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All right.

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Looking for your live.

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Got it.

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Smart.

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If you are

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tuning in on Facebook,

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feel free to jump over

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and join us

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on Zoom.

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I'll put the chat

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here.

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Awesome.

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We'll give you guys a few minutes.

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I'm going to jump on.

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Hey, Vanessa.

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How's it going?

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Hi, how are you doing?

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I'm trying to fix my audio here.

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But you hear me clearly, right?

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Yes.

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Okay, good.

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Great.

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Hold on.

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Why is this happening?

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One second.

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This is odd.

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Volume is up to 97.

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What's going on here?

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I'm not muted, obviously.

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Who is doing this today?

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You know what?

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I'll put my earphones on.

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That would help.

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One minute.

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One minute.

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I'm not on yet.

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See my earphones?

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Yeah.

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Um.

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But.

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Yeah.

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No one else is on yet.

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So we'll just chill for a second.

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Vanessa is going to get a one-on-one session.

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I'm going to get a one-on-one session.

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Guys.

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This is our dog.

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All right.

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I'm going to get a one-on-one session.

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Yeah, I better get talking.

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Before they all.

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That'd be wonderful.

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Well, I'll just start with my day.

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A little bit of my day.

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I had to get a biopsy done this morning.

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I have a question for you.

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What I did was I recorded before going in.

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I thought maybe I could make it.

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So I started thinking, okay,

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maybe I should just record this.

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I'm not sure if I'm going to use it.

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And encourage people not to be afraid of making sure they get the

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routine checks.

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You know,

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it doesn't mean you have a lack of faith because we do things like

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that.

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But it's like, you know,

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I'm not sure if I'm going to be able to do that.

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So I did a little bit of that.

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I was like, you know, while I was waiting.

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Got pictures of the nurses that were there, you know,

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and just talked a little bit about it.

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I'm just wondering if I should maybe.

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Edit that,

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put something together and share that or would that be off course of

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what I've been doing?

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What's your thoughts?

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The North star question is, well, this content.

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It's not just for people who are younger than you.

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It's for people who are older than you.

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I believe your demographic is younger than you. Right?

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Yeah. They're 18 to 40.

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Five. So kind of right where I'm at.

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They would most likely be finding themselves in that space or getting

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to a point where they're going to have to start doing the routine

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stuff. And I think content like that is definitely searchable content

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and kind of.

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Yes.

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It's just kind of a question for like,

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we want to know if they can, you know,

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if someone done this before, whether it's fun,

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Like I have traveled to Greece and what does that look like?

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And what hotels.

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But restaurants.

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Like, what does a, what is this medical procedure?

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like, or what can I bring? Okay, be a place where you might be

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fine. Like people might be finding first time through this

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video, which would be a really Oh, you know, because people

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right. What is this unknown situation look like? I'm about

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Okay, routine procedure. And then there's someone of you with

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great faith speaking about what does this look like to walk into

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a situation like this with hope and expectation? Good.

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No, right, right. Oh, okay. Good. Yeah. I'm glad I did kind

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of record that. You know, I'm glad I did. Because I said, you

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know, this is real life. Right. And I thought to myself, let me

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just record it, even if it was just for me to share with family

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and friends. But even to put that on my Yeah, you know, women

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of the vine and just kind of, okay, thank you for that.

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Because Yeah, because it's real life, right? And it's like, what

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does it what does all of this stuff that we're talking about

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look like in real life scenarios? So I think it's a

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wonderful illustration. And you know, again, for you as the as

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the kingdom messenger, you just have to decide how much of this

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personal journey do I feel comfortable sharing? Right? And

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exactly the way that I determined that is like, I

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follow my piece. So it sounds like you have peace about like

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sharing this journey and opening it up to others. And so go for

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it. Yeah, I think that's going to be episode four. And then

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I'll follow on with what I did last week. Thank you.

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I would say just one little idea. I saw this actually on a

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video, I'll drop a link. This is totally not on same kind of

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content. But just from like, right, from that standpoint,

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sure, what you can do is just sit in front of the camera and

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talk and just tell the story of what happened, kind of end to

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end. And then while you're talking, just like cut away to a

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photo cut away to like the footage that you've taken. Oh,

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that way. While you're talking, kind of narrate it. And these

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guys did. This is Becky and Chris. And they're just

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photographers. They're not anything kingdom messenger. But

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they did a video today about how they like built this room

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divider. And so they filmed it all the footage of them building

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it and sawing it. But then what they did is after it was all

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finished and done. They just sat in this in their little office

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and just talked to the camera and said, Okay, this is what we

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did. This is how it worked. And then they just cut from that

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back to the B roll of it actually happening and then back.

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And it made it very engaging. I thought because it was like

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about 15 minutes long, which you don't have to make it that long.

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But no, I prefer not to just came out like today. I noticed

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it. So yeah, in the comments, if you want.

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And I think that also makes like your job a little bit easier,

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because you can just tell the story in the order that you want

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to and then bring in those elements of the things that

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you've it makes the editing much it makes it versus like, Oh,

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I have to find a scene for this detail in order to tell this

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detail. Yeah, let me can cut back to you cut back to the

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scenes. Yeah.

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Oh, I like that. I'm gonna do that. I think I'm gonna do that.

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And yeah, I believe I'm gonna I'm gonna work on that and get

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that ready for my fourth episode this week. Yeah. Yeah, thank you

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for that. And I can probably tell the title that around Yeah,

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I titled it like, I don't know how I'm going to title it

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actually. Yeah, my experience with Oh, man, or I'll look at

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some other titles. Maybe Yeah, and look at and kind of see like

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you can again, you can kind of do the auto population. So go on

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YouTube and kind of use those keywords and see what's kind of

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auto populating, you might see some popular searches of like

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how people are searching or what the wording is. Okay. Um, and

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kind of see like what fits like the actual content that you're

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presenting. Right? Right. But, um, yeah, and I and I think, you

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know, make it you know, ways that you can do it again, I

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think it'll make more sense once you tell the story and you kind

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of have your content, but I think what will make it stand

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out if you're finding that there's a lot of content already

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out there on YouTube about like, you know, what does it look like

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to get a mammogram or whatever, you can stand out by speaking

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directly to your who so you know, things like, you know,

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hope and expectation in the midst of the unknown of getting

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a mammogram or I mean, obviously, you want to be a

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little bit tighter than that. But you know, you have that kind

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of the thing that stands out will be the fact that it's not

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just a how to or what this looks like, but you've got the right

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element or the yes element or that Yeah, so many people feel

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like, okay, this is out of all the episodes of all the videos

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out there on this, like this one speaks to me, I want to know

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what this is about. Right, right. Yeah. And that's

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important. That's a major part when I want to add in as well,

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right? You know, drawing from the vine, the true line, right?

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You know, me? Yeah, got to go there. And and even in the midst

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of feeling a little anxiety and what have you, but receiving

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peace and courage, because it took courage to go through that.

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Right? Yeah, I like that. Peace and courage, I think

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be really, those are words that I think, you know, when you

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think of any type of medical procedure, those are the things

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you want, right? Yeah, yeah, he's encouraged. So maybe

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utilizing that in the title somehow, or in your thumbnail,

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even. Okay. Okay. You know, how to receive peace and courage in

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the midst of this, right? Yeah, yeah. Thank you. Yes, thank you.

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Thank you.

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Welcome back. We ended up. Yes. So we can. Yeah. Yeah, I saw

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that we jumped on and you guys had questions about your

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Facebook ads, Facebook, Instagram ads.

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And sorry, we're late guys, because I just saw myself in

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the zoom and freaked out because my hair was like,

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I'm wearing no makeup. This is the first time I've like, a

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mirror today was looking at the screen. So

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it's okay. Like I had to get over and go stop it late and

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just put the thing on. But also I was in the garden. Brennan's

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like it's 10 o'clock. So I apologize because I'm

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okay, that's okay. So

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I know. You're such a natural beauty, Brendan.

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For that question, you had

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might be sharing your screen. Okay.

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Are we right? I think? Well, what was your question? Let me

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Yeah, it was for the Facebook. Yeah. So your specific audience.

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Yeah. Yeah.

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And because as we, as we're getting into it, I'm realizing

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because I've done one Facebook ad, and I stepped out and did

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an ad for this foster care one. But I've noticed, I think I've

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got to tailor. Yeah, my approach, somehow, because on

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Facebook, the different selections that you can have,

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if you can go social causes, but then it goes through all these,

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like, really long protocols. I don't know how, if we pass that,

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you know, because they've got protocols, but I selected

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certain age groups, and it did reach, I think, 231. Like quite a

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lot of people, but yeah, just some hints or some videos that I

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can learn, learn from. Yeah,

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well, the best thing is probably just to do it. If you

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want to, we can kind of look at your audience and see what you

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make. Yeah, make a change. And I'll say Facebook ads is very

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experimental. So like, you could choose an audience, run it for a

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couple days, and then stop it and see what happened and then

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make a few changes. And so these are these calls are helpful,

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because we can just make a few more changes. And then you can

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let it run for a couple more days. And then we'll see. Yeah.

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And you can always and this for anyone, if you're running ads,

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just take a screenshot of some of the results you're seeing and

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some of the numbers, and just tag me in it. And I'm happy to

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give some thoughts about like, what is this? Sometimes you

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don't know if it's good or not, like, if it's costing a dollar

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to get a follower versus someone costing, you know, 50 cents or

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10 cents or set one cent, like, what's normal. And so you know,

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kind of what to shoot for.

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That would be good, because I think I paid $5 Bruce just for

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a, what was it? It was like, Hey, this is a promo Laura and

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Jake, we're interviewing them. Yeah, I did some sort of promo

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like that. Yeah. Okay. Yeah. And yeah. So I'm also aware that

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we're coming out of lockdown, and I haven't colored my hair.

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So I'm going to get over myself right now.

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I haven't colored my hair either. So I got some gray.

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Oh, this is fun. But yeah, that that would be, I think the big

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thing and Lindsay, I just popped in that. I did find it Bruce,

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thanks for showing me where that was. I noticed that. I guess

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that with targeting the audience that takes time. And that's like

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a matter of trial and error. Love to do that. And I think an

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added day was about $5. So just to go for it, because I guess

247
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I'm, I'm trying to target where my audience is, because, you

248
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know, my mom and others are responding. It's actually an

249
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improvement. She's, she's, she's doing good. She's just said that

250
00:14:17.620 --> 00:14:22.980
the video content was great. But I noticed that the video dropped

251
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out a bit. I said, Thanks for the feedback, mum, we'll let you

252
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know when we're experts, but we're going to remain novices.

253
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But I didn't say that.

254
00:14:32.800 --> 00:14:35.540
If you want to share your screen, we can take a look at

255
00:14:35.540 --> 00:14:36.580
it. And

256
00:14:37.560 --> 00:14:40.000
remember how fun it was last time we asked you to share your

257
00:14:40.000 --> 00:14:41.800
screen. Yeah, it's different.

258
00:14:42.640 --> 00:14:46.600
Oh my gosh, Lindsay, you've got such a great memory. I think

259
00:14:46.600 --> 00:14:49.760
that's awesome that you remember that. Because I remember

260
00:14:49.760 --> 00:14:52.800
things like what editing software if you have a Mac or a

261
00:14:52.800 --> 00:14:56.480
PC or an Android, I memorize all those things. Lindsay remembers

262
00:14:56.480 --> 00:14:57.520
important things like

263
00:14:59.200 --> 00:14:59.680
stuff.

264
00:15:00.000 --> 00:15:03.920
I had to go through counseling last time when I was sharing my screen and felt like the world

265
00:15:03.920 --> 00:15:09.440
watching me do it, but that's okay. I've come out the other end now. I'm feeling whole and healed.

266
00:15:11.520 --> 00:15:16.000
I'm just checking. So this is, I'm going to go on to our Facebook, don't we?

