WEBVTT

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We're going to jump into today's lesson, which is going to be going through how to take your

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origin story that Lindsay talked about in a previous training and how to turn that into

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a Facebook ad that you can actually run on Instagram and YouTube, Facebook, sorry, Instagram

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and Facebook.

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And so I'll kind of go top to bottom.

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There's a lot of moving parts.

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There's a lot of things that will get caught up on and it'll be unique to your specific

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Facebook account or how you've got things set up.

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So please use like the open coaching questionnaire to have us like jump on and try and figure

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some of these things out.

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Cause there's a lot of little places where you can get stuck.

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And I was even helping someone on a one-on-one call with a client this morning and they had,

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we spent like 30 minutes trying to solve like something really simple in his Facebook ads

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account.

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So I'm gonna try to walk you through it top to bottom and then we'll jump into it.

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So definitely use that as a resource and we'll definitely, we'll take some questions

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at the end.

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If you want to follow along, that's probably a good idea so you can kind of have some questions.

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So let me go ahead and share my screen here.

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Hopefully you guys can see that and I'm just going to spotlight myself here so you can

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see it everywhere.

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Okay, cool.

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So first off, we're going to go into your Facebook account.

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So you probably have a personal Facebook account already.

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So now what we're going to do is you can go over to these, this menu and then everything

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to do with Facebooks is going to be in here.

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So generally what happens is when you first start Facebook, you will get a personal ad

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account.

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And so I would just recommend using that for now before we had you guys set up a business

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account and get everything connected.

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It's honestly a little bit easier just to do it all just through your personal account

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for now.

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So we'll go ahead and set this up, we'll click on add.

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And you should see something kind of like this where it's like jumps you into a brand

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new screen here.

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And it's going to ask you to start to, you know, creating your ad.

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So hopefully if everybody did that, and hopefully you guys all saw the same thing.

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If not, you can definitely let me know.

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So we also are going to want to do, there's a couple different types of ads.

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And so I'm going to just show you one way to do it.

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There's so many different ways you can use ads when you are creating these types of promotions.

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So if you're selling a book, for example, it's going to be a different type of campaign

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than if you're just trying to get people to like your page essentially.

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So over here, if we go over to the consideration, I think it is, and you click on engagement.

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This is kind of goofy, but what you'll have to do is actually scroll down.

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So you may see that and you don't see any other option, but you want to do is actually

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scroll down and choose the type of post engagement.

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So for this first one, we're going to be helping grow our Facebook followers.

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So, and I'm actually going to set this up with Lindsay's account so we can actually

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promote her posture Facebook page with this campaign.

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So you're going to choose engagement type, page likes, like continue.

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And then we're going to jump over to this screen.

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So let me just, I'm going to pull your comments up here so I can see in case you guys need

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to stop me, feel free to unmute yourself and tell me to repeat something if I need to.

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And so this is where we're going to start to set up everything.

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So at the campaign name, I like to just use the goal, essentially.

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So we're going to be like, I'll just say, you know, Facebook followers is the goal.

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You know, maybe for like posture, like posture, Facebook followers.

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This is just for me to know what it's for.

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No one will ever see this.

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It's just for you to kind of remember what this whole campaign is for.

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And then we're going to start to scroll down.

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You don't have to worry about special ad categories.

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This is just, you know, if you're doing something where you're trying to get a credit score

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or housing or something political, don't touch that.

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Don't try to pick a category because you'll get red flagged.

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And then for this particular one, we're going to do campaign optimized for this.

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So what this means is you're going to set a budget across all your campaigns.

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If you're just going to do one ad set and one ad, basically Facebook will look at all

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the ad sets you've got and it will figure out where it needs to spend the most money.

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So for this one, it doesn't really matter when there's only one ad set here.

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But if you plan to do more ad sets, so you try different audiences and stuff, you may.

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I want to come back here.

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I'll go ahead for this example and just leave it off,

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just because we're only going to do one ad set and maybe two.

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And then I'll show you how you can stack some of these ad sets

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and set the budget there.

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So what this means is you can either

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set the budget at this top level.

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I'm going to kind of zoom.

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Oh, there we go.

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Cool, I can zoom in.

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So let me talk about this top over.

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So this first row right here is your campaign.

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The next one down here is an ad set.

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And then this one down here is an ad.

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So you can take, and I can just duplicate this real quick,

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kind of show you what's possible.

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So you can have multiple ads in one ad set.

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And you can have, if I duplicate that whole thing,

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you can have multiple ad sets in one campaign.

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Does that all make sense?

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That sound good?

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So what that is doing is it's letting you

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build very kind of complicated, you

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can test to get a lot better data this way.

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So in this example today, I'm just

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going to show you one ad for one ad set.

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And we're going to go ahead and launch it in that mode.

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But I just show you this because let's say you decide, hey,

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I've got two origin stories that I want to try.

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And so you could have a 60-second origin story

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and maybe a 90-second origin story.

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Or one, I'm doing the origin story out in the park.

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And this other one, I'm sitting in my office.

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So you can load this up with a few options

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and see which one people can, it's

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kind of strange to see which ads, if you give Facebook

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a few options, it'll test it for you.

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And it'll tell you what's actually

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working for that audience.

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And so you don't have to be as precise.

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Like, here's the one origin story.

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And I'm putting all my money on this one thing.

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You could say, hey, here's two or three options, Facebook.

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You figure out which one should be the one to go with.

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And the one to go with is the one

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that gets you the most likes on your page, right?

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You don't have to, there's nothing,

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it's just look at the numbers.

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It's not too complicated.

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So I'm going to just delete these.

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And you can see how I'm doing that.

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I use these little three dots, hit Delete.

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And you can kind of, I'll delete this whole ad set,

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kind of get back to where we were.

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But you can see that's how fast it is to try new things.

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So for this one, we'll just do one.

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And then down later, we may come back and do like a part two

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where we'll expand this to multiple ads.

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So coming back to like this little sidebar,

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and we'll spend a lot of time jumping between these three

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different views.

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Here, we're setting sort of what is the goal of the campaign?

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What is the objective?

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So the objective for this entire campaign

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is just to get Facebook followers.

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And we did that when we chose, on a previous screen,

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we chose engagements and we chose page likes.

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That means that everything that's inside of this campaign

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is going to be with that goal in mind.

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If you're trying to sell a book or do

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have people give you your email address or something,

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it's going to be a different type of campaign.

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And I'll probably set that up for you guys as well.

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Maybe at the end of this, we'll do that as an example.

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But that's going to be, you can't have like,

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this one's to get, this ad sets to get traffic to my website,

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and this one's to go get page likes.

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You kind of want to just group everything as one campaign

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to be one objective.

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It's kind of like your war plan for this Facebook.

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You're going to give Facebook a bunch of instructions.

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It's going to go out and execute on it.

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And so we want to keep everything kind of single

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focused for Facebook so it doesn't get confused.

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So Facebook followers, this right here

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is your ad set level.

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So it contains as many ads as we want.

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And on this middle section, this ad set level,

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this is where we're going to tell Facebook

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who to put this in front of.

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And so the whole reason we're redoing this training

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is because Facebook has recently changed

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how you can target people.

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So I'm going to click into this, and you'll see when I change,

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if I click on the top, you'll see one list of things.

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There's our different types of objectives.

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So we did engagement, and we did page likes.

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We're going to leave it there.

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If I click on ad set, there's going

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to be a bunch of things I can set here.

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I can set my budget, how many dollars a day I want to spend.

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And then I can choose where people,

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like I want to target people in the US.

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I want to target people who are this age group.

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I want to target men, women.

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And then in detail targeting, you

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used to be able to target things like Bethel Church, Graham

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Cook, Joel Osteen.

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You could pick specific people who are well-known and say,

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hey, if someone likes Bethel, for example,

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then show them my ad.

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Because I'm going to be like, if someone

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is familiar with that person.

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or Bill Johnson or, or someone or Hillsong, you know, they're going to be, um, they're going to

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be familiar with my content because I'm, you know, also believe in my thing is prophetic or it's this

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or it's devotional. So you can use that, um, people you're following to kind of get your

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message in front of others. I say all that it doesn't matter anymore because anything faith

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related has been removed from Facebook as of, um, I think it was March, 2022. So that's why

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we're recording this, um, cause there's going to be better ways to target this. Um, and we're

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going to come back to this all in a second. It's actually in some ways gotten a lot easier. Uh,

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and so, um, we'll, we'll come back to that in a minute. And then on the, on the ad level,

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this bottom tier here, this is where we're actually going to build, um, the page. So let

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me get back to like, um, posture here, posture. I'll get back to the ad. So you can see here,

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this is kind of like, this is clearly the end product of everything we're looking at. Um,

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it's the, uh, uh, we, you know, we can see the name of the page there. You can see your picture,

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like, this is going to be your Facebook page profile image there. You're going to see whatever

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text you want it to say, and then an image or your video. And this is where we'll have your

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origin story sitting here. And then this is kind of how it's going to look for people when they

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see your ad, just going to say, you know, posh with Lindsay, short audible fist bumps, remind

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you guys and everything. And then a big like button. So you can see there's a like button

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there, and then there's a like button up there and this one's nice and big and it's right there.

