WEBVTT

1
00:00:00.000 --> 00:00:04.080
We're going to jump into, um, today's lesson, which is going to be going

2
00:00:04.080 --> 00:00:08.480
through how to take your origin story that Lindsay talked about, um, in a

3
00:00:08.480 --> 00:00:12.680
previous training and how to turn that into a Facebook ad that you can actually

4
00:00:12.680 --> 00:00:18.640
run on Instagram and, uh, uh, YouTube, uh, Facebook, sorry, Instagram and Facebook.

5
00:00:19.080 --> 00:00:22.740
Um, and so I'll kind of go top to bottom.

6
00:00:22.740 --> 00:00:24.440
There's a lot of moving parts.

7
00:00:24.500 --> 00:00:27.880
There's a lot of things that will get caught up on, um, and it'll be unique

8
00:00:27.880 --> 00:00:29.760
to your specific Facebook account.

9
00:00:30.360 --> 00:00:31.680
Or how you've got things set up.

10
00:00:31.680 --> 00:00:37.080
So please use like the, um, open coaching questionnaire to have us like jump on and

11
00:00:37.080 --> 00:00:38.560
try and figure some of these things out.

12
00:00:38.560 --> 00:00:41.040
Cause there's a lot of little places where you can get stuck.

13
00:00:41.460 --> 00:00:45.280
Um, and I was even helping someone on a one-on-one call with a client this

14
00:00:45.280 --> 00:00:50.480
morning and they had, we spent like 30 minutes trying to solve like something

15
00:00:50.480 --> 00:00:52.380
really simple in his Facebook ads account.

16
00:00:52.380 --> 00:00:57.080
So I'm gonna try to walk you through it top to bottom and then, uh, we'll jump into it.

17
00:00:57.080 --> 00:00:58.680
So definitely use that as a resource.

18
00:00:58.680 --> 00:01:00.600
And we'll definitely, we'll take some questions at the end.

19
00:01:00.880 --> 00:01:03.880
If you want to follow along, um, that's probably a good idea.

20
00:01:03.880 --> 00:01:05.239
So you can kind of have some questions.

21
00:01:05.239 --> 00:01:08.400
So let me go ahead and share my screen here.

22
00:01:08.400 --> 00:01:09.720
Hopefully you guys can see that.

23
00:01:10.680 --> 00:01:15.920
Um, and I'm just going to spotlight myself here so you can see it everywhere.

24
00:01:17.160 --> 00:01:18.520
Um, okay, cool.

25
00:01:19.120 --> 00:01:21.920
Um, so first off, we're going to go into your Facebook account.

26
00:01:21.920 --> 00:01:24.680
So you probably have a personal Facebook account already.

27
00:01:25.120 --> 00:01:31.520
Uh, now what we're going to do is you can go over to these, um, this menu and then

28
00:01:31.520 --> 00:01:35.320
everything to do with Facebook is, is going to be in here.

29
00:01:35.320 --> 00:01:39.920
So generally what happens is when you first start Facebook, um, you

30
00:01:39.920 --> 00:01:42.040
will get a personal ad account.

31
00:01:42.520 --> 00:01:47.920
And so, uh, I would just recommend using that for now, before we had you guys set

32
00:01:47.920 --> 00:01:51.680
up a business account and, uh, get everything connected, it's honestly a

33
00:01:51.680 --> 00:01:55.960
little bit easier just to do it all, um, just through your personal account for now.

34
00:01:56.360 --> 00:01:57.760
Um, so we'll go ahead and set this up.

35
00:01:57.880 --> 00:02:03.760
We'll click on ad and you should see something kind of like this, where it's

36
00:02:03.760 --> 00:02:07.000
like jumps you into a brand new screen here, and it's going to ask

37
00:02:07.000 --> 00:02:08.759
you to start creating your ad.

38
00:02:09.199 --> 00:02:13.200
Um, so hopefully if everybody did that, if, um, and hopefully

39
00:02:13.200 --> 00:02:14.760
you guys all saw the same thing.

40
00:02:14.960 --> 00:02:17.280
If not, you can definitely let me know.

41
00:02:17.680 --> 00:02:21.840
Um, so we also are going to want to do, there's, there's a couple

42
00:02:21.840 --> 00:02:24.280
different, um, types of ads.

43
00:02:24.280 --> 00:02:26.080
And so I'm going to just show you one way to do it.

44
00:02:26.080 --> 00:02:29.240
There's so many different ways you can use ads when you are

45
00:02:29.240 --> 00:02:32.760
creating, um, these types of, uh, promotions.

46
00:02:32.760 --> 00:02:36.040
So if you're selling a book, for example, it's going to be a different

47
00:02:36.040 --> 00:02:39.920
type of campaign than if you're just trying to get people to like your page.

48
00:02:39.920 --> 00:02:40.480
Essentially.

49
00:02:40.480 --> 00:02:45.320
So, um, over here, if we go over to the consideration, I think it is,

50
00:02:45.320 --> 00:02:50.080
and you click on engagement, um, this is kind of goofy, but what you'll

51
00:02:50.080 --> 00:02:52.040
have to do is actually scroll down.

52
00:02:52.040 --> 00:02:54.880
So you may see that and you don't see any other option, but you want to

53
00:02:54.880 --> 00:02:58.640
do is actually scroll down and choose the type of post engagement.

54
00:02:58.640 --> 00:03:02.160
So for this exact, this, um, first one, we're going to be helping

55
00:03:02.440 --> 00:03:05.160
grow our Facebook, uh, followers.

56
00:03:05.160 --> 00:03:08.080
So, and I'm actually going to set this up with Lindsay's account.

57
00:03:08.080 --> 00:03:15.200
So we can actually promote, um, her, uh, um, her posture Facebook

58
00:03:15.200 --> 00:03:16.560
page with this campaign.

59
00:03:16.560 --> 00:03:20.680
So you're going to choose engagement type page likes like continue.

60
00:03:23.200 --> 00:03:25.960
And then we're going to jump over to this screen.

61
00:03:25.960 --> 00:03:29.560
So let me just, I'm going to pull your comments up here so I can see

62
00:03:29.560 --> 00:03:31.600
in case you guys need to stop me.

63
00:03:32.120 --> 00:03:36.400
Feel free to unmute yourself and tell me to repeat something if I need to.

64
00:03:37.000 --> 00:03:41.200
Um, and so this is where we're going to start to set up, um, everything.

65
00:03:41.200 --> 00:03:50.120
So at the campaign name, I like to just use, um, the, uh, the, the goal essentially.

66
00:03:50.120 --> 00:03:54.240
So we're going to be like, I'll just say, um, you know, Facebook followers

67
00:03:54.320 --> 00:03:58.280
is the goal, uh, you know, maybe for like posture, like posture, Facebook followers.

68
00:03:58.480 --> 00:04:01.040
This is just for me to know what it's for.

69
00:04:01.080 --> 00:04:02.200
No one will ever see this.

70
00:04:02.200 --> 00:04:05.320
It's just for you to kind of remember what this whole campaign is for.

71
00:04:06.560 --> 00:04:10.000
And then, um, we're going to start to scroll down.

72
00:04:10.000 --> 00:04:12.040
You don't have to worry about special ad categories.

73
00:04:12.040 --> 00:04:15.760
This is just, you know, if you're doing something where you're trying to get a

74
00:04:15.760 --> 00:04:20.959
credit score or housing or something political, don't touch that, don't try

75
00:04:20.959 --> 00:04:23.640
to pick a category because you'll, you'll get red flagged.

76
00:04:24.080 --> 00:04:28.160
Um, and then, um, for this particular one, we're going to do,

77
00:04:28.480 --> 00:04:31.160
um, campaign optimized for this.

78
00:04:32.160 --> 00:04:37.400
So what this means is you're going to set a budget across, um, all your campaigns.

79
00:04:37.400 --> 00:04:44.040
If you're just going to do one ad set, um, and one ad, uh, basically Facebook,

80
00:04:44.280 --> 00:04:48.000
um, we'll look at all the ad sets you've got, and it will figure out where

81
00:04:48.000 --> 00:04:49.360
it needs to spend the most money.

82
00:04:49.800 --> 00:04:55.280
So, um, for this one, it doesn't really matter when there's only one ad set here.

83
00:04:55.520 --> 00:04:58.880
Um, but if you plan to do more ad sets, so you try different audiences and stuff,

84
00:04:59.240 --> 00:05:00.040
you may want to come back.

85
00:05:00.000 --> 00:05:08.000
I'll go ahead for this example and just leave it off just because we're only going to do one ad set, maybe two.

86
00:05:08.000 --> 00:05:12.000
And then I'll show you how you can stack some of these ad sets and set the budget there.

87
00:05:12.000 --> 00:05:16.000
So what this means is you can either set the budget at this top level.

88
00:05:16.000 --> 00:05:19.000
I'm going to kind of zoom. Oh, there we go. Cool. I can zoom in.

