WEBVTT

1
00:00:00.000 --> 00:00:04.000
All right, cool, everybody good, we can see that.

2
00:00:04.000 --> 00:00:11.000
And so let's jump in here.

3
00:00:11.000 --> 00:00:16.000
So we like to talk about your kingdom content reps, okay?

4
00:00:16.000 --> 00:00:20.000
So just like going to the gym, you have some new muscles you have to exercise.

5
00:00:20.000 --> 00:00:23.000
So that's why it's feeling a little painful.

6
00:00:23.000 --> 00:00:26.000
So someone said that's too small, so just let me fix that.

7
00:00:27.000 --> 00:00:30.000
Oh, I did, sorry, wrong screen.

8
00:00:30.000 --> 00:00:31.000
That's probably better.

9
00:00:31.000 --> 00:00:35.000
There's a lot happening on this side of things.

10
00:00:35.000 --> 00:00:37.000
Awesome, cool.

11
00:00:37.000 --> 00:00:39.000
So kingdom content reps.

12
00:00:39.000 --> 00:00:42.000
So you guys are exercising brand new muscles, the tech part,

13
00:00:42.000 --> 00:00:45.000
you're figuring out how to write content for video,

14
00:00:45.000 --> 00:00:47.000
you're figuring out how to talk to a camera.

15
00:00:47.000 --> 00:00:49.000
There's a lot of new things to figure out.

16
00:00:49.000 --> 00:00:52.000
So just be like practice makes permanent,

17
00:00:52.000 --> 00:00:56.000
like you're going to keep practicing this and it will get easier and easier.

18
00:00:56.000 --> 00:01:01.000
And so the way we like to think about this is a four-step process for your content.

19
00:01:01.000 --> 00:01:04.000
So you're going to spend, the first step is planning.

20
00:01:04.000 --> 00:01:06.000
You're going to plan out your episode.

21
00:01:06.000 --> 00:01:07.000
You're going to think about what you want to say.

22
00:01:07.000 --> 00:01:11.000
Maybe you're writing some bullet points, maybe you're writing a script.

23
00:01:11.000 --> 00:01:15.000
And then number two, you're going to produce.

24
00:01:15.000 --> 00:01:18.000
So you're actually going to pick up your phone, turn on the camera,

25
00:01:18.000 --> 00:01:21.000
or if you have a webcam that you're using on your computer,

26
00:01:21.000 --> 00:01:23.000
you're going to hit record, you're going to speak to the camera,

27
00:01:23.000 --> 00:01:26.000
and you're going to sort of produce this episode.

28
00:01:26.000 --> 00:01:28.000
The third step is you're going to publish it.

29
00:01:28.000 --> 00:01:33.000
You've got to take that episode now, upload it to YouTube, upload it to Anchor.

30
00:01:33.000 --> 00:01:35.000
And then the fourth step is just promote it,

31
00:01:35.000 --> 00:01:39.000
like sharing it on your personal page, sharing it with friends and family.

32
00:01:39.000 --> 00:01:41.000
Initially, it's going to be a lot of friends and family

33
00:01:41.000 --> 00:01:43.000
that are going to kind of see your stuff and start following you,

34
00:01:43.000 --> 00:01:46.000
but it will break out of that very, very quickly.

35
00:01:46.000 --> 00:01:49.000
And it's a very exciting thing when someone on the Internet you've never met

36
00:01:49.000 --> 00:01:52.000
or heard or don't know their name, and they comment on something

37
00:01:52.000 --> 00:01:55.000
and just tell you how helpful your content is.

38
00:01:55.000 --> 00:01:58.000
It will happen.

39
00:01:58.000 --> 00:02:03.000
So the way we think about it is it just goes in this kind of continual cycle.

40
00:02:03.000 --> 00:02:07.000
So you're going to plan episode one, produce episode one,

41
00:02:07.000 --> 00:02:10.000
publish episode one, promote episode one.

42
00:02:10.000 --> 00:02:13.000
And then guess what? You're going to start number two and number three.

43
00:02:13.000 --> 00:02:20.000
And then when these 188 episodes end, it gets very easy after the more you do it.

44
00:02:20.000 --> 00:02:24.000
But that just takes practice, and it does get easier.

45
00:02:24.000 --> 00:02:28.000
So as far as planning goes, that's where you're, like I said,

46
00:02:28.000 --> 00:02:30.000
you're outlining your episode, writing your episode.

47
00:02:30.000 --> 00:02:33.000
You're researching maybe what's out there,

48
00:02:33.000 --> 00:02:36.000
what other people are saying on this topic, answers.

49
00:02:36.000 --> 00:02:41.000
Producing or filming the episode, using whatever camera you have.

50
00:02:41.000 --> 00:02:44.000
Don't go out and buy a camera today or this weekend.

51
00:02:44.000 --> 00:02:47.000
Use your phone, use your camera, whatever you've got.

52
00:02:47.000 --> 00:02:51.000
And we like to say, like, you know, pick a quiet location

53
00:02:51.000 --> 00:02:52.000
so you don't need to get a great mic.

54
00:02:52.000 --> 00:02:56.000
If you're using your phone, the mic on your phone is amazing.

55
00:02:56.000 --> 00:02:59.000
Like, this is crazy cool, and so is the camera.

56
00:02:59.000 --> 00:03:03.000
One little tip that I will tell you about,

57
00:03:03.000 --> 00:03:07.000
if you've got an iPhone or an Android or whatever phone you have,

58
00:03:07.000 --> 00:03:10.000
just look at the size of the little camera that's on the front

59
00:03:10.000 --> 00:03:13.000
and look at the size of the camera that's on the back.

60
00:03:13.000 --> 00:03:16.000
Which one do you guys think is going to be a better quality?

61
00:03:16.000 --> 00:03:18.000
It's this one on the back, okay?

62
00:03:18.000 --> 00:03:24.000
So if you can, like, put this phone up, put your phone up

63
00:03:24.000 --> 00:03:27.000
and record with the screen kind of facing away from you,

64
00:03:27.000 --> 00:03:29.000
and you can see Hannah right there.

65
00:03:29.000 --> 00:03:30.000
I don't think it's focusing.

66
00:03:30.000 --> 00:03:33.000
Okay.

67
00:03:33.000 --> 00:03:35.000
So that's it.

68
00:03:35.000 --> 00:03:36.000
So kind of use this back camera.

69
00:03:36.000 --> 00:03:38.000
The quality will be really, really good.

70
00:03:38.000 --> 00:03:42.000
It's a full HD camera on anything that's in the last couple of years.

71
00:03:42.000 --> 00:03:44.000
It doesn't have to be the latest and greatest.

72
00:03:44.000 --> 00:03:48.000
Just if it's kind of recent, you're going to be totally fine.

73
00:03:48.000 --> 00:03:50.000
So for your camera.

74
00:03:50.000 --> 00:03:58.000
And then I'll say as well for your lighting,

75
00:03:58.000 --> 00:04:02.000
I want to show you kind of the main light source that we used

76
00:04:02.000 --> 00:04:05.000
for the first two seasons of Posture.

77
00:04:05.000 --> 00:04:08.000
It's what we call a window.

78
00:04:08.000 --> 00:04:13.000
We use God's lighting source called the sun, and we use this big window.

79
00:04:13.000 --> 00:04:19.000
And that is what Lindsay used for the first many episodes of her podcast.

80
00:04:19.000 --> 00:04:21.000
And so I jump over here.

81
00:04:21.000 --> 00:04:26.000
I'm going to go to – here's what we're going to do.

82
00:04:26.000 --> 00:04:31.000
If you ever want to be encouraged, go to someone's, like, YouTube channel

83
00:04:31.000 --> 00:04:34.000
and just sort by the oldest videos first.

84
00:04:34.000 --> 00:04:35.000
Okay?

85
00:04:35.000 --> 00:04:36.000
It's always encouraged.

86
00:04:36.000 --> 00:04:39.000
So this is one of the episodes Lindsay did on that weekend.

87
00:04:39.000 --> 00:04:41.000
So she actually did five episodes, and then she launched, like,

88
00:04:41.000 --> 00:04:45.000
Monday, Tuesday, Wednesday, Thursday, Friday.

89
00:04:45.000 --> 00:04:48.000
And so here we go.

90
00:04:48.000 --> 00:04:52.000
Let's get into it here.

91
00:04:52.000 --> 00:04:57.000
So this lighting right here, this is just using the lighting from our window.