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So people see it, they hit the thumbs up and now they're one of your followers. They get added to

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your audience moving forward. So it's one tap. They're watching your thing. It's one tap and

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they can then see it. Um, Bruce, I can't, the like, the like button, your, your picture's covering

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it. Oh, sorry. That's a good point. Hang on. Yeah. Let's move this to this side. There we go.

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Right here, that button right there. Good. Thanks for the feedback. Um, yeah, so this,

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there's a like button down here and then there's a like button up here at the top. So if they just

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tap on that thumbs up, they've liked the page and they've become a follower with one tap.

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And then when you post content in the future, that, that they will now be in that audience

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and following your page. So we'll get, we're going to get to kind of best practices here.

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And, um, I'm glad we're redoing this. This is something that we're continuing to continue to

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sharpen our skills at. Um, and so I feel like this version, even if you've watched any of

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other training on Facebook ads, this one's going to be a lot more accurate, um, just because it's

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so much has changed. Um, the main thing, starting with the fact that this used to be called the

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Facebook ads manager, and now it's called the meta, uh, meta ads manager. I'll probably always

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call it the Facebook ads manager, but that's what it is. Um, okay. So that's kind of just the high

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level overview, and then we're going to go down kind of into the, each step. So we started with

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the, the campaign level. And just for the sake of this tutorial, I'm going to just label these for

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you. You don't have to do this, but this will just help you. Um, and we'll just say like ad set

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and add, you don't need to name them this, but this will be my, my origin story. Like let's say

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it's going to be the 62nd, um, video or something. It's just something to remember that by. So those

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are sort of my, my little, um, structure here. And I can obviously add more things to that in

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the future. Before you go, can you back up to how I get it, how I get into that? Um, like I had my

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two different Facebook accounts and when I went over to, um, the meta and, and clicked on add,

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it took me to bound by love. Okay. Yeah. So if you went here to menu and then over to add,

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um, so let's click on that and see. So it, it may like have taken you straight into this.

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You could close this and then there should be a menu at the top here where you could jump between

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all your ad accounts. Do you see that? I never did. I don't see the word campaign anywhere on.

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Okay. Um, we may have to take a look at, but one thing you can do, and I'll drop this link

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down here is if you go to facebook.com slash ads manager, I'll drop that in the chat.

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This, this URL, um, just click on that. You should get back to a screen that looks kind of like this.

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Okay. See if that works. And if not, we'll take a look at it. Cause if you're running into that,

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I'm sure someone else who's watching this in the future may have the same problem. Okay.

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Okay. So, um, Amy, is that your business account or your regular face?

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book account. It's my business account. Yeah, so I've got mine on a business account too, and I

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don't know how to do it. And you're doing it from your regular Facebook site, right, Bruce?

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Yeah, so you can, there's a couple ways to get to it. If you are in the business side,

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are you guys seeing something like this maybe? This right here?

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Or you're probably seeing like the, there could be a different screen. Let's see here, like this.

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There's an ad center.

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Are you guys, maybe, if you want to share your screen, you're welcome to do that.

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Yeah, I've forgotten how to share it.

245
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Me too, Mary.

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Okay, let's do this.

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Oh, here, yeah, I found it.

248
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Okay, let's just see what you're seeing.

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Screenshot saved.

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00:16:05.440 --> 00:16:10.960
Okay, I don't know where to go from that. I saved the screenshot, but how I get it to you,

251
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I don't know. So forget that.

252
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Okay. And there may be some, like, if you have a business account versus a personal,

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this is like, if you're just starting for the first time, you may have started setting up the

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business manager, which that is a different way to go. There's a whole lot more steps to make that

255
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work well.

256
00:16:36.400 --> 00:16:39.360
You know, I have run ads the old way.

257
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Not currently right now. And maybe that's why it took me to where I already had ads.

258
00:16:47.120 --> 00:16:49.120
Okay, so you have ads running already?

259
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Well, they're not running. I've discontinued them. But under the old way, I watched the other

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workshop and set up three ads under one campaign.

261
00:17:02.720 --> 00:17:12.079
Okay, gotcha. So, okay, so are you able to get back to that screen?

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Where I was? Yeah, I mean, I didn't go anywhere.

263
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Okay. Let's see here.

264
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So, you can, let me share this screen here. If you guys, if you click up here, there's a switch

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account button. Or you're not even on this screen. But if you go to this, you should be able to see

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kind of all of the accounts. I'm under like a Bruce one right now. I can click Anovo.

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And it reloads it as like a business page.

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And then, let's see. I think you can have all my accounts in here. Some of these are really old.

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So, I'll have to see what if you want to share your screen in a minute. But let's go back to this.

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Oh, were you seeing this? Because I know some people have seen this before.

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Bruce, I'll share. No. If y'all can walk me through how to share my screen.

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00:18:42.160 --> 00:18:47.120
Yeah, that's just like, are you, if you hit like the share screen

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button, like a green share screen button.

274
00:18:49.440 --> 00:18:51.440
Oh, share content. Okay.

275
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Are you on an iPad?

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I'm on my Mac.

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Yeah. So, you hit share screen. And then, there should be like another

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blue share button underneath that. And I need to shop some of mine.

279
00:19:14.320 --> 00:19:14.820
No.

280
00:19:15.220 --> 00:19:18.900
I mean, I see share content, but it doesn't give me anything to do on Mac.

281
00:19:21.700 --> 00:19:31.700
There should be like a, yeah, there's just like a, anyway, let me, let me jump here.

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There is like a, if you want to just watch this, at some point, I'll just drop this in.

283
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This is just a little Zoom tutorial I made last week.

284
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Okay.

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That will actually show you where the button is. And if you're not seeing that,

286
00:19:46.420 --> 00:19:49.540
then it may be a different, you know, you're not seeing the button.

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So, I'll just drop this in.

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And then, I'll just show you the, yeah, there's just like a, anyway, let me, let me jump here.

289
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And if you're not seeing that, then it may be a different.

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You keep going though because I can come back. No problem, yeah, we'll do something. I can try and

291
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share my screen if someone wants to have a go at that one. I think I know how to do that.

292
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Yeah, are you seeing the same, are you having the same issues that you're not seeing? This is where

293
00:20:16.400 --> 00:20:23.600
I, I'm in my meta business suit. Okay, yeah. That, is that the right place I'm supposed to be?

294
00:20:23.600 --> 00:20:28.720
Yeah, that's, that's not too bad. So what you'll do is,

295
00:20:32.080 --> 00:20:36.000
yeah, so you can create ads here. I, I wouldn't because it's just a little bit.

296
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How do I get out of that to the place where you work?

297
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So I think you can click on the little gear. Yeah.

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Hit all tools there. All tools.

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And then it's going to be, if you scroll, I think it's scrolling down a little bit here.

300
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Like there should, yeah, there should be an ads manager right there, right there.

301
00:20:55.680 --> 00:20:59.280
Ah, ads manager.

302
00:21:03.280 --> 00:21:06.880
Then you should be looking at kind of what I'm looking at. Yeah, perfect.

303
00:21:06.880 --> 00:21:09.120
It's my old stuff. Yes, yes.

304
00:21:09.120 --> 00:21:13.040
Yeah. Cool. So that's another way. It just depends on where,

305
00:21:13.680 --> 00:21:18.960
how you got your Facebook account configured. And then here you can actually choose

306
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the ad account up there if you have multiple ones.

307
00:21:25.200 --> 00:21:27.120
Yeah, you just have the one. So that's, that's fine.

308
00:21:27.120 --> 00:21:31.520
But everything you create in the other view, if you did create it the wrong way,

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or you use the other view to create it and you come over here, it's all the same thing.

310
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They're just kind of different views of the same. Yeah.

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Cool. So I can do the ads campaign in here by creating a new one.

312
00:21:46.640 --> 00:21:49.440
Right. Yeah. So I'll say create. Yeah.

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I'll do that again. We go to, yeah, so we'll go back up to this level.

314
00:21:58.800 --> 00:22:00.240
So let me jump back to.

315
00:22:04.240 --> 00:22:08.160
So yeah, if you're on this screen, I'll just leave it up here.

316
00:22:08.160 --> 00:22:13.040
We're going to hit the green create. And then you'll go to the engagement

317
00:22:13.040 --> 00:22:15.520
and then just scroll down and change it to page likes.

318
00:22:18.560 --> 00:22:25.360
Cool. So I'll create that. I think I may have deleted my tab I had open. So we'll go with this.

319
00:22:28.080 --> 00:22:34.080
Okay. So campaign, ad set, ad. We'll go down into,

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we did kind of went through the Facebook or the campaign level here.

321
00:22:41.120 --> 00:22:47.040
And so this all should be fine. And then I'm going to go to the ad sets.

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So the ad sets where we're going to actually set the budget.

323
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So we'd recommend doing everything at $5 a day.

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It doesn't matter how big you want to scale it.

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Just start at five and let Facebook start to learn some of this.

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And then what we recommend is if it's working well,

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and you want to go bigger, you can either just leave it at

328
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$5 a day, or you can start to add $5 every three or four days.

329
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It's not a precise thing, but you can just leave it a couple of days and then

330
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add $5, leave it a few days, add $5. And you can keep slowly work your way up.

331
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What you don't want to do is have it at $5 and then come in here and make it 50.

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The next day, Facebook just sees like, oh, that was a big change.

333
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Like let's start everything over from scratch.

