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Guys, we're so excited to talk with you guys today.

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We have put together everything we know about being a Kingdom Messenger into one training

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for you guys.

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We figured this would be just a packet full of content, and if you have been in a challenge

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before, if you have been in a workshop before, or maybe you just kind of saw a video from

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us when you saw posture, this is going to be a great teaching to kind of take you from

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like a high-level overview of everything about being a Kingdom Messenger.

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I think we've got a really good roadmap for you guys as far as outlining like how you

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guys can reach 10,000 people, get your tribe, your Kingdom tribe, to grow it to over 10,000.

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So that is going to be the goal here.

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We are believing for abundance, we are not coming at this with a scarcity mindset.

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Part of our story is, and I'm not jumping ahead too much, but I just wanted to say that

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part of our story was when we entered into last year, 2021, I had a podcast, I had a

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video ministry that I was doing online, and we felt like the Lord had given us some options

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for what the year ahead could look like.

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And He said, look, you can spend time on your channel growing your specific Kingdom channel

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to get it to a million, and there's nothing wrong with that, or you can start to multiply

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yourself into other Kingdom Messengers.

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There's people out there that want to be doing this as well, to be leveraging the digital

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landscape to disciple nations.

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They have a message stirring in their heart, and it's time for it to get out there.

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You can gather that tribe, begin pouring yourself into them, all that you've learned this past

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year, and you guys together can reach a million.

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And I said, I want to do that.

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That just sounds so much more fun to me.

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I don't want to be pioneering alone.

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Pioneering alone is not fun.

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I think pioneering with other pioneers is much more fun.

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It's hard, but it's good.

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And so that's why we are here now.

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I think we can jump in.

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I know we've got some people here now.

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We've got people who watch the replay, so let's jump in.

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Okay.

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So today we're going to be covering how to grow your Kingdom tribe from zero to 10,000

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in 22 without being a techno geek or having to learn the latest TikTok dance.

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Praise the Lord.

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Hopefully, if you want to dance, you can, but you don't have to.

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So hopefully that already breaks you off of some wrong thinking.

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Oh, and if I have to be popular on the internet, it means I'm doing crazy dances or I have

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to be a techno geek.

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Absolutely not.

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No way.

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Not at all.

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So we will, let me pull this up here.

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And so we wanted to specify, who is this training going to be for?

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Maybe you're an author and you wrote a book.

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This is going to be definitely for you.

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Maybe you're a pastor and you're preaching every Sunday and you're wanting to figure

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out how to leverage your time and your message online.

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And maybe you're a coach, a life coach, and you want to help disciple or mentor people

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online.

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This is going to be for you.

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Or you may just be on here because the Lord's been speaking to you about sharing a message

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online and you just want to know the best way to do it.

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How to do it.

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Getting a lot of head nods.

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That's good.

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Maybe you're already an existing messenger offline.

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Maybe you are online.

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Maybe you've written a blog or you're doing some stuff, but you want to scale.

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Or maybe it's not getting the engagement or reaching the tribe that you feel called to.

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So this is for you.

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No one's disqualified here.

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And we believe that you're here for such a time as this.

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Today is the day where there's going to be breakthrough.

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There's going to be some fuel on the fire, so to speak.

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And there's going to be activation and acceleration, like I said.

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That's what we're believing for.

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That's what we know is going to happen.

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So we're declaring that over you today.

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Exactly.

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So we're going to be covering today how to use social media to build your ministry rather

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than distract you from building your ministry or discourage you from building your ministry,

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which I think for a lot of years, social media served as a discouragement tool for me.

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Then it was a distraction tool, but it's actually a tool that we can use to actually build our

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ministry.

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So if you're having a mindset shift that you have to make right now, today, that no longer

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am I going to look to social media as a distraction or a discouragement, I'm going to take authority

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over this tool and use it powerfully to build my ministry.

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That's awesome.

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I love it.

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And so let's go in.

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So we mentioned if we're meeting first time, let me clear this off so you can see our little

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girl there.

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Sweet.

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Hannah Lee.

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And this is our family.

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We live here in Atlanta.

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We have, as our business, we've been serving content creators for over 12 years.

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As a business, Lindsey launched her podcast two years ago, and we've figured out a way

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to combine the tech side from what I'm doing.

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automation and leveraging all the digital side with Lindsay's heart for content and

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preaching the gospel.

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We've merged those things together into this new platform and then combined with some coaching

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and other things, we've added the marketing element of how to scale this at scale.

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That is who we are.

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I don't know if there's anything else you want to say.

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That is why we are here.

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That is the journey.

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It's a very short, long story made short.

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That is why we are here today.

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We've been serving content creators for all of those years, secular and faith-based, online

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and offline, but just in the last year, the Lord has really given us some synergy within

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our own dynamic of what he's placed in both of us.

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We feel called.

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We feel moved to empower other kingdom messengers with what we've learned and hopefully take

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the things, the wins and the mistakes, so to speak, and accelerate your journey.

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Absolutely.

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So, let's talk a little bit about how we got here.

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This is very important because I think people are tempted when they sit on a webinar with

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us to think that we tried one or two things and it just worked and we're somehow extra

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special.

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That's not true.

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That's not true.

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So, we want to be very transparent because that's what good mentors, good coaches do

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is they have gone the way they want to show you the way they've gone.

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And so, this is how it started for us.

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We were online messengers.

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We had a passion.

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We were helping basically for a long time, and we loved this role, but we were helping

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the church that we were attending, our local church, move to the online space and eventually

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kind of became our roles to be like the online campus pastors.

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And we were feeling personal ministry as well stirring in us.

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So, we were starting to leverage the digital landscape, though at the time we didn't really

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know what we were doing.

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We thought we were just experimenting and playing and trying things.

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So, I started a blog.

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I was not consistent.

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It was a pop-up blog I posted every couple months, and it took me hours, but I poured

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my heart and soul into it, but it didn't go anywhere.

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I wasn't consistent.

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My friends and family enjoyed it.

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They were very supportive, but I was hesitant to promote myself.

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I was hesitant to show it to people beyond just my friend group, and so it went nowhere.

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I tried to do a podcast before, actually, before I did Posture.

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A leadership podcast.

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A leadership podcast.

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I don't know if you can see this on the screen.

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Yeah, right over here.

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But this literally was my launch.

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I just went out and I said, I'm trying something new with Anchor.

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And then as I share about, and I talk about leadership.

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And this was in 2017.

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This was in 2017.

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I had 16 likes.

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One of those was my husband.

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I had two comments.

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I think one was my mom.

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The other might have been my grandma, and one share, which might have been Bruce, right?

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And because of that, I just was like, well, I guess no one's interested.

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So I did one or two episodes, and then I just let it fall to the ground, right?

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Because anyone tried that before?

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You tried to launch the podcast, or you tried to do the blog, and you're like, well, I guess

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you gave it like a week, or you gave it a month, and you're like, I guess it's going

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nowhere.

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And you just kind of let it fall to the ground.

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A lot of that was insecurity in me as well, because I was so hesitant about self-promotion,

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right?

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I know a lot of us who have grown up in the faith-based world, we hear a lot about you

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want to be humble, you don't want to self-promote yourself, all of that stuff.

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So I had all of that in my head.

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And I had a really hard time breaking through that barrier to actually trust the Lord and

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trust what He had actually placed in me to share with others.

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I had lacked confidence in what He had placed in me, and therefore, the things I was putting

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my hands to kind of fell to the ground, because I was holding them too loosely, if that makes

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sense.

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I was just kind of putting it out there and hoping it would work.

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And then when I didn't get the feedback that I was expecting or I wanted, I just assumed

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it wasn't meant to be.

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And so I would do some public speaking and some preaching at my church, I had some wonderful

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opportunities to do that.

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Some of those videos we get on YouTube as well.

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And I launched another blog with my friends about, you know, in our 20s about highlighting

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things.

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So I kind of had tried all of these things, but I wasn't consistent.

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So that's important to remember.

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And I wasn't doing it with a confidence of trusting the Lord in the message that He placed

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in my heart.

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I was just kind of trying it very casually, too casually.

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And I was still treating social media as something that was speaking to me, allowing it to speak

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a message to me instead of me speak a message to it.

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If that makes sense.

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I like that.

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So yeah.

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Share this picture that brings back memories

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of you preaching,

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because you're sitting down at a table.

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Do you want to share the story behind that?

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I really, as part of my story is I struggled with anxiety,

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but maybe a lot of you guys can relate to this.

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Public speaking of any kind,

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like put me into a state of panic.

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Like I would get sick before I went on stage.

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I would have to come down after I got off stage

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and let the adrenaline flow out of my body.

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Like I was just, I was a wreck.

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It was spiritual warfare.

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It was spiritual warfare for sure.

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I knew this much.

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I had had words in my life about being a communicator.

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I had words over my life, prophetic words

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that people had given me that I felt were from the Lord,

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that I was called to reach people.

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In fact, I had prophetic words.

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People said, I see you in front of arenas.

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And you're like, that's great.

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But the thought of that so paralyzed me

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that I knew that I needed to say yes.

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And I would step out and I would say yes.

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And that's really important to step out past the fear,

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even in the midst of dealing with fear.

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But that girl on stage versus the person

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that I am fully now, it's such a transformation.

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And so part of that transformation actually happened

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in my, in the last two years

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of becoming a kingdom messenger online.

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And we will talk a little bit about that today.

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So if you're here today and you're like,

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I'm here out of strict obedience

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because I'm dealing with some fear.

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I'm, and I'll tell you this, Lindsay is an introvert.

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A lot of people, that surprises a lot of people.

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They're like, how can you be so animated

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in front of a ton of people?

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Look, I am one with Christ.

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You are one with Christ, okay?

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So everything that's true about Jesus

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is now true about you.

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And we are becoming more and more aware

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each and every day through our journey with the Lord

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of who we actually are.

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And this journey that I've been on the last two years

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has, I have had a sharpened awareness of who I am.

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So anything that you're seeing today

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where you're like, wow, that's really impressive

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or I don't think I could ever do what Lindsay's doing.

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Yes, you can, because it's Christ in me

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and it's Christ in you who is walking out your life journey,

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who is partnering with you in the ministry

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that you are called to,

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reaching the people you are called to reach.

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So please let that set you free today.

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Let that truth sink in and set you free today.

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I don't ever want to pretend that this is all done

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out of our own genius and excellence.

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And this is truly what you're seeing here right now

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is a testimony.

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And this is going to be you to your tribe,

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to the people that you are going to be reaching online.

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Absolutely.

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And just that it was that shift

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from knowing that you're called, right?

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And maybe you know you're called,

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maybe drop it in the comments,

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just say like, I know I'm called

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or I am called in the comments.

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Just because a lot of us, we get words.

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We have the Lord speaking to us, stirring our heart to say,

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hey, you should be sharing this.

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Like this whole kingdom messenger tribe

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and movement that we started came because we felt like,

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hey, we felt called to serve kingdom messengers

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and for us for many, many years.

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And I'll show you like kind of some of the,

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what's happening in Bruce's world as well with this.

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But we were very behind the scenes, right?

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Like this is my, one of my first YouTube videos.

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Doesn't even show his face.

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Doesn't show my face.

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I don't know why I thought that the green matrix

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looking film like effect was like very cool.

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This was in 2009, I think.

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And I did a tutorial on like how to play

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a certain worship songs.

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That was like my first like YouTube thing in 2009.

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And this was us, like we were behind the scenes.

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We were in the tech booth.

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We were the ones like that no one saw

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that just wore black the whole time.

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So you would sort of disappear into the black background.

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And for years, like that was Lindsay and I,

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like we would just be, we were the tech team.

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We led the tech team.

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So we were training people.

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We were installing cameras and lighting and sound

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and all of that stuff.

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But we were very behind the scenes, right?

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And so when you see Lindsay starting to preach

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in some of those pictures, that was very new for us.

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Like we went from like being behind the scenes to,

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and we were doing this in ministry

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as far as just serving the church,

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but also our business was very much about

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what I was doing in business was very much about

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serving content creators and ministries

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to do video production and produce content.

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And again, all behind the scenes.

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So I'd serve on a Sunday behind the scenes,

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behind the camera.

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And then we would be back like Monday through Friday,

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sitting in an office, editing stuff behind the scenes.

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So very much behind the scenes.

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I just wanted to emphasize that.

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Very comfortable.

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Yeah.

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Very comfortable thinking,

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but still dealing with attention of this is not all there is.

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It's not wrong what you're doing.

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loved that season of our life, but we had, the point is we had something else stirring in us,

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and we felt like it was more public facing. We felt like it was a personal message that the

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Lord had given us to share. So all of that was stirring in us, and we were living in this

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tension of the now and the not yet, and we felt like the not yet was coming, and it was requiring

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some activation on our part to say yes, and then confidently start walking in that direction.

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But we were comfortable, and so when you're comfortable, any type of movement out of that

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comfort zone is not comfortable, right? And so the Lord was teaching us and with us in that journey

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that you don't need a comfort zone when you're in relationship with me, who is your comforter.

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You're not called to live a comfortable life, you're called to live a comforted life and

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find your comfort in me. And so that's what started happening as we started entering into 2020.

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Awesome.

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And here was the mindset shift that we had to make. If we could whittle all of that down into

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one singular mindset shift that changed everything, it was that we are not consumers,

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we are creators. When it comes to ministry, specifically ministry online,

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we are not coming onto the digital landscape as consumers anymore.

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Right.

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We are coming onto the digital landscape as a creator. So we had to see ourselves that way,

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we had to start identifying that way, right? The choices that we made, the way that we took action

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online, the way that we engaged with social media moving forward, the guardrails we even put in

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place, our own personal boundaries of how we're going to use social media and when we're going to

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use social media, all came through the lens of I am now a creator, I am no longer a consumer.

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That's good.

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And so we want to invite you to make that mindset shift today.

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You are no longer a consumer, you are a creator. When you step onto the digital landscape,

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you're doing so as a creator, one who has authority, one who is one with Christ,

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one who has a message that is not meant to be stuck in your heart, but is meant to be

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out there transforming other hearts.

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Awesome. I love it. And that was one of the biggest changes from us going from consumer

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to creator. And so let's just kind of fast forward, you know, that was kind of 2018, 2019.

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It was 2020 that I launched my podcast. I said, okay, this is what we're doing.

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And again, you can see the step it took from us going from behind the scenes to now stepping out

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into like, okay, now we're going to be the messenger now, not just supporting the messenger,

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which the Lord knew what he was doing, right? Romans 8, 28, like he knew that all things

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work together. Like, cause we needed all those, like over a decade of training and stuff to be

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able to get our stuff launched, but now also to sit on this call and help you guys get launched.

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So you guys are getting the benefit of that. We didn't see that, you know, in 2018, we're just

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like, we're going to be behind the scenes forever. The rest of our lives. This is great.

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So Lord had other plans. And so he's combined everything that he's blessed us with into this.

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I want to show you a picture of what that mindset shift actually did. Okay. So you saw kind of the

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pictures of the blog and the YouTube videos with not even our faces on it and me sharing at our

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church to, you know, a couple hundred people, which is a great size group, but that was what

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was going on. And, and, and, and quite honestly doing it and it, but you know, doing it scared,

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00:18:33.760 --> 00:18:39.600
right? So like getting sick before I get on stage, all of that stuff to when I made that shift,

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that mindset shift, and I started walking in that direction, this is, this is the size crowd

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that I am reaching every single week. It looks like this. This is what it looks like.

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So this is what posture reaches every single Monday, every single Monday. We, we step out

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Lindsay launch. So we've just crossed over a hundred thousand people following her across

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Tik TOK, YouTube, Facebook, Instagram all the platforms. And we literally started when you

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started your podcast, we started with nothing. We literally started a brand new account with

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zero followers, zero subscribers, zero, you know, everything was at, you know, at the beginning.

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And we started right from the beginning and we implemented a lot of the things we're going to

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be teaching you guys today. And we just kept up with it. We've, we've stayed consistent by we,

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I mean, Lindsay's been creating content and I've been, we've been marketing it and publishing it,

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promoting it consistently and just showing up, like just being consistent for our tribe.

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And all of this kind of leads to how you can grow your tribe to over 10,000, because this is

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something that we believe. And we said it, we said 10,000, because hopefully that stretches you. Okay.

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Hopefully that's like, Oh my gosh, like 10,000 people, you know, that seems like a lot like that.

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And so I just wanted to put that out there that, that this is definitely

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Like, what we're doing here is possible.

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And so we showed you the picture of the audience here.

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And the other thing is, this is what Lindsay's doing with her posture.

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And of course, now we're actually resourcing Kingdom Messengers.

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And as we mentioned, like, our vision is to equip hundreds to reach millions.

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And so we're wanting to reach 1 million people with the gospel each week.

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At least.

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That's just our first, right?

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At least.

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So far, we're currently reaching 215,782 people every single week.

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With our Kingdom Messenger.

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The whole Kingdom Messenger community.

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So we are on mission.

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You guys can see what we're doing.

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But this started with us just having an idea, sitting behind the scenes, Lindsay having

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a weekend where she launched her whole podcast in a weekend.

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And we had no idea, like, what was in store for us.

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And I think a lot of you as well, as you guys are launching and stepping into new realms

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and new levels of trust with the Lord, like, you guys have no idea.

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Like, if someone was on a call and they're trying to tell us this, we would not have

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00:21:00.780 --> 00:21:01.780
believed them.

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And maybe you don't believe us now.

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And that's okay.

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But we're still going to speak that life over you guys and speak that the Kingdom is full

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of abundance.

393
00:21:09.700 --> 00:21:10.700
Yeah.

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And we have to think big.

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If we're going to reach people, if we're going to disciple people online, we have to start

396
00:21:15.260 --> 00:21:20.740
thinking big and not be satisfied with just reaching a couple hundred people on our immediate,

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like, personal profiles.

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And so this is something that it takes skill.

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There's things to learn.

400
00:21:26.560 --> 00:21:27.560
There's tech to learn.

401
00:21:27.560 --> 00:21:28.920
There's content strategies to learn.

402
00:21:28.920 --> 00:21:30.780
There's marketing skills to learn.

403
00:21:30.780 --> 00:21:32.060
We understand that.