267
00:15:16.000 --> 00:15:21.040
Yeah. And you'll go to the business dot Facebook.

268
00:15:21.040 --> 00:15:25.200
Oh yes. I was in that trying to get to your life today. So I'm actually really good.

269
00:15:25.200 --> 00:15:29.280
I feel like good. I've accomplished something trying to get to your life by going into business,

270
00:15:29.280 --> 00:15:36.560
but that's, so you can click on the more tools here and let's see, then there should be an ad

271
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manager. Bruce, how do you get those lines when you teach people? I would love to pay extra for

272
00:15:44.000 --> 00:15:54.080
that, but no, anyone can annotate on zoom calls. It's just like, we can't show you cause we can't

273
00:15:54.160 --> 00:15:59.440
share our screen, but there's an op like where at the top of your zoom, it says like you're

274
00:15:59.440 --> 00:16:04.240
viewing Liam Brendan screen. And the next it says view options. Can you get that little drop down?

275
00:16:04.240 --> 00:16:09.280
There's a little link that says annotate and you can do all kinds of, anyone on the call can

276
00:16:09.280 --> 00:16:14.560
annotate what's happening and you can choose your color. And I normally have my iPad as well, where

277
00:16:14.560 --> 00:16:20.240
I can actually draw it with a pen, but this is great too. Cause I can just highlight stuff and

278
00:16:20.240 --> 00:16:25.120
then you have to clear it. Wow. That's great. Imagine your little daughter laced on the

279
00:16:25.120 --> 00:16:33.680
annotate when she can draw. So let's see. So we got, it says ad set errors. Let's take a look at

280
00:16:33.680 --> 00:16:39.440
that. Let's see what's going on there. If you want to click, if you kind of hover over this blue text,

281
00:16:39.440 --> 00:16:48.320
you see how the word edit just showed up. You can click on it. So let's click on this one,

282
00:16:48.960 --> 00:16:54.160
that middle section. That's the ad set. So we've got a, this is the campaign level. This is the

283
00:16:54.160 --> 00:16:59.680
ad set and that's the ad. So there's kind of three levels to everything. So you click on that middle

284
00:16:59.680 --> 00:17:08.720
one, the ad set. Let's just see what is going on. So 15 million people. And let's scroll down and

285
00:17:08.720 --> 00:17:14.800
look at your audience here. If you kind of go down, so we've got Australia, we've got 18 to 65

286
00:17:15.520 --> 00:17:23.839
year olds. What is, what is your target audience? Look, it's 18 to 30s, but I was thinking there's

287
00:17:23.839 --> 00:17:28.560
a foster care audience for this one. Yeah. So, cause it was Laura and Jake and their foster

288
00:17:28.560 --> 00:17:33.600
carers and they're coming with that lens. Oh, so people who are also like parents,

289
00:17:33.600 --> 00:17:40.080
like foster parents, carers, kinship carers, not just the care leavers, which is my audience care

290
00:17:40.160 --> 00:17:50.560
leavers. Yeah. Okay. Okay. So what we can do is we can change this one and you can run it again,

291
00:17:51.120 --> 00:17:56.000
or let's just take a look. If you don't mind just clicking on that top level one, the actual top

292
00:17:56.000 --> 00:18:01.360
level. Let me just see how, if you scroll to the top here or that is the top, if you want to scroll

293
00:18:01.360 --> 00:18:06.880
down a bit, sorry. And you did $5 and you did a lifetime budget. Okay. So that this one's kind

294
00:18:06.880 --> 00:18:13.520
of done. It's it's we've sort of used it up. And what are you just wanting people to watch the video

295
00:18:13.520 --> 00:18:21.680
or like your page? I'm thinking because the, the goal of being in the 90 day challenge is to grow

296
00:18:21.680 --> 00:18:28.000
my audience. I just, I guess I'm getting mum. She's great. She's a great subscriber. I love her.

297
00:18:31.680 --> 00:18:35.920
And I realized the value of having mum. I mean, she's, she's just so encouraging. I,

298
00:18:35.920 --> 00:18:41.040
I tease her, but she's encouraging, but you know, like there's my auntie that comes on live

299
00:18:41.040 --> 00:18:44.560
and I'm like, hi, auntie Jude. I'm going live in two minutes. I can't talk right now.

300
00:18:44.560 --> 00:18:50.240
So I'm trying to expand my audience. And I know I've got 600 in Facebook, but I know they're not

301
00:18:50.240 --> 00:18:55.680
all liking my, like a lot of them. I'll get a lot of views for those, like, you know, those short

302
00:18:55.680 --> 00:19:05.200
little what's those little reels that you do. Yeah. Yeah. So again, let's start from scratch.

303
00:19:05.200 --> 00:19:10.000
I think I kind of know what you're looking for, but if you hit this X at the top there.

304
00:19:10.560 --> 00:19:14.880
Yep. Because what we can, so you have a video and that creative that you ran there was you

305
00:19:14.880 --> 00:19:20.080
saying like, hey, we just filmed this interview. Click here to go, to go watch it.

306
00:19:20.080 --> 00:19:23.760
I think so. Something, something like that. Okay. Just show what it is.

307
00:19:24.560 --> 00:19:32.160
So one thing that works really well is, so here's what we can do. We can build the campaign now,

308
00:19:32.160 --> 00:19:37.120
and then you can just plug the video in after this. So we'll target it and we'll, we'll build

309
00:19:37.120 --> 00:19:41.280
it all in the right place. What we found works really well, just, especially as a good starting

310
00:19:41.280 --> 00:19:46.880
point for Facebook ads is to create, take a piece of your content. Now I know your interview was

311
00:19:46.880 --> 00:19:52.320
20, 30 minutes. But if you could take a clip of that, maybe like three, four minutes of that.

312
00:19:52.880 --> 00:19:57.280
And yeah, cause people may not like want to, they're not going to watch a 30 minute thing

313
00:19:57.280 --> 00:19:59.920
if they don't know you, but they may watch a couple minutes and you can.

314
00:20:00.000 --> 00:20:04.280
just say like, um, like pick, pick something out of that interview.

315
00:20:04.280 --> 00:20:09.000
Obviously, maybe your guest speaking that, like, you're like, this was, this

316
00:20:09.000 --> 00:20:11.400
resonates with me or like, it can be, it can be a minute.

317
00:20:11.400 --> 00:20:12.160
It can be two minutes.

318
00:20:12.160 --> 00:20:12.440
Yeah.

319
00:20:12.480 --> 00:20:15.720
It doesn't, however, but just a clip of like the, not the whole interview, but a

320
00:20:15.720 --> 00:20:18.960
clip of it, and then just put that in front of a lot of people that you think

321
00:20:18.960 --> 00:20:24.420
would, uh, would enjoy that would, uh, it would appeal to that, that audience.

322
00:20:24.420 --> 00:20:28.600
And then the goal for there would be to like the page, cause you do want to give

323
00:20:28.600 --> 00:20:32.560
them something versus a video that says, Hey, click on the link to go watch the

324
00:20:32.560 --> 00:20:35.760
real, cause you're not really giving them any substance with that.

325
00:20:36.000 --> 00:20:39.200
Um, cause you're asking for people, it's like an exchange, right?

326
00:20:39.260 --> 00:20:42.160
Even though I'm not paying you, I am liking your page, which I

327
00:20:42.160 --> 00:20:44.200
have to social costs there.

328
00:20:44.680 --> 00:20:49.280
Um, so let's, if you click create here, we'll start one from scratch.

329
00:20:49.520 --> 00:20:53.160
Um, and, and I see you do that as like an event.

330
00:20:53.160 --> 00:20:57.880
So let's do, um, let's do engagement there.

331
00:20:58.600 --> 00:21:06.960
Um, and, and then can I just say a quick shout out to my husband?

332
00:21:06.960 --> 00:21:08.080
He's learning DaVinci.

333
00:21:08.280 --> 00:21:11.760
So it rests on his shoulders to do this one minute clip.

334
00:21:11.760 --> 00:21:16.000
Cause I, you're going to learn Facebook ads and he's doing DaVinci.

335
00:21:16.000 --> 00:21:16.480
That's good.

336
00:21:17.360 --> 00:21:17.800
Yeah.

337
00:21:18.000 --> 00:21:22.480
You're becoming the expert Facebook ads and you're the expert of editing.

338
00:21:22.480 --> 00:21:24.360
Cause I get scared of that sort of software.

339
00:21:24.680 --> 00:21:25.080
No way.

340
00:21:25.640 --> 00:21:33.080
Um, we'll just choose page likes there and then hit continue.

341
00:21:37.600 --> 00:21:38.680
And then let's go.

342
00:21:38.720 --> 00:21:46.560
Um, so here, if you scroll down a little bit here, um, uh, where, um,

343
00:21:47.080 --> 00:21:50.920
special ed categories, no, you don't need to do that.

344
00:21:50.960 --> 00:21:53.880
Um, just say show more options here.

345
00:21:53.880 --> 00:21:55.400
Sorry, I'm not seeing.

346
00:21:58.400 --> 00:21:59.560
Okay.

347
00:21:59.600 --> 00:22:00.120
Why is it?

348
00:22:00.200 --> 00:22:00.560
Okay.

349
00:22:00.640 --> 00:22:03.720
Let's just jump over to this new page likes ad set here.

350
00:22:05.400 --> 00:22:07.120
Um, okay.

351
00:22:07.120 --> 00:22:10.280
So the daily budget, you probably don't want to spend $25, but you can start

352
00:22:10.280 --> 00:22:13.040
with like three bucks, five bucks a day.

353
00:22:13.520 --> 00:22:15.560
And we always want to do daily budget.

354
00:22:15.680 --> 00:22:18.080
Um, generally that's, I wouldn't do a lifetime.

355
00:22:18.680 --> 00:22:20.280
Um, it's just what you had before.

356
00:22:20.360 --> 00:22:25.000
So for the, you did an event promotion the last time, which is good.

357
00:22:25.000 --> 00:22:28.000
So that would a lifetime budget's fine because the event's going to happen.

358
00:22:28.000 --> 00:22:30.840
And then after that event, it doesn't look at this irrelevance.

359
00:22:30.840 --> 00:22:31.160
Right.

360
00:22:31.280 --> 00:22:32.280
Cause the events happened.

361
00:22:32.600 --> 00:22:36.320
So this is something we want to just be able to turn on and off at any point, and

362
00:22:36.320 --> 00:22:39.080
it will just, you know, slowly build up your audience.

363
00:22:39.600 --> 00:22:42.800
Um, so you can, and so you can put it at $5 a day or something.

364
00:22:43.280 --> 00:22:48.600
Um, and then just pause it, you know, after a couple of days, or you can, you

365
00:22:48.600 --> 00:22:49.440
know, unpause it.

366
00:22:49.440 --> 00:22:51.880
So let's just change that to five.

367
00:22:52.960 --> 00:22:55.880
And how do you pause and unpause if you didn't want to do that?

368
00:22:55.920 --> 00:22:57.720
There's very, yeah.

369
00:22:58.160 --> 00:23:00.560
So this is kind of helpful.

370
00:23:00.640 --> 00:23:04.000
It doesn't really mean a whole lot, but it does give you a reference point.

371
00:23:04.000 --> 00:23:09.280
Like the key thing here is your audience right now is 15.5 million people.

372
00:23:09.640 --> 00:23:11.960
Um, which is way too many people.

373
00:23:12.040 --> 00:23:15.240
Um, so we're going to try and narrow that down a little bit.

374
00:23:15.680 --> 00:23:21.000
And then it's estimating you'll get for $5, you'll get 14 likes a day, which is

375
00:23:21.000 --> 00:23:23.840
not, it's probably not accurate either.