334
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So it starts all your learning over from scratch and you'll waste a lot of money

335
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going, especially if you go to 50 and then you're like, oh my gosh,

336
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the ads aren't working. And then you drop it back down to five.

337
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You're just basically like starting at zero as far as the learning goes.

338
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That's kind of a cool hack that I learned from one of my ads coaches.

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So $5, ratchet it up to $50, kind of every couple of days,

340
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all the way to when you get to 50.

341
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And then every few days you can increase it by, I think it's like 20%.

342
00:24:08.640 --> 00:24:13.280
So you'd go from 50 to 60, so you'd add $10 and then so forth.

343
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Just keep adding about 10 to 20%. You just don't want to change more than that.

344
00:24:18.640 --> 00:24:20.800
Is that per day, Bruce?

345
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Per day, yeah.

346
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Like you're paying $50 or $60 a day for a month?

347
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Yeah.

348
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A huge amount.

349
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So you don't want to do it. You're going to do it to make sure it is a good amount,

350
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but I wouldn't do that just to get followers.

351
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A $5 or $10 a day is probably fine.

352
00:24:40.160 --> 00:24:45.920
And you would turn it on for a week or two, get thousand plus followers, and then turn it off.

353
00:24:46.880 --> 00:24:51.760
You don't have to leave it running 24 seven, but we'll get to this in other trainings.

354
00:24:51.760 --> 00:24:55.920
But if you have, for example, you're wanting to promote a book,

355
00:24:55.920 --> 00:24:59.920
let's say you've written a book or you've done a course, this would be a great.

356
00:25:00.000 --> 00:25:03.640
Great example, I know, uh, Mara has a course that she's wanting to

357
00:25:03.640 --> 00:25:05.380
promote, like, and it's finished.

358
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You have a page you want to send people to, you would actually

359
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do a different kind of campaign.

360
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You wouldn't want to use a light campaign, but you would send

361
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people to a conversion campaign.

362
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And then you may be spending $50, but let's say like two, you're selling a

363
00:25:20.020 --> 00:25:24.180
hundred dollar course, um, you know, you only have to sell one of those

364
00:25:24.180 --> 00:25:26.500
courses every two days to break even.

365
00:25:26.920 --> 00:25:31.260
So as long as you're doing that, you can actually profitably scale this

366
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to where you're actually making money.

367
00:25:32.800 --> 00:25:35.460
You're not, you may be spending hundreds of dollars a day with

368
00:25:35.460 --> 00:25:39.280
Facebook, but every time you get Facebook a dollar, they give you back too.

369
00:25:40.380 --> 00:25:40.720
Right.

370
00:25:40.740 --> 00:25:43.700
So then, and then it's just a game of how much money can we give Facebook?

371
00:25:44.420 --> 00:25:44.920
Yeah.

372
00:25:45.740 --> 00:25:48.620
So it's a pretty cool concept.

373
00:25:48.620 --> 00:25:52.000
And again, this is getting into some more advanced things of how to

374
00:25:52.000 --> 00:25:54.260
leverage the digital landscape.

375
00:25:54.620 --> 00:25:57.220
Um, but this is one of the most powerful tools to learn.

376
00:25:57.260 --> 00:26:01.500
And I highly recommend as a creator or even a business owner, we're

377
00:26:01.500 --> 00:26:05.480
recommending everybody, anyone who's a founder, business owner, creator,

378
00:26:05.840 --> 00:26:10.320
take the time to learn some of this, because if you think about it, this

379
00:26:10.320 --> 00:26:13.820
will allow you to start any new idea and make sure that you're getting

380
00:26:13.820 --> 00:26:15.460
a lot of traffic to it quickly.

381
00:26:15.960 --> 00:26:19.920
Um, and if you, especially if you have a product to sell, which we will be

382
00:26:19.920 --> 00:26:25.320
doing some, um, trainings like that in later on, um, if you have a, like a

383
00:26:25.320 --> 00:26:28.720
course to sell or you're running a challenge or you're running, you want

384
00:26:28.720 --> 00:26:34.600
to sell a book, uh, you have something where people can trade, you know, they

385
00:26:34.600 --> 00:26:35.760
can pay for something that way.

386
00:26:35.760 --> 00:26:36.920
It's actually making money.

387
00:26:37.360 --> 00:26:41.320
Um, then the only reason you charge people for that course or whatever

388
00:26:41.320 --> 00:26:42.680
is so that you can pay for the ads.

389
00:26:43.120 --> 00:26:45.760
So you can pay, spend more so you can sell more products.

390
00:26:45.760 --> 00:26:52.920
So, um, yeah, don't think of it as like just money out the door.

391
00:26:52.920 --> 00:26:56.360
Like it's actually more of an investment to get Facebook

392
00:26:56.360 --> 00:26:57.860
to get people to buy stuff.

393
00:26:57.860 --> 00:27:02.200
So again, you can, it's very easy to lose money on Facebook.

394
00:27:02.200 --> 00:27:03.000
Don't get me wrong.

395
00:27:03.000 --> 00:27:06.800
It's not like you just turn it on and now like things are doubling your

396
00:27:06.800 --> 00:27:11.680
money and you have to check it every day because if stuff stops working or

397
00:27:11.880 --> 00:27:16.080
people get tired of seeing your ad, you may start losing money on it.

398
00:27:16.080 --> 00:27:18.320
And you don't want to be spending hundreds of dollars a day and stop

399
00:27:18.320 --> 00:27:19.520
making money, if that makes sense.

400
00:27:19.520 --> 00:27:20.320
So anyway,

401
00:27:21.040 --> 00:27:23.400
but at the beginning, we're not going to be making money,

402
00:27:23.400 --> 00:27:24.960
not unless we have a course.

403
00:27:25.440 --> 00:27:25.840
Right.

404
00:27:26.160 --> 00:27:29.320
A course or a book or something to sell.

405
00:27:29.320 --> 00:27:29.760
Yeah.

406
00:27:30.080 --> 00:27:30.480
Yeah.

407
00:27:32.120 --> 00:27:37.960
So, um, we'll get into that, um, for this particular example, that was, um,

408
00:27:38.000 --> 00:27:41.240
we'll probably do that as like some different trainings for that.

409
00:27:41.240 --> 00:27:43.480
But so think of it just five, $10 a day.

410
00:27:43.880 --> 00:27:47.200
It's more about just getting familiar with Facebook ads at this point and

411
00:27:47.200 --> 00:27:51.680
just getting people who don't know you to start following you to take some

412
00:27:51.680 --> 00:27:53.800
sort of action as, or a step towards you.

413
00:27:53.800 --> 00:27:56.440
That's, that's all we're looking for at this first stage.

414
00:27:56.920 --> 00:28:03.880
Um, so, uh, it is a way to quickly get five to 10,000 people in your audience

415
00:28:04.120 --> 00:28:06.760
on Facebook, because you can just leave these ads on for a little

416
00:28:06.760 --> 00:28:08.600
bit and keep promoting it.

417
00:28:09.480 --> 00:28:11.400
Um, okay.

418
00:28:11.400 --> 00:28:15.640
So ad set level is where we will set like audiences here and

419
00:28:15.640 --> 00:28:17.960
we'll also set, um, locations.

420
00:28:17.960 --> 00:28:21.320
So you're going to want to do, um, you don't necessarily

421
00:28:21.320 --> 00:28:23.920
need to do it by, um, city.

422
00:28:23.920 --> 00:28:25.760
You want to do this by, by country.

423
00:28:25.760 --> 00:28:27.720
So I'm going to do United.

424
00:28:31.200 --> 00:28:32.280
So let's see here.

425
00:28:32.280 --> 00:28:37.200
So this will be everybody in the U S and you can see, just looking at this,

426
00:28:37.200 --> 00:28:42.640
we have 18 to 65 plus we potentially could put whatever ad we're about to

427
00:28:42.640 --> 00:28:52.240
send and I'll zoom in here into, uh, almost a hundred, oops, um, 187 million

428
00:28:52.280 --> 00:28:54.920
people just in the U S that we could put this ad in front of.

429
00:28:55.360 --> 00:29:00.640
So obviously you're going to have like a lot of, um, for $5 a day,

430
00:29:00.640 --> 00:29:02.640
you're just gonna take you forever to reach those people.

431
00:29:02.640 --> 00:29:06.680
So we don't want to send it to, you know, all 187 million people.

432
00:29:06.680 --> 00:29:09.560
We want to send it to the few hundred thousand that are

433
00:29:09.960 --> 00:29:11.680
like relevant to what you're doing.

434
00:29:12.240 --> 00:29:18.440
Um, so we'll talk, talk here about how to actually define this audience

435
00:29:18.800 --> 00:29:22.880
because before we used to be able to go, like I said, to this detailed

436
00:29:22.880 --> 00:29:27.240
targeting and you could do things like, um, young mothers.

437
00:29:27.880 --> 00:29:31.880
So I think you can target that except it wasn't working quite as well.

438
00:29:32.720 --> 00:29:38.920
So you can do something that's like, um, Oh, these are, I still have changed a

439
00:29:38.920 --> 00:29:42.920
little bit, this is a different after you pick a different example, but like

440
00:29:42.920 --> 00:29:44.920
this is people who are like interested in motherhood.

441
00:29:44.920 --> 00:29:47.960
So at least this is, and then you could target women, for example,

442
00:29:47.960 --> 00:29:54.720
if you're doing moms, I think you used to be able to do like, um, You used to be

443
00:29:54.720 --> 00:30:00.000
you used to be able to do like mothers with kids.