89
00:05:19.000 --> 00:05:22.000
So let me talk about this top ever.

90
00:05:22.000 --> 00:05:27.000
So this first row right here is your campaign.

91
00:05:27.000 --> 00:05:33.000
The next one down here is an ad set. And then this one down here is an ad.

92
00:05:33.000 --> 00:05:41.000
So you can take and I can just duplicate this real quick, kind of show you what's possible.

93
00:05:41.000 --> 00:05:45.000
So you can have multiple ads in one ad set.

94
00:05:45.000 --> 00:05:50.000
And you can have if I duplicate that whole thing.

95
00:05:50.000 --> 00:05:55.000
You can have multiple ad sets in one campaign.

96
00:05:55.000 --> 00:05:59.000
Does that all make sense? That sound good.

97
00:05:59.000 --> 00:06:07.000
So what that is doing is it's letting you like build very kind of complicated.

98
00:06:07.000 --> 00:06:17.000
You can test it, get a lot better data this way. So in this example today, I'm just going to show you one ad for one ad set and we're going to go ahead and launch it in that mode.

99
00:06:17.000 --> 00:06:23.000
But I just show you this because let's say you decide like, hey, I've got two origin stories

100
00:06:23.000 --> 00:06:37.000
that I want to try. And so you could have like a 60 second origin story and maybe a 90 second origin story or one I'm doing the origin story out in the park and this other one I'm sitting in my office so you can load this up with a few options and

101
00:06:37.000 --> 00:06:52.000
see which one people can read it's it's kind of strange to see which ads, if you give Facebook a few options, it'll test it for you. And it'll tell you what's actually working for that audience and so you don't have to be as precise like,

102
00:06:52.000 --> 00:07:02.000
here's the one origin story and I'm putting all my money on this one thing you could say, hey, here's two or three options Facebook, you, you figure out which one works should be the one to go with.

103
00:07:02.000 --> 00:07:09.000
And the one to go with is the one that gets you the most likes on your page right you don't have to, it's there's nothing.

104
00:07:09.000 --> 00:07:18.000
It's just, just look at the numbers. It's not too, not too complicated so I'm going to just delete these and you can see how I'm doing that I use these little three dots, hit delete.

105
00:07:18.000 --> 00:07:23.000
And you can kind of delete this whole ad set, kind of get back to where we were.

106
00:07:23.000 --> 00:07:36.000
But you can see that's how fast it is to try new things so for this one we'll just do one, and then down later, we may come back and do like a part two where we'll expand this to multiple ads.

107
00:07:36.000 --> 00:07:43.000
So, coming back to like this little sidebar and we'll spend a lot of time jumping between these three different views.

108
00:07:43.000 --> 00:07:58.000
Here, we're setting sort of what is the goal of the campaign, what is the objective so the objective for this entire campaign is just to get Facebook followers, and we did that when we chose on a previous screen we chose what you know engagements

109
00:07:58.000 --> 00:08:00.000
and we chose page likes.

110
00:08:01.000 --> 00:08:16.000
That means that everything that's inside of this campaign is going to be with with that goal in mind. If you're trying to sell a book, or do you have people give you your email address or something, it's going to be a different type of campaign and we'll

111
00:08:16.000 --> 00:08:31.000
set that up for you guys as well. Maybe at the end of this we'll do that as an example, but that's going to be, you can't have like this one's to get this ad sets to get traffic to my website, and this one's to go, you know, get page likes

112
00:08:31.000 --> 00:08:37.000
you kind of want to just group everything as one campaign to be one, one objective.

113
00:08:37.000 --> 00:08:51.000
It's kind of like your, your war plan for this Facebook you're going to give Facebook a bunch of instructions. It's going to go out of an S execute on it and so we want to keep everything kind of single focused for Facebook so it doesn't get confused.

114
00:08:51.000 --> 00:09:03.000
So, Facebook followers, this right here is your ad set level so it contains as many ads as we want. And on this middle section this ad set level this is where we're going to tell Facebook who to put this in front of.

115
00:09:04.000 --> 00:09:11.000
And so the whole reason we're redoing this training is because Facebook has recently changed how you can target people.

116
00:09:11.000 --> 00:09:24.000
So I'm going to click into this and you'll see when I change. If I click on the top, you'll see one list of things there's are different types of objectives so we did engagement and we did page likes, we're going to leave it there.

117
00:09:25.000 --> 00:09:31.000
There's going to be a bunch of things I can set here I can set my budget how many dollars a day I want to spend.

118
00:09:31.000 --> 00:09:46.000
And then I can choose where people like I want to target people in the US on a target people who are this age group I want to target men, women, and then in detail targeting you used to be able to target things like Bethel church Graham cook, you know, Joel Osteen

119
00:09:46.000 --> 00:10:01.000
you could pick specific people who are well known and and say hey if someone likes Bethel for example, then show them my ad because I'm going to be like someone is familiar with that person or build your

120
00:10:00.000 --> 00:10:04.120
content or, or somewhere Hillsong, you know, they're going to be, um,

121
00:10:04.720 --> 00:10:07.740
they're going to be familiar with my content because I'm, you know,

122
00:10:08.040 --> 00:10:12.400
also believe in my thing is prophetic or it's this, or it's devotional.

123
00:10:12.600 --> 00:10:15.920
So you can use that, um, people you're following to kind of get

124
00:10:15.920 --> 00:10:17.360
your message in front of others.

125
00:10:17.760 --> 00:10:21.160
I say all that, it doesn't matter anymore because anything faith related

126
00:10:21.160 --> 00:10:25.600
has been removed from Facebook as of, um, I think it was March, 2022.

127
00:10:26.000 --> 00:10:28.280
So that's why we're recording this.

128
00:10:28.360 --> 00:10:31.480
Um, cause there's going to be better ways to target this.

129
00:10:31.920 --> 00:10:33.920
Um, and we're going to come back to this all in a second.

130
00:10:33.920 --> 00:10:36.240
It's actually in some ways gotten a lot easier.

131
00:10:36.720 --> 00:10:39.440
Uh, and so, um, we'll, we'll come back to that in a minute.

132
00:10:39.440 --> 00:10:43.560
And then on the, on the ad level, this bottom tier here, this is where

133
00:10:43.560 --> 00:10:46.040
we're actually going to build, um, the page.

134
00:10:46.040 --> 00:10:52.600
So let me get back to like, um, posture here, posture.

135
00:10:54.000 --> 00:10:55.040
I'll get back to the ad.

136
00:10:55.400 --> 00:10:58.880
So you can see here, this is kind of like, this is clearly the end

137
00:10:58.880 --> 00:11:00.440
product of everything we're looking at.

138
00:11:00.920 --> 00:11:07.040
Um, it's the, uh, uh, we, you know, we can see the name of the page there.

139
00:11:07.520 --> 00:11:08.680
You can see your picture.

140
00:11:08.720 --> 00:11:11.840
Like, this is going to be your Facebook page profile image there.

141
00:11:12.440 --> 00:11:15.760
You're going to see whatever text you want it to say, and then

142
00:11:16.200 --> 00:11:17.480
an image or your video.

143
00:11:17.480 --> 00:11:20.360
And this is where we'll have your origin story sitting here.

144
00:11:20.760 --> 00:11:22.720
And then this is kind of how it's going to look for people.

145
00:11:22.720 --> 00:11:25.840
When they see your ad, this is going to say, you know, posh with Lindsay

146
00:11:26.120 --> 00:11:28.320
short, audible fist bumps, remind you guys and everything,

147
00:11:28.480 --> 00:11:29.720
and then a big like button.

148
00:11:29.720 --> 00:11:32.760
So you can see there's a like button there.

149
00:11:32.760 --> 00:11:34.680
And then there's a like button up there and this one's nice

150
00:11:34.680 --> 00:11:35.960
and big and it's right there.

151
00:11:35.960 --> 00:11:36.880
So people see it.

152
00:11:37.360 --> 00:11:39.920
They hit the thumbs up and now they're one of your followers.

153
00:11:40.240 --> 00:11:42.200
They get added to your audience moving forward.

154
00:11:42.560 --> 00:11:44.720
So it's one tap.

155
00:11:44.760 --> 00:11:45.760
They're watching your thing.

156
00:11:45.800 --> 00:11:47.880
It's one tap and they can then see it.

157
00:11:48.480 --> 00:11:53.600
And Bruce, I can't like the like button, your pictures covering it.

158
00:11:53.640 --> 00:11:55.880
Oh, sorry. That's a good point.

159
00:11:55.880 --> 00:11:58.000
Hang on. Yeah, let's move this to the side.

160
00:11:59.400 --> 00:12:02.600
There we go. Right here.

161
00:12:04.080 --> 00:12:05.880
That button right there.

162
00:12:05.880 --> 00:12:07.920
Good. Thanks for the feedback.