376
00:23:23.920 --> 00:23:29.360
Um, so it's, it's just sort of a, it's trying to use that algorithm to guess

377
00:23:29.360 --> 00:23:32.800
that what it may be, but don't over, don't worry too much about those numbers.

378
00:23:33.200 --> 00:23:33.440
Yep.

379
00:23:33.480 --> 00:23:40.200
Um, so, uh, let's go down to a little, um, and we'll keep going down here.

380
00:23:41.200 --> 00:23:48.840
And, um, then here let's choose, um, you've got Australia and that's good.

381
00:23:49.440 --> 00:23:52.200
And we can, um, just change the age.

382
00:23:52.240 --> 00:23:57.080
I think it would be worth going to like 55 or maybe 50, 65 plus includes

383
00:23:57.120 --> 00:23:59.600
everyone who's 66 all the way to a hundred.

384
00:24:00.080 --> 00:24:02.960
And so it's a huge, huge audience actually on Facebook.

385
00:24:03.520 --> 00:24:08.640
Um, so I would go to your demographic, like whatever you think.

386
00:24:09.600 --> 00:24:11.400
I'm happy to maybe 32.

387
00:24:11.960 --> 00:24:12.360
Okay.

388
00:24:12.440 --> 00:24:12.920
Let's start.

389
00:24:13.520 --> 00:24:14.200
Let's just see.

390
00:24:15.440 --> 00:24:21.160
Um, so let's, so right now we've got no, um, detailed targeting.

391
00:24:21.160 --> 00:24:24.480
So if you hover over this and you hit edit, yeah.

392
00:24:25.320 --> 00:24:29.400
Um, so now we can choose, um, you can actually just, have you tried just

393
00:24:29.400 --> 00:24:31.920
typing like foster care or foster?

394
00:24:32.320 --> 00:24:34.560
I haven't, I just went into their categories.

395
00:24:34.640 --> 00:24:37.160
Um, yeah, I know their categories are terrible.

396
00:24:37.160 --> 00:24:39.560
Um, foster care.

397
00:24:40.400 --> 00:24:42.040
Uh, worker, let's try that.

398
00:24:42.200 --> 00:24:43.120
It just says one.

399
00:24:43.160 --> 00:24:44.800
Now that's going to be a very tiny audience.

400
00:24:44.800 --> 00:24:49.240
So you see here where it says nine, right there, it says 9,000.

401
00:24:49.600 --> 00:24:54.040
Yeah, that's a tiny little audience, but that is 9,000 foster care people.

402
00:24:54.480 --> 00:24:55.640
No, she's hovered over.

403
00:24:56.320 --> 00:24:56.680
I'm sorry.

404
00:24:56.680 --> 00:24:58.120
Let's do that one up there.

405
00:24:58.720 --> 00:24:59.320
Oh, sorry.

406
00:24:59.560 --> 00:25:00.000
That's okay.

407
00:25:00.000 --> 00:25:03.360
It's only 45, 4200. So it's a little small.

408
00:25:04.800 --> 00:25:05.760
Let's make it bigger.

409
00:25:08.640 --> 00:25:13.120
Okay, so let's just go ahead and click on that. So and you're

410
00:25:13.120 --> 00:25:15.560
going to add a bunch to this. So we're going to have foster

411
00:25:15.560 --> 00:25:19.360
care. So now it's going to be tiny, right? Like this is only

412
00:25:19.520 --> 00:25:23.360
1000 people. So that's, that's way too small. So let's keep

413
00:25:23.360 --> 00:25:27.120
that. So now let's hit the word suggestions here. And let's see

414
00:25:27.120 --> 00:25:30.640
what it recommends. suggestions.

415
00:25:34.920 --> 00:25:39.600
Try one more time. Yep. Suggestion right now. Okay,

416
00:25:39.720 --> 00:25:44.840
let's just type. Let's say like, just write the word foster. Do

417
00:25:44.840 --> 00:25:45.400
we try that?

418
00:25:46.440 --> 00:25:49.400
Well, let me ask you guys, like, what are some keywords

419
00:25:49.400 --> 00:25:54.120
within your industry that people would be identifying as are you

420
00:25:54.160 --> 00:25:55.520
or have interest in?

421
00:25:55.960 --> 00:26:02.640
I reckon care leavers. But then that's not

422
00:26:02.680 --> 00:26:04.520
what do I care caregiver?

423
00:26:04.880 --> 00:26:07.560
Well, that's a different, different. Yeah. But I might

424
00:26:07.560 --> 00:26:08.080
try.

425
00:26:10.360 --> 00:26:13.000
Yeah, go on. Yeah, try it. Try your

426
00:26:13.640 --> 00:26:15.600
I've got Brendan speaking in my ear as well.

427
00:26:18.040 --> 00:26:20.320
I'm just thinking residential.

428
00:26:20.640 --> 00:26:21.160
Okay.

429
00:26:23.360 --> 00:26:24.400
Councillor.

430
00:26:24.640 --> 00:26:26.040
Yeah, there it is.

431
00:26:27.400 --> 00:26:30.360
Okay, that was a good one. That was what I think that was like

432
00:26:30.360 --> 00:26:31.120
70.

433
00:26:32.680 --> 00:26:34.360
Yeah, nice.

434
00:26:35.560 --> 00:26:39.200
And no, I so at some point when we put enough in here, then the

435
00:26:39.200 --> 00:26:42.480
suggestions will start to suggest things that are similar,

436
00:26:42.480 --> 00:26:43.240
but not yet.

437
00:26:45.000 --> 00:26:47.720
So let's also let's let's go ahead and widen that to maybe

438
00:26:47.720 --> 00:26:49.920
like 4045.

439
00:26:50.480 --> 00:26:53.520
Because that's going to do what you may find is a lot of people

440
00:26:53.520 --> 00:26:57.880
who are identifying with that are much before to like a Yeah,

441
00:26:57.880 --> 00:27:02.240
50. Sure. Let's just see. Again, this is it. This is one test.

442
00:27:02.280 --> 00:27:06.120
Yeah. So we did go to three, we're at like a few 1000. Now

443
00:27:06.120 --> 00:27:09.840
we're at seven, almost 17,000. We want this at least 100,000

444
00:27:09.880 --> 00:27:14.200
really 500,000 would be a better place to be in.

445
00:27:15.840 --> 00:27:16.640
So

446
00:27:17.280 --> 00:27:18.640
no, it's not there. Yeah.

447
00:27:19.880 --> 00:27:22.400
You can. So and I'm also wondering if there's people that

448
00:27:22.400 --> 00:27:25.440
are kind of interested in like, adoption. Yeah, is that

449
00:27:25.440 --> 00:27:29.280
something because it or is that you have to educate us a little

450
00:27:29.280 --> 00:27:33.560
bit? Because I'm just thinking of it's definitely foster care.

451
00:27:33.560 --> 00:27:41.200
It's residential care. But it's in. Yes. Thank you, honey. It's

452
00:27:41.800 --> 00:27:42.640
out of home care.

453
00:27:44.280 --> 00:27:47.680
At a high with a space space. Oh, yeah.

454
00:27:52.600 --> 00:27:58.120
So I was trying to think of it in my head. So it's foster care

455
00:27:58.120 --> 00:28:01.440
residential care, but it's also leaving care. Maybe I'll go

456
00:28:01.440 --> 00:28:08.640
leaving here. No suggestion. Nothing coming up. No, I'm

457
00:28:08.760 --> 00:28:11.200
no, I'm homeless, homeless.

458
00:28:12.840 --> 00:28:14.920
Youth. So there's homeless shelter.

459
00:28:16.440 --> 00:28:21.440
This is definitely a big one. Maybe. Yeah. But that's a lot of

460
00:28:21.520 --> 00:28:26.280
people. National Coalition for homeless veterans. Are there

461
00:28:26.280 --> 00:28:31.880
organizations that you guys that are kind of well known or things

462
00:28:31.880 --> 00:28:36.880
that people within your industry would identify with or like I'm

463
00:28:36.880 --> 00:28:40.200
thinking big ones like like any national any national

464
00:28:40.200 --> 00:28:43.120
organizations that are specifically working with foster

465
00:28:43.120 --> 00:28:49.920
care? There are there. It's better futures is a better

466
00:28:49.920 --> 00:28:54.160
futures. No big thing, but there's no sometimes if they

467
00:28:54.160 --> 00:28:56.960
don't have a big enough audience, they won't pop up. But

468
00:28:56.960 --> 00:28:59.360
you always want to check it's gonna be I think you're gonna

469
00:28:59.360 --> 00:29:03.000
have to go a little vague on it. I would try some hitting into

470
00:29:03.000 --> 00:29:06.840
like the adoption area if I was running your Facebook ads as

471
00:29:06.840 --> 00:29:10.200
an agency, like I would try it. It's kind of a shotgun approach.

472
00:29:10.200 --> 00:29:13.560
So you're just getting people who if they're interested, if

473
00:29:13.560 --> 00:29:16.480
they've shown any interest in adoption, foster care, in my

474
00:29:16.480 --> 00:29:21.520
mind is is close, but it's not what you're looking for. But I

475
00:29:21.520 --> 00:29:26.880
know that if you'll grab people who are that similar heartbeat.

476
00:29:27.400 --> 00:29:31.040
Yeah, that's true. And you know what, in Australia, like

477
00:29:31.040 --> 00:29:33.280
adoption, I know some people that have adopted, it's not as

478
00:29:34.200 --> 00:29:38.040
big as America. But, but it doesn't mean it's not because

479
00:29:38.040 --> 00:29:42.720
they always go into like this kinship care or what's the other

480
00:29:42.720 --> 00:29:45.920
things that they do? They, they put kinship care, which is like

481
00:29:45.920 --> 00:29:47.360
family members. Yeah.

482
00:29:56.760 --> 00:29:58.480
Is that because I didn't push browse?

483
00:29:59.000 --> 00:30:00.080
No, it's just

484
00:30:00.000 --> 00:30:03.640
It's searching when you let's go to adoption, it's going to be

485
00:30:03.640 --> 00:30:08.880
huge. I think that's 47 million, but you could yeah, adopt. Maybe

486
00:30:08.880 --> 00:30:12.800
we do a, but you might want to try things like, it's like I

487
00:30:12.800 --> 00:30:16.160
wonder adoption, right? Like teenage adoption, or?

488
00:30:17.120 --> 00:30:18.160
Yep, that's true.

489
00:30:18.320 --> 00:30:21.280
Because it's people that are right at that youth worker.

490
00:30:21.280 --> 00:30:23.640
Let's just let's do that. As I learned, that's a good

491
00:30:23.640 --> 00:30:24.320
audience.

492
00:30:26.400 --> 00:30:27.040
The

493
00:30:27.040 --> 00:30:32.200
app. I think there was like adoption counselor, because

494
00:30:32.200 --> 00:30:35.000
that's or something because, or it could even be like something

495
00:30:35.000 --> 00:30:36.080
around counseling.

496
00:30:37.520 --> 00:30:39.960
Yeah, because those are job titles. Again, you're gonna be I

497
00:30:39.960 --> 00:30:44.880
mean, you're who remind us you're who are the people who

498
00:30:44.880 --> 00:30:49.760
are coming out of care, right? They're like those young adults.

