WEBVTT

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Hey guys, morning, or evening, evening, yeah, seven, almost seven here, so.

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Happy Thanksgiving for yesterday, it's all right, yes, thank you, yeah, yeah, what was

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the highlight?

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We pretty much did nothing, just went for a walk, and then hung out at the house, and

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then my, so Lindsey's parents kind of hosted Thanksgiving for all the family that's here,

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so there's probably, I don't know, 25 of us, 30 of us, so, yeah, a lot of good food, so

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we're still eating it tonight, leftovers, yeah, I bet, and you've got 15 minutes, and

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I'm sorry that we're a minute late, no, no, you're good, yeah, 15, 20 minutes, just, you

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know, whatever it takes to, yeah, but, so, yeah, we realized we were canceling it, but

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anyway, I'm glad we were able to, you guys were able to jump in, I know you guys have

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ads running right now, so I was like, I just didn't want you guys to have to wait till

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Tuesday or Thursday, you know, the blinds behind you, Bruce, yeah, well, of course,

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you know, they're in your house, in our new home, we've got those blinds, yeah, and we're

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so happy, because we've gone from, like, the slats ones, awesome, we actually, this

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is, was not, we're just here for a month, and then we're back to Atlanta, but yeah,

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they're pretty cool, they're definitely very fancy shutters, so, you're getting renovations

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at your home, no, we're just here in North Carolina with Lindsay's parents, lovely, so

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we're staying, we just got a little rental, an Airbnb near them, and so we're here, we

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just decided to stay, come for Thanksgiving, but then stay for a month, so, that'd be really

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nice, no, that's good, do you want me to open up my ad set? Yeah, if you want to share your

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screen, that's awesome, oh yeah, I can do that, share, and then I have, there's quick

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links, ad manager, there we go, and I can make that, how's it been going, generally,

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it's up 87%, but I'll be really honest, as usual, I think your message was awesome, like,

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it's, stick to the 50 cents, and we both gave it a go, but, like, it's because we're new

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to it, I just couldn't work out which one was 50%, and which one was $2.43, that's fine,

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yeah, no, it takes us, yeah, well, if you want to close this ad at the top left there,

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that one, yeah, and we'll just take a look at this screen here, so, if we go, let's go back

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to the campaign level, and then we'll drill down, so, it was this one right here, yeah, yeah, okay,

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gotcha, okay, and there was only 12 likes total, okay, so, yeah, let's take a look at it,

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if you just click on, like, the Facebook page likes, blue text, yeah,

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okay, so, you turned one of them off, by daily, Bruce, I have to, with the second one, I think

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something went, I don't know if it, I don't know if you can tell from there, but I think one of

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them didn't actually start, because I did, I set it up incorrectly, or did something wrong,

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and I couldn't work it out, so, I think only one was going, from what I think, yeah, okay, yeah,

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because this one, this is obviously off, and this one says completed, which typically, like,

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means there was, like, an end date that was given to it, yeah, yeah, okay, yeah, generally, I mean,

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you can, you can just leave them open-ended, without an end date, typically, it's just better

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for it to kind of figure out, it'll spend, like, five dollars today, and so forth, each day, and then

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it gets, it takes a few days for it to sort of optimize itself, because Facebook's actually doing

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quite a lot of work for you, so, in the beginning, it could be pretty, I mean, this is crazy expensive,

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$2.47, so, but this one, see, reach means that it actually never showed this ad, and this reach

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for 392 means it only ever put it in front of 392 people, 392 different people, so,

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the likes on that, so, like, only, you know, 12 out of, you know, 392, which is, like, three percent of people,

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which is not, so, it's actually not a bad thing, because it showed it to this many people, getting

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12 likes is actually not too bad, actually, that's pretty good, like, three percent, or something, yeah,

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it's actually really good.

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Yeah, it's just that, like, this should be like 39,000, not moving at 392.

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So we'd have to, and that's why we can try and figure out when this actually ran

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and how many days it ran.

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Yeah, well, there were seven days, Bruce, because I actually put in the start and end.

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And there's the, yeah, two nine.

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Okay, so let's click in.

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If you hover over this one and there's like an edit button down there.

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So this will actually bring it back to the view that you had.

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So it should be reaching between 12, yeah, and 380 each day.

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So that should have been times seven.

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Let's take a look.

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If you kind of scroll down here a little bit, let's just see.

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Okay, so five, just make sure we didn't miss anything.

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What you can do is just uncheck that end date.

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I don't know if it'll let you restart them.

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Bruce, can I ask on that?

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When you did say, let's see how it goes for a week.

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I just remember listening to, I can't remember the partner of yours, the fellow.

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Isaac.

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Yeah, he said it's typically good to put an end date on it and test it.

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However, I might have got that wrong because in my head.

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I don't think that's a problem.

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Yeah, I don't think that was a problem.

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Um, yeah, and there's just different people with different,

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like if you don't trust yourself to remember to come back and check it,

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then yeah, probably best to put an end date.

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So it doesn't, it's not going to really skew the results anyway.

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It's just more, um, if you wanted to restart it.

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So we typically just pause them and unpause them.

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But I would definitely make mistakes by accidentally leaving stuff running.

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That's what I wanted to avoid.

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But I think I'll be really good with my, like, I feel like I'm always in it.

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But, um, yeah, I think we've got a budget.

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So that means it'll just be an ongoing budget of $5 or $10 a day or whatever.

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Yeah, well, you know, yeah, at $5, um,

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like we should be looking at like getting, you know, 25 to 45 likes a day,

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somewhere in that range.

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We were 15, but we got seven days and we did 12.

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So that's not great.

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So that's, that's, um, at $2.50, you know, getting two likes a day or whatever.

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Yeah.

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So that's not fun.

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It's not a good way to spend, spend the money.

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But, uh, yeah, let's take a look here.

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So if you scroll down here a little more, let's just look at the targeting again.

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So Australia, 65, and then we did people who were Christians.

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Um, oh, and, um, if you kind of hover over, um, and then we have the tilts.

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So that is interesting because that should let Facebook just take it and run with it.

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Um, let's just, uh, if you hover over there, this says people, there's like a box here

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and it should have like an edit button at the top, right?

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I think.

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Nope.

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Oh, just hit the edit button down there.

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Sorry.

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Okay.

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So we said, yeah, all genders, 1865.

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So it's people who like all basically Christians, um, or so it's Christians or social.

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Um, we kind of probably want to do Christians and well, I don't know.

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Um, did we do an, and if you keep scrolling down here, let's just see if there's.

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I don't think we did.

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Okay.

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So we kind of said like, go get all Christians and then also go get, um, people who are

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interested in sort of like social change, youth, residential care.

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Um, so you could have people that are, that are interested in social change seeing it,

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but they're not believers at all.

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So that would be like a bad fit to show them your content.

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Um, and so we probably want to find people that are, um, and that's why the

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audience, yeah, that makes sense.