92
00:04:57.000 --> 00:05:00.000
Now, what's funny about it is if you kind of skip around, like –

93
00:05:00.000 --> 00:05:03.680
I don't know if it does it quite as much here but in some of the other episodes

94
00:05:03.680 --> 00:05:05.920
where it so this is probably a sunny day

95
00:05:05.920 --> 00:05:09.200
but when it's a cloudy day like the lighting would get really bright

96
00:05:09.200 --> 00:05:11.840
and then it would get really dark and then it would get really bright and if

97
00:05:11.840 --> 00:05:14.240
you kind of skim through it like the lighting is

98
00:05:14.240 --> 00:05:18.160
literally going up and down so it's fine but we still launched right we

99
00:05:18.160 --> 00:05:21.200
still got it out there we still had impact people

100
00:05:21.200 --> 00:05:25.120
um and you're just sitting at the dining room table so

101
00:05:25.120 --> 00:05:29.040
this is our table here lindsay was sitting here she was facing

102
00:05:29.040 --> 00:05:32.800
the window we have these curtains so if you can

103
00:05:32.800 --> 00:05:36.560
we don't recommend putting like direct sunlight on your face right you don't

104
00:05:36.560 --> 00:05:40.640
want to be squinting into the sun or if it's so bright but generally be

105
00:05:40.640 --> 00:05:42.800
facing the window don't have your back to the window

106
00:05:42.800 --> 00:05:46.240
right because then you'll just be a silhouette um

107
00:05:46.240 --> 00:05:50.000
yeah and a 45 degree angle so she was kind of sitting in

108
00:05:50.000 --> 00:05:54.960
this chair here kind of facing um kind of off to the left so kind of

109
00:05:54.960 --> 00:05:58.800
be facing the the window and then just sort of turn to 45 and it just creates

110
00:05:58.800 --> 00:06:02.720
like a little bit more of an interesting um lighting it's not like

111
00:06:02.720 --> 00:06:05.840
the goal for lighting is not to completely

112
00:06:05.840 --> 00:06:10.160
uh um overexpose or have like every little

113
00:06:10.160 --> 00:06:13.840
shadow filled in and that's what a lot of people start they want to just like

114
00:06:13.840 --> 00:06:16.400
put like a desk lamp like right on their face

115
00:06:16.400 --> 00:06:19.760
and it just looks like very um stark and it's not

116
00:06:19.760 --> 00:06:23.840
it's not easy to look at and so because people want it to look natural so the

117
00:06:23.840 --> 00:06:26.720
sun it doesn't just come in and fill every

118
00:06:26.720 --> 00:06:29.600
part of your face like it basically like there's little shadows there's

119
00:06:29.600 --> 00:06:31.840
contours and that's what makes someone look

120
00:06:31.840 --> 00:06:36.800
natural um the fuzzy background um

121
00:06:36.800 --> 00:06:41.120
basically it's just like a different camera um so you can use a dslr so the

122
00:06:41.120 --> 00:06:45.040
camera we're on right now is a dslr these are all things you can upgrade to

123
00:06:45.040 --> 00:06:48.800
as you go um and again we've we've let our we've

124
00:06:48.800 --> 00:06:51.760
let posture basically like create some revenue so that we could

125
00:06:51.760 --> 00:06:54.480
basically invest back into some gear and stuff so

126
00:06:54.480 --> 00:06:58.960
um you definitely don't need that to start um it will happen

127
00:06:58.960 --> 00:07:03.840
um awesome so let's head over to the publish

128
00:07:03.840 --> 00:07:06.320
section um just we're talking about creating a

129
00:07:06.320 --> 00:07:09.200
unique title putting a description putting a thumbnail

130
00:07:09.200 --> 00:07:12.320
and then we like we just went through uploading to youtube

131
00:07:12.320 --> 00:07:16.320
and uploading to anchor for your podcast um

132
00:07:16.320 --> 00:07:20.000
promotion like i said share friends and family there's some keyword stuff you

133
00:07:20.000 --> 00:07:23.040
can do on youtube post on social accounts and then if you

134
00:07:23.040 --> 00:07:26.160
have a you know an email list or something you can even share to people

135
00:07:26.160 --> 00:07:28.800
that you have if you have a ministry or a church that you could share with your

136
00:07:28.800 --> 00:07:33.840
congregation you could share with your um people that are already following you

137
00:07:33.840 --> 00:07:37.600
so that's the that's the content rep um thing plan produce

138
00:07:37.600 --> 00:07:41.200
publish promote you're going to keep doing that over and over and over

139
00:07:41.200 --> 00:07:44.720
again it's going to get much much easier um

140
00:07:44.720 --> 00:07:48.080
so with that i'm going to hand it over to lindsay are you ready

141
00:07:48.880 --> 00:07:55.360
um if we can go and drop um i think uh we just want to make sure so

142
00:07:55.360 --> 00:07:58.800
you get it's gonna be the same link as last night i'm gonna drop it again here

143
00:07:58.800 --> 00:08:02.480
for the worksheets um there was actually a worksheet

144
00:08:02.480 --> 00:08:07.920
um let's do this real quick actually before you come up

145
00:08:08.480 --> 00:08:11.480
so

146
00:08:14.480 --> 00:08:20.400
cool so one and two was last night there's a session three and you remember

147
00:08:20.400 --> 00:08:24.880
what we just talked about um setting up your youtube account um

148
00:08:24.880 --> 00:08:27.760
there's a youtube tutorial and there's a there's a setup

149
00:08:27.760 --> 00:08:31.440
um your podcast and so um there's links in here

150
00:08:31.440 --> 00:08:36.320
where to go um what to do we even linked um to creating like a canva account

151
00:08:36.320 --> 00:08:39.120
which i'm not going to cover in here because i think we'll

152
00:08:39.120 --> 00:08:42.320
it's just another step you don't have to worry about but if you do want to go and

153
00:08:42.320 --> 00:08:44.480
like design something there's some templates

154
00:08:44.480 --> 00:08:47.040
and stuff with canva that will give you like that cool

155
00:08:47.040 --> 00:08:53.680
um podcast um graphic if you want and then um this is a very short um

156
00:08:53.680 --> 00:08:57.200
checklist that you can kind of check off um that was for like session

157
00:08:57.200 --> 00:09:00.240
three and then session four um lindsay's got

158
00:09:00.240 --> 00:09:03.600
these five keys to writing a script for video so you can take this

159
00:09:03.600 --> 00:09:06.000
she's going to talk she's going to teach on this but if you want to come

160
00:09:06.000 --> 00:09:09.280
back and kind of look at this again some great great questions and stuff in

161
00:09:09.280 --> 00:09:11.360
here so these worksheets are super helpful

162
00:09:11.360 --> 00:09:18.080
um and uh did i not let me just drop that link again a few times so

163
00:09:18.080 --> 00:09:21.360
these are for the notes um it's the same link as last night

164
00:09:21.360 --> 00:09:25.040
all the worksheets are going to be in the same folder

165
00:09:25.040 --> 00:09:28.640
um awesome what app do you actually use to send

166
00:09:28.720 --> 00:09:34.720
video to anchor or youtube so randy um uh when you actually upload the video

167
00:09:34.720 --> 00:09:36.640
so you're going to record it on your phone

168
00:09:36.640 --> 00:09:42.080
um you're going to uh just record it using the camera app on your phone

169
00:09:42.080 --> 00:09:45.200
uh when you're ready for it you can actually there's two ways to do it you

170
00:09:45.200 --> 00:09:48.000
can use the youtube app that's on your phone

171
00:09:48.000 --> 00:09:50.880
and just upload it and there's there's a little video in the

172
00:09:50.880 --> 00:09:54.640
um facebook if you go to guides there's a video

173
00:09:54.640 --> 00:09:57.760
where i just like walk you through how to upload it on your phone

174
00:09:57.760 --> 00:10:01.840
and how to upload it on your computer

175
00:10:00.000 --> 00:10:04.800
So you can check that out, but yeah, so you'll basically take the file from there.

176
00:10:04.800 --> 00:10:09.040
There's no special app to get them in, you just use the YouTube app to get it into YouTube,

177
00:10:09.040 --> 00:10:12.640
or you can go to the Anchor website, or you can go to the Anchor app and get it in that

178
00:10:12.640 --> 00:10:13.640
way.

179
00:10:13.640 --> 00:10:14.640
Awesome.

180
00:10:14.640 --> 00:10:15.640
Cool, cool, cool.

181
00:10:15.640 --> 00:10:16.640
Awesome.

182
00:10:16.640 --> 00:10:24.440
I'm going to keep dropping that link in case someone missed it, and we get to tell, yeah,

183
00:10:24.440 --> 00:10:25.440
great, awesome.

184
00:10:25.440 --> 00:10:32.880
I'm going to hand this off, let me just change some settings here, and yeah, I'll share this.

185
00:10:32.880 --> 00:10:33.880
Cool.

186
00:10:33.880 --> 00:10:36.880
Let me just...

187
00:10:36.880 --> 00:10:43.120
So when you're driving on the road, what is the correct speed limit?

188
00:10:43.120 --> 00:10:46.080
Now I know you're going to say, because you're a good Christian, the correct speed limit

189
00:10:46.080 --> 00:10:48.000
is what's posted on the sign, right?

190
00:10:48.000 --> 00:10:51.480
But actually, the answer really, in our heads and hearts, is the correct speed is the speed

191
00:10:51.480 --> 00:10:54.400
that I'm going.

192
00:10:54.400 --> 00:10:59.920
Because if someone is going too slow in front of me, they need to speed up, right?

193
00:10:59.920 --> 00:11:04.320
And if someone is zooming past me, they need to slow down, because the speed that I'm going

194
00:11:04.320 --> 00:11:06.160
is the correct speed.

195
00:11:06.160 --> 00:11:09.160
And it's a little bit like that when you're learning something new, right?

196
00:11:09.160 --> 00:11:14.880
It's like, okay, this is either too slow, you're already losing me, I'm bored, or it's

197
00:11:14.880 --> 00:11:17.240
too fast, hey, please slow down.

