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Cool, so we'll set up all our campaigns here,

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it's going to be conversion and I'll record this.

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So if you need to set one up in the future,

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but we'll also do it at the same time.

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So everything's a conversion.

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Don't even think, don't worry about anything else.

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We're going to call this like art.

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This is just one massive campaign.

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Okay.

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And then we're going to have different ad sets.

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So this will be like pet owners.

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And then we're going to put all your ads in there.

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So in here, we're going to go and I wonder,

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oh, I'm going to leave this blank right now.

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So when you open it, all your stuff will be right there.

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I'm just going to leave it there for a second.

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We'll go and we'll add the video here.

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And then we'll say like, turn your photos,

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the turn your favorite pet photo into a work of art.

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Something like that.

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We'll do like a pet dog.

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And then this is where we'll put the website URL.

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So we don't have that just yet.

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And we will do the targeting.

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So at this level, we've got like your main campaign

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and then your pet owners is going to be like

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who we're going to send the ads to.

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And so everything under this,

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this could be like your first ad, your time-lapse,

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like a bunch of, we can just put all the options here.

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And so everything under is kind of like a hierarchy here.

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So everything under pet owners will be randomized

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and Facebook will figure out who,

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what it wants to show to which people based on all that.

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So pet owner.

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So I'm going to go down to this.

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We typically do everything $5 a day.

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Just start really low to prove it.

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And then detailed targeting return on.

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And I think we did, I'm just going to look up that same,

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we did like pets, Petsmart or something.

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If they're interested in that.

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And I wonder if you could do like dog,

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dog lovers, 31 million.

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This can be very specific to dogs.

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So we could even have like in the pet,

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we can say like a pet,

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cause that's your pet page

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that we're going to be sending people to.

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And this would be like dog owners specifically.

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And then we can create another one with like,

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you know, just keep duplicating them.

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Cause I have like multiple audiences being tested

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at the same time.

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We can try, this is a huge audience of 234 million.

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And we're looking for that like a hundred thousand

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to a million.

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So I'm just going to do like engaged shoppers.

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So this is going to say people who are dog lovers

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and they've recently bought something.

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It's still 31 million.

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So we're going to add like narrow further.

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We're going to do like the income level.

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Yeah, I'm just going to do like top 10%.

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So down to six, it's still pretty big.

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And let's look at our age range.

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Let's drop this to like up to 45 maybe.

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You keep just carving it back to like get the audience down

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to a, because if your audience is too big

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and you're only spending $5 a day

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and this is detailed targeting.

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So what this does is it basically,

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if Facebook has a better idea

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and it's going to get better results,

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it's like use the thing,

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everything above as a suggestion and not a rule.

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So if you turn this off,

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you'll see the audience goes like to 300,000.

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Okay.

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I would even like test one with it on,

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test one with it off,

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put $5 a day on each and see which one beats, wins.

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I'm going to leave it on for now

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just because it is pretty smart.

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That's pretty good.

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So that's being saved.

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I'm going to sit next.

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So this could be like Lance video.

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And then we'll go through, we'll add all the video here.

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Once we've built out like your video, your time-lapse,

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we'll take this entire ad set

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and we just duplicate it.

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So one click duplication.

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And then we just make a few changes to like cat,

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you know, cat owners or whatever.

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And we'll change out some of the imagery and so forth.

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So, but this is good.

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Like right at this point,

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you could log in and upload your video and hit publish

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and it would start firing ads.

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So pretty close to being ready there, but.

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Awesome.

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Okay.

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