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Now why the audience is like so massive, because it's getting like all Christians

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and then all these other people and just lumping them all into one giant ad set.

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Um, question on that, like in terms of, um, wanting them to be Christian.

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Like I know, for instance, the young people that have appeared on our program,

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that are care leavers and they're out who, um, look, some of them are Christian,

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but there's a high percentage that are outside of the church.

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Okay.

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Christian or trying to attract them.

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And, uh, yeah, I guess our messaging is not, it's not, uh, yeah, yeah.

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So we want to reach them.

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And some of them are in, like, might be gay, gay lifestyles might be all this

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sort of stuff because of their trauma.

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But then once they come over, like, you know, and we're like,

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and fathering them in time, like they move towards

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knowing Christ, so that some of them have a faith

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and I've met definitely some in my time

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that do have a faith, but there's a lot

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because of their trauma, they, yeah.

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Sure, that's, yeah.

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But we could find people that are like,

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and this is, you know, we can kind of set it up differently.

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So rather than, we can still pick,

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so just because someone like is tagged by Facebook

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as like we put Hillsong on there,

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it just means they could have at one point in their life

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scrolled past and watched like a 30 seconds of Hillsong

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and then just went back scrolling,

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does not mean anything about what they actually believe.

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Yeah.

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So it's pretty broad, but,

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cause then you can get people that were at least

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would understand the language that you're using

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on this first initial ad, like this first

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kind of touch point with you.

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And what was the content you were using for this?

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Yeah, I was gonna say that.

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The content was Dylan, and let's go back to the content.

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You can hit the close there, yeah.

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And then you can click on that guy right there.

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That's important, isn't it?

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If the content wasn't enough.

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Do you think that you have to say that?

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The thing about leaving KA,

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one thing that really strikes me

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is the lack of backup planning around that,

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and how abrupt it finishes.

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There's a lot of fear when it comes to exiting KA.

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It's seen as a doomsday, it's very daunting.

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And that seems to be a common practice

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across every young person approaching that age.

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And yeah, it's true.

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Like you should be celebrating that you're an adult,

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that you're starting to get those freedoms,

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that you're starting to be allowed to live your life

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how you want and have that control.

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It's no longer up to a parent or a worker, it's up to you.

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But instead, they're fearful of going out on their own,

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which is understandable, it's scary.

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But the difference between a family and exiting from care

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is all your support stops.

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If you're in a family, you're able to call on someone

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to help you with that transition.

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Yeah.

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Okay, so that's good.

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I think, so for this type of thing,

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you're just kind of giving some value.

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I'm just looking at the text.

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Okay, so one thing that would be interesting to test

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would be to run this again,

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but I would add subtitles to his text,

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because I would say 90% of people have their phones muted

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unless they tap on it.

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So because there's nothing visually happening

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to kind of grab you and see what the content is,

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you definitely want to have the captions on there.

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And you can do that right inside here.

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I think if you go to the edit video

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and just click captions,

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and I think there's like,

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Facebook will generate some for you.

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You don't even have to, okay, you have to upload it.

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So yeah, you could, well, that's actually silly.

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They normally have like auto captions.

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I don't know why.

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Yeah, they do.

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Yeah, that's weird.

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But you can go to like,

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I think it's otter.ai as a website.

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Yeah, I think that one's free.

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And so you can just upload the video

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and it will just like give you this like SRT file

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and you can just upload it.

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And that's probably just one thing test.

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I don't think that's gonna like triple your results,

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but it's because we don't,

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because people may have scrolled past it,

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who it is a good fit for,

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which means you're targeting was right.

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And you're all that was good,

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except because they didn't know what it was,

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they scrolled past it and then Facebook marked it

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as like a miss.

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So it's just being basically being as obvious

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as you possibly can.

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And something in the first sentence,

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cause you say like,

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do you think what you have to say isn't important?

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Like, is that meaning like,

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you want me to write a blog

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or do something to get my voice out?

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It could be like,

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yeah, it could be something very specific to care,

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like blatantly obvious that if someone were to just see

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that first, like,

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and really it's like this first line,

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just something like I would include like leaving care,

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like even cause I think he said something in there

232
00:14:48.820 --> 00:14:50.140
about like, what did he say?

233
00:14:50.140 --> 00:14:51.400
It's like doomsday.

234
00:14:54.380 --> 00:14:55.220
Like he said,

235
00:14:55.220 --> 00:14:58.660
leaving care doesn't have to be like a doomsday scenario,

236
00:14:58.660 --> 00:14:59.500
period.

237
00:15:00.000 --> 00:15:02.220
put everything else you put just the same,

238
00:15:02.220 --> 00:15:03.560
just need something like to grip them

239
00:15:03.560 --> 00:15:04.760
right at the beginning.

240
00:15:07.760 --> 00:15:09.000
And Bruce, do you think homeless,

241
00:15:09.000 --> 00:15:10.200
something homeless in there,

242
00:15:10.200 --> 00:15:12.080
because he's experienced homelessness.

243
00:15:12.080 --> 00:15:15.960
So the voice of the homeless youth is more generic

244
00:15:15.960 --> 00:15:18.960
or do you reckon just specific, like what you said?

245
00:15:18.960 --> 00:15:19.860
Yeah, I think,

246
00:15:22.240 --> 00:15:24.200
yeah, so I would say something like,

247
00:15:24.200 --> 00:15:27.360
Leaving Here doesn't have to be like a doomsday scenario

248
00:15:27.400 --> 00:15:32.320
and then say like, hear from someone who I guess left care

249
00:15:32.320 --> 00:15:36.160
and became homeless, Dylan Langley,

250
00:15:36.160 --> 00:15:38.280
like, cause it makes it really relevant.

251
00:15:38.280 --> 00:15:41.600
Then like a finalist for Young Australia,

252
00:15:41.600 --> 00:15:44.160
you don't know, like that doesn't sound super interesting.

253
00:15:44.160 --> 00:15:46.600
It just sounds like he won an award or something.

254
00:15:47.600 --> 00:15:49.840
But again, these are just like little tweaks.

255
00:15:50.720 --> 00:15:52.520
I think you could try it again.

256
00:15:53.520 --> 00:15:58.520
And again, you could also try some other content as well.

257
00:16:00.400 --> 00:16:03.800
Yeah, it's kind of like a, you know, a shotgun approach.

258
00:16:03.800 --> 00:16:06.040
You give Facebook a lot of different options.

259
00:16:08.160 --> 00:16:11.520
And so especially once you get it into this state,

260
00:16:11.520 --> 00:16:14.080
I would just literally click on these three dots,

261
00:16:14.080 --> 00:16:16.000
hit duplicate, and then it would like,

262
00:16:16.000 --> 00:16:18.120
it'll have one ad there and the second ad there

263
00:16:18.120 --> 00:16:20.200
and the video can be exactly the same,

264
00:16:20.200 --> 00:16:21.620
just change the text.