163
00:12:09.480 --> 00:12:11.520
Yes. So there's a like button down here

164
00:12:11.520 --> 00:12:13.840
and then there's a like button up here at the top.

165
00:12:13.840 --> 00:12:15.720
So if they just tap on that thumbs up,

166
00:12:16.320 --> 00:12:20.440
they've liked the page and they've become a follower with one tap.

167
00:12:21.040 --> 00:12:24.560
And then when you post content in the future that that they will now be

168
00:12:24.560 --> 00:12:27.800
in that audience and following your page.

169
00:12:28.680 --> 00:12:32.440
So we'll get we're going to get to kind of best practices here.

170
00:12:32.480 --> 00:12:35.280
And I'm glad we're redoing this.

171
00:12:35.280 --> 00:12:39.360
This is something that we're continuing to continue to sharpen our skills at.

172
00:12:40.360 --> 00:12:43.880
And so I feel like this version, even if you've watched

173
00:12:43.880 --> 00:12:47.000
any of other training on Facebook ads, this one's going to be a lot more accurate

174
00:12:47.640 --> 00:12:50.040
just because it's so much has changed.

175
00:12:50.040 --> 00:12:53.360
The main thing, starting with the fact that this used to be called

176
00:12:53.360 --> 00:12:59.040
the Facebook Ads Manager and now it's called the Meta Ads Manager.

177
00:12:59.480 --> 00:13:02.760
I'll probably always call it the Facebook Ads Manager, but that's what it is.

178
00:13:04.240 --> 00:13:06.160
OK, so that's kind of just the high level overview.

179
00:13:06.160 --> 00:13:08.720
And then we're going to go down kind of into the each step.

180
00:13:08.720 --> 00:13:11.640
So we started with the the campaign level.

181
00:13:12.400 --> 00:13:16.040
And just for the sake of this tutorial, I'm going to just label these for you.

182
00:13:16.040 --> 00:13:18.160
You don't have to do this, but this will just help you.

183
00:13:19.760 --> 00:13:22.040
And we'll just say, like, ad set.

184
00:13:23.200 --> 00:13:28.400
And you don't need to name them this, but this will be my my origin story.

185
00:13:28.600 --> 00:13:30.520
Like, let's say it's going to be the 60 second

186
00:13:31.800 --> 00:13:33.040
video or something.

187
00:13:33.040 --> 00:13:34.320
There's just something to remember that by.

188
00:13:34.320 --> 00:13:37.800
So those are sort of my my little structure here.

189
00:13:37.800 --> 00:13:40.960
And I can obviously add more things to that in the future.

190
00:13:41.400 --> 00:13:47.440
Before you go any further, can you back up to how I get it, how I get into that?

191
00:13:48.520 --> 00:13:51.640
Like, I have my two different Facebook accounts.

192
00:13:51.640 --> 00:13:53.840
And when I went over to

193
00:13:55.160 --> 00:13:59.840
the meta and and clicked on add, it took me to Bound by Love.

194
00:14:00.960 --> 00:14:06.200
OK, yeah, so if you went here to menu and then over to add.

195
00:14:06.680 --> 00:14:09.640
Mm hmm. So let's click on that and see.

196
00:14:11.120 --> 00:14:13.520
So it may like have taken you straight into this.

197
00:14:13.520 --> 00:14:16.720
You could close this and then there should be a menu at the top here

198
00:14:17.040 --> 00:14:20.280
where you could jump between all your ad accounts.

199
00:14:21.040 --> 00:14:22.080
Do you see? I never did.

200
00:14:22.080 --> 00:14:26.200
I don't see the word campaign anywhere on. OK.

201
00:14:28.120 --> 00:14:30.400
We may have to take a look at one thing you can do,

202
00:14:30.400 --> 00:14:33.400
and I'll drop this link down here is

203
00:14:34.120 --> 00:14:37.760
if you go to Facebook dot com slash ads manager, I'll drop that in the chat.

204
00:14:37.920 --> 00:14:40.680
This this URL, just click on that.

205
00:14:40.680 --> 00:14:43.360
You should get back to a screen that looks kind of like this.

206
00:14:44.160 --> 00:14:45.760
OK, see if that works.

207
00:14:45.760 --> 00:14:48.080
And if not, we'll take a look, because if you're running into that,

208
00:14:48.080 --> 00:14:52.040
I'm sure someone else who's watching this in the future may have the same problem.

209
00:14:52.600 --> 00:15:00.040
OK. So, Amy, is that your business account or your regular Facebook account?

210
00:15:00.000 --> 00:15:02.000
It's my business account.

211
00:15:02.000 --> 00:15:03.000
Yeah.

212
00:15:03.000 --> 00:15:08.000
So I've got mine on a business account too, and I don't know how to do it.

213
00:15:08.000 --> 00:15:12.000
I'm doing it from your regular Facebook site, right, Bruce?

214
00:15:12.000 --> 00:15:16.000
Yeah, so you can, there's a couple ways to get to it.

215
00:15:16.000 --> 00:15:30.000
If you are in the business side, are you guys seeing something like, like this maybe? This right here?

216
00:15:30.000 --> 00:15:39.000
Or you're probably seeing like the, there could be a different screen. Let's see here, like this.

217
00:15:39.000 --> 00:15:43.000
That's, this is not center.

218
00:15:43.000 --> 00:15:48.000
Okay, maybe if you want to share your screen, you're welcome to do that.

219
00:15:48.000 --> 00:15:50.000
Yeah.

220
00:15:50.000 --> 00:15:54.000
I've forgotten how to share it.

221
00:15:54.000 --> 00:15:58.000
Okay, let's do this.

222
00:15:58.000 --> 00:16:06.000
Oh yeah, yeah, I found it. Okay, let's just see what you're seeing.

223
00:16:06.000 --> 00:16:14.000
I don't know where to go from that. I saved the screenshot, but how I get it to you I don't know so forget that.

224
00:16:14.000 --> 00:16:15.000
Okay.

225
00:16:15.000 --> 00:16:31.000
And there may be some like if you have a business account versus, you know, a personal. This is like if you're just starting for the first time you may have started setting up the business manager, which that is a different way to go.

226
00:16:32.000 --> 00:16:36.000
There's a whole lot more steps to make that work well.

227
00:16:36.000 --> 00:16:41.000
I you know I have run ads, the old way.

228
00:16:41.000 --> 00:16:47.000
Not currently right now, and maybe that's why it took me to where I already had ads.

229
00:16:47.000 --> 00:17:03.000
Okay, so you have ads running already well they're not ready I discontinued them but I under the old, you know, the old way I watched the other workshop in put set up three ads under one campaign.

230
00:17:03.000 --> 00:17:04.000
Okay.

231
00:17:04.000 --> 00:17:06.000
Gotcha.

232
00:17:06.000 --> 00:17:09.000
So,

233
00:17:09.000 --> 00:17:16.000
okay so are you able to get back to that screen, where I was.

234
00:17:16.000 --> 00:17:18.000
I mean, I didn't go anywhere.

235
00:17:18.000 --> 00:17:21.000
Okay.

236
00:17:21.000 --> 00:17:29.000
Let's see here.

237
00:17:29.000 --> 00:17:31.000
So,

238
00:17:31.000 --> 00:17:35.000
you can let me share this screen here.

239
00:17:35.000 --> 00:17:40.000
If you guys, if you, if you click up here, there's a switch account button.

240
00:17:40.000 --> 00:17:59.000
Oh, you don't even on the screen, but if you go to this you should be able to see kind of all of the accounts I'm into like a Bruce one right now I can click a novo, and it reloads it as like a business page.

241
00:17:59.000 --> 00:18:03.000
And then, let's see.

242
00:18:03.000 --> 00:18:06.000
I think you can have all my accounts in here.

243
00:18:06.000 --> 00:18:08.000
Some of these are really old.

244
00:18:08.000 --> 00:18:12.000
So,

245
00:18:12.000 --> 00:18:17.000
I'll have to see what if you want to share your screen in a minute.

246
00:18:17.000 --> 00:18:22.000
Let's go back to this.

247
00:18:22.000 --> 00:18:26.000
Are you seeing this.

248
00:18:26.000 --> 00:18:31.000
Because I know some people have seen this before.

249
00:18:32.000 --> 00:18:37.000
Yeah.

250
00:18:37.000 --> 00:18:39.000
No.

251
00:18:39.000 --> 00:18:50.000
If y'all can walk me through how to share my screen. Yeah, that's just like, are you give you hit like those a share screen button, like a green share screen button.

252
00:18:50.000 --> 00:18:53.000
Oh share content. Okay. Are you on an iPad.

253
00:18:53.000 --> 00:18:57.000
I'm on my Mac.

254
00:18:57.000 --> 00:19:17.000
If you hit share screen and then there should be like another blue share button underneath that, and I need to shop some mine.