444
00:30:00.000 --> 00:30:03.900
that are one to five years old, like you could get really specific.

445
00:30:04.340 --> 00:30:06.420
It doesn't look like you have that option anymore.

446
00:30:06.420 --> 00:30:07.860
They've really cut this back.

447
00:30:07.980 --> 00:30:13.440
Um, this was the example I used to use, but you could say, um, let's say like I'm

448
00:30:13.440 --> 00:30:18.120
a, um, a pet owner or something, and I want to put this, you know, this is a

449
00:30:18.120 --> 00:30:22.020
different example, say I have a product I'm selling for people who, you know,

450
00:30:22.020 --> 00:30:25.620
who have a dog, I could target people who have a pet, cause that would at least

451
00:30:25.620 --> 00:30:28.860
would be a little bit more relevant or people who like, or know what pet smart

452
00:30:28.860 --> 00:30:31.180
is, um, or Petco or something.

453
00:30:31.180 --> 00:30:35.180
So that person probably, um, Facebook knows that they're,

454
00:30:35.220 --> 00:30:36.740
they potentially have a dog.

455
00:30:36.740 --> 00:30:41.460
So at least that's getting it into a sub group of that 187 million.

456
00:30:42.000 --> 00:30:46.340
Um, cause you want to get this as small, small as you can, but as, but it needs

457
00:30:46.340 --> 00:30:49.760
to be big enough that you don't run out of budget, so it can't be like 10,000

458
00:30:49.760 --> 00:30:51.280
people that that's not going to work.

459
00:30:51.280 --> 00:30:54.240
You need to get a few hundred thousand is what we would say and

460
00:30:54.240 --> 00:30:55.780
try to get around a million.

461
00:30:55.940 --> 00:30:59.560
Um, but you don't want to be into 5 million or 10 million or so,

462
00:30:59.740 --> 00:31:01.540
you know, with such a small budget.

463
00:31:02.320 --> 00:31:05.480
Um, and again, a lot of different tactics on this.

464
00:31:05.480 --> 00:31:10.540
I'm just teaching kind of the very sort of beginning, uh, pieces of this sort

465
00:31:10.540 --> 00:31:11.920
of where we would recommend starting.

466
00:31:12.440 --> 00:31:15.380
Um, so here's, what's really cool.

467
00:31:15.480 --> 00:31:19.560
And here's what we recommend for this example is we're going to go over to,

468
00:31:19.820 --> 00:31:24.860
um, uh, audiences here and you can actually create, I'm going to get out of

469
00:31:24.860 --> 00:31:30.760
this and you can go over to, um, audiences, hopefully everybody can get

470
00:31:30.760 --> 00:31:35.000
to that and I'll drop a link here as well.

471
00:31:35.660 --> 00:31:40.660
Um, you cannot knit that niche down to Christians, uh, Laura.

472
00:31:40.660 --> 00:31:44.140
So that's, that's kind of what's changed the last few months.

473
00:31:44.760 --> 00:31:48.920
You used to be able to say like people who like Jesus, people who like Bill

474
00:31:48.920 --> 00:31:52.220
Johnson, people who like Graham cook, and you could just build this amazing

475
00:31:52.520 --> 00:31:57.120
audience and yeah, it was, it was so easy because you could just, and like,

476
00:31:57.120 --> 00:31:58.480
think about it for kingdom messengers.

477
00:31:58.480 --> 00:32:02.060
We could just target people who were Christians who were also interested in

478
00:32:02.060 --> 00:32:05.200
blogging and creating content or authors.

479
00:32:05.200 --> 00:32:05.480
Right.

480
00:32:05.880 --> 00:32:08.780
So now we've, now we've kind of changed all that around.

481
00:32:09.280 --> 00:32:11.720
Um, any idea why they changed it?

482
00:32:11.720 --> 00:32:12.240
Do you know?

483
00:32:12.660 --> 00:32:17.280
Um, it's just privacy, I guess people probably abused it.

484
00:32:18.000 --> 00:32:18.400
Okay.

485
00:32:18.660 --> 00:32:24.540
Um, this is a really good example because I have, let me see if I

486
00:32:24.540 --> 00:32:25.620
can click on this button here.

487
00:32:26.140 --> 00:32:31.420
Um, so when you're first creating audience, you may see this the very first time.

488
00:32:31.980 --> 00:32:39.740
Um, and so what we can do here is create a, a custom audience, um, that is unique

489
00:32:39.740 --> 00:32:41.940
to your specific account.

490
00:32:41.980 --> 00:32:46.820
And so what this does is you can actually use sources, um, like video

491
00:32:46.820 --> 00:32:52.720
for example, so what you can say is, Hey, if this person has watched, um, 50%

492
00:32:52.720 --> 00:32:56.640
of one of my videos, like the, they should be included in my audience.

493
00:32:57.200 --> 00:32:59.600
Um, cause you probably have a lot of people who are watching stuff,

494
00:32:59.600 --> 00:33:00.680
but not engaging yet.

495
00:33:00.680 --> 00:33:01.560
They're just viewing.

496
00:33:01.640 --> 00:33:04.320
Um, and we're helping them want to take that next step to have

497
00:33:04.320 --> 00:33:06.040
them engage or start to follow you.

498
00:33:06.560 --> 00:33:13.480
Uh, you can also save people, um, you know, uh, visited your Instagram account.

499
00:33:13.500 --> 00:33:16.780
Went to your profile or if they just went to your Facebook page, they could

500
00:33:16.780 --> 00:33:19.660
be included in that audience because that's, you can imagine if they took

501
00:33:19.660 --> 00:33:23.740
the time to click on your profile and they got to that page, better chance

502
00:33:23.740 --> 00:33:27.060
that they're probably a good fit than someone who just scrolled on

503
00:33:27.060 --> 00:33:28.660
past and didn't, didn't do that.

504
00:33:28.980 --> 00:33:31.020
So you get kind of specific so we can use these things.

505
00:33:31.020 --> 00:33:37.260
And that's where posting your long form content weekly on Facebook is so helpful

506
00:33:37.260 --> 00:33:42.800
because now you've got a massive, uh, data, uh, resource you can use to help

507
00:33:43.160 --> 00:33:44.160
get in front of the right people.

508
00:33:44.160 --> 00:33:47.040
Because every time you do a post, it's potentially helping build

509
00:33:47.040 --> 00:33:49.000
that audience up a little bit.

510
00:33:49.680 --> 00:33:52.280
Um, I don't know if anyone had a question there.

511
00:33:53.840 --> 00:33:54.120
Okay.

512
00:33:54.120 --> 00:33:55.080
I thought I heard something.

513
00:33:55.160 --> 00:33:55.440
Okay.

514
00:33:55.440 --> 00:33:56.480
I'm just going to mute then.

515
00:33:57.000 --> 00:34:00.600
Um, so for this one, I'm going to choose video.

516
00:34:01.080 --> 00:34:02.080
We'll start with this audience.

517
00:34:02.080 --> 00:34:06.320
And I can, I can, I can, I can, I can, I can, I can, I can, I can, I can, I can, I

518
00:34:06.320 --> 00:34:10.820
can start with this audience and I can choose like people who watched, you know,

519
00:34:10.820 --> 00:34:16.100
25% of my video or more depends on how like aggressive, if they're longer videos,

520
00:34:16.420 --> 00:34:21.139
you know, you could do, um, you know, less times if they're watching a minute or so

521
00:34:21.139 --> 00:34:26.380
in my opinion, they're probably more interested and then you can choose, um,

522
00:34:26.420 --> 00:34:28.219
which videos you want to use.

523
00:34:28.219 --> 00:34:31.739
So let me jump over to, um, posture again.

524
00:34:31.760 --> 00:34:36.920
Um, so here, March 13th, 6, 27, 13.

525
00:34:37.440 --> 00:34:43.600
Um, I can choose all of these, um, if I want, and you do need to choose specific.

526
00:34:43.639 --> 00:34:47.639
So these are all the three second views, but I'm just adding all the videos and you

527
00:34:47.639 --> 00:34:52.199
can actually just keep going to each page and add as many of these as you want.

528
00:34:52.840 --> 00:34:59.520
Um, so that will just create, let's say like all those videos and we hit confirm.

529
00:35:00.000 --> 00:35:03.120
And now Facebook would say, okay, and retention, like how far back

530
00:35:03.120 --> 00:35:04.140
do you want to go for these pieces?

531
00:35:04.140 --> 00:35:05.660
They watched it six months ago.

532
00:35:06.180 --> 00:35:07.680
They can be part of this audience, right?

533
00:35:07.820 --> 00:35:09.080
They're probably a good chance.

534
00:35:09.080 --> 00:35:10.620
They still know who you are.

535
00:35:10.620 --> 00:35:11.480
It's still relevant.

536
00:35:11.820 --> 00:35:13.220
So three 65 is fine.

537
00:35:13.700 --> 00:35:16.500
Um, when you get to like selling a product, you probably want something

538
00:35:16.500 --> 00:35:18.520
to look like 30 days retention.

539
00:35:18.520 --> 00:35:20.700
Cause people aren't going to remember that they looked at your product

540
00:35:20.700 --> 00:35:24.240
six months ago, but they may remember, you know, a week or two ago.