198
00:11:17.240 --> 00:11:21.720
And we understand that every one of us is kind of in our own journey, and we're at different

199
00:11:21.720 --> 00:11:23.200
levels of skill sets.

200
00:11:23.200 --> 00:11:27.600
And so what we try to do, even outside of this live teaching time, we want to accelerate

201
00:11:27.600 --> 00:11:29.800
and kind of activate as quickly as possible.

202
00:11:29.800 --> 00:11:33.280
That's why we invite you to get your hands dirty, go ahead and try to get YouTube up,

203
00:11:33.280 --> 00:11:34.920
see as far as you can get.

204
00:11:34.920 --> 00:11:39.080
But we also put some buffer there for people who might want to stop, pause.

205
00:11:39.080 --> 00:11:41.560
Of course, there's going to be replays of all of these things.

206
00:11:41.560 --> 00:11:46.640
But we've also made, like Bruce said on our YouTube channel, some just short tutorials

207
00:11:46.640 --> 00:11:50.720
that you can go back and watch, like, hey, I just want to revisit that anchor setup,

208
00:11:50.720 --> 00:11:53.280
or I want to revisit the YouTube setup.

209
00:11:53.280 --> 00:11:55.560
And we have some other extra things there as well.

210
00:11:55.560 --> 00:11:58.640
So don't feel like you're going to get left behind.

211
00:11:58.640 --> 00:12:01.520
And also, if you're like, hey, I really want to speed this up, I want to talk about other

212
00:12:01.520 --> 00:12:05.800
things, stick around, we're spending the weekend together, we're going to try to get all of

213
00:12:05.800 --> 00:12:07.600
your questions answered.

214
00:12:07.600 --> 00:12:10.920
Each time we do this workshop, we kind of learn something new every time about what

215
00:12:10.920 --> 00:12:12.520
may work and may not work.

216
00:12:12.520 --> 00:12:16.640
And so we feel like we've come up even with a way later this afternoon for you guys to

217
00:12:16.640 --> 00:12:20.840
submit your questions in a way that will make sure that you can get them answered in

218
00:12:20.840 --> 00:12:21.960
a way that helps you.

219
00:12:21.960 --> 00:12:29.240
So okay, I'm going to talk a little bit today about writing script for video, because you

220
00:12:29.240 --> 00:12:34.640
might be saying to yourself, okay, I'm ready to go, I want to put my phone up or put my

221
00:12:34.640 --> 00:12:39.160
webcam up and start recording, but what do I like talk about?

222
00:12:39.160 --> 00:12:41.640
And how long do I talk about something?

223
00:12:41.640 --> 00:12:44.920
And so I'm going to share with you what I did, right?

224
00:12:44.920 --> 00:12:49.040
There's probably, if you go on YouTube, you can see there's many different creators doing

225
00:12:49.040 --> 00:12:52.680
things many different ways, but we're going to share with you what we did because we don't

226
00:12:52.680 --> 00:12:57.280
like to teach theory, we like to teach what we have experienced and what has worked well

227
00:12:57.280 --> 00:13:01.560
for us and what we feel would work well generally for many people that are starting out as a

228
00:13:01.560 --> 00:13:05.480
kingdom messenger or wanting to get online for the first time with messages they might

229
00:13:05.480 --> 00:13:08.680
have shared in a book or on a stage before.

230
00:13:08.680 --> 00:13:13.240
And so the first thing that I do when I'm writing a script for my episode is I focus

231
00:13:13.240 --> 00:13:17.200
on one big idea.

232
00:13:17.200 --> 00:13:20.800
I asked myself the question, okay, I've got all these thoughts in my head, I've got this

233
00:13:20.800 --> 00:13:26.560
revelation from heaven, but what is the one thing that I want my audience to walk away

234
00:13:26.560 --> 00:13:27.720
with?

235
00:13:27.720 --> 00:13:32.960
Because people will remember the one thing before they remember the five things.

236
00:13:32.960 --> 00:13:37.320
Maybe you've experienced this, like after listening to a sermon that's really ministered

237
00:13:37.320 --> 00:13:41.680
to you, or you've been talking to a friend about a speech that you heard and you're like,

238
00:13:41.680 --> 00:13:46.480
man, it was so good on Sunday, I loved what pastor so-and-so shared, and they say, hey,

239
00:13:46.480 --> 00:13:47.640
what did you like?

240
00:13:47.640 --> 00:13:51.040
And usually it's the one thing that they said.

241
00:13:51.040 --> 00:13:55.640
Maybe they had seven points to their sermon, maybe they had five, but there was one point

242
00:13:55.640 --> 00:14:00.800
that stuck out with you and that's what you're now reiterating to your friend.

243
00:14:00.800 --> 00:14:02.760
That's like the typical experience.

244
00:14:02.760 --> 00:14:08.560
And so a lot of times we are so filled with this revelation, we have so much that we want

245
00:14:08.560 --> 00:14:14.560
to share and we're about to share maybe even years of our story or our testimony, and it's

246
00:14:14.560 --> 00:14:21.040
a discipline, it really is, but I want you guys to kind of breathe and allow yourself

247
00:14:21.040 --> 00:14:25.080
to think about this is not a one-time thing.

248
00:14:25.080 --> 00:14:27.960
I'm not putting up just one video and I'm done.

249
00:14:27.960 --> 00:14:32.680
This is now a journey that I'm on as a Kingdom Messenger online, so I'm going to have many

250
00:14:32.680 --> 00:14:38.120
episodes to talk about many things, maybe around the one big thing, whether it's for

251
00:14:38.160 --> 00:14:40.480
me peace, right?

252
00:14:40.480 --> 00:14:44.520
This is really good news for people of the Kingdom because we serve a limitless God.

253
00:14:44.520 --> 00:14:48.440
So like I shared last night, how much can you share about peace?

254
00:14:48.440 --> 00:14:51.960
Well, I'm finding there's a lot that you can share because I'm receiving more and more

255
00:14:51.960 --> 00:14:55.320
upgrade of my revelation of that perfect peace, right?

256
00:14:55.320 --> 00:14:58.320
So I'm not running out of content any time soon.

257
00:14:58.320 --> 00:14:59.760
There's no scarcity.

258
00:14:59.760 --> 00:15:00.040
There's no...

259
00:15:00.000 --> 00:15:05.480
poverty when it comes to the revelation of God, but sometimes we feel like there's sometimes

260
00:15:05.480 --> 00:15:09.480
we take on a scarcity mindset even with our videos or episodes and we think I have to

261
00:15:09.480 --> 00:15:14.400
share everything in this one episode because I want people to know the whole story.

262
00:15:14.400 --> 00:15:18.620
And I have found that sharing parts of the story at the right time has actually served

263
00:15:18.620 --> 00:15:22.620
my who better than kind of just sharing everything with them at once.

264
00:15:22.620 --> 00:15:27.040
And so when I sit down to write a script, I say what is the one thing and that sometimes

265
00:15:27.040 --> 00:15:31.920
requires me editing out things that I'm really attached to because I'll start to get, I'll

266
00:15:31.920 --> 00:15:34.400
start to write things down or put together my outline.

267
00:15:34.400 --> 00:15:35.400
I think, man, it's so good.

268
00:15:35.400 --> 00:15:36.400
This is so good.

269
00:15:36.400 --> 00:15:42.380
But then when I'm done, I realized I have like 30 minutes of content and 74 points.

270
00:15:42.380 --> 00:15:49.400
And so I have to take a step back and say, okay, I'm going to use 73 of these points

271
00:15:49.400 --> 00:15:55.120
later, but what is the one thing for this episode that I want people to walk away from?

272
00:15:55.200 --> 00:15:59.600
And the second thing I do when I'm working on my script after I have that big idea is

273
00:15:59.600 --> 00:16:04.360
I work on my intro, the very first thing that's going to come out of my mouth.

274
00:16:04.360 --> 00:16:06.960
Now it's key that you have a quick intro.

275
00:16:06.960 --> 00:16:12.400
I don't start with, hey, I'm Lindsay and I'm from Atlanta, Georgia, and I have a husband

276
00:16:12.400 --> 00:16:17.960
and a baby and I just have this calling on my heart to serve people like me, millennial

277
00:16:17.960 --> 00:16:20.720
women who may be experiencing burnout.

278
00:16:20.720 --> 00:16:22.920
And I don't get into any of that.

279
00:16:22.920 --> 00:16:28.620
I talk about the big idea because you have about really smart people, really smart researchers

280
00:16:28.620 --> 00:16:33.400
and marketers have studied this out and they've looked at people's bounce rates.

281
00:16:33.400 --> 00:16:38.400
They've studied people's screens and they say you have about 15 seconds, which I think

282
00:16:38.400 --> 00:16:40.680
is still pretty long.

283
00:16:40.680 --> 00:16:41.680
I think it's generous.

284
00:16:41.680 --> 00:16:47.320
I think it's more like maybe seven seconds, but you have about 15 seconds to grab your

285
00:16:47.320 --> 00:16:54.600
audience's attention before they make a decision about whether they're going to stay or go.

286
00:16:54.600 --> 00:16:58.880
So that 15 seconds is critical about what comes out of your mouth.

287
00:16:58.880 --> 00:17:02.280
And a lot of people, because there's a lot of gunk out on the internet, there's a lot

288
00:17:02.280 --> 00:17:04.839
of click bait.