499
00:30:49.920 --> 00:30:53.680
Yeah, yeah. They're coming out of care. Yeah, you might want to

500
00:30:53.680 --> 00:30:57.040
when you're initially kind of building this audience. And

501
00:30:57.080 --> 00:30:59.760
right versus talking about the shotgun approach is making a

502
00:30:59.760 --> 00:31:02.280
little bit wider, because you might be reaching people who

503
00:31:02.280 --> 00:31:06.400
have the job title of like, adoption care, foster care, who

504
00:31:07.400 --> 00:31:09.480
would be interested in following what you guys are doing,

505
00:31:09.480 --> 00:31:12.200
because they're working with these people as well. They

506
00:31:12.200 --> 00:31:15.040
might, they're like a secondary who, but there might help you

507
00:31:15.040 --> 00:31:15.920
get to your who

508
00:31:16.560 --> 00:31:21.000
totally, I would say, like, to go even further, I would say

509
00:31:21.000 --> 00:31:24.760
like, you're only in primary audiences, the people that are

510
00:31:24.760 --> 00:31:28.840
beyond this watching that need resources to go help the people

511
00:31:28.840 --> 00:31:31.760
who are coming out of foster care. I actually, I don't think

512
00:31:31.760 --> 00:31:37.000
you're gonna be able to target. Yeah, because then again, Amber

513
00:31:37.000 --> 00:31:41.600
saying that, which Hi, Amber, it's been a while. Amber, what

514
00:31:41.600 --> 00:31:43.680
have we been doing without having all these comments

515
00:31:43.680 --> 00:31:48.800
dropping in while we chatting? But because I think because

516
00:31:49.320 --> 00:31:55.720
people, one, I can say the younger the audience, the less

517
00:31:55.720 --> 00:31:57.440
likely they're on Facebook,

518
00:31:57.480 --> 00:32:01.080
like you would reach, you would reach like those like, late

519
00:32:01.080 --> 00:32:07.400
teens more on TikTok, or, yeah, or even Instagram than Facebook,

520
00:32:07.440 --> 00:32:10.440
but it doesn't make what you're doing on Facebook irrelevant, to

521
00:32:10.440 --> 00:32:14.240
your point, because it's difficult people who are bridges

522
00:32:14.240 --> 00:32:15.280
to those.

523
00:32:15.480 --> 00:32:18.520
Yeah. And I think it will, they'll play together, right?

524
00:32:18.520 --> 00:32:20.960
Like, people will self identify and be like, Oh, this is a

525
00:32:20.960 --> 00:32:24.320
helpful resource. I'm going to share this with my network. And

526
00:32:24.320 --> 00:32:27.960
I'm plugged into this, you know, these group of people. So

527
00:32:29.720 --> 00:32:34.000
I thinking Bruce and Lindsay, what you're saying is really

528
00:32:34.000 --> 00:32:38.040
interesting to me, because the kids that we're interviewing,

529
00:32:39.040 --> 00:32:44.040
one of them's like, like, he's voted the Australian Young

530
00:32:44.040 --> 00:32:47.240
Person of the Year because of all of his advocacy work. So I

531
00:32:47.240 --> 00:32:50.720
think I'm trying to find all these subjects, but he might be

532
00:32:50.720 --> 00:32:55.320
good on Sunday to have a chat to what, you know, like looking at

533
00:32:55.360 --> 00:32:58.040
our profile of our audience, like what you gave us in the

534
00:32:58.040 --> 00:33:02.680
first session. What are there? Where are they? Where are his

535
00:33:02.720 --> 00:33:05.200
because he's 28. And they're the young people that we're

536
00:33:05.200 --> 00:33:09.920
targeting the ones that are 10 years on. So yeah, I think he'll

537
00:33:09.920 --> 00:33:14.960
be good at, like, additionally, leading us to different things

538
00:33:14.960 --> 00:33:17.880
to put, like showing us their interests, because even right

539
00:33:17.880 --> 00:33:20.880
now, I'm sort of guessing where they are. And sometimes they

540
00:33:20.880 --> 00:33:23.560
come to our door and take our furniture as we're moving. And

541
00:33:23.560 --> 00:33:25.600
we're like, Oh, they're on Facebook. But I thought they're

542
00:33:25.600 --> 00:33:30.040
all on TikTok. And I, yeah, we're, we're a little bit away

543
00:33:30.040 --> 00:33:32.520
from having three minute and one minute videos on TikTok, because

544
00:33:32.520 --> 00:33:34.160
we're going to learn that, but we want to get there really

545
00:33:34.160 --> 00:33:37.600
quickly. So we can attract them, because I'm just like, I haven't

546
00:33:37.600 --> 00:33:40.920
got a three minute video. Or a one minute, I just want a one

547
00:33:40.920 --> 00:33:42.880
minute one. But we will get there.

548
00:33:43.840 --> 00:33:45.800
Yeah, and this is all foundational work that you're

549
00:33:45.800 --> 00:33:49.360
doing, too. So like, it's not, it's definitely worth, like

550
00:33:49.400 --> 00:33:52.480
doing, like, for instance, like my target audience with posture

551
00:33:52.520 --> 00:33:56.440
is millennials. So they're, it's not that they're not on

552
00:33:56.440 --> 00:33:59.280
Facebook, I'm a millennial, I'm on Facebook. But what I've found

553
00:33:59.280 --> 00:34:03.160
with the Facebook audience that I'm engaging with, they're

554
00:34:03.160 --> 00:34:07.000
older, often, they're like the millennials parents, maybe even

555
00:34:07.000 --> 00:34:10.600
grandparents, but they are sharing it. Like, I've had

556
00:34:10.600 --> 00:34:13.679
people say, hey, I've shared this with my small group of, you

557
00:34:13.679 --> 00:34:15.560
know, young women that I'm leading like that. But then on

558
00:34:15.560 --> 00:34:19.159
Instagram, or TikTok, I'm also I'm reaching like, the actual

559
00:34:19.159 --> 00:34:23.719
millennial. Yeah. So it's like a very, yeah, well, you found out

560
00:34:23.719 --> 00:34:27.560
that's where they were. That's like, not at the start, but you

561
00:34:27.560 --> 00:34:28.239
discovered that.

562
00:34:29.560 --> 00:34:34.120
Yeah. So I 100% want to get this dialed in for you guys before

563
00:34:34.840 --> 00:34:40.440
we stop talking. Sorry, it's fine. Water. If we want to we

564
00:34:40.440 --> 00:34:43.320
can try I think this is good. We can maybe add one or two more.

565
00:34:43.360 --> 00:34:49.520
But I just don't know if there's anything like you said youth

566
00:34:49.520 --> 00:34:53.080
working as you said, advocacy, foster care advocate or

567
00:34:53.080 --> 00:34:54.280
something like that might work.

568
00:34:54.320 --> 00:34:59.240
Yeah. I was thinking of what are they called?

569
00:35:00.000 --> 00:35:07.440
Yeah, I had to think of something.

570
00:35:07.440 --> 00:35:08.440
It's extend...

571
00:35:08.440 --> 00:35:09.440
Timestretch.

572
00:35:09.440 --> 00:35:10.440
Timestretch.

573
00:35:10.440 --> 00:35:22.880
Yeah, it's gonna be such a small niche, I think, unless they're the Red Cross or something

574
00:35:22.880 --> 00:35:27.240
massive, it's not gonna show up here.

575
00:35:27.240 --> 00:35:33.680
But I mean, youth, not youth ministry, participation might be, is there any, because that's the

576
00:35:33.680 --> 00:35:46.040
big thing in my, you know, getting your voice in, but, oh, youth advocacy, sorry.

577
00:35:46.040 --> 00:35:53.640
Advocates, oh, there was, yeah, that was coming up, didn't it?

578
00:35:53.640 --> 00:35:55.520
And then there's advocates for youth.

579
00:35:55.520 --> 00:35:58.480
So both of those, yeah, try that one again.

580
00:35:58.480 --> 00:36:06.520
I think, I don't think that, there was, if you, yeah, if you type youth, like, A.D.,

581
00:36:06.520 --> 00:36:10.480
there was like, youth activism, youth voice.

582
00:36:10.480 --> 00:36:11.480
Yeah.

583
00:36:11.480 --> 00:36:16.520
Youth voice is big.

584
00:36:16.520 --> 00:36:22.360
You could try, there was one called advocates for youth, I think.

585
00:36:22.440 --> 00:36:23.440
Oh, there you go.

586
00:36:23.440 --> 00:36:26.440
Yeah, it's not big, it's 37,000, it's not.

587
00:36:26.440 --> 00:36:42.680
There you go, oh, that's only 6,000, so again, you're kind of hitting the same people now,

588
00:36:42.680 --> 00:36:48.520
like when you added that, it's at 434 right here, and you added that other one for 6,000,

589
00:36:48.520 --> 00:36:51.720
and it's really not changing it.

590
00:36:51.800 --> 00:37:03.720
What about youth justice?

591
00:37:05.800 --> 00:37:06.300
Nope.

592
00:37:07.320 --> 00:37:13.800
There is, if you do, like, justice, what is it?

593
00:37:15.480 --> 00:37:16.680
Social justice?

594
00:37:16.680 --> 00:37:17.960
Social justice, or?

595
00:37:17.960 --> 00:37:18.680
It's pretty broad.

596
00:37:19.640 --> 00:37:22.120
16 million, but it could be.

597
00:37:27.720 --> 00:37:29.800
It doesn't hurt to try it, because.

598
00:37:29.800 --> 00:37:39.640
Yeah, I think, I mean, care relief, relief agency, healthcare, caregiver, now that's

599
00:37:39.640 --> 00:37:41.800
different, we decided, carer.

600
00:37:42.680 --> 00:37:46.600
Is family services, like, something that is in Australia?

601
00:37:46.600 --> 00:37:49.080
Yeah, there is, Brendan works in it.

602
00:37:50.440 --> 00:37:51.160
You give it a go.

603
00:37:52.040 --> 00:38:03.000
Try, yeah, space, and then say family services, sorry, see if that, LDS, family, yeah, but

604
00:38:03.000 --> 00:38:03.640
family service.

605
00:38:03.640 --> 00:38:08.120
Open adoption, adoption family services, that's only 890, it's not worth it.

606
00:38:09.320 --> 00:38:10.760
Protective services.

607
00:38:10.760 --> 00:38:11.720
There's protective, yeah.

608
00:38:13.400 --> 00:38:13.800
Community.

609
00:38:13.800 --> 00:38:16.360
There you go, that's 8.6 million, that's a good one.

610
00:38:17.560 --> 00:38:18.440
What do we got?

611
00:38:18.440 --> 00:38:21.880
Okay, 490, so we're definitely getting in the zone now.

612
00:38:25.400 --> 00:38:29.960
I don't know why the suggestion thing's not popping up for us, that would be very helpful.

613
00:38:29.960 --> 00:38:32.520
This is because this is Australian Facebook.

614
00:38:32.520 --> 00:38:32.760
Yeah.

615
00:38:32.760 --> 00:38:33.640
That's right.

616
00:38:33.640 --> 00:38:34.920
It doesn't have all the features.

617
00:38:34.920 --> 00:38:35.880
Everything's upside down.

618
00:38:39.320 --> 00:38:42.040
It's because Facebook's in lockdown in Australia.

619
00:38:42.600 --> 00:38:43.080
That's right.

620
00:38:44.360 --> 00:38:45.560
I found one, Bruce.

621
00:38:46.920 --> 00:38:49.960
Sense of humor.

622
00:38:49.960 --> 00:38:51.800
There's no need, it's needed and necessary.

623
00:38:53.560 --> 00:38:57.400
And there was a few, when we did family services, I don't know if there was other ones,

624
00:38:57.400 --> 00:38:59.080
they said there was family legal.

625
00:38:59.080 --> 00:39:01.720
Oh, protective services, is that something that would be?

626
00:39:02.600 --> 00:39:06.760
There's a lot of youth mental health stuff, but then look, that doesn't even come up.

627
00:39:06.760 --> 00:39:07.000
Yeah.

628
00:39:08.120 --> 00:39:16.280
Mental health will be massive, and just try to go, let's just go back to this family

629
00:39:16.280 --> 00:39:16.840
services.

630
00:39:16.840 --> 00:39:18.520
I think there was one or two other ones there.

631
00:39:22.200 --> 00:39:23.000
There was something else.