541
00:35:24.940 --> 00:35:29.700
And we'll name this like posture, you know, watched 25%.

542
00:35:30.180 --> 00:35:37.180
Uh, videos, uh, you know, um, last three 65 or something days.

543
00:35:38.160 --> 00:35:40.440
So again, this is just whatever you want to name it here.

544
00:35:41.000 --> 00:35:45.480
Um, you can come back here and hit edit videos again and keep adding more to it.

545
00:35:46.000 --> 00:35:49.240
Um, there's a lot of videos here, so I could, I could keep going with it.

546
00:35:49.600 --> 00:35:54.660
Um, and so this would be one particular audience we could show content to.

547
00:35:55.280 --> 00:35:58.040
So now I'm going to let this populate.

548
00:35:58.040 --> 00:36:06.080
It's going to take a second, but, um, this will also show you, um, how many

549
00:36:06.080 --> 00:36:08.120
people roughly are in that audience.

550
00:36:08.120 --> 00:36:11.560
So it's, if it's below a thousand, it's just going to say below a thousand.

551
00:36:11.560 --> 00:36:13.920
It's not going to tell you exactly who that is.

552
00:36:14.480 --> 00:36:17.560
So, especially when you're starting, you may not have like tens

553
00:36:17.560 --> 00:36:19.360
of thousands of people in this list.

554
00:36:19.900 --> 00:36:24.200
Um, so what you can do is then go kind of a step further and you can say, Hey,

555
00:36:24.200 --> 00:36:26.800
here's, here's people that are watching my videos.

556
00:36:26.840 --> 00:36:31.920
You telling Facebook, Hey, people go find all the people that are watching my

557
00:36:31.920 --> 00:36:33.800
videos that have watched at least 25%.

558
00:36:33.800 --> 00:36:34.000
Okay.

559
00:36:34.000 --> 00:36:34.960
Take those audience.

560
00:36:35.680 --> 00:36:39.840
And then you can tell Facebook, go find me more people like these.

561
00:36:40.720 --> 00:36:41.760
It's it sounds simple.

562
00:36:41.760 --> 00:36:42.400
And that's all it is.

563
00:36:42.560 --> 00:36:44.520
And we call it a lookalike audience.

564
00:36:44.800 --> 00:36:50.600
So we say, Hey, go get people who look like these people who watch 25%.

565
00:36:51.080 --> 00:36:54.400
And now look, Facebook knows who's following Graham cook.

566
00:36:54.400 --> 00:36:56.040
They know who's liking Bill Johnson.

567
00:36:56.040 --> 00:36:58.280
They just turn that feature off for ad manager.

568
00:36:58.280 --> 00:37:01.640
So they know how to get the right content, the right people.

569
00:37:02.120 --> 00:37:06.080
So you just have to kind of use some of these extra tools to get around just

570
00:37:06.080 --> 00:37:09.920
being able to select that, um, as far as like choosing a Christian audience.

571
00:37:09.920 --> 00:37:15.240
So we click on this, um, here, and I think you can click, like you can

572
00:37:15.240 --> 00:37:18.040
check the audience you want to use and you can say, create lookalike.

573
00:37:19.160 --> 00:37:23.400
So now it's going to say like, let's do a lookalike, um, for people.

574
00:37:23.400 --> 00:37:25.080
And we'll do the, just do the United States.

575
00:37:25.360 --> 00:37:26.680
And I would do this by country.

576
00:37:26.680 --> 00:37:30.680
You don't necessarily want to stack like us, Canada, Australia, New Zealand.

577
00:37:30.680 --> 00:37:33.560
You don't want to stack a bunch of audiences, just pick one.

578
00:37:34.200 --> 00:37:40.000
Um, and we're going to call this Pete, you know, 1% of the U S of

579
00:37:40.000 --> 00:37:42.160
people who watched 25% or more.

580
00:37:42.600 --> 00:37:48.200
And you can see now, look at this 2.7 million people.

581
00:37:48.240 --> 00:37:52.240
We could put it in front of that's Facebook saying, Hey, I see your

582
00:37:52.240 --> 00:37:53.720
thousand people that watch this.

583
00:37:53.760 --> 00:37:58.520
I can get you 2.7 million people that I, that Facebook things with

584
00:37:58.520 --> 00:38:01.240
all their fancy algorithms that they can get that are going to be

585
00:38:01.240 --> 00:38:03.800
similar to that, um, to, to your audience.

586
00:38:04.560 --> 00:38:06.040
So it's pretty cool.

587
00:38:06.040 --> 00:38:08.400
So hopefully you guys are kind of catching like the possibilities

588
00:38:08.400 --> 00:38:12.360
here of like, you just need this small sampling of, of data.

589
00:38:12.360 --> 00:38:17.160
And then Facebook will extrapolate that data to all their audience and say, okay,

590
00:38:17.160 --> 00:38:18.760
I think I can get this in front of more people.

591
00:38:19.480 --> 00:38:23.760
Um, and this is why the more content you're doing, the more data you're

592
00:38:23.760 --> 00:38:26.160
going to have, the bigger you can make this.

593
00:38:26.600 --> 00:38:28.960
Um, so, so those videos are very, very helpful.

594
00:38:28.960 --> 00:38:30.920
So I'm gonna go ahead and just do this.

595
00:38:30.920 --> 00:38:35.080
We're going to call it, um, U S now you'll see, I'll have, I have a look

596
00:38:35.080 --> 00:38:39.040
alike, um, audience up there and I have the posture.

597
00:38:39.040 --> 00:38:42.240
So there's the posture one and lookalikes and it's, and it's busy

598
00:38:42.240 --> 00:38:46.640
populating that, um, and we'll leave that there.

599
00:38:46.640 --> 00:38:52.040
So I'm going to come back to my ads manager and click up here

600
00:38:52.600 --> 00:38:54.040
and go back to ads manager.

601
00:38:55.880 --> 00:38:59.800
And, um, here is the count we were working on here.

602
00:39:02.360 --> 00:39:08.800
Um, so new page likes, and I'm going to say, um, go back to edit and you'll

603
00:39:08.800 --> 00:39:10.800
see this little edit button down there.

604
00:39:11.320 --> 00:39:14.120
Um, you can either click on it and it will open that campaign.

605
00:39:14.760 --> 00:39:18.640
Um, but let me, it's not letting me zoom in here.

606
00:39:19.240 --> 00:39:24.680
Um, but you click a little edit icon there and it will bring it back to the

607
00:39:24.680 --> 00:39:26.720
screen we've kind of started with at the beginning.

608
00:39:27.680 --> 00:39:35.080
And so now when I go to ad sets and I choose the, the posture page here and I

609
00:39:35.080 --> 00:39:42.080
leave my $5 and I go to custom audiences, I should see, um, that new lookalike

610
00:39:42.080 --> 00:39:43.840
audience, um, in here.

611
00:39:43.840 --> 00:39:48.600
So if I get a lookalike, um, see here, uh, there's posture.

612
00:39:48.600 --> 00:39:51.120
There's a, there's a lot in here, so I won't go and find the exact one,

613
00:39:51.120 --> 00:39:53.200
but you would find it in, in here.

614
00:39:53.800 --> 00:39:56.080
And you can say, Hey, use this audience.

615
00:39:56.480 --> 00:39:59.760
And that's where that 1.9 to 2.2 million is going to come in.

616
00:40:00.000 --> 00:40:19.000
And in the US, and then you've kind of got your targeting set up so you said now we've created the audience. And now over here, we're, we're creating an ad set, that's going to take a bunch of videos or ads and like push them in front of those that audience.

617
00:40:19.000 --> 00:40:22.000
So,

618
00:40:22.000 --> 00:40:27.000
I don't think Facebook hates Christians, but they do.

619
00:40:27.000 --> 00:40:31.000
They are making it much more difficult for people to promote stuff for sure.

620
00:40:31.000 --> 00:40:35.000
Since I came in late Would you mind showing me your ad.

621
00:40:35.000 --> 00:40:44.000
You said it was something that had to do with getting people to like your page. Yeah, we're gonna so your ad is just going to be your origin story.

622
00:40:45.000 --> 00:41:01.000
Okay, super easy so the origin story video Lindsay did, if you didn't watch that like go back watch that create a 60 to 90 second version of that. And then this is that video is what you're going to show as your ad.

623
00:41:01.000 --> 00:41:12.000
So, at this point we're just going to do the, we're kind of, we're easing into the ad which is the next piece here and I'll show you that.

624
00:41:13.000 --> 00:41:18.000
We set this up, everything else is automatic placements.

625
00:41:18.000 --> 00:41:22.000
And you can leave everything sort of blank, the way I've got it here.

626
00:41:22.000 --> 00:41:34.000
Okay, so I'm trying to skim this make sure, and the other thing we're doing on the schedule I think I may have skipped this but we're just letting it go daily forever.

627
00:41:34.000 --> 00:41:38.000
And what we'll do is we'll manually turn it off and turn it back on.

628
00:41:38.000 --> 00:41:51.000
It just tends to work more efficiently because Facebook just sees as something that can continue to grow and get smarter with, whereas if you said like hey just run it for three days and stop it like it doesn't, I guess it doesn't really incentivize it to

629
00:41:51.000 --> 00:41:54.000
really try that hard.