265
00:16:23.360 --> 00:16:26.000
So if you want to try one bit of text

266
00:16:26.000 --> 00:16:28.560
or one with just like one sentence in the video,

267
00:16:28.560 --> 00:16:31.400
like you essentially don't have to be,

268
00:16:33.680 --> 00:16:34.720
you don't have to figure it out.

269
00:16:34.720 --> 00:16:36.360
You can kind of let Facebook figure it out.

270
00:16:36.360 --> 00:16:40.320
They'll show, they'll kind of rotate them back and forth

271
00:16:40.320 --> 00:16:42.880
and see which one works better for you.

272
00:16:45.200 --> 00:16:48.120
When you said about the audience, like end audience,

273
00:16:48.120 --> 00:16:49.920
like, is that different?

274
00:16:49.920 --> 00:16:54.920
Like, you know, like, yeah, what was that?

275
00:16:55.080 --> 00:16:58.080
Yeah, let's take, well, let's see what this one was.

276
00:16:58.080 --> 00:16:59.320
Cause it feels like we did.

277
00:16:59.320 --> 00:17:01.680
So this one didn't run, I don't think.

278
00:17:01.680 --> 00:17:03.200
Cause the reach was zero.

279
00:17:04.280 --> 00:17:05.680
This is also $5.

280
00:17:05.680 --> 00:17:07.500
So what's the audience here?

281
00:17:11.800 --> 00:17:12.640
Okay, wow.

282
00:17:12.640 --> 00:17:16.280
So this is like, yeah, it's a,

283
00:17:17.160 --> 00:17:20.160
there's a really big like audience there.

284
00:17:21.599 --> 00:17:24.800
And there's the little ones, like small business is massive.

285
00:17:24.800 --> 00:17:28.800
Like you're going to get just so many people in there

286
00:17:28.800 --> 00:17:29.640
and like parenting.

287
00:17:29.640 --> 00:17:32.360
And the point is, you don't want it to be massive.

288
00:17:32.360 --> 00:17:34.080
Is it, Bruce?

289
00:17:34.080 --> 00:17:35.720
Well, you want it to be the right person.

290
00:17:35.720 --> 00:17:37.160
So just think of it like,

291
00:17:37.160 --> 00:17:38.840
if this person is a small business,

292
00:17:38.840 --> 00:17:42.440
like you could get someone who's like, I don't know,

293
00:17:42.800 --> 00:17:44.920
just anyone who's like a hairdresser

294
00:17:44.920 --> 00:17:47.640
who happens to own a business or a, you know,

295
00:17:47.640 --> 00:17:50.040
who owns a restaurant could be a small business.

296
00:17:50.040 --> 00:17:52.800
Like someone who like, you know,

297
00:17:54.440 --> 00:17:55.760
makes t-shirts out of their house.

298
00:17:55.760 --> 00:17:58.280
Like it could be literally anything.

299
00:17:58.280 --> 00:18:00.480
Motherhood is huge as well.

300
00:18:00.480 --> 00:18:03.480
And like people who like, not all mothers,

301
00:18:03.480 --> 00:18:05.120
think of it if like they only showed it

302
00:18:05.120 --> 00:18:06.560
to people who are small businesses,

303
00:18:06.560 --> 00:18:07.840
cause that's what it's doing.

304
00:18:07.840 --> 00:18:09.240
It's going to put this ad in front of people

305
00:18:09.240 --> 00:18:10.840
who like only like,

306
00:18:10.960 --> 00:18:11.800
small businesses.

307
00:18:11.800 --> 00:18:12.640
They're not Christians.

308
00:18:12.640 --> 00:18:15.480
They're not interested in healthcare, health, anything,

309
00:18:15.480 --> 00:18:16.320
leaving care.

310
00:18:16.320 --> 00:18:19.440
They literally just interested in running their business.

311
00:18:19.440 --> 00:18:20.760
So we're putting an ad in front of them

312
00:18:20.760 --> 00:18:23.280
that's not really relevant in any way.

313
00:18:23.280 --> 00:18:25.160
And so they're just scrolling past it.

314
00:18:26.160 --> 00:18:28.080
But, and then Facebook gets a little confused.

315
00:18:28.080 --> 00:18:29.560
It's like, well, you like, but this,

316
00:18:29.560 --> 00:18:30.960
but you wanted it to be small business.

317
00:18:30.960 --> 00:18:33.000
So they try some more small businesses.

318
00:18:33.000 --> 00:18:35.240
They will kind of, with this thing turned on,

319
00:18:35.240 --> 00:18:37.800
it will eventually like figure that out for it.

320
00:18:37.920 --> 00:18:40.840
Better just let Facebook decide.

321
00:18:40.840 --> 00:18:41.680
Yeah. I mean, you've got stuff like,

322
00:18:41.680 --> 00:18:43.680
like friendship in there.

323
00:18:43.680 --> 00:18:45.560
So that's like everybody in the world.

324
00:18:45.560 --> 00:18:46.400
Literally.

325
00:18:46.400 --> 00:18:49.840
I was thinking all these things when I was going in there,

326
00:18:49.840 --> 00:18:52.800
it was asking me, raise high school grads.

327
00:18:52.800 --> 00:18:54.800
And I'm thinking of the care leavers in my head.

328
00:18:54.800 --> 00:18:55.640
Yeah.

329
00:18:55.640 --> 00:18:56.480
Yeah. No.

330
00:18:56.480 --> 00:18:57.320
And that's the thing.

331
00:18:57.320 --> 00:18:59.240
I can totally see why you did that

332
00:18:59.240 --> 00:19:00.840
because in the right context,

333
00:19:00.840 --> 00:19:03.200
they all, these all could work for sure.

334
00:19:03.200 --> 00:19:04.560
But I think it's like,

335
00:19:04.600 --> 00:19:05.440
in the right context,

336
00:19:05.440 --> 00:19:08.160
they all, these all could work for sure.

337
00:19:08.160 --> 00:19:09.000
Yeah.

338
00:19:09.000 --> 00:19:11.640
But everyone is interested in friendships.

339
00:19:11.640 --> 00:19:14.080
So then if you're going before everyone,

340
00:19:14.080 --> 00:19:15.640
it's not gonna happen.

341
00:19:15.640 --> 00:19:16.480
I would do this.

342
00:19:16.480 --> 00:19:19.080
Let's take this guy and just duplicate it.

343
00:19:20.480 --> 00:19:21.960
And we'll, we'll do this real quick

344
00:19:21.960 --> 00:19:23.360
and let you start it again.

345
00:19:24.920 --> 00:19:26.680
So we'll duplicate the whole thing.

346
00:19:28.600 --> 00:19:29.440
That's good.

347
00:19:32.640 --> 00:19:34.000
Yeah. That's, that's great.

348
00:19:34.920 --> 00:19:36.080
And this will duplicate both.

349
00:19:36.080 --> 00:19:38.120
So, oh, so it does this now.

350
00:19:38.120 --> 00:19:39.520
I don't love this.