255
00:19:17.000 --> 00:19:23.000
Now,

256
00:19:24.000 --> 00:19:31.000
I can see share content but it doesn't give me anything to do on that.

257
00:19:31.000 --> 00:19:35.000
There should be like a.

258
00:19:35.000 --> 00:19:39.000
Yeah, there's just like a.

259
00:19:39.000 --> 00:19:45.000
Let me, let me jump here.

260
00:19:45.000 --> 00:19:55.000
There is like a. If you want to just watch this, some point I'll just drop this in this is just a little zoom tutorial I made last week.

261
00:19:55.000 --> 00:20:00.000
Okay, that will actually show you where the button isn't it if you're not seeing that then it may be a different.

262
00:20:00.000 --> 00:20:03.000
Keep going, though, because I can come back.

263
00:20:03.000 --> 00:20:04.000
No problem.

264
00:20:04.000 --> 00:20:08.000
I can try and share my screen if someone wants to have a go at that one.

265
00:20:08.000 --> 00:20:11.000
I think I know how to do that.

266
00:20:11.000 --> 00:20:15.000
Are you having the same issues that you're not seeing?

267
00:20:15.000 --> 00:20:20.000
I'm in my method business suit.

268
00:20:20.000 --> 00:20:23.000
Is that the right place I'm supposed to be?

269
00:20:23.000 --> 00:20:26.000
Yeah, that's not too bad.

270
00:20:26.000 --> 00:20:32.000
So what you'll do is...

271
00:20:32.000 --> 00:20:34.000
Yeah, so you can create ads here.

272
00:20:34.000 --> 00:20:36.000
I wouldn't because it's just a little bit...

273
00:20:36.000 --> 00:20:38.000
How do I get out of that to the place where you work?

274
00:20:38.000 --> 00:20:41.000
I think you can click on the little gear.

275
00:20:41.000 --> 00:20:42.000
Yeah.

276
00:20:42.000 --> 00:20:44.000
Hit all tools there.

277
00:20:44.000 --> 00:20:46.000
All tools.

278
00:20:46.000 --> 00:20:49.000
And then it's going to be...

279
00:20:49.000 --> 00:20:53.000
If you scroll, I think it's scrolling down a little bit here.

280
00:20:53.000 --> 00:20:59.000
Yeah, there should be an ads manager right there.

281
00:20:59.000 --> 00:21:04.000
Ads manager.

282
00:21:04.000 --> 00:21:06.000
Then you should be looking at kind of what I'm looking at.

283
00:21:06.000 --> 00:21:07.000
Yeah.

284
00:21:07.000 --> 00:21:08.000
Perfect.

285
00:21:08.000 --> 00:21:09.000
It's my old stuff.

286
00:21:09.000 --> 00:21:10.000
Yes.

287
00:21:10.000 --> 00:21:11.000
Yeah.

288
00:21:11.000 --> 00:21:12.000
Cool.

289
00:21:12.000 --> 00:21:13.000
So that's another way.

290
00:21:13.000 --> 00:21:17.000
It just depends on how you got your account configured.

291
00:21:18.000 --> 00:21:22.000
And then here you can actually choose the ad account up there if you have

292
00:21:22.000 --> 00:21:25.000
multiple ones.

293
00:21:25.000 --> 00:21:26.000
Yeah, you just have the one.

294
00:21:26.000 --> 00:21:27.000
So that's fine.

295
00:21:27.000 --> 00:21:29.000
But everything you create in the other view,

296
00:21:29.000 --> 00:21:33.000
if you did create it the wrong way or you use the other view to create it

297
00:21:33.000 --> 00:21:35.000
and you come over here, it's all the same thing.

298
00:21:35.000 --> 00:21:39.000
They're just kind of different views of the same...

299
00:21:39.000 --> 00:21:40.000
Yeah.

300
00:21:40.000 --> 00:21:41.000
Cool.

301
00:21:41.000 --> 00:21:46.000
So I can do the ads campaign in here by creating a new one.

302
00:21:46.000 --> 00:21:47.000
Right.

303
00:21:47.000 --> 00:21:48.000
Yeah.

304
00:21:48.000 --> 00:21:52.000
I'll do that again.

305
00:21:52.000 --> 00:21:53.000
We go to...

306
00:21:53.000 --> 00:21:58.000
Yeah, so we'll go back up to this level.

307
00:21:58.000 --> 00:22:04.000
So let me jump back to...

308
00:22:04.000 --> 00:22:08.000
So yeah, if you're on this screen, I'll just leave it up here.

309
00:22:08.000 --> 00:22:10.000
We're going to hit the green create.

310
00:22:10.000 --> 00:22:14.000
And then you'll go to the engagement and then just scroll down and change it

311
00:22:14.000 --> 00:22:18.000
to page likes.

312
00:22:18.000 --> 00:22:20.000
Cool.

313
00:22:20.000 --> 00:22:21.000
So I'll create that.

314
00:22:21.000 --> 00:22:24.000
I think I may have deleted my tab I had open.

315
00:22:24.000 --> 00:22:27.000
So we'll go with this.

316
00:22:27.000 --> 00:22:32.000
Okay, so campaign, ad set, ad.

317
00:22:32.000 --> 00:22:36.000
We'll go down into...

318
00:22:37.000 --> 00:22:41.000
We did kind of went through the Facebook or the campaign level here.

319
00:22:41.000 --> 00:22:45.000
And so this all should be fine.

320
00:22:45.000 --> 00:22:47.000
And then I'm going to go to the ad set.

321
00:22:47.000 --> 00:22:50.000
So the ad set is where we're going to actually set the budget.

322
00:22:50.000 --> 00:22:54.000
So we'd recommend doing everything at $5 a day.

323
00:22:54.000 --> 00:22:57.000
It doesn't matter like how big you want to scale it.

324
00:22:57.000 --> 00:23:01.000
Just start at five and let Facebook start to learn some of this.

325
00:23:01.000 --> 00:23:06.000
And then what we recommend is if it's working well and you want to go

326
00:23:06.000 --> 00:23:11.000
bigger, you can either just leave it at $5 a day,

327
00:23:11.000 --> 00:23:15.000
or you can start to add $5 every three or four days.

328
00:23:15.000 --> 00:23:19.000
It's not a precise thing, but you can just leave it a couple of days

329
00:23:19.000 --> 00:23:22.000
and then add $5, leave it a few days, add $5.

330
00:23:22.000 --> 00:23:24.000
And you can slowly work your way up.

331
00:23:24.000 --> 00:23:28.000
What you don't want to do is have it at $5 and then come in here and make it

332
00:23:28.000 --> 00:23:30.000
50 the next day.

333
00:23:30.000 --> 00:23:33.000
Facebook just sees like, oh, that was a big change.

334
00:23:33.000 --> 00:23:35.000
Like let's start everything over from scratch.

335
00:23:35.000 --> 00:23:38.000
So it starts all your learning over from scratch and you'll waste a lot of

336
00:23:38.000 --> 00:23:40.000
money.

337
00:23:40.000 --> 00:23:42.000
Especially if you go to 50 and then you're like, oh my gosh,

338
00:23:42.000 --> 00:23:43.000
the ads aren't working.

339
00:23:43.000 --> 00:23:44.000
And then you drop it back down to five.

340
00:23:44.000 --> 00:23:50.000
You're just basically like starting at zero as far as the learning goes.

341
00:23:50.000 --> 00:23:56.000
That's kind of a cool hack that I learned from one of my ads coaches.

342
00:23:57.000 --> 00:24:02.000
So $5, ratchet it up to $50 kind of every couple of days,

343
00:24:02.000 --> 00:24:04.000
all the way to when you get to 50.

344
00:24:04.000 --> 00:24:08.000
And then every few days you can increase it by, I think it's like 20%.

345
00:24:08.000 --> 00:24:11.000
So you'd go from 50 to 60.

346
00:24:11.000 --> 00:24:13.000
So you'd add $10 and then so forth.

347
00:24:13.000 --> 00:24:15.000
Just keep adding about 10 to 20%.

348
00:24:15.000 --> 00:24:18.000
You just don't want to change more than that.

349
00:24:18.000 --> 00:24:20.000
Is that per day, Bruce?

350
00:24:20.000 --> 00:24:21.000
Per day, yeah.

351
00:24:21.000 --> 00:24:25.000
Like you're paying 50 or $60 a day for a month?

352
00:24:26.000 --> 00:24:27.000
Yeah.

353
00:24:27.000 --> 00:24:28.000
A huge amount.

354
00:24:28.000 --> 00:24:30.000
So you don't want to do it.

355
00:24:30.000 --> 00:24:33.000
You're going to do it to make sure it is a good amount,

356
00:24:33.000 --> 00:24:37.000
but I wouldn't do that just to get followers.

357
00:24:37.000 --> 00:24:40.000
Like a $5 or $10 a day is probably fine.