289
00:17:04.839 --> 00:17:08.960
They say the title is going to be about this and then the video is about something else.

290
00:17:08.960 --> 00:17:11.260
So we've got some skeptical people out there.

291
00:17:11.260 --> 00:17:14.760
They're making very quick decisions about whether they're going to stay or go.

292
00:17:14.760 --> 00:17:20.520
So they want to make sure what they clicked on is the content they're going to watch.

293
00:17:20.520 --> 00:17:25.160
So you want to make sure that what you titled it or what the episode is about is what you

294
00:17:25.160 --> 00:17:27.520
start talking about in that first 15 seconds.

295
00:17:27.520 --> 00:17:29.040
So introduce your big idea.

296
00:17:29.040 --> 00:17:32.880
So we've had people in past workshops and I think we even have some people in this workshop

297
00:17:32.880 --> 00:17:37.280
that say, hey, I feel called to reach people that are in that second act of life.

298
00:17:37.280 --> 00:17:41.240
They're people like me who are in the older generation and they may be tempted to think,

299
00:17:41.880 --> 00:17:46.520
I don't have anything else to add, the best years of my life are behind me.

300
00:17:46.520 --> 00:17:48.440
And I love that you guys are here.

301
00:17:48.440 --> 00:17:52.740
And so an example of this is we had a guy in our workshops, a couple of workshops back

302
00:17:52.740 --> 00:17:58.780
and he said, I really want to share my story of how when I hit retirement, I started pouring

303
00:17:58.780 --> 00:18:02.240
into the next generation and it changed my life.

304
00:18:02.240 --> 00:18:05.000
So one of his episodes could be all about becoming a mentor.

305
00:18:05.000 --> 00:18:10.600
And so a quick intro for him on that idea could be, hey, I'm going to be sharing about

306
00:18:10.600 --> 00:18:16.200
how becoming a mentor made retirement an exciting new adventure and then start talking

307
00:18:16.200 --> 00:18:17.200
about that.

308
00:18:17.200 --> 00:18:22.360
So what you're doing in this intro is you're telling them what you're about to tell them.

309
00:18:22.360 --> 00:18:26.760
So before you even say your name, so like it would sound like this, I'm going to be

310
00:18:26.760 --> 00:18:31.400
sharing about how becoming a mentor made my retirement an exciting new adventure.

311
00:18:31.400 --> 00:18:35.360
Hey, I'm Greg and this is so-and-so podcast.

312
00:18:35.360 --> 00:18:41.400
And then go into the content very quick, but it's giving people just that building

313
00:18:41.400 --> 00:18:45.840
that trust bridge early on, like what you're expecting to get, you're going to get.

314
00:18:45.840 --> 00:18:49.520
You clicked on this link wanting this content and this is what it is.

315
00:18:49.520 --> 00:18:55.320
The third thing is I want to encourage you, especially as you're starting out or taking

316
00:18:55.320 --> 00:19:02.520
messages from another medium online is to keep it short.

317
00:19:02.520 --> 00:19:06.160
We would say three to seven minutes.

318
00:19:06.160 --> 00:19:11.840
If that seems very constricting, the smart people on the internet, marketers and researchers

319
00:19:11.840 --> 00:19:15.560
would say you've got no more than 12 minutes.

320
00:19:15.560 --> 00:19:20.280
No more than 12 minutes before people's extensions fan or even people who are wanting to watch

321
00:19:20.280 --> 00:19:24.320
something but see that something's 22 minutes long, they make a decision before they even

322
00:19:24.320 --> 00:19:28.640
click on your content that I just don't have time for that.

323
00:19:28.640 --> 00:19:32.320
And so it's important to keep it concise to serve your audience well.

324
00:19:32.320 --> 00:19:34.040
People live very busy lives.

325
00:19:34.040 --> 00:19:38.600
Love it or hate it, whether you think it's supposed to be this way or not.

326
00:19:38.600 --> 00:19:42.960
People should have longer attention spans, whatever it is, it just is what it is.

327
00:19:42.960 --> 00:19:47.440
And again, we're trying to serve people where they are and maybe bring them to where they

328
00:19:47.440 --> 00:19:48.440
could be, right?

329
00:19:48.440 --> 00:19:50.600
But you have to meet them where they are first.

330
00:19:50.600 --> 00:19:53.360
And where people are is they lead very busy lives.

331
00:19:53.360 --> 00:19:55.400
They have very quick attention spans.

332
00:19:55.400 --> 00:19:58.920
There's a lot of competition for their attention on the internet.

333
00:19:58.920 --> 00:20:00.000
So a way to serve them well.

334
00:20:00.000 --> 00:20:06.400
Well, is to take your large piece of 30 minute sermon maybe, or hour long teaching, and try

335
00:20:06.400 --> 00:20:09.960
to start condensing that into shorter episodes.

336
00:20:09.960 --> 00:20:17.080
Now if you have more to say on a topic, which I'm sure you do, you can turn it into a series.

337
00:20:17.080 --> 00:20:22.160
So you know, I did something a couple months back when I wanted to talk about some common

338
00:20:22.160 --> 00:20:27.000
things that typically steal our piece, or steal our awareness of the piece we have.

339
00:20:27.000 --> 00:20:29.000
So it was more than one thing.

340
00:20:29.000 --> 00:20:33.760
So what I did is I took one of those things at a time and made an episode each.

341
00:20:33.760 --> 00:20:35.180
I just made like a little series.

342
00:20:35.180 --> 00:20:38.640
Like today we're going to talk about this, next week we're going to talk about that.

343
00:20:38.640 --> 00:20:43.080
And I just cut it up for people so that they could, you know, they jump on and they see

344
00:20:43.080 --> 00:20:45.160
it's a five minute video and think, hey, I have time for that.

345
00:20:45.160 --> 00:20:46.160
I can consume that.

346
00:20:46.160 --> 00:20:48.120
I have some time to like listen.

347
00:20:48.120 --> 00:20:49.520
And so it just served them well.

348
00:20:49.520 --> 00:20:50.520
So this is where they are.

349
00:20:50.520 --> 00:20:52.240
You want to serve them well.

350
00:20:52.240 --> 00:20:58.120
Longer format videos do exist on YouTube.

351
00:20:58.120 --> 00:20:59.120
Okay, right?

352
00:20:59.120 --> 00:21:02.320
Like we probably have watched, maybe you've watched like a 30 minute like cooking something

353
00:21:02.320 --> 00:21:04.360
or a 20 minute tutorial on this, right?

354
00:21:04.360 --> 00:21:07.280
They do exist and they can do well.

355
00:21:07.280 --> 00:21:12.560
But typically those YouTube videos that are longer format that do well have a lot of scene

356
00:21:12.560 --> 00:21:14.960
changes and movement.

357
00:21:14.960 --> 00:21:18.640
Even some of the sermons that you guys listen to, like, hey, I like to listen to like 45

358
00:21:18.640 --> 00:21:21.000
minute sermons on YouTube.

359
00:21:21.000 --> 00:21:23.880
Typically there's a lot of scene changes on them.

360
00:21:23.880 --> 00:21:26.880
Now sometimes it's just a talking head and maybe you turn it off and you're, I mean,

361
00:21:26.880 --> 00:21:28.880
maybe you turn the screen off and you're just listening.

362
00:21:28.880 --> 00:21:33.200
But generally speaking, there's a lot of visual changes and that kind of keeps people around.

363
00:21:33.200 --> 00:21:36.760
Many of us are just going to be starting out talking straight to a camera like I'm doing

364
00:21:36.760 --> 00:21:38.560
right now.

365
00:21:38.560 --> 00:21:41.160
Not a lot of scene change, not a lot of visual.

366
00:21:41.160 --> 00:21:46.640
And so it's just better so that you can start getting more engagement and connecting with

367
00:21:46.640 --> 00:21:47.640
people sooner.

368
00:21:47.800 --> 00:21:51.640
Especially you guys got to think you're introducing yourself for the first time to people.

369
00:21:51.640 --> 00:21:55.600
So as they get to know you, they might stick around for 30 minutes, but if they don't know

370
00:21:55.600 --> 00:21:59.120
who you are, like they're going to give you five minutes, right?

371
00:21:59.120 --> 00:22:00.640
Before they give you 30 minutes.

372
00:22:00.640 --> 00:22:02.320
Time is valuable.

373
00:22:02.320 --> 00:22:04.800
People subconsciously know that.

374
00:22:04.800 --> 00:22:12.360
And so when you're new to someone, that trust bridge still needs to be built.

375
00:22:12.360 --> 00:22:16.240
And so we have some people on here that do longer format teachings or Bible teachers.

376
00:22:16.240 --> 00:22:19.320
For instance, they have longer Bible studies.

377
00:22:19.320 --> 00:22:23.160
What we encourage them to do and what has seemed to work really well is they have short

378
00:22:23.160 --> 00:22:25.600
episodes that they put up on YouTube.

379
00:22:25.600 --> 00:22:29.600
They begin to build some momentum, some rapport with their who, begin to find their who for

380
00:22:29.600 --> 00:22:37.120
the first time through those five minute clips of little episodes, that one big idea.