404
00:21:32.060 --> 00:21:35.960
And so we're going to hopefully break some of that down for you today and kind of walk

405
00:21:35.960 --> 00:21:39.080
you through kind of a step-by-step guide on how to do that.

406
00:21:39.080 --> 00:21:40.080
Absolutely.

407
00:21:40.080 --> 00:21:41.080
Cool.

408
00:21:41.080 --> 00:21:42.080
Cool.

409
00:21:42.080 --> 00:21:45.280
So a digital landscape is a mission field like no other.

410
00:21:45.280 --> 00:21:46.280
It is a mission field.

411
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It's not the only mission field, but it is a very unique mission field in and of itself.

412
00:21:51.120 --> 00:21:56.380
And it's one that many of us are stepping on to every single day.

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00:21:56.380 --> 00:21:57.480
We're utilizing it.

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Many of us are just doing it as consumers.

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We're allowing it to kind of move us, tell us what's worth talking about, speak to us.

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00:22:06.060 --> 00:22:10.340
But what we want to start to flip the script on is that it is our mission field.

417
00:22:10.340 --> 00:22:15.120
And as we step on there, we're doing so purposefully and with great intention.

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00:22:15.120 --> 00:22:19.680
And that social media is not a distraction, it's not a discouragement, but it is a powerful

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00:22:19.680 --> 00:22:23.920
ministry tool that right now is being massively under leveraged.

420
00:22:23.920 --> 00:22:26.500
It's being massively underutilized.

421
00:22:26.500 --> 00:22:33.560
And that's what we're trying to change because we believe that social media is a weapon.

422
00:22:33.560 --> 00:22:39.200
And it's right now in the wrong hands, right?

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00:22:39.200 --> 00:22:43.620
And it's being used as a weapon to steal, kill, and destroy from people's lives.

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But social media in the hands of sons and daughters of God is a skilled sword.

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And we are not cutting flesh and bone, right?

426
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That's not where our war is.

427
00:22:57.380 --> 00:23:01.500
We are cutting to the root of it, which is the real enemy, Satan.

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And we are cutting off things off of people's lives and we are setting them free.

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And that is what we want you to be expectant of today.

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And as you walk out into the digital landscape every day, that this is actually my mission field.

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And I'm utilizing social media as a weapon, as a tool, a weapon against the kingdom of

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darkness and a tool to set the captives free.

433
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That's awesome.

434
00:23:25.180 --> 00:23:26.180
I love it.

435
00:23:26.180 --> 00:23:30.980
So for that, we're going to dive into three keys that are actually going to help you leverage

436
00:23:30.980 --> 00:23:32.100
the digital landscape.

437
00:23:32.100 --> 00:23:37.340
So these are three core ideas that we want to share with you guys that I think is going

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to help just position being a kingdom messenger for you guys in a new way.

439
00:23:43.180 --> 00:23:48.620
So the first thing we'll dive into here is that you have to know the land you're living in.

440
00:23:48.620 --> 00:23:50.780
You have to know the landscape.

441
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You have to know it.

442
00:23:51.780 --> 00:23:58.980
And so the same way as if you're pioneering something, any map, any chart, anything that

443
00:23:58.980 --> 00:24:03.860
you can get your hands on, you're going to want to know what is coming up in the landscape.

444
00:24:03.860 --> 00:24:07.100
You want to know what's working, what's not working, where are the pitfalls?

445
00:24:07.140 --> 00:24:10.220
Where can I end up spending a lot of time and wasting time?

446
00:24:10.220 --> 00:24:16.100
Some of you maybe wasted time on social media trying to get the video posted a certain way.

447
00:24:16.100 --> 00:24:20.180
Things not working, you finally post it, nothing happens, no one watches it.

448
00:24:20.180 --> 00:24:22.500
We have gone through all of those things.

449
00:24:22.500 --> 00:24:24.380
We feel your pain.

450
00:24:24.380 --> 00:24:28.540
And if you are a missionary, like if in a physical geographical location, you know that

451
00:24:28.540 --> 00:24:30.740
you have to learn the culture, right?

452
00:24:30.740 --> 00:24:34.980
You have to immerse yourself in the culture, know the language, know how things are done,

453
00:24:34.980 --> 00:24:40.300
know the social nuances in order to connect with people and make an impact in their lives.

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00:24:40.300 --> 00:24:44.620
And so it's really important that we start to know the land that we're living in on the

455
00:24:44.620 --> 00:24:45.940
digital landscape.

456
00:24:45.940 --> 00:24:49.740
And so we're going to share a few things that are about the digital landscape that you may

457
00:24:49.740 --> 00:24:50.940
not know.

458
00:24:50.940 --> 00:24:52.860
And these are pretty fresh too.

459
00:24:52.860 --> 00:24:57.940
In the last few years, the pandemic has changed a lot of things even in the digital landscape

460
00:24:57.940 --> 00:24:59.940
because so many people have moved online.

461
00:25:00.000 --> 00:25:04.480
So we want to share with you kind of what is going on right now on that landscape.

462
00:25:04.480 --> 00:25:05.760
So you can take the first one.

463
00:25:05.760 --> 00:25:06.320
Absolutely.

464
00:25:06.320 --> 00:25:10.880
So the main concept here that's happened, especially online, is we've moved over the

465
00:25:10.880 --> 00:25:16.960
last few years from what we call like a push to a pull kind of marketing strategy, the

466
00:25:16.960 --> 00:25:18.240
way people consume content.

467
00:25:18.240 --> 00:25:23.040
Before, the old school method was if you wanted to communicate and market stuff, you would

468
00:25:23.040 --> 00:25:27.120
put up a billboard, you would broadcast a radio ad, a TV ad, you would put something

469
00:25:27.120 --> 00:25:27.680
in the newspaper.

470
00:25:27.680 --> 00:25:33.280
It's just me pushing stuff out to you and hopefully something sticks and something lands

471
00:25:33.280 --> 00:25:33.680
somewhere.

472
00:25:34.240 --> 00:25:38.800
And maybe it's just you sitting kind of broadcasting stuff, or maybe people just need to

473
00:25:38.800 --> 00:25:41.200
check the broadcast idea out.

474
00:25:41.200 --> 00:25:47.280
So that's where we say social media is being underutilized by so many people in the kingdom

475
00:25:47.280 --> 00:25:49.680
because it's just pushing.

476
00:25:49.680 --> 00:25:53.920
It's just taking that same kind of worldly marketing strategy and just pushing content

477
00:25:53.920 --> 00:25:55.040
out, pushing content.

478
00:25:55.040 --> 00:25:55.600
Here's a thing.

479
00:25:55.600 --> 00:25:56.240
Here's a scripture.

480
00:25:56.960 --> 00:25:57.680
Whatever.

481
00:25:57.680 --> 00:26:03.680
But there's actually a way to create content and value for people that is in this new method,

482
00:26:03.680 --> 00:26:04.640
which is the pull idea.

483
00:26:04.640 --> 00:26:05.600
It's the opposite of that.

484
00:26:05.600 --> 00:26:11.920
It's your audience is going to YouTube or they're going to TikTok and they're searching

485
00:26:11.920 --> 00:26:13.600
for something in particular.

486
00:26:13.600 --> 00:26:17.920
They are looking for maybe it could even be something practical.

487
00:26:17.920 --> 00:26:20.320
They're looking at how to fix their dishwasher or something.

488
00:26:20.320 --> 00:26:22.480
So they put in the make and model the dishwasher.

489
00:26:22.480 --> 00:26:23.760
There's some tutorial.

490
00:26:23.760 --> 00:26:27.280
Some guy has his phone and he's kind of very shaky, bad lighting.

491
00:26:27.280 --> 00:26:28.720
You can barely hear what he's saying.

492
00:26:28.720 --> 00:26:29.760
He's explaining how to do it.

493
00:26:29.760 --> 00:26:32.560
And we sit and we watch that video and we learn how to do that.

494
00:26:32.560 --> 00:26:34.800
It's me saying, hey, I need this piece of content.

495
00:26:34.800 --> 00:26:36.400
I'm pulling it down from YouTube.

496
00:26:36.400 --> 00:26:36.960
I'm watching it.

497
00:26:36.960 --> 00:26:37.680
I'm consuming it.

498
00:26:37.680 --> 00:26:39.760
It's helping me solve my problem.

499
00:26:39.760 --> 00:26:41.040
And then I go on to the next thing.

500
00:26:42.240 --> 00:26:43.600
So they are looking for value.

501
00:26:43.600 --> 00:26:46.160
They're looking for their questions to be answered.

502
00:26:46.160 --> 00:26:48.240
They're looking for solutions to their problems.

503
00:26:48.240 --> 00:26:52.000
They are, whether they're doing it consciously or sometimes subconsciously, they're coming

504
00:26:52.000 --> 00:26:53.920
to social media because they want to escape.

505
00:26:53.920 --> 00:26:54.960
They just want a break.

506
00:26:54.960 --> 00:26:55.920
They need a mental break.

507
00:26:55.920 --> 00:26:58.720
They are still coming looking for value.

508
00:26:59.280 --> 00:27:07.200
And so the audience, and this is how the platforms are built now, is to serve the audience because

509
00:27:07.200 --> 00:27:11.440
the platforms like YouTube and Facebook and Instagram, they want people to stay on their

510
00:27:11.440 --> 00:27:12.480
platforms.

511
00:27:12.480 --> 00:27:16.160
And the way that people stay on their platforms is the people are getting value, right?

512
00:27:16.160 --> 00:27:18.080
They're getting the content that they're wanting.

513
00:27:18.080 --> 00:27:20.560
They're getting value from the content that they're watching.

514
00:27:20.560 --> 00:27:24.080
That keeps them from bouncing off of YouTube and trying something else or bouncing off

515
00:27:24.080 --> 00:27:25.440
of Instagram.

516
00:27:25.440 --> 00:27:30.720
So that leads into how these algorithms are built, how certain content creators are being

517
00:27:30.720 --> 00:27:35.200
rewarded on these channels by getting their content pushed to the top, so to speak, or

518
00:27:35.200 --> 00:27:41.520
put in front of more people, is it's the content creators who are adding value to their audience.

519
00:27:41.520 --> 00:27:41.760
Right.

520
00:27:42.320 --> 00:27:48.560
And so the other thing that we want to kind of focus on here is, speaking of the platforms,

521
00:27:49.520 --> 00:27:52.080
they're no longer age or industry specific.

522
00:27:52.080 --> 00:27:53.120
This is a big deal.

523
00:27:53.120 --> 00:27:53.440
Yeah.

524
00:27:53.440 --> 00:27:59.760
If you thought that maybe being on TikTok was for 12-year-olds, it hasn't been that

525
00:27:59.760 --> 00:28:00.800
since 2019.

526
00:28:01.440 --> 00:28:04.880
The fastest growing demographic on TikTok is 38 to 55.

527
00:28:05.440 --> 00:28:11.040
And the really cool thing about this, this is cool, the help and advice category on TikTok

528
00:28:11.040 --> 00:28:13.600
in particular is a top 10 category for that.

529
00:28:13.600 --> 00:28:19.680
So giving life advice, giving help, anything, encouragement, inspiration, is one of the

530
00:28:19.680 --> 00:28:22.320
most popular forms of content out of the top 10.

531
00:28:22.320 --> 00:28:24.000
So it's not dance videos.

532
00:28:24.000 --> 00:28:24.720
It's not dance videos.

533
00:28:24.720 --> 00:28:25.920
It's not just silly stuff.

534
00:28:25.920 --> 00:28:31.280
It's actually meaningful content that's connecting with a specific audience, where

535
00:28:31.280 --> 00:28:35.200
they're at and giving them kind of what they want so you can give them what they need.

536
00:28:35.200 --> 00:28:35.680
I love it.

537
00:28:36.320 --> 00:28:37.520
So yeah.

538
00:28:37.520 --> 00:28:39.440
Consistency is key.

539
00:28:39.440 --> 00:28:42.080
You might have heard me in the beginning of my story saying I wasn't consistent.

540
00:28:42.080 --> 00:28:42.960
I wasn't consistent.

541
00:28:43.040 --> 00:28:44.240
I wasn't consistent.

542
00:28:44.240 --> 00:28:49.520
Again, the platforms, just speaking practically, are rewarding consistencies.

543
00:28:49.520 --> 00:28:53.280
They're rewarding the content creators that are bringing fresh content that are showing

544
00:28:53.280 --> 00:28:56.480
up consistently, serving their audiences.

545
00:28:56.480 --> 00:29:01.360
And so when YouTube and Instagram see that you're posting on a consistent basis, you're

546
00:29:01.360 --> 00:29:06.560
going to be rewarded within their algorithm versus popping in a couple of times each month,

547
00:29:06.560 --> 00:29:07.200
right?

548
00:29:07.200 --> 00:29:11.600
Because they don't know if you're a serious content creator, if you're about to quit your

549
00:29:11.600 --> 00:29:12.320
account, right?

550
00:29:12.320 --> 00:29:16.640
So when they see that there's consistency, things flowing, and it's not just important

551
00:29:16.640 --> 00:29:18.480
for the algorithms and the practical sense.

552
00:29:18.480 --> 00:29:24.240
It's also important for you as a content creator because consistency does something for you.

553
00:29:24.800 --> 00:29:28.400
It's helping you get your creative reps in, just like going to the gym, right?

554
00:29:28.400 --> 00:29:30.320
You're getting better with your tech skills.

555
00:29:30.320 --> 00:29:31.280
You're getting better.

556
00:29:31.280 --> 00:29:34.480
We say consistency is key and good content will flow.

557
00:29:35.120 --> 00:29:36.560
I have found this to be so true.

558
00:29:37.120 --> 00:29:42.720
The episodes that I recorded a year ago are nowhere near, in my opinion, as impactful,

559
00:29:42.720 --> 00:29:48.400
as sharp, as well done as the ones that I'm doing now, 200 episodes later.

560
00:29:48.400 --> 00:29:52.480
Because as I continue to show up each week, I got better.

561
00:29:52.480 --> 00:29:54.000
My message got clearer.

562
00:29:54.000 --> 00:29:55.040
I became sharper.

563
00:29:55.040 --> 00:29:59.760
I began engaging with my tribe, hearing feedback, hearing the language they were using when

564
00:29:59.760 --> 00:30:00.080
they were creating content.

565
00:30:00.000 --> 00:30:03.120
or asking their questions, being able to then speak

566
00:30:03.120 --> 00:30:05.100
and bridge gaps of understanding

567
00:30:05.100 --> 00:30:07.060
that I just didn't even have the feedback to know

568
00:30:07.060 --> 00:30:09.140
to even speak to those things, right?

569
00:30:09.140 --> 00:30:14.140
So everyone wants to wait to do the one perfect video.

570
00:30:14.880 --> 00:30:18.800
Like we just want the one viral video.

571
00:30:18.800 --> 00:30:22.440
And I actually, this is not just a, you know,

572
00:30:22.440 --> 00:30:25.080
came to messenger issue, this is across the board.

573
00:30:25.080 --> 00:30:25.900
All content creators.

574
00:30:25.900 --> 00:30:26.740
All content creators.

575
00:30:26.740 --> 00:30:28.480
I was on a marketing team years ago

576
00:30:28.520 --> 00:30:32.360
and you know, the kind of the top notch thing

577
00:30:32.360 --> 00:30:35.720
you could do as a marketing team back in say 2017

578
00:30:35.720 --> 00:30:38.620
was like get a video to go viral.

579
00:30:38.620 --> 00:30:39.940
Like that's what everyone wanted.

580
00:30:39.940 --> 00:30:43.120
Like get one of your videos to go viral on YouTube

581
00:30:43.120 --> 00:30:45.880
and like you have made it, your sales will sing.

582
00:30:45.880 --> 00:30:49.120
Like it'll be a game changer for the business.

583
00:30:49.120 --> 00:30:50.660
We did that as a marketing team.

584
00:30:50.660 --> 00:30:53.420
One of our videos got, it's like 22 million views

585
00:30:53.420 --> 00:30:55.140
and we're like, we did it.

586
00:30:56.100 --> 00:30:58.020
For maybe the next week or two,

587
00:30:58.860 --> 00:31:01.040
it was like awesome and we were getting more leads

588
00:31:01.040 --> 00:31:02.520
coming in for our sales team,

589
00:31:02.520 --> 00:31:06.560
but it really did not move the needle on the business

590
00:31:06.560 --> 00:31:10.280
because the thing with viral videos is that they're viral.

591
00:31:10.280 --> 00:31:12.340
They hit a very broad audience

592
00:31:12.340 --> 00:31:15.560
and it may not be the audience that is your right customer

593
00:31:15.560 --> 00:31:17.960
if you're in business or even the tribe

594
00:31:17.960 --> 00:31:19.520
that you feel called to reach, right?

595
00:31:19.520 --> 00:31:22.400
The demographic or so like, it's great.

596
00:31:22.400 --> 00:31:24.480
You've reached 22 million people in a week.

597
00:31:24.860 --> 00:31:28.460
Woo-hoo, except for it may not be your who.

598
00:31:28.460 --> 00:31:30.180
It may not be the person that you're,

599
00:31:30.180 --> 00:31:31.740
the world in which you're called to reach.

600
00:31:31.740 --> 00:31:33.220
And so we found that in the business world,

601
00:31:33.220 --> 00:31:34.300
it was like, it actually didn't do

602
00:31:34.300 --> 00:31:35.220
what we thought it was gonna do,

603
00:31:35.220 --> 00:31:37.460
which was like make the business scale.

604
00:31:37.460 --> 00:31:38.780
Because it was just a viral video

605
00:31:38.780 --> 00:31:41.020
that everyone like watched once or twice

606
00:31:41.020 --> 00:31:42.500
and shared with their friends,

607
00:31:42.500 --> 00:31:46.900
but it wasn't making an authentic, consistent,

608
00:31:46.900 --> 00:31:48.300
because it was a one hit wonder,

609
00:31:48.300 --> 00:31:51.940
connection in order to build a relationship

610
00:31:51.940 --> 00:31:53.260
that we could then begin engaging

611
00:31:53.260 --> 00:31:55.000
with those customers long-term.