630
00:41:54.000 --> 00:42:03.000
I'm thinking about it like it's a person that you have to motivate really well, but that's, that's like what we found works, works well. $5, leave it daily.

631
00:42:03.000 --> 00:42:05.000
Don't set an end date.

632
00:42:05.000 --> 00:42:08.000
And then just pause it, you know, as needed.

633
00:42:08.000 --> 00:42:15.000
When you when you don't want to do it and pausing it and starting it is one click I'll show you where to do that.

634
00:42:15.000 --> 00:42:16.000
Cool.

635
00:42:16.000 --> 00:42:27.000
So, let's jump over to the ad, and we'll actually build out this ad here. So I'm going to call this my like origin story you know 60 seconds.

636
00:42:27.000 --> 00:42:36.000
You know, I don't know, version one or something so I've had like multiple versions I could come in here and duplicate it, but not going to do that right now.

637
00:42:36.000 --> 00:42:41.000
So going down here we'll go to media.

638
00:42:41.000 --> 00:42:45.000
And I'm going to just, let's see if I can clear all this so we start fresh.

639
00:42:45.000 --> 00:42:52.000
Cool. So, we'll click add media here and this is where we can actually upload a video.

640
00:42:52.000 --> 00:43:02.000
So we will go here and you can either pick a video, let's say you've shared your origin story on your page, you can go to page videos.

641
00:43:02.000 --> 00:43:14.000
And this will show every video you've ever uploaded to your page is all the posture videos, and I can just choose this and this will just take that video and place it in as the ad, so you don't have to upload anything you can just pull it from your page

642
00:43:14.000 --> 00:43:16.000
and use it.

643
00:43:16.000 --> 00:43:28.000
But if you want to just upload something here you can just click upload and then go and grab that that file from your computer so I will find.

644
00:43:28.000 --> 00:43:35.000
Where is this going to be in, I need to go up a level here.

645
00:43:35.000 --> 00:43:41.000
Posture I think it was like season two

646
00:43:42.000 --> 00:43:45.000
ads. There we go, Instagram.

647
00:43:45.000 --> 00:43:59.000
I already have this uploaded but I'm going to show you the whole step so I'm sending this is the actually the original one that we did, you know, like a year or so ago, it's still pretty good.

648
00:44:00.000 --> 00:44:12.000
So it's going to upload, and then it's going to show up right here so it tried to populate this with my page information so I'm just selecting all the text here and I'm going to delete it so while it's uploading.

649
00:44:12.000 --> 00:44:18.000
You can keep kind of working on the ad here so I'm going to say,

650
00:44:18.000 --> 00:44:22.000
you know, you want to just say like one sentence here.

651
00:44:22.000 --> 00:44:33.000
See how I learned how to take a daily posture of peace.

652
00:44:33.000 --> 00:44:37.000
This is Lindsay should be writing this sort of thing you guys would be able to write your own.

653
00:44:37.000 --> 00:44:53.000
But I normally have her like write that text for this is her podcast, but something like this like see I learned to take the question piece, and I never, you know, or, or

654
00:44:53.000 --> 00:44:55.000
something about.

655
00:44:55.000 --> 00:44:59.000
I don't say I never have anxiety again or how I, or how I.

656
00:45:00.000 --> 00:45:11.000
overcame anxiety by taking, you know, on a daily posture of peace, something like that.

657
00:45:11.000 --> 00:45:21.000
And so it's just a little bit of intro text there, and then the video is going to be right underneath it so it's, it's just there to add you don't necessarily need to write paragraphs of text there.

658
00:45:21.000 --> 00:45:30.000
This trend has also changed there's other tactics where people will have you write enormous amount of content.

659
00:45:30.000 --> 00:45:39.000
And maybe I'll put like the praying hands or something so if you can add an emoji or something it just adds a little something to it. You can see over here.

660
00:45:39.000 --> 00:45:42.000
Let me move myself over.

661
00:45:42.000 --> 00:45:44.000
There we go.

662
00:45:44.000 --> 00:45:48.000
So notice that it was an Instagram picture.

663
00:45:48.000 --> 00:45:50.000
Where it comes from.

664
00:45:50.000 --> 00:45:54.000
So, so this.

665
00:45:54.000 --> 00:45:57.000
Yeah, it just Instagram is just the name of the ad.

666
00:45:57.000 --> 00:46:09.000
So I'm actually this is going to be all for Facebook's everything we're doing here is just to promote on Facebook. Oh, so in fact that's not an Instagram picture that's actually the one that's just, yeah, that's just how I named the file.

667
00:46:09.000 --> 00:46:15.000
Okay. Yeah, so because we created it for Instagram so yeah don't, don't worry too much about that.

668
00:46:15.000 --> 00:46:24.000
And so I'm just all doing is is a little like 45 second video I can hit play here.

669
00:46:24.000 --> 00:46:32.000
So this is from like a year and a half ago so we won't actually run this because I don't think Lindsay be happy with showing this, this old video.

670
00:46:32.000 --> 00:46:38.000
But that is, you'd have the video there. And that's you just telling your, your story.

671
00:46:38.000 --> 00:46:54.000
And then we've added some text there we've got the video and you can click over here to different views, but it will, it will kind of figure itself out that you don't really have to change anything.

672
00:46:54.000 --> 00:46:59.000
And then we don't need to do anything else on this page.

673
00:47:00.000 --> 00:47:11.000
We can leave it just pretty much like this. So, at this point we've got, we've decided that at the campaign level, we're sending, we want to build engagement.

674
00:47:11.000 --> 00:47:26.000
And we want Facebook to help get page likes and you can see there's other strategies here's there's so many things you can do with Facebook ads, from selling a product to generating an email address to just putting stuff in front of people or getting

675
00:47:26.000 --> 00:47:34.000
people to a specific landing page. So, for this example we just went through engagement, maybe we'll make some more in the future.

676
00:47:34.000 --> 00:47:41.000
Yeah, Laura said video thumbnail I'll come back to that here and we'll talk about that.

677
00:47:41.000 --> 00:47:49.000
We set this up we said $5 a day, we did our whole like custom audience and then we went over here and did a lookalike audience.

678
00:47:50.000 --> 00:48:01.000
And then in here we uploaded the ad, and we told it which page to go to. If you do want to change the thumbnail you can click Edit video, and then click thumbnail.

679
00:48:01.000 --> 00:48:10.000
And then you can either just have it automatically pull a thumbnail, or you can manually pick one of these pictures where she's maybe smiling.

680
00:48:10.000 --> 00:48:18.000
And so if she's not smiling there then I can actually upload an image, and to be exactly what I want it to be.

681
00:48:18.000 --> 00:48:24.000
One thing you can do from this page which is kind of helpful you'll notice she starts speaking.

682
00:48:24.000 --> 00:48:35.000
The video starts and then she starts speaking right over here so I can actually grab this, see if I can zoom in, you can grab this little side thing here and drag it to where she's going to start speaking.

683
00:48:35.000 --> 00:48:39.000
So it starts with, you know, Jesus, never start.

684
00:48:39.000 --> 00:48:44.000
Never promised us.

685
00:48:45.000 --> 00:48:57.000
There's not a lot of editing you can do but you can just get the in and out parts because I think this is just the one straight out of the camera that we use so I think at the end here she like turns to me and says like, is that good.

686
00:48:57.000 --> 00:49:00.000
So we'll probably just trim that out.

687
00:49:00.000 --> 00:49:03.000
So hit play.

688
00:49:03.000 --> 00:49:08.000
I'll zoom in here. So before she turns.

689
00:49:08.000 --> 00:49:12.000
So that now it'll just end with like.

690
00:49:13.000 --> 00:49:22.000
And so it starts right when she starts speaking. And right when she ends and I can hit apply, and then it will just edit it right here in Facebook for you.

691
00:49:22.000 --> 00:49:28.000
You don't even have to take this out to another app or anything.

692
00:49:28.000 --> 00:49:41.000
It's 30 seconds, like 30 to 60 seconds maybe is what you recommend for that. Yeah, so the origin story is, is the best, like that 60 seconds it can be up to 90 if you want.

693
00:49:41.000 --> 00:49:46.000
90 seconds will help it get to more platforms because we can send it to reels as well.

694
00:49:46.000 --> 00:49:51.000
Reels will not work at over 60 seconds so it's just another place to put it.

695
00:49:51.000 --> 00:49:58.000
Because this is just for Facebook page likes you can go 90 seconds there's no limit of time here.

696
00:49:58.000 --> 00:50:00.000
But I would keep it 60 to 90 for Facebook.

697
00:50:00.000 --> 00:50:07.680
book. There's probably another training we'll do for how to do an Instagram ad to increase your

698
00:50:07.680 --> 00:50:12.640
Instagram followers. That'd be a little bit of a different strategy, but we can go through that.

699
00:50:12.640 --> 00:50:17.760
So this is, it's now edited that for us. I can hit save, and it will just update that to the

700
00:50:17.760 --> 00:50:26.240
new video. At this point, you would just go over here and you would click publish. This is, I think

701
00:50:26.240 --> 00:50:31.120
there's like a bug. We have to constantly like fix this on our account, but you would hit publish.

702
00:50:32.720 --> 00:50:35.440
And then everything that you've got here will be submitted for review.