381
00:22:37.120 --> 00:22:40.800
And then they can point people to say, hey, I have more to say on this topic.

382
00:22:40.800 --> 00:22:42.360
I did a 30 minute teaching on it.

383
00:22:42.360 --> 00:22:44.220
You can click here to watch.

384
00:22:44.220 --> 00:22:48.300
So it gives people kind of a bridge to the longer format content.

385
00:22:48.300 --> 00:22:52.060
But again, the short format content is going to serve your who well, especially as you're

386
00:22:52.060 --> 00:22:53.540
starting off.

387
00:22:53.540 --> 00:22:58.660
The fourth thing is you want to make it conversational and invitational.

388
00:22:58.660 --> 00:22:59.660
Okay.

389
00:22:59.660 --> 00:23:01.780
What do I mean by that?

390
00:23:01.780 --> 00:23:09.900
I want to encourage you guys to avoid generalizations, avoid pointing out your audience's potential

391
00:23:09.900 --> 00:23:13.880
flaws, avoid making assumptions about your audience.

392
00:23:13.880 --> 00:23:17.080
This is something that I still am practicing.

393
00:23:17.080 --> 00:23:24.600
It's very easy to say many Christians struggle with this, or everyone faces this, but that

394
00:23:24.600 --> 00:23:28.320
might not be true for the person on the other side of your screen.

395
00:23:28.320 --> 00:23:35.700
And no one really likes to be told by a stranger what their flaws are or what you think is

396
00:23:35.700 --> 00:23:39.800
wrong with me or what you think I need to fix, right?

397
00:23:39.800 --> 00:23:45.220
So a way to build that bridge of trust is we utilize the power of testimonies, the power

398
00:23:45.220 --> 00:23:50.120
of our own stories, and even what I like to call telling on yourself.

399
00:23:50.120 --> 00:23:51.560
So you may notice that I do this.

400
00:23:51.560 --> 00:23:54.960
I bring my story into the equation, right?

401
00:23:54.960 --> 00:23:57.240
I say, hey, this is something that I used to struggle with.

402
00:23:57.240 --> 00:23:58.960
This is a lie that I used to believe.

403
00:23:58.960 --> 00:24:02.160
I don't know about you, but this is a lie that I used to believe.

404
00:24:02.160 --> 00:24:09.720
I am giving people the space and quite honestly, the dignity to self identify with that problem

405
00:24:10.040 --> 00:24:12.640
or not.

406
00:24:12.640 --> 00:24:15.920
Can you see why that's important?

407
00:24:15.920 --> 00:24:21.360
We have the wisdom of heaven and sometimes we use the tactics of the world to try to

408
00:24:21.360 --> 00:24:24.520
reach people and it's a big turn off.

409
00:24:24.520 --> 00:24:28.920
So before we point out the wrong, before we point out the flaw, before we point out what

410
00:24:28.920 --> 00:24:34.800
we want people to fix or change their belief systems, why don't we first go the way so

411
00:24:34.800 --> 00:24:36.860
that we can then show the way?

412
00:24:36.860 --> 00:24:39.480
And again, I think this is the power of testimonies, right?

413
00:24:40.240 --> 00:24:41.240
Hey, this is where I was.

414
00:24:41.240 --> 00:24:43.040
I don't know about you, but this is where I used to struggle with.

415
00:24:43.040 --> 00:24:48.920
I want to tell you about how the God of breakthrough entered my story and completely set me free

416
00:24:48.920 --> 00:24:54.520
and just allow people as they're watching to self identify, hey, that's me too.

417
00:24:54.520 --> 00:25:00.040
It's so much more powerful and again, you're going to win people to the truth of what you're

418
00:25:00.000 --> 00:25:02.200
you're sharing because you're gonna help them

419
00:25:00.040 --> 00:25:00.040


420
00:25:02.200 --> 00:25:03.840
kind of stick around before they decide,

421
00:25:03.840 --> 00:25:05.680
you know, I don't need another person in my life

422
00:25:05.680 --> 00:25:07.440
telling me what's wrong with me.

423
00:25:07.440 --> 00:25:10.840
I guarantee you, because we live in a broken world,

424
00:25:10.840 --> 00:25:14.320
that the people that are coming to meet you on screen

425
00:25:14.320 --> 00:25:15.920
probably know what's wrong with them

426
00:25:15.920 --> 00:25:18.240
because somebody has told them,

427
00:25:18.240 --> 00:25:20.400
and that voice, whether it's an inner critic

428
00:25:20.400 --> 00:25:23.800
or an external voice of someone that

429
00:25:23.800 --> 00:25:26.560
should be speaking life but is not for whatever reason,

430
00:25:26.560 --> 00:25:31.560
like, they're carrying that lesser word in themselves.

431
00:25:31.920 --> 00:25:35.440
But we, as people of God, carry a greater word,

432
00:25:35.440 --> 00:25:39.080
Jesus, who is the word made flesh,

433
00:25:39.080 --> 00:25:41.400
and now lives inside of us.

434
00:25:41.400 --> 00:25:45.020
So let's use that greater word to uproot the lesser word

435
00:25:45.020 --> 00:25:47.320
that's in people's heads and hearts about themselves

436
00:25:47.320 --> 00:25:50.240
and about their future and about their identities.

437
00:25:50.240 --> 00:25:52.760
So, you know, again, we have some people,

438
00:25:52.760 --> 00:25:56.060
I love this, I love people who feel called to serve moms,

439
00:25:56.900 --> 00:25:58.500
I'm a new mom, so I'm like, yes and amen,

440
00:25:58.500 --> 00:26:01.380
we need more voices of hope and truth in our lives.

441
00:26:01.380 --> 00:26:04.420
So instead of getting on and starting your episode saying,

442
00:26:04.420 --> 00:26:06.580
you're probably a mom who is really stressed out

443
00:26:06.580 --> 00:26:09.740
by your daily schedule, okay, like,

444
00:26:09.740 --> 00:26:13.180
that's just, even if you say it very soft,

445
00:26:13.180 --> 00:26:16.220
it speaks loudly, like, I don't need another person

446
00:26:16.220 --> 00:26:18.820
telling me that I'm probably, I'm stressed out, right?

447
00:26:18.820 --> 00:26:20.140
Why don't we try this instead?

448
00:26:20.140 --> 00:26:22.560
You can say, hey, I don't know about you,

449
00:26:22.560 --> 00:26:25.540
but I used to be a mom who was totally stressed out

450
00:26:25.540 --> 00:26:28.300
by my daily schedule, but not anymore.

451
00:26:28.300 --> 00:26:29.700
So I wanna share a story with you

452
00:26:29.700 --> 00:26:32.940
about how I overcame the daily chaos

453
00:26:32.940 --> 00:26:35.460
and then share how you did that, right?

454
00:26:35.460 --> 00:26:37.220
Hey, I'm Lindsay.

455
00:26:37.220 --> 00:26:39.440
And then just go into what you're sharing.

456
00:26:40.740 --> 00:26:44.580
What I don't want you guys to do while you tell on yourself

457
00:26:44.580 --> 00:26:47.620
is I never want you to belittle yourself.

458
00:26:47.620 --> 00:26:49.720
This is not about self-deprecation, right?

459
00:26:49.720 --> 00:26:50.820
That's not kingdom.

460
00:26:50.820 --> 00:26:53.100
You can still powerfully show up

461
00:26:54.060 --> 00:26:56.820
because you're living in the instead right now, right?

462
00:26:56.820 --> 00:26:58.220
Because you've broken free.

463
00:26:58.220 --> 00:27:00.940
So none of this, like, hey, I'm a hot mess,

464
00:27:00.940 --> 00:27:05.140
or, you know, I'm a failure, I'm a sinner.

465
00:27:05.140 --> 00:27:06.860
You know, don't belittle yourself.

466
00:27:06.860 --> 00:27:10.340
Show up powerfully, but show people where you are at

467
00:27:10.340 --> 00:27:14.380
so that you can bring them to where they should be,

468
00:27:14.380 --> 00:27:16.860
and that's living in freedom and living in truth.

469
00:27:17.860 --> 00:27:19.220
Am I making sense to anyone?

470
00:27:19.220 --> 00:27:20.980
Just wave at me if I'm keeping,

471
00:27:21.580 --> 00:27:22.420
oh, sorry.

472
00:27:23.700 --> 00:27:28.220
All right, the last thing is I always wanna end the video

473
00:27:28.220 --> 00:27:29.940
with a call to action.

474
00:27:29.940 --> 00:27:32.540
This is where we tell them what we just told them.

475
00:27:32.540 --> 00:27:34.820
So at the beginning, you're gonna tell them

476
00:27:34.820 --> 00:27:36.300
what you're gonna tell them.

477
00:27:36.300 --> 00:27:38.580
Then you tell them, and then you're gonna tell them

478
00:27:38.580 --> 00:27:40.060
what you just told them.

479
00:27:40.060 --> 00:27:42.260
Because we wanna close the loop for people.

480
00:27:42.260 --> 00:27:43.820
We don't wanna leave it open-ended.

481
00:27:43.820 --> 00:27:45.620
We wanna reiterate the big idea,

482
00:27:45.620 --> 00:27:48.780
and we wanna help activate people in this truth, right?

483
00:27:48.780 --> 00:27:51.980
So we wanna make it invitational, not confrontational.

