WEBVTT

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If you can hit the button there.

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And then just hit that.

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All right. Hey guys, how are you doing.

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Awesome.

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We'll get everybody just a second to get on here.

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We are live on Facebook now, so let's give it a second.

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Let's jump into it.

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Zoom.

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All right.

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Well, we wait or we should jump in. That's us too. We can probably go in I'll watch the room. Okay, let people in. Yeah.

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Okay, there is Amy and Walter connecting to audio. Yeah, okay.

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Give them a second.

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Cool, cool. I think they jumped in and then away.

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But, um, there we go.

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Awesome.

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Cool guys. Hope everybody's doing well, wherever you're tuning in from.

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So Tuesday is going to be a bit different we decided because we kind of where we are in our processes we thought it'd be a good time to take some time to talk about Facebook ads today and growing our channels through Facebook ads, as well as Instagram

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So that's what we're going to be diving into today. And I will probably Bruce will do most of the time I'm going to talk first and then Bruce will do some talking so you'll see each of us but um, we are going to.

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So we're recording this we're streaming it into the membership group, and then I know we talked to you guys about maybe sharing this with the broader community your group.

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So what's gonna happen is like you guys are on zoom, we're going to chat we can do discussion, answer any questions you guys get that they're going to get just the teaching part of this and we'll just share that with people so that that'll be so we're going to

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record and we'll do all that but for this call we can just be on.

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If you guys could be muted what during the teaching that'd be helpful just in case like the camera, actually I'm going to be recording it doesn't even really matter.

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So, we should be good. It'll be a little different. We're not going to do master classes, often, but when we do, we want to just do them live and you guys can have a chance to ask questions and the live access to it so just something fun but.

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Alright, so let me change some settings here, according there.

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Just double check everything so full disclosure as well like we recorded this in like February, this this training with our group and basically, it's gone, it's gone, so we can't find it, it's gone so we're going to do it again we thought why don't we just do it with

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So, back up your stuff. This was like before we had some of our system. This was the, it was the very first 90 day group yeah we were first two weeks of the 90% it was fun but we were flying by the seat of our pants so we're recording it for the sake of having the recording

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but also now the people who have joined us in the last second 90 day group and people who have joined the membership will get the live access as well. So, if you want to join this, I'll text it to you and then I can make you a co host.

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Awesome.

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Very good. So,

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and then you can, you can do it on your computer, if you can tell we're just being extra careful.

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Record it yeah and all that.

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Cool.

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Making sure we've got it on.

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Now there's three verses in here.

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Good. No audio. Okay.

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So, let's there's why don't we pray and then we'll jump into it. Yes, let's do that.

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So, Father God thank you so much for again this community, the gift that you give us by giving us each other. I just pray that you Holy Spirit you will lead us and guide us and all truth and wisdom today open our minds and hearts to the possibilities of

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what our channels can be. Give us vision, give us eyes to see what you're doing give us ears to hear what you're saying, in Jesus name. Amen.

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Okay, like always when it's the two of us the double duo there's a little bit of a preach and there's a little bit of a teach okay and so I wanted.

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So I wanted to start this session before we dive into the tech and before we dive

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into the tools, I just want to share with you guys a little bit about the mindset

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of a kingdom messenger when it comes to ads, buying ads, advertising, your

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message, advertising yourself in many ways.

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Um, and I've shared this in our workshop before briefly, and I've shared

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this with some of our former 90 days.

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So you might've heard it before, but I think it's worth repeating because I

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still at times have to repeat this to myself when we're advertising.

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So when we first started posture, you know, it was, it was my little organic

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growth that was what I could conjure up by sharing it with my friends and family.

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So probably less than a hundred people, you know, joined along and I was putting

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in the hours and I was wanting to reach my who, um, and up until that point,

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I just thought it would just happen.

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Like if it was meant to be, it would just happen.

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Right.

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But Bruce really challenged that thinking.

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Cause he said, you know, we know how social media works.

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Like there's algorithms, there's things that take priority.

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When you buy, when you advertise, you're obviously giving more priority, but

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also there's that targeting segment.

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And Bruce was like, you know who your, who is and your, who

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might not be following you yet.

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And so he said, we should buy some ads.

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And I was like, absolutely not.

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It felt self-promotional.

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It seemed to violate, you know, the piece I had by staying obscure

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and letting that be my security.

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And so I was so against it, but Bruce repeated to me words from our mentor,

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one of our business mentors.

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And he said, you're good soil, Lindsay, you are good soil.

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And what he meant by that is what you're pouring out, what you're doing with the

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Lord has planted in you is worth investing in.

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And so it really caught me off guard because I, I realized that I was carrying

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really kind of a poverty mindset when it came to my own message and ministry.

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You know, if it was somebody else, like, you know, how people come to your

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church from the mission field, for instance, or big ministries or

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organizations, and they ask for partnership, they ask for donations.

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Like never was I hesitant to give into other people's ministries

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and messages and missions.

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But when it came to my own, I just kind of wanted to hide behind if it

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was meant to be, it would just happen.

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But again, as kingdom messengers, we're learning to leverage the digital

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landscape to disciple nations.

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And by doing that, we have to learn how to use the tools properly and play within

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the systems that we're utilizing and that we're occupying.

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And so, yes, I do believe in the, you know, there are, there are things

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that are going to happen supernaturally.

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I believe that that did happen with posture as well.

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I believe that there's things that will be supernaturally provided for, but

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also, you know, these are tools in our hands, so it's, it's good for us to

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learn the skills, right.

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And to utilize the tools.

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Um, and so we began to run ads for face on through Facebook and Instagram.

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And what was really cool was I wasn't just growing in numbers because I know

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that it's, it can be kind of easy to see like a graph or see numbers and it just

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kind of feels so we feel so far removed from it, it would just feels like data,

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stagnant data, but these are people on the other end of the screen, these

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are people that I was reaching.

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These are my, who people were being blessed by the message.

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They were being reached by the message.

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And so I realized that as I was investing in my message by buying ads, I was

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actually, you know, what was happening was what was accumulating was also being

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accelerated by reaching those people.

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And again, any other context, I really wouldn't have had this hangup, even if

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it were me going on a mission trip, right?

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Like has any of us gone on those short-term mission trips or long-term mission

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trips?

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Like we had to get in front of people sometimes to donate, you know, for the

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trip, to donate, for the resources that we were taking, write letters.

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Like I did that in youth group, right?

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Like no issues there by me physically going to a location.

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I never had an issue with investing in that, but something about when it hit the

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screen, it was like, there was this block, right?

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Like this isn't really real or it's real, but it's too self-promotional.

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And maybe that's because I had to, you know,

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bias.

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We all want to be like all humble, more humble than Jesus.

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Right.

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So through what I'm saying is through that process of not just, I didn't get over

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it in order to start advertising.

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I got over it enough to start advertising.

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And as I started advertising posture, I began to get over it.

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If that makes sense.

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Like, it wasn't like, okay, I'm totally okay with all of this.

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Let's do that.

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Like, sometimes I still see my ads and I'm like, Oh my gosh, I'm on the screen

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and whatever, and they're sponsored under my name.

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But again, I'm becoming more and more free in this process and realizing not

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just the potential, but the huge possibilities that we have as kingdom

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messengers by leveraging the digital landscape.

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So I just wanted to encourage you all today.

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You are good soil.

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You're already investing a lot of your time, which in my opinion is way

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more valuable than money.

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So this is very secondary.

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to all that you've already invested in your channel

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by putting the time, the effort into researching,

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into scripting, into producing, into getting it out there,

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publicizing, posting, this is kind of second level stuff.

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And I want you to think of it that way.

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I don't want it to take over your mind

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as being something that's above the time

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that you've already invested.

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Exactly.

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So, and I was gonna say that part of this

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is with marketing and all that is it's basically

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you have some good news to share with people

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and marketing is just getting that in front of people.

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And so like we decided we're gonna run a workshop

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to help kingdom messengers, you know?

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And so it would have been, I don't wanna say naive,

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but it wouldn't have been nearly as effective

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if we just posted it on our channels and said,

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hey, does anyone wanna help us with this?

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We actually have to run paid ads

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to get it in front of the right people.

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And this Facebook ad platform

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with Instagram and Facebook ads

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is one of the most powerful tools that you can have

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either as a business owner or leading a ministry,

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I believe in 2021.

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And it's just a way to get in front of people

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and to basically put you in control

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of sort of the growth of your ministry

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or your business, right?

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If you wanna grow and add more people,

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you can just put money into ads in an effective way

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and then, and just scale your growth, scale your impact.

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So it's totally up to you when you wanna hit the gas

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or, you know, back off a little bit.

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Like we ran a bunch of ads when we started,

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haven't run, you know, every couple of months

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we may go back and just run a few more like ads

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for a couple of days and just boosts it again.

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And we just get another wave of new people

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following the audience.

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So that's a good kind of intro.

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And so we're gonna jump into some very practical details

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and I just wanna check, make sure we hit everything here.

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So I'm gonna, let me go ahead and share my screen

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so you guys can see what we're doing today.

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I'm gonna be sharing a lot.

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We're gonna dive into our Facebook ads account today

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and show you everything.

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If you guys have questions, you know,

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we'll be happy to show you pretty much everything

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that's going on behind the scenes as far as our ads go.

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And so Lindsey did our intro.

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We're gonna walk through some history

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and some examples here.

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And then I'm gonna talk about

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how you can grow your Facebook channel

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and also how you can grow your Instagram page.

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And then we've got some homework.

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So it's some very specific step-by-step instructions

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for you guys to do that.

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Now, this is something we definitely encourage you to do

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as part of that, part of our 90-day roadmap.

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We definitely want you to start running ads

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probably in the second month.

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So days like 30 to 60 is a good time,

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which most of you are in that

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if you're watching this live with us.

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And so this is a great time to go ahead and start.

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You've got a couple episodes already posted.

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You've got some content there.

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You've started to get a little bit of momentum.

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So this is a great time to start running some traffic

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and kind of starting to grow that.

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You definitely don't wanna do this

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when you just have maybe like one post up

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because you don't want people to land on your page

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and just like this, you know, it just got started.

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But so real quick, I just wanna,

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we'll talk a little bit today as well

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about organic versus paid.

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So organic just meaning you don't pay for it.

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So you just post on your Facebook page

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and people see it and they like it.

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They share it.

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And so you're not paying for it.

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And so it's just called organic ads.

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And then paid is just gonna be money.

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I mean, where you're putting money in

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to essentially get in front of that audience.

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So just to get us kicked off here,

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I'll show some quick examples,

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of course, using our kingdom messenger.

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This is Ermi Basan and Andreas

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who joined us in our June 90 day group.

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They started with a group

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and they're actually lead pastors of a church

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called This Is Life Church in Vancouver.

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And when they started with us in June, 2021,

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they had 2,300 and they've just been growing.

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You can see this Facebook growth right here.

236
00:14:00.960 --> 00:14:02.680
And I can see even in the last couple of weeks,

237
00:14:02.680 --> 00:14:04.000
they just jumped from 68.

238
00:14:04.000 --> 00:14:05.640
They kind of flatlined here.

239
00:14:05.640 --> 00:14:08.560
And I can tell you exactly where they ran ads, right?

240
00:14:08.560 --> 00:14:10.200
You can just look at the graph and see, okay,

241
00:14:10.200 --> 00:14:11.600
they ran it right there.

242
00:14:11.600 --> 00:14:14.360
And then at the top here, you know,

243
00:14:14.360 --> 00:14:16.600
in the last week they've run another batch of ads.

244
00:14:16.600 --> 00:14:19.880
So they can essentially control the size of their ministry

245
00:14:19.880 --> 00:14:21.240
at any given point.

246
00:14:22.120 --> 00:14:23.520
I'll show you here as well.

247
00:14:23.520 --> 00:14:25.240
We've got Karina,

248
00:14:25.240 --> 00:14:26.680
who's also part of our very first group.

249
00:14:26.680 --> 00:14:29.640
She had 682 people in February.

250
00:14:29.640 --> 00:14:32.040
She's at almost 4,500 now.

251
00:14:32.040 --> 00:14:34.000
And you can see how she's sort of grown

252
00:14:34.000 --> 00:14:35.000
in just these little spikes

253
00:14:35.000 --> 00:14:37.600
where she gained 400 subscribers

254
00:14:37.600 --> 00:14:40.040
or people on her channel in a week.

255
00:14:40.880 --> 00:14:43.720
And you saw, it's very easy to do.

256
00:14:43.720 --> 00:14:46.760
And you can do this for very little money.

257
00:14:46.760 --> 00:14:48.840
It's not like you're spending hundreds of dollars.

258
00:14:48.840 --> 00:14:51.840
It's typically like $5, $10 a day.

259
00:14:51.840 --> 00:14:54.400
You run it for a couple of days and kind of boost it.

260
00:14:54.400 --> 00:14:55.640
And this was Nancy Mattis,

261
00:14:55.640 --> 00:14:59.800
also from our first group, 203 to 3,600.

262
00:15:00.000 --> 00:15:02.520
And everything's sort of stabilized here

263
00:15:02.520 --> 00:15:03.760
in the last few months,

264
00:15:03.760 --> 00:15:06.960
cause she has taken a break, but excuse me.

265
00:15:06.960 --> 00:15:09.000
But that is just how she was able

266
00:15:09.000 --> 00:15:10.920
to kind of grow this with ads.

267
00:15:11.800 --> 00:15:15.840
So let me jump into Facebook,

268
00:15:15.840 --> 00:15:17.040
just talking about how you're gonna grow

269
00:15:17.040 --> 00:15:18.240
your Facebook channel.

270
00:15:19.360 --> 00:15:22.120
Just to hit on some organic things,

271
00:15:22.120 --> 00:15:25.220
this is just kind of an extra bonus.

272
00:15:26.320 --> 00:15:27.440
But again, like I said,

273
00:15:27.440 --> 00:15:29.200
this is where you're just taking content,

274
00:15:29.280 --> 00:15:31.160
you're posting it on your channel.

275
00:15:31.160 --> 00:15:33.100
The downside with organic growth

276
00:15:33.100 --> 00:15:37.120
is that if you have a thousand people following your page,

277
00:15:37.120 --> 00:15:39.520
let's say you had a thousand people like your Facebook page

278
00:15:39.520 --> 00:15:41.780
and you have a thousand followers on your Facebook page,

279
00:15:41.780 --> 00:15:43.280
if you post something,

280
00:15:43.280 --> 00:15:47.240
Facebook's gonna put that in front of about 150 people.

281
00:15:47.240 --> 00:15:49.860
Okay, so that's like not great news,

282
00:15:49.860 --> 00:15:50.920
but that's what happens.

283
00:15:50.920 --> 00:15:54.560
I've heard people say that it's even a lower percentage,

284
00:15:55.860 --> 00:15:57.880
but when you organically post,

285
00:15:57.880 --> 00:16:00.880
Facebook doesn't put it in front of a thousand people.

286
00:16:00.880 --> 00:16:02.640
If you have a thousand people following you,

287
00:16:02.640 --> 00:16:04.160
they just put it in a small percentage.

288
00:16:04.160 --> 00:16:06.840
And that percentage used to be very high

289
00:16:06.840 --> 00:16:08.280
in the early days of Facebook.

290
00:16:08.280 --> 00:16:09.760
And now with Facebook ads

291
00:16:09.760 --> 00:16:11.680
and people's attention being so short,

292
00:16:11.680 --> 00:16:13.800
they just basically reserve that spot

293
00:16:13.800 --> 00:16:15.280
for people who are paying.

294
00:16:15.280 --> 00:16:18.200
So there is a way to take your content

295
00:16:18.200 --> 00:16:20.400
and just boost it to your audience

296
00:16:20.400 --> 00:16:22.000
if you've got a bigger audience.

297
00:16:23.080 --> 00:16:25.760
Yeah, it's very, very small.