612
00:31:55.000 --> 00:31:59.140
And so this needs to break off any perfectionist mentality

613
00:31:59.140 --> 00:32:00.580
off of anyone that might be struggling with this,

614
00:32:00.580 --> 00:32:02.580
of like, I just need to have the one perfect video,

615
00:32:02.580 --> 00:32:04.140
get like thousands of views,

616
00:32:04.140 --> 00:32:06.580
and then I'll feel like I'm a serious content creator

617
00:32:06.580 --> 00:32:09.100
and then I'll do this kingdom messenger thing.

618
00:32:09.100 --> 00:32:12.540
No, it's going to take you starting to be consistent,

619
00:32:12.540 --> 00:32:14.620
starting even if there's two views, right?

620
00:32:14.620 --> 00:32:16.420
Even if there's no comments,

621
00:32:16.420 --> 00:32:18.460
continuing to show up every week

622
00:32:18.460 --> 00:32:21.700
because you are getting sharper as a kingdom messenger,

623
00:32:21.740 --> 00:32:23.780
your message is getting sharper,

624
00:32:23.780 --> 00:32:28.740
and you are planting seeds of consistency for the long haul

625
00:32:28.740 --> 00:32:30.380
as you begin to gather your tribe

626
00:32:30.380 --> 00:32:32.300
and engage with them online.

627
00:32:32.300 --> 00:32:34.420
As you can tell, I'm very passionate about this

628
00:32:34.420 --> 00:32:36.860
because this is where I was stuck for so many years.

629
00:32:36.860 --> 00:32:39.580
I did not take consistency seriously.

630
00:32:39.580 --> 00:32:42.020
I thought if it's meant to be, it'll just happen.

631
00:32:42.020 --> 00:32:45.360
And when it didn't, I let that be stronger,

632
00:32:45.360 --> 00:32:46.940
a stronger word over my life

633
00:32:46.940 --> 00:32:48.820
and the prophetic word that the Lord has spoke to me

634
00:32:48.820 --> 00:32:50.820
about being a messenger.

635
00:32:50.900 --> 00:32:52.140
So I'm no longer doing that.

636
00:32:52.140 --> 00:32:53.780
And I don't want you to do that either.

637
00:32:53.780 --> 00:32:55.580
So guys, this, you can see,

638
00:32:55.580 --> 00:32:57.820
there is an incredible opportunity

639
00:32:57.820 --> 00:32:59.780
for you to grow your ministry in 2022.

640
00:32:59.780 --> 00:33:02.420
Hopefully you guys are getting excited about this.

641
00:33:02.420 --> 00:33:03.500
This year, guys.

642
00:33:03.500 --> 00:33:04.820
This year in 2022.

643
00:33:04.820 --> 00:33:06.260
Not in five years from now.

644
00:33:06.260 --> 00:33:08.660
Yeah, so if you're getting value from this,

645
00:33:08.660 --> 00:33:10.100
and this is helping with some mindset,

646
00:33:10.100 --> 00:33:11.820
go ahead and put like a one in the chat.

647
00:33:11.820 --> 00:33:13.860
And if you're like, I don't know.

648
00:33:13.860 --> 00:33:15.300
I'm not quite there yet.

649
00:33:15.300 --> 00:33:16.140
I'm not there yet.

650
00:33:16.140 --> 00:33:16.980
You can be honest, two.

651
00:33:16.980 --> 00:33:17.800
I'm working on it.

652
00:33:17.800 --> 00:33:18.640
You can put a two.

653
00:33:18.640 --> 00:33:19.480
That's totally fine.

654
00:33:19.480 --> 00:33:20.300
We're seeing a bunch of ones.

655
00:33:20.820 --> 00:33:21.660
Two, okay, Ken.

656
00:33:21.660 --> 00:33:22.500
Thank you for being honest.

657
00:33:22.500 --> 00:33:23.340
Thank you.

658
00:33:23.340 --> 00:33:24.160
That's good.

659
00:33:24.160 --> 00:33:25.000
Thank you.

660
00:33:25.000 --> 00:33:25.840
We're gonna continue to talk about this.

661
00:33:25.840 --> 00:33:26.660
We're only on key one.

662
00:33:26.660 --> 00:33:28.780
So we've got a long way to go.

663
00:33:28.780 --> 00:33:30.660
Lindy is at a five.

664
00:33:30.660 --> 00:33:32.740
I appreciate the honesty.

665
00:33:32.740 --> 00:33:33.580
That's okay.

666
00:33:33.580 --> 00:33:34.660
We are here for you guys.

667
00:33:34.660 --> 00:33:35.620
We're here for you.

668
00:33:35.620 --> 00:33:36.460
We've been there.

669
00:33:36.460 --> 00:33:37.280
We've been twos.

670
00:33:37.280 --> 00:33:38.460
We've been fives.

671
00:33:38.460 --> 00:33:41.020
It's time for us to help you cross the threshold

672
00:33:41.020 --> 00:33:43.060
if we can today to get being a one

673
00:33:43.060 --> 00:33:43.900
and having this connect.

674
00:33:43.900 --> 00:33:44.740
That's awesome.

675
00:33:44.740 --> 00:33:46.060
Okay, so key number two.

676
00:33:46.060 --> 00:33:47.500
Okay.

677
00:33:47.500 --> 00:33:48.500
I wanna take a breather.

678
00:33:48.500 --> 00:33:49.580
I know I'm throwing a lot at you.

679
00:33:49.660 --> 00:33:54.660
This is important because it might not sound kingdom.

680
00:33:55.180 --> 00:33:58.420
It might sound counter to what you've believed before

681
00:33:58.420 --> 00:33:59.420
about ministry.

682
00:33:59.420 --> 00:34:01.580
But we think this is a really important key.

683
00:34:01.580 --> 00:34:06.420
And that is we believe you should build your online tribe

684
00:34:06.420 --> 00:34:08.880
before you go and try to build your ministry.

685
00:34:09.739 --> 00:34:11.980
You should build your online tribe

686
00:34:11.980 --> 00:34:15.260
before you try to go and build your ministry.

687
00:34:15.260 --> 00:34:17.739
So here's how it used to be done.

688
00:34:17.739 --> 00:34:19.900
I'm gonna plan a church.

689
00:34:19.900 --> 00:34:21.179
I'm gonna rent a building.

690
00:34:21.179 --> 00:34:23.020
I'm going to start the nonprofit.

691
00:34:23.020 --> 00:34:24.940
I'm gonna start getting the whole organization.

692
00:34:24.940 --> 00:34:26.500
I'm gonna get my team.

693
00:34:26.500 --> 00:34:30.219
And then we're gonna get our tribe together

694
00:34:30.219 --> 00:34:31.900
and start serving them.

695
00:34:31.900 --> 00:34:35.219
And it's tedious.

696
00:34:35.219 --> 00:34:37.580
It's sometimes falls flat.

697
00:34:37.580 --> 00:34:39.060
It's frustrating.

698
00:34:39.060 --> 00:34:40.179
It's exhausting.

699
00:34:40.179 --> 00:34:43.820
It leads a small team often to big burnout.

700
00:34:43.820 --> 00:34:47.739
And we think that a way to avoid all of that

701
00:34:47.739 --> 00:34:51.420
is to start focusing on building your tribe online

702
00:34:51.420 --> 00:34:54.699
before you go and try to build like the big ministry.

703
00:34:54.699 --> 00:34:55.699
So this is what we did.

704
00:34:55.699 --> 00:34:59.860
We did not start out trying to build like kingdom messengers

705
00:35:00.000 --> 00:35:03.500
thousands of people, like what happened was I stepped out onto the digital

706
00:35:03.500 --> 00:35:05.660
landscape and I started sharing my message.

707
00:35:05.980 --> 00:35:10.440
I had a particular audience in mind and I said, my message is for them.

708
00:35:10.440 --> 00:35:13.100
And I just began to be consistent with sharing that message.

709
00:35:13.340 --> 00:35:19.140
And as the Lord does, he started pouring his multiplication effect and

710
00:35:19.140 --> 00:35:23.060
started birthing even new dreams that I would have been way too overwhelmed

711
00:35:23.060 --> 00:35:27.220
to receive before I had stepped out onto the digital landscape for

712
00:35:27.380 --> 00:35:29.020
something like kingdom messengers.

713
00:35:29.020 --> 00:35:32.660
Hey, this isn't just about what I'm doing here with posture.

714
00:35:33.060 --> 00:35:36.580
This is about a much bigger thing about having other postures,

715
00:35:36.580 --> 00:35:38.400
other kingdom messengers all over.

716
00:35:38.860 --> 00:35:43.300
And so that's why we really believe that this is a mindset shift that will unlock

717
00:35:43.340 --> 00:35:51.140
a lot of ministers of the gospel from insecurity, from stuckness, from

718
00:35:51.140 --> 00:35:58.040
feeling unsupported, from feeling burnt out, because what if you could connect

719
00:35:58.040 --> 00:36:00.760
with the very people you're called to reach through the, whatever the

720
00:36:00.760 --> 00:36:03.880
organization is that you have in your heart or the ministry, or the, you

721
00:36:03.880 --> 00:36:06.920
know, the building or the system or the structure, what if you just started

722
00:36:06.920 --> 00:36:10.180
reaching the people, connecting with the people, serving the people with your

723
00:36:10.180 --> 00:36:13.960
message, serving the people with your online presence, and then from that

724
00:36:13.960 --> 00:36:19.040
tribe comes the structure, the system, the organization, right.

725
00:36:19.680 --> 00:36:23.960
And guys, this is not, like I said, this is something that is, is a new way of

726
00:36:23.960 --> 00:36:26.680
thinking, not just for ministry, but for business as well.

727
00:36:27.040 --> 00:36:31.040
And, um, this is, it's so crazy because it's so counterintuitive.

728
00:36:31.040 --> 00:36:34.960
Like you can actually go build an audience and a tribe for your business

729
00:36:34.960 --> 00:36:36.480
before you even got a product.

730
00:36:36.480 --> 00:36:39.720
And that's kind of shocking to some people that you can get people excited.

731
00:36:39.720 --> 00:36:40.920
They can be part of your journey.

732
00:36:40.920 --> 00:36:42.760
They can kind of figure stuff out with you.

733
00:36:43.000 --> 00:36:44.600
And can you, can you share the story?

734
00:36:44.600 --> 00:36:48.400
Cause I think it would be, I have a friend, um, who's a pilot and he's

735
00:36:48.400 --> 00:36:53.440
making a, uh, a watch specifically for pilots, like exclusive watch just for

736
00:36:53.480 --> 00:36:53.960
pilots.

737
00:36:54.400 --> 00:36:57.960
Um, he's had this idea for a while and it's always been, it's always been one

738
00:36:57.960 --> 00:37:01.680
of those, Hey, one day when I had the resources and the time and the money,

739
00:37:01.680 --> 00:37:02.600
I'm going to go do this.

740
00:37:02.600 --> 00:37:04.000
I'm going to go launch this product.

741
00:37:04.160 --> 00:37:09.920
And so we were over at dinner with them, just casually chatting, you know, as you

742
00:37:09.920 --> 00:37:13.240
do in a dinner about business ideas and ventures.

743
00:37:13.560 --> 00:37:15.280
And so he just shared this.

744
00:37:15.280 --> 00:37:16.520
He's like, Hey, this is my idea.

745
00:37:16.520 --> 00:37:19.560
And he's like, so he's like, one day I'm going to like raise a bunch of money

746
00:37:19.560 --> 00:37:20.640
and then I'm going to do this thing.

747
00:37:20.640 --> 00:37:23.280
And I'm going to like, you know, go and try and make this happen.

748
00:37:23.720 --> 00:37:26.200
And I was like, well, why don't you like, why don't you start now?

749
00:37:26.240 --> 00:37:27.560
Like, why don't you start this week?

750
00:37:27.760 --> 00:37:29.360
And he was like, what, like, what are you talking about?

751
00:37:29.360 --> 00:37:32.280
And we, we unpacked kind of what we're talking about here.

752
00:37:32.600 --> 00:37:35.040
And so, um, that was a couple of months ago.

753
00:37:35.080 --> 00:37:38.840
We ended up like, I meet with him once a week and I've been helping him with this.

754
00:37:39.200 --> 00:37:43.720
Um, and so he, before he had a product before he had a company before, I think

755
00:37:43.720 --> 00:37:48.840
he had even registered like no logo, official logo or, or a business entity or

756
00:37:48.840 --> 00:37:54.160
anything, he had had an audience of over almost 2000 people already listening to

757
00:37:54.160 --> 00:37:58.640
him and he had put out a survey to ask pilots and that he ran some Facebook ads

758
00:37:58.640 --> 00:38:02.120
to and said, Hey, if you're a pilot, I'd love to get your feedback.

759
00:38:02.120 --> 00:38:04.560
Can you take like four or five minutes and like fill out this

760
00:38:04.560 --> 00:38:05.680
survey and then get back to me?

761
00:38:05.680 --> 00:38:10.120
And he got like almost 2000 responses from this in just a few weeks.

762
00:38:10.480 --> 00:38:15.520
And so now he has 2000 people on his list that he can now, you know, email,

763
00:38:15.560 --> 00:38:19.000
get feedback from, actually build a product they want.

764
00:38:19.320 --> 00:38:24.120
And people take, you know, people, uh, are taking time to fill out paragraphs of

765
00:38:24.120 --> 00:38:26.960
ideas and feedback and Hey, what about this?

766
00:38:26.960 --> 00:38:31.200
And so he's got very passionate people that has started to form in his tribe.

767
00:38:31.560 --> 00:38:35.240
And he's still like figuring out like the logo and figuring out, you

768
00:38:35.240 --> 00:38:36.880
know, the product and all of that.

769
00:38:36.880 --> 00:38:39.440
So I just wanted to share that even on the business side, it's the

770
00:38:39.440 --> 00:38:41.000
same thing with your, with your message.

771
00:38:41.000 --> 00:38:44.800
Like bring people along in the journey, make it part of the experience.

772
00:38:44.960 --> 00:38:47.480
Just let people know, Hey, I'm launching this thing.

773
00:38:47.520 --> 00:38:48.240
It's new.

774
00:38:48.520 --> 00:38:51.680
Like, let me know what you, what topics you guys want to hear about in this.

775
00:38:51.680 --> 00:38:52.640
I would love to answer that.

776
00:38:52.640 --> 00:38:56.200
Your, your tribe is there they're online and they're available and they're

777
00:38:56.200 --> 00:38:58.080
ready for you to, they're listening for you.

778
00:38:58.560 --> 00:39:01.680
They're, they're waiting to have questions answered, to have advice,

779
00:39:01.680 --> 00:39:04.320
to be encouraged, um, to, to have hope, right?

780
00:39:04.320 --> 00:39:07.840
Like we need that more now than ever, um, with everything that's going on.

781
00:39:07.840 --> 00:39:09.160
Do you know that you have a tribe?

782
00:39:09.760 --> 00:39:12.920
Like, do you know that you have a particular group of people that

783
00:39:12.920 --> 00:39:15.200
you have been born to reach?

784
00:39:15.840 --> 00:39:18.880
Cause I think that maybe some of us don't realize that.

785
00:39:18.920 --> 00:39:20.400
I think that we think we're called.

786
00:39:20.440 --> 00:39:22.840
We just, all we know is we're called to reach the world.

787
00:39:23.200 --> 00:39:25.600
And so we're out there trying to reach the whole world, right?

788
00:39:26.480 --> 00:39:30.120
And it's generic and it's messy and it's overwhelming and we're not quite

789
00:39:30.120 --> 00:39:31.720
sure what to do or where to start.

790
00:39:32.320 --> 00:39:34.480
But actually you're not called to reach the whole world.

791
00:39:34.880 --> 00:39:36.240
You're called to reach your world.

792
00:39:37.320 --> 00:39:38.120
This was big for me.

793
00:39:38.120 --> 00:39:41.840
My mentor, Pedro Odeo told me this and it changed the way I do everything.

794
00:39:41.840 --> 00:39:43.040
He said, you're not called to reach the whole world.

795
00:39:43.040 --> 00:39:43.960
You're called to reach your world.

796
00:39:43.960 --> 00:39:45.880
If you're called to reach the whole world, there'll be no reason

797
00:39:45.880 --> 00:39:47.040
for anyone else to be here.

798
00:39:47.040 --> 00:39:47.960
Cause you've got it all.

799
00:39:47.960 --> 00:39:48.880
You've got it covered.

800
00:39:50.080 --> 00:39:53.280
And let me tell you, like maybe some of the people you see online, the

801
00:39:53.280 --> 00:39:58.320
Christian leaders, pastors, bands, like they're not reaching the whole world yet.

802
00:39:58.320 --> 00:40:00.000
So don't think that just because they're.

803
00:40:00.000 --> 00:40:01.440
They're doing it that you don't need to.

804
00:40:01.440 --> 00:40:05.440
Or they have hundreds of thousands of followers or millions of followers even, like, there's

805
00:40:05.440 --> 00:40:06.440
still space.

806
00:40:06.440 --> 00:40:09.760
Like, we all have to be reaching our world to make this work.

807
00:40:09.760 --> 00:40:10.760
Absolutely.

808
00:40:10.760 --> 00:40:13.320
So, if you don't know that already, you have a world to reach.

809
00:40:13.320 --> 00:40:17.960
You have a tribe of people that you are called specifically to reach, that you have favor

810
00:40:17.960 --> 00:40:24.400
and influence, God-given favor and influence to impact and to minister to and to help transform

811
00:40:24.400 --> 00:40:26.000
their lives.

812
00:40:26.000 --> 00:40:28.720
And they're online.

813
00:40:28.720 --> 00:40:29.720
They're online.

814
00:40:30.440 --> 00:40:32.560
You don't have to get on a plane.

815
00:40:32.560 --> 00:40:36.760
You don't have to worry about if there's a pandemic going on or if there's a travel ban

816
00:40:36.760 --> 00:40:41.440
or if you're in California and they're in the Middle East.

817
00:40:41.440 --> 00:40:44.040
People are online that you're called to reach.

818
00:40:44.040 --> 00:40:49.800
And that's very exciting because never before in history has that been true.