484
00:27:51.980 --> 00:27:54.260
We don't wanna say, I know we have people on here

485
00:27:54.260 --> 00:27:57.340
that feel called, bless you for this,

486
00:27:57.340 --> 00:28:01.220
that you feel called to redeem the health industry

487
00:28:01.220 --> 00:28:04.580
and share about how wonderfully created our bodies are

488
00:28:04.580 --> 00:28:07.020
and the things in this earth that can be used

489
00:28:07.020 --> 00:28:09.420
to nourish our bodies, not destroy them.

490
00:28:09.420 --> 00:28:11.620
So instead of sharing your piece

491
00:28:11.620 --> 00:28:14.300
about cutting out sugar from your diet

492
00:28:14.300 --> 00:28:15.660
and how that can be helpful,

493
00:28:15.660 --> 00:28:17.820
don't just then end your video with,

494
00:28:17.820 --> 00:28:21.180
so today you should cut out all sugar from your diet.

495
00:28:21.180 --> 00:28:22.660
They probably should, right?

496
00:28:22.660 --> 00:28:24.780
But there's a better way, there's a better tone

497
00:28:24.780 --> 00:28:26.180
of making it invitational.

498
00:28:26.180 --> 00:28:28.460
I always like to use the word, I wanna encourage you,

499
00:28:28.460 --> 00:28:31.620
I wanna embolden you, I wanna empower you.

500
00:28:31.620 --> 00:28:33.140
So instead of saying, today you should cut out

501
00:28:33.140 --> 00:28:35.440
all sugar from your diet, end your video

502
00:28:35.440 --> 00:28:37.780
by activating them by what you just told them

503
00:28:37.780 --> 00:28:40.020
and say, hey, today I wanna encourage you

504
00:28:40.020 --> 00:28:44.060
to start cutting back this amount of sugar in your diet

505
00:28:44.060 --> 00:28:46.820
by doing, and then just reiterate what you just told them,

506
00:28:46.820 --> 00:28:49.420
some of the tips that you just shared in your episode.

507
00:28:49.420 --> 00:28:51.340
So it just closes the loop for people,

508
00:28:51.340 --> 00:28:54.300
gives them a call to action, activates them

509
00:28:54.300 --> 00:28:57.100
to then go implement the truth that they just heard.

510
00:28:58.180 --> 00:29:00.180
And you can do this even with series.

511
00:29:00.180 --> 00:29:01.980
So you say, well, I have a lot to say,

512
00:29:01.980 --> 00:29:04.660
like I had a lot to say about the things in our lives

513
00:29:04.660 --> 00:29:07.040
that can typically steal our peace.

514
00:29:07.040 --> 00:29:10.980
But I took one and I did one episode per thing,

515
00:29:10.980 --> 00:29:13.300
and so I was able to close the loop on each thing.

516
00:29:13.940 --> 00:29:16.420
One peace stealer is accusation.

517
00:29:17.260 --> 00:29:20.540
So I just told them, I talked about accusation,

518
00:29:20.540 --> 00:29:23.700
and I told them at the end what I just told them,

519
00:29:23.700 --> 00:29:25.220
and I said, okay, now you can go,

520
00:29:25.220 --> 00:29:27.560
now I wanna encourage you to do this

521
00:29:27.560 --> 00:29:29.100
about accusation in your life.

522
00:29:29.100 --> 00:29:31.740
Sometimes it's not actually an action,

523
00:29:31.740 --> 00:29:34.300
it could be a mindset shift, right?

524
00:29:34.300 --> 00:29:37.060
It could be, I know some kingdom messengers do this,

525
00:29:37.060 --> 00:29:39.580
it's awesome, they pray at the end of their episode.

526
00:29:39.580 --> 00:29:42.180
They say, so if you're identifying with this,

527
00:29:42.860 --> 00:29:46.180
I just wanna say a prayer of freedom over you.

528
00:29:46.180 --> 00:29:47.860
I wanna say a prayer of breakthrough over you.

529
00:29:47.860 --> 00:29:50.100
I think that's very powerful as well,

530
00:29:50.100 --> 00:29:52.540
because I think there's a lot of people out there

531
00:29:52.540 --> 00:29:54.620
that don't have people in their life regularly

532
00:29:54.620 --> 00:29:57.480
who are praying out loud over them.

533
00:29:57.480 --> 00:29:59.680
So I think that's very powerful as well too.

534
00:30:00.000 --> 00:30:01.360
several ways that you can end it,

535
00:30:01.360 --> 00:30:02.760
but just make sure you're reiterating

536
00:30:02.760 --> 00:30:03.600
what you just told them

537
00:30:03.600 --> 00:30:06.120
and you're doing it in an invitational way.

538
00:30:06.120 --> 00:30:09.540
Hey, I wanna invite you to live in this truth.

539
00:30:09.540 --> 00:30:11.880
I wanna invite you to be free from this today.

540
00:30:11.880 --> 00:30:14.320
I wanna invite you to think differently,

541
00:30:14.320 --> 00:30:16.080
take on a fresh mind.

542
00:30:16.080 --> 00:30:19.280
And you can say it, obviously, in your own wording,

543
00:30:19.280 --> 00:30:22.400
but that's the heartbeat of how we wanna close the loop

544
00:30:22.400 --> 00:30:23.320
on each of our episodes,

545
00:30:23.320 --> 00:30:26.040
is we wanna invite people into walking in the truth

546
00:30:26.040 --> 00:30:27.680
that we just shared.

547
00:30:27.720 --> 00:30:29.880
So those are just five things

548
00:30:29.880 --> 00:30:32.640
that I use when I am writing my video scripts

549
00:30:32.640 --> 00:30:33.960
and they've worked really well.

550
00:30:33.960 --> 00:30:37.480
And I have just started,

551
00:30:37.480 --> 00:30:39.960
I've been in it for almost two years now,

552
00:30:39.960 --> 00:30:44.680
187 episodes and just,

553
00:30:44.680 --> 00:30:46.440
I think it was 185th,

554
00:30:46.440 --> 00:30:48.200
I just started experimenting

555
00:30:48.200 --> 00:30:51.320
with doing longer than 10 minutes.

556
00:30:51.320 --> 00:30:52.240
Up until that time,

557
00:30:52.240 --> 00:30:55.480
everything I've done has been under 10 minutes.

558
00:30:55.480 --> 00:30:57.640
I'm experimenting to see,

559
00:30:58.480 --> 00:30:59.440
I've been with some people for a long time,

560
00:30:59.440 --> 00:31:00.440
still people are finding me,

561
00:31:00.440 --> 00:31:02.840
but there's a lot of short format content

562
00:31:02.840 --> 00:31:05.360
that they can go back and watch in my library.

563
00:31:05.360 --> 00:31:06.520
But I'm just kind of seeing now,

564
00:31:06.520 --> 00:31:09.880
like, hey, what does a 15 minute episode do?

565
00:31:09.880 --> 00:31:12.520
Am I getting views, but are people watching to the end?

566
00:31:12.520 --> 00:31:13.960
Are they only watching the first five minutes?

567
00:31:13.960 --> 00:31:15.840
So we're just kind of in experimentation mode,

568
00:31:15.840 --> 00:31:18.600
but that's 187 episodes in.

569
00:31:18.600 --> 00:31:23.500
So please start by going short,

570
00:31:23.500 --> 00:31:26.240
making it one big idea.

571
00:31:26.280 --> 00:31:29.320
And I think that will also make your creative process,

572
00:31:29.320 --> 00:31:31.960
and as you write the content, a lot easier,

573
00:31:31.960 --> 00:31:34.600
especially a recording process, I'll say that,

574
00:31:34.600 --> 00:31:38.920
than just sharing 30 minutes, 45 minutes of something,

575
00:31:40.040 --> 00:31:40.860
whittle it down.

576
00:31:40.860 --> 00:31:42.720
It doesn't have to be a 45 minute something.

577
00:31:42.720 --> 00:31:45.940
And what's key, because we talk about consistency,

578
00:31:47.200 --> 00:31:49.560
at least once a week is what we recommend

579
00:31:49.560 --> 00:31:51.620
for you uploading episodes,

580
00:31:51.620 --> 00:31:54.800
as far as keeping you active in the algorithm,

581
00:31:54.800 --> 00:31:56.720
keeping your who engaged,

582
00:31:56.720 --> 00:31:58.960
keeping those creative reps getting stronger

583
00:31:58.960 --> 00:32:00.080
in your own head and heart

584
00:32:00.080 --> 00:32:02.400
as you do the creative process once a week.

585
00:32:02.400 --> 00:32:06.560
It's much easier once a week to do a five minute video

586
00:32:06.560 --> 00:32:09.000
than to do a 50 minute video.

587
00:32:09.000 --> 00:32:10.160
So it's gonna serve you well,

588
00:32:10.160 --> 00:32:11.700
and it's gonna serve your who well.

589
00:32:11.700 --> 00:32:15.980
So those are my five tips.

590
00:32:15.980 --> 00:32:17.480
What's next, Bruce?

591
00:32:17.480 --> 00:32:18.580
That's awesome.

592
00:32:18.580 --> 00:32:21.320
All right, so good.