298
00:16:25.760 --> 00:16:29.440
I've heard 15%, I've heard like one or two, 3%,

299
00:16:29.440 --> 00:16:32.080
but very small growth as far as that goes.

300
00:16:32.980 --> 00:16:34.760
So, but again, you can share stuff,

301
00:16:34.760 --> 00:16:39.760
you can just basically share that

302
00:16:41.260 --> 00:16:43.440
and it's definitely gonna help.

303
00:16:43.440 --> 00:16:44.960
So, but when you're getting started,

304
00:16:44.960 --> 00:16:46.080
you need to get some momentum.

305
00:16:46.080 --> 00:16:48.920
So that's where we're gonna look at the Facebook

306
00:16:48.920 --> 00:16:49.740
paid traffic.

307
00:16:49.740 --> 00:16:51.640
So let me jump down a little bit here

308
00:16:52.480 --> 00:16:55.760
and kind of zoom out a little bit to the Facebook.

309
00:16:55.760 --> 00:16:58.520
So let's look at this little beautiful drawing

310
00:16:58.520 --> 00:16:59.360
that I just made.

311
00:16:59.360 --> 00:17:00.640
Let me zoom in a bit here.

312
00:17:02.000 --> 00:17:06.240
And so I try to break it down as simple as I can.

313
00:17:06.240 --> 00:17:08.319
What you're gonna do for your Facebook campaign

314
00:17:08.319 --> 00:17:11.160
is we're gonna run what's called an engagement campaign.

315
00:17:11.160 --> 00:17:13.440
So this is some strategy we use for Lindsay.

316
00:17:13.440 --> 00:17:15.640
We just recently used this for Kingdom Messengers.

317
00:17:15.640 --> 00:17:17.359
It worked really, really well.

318
00:17:17.359 --> 00:17:19.760
And I still think this is the best way to start

319
00:17:19.800 --> 00:17:22.319
when you're starting your first batch of ads.

320
00:17:22.319 --> 00:17:23.520
It's very simple.

321
00:17:23.520 --> 00:17:27.319
It's a very simple kind of one-step process for this.

322
00:17:28.240 --> 00:17:30.760
And there's definitely other tactics you'll see.

323
00:17:30.760 --> 00:17:35.040
And even in the Kingdom Messenger resource vault,

324
00:17:35.040 --> 00:17:37.320
you'll find tons and tons of tactics.

325
00:17:37.320 --> 00:17:38.320
And if you go on YouTube

326
00:17:38.320 --> 00:17:41.540
and you search for Facebook traffic tactics,

327
00:17:41.540 --> 00:17:43.520
there's like all kinds of strategies.

328
00:17:43.520 --> 00:17:44.880
They're evolving.

329
00:17:44.880 --> 00:17:46.300
I've been watching them as recently

330
00:17:46.300 --> 00:17:47.520
as like a couple of weeks ago

331
00:17:47.520 --> 00:17:49.720
and learning a whole batch of new things

332
00:17:50.560 --> 00:17:51.400
that people are trying.

333
00:17:51.400 --> 00:17:52.360
It's constantly evolving.

334
00:17:52.360 --> 00:17:54.440
So, but just to get started,

335
00:17:54.440 --> 00:17:57.160
just to kind of get your first batch of people,

336
00:17:57.160 --> 00:17:58.720
this is a great, great place to start.

337
00:17:58.720 --> 00:18:01.040
So what we're gonna do is you're gonna take your posts.

338
00:18:01.040 --> 00:18:02.360
So you've got your posts.

339
00:18:02.360 --> 00:18:03.680
Let's say that's episode one,

340
00:18:03.680 --> 00:18:06.000
that's episode two, episode three.

341
00:18:06.000 --> 00:18:08.080
And we're gonna actually take those posts

342
00:18:08.080 --> 00:18:11.080
and push it in front of new people.

343
00:18:11.080 --> 00:18:14.320
And so on Facebook, you can actually say things like,

344
00:18:14.320 --> 00:18:17.480
I want you to put this post in front of people

345
00:18:17.520 --> 00:18:20.080
who like Bethel or like Graham Cook

346
00:18:20.080 --> 00:18:24.240
or like Joel Osteen or whatever, Hillsong.

347
00:18:24.240 --> 00:18:28.520
You pick a category and it can go and take your ad.

348
00:18:28.520 --> 00:18:29.720
They don't have to be following you.

349
00:18:29.720 --> 00:18:31.280
They don't have to be like your page.

350
00:18:31.280 --> 00:18:32.920
You don't even have to know who you are.

351
00:18:32.920 --> 00:18:37.080
But if Facebook knows that this person, Joe,

352
00:18:37.080 --> 00:18:39.000
likes Graham Cook,

353
00:18:39.000 --> 00:18:40.760
and then Lindsay wants to get her content

354
00:18:40.760 --> 00:18:43.560
because she thinks, hey, if people listen to Graham Cook,

355
00:18:43.560 --> 00:18:45.600
they're probably gonna like my content,

356
00:18:45.600 --> 00:18:48.360
or at least it'll be kind of in the same stream.

357
00:18:49.720 --> 00:18:52.920
Then we can basically put her video, one of her episodes,

358
00:18:52.920 --> 00:18:54.880
like let's episode one, two, or three.

359
00:18:54.880 --> 00:18:57.080
We'll put that in front of that person.

360
00:18:57.080 --> 00:18:59.680
And that person has an option at the bottom under her video

361
00:18:59.680 --> 00:19:01.560
to basically start following the page.

362
00:19:01.560 --> 00:19:03.160
They don't even have to leave the video.

363
00:19:03.160 --> 00:19:04.720
They just keep watching the video.

364
00:19:04.720 --> 00:19:06.960
They can hit like page.

365
00:19:06.960 --> 00:19:08.840
And now of course, they're gonna be a follower

366
00:19:08.840 --> 00:19:11.120
and get added to her audience.

367
00:19:12.360 --> 00:19:13.600
So the way that we set that up

368
00:19:13.600 --> 00:19:15.880
is we're gonna set up an engagement campaign.

369
00:19:17.120 --> 00:19:20.520
We're gonna set up one or two ad sets.

370
00:19:20.520 --> 00:19:21.600
We'll get into that in a minute.

371
00:19:21.600 --> 00:19:22.760
And then each of these posts,

372
00:19:22.760 --> 00:19:26.040
that would be like episode one, episode two, episode three,

373
00:19:27.080 --> 00:19:28.640
is gonna be inside that ad set.

374
00:19:28.640 --> 00:19:31.960
So to kind of show you actually how this looks,

375
00:19:33.120 --> 00:19:36.720
I'm gonna jump over to the business ads manager.

376
00:19:36.720 --> 00:19:41.080
And so I'm not going to break down

377
00:19:41.080 --> 00:19:43.320
like how to set up business manager and all that.

378
00:19:43.840 --> 00:19:46.080
There'll be some resources in the resource vault

379
00:19:46.080 --> 00:19:49.080
and there's some other videos you can watch to that.

380
00:19:49.080 --> 00:19:51.640
But I'm gonna kind of start just to help speed it up

381
00:19:51.640 --> 00:19:52.960
and get into sort of the details

382
00:19:52.960 --> 00:19:54.520
because there's a lot of little detail things

383
00:19:54.520 --> 00:19:56.120
to pay attention to.

384
00:19:57.520 --> 00:19:58.360
But I'll show you this.

385
00:19:58.360 --> 00:19:59.800
This is the campaign we ran.

386
00:20:00.000 --> 00:20:01.120
This is for all time.

387
00:20:01.120 --> 00:20:06.120
So this is not like we dropped, you know, $500 in one batch,

388
00:20:07.240 --> 00:20:11.400
but this was something we ran maybe for like a month

389
00:20:11.400 --> 00:20:13.440
and then we stopped and then maybe waited six months

390
00:20:13.440 --> 00:20:14.800
and we ran it again.

391
00:20:14.800 --> 00:20:16.720
And so you can see here that overall,

392
00:20:16.720 --> 00:20:19.360
we spent $493 on this,

393
00:20:19.360 --> 00:20:22.520
on boosting Lindsay's posture page.

394
00:20:22.520 --> 00:20:24.600
And then this campaign,

395
00:20:24.600 --> 00:20:29.000
which was in the US got, you know, 1,262 likes,

396
00:20:29.000 --> 00:20:31.800
and we were paying, you know, for that,

397
00:20:31.800 --> 00:20:34.800
we paid about 19 cents per like, okay.

398
00:20:34.800 --> 00:20:39.400
So we can essentially, if we wanna get another 1,000 people,

399
00:20:39.400 --> 00:20:41.960
it's gonna cost around $200, right?

400
00:20:41.960 --> 00:20:45.680
Just multiply that out to 1,000.

401
00:20:45.680 --> 00:20:49.040
So about, well, $190 to be precise,

402
00:20:49.040 --> 00:20:53.160
but for $190, I can go get Lindsay another 1,000

403
00:20:53.160 --> 00:20:55.720
Facebook followers in the next couple of days,

404
00:20:55.720 --> 00:20:57.240
within the next week, okay?

405
00:20:58.200 --> 00:21:00.040
So it just helps you net.

406
00:21:00.040 --> 00:21:02.240
Now, of course, the cheaper you can make this, the better.

407
00:21:02.240 --> 00:21:04.120
So we've got this world campaign here

408
00:21:04.120 --> 00:21:06.400
and that was averaging about 11 cents.

409
00:21:06.400 --> 00:21:08.920
And there's lots of other tactics and stuff like I said,

410
00:21:08.920 --> 00:21:10.560
we've tried and we've gotten that down

411
00:21:10.560 --> 00:21:13.480
into like three, four, five cents per like.

412
00:21:13.480 --> 00:21:15.280
So obviously you're gonna be putting money in,

413
00:21:15.280 --> 00:21:18.080
you want it to be as effective as possible.

414
00:21:19.520 --> 00:21:20.640
And so I just wanted to show you kind of

415
00:21:20.640 --> 00:21:22.560
what this is actually gonna look like.

416
00:21:22.560 --> 00:21:25.560
And each of these is kind of sitting,

417
00:21:25.560 --> 00:21:28.720
I'm gonna kind of jump between these two pages here.

418
00:21:30.680 --> 00:21:33.560
So I talked about having like an engagement campaign.

419
00:21:33.560 --> 00:21:35.800
So that's gonna be up at this level

420
00:21:35.800 --> 00:21:37.240
when I hit the campaigns tab,

421
00:21:37.240 --> 00:21:38.960
and you can see there's campaigns,

422
00:21:38.960 --> 00:21:42.680
there's ad sets here, and then there's ads.

423
00:21:42.680 --> 00:21:45.040
So this is where our episodes are.

424
00:21:45.040 --> 00:21:46.840
These are the kind of the groups of those,

425
00:21:46.840 --> 00:21:47.840
and then they've got campaign,

426
00:21:47.840 --> 00:21:49.280
which is the high level thing,

427
00:21:49.280 --> 00:21:51.520
which we're saying, hey, for this whole campaign,

428
00:21:51.520 --> 00:21:54.880
we wanna go get more Facebook followers.

429
00:21:54.880 --> 00:21:57.280
And so that's kind of engagement campaign,

430
00:21:57.280 --> 00:21:58.240
there's ad sets under there,

431
00:21:58.240 --> 00:21:59.960
and then there's posts inside of that.

432
00:21:59.960 --> 00:22:01.200
I know it's a little confusing,

433
00:22:01.200 --> 00:22:02.480
the more you get in front of it,

434
00:22:02.480 --> 00:22:03.360
and the more you play with it,

435
00:22:03.360 --> 00:22:05.720
you'll kind of see how it looks.

436
00:22:05.720 --> 00:22:08.440
The most helpful diagram here is to kind of look at,

437
00:22:09.520 --> 00:22:12.640
I go back to this page here,

438
00:22:14.880 --> 00:22:15.960
and we're gonna have lots of time

439
00:22:15.960 --> 00:22:17.360
for like questions and stuff.

440
00:22:17.360 --> 00:22:19.480
I know I'm kind of moving quick,

441
00:22:19.480 --> 00:22:20.600
and I'm gonna show you how to set this up

442
00:22:20.600 --> 00:22:21.600
from scratch as well.

443
00:22:21.600 --> 00:22:25.320
So let me, sorry, I've opened way too many.

444
00:22:25.320 --> 00:22:26.160
There we go.

445
00:22:27.400 --> 00:22:30.240
So if you get into this view,

446
00:22:30.240 --> 00:22:32.640
sorry, why is it doing this?

447
00:22:32.640 --> 00:22:33.480
Here we go.

448
00:22:36.640 --> 00:22:37.640
Why are they not letting me?

449
00:22:37.640 --> 00:22:41.400
Okay, let's do it this way.

450
00:22:41.400 --> 00:22:43.480
You can kind of see it here.

451
00:22:44.800 --> 00:22:47.040
We have, I'm sorry,

452
00:22:47.040 --> 00:22:50.920
I don't know why I'm saying the wrong thing here.

453
00:22:52.600 --> 00:22:54.760
This is not even, I think it just skipped.

454
00:22:56.680 --> 00:23:00.280
We have quite a bit of campaigns going on here.

455
00:23:00.280 --> 00:23:02.480
Posture, page, likes, that's what I wanted.

456
00:23:03.640 --> 00:23:07.800
So you can see here that we have like this main campaign.

457
00:23:07.800 --> 00:23:08.840
Hey, we're gonna go get likes.

458
00:23:08.840 --> 00:23:11.240
That's our engagement campaign at this level.

459
00:23:11.240 --> 00:23:13.440
And then we did one ad set

460
00:23:13.440 --> 00:23:15.280
where we put those three videos

461
00:23:15.280 --> 00:23:17.320
in front of people who like Bethel.

462
00:23:17.320 --> 00:23:19.480
And then down here, we use a lookalike audience.

463
00:23:19.480 --> 00:23:22.440
We'll get into what that is in a minute.

464
00:23:22.440 --> 00:23:24.960
But all we did is we took her episode.

465
00:23:24.960 --> 00:23:28.560
And so this is just her entire eight minute episode

466
00:23:28.560 --> 00:23:30.120
on Cancel Offense.

467
00:23:30.120 --> 00:23:32.520
And we just posted it here.

468
00:23:32.520 --> 00:23:34.600
And then Facebook will basically run this

469
00:23:34.600 --> 00:23:36.760
to people in our audience.

470
00:23:36.760 --> 00:23:38.920
So I'm gonna show you how to set this all up from scratch

471
00:23:38.920 --> 00:23:41.080
because I think that's probably the easiest way

472
00:23:41.080 --> 00:23:42.560
if you just kind of get used to seeing it.

473
00:23:42.560 --> 00:23:45.320
So if you're going through this later,

474
00:23:45.320 --> 00:23:47.040
you can pause this video,

475
00:23:47.040 --> 00:23:49.280
kind of do each step along with me

476
00:23:50.080 --> 00:23:51.600
if you're coming from this page.

477
00:23:51.600 --> 00:23:53.920
I will say just one of the questions we get,

478
00:23:53.920 --> 00:23:56.160
and it just comes up all the time

479
00:23:56.160 --> 00:23:59.000
is how to get to this exact page

480
00:23:59.000 --> 00:24:03.240
because there is a business manager suite.

481
00:24:03.240 --> 00:24:06.360
I don't know if I'll try and get to it right here,

482
00:24:06.360 --> 00:24:08.120
but it's got a gray background

483
00:24:08.120 --> 00:24:10.320
and everybody gets stuck at that point.

484
00:24:10.320 --> 00:24:13.200
They get stuck on this ad suite thing.

485
00:24:13.200 --> 00:24:15.920
And I'm not even gonna try to get to it.

486
00:24:15.920 --> 00:24:18.040
But what I recommend doing is going to,

487
00:24:18.040 --> 00:24:19.160
just typing in your browser,

488
00:24:19.160 --> 00:24:23.160
business.facebook.com slash ads manager.