703
00:50:36.160 --> 00:50:42.320
And you'll see like, it'll go from in draft to review. Facebook has to approve it. That's to

704
00:50:42.320 --> 00:50:47.520
make sure it's appropriate. That's to make sure it's not misleading in any way. Most of it's done

705
00:50:47.520 --> 00:50:54.720
automatically. Sometimes you will see people, like I had some ads this morning get rejected,

706
00:50:54.720 --> 00:51:01.680
and we're working through that. It can be off a keyword. Obviously if Facebook

707
00:51:01.680 --> 00:51:08.960
thinks for some reason that like you're promising a particular financial gain from sign, like if we

708
00:51:08.960 --> 00:51:14.560
were like join kingdom messengers and make thousands of dollars every month, Facebook doesn't like that

709
00:51:14.560 --> 00:51:19.600
at all. They don't like things to do with promising results in general. So like, if I'm like,

710
00:51:20.400 --> 00:51:25.680
try our new like diet pill or something. And then like, here's how this person looked before. And

711
00:51:25.680 --> 00:51:29.840
here's how this person looked after. They don't like that either. Cause it's anything where you're

712
00:51:29.840 --> 00:51:35.120
legally like saying, Hey, if you do my thing, if you do my course, like you're going to get

713
00:51:35.120 --> 00:51:41.120
these results. They don't like that. So you want to just be very conversational. That's why we

714
00:51:41.120 --> 00:51:46.720
started with the origin story because that's just you telling your testimony. It's a great thing.

715
00:51:46.720 --> 00:51:51.680
You're not telling people to do anything, to buy anything. It's just getting them familiar

716
00:51:51.680 --> 00:51:58.720
with you and start to follow you. So, um, And you're the link you're sending them to your

717
00:51:59.520 --> 00:52:02.880
posture podcast, like your business page in Facebook, correct?

718
00:52:02.880 --> 00:52:07.520
Yeah. There's not even, we're not even sending them anywhere. Um, we're actually just,

719
00:52:08.320 --> 00:52:15.360
there's just a like button right underneath it. So they can, um, they can come over here.

720
00:52:16.000 --> 00:52:20.320
Uh, and if they did click up here on posture, they would just go to,

721
00:52:20.960 --> 00:52:25.120
you know, facebook.com, whatever. I think it's like posture podcast.

722
00:52:26.640 --> 00:52:33.440
Um, they would just go to this page here and then they could like it. Um, but if they,

723
00:52:33.440 --> 00:52:37.200
but what we're really wanting them to do, what Facebook wants them to do is to just hit that

724
00:52:37.200 --> 00:52:44.400
big thumbs up, which is on behind my face there. Okay. So it's just that big thumbs. I see icon.

725
00:52:44.400 --> 00:52:48.880
And they'll kind of place that in different ways. And sometimes it's a blue, big button,

726
00:52:48.880 --> 00:52:53.360
sometimes on different screen sizes, like on your phone versus your iPad versus your computer,

727
00:52:53.360 --> 00:53:00.960
the ad may look a little different. Um, so that is, um, And how is it recorded?

728
00:53:00.960 --> 00:53:05.360
You know, just like, how does that, I'm not certain if I understand how that benefits you

729
00:53:06.960 --> 00:53:14.000
to get followers, like where did those likes go to? Is that like likes on her podcast page?

730
00:53:14.480 --> 00:53:21.520
It's well, they likes and followers are the same thing initially. So you can like a page and by

731
00:53:21.520 --> 00:53:28.240
default, it automatically follows for the, for you. Um, and so as a bad example, because I'm

732
00:53:28.240 --> 00:53:35.600
looking at this from an admin point of view, but if I go to my, so we have 11,000 people who've

733
00:53:35.600 --> 00:53:42.320
liked this page and 11 or seven, you know, this many people are actually following us. So when

734
00:53:42.320 --> 00:53:47.920
you like it, it automatically adds the follower. Um, and then people can go and unfollow you,

735
00:53:47.920 --> 00:53:55.040
of course, but no one really does that. So again, this is just to kind of build that,

736
00:53:55.040 --> 00:54:02.960
that influence up. It's not really, um, Facebook is the easiest to grow this way because you can

737
00:54:02.960 --> 00:54:09.200
throw 50 bucks at it and get a few thousand followers. Um, it's just a way to get it

738
00:54:09.200 --> 00:54:13.680
started. So if you've got like a hundred followers or 200, like this is a quick way to get it out of

739
00:54:13.680 --> 00:54:20.960
and into like the thousands quickly. Um, the problem with Facebook, there's enough, this is

740
00:54:20.960 --> 00:54:26.000
a different training, but I'll just say that you're not, when you post your video on like, once you

741
00:54:26.000 --> 00:54:33.360
post a video on Monday, it's not going to go to 11,781 people who are following her. Um, Facebook

742
00:54:33.360 --> 00:54:38.160
will determine if they think they should show this, you know, your audience there's stuff.

743
00:54:38.160 --> 00:54:46.000
And the general stat is about five to 10%. I've heard as high as 15%. So maybe a 1500 people will

744
00:54:46.000 --> 00:54:51.920
see it of her 11,000 audience, maybe. Um, so that's why you, if you have a hundred people

745
00:54:51.920 --> 00:54:56.960
following you on Facebook, there's like 15 people are going to get it. Right. So you just need to

746
00:54:56.960 --> 00:54:59.840
make it as big as possible. Um, because Facebook.

747
00:55:00.000 --> 00:55:01.760
I'm going to put it in front of a lot of people.

748
00:55:02.240 --> 00:55:07.080
Um, it used to be that if someone followed you, there's like a 70, 80% chance

749
00:55:07.080 --> 00:55:08.640
that person's going to see it in their feed.

750
00:55:09.300 --> 00:55:12.640
Um, so there's just, Facebook is so noisy.

751
00:55:12.640 --> 00:55:16.160
There's so much happening that it just doesn't, you know, doesn't make it that

752
00:55:16.160 --> 00:55:20.120
way, but better to have 11,000 than 1100, right.

753
00:55:20.180 --> 00:55:23.160
Or of a hundred thousand, um, just to get it to more people.

754
00:55:23.720 --> 00:55:28.600
So, um, yeah, you definitely want an email list as well, for sure.

755
00:55:29.080 --> 00:55:32.200
Um, I'm also finding that like the videos, like you told us

756
00:55:32.200 --> 00:55:34.520
earlier, they have a longevity.

757
00:55:34.800 --> 00:55:39.720
So like videos that I posted several months ago are still getting views,

758
00:55:39.720 --> 00:55:41.480
like they're increasing in viewership.

759
00:55:42.140 --> 00:55:43.800
So that's just kind of interesting.

760
00:55:43.800 --> 00:55:47.040
It's just the people who first jump on and watch it when you

761
00:55:47.040 --> 00:55:48.440
first publish it on Monday.

762
00:55:49.380 --> 00:55:50.000
Absolutely.

763
00:55:50.200 --> 00:55:52.900
Somehow they're, they're cycling back to other people that

764
00:55:52.900 --> 00:55:53.880
I don't even know about.

765
00:55:54.120 --> 00:55:56.480
So yeah, it's kind of cool.

766
00:55:57.480 --> 00:56:01.160
Yeah, more so on YouTube than anywhere else.

767
00:56:01.320 --> 00:56:03.200
Um, that will happen.

768
00:56:03.200 --> 00:56:07.880
Facebook tends to be a little bit more like, um, really

769
00:56:07.880 --> 00:56:09.640
favors the current content.

770
00:56:10.280 --> 00:56:13.160
Uh, but if people share something, it can definitely happen.

771
00:56:13.160 --> 00:56:18.320
But Facebook happens, you know, we have some of Lindsay's most watched videos

772
00:56:18.320 --> 00:56:22.800
this month with something she posted seven months ago, so that's something

773
00:56:22.880 --> 00:56:26.580
that's really cool because like now people are watching it and consuming

774
00:56:26.580 --> 00:56:29.520
this week, even though she's on a two week break right now, so she's

775
00:56:29.520 --> 00:56:32.680
not posting anything, but that video from six months ago is getting

776
00:56:32.960 --> 00:56:35.840
just as many views as anything we're posting this week.

777
00:56:36.320 --> 00:56:41.640
So it really is like, um, yeah, it's, it's kinda YouTube definitely lives

778
00:56:41.640 --> 00:56:43.720
kind of outside of time in that sense.

779
00:56:43.720 --> 00:56:47.880
It's just, if it's logs, if it's logged well, and it's, it's the

780
00:56:47.880 --> 00:56:50.640
SEO and all the keywords and stuff are in there and Facebook knows what's in

781
00:56:50.640 --> 00:56:54.640
the video, um, you know, then it will, it will help put it in front

782
00:56:54.640 --> 00:56:56.200
of the right people for you.

783
00:56:57.600 --> 00:56:57.800
Yeah.

784
00:56:57.800 --> 00:57:00.040
It's kind of like a J it's a gentle snowball.

785
00:57:00.080 --> 00:57:03.400
Like for, I haven't even gotten to the place where I'm putting keywords yet.

786
00:57:03.640 --> 00:57:07.160
I'm just trying to get my videos out once a week and it's hard to keep up with that

787
00:57:08.000 --> 00:57:10.880
with a full-time job and stuff, but you know, like they're still

788
00:57:10.880 --> 00:57:12.560
showing they're serving it up.

789
00:57:12.920 --> 00:57:16.160
I looked at some of my analytics and they're still serving it up to people,

790
00:57:16.320 --> 00:57:20.080
even though I haven't really maximized everything yet on YouTube.