593
00:32:21.320 --> 00:32:23.640
So there's a couple questions that came in

594
00:32:23.720 --> 00:32:26.440
that I'll just want to highlight for some people.

595
00:32:26.440 --> 00:32:28.880
I'm gonna get my tea, my voice is getting dry.

596
00:32:28.880 --> 00:32:33.880
Yeah, we all have like colds and throat coat tea.

597
00:32:34.440 --> 00:32:35.480
We're being healed.

598
00:32:35.480 --> 00:32:38.200
That's a kingdom messenger hack right there.

599
00:32:38.200 --> 00:32:39.040
Throat coat tea.

600
00:32:39.040 --> 00:32:41.120
Throat coat tea, that'll help you.

601
00:32:41.120 --> 00:32:42.000
That's for free.

602
00:32:43.760 --> 00:32:44.600
Awesome, awesome.

603
00:32:44.600 --> 00:32:45.660
So let me just see here.

604
00:32:47.120 --> 00:32:49.880
So there were some questions that Kate, you had.

605
00:32:49.880 --> 00:32:51.080
Kate's on our team, by the way,

606
00:32:51.080 --> 00:32:52.800
if you haven't seen here in the comments,

607
00:32:52.800 --> 00:32:54.940
she's in the issues that admin here with us

608
00:32:54.940 --> 00:32:57.160
helping make this happen.

609
00:32:57.160 --> 00:33:00.240
And do you have some questions for us?

610
00:33:03.280 --> 00:33:05.240
I think you posted some, let me just grab.

611
00:33:05.240 --> 00:33:06.640
There were some from the technical side.

612
00:33:06.640 --> 00:33:08.920
Let me run through those real quick.

613
00:33:08.920 --> 00:33:12.840
But she's probably been messaging them to us here,

614
00:33:12.840 --> 00:33:13.760
and I didn't see them.

615
00:33:13.760 --> 00:33:15.880
So let me just pull it up real quick.

616
00:33:17.880 --> 00:33:19.000
So we had a question.

617
00:33:19.000 --> 00:33:19.840
Here we go.

618
00:33:19.840 --> 00:33:21.760
So this is specifically some things

619
00:33:21.760 --> 00:33:23.960
that we saw like, I think we, yeah.

620
00:33:23.960 --> 00:33:26.400
Can you change the name of your channel?

621
00:33:26.400 --> 00:33:28.280
Yes, you can do that.

622
00:33:29.840 --> 00:33:30.680
What formats?

623
00:33:30.680 --> 00:33:33.600
Yeah, what format to save, MP4.

624
00:33:33.600 --> 00:33:35.800
Honestly, you're gonna use the video format

625
00:33:35.800 --> 00:33:36.860
that's on your phone.

626
00:33:36.860 --> 00:33:38.500
Try not to worry about formatting.

627
00:33:38.500 --> 00:33:40.360
If that was something that was holding you back,

628
00:33:40.360 --> 00:33:41.320
don't worry about it.

629
00:33:41.320 --> 00:33:45.280
Basically, you'll just take whatever files on your phone

630
00:33:45.280 --> 00:33:46.920
and just upload it to whatever platform.

631
00:33:46.920 --> 00:33:50.260
Hopefully, you shouldn't be messing with that.

632
00:33:52.120 --> 00:33:53.680
Let's see.

633
00:33:53.680 --> 00:33:55.720
Can you give tips on memorable,

634
00:33:55.720 --> 00:33:58.480
creating a memorable or a catchy name for your podcast?

635
00:33:58.480 --> 00:33:59.520
Do you wanna?

636
00:33:59.520 --> 00:34:02.800
Yeah, I mean, I, for me, it came as I,

637
00:34:02.800 --> 00:34:06.160
like my message, it kinda came from my message I shared.

638
00:34:06.160 --> 00:34:08.960
It was an Isaiah 26, three promise,

639
00:34:08.960 --> 00:34:10.560
perfect peace, and that word stayed,

640
00:34:10.560 --> 00:34:11.440
just stuck out to me,

641
00:34:11.440 --> 00:34:12.960
because I realized it was this posture

642
00:34:12.960 --> 00:34:14.440
of resting on the Lord.

643
00:34:14.440 --> 00:34:17.320
Here's the thing about posture.

644
00:34:17.320 --> 00:34:20.360
It's meaningful to me, and it's working,

645
00:34:20.360 --> 00:34:21.480
and that's good news,

646
00:34:21.480 --> 00:34:23.480
because it's not very descriptive, right?

647
00:34:23.480 --> 00:34:25.199
Like, if you, we've had, you know,

648
00:34:25.199 --> 00:34:28.679
like people are like, is this a chiropractic channel?

649
00:34:28.679 --> 00:34:32.480
Right, like, people, so I think that should set you free

650
00:34:32.480 --> 00:34:36.560
from, hey, if something's meaningful to you, use it.

651
00:34:36.560 --> 00:34:38.800
Like we said, like, use your name as well.

652
00:34:38.800 --> 00:34:41.679
So my channels are, you know, it's called Posture Podcast,

653
00:34:41.679 --> 00:34:43.219
but if you go on my YouTube, for instance,

654
00:34:43.219 --> 00:34:45.480
or my Facebook, you'll see that it's Posture

655
00:34:45.480 --> 00:34:47.120
with Lindsay VanZale.

656
00:34:47.120 --> 00:34:49.480
So that just kinda brings me into it.

657
00:34:49.480 --> 00:34:51.719
They aren't just connecting with, like, a brand name,

658
00:34:51.719 --> 00:34:54.120
but they're connecting with me, a human person.

659
00:34:54.120 --> 00:34:56.080
And so I know that they're, like,

660
00:34:56.080 --> 00:34:59.080
Laura had mentioned that she had a channel called Entwined.

661
00:35:00.000 --> 00:35:03.660
of reigniting the heart with Nancy Mattis, that's her.

662
00:35:03.660 --> 00:35:05.820
So reigniting the heart was a meaningful thing

663
00:35:05.820 --> 00:35:07.580
based on what she felt like the Lord was sharing with her

664
00:35:07.580 --> 00:35:10.260
about her message, she added with Nancy Mattis.

665
00:35:10.260 --> 00:35:12.700
So people are like, okay, this is Nancy's channel, right?

666
00:35:12.700 --> 00:35:13.740
It's really Nancy's channel.

667
00:35:13.740 --> 00:35:16.540
And some people, which is totally awesome,

668
00:35:16.540 --> 00:35:19.980
just use their name, Lindsey VanZale.

669
00:35:19.980 --> 00:35:24.060
I'm actually Lindsey VanZale on TikTok, partly, yeah.

670
00:35:24.060 --> 00:35:27.700
So like I use posture across everything.

671
00:35:27.700 --> 00:35:30.620
So people know that, hey, this is Lindsey on Instagram.

672
00:35:30.620 --> 00:35:33.180
This is the same thing on Instagram, on Facebook.

673
00:35:33.180 --> 00:35:37.080
Like you wanna use the same name across platforms,

674
00:35:37.080 --> 00:35:39.460
but we encourage you to put your name out there,

675
00:35:39.460 --> 00:35:41.420
even if it's, because if it's something clever,

676
00:35:41.420 --> 00:35:44.740
it's usually not something that is descriptive,

677
00:35:44.740 --> 00:35:46.220
or at least not in the beginning.

678
00:35:46.220 --> 00:35:48.380
You kind of have to explain it to people.

679
00:35:48.380 --> 00:35:52.060
So you can use it, but use your name as well.

680
00:35:52.060 --> 00:35:53.700
And then obviously use that bio

681
00:35:53.700 --> 00:35:57.340
or use that description portion of your profile

682
00:35:57.980 --> 00:35:59.700
to explain a little bit more about what it's about.

683
00:35:59.700 --> 00:36:01.460
So I know that probably doesn't really answer your question

684
00:36:01.460 --> 00:36:04.620
of like, here's a formula to like find your name,

685
00:36:04.620 --> 00:36:07.340
use what's meaningful to you, use what speaks to you,

686
00:36:07.340 --> 00:36:09.260
but also put your name in there.

687
00:36:09.260 --> 00:36:11.040
Because people, at the end of the day,

688
00:36:11.040 --> 00:36:12.540
they're connecting with you

689
00:36:13.500 --> 00:36:15.700
before they're connecting with your message.

690
00:36:16.660 --> 00:36:18.340
That's awesome, that's good.

691
00:36:19.640 --> 00:36:22.780
Cool, and the one, there was some other questions.

692
00:36:22.780 --> 00:36:23.820
We're gonna have something,

693
00:36:23.820 --> 00:36:25.420
let's talk about questions here for a second.

694
00:36:25.420 --> 00:36:28.900
So, and if you want, we'll take some at the end.

695
00:36:28.900 --> 00:36:30.180
So if you do want to put your hand up,

696
00:36:30.180 --> 00:36:33.340
use the Zoom, just use the reaction Zoom.

697
00:36:33.340 --> 00:36:34.180
Just put your hand up,

698
00:36:34.180 --> 00:36:36.220
it'll basically put you to the top of the list.

699
00:36:36.220 --> 00:36:38.220
And then we'll come to you guys in a second.

700
00:36:38.220 --> 00:36:40.780
So I think we have enough about,

701
00:36:40.780 --> 00:36:42.260
we normally like to go to 1230.