351
00:19:39.520 --> 00:19:41.880
So if you hit the X at the top, right,

352
00:19:41.880 --> 00:19:43.280
just takes you away from one view

353
00:19:43.280 --> 00:19:44.440
and shows you a totally different,

354
00:19:44.440 --> 00:19:45.680
okay, now we're back.

355
00:19:45.680 --> 00:19:48.760
So this one with like the green is in draft mode.

356
00:19:50.240 --> 00:19:52.040
So if you go to the top here,

357
00:19:52.040 --> 00:19:53.280
let's just say like,

358
00:19:55.080 --> 00:19:59.640
you could do like Australian foster care Christians.

359
00:20:00.000 --> 00:20:08.520
Let's just see, just say like Christians plus foster care or something.

360
00:20:08.520 --> 00:20:09.520
Yeah.

361
00:20:09.520 --> 00:20:13.040
Just so you know what it is.

362
00:20:13.040 --> 00:20:21.400
The key thing is that it's going to be a plus, not and.

363
00:20:21.400 --> 00:20:26.080
You can name it whatever you want, just so it's different from the one that you did before

364
00:20:26.080 --> 00:20:27.080
this.

365
00:20:27.080 --> 00:20:28.080
Okay.

366
00:20:28.240 --> 00:20:29.240
Okay.

367
00:20:29.240 --> 00:20:35.200
You could literally name it like November 27th, if you want, like, it'll just be different.

368
00:20:35.200 --> 00:20:36.200
November 27th.

369
00:20:36.200 --> 00:20:37.200
Yeah.

370
00:20:37.200 --> 00:20:38.200
Cool.

371
00:20:38.200 --> 00:20:39.200
Maybe we should post that.

372
00:20:39.200 --> 00:20:40.200
Delete that.

373
00:20:40.200 --> 00:20:51.200
Yeah, you can take the likes campaign out because this is all part of the likes campaign.

374
00:20:51.200 --> 00:20:52.200
Yeah.

375
00:20:52.200 --> 00:20:57.200
Just call it November 27th.

376
00:20:57.320 --> 00:20:58.320
Okay.

377
00:20:58.320 --> 00:20:59.320
Page likes.

378
00:20:59.320 --> 00:21:00.320
Yeah.

379
00:21:00.320 --> 00:21:07.440
If I can get rid of Australian foster care Christians as well, just put November 27th.

380
00:21:07.440 --> 00:21:09.000
It doesn't matter.

381
00:21:09.000 --> 00:21:12.920
You can come back and rename it even during, it's just something that if you come back

382
00:21:12.920 --> 00:21:17.360
and we're looking at the charts again, just to make sure that this one was the one we

383
00:21:17.360 --> 00:21:20.520
ran last week.

384
00:21:20.520 --> 00:21:23.520
And then this one's the one we're doing this week, testing.

385
00:21:23.520 --> 00:21:30.000
It's like you're writing yourself a note in the future.

386
00:21:30.000 --> 00:21:33.000
So when you come back, you actually remember what we did.

387
00:21:33.000 --> 00:21:34.000
Yeah.

388
00:21:34.000 --> 00:21:35.000
Cool.

389
00:21:35.000 --> 00:21:42.000
We put it at the start so we know it's different.

390
00:21:42.000 --> 00:21:43.000
Yeah.

391
00:21:43.000 --> 00:21:44.000
Yeah.

392
00:21:44.000 --> 00:21:47.160
So let's like, scroll down.

393
00:21:47.160 --> 00:21:52.160
Now, I mean, Australia is kind of like the US in that it's also, it's just very expensive

394
00:21:52.320 --> 00:21:56.560
to get ads in general.

395
00:21:56.560 --> 00:22:02.800
You could very easily run this in the Philippines and have 5,000 likes for a few hundred dollars

396
00:22:02.800 --> 00:22:06.480
because the likes are like one cent.

397
00:22:06.480 --> 00:22:11.400
But just there's so much competition in Australia and US for ads.

398
00:22:11.400 --> 00:22:16.840
And potentially, you may just want to wait till Monday because everything is just totally

399
00:22:16.840 --> 00:22:20.720
crazy right now with Black Friday, Cyber Monday.

400
00:22:21.280 --> 00:22:27.320
I know that's not an Australian thing, really, but like Facebook's ads are like crazy expensive

401
00:22:27.320 --> 00:22:28.320
this weekend.

402
00:22:28.320 --> 00:22:29.320
Yeah.

403
00:22:29.320 --> 00:22:30.320
We have Black Friday here.

404
00:22:30.320 --> 00:22:31.320
Yeah.

405
00:22:31.320 --> 00:22:32.320
Yeah.

406
00:22:32.320 --> 00:22:33.320
Yeah.

407
00:22:33.320 --> 00:22:34.320
Yeah.

408
00:22:34.320 --> 00:22:38.280
It's just an excuse to for retail to make more money.

409
00:22:38.280 --> 00:22:41.000
But yeah, absolutely.

410
00:22:41.000 --> 00:22:43.600
So just that's just something as well, because everybody is running ads.

411
00:22:43.600 --> 00:22:48.720
Like if you're getting, like I've been emailed by everything I've ever signed up for in the

412
00:22:48.720 --> 00:22:49.720
last couple of hours.

413
00:22:49.720 --> 00:22:50.720
Yes.

414
00:22:50.720 --> 00:22:54.880
So, but you can build it all out and you can start it like on Monday or so.

415
00:22:54.880 --> 00:22:56.400
It's not like it wouldn't work.

416
00:22:56.400 --> 00:23:00.840
It just, you may get some really expensive likes, which you've already got.

417
00:23:00.840 --> 00:23:03.280
So that wouldn't really be anything helpful.

418
00:23:03.280 --> 00:23:05.320
So if you scroll down, let's take a look at the audience.

419
00:23:05.320 --> 00:23:13.120
We're just going to do this, say, create new audience, and you can just create an audience

420
00:23:13.120 --> 00:23:16.360
for this thing here.

421
00:23:16.400 --> 00:23:21.160
So if you scroll, yeah, right here, it says detailed targeting.

422
00:23:21.160 --> 00:23:25.880
You can put things like anything to do with like the foster care.

423
00:23:25.880 --> 00:23:26.880
You had some good ones there.

424
00:23:26.880 --> 00:23:32.880
Like I think you said, let me other one.

425
00:23:32.880 --> 00:23:35.880
Yeah.

426
00:23:35.880 --> 00:23:56.320
And then I think instead of custom audience, it's going to be just down here in that demographics.

427
00:23:56.320 --> 00:23:59.800
They all look exactly the same.

428
00:23:59.800 --> 00:24:10.720
So you could do like, I think you said foster care was one, foster care worker.

429
00:24:10.720 --> 00:24:15.880
And again, just so you're doing things that are similar to this kind of the cause, and

430
00:24:15.880 --> 00:24:25.880
then we'll just layer on top of that people who would at least be open to something Christian.