819
00:40:49.800 --> 00:40:53.600
The time that we are living in, I know that some people are choosing to look at this time

820
00:40:53.600 --> 00:40:58.680
as a very scary time to be alive, but I'm telling you, as sons and daughters of God,

821
00:40:58.720 --> 00:41:02.080
we were born for such a time as this.

822
00:41:02.080 --> 00:41:07.520
I feel so honored that the Lord would entrust me for this point in history.

823
00:41:07.520 --> 00:41:14.040
I refuse to let fear cloud my view of what's happening in the world right now because I

824
00:41:14.040 --> 00:41:17.160
am looking at what's happening in the world through what's happening through the lens

825
00:41:17.160 --> 00:41:19.240
of the kingdom of God.

826
00:41:19.240 --> 00:41:25.680
And what's happening in the kingdom of God is the world is being transformed into the

827
00:41:25.680 --> 00:41:27.580
image of Christ.

828
00:41:27.580 --> 00:41:28.580
That is why he came.

829
00:41:28.580 --> 00:41:30.780
He came to give us himself.

830
00:41:30.780 --> 00:41:35.980
In Genesis 1 26, God's primary purpose was to make man in his image and likeness.

831
00:41:35.980 --> 00:41:40.800
That is still his purpose and he is doing it through his sons and daughters, his kids

832
00:41:40.800 --> 00:41:45.860
that look just like him here on earth, calling more into the family of God to be a part of

833
00:41:45.860 --> 00:41:49.820
the family of God for such a time as this and eternity beyond.

834
00:41:49.820 --> 00:41:50.820
So good.

835
00:41:50.820 --> 00:41:51.820
Okay.

836
00:41:51.820 --> 00:41:53.460
So back to our notes here.

837
00:41:53.460 --> 00:41:57.280
So we build your online tribe before you build your ministry.

838
00:41:57.280 --> 00:42:01.120
I know a lot of people, maybe you're stepped out into church, done a small group.

839
00:42:01.120 --> 00:42:04.560
Maybe your audience is starting out looking kind of like this.

840
00:42:04.560 --> 00:42:06.120
Maybe you have 50 followers already.

841
00:42:06.120 --> 00:42:07.120
50 followers.

842
00:42:07.120 --> 00:42:08.120
Yeah.

843
00:42:08.120 --> 00:42:09.120
I want to just encourage you guys.

844
00:42:09.120 --> 00:42:15.280
So if we were doing a small group or a church meeting, this is probably a common scene to

845
00:42:15.280 --> 00:42:16.280
speak to.

846
00:42:16.280 --> 00:42:18.060
And these are real people.

847
00:42:18.060 --> 00:42:20.960
That's not a small number as far as like it's not an insignificant number.

848
00:42:20.960 --> 00:42:22.740
They're people that are being reached.

849
00:42:22.740 --> 00:42:26.520
But maybe you've been tempted to think that this is all that you're going to reach in

850
00:42:26.520 --> 00:42:27.560
your lifetime.

851
00:42:27.560 --> 00:42:28.960
This is all I'm going to do.

852
00:42:28.960 --> 00:42:34.240
So potentially, let's say things pick up and you want to scale this now.

853
00:42:34.240 --> 00:42:35.600
And let's say you're a church.

854
00:42:35.600 --> 00:42:37.960
A church of a thousand is huge.

855
00:42:37.960 --> 00:42:41.120
It's heading into mega church territory.

856
00:42:41.120 --> 00:42:44.240
And so we want to encourage you guys and stretch you guys to think about 10,000 people.

857
00:42:44.240 --> 00:42:45.240
This is 10,000.

858
00:42:45.240 --> 00:42:48.320
This is what we think that you can be doing this year.

859
00:42:48.320 --> 00:42:49.320
In 2022.

860
00:42:49.320 --> 00:42:53.960
So imagine just for a second, let's just take a second and just say, we're in March.

861
00:42:53.960 --> 00:42:56.000
We've got nine months left.

862
00:42:56.000 --> 00:42:58.040
This is something that you could do this year.

863
00:42:58.040 --> 00:43:03.200
Like before Christmas, you could have this audience and start and think about obviously

864
00:43:03.200 --> 00:43:06.840
the numbers are there and they're helpful, but it's numbers.

865
00:43:06.840 --> 00:43:10.560
These numbers, we track the numbers because it's tracking impact, right?

866
00:43:10.560 --> 00:43:14.120
It's tracking who you're reaching, who you're helping, who you're bringing hope to, who

867
00:43:14.120 --> 00:43:15.440
you're encouraging.

868
00:43:15.440 --> 00:43:16.600
It's not just, oh, cool.

869
00:43:16.600 --> 00:43:19.400
I have like this cool audience and people should listen to me.

870
00:43:19.400 --> 00:43:23.840
It's hey, we're actually bringing the gospel, sharing gospel to our specific audience, not

871
00:43:23.840 --> 00:43:25.520
just any 10,000.

872
00:43:25.520 --> 00:43:28.920
It's 10,000 people that think that you're awesome and you're bringing hope and you're

873
00:43:28.920 --> 00:43:30.400
bringing this encouragement.

874
00:43:30.400 --> 00:43:31.400
Because they're your world.

875
00:43:31.400 --> 00:43:32.400
They're your who.

876
00:43:32.400 --> 00:43:33.400
They're your who.

877
00:43:33.400 --> 00:43:35.920
They're who you've been called to reach.

878
00:43:35.920 --> 00:43:41.560
So this, this is something that we, we want you to be thinking big, not because numbers

879
00:43:41.560 --> 00:43:43.360
are important, but because people are important.

880
00:43:43.360 --> 00:43:44.360
That's good.

881
00:43:44.360 --> 00:43:45.360
I like that.

882
00:43:45.360 --> 00:43:47.960
Should write that down.

883
00:43:47.960 --> 00:43:48.960
That's awesome.

884
00:43:48.960 --> 00:43:52.720
Um, and yeah, I want to break us out of something.

885
00:43:52.720 --> 00:43:53.720
Okay.

886
00:43:53.720 --> 00:43:58.600
I want to break us out of the belief that obscurity is your security because it's not.

887
00:43:58.600 --> 00:44:00.840
There are seasons of hiddenness, which are wonderful.

888
00:44:00.840 --> 00:44:05.440
The Lord does amazing things in hiddenness, but there's seasons of hiddenness, not lives

889
00:44:05.440 --> 00:44:06.440
of hiddenness.

890
00:44:06.440 --> 00:44:07.880
Say that again.

891
00:44:07.880 --> 00:44:13.680
There's seasons of hiddenness, not life, not a whole life of hiddenness.

892
00:44:13.680 --> 00:44:16.760
And I thought obscurity was my security.

893
00:44:16.760 --> 00:44:22.520
I had placed my sense of protection and belonging and provision, not on the Lord, but in this

894
00:44:22.520 --> 00:44:28.320
sense of being hidden, being behind the scenes at all times, not showing my face.

895
00:44:28.320 --> 00:44:32.520
If I was showing my face, it was a, a big deal, right?

896
00:44:32.520 --> 00:44:34.720
And I needed to break out of that mindset.

897
00:44:34.720 --> 00:44:37.040
I needed to believe bigger.

898
00:44:37.040 --> 00:44:43.280
I needed to believe in someone bigger than the protection of honestly, a flimsy obscurity.

899
00:44:43.280 --> 00:44:49.000
So if you're here and you're like, I'm feeling real, real good with just, you know, here's

900
00:44:49.000 --> 00:44:53.160
the thing we all want.

901
00:44:53.160 --> 00:45:00.040
We all want to feel a sense of humility at a level that the Lord has not called.

902
00:45:00.000 --> 00:45:08.000
us to and so we know I'm not like I'm not like I'm speaking to me two years

903
00:45:08.000 --> 00:45:13.080
ago because there were so many barriers in my just my mindset it wasn't that I

904
00:45:13.080 --> 00:45:18.480
was lacking the skill it wasn't that I was lacking the message it wasn't that I

905
00:45:18.480 --> 00:45:22.040
was lacking the help because the Holy Spirit is my helper all that I was

906
00:45:22.040 --> 00:45:27.440
lacking was a belief and the very thing that the Lord had told me I was called

907
00:45:27.440 --> 00:45:36.400
to and so I allowed other things other than him to keep me quote-unquote safe

908
00:45:36.400 --> 00:45:42.800
protected feeling some sense of of spiritualness because I thought well

909
00:45:42.800 --> 00:45:47.120
this is just me being humble and guys we have to break out of this because

910
00:45:47.120 --> 00:45:52.720
there's a world out there a world that we're like tiptoeing around every day as

911
00:45:52.720 --> 00:45:57.640
we scroll through social media as consumers that need that the glory

912
00:45:57.640 --> 00:46:02.680
within us Romans 8 says creation is longing for the the sons of God the

913
00:46:02.680 --> 00:46:07.720
glory in us to be revealed that's happening on social media every day and

914
00:46:07.720 --> 00:46:13.320
it just breaks my heart to see so many sons and daughters of God on social

915
00:46:13.320 --> 00:46:20.160
media not even realizing the glory that's in them and realizing the tool

916
00:46:20.160 --> 00:46:24.760
that they're carrying in their hand yeah security is not your security so

917
00:46:24.760 --> 00:46:29.000
if you're saying 10,000 and you're like oh that's too many yeah it's not yeah

918
00:46:29.000 --> 00:46:33.920
and I just want to encourage you like I'm put this picture up again the Lord

919
00:46:33.920 --> 00:46:36.600
has a different plan for you that's all you need to know when you see this

920
00:46:36.600 --> 00:46:40.720
picture the Lord has a different plan for you if that's that's where you're

921
00:46:40.720 --> 00:46:45.520
you're stuck so I want to jump in as well one other thing that we really love

922
00:46:45.520 --> 00:46:51.800
about the tribe concept is that try building a tribe helps you leverage your

923
00:46:51.800 --> 00:46:56.600
time so we did a little analytics a couple weeks back and found out you know

924
00:46:56.600 --> 00:47:02.680
Lindsay typically spends between 5 and 7 hours a week on her episode she does one

925
00:47:02.680 --> 00:47:09.480
long form like 5 to 15 minute piece of content every Monday for a podcast and

926
00:47:09.480 --> 00:47:14.080
then it gets chopped up into other little clips and stuff for tik-tok but

927
00:47:14.080 --> 00:47:17.840
we spent about five seven hours a week investing so it does take time this is

928
00:47:17.840 --> 00:47:20.880
not something we just like show up and just kind of flow

929
00:47:20.880 --> 00:47:24.400
Lindsay's writing down word-for-word what she wants to say she's editing it

930
00:47:24.400 --> 00:47:27.480
multiple times she's rehearsing it multiple times then she delivers it

931
00:47:27.480 --> 00:47:32.880
multiple times it's it's a process it's a production right but that content gets

932
00:47:32.880 --> 00:47:39.600
consumed 500 hours every week so there's five over 500 hours of watch time

933
00:47:39.600 --> 00:47:43.880
happening on across all of her channels each week so she's putting in five to

934
00:47:43.880 --> 00:47:48.240
seven hours and getting almost a hundred X return on her time invested

935
00:47:48.240 --> 00:47:53.760
that's it crazy and so if you're busy if you're like I'm too busy for a channel

936
00:47:53.760 --> 00:47:58.000
like this is the fastest way to like leverage the small amount of time you

937
00:47:58.000 --> 00:48:02.440
have to reach the most amount of people and here's the cool thing once you post

938
00:48:02.440 --> 00:48:06.040
these videos they're not just up there for a couple days or a week and then

939
00:48:06.040 --> 00:48:09.640
they sort of disappear the platforms and the strategies we're teaching you

940
00:48:09.640 --> 00:48:14.880
archive these videos for the future so that it will future-proof your ministry

941
00:48:14.880 --> 00:48:20.680
this is really really cool concept basically you will you are investing

942
00:48:20.680 --> 00:48:25.960
deliberately into your time and energy into this and you know the content you

943
00:48:25.960 --> 00:48:29.920
put out is gonna be accessed maybe months and weeks from now weeks and

944
00:48:29.920 --> 00:48:34.520
months from now or even years and some of Lindsay's most popular videos that is

945
00:48:34.520 --> 00:48:39.320
being consumed this month in March was stuff that she posted over a year ago

946
00:48:39.320 --> 00:48:44.600
and it was the most watched video on her platform this month so it's got nothing

947
00:48:44.600 --> 00:48:48.560
it's kind of it lives outside of time in that sense and that you're creating this

948
00:48:48.560 --> 00:48:53.280
archive of content that can be consumed while you sleep while you play with your

949
00:48:53.280 --> 00:48:57.960
kids probably play with your grandkids like there's there's a there's a way to

950
00:48:57.960 --> 00:49:03.000
do this that in me it for my perspective like this feels like rest right right

951
00:49:03.000 --> 00:49:10.280
feels like rest this is very redemptive for me because before in ministry I

952
00:49:10.280 --> 00:49:14.560
brought myself to a place of burnout I don't know if you've been there but it's

953
00:49:14.560 --> 00:49:18.240
like hey you have such a desire to serve people and you only have X amount of

954
00:49:18.240 --> 00:49:23.080
time in your day and your week and we often push ourselves beyond what we

955
00:49:23.080 --> 00:49:27.840
actually have because there's always a need right when you're in ministry like

956
00:49:27.840 --> 00:49:30.240
there's always a need to feel there's always someone to talk to there's always

957
00:49:30.240 --> 00:49:33.440
someone to encourage there's always someone to connect with do the coffee do

958
00:49:33.440 --> 00:49:37.520
the mentorship do the discipleship group do this do the preaching all that stuff

959
00:49:37.520 --> 00:49:43.400
and so I was doing all those things good things good things but the way in which

960
00:49:43.400 --> 00:49:48.160
I was doing them was not from a place of rest I was feeling the the you know need

961
00:49:48.160 --> 00:49:52.840
to like push push push push in order to make an impact and it led me to a place

962
00:49:52.840 --> 00:49:57.400
of burnout so this is actually this is the Lord right he's such a Redeemer I

963
00:49:57.400 --> 00:50:02.280
had it to come I had to come out of that

964
00:50:00.000 --> 00:50:02.360
style of ministry and breathe for a second.

965
00:50:02.360 --> 00:50:04.320
And it felt like such a loss.

966
00:50:04.320 --> 00:50:05.960
It felt like such a pain.

967
00:50:05.960 --> 00:50:07.480
It felt like such a disappointment.

968
00:50:07.480 --> 00:50:08.880
I thought I had let the Lord down.

969
00:50:08.880 --> 00:50:10.840
I thought I'd let the people I was ministering to down

970
00:50:10.840 --> 00:50:14.280
when I had to step down and step out for a little while.

971
00:50:14.280 --> 00:50:16.680
But the Lord wasn't planning on taking me out

972
00:50:16.680 --> 00:50:17.640
of ministry forever.

973
00:50:17.640 --> 00:50:20.120
As a good father, he was giving me a place to rest

974
00:50:20.120 --> 00:50:22.280
and to breathe and gain fresh perspective.

975
00:50:22.280 --> 00:50:24.640
So as I've come back into ministry,

976
00:50:24.640 --> 00:50:26.220
I am doing it from a place of rest

977
00:50:26.220 --> 00:50:28.580
and he is redeeming the time, guys.

978
00:50:29.540 --> 00:50:32.580
I'm doing five to seven hours on my posture episodes,

979
00:50:32.580 --> 00:50:34.140
but I'm getting a hundred extra turn

980
00:50:34.140 --> 00:50:36.780
because there's about 500 watch hours every week.

981
00:50:36.780 --> 00:50:39.200
I'm preaching while I sleep.

982
00:50:39.200 --> 00:50:42.620
I'm reaching people all over the world 24 seven,

983
00:50:42.620 --> 00:50:44.060
not because I've gotten on a plane

984
00:50:44.060 --> 00:50:46.660
and I'm traveling every week and I'm burning myself out

985
00:50:46.660 --> 00:50:48.500
and I'm sacrificing my family time,

986
00:50:48.500 --> 00:50:51.380
but because of this beautiful tool of technology

987
00:50:51.380 --> 00:50:53.520
that I believe the Lord has given us

988
00:50:53.520 --> 00:50:55.380
to leverage for such a time as this.

989
00:50:56.260 --> 00:50:57.100
That's awesome.

990
00:50:57.100 --> 00:50:58.620
That's so good.

991
00:50:58.620 --> 00:50:59.460
Cool.

992
00:50:59.460 --> 00:51:01.620
Okay, hopefully you guys are getting value.

993
00:51:01.620 --> 00:51:03.020
That's the end of that key two.

994
00:51:03.020 --> 00:51:04.940
We're gonna jump into the third key here.

995
00:51:04.940 --> 00:51:06.380
And this is really some steps

996
00:51:06.380 --> 00:51:07.420
that we're gonna start sharing.

997
00:51:07.420 --> 00:51:09.880
Yeah, so now we're gonna get into like the actual tactics.

998
00:51:09.880 --> 00:51:11.740
I know some people have been watching the comments here,

999
00:51:11.740 --> 00:51:13.260
people asking like, hey, are you gonna show us this?

1000
00:51:13.260 --> 00:51:14.440
Are you gonna show us that?

1001
00:51:14.440 --> 00:51:15.580
I'm gonna show you right now.

1002
00:51:15.580 --> 00:51:17.340
We spend time on the mindsets

1003
00:51:17.340 --> 00:51:21.020
because the tactics with the wrong mindsets don't work.

1004
00:51:21.020 --> 00:51:21.860
Yes.

1005
00:51:21.860 --> 00:51:23.380
They're just another thing for you to do

1006
00:51:23.380 --> 00:51:24.940
and you'll put them by the wayside

1007
00:51:25.500 --> 00:51:26.860
because it will just feel like another should,

1008
00:51:26.860 --> 00:51:29.500
not another like opportunity.

1009
00:51:29.500 --> 00:51:31.300
So we have to talk about the mindset shift

1010
00:51:31.300 --> 00:51:33.740
before we go into the steps we need to take

1011
00:51:33.740 --> 00:51:35.680
with that new mind.

1012
00:51:35.680 --> 00:51:36.520
That's great.