632
00:39:23.800 --> 00:39:24.840
Protective services.

633
00:39:25.400 --> 00:39:26.600
Yeah, I mean, maybe.

634
00:39:27.400 --> 00:39:32.120
No, I thought they were, child protection's a big area.

635
00:39:32.120 --> 00:39:32.840
Yeah.

636
00:39:32.840 --> 00:39:34.360
But I don't know if they're on Facebook.

637
00:39:35.400 --> 00:39:36.040
Yeah, I don't know.

638
00:39:36.840 --> 00:39:39.880
What about, yeah, we'll try this one first.

639
00:39:39.880 --> 00:39:41.720
There we go, yeah, 2.6 million.

640
00:39:42.760 --> 00:39:43.560
Let's do that one.

641
00:39:44.520 --> 00:39:46.520
Just, yeah, let's click on that.

642
00:39:46.520 --> 00:39:48.120
I feel like we're good.

643
00:39:48.120 --> 00:39:51.960
I would say, let's, yeah, so we're at five, there we go, we said 500 was a good sweet

644
00:39:51.960 --> 00:39:52.280
spot.

645
00:39:52.280 --> 00:39:54.120
So, again, try it.

646
00:39:54.120 --> 00:39:57.320
This is a very small niche audience.

647
00:39:58.920 --> 00:39:59.320
I.

648
00:40:00.000 --> 00:40:03.280
this homelessness one, I think is like 60 million episodes.

649
00:40:03.280 --> 00:40:05.040
That's your biggest one.

650
00:40:05.040 --> 00:40:08.080
So I would go ahead and run the ads with this audience.

651
00:40:08.080 --> 00:40:10.200
And then if it doesn't, it's not really taking,

652
00:40:10.200 --> 00:40:12.480
I would start pulling out the really generic,

653
00:40:12.480 --> 00:40:15.920
to me, the more generic ones, like homelessness.

654
00:40:15.920 --> 00:40:17.840
Okay. Yeah.

655
00:40:17.840 --> 00:40:22.280
And, and this is very specific to Australia, right?

656
00:40:22.280 --> 00:40:24.200
You guys don't want to go outside,

657
00:40:24.200 --> 00:40:26.960
but you want to keep it all inside of Australia.

658
00:40:26.960 --> 00:40:28.240
I could go outside.

659
00:40:28.240 --> 00:40:29.240
I think we could go outside

660
00:40:29.240 --> 00:40:32.480
because we've got a couple of people in the States

661
00:40:32.480 --> 00:40:37.040
that are ex-foster carers, kids in foster care,

662
00:40:37.040 --> 00:40:39.720
and they're now, you know, athletes and things like that.

663
00:40:39.720 --> 00:40:43.240
So maybe three or four that we connect with.

664
00:40:44.120 --> 00:40:45.720
So that would, what would you call,

665
00:40:45.720 --> 00:40:47.600
what do you call it in the States?

666
00:40:48.680 --> 00:40:51.080
I mean, foster care is what it is.

667
00:40:51.080 --> 00:40:52.880
Foster families, foster care.

668
00:40:52.880 --> 00:40:56.080
Foster care is what we call it.

669
00:40:56.080 --> 00:40:57.920
So if we go to Tennessee.

670
00:40:57.920 --> 00:41:01.120
So, yeah, I would, let's leave it.

671
00:41:01.120 --> 00:41:03.920
Can we create a different audience for that and to test it?

672
00:41:03.920 --> 00:41:06.280
Unfortunately, Australia and U.S.

673
00:41:06.280 --> 00:41:08.640
are like some of the absolute biggest,

674
00:41:08.640 --> 00:41:10.880
I mean, the most expensive audiences to try and reach.

675
00:41:10.880 --> 00:41:13.480
So let's just start, since we're starting small,

676
00:41:14.360 --> 00:41:15.200
let's start there.

677
00:41:15.200 --> 00:41:18.080
I think, I think this is a good starting point.

678
00:41:18.080 --> 00:41:20.360
I would, if you want to scroll down,

679
00:41:20.360 --> 00:41:22.760
we can go see if there's anything else or,

680
00:41:22.760 --> 00:41:25.080
and you can come back and keep adding.

681
00:41:26.040 --> 00:41:27.000
Get out of there, Lee.

682
00:41:27.000 --> 00:41:28.800
I get addicted to this.

683
00:41:28.800 --> 00:41:30.720
Yeah, you can, I mean, and that's the thing is you can.

684
00:41:30.720 --> 00:41:32.200
Yeah, you'll get ideas.

685
00:41:32.200 --> 00:41:35.040
Yeah, and it'll make more sense when the,

686
00:41:35.040 --> 00:41:37.040
like we run this for a couple of days and you'll say,

687
00:41:37.040 --> 00:41:40.040
okay, consistently we're getting 30 likes a day

688
00:41:40.040 --> 00:41:41.240
or 50 likes a day.

689
00:41:42.360 --> 00:41:43.960
Yeah, I've just heard Brendan

690
00:41:43.960 --> 00:41:46.080
sacrifice his coffee for these ads.

691
00:41:46.080 --> 00:41:47.920
That's so nice of you, Brendan.

692
00:41:47.920 --> 00:41:48.840
So nice.

693
00:41:48.840 --> 00:41:50.280
You know, it's just going to help change the world

694
00:41:50.280 --> 00:41:51.120
and change lives.

695
00:41:51.120 --> 00:41:51.960
So.

696
00:41:51.960 --> 00:41:53.520
That's not going to happen.

697
00:41:55.080 --> 00:41:55.920
Yeah.

698
00:41:59.200 --> 00:42:02.080
So one thing you can try, which has been working well

699
00:42:02.080 --> 00:42:05.040
is this detailed targeting expansion.

700
00:42:05.040 --> 00:42:08.160
If you check that, this number is going to go crazy.

701
00:42:08.160 --> 00:42:09.960
Cause basically what you've said is like,

702
00:42:09.960 --> 00:42:13.320
hey, Facebook, if you think you can find someone better,

703
00:42:13.320 --> 00:42:15.600
try and, you try and find someone better.

704
00:42:16.640 --> 00:42:19.680
So I typically run one ad set with it

705
00:42:19.680 --> 00:42:21.160
and I run one ad set without it

706
00:42:21.160 --> 00:42:22.960
and we see which one works better.

707
00:42:23.000 --> 00:42:24.200
Because the audience is so small,

708
00:42:24.200 --> 00:42:26.520
we'll just leave it at that and we'll see.

709
00:42:27.520 --> 00:42:30.680
So let's go ahead and just hit next here.

710
00:42:33.800 --> 00:42:35.720
Oh, and we want to, sorry, just go one more thing.

711
00:42:35.720 --> 00:42:37.120
If you hit exclude here.

712
00:42:37.920 --> 00:42:39.760
It's got something that convert connections

713
00:42:39.760 --> 00:42:40.720
before publishing.

714
00:42:40.720 --> 00:42:41.640
Yeah, you can do that.

715
00:42:41.640 --> 00:42:43.720
It does this every time we create a new.

716
00:42:43.720 --> 00:42:44.840
Does it just convert?

717
00:42:44.840 --> 00:42:45.680
Just click on it?

718
00:42:45.680 --> 00:42:46.520
Yeah.

719
00:42:46.520 --> 00:42:47.360
Okay, done.

720
00:42:47.360 --> 00:42:48.200
It's just going to.

721
00:42:49.200 --> 00:42:52.800
And then, which did you say to press?

722
00:42:52.800 --> 00:42:54.240
Oh, exclude.

723
00:42:54.240 --> 00:42:55.200
Exclude, where's that?

724
00:42:55.200 --> 00:42:56.120
Oh, right there.

725
00:42:56.120 --> 00:42:57.160
Right, yeah.

726
00:42:57.160 --> 00:43:01.040
So then I think you can say people who,

727
00:43:01.040 --> 00:43:02.160
I'll see here.

728
00:43:04.160 --> 00:43:06.080
Oh, no, this will be something different.

729
00:43:06.080 --> 00:43:06.920
Let's leave it.

730
00:43:07.840 --> 00:43:09.000
Don't worry about that.

731
00:43:14.600 --> 00:43:17.320
Okay, let's go ahead and hit next.

732
00:43:17.480 --> 00:43:19.040
And this is where you can just add your,

733
00:43:19.040 --> 00:43:21.080
come back and add your video later.

734
00:43:21.080 --> 00:43:23.320
Want me to save the audience first there or not?

735
00:43:23.320 --> 00:43:24.160
You can, yeah.

736
00:43:24.160 --> 00:43:25.000
If you want to come back to this,

737
00:43:25.000 --> 00:43:28.760
you can just call this like Australian Foster,

738
00:43:32.960 --> 00:43:33.800
it's just for you.

739
00:43:33.800 --> 00:43:36.000
And that way if you want to pull it up again,

740
00:43:36.000 --> 00:43:37.120
you can pull it up.

741
00:43:38.960 --> 00:43:41.160
It's easy to recreate it though.

742
00:43:41.160 --> 00:43:42.000
It's not the.

743
00:43:43.800 --> 00:43:45.880
So here you can,

744
00:43:45.920 --> 00:43:47.600
this is what we would do is we would go ahead

745
00:43:47.600 --> 00:43:49.280
and post a video.

746
00:43:49.280 --> 00:43:50.600
Like if you can get a clip,

747
00:43:50.600 --> 00:43:52.720
a couple minutes clip of something,

748
00:43:54.480 --> 00:43:56.600
then post it on your Facebook page.

749
00:43:56.600 --> 00:43:59.120
And then you can actually,

750
00:43:59.120 --> 00:44:01.240
I know this is because this is a page like campaign,

751
00:44:01.240 --> 00:44:02.160
you can't do that.

752
00:44:03.400 --> 00:44:06.600
Well, we would go in here and just basically

753
00:44:07.440 --> 00:44:08.840
where it says edit in here,

754
00:44:08.840 --> 00:44:11.520
I think you can upload a video.

755
00:44:11.520 --> 00:44:12.360
All right, yep.

756
00:44:13.560 --> 00:44:15.320
Yeah, change media.

757
00:44:15.360 --> 00:44:16.800
Turn into video.

758
00:44:16.800 --> 00:44:18.560
Just change media, yeah.

759
00:44:19.640 --> 00:44:23.080
And then here, this is the images.

760
00:44:23.080 --> 00:44:24.440
Let's see if we can,

761
00:44:26.400 --> 00:44:27.880
the change to video is like,

762
00:44:28.760 --> 00:44:31.880
this is it, yeah, just close this for a second.

763
00:44:31.880 --> 00:44:34.360
I don't know why it's looking a little different.

764
00:44:34.360 --> 00:44:36.360
Let's just hit clear all.

765
00:44:36.360 --> 00:44:37.480
You don't actually need anything.

766
00:44:37.480 --> 00:44:38.680
You'll just start again.

767
00:44:43.560 --> 00:44:44.400
There we go.

768
00:44:44.400 --> 00:44:46.560
And now we can hit like add media.

769
00:44:46.560 --> 00:44:49.600
And then one of those options will be upload of ad video.

770
00:44:54.160 --> 00:44:56.880
So you can pick a video off your account

771
00:44:56.880 --> 00:44:57.800
or your page, sorry.

772
00:44:57.800 --> 00:45:00.000
So if you drop down or you can.

773
00:45:00.000 --> 00:45:09.880
I deleted a lot of different things, but I left two videos, because once we put it in

774
00:45:09.880 --> 00:45:15.200
DaVinci, it stays in DaVinci, so we don't need it on our desktop.

775
00:45:15.200 --> 00:45:16.920
So we put it in there.

776
00:45:16.920 --> 00:45:18.640
Yeah, you would upload it.