489
00:24:23.160 --> 00:24:24.880
And that will take you into that.

490
00:24:24.880 --> 00:24:27.800
So if I delete this and just go to that URL,

491
00:24:27.800 --> 00:24:29.200
you'll see that it'll take me right

492
00:24:29.200 --> 00:24:32.240
into the page that I need to be on.

493
00:24:32.240 --> 00:24:35.720
So let me get back to this one.

494
00:24:37.520 --> 00:24:39.920
So that is how to get here.

495
00:24:39.920 --> 00:24:42.040
That's probably one question that comes up all the time

496
00:24:42.040 --> 00:24:43.920
is that you're following the tutorial

497
00:24:43.920 --> 00:24:46.560
and people are looking at the wrong page

498
00:24:46.560 --> 00:24:47.760
and then nothing's gonna line up.

499
00:24:48.440 --> 00:24:49.800
So make sure that you're looking at this page,

500
00:24:49.800 --> 00:24:51.760
you have the big green button here

501
00:24:51.760 --> 00:24:52.840
and you'll have your ad count.

502
00:24:52.840 --> 00:24:54.840
So we'll go ahead and hit create.

503
00:24:55.760 --> 00:24:58.720
And what we're gonna do is gonna leave this at the top here.

504
00:24:58.720 --> 00:25:00.440
We're gonna create what's called.

505
00:25:00.000 --> 00:25:03.200
called an engagement campaign.

506
00:25:03.200 --> 00:25:04.720
So there's lots of different strategies

507
00:25:04.720 --> 00:25:09.400
where you can have different objectives for a campaign.

508
00:25:09.400 --> 00:25:11.760
So we can say, hey, the goal is to get traffic.

509
00:25:11.760 --> 00:25:14.840
We just want people to click on a link and go to a website.

510
00:25:14.840 --> 00:25:18.080
We may want people to watch video views.

511
00:25:18.080 --> 00:25:19.840
We may want people to give leads.

512
00:25:19.840 --> 00:25:23.880
I want them to put their email address in to give us leads.

513
00:25:23.880 --> 00:25:25.680
There's conversion.

514
00:25:25.680 --> 00:25:28.160
Maybe I want people to buy something, right?

515
00:25:28.160 --> 00:25:33.400
I want them to come buy a book, a course, something like that.

516
00:25:33.400 --> 00:25:34.040
A workshop.

517
00:25:34.040 --> 00:25:36.160
This is what we used when we ran for the workshop.

518
00:25:36.160 --> 00:25:37.960
We did a conversion campaign.

519
00:25:37.960 --> 00:25:40.400
Because Facebook wants to know what your objective is

520
00:25:40.400 --> 00:25:43.320
so that it can kind of use its fancy algorithms

521
00:25:43.320 --> 00:25:48.000
to best optimize your content for that objective.

522
00:25:48.000 --> 00:25:52.040
So if you just, for example, put a traffic campaign

523
00:25:52.040 --> 00:25:54.640
and you sent that to your store and you were just

524
00:25:54.640 --> 00:25:59.280
hoping that did something and then it doesn't work very well,

525
00:25:59.280 --> 00:26:01.520
you may not have set the right kind of objective.

526
00:26:01.520 --> 00:26:03.120
So this is important.

527
00:26:03.120 --> 00:26:05.200
We're going to choose engagement for this one.

528
00:26:05.200 --> 00:26:06.840
Then we're going to scroll down.

529
00:26:06.840 --> 00:26:09.440
Again, I'm just showing you the things where people get stuck.

530
00:26:09.440 --> 00:26:16.040
Is that it's just, in my opinion, it's a bad design on Facebook's side.

531
00:26:16.040 --> 00:26:19.480
Because at this point, you want to just go ahead and hit continue.

532
00:26:19.480 --> 00:26:23.160
But you don't even know that you can actually scroll down.

533
00:26:23.160 --> 00:26:25.800
So if I scroll down, there's an engagement type.

534
00:26:25.800 --> 00:26:30.120
So we can say we want post engagements or we want page likes.

535
00:26:30.120 --> 00:26:32.520
So we're going to go ahead and choose page likes as the objective

536
00:26:32.520 --> 00:26:37.960
because we want people to look at our content and then like our page.

537
00:26:37.960 --> 00:26:42.200
And if they are watching your episodes, why we use episodes?

538
00:26:42.200 --> 00:26:44.520
Because it's a great sample of you.

539
00:26:44.520 --> 00:26:46.080
It's got your content.

540
00:26:46.080 --> 00:26:47.680
It's your teaching.

541
00:26:47.680 --> 00:26:50.440
If they are listening or watching that video and they like it,

542
00:26:50.440 --> 00:26:52.320
then they can start following you right there.

543
00:26:52.320 --> 00:26:55.760
Again, you're just helping people find you,

544
00:26:55.760 --> 00:26:58.360
the right people find you and start following along.

545
00:26:58.360 --> 00:27:02.160
So we'll go ahead and hit continue.

546
00:27:02.160 --> 00:27:06.840
And then we'll jump, kind of set this up.

547
00:27:06.840 --> 00:27:13.440
So I'm going to just call this my like Facebook page like.

548
00:27:13.440 --> 00:27:18.920
And so we'll call it like posture page likes.

549
00:27:18.920 --> 00:27:20.320
And then I'll scroll down.

550
00:27:20.320 --> 00:27:23.040
And everything, we're just going to leave all of this as is,

551
00:27:23.040 --> 00:27:24.080
just like it is here.

552
00:27:24.080 --> 00:27:27.360
So you can pause this, make sure none of the settings got changed.

553
00:27:27.360 --> 00:27:30.040
We're going to go right down to an ad set.

554
00:27:30.040 --> 00:27:35.000
So the ad set is essentially at this level here.

555
00:27:35.000 --> 00:27:38.240
It's just a group of ads that we want to run.

556
00:27:38.240 --> 00:27:43.880
And it's at the ad set level that we are deciding how much we want to spend

557
00:27:43.880 --> 00:27:48.720
on this ad set each day and then who we want to put this in front of.

558
00:27:48.760 --> 00:27:51.120
So we can test multiple audience.

559
00:27:51.120 --> 00:27:54.000
I could take, you don't have to get it right, right?

560
00:27:54.000 --> 00:27:56.920
But you can try multiple things at the same time and see what sticks.

561
00:27:56.920 --> 00:27:58.480
It's kind of like the shotgun approach.

562
00:27:58.480 --> 00:28:02.240
You just put it all out there and you see who's clicking on what

563
00:28:02.240 --> 00:28:03.640
and what's actually working.

564
00:28:03.640 --> 00:28:07.200
And then you can slowly start to optimize from there.

565
00:28:07.200 --> 00:28:12.520
But at this one here, I'm going to go ahead and just set like $5 a day.

566
00:28:12.520 --> 00:28:13.640
Keep it small.

567
00:28:13.640 --> 00:28:16.960
And I'm choosing for the budget, I want to choose daily budget.

568
00:28:16.960 --> 00:28:20.240
Which means it's going to spend $5 every single day

569
00:28:20.240 --> 00:28:23.800
for the rest of Facebook's life until you stop it.

570
00:28:23.800 --> 00:28:26.920
And it's very easy to pause a campaign, stop a campaign.

571
00:28:26.920 --> 00:28:28.560
So we'll get to that in a second.

572
00:28:28.560 --> 00:28:31.480
But you basically just want to leave this so that you can unpause it

573
00:28:31.480 --> 00:28:34.440
when you want to run it again, and then just pause it again.

574
00:28:34.440 --> 00:28:36.000
And we're just choosing low amounts.

575
00:28:36.000 --> 00:28:40.280
So hopefully if you want to be checking on this at least once a day

576
00:28:40.280 --> 00:28:42.560
in the beginning phases while you're getting used to it.

577
00:28:42.560 --> 00:28:45.200
So don't worry if you're not going to all of a sudden

578
00:28:45.200 --> 00:28:48.640
have a bill for hundreds of dollars, just keep an eye on it.

579
00:28:48.640 --> 00:28:50.720
Okay, so let's go down to the audience.

580
00:28:50.720 --> 00:28:53.400
And I'm going to start here.

581
00:28:53.400 --> 00:28:55.280
Let's go ahead, I'm going to go to the top here and just say,

582
00:28:55.280 --> 00:28:58.480
let's call this audience US.

583
00:28:58.480 --> 00:29:03.800
And we'll call it like, what's a good like,

584
00:29:03.800 --> 00:29:09.960
we'll just do like Bethel, Graham, Cook and someone else.

585
00:29:09.960 --> 00:29:14.160
I don't know, Christine Kane.

586
00:29:14.160 --> 00:29:14.760
We'll start with that.

587
00:29:14.760 --> 00:29:17.120
So this is just an audience, it's going to be in the US

588
00:29:17.120 --> 00:29:20.080
and it's going to be these specific people inside the US.

589
00:29:20.080 --> 00:29:25.520
I would limit a ad set to a specific country.

590
00:29:25.520 --> 00:29:28.680
And so I'm going to put lead locations here.

591
00:29:28.680 --> 00:29:31.760
Again, a little trick here is you hover over this

592
00:29:31.760 --> 00:29:33.320
and then you can click the edit button

593
00:29:33.320 --> 00:29:35.160
and then it will let you add additional countries.

594
00:29:35.160 --> 00:29:38.440
But for this one, I just want it to go just to the US.

595
00:29:38.440 --> 00:29:41.840
And we're going to scroll down a little bit.

596
00:29:41.840 --> 00:29:43.000
And you can start to say, like,

597
00:29:43.040 --> 00:29:45.960
I only want to show this to people at certain age groups.

598
00:29:45.960 --> 00:29:47.440
At this point, we're going to leave it open.

599
00:29:47.440 --> 00:29:51.480
We'll let Facebook figure who the right people are.

600
00:29:51.480 --> 00:29:54.840
Genders, it could be we could just be for female or male.

601
00:29:54.840 --> 00:29:57.240
I would say leave it on all genders unless you're

602
00:29:57.240 --> 00:29:59.760
specifically helping moms, you know.

603
00:30:00.000 --> 00:30:02.320
at a specific demogram.

604
00:30:02.320 --> 00:30:04.080
Yeah, depending on your who, obviously.

605
00:30:04.080 --> 00:30:06.280
This is why we want your who to be really dialed in

606
00:30:06.280 --> 00:30:09.920
because it really starts to get help at this point.

607
00:30:09.920 --> 00:30:13.360
So now we can start to do detailed targeting.

608
00:30:13.360 --> 00:30:14.960
So I'm going to hit edit here

609
00:30:14.960 --> 00:30:18.420
and I can just come in here and type Graham Cook.

610
00:30:18.420 --> 00:30:20.280
And not everybody's going to be in here,

611
00:30:20.280 --> 00:30:23.120
but Graham has a very big audience on Facebook

612
00:30:23.120 --> 00:30:25.920
and is a tagged interest for Facebook ads.

613
00:30:25.920 --> 00:30:29.280
So that's why we use it a lot.

614
00:30:29.280 --> 00:30:32.060
And we'll add in Bethel.

615
00:30:33.000 --> 00:30:35.600
So there's Bethel, there's Bethel Music.

616
00:30:35.600 --> 00:30:36.900
So we'll go with that.

617
00:30:39.040 --> 00:30:42.320
Bethel Church Reading.

618
00:30:42.320 --> 00:30:43.640
Okay.

619
00:30:43.640 --> 00:30:46.400
So pretty good size here.

620
00:30:46.400 --> 00:30:48.960
And you can see that the estimated audience size

621
00:30:48.960 --> 00:30:51.480
is between one and 1.1 million people.

622
00:30:51.480 --> 00:30:56.120
So there's over a million people who like these things,

623
00:30:56.120 --> 00:30:58.320
Graham Cook, Bethel Music or Bethel Church,

624
00:30:58.320 --> 00:31:00.040
which is a very niche audience.

625
00:31:00.040 --> 00:31:03.360
Like if you know Bethel and you know Bill Johnson,

626
00:31:03.360 --> 00:31:04.780
you know them, but honestly,

627
00:31:04.780 --> 00:31:07.320
in the bigger scheme of churches and the world,

628
00:31:07.320 --> 00:31:08.800
no one knows who these people are.

629
00:31:08.800 --> 00:31:09.880
Okay, let's be real.

630
00:31:09.880 --> 00:31:13.040
Like we have a lot of friends who are our friends

631
00:31:13.040 --> 00:31:14.360
that we've done life with who are like,

632
00:31:14.360 --> 00:31:15.520
oh, who's Graham?

633
00:31:15.520 --> 00:31:16.340
Like, what is this thing?

634
00:31:16.340 --> 00:31:17.180
Like, what's Bethel?

635
00:31:17.180 --> 00:31:19.080
Like never heard of that.

636
00:31:19.080 --> 00:31:22.000
And so, and these people are on the internet,

637
00:31:22.000 --> 00:31:23.120
they know stuff.

638
00:31:23.120 --> 00:31:24.980
I was talking to someone recently

639
00:31:24.980 --> 00:31:26.240
who didn't know who Hillsong was,

640
00:31:26.240 --> 00:31:28.200
but if you're in the world of Christian life,

641
00:31:29.040 --> 00:31:31.600
you know some of these bands are and churches are.

642
00:31:31.600 --> 00:31:34.600
So, but I just want to say that that's big.

643
00:31:34.600 --> 00:31:36.200
Like the world is a big, big place.

644
00:31:36.200 --> 00:31:38.760
So just for those couple interests,

645
00:31:38.760 --> 00:31:39.720
we could keep adding.

646
00:31:39.720 --> 00:31:41.480
I didn't even add Christine Kane.

647
00:31:41.480 --> 00:31:44.320
We'll have another Christine.

648
00:31:44.320 --> 00:31:46.800
She has another following here.

649
00:31:46.800 --> 00:31:50.680
So that's going to push it to 1.4 million people in the US.

650
00:31:50.680 --> 00:31:53.560
So we're talking about hope getting you guys

651
00:31:53.560 --> 00:31:55.520
to a thousand people, right?

652
00:31:55.520 --> 00:31:57.780
You can see how easy that's going to be

653
00:31:58.360 --> 00:31:59.540
to get you over a thousand.

654
00:31:59.540 --> 00:32:02.500
And why our real goal is to really start helping people

655
00:32:02.500 --> 00:32:04.380
get to 10,000 people in their audience.

656
00:32:04.380 --> 00:32:05.340
And we've got a few people

657
00:32:05.340 --> 00:32:07.420
that have graduated Kingdom Messengers

658
00:32:07.420 --> 00:32:11.540
into that 10K line, which is really exciting.

659
00:32:11.540 --> 00:32:12.700
But so you really want to be shooting

660
00:32:12.700 --> 00:32:14.900
for as big as you can get it, right?

661
00:32:14.900 --> 00:32:17.100
This is just how many people do we want to help

662
00:32:17.100 --> 00:32:18.460
with our content?

663
00:32:18.460 --> 00:32:20.700
And you can just grow this as big as you want.

664
00:32:21.700 --> 00:32:24.620
Okay, so I'm going to also go ahead

665
00:32:24.620 --> 00:32:27.780
and use this detailed targeting expansion.

666
00:32:27.780 --> 00:32:29.140
So what that's going to do is say,

667
00:32:29.140 --> 00:32:33.100
hey, use this as a suggestion.

668
00:32:33.100 --> 00:32:34.300
Don't make it the rule.

669
00:32:34.300 --> 00:32:35.940
So what you're doing is we're telling Facebook,

670
00:32:35.940 --> 00:32:37.400
hey, start with these,

671
00:32:37.400 --> 00:32:39.620
but if you think there's better people,

672
00:32:39.620 --> 00:32:43.220
you add additional people to this list, okay?

673
00:32:43.220 --> 00:32:44.700
And it just gives Facebook the limit.

674
00:32:44.700 --> 00:32:47.960
Now this just pushed us to like 177 million people.