702
00:36:42.260 --> 00:36:44.520
So you got about 20, 19 minutes or so.

703
00:36:46.980 --> 00:36:48.020
Can I answer one question?

704
00:36:48.020 --> 00:36:48.860
Go for it, yeah.

705
00:36:48.860 --> 00:36:51.300
Because we've been seeing a few things about editing.

706
00:36:51.300 --> 00:36:53.740
So this is the key with keeping things short

707
00:36:53.740 --> 00:36:57.380
is I do things in one take

708
00:36:57.380 --> 00:37:00.220
because I don't have the time to clip things

709
00:37:00.220 --> 00:37:01.940
and edit out bloopers.

710
00:37:01.940 --> 00:37:03.740
And so what does that mean?

711
00:37:03.740 --> 00:37:06.780
Does that mean that Lindsey gets it right the first time?

712
00:37:06.780 --> 00:37:08.460
No.

713
00:37:08.460 --> 00:37:13.460
I sometimes have to record something like 64 times.

714
00:37:13.460 --> 00:37:14.420
Yeah.

715
00:37:14.420 --> 00:37:15.580
Because what I'm trying to do

716
00:37:15.580 --> 00:37:18.540
is get that five minute episode in one take.

717
00:37:18.540 --> 00:37:19.760
I'm not trying to get it perfect,

718
00:37:19.760 --> 00:37:21.100
I'm just trying to get it done, right?

719
00:37:21.100 --> 00:37:22.540
Trying to get from the beginning to the end

720
00:37:22.540 --> 00:37:23.660
and sometimes I flub it up.

721
00:37:24.540 --> 00:37:26.540
This is the power of scripting it beforehand

722
00:37:26.540 --> 00:37:28.060
or putting it together in outline at least

723
00:37:28.060 --> 00:37:29.860
so you don't get off in rabbit trails

724
00:37:29.860 --> 00:37:31.620
and it helps you stay concise.

725
00:37:31.620 --> 00:37:33.700
But what I do is I sit in front of the camera,

726
00:37:33.700 --> 00:37:35.940
I hit record and then I start from the beginning

727
00:37:35.940 --> 00:37:37.740
and talk to the end.

728
00:37:37.740 --> 00:37:40.840
And that makes the post edit very easy

729
00:37:40.840 --> 00:37:42.200
because you're not having to go back

730
00:37:42.200 --> 00:37:44.100
and figure out how to clip up things

731
00:37:44.100 --> 00:37:47.180
and take this out and then put this thing together.

732
00:37:47.180 --> 00:37:50.000
You can do that, but it's a slower process,

733
00:37:50.000 --> 00:37:50.940
especially when you're starting out

734
00:37:50.940 --> 00:37:53.300
and you've never used editing equipment before.

735
00:37:53.940 --> 00:37:54.780
So that's what I still do.

736
00:37:54.780 --> 00:37:56.420
I still do everything in one take.

737
00:37:56.420 --> 00:37:59.780
Sometimes that take takes many times,

738
00:37:59.780 --> 00:38:01.220
but it's not wasted.

739
00:38:01.220 --> 00:38:02.220
It is practice.

740
00:38:02.220 --> 00:38:03.380
Something that we say a lot here

741
00:38:03.380 --> 00:38:05.060
that my mentor Graham Cooke taught me

742
00:38:05.060 --> 00:38:06.420
is practice makes permanent,

743
00:38:06.420 --> 00:38:09.180
so never despise the practice.

744
00:38:09.180 --> 00:38:10.420
Don't be tempted to believe

745
00:38:10.420 --> 00:38:12.100
that just because you shot it 50 times

746
00:38:12.100 --> 00:38:13.460
it's all wasted time.

747
00:38:13.460 --> 00:38:14.900
I've had some days,

748
00:38:14.900 --> 00:38:18.300
like there has been open weeping

749
00:38:18.300 --> 00:38:19.740
over some of these episodes

750
00:38:19.740 --> 00:38:21.180
because there's been some frustration

751
00:38:21.180 --> 00:38:23.040
and I don't feel like I'm saying it like I want to

752
00:38:23.780 --> 00:38:25.200
when I've had to do this for the 60th time,

753
00:38:25.200 --> 00:38:27.400
but what I have always found

754
00:38:27.400 --> 00:38:30.760
is something is building in me.

755
00:38:30.760 --> 00:38:33.120
And what I found too is a lot of times

756
00:38:33.120 --> 00:38:34.960
the message is getting into me

757
00:38:34.960 --> 00:38:36.960
before it's getting out of me.

758
00:38:36.960 --> 00:38:38.640
So when I'm sitting and doing the take

759
00:38:38.640 --> 00:38:39.960
over and over again,

760
00:38:39.960 --> 00:38:42.200
I'm saying the message over myself

761
00:38:42.200 --> 00:38:43.640
and it's getting deeper and deeper

762
00:38:43.640 --> 00:38:45.480
in my own head and heart.

763
00:38:45.480 --> 00:38:47.840
And so don't despise that process.

764
00:38:47.840 --> 00:38:48.920
But I really do encourage you,

765
00:38:48.920 --> 00:38:49.760
do the one take

766
00:38:49.760 --> 00:38:54.760
because it's gonna set you free from the editing.

767
00:38:54.840 --> 00:38:56.460
The editing can happen,

768
00:38:56.460 --> 00:38:58.220
but it's gonna make your editing process a lot easier,

769
00:38:58.220 --> 00:39:00.480
especially as you're starting out.

770
00:39:00.480 --> 00:39:01.320
Yeah.

771
00:39:01.320 --> 00:39:02.400
Yeah, so I got a question.

772
00:39:02.400 --> 00:39:03.240
Can I share this

773
00:39:03.240 --> 00:39:04.360
or do you think it's gonna trip people up?

774
00:39:04.360 --> 00:39:05.200
What?

775
00:39:05.200 --> 00:39:06.540
Yeah, no, don't share it.

776
00:39:06.540 --> 00:39:07.380
Okay.

777
00:39:07.380 --> 00:39:08.520
We lose people.

778
00:39:08.520 --> 00:39:09.360
Basically, yes,

779
00:39:09.360 --> 00:39:10.760
we would recommend writing it out.

780
00:39:10.760 --> 00:39:11.580
I do.

781
00:39:11.580 --> 00:39:12.420
Just answer that.

782
00:39:12.420 --> 00:39:13.640
I do write it out before I speak.

783
00:39:13.640 --> 00:39:15.520
I like to write out my entire script.

784
00:39:15.520 --> 00:39:17.360
It's just part of my process.

785
00:39:17.360 --> 00:39:18.560
This trips people up

786
00:39:18.560 --> 00:39:20.160
because they think then they have to do that

787
00:39:20.160 --> 00:39:21.000
and they're like,

788
00:39:21.000 --> 00:39:22.200
I'm just used to doing outline.

789
00:39:22.200 --> 00:39:23.600
Then do outline.

790
00:39:23.600 --> 00:39:25.320
Do what's normal and natural to you.

791
00:39:25.320 --> 00:39:28.200
And if you don't know what's normal or natural to you,

792
00:39:28.200 --> 00:39:29.720
try both.

793
00:39:29.720 --> 00:39:30.980
Like discover that.

794
00:39:30.980 --> 00:39:31.820
But for me,

795
00:39:31.820 --> 00:39:33.200
I write out my entire script.

796
00:39:33.200 --> 00:39:34.460
I'm only hesitant to share that

797
00:39:34.460 --> 00:39:35.520
because some people hear that

798
00:39:35.520 --> 00:39:36.740
and then they get frustrated

799
00:39:36.740 --> 00:39:37.580
because they're like,

800
00:39:37.580 --> 00:39:38.700
now I have to write out an entire script

801
00:39:38.700 --> 00:39:40.220
and they're used to outlining.

802
00:39:40.220 --> 00:39:41.360
Do what works for you.

803
00:39:42.440 --> 00:39:44.240
Couple of the questions people had like,

804
00:39:44.240 --> 00:39:46.800
do you use a tripod for iPhone camera?

805
00:39:46.800 --> 00:39:49.040
So there are little things you can use to grab it.

806
00:39:49.040 --> 00:39:50.360
I'd say for this weekend,

807
00:39:50.360 --> 00:39:52.080
you're probably not gonna have time to order

808
00:39:52.080 --> 00:39:54.840
a $10 tripod on Amazon.

809
00:39:54.840 --> 00:39:57.960
So literally just prop up some books.

810
00:39:57.960 --> 00:40:00.120
I'd recommend getting your camera.

811
00:40:00.000 --> 00:40:03.660
it to be about eye height so if you're sitting down at a table or desk or if

812
00:40:03.660 --> 00:40:06.720
you're standing somewhere just look at the height that your eyes are and try

813
00:40:06.720 --> 00:40:11.160
and get the camera about that height and then tilt down again it's gonna you may

814
00:40:11.160 --> 00:40:15.480
have to record it come check it you know record it a few times don't worry you'll

815
00:40:15.480 --> 00:40:19.440
kind of find a spot for it and that looks good and all that and the work and

816
00:40:19.440 --> 00:40:23.440
the other thing is if you can't do all that just just hold your phone and just

817
00:40:23.440 --> 00:40:28.160
make it look natural and and you know just go sit in an internet