431
00:24:25.960 --> 00:24:29.960
So yeah, you can make this as big as you, social work is probably fine.

432
00:24:29.960 --> 00:24:30.960
Yeah.

433
00:24:30.960 --> 00:24:36.840
In fact, I'm literally, I would just do social work and like delete the homelessness one

434
00:24:36.840 --> 00:24:40.680
because that social work is 44 million people.

435
00:24:40.680 --> 00:24:41.680
That's huge.

436
00:24:41.680 --> 00:24:47.880
And that, yeah, well, it's less obviously just in Australia, so it's five, half a million

437
00:24:47.880 --> 00:24:49.880
up there.

438
00:24:49.880 --> 00:24:52.240
Yeah.

439
00:24:52.240 --> 00:24:54.160
This is like such a huge thing.

440
00:24:55.160 --> 00:24:57.840
So it's just anyone who's like generally interested in this.

441
00:24:57.840 --> 00:25:00.040
And then down here, say narrow audience there.

442
00:25:00.000 --> 00:25:13.000
And now we can just put something like crazy generic like Christian, you know, which I think is like hundreds of millions of people but so this one, and you can see here.

443
00:25:13.000 --> 00:25:24.000
So the one down here so it's going to say like social work, and then right here it says, and also must match and also must also match.

444
00:25:24.000 --> 00:25:26.000
Oh yeah.

445
00:25:26.000 --> 00:25:36.000
Okay, so this will go down right because not all social workers are Christians. So now we're going to do a subset of that so let's just see how bad how much it changes.

446
00:25:36.000 --> 00:25:40.000
Okay, that's quite a way didn't change.

447
00:25:40.000 --> 00:25:45.000
Click on Christian, you can click Christian. Let's see what it says.

448
00:25:45.000 --> 00:25:49.000
Okay, so it's an even fewer than 1000.

449
00:25:49.000 --> 00:25:53.000
So let's just do some more Christian things.

450
00:25:53.000 --> 00:25:57.000
You could say like,

451
00:25:57.000 --> 00:26:02.000
you can go to like specific

452
00:26:02.000 --> 00:26:10.000
maybe Christian church. I don't know. And you can look at the sizes there. Yes, that's 73 million let's try that.

453
00:26:10.000 --> 00:26:17.000
And because you guys said you wanted it so they're up to 33 so we definitely want to get this in the hundreds of thousands.

454
00:26:17.000 --> 00:26:23.000
We could do that two ways we can add more people to this or you can add more people to that.

455
00:26:24.000 --> 00:26:35.000
And you probably do a little bit of, and if you hit suggestions now, it should give you some, some ideas like.

456
00:26:35.000 --> 00:26:41.000
I mean, something like the Bible's crazy big but

457
00:26:41.000 --> 00:26:45.000
it's actually not it's like 13,000. Okay.

458
00:26:45.000 --> 00:26:48.000
Music.

459
00:26:48.000 --> 00:26:55.000
You can add a few of these because they're all because there's something so big as Christian like Joyce Myers like probably not going to really change it much.

460
00:26:55.000 --> 00:27:00.000
If you clicked on her just to show you that, and it's not a problem to have her in there.

461
00:27:00.000 --> 00:27:09.000
It was at 33,000, and now it's a 36 I didn't really move it much because it already got so many people.

462
00:27:09.000 --> 00:27:13.000
Aboriginal.

463
00:27:13.000 --> 00:27:15.000
Try that.

464
00:27:16.000 --> 00:27:21.000
I don't know if you can get all see what

465
00:27:21.000 --> 00:27:25.000
culture or

466
00:27:25.000 --> 00:27:35.000
anything that's like demographic, though you're not going to be able to target them, just because of

467
00:27:35.000 --> 00:27:39.000
seeking.

468
00:27:39.000 --> 00:27:48.000
And you had some other good ones I'm trying to think, and we can go back and look at if you just, you can leave everything here and just click on that, and it will.

469
00:27:48.000 --> 00:27:50.000
Yep.

470
00:27:50.000 --> 00:27:59.000
Okay, so and then it's, and you can see when we jump between this one and this one it kind of takes you right to what you were just looking at but on the different campaign.

471
00:27:59.000 --> 00:28:04.000
So there's youth.

472
00:28:04.000 --> 00:28:14.000
This one maybe wasn't this one was big. Yeah, you had like a ton of people didn't realize that would be big, but it is.

473
00:28:14.000 --> 00:28:23.000
I think it is.

474
00:28:23.000 --> 00:28:26.000
Social change probably good. Yep. Yep.

475
00:28:26.000 --> 00:28:33.000
And, okay, let's see what that does.

476
00:28:33.000 --> 00:28:39.000
Yeah, we're definitely getting there. Yeah.

477
00:28:39.000 --> 00:28:48.000
And just scroll down and see if the detail targeting is on yet because basically this will just give Facebook a starting point.

478
00:28:48.000 --> 00:28:50.000
Let's see here.

479
00:28:50.000 --> 00:28:54.000
Okay, you can try that it's only 600,000.

480
00:28:54.000 --> 00:28:56.000
But you can try it.

481
00:28:57.000 --> 00:28:59.000
Didn't really bump it much but.

482
00:28:59.000 --> 00:29:04.000
So if you just right there. Sorry.

483
00:29:04.000 --> 00:29:12.000
Languages, the languages you just leave it so you see how it just went to 4.9 million.

484
00:29:12.000 --> 00:29:24.000
I would like to do it without that because detailed targeting just means like if you if these above here don't work then try your own ones and so it's basically what you're trying to do right now where you're like trying to come up with slight

485
00:29:24.000 --> 00:29:27.000
variations of things.

486
00:29:27.000 --> 00:29:30.000
You know, it's not.

487
00:29:30.000 --> 00:29:37.000
So I would, I would try this.

488
00:29:37.000 --> 00:29:41.000
And just, just see what what happens.

489
00:29:41.000 --> 00:29:50.000
So when you're iterating on it like this like you could literally just take this guy and hit publish, and now like this would just start running ads.

490
00:29:50.000 --> 00:29:57.000
So you just quickly duplicate, make a couple changes hit publish again let it run a few days and see what happens.

491
00:29:57.000 --> 00:30:00.000
And that takes kind of the mystery out of like having to get everything just.

492
00:30:00.000 --> 00:30:06.080
perfect. So I feel like this audience is a little better, just because it's...

493
00:30:06.720 --> 00:30:08.800
Where should that audience definition...

494
00:30:08.800 --> 00:30:14.000
Yeah, so it's saying it's fairly broad, but as soon as we...

495
00:30:15.520 --> 00:30:19.840
Where should it land? Should it land here rather than in the middle?

496
00:30:21.280 --> 00:30:27.440
No, the green is pretty good, like you got it there. This is just such a broad,

497
00:30:27.760 --> 00:30:32.080
some people don't even look at that. I think it's helpful because it at least gives you a

498
00:30:32.080 --> 00:30:37.280
benchmark. And a lot of people say this is totally useless, so don't pay too much attention to that.