675
00:32:47.960 --> 00:32:50.980
So don't worry too much about the size there.

676
00:32:50.980 --> 00:32:53.400
It's going to start with your initial targeting,

677
00:32:53.400 --> 00:32:55.320
and then it's just going to slowly like test

678
00:32:55.320 --> 00:32:56.540
and try new things.

679
00:32:57.880 --> 00:32:59.880
So it may like, let's take,

680
00:32:59.880 --> 00:33:02.280
it may pick someone at an interest,

681
00:33:02.280 --> 00:33:04.760
like let's say Jesus culture or a band

682
00:33:04.760 --> 00:33:07.160
or elevation worship, for example.

683
00:33:07.160 --> 00:33:10.680
And then they may try elevation worship as a target,

684
00:33:10.680 --> 00:33:12.680
run it to a bunch of people,

685
00:33:12.680 --> 00:33:15.280
and then they would essentially show up.

686
00:33:16.480 --> 00:33:18.680
Then, let me just turn that off.

687
00:33:20.320 --> 00:33:22.720
So then, I totally lost my train of thought.

688
00:33:23.200 --> 00:33:25.240
Okay, so elevation worship,

689
00:33:25.240 --> 00:33:28.000
they put it in front of people who like elevation worship,

690
00:33:28.000 --> 00:33:30.720
and then let's say a hundred people like that post,

691
00:33:30.720 --> 00:33:31.560
and they say, oh, well,

692
00:33:31.560 --> 00:33:34.400
when we show it to elevation worship, it works really well.

693
00:33:34.400 --> 00:33:36.920
So they are going to start adding people like that.

694
00:33:36.920 --> 00:33:40.680
And so you don't have to be that,

695
00:33:40.680 --> 00:33:42.780
like you don't have to be so sophisticated with it.

696
00:33:42.780 --> 00:33:45.400
You're going to let Facebook do all the hard work here

697
00:33:45.400 --> 00:33:48.280
and let them figure it out, okay?

698
00:33:48.280 --> 00:33:50.120
So we're going to do that.

699
00:33:50.120 --> 00:33:53.120
And then we're going to go ahead

700
00:33:53.120 --> 00:33:57.440
and jump into the page likes, this ad set.

701
00:33:57.440 --> 00:33:59.680
So you can see, we're kind of going down in levels here.

702
00:33:59.680 --> 00:34:03.960
So this was the campaign, ad set, ad.

703
00:34:03.960 --> 00:34:04.920
So those are just the three.

704
00:34:04.920 --> 00:34:08.080
And then when you remember the tabs, if I go back here,

705
00:34:08.080 --> 00:34:11.239
we've got campaigns, ad sets, ad.

706
00:34:11.239 --> 00:34:13.199
So it's the same three in that level.

707
00:34:13.199 --> 00:34:14.880
Let me go back to edit.

708
00:34:14.880 --> 00:34:16.760
Everything is saved as you work on it.

709
00:34:16.760 --> 00:34:19.860
There's no need to hit save or anything like that.

710
00:34:21.320 --> 00:34:22.159
So we're going to go here

711
00:34:22.159 --> 00:34:27.159
and let's do like posture episode 184.

712
00:34:27.159 --> 00:34:30.960
Let's do a recent one that we just did, okay?

713
00:34:30.960 --> 00:34:34.480
So, and this is again, just for me to write this in here.

714
00:34:35.400 --> 00:34:37.239
And this is a warning here.

715
00:34:37.239 --> 00:34:38.400
Let me just show you how to fix this

716
00:34:38.400 --> 00:34:40.679
because you will have this question.

717
00:34:40.679 --> 00:34:43.080
Facebook changes things all the time.

718
00:34:43.080 --> 00:34:48.080
So I think you go down to, I think it's like down here

719
00:34:50.199 --> 00:34:52.480
and you just hit convert connections.

720
00:34:54.320 --> 00:34:56.760
Done, problem solved.

721
00:34:56.760 --> 00:34:58.520
I don't know why Facebook couldn't do that for you

722
00:34:58.520 --> 00:35:00.120
since it's a brand new campaign.

723
00:35:00.000 --> 00:35:02.000
But there we go.

724
00:35:02.000 --> 00:35:05.000
So, I've named this 184.

725
00:35:05.000 --> 00:35:09.000
Let's just put the episode number, it could be episode one, episode two.

726
00:35:09.000 --> 00:35:14.000
It's just for you. These notes up here are just for you to remember what, what this is for.

727
00:35:14.000 --> 00:35:26.000
And then here, we're going to, let's see, change, I'm going to change the media, it's just pulled the picture from my banner on our, on our Facebook page.

728
00:35:26.000 --> 00:35:30.000
And let's just go. Sorry.

729
00:35:30.000 --> 00:35:35.000
Yeah, and you want to make sure you start from the top sorry so we've named it, we're going to do page.

730
00:35:35.000 --> 00:35:42.000
Facebook page here which I've got posture with Lindsay Van Zael selected. That's the page we want to promote with this ad.

731
00:35:42.000 --> 00:35:47.000
And then you got the creator, this is actually the part that we're going to show to people.

732
00:35:47.000 --> 00:35:51.000
And so here I'm going to edit I'm going to change media.

733
00:35:51.000 --> 00:36:00.000
And then it's going to pop open this window. And so this is all the images and video that's all in our account so I'm going to go to accounts.

734
00:36:00.000 --> 00:36:10.000
And this is images I need to switch it to video so let me just click I'm going to clear everything here and hit add video.

735
00:36:10.000 --> 00:36:16.000
And just want to show you this so you can kind of follow along now or later.

736
00:36:16.000 --> 00:36:31.000
And then we can either. These are videos that have been uploaded to our account, or I can click this drop down and I can go down to page videos these are videos that have been posted to our page which that's all of our content essentially.

737
00:36:31.000 --> 00:36:36.000
Now I'll have to remember, can you tell me what the title was for 184.

738
00:36:37.000 --> 00:36:47.000
So you're living life so I'm going to click on this. I hit done. So I don't have to upload videos right because these are on my page, I just went to page videos, I'm just choosing the video.

739
00:36:47.000 --> 00:36:50.000
No need to upload it a second time.

740
00:36:50.000 --> 00:36:55.000
And so now, what's it's got the you're living the life of an overcomer.

741
00:36:56.000 --> 00:37:02.000
So this is our little one or two sentence description of posture.

742
00:37:02.000 --> 00:37:07.000
It's just remind you God is in everything they'll take a daily posture perfect piece.

743
00:37:07.000 --> 00:37:10.000
New episodes released every Monday.

744
00:37:10.000 --> 00:37:22.000
That's relevant. Yeah, because it's our posture. It's our posture branding it's just a way to people are seeing this for the first time they may have never heard of Lindsay they haven't heard of, you know, what posture is.

745
00:37:22.000 --> 00:37:29.000
So this is like, okay, what, who's this person, just a little bit of text there to give them some context of what, what this is.

746
00:37:29.000 --> 00:37:35.000
And so I'll keep scrolling down and that's pretty much it for this.

747
00:37:35.000 --> 00:37:45.000
And now we're going to take this one step further, if you have multiple episodes. Go ahead and give Facebook, more to work with so we can click these three dots up here.

748
00:37:46.000 --> 00:38:05.000
I can hit the words duplicate here, and I'll hit. Let's go ahead and make two copies duplicate. And now you'll see what it's going to do is it's going to add, we're still under this one ad set of the Bethel Graham cook Christine Kane, it's going

749
00:38:06.000 --> 00:38:13.000
to add three separate ads in here so I'm going to actually going to pick. Let's do 185.

750
00:38:13.000 --> 00:38:17.000
And do you have it, you have a 186 right. Yeah.

751
00:38:17.000 --> 00:38:20.000
So I'm going to just rename those a good 185.

752
00:38:20.000 --> 00:38:31.000
And then I'm just going to select the video I want to use so we're going to go back to page is 185 you don't need.

753
00:38:31.000 --> 00:38:33.000
Yeah.

754
00:38:33.000 --> 00:38:38.000
I'm going to change the video I'm not doing anything else I'm just changing

755
00:38:38.000 --> 00:38:45.000
the video. I think, sorry, let me choose it here change video page videos.

756
00:38:45.000 --> 00:38:50.000
You don't need to

757
00:38:50.000 --> 00:38:57.000
give it a second here.

758
00:38:57.000 --> 00:39:01.000
So this is the one that's working. Let's see what's going on here.

759
00:39:01.000 --> 00:39:03.000
I guess I know it's.

760
00:39:03.000 --> 00:39:07.000
So, if in doubt, like it's doing right now I'm just gonna hit clear all.

761
00:39:07.000 --> 00:39:11.000
And I'm going to hit add media and video.

762
00:39:11.000 --> 00:39:13.000
I'll choose page videos.

763
00:39:13.000 --> 00:39:18.000
And we'll say you don't need a miracle.

764
00:39:18.000 --> 00:39:23.000
Come on, oh it's verifying stuff you'll just give it a second.

765
00:39:23.000 --> 00:39:25.000
I'll jump over here.

766
00:39:26.000 --> 00:39:34.000
It should copy it as well when you bring it over but I did hit clear. So let's leave that there.

767
00:39:34.000 --> 00:39:38.000
So no matter what I'm doing, hang on.

768
00:39:38.000 --> 00:39:44.000
Really does not want to use that video let's just clear this.

769
00:39:44.000 --> 00:39:51.000
So add video page videos.

770
00:39:52.000 --> 00:39:57.000
I'm with heaven which is 186 26 there.

771
00:39:57.000 --> 00:40:02.000
And I'm on 185 so let's just clear all again.

772
00:40:00.000 --> 00:40:07.000
Add video. Maybe it just doesn't like that video.

773
00:40:07.000 --> 00:40:19.000
Okay, this is just a great example of how Facebook, it doesn't work perfectly every time. So what I would do if you're getting stuck with something like this, you're just going to go up here and hit refresh the page.

774
00:40:19.000 --> 00:40:23.000
This fixes 99% of Facebook's problems.

775
00:40:23.000 --> 00:40:26.000
I don't know why it's just it is buggy.

776
00:40:26.000 --> 00:40:31.000
So let's go ahead and clear this again. Try it one more time.

777
00:40:31.000 --> 00:40:33.000
It doesn't work we're just going to skip this one.

778
00:40:33.000 --> 00:40:37.000
I just be something off with the

779
00:40:37.000 --> 00:40:39.000
bit.

780
00:40:39.000 --> 00:40:43.000
Yeah, it doesn't want to change it so I'll go ahead and delete it, we'll skip it for now.

781
00:40:43.000 --> 00:40:53.000
Spend time on it and figure out why it's been goofy but not going to waste your guys time here. So let's go with one episode here 184 go on 186 here.

782
00:40:53.000 --> 00:41:03.000
And now, I'm just showing this as well so you can come back, you can run it with just one episode, one episode here, one audience, and one campaign that's that's totally fine.

783
00:41:03.000 --> 00:41:07.000
It's a good place to start. I'm sort of showing you the next level.

784
00:41:07.000 --> 00:41:16.000
But I do want to test out a couple things at the same time so I'm going to duplicate all of this.

785
00:41:16.000 --> 00:41:29.000
And what it's going to do is just give you an entire copy of that top level so now we have two of the same things now, this one at the top with these two ads is going to spend $5 a day.

786
00:41:29.000 --> 00:41:37.000
And this one here is going to spend $5 a day so it's cumulative so it's $10 a day, total. Okay.

787
00:41:37.000 --> 00:41:47.000
So this one, let's go ahead and choose like a different audience Hillsong, let's just do like Elevation Church or something like that, worship.

788
00:41:47.000 --> 00:41:49.000
So we'll go down here.

789
00:41:49.000 --> 00:42:01.000
It's already copied all the audiences I'm going to hit edit here and change these and go ahead and delete these.

790
00:42:01.000 --> 00:42:06.000
And I'm going to add elevation worship. Oops.

791
00:42:06.000 --> 00:42:08.000
And you can see it kind of guesses it for you.

792
00:42:08.000 --> 00:42:12.000
We'll do Sue like Hillsong.

793
00:42:12.000 --> 00:42:21.000
And notice the bands you can see the size on the far right here, it says 8.7 million, the band, and the church.

794
00:42:21.000 --> 00:42:29.000
Here's 3.6 million, but the Hillsong United band is 8.7 so it's a much bigger audience it's going to give Facebook the biggest audience possible.

795
00:42:29.000 --> 00:42:39.000
And you can add all of those so Hillsong Church there's probably just a lot of overlap, as you would imagine like people who like these are probably the same people but Facebook will figure that out.

796
00:42:39.000 --> 00:42:48.000
And then I'll do detail targeting expansion as well, just to let Facebook try now it's, it's trying to be helpful. And so it's saying hey if you spent $5 a day.

797
00:42:48.000 --> 00:43:03.000
It's thinking you'd get between five and 17 which is a huge range it's either this amount or over three times that amount. So it's a pretty broad range. I wouldn't pay too much attention to this and or worry too much about it.

798
00:43:04.000 --> 00:43:21.000
So, let's go. And we'll just go ahead and leave this one so now we've got basically two, two ad sets we're going to target people who like this one stream and we've got another part just like people who like Hillsong or Elevation Worship.

799
00:43:21.000 --> 00:43:29.000
And then it's all going to be kind of run under this one campaign so I think I can actually just actually run this.

800
00:43:29.000 --> 00:43:31.000
Yeah, let's do it.

801
00:43:31.000 --> 00:43:34.000
Publish.

802
00:43:34.000 --> 00:43:37.000
And

803
00:43:37.000 --> 00:43:47.000
we'll go ahead and just let it sit here and then if it's green like this means it hasn't published it's in draft mode. So I'll click at the top here and hit publish on that one as well.

804
00:43:47.000 --> 00:43:53.000
You just have to hit the top level ad set, and that will publish it.

805
00:43:53.000 --> 00:44:04.000
So, while this is happening I'll show you kind of what is going on here so there's a new campaign here called posture page likes we just created this.

806
00:44:04.000 --> 00:44:17.000
If I click into this, it's going to show me the two ads there and if I click into one of the, these are the two ad sets Bethel or Hillsong and I click into this one, there's the two episodes there.

807
00:44:18.000 --> 00:44:31.000
They're the same, it's just kind of showing it sort of a different view, drilling down into like campaigns ad sets and then ads, and then same view is as this fight, you know, campaign ad sets on the ads inside.

808
00:44:31.000 --> 00:44:37.000
I think this view on the left here is the most helpful because it just shows you exactly where everything is.

809
00:44:37.000 --> 00:44:53.000
So there's a couple things that are happening now like we have submitted this for review so Facebook has a bot that will check to make sure that the ad is appropriate that it's it's set up things like.

810
00:44:53.000 --> 00:44:57.000
I mean, I'm trying to think of things that would be would be flagged.

811
00:44:57.000 --> 00:45:00.000
There's two sales, like, okay, Facebook's just very picky about certain things.

812
00:45:00.000 --> 00:45:06.240
If we ran like a business thing and we said, Hey, uh, sign up for this thing.

813
00:45:06.240 --> 00:45:09.760
It's kind of like a, it starts to sound like a get rich quick scheme or something

814
00:45:10.720 --> 00:45:11.440
or promises.

815
00:45:11.440 --> 00:45:13.080
Like, this is what you could look like.

816
00:45:13.080 --> 00:45:15.400
So if you're doing like health and you're like, this is what you could look

817
00:45:15.400 --> 00:45:20.200
like, this is before as what you could look like after Facebook hates that stuff.

818
00:45:20.200 --> 00:45:24.200
They don't like things where you're like making promises that you, that you can't

819
00:45:24.320 --> 00:45:24.680
keep.

820
00:45:24.680 --> 00:45:27.080
So in this case, it's, it's pretty safe.

821
00:45:27.080 --> 00:45:28.640
This is content you've already posted.