358
00:24:40.000 --> 00:24:43.000
And you would turn it on for like a week or two,

359
00:24:43.000 --> 00:24:46.000
get thousand plus followers and then turn it off.

360
00:24:46.000 --> 00:24:49.000
You don't have to leave it running 24 seven,

361
00:24:49.000 --> 00:24:51.000
but we'll get to this in other trainings.

362
00:24:51.000 --> 00:24:54.000
But if you have, for example,

363
00:24:54.000 --> 00:24:55.000
you're wanting to promote a book,

364
00:24:55.000 --> 00:24:58.000
let's say you've written a book or you've done a course.

365
00:24:58.000 --> 00:25:00.000
This would be a great example.

366
00:25:00.000 --> 00:25:12.000
For example, I know Mara has a course that she's wanting to promote like, and it's finished you have a page you want to send people to you would actually do a different kind of campaign you wouldn't want to use a light campaign but you would send

367
00:25:12.000 --> 00:25:22.000
people to a conversion campaign, and then you may be spending $50 but let's say like to you selling $100 course.

368
00:25:22.000 --> 00:25:35.000
You only have to sell one of those courses every two days to break even. So as long as you're doing that you can actually profitably scale this to where you're actually making money you're not, you may be spending hundreds of dollars a day with

369
00:25:35.000 --> 00:25:40.000
Facebook, but every time you get Facebook $1 they give you back to.

370
00:25:40.000 --> 00:25:44.000
Right, so then, then it's just a game of how much money can we get Facebook.

371
00:25:44.000 --> 00:25:45.000
Yeah.

372
00:25:45.000 --> 00:25:55.000
So, it's a pretty cool concept and again this is getting into some more advanced things of how to leverage the digital landscape.

373
00:25:55.000 --> 00:26:03.000
But this is one of the most powerful tools to learn, and I highly recommend as a creator, or even a business owner, we're recommending everybody.

374
00:26:03.000 --> 00:26:10.000
Anyone who's a founder business owner creator, take the time to learn some of this because if you think about it.

375
00:26:10.000 --> 00:26:17.000
This will allow you to start any new idea and make sure you're getting a lot of traffic to it quickly.

376
00:26:17.000 --> 00:26:25.000
And if you especially if you have a product to sell, which we will be doing some trainings like that and later on.

377
00:26:25.000 --> 00:26:31.000
If you have a course to sell or you're running a challenge or you're running. You want to sell a book.

378
00:26:31.000 --> 00:26:34.000
You have something where people can trade.

379
00:26:34.000 --> 00:26:49.000
You know, they can pay for something that way it's actually making money, then the only reason you charge people for that course or whatever is so that you can pay for the ads, so you can pay spend more so you can sell more products so.

380
00:26:49.000 --> 00:27:03.000
Don't think of it as like just money out the door like it's actually more of an investment to get Facebook to get people to buy stuff so again, you could, it's very easy to lose money on Facebook, don't get me wrong.

381
00:27:03.000 --> 00:27:14.000
It's not like you just turn it on and now like things are doubling your money, and you have to check it every day because if stuff stops working or the people get tired of seeing your ad.

382
00:27:14.000 --> 00:27:26.000
You can actually start losing money on it and you don't want to be spending hundreds of dollars a day and stop making money if that makes sense. So, anyway, the beginning we're not going to be making money not unless we have a course.

383
00:27:26.000 --> 00:27:32.000
Right. A course or one or something to sell. Yeah, yeah, something. Yeah.

384
00:27:32.000 --> 00:27:44.000
So, we'll get into that for this particular example that was will probably do that as like some different trainings for that but so think of it just five $10 a day.

385
00:27:44.000 --> 00:27:58.000
It's more about just getting familiar with Facebook ads at this point and just getting people who don't know you to start following you to take some sort of action as it or a step towards you that's that's all we're looking for at this first stage.

386
00:27:59.000 --> 00:28:11.000
So, it is a way to quickly get five to 10,000 people in your audience on Facebook because you can just leave these ads on for a little bit, and keep promoting it.

387
00:28:12.000 --> 00:28:21.000
So, ad set level is where we will set like audiences here and we'll also set location so you're going to want to do.

388
00:28:21.000 --> 00:28:31.000
You don't necessarily need to do it by city you want to do this by by country so I'm going to do United.

389
00:28:31.000 --> 00:28:35.000
So let's see here so this will be everybody in the US.

390
00:28:35.000 --> 00:28:55.000
So just looking at this we have 18 to 65 plus, we potentially could put whatever ad we're about to send and I'll zoom in here into almost 100, 187 million people just in the US that we could put this ad in front of.

391
00:28:55.000 --> 00:29:11.000
So, obviously you're going to have like a lot of for $5 a day you're going to take you forever to reach those people so we don't want to send it to, you know, all 187 million people we want to send it to the few hundred thousand that are in like relevant

392
00:29:11.000 --> 00:29:13.000
to what you're doing.

393
00:29:14.000 --> 00:29:28.000
So, we'll talk here about how to actually define this audience, because before we used to be able to go like said to this detail targeting, and you could do things like young mothers.

394
00:29:28.000 --> 00:29:30.000
So I think you can target that.

395
00:29:30.000 --> 00:29:35.000
Except it wasn't working quite as well.

396
00:29:35.000 --> 00:29:39.000
You could do something that's like,

397
00:29:39.000 --> 00:29:51.000
these are still have changed a little bit. This is a different after you pick a different example but like this people who are like interested in motherhood so at least this is, and then you could target women, for example, if you're doing moms.

398
00:29:51.000 --> 00:29:55.000
I think you used to be able to do like

399
00:29:55.000 --> 00:30:00.000
you used to be able to do like mothers with kids that are

400
00:30:00.000 --> 00:30:03.420
or one to five years old, like you could get really specific.

401
00:30:03.860 --> 00:30:05.940
It doesn't look like you have that option anymore.

402
00:30:05.940 --> 00:30:07.380
They've really cut this back.

403
00:30:07.500 --> 00:30:12.620
Um, this was the example I used to use, but you could say, um, let's say like

404
00:30:12.780 --> 00:30:16.340
I'm a, um, a pet owner or something.

405
00:30:16.340 --> 00:30:18.260
And I want to put this, you know, this is a different example.

406
00:30:18.260 --> 00:30:22.200
Say I have a product I'm selling for people who, you know, who have a dog.

407
00:30:22.700 --> 00:30:25.140
I could target people who have a pet, because that would at least

408
00:30:25.140 --> 00:30:27.860
would be a little bit more relevant or people who like, or know what

409
00:30:27.860 --> 00:30:30.660
PetSmart is, um, or Petco or something.

410
00:30:30.660 --> 00:30:34.660
So that person probably, um, Facebook knows that they're,

411
00:30:34.700 --> 00:30:36.220
they potentially have a dog.

412
00:30:36.220 --> 00:30:40.940
So at least that's getting it into a sub group of that 187 million.

413
00:30:41.500 --> 00:30:45.700
Um, cause you want to get this as small, small as you can, but it's, but it

414
00:30:45.700 --> 00:30:48.620
needs to be big enough that you don't run out of budget, so it can't be like

415
00:30:48.660 --> 00:30:50.780
10,000 people that that's not going to work.

416
00:30:50.780 --> 00:30:53.720
You need to get a few hundred thousand is what we would say and

417
00:30:53.720 --> 00:30:55.260
try to get around a million.

418
00:30:55.420 --> 00:30:59.060
Um, but you don't want to be into 5 million or 10 million or so,

419
00:30:59.220 --> 00:31:01.020
you know, with such a small budget.

420
00:31:01.820 --> 00:31:05.580
Um, and again, a lot of different tactics on this, I'm just teaching

421
00:31:05.580 --> 00:31:10.260
kind of the very sort of beginning, uh, pieces of this sort of where

422
00:31:10.260 --> 00:31:11.420
we would recommend starting.

423
00:31:11.940 --> 00:31:14.860
Um, so here's what's really cool.

424
00:31:14.980 --> 00:31:19.060
And here's what we recommend for this example is we're going to go over to,

425
00:31:19.300 --> 00:31:24.340
um, uh, audiences here and you can actually create, I'm going to get out of

426
00:31:24.380 --> 00:31:27.860
this and you can go over to, um, audiences.

427
00:31:29.420 --> 00:31:34.500
Hopefully everybody can get to that and I'll drop a link here as well.

428
00:31:35.180 --> 00:31:40.180
Um, you cannot knit that niche down to Christians, uh, Laura.

429
00:31:40.180 --> 00:31:43.660
So that's, that's kind of what's changed the last few months.

430
00:31:44.260 --> 00:31:48.460
You used to be able to say like people who like Jesus, people who like Bill

431
00:31:48.460 --> 00:31:51.740
Johnson, people who like Graham cook, and you could just build this amazing

432
00:31:52.020 --> 00:31:52.660
audience.