1013
00:51:36.520 --> 00:51:39.900
And so the way we've structured kind of this framework

1014
00:51:39.900 --> 00:51:43.940
and this roadmap of sort of what to do

1015
00:51:43.940 --> 00:51:46.620
is we put it into kind of a 90 day plan.

1016
00:51:46.620 --> 00:51:49.700
So if you're gonna commit kind of the next 90 days to this,

1017
00:51:49.700 --> 00:51:51.140
you can do a lot in 90 days.

1018
00:51:51.140 --> 00:51:52.740
You can be in a totally different place.

1019
00:51:52.740 --> 00:51:54.060
You'll see a lot of research stuff

1020
00:51:54.060 --> 00:51:57.140
as far as forming a new habit, new lifestyle.

1021
00:51:57.140 --> 00:51:59.300
It takes about 90 days to make it totally a habit

1022
00:51:59.300 --> 00:52:01.060
where you don't even think about it anymore.

1023
00:52:01.060 --> 00:52:05.500
And I think, so we want you, this is the key three,

1024
00:52:05.500 --> 00:52:07.780
go to the next 90 days to grow your channel each day.

1025
00:52:07.780 --> 00:52:11.940
So it's getting 1% better every day.

1026
00:52:11.940 --> 00:52:13.860
If you're a fan of atomic habits,

1027
00:52:13.860 --> 00:52:16.100
this is a concept that's very popular right now.

1028
00:52:16.100 --> 00:52:18.500
Like take just a little step each day.

1029
00:52:18.500 --> 00:52:20.420
It's not you spending late nights

1030
00:52:20.420 --> 00:52:21.540
and trying to figure everything out

1031
00:52:21.820 --> 00:52:24.420
and spending a lot of resources and energy

1032
00:52:24.420 --> 00:52:25.260
into the wrong thing.

1033
00:52:25.260 --> 00:52:27.900
It's taking a little step deliberately

1034
00:52:27.900 --> 00:52:29.940
with accuracy every single day.

1035
00:52:29.940 --> 00:52:33.180
And so the way that we do it is we have a roadmap

1036
00:52:33.180 --> 00:52:34.340
that we put together

1037
00:52:34.340 --> 00:52:36.340
and we're just gonna walk you guys through that roadmap

1038
00:52:36.340 --> 00:52:38.140
like from start to end, okay?

1039
00:52:38.140 --> 00:52:38.980
Can I say one more thing?

1040
00:52:38.980 --> 00:52:39.800
Let's do it.

1041
00:52:39.800 --> 00:52:40.640
Okay.

1042
00:52:40.640 --> 00:52:44.620
I really invite you to pay attention

1043
00:52:44.620 --> 00:52:47.960
because this is not something we just made up.

1044
00:52:47.960 --> 00:52:50.620
The last two years have been,

1045
00:52:50.620 --> 00:52:52.900
we've experienced a lot of growth.

1046
00:52:52.900 --> 00:52:54.100
Growth can be painful.

1047
00:52:54.100 --> 00:52:55.900
We've pioneered a lot of things.

1048
00:52:55.900 --> 00:52:59.020
So this represents in the last two years,

1049
00:52:59.020 --> 00:53:00.980
I'm gonna be very transparent, okay?

1050
00:53:02.240 --> 00:53:05.660
$65,000 of personal coaching and development,

1051
00:53:05.660 --> 00:53:07.180
courses, mentorship, coaching

1052
00:53:07.180 --> 00:53:09.540
that we've paid for to be poured into,

1053
00:53:09.540 --> 00:53:12.460
to be coached, to be sharpened.

1054
00:53:12.460 --> 00:53:13.740
That's what we've done in the last two years

1055
00:53:13.740 --> 00:53:14.820
just for ourselves personally.

1056
00:53:14.820 --> 00:53:17.300
Cause we took this journey very seriously

1057
00:53:17.300 --> 00:53:19.100
and we knew that that included some investment

1058
00:53:19.100 --> 00:53:20.560
in our own personal coaching.

1059
00:53:21.400 --> 00:53:23.640
Before then, we never invested in coaching.

1060
00:53:23.640 --> 00:53:25.360
We just always tried to figure it out on our own

1061
00:53:25.360 --> 00:53:26.520
and kind of bootstrap things.

1062
00:53:26.520 --> 00:53:29.080
So I just want you to know, this has cost us something.

1063
00:53:29.080 --> 00:53:31.960
It has cost us some midnight oil, okay?

1064
00:53:31.960 --> 00:53:35.500
It has cost us some very late nights and early mornings.

1065
00:53:35.500 --> 00:53:38.380
It has cost us, you know, saying no to things

1066
00:53:38.380 --> 00:53:41.640
so we can say yes to growing, sharpening, getting better,

1067
00:53:41.640 --> 00:53:43.780
learning things, actually spending time

1068
00:53:43.780 --> 00:53:46.120
on the courses that we've purchased

1069
00:53:46.120 --> 00:53:48.120
versus letting them sit on the shelves.

1070
00:53:48.120 --> 00:53:49.440
This has cost us something.

1071
00:53:49.440 --> 00:53:52.040
This is the gift of mentorship

1072
00:53:52.040 --> 00:53:55.020
is that we've been mentored so we know.

1073
00:53:55.020 --> 00:53:57.480
They go and they clear the brush

1074
00:53:57.480 --> 00:53:59.560
and they make it faster for the people

1075
00:53:59.560 --> 00:54:00.400
coming up behind them.

1076
00:54:00.400 --> 00:54:01.440
So we have cleared the brush

1077
00:54:01.440 --> 00:54:02.460
cause we've made mistakes.

1078
00:54:02.460 --> 00:54:05.420
We've spent time on things that went nowhere, okay?

1079
00:54:05.420 --> 00:54:06.840
We've spent hours on things

1080
00:54:06.840 --> 00:54:08.540
that we had to kind of throw away.

1081
00:54:09.560 --> 00:54:13.120
So this is what we've sharpened in the last two years

1082
00:54:13.120 --> 00:54:16.740
through our own journey, through our own trying things,

1083
00:54:16.740 --> 00:54:18.600
being coached, investing in ourselves

1084
00:54:18.600 --> 00:54:20.200
and we're sharing that with you.

1085
00:54:20.200 --> 00:54:22.520
So this is precious to us.

1086
00:54:22.520 --> 00:54:23.840
And I just, I don't want it to be like,

1087
00:54:23.840 --> 00:54:25.640
okay, like here's another thing I can try.

1088
00:54:25.640 --> 00:54:27.760
Like take notes.

1089
00:54:27.760 --> 00:54:29.080
There's some steps here

1090
00:54:29.080 --> 00:54:31.200
and there's an order in which we've made the steps

1091
00:54:31.200 --> 00:54:33.200
that like we didn't take this order, okay?

1092
00:54:33.200 --> 00:54:34.360
If I were to do it again,

1093
00:54:34.360 --> 00:54:35.920
this is the order in which I would do things

1094
00:54:35.920 --> 00:54:38.000
but we had to kind of figure it out as we went.

1095
00:54:38.000 --> 00:54:38.840
Yeah.

1096
00:54:38.840 --> 00:54:42.360
And only thing I want to add is that you were all worth it.

1097
00:54:42.360 --> 00:54:44.120
Oh, 100%.

1098
00:54:44.120 --> 00:54:47.700
So what, like all the investment that went into it,

1099
00:54:47.740 --> 00:54:49.340
we would do that multiple times over

1100
00:54:49.340 --> 00:54:51.980
if we knew what was on the other side of it.

1101
00:54:51.980 --> 00:54:53.700
So again, just to position that,

1102
00:54:53.700 --> 00:54:55.380
cause we don't want to share this all with you guys.

1103
00:54:55.380 --> 00:54:56.540
Like, oh, there's an interesting fact

1104
00:54:56.540 --> 00:54:57.540
and go on with our lives.

1105
00:54:57.540 --> 00:55:00.140
A lot of us will forget that we have this call today.

1106
00:55:00.000 --> 00:55:01.080
Um, so we want to go through it.

1107
00:55:01.080 --> 00:55:03.360
So just, that's, that's kind of just to set the stage.

1108
00:55:03.640 --> 00:55:03.880
Okay.

1109
00:55:03.880 --> 00:55:06.260
So let's dive into month one.

1110
00:55:06.260 --> 00:55:07.120
So let me pull this up.

1111
00:55:07.240 --> 00:55:10.760
We're going to go through each month like this, um, uh, each one.

1112
00:55:10.760 --> 00:55:12.840
So we're going to go through month one, we'll go through two, three.

1113
00:55:13.460 --> 00:55:14.800
And kind of work our way through it.

1114
00:55:14.800 --> 00:55:18.720
So in month one, the thing to do, and you guys can go back, you

1115
00:55:18.720 --> 00:55:19.920
can take screenshots of this.

1116
00:55:19.920 --> 00:55:22.320
You can take notes, the recordings will be available.

1117
00:55:22.520 --> 00:55:24.320
We're going to go through a lot of information quick.

1118
00:55:24.680 --> 00:55:25.960
Um, and so that's it.

1119
00:55:25.960 --> 00:55:28.640
So let me clear me off the screen so you can see everything.

1120
00:55:29.000 --> 00:55:31.680
Um, so first thing you want to do is go ahead and just register

1121
00:55:31.680 --> 00:55:35.680
accounts on Tik TOK, Instagram, Facebook, YouTube, and anchor.fm.

1122
00:55:36.120 --> 00:55:39.120
Um, if you don't know what those are, you can go on YouTube and search for them.

1123
00:55:39.360 --> 00:55:40.560
Basically, you just want to go ahead.

1124
00:55:40.560 --> 00:55:43.800
And what we call is like name and claim your account.

1125
00:55:43.800 --> 00:55:48.000
So if you have, you know, if you have a name of ministry name or something,

1126
00:55:48.200 --> 00:55:49.400
just go ahead and register those.

1127
00:55:49.400 --> 00:55:50.920
You may never get on Tik TOK.

1128
00:55:50.920 --> 00:55:54.560
You may never get on any of those, all of them, but, uh, that's just

1129
00:55:54.560 --> 00:55:57.360
something to go ahead and, uh, and do.

1130
00:55:57.360 --> 00:55:59.160
So claim those just so that you have them.

1131
00:55:59.160 --> 00:56:01.760
And then if you do want to have it, you're already got that name

1132
00:56:01.760 --> 00:56:03.960
and you don't have to, um, change it.

1133
00:56:03.960 --> 00:56:05.480
So be consistent.

1134
00:56:05.760 --> 00:56:09.120
We recommend if you don't have a ministry name, just go ahead and put

1135
00:56:09.120 --> 00:56:13.680
like your personal name, or you can say your ministry name with, and then your

1136
00:56:13.680 --> 00:56:17.320
name, so it could be like posture with Lindsay Van Zael or something like that.

1137
00:56:17.720 --> 00:56:19.000
Um, make it personal.

1138
00:56:19.000 --> 00:56:22.840
Don't you're not trying to be this huge faceless, like organization.

1139
00:56:22.840 --> 00:56:24.680
That's like a massive nonprofit, whatever.

1140
00:56:25.200 --> 00:56:27.760
You're just trying to be you sharing your content.

1141
00:56:27.760 --> 00:56:31.480
So put picture of your face on the profile picture, put your

1142
00:56:31.480 --> 00:56:33.640
name in the title, make it personal.

1143
00:56:33.960 --> 00:56:34.320
Yeah.

1144
00:56:34.680 --> 00:56:37.120
People love connecting with people, not brands.

1145
00:56:37.600 --> 00:56:38.080
Love it.

1146
00:56:38.400 --> 00:56:40.120
Um, so that's the first thing is just launch.

1147
00:56:40.120 --> 00:56:42.960
The next thing you want to do is just leverage the tech you own.

1148
00:56:42.960 --> 00:56:46.520
So what we're not going to do is tell you to go out and buy a thousand

1149
00:56:46.520 --> 00:56:50.280
dollar camera and lighting and all these good things, those certainly

1150
00:56:50.280 --> 00:56:52.720
help, but you don't need it to start.

1151
00:56:52.920 --> 00:56:57.240
What you can use is if you have a smartphone, if you have a webcam, if

1152
00:56:57.240 --> 00:57:00.920
you guys are on zoom right now, we can see your webcam, like you've

1153
00:57:00.920 --> 00:57:02.480
got the tech you need right here.

1154
00:57:02.480 --> 00:57:02.840
Okay.

1155
00:57:03.120 --> 00:57:04.760
You don't need fancy editing software.

1156
00:57:04.840 --> 00:57:08.560
You don't need to be a graphic designer or, or know how to do any of that.

1157
00:57:08.800 --> 00:57:12.160
Um, you just need to, you can, most of you know how to take a

1158
00:57:12.160 --> 00:57:13.800
picture or a video on your phone.

1159
00:57:14.280 --> 00:57:15.680
That's what we're talking about right here.

1160
00:57:15.680 --> 00:57:16.760
It's very, very simple.

1161
00:57:16.760 --> 00:57:18.760
The key here is for the content.

1162
00:57:19.040 --> 00:57:24.000
The content will always, uh, uh, wins every say valuable

1163
00:57:24.000 --> 00:57:25.880
content wins every single time.

1164
00:57:26.280 --> 00:57:29.680
And that means that, that if you're sharing wisdom, if you're sharing

1165
00:57:29.680 --> 00:57:33.960
life, give like giving truth, people aren't going to care about those

1166
00:57:33.960 --> 00:57:38.160
details, which it's funny because when you start, like that's all we care about.

1167
00:57:38.160 --> 00:57:41.320
And I'm, we're, you know, we spent a lot of time like refining this and

1168
00:57:41.320 --> 00:57:44.520
getting a setup and stuff that like works really well and looks good,

1169
00:57:44.520 --> 00:57:46.000
but it wasn't always the case.

1170
00:57:46.000 --> 00:57:51.160
Like when we first started, Lindsay had, um, a really expensive light source.

1171
00:57:51.160 --> 00:57:53.000
It's actually one of the best light sources in the world.

1172
00:57:53.040 --> 00:57:55.120
And it's called, um, the sun.

1173
00:57:55.520 --> 00:58:01.080
And so when we first like set up, like this was our dining room table and

1174
00:58:01.080 --> 00:58:03.240
we used the sun, just this window.

1175
00:58:03.280 --> 00:58:06.240
And that was what lit like the first hundred episodes of

1176
00:58:06.240 --> 00:58:09.240
posture, um, was, was this big window.

1177
00:58:09.640 --> 00:58:10.760
And it's pretty funny.

1178
00:58:10.760 --> 00:58:13.120
Cause if you go back to the first ones and you kind of fast forward through

1179
00:58:13.120 --> 00:58:14.760
it, like clouds will go by.

1180
00:58:14.760 --> 00:58:18.440
So it will get like really dark and then it gets really bright and gets like,

1181
00:58:18.440 --> 00:58:20.880
you, it's like, you know, it looks like she's like in heaven and

1182
00:58:20.880 --> 00:58:22.280
then it gets like super dark.

1183
00:58:22.560 --> 00:58:25.520
So if you kind of like watch it, it's pretty funny, but it worked.

1184
00:58:25.560 --> 00:58:26.760
Nobody ever commented.

1185
00:58:26.760 --> 00:58:31.320
No one at one time, even times like we were even traveling a few months ago.

1186
00:58:31.640 --> 00:58:36.640
And we set up a, set up a little studio in like a rent, an Airbnb that we were in.

1187
00:58:37.000 --> 00:58:40.560
And, um, we posted it and I got to where it was editing it.

1188
00:58:40.560 --> 00:58:44.560
And it was just like, so I don't know what happened to the colors, but you could see

1189
00:58:44.560 --> 00:58:47.480
and we were like, we looked at it and we're like, we could reshoot it or we could

1190
00:58:47.480 --> 00:58:48.480
just feel like there wasn't time.

1191
00:58:48.480 --> 00:58:49.440
So we just like posted it.

1192
00:58:49.440 --> 00:58:54.320
And like out of this huge audience, which I think you were maybe 70,000 around that

1193
00:58:54.320 --> 00:58:59.400
time, not one person mentioned anything about, Oh, it's like, it looks bad or

1194
00:58:59.400 --> 00:58:59.800
anything.

1195
00:58:59.800 --> 00:59:01.400
It was all about, I love the scripture.

1196
00:59:01.400 --> 00:59:01.800
Thank you.

1197
00:59:01.800 --> 00:59:02.800
I needed this today.

1198
00:59:02.960 --> 00:59:04.720
Thanks for being consistent.

1199
00:59:04.720 --> 00:59:05.400
Thanks for sharing.

1200
00:59:05.400 --> 00:59:05.800
Come on.

1201
00:59:06.120 --> 00:59:08.320
So that's, that's kind of how it works.

1202
00:59:08.320 --> 00:59:09.360
I just want to encourage you guys.

1203
00:59:09.360 --> 00:59:11.440
Don't, don't sweat the small things.

1204
00:59:11.840 --> 00:59:17.200
Um, so the other thing here is to leverage short form content.

1205
00:59:17.200 --> 00:59:23.280
So, um, maybe we just did an awesome, like Tik TOK challenge back in January.

1206
00:59:23.640 --> 00:59:27.280
And the goal was to get people their first thousand views on Tik TOK by sharing the

1207
00:59:27.280 --> 00:59:27.880
gospel.

1208
00:59:28.240 --> 00:59:32.840
Um, and we've seen a lot of those people in the weeks after that event pass over a

1209
00:59:32.840 --> 00:59:35.360
thousand followers already on their Tik TOK channel.

1210
00:59:35.360 --> 00:59:39.840
This is the fastest way to get a thousand people to follow you is on Tik TOK.

1211
00:59:39.840 --> 00:59:43.280
And we highly recommend leveraging short form content.

1212
00:59:43.280 --> 00:59:49.120
So what this means is, um, you're delivering 60 seconds of value to your

1213
00:59:49.120 --> 00:59:52.160
niche daily, if possible, if you can do it daily.

1214
00:59:52.400 --> 00:59:52.960
Awesome.

1215
00:59:53.640 --> 00:59:55.000
Um, and just think about it.