822
00:45:28.640 --> 00:45:30.320
It's a video you've already posted to Facebook.

823
00:45:30.600 --> 00:45:32.360
We're just taking it and using it as an ad.

824
00:45:32.800 --> 00:45:38.720
Um, but we have done like, if we, uh, um, we, if you use certain words and seven,

825
00:45:38.720 --> 00:45:42.640
there's a guidelines, I think I have it in the kingdom messenger resource vault.

826
00:45:45.520 --> 00:45:45.680
Yeah.

827
00:45:45.680 --> 00:45:49.040
If you said something like that, you know, this will cure anxiety.

828
00:45:49.080 --> 00:45:53.080
That's probably a word we don't want to use because we're, we're basically

829
00:45:53.200 --> 00:45:59.200
implying that like, you know, which it could this video, like this content and

830
00:45:59.200 --> 00:46:03.480
believing in Jesus is going to cure anxiety, but it's, they have triggers like

831
00:46:03.480 --> 00:46:04.520
that, that would flag it.

832
00:46:05.120 --> 00:46:06.640
Um, cool.

833
00:46:07.200 --> 00:46:10.520
So this will get, this will take a while to get reviewed, especially if you just

834
00:46:10.560 --> 00:46:13.120
created your account, it could take a day or two.

835
00:46:13.440 --> 00:46:16.080
Um, we've done a lot with our account.

836
00:46:16.080 --> 00:46:19.040
So it'd probably take us about an hour or so for this to start playing.

837
00:46:19.600 --> 00:46:23.280
Um, and then it'll just start tracking it and essentially go from there.

838
00:46:23.280 --> 00:46:26.920
Now, a lot of this, we just like flew through as well.

839
00:46:26.920 --> 00:46:30.480
And, and one of the things I wanted to point out is if you're like,

840
00:46:30.680 --> 00:46:32.480
what are you even talking about?

841
00:46:32.600 --> 00:46:36.320
Um, we've added like to the open coaching thing here.

842
00:46:36.720 --> 00:46:39.880
Um, if you're in the membership, um, there's a help me up,

843
00:46:39.920 --> 00:46:41.600
like basically build my campaign.

844
00:46:41.600 --> 00:46:45.400
So if you guys need help and you're like, I, everything you're saying is awesome.

845
00:46:45.440 --> 00:46:46.920
I love all the things you're saying.

846
00:46:46.960 --> 00:46:48.760
I just want to need help doing it now.

847
00:46:49.200 --> 00:46:52.440
Um, go ahead and get it as far as you possibly can.

848
00:46:52.840 --> 00:46:55.320
And then go ahead and book one of these slots.

849
00:46:55.400 --> 00:46:58.800
Um, you can fill out this form here and just pick a time, a Tuesday or

850
00:46:58.800 --> 00:47:00.840
Thursday, um, where you'd like us to help.

851
00:47:00.840 --> 00:47:03.520
And we'll sit there and we'll basically step you through it line by

852
00:47:03.520 --> 00:47:05.200
line and get your ad set up.

853
00:47:05.520 --> 00:47:09.040
And what's cool about this is you can maybe launch it on a Thursday and then

854
00:47:09.040 --> 00:47:13.040
come back on a Tuesday and we can look at the results and start to change stuff.

855
00:47:13.040 --> 00:47:14.560
So you don't have to do this by yourself.

856
00:47:14.920 --> 00:47:19.720
So use this, um, you know, teaching just to kind of get the basic setup,

857
00:47:19.720 --> 00:47:23.440
but, um, we'll definitely help you, you know, you'll share your screen.

858
00:47:23.480 --> 00:47:25.560
We'll take a look at it and we'll help you out.

859
00:47:25.880 --> 00:47:28.520
Um, cause it's very overwhelming when you get kind of diving

860
00:47:28.520 --> 00:47:30.600
into, uh, the world of Facebook ads.

861
00:47:30.600 --> 00:47:37.840
So, um, I did a lot of teaching on that and I'm going to jump back to yeah.

862
00:47:37.880 --> 00:47:38.440
Pause it.

863
00:47:38.480 --> 00:47:42.760
So, um, if I'm on the campaign level, there's this little toggle,

864
00:47:42.800 --> 00:47:43.800
you see it's on and off.

865
00:47:44.320 --> 00:47:47.520
And so I can actually just toggle this off and that will pause it.

866
00:47:47.520 --> 00:47:49.240
And it will not spend any more money.

867
00:47:49.760 --> 00:47:52.920
Um, if I come back here and toggle it back on, it's going to basically

868
00:47:53.200 --> 00:47:55.400
note it as active and keep going.

869
00:47:55.680 --> 00:48:01.360
So I think I said an hour, but it already is running this campaign for us.

870
00:48:01.360 --> 00:48:03.200
So that was actually really fast.

871
00:48:03.640 --> 00:48:06.840
Um, they trust us.

872
00:48:06.840 --> 00:48:13.240
We have earned, if you guys notice down here, we've spent $35,000 on Facebook

873
00:48:13.240 --> 00:48:15.640
ads and now they, all of a sudden they're like, yeah, you can run your

874
00:48:15.640 --> 00:48:17.600
kind of, it's amazing how that works.

875
00:48:18.040 --> 00:48:18.840
They're not as picky.

876
00:48:19.200 --> 00:48:26.720
Um, so, uh, um, so that's, that's Facebook.

877
00:48:27.320 --> 00:48:30.920
Um, kind of scroll back here just to kind of look at again.

878
00:48:31.480 --> 00:48:33.800
Um, we went through the $5 a day.

879
00:48:33.880 --> 00:48:35.920
We targeted like English speaking countries.

880
00:48:35.920 --> 00:48:37.600
These are all things you can try.

881
00:48:37.600 --> 00:48:42.520
You can try Canada, us, um, South Africa, Australia, United Kingdom.

882
00:48:42.960 --> 00:48:46.400
Um, you can even target third world countries like Philippines or other

883
00:48:46.440 --> 00:48:48.120
English speaking third world countries.

884
00:48:48.480 --> 00:48:50.400
Um, those tend to do very, very well.

885
00:48:50.760 --> 00:48:53.800
Um, don't, don't abuse those audiences.

886
00:48:53.800 --> 00:48:57.600
Like, because they're so, uh, in kind of third world countries that they're

887
00:48:57.600 --> 00:49:02.080
the cheapest ads to get in front of people and you'll get the most response.

888
00:49:02.400 --> 00:49:04.080
So that's okay.

889
00:49:04.080 --> 00:49:06.960
But you can very quickly just be overwhelmed with like one

890
00:49:07.000 --> 00:49:08.680
country, just like following you.

891
00:49:09.000 --> 00:49:12.880
You don't necessarily want to have like, you know, 9,000 people

892
00:49:12.880 --> 00:49:14.000
following you from the Philippines.

893
00:49:14.000 --> 00:49:16.840
And then like a hundred people following you from the U S and so you

894
00:49:16.840 --> 00:49:18.920
can easily like blow up the numbers.

895
00:49:18.920 --> 00:49:22.520
We just want to make sure that you're targeting the right people unless

896
00:49:22.520 --> 00:49:23.840
you're like, you prayed about it.

897
00:49:23.840 --> 00:49:25.600
And the Holy spirit's like, I want you to repeat on the

898
00:49:25.600 --> 00:49:26.720
Philippines and go for it.

899
00:49:29.040 --> 00:49:29.360
Yeah.

900
00:49:29.400 --> 00:49:32.200
You're definitely just looking for kind of English speaking or not.

901
00:49:32.440 --> 00:49:37.120
Like we've got Ben who's in Germany, like may want to target specific

902
00:49:37.120 --> 00:49:40.320
countries like either Germany or around where he is.

903
00:49:40.680 --> 00:49:44.360
Um, and so that's, this is cool where you can pray about it.

904
00:49:44.760 --> 00:49:49.800
Um, one of our other mentors said the best thing when running Facebook ads is

905
00:49:49.800 --> 00:49:54.240
to just go with what the Holy spirit's recommending in the moment, um, and

906
00:49:54.240 --> 00:49:57.280
kind of go like that because there's so many buttons, there's so many knobs.

907
00:49:57.280 --> 00:50:00.040
There's so many things you can change to get different results.

908
00:50:00.000 --> 00:50:04.080
Um, so, you know, you want to just trust the Lord as far as like, Hey,

909
00:50:04.080 --> 00:50:05.280
how much should I be spending?

910
00:50:05.280 --> 00:50:07.600
Hey, how much, like, which countries should I be in?

911
00:50:08.000 --> 00:50:11.280
So, and this is important about knowing your who, and the reason we say you

912
00:50:11.280 --> 00:50:14.520
want, you don't want to abuse one because just it's cheaper is because

913
00:50:14.520 --> 00:50:18.920
your, who needs to see themselves when they're engaging on your page.

914
00:50:19.280 --> 00:50:23.400
So if I, for instance, I know that my, who is all over the world, like,

915
00:50:23.760 --> 00:50:28.160
and obviously probably mostly like they speak English because I speak English

916
00:50:28.200 --> 00:50:32.400
and I don't speak another language, but I want that diversity because if I

917
00:50:32.400 --> 00:50:36.280
just had one country represented, even if it was just United States, people

918
00:50:36.280 --> 00:50:38.960
would land on my page and they would see who was engaging with me, leaving

919
00:50:38.960 --> 00:50:42.560
comments, and they would not feel like they belonged or were a part of it.

920
00:50:42.560 --> 00:50:43.800
Like, Oh, this isn't for me.

921
00:50:44.000 --> 00:50:45.040
They would kind of bounce out.

922
00:50:45.280 --> 00:50:48.480
So that's why we say, Hey, if you, if you know that you're, who is one

923
00:50:48.480 --> 00:50:52.000
specific country or one specific demographic, go hard for that.

924
00:50:52.000 --> 00:50:55.720
Like, I know some of you are like, I'm called to moms or I'm called to

925
00:50:55.720 --> 00:50:57.200
people in this specific industry.

926
00:50:57.480 --> 00:51:00.480
You want to be specific because you want people to land there and see,

927
00:51:00.480 --> 00:51:02.120
okay, there's other moms here, right?

928
00:51:02.120 --> 00:51:04.960
Like there's other, or there's other people, there's other business people here.

929
00:51:05.440 --> 00:51:06.560
I, this is my place.

930
00:51:06.560 --> 00:51:07.360
This is my tribe.

931
00:51:07.360 --> 00:51:08.360
This is where I belong.

932
00:51:08.440 --> 00:51:09.640
And that's such a key thing.

933
00:51:09.640 --> 00:51:11.440
It's so, yes, you can go target.

934
00:51:11.520 --> 00:51:14.800
And again, you can look at it from like a kingdom perspective.

935
00:51:14.800 --> 00:51:18.480
You're like, yes, everybody needs to hear a message on peace or the gospel.

936
00:51:18.480 --> 00:51:20.560
And there's not really a wrong audience.

937
00:51:20.560 --> 00:51:24.480
It's probably the wrong word to say, but you have to go target the people

938
00:51:24.480 --> 00:51:29.120
that you feel called to reach because there's this amazing synergy when a lot

939
00:51:29.120 --> 00:51:33.080
of like-minded people get together and you start to create this community and this

940
00:51:33.080 --> 00:51:36.520
tribe, and so there's one thing just to get a bunch of followers, but really what

941
00:51:36.520 --> 00:51:39.680
we're trying to help you with, with your channel is to build this community and

942
00:51:39.680 --> 00:51:43.280
this, this sort of synergy where there's like, when people jumped into the

943
00:51:43.280 --> 00:51:47.080
workshop, these were all people who wanted to like launch their kingdom channel.

944
00:51:47.080 --> 00:51:51.640
It was so specific that we all could become family like over a weekend

945
00:51:51.920 --> 00:51:52.880
and people felt that.

946
00:51:52.880 --> 00:51:56.040
And all of a sudden there's like, Oh, I feel like the energy and the momentum of

947
00:51:56.040 --> 00:51:57.640
that, they could be vulnerable.

948
00:51:57.640 --> 00:51:59.280
They could be a little bit more open.

949
00:51:59.320 --> 00:52:01.960
They didn't feel like they were exposed to the elements.

950
00:52:02.000 --> 00:52:04.960
And so that's what you're wanting to go for with a lot of your channels.

951
00:52:04.960 --> 00:52:11.200
Now, some of you guys, depending on your message and your who, it may not be that

952
00:52:11.200 --> 00:52:14.240
feeling like some of you guys are like, might be feel like, Hey, I'm called to

953
00:52:14.240 --> 00:52:16.720
pre-Christians or I'm called to a specific industry.

954
00:52:16.720 --> 00:52:19.320
That's a little bit more volatile or a little bit, you know, whatever.

955
00:52:19.680 --> 00:52:20.160
That's fine.

956
00:52:20.160 --> 00:52:22.400
That's why you have to go with what the Holy spirit is leading you to.

957
00:52:22.400 --> 00:52:25.560
But many of you who have shared or like, Hey, I'm wanting to help people kind

958
00:52:25.560 --> 00:52:30.440
of grow up in Jesus, break free of religious mindsets, live their kingdom

959
00:52:30.440 --> 00:52:31.160
reality.

960
00:52:31.360 --> 00:52:33.920
And so that's why this, and you will discover.

961
00:52:34.360 --> 00:52:36.920
Some of you will discover more of your who over time.

962
00:52:37.200 --> 00:52:38.640
So this happened with me.

963
00:52:38.960 --> 00:52:43.760
Um, I was not like necessarily when I started going to like reach a bunch of

964
00:52:43.760 --> 00:52:46.960
South Africans, but as we began to run ads, I noticed that there was a lot of

965
00:52:46.960 --> 00:52:49.760
South Africans, maybe because it's my last name, definitely not my accent.

966
00:52:49.760 --> 00:52:50.160
Right.

967
00:52:50.720 --> 00:52:54.840
But we began to see a lot of like, like momentum from South Africa.

968
00:52:54.840 --> 00:52:55.960
And I was like, Oh, this is interesting.

969
00:52:55.960 --> 00:52:59.720
And really that was the thing that made me realize like, Hey, I'm actually called

970
00:52:59.720 --> 00:53:01.200
to reach an international audience.

971
00:53:01.200 --> 00:53:03.440
Like not just my, not just like the United States.

972
00:53:03.440 --> 00:53:05.920
And so it opened up my world a little bit too.

973
00:53:05.920 --> 00:53:09.680
So as you do this, you'll discover things like, Hey, there's, there's more of my

974
00:53:09.680 --> 00:53:11.040
who, than I was even expecting.

975
00:53:11.040 --> 00:53:14.640
I'll begin to open your mind to even like their interests or their hangups

976
00:53:14.640 --> 00:53:16.280
or pain points, all of those things.

977
00:53:16.680 --> 00:53:17.320
Absolutely.

978
00:53:18.120 --> 00:53:18.680
That's great.

979
00:53:18.760 --> 00:53:19.480
I think it's cool.

980
00:53:19.480 --> 00:53:23.160
And so I want to, I know we kind of got about seven minutes left and then I want

981
00:53:23.160 --> 00:53:27.080
to take 30 minutes just to take any questions from you guys.

982
00:53:27.520 --> 00:53:33.200
And so I do want to show you kind of another camp strategy.

983
00:53:34.280 --> 00:53:34.560
Sorry.

984
00:53:34.560 --> 00:53:35.280
I just had water.

985
00:53:40.280 --> 00:53:44.640
And so this is just going to go through like basically the exact same idea.

986
00:53:44.640 --> 00:53:48.760
We talked at the top here and, and, and this note, these notes, if you're

987
00:53:48.760 --> 00:53:52.800
wondering they're in the roadmap in this, this mind.

988
00:53:52.800 --> 00:53:55.600
So if you look for, it's called promoting your channel with Facebook ads.

989
00:53:56.040 --> 00:54:01.560
You can look for that resource on the, on the membership site here.

