WEBVTT

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Hey, I'm Bruce, and in this video, I want to show you how you can create awesome videos

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for your business without having to spend thousands of dollars.

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Video is one of the most powerful accelerators that you can use to help you upgrade your

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online sales process.

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Whether you're just launching a YouTube channel or you're creating product videos for your

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website, video has proven to be one of the most effective tools for any entrepreneur

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to get their message out to the world.

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Viewers retain 95% of a message when they watch a video about it, versus only 10% when

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they read about that same content.

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That's incredible.

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That means people will actually learn and remember what you create videos about instead

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of just writing a bunch of text.

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That's why I'm creating this video instead of just writing a blog post.

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Another stat I saw said that online shoppers who view video demos are 1.8 times more likely

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to purchase than someone who didn't watch that same video.

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That means if you just take a video of a product or service and put it on your landing

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page or on your website, there's a chance that that will actually increase sales just

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because you added a video to a website.

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If you're just starting to create videos for your business, you may not want to spend thousands

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of dollars up front before you can justify that investment.

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Having the right gear should never keep you from creating and sharing awesome content.

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The smartphone in your pocket has an awesome camera.

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If it's an Android, iPhone, anything that's kind of in the last couple years, they have

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full HD or 4K cameras built right in.

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If you want to make your smartphone videos look a little more professional, there's a

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couple accessories you can buy that will help give it that professional look.

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I put a kit together here that has a stabilizer, it has a mic, and there's a few accessories

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that go with it.

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But essentially, I'm just using the phone that I use every single day, and I can create

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some really cool smooth movements.

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You can see that as I move back and forth, it keeps the phone kind of moving up and down,

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so you don't get that really shaky camera, which can be really distracting if you're

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trying to show someone a product.

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And then I've got, there's a mic that's on here, so this is the Rode Micro Mic, and I'm

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going to link to everything down in the description, so you can go and find those things on Amazon.

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Everything that's here, if you put it all together, it's less than $200, I think.

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I really like that there's a little stand built in, now of course you can unscrew this

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if you don't want it, but you can close it and it kind of gets out of the way, or you

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can open it again and just put it down on a table.

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And then you're able to talk hands-free to your smartphone, and it's basically like having

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a little tripod right on your desk, it's at the perfect height if you put it on a table.

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One thing I really like about this setup is that you can film with the mic kind of facing

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forward if you're filming someone else on your team, but if it's just you and you're

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just a solopreneur and you're all by yourself, just flip this mic around and you can actually

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just flip the camera on your phone and then just talk to your phone, you've got great

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audio and you can actually see what's being recorded.

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This is great also for live streams.

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One of the other things I want to point out is that you get all these kind of buttons

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and things, but you can actually play with this and you can set this to zoom in, zoom

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out, you can focus, you can do all kinds of things with these buttons.

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I hope this video was helpful.

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Again, all the links are down in the description.

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There's also a blog post that outlines all of this below, so check that out.

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I hope this was helpful and good luck making some awesome videos for your business.