777
00:45:18.640 --> 00:45:25.880
And then we typically just share, like, I mean, we'd have done a couple sentences just

778
00:45:25.880 --> 00:45:31.240
there to say, like, hey, we're, we want to help empower, you know, people in the foster

779
00:45:31.240 --> 00:45:35.080
care system with resources and tools to help them, you know.

780
00:45:35.080 --> 00:45:36.880
But not that, because that's not what you're doing.

781
00:45:36.880 --> 00:45:40.900
But I would take whatever the content is to, it's like one or two, one or two sentences

782
00:45:40.900 --> 00:45:46.880
to summarize what the what the clip is going to expand on, expound on, if that makes sense.

783
00:45:46.880 --> 00:45:51.000
So whenever that clip that you pull, like that piece of content, just use one or two

784
00:45:51.000 --> 00:45:57.120
sentences to something that you feel would grab the attention of your who.

785
00:45:57.120 --> 00:46:02.200
And if you just hit cancel here, what we're talking about is just the little description.

786
00:46:02.200 --> 00:46:03.200
That's right here.

787
00:46:03.200 --> 00:46:04.440
It says primary text.

788
00:46:04.440 --> 00:46:07.520
Oh, yeah, that's where we do it.

789
00:46:07.520 --> 00:46:10.680
And that might even be just a direct quote from the clip.

790
00:46:10.680 --> 00:46:14.680
Yeah, something like something that that you're the person you're interviewing said, you could

791
00:46:14.680 --> 00:46:16.540
just pull a direct quote.

792
00:46:16.540 --> 00:46:19.280
My life was transformed when this, this and this happened.

793
00:46:19.280 --> 00:46:20.280
You know, it could be that.

794
00:46:20.280 --> 00:46:21.280
That could be the quote.

795
00:46:21.280 --> 00:46:23.960
Yeah, that's really good.

796
00:46:23.960 --> 00:46:29.000
And so that's all you got to do is upload the video, change the text here, and then

797
00:46:29.000 --> 00:46:31.200
you just hit publish and you're on.

798
00:46:31.200 --> 00:46:32.200
After the races.

799
00:46:32.200 --> 00:46:33.200
Yay!

800
00:46:33.200 --> 00:46:37.680
And then that will, if you don't do lifetime, that will do it daily before you put a pause.

801
00:46:37.680 --> 00:46:38.680
It'll do it daily.

802
00:46:38.680 --> 00:46:39.680
Yeah.

803
00:46:39.680 --> 00:46:40.680
And I'll show you where to pause it.

804
00:46:40.680 --> 00:46:41.680
So if you just close this.

805
00:46:41.680 --> 00:46:42.680
Oh, that's good.

806
00:46:42.680 --> 00:46:43.680
Thanks.

807
00:46:43.680 --> 00:46:44.680
That's awesome.

808
00:46:44.680 --> 00:46:45.680
Yes.

809
00:46:45.680 --> 00:46:49.200
And the goal is like technically in theory, just hit close, yeah.

810
00:46:50.120 --> 00:46:51.600
So it's going to have it there.

811
00:46:51.600 --> 00:46:53.080
And so that's your little stop.

812
00:46:53.080 --> 00:46:54.080
Oh, sorry.

813
00:46:54.080 --> 00:46:55.080
Just go, go up.

814
00:46:55.080 --> 00:46:56.360
So there's three tabs here.

815
00:46:56.360 --> 00:46:58.160
So just go to this tab.

816
00:46:58.160 --> 00:46:59.160
There's three different ones.

817
00:46:59.160 --> 00:47:01.160
You're on the one on the far left.

818
00:47:01.160 --> 00:47:02.160
Yeah.

819
00:47:02.160 --> 00:47:03.160
That, that one.

820
00:47:03.160 --> 00:47:04.160
Yeah.

821
00:47:04.160 --> 00:47:05.160
Just click on that.

822
00:47:05.160 --> 00:47:06.160
It's like a folder.

823
00:47:06.160 --> 00:47:11.560
And then so here we can just toggle with that blue.

824
00:47:11.560 --> 00:47:15.320
You just hit the off button and it will stop running it and you just hit it again and it

825
00:47:15.320 --> 00:47:16.320
will start it again.

826
00:47:16.440 --> 00:47:17.440
Yeah.

827
00:47:17.440 --> 00:47:20.200
So you just, you just click on it once and it will sort of, you don't have to click and

828
00:47:20.200 --> 00:47:22.840
drag it, but yeah.

829
00:47:22.840 --> 00:47:25.760
This one is already like this thing is over.

830
00:47:25.760 --> 00:47:29.200
So even though it's on, it's not delivering anything that you're good.

831
00:47:29.200 --> 00:47:34.640
It doesn't have to be, yeah.

832
00:47:34.640 --> 00:47:39.360
The goal here is to set this up and then maybe add like a couple other videos to this, like

833
00:47:39.360 --> 00:47:43.960
in a couple of weeks, you can keep, keep it fresh, but we've used the same campaign just

834
00:47:43.960 --> 00:47:45.280
over and over and over again.

835
00:47:45.280 --> 00:47:51.320
All we do is we swap it out from like episode one to episode 10 to episode like 15.

836
00:47:51.320 --> 00:47:56.120
So it's, it just kind of stays current with a recent episode or recent clip that we're

837
00:47:56.120 --> 00:47:57.120
posting.

838
00:47:57.120 --> 00:48:01.400
And then we just stop it and start it whenever we want more people to follow us.

839
00:48:01.400 --> 00:48:02.400
Yeah.

840
00:48:02.400 --> 00:48:05.360
Have the budget to spend on it.

841
00:48:05.360 --> 00:48:06.360
Yeah.

842
00:48:06.360 --> 00:48:10.760
And what, what happens with those ads is just like, I'm a Facebook user.

843
00:48:10.760 --> 00:48:13.360
I'll see that ad just pop up like I do other ads.

844
00:48:13.360 --> 00:48:14.360
Yes.

845
00:48:14.440 --> 00:48:16.160
It'll pop up in people's newsfeeds.

846
00:48:16.160 --> 00:48:17.160
You can scroll through it.

847
00:48:17.160 --> 00:48:18.160
I'll look at it.

848
00:48:18.160 --> 00:48:21.960
So when it says reach, it's reached them and they've, they've clicked on it and looked

849
00:48:21.960 --> 00:48:22.960
at it.

850
00:48:22.960 --> 00:48:27.880
You just, that's what that reach means when 212 people reach means that it's, it's potential

851
00:48:27.880 --> 00:48:28.880
reach, right?

852
00:48:28.880 --> 00:48:31.320
So reach is, we put it in front of 200 people.

853
00:48:31.320 --> 00:48:36.160
It doesn't, it means that they may not have engaged with it, but it was 10.

854
00:48:36.160 --> 00:48:38.680
You actually, so I would just ignore this one.

855
00:48:38.680 --> 00:48:44.360
Um, it's just call it like $5 of learning fees because basically you got learning good.

856
00:48:44.360 --> 00:48:45.360
Yeah.

857
00:48:45.360 --> 00:48:50.360
Well, this guy, um, it's cheap tuition, coffee.

858
00:48:50.360 --> 00:48:51.360
That's your coffee.

859
00:48:51.360 --> 00:48:56.760
This is because I used to do advertising years ago, 20 years ago, but just with the radio

860
00:48:56.760 --> 00:49:02.040
station and all this demographic stuff's in my head, but I feel like flow.

861
00:49:02.040 --> 00:49:08.280
Like it's all left me cause it's so long ago, but this is just so good because I have no

862
00:49:08.880 --> 00:49:14.000
idea prior to talking to you guys, how to actually increase our reach.

863
00:49:14.000 --> 00:49:16.240
So yeah, it's been really good.

864
00:49:16.240 --> 00:49:17.240
Awesome.

865
00:49:17.240 --> 00:49:22.320
Um, yeah, I will show you, we need to know anything else, like in terms of like impressions

866
00:49:22.320 --> 00:49:23.320
and that sort of thing.

867
00:49:23.320 --> 00:49:27.400
Is that, is that, yeah, we'll look at all that, um, once you've got some data flowing

868
00:49:27.400 --> 00:49:31.520
in, but basically like your results are going to people who like liked your page, like you're

869
00:49:31.520 --> 00:49:36.920
giving Facebook, the mission is get me page likes, which are followers.

870
00:49:36.920 --> 00:49:37.920
Anything else?

871
00:49:37.920 --> 00:49:41.680
Like is X, is it like extra info?

872
00:49:41.680 --> 00:49:44.480
It's really like, how much money did you put in and what'd you get back?

873
00:49:44.480 --> 00:49:48.120
Um, so you, you want to say, Hey, I put $5 in today.

874
00:49:48.120 --> 00:49:52.200
I want to get, you know, you may get 10, 10 new followers.

875
00:49:52.200 --> 00:49:53.200
Well that's okay.

876
00:49:53.200 --> 00:49:56.680
But now we're paying 50 cents a like, that's quite expensive.

877
00:49:56.680 --> 00:50:00.040
But in theory, if you wanted like, um,

878
00:50:00.000 --> 00:50:02.380
if you're paying 50 cents a like,

879
00:50:02.380 --> 00:50:03.740
and you wanted a thousand people,

880
00:50:03.740 --> 00:50:05.420
obviously it's going to be $500.

881
00:50:05.420 --> 00:50:08.020
Like you put $500 in, you'll have a thousand people.

882
00:50:08.020 --> 00:50:11.500
Now that's not a great, that's not a great metric.

883
00:50:11.500 --> 00:50:12.820
You want it to be cheaper than that.

884
00:50:12.820 --> 00:50:13.780
We should, you know, try it.

885
00:50:13.780 --> 00:50:16.060
Let's see, how can we do it for a hundred dollars?

886
00:50:16.060 --> 00:50:17.220
Like, can we get a thousand people?

887
00:50:17.220 --> 00:50:18.680
Like, how do we get that cost down

888
00:50:18.680 --> 00:50:21.820
so that when you do scale it, it doesn't keep,

889
00:50:21.820 --> 00:50:24.160
and I'll just show you this for like a reference point here.

890
00:50:24.160 --> 00:50:27.740
This was the posture campaign we ran.

891
00:50:28.000 --> 00:50:30.240
And this was over the course,

892
00:50:30.240 --> 00:50:31.560
let me just do like, okay, maximums.

893
00:50:31.560 --> 00:50:35.080
This is like over like a year to worth of time.

894
00:50:36.320 --> 00:50:37.160
Wow.

895
00:50:37.160 --> 00:50:38.580
And so this was, we did,

896
00:50:38.580 --> 00:50:40.640
and this was like, we did it $5 a day.

897
00:50:40.640 --> 00:50:42.340
Then we would do like $10 a day.

898
00:50:43.420 --> 00:50:45.000
And so we spent about, I mean, so you see,

899
00:50:45.000 --> 00:50:47.860
it's not super cheap, but if I go to-

900
00:50:48.800 --> 00:50:51.640
That's my YouTube monetization money.

901
00:50:51.640 --> 00:50:56.640
Well, you know, I didn't want to gloss over that.

902
00:50:57.260 --> 00:50:59.940
We did out of, like, we did start,

903
00:50:59.940 --> 00:51:01.780
we didn't have YouTube money at the beginning.

904
00:51:01.780 --> 00:51:03.580
We started and said, hey, we're going to invest in this

905
00:51:03.580 --> 00:51:04.820
and we're going to blow up this ministry

906
00:51:04.820 --> 00:51:06.280
because it deserves to be,

907
00:51:06.280 --> 00:51:07.860
like more people deserve to see this.

908
00:51:07.860 --> 00:51:09.620
Like, so we just-

909
00:51:09.620 --> 00:51:12.520
You are worth investing in, you guys are good soil, so.

910
00:51:14.700 --> 00:51:16.540
So performance, I think, is here.