990
00:54:01.800 --> 00:54:03.120
And you can get all these notes.

991
00:54:03.120 --> 00:54:07.440
I'm just sharing my screen screenshots and yeah, all of that's there along

992
00:54:07.440 --> 00:54:10.440
and the video that we are recording now will be at the top of this page.

993
00:54:10.440 --> 00:54:12.040
So it's all going to be here for you.

994
00:54:12.520 --> 00:54:17.560
But we looked up here at sort of a Facebook strategy.

995
00:54:17.880 --> 00:54:21.880
We just, we're taking existing content and we're running it to, you know, a like

996
00:54:21.880 --> 00:54:25.000
like this, and that's definitely the easiest you'll, you'll get the best

997
00:54:25.000 --> 00:54:27.000
results with the least amount of effort.

998
00:54:27.440 --> 00:54:30.920
But I also want to show you like a different tactic that we've

999
00:54:30.920 --> 00:54:34.440
used here to get, to get Instagram to grow.

1000
00:54:34.440 --> 00:54:36.560
And this has been, this has worked very, very well.

1001
00:54:36.920 --> 00:54:42.080
What we do is we, we go and record like a video that's less than 60 seconds.

1002
00:54:42.400 --> 00:54:46.800
And I'll actually, maybe I'll play this and it's a little maybe, maybe tough to

1003
00:54:46.800 --> 00:54:47.920
hear, but we'll go ahead and play it.

1004
00:54:47.960 --> 00:54:50.360
And then you can see, this is Lindsay's ad that we used to run.

1005
00:54:50.400 --> 00:54:55.440
And I'm, I'm just describing what posture is, you know, Jesus never

1006
00:54:55.440 --> 00:54:59.920
promised us a perfect life, but he did promise us.

1007
00:55:00.000 --> 00:55:05.000
perfect peace, even in the middle of an imperfect world.

1008
00:55:06.160 --> 00:55:11.160
When I discovered this truth, my life radically changed.

1009
00:55:11.480 --> 00:55:13.000
My name is Lindsay VanZale,

1010
00:55:13.000 --> 00:55:17.000
and I created a daily podcast called Posture.

1011
00:55:17.000 --> 00:55:19.880
It serves as a short, audible fist pump

1012
00:55:19.880 --> 00:55:22.360
to remind you that God is in everything

1013
00:55:22.360 --> 00:55:26.680
and encourage you to take a daily posture of perfect peace.

1014
00:55:26.720 --> 00:55:30.040
Every episode is about the same length as a song.

1015
00:55:30.040 --> 00:55:32.960
So if this sounds like something you're looking for,

1016
00:55:32.960 --> 00:55:36.880
follow us on Instagram to start watching episodes.

1017
00:55:36.880 --> 00:55:40.160
Okay, so very easy.

1018
00:55:40.160 --> 00:55:41.840
It's just very simple.

1019
00:55:41.840 --> 00:55:44.360
And it did take a few takes to get that.

1020
00:55:45.280 --> 00:55:47.360
You definitely talk a lot faster now than that.

1021
00:55:47.360 --> 00:55:49.440
I would like to think I have a little bit more energy.

1022
00:55:49.440 --> 00:55:52.200
That was without a teleprompter though too, so there's that.

1023
00:55:52.200 --> 00:55:53.920
And I've probably had Bruce tell me,

1024
00:55:53.920 --> 00:55:57.880
you talk too fast, so slow it down, my producer Bruce.

1025
00:55:57.880 --> 00:56:00.320
So very simple ad, there's no editing.

1026
00:56:00.320 --> 00:56:03.320
There's definitely things you can do to make that better.

1027
00:56:03.320 --> 00:56:06.040
And I have some links down of some tools you can use

1028
00:56:06.040 --> 00:56:09.360
that will like add subtitles and a few things like that.

1029
00:56:10.240 --> 00:56:13.160
But we just ran this, we ran it only on Instagram.

1030
00:56:13.160 --> 00:56:16.520
And then what we do is we link to the profile page.

1031
00:56:16.520 --> 00:56:19.720
We're actually sending people to this page, right?

1032
00:56:20.880 --> 00:56:22.720
When they land there, they see Posture Podcast,

1033
00:56:22.720 --> 00:56:25.840
and then there's an option here with a button to follow.

1034
00:56:25.840 --> 00:56:27.840
So they, and what's cool is they can just scroll down

1035
00:56:27.840 --> 00:56:31.200
a little bit and they can start to look at content

1036
00:56:31.200 --> 00:56:32.360
and see if there's something interesting

1037
00:56:32.360 --> 00:56:33.680
and then just follow.

1038
00:56:33.680 --> 00:56:36.000
And it works pretty well.

1039
00:56:36.000 --> 00:56:38.280
It's the best way we've found to kind of,

1040
00:56:38.280 --> 00:56:41.520
for paid traffic for Instagram ads.

1041
00:56:41.520 --> 00:56:45.520
And so we'll take the same ad sets here

1042
00:56:45.520 --> 00:56:47.400
and we're gonna put the video ad there

1043
00:56:47.400 --> 00:56:49.600
and we're gonna send them to the profile page

1044
00:56:49.600 --> 00:56:52.280
and there's the big follow button there.

1045
00:56:52.360 --> 00:56:55.560
So I'm gonna set that up really quick for you guys

1046
00:56:55.560 --> 00:56:56.520
and I'll show you as well.

1047
00:56:56.520 --> 00:56:59.920
This is what we've used for Posture again.

1048
00:56:59.920 --> 00:57:03.360
I think we got this to whatever, 5,000 people.

1049
00:57:03.360 --> 00:57:05.560
Most of that has come when we've just like boosted it

1050
00:57:05.560 --> 00:57:06.920
and got in front of people.

1051
00:57:08.640 --> 00:57:11.000
Cool, so for this, you're gonna create it.

1052
00:57:11.000 --> 00:57:12.800
So there's our posture page likes

1053
00:57:13.840 --> 00:57:15.840
and I'm gonna hit create.

1054
00:57:15.840 --> 00:57:17.800
And now last time we chose engagement

1055
00:57:17.800 --> 00:57:20.360
for the Facebook campaign.

1056
00:57:20.360 --> 00:57:22.320
This one, we just want people to get traffic.

1057
00:57:22.320 --> 00:57:25.640
We just want people to link over to the profile.

1058
00:57:25.640 --> 00:57:28.320
Cool, and so we're gonna hit traffic

1059
00:57:28.320 --> 00:57:30.200
and just hit continue.

1060
00:57:31.240 --> 00:57:32.360
I'm gonna note this.

1061
00:57:32.360 --> 00:57:37.360
I'm gonna label it as like posture Instagram traffic

1062
00:57:39.080 --> 00:57:40.640
or something like that, just for me.

1063
00:57:40.640 --> 00:57:44.640
And maybe I'll put like October, 2021.

1064
00:57:45.600 --> 00:57:46.680
It's just notes for you.

1065
00:57:46.680 --> 00:57:49.680
So everything is the same here.

1066
00:57:49.680 --> 00:57:51.560
We just leave it as is.

1067
00:57:51.560 --> 00:57:53.720
Go to new traffic ad set.

1068
00:57:55.680 --> 00:57:57.320
We'll scroll down here.

1069
00:57:57.320 --> 00:57:58.440
I'll go ahead and just set everything.

1070
00:57:58.440 --> 00:58:02.160
$5 is kind of like a great place to start on all of this.

1071
00:58:04.000 --> 00:58:06.480
And we can go ahead and just do US again.

1072
00:58:06.480 --> 00:58:10.720
And then we can go into here and we can set,

1073
00:58:10.720 --> 00:58:14.240
let's set like, we'll do the same kind of thing,

1074
00:58:14.240 --> 00:58:15.240
like Graham Cook.

1075
00:58:16.240 --> 00:58:20.240
We'll do like Bethel Church.

1076
00:58:23.240 --> 00:58:25.240
We'll do, sure.

1077
00:58:29.280 --> 00:58:31.360
So there's a good little set.

1078
00:58:33.200 --> 00:58:35.960
And I'll go down here.

1079
00:58:35.960 --> 00:58:37.520
It's probably gonna have the same complaint.

1080
00:58:37.520 --> 00:58:40.320
And here's where I'm gonna change it is on placements.

1081
00:58:40.320 --> 00:58:41.920
On Facebook, we didn't really care.

1082
00:58:41.920 --> 00:58:44.080
We'll just let Facebook figure it out

1083
00:58:44.560 --> 00:58:49.080
For Instagram, we only want this ad to show on Instagram,

1084
00:58:49.080 --> 00:58:49.920
right?

1085
00:58:49.920 --> 00:58:51.600
Because we want them to be on Instagram,

1086
00:58:51.600 --> 00:58:52.960
click on it, and then just right there,

1087
00:58:52.960 --> 00:58:53.880
they can just hit,

1088
00:58:55.720 --> 00:58:59.440
I'm gonna uncheck all the platforms except for Instagram.

1089
00:58:59.440 --> 00:59:01.640
And then I'm just gonna leave

1090
00:59:01.640 --> 00:59:04.920
all the Instagram options checked here.

1091
00:59:04.920 --> 00:59:07.640
So people will be on Instagram, scrolling in their feed,

1092
00:59:07.640 --> 00:59:09.080
and then this video will show up.

1093
00:59:09.080 --> 00:59:10.080
And when they hit the link,

1094
00:59:10.080 --> 00:59:12.920
it's just gonna link them right back over to the profile.

1095
00:59:14.680 --> 00:59:15.520
So there we go.

1096
00:59:15.520 --> 00:59:18.880
So I'm gonna go, I'm just scrolling down,

1097
00:59:18.880 --> 00:59:20.200
leave everything the same.

1098
00:59:21.360 --> 00:59:24.520
Let me go one other thing here.

1099
00:59:24.520 --> 00:59:27.080
Let's try and make this audience just a little bigger.

1100
00:59:30.360 --> 00:59:32.120
Christian Kane, Christine.

1101
00:59:33.920 --> 00:59:35.600
And not everyone that you follow,

1102
00:59:35.600 --> 00:59:39.120
and this is a great test to know how big the world is.

1103
00:59:39.120 --> 00:59:42.760
Like some people that you think are like very well known

1104
00:59:42.800 --> 00:59:46.280
are not gonna be on this list of targets that you can use.

1105
00:59:48.080 --> 00:59:51.520
And so we'll do, I'll do that little music.

1106
00:59:51.520 --> 00:59:53.640
So use the music one as well.

1107
00:59:53.640 --> 00:59:56.880
Okay, that'll get the numbers much higher.

1108
00:59:56.880 --> 00:59:57.840
And again, I'll go ahead

1109
00:59:57.840 --> 01:00:00.040
and just do the detailed targeting as well.

1110
01:00:00.000 --> 01:00:06.480
I like that. And I'll go to the top here. I'm just going to mark this as like US. And this will be,

1111
01:00:06.480 --> 01:00:18.000
you know, Bethel. Interesting game. That's fine. And then we'll go into the ad here. And this is

1112
01:00:18.000 --> 01:00:22.800
where we're going to choose our Instagram account. So I can pop this down, choose the Instagram

1113
01:00:22.800 --> 01:00:27.360
account. You definitely want to make add that there's there's going to be some other resources

1114
01:00:27.360 --> 01:00:32.800
as well as far as how to make sure that if your account's not showing up there, you need to go

1115
01:00:32.800 --> 01:00:38.720
and connect Instagram to your Facebook page. That is actually in our YouTube channel. When you when

1116
01:00:38.720 --> 01:00:42.960
I walked through like a step by step on setting up your Facebook, adding Instagram was one of

1117
01:00:42.960 --> 01:00:49.440
the steps at the very end to get back and watch that one. Add video, we're going to simply just

1118
01:00:49.440 --> 01:00:54.800
go here, we're going to hit the big upload button, we're going to upload an ad for this. So

1119
01:00:54.800 --> 01:00:58.240
you can see that my Instagram ad that I just showed you is actually still

1120
01:00:58.240 --> 01:01:03.600
here. I'm not going to run this one publicly because Lindsay did say that it's a daily

1121
01:01:03.600 --> 01:01:07.760
podcast, which I guess it still is because you're doing the shorts. So we can probably run that.

1122
01:01:09.360 --> 01:01:17.040
I'll choose this, hit done. And so it's saying that's not going to work for reels, which is fine.

1123
01:01:17.760 --> 01:01:24.400
We would want it to be under 30 seconds, I think for a reel. And then it's going to say like,

1124
01:01:24.480 --> 01:01:28.640
the same thing, like what primary text, I'm going to go over here, I would just copy the same,

1125
01:01:29.600 --> 01:01:41.200
same text, maybe from here. Oops, paste it. I've got that. And then it's asking us like,

1126
01:01:41.200 --> 01:01:44.880
where do we want to send people when they hit learn more, or they hit the button on the ad,

1127
01:01:44.880 --> 01:01:51.760
if I scroll down here, this is what the ad is going to look like. So we want it when people

1128
01:01:51.760 --> 01:01:56.320
tap on it, they need to go somewhere. So we need to tell Facebook where to do that. So I'm going to

1129
01:01:56.320 --> 01:02:04.720
go here. I'm going to select the whole profile there, link, go back, hit paste. And so now,

1130
01:02:04.720 --> 01:02:09.440
if I scroll down here, you'll see there's a learn more button. I'll zoom in here. There's a learn

1131
01:02:09.440 --> 01:02:14.640
more button right there. And so if they hit learn more, they're going to jump over to this page

1132
01:02:14.640 --> 01:02:19.600
here, and then they'll be able to tap. You try to make it easy for people, right? We don't want to

1133
01:02:19.600 --> 01:02:23.760
make people jump through hoops. They're going to be looking at content, learning about Lindsay's

1134
01:02:23.760 --> 01:02:27.760
thing, and then they're going to hit, like, learn more, and like, it's like two, two clicks, and

1135
01:02:27.760 --> 01:02:38.080
they're, they're following. So that is, okay, I'm just going to skim here. I noticed Ben was saying

1136
01:02:38.080 --> 01:02:41.440
that sometimes Facebook errors just disappear. I don't know if you saw a second ago, there was

1137
01:02:41.440 --> 01:02:45.920
like three errors up here. They're gone now. I didn't do anything. They just disappeared on their own.

1138
01:02:46.480 --> 01:02:53.040
So that is pretty much it. I can go in, and I'm just going to say, like, let's do, like, Instagram

1139
01:02:53.680 --> 01:02:58.880
invite. And then to quickly, like, scale this up, I can actually just click on this,

1140
01:02:58.880 --> 01:03:03.520
hit duplicate. Let's create, like, a couple of these. So let's just go, like, three more.

1141
01:03:06.080 --> 01:03:11.440
Now, I don't need to change the, the actual invite. I'm just going to go here,

1142
01:03:11.520 --> 01:03:16.800
and let's do the exact same audience, but we'll do it in South Africa. So I'll do SA,

1143
01:03:17.760 --> 01:03:23.680
and I'll scroll down here, and we'll, instead of United States, we'll hover over this,

1144
01:03:24.320 --> 01:03:32.880
hit edit, search for locations, South Africa, and then I'll delete the U.S.

1145
01:03:33.840 --> 01:03:41.120
Okay, delete. And now we're just in South Africa, and these stats are just now the same exact

1146
01:03:41.120 --> 01:03:44.960
audience, same people who like all these different Pete things, but just in South Africa now.

1147
01:03:46.880 --> 01:03:50.080
And you can just keep going. Like, we could, we could do one to the Philippines,

1148
01:03:52.240 --> 01:03:55.840
and I'll do Philippines here. I'll do the same thing, and you'll see, like,

1149
01:03:55.840 --> 01:04:00.240
this one will be our cheapest campaign, but I'm limiting Facebook to only five dollars a day.

1150
01:04:00.640 --> 01:04:08.000
Five dollars a day on this campaign. So I don't want it to, like, if I just added

1151
01:04:08.000 --> 01:04:12.800
10 different countries here to, like, U.S. and Philippines, I just threw them all into one.