1216
00:59:55.000 --> 00:59:59.840
It's way easier to share 60 seconds of wisdom than 10 to 15 minutes of wisdom.

1217
01:00:00.000 --> 01:00:03.200
And think about if you have to practice speaking to a camera,

1218
01:00:03.200 --> 01:00:06.040
you'd much rather speak for 60 seconds, right,

1219
01:00:06.040 --> 01:00:07.640
than speak for 15 straight minutes

1220
01:00:07.640 --> 01:00:10.760
and try not to say um or ah or forget what you were saying

1221
01:00:10.760 --> 01:00:13.280
or misquote a scripture.

1222
01:00:13.280 --> 01:00:14.120
So-

1223
01:00:14.120 --> 01:00:16.540
And people who are meeting you for the first time online

1224
01:00:16.540 --> 01:00:19.400
are way more willing to give you 60 seconds of their time

1225
01:00:19.400 --> 01:00:21.420
before they give you 60 minutes.

1226
01:00:21.420 --> 01:00:22.260
Exactly.

1227
01:00:22.260 --> 01:00:23.760
So this is why a lot of us want to come on here

1228
01:00:23.760 --> 01:00:25.360
with the really long sermon,

1229
01:00:25.360 --> 01:00:27.740
and we're just hoping that people sit with us for an hour,

1230
01:00:27.740 --> 01:00:29.240
but people are getting to know you.

1231
01:00:29.340 --> 01:00:30.860
And there's a lot of competition,

1232
01:00:30.860 --> 01:00:32.100
there's a lot of information,

1233
01:00:32.100 --> 01:00:33.220
there's a lot of other things

1234
01:00:33.220 --> 01:00:35.020
that are getting people's time and attention

1235
01:00:35.020 --> 01:00:36.640
on the digital landscape.

1236
01:00:36.640 --> 01:00:39.120
So if you're willing to do the hard work

1237
01:00:39.120 --> 01:00:42.280
of making some short, concise messages

1238
01:00:42.280 --> 01:00:44.040
and getting those in front of people,

1239
01:00:44.040 --> 01:00:47.000
that's gonna start gathering people to what you're doing

1240
01:00:47.000 --> 01:00:49.000
so that later, which we'll talk about,

1241
01:00:49.000 --> 01:00:51.440
when you want to do longer short form content,

1242
01:00:51.440 --> 01:00:53.140
people are listening and engaging

1243
01:00:53.140 --> 01:00:55.580
and you're serving them with your content.

1244
01:00:55.580 --> 01:00:57.300
You're not just pushing it at them,

1245
01:00:57.320 --> 01:00:59.960
but you're giving them what they're pulling for.

1246
01:00:59.960 --> 01:01:01.480
That's good, awesome.

1247
01:01:01.480 --> 01:01:04.040
And just to be clear, short form content,

1248
01:01:04.040 --> 01:01:05.080
we've mentioned TikTok,

1249
01:01:05.080 --> 01:01:07.860
but Instagram Reels and YouTube Shorts,

1250
01:01:07.860 --> 01:01:12.080
it's the same type of video, same type of content,

1251
01:01:12.080 --> 01:01:14.320
it's just on an Instagram platform or YouTube.

1252
01:01:14.320 --> 01:01:17.200
So TikTok came out, it was like the new kid on the block,

1253
01:01:17.200 --> 01:01:19.080
everybody wanted to have that type of content.

1254
01:01:19.080 --> 01:01:21.200
So both Instagram and YouTube

1255
01:01:21.200 --> 01:01:23.560
created their own version of TikTok.

1256
01:01:23.560 --> 01:01:25.560
They call it Instagram Reels or YouTube Shorts.

1257
01:01:25.560 --> 01:01:27.380
So check those out.

1258
01:01:27.380 --> 01:01:29.660
Again, you can search some of these tutorials on YouTube.

1259
01:01:29.660 --> 01:01:32.780
There is some even on the Kingdom Messenger YouTube channel,

1260
01:01:32.780 --> 01:01:34.740
lots of little like how-tos and stuff on that.

1261
01:01:34.740 --> 01:01:36.180
And this is how you multiply, right?

1262
01:01:36.180 --> 01:01:38.680
One clip, several different platforms,

1263
01:01:38.680 --> 01:01:40.460
and the platforms right now

1264
01:01:40.460 --> 01:01:42.980
are really rewarding short form content

1265
01:01:42.980 --> 01:01:44.760
because they're competing with each other, right?

1266
01:01:44.760 --> 01:01:46.780
Instagram wants you on Instagram, not TikTok.

1267
01:01:46.780 --> 01:01:48.940
So they're giving a lot of space

1268
01:01:48.940 --> 01:01:50.700
to the short form content, same with YouTube.

1269
01:01:50.700 --> 01:01:52.680
And I'll just, quick story,

1270
01:01:52.680 --> 01:01:56.180
Lindsay was around 5,000, 6,000 Instagram followers

1271
01:01:56.180 --> 01:01:57.740
for about 18 months.

1272
01:01:57.740 --> 01:01:58.940
Yeah, almost the full two years.

1273
01:01:58.940 --> 01:02:02.520
And then from, in three weeks this January,

1274
01:02:02.520 --> 01:02:06.160
she went from 6,000 to 49,000 followers

1275
01:02:06.160 --> 01:02:07.940
in like two or three weeks,

1276
01:02:07.940 --> 01:02:09.940
just because of Instagram Reels.

1277
01:02:09.940 --> 01:02:10.960
No ads.

1278
01:02:10.960 --> 01:02:12.340
No ads, no paid ads.

1279
01:02:12.340 --> 01:02:16.740
We added 44,000 people to her platform,

1280
01:02:16.740 --> 01:02:20.380
to her followers in a couple of weeks for free

1281
01:02:20.380 --> 01:02:21.740
just because of Instagram Reels.

1282
01:02:21.740 --> 01:02:23.520
So if you're creating stuff for TikTok,

1283
01:02:23.520 --> 01:02:25.160
repost, repost, repost.

1284
01:02:25.160 --> 01:02:26.640
Like we call it cross-posting.

1285
01:02:26.640 --> 01:02:28.400
Like take the same video

1286
01:02:28.400 --> 01:02:29.640
and just upload it in three places.

1287
01:02:29.640 --> 01:02:30.600
You've already spent all that time

1288
01:02:30.600 --> 01:02:32.520
creating the video the one time,

1289
01:02:32.520 --> 01:02:34.480
just upload it on all these other platforms.

1290
01:02:34.480 --> 01:02:36.800
So another quick case study here,

1291
01:02:36.800 --> 01:02:41.700
Marian Judson, who's one of our coaching members,

1292
01:02:41.700 --> 01:02:45.080
started her TikTok here in January, as you can see,

1293
01:02:45.080 --> 01:02:49.640
and she grew it to 1,315 followers

1294
01:02:49.660 --> 01:02:52.020
in just a couple of weeks here.

1295
01:02:52.020 --> 01:02:54.220
And she posted, you can see this video down here

1296
01:02:54.220 --> 01:02:59.220
at the bottom, has like 2,228 views already.

1297
01:02:59.500 --> 01:03:00.340
And very, very cool.

1298
01:03:00.340 --> 01:03:03.120
And I saw Walter also posted 2,200 views

1299
01:03:03.120 --> 01:03:05.340
on his second TikTok, which is crazy.

1300
01:03:05.340 --> 01:03:07.660
Guys, that doesn't happen on other platforms, right?

1301
01:03:07.660 --> 01:03:09.560
Like that's amazing.

1302
01:03:09.560 --> 01:03:12.260
And so if you try to get that many views on YouTube,

1303
01:03:12.260 --> 01:03:13.100
it's very difficult.

1304
01:03:13.100 --> 01:03:14.240
It's a longer game.

1305
01:03:14.240 --> 01:03:15.740
Again, we're giving you the strategy

1306
01:03:15.740 --> 01:03:17.580
to save you guys a lot of time.

1307
01:03:17.580 --> 01:03:19.260
So you don't have to make mistakes we made,

1308
01:03:19.880 --> 01:03:20.800
because we went the long and hard way.

1309
01:03:20.800 --> 01:03:22.280
We went straight to YouTube.

1310
01:03:22.280 --> 01:03:24.320
We didn't do anything on TikTok first.

1311
01:03:24.320 --> 01:03:27.760
And so now we've kind of shifted how we would do this.

1312
01:03:27.760 --> 01:03:30.920
And we would start with TikTok right up front, okay?

1313
01:03:30.920 --> 01:03:32.480
And I want to leave a lot of time for questions.

1314
01:03:32.480 --> 01:03:34.560
I know we've maybe got like five, 10 minutes.

1315
01:03:34.560 --> 01:03:35.720
We'll run through these last things

1316
01:03:35.720 --> 01:03:36.560
and we'll open it up for questions.

1317
01:03:36.560 --> 01:03:38.000
So that was month one.

1318
01:03:38.000 --> 01:03:39.200
That's month one.

1319
01:03:39.200 --> 01:03:40.440
Month two.

1320
01:03:40.440 --> 01:03:43.560
So next thing in month two,

1321
01:03:43.560 --> 01:03:45.840
we wanted to basically essentially go to the next level.

1322
01:03:45.840 --> 01:03:47.940
And that's where you can start to incorporate

1323
01:03:47.960 --> 01:03:50.040
some long form content.

1324
01:03:50.040 --> 01:03:53.560
And so you can then upload that long form content

1325
01:03:53.560 --> 01:03:55.080
to YouTube, Facebook, and Instagram

1326
01:03:55.080 --> 01:03:56.480
and see what we meant by long,

1327
01:03:56.480 --> 01:03:58.640
like three to eight minutes, right?

1328
01:03:58.640 --> 01:03:59.800
The length of a song.

1329
01:03:59.800 --> 01:04:02.500
That's what Lindsay's like guide for the all of posture was

1330
01:04:02.500 --> 01:04:04.400
like want to be less than so I'm not,

1331
01:04:04.400 --> 01:04:06.960
not a Bethel long spontaneous worship.

1332
01:04:06.960 --> 01:04:08.680
That's 14 minutes long.

1333
01:04:08.680 --> 01:04:12.640
I'm talking about like just something that's, you know,

1334
01:04:12.640 --> 01:04:14.040
is that three to eight minutes,

1335
01:04:14.040 --> 01:04:14.980
something that fits well,

1336
01:04:14.980 --> 01:04:16.440
people will give you that much time,

1337
01:04:17.020 --> 01:04:20.300
you'll find you can share like one quick,

1338
01:04:20.300 --> 01:04:22.620
like idea in 60 seconds, one kick.

1339
01:04:22.620 --> 01:04:23.660
Hey, here's a quick scripture.

1340
01:04:23.660 --> 01:04:26.340
I love, I like, just want to encourage you today.

1341
01:04:26.340 --> 01:04:27.180
Three to eight minutes,

1342
01:04:27.180 --> 01:04:28.340
you can actually start to teach.

1343
01:04:28.340 --> 01:04:30.540
Hey, here's the three things that I, you know,

1344
01:04:30.540 --> 01:04:31.620
about that big idea,

1345
01:04:31.620 --> 01:04:32.460
about the big idea.

1346
01:04:32.460 --> 01:04:33.860
And you can start to add more value.

1347
01:04:33.860 --> 01:04:36.300
Cause really it's not just about getting content

1348
01:04:36.300 --> 01:04:38.420
in front of people and having them follow you, right?

1349
01:04:38.420 --> 01:04:39.660
It's about discipleship.

1350
01:04:39.660 --> 01:04:40.500
It's about training.

1351
01:04:40.500 --> 01:04:43.140
It's about bringing your kingdom message to this audience

1352
01:04:43.140 --> 01:04:45.820
and bringing hope and encouragement where you go.

1353
01:04:46.680 --> 01:04:48.420
So this is long form content.

1354
01:04:49.880 --> 01:04:51.120
And we'll just throw out this as well.

1355
01:04:51.120 --> 01:04:54.000
Like this is stuff that we teach in our coaching stuff.

1356
01:04:54.000 --> 01:04:59.000
So vidIQ, just take a screenshot, Google it.

1357
01:04:59.040 --> 01:05:00.200
It'll be super helpful.

1358
01:05:00.000 --> 01:05:01.440
I will say one thing really quick

1359
01:05:01.440 --> 01:05:02.800
about the short-form content,

1360
01:05:02.800 --> 01:05:04.680
because we have gotten some pushback on this,

1361
01:05:04.680 --> 01:05:05.520
because people are like,

1362
01:05:05.520 --> 01:05:09.200
but I like to do a hearty 30-minute teaching or 60,

1363
01:05:09.200 --> 01:05:11.240
and I get it, guys, I'm a preacher teacher.

1364
01:05:11.240 --> 01:05:12.800
I want to spend some time.

1365
01:05:12.800 --> 01:05:14.880
It's not that you can never do that,

1366
01:05:14.880 --> 01:05:16.720
but the way that the algorithms work,

1367
01:05:16.720 --> 01:05:17.960
and quite honestly, the way,

1368
01:05:17.960 --> 01:05:19.700
the people's attention spans today,

1369
01:05:19.700 --> 01:05:22.080
and the way that people are consuming content,

1370
01:05:22.080 --> 01:05:23.760
the shorter, the better.

1371
01:05:23.760 --> 01:05:25.720
So when we say, you might be laughing

1372
01:05:25.720 --> 01:05:28.480
when we say three to eight minutes is a long-format content.

1373
01:05:28.480 --> 01:05:29.920
You're like, not in my world.

1374
01:05:29.920 --> 01:05:32.360
This is what it is on the digital landscape.

1375
01:05:32.360 --> 01:05:34.160
And so we can't despise that.

1376
01:05:34.160 --> 01:05:36.200
We can't say, well, people should want to pay attention.

1377
01:05:36.200 --> 01:05:37.920
People should have longer attention spans.

1378
01:05:37.920 --> 01:05:39.560
This is just what it is.

1379
01:05:39.560 --> 01:05:41.600
So we, as Kingdom Messengers,

1380
01:05:41.600 --> 01:05:43.560
and a way that we serve people

1381
01:05:43.560 --> 01:05:46.280
is we're going to get creative.

1382
01:05:46.280 --> 01:05:48.360
We're going to engage with the spirit of wisdom

1383
01:05:48.360 --> 01:05:49.200
and say, you know what?

1384
01:05:49.200 --> 01:05:51.660
Actually, I think I can take 60 seconds,

1385
01:05:51.660 --> 01:05:53.360
I mean, 60 minutes of content,

1386
01:05:53.360 --> 01:05:54.440
and do it in six minutes,

1387
01:05:54.440 --> 01:05:56.460
because it will serve my audience.

1388
01:05:56.460 --> 01:05:59.520
I'm going to take out all the extra stuff

1389
01:05:59.520 --> 01:06:00.920
and get to the meat of it

1390
01:06:00.920 --> 01:06:03.200
and start transforming people there.

1391
01:06:03.200 --> 01:06:05.400
I'm at a point now, two years later,

1392
01:06:05.400 --> 01:06:07.540
where I am starting to do longer format things,

1393
01:06:07.540 --> 01:06:08.480
like 20 minutes.

1394
01:06:08.480 --> 01:06:09.880
And of course, on Kingdom Messengers,

1395
01:06:09.880 --> 01:06:11.520
we do like hour and a half webinars.

1396
01:06:11.520 --> 01:06:14.000
Like, again, it's not that you'll never do those things,

1397
01:06:14.000 --> 01:06:16.720
but I have built some relational trust

1398
01:06:16.720 --> 01:06:19.640
in order to do that with our audience

1399
01:06:19.640 --> 01:06:22.420
in a way that they'll stick with me and they'll receive.

1400
01:06:22.420 --> 01:06:24.040
They won't zone out.

1401
01:06:24.040 --> 01:06:24.960
And this is what's important.

1402
01:06:24.960 --> 01:06:26.720
We just want people to pay attention,

1403
01:06:26.720 --> 01:06:28.960
but that's not maybe where people are yet.

1404
01:06:28.960 --> 01:06:32.640
So as good leaders, we're going to help them along

1405
01:06:32.640 --> 01:06:33.480
to get where we are.

1406
01:06:33.480 --> 01:06:34.300
And a way that we do that

1407
01:06:34.300 --> 01:06:36.760
is the way that we serve our content to them.

1408
01:06:36.760 --> 01:06:37.680
Awesome.

1409
01:06:37.680 --> 01:06:40.160
Next big thing for month two,

1410
01:06:40.160 --> 01:06:42.000
launch Instagram and Facebook ads.

1411
01:06:42.000 --> 01:06:44.280
So it's time to actually, to go big, as we say.

1412
01:06:44.280 --> 01:06:46.440
So this is where you,

1413
01:06:46.440 --> 01:06:50.000
what we say is add fuel to the fire and grow your audience.

1414
01:06:50.000 --> 01:06:52.440
There's ways to target niche interests

1415
01:06:52.440 --> 01:06:54.160
on Facebook and Instagram.

1416
01:06:54.160 --> 01:06:56.640
And what this does is if people are not following you,

1417
01:06:56.640 --> 01:06:59.480
it will put your content in front of them

1418
01:06:59.480 --> 01:07:00.680
as if they were following you

1419
01:07:00.680 --> 01:07:03.600
and give them the option to start following you.

1420
01:07:03.600 --> 01:07:05.320
So a lot of people just don't know, as we said,

1421
01:07:05.320 --> 01:07:06.800
sometimes you're in obscurity

1422
01:07:06.800 --> 01:07:08.440
and you have to kind of break through that

1423
01:07:08.440 --> 01:07:11.520
to get known, to get in front of people.

1424
01:07:11.520 --> 01:07:14.560
And we're talking about maybe $5 a day.

1425
01:07:14.560 --> 01:07:16.940
You can run it for as long as you want.

1426
01:07:16.940 --> 01:07:18.840
And it's just slow and steady.

1427
01:07:18.840 --> 01:07:21.440
You just leave them there for as long as you want to.

1428
01:07:21.440 --> 01:07:24.440
And maybe just share a little bit on the mindset of going,

1429
01:07:24.440 --> 01:07:27.000
because this was a struggle to start running ads.

1430
01:07:27.000 --> 01:07:30.240
It was a struggle, guys, because I had this belief

1431
01:07:30.240 --> 01:07:33.080
that if it was meant to happen, it would happen.