499
00:30:41.040 --> 00:30:47.360
But it's just different things. And again, we're trying... We didn't lose anything over here,

500
00:30:47.360 --> 00:30:52.640
because one, we got 12 likes. Obviously, we don't want to get 1,000 likes at that price,

501
00:30:52.640 --> 00:30:59.920
because we're too expensive. But we can try a different audience. And then the other thing...

502
00:31:02.720 --> 00:31:05.680
It feels like we're testing stocks, getting ready for investments.

503
00:31:05.680 --> 00:31:09.280
It is. It totally is, though, because... And this is what's so cool about it,

504
00:31:09.280 --> 00:31:14.320
is that once you get it figured out, you can... And this is what we did with Kingdom Messengers,

505
00:31:14.320 --> 00:31:18.320
is we take, instead of going and buying stocks or investing in other businesses,

506
00:31:18.320 --> 00:31:23.840
we take a bunch of money and we pour it into Facebook ads, and then it multiplies our business.

507
00:31:25.680 --> 00:31:29.360
So now, it's the same thing as if you can multiply your ministry very quickly.

508
00:31:31.360 --> 00:31:34.800
So I would test a different audience like this, and then I would try

509
00:31:35.520 --> 00:31:38.960
some different texts at the top, but potentially even a different video.

510
00:31:41.360 --> 00:31:46.400
And it could say... You could even do a video just on your phones with the two of you,

511
00:31:46.960 --> 00:31:54.160
just saying, like, hi, William Brendan. We just launched this thing. We're helping.

512
00:31:54.160 --> 00:31:59.520
We have a heart to help people in this. Just kind of describe what your ministry is about.

513
00:31:59.520 --> 00:32:04.800
If this is interesting, like below and follow us along. It's almost just like a personal request.

514
00:32:06.640 --> 00:32:10.800
Doesn't have to be produced. Doesn't have to have editing or anything. In fact, the more...

515
00:32:11.600 --> 00:32:17.040
You could literally be walking down the street and just kind of do a quick video.

516
00:32:17.040 --> 00:32:19.200
So it looks like something that a friend would post.

517
00:32:20.560 --> 00:32:24.800
Bruce, that's really good advice. We tried that on our new iPad to do the walking

518
00:32:26.160 --> 00:32:30.960
thing in the kitchen, and it was so funny. It was good, but we're going to do that.

519
00:32:30.960 --> 00:32:34.880
We'll give that a go. But what happened on that... You know how it's got Cameo or

520
00:32:34.880 --> 00:32:39.520
something like them that you can... I remember you saying you can move with this one. It's got like...

521
00:32:40.480 --> 00:32:42.160
Oh, the center stage? Yeah.

522
00:32:42.160 --> 00:32:46.000
Yeah, whatever center stage. I mean, we hadn't looked up how to do it. We just did it.

523
00:32:46.000 --> 00:32:51.760
And then you looked and it was all blurry. So we thought we were legendary. And so here's

524
00:32:51.760 --> 00:32:55.200
our kitchen just like this. And then we went back. We're like, oh, that was a dud.

525
00:32:57.120 --> 00:32:57.680
That's funny.

526
00:32:58.560 --> 00:33:05.440
But maybe you could hold it still. I don't know. I've never used an iPad before.

527
00:33:06.320 --> 00:33:06.880
Yeah, you could...

528
00:33:07.840 --> 00:33:08.720
And up this way.

529
00:33:09.360 --> 00:33:18.080
You could really be walking. Yeah, I would do it probably with the wide way. Yeah, like that,

530
00:33:18.080 --> 00:33:25.520
because there's two of you. There's just one of you. You could do a portrait. And yeah, I would

531
00:33:25.520 --> 00:33:32.000
just... And just you get less than 60 seconds. And all you would do is come in here and you would

532
00:33:32.000 --> 00:33:39.760
change... Just pick one of these and call. And you can just rename that ad to personal

533
00:33:39.760 --> 00:33:43.600
video invite or something. And then just change the text a bit and send it.

534
00:33:43.600 --> 00:33:49.040
It's almost like you don't have to overthink it. You just can make a few changes.

535
00:33:49.040 --> 00:33:52.960
Just make sure there's no typos and then test it again for a few days and see what happens.

536
00:33:55.040 --> 00:34:00.400
And you'll try to... Now, your audience is extremely specific. It's not just helping

537
00:34:00.400 --> 00:34:07.440
people with anxiety all over the world. It's in a specific region. But we'll keep an eye on it.

538
00:34:07.440 --> 00:34:13.040
We can definitely get there. And what will happen is the Facebook ads get smarter over time. So

539
00:34:13.040 --> 00:34:18.719
leaving it just running day after day, even if you pause it and then restart it, that campaign

540
00:34:18.719 --> 00:34:26.000
is now a lot smarter than if you just killed all this and started a brand new campaign every time.

541
00:34:26.560 --> 00:34:31.920
It's building on top of each other each time we do this. Yeah. So it'll get smarter and cheaper

542
00:34:31.920 --> 00:34:38.719
over time. That's really good. Thank you so much, Bruce. Appreciate it. Yeah. I think you got it.

543
00:34:40.560 --> 00:34:45.840
And again, if you want to try this audience, great. If you want to... Again, you can learn it as fast

544
00:34:45.840 --> 00:34:51.920
as you want. All you would do is... So I would have your one piece of content there and then

545
00:34:51.920 --> 00:34:57.920
your personal invite with this audience. And once you get that set and everything's written out,

546
00:34:57.920 --> 00:34:59.840
then right before you launch it, just take...

547
00:35:00.000 --> 00:35:03.160
take that and just duplicate the whole campaign

548
00:35:03.160 --> 00:35:06.200
and both videos again, and basically run.

549
00:35:06.200 --> 00:35:07.840
And then all you got to do on that second one

550
00:35:07.840 --> 00:35:11.360
is just change that audience just a little bit.

551
00:35:11.360 --> 00:35:12.200
Yep.

552
00:35:12.200 --> 00:35:13.840
So, yeah.

553
00:35:13.840 --> 00:35:15.760
Now that's a good shot.

554
00:35:15.760 --> 00:35:16.600
Okay.

555
00:35:16.600 --> 00:35:17.560
And I'll send you the recording of this.

556
00:35:17.560 --> 00:35:18.400
I did record it.

557
00:35:18.400 --> 00:35:20.000
So if you need to go back.

558
00:35:20.000 --> 00:35:20.840
Oh, okay.

559
00:35:20.840 --> 00:35:21.680
Yeah.

560
00:35:21.680 --> 00:35:24.760
Kind of ideas, but that's good.

561
00:35:24.760 --> 00:35:27.640
Yeah, so you definitely set it up.