433
00:31:53.060 --> 00:31:56.820
And yeah, it was so, it was so easy because you could just, and like, think

434
00:31:56.820 --> 00:31:57.980
about it for kingdom messengers.

435
00:31:57.980 --> 00:32:01.580
We could just target people who were Christians who were also interested in

436
00:32:01.580 --> 00:32:04.700
blogging and creating content or authors.

437
00:32:04.700 --> 00:32:04.980
Right.

438
00:32:05.380 --> 00:32:08.300
So now we've, now we've kind of changed all that around.

439
00:32:08.780 --> 00:32:11.220
Um, any idea why they changed it?

440
00:32:11.220 --> 00:32:11.740
Do you know?

441
00:32:12.180 --> 00:32:16.780
Um, it's just privacy, I guess people probably abused it.

442
00:32:17.500 --> 00:32:17.900
Okay.

443
00:32:18.900 --> 00:32:26.020
Um, this is a really good example because I have, let me see if I can click on this

444
00:32:26.020 --> 00:32:26.660
button here.

445
00:32:27.100 --> 00:32:32.020
Um, so when you're first creating audience, you may see this the very first

446
00:32:32.020 --> 00:32:32.460
time.

447
00:32:33.100 --> 00:32:40.740
Um, and so what we can do here is create a, a custom audience, um, that is unique

448
00:32:40.740 --> 00:32:42.980
to your specific account.

449
00:32:43.220 --> 00:32:48.300
And so what this does is you can actually use sources, um, like video, for

450
00:32:48.300 --> 00:32:48.740
example.

451
00:32:48.740 --> 00:32:54.900
So what you can say is, Hey, if this person has watched, um, 50% of one of my

452
00:32:54.900 --> 00:32:58.460
videos, like the, they should be included in my audience.

453
00:32:58.900 --> 00:33:01.740
Um, cause you probably have a lot of people who are watching stuff, but not

454
00:33:01.740 --> 00:33:02.500
engaging yet.

455
00:33:02.500 --> 00:33:03.380
They're just viewing.

456
00:33:03.580 --> 00:33:06.980
Um, and we're helping them want to take that next step to have them engage or

457
00:33:06.980 --> 00:33:07.980
start to follow you.

458
00:33:08.580 --> 00:33:15.100
Uh, you can also save people, um, you know, uh, visited your Instagram

459
00:33:15.100 --> 00:33:15.540
account.

460
00:33:15.540 --> 00:33:19.340
So if they just went to your profile or if they just went to your Facebook page,

461
00:33:19.660 --> 00:33:22.580
they could be included in that audience because that's, you can imagine if they

462
00:33:22.620 --> 00:33:26.900
took the time to click on your profile and they got to that page, better chance

463
00:33:26.900 --> 00:33:30.820
that they're probably a good fit than someone who just scrolled on past and

464
00:33:30.820 --> 00:33:31.940
didn't, didn't do that.

465
00:33:32.260 --> 00:33:36.300
So you get kind of specific, so we can use these things and that's where posting

466
00:33:36.340 --> 00:33:42.060
your long form content weekly on Facebook is so helpful because now you've got a

467
00:33:42.060 --> 00:33:48.420
massive data resource you can use to help get in front of the right people.

468
00:33:48.420 --> 00:33:51.700
Because every time you do a post, it's potentially helping build that

469
00:33:51.820 --> 00:33:53.420
audience up a little bit.

470
00:33:54.020 --> 00:33:56.620
Um, I don't know if anyone had a question there.

471
00:33:58.180 --> 00:33:58.420
Okay.

472
00:33:58.420 --> 00:33:59.380
I thought I heard something.

473
00:33:59.500 --> 00:33:59.660
Okay.

474
00:33:59.660 --> 00:34:00.900
I'm just going to mute then.

475
00:34:01.420 --> 00:34:05.060
Um, so for this one, I'm going to choose video.

476
00:34:05.500 --> 00:34:09.620
We'll start with this audience and I can choose like people who watched, you

477
00:34:09.620 --> 00:34:14.340
know, 25% of my video or more depends on how like aggressive, if they're longer

478
00:34:14.340 --> 00:34:19.340
videos, you know, you could do, um, you know, less times if they're watching a

479
00:34:19.340 --> 00:34:23.820
minute or so, in my opinion, they're probably more interested and then you

480
00:34:23.820 --> 00:34:27.219
can choose, um, which videos you want to use.

481
00:34:27.219 --> 00:34:30.739
So let me jump over to, um, posture again.

482
00:34:31.100 --> 00:34:38.179
So here, March 13th, 6, 27, 13, um, I can choose all of these, um, if I want,

483
00:34:39.020 --> 00:34:40.780
and you do need to choose specific.

484
00:34:40.820 --> 00:34:44.900
So these are all the three second views, but I'm just adding all the videos and

485
00:34:44.900 --> 00:34:49.500
you can actually just keep going to each page and add as many of these as you want.

486
00:34:50.219 --> 00:34:56.020
Um, so that will just create, let's say like all those, um, videos and we hit

487
00:34:56.020 --> 00:34:59.780
confirm and now Facebook is going to be able to see all of my videos.

488
00:35:00.000 --> 00:35:01.620
book would say, okay, and retention.

489
00:35:01.620 --> 00:35:03.600
Like how far back do you want to go for these pieces?

490
00:35:03.600 --> 00:35:07.180
If they watched it six months ago, they can be part of this audience, right?

491
00:35:07.320 --> 00:35:08.580
They're probably a good chance.

492
00:35:08.580 --> 00:35:10.120
They were still know who you are.

493
00:35:10.120 --> 00:35:10.980
It's still relevant.

494
00:35:11.320 --> 00:35:12.720
So three 65 is fine.

495
00:35:13.180 --> 00:35:16.000
Um, when you get to like selling a product, you probably want something

496
00:35:16.000 --> 00:35:19.340
a like 30 days retention, because people aren't going to remember that they

497
00:35:19.340 --> 00:35:23.040
looked at your product six months ago, but they may remember, you know, a week

498
00:35:23.040 --> 00:35:29.160
or two ago, and we'll name this like posture, you know, watched 25%.

499
00:35:29.660 --> 00:35:36.640
Uh, videos, uh, you know, um, last three 65 or something days.

500
00:35:37.620 --> 00:35:39.900
So again, this is just whatever you want to name it here.

501
00:35:40.460 --> 00:35:44.940
Um, you can come back here and hit edit videos again and keep adding more to it.

502
00:35:45.460 --> 00:35:48.700
Um, there's a lot of videos here, so I could, I could keep going with it.

503
00:35:49.060 --> 00:35:54.120
Um, and so this would be one particular audience we could show content to.

504
00:35:54.740 --> 00:35:57.520
So now I'm going to let this populate.

505
00:35:57.520 --> 00:36:05.540
It's going to take a second, but, um, this will also show you, um, how many

506
00:36:05.540 --> 00:36:07.600
people roughly are in that audience.

507
00:36:07.600 --> 00:36:11.020
So it's, if it's below a thousand, it's just going to say below a thousand.

508
00:36:11.020 --> 00:36:13.380
It's not going to tell you exactly who that is.

509
00:36:13.940 --> 00:36:17.140
So, especially when you're starting, you may not have like tens of

510
00:36:17.140 --> 00:36:18.820
thousands of people in this list.

511
00:36:19.380 --> 00:36:23.680
Um, so what you can do is then go kind of a step further and you can say, Hey,

512
00:36:23.680 --> 00:36:27.500
here's, here's people that are watching my videos, you telling Facebook, Hey,

513
00:36:28.120 --> 00:36:32.000
people go find all the people that are watching my videos that

514
00:36:32.000 --> 00:36:33.280
have watched at least 25%.

515
00:36:33.300 --> 00:36:33.480
Okay.

516
00:36:33.480 --> 00:36:34.440
Take those audience.

517
00:36:35.160 --> 00:36:39.320
And then you can tell Facebook, go find me more people like these.

518
00:36:40.200 --> 00:36:41.240
It's it sounds simple.

519
00:36:41.240 --> 00:36:41.840
And that's all it is.

520
00:36:42.040 --> 00:36:44.000
And we call it a lookalike audience.

521
00:36:44.280 --> 00:36:50.080
So we say, Hey, go get people who look like these people who watch 25%.

522
00:36:50.560 --> 00:36:53.880
And now look, Facebook knows who's following Graham cook.

523
00:36:53.880 --> 00:36:55.520
They know who's liking bill Johnson.

524
00:36:55.520 --> 00:36:57.780
They just turn that feature off for ad manager.

525
00:36:57.780 --> 00:37:01.140
So they know how to get the right content, the right people.

526
00:37:01.620 --> 00:37:05.540
So you just have to kind of use some of these extra tools to get around, just

527
00:37:05.540 --> 00:37:09.420
being able to select that, um, as far as like choosing a Christian audience.