1432
01:07:33.080 --> 01:07:34.800
If it was meant to be, it would just happen.

1433
01:07:34.800 --> 01:07:36.000
I had the prophetic words.

1434
01:07:36.000 --> 01:07:38.480
That meant that it was just going to happen one day.

1435
01:07:38.480 --> 01:07:43.480
I thought that living in rest meant inactivity and passivity

1436
01:07:45.220 --> 01:07:46.420
because that's how I was living, right?

1437
01:07:46.420 --> 01:07:47.340
Like it's just going to happen.

1438
01:07:47.340 --> 01:07:48.800
So hands off the wheel.

1439
01:07:48.800 --> 01:07:53.160
When really a lifestyle of rest is partnership with the Lord.

1440
01:07:53.160 --> 01:07:56.640
It's restful because we're in partnership with the Lord

1441
01:07:56.640 --> 01:07:58.560
and we're activated by that partnership.

1442
01:07:58.560 --> 01:08:00.280
So we have to take action.

1443
01:08:00.280 --> 01:08:02.200
So with that in mind, this was one of the things

1444
01:08:02.200 --> 01:08:03.960
that I had to take action with.

1445
01:08:03.960 --> 01:08:06.560
I'm sure most of us know the kingdom principle

1446
01:08:06.560 --> 01:08:08.200
of sowing and reaping.

1447
01:08:08.200 --> 01:08:11.640
Sow into something so you can reap, right?

1448
01:08:11.640 --> 01:08:14.880
I got that and I engaged in that

1449
01:08:14.880 --> 01:08:18.420
for everyone else's ministry, except for my own.

1450
01:08:19.640 --> 01:08:22.439
I was totally willing to sow into everyone else's ministry

1451
01:08:22.479 --> 01:08:26.560
time-wise, financially, word of mouth, cheering them on,

1452
01:08:26.560 --> 01:08:28.439
except for when it came to my own, I felt like,

1453
01:08:28.439 --> 01:08:29.960
I don't know, that felt self-promotional.

1454
01:08:29.960 --> 01:08:33.160
That felt like I was maybe pushing things I shouldn't

1455
01:08:33.160 --> 01:08:35.520
because maybe I'm trying to make things happen.

1456
01:08:36.439 --> 01:08:37.640
I had the prophetic words.

1457
01:08:37.640 --> 01:08:39.600
I had the desire to do this,

1458
01:08:39.600 --> 01:08:41.560
which I felt was planted from the Lord.

1459
01:08:42.560 --> 01:08:44.399
And the opportunity was in front of me

1460
01:08:44.399 --> 01:08:46.279
and I was still hesitant because I thought,

1461
01:08:46.279 --> 01:08:48.899
well, that just isn't what I'm used to.

1462
01:08:48.899 --> 01:08:50.520
I had to take on a new mind about this.

1463
01:08:50.520 --> 01:08:51.880
This is a digital landscape.

1464
01:08:52.319 --> 01:08:54.000
Things are done differently, okay?

1465
01:08:54.000 --> 01:08:55.640
One of the things that are done differently

1466
01:08:55.640 --> 01:08:57.779
is there are some algorithms.

1467
01:08:57.779 --> 01:09:00.760
And in order to get past some of the quietness

1468
01:09:00.760 --> 01:09:03.120
on social media is you gotta pay

1469
01:09:03.120 --> 01:09:04.720
in order to get ads in front of people.

1470
01:09:04.720 --> 01:09:08.359
And I had to love my who enough to make that payment.

1471
01:09:08.359 --> 01:09:11.080
And I had to trust what the Lord had given me

1472
01:09:11.080 --> 01:09:13.600
in order to sow the seed in my own ministry.

1473
01:09:13.600 --> 01:09:15.240
So Bruce helped me break through that

1474
01:09:15.240 --> 01:09:16.660
because I was like super hesitant.

1475
01:09:16.660 --> 01:09:18.359
We're definitely not doing that.

1476
01:09:18.359 --> 01:09:20.380
And so he said, look, you're willing

1477
01:09:20.380 --> 01:09:21.640
to give to everyone else.

1478
01:09:22.160 --> 01:09:23.880
Until it comes to your own ministry,

1479
01:09:23.880 --> 01:09:25.600
why do you not believe in what you're doing?

1480
01:09:25.600 --> 01:09:27.220
Like, what is the deal?

1481
01:09:27.220 --> 01:09:31.000
And the embarrassing thing is it was like $5 a day for like-

1482
01:09:31.000 --> 01:09:34.560
Guys, it wasn't like I was dropping $5,000.

1483
01:09:34.560 --> 01:09:38.880
I was struggling to sow $5 into my own ministry.

1484
01:09:38.880 --> 01:09:39.720
And that's the thing is like,

1485
01:09:39.720 --> 01:09:42.080
how much do you believe in the ministry?

1486
01:09:42.080 --> 01:09:43.120
Like, do you really believe the Lord's

1487
01:09:43.120 --> 01:09:44.960
given you this message to share?

1488
01:09:44.960 --> 01:09:46.359
You believe the prophetic word?

1489
01:09:46.359 --> 01:09:48.640
So it takes some boldness.

1490
01:09:48.640 --> 01:09:50.200
It takes some courage to step out

1491
01:09:50.200 --> 01:09:52.319
and to start to promote that thing.

1492
01:09:52.319 --> 01:09:53.899
And again, you're not promoting yourself.

1493
01:09:53.899 --> 01:09:56.280
You're promoting this message the Lord has given you

1494
01:09:56.280 --> 01:09:59.160
and this strategy and bringing that hope.

1495
01:09:59.160 --> 01:10:00.000
So.

1496
01:10:00.000 --> 01:10:00.960
Um, awesome.

1497
01:10:00.960 --> 01:10:01.180
Okay.

1498
01:10:01.180 --> 01:10:04.680
So the last thing for month two, we'll just quickly touch on this, but

1499
01:10:04.680 --> 01:10:07.680
just, um, you, we want you guys to get organized, right?

1500
01:10:07.680 --> 01:10:10.080
So start to create templates for things.

1501
01:10:10.140 --> 01:10:13.860
Um, if you're editing slides or editing, uh, editing your videos,

1502
01:10:13.860 --> 01:10:15.020
just create templates, right?

1503
01:10:15.220 --> 01:10:16.980
At this point, we've done so many episodes.

1504
01:10:17.220 --> 01:10:20.860
It takes us like less than 10 minutes to edit Lindsay's posture

1505
01:10:20.860 --> 01:10:25.560
videos, um, because we have templates and, um, we use, um, tools like

1506
01:10:25.560 --> 01:10:29.500
notion and, and other planning tools to like manage our content.

1507
01:10:29.500 --> 01:10:33.200
There's a great notion template you can get from our, um, our YouTube

1508
01:10:33.200 --> 01:10:36.320
channel for free, um, where it helps you get started so you can, uh, I've

1509
01:10:36.320 --> 01:10:39.800
got my title, my description and kind of what do I put and how to just

1510
01:10:39.800 --> 01:10:43.700
organize those ideas, you don't want to ever lose great ideas or things

1511
01:10:43.700 --> 01:10:45.820
that the Lord's starting to talk to you about, you could keep those.

1512
01:10:45.820 --> 01:10:48.680
And some of you, if you've got a journal or something, that's your

1513
01:10:48.680 --> 01:10:50.800
system to capture that that's, that's great.

1514
01:10:50.800 --> 01:10:53.480
Just, just all we encourage you to stay organized because it's around

1515
01:10:53.480 --> 01:10:57.120
this time that you're kind of like, you're kind of like, what have I got

1516
01:10:57.120 --> 01:10:57.900
myself into?

1517
01:10:57.900 --> 01:10:59.220
Like I am creating content.

1518
01:10:59.220 --> 01:11:00.460
I'm spending hours and hours a week.

1519
01:11:00.460 --> 01:11:04.700
Like it's not, you know, it's not making any traction or anything just

1520
01:11:04.700 --> 01:11:07.020
yet because there's, it's a, it's a ramp up.

1521
01:11:07.020 --> 01:11:11.100
Like there's a lot of sewing before you get that, that, uh, the

1522
01:11:11.100 --> 01:11:12.820
reapings kind of starts to happen.

1523
01:11:12.820 --> 01:11:14.420
So, so there's no mystery to it.

1524
01:11:14.420 --> 01:11:15.740
It's not like it has to be a certain way.

1525
01:11:15.740 --> 01:11:17.620
We're all, we all are wired differently.

1526
01:11:17.620 --> 01:11:19.580
We all like to organize our thoughts differently.

1527
01:11:19.620 --> 01:11:22.540
It's really making sure that you're documenting what you're doing.

1528
01:11:23.040 --> 01:11:27.400
So if you're like, if you have an outline for an episode that you just did, or

1529
01:11:27.400 --> 01:11:30.520
maybe you're like me, you like to write things word for word, but maybe you're

1530
01:11:30.520 --> 01:11:31.720
like, you'd like to work off an outline.

1531
01:11:31.880 --> 01:11:34.560
Just make sure that you're organizing that in one space.

1532
01:11:34.560 --> 01:11:38.440
So everything is easy to find because when you're five months down the road,

1533
01:11:38.440 --> 01:11:41.000
when you're one year down the road and you want to reference thing, you don't

1534
01:11:41.000 --> 01:11:42.880
want to be thinking, okay, was that on my phone?

1535
01:11:42.880 --> 01:11:43.840
Was that in my journal?

1536
01:11:43.840 --> 01:11:44.960
Was that on Google docs?

1537
01:11:44.960 --> 01:11:45.760
Is that a notion?

1538
01:11:46.080 --> 01:11:51.960
Find one says one, and we would encourage it to be digital just because if the

1539
01:11:51.980 --> 01:11:55.260
house burns down and the journal gets burned up, it's somewhere, it's somewhere

1540
01:11:55.260 --> 01:11:55.660
digitally.

1541
01:11:55.660 --> 01:11:56.060
Right.

1542
01:11:56.500 --> 01:12:00.100
Um, but you're going to be copying and pasting, copying and pasting things to

1543
01:12:00.100 --> 01:12:00.580
YouTube.

1544
01:12:00.580 --> 01:12:03.420
So it's better to have, so that's what, that's all it is is make sure that you're

1545
01:12:03.420 --> 01:12:05.340
taking it seriously enough to start organizing it.

1546
01:12:05.340 --> 01:12:08.340
Not thinking like, okay, well when I'm like a year into this, then I'll start

1547
01:12:08.340 --> 01:12:12.020
like going back and like gathering my notes and putting them all in one place.

1548
01:12:12.420 --> 01:12:12.900
Awesome.

1549
01:12:13.380 --> 01:12:13.680
Okay.

1550
01:12:13.680 --> 01:12:16.820
So that is, um, this, the second month.

1551
01:12:16.820 --> 01:12:20.260
So we're going to jump into, um, uh, here.

1552
01:12:20.640 --> 01:12:20.880
Yeah.

1553
01:12:20.880 --> 01:12:22.240
Our, uh, month three.

1554
01:12:22.520 --> 01:12:27.000
So in month three, um, we're going to start focusing on like optimizing the

1555
01:12:27.000 --> 01:12:27.400
posts.

1556
01:12:27.400 --> 01:12:32.040
So there's a few things you can do, um, to actually optimize these, these posts.

1557
01:12:32.320 --> 01:12:33.240
Um, so you're posting things.

1558
01:12:33.240 --> 01:12:36.880
This is a particularly a tool I mentioned vidIQ earlier.

1559
01:12:36.960 --> 01:12:41.600
We love this tool and it basically will help you get more people organically to

1560
01:12:41.600 --> 01:12:42.680
find your content.

1561
01:12:42.680 --> 01:12:46.920
There are keywords you can add, there is SEO stuff you can do to it.

1562
01:12:47.120 --> 01:12:50.080
But the goal here is that if you're going to take the time to get one post out, you

1563
01:12:50.080 --> 01:12:54.060
may as well get hundreds or, you know, thousands of people to watch that one

1564
01:12:54.060 --> 01:12:56.700
post, then to keep like just posting and posting, posting.

1565
01:12:56.700 --> 01:12:58.540
So you want to keep that idea of leverage.

1566
01:12:58.900 --> 01:13:02.180
Um, you want to optimize every post, knowing when to post it, what times a

1567
01:13:02.180 --> 01:13:07.360
day, which days are best, um, and get the maximum kind of exposure when you do

1568
01:13:07.360 --> 01:13:08.060
actually post that.

1569
01:13:08.060 --> 01:13:10.460
Cause you've put hours of work into this post.

1570
01:13:10.460 --> 01:13:12.820
Now you want to make sure that like we get as many people to see it.

1571
01:13:12.860 --> 01:13:16.980
And the good news is you use vidIQ for, for YouTube and with YouTube, you can go

1572
01:13:16.980 --> 01:13:17.980
back and edit.

1573
01:13:18.480 --> 01:13:20.440
So you can add tags later.

1574
01:13:20.440 --> 01:13:24.080
So all the things that you've just been posting for the, for the last two months,

1575
01:13:24.080 --> 01:13:26.280
you can go back and start to optimize.

1576
01:13:26.560 --> 01:13:29.200
It doesn't mean that you, you know, all that stuff is untouchable and then you

1577
01:13:29.200 --> 01:13:30.680
just have to start from scratch again.

1578
01:13:30.960 --> 01:13:36.080
So you're able to kind of go back and start utilizing vidIQ to find keywords, to

1579
01:13:36.080 --> 01:13:39.440
find things that people are searching for in order to tag your videos so that they

1580
01:13:39.440 --> 01:13:40.600
are findable.

1581
01:13:40.920 --> 01:13:41.120
Yeah.

1582
01:13:41.120 --> 01:13:41.880
People can find them.

1583
01:13:42.440 --> 01:13:46.040
Um, the, the, the next thing here as well, we're going to talk about analytics,

1584
01:13:46.060 --> 01:13:50.220
similar, uh, lines here, but you want to start tracking, like how long are people

1585
01:13:50.220 --> 01:13:51.380
actually watching the video?

1586
01:13:51.380 --> 01:13:55.980
So if you put out a 10 minute video, people only watching two minutes, that's,

1587
01:13:56.060 --> 01:13:56.660
that's not good.

1588
01:13:56.660 --> 01:14:00.560
Like you're having eight minutes of you having to teach and prepare and edit and

1589
01:14:00.560 --> 01:14:02.600
publish that people aren't actually watching.

1590
01:14:02.600 --> 01:14:08.140
And you can see on this graphic here that people, we kind of look at where like 65%

1591
01:14:08.140 --> 01:14:11.660
is like, we want to make sure the watch retention is around 65%, meaning people

1592
01:14:11.660 --> 01:14:16.040
are watching at least 65% of the, um, of the video.

1593
01:14:16.360 --> 01:14:20.840
And so there's a lot of things you can do to structure your content such a way, um,

1594
01:14:20.960 --> 01:14:25.640
where that actually pulls people in to stay to the end, to get the, you know, the

1595
01:14:25.640 --> 01:14:26.200
last thing.

1596
01:14:26.200 --> 01:14:30.680
And there's some strategies there just because it helps essentially your, if you

1597
01:14:30.680 --> 01:14:33.620
have a 10 minute video and you only, you know, getting people to watch the first

1598
01:14:33.620 --> 01:14:37.840
two minutes, and then you put like a one minute, like introductory, like little

1599
01:14:37.840 --> 01:14:39.760
animation things, like you're going to lose people.

1600
01:14:40.020 --> 01:14:43.460
So it's like, when we first start, we say, just start raw.

1601
01:14:43.500 --> 01:14:45.020
Don't don't have intros.

1602
01:14:45.020 --> 01:14:46.020
Don't have music.

1603
01:14:46.060 --> 01:14:47.460
Just keep it start.

1604
01:14:47.460 --> 01:14:51.380
And when, and you should be talking right from the first second that comes up.

1605
01:14:51.740 --> 01:14:55.500
Um, there was a, there was a bullet point from the short form content, but we said,

1606
01:14:55.900 --> 01:14:59.300
focus on those first five seconds, like hook people with the first five seconds.

1607
01:14:59.300 --> 01:14:59.580
Hey.

1608
01:15:00.000 --> 01:15:03.340
this is the scripture that changed how I thought about peace

1609
01:15:03.340 --> 01:15:04.340
and then share what you want.

1610
01:15:04.340 --> 01:15:05.180
Cause now everybody's like,

1611
01:15:05.180 --> 01:15:06.000
oh, what is the scripture

1612
01:15:06.000 --> 01:15:07.320
that changed how you think about peace?

1613
01:15:07.320 --> 01:15:09.880
So many of us are tempted to start every episode with,

1614
01:15:09.880 --> 01:15:12.600
hey, I'm Lindsay and I'm living in Atlanta.

1615
01:15:12.600 --> 01:15:14.720
And you know, I'm just so excited

1616
01:15:14.720 --> 01:15:16.560
to be here with you guys today.

1617
01:15:16.560 --> 01:15:18.480
And we are going to start talking a little bit

1618
01:15:18.480 --> 01:15:20.920
about something that's very important to me.

1619
01:15:20.920 --> 01:15:21.880
And people are like,

1620
01:15:21.880 --> 01:15:24.520
I thought I clicked on this to hear more about peace, right?

1621
01:15:24.520 --> 01:15:27.320
So you want to jump into the content immediately.

1622
01:15:27.320 --> 01:15:29.720
And then when you look at those analytics,

1623
01:15:29.720 --> 01:15:31.000
they're going to start speaking to you.

1624
01:15:31.000 --> 01:15:32.320
They're going to start telling you things like,

1625
01:15:32.320 --> 01:15:34.000
okay, how much are people watching?

1626
01:15:34.000 --> 01:15:36.600
If they're watching less than 65%,

1627
01:15:36.600 --> 01:15:38.600
maybe that means you need to pull back

1628
01:15:38.600 --> 01:15:39.560
on those longer videos

1629
01:15:39.560 --> 01:15:41.360
and just to do some two minute videos.

1630
01:15:41.360 --> 01:15:43.440
Okay, are they watching the two minute videos

1631
01:15:43.440 --> 01:15:45.680
all the way through or at least 65%?