562
00:35:27.640 --> 00:35:32.080
And like I said, you 100% can run ads if you want,

563
00:35:32.080 --> 00:35:34.640
but if you run it and it's just like not great results,

564
00:35:34.640 --> 00:35:36.440
you can just pause it and wait a few days,

565
00:35:36.440 --> 00:35:39.360
let the sales stuff clear and then go.

566
00:35:39.360 --> 00:35:40.200
So.

567
00:35:40.200 --> 00:35:43.040
And Chris, we're having good traction, I think on,

568
00:35:43.040 --> 00:35:45.160
I haven't done any more ads on TikTok,

569
00:35:45.160 --> 00:35:48.400
but we got quite a few followers on there.

570
00:35:48.400 --> 00:35:49.240
That's just.

571
00:35:49.240 --> 00:35:50.840
Oh, nice.

572
00:35:50.840 --> 00:35:53.840
But we're almost at 300 likes.

573
00:35:53.840 --> 00:35:55.440
We're almost at 300 followers,

574
00:35:55.440 --> 00:35:57.000
I think based on the dashboard.

575
00:35:57.000 --> 00:35:59.440
So we're a third of the way to the thousand.

576
00:35:59.440 --> 00:36:02.120
Well, actually that's phenomenal

577
00:36:02.120 --> 00:36:04.520
because most people, the way they get 90% of that

578
00:36:04.520 --> 00:36:06.080
is just running ads.

579
00:36:06.080 --> 00:36:08.600
So if you're this far and you haven't really,

580
00:36:08.600 --> 00:36:12.240
you know, we only got 12 people we can point to from ads.

581
00:36:12.240 --> 00:36:13.120
It's actually really good.

582
00:36:13.120 --> 00:36:14.800
So that's very nice.

583
00:36:14.800 --> 00:36:17.520
And TikToks, I feel like TikTok for you guys

584
00:36:17.520 --> 00:36:20.360
may be like the main platform

585
00:36:20.360 --> 00:36:22.480
just because of the demographic you're reaching.

586
00:36:22.480 --> 00:36:24.480
Yeah, the 18 to 24 year olds.

587
00:36:24.480 --> 00:36:25.320
Yeah.

588
00:36:25.320 --> 00:36:26.160
Yeah.

589
00:36:26.640 --> 00:36:27.480
Yeah.

590
00:36:27.480 --> 00:36:28.320
That's awesome.

591
00:36:29.280 --> 00:36:32.000
But still, I like this because this is,

592
00:36:32.000 --> 00:36:33.320
I want this to,

593
00:36:33.320 --> 00:36:34.920
because this is where a lot of people

594
00:36:34.920 --> 00:36:37.000
will see our stuff on Facebook.

595
00:36:37.000 --> 00:36:37.840
I mean, that's where,

596
00:36:37.840 --> 00:36:40.040
when we start doing events and fundraising,

597
00:36:40.040 --> 00:36:41.480
it's gonna be on Facebook.

598
00:36:41.480 --> 00:36:42.320
Yeah.

599
00:36:42.320 --> 00:36:43.160
Yeah, this is awesome.

600
00:36:43.160 --> 00:36:45.440
Yeah, I mean, you guys jumped from 38 people

601
00:36:45.440 --> 00:36:48.920
to 133 people in a week on TikTok.

602
00:36:53.200 --> 00:36:54.320
It's really good.

603
00:36:54.360 --> 00:36:57.400
So if you just do that again each week.

604
00:36:57.400 --> 00:36:59.480
It was $30 for,

605
00:36:59.480 --> 00:37:02.920
I think I did a one to two day ad.

606
00:37:02.920 --> 00:37:04.600
I think it was only $30.

607
00:37:04.600 --> 00:37:08.960
And I just ran, like, it was only 15 seconds of Aaron.

608
00:37:08.960 --> 00:37:09.800
That's it.

609
00:37:09.800 --> 00:37:11.640
And I thought, oh yeah, I'll probably get a like.

610
00:37:11.640 --> 00:37:13.040
And it just shocked me.

611
00:37:13.040 --> 00:37:14.840
But then I don't want to be speculating.

612
00:37:14.840 --> 00:37:16.920
That's the thing that you're teaching us.

613
00:37:16.920 --> 00:37:19.640
It's really important to spend money on your business.

614
00:37:19.640 --> 00:37:21.360
So I'm changing my mindset to say,

615
00:37:21.720 --> 00:37:26.040
and it's little, it's like, it's $20, $30, right?

616
00:37:26.040 --> 00:37:28.320
Like, it's not, it's like,

617
00:37:28.320 --> 00:37:30.200
if you're doing a business and you went

618
00:37:30.200 --> 00:37:31.800
and bought a meal for a client

619
00:37:31.800 --> 00:37:33.320
or paid for coffees for someone,

620
00:37:33.320 --> 00:37:34.880
like, it's the same amount.

621
00:37:34.880 --> 00:37:35.720
It's so true.

622
00:37:35.720 --> 00:37:38.320
It's the mental, it's a mental block.

623
00:37:38.320 --> 00:37:39.160
Yeah.

624
00:37:39.160 --> 00:37:40.960
It's being prepared to spend money on it.

625
00:37:40.960 --> 00:37:44.000
And Instagram there, as you can see, it's 23, 23, 24.

626
00:37:44.000 --> 00:37:46.160
I want to work out what's going on with that.

627
00:37:46.160 --> 00:37:47.000
So.

628
00:37:47.000 --> 00:37:49.440
Yeah, and so, yeah,

629
00:37:49.440 --> 00:37:52.240
I would also set up some ads for Instagram as well.

630
00:37:52.240 --> 00:37:53.440
Like we can set that up.

631
00:37:55.080 --> 00:37:56.720
And this is a little,

632
00:37:56.720 --> 00:38:00.400
because I think you guys are like 115 or so.

633
00:38:00.400 --> 00:38:03.040
So this will probably change on Monday when we update it.

634
00:38:03.040 --> 00:38:07.160
But yeah, and the TikTok thing, since it worked well,

635
00:38:07.160 --> 00:38:11.120
like, have you tried taking the clip from Dylan

636
00:38:11.120 --> 00:38:12.960
and just running that as a TikTok ad?

637
00:38:14.160 --> 00:38:15.920
The one that I did on TikTok?

638
00:38:15.920 --> 00:38:18.120
The one that you did on Facebook.

639
00:38:18.120 --> 00:38:19.240
Oh yeah, I did the same thing.

640
00:38:20.040 --> 00:38:23.400
So the one that I did, him speaking there,

641
00:38:23.400 --> 00:38:25.160
is a little bit shorter because TikTok,

642
00:38:25.160 --> 00:38:26.880
like the shorter ones.

643
00:38:26.880 --> 00:38:27.880
Okay.

644
00:38:27.880 --> 00:38:28.720
Yeah.

645
00:38:28.720 --> 00:38:32.120
So I think I ran him, and he got to 15.

646
00:38:32.120 --> 00:38:34.720
Like a 15 or 20 second ad of you guys.