528
00:37:09.420 --> 00:37:14.720
So we click on this, um, here, and I think you can click, like you can

529
00:37:14.720 --> 00:37:17.540
check the audience you want to use and you can say, create lookalike.

530
00:37:18.640 --> 00:37:22.900
So now it's going to say like, let's do a lookalike, um, for people.

531
00:37:22.900 --> 00:37:24.580
And we'll do the, just do the United States.

532
00:37:24.880 --> 00:37:26.200
And I would do this by country.

533
00:37:26.200 --> 00:37:30.200
You don't necessarily want to stack like us, Canada, Australia, New Zealand.

534
00:37:30.200 --> 00:37:33.080
You don't want to stack a bunch of audiences, just pick one.

535
00:37:33.700 --> 00:37:39.520
Um, and we're going to call this Pete, you know, 1% of the U S of

536
00:37:39.520 --> 00:37:41.680
people who watched 25% or more.

537
00:37:42.120 --> 00:37:47.740
And you can see now, look at this 2.7 million people.

538
00:37:47.760 --> 00:37:51.760
We could put it in front of that's Facebook saying, Hey, I see your

539
00:37:51.760 --> 00:37:53.240
thousand people that watch this.

540
00:37:53.300 --> 00:37:58.180
I can get you 2.7 million people that I, that Facebook things with all

541
00:37:58.180 --> 00:38:01.220
their fancy algorithms that they can get that are going to be similar

542
00:38:01.220 --> 00:38:03.340
to that, um, to, to your audience.

543
00:38:04.080 --> 00:38:05.540
So it's pretty cool.

544
00:38:05.540 --> 00:38:08.180
So hopefully you guys are kind of catching like the possibilities here

545
00:38:08.180 --> 00:38:12.580
of like, you just need this small sampling of, of data and then Facebook

546
00:38:12.580 --> 00:38:16.900
will extrapolate that data to all their audience and say, okay, I think

547
00:38:16.900 --> 00:38:18.300
I can get this in front of more people.

548
00:38:19.000 --> 00:38:23.280
Um, and this is why the more content you're doing, the more data you're

549
00:38:23.280 --> 00:38:25.680
going to have, the bigger you can make this.

550
00:38:26.120 --> 00:38:28.460
Um, so, so those videos are very, very helpful.

551
00:38:28.460 --> 00:38:30.420
So I'm gonna go ahead and just do this.

552
00:38:30.420 --> 00:38:33.120
We're going to call it, um, us.

553
00:38:33.120 --> 00:38:38.540
Now you'll see, I'll have a lookalike, um, audience up there and I have the posture.

554
00:38:38.540 --> 00:38:41.520
So there's the posture one and lookalikes and it's, and it's

555
00:38:41.520 --> 00:38:46.140
busy populating that, um, and we'll leave that there.

556
00:38:46.140 --> 00:38:51.540
So I'm going to come back to my ads manager and click up here

557
00:38:52.120 --> 00:38:53.540
and go back to ads manager.

558
00:38:55.380 --> 00:38:59.320
And, um, here is the count we were working on here.

559
00:39:01.860 --> 00:39:08.300
Now it's a new page likes, and I'm going to say, um, go back to edit and you'll

560
00:39:08.300 --> 00:39:10.320
see this little edit button down there.

561
00:39:10.820 --> 00:39:13.660
Um, you can either click on it and it will open that campaign.

562
00:39:14.260 --> 00:39:18.140
Um, but let me, it's not letting me zoom in here.

563
00:39:18.720 --> 00:39:24.180
Um, but you click a little edit icon there and it will bring it back to the

564
00:39:24.180 --> 00:39:26.200
screen we've kind of started with at the beginning.

565
00:39:27.160 --> 00:39:34.560
And so now when I go to ad sets and I choose the, the posture page here and I

566
00:39:34.560 --> 00:39:41.560
leave my $5 and I go to custom audiences, I should see, um, that new lookalike

567
00:39:41.560 --> 00:39:43.340
audience, um, in here.

568
00:39:43.340 --> 00:39:48.620
So if I get a lookalike, um, see here, uh, there's posture, there's a, there's

569
00:39:48.620 --> 00:39:51.980
a lot in here, so I won't go and find the exact one, but you would find it in,

570
00:39:52.140 --> 00:39:55.580
in here and you can say, Hey, use this audience.

571
00:39:55.980 --> 00:39:59.220
And that's where that 1.9 to 2.2 million is going to come in.

572
00:40:00.000 --> 00:40:19.000
And in the US, and then you've kind of got your targeting set up so you said now we've created the audience. And now over here, we're, we're creating an ad set that's going to take a bunch of videos or ads and like push them in front of those that audience.

573
00:40:19.000 --> 00:40:22.000
So,

574
00:40:22.000 --> 00:40:26.000
I don't think Facebook hates Christians, but they do.

575
00:40:26.000 --> 00:40:31.000
They are making it much more difficult for people to promote stuff for sure.

576
00:40:31.000 --> 00:40:35.000
Since I came in late Would you mind showing me your ad.

577
00:40:35.000 --> 00:40:44.000
You said it was something that had to do with getting people to like your page. Yeah, we're gonna so your ad is just going to be your origin story.

578
00:40:44.000 --> 00:41:00.000
Okay, super easy so the origin story video Lindsay did, if you didn't watch that like go back watch that create a 60 to 90 second version of that. And then this is that video is what you're going to show as your ad.

579
00:41:00.000 --> 00:41:11.000
So, at this point we're just going to do the, we're kind of, we're easing into the ad which is the next piece here and I'll show you that.

580
00:41:11.000 --> 00:41:13.000
So,

581
00:41:13.000 --> 00:41:18.000
we set this up, everything else is automatic placements.

582
00:41:18.000 --> 00:41:22.000
And you can leave everything sort of blank, the way I've got it here.

583
00:41:22.000 --> 00:41:33.000
Okay, so I'm trying to skim this make sure, and the other thing we're doing on the schedule I think I may have skipped this but we're just letting it go daily forever.

584
00:41:33.000 --> 00:41:37.000
And what we'll do is we'll manually turn it off and turn it back on.

585
00:41:37.000 --> 00:41:50.000
It just tends to work more efficiently because Facebook just sees us as something that can continue to grow and get smarter with, whereas if you said like hey just run it for three days and stop it like it doesn't, I guess it doesn't really incentivize

586
00:41:50.000 --> 00:41:53.000
it to really try that hard.

587
00:41:54.000 --> 00:42:03.000
I'm talking about it like it's a person that you have to motivate really well, but that's, that's like what we found works, works well. $5, leave it daily.

588
00:42:03.000 --> 00:42:05.000
Don't set an end date.

589
00:42:05.000 --> 00:42:15.000
And then just pause it, you know, as needed. When you when you don't want to do it and pausing it and starting it is one click I'll show you where to do that.

590
00:42:15.000 --> 00:42:16.000
Cool.

591
00:42:17.000 --> 00:42:32.000
Let's jump over to the ad, and we'll actually build out this ad here. So I'm going to call this my like origin story, you know, 60 seconds, you know, I don't know, version one or something so I've had like multiple versions I could come in here and duplicate

592
00:42:32.000 --> 00:42:36.000
it, but not gonna do that right now.

593
00:42:36.000 --> 00:42:40.000
Going down here we'll go to media.

594
00:42:40.000 --> 00:42:44.000
And I'm going to just, let's see if I can clear all this so we start fresh.

595
00:42:44.000 --> 00:42:51.000
Cool. So, we'll click add media here and this is where we can actually upload a video.

596
00:42:51.000 --> 00:43:01.000
So we will go here and you can either pick a video, let's say you've shared your origin story on your page, you can go to page videos.

597
00:43:01.000 --> 00:43:16.000
And this will show every video you've ever uploaded to your page is all the posture videos, and I can just choose this and this will just take that video and place it in as the ad, so you don't have to upload anything you can just pull it from your page and use it.

598
00:43:16.000 --> 00:43:28.000
But if you want to just upload something here you can just click upload, and then go and grab that that file from your computer so I will find.

599
00:43:28.000 --> 00:43:35.000
I think this is going to be in, I need to go up a level here.

600
00:43:35.000 --> 00:43:41.000
Posture I think it was like season two

601
00:43:41.000 --> 00:43:45.000
ads. There we go, Instagram.

602
00:43:45.000 --> 00:43:54.000
So we have this uploaded but I'm going to show you the whole step so I'm sending this is the actually the original one that we did, you know, like a year or so ago.

603
00:43:54.000 --> 00:43:59.000
It's still pretty good.

604
00:43:59.000 --> 00:44:11.000
So it's going to upload, and then it's going to show up right here so it tried to populate this with my page information so I'm just selecting all the text here and I'm going to delete it so while it's uploading.