791
00:57:20.640 --> 00:57:21.000
Right.

792
00:57:21.880 --> 00:57:22.680
That's that's good.

793
00:57:22.680 --> 00:57:27.880
And, um, like this is why in the beginning, it's so much better to

794
00:57:27.880 --> 00:57:29.480
start with the short form content.

795
00:57:29.480 --> 00:57:35.080
So Tik TOK and Instagram reels, because you can see, um, you don't want to be

796
00:57:35.080 --> 00:57:39.000
putting all this time into a 10 minute video that like 10 or 15 people

797
00:57:39.000 --> 00:57:40.040
are going to watch on YouTube.

798
00:57:40.040 --> 00:57:40.240
Right.

799
00:57:40.240 --> 00:57:44.280
It's just not worth it, but you may get a few hundred people to watch it on a

800
00:57:44.440 --> 00:57:48.160
YouTube short to that short form content, especially when you're getting started

801
00:57:48.160 --> 00:57:51.400
is so great to just add a lot of kindling to the fire.

802
00:57:51.440 --> 00:57:51.760
Right.

803
00:57:51.920 --> 00:57:52.320
Yeah.

804
00:57:52.840 --> 00:57:54.920
So that's awesome.

805
00:57:55.120 --> 00:57:58.280
Was there any other questions about this or if anyone wanted to share their

806
00:57:58.280 --> 00:57:59.920
screen or they got stuck somewhere?

807
00:58:00.560 --> 00:58:00.960
Um,

808
00:58:01.520 --> 00:58:02.960
can I ask a quick question, Bruce?

809
00:58:03.600 --> 00:58:08.920
Um, you know how sometimes, uh, for me anyway, it'll like Facebook

810
00:58:08.920 --> 00:58:13.480
will just randomly suggest an ad, like take something you recently posted

811
00:58:13.480 --> 00:58:16.760
around and like, and they'll create an ad, like a mock-up and they'll say,

812
00:58:16.760 --> 00:58:17.880
do you want to run this ad?

813
00:58:17.880 --> 00:58:19.360
Like what are your thoughts on that?

814
00:58:20.240 --> 00:58:20.480
Yeah.

815
00:58:20.480 --> 00:58:25.640
So this is again, mixed, mixed feelings, um, or mixed strategies on this, but

816
00:58:25.720 --> 00:58:27.200
yeah, just for everybody else.

817
00:58:27.200 --> 00:58:30.760
So if you're, I'm looking at this ad here and either it's showing a mock-up

818
00:58:30.760 --> 00:58:36.400
of the ad or you get this big blue, like boost, boost your ad button there.

819
00:58:37.080 --> 00:58:44.160
Um, so what this means is like, I could, if I ran this, um, instead of it

820
00:58:44.160 --> 00:58:49.120
seeing like maybe 1500 people or a thousand people of my followers, um,

821
00:58:49.560 --> 00:58:54.920
it could potentially show it to 8,000 people or 10,000 people.

822
00:58:55.400 --> 00:59:00.240
Um, so it can boost the page to people who follow your page, for example,

823
00:59:00.280 --> 00:59:03.440
or I'm supposed to click on it and we'll show you what it is, but it, it

824
00:59:03.440 --> 00:59:08.760
kind of sets up a very simplified version of the ad here, and you can

825
00:59:08.760 --> 00:59:12.400
say like, I want people to watch this and then go to my website.

826
00:59:12.840 --> 00:59:15.080
Um, I think, let's see here.

827
00:59:15.080 --> 00:59:18.000
The goal, you could say, so you could say, set that to automatic.

828
00:59:18.000 --> 00:59:21.120
You could say it to like, to get engagement, hit save.

829
00:59:21.120 --> 00:59:23.960
And then you're going to have kind of the same thing where you want to get

830
00:59:23.960 --> 00:59:27.840
people to like your page, for example, or for engagement, it could just be

831
00:59:27.840 --> 00:59:31.920
people liking, commenting and engaging with the ad.

832
00:59:31.920 --> 00:59:34.160
So what they're doing is they'll put it in front of people.

833
00:59:34.640 --> 00:59:41.280
Um, and if that person, you know, likes it or like they like it or

834
00:59:41.280 --> 00:59:44.360
they comment or they share it, Facebook consider that a win and they try to

835
00:59:44.360 --> 00:59:46.480
put it in front of more people like that.

836
00:59:47.040 --> 00:59:51.680
So, um, then you can give it just like 10, 15 bucks and you'll see like a

837
00:59:51.680 --> 00:59:55.000
bunch of people will, uh, it'll get in front of a lot of people, get a lot of

838
00:59:55.000 --> 00:59:55.400
views.

839
00:59:55.400 --> 00:59:57.440
So it's definitely experiment with it.

840
00:59:57.680 --> 00:59:59.920
Um, I think what we want to help you do.

841
01:00:00.000 --> 01:00:04.560
than anything is just get familiar with like giving Facebook money to help promote your content.

842
01:00:05.360 --> 01:00:10.640
It is kind of a mindset shift because you're like running a promotion to get yourself in front of

843
01:00:10.640 --> 01:00:15.600
people that don't know you yet. So experiment with it. We don't personally use the boost thing.

844
01:00:16.480 --> 01:00:27.120
In fact, I can't even get out of this now, but let's see. But that is, it could be used. I just

845
01:00:27.120 --> 01:00:31.520
personally like to set it up with all the controls. So you can see there's a lot less options there.

846
01:00:32.640 --> 01:00:36.720
So test it. Like if you see it work and you get a bunch of likes and a bunch of people

847
01:00:36.720 --> 01:00:42.400
follow you because of that, awesome. But I would start with something that lets you kind of

848
01:00:42.400 --> 01:00:46.880
control all the dials where as the other one is kind of Facebook's kind of doing a lot of it for

849
01:00:46.880 --> 01:01:00.160
you. So cool. Any other questions you guys had and definitely like, let's, you know,

850
01:01:00.160 --> 01:01:06.000
set one of the options for the open coaching is to choose like audit your Facebook ads or

851
01:01:06.000 --> 01:01:10.160
set up your Facebook ads. Cause that's like one of the things we normally get a lot of questions about.

852
01:01:12.000 --> 01:01:15.760
So definitely use that time. Cause there's a lot of little things. And

853
01:01:15.760 --> 01:01:21.040
even when you're getting results for that, you could, we can hop on a call and just say, Hey,

854
01:01:21.040 --> 01:01:25.360
I'm putting in the ads. I'm spending $5 a day. Here's the results. Like, what do you think?

855
01:01:25.360 --> 01:01:30.080
Does it working? Is it not working? We could try to change some things. We could try and, you know,

856
01:01:30.080 --> 01:01:35.600
make them more effective. So more, a higher percentage of people who watch that ad are

857
01:01:35.600 --> 01:01:39.920
actually liking your page or clicking on the link. So a lot of things we can do. Yeah. Amy had a

858
01:01:39.920 --> 01:01:47.760
question. How soon will we be able to rewatch this? Oh, it's already streaming into the group.

859
01:01:47.760 --> 01:01:54.800
So you can watch it right after. Okay, good. I did get my bearings, but I'm way behind.

860
01:01:54.800 --> 01:02:01.680
So we just live, like sent stream this into the, the kingdom messenger members group,

861
01:02:01.680 --> 01:02:06.480
and then we're recording it separately and that will get edited and cleaned up a little bit. So

862
01:02:06.480 --> 01:02:10.000
everybody who watches it on can you mentioned your TV is a little bit neater, but yeah, you

863
01:02:10.000 --> 01:02:15.040
guys all have access to it immediately. So awesome. I'm excited to just start right up.

864
01:02:16.000 --> 01:02:21.120
Yeah. So definitely. And take screenshots of what you're seeing and post it in the Facebook group.

865
01:02:21.120 --> 01:02:25.680
Like if you guys are seeing different screens, you know, just take a screenshot, tag me in it,

866
01:02:25.680 --> 01:02:29.520
and we'll, we'll try and help you out. And Monica will be in the, in the chat as well.

867
01:02:29.520 --> 01:02:35.840
She can help with that as well. So between us, we can get you guys sorted. All right.

868
01:02:36.560 --> 01:02:46.880
Very cool. We'll do some more of this because I know you guys just did your origin story.

869
01:02:46.880 --> 01:02:52.240
If you haven't done your just story, this is a great incentive to go do it. And we'll do the

870
01:02:52.240 --> 01:02:57.040
same. I'll probably do another training here where we'll do the same thing, but for Instagram. So

871
01:02:57.040 --> 01:03:02.240
it's actually not a whole lot different than this is it. You actually manage the Instagram ads

872
01:03:02.720 --> 01:03:07.520
from Facebook. Cause it's all the same platform. So use the exact same tools we just used.

873
01:03:07.520 --> 01:03:11.760
You're just going to change a couple little things about it to make it, make it different,

874
01:03:11.760 --> 01:03:14.960
but we'll probably do that in a second training. Cause we like to keep these to an hour, but

875
01:03:16.480 --> 01:03:20.640
if you guys have any questions, let us know. And we'll see you guys on Tuesday.

876
01:03:23.040 --> 01:03:27.760
Awesome. Thanks for joining us guys. We'll we'll talk soon. Bye.