1152
01:04:12.800 --> 01:04:17.360
I just listed them all out. Facebook would take five dollars, and it would make a decision on

1153
01:04:17.360 --> 01:04:22.160
how it should spend that five dollars, and because it's getting cheaper likes over in the Philippines,

1154
01:04:22.160 --> 01:04:26.960
it's just going to push all the money into that for you. So this helps segment it a little bit

1155
01:04:26.960 --> 01:04:31.920
and control where it's going. It's a little bit of a smarter step, and I'm going to make sure this

1156
01:04:31.920 --> 01:04:41.040
detail targeting is still on on each of these. Cool. So Philippines, U.S. Let's try, like,

1157
01:04:41.040 --> 01:04:55.120
Australia. And we could do, like, Australia, New Zealand, if you wanted to, just for fun.

1158
01:04:55.120 --> 01:04:59.840
They're about the same amount as far as, like, so you could pick a region is fine, too.

1159
01:05:00.000 --> 01:05:16.000
So, and then that's it so that's this would be our whole campaign now, again, just keep in mind that this is $5 that's five that's five that's five so now we're spending $20 a day.

1160
01:05:16.000 --> 01:05:20.000
So you may think that's a lot you can delete one of these.

1161
01:05:20.000 --> 01:05:32.000
I would give Facebook at least $5 going to like putting $1 on each of these isn't going to help you out it just, it doesn't, it's like Facebook doesn't take you seriously, it's what we've noticed.

1162
01:05:32.000 --> 01:05:39.000
If you put in like $500 it's amazing how quick Facebook like jumps and starts to get helpful.

1163
01:05:39.000 --> 01:05:44.000
But $1, we found five and $10 kind of a sweet spot to get started.

1164
01:05:44.000 --> 01:05:50.000
You can change the amount of places you're going. When you're getting started if you want to keep that budget low.

1165
01:05:50.000 --> 01:05:57.000
But honestly, let's just, let's just run this I'll go to the top here.

1166
01:05:57.000 --> 01:05:59.000
It publish.

1167
01:05:59.000 --> 01:06:04.000
And that should publish all of that in one go.

1168
01:06:05.000 --> 01:06:16.000
We should now the the the success metric here we told Facebook is we just want it to give us traffic, get people to this page it's all I care about I just want a lot of people to land on this page.

1169
01:06:16.000 --> 01:06:28.000
So, landing on this page does not mean that they're going to want, they're going to follow you. So, it's a little bit of a, there's no way to sort of guarantee that someone who lands on this page is going to follow you, but you will notice your followers are just

1170
01:06:28.000 --> 01:06:32.000
naturally grow with this so I'm going to close this.

1171
01:06:32.000 --> 01:06:38.000
And you'll see that we'll just refresh this here.

1172
01:06:38.000 --> 01:06:40.000
And so now this is in review.

1173
01:06:40.000 --> 01:06:54.000
And we will start to see link clicks will be the metric there is how many people are clicking on the learn more button. So Facebook knows that if someone clicks on it, they're counting that as a success and they move on to the next person.

1174
01:06:54.000 --> 01:07:01.000
And what you'll see is a good portion of these people will follow you just by getting to that page because they probably didn't even know you existed.

1175
01:07:01.000 --> 01:07:05.000
And that's the beauty of Facebook ads is you can kind of get in front of people like that.

1176
01:07:05.000 --> 01:07:14.000
So, I did drop some homework here I'll put this up on the screen for a second so you can take a screenshot if you want, or come back to this on the membership site.

1177
01:07:14.000 --> 01:07:29.000
A little Facebook ad checklist. Make sure there's at least one video up there, set up the engagement campaign with the page likes, and then feel free to share a screenshot of your audience or share, you know, your ad or something to our Facebook

1178
01:07:29.000 --> 01:07:33.000
group, just so we can take a look at it and give you some feedback.

1179
01:07:33.000 --> 01:07:42.000
On the Instagram ad, same thing just write that short little description, record an ad, you know, less than 30-40 seconds is great.

1180
01:07:42.000 --> 01:08:00.000
I gave a link here to ClipScribe which I highly recommend it's a great way to add captions to your videos and you've probably seen people's videos like this, kind of like this guy here where it has like a some sort of headline and then it's got the live

1181
01:08:01.000 --> 01:08:07.000
kind of captions below so it's just a kind of makes a little bit more of an impact. So you can definitely test that.

1182
01:08:07.000 --> 01:08:22.000
Set up a traffic campaign and then you can again you can share the ad to the group in members here if you'd like to get some feedback. And again, just check out Open Coaching is a great resource to, to, you know, have us basically go through this on

1183
01:08:22.000 --> 01:08:23.000
your account.

1184
01:08:23.000 --> 01:08:26.000
We've helped a few people this round as well.

1185
01:08:26.000 --> 01:08:37.000
But sometimes just doing it and getting that first thing done then you'll kind of get faster and faster at it so awesome so we're going to stop for a second and take any questions.

1186
01:08:37.000 --> 01:08:42.000
I'm going to turn the chat back on, have that turned off.

1187
01:08:42.000 --> 01:08:49.000
And we'll go from there. Let's see.

1188
01:08:49.000 --> 01:08:56.000
I see a lot of questions come through so if you guys want to raise your hands or unmute yourself you can.

1189
01:08:56.000 --> 01:08:58.000
Yep.

1190
01:08:58.000 --> 01:09:03.000
So, I saw Susie was asking about the roast my site, it's just a.

1191
01:09:03.000 --> 01:09:16.000
It was like, I come up with a lot of ideas, this was last year I think and I came up with this idea for like give people like 10 minutes to like give feedback on their site, we did it through a Nova by the way is our business.

1192
01:09:16.000 --> 01:09:30.000
We're doing website development which we don't do anymore. Thank the Lord. And we, and it was just like a lead magnets we would like hey, give us 15 bucks or whatever and I will like spend 15 minutes, telling you what's working and not working with

1193
01:09:30.000 --> 01:09:40.000
your website. So we tried it, I ran some ads, no one really bought it, so it didn't work so we, so we tested it, we tried to validate it wasn't a good idea. So we just threw it out.

1194
01:09:41.000 --> 01:09:48.000
So, don't do that with your channel though because you just need to keep keep doing okay. Ben has a question.

1195
01:09:48.000 --> 01:10:00.000
Yeah. First of all, thank you for your valuable teaching. That's great. I come across some Instagram ads from some other people where they were asking to like their account.

1196
01:10:00.000 --> 01:10:06.160
And what happens is that, I don't know what exactly was the reason, but I came to a page

1197
01:10:06.160 --> 01:10:10.880
where then it was leading me to download Instagram again, even though I had it installed on my phone.

1198
01:10:11.440 --> 01:10:15.760
And, you know, I didn't get to the point, okay, where I ended up, the profile was kind of

1199
01:10:16.320 --> 01:10:20.480
running in circles. And is that something that can happen? Or is that

1200
01:10:21.040 --> 01:10:24.080
on their end, they did something wrong? Because I saw it a couple times now.

1201
01:10:24.880 --> 01:10:29.760
Yeah, so that's why I would limit it to just the Facebook app.

1202
01:10:30.480 --> 01:10:31.840
He's looking it up right now.

1203
01:10:31.840 --> 01:10:37.280
No, I'll share my phone screen here and show you. Basically, I don't have the Instagram app on my

1204
01:10:37.280 --> 01:10:47.280
phone. And lucky you. I know. So, but I have it on my iPad. So that's kind of my compromise. Let me

1205
01:10:47.760 --> 01:10:54.960
share this here. So I get this. If someone sent me a link to Instagram, and I click on it on my

1206
01:10:54.960 --> 01:11:00.560
phone, but I don't have the Instagram app, it looks like this. So this is, but you wouldn't

1207
01:11:00.560 --> 01:11:06.000
run into this using this method that we did, because we said only show it on the Instagram

1208
01:11:06.000 --> 01:11:09.280
app, like on Instagram, don't show it. Like if this was on a Facebook ad,

1209
01:11:09.280 --> 01:11:12.880
I could have Facebook on my phone, which I do, but I don't have Instagram.

1210
01:11:13.760 --> 01:11:17.840
And so you would see something, some page like this. So just be, that's where

1211
01:11:17.840 --> 01:11:21.840
you just need to be really precise with where you want that placement to be.

1212
01:11:22.800 --> 01:11:24.240
Okay. Yeah, thank you.

1213
01:11:27.120 --> 01:11:32.000
Okay, anyone else have questions? We do have, we said we would actually go to 3.30. If you need to

1214
01:11:32.000 --> 01:11:33.200
step out, is that okay?

1215
01:11:33.200 --> 01:11:34.080
Yeah, that's fine.

1216
01:11:34.080 --> 01:11:38.240
We have one of these grandmother watching, watching the little girl.

1217
01:11:38.240 --> 01:11:42.000
Yeah. We can keep going if there's questions.

1218
01:11:42.080 --> 01:11:45.520
Yeah. Well, no, I was, we're going to go till 3.30. I was saying, if you needed to step out,

1219
01:11:45.520 --> 01:11:51.040
you can. But yeah, anyone else have specific questions? I know it was like, it's quite a lot

1220
01:11:51.040 --> 01:11:58.080
to unpack in an hour. And I saw like a couple of people like joined in the last 15 minutes. So

1221
01:11:58.080 --> 01:11:59.360
you're probably real confused.

1222
01:11:59.360 --> 01:12:01.680
Probably wanted to watch the beginning.

1223
01:12:01.680 --> 01:12:02.560
Watch the replay.

1224
01:12:03.520 --> 01:12:05.520
Cool.

1225
01:12:10.720 --> 01:12:15.760
If all of you guys are at least four, oh yeah. We can come back to you in a second. Then all

1226
01:12:15.760 --> 01:12:20.480
of you guys are at least in kind of the four-week mark, five-week mark, where we start to talk about

1227
01:12:20.480 --> 01:12:25.760
Facebook ads in the 90-day roadmap. So this is just a very natural part of where you're at.

1228
01:12:25.760 --> 01:12:30.960
So if you're like, I feel behind, like whatever, it's totally fine. There's no pressure to be

1229
01:12:30.960 --> 01:12:36.720
anywhere at a specific time. But as far as the 90-day roadmap goes, we started introducing

1230
01:12:36.720 --> 01:12:42.800
Facebook ads here on week four. And if you go in here, there's a bunch of resources,

1231
01:12:42.800 --> 01:12:47.280
this resource we just did, which is called Promoting Your Channel. There's another training

1232
01:12:47.280 --> 01:12:52.160
that we did with Isaac Holt, who's an awesome guy who just basically walked through as well,

1233
01:12:52.160 --> 01:12:58.000
like how to set up the business manager, where to go. So it's kind of like a part one. This was

1234
01:12:58.240 --> 01:13:03.520
the part two of that. But if you're looking for that, it's in part of week four.

1235
01:13:04.720 --> 01:13:08.640
I just want you to test this, just to get familiar with it, build up the confidence.

1236
01:13:09.680 --> 01:13:14.160
And it is very motivating when the numbers start getting into the thousands and you're like, wow,

1237
01:13:14.160 --> 01:13:18.080
me sitting down and writing some content, now I feel it's more exciting.

1238
01:13:18.080 --> 01:13:21.760
Because you're having engagement with your audience and you're who's talking back to you.

1239
01:13:21.760 --> 01:13:26.400
So you've got some interesting comments coming in, you've got questions coming in,

1240
01:13:26.400 --> 01:13:30.720
you kind of are seeing where people are. It's no longer theory. It's no longer like,

1241
01:13:30.720 --> 01:13:35.440
oh, I'm guessing this episode might help someone. I've gotten to a point where I've taken some

1242
01:13:36.240 --> 01:13:40.480
common questions I get in my DMs or my comments, and I've been able to write some episodes helping

1243
01:13:40.480 --> 01:13:45.760
address those questions and pain points. And so, again, I think it becomes less of like,

1244
01:13:45.760 --> 01:13:50.400
I'm talking to a screen, because you actually start to get the feedback from your who and

1245
01:13:50.400 --> 01:13:54.320
you realize, oh, well, there's people on the other side of your screen. And we know that in our heads,

1246
01:13:54.320 --> 01:13:58.320
but there's something about it dropping into your heart when you start to engage and shepherd that

1247
01:13:58.320 --> 01:14:06.320
who. Yeah, that's true. And having just a bigger audience, it just, there's so many advantages,

1248
01:14:06.320 --> 01:14:10.800
but the engagement will happen. The organic reach begins to happen too.

1249
01:14:10.800 --> 01:14:13.920
Because again, Facebook. Yeah, so we paid for ads to grow the audience,

1250
01:14:13.920 --> 01:14:19.120
but then like once the audience is a critical mass, like people are now sharing posts,

1251
01:14:19.120 --> 01:14:22.880
they're sharing them to their friends and stuff. So like that audience is so big that

1252
01:14:23.360 --> 01:14:29.280
the multiplication on that is crazy. And the platforms like YouTube, Facebook,

1253
01:14:29.280 --> 01:14:33.840
Instagram, they do reward that engagement piece too. So if they see a piece of content is doing

1254
01:14:33.840 --> 01:14:37.520
well, and people are engaging with it, then you start to get more of that organic reach

1255
01:14:37.520 --> 01:14:42.240
that we talked about. Yeah. Rebecca had a question.

1256
01:14:42.240 --> 01:14:47.520
Welcome, guys. Time zone, I think they're on the two central time zones.

1257
01:14:47.520 --> 01:14:52.480
Yes, thank you, guys. Sorry we were late. It's okay. It's recorded,

1258
01:14:52.480 --> 01:14:56.240
and it's on Facebook, definitely run back. The short answer is like,

1259
01:14:56.240 --> 01:14:58.960
are we sharing normal content or producing a specific ad for Facebook?

1260
01:15:00.000 --> 01:15:06.080
For Facebook, we are doing a post, like an episode, just normal content,

1261
01:15:06.120 --> 01:15:08.880
something we've already created that you have uploaded to Facebook,

1262
01:15:08.880 --> 01:15:11.080
not a link to YouTube, just to be clear.

1263
01:15:11.440 --> 01:15:16.000
Um, and then on Instagram, we are making an ad that's like, Hey, I have a

1264
01:15:16.000 --> 01:15:21.240
channel that does this 60 second clip talking about, and just for a quick,

1265
01:15:21.320 --> 01:15:25.080
um, format that might help you guys, as far as a framework for that script,

1266
01:15:25.760 --> 01:15:28.200
you know, uh, start with the.

1267
01:15:28.840 --> 01:15:32.920
Either pain point problem possibility kind of upfront, like you will hear it.

1268
01:15:32.920 --> 01:15:36.760
I said, like, uh, I talked about, you know, I realized Jesus didn't promise

1269
01:15:36.760 --> 01:15:38.920
a perfect life, but he did promise perfect peace.

1270
01:15:38.920 --> 01:15:43.680
So in that I'm kind of speaking to, you know, this pain point of like

1271
01:15:44.040 --> 01:15:47.120
perfection, trying to have a perfect life, but then this possibility

1272
01:15:47.120 --> 01:15:48.520
of living in perfect peace.

1273
01:15:48.920 --> 01:15:50.640
And then I talk about the breakthrough.

1274
01:15:50.960 --> 01:15:52.480
So it's all very quick, right?

1275
01:15:52.480 --> 01:15:56.800
Cause it's happening in 60 seconds, but kind of problem pain point.

1276
01:15:56.800 --> 01:15:57.960
And then possibility.

1277
01:15:58.000 --> 01:16:01.480
Then the breakthrough, when I realized this, everything changed.

1278
01:16:01.480 --> 01:16:02.920
I talk about my personal breakthrough.

1279
01:16:02.920 --> 01:16:04.480
Cause again, this is not theory.