647
00:38:34.720 --> 00:38:36.840
Like once you're standing and recording stuff,

648
00:38:36.840 --> 00:38:39.680
like just make a few versions and just say,

649
00:38:39.680 --> 00:38:42.240
hey, you know, Liam, Brendan, you know,

650
00:38:42.240 --> 00:38:45.200
and I would say like, maybe start with a question.

651
00:38:45.200 --> 00:38:49.120
Like, are you something, something, something, something?

652
00:38:50.000 --> 00:38:51.160
Like, hey, we're Liam, Brendan,

653
00:38:51.160 --> 00:38:53.960
and we're really passionate about helping young people,

654
00:38:53.960 --> 00:38:56.360
this, this, this, this, you know.

655
00:38:57.720 --> 00:38:59.640
Something to grab the bait, something to capture them.

656
00:38:59.640 --> 00:39:03.280
Yeah, and just say something like, you know,

657
00:39:04.880 --> 00:39:06.280
you can say like, follow along

658
00:39:06.280 --> 00:39:08.360
if you're like interested in this or something,

659
00:39:08.360 --> 00:39:09.680
and they can just like it.

660
00:39:09.680 --> 00:39:12.080
And they can, while they're watching your content on TikTok,

661
00:39:12.080 --> 00:39:13.840
I don't know how much TikTok you've used,

662
00:39:13.840 --> 00:39:16.560
but there's just a one tap follow this person,

663
00:39:16.560 --> 00:39:18.040
like while you're scrolling.

664
00:39:18.040 --> 00:39:19.560
It's just a one tap for people to follow.

665
00:39:19.560 --> 00:39:23.520
Yeah, and I noticed when I put something on the video,

666
00:39:23.520 --> 00:39:25.720
like, and I was just trialing it,

667
00:39:25.720 --> 00:39:27.720
doing a poll, youth voice,

668
00:39:27.720 --> 00:39:30.000
is your voice listened to, yes or no?

669
00:39:30.000 --> 00:39:31.960
So many people clicked and I thought they'll just,

670
00:39:31.960 --> 00:39:34.200
and they clicked, so it shows them how many.

671
00:39:34.200 --> 00:39:35.040
Yeah.

672
00:39:35.040 --> 00:39:35.880
That's awesome.

673
00:39:35.880 --> 00:39:36.720
That's great.

674
00:39:36.720 --> 00:39:38.760
Yeah, I would definitely put text on it.

675
00:39:38.760 --> 00:39:41.280
And so whatever that question is that you're prompting them,

676
00:39:41.280 --> 00:39:44.440
like have that big across the top, like whatever,

677
00:39:44.440 --> 00:39:47.360
are you, you know, passionate about this?

678
00:39:47.880 --> 00:39:49.440
And again, tried like variations,

679
00:39:49.440 --> 00:39:51.160
like you could make three or four of those,

680
00:39:51.160 --> 00:39:53.600
just same exact video,

681
00:39:53.600 --> 00:39:54.920
just change the text on them

682
00:39:54.920 --> 00:39:57.080
and run them as four different ads

683
00:39:57.080 --> 00:39:59.080
and see if this one like works.

684
00:39:59.080 --> 00:39:59.920
So.

685
00:40:00.000 --> 00:40:04.000
It is very much like just throw it against the wall and see what sticks.

686
00:40:04.000 --> 00:40:08.000
TikTok's a platform where you dance.

687
00:40:08.000 --> 00:40:10.000
It's like dancing stuff.

688
00:40:10.000 --> 00:40:13.000
I know we've got some footage of us doing Napoleon Dynamite,

689
00:40:13.000 --> 00:40:14.000
so we might throw that on.

690
00:40:14.000 --> 00:40:15.000
No, just joking.

691
00:40:15.000 --> 00:40:16.000
That's funny.

692
00:40:16.000 --> 00:40:17.000
Yeah.

693
00:40:17.000 --> 00:40:18.000
Thanks, Bruce.

694
00:40:18.000 --> 00:40:21.000
I've seen people do a dance or started dance,

695
00:40:21.000 --> 00:40:23.000
and they're like, now that I have your attention,

696
00:40:23.000 --> 00:40:24.000
are you concerned about...

697
00:40:24.000 --> 00:40:26.000
Yeah, yeah, we want to do that.

698
00:40:26.000 --> 00:40:29.000
I got him into that when he was half asleep during COVID.

699
00:40:29.000 --> 00:40:31.000
He did do it, I think.

700
00:40:31.000 --> 00:40:33.000
We started something on our Connect group,

701
00:40:33.000 --> 00:40:36.000
and so we've got everybody else on our Connect group team

702
00:40:36.000 --> 00:40:38.000
to do a video as well during COVID last year.

703
00:40:38.000 --> 00:40:40.000
It was quite funny.

704
00:40:40.000 --> 00:40:43.000
But the Instagram stuff, I probably need some help with,

705
00:40:43.000 --> 00:40:45.000
but next coaching session, too,

706
00:40:45.000 --> 00:40:49.000
because I'm trying to integrate in the Facebook ad portal

707
00:40:49.000 --> 00:40:52.000
or the Creator Studio connections to my Instagram,

708
00:40:52.000 --> 00:40:54.000
and I've got two Instagram accounts.

709
00:40:54.000 --> 00:40:56.000
So I'll wait for next time.

710
00:40:57.000 --> 00:41:00.000
Yeah, we could probably solve that pretty quick.

711
00:41:00.000 --> 00:41:01.000
Yeah.

712
00:41:01.000 --> 00:41:05.000
And you can have as many Instagram accounts as you want

713
00:41:05.000 --> 00:41:07.000
in your Facebook Business Manager.

714
00:41:07.000 --> 00:41:09.000
It's just when you go to run an ad,

715
00:41:09.000 --> 00:41:12.000
it'll ask you which account do you want to use.

716
00:41:12.000 --> 00:41:13.000
Yeah.

717
00:41:13.000 --> 00:41:15.000
So, yeah, we can take a look at that for sure.

718
00:41:15.000 --> 00:41:16.000
But, yeah, good luck.

719
00:41:16.000 --> 00:41:17.000
This is looking great.

720
00:41:17.000 --> 00:41:18.000
Thank you.

721
00:41:18.000 --> 00:41:19.000
I'm excited you guys are moving on it.

722
00:41:19.000 --> 00:41:21.000
We didn't want you guys to lose momentum, so...

723
00:41:21.000 --> 00:41:22.000
No, thank you.

724
00:41:22.000 --> 00:41:23.000
Thank you so much.

725
00:41:23.000 --> 00:41:24.000
Appreciate it, Bruce.

726
00:41:24.000 --> 00:41:25.000
Enjoy.

727
00:41:25.000 --> 00:41:26.000
We'll see you guys soon.

728
00:41:26.000 --> 00:41:27.000
Okay.

729
00:41:27.000 --> 00:41:28.000
Bye.

730
00:41:28.000 --> 00:41:29.000
Bye.