911
00:51:16.540 --> 00:51:17.860
I'm just trying to get to the,

912
00:51:17.860 --> 00:51:20.600
there's so many different ways you can look at the,

913
00:51:20.600 --> 00:51:23.540
why am I not seeing engagement?

914
00:51:24.480 --> 00:51:28.720
So you can see, am I on the Instagram one?

915
00:51:28.720 --> 00:51:30.960
Sorry, let me just make sure I'm on the right.

916
00:51:30.960 --> 00:51:32.520
There's a lot of things in here.

917
00:51:35.680 --> 00:51:37.400
Posture page likes.

918
00:51:39.960 --> 00:51:41.520
Why are you not showing me?

919
00:51:43.160 --> 00:51:45.840
Basically, I was just looking for,

920
00:51:45.840 --> 00:51:47.080
oh, cost per result.

921
00:51:47.080 --> 00:51:48.560
Sorry, that's what we're looking for.

922
00:51:48.560 --> 00:51:50.080
10 cents on average.

923
00:51:50.080 --> 00:51:51.520
Now it's not, you know,

924
00:51:51.520 --> 00:51:53.040
and obviously you could kind of do the math,

925
00:51:53.540 --> 00:51:56.800
but 4,600 likes for $480.

926
00:51:58.140 --> 00:52:00.060
And we could do this over the course of like

927
00:52:00.060 --> 00:52:02.060
two or three weeks, right?

928
00:52:02.060 --> 00:52:04.060
That's why, like, when we tell you guys, like,

929
00:52:04.060 --> 00:52:05.980
yeah, we can definitely get you to a thousand,

930
00:52:05.980 --> 00:52:08.380
like that's a couple of days worth of work.

931
00:52:09.660 --> 00:52:13.900
So, but now the goal is not for it to cost so much money,

932
00:52:13.900 --> 00:52:17.220
but anytime I want, now, like this is all set up,

933
00:52:17.220 --> 00:52:19.540
I just go into this posture page likes

934
00:52:19.540 --> 00:52:21.540
and I can just turn this on like that.

935
00:52:21.560 --> 00:52:23.720
And now like we're getting more followers.

936
00:52:24.640 --> 00:52:25.960
And so I can turn it off.

937
00:52:25.960 --> 00:52:30.200
And all I'm doing each time is I edit it

938
00:52:30.200 --> 00:52:32.700
and kind of look at it like you were looking at it.

939
00:52:33.840 --> 00:52:37.000
I've got episode 53, as you can see when we last did it.

940
00:52:37.000 --> 00:52:39.080
And then one that's 170.

941
00:52:39.080 --> 00:52:42.400
So I just keep adding different episodes here.

942
00:52:42.400 --> 00:52:43.440
And these are some of Lindsay's,

943
00:52:43.440 --> 00:52:46.440
I went to YouTube and I looked at her most popular episodes

944
00:52:46.440 --> 00:52:47.960
and then I ran them over here.

945
00:52:49.120 --> 00:52:51.080
And it's quite convincing because like,

946
00:52:51.900 --> 00:52:53.260
and this is what your audience will see

947
00:52:53.260 --> 00:52:56.660
is they'll see this over here on the left.

948
00:52:56.660 --> 00:52:59.820
They'll see, hey, this many people like the page

949
00:52:59.820 --> 00:53:02.060
and there's a thumbs up button right here.

950
00:53:02.060 --> 00:53:03.260
And if they click on that,

951
00:53:03.260 --> 00:53:06.300
they start following you with one click.

952
00:53:06.300 --> 00:53:07.460
Oh, is that follow?

953
00:53:07.460 --> 00:53:08.880
Right, okay.

954
00:53:08.880 --> 00:53:11.380
Yeah, so they like and follow it all in one go.

955
00:53:12.780 --> 00:53:14.340
Like subscribe.

956
00:53:14.340 --> 00:53:15.180
Yeah.

957
00:53:17.100 --> 00:53:19.860
So it's called organic growth

958
00:53:19.880 --> 00:53:21.920
because I was watching the video, I think this week

959
00:53:21.920 --> 00:53:26.920
about organic growth, organic reaching or something.

960
00:53:27.920 --> 00:53:28.840
Organic reach, yes.

961
00:53:28.840 --> 00:53:30.800
And that's just basically the opposite

962
00:53:30.800 --> 00:53:35.320
of what we're doing here where it's just non-paid basically.

963
00:53:35.320 --> 00:53:40.320
So organic would be like, we shared it with 100 people

964
00:53:40.720 --> 00:53:43.840
and those 100 people then shared it with other people,

965
00:53:43.840 --> 00:53:46.080
those who shared it with other people, which is great.

966
00:53:46.080 --> 00:53:47.440
You definitely want, and that will happen.

967
00:53:47.440 --> 00:53:48.280
And that will happen with you guys.

968
00:53:48.280 --> 00:53:51.300
And you'll even have people who share this ad.

969
00:53:51.300 --> 00:53:52.540
Like we had this happen,

970
00:53:52.540 --> 00:53:55.020
like one of the ads for the Kingdom Workshop,

971
00:53:55.020 --> 00:53:57.580
we got shared 170 times.

972
00:53:57.580 --> 00:54:00.060
Like people saw the ad for this event

973
00:54:00.060 --> 00:54:02.120
and then they shared it on their personal page.

974
00:54:02.120 --> 00:54:04.620
So we got anyone that they shared it with

975
00:54:04.620 --> 00:54:06.460
basically got to see the ad for free.

976
00:54:06.460 --> 00:54:07.620
Like we didn't have to pay for that

977
00:54:07.620 --> 00:54:10.020
because they were just sharing it as if it was a post.

978
00:54:10.980 --> 00:54:12.180
So that is awesome.

979
00:54:12.180 --> 00:54:14.300
Like, and it creates a bunch of social proof

980
00:54:14.300 --> 00:54:16.100
when people are sharing it, so.

981
00:54:16.280 --> 00:54:17.880
And I have some good news for you both

982
00:54:17.880 --> 00:54:21.040
that we've got friends that are doing a business

983
00:54:21.040 --> 00:54:23.760
and we saw them at a park last week

984
00:54:23.760 --> 00:54:26.160
and they were so loved what we're doing

985
00:54:26.160 --> 00:54:28.280
and just getting so excited by it.

986
00:54:28.280 --> 00:54:30.320
Cause we're so novices, but they're just loving it.

987
00:54:30.320 --> 00:54:32.660
But they're like, I'm so tempted to sign up.

988
00:54:32.660 --> 00:54:35.320
I'm like, yep, wait, there's going to be another 90 day.

989
00:54:35.320 --> 00:54:37.560
Because, and I think she's further ahead than me

990
00:54:37.560 --> 00:54:39.880
cause she's always doing all these amazing things.

991
00:54:39.880 --> 00:54:42.800
But I'm going to tell her like Amber told people,

992
00:54:42.820 --> 00:54:46.140
I want to tell, yeah, Kristen and Stephan.

993
00:54:48.220 --> 00:54:49.820
We'll get you an affiliate link.

994
00:54:49.820 --> 00:54:51.140
We've got to share that.

995
00:54:51.140 --> 00:54:53.860
Like I love all that stuff when I saw Amber

996
00:54:53.860 --> 00:54:55.500
and some others that have shared it.

997
00:54:55.500 --> 00:54:57.300
Cause I get excited by that stuff.

998
00:54:57.300 --> 00:54:59.180
Cause I want other people to see this.

999
00:54:59.180 --> 00:55:00.180
I think the biggest.

1000
00:55:00.000 --> 00:55:07.040
it was there's nothing in Australia like this that actually helps you grow your you know like

1001
00:55:07.040 --> 00:55:12.320
teaches you how to grow like yeah not that they know of yeah yeah they're talking about overseas

1002
00:55:12.320 --> 00:55:17.760
there is but not within australia yeah and i said i only paid 57 australian to get to this workshop

1003
00:55:17.760 --> 00:55:22.000
and we work i woke up my husband at 8 a.m he didn't know what was happening and then we signed

1004
00:55:22.000 --> 00:55:28.640
up and we won an apple ipad and then next summer and we're going live as a podcast and even my coach

1005
00:55:29.600 --> 00:55:34.720
who i've just finished up with i've had it for a year she's just like have you launched a podcast

1006
00:55:34.720 --> 00:55:39.680
now okay yeah we had no idea and we did this workshop and then we went live and she's like

1007
00:55:39.680 --> 00:55:44.720
you know podcast yeah yeah and so she was training me and coaching me on getting ready for it

1008
00:55:44.720 --> 00:55:49.600
yeah awesome that's awesome we we know i don't want them to watch it though yet i want to get

1009
00:55:49.600 --> 00:55:56.160
better but my mom keeps watching it and she's going to help me get better okay moms are the

1010
00:55:56.160 --> 00:56:02.960
best for that yeah you think yeah awesome we'll add your video add the text you can definitely

1011
00:56:03.520 --> 00:56:10.480
drop any pictures or one if you want us to see anything um yeah yeah like how's it how's it how

1012
00:56:10.480 --> 00:56:16.000
it goes and we can chat again on tuesday and take a look at it um thank you so much guys that was

1013
00:56:16.000 --> 00:56:20.320
that's good and and i know this we spent a little bit of time working through your thing but you

1014
00:56:20.320 --> 00:56:25.920
guys were the only ones who had uh reached out and request like on the using the form and everything

1015
00:56:26.000 --> 00:56:32.400
so that's what you get if you are doing one we'll take our time and it's helpful to go really deep

1016
00:56:32.400 --> 00:56:37.360
onto like one person's thing and then people can kind of see and we are going to do a facebook ads

1017
00:56:37.360 --> 00:56:42.000
master class on tuesday yeah so which will be good for you guys because you'll have some results by

1018
00:56:42.000 --> 00:56:49.920
then so you'll have some yeah we've got to activate what we've just learned right yeah yeah but you

1019
00:56:49.920 --> 00:56:54.560
guys are doing it yeah you're doing it i love that you're doing it okay we're doing it honey

1020
00:56:54.560 --> 00:57:00.160
we can do it the fastest way to learn i just because i saw you guys were doing stream yard

1021
00:57:00.160 --> 00:57:04.720
and all this stuff like the fastest way to learn stream yard is to do a live event with stream

1022
00:57:04.720 --> 00:57:09.520
yard and just so many people will sit on the sidelines being like oh well when i figure out

1023
00:57:09.520 --> 00:57:13.280
stream yard then i'm going to go do all these like events and you guys are just doing it you're like

1024
00:57:13.280 --> 00:57:17.520
we're putting content out there internet condition issues all this stuff's happening

1025
00:57:17.520 --> 00:57:23.040
you just power through it you know what's funny bruce the um stream yard thing what's really

1026
00:57:23.040 --> 00:57:27.920
funny is the guy that we're interviewing this weekend he's dylan he's a he's a great activist

1027
00:57:27.920 --> 00:57:32.080
he just said oh my gosh you guys are running i haven't watched you for three months because i've

1028
00:57:32.080 --> 00:57:38.800
been so busy with other advocacy but you guys have even got like a what you call it a logo and we

1029
00:57:38.800 --> 00:57:42.720
haven't i said no we haven't he goes yeah that what's that video with the duck and the headphones

1030
00:57:42.720 --> 00:57:50.240
i said that's not our logo but now because of that gift that we got with our package we've now

1031
00:57:50.240 --> 00:57:55.280
got that intro video and i sent my bird just to show them my artwork and that's just a perfect

1032
00:57:55.280 --> 00:58:03.520
that's hilarious i can have a duck i can have my own art yeah i'll just put the headphones on

1033
00:58:03.520 --> 00:58:09.840
on the bird you never need to pay for stream yard i love i love stream yard i was editing

1034
00:58:09.840 --> 00:58:16.720
and learning the edit i think 10 minutes guys before i went live and like but i did two hours