1280
01:16:04.760 --> 01:16:07.000
This is something that you've walked through and people are realizing like,

1281
01:16:07.000 --> 01:16:10.280
Oh, you are an expert in this field because of something that you've walked

1282
01:16:10.280 --> 01:16:11.560
through, this is the power of testimony.

1283
01:16:11.560 --> 01:16:12.840
So you talk about the breakthrough.

1284
01:16:13.120 --> 01:16:14.200
Then introduce yourself.

1285
01:16:14.200 --> 01:16:17.160
So I didn't start with saying, Hey, I'm Lindsay Vanzale because people will bounce.

1286
01:16:17.160 --> 01:16:18.240
They don't care who Lindsay is.

1287
01:16:18.240 --> 01:16:19.120
They don't know who I am.

1288
01:16:19.120 --> 01:16:19.480
Right.

1289
01:16:19.880 --> 01:16:22.240
So your channel name or my channel name.

1290
01:16:22.240 --> 01:16:25.160
I just started with the content kind of side first of like

1291
01:16:25.160 --> 01:16:26.720
grabbing my who's attention.

1292
01:16:27.400 --> 01:16:28.960
Then I said, Hey, I'm Lindsay Vanzale.

1293
01:16:29.000 --> 01:16:30.960
Then I said, this is what posture is.

1294
01:16:30.960 --> 01:16:34.760
I talk about it being a daily podcast and what it is for.

1295
01:16:35.160 --> 01:16:37.480
Like I it's to serve you in this area.

1296
01:16:37.480 --> 01:16:40.200
So I talked about it, wanting to embolden you to live and encourage

1297
01:16:40.200 --> 01:16:41.360
you to live in perfect peace.

1298
01:16:41.360 --> 01:16:44.400
And then I, then I made the ask follow me.

1299
01:16:44.920 --> 01:16:48.640
So I kind of, you know, grab their attention by speaking to their pain

1300
01:16:48.640 --> 01:16:52.080
point, giving them talk, talking about the possibility of, you know, the

1301
01:16:52.080 --> 01:16:57.520
promise, the scripture, the word, my personal breakthrough, who I am channel,

1302
01:16:57.520 --> 01:16:59.040
what the channel is, what you can expect to you.

1303
01:16:59.040 --> 01:17:02.240
Some of you guys will be saying like, it's a weekly podcast

1304
01:17:02.240 --> 01:17:03.880
or I put up weekly episodes.

1305
01:17:04.800 --> 01:17:09.240
I even had time to talk about the, how brief it is, because I know that my

1306
01:17:09.240 --> 01:17:11.720
who that would help serve them and realize, okay, I'm not going to jump

1307
01:17:11.720 --> 01:17:16.280
into like a 50 minute sermon when I said it's the length of a song.

1308
01:17:16.720 --> 01:17:20.760
Um, you know, like I was trying to hit five minutes or less at that time.

1309
01:17:20.760 --> 01:17:21.760
Mine are a little bit longer now.

1310
01:17:21.760 --> 01:17:24.920
So they're more of like a spontaneous worship song now, but I'm hitting

1311
01:17:24.920 --> 01:17:27.720
like kind of that 10 minute mark, but I just, you know, you say 10 minutes

1312
01:17:27.720 --> 01:17:30.080
or less, and then I invited them.

1313
01:17:30.080 --> 01:17:35.480
Then I made the ask go follow me, go follow the, the, um, profile.

1314
01:17:35.480 --> 01:17:39.320
So that is, that's a framework that you can use for that 60 second ad.

1315
01:17:39.560 --> 01:17:44.240
And it's a really helpful exercise for you to get clear and concise about

1316
01:17:44.240 --> 01:17:47.480
what it is that you're doing, who you're serving and, you know,

1317
01:17:47.480 --> 01:17:48.920
what it is that your message is.

1318
01:17:49.200 --> 01:17:52.200
And that I kind of keep that in the back of my mind as I write each episode,

1319
01:17:52.200 --> 01:17:54.760
making sure that it's serving that purpose over and over again.

1320
01:17:56.080 --> 01:17:58.400
And, uh, that's awesome.

1321
01:17:58.400 --> 01:17:58.760
Yeah.

1322
01:17:59.600 --> 01:18:02.560
Um, and again, for all this, um, yeah.

1323
01:18:02.560 --> 01:18:06.320
And we had the example is in that link, um, just copy.

1324
01:18:06.440 --> 01:18:07.480
Um, so it's in the top.

1325
01:18:07.520 --> 01:18:07.640
Yeah.

1326
01:18:07.640 --> 01:18:09.240
You can watch the ad that I used.

1327
01:18:09.280 --> 01:18:09.440
Yeah.

1328
01:18:09.440 --> 01:18:10.560
We pasted it in there.

1329
01:18:10.560 --> 01:18:12.800
And then I've also dropped the link as well.

1330
01:18:12.800 --> 01:18:16.760
If you guys have questions on this, like book a slot on the open coaching.

1331
01:18:16.760 --> 01:18:19.760
One of the options is for us to help you with your Facebook ads.

1332
01:18:19.760 --> 01:18:23.160
Like we're taking 10, 15 minutes on those sections.

1333
01:18:23.160 --> 01:18:27.120
And like, Lindsay can help you like write that script, or you could bring your

1334
01:18:27.120 --> 01:18:32.040
script for your Facebook or your Instagram ad, like write it out, bring it to that

1335
01:18:32.040 --> 01:18:36.120
call, and then we can, like, we can fix it for you on that 10, 15 minutes.

1336
01:18:36.160 --> 01:18:37.320
Normally doesn't take too long.

1337
01:18:38.280 --> 01:18:40.560
The content you guys already have the kind of even working on it.

1338
01:18:40.560 --> 01:18:41.120
You know what it is.

1339
01:18:41.160 --> 01:18:43.160
It's just helping get it to be concise.

1340
01:18:43.200 --> 01:18:43.600
Yeah.

1341
01:18:43.680 --> 01:18:45.120
So definitely use that time.

1342
01:18:45.120 --> 01:18:49.600
Cause that's, that's available where, um, we have a lot, like those, we, we

1343
01:18:49.600 --> 01:18:53.560
have few, like most of the time we're just doing like taking questions.

1344
01:18:53.560 --> 01:18:56.880
Cause there's not a lot of people booking the slots, but you get priority.

1345
01:18:56.880 --> 01:19:00.280
If you fill out the form and get there, you'll be the first step, which is cool.

1346
01:19:00.280 --> 01:19:03.160
Cause you can kind of show up, do your thing and then you can bounce.

1347
01:19:03.200 --> 01:19:06.280
Cause I know sometimes these calls go along like this one.

1348
01:19:06.840 --> 01:19:08.360
Um, but cool.

1349
01:19:09.000 --> 01:19:10.440
Any other questions?

1350
01:19:10.560 --> 01:19:14.440
Um, yeah, the link for the form that I've been coaching is, is just a right

1351
01:19:14.440 --> 01:19:19.960
above, um, the, the note, um, there it's just on the membership site.

1352
01:19:20.440 --> 01:19:20.720
Yep.

1353
01:19:23.720 --> 01:19:29.360
And there's a video on that page that explains what, how it works, but cool.

1354
01:19:29.760 --> 01:19:30.360
Anything else?

1355
01:19:31.640 --> 01:19:33.360
Um, Ben has his hand, right?

1356
01:19:33.360 --> 01:19:33.800
Yeah, Ben.

1357
01:19:33.800 --> 01:19:34.040
Sorry.

1358
01:19:34.040 --> 01:19:34.760
I didn't see you.

1359
01:19:37.280 --> 01:19:37.760
All good.

1360
01:19:37.800 --> 01:19:42.840
I just had a question, um, around the, when you say a video clips, is there a

1361
01:19:42.840 --> 01:19:46.520
time, you know, a length of video that you felt it's like a good length.

1362
01:19:46.600 --> 01:19:48.920
Um, you said you mentioned 60 seconds, right?

1363
01:19:48.920 --> 01:19:51.480
Is that for Instagram?

1364
01:19:51.480 --> 01:19:52.040
Yeah.

1365
01:19:52.240 --> 01:19:54.880
For the Facebook one, you just want to do an episode.

1366
01:19:54.880 --> 01:19:58.240
So I wouldn't post like a 45 minute video like preach.

1367
01:19:58.280 --> 01:19:58.600
Yeah.

1368
01:19:58.640 --> 01:19:58.880
But.

1369
01:20:00.000 --> 01:20:02.640
A few minutes, 10 minutes, under 10 minutes is good.

1370
01:20:02.680 --> 01:20:02.880
Yeah.

1371
01:20:02.880 --> 01:20:06.840
The freedom within that Facebook one is it's a preview of what people can expect.

1372
01:20:06.840 --> 01:20:11.600
So when it's on your channel, that's why we liked using the premade episode.

1373
01:20:12.400 --> 01:20:16.520
And I, I meant to say this at the beginning as well, like for everybody,

1374
01:20:16.760 --> 01:20:17.760
just go through the steps.

1375
01:20:17.760 --> 01:20:19.000
If you're like, this is super confusing.

1376
01:20:19.000 --> 01:20:19.800
I don't want to do this.

1377
01:20:19.840 --> 01:20:20.720
Go ahead and do it.

1378
01:20:20.760 --> 01:20:22.560
Like, just, just start running ads.

1379
01:20:22.920 --> 01:20:26.120
We had someone in our group and I won't say who it was, but didn't

1380
01:20:26.160 --> 01:20:27.760
know how Facebook ads worked.

1381
01:20:27.800 --> 01:20:28.560
Didn't know how to do things.

1382
01:20:28.560 --> 01:20:32.640
And they, like, they got a thousand followers in like two weeks,

1383
01:20:32.680 --> 01:20:34.000
like in, or in like a weekend.

1384
01:20:34.400 --> 01:20:38.480
Um, and just like trying to following the stuff and because, but then you

1385
01:20:38.480 --> 01:20:43.320
can pause everything and kind of optimize it and take a step back, but it's very

1386
01:20:43.320 --> 01:20:47.640
powerful to, to try it and then just to run a campaign.

1387
01:20:48.160 --> 01:20:52.120
Um, and it's kind of a step of faith for sure to kind of, it is definitely, I

1388
01:20:52.120 --> 01:20:56.560
must say it's not scary to put your face out there and your content and just put

1389
01:20:56.560 --> 01:20:58.440
it into a front of a stranger and see what happens.

1390
01:20:58.440 --> 01:21:02.040
I will say everyone in this group, like, cause we've been doing this since our

1391
01:21:02.040 --> 01:21:05.840
first 90 days and like having them run, like everyone who's done it has always

1392
01:21:05.840 --> 01:21:10.920
been pleasantly surprised with the results, but also the engagement that they've gotten.

1393
01:21:10.920 --> 01:21:14.280
And the, and again, it's that piece of being able to connect with your who,

1394
01:21:14.280 --> 01:21:16.600
where it's like, this is who I thought I was reaching.

1395
01:21:16.600 --> 01:21:19.640
And then you connect with like who you are reaching and something about that

1396
01:21:19.640 --> 01:21:24.120
really begins to build momentum and your content creation process.

1397
01:21:24.240 --> 01:21:28.680
And I won't, I won't say that it's always makes it easier, but it does make it a

1398
01:21:28.680 --> 01:21:31.680
little bit more seamless when you've got people that you know, you're talking to

1399
01:21:31.680 --> 01:21:32.800
every week, right?

1400
01:21:33.280 --> 01:21:33.720
Absolutely.

1401
01:21:34.760 --> 01:21:35.040
Cool.

1402
01:21:36.160 --> 01:21:38.160
Um, do you have a smartphone to do Instagram?

1403
01:21:38.240 --> 01:21:42.000
Um, no, you can actually Instagram for Susie.

1404
01:21:42.080 --> 01:21:45.880
Uh, you can do that on your computer now and you can actually post content on

1405
01:21:45.880 --> 01:21:48.960
Instagram from your browser, which is a new feature.

1406
01:21:49.400 --> 01:21:53.520
Um, and, uh, if you go to like Instagram.com yeah.

1407
01:21:53.520 --> 01:21:55.360
And iPad will work as well.

1408
01:21:55.360 --> 01:21:57.800
If you have a device, if you want, it just tends to work a little

1409
01:21:57.800 --> 01:21:59.240
better, but you don't have to.

1410
01:21:59.480 --> 01:22:02.560
Um, absolutely.

1411
01:22:03.120 --> 01:22:03.320
Cool.

1412
01:22:03.640 --> 01:22:08.160
And you're running those Instagram ads from the creator studio.

1413
01:22:08.640 --> 01:22:11.760
It's well from, uh, so it's your business manager, right?

1414
01:22:12.280 --> 01:22:14.480
Uh, ad manager is forget.

1415
01:22:14.480 --> 01:22:18.320
I said that I use the wrong ad manager and creator studio are

1416
01:22:18.320 --> 01:22:20.480
both tools inside of the business manager.

1417
01:22:20.800 --> 01:22:22.480
And so you'd want to be on the ads.

1418
01:22:22.480 --> 01:22:24.880
But you can run your Instagram from the ad manager that you also

1419
01:22:24.880 --> 01:22:26.080
run your Facebook ads from.

1420
01:22:26.120 --> 01:22:26.440
Yeah.

1421
01:22:26.640 --> 01:22:26.960
Yeah.

1422
01:22:27.120 --> 01:22:27.440
Cool.

1423
01:22:28.240 --> 01:22:28.720
Awesome.

1424
01:22:31.040 --> 01:22:31.360
Okay.

1425
01:22:31.400 --> 01:22:33.360
I just want to see if there's any other, anyone else have

1426
01:22:33.360 --> 01:22:35.120
any questions, comments?

1427
01:22:35.760 --> 01:22:36.080
Good.

1428
01:22:36.080 --> 01:22:38.800
Thanks for hanging out with us for an hour and 25 minutes.

1429
01:22:39.000 --> 01:22:42.000
No, you don't do this long of a session, but we didn't want to

1430
01:22:42.000 --> 01:22:44.280
get to all the questions, but cool.

1431
01:22:44.920 --> 01:22:45.720
We'll end it there.

1432
01:22:45.720 --> 01:22:48.640
And we will back, um, Thursday.

1433
01:22:48.680 --> 01:22:49.480
Are we doing Thursday?

1434
01:22:49.600 --> 01:22:49.720
Yeah.

1435
01:22:49.720 --> 01:22:51.080
We're going to be on the road on Thursday.

1436
01:22:51.360 --> 01:22:55.200
I'm probably not going to be present because I'm hosting an event.

1437
01:22:56.240 --> 01:22:56.720
California.

1438
01:22:57.080 --> 01:22:58.240
I thought you were going to be on.

1439
01:22:58.800 --> 01:23:00.400
I will be on, we'll make it, we'll make it work.

1440
01:23:00.440 --> 01:23:03.000
We're going to be on at seven on Thursday, 7.

1441
01:23:03.000 --> 01:23:03.280
PM.

1442
01:23:03.280 --> 01:23:03.600
Eastern.

1443
01:23:03.600 --> 01:23:04.880
I'm going to help all these people.

1444
01:23:04.920 --> 01:23:06.640
Everybody's going to be launching their ads on Thursday.

1445
01:23:06.640 --> 01:23:10.600
So you'll probably, but if there's anything that, if there's anything

1446
01:23:10.960 --> 01:23:15.440
comes up on Thursday, that was a specific question for me, we'll get to it.

1447
01:23:15.440 --> 01:23:19.240
And within this week timeframe, just, I'll be probably yeah.

1448
01:23:19.360 --> 01:23:21.120
Uh, hosting an event in the middle of all.

1449
01:23:21.720 --> 01:23:22.200
Okay, guys.

1450
01:23:22.200 --> 01:23:23.240
Thanks so much for watching.

1451
01:23:23.400 --> 01:23:24.200
We'll see you guys.

1452
01:23:24.360 --> 01:23:24.640
Bye.