1632
01:15:45.680 --> 01:15:47.880
So this is where you're going to start pivoting.

1633
01:15:47.880 --> 01:15:49.280
You're going to start trying new things.

1634
01:15:49.280 --> 01:15:51.280
You're going to start pioneering new things.

1635
01:15:51.280 --> 01:15:54.080
One of the analytics that was really fascinating for me

1636
01:15:54.080 --> 01:15:56.300
that helped me pivot was when I started,

1637
01:15:56.340 --> 01:16:00.260
I was posting long format content five days a week.

1638
01:16:00.260 --> 01:16:02.700
So I was doing like a five to 10 minute episode

1639
01:16:02.700 --> 01:16:03.620
Monday through Friday.

1640
01:16:03.620 --> 01:16:06.540
You can imagine the toll that that took on me.

1641
01:16:06.540 --> 01:16:07.660
I was just very passionate.

1642
01:16:07.660 --> 01:16:09.180
I wanted to like be there for people

1643
01:16:09.180 --> 01:16:10.660
every single day of the week.

1644
01:16:10.660 --> 01:16:12.340
But when I went and looked at the analytics,

1645
01:16:12.340 --> 01:16:14.220
I realized I was getting a lot of views

1646
01:16:14.220 --> 01:16:16.520
on my beginning of the week episodes,

1647
01:16:16.520 --> 01:16:18.860
not so much on the end of the week episodes.

1648
01:16:18.860 --> 01:16:19.700
And so I began to realize,

1649
01:16:19.700 --> 01:16:21.360
okay, I think it's too much for people.

1650
01:16:21.360 --> 01:16:23.700
I don't think people really have 10 minutes

1651
01:16:23.700 --> 01:16:24.660
to give me every day

1652
01:16:24.660 --> 01:16:26.460
because they're hearing from other voices.

1653
01:16:26.460 --> 01:16:27.780
They got busy lives.

1654
01:16:27.780 --> 01:16:30.580
It seems like they're starting their week with me.

1655
01:16:30.580 --> 01:16:31.780
Like after the weekend, they're coming in,

1656
01:16:31.780 --> 01:16:34.660
watching my Monday episode, maybe my Tuesday episode.

1657
01:16:34.660 --> 01:16:36.340
So I started to scale back

1658
01:16:36.340 --> 01:16:38.900
and now I only do one Monday episode

1659
01:16:38.900 --> 01:16:40.500
to kind of help people start their week.

1660
01:16:40.500 --> 01:16:42.980
And I'm utilizing that episode

1661
01:16:42.980 --> 01:16:45.780
to also do some short form content, clipping it up.

1662
01:16:45.780 --> 01:16:48.700
But it's like definitely helped my process.

1663
01:16:48.700 --> 01:16:51.100
I don't have to do five big episodes every week.

1664
01:16:51.100 --> 01:16:53.420
And my who is still being served.

1665
01:16:53.420 --> 01:16:54.260
Yeah.

1666
01:16:54.260 --> 01:16:56.260
And I would argue that you got all your creative reps

1667
01:16:56.260 --> 01:16:58.380
in early in those first,

1668
01:16:58.380 --> 01:16:59.940
because I think for the first 90 days,

1669
01:16:59.940 --> 01:17:03.140
at least you were doing daily episodes.

1670
01:17:03.140 --> 01:17:06.180
And that is definitely, we don't recommend that.

1671
01:17:06.180 --> 01:17:07.020
So-

1672
01:17:07.020 --> 01:17:08.020
Short form is fine.

1673
01:17:08.020 --> 01:17:10.820
Like those 60 second ones, that's great for daily.

1674
01:17:10.820 --> 01:17:12.540
You don't need to be doing 10 minute episodes

1675
01:17:12.540 --> 01:17:13.460
every single day.

1676
01:17:13.460 --> 01:17:14.300
That's too much.

1677
01:17:14.300 --> 01:17:15.120
No, don't do that.

1678
01:17:15.120 --> 01:17:15.960
So that was one of those stakes.

1679
01:17:15.960 --> 01:17:17.580
And that should be good news for all of us.

1680
01:17:17.580 --> 01:17:18.420
Yeah.

1681
01:17:18.420 --> 01:17:20.180
So take the pressure off.

1682
01:17:20.180 --> 01:17:21.020
Okay.

1683
01:17:21.020 --> 01:17:23.220
And the last thing for month three is one thing we want,

1684
01:17:24.020 --> 01:17:27.220
we would encourage you guys to learn up and research

1685
01:17:27.220 --> 01:17:31.380
is how to actually make your channel sustainable

1686
01:17:31.380 --> 01:17:32.420
through monetization.

1687
01:17:32.420 --> 01:17:35.500
So there's a lot of ways you can host an online event.

1688
01:17:35.500 --> 01:17:37.180
You can provide maybe coaching,

1689
01:17:37.180 --> 01:17:39.740
one-on-one coaching for people in that specific topic.

1690
01:17:39.740 --> 01:17:42.180
Maybe you're a pastor or a counselor or something.

1691
01:17:42.180 --> 01:17:46.380
You could offer a way for people to pay to have like a time

1692
01:17:46.380 --> 01:17:49.340
where they can jump on Zoom and get coached or discipled

1693
01:17:49.340 --> 01:17:52.340
on a one-on-one personal Zoom call.

1694
01:17:52.340 --> 01:17:53.860
Maybe you have a book or a course.

1695
01:17:53.860 --> 01:17:55.300
I know we have a lot of people probably here.

1696
01:17:55.300 --> 01:17:56.140
Your authors.

1697
01:17:56.140 --> 01:17:56.980
Maybe you've written a book.

1698
01:17:56.980 --> 01:17:58.340
Maybe you've put a course together

1699
01:17:58.340 --> 01:17:59.420
and you just don't know like,

1700
01:17:59.420 --> 01:18:00.700
and maybe you thought like,

1701
01:18:00.700 --> 01:18:02.740
well, if I just put this course together,

1702
01:18:02.740 --> 01:18:04.340
like I'll build it and they'll come.

1703
01:18:04.340 --> 01:18:05.740
Like I'll build this amazing course

1704
01:18:05.740 --> 01:18:07.140
and it'll be amazing and people's.

1705
01:18:07.140 --> 01:18:09.460
Again, that's like the ministry.

1706
01:18:09.460 --> 01:18:10.300
Right.

1707
01:18:10.300 --> 01:18:11.740
And we first need to start building the tribe.

1708
01:18:11.740 --> 01:18:13.860
Because so many of us want to just put all of our time

1709
01:18:13.860 --> 01:18:15.780
and effort into the book, into the course and be like,

1710
01:18:15.780 --> 01:18:18.920
ta-da, we'll build it, they'll come.

1711
01:18:18.920 --> 01:18:21.180
But we haven't spent the time to connect

1712
01:18:21.180 --> 01:18:23.220
with the people we're called to reach.

1713
01:18:23.220 --> 01:18:24.780
And if you do that first,

1714
01:18:24.780 --> 01:18:27.420
then when you introduce this course or this product

1715
01:18:27.420 --> 01:18:30.900
or this book, you've got a tribe that's like at the ready

1716
01:18:30.900 --> 01:18:34.100
because you've been pouring into them for free, right?

1717
01:18:34.100 --> 01:18:35.400
And been giving them value.

1718
01:18:35.400 --> 01:18:37.580
And they're totally willing to take that next step with you

1719
01:18:37.580 --> 01:18:39.020
and continue on their journey.

1720
01:18:39.020 --> 01:18:41.060
I think about my mentor, Graham Cook.

1721
01:18:41.060 --> 01:18:42.700
I call him my mentor and people think that means

1722
01:18:42.700 --> 01:18:44.260
I'm meeting for coffee with him every week.

1723
01:18:44.260 --> 01:18:45.100
It's not.

1724
01:18:45.100 --> 01:18:46.860
He started mentoring me online through the videos

1725
01:18:46.860 --> 01:18:48.580
that I found of him on YouTube.

1726
01:18:48.580 --> 01:18:50.220
And it was like, hey, I really,

1727
01:18:50.220 --> 01:18:53.020
this guy is teaching me a lot of amazing things.

1728
01:18:53.020 --> 01:18:54.940
Like, can I connect with him?

1729
01:18:54.940 --> 01:18:56.600
Like, can I continue with him?

1730
01:18:56.600 --> 01:18:59.100
Does he teach anything, any courses?

1731
01:18:59.100 --> 01:19:00.860
And so then I found that he does something called

1732
01:19:00.860 --> 01:19:03.080
Brilliant TV, which is this online community

1733
01:19:03.080 --> 01:19:06.780
where he posts his long format content in his courses.

1734
01:19:06.780 --> 01:19:07.820
And he does mentorship.

1735
01:19:07.820 --> 01:19:09.580
His team does mentorship and stuff.

1736
01:19:09.580 --> 01:19:11.500
And it was like, that was the next step.

1737
01:19:11.500 --> 01:19:14.140
But if I had gotten a Brilliant TV ad or someone was like,

1738
01:19:14.140 --> 01:19:16.340
hey, you should get on Brilliant TV, you should subscribe.

1739
01:19:16.340 --> 01:19:17.540
And I didn't know who Graham was

1740
01:19:17.540 --> 01:19:19.740
and I never experienced any of his ministry or content,

1741
01:19:19.740 --> 01:19:23.460
I wouldn't have been, even though it was what I needed,

1742
01:19:23.460 --> 01:19:24.540
I wouldn't have known that

1743
01:19:24.540 --> 01:19:26.540
because I would have had no connection point with him.

1744
01:19:26.540 --> 01:19:30.020
So you can see the progression of the journey

1745
01:19:30.020 --> 01:19:31.580
of connecting with your tribe,

1746
01:19:31.580 --> 01:19:33.460
connecting with who you're called to reach,

1747
01:19:33.460 --> 01:19:36.140
I think is, and it's much more easier on you,

1748
01:19:36.140 --> 01:19:36.980
the content creator,

1749
01:19:36.980 --> 01:19:39.940
because when you're putting time into things,

1750
01:19:39.940 --> 01:19:42.260
you know that it's actually reaching people.

1751
01:19:42.260 --> 01:19:43.100
And you know that it's,

1752
01:19:43.100 --> 01:19:45.020
and versus like, I'm just gonna spend the next six months

1753
01:19:45.020 --> 01:19:47.240
building this course and then I hope someone like,

1754
01:19:47.240 --> 01:19:48.780
takes me up on the offer.

1755
01:19:48.780 --> 01:19:50.180
So many people do that

1756
01:19:50.180 --> 01:19:52.220
and they're burnt out by the six months

1757
01:19:52.220 --> 01:19:54.220
because they've had no connection point with their who,

1758
01:19:54.220 --> 01:19:57.140
which is so like, encouraging and engaging

1759
01:19:57.140 --> 01:19:58.740
and you're getting feedback in real time

1760
01:19:58.740 --> 01:20:00.540
and you're ministering and you're.

1761
01:20:00.000 --> 01:20:01.880
are being poured into and you're pouring out,

1762
01:20:01.880 --> 01:20:02.960
all of that's not happening

1763
01:20:02.960 --> 01:20:04.840
because we think it's going to happen at the finish line

1764
01:20:04.840 --> 01:20:07.380
of this big, amazing ministry we're building

1765
01:20:07.380 --> 01:20:10.320
versus building as we go and as we connect.

1766
01:20:10.320 --> 01:20:12.120
That's really good. That's awesome.

1767
01:20:12.120 --> 01:20:14.520
And so guys, let's just kind of recap here.

1768
01:20:14.520 --> 01:20:17.520
We wanted, hopefully this is inspiring you.

1769
01:20:17.520 --> 01:20:18.360
We want to go back to this.

1770
01:20:18.360 --> 01:20:21.360
The digital landscape is a mission field like no other.

1771
01:20:21.360 --> 01:20:24.080
And we believe social media is a powerful ministry tool

1772
01:20:24.080 --> 01:20:25.960
that has been massively under leveraged.

1773
01:20:25.960 --> 01:20:28.120
And so hopefully in this training,

1774
01:20:28.120 --> 01:20:32.200
we're helping you think of how to leverage this amazing tool

1775
01:20:32.200 --> 01:20:33.640
and this opportunity that we have

1776
01:20:33.640 --> 01:20:36.560
as Kingdom Messengers in 2022

1777
01:20:36.560 --> 01:20:40.420
and how to do this in a way that is working out of rest

1778
01:20:40.420 --> 01:20:43.720
and it's not going to kill you in the process, right?

1779
01:20:43.720 --> 01:20:46.360
Take you out of ministry in the process.

1780
01:20:46.360 --> 01:20:47.880
And mindset.

1781
01:20:47.880 --> 01:20:51.200
The mindset shift is you're no longer a consumer,

1782
01:20:51.200 --> 01:20:52.320
you are a creator.

1783
01:20:52.320 --> 01:20:53.840
It's going to take time.

1784
01:20:53.840 --> 01:20:54.900
It's going to take effort.

1785
01:20:54.900 --> 01:20:56.200
It's going to take investment.

1786
01:20:56.200 --> 01:20:58.320
It's going to take research.

1787
01:20:58.320 --> 01:21:00.520
It's going to take you getting out on the digital landscape

1788
01:21:00.520 --> 01:21:03.540
and walking around, but you're doing so as a creator

1789
01:21:03.540 --> 01:21:06.360
from this point forward, not as a consumer.

1790
01:21:06.360 --> 01:21:08.440
So every step you take on the digital landscape

1791
01:21:08.440 --> 01:21:09.900
is with intention.

1792
01:21:09.900 --> 01:21:13.760
It's with authority and there will be transformation

1793
01:21:13.760 --> 01:21:15.160
for the people that you are called to reach

1794
01:21:15.160 --> 01:21:17.520
because you have made this mindset change

1795
01:21:17.520 --> 01:21:19.800
and the mindset has become a lifestyle.

1796
01:21:19.800 --> 01:21:22.360
I hope that you feel activated and accelerated

1797
01:21:22.360 --> 01:21:24.560
and you've got some things that you can go and start doing

1798
01:21:24.560 --> 01:21:26.080
as you walk on the digital landscape,

1799
01:21:26.920 --> 01:21:27.760
as a Kingdom Messenger.

1800
01:21:27.760 --> 01:21:29.960
Remember, you are a creator now.

1801
01:21:29.960 --> 01:21:31.480
You're no longer a consumer.

1802
01:21:31.480 --> 01:21:32.320
Awesome.

1803
01:21:32.320 --> 01:21:33.160
Thanks guys.

1804
01:21:33.160 --> 01:21:35.080
We will see you guys on the next training.

1805
01:21:35.080 --> 01:21:35.920
Goodbye.

1806
01:21:35.920 --> 01:21:37.600
We hope that you got tremendous value

1807
01:21:37.600 --> 01:21:39.000
from this free training.

1808
01:21:39.000 --> 01:21:42.240
We are so, so passionate about helping Kingdom Messengers

1809
01:21:42.240 --> 01:21:44.980
like you leverage all the technology

1810
01:21:44.980 --> 01:21:47.600
that is available for us today for such a time as this.

1811
01:21:47.600 --> 01:21:48.640
Yeah, absolutely.

1812
01:21:48.640 --> 01:21:50.720
And if you would like to dive deeper with us,

1813
01:21:50.720 --> 01:21:53.040
we do have a couple of resources that will help you

1814
01:21:53.040 --> 01:21:55.880
continue to grow as a Kingdom Messenger.

1815
01:21:56.640 --> 01:21:57.480
Just click the link below this video

1816
01:21:57.480 --> 01:22:00.840
and you're going to find the details on our upgrade page.

1817
01:22:00.840 --> 01:22:02.320
There, you'll see that we currently have

1818
01:22:02.320 --> 01:22:03.920
two programs available,

1819
01:22:03.920 --> 01:22:05.720
depending on where you are in your journey.

1820
01:22:05.720 --> 01:22:07.000
Again, we love clarity.

1821
01:22:07.000 --> 01:22:08.640
We just like to keep it simple.

1822
01:22:08.640 --> 01:22:09.480
That's right.

1823
01:22:09.480 --> 01:22:12.360
Our first program is our Kingdom Messenger Roadmap,

1824
01:22:12.360 --> 01:22:15.000
which is a step-by-step guide to help you grow your channel

1825
01:22:15.000 --> 01:22:17.000
to over 10,000.

1826
01:22:17.000 --> 01:22:19.880
You'll get access to all of our premium masterclasses

1827
01:22:19.880 --> 01:22:22.360
to help guide you along the way.

1828
01:22:22.360 --> 01:22:25.000
Our roadmap members are also invited once a month

1829
01:22:25.000 --> 01:22:28.920
to join us on a private group coaching call on Zoom.

1830
01:22:28.920 --> 01:22:30.560
This is a great time where we get to get

1831
01:22:30.560 --> 01:22:32.120
your tech questions answered

1832
01:22:32.120 --> 01:22:34.800
and help you think through the content strategy

1833
01:22:34.800 --> 01:22:35.960
for your channel.

1834
01:22:35.960 --> 01:22:39.040
All of this is available for just $95 a month.

1835
01:22:39.040 --> 01:22:41.160
And we also put together a membership site

1836
01:22:41.160 --> 01:22:43.080
called Kingdom Messenger TV.

1837
01:22:43.080 --> 01:22:45.880
And this house is a library of all of our past,

1838
01:22:45.880 --> 01:22:48.400
present, and future online workshops.

1839
01:22:48.400 --> 01:22:51.920
So you can access those resources for just $9 a month

1840
01:22:51.920 --> 01:22:53.760
and you can cancel at any time.

1841
01:22:53.760 --> 01:22:56.440
If you have any questions about either of these programs,

1842
01:22:56.440 --> 01:23:00.200
email us directly at help at kmwsupport.com.

1843
01:23:00.200 --> 01:23:02.280
Or if you're in the US or Canada,

1844
01:23:02.280 --> 01:23:06.760
you can text us directly at 404-383-4709.

1845
01:23:06.760 --> 01:23:08.520
We hope to connect with you soon.

1846
01:23:08.520 --> 01:23:09.360
See you there.