1035
00:58:16.720 --> 00:58:20.800
before that and i'm just like what what what what what what and there's like it's two minutes to go

1036
00:58:22.800 --> 00:58:28.880
yeah that's don't make it happen yeah failing forward and learning as you go with your mom's

1037
00:58:28.880 --> 00:58:37.920
encouragement so i love it guys i just just um with lindsey uh sorry with bruce

1038
00:58:38.720 --> 00:58:45.920
on in the kingdom messenger uh page is there is there a step-by-step or regarding cutting

1039
00:58:45.920 --> 00:58:50.480
you know the tell them what happened to the video i know i'm not cutting it up now

1040
00:58:51.120 --> 00:58:57.200
but you know is there one within me i haven't looked yeah for davinci yeah for davinci um

1041
00:58:57.200 --> 00:59:01.760
you know it's been like six or seven months since i did the little like 30 minute one but i'm

1042
00:59:01.760 --> 00:59:07.760
guessing um if you watch that and it doesn't show that um we can add some stuff we'll make one but

1043
00:59:07.760 --> 00:59:15.200
um there was there was a guy who had and again youtube is um well what i've also tried to do

1044
00:59:15.200 --> 00:59:22.080
is like find good people on youtube that we think are doing a good job showing the process yeah let

1045
00:59:22.080 --> 00:59:28.720
me just look here at i did i do think i had more than just that one video let me just search here

1046
00:59:30.000 --> 00:59:37.600
um because there was this one and okay no i'll i'll go add it but there was a

1047
00:59:37.600 --> 00:59:45.040
couple series i think it's under like an editing master class um let's just see here

1048
00:59:45.760 --> 00:59:49.040
because it could have been our wi-fi but it paused didn't it just as you were

1049
00:59:49.040 --> 00:59:52.400
learning something from bruce but it wasn't bruce it was our internet

1050
00:59:53.040 --> 00:59:56.000
it paused right on the crucial bit um

1051
01:00:00.000 --> 01:00:06.880
There it is. It's just taking a while to load. Okay, so there's like, I'll send you this link.

1052
01:00:06.880 --> 01:00:19.200
It's kind of a long page, but this one, if there's anything that's ever like broken or lost,

1053
01:00:19.200 --> 01:00:23.760
like we do have a lot of resources, so sometimes like someone changes the link, but if you scroll

1054
01:00:23.760 --> 01:00:28.320
all the way down, there's like a link to go download DaVinci, obviously, which you have.

1055
01:00:28.960 --> 01:00:35.040
But then this little, this guy did a really good job just like doing some really good basics

1056
01:00:35.040 --> 01:00:43.440
for DaVinci, and I think if you click on here, it'll take you to YouTube, and he has like a

1057
01:00:43.440 --> 01:00:48.560
number of good tutorials that I found. Yeah, so this one tells you, takes you all the way through

1058
01:00:48.560 --> 01:00:54.560
like setting up your project, cutting, blade edit mode, which is the cutting you're talking about.

1059
01:00:54.560 --> 01:01:04.560
Yeah. Turn this off. And then, yeah, just kind of the whole overview. So this is a good like

1060
01:01:04.560 --> 01:01:12.400
line by line one. That's the link that you just. I just dropped there, yeah, and if you just look

1061
01:01:12.400 --> 01:01:17.520
for editing masterclass, it's just a long page. If we did like, just scroll down and Premiere

1062
01:01:17.520 --> 01:01:26.000
and iMovie and all that's in one giant page. So, okay, thank you. No problem. And then, I know,

1063
01:01:27.920 --> 01:01:32.240
is it? Bobby's on here. Oh, Vanessa's gone. She's gone, but I don't know if you have any

1064
01:01:32.240 --> 01:01:39.520
questions. I know you've been hanging out. No, I'm just enjoying listening, and I appreciate

1065
01:01:39.520 --> 01:01:47.840
Leah and Brendan, because it just helps me to keep listening, but I'm on the bench right now,

1066
01:01:47.840 --> 01:01:55.760
but not to worry. I'm going to be fine. I'm in the edit of, the third edit of my book, and I

1067
01:01:56.400 --> 01:02:04.080
have kind of a deadline, but it's okay. I'm not, I'm just so fine, because I know, like with me,

1068
01:02:05.040 --> 01:02:11.520
when Holy Spirit, like, I know when I connect, and it'll just go, and until then, I'm, I don't,

1069
01:02:11.520 --> 01:02:18.000
I just kind of hang out, but I'm learning a lot, and I really appreciate everyone asking the

1070
01:02:18.000 --> 01:02:25.360
questions, and like today, going through the Facebook ad, it was a little more familiar,

1071
01:02:25.360 --> 01:02:30.800
because we went through it the other day, and so that's, that's the way I learn is visually, and

1072
01:02:30.800 --> 01:02:36.320
just to continue, so thank you guys, but I'm good. It makes it, hopefully, a little less

1073
01:02:36.320 --> 01:02:42.000
intimidating. Yeah, so that's awesome, and maybe we can run some Facebook ads for your book once

1074
01:02:42.000 --> 01:02:46.720
it's published. Absolutely. Wow, that was, yeah, I didn't even think of that. That'd be awesome.

1075
01:02:47.440 --> 01:02:53.680
Absolutely. I think there's a lot of things we can do for that, so some fun things we can talk

1076
01:02:53.680 --> 01:02:59.760
about, because we've done promotions for, like, other books where we'll do, like, you give away,

1077
01:02:59.760 --> 01:03:04.880
like, the first three or four chapters for free, if they put their email address in, so you put an

1078
01:03:04.880 --> 01:03:09.520
email address in, and then you, you can send them a PDF, like, and you can just automate it, so you

1079
01:03:09.520 --> 01:03:13.280
can build an email list of people that are interested in your book, and then you can, and

1080
01:03:13.280 --> 01:03:19.120
then on the last page of the PDF is, like, for the rest of the book, click here for the Amazon link,

1081
01:03:19.120 --> 01:03:25.280
or wherever you're selling it, so there's some fun things. We did one author, I think we generated,

1082
01:03:25.280 --> 01:03:32.400
like, 20,000 email addresses in, like, a few months, just for that strategy, so yeah, all that

1083
01:03:32.400 --> 01:03:38.240
stuff we can, is all, all part of Kingdom Messenger promoting stuff. Part of your message, so however

1084
01:03:38.240 --> 01:03:43.200
you want us to help you promote stuff, yeah. Yeah, that's wonderful, thank you, that's, that's more to

1085
01:03:43.200 --> 01:03:49.360
think about, that's a blessing, so all right, thanks everyone. Amber, so glad that you joined us, I know

1086
01:03:49.360 --> 01:03:54.800
you've been really busy. Hey, it's good to be here. I've missed this for the last couple of weeks.

1087
01:03:56.000 --> 01:03:59.360
Apparently, when you have, like, 30,000 people following you, you're busy, busy.

1088
01:04:02.480 --> 01:04:08.240
It's kind of been nuts, we've also had health stuff going on with kids and family, and lockdown

1089
01:04:08.240 --> 01:04:15.920
as well, which is almost over, but not really, so. Amber, I'm coming out to see you with my full PPE gear

1090
01:04:15.920 --> 01:04:22.000
to learn those Facebook ads, all right? Look, easy done, in fact, this is what Zoom is awesome for, even

1091
01:04:22.000 --> 01:04:29.040
for people who live next door, literally, it's crazy. We're praying for your family. Yeah, absolutely.

1092
01:04:29.920 --> 01:04:34.560
We're all good and back to, well, one of them's back at school today, so that's, that's a blessing,

1093
01:04:34.560 --> 01:04:39.920
but yeah, it's been a tough couple of weeks. Well, you will be in our prayers for sure.

1094
01:04:41.200 --> 01:04:45.280
Yeah, appreciated, thank you. Such a blessing to us and our community, so just let us know if you

1095
01:04:45.280 --> 01:04:51.840
need anything, Amber. Yeah, no, look, all good, and yeah, hopefully that's all behind us now.

1096
01:04:52.080 --> 01:04:55.840
We'll see, but I had a new episode yesterday, which is the first time in like

1097
01:04:55.840 --> 01:04:59.760
four months, I think, that I've put an episode up. Yeah, I saw that.

1098
01:05:00.000 --> 01:05:03.000
I have to go, I have to go, I'm behind on my scroll.

1099
01:05:03.000 --> 01:05:03.840
I'm gonna go watch it.

1100
01:05:03.840 --> 01:05:05.040
You're subscribed to Amber.

1101
01:05:05.040 --> 01:05:08.040
I am subscribed to Amber, but I haven't been on, so.

1102
01:05:09.120 --> 01:05:10.920
This is your Thrive one, right?

1103
01:05:10.920 --> 01:05:12.400
Yeah, so this is the first one

1104
01:05:12.400 --> 01:05:14.080
that I set up back in January.

1105
01:05:14.080 --> 01:05:15.200
That's cool.

1106
01:05:15.200 --> 01:05:16.720
Went nuts for about four months

1107
01:05:16.720 --> 01:05:18.480
and then haven't touched it for a while

1108
01:05:18.480 --> 01:05:20.080
while I built the other stuff.

1109
01:05:20.080 --> 01:05:21.400
What is the episode on?

1110
01:05:22.600 --> 01:05:25.040
So this is on how to juggle lots of stuff

1111
01:05:25.040 --> 01:05:27.800
and get your priorities right, basically.

1112
01:05:27.800 --> 01:05:28.640
I need that.

1113
01:05:29.640 --> 01:05:31.280
Lots of people need that, including me.

1114
01:05:31.280 --> 01:05:32.120
It was more.

1115
01:05:32.120 --> 01:05:33.240
How has response been?

1116
01:05:34.400 --> 01:05:36.240
Yeah, pretty good, actually.

1117
01:05:36.240 --> 01:05:38.640
So I've publicized it on my new,

1118
01:05:38.640 --> 01:05:41.440
on my larger network as well.

1119
01:05:41.440 --> 01:05:44.480
And yeah, the response on YouTube has been good,

1120
01:05:44.480 --> 01:05:46.680
like the flow through response.

1121
01:05:46.680 --> 01:05:47.640
That's good.

1122
01:05:47.640 --> 01:05:49.400
Yeah, it's been actually a bit of a trial

1123
01:05:49.400 --> 01:05:51.000
to see how it works, but.

1124
01:05:51.000 --> 01:05:51.840
Yeah.

1125
01:05:51.840 --> 01:05:53.440
Yeah, it's been really good.

1126
01:05:53.440 --> 01:05:54.440
Awesome.

1127
01:05:54.440 --> 01:05:55.520
Okay, well, I'm gonna go watch it.

1128
01:05:55.520 --> 01:05:57.240
How to cope when life gets busy.

1129
01:05:58.200 --> 01:06:00.280
Three secrets to juggling a busy life.

1130
01:06:00.280 --> 01:06:01.120
That's really good.

1131
01:06:01.120 --> 01:06:01.960
Oh, there you go.

1132
01:06:01.960 --> 01:06:02.800
It's right there.

1133
01:06:02.800 --> 01:06:03.640
I see it, yep.

1134
01:06:03.640 --> 01:06:04.480
It's on our feed.

1135
01:06:04.480 --> 01:06:05.320
Okay, well, I'm gonna get off of here

1136
01:06:05.320 --> 01:06:08.640
and go watch it and like it and comment.

1137
01:06:09.560 --> 01:06:10.400
Thank you.

1138
01:06:10.400 --> 01:06:11.400
Love that.

1139
01:06:11.400 --> 01:06:12.240
Thanks, guys.

1140
01:06:12.240 --> 01:06:13.080
We'll see you on Tuesday.

1141
01:06:13.080 --> 01:06:14.960
Yeah, we'll see you guys on Tuesday.