605
00:44:12.000 --> 00:44:17.000
You can keep kind of working on the ad here so I'm going to say,

606
00:44:17.000 --> 00:44:22.000
you know, you want to just say like one sentence here.

607
00:44:22.000 --> 00:44:33.000
See how I learned how to take a daily posture of peace.

608
00:44:34.000 --> 00:44:37.000
It's her thing you guys would be able to write your own.

609
00:44:37.000 --> 00:44:53.000
But I normally have her like write that text for this it's her podcast, but something like this like see I learned to take the question piece, and I never, you know, or, or

610
00:44:53.000 --> 00:44:55.000
something about.

611
00:44:55.000 --> 00:45:01.000
I never have anxiety again or how I how I

612
00:45:00.000 --> 00:45:11.040
overcame anxiety by taking, you know, on a daily posture of peace, something like that.

613
00:45:11.040 --> 00:45:14.340
And so it's just a little bit of intro text there, and then the video is going to be right

614
00:45:14.340 --> 00:45:15.340
underneath it.

615
00:45:15.340 --> 00:45:20.440
So it's, it's just there to add, you don't necessarily need to write paragraphs of text

616
00:45:20.440 --> 00:45:21.440
there.

617
00:45:21.440 --> 00:45:27.840
This trend has also changed, there's other tactics where people will have you write enormous

618
00:45:27.840 --> 00:45:29.760
amount of content.

619
00:45:29.760 --> 00:45:31.920
And maybe I'll put like the praying hands or something.

620
00:45:31.920 --> 00:45:35.600
So if you can add an emoji or something, it just adds a little something to it.

621
00:45:35.600 --> 00:45:39.600
You can see over here, let me move myself over.

622
00:45:39.600 --> 00:45:41.920
There we go.

623
00:45:41.920 --> 00:45:46.960
Bruce, I noticed that it was an Instagram picture.

624
00:45:46.960 --> 00:45:49.520
Does it matter where it comes from?

625
00:45:49.520 --> 00:45:56.520
So so this, yeah, it just Instagram is just the name of the ad.

626
00:45:56.520 --> 00:45:59.240
So I'm actually this is going to be all for Facebook's everything we're doing here is

627
00:45:59.240 --> 00:46:00.480
just to promote on Facebook.

628
00:46:00.480 --> 00:46:03.840
Oh, so in fact, that's not an Instagram picture.

629
00:46:03.840 --> 00:46:08.200
That's actually the one that's just, yeah, that's just how I named the file.

630
00:46:08.200 --> 00:46:09.200
Okay.

631
00:46:09.200 --> 00:46:10.200
Yeah.

632
00:46:10.200 --> 00:46:11.280
So because we created it for Instagram.

633
00:46:11.280 --> 00:46:14.840
So yeah, don't, don't worry too much about that.

634
00:46:14.840 --> 00:46:22.960
And so I'm just all it's doing is a little like 45 second video, I can hit play here.

635
00:46:22.960 --> 00:46:24.520
So this is from like a year and a half ago.

636
00:46:24.520 --> 00:46:28.920
So we won't actually run this because I don't think Lindsay be happy with showing this,

637
00:46:28.920 --> 00:46:31.200
this old video.

638
00:46:31.200 --> 00:46:37.280
But that is, you'd have the video there, and that's you just telling your, your story.

639
00:46:37.280 --> 00:46:41.280
And then we've added some text there.

640
00:46:41.280 --> 00:46:47.880
We've got the video and you can click over here to different views, but it will it will

641
00:46:47.880 --> 00:46:52.840
kind of figure itself out that you don't really have to change anything.

642
00:46:52.840 --> 00:46:58.280
And then we don't need to do anything else on this page.

643
00:46:58.280 --> 00:47:01.440
We can leave it just pretty much like this.

644
00:47:01.440 --> 00:47:07.600
So at this point, we've got, we've decided that at the campaign level, we're sending,

645
00:47:07.600 --> 00:47:14.600
we want to build engagement and we want Facebook to help get page likes.

646
00:47:14.600 --> 00:47:16.480
And you can see there's other strategies here.

647
00:47:16.480 --> 00:47:22.200
There's so many things you can do with Facebook ads from selling a product to generating an

648
00:47:22.240 --> 00:47:26.120
email address to just putting stuff in front of people or getting people to a specific

649
00:47:26.120 --> 00:47:27.120
landing page.

650
00:47:27.120 --> 00:47:29.720
So for this example, we just went through engagement.

651
00:47:29.720 --> 00:47:33.320
Maybe we'll make some more in the future.

652
00:47:33.320 --> 00:47:39.880
Yeah, Laura said video thumbnail, I'll come back to that here and we'll talk about that.

653
00:47:39.880 --> 00:47:45.600
We set this up, we said five dollars a day, we did our whole like custom audience.

654
00:47:45.600 --> 00:47:48.440
And then we went over here and did a lookalike audience.

655
00:47:48.680 --> 00:47:53.440
And then in here, we uploaded the ad and we told it which page to go to.

656
00:47:53.440 --> 00:47:59.880
If you do want to change the thumbnail, you can click edit video and then click thumbnail.

657
00:47:59.880 --> 00:48:03.880
And then you can either just have it automatically pull a thumbnail or you can manually pick

658
00:48:03.880 --> 00:48:09.040
one of these pictures where she's maybe smiling.

659
00:48:09.040 --> 00:48:14.080
And so if she's not smiling there, then I can actually upload an image and to be exactly

660
00:48:14.080 --> 00:48:17.200
what I want it to be.

661
00:48:17.200 --> 00:48:19.760
The other thing you can do from this page, which is kind of helpful, you'll notice she

662
00:48:19.760 --> 00:48:23.160
starts speaking.

663
00:48:23.160 --> 00:48:25.360
The video starts and then she starts speaking right over here.

664
00:48:25.360 --> 00:48:29.400
So I can actually grab this, let's see if I can zoom in, you can grab this little side

665
00:48:29.400 --> 00:48:33.880
thing here and drag it to where she's going to start speaking.

666
00:48:33.880 --> 00:48:42.920
So it starts with, you know, Jesus never start, never promised us.

667
00:48:42.920 --> 00:48:47.200
So you can, there's not a lot of editing you can do, but you can just get the in and

668
00:48:47.200 --> 00:48:48.200
out parts.

669
00:48:48.200 --> 00:48:51.800
Because I think this is just the one straight out of the camera that we use.

670
00:48:51.800 --> 00:48:55.760
So I think at the end here, she like turns to me and says like, is that good?

671
00:48:55.760 --> 00:48:58.840
So we'll probably just trim that out.

672
00:48:58.840 --> 00:49:03.040
So hit play, I'll zoom in here.

673
00:49:03.040 --> 00:49:12.000
So before she turns, so that now it'll just end with like, cool.

674
00:49:12.080 --> 00:49:16.640
And so it starts right when she starts speaking and right when she ends it, and I can hit

675
00:49:16.640 --> 00:49:21.120
apply and then it will just edit it right here in Facebook for you.

676
00:49:21.120 --> 00:49:27.160
You don't even have to take this out to another app or anything.

677
00:49:27.160 --> 00:49:32.240
It's 30 seconds, like 30 to 60 seconds, maybe is what you'd recommend for that.

678
00:49:32.240 --> 00:49:33.240
Yeah.

679
00:49:33.240 --> 00:49:39.920
So the origin story is the best, like that 60 seconds, it can be up to 90 if you want,

680
00:49:39.920 --> 00:49:45.160
but 60 seconds will help it get to more platforms because we can send it to reels as well.

681
00:49:45.160 --> 00:49:47.480
Reels will not work at over 60 seconds.

682
00:49:47.480 --> 00:49:50.160
So it's just another place to put it.

683
00:49:50.160 --> 00:49:53.480
Because this is just for Facebook page likes, you can go 90 seconds.

684
00:49:53.480 --> 00:49:59.840
There's no limit of time here, but I would keep it 60 to 90 for Facebook.

685
00:50:00.000 --> 00:50:09.000
There's probably another training we'll do for how to do an Instagram ad to increase your Instagram followers.

686
00:50:09.000 --> 00:50:19.000
That'd be a little bit of a different strategy, but we can go through that. So this is, it's now edited that for us, I can hit save, and it will just update that to the new video.

687
00:50:19.000 --> 00:50:24.000
At this point, you would just go over here and you would click publish.

688
00:50:25.000 --> 00:50:33.000
This is, I think there's like a bug, we have to constantly like fix this on our account but you would hit publish.

689
00:50:33.000 --> 00:50:36.000
And then everything that you've got here will be submitted for review.

690
00:50:36.000 --> 00:50:40.000
And you'll see like it'll go from in draft to review.

691
00:50:40.000 --> 00:50:46.000
Facebook has to approve it. That's to make sure it's appropriate that to make sure it's not misleading in any way.

692
00:50:46.000 --> 00:50:50.000
Most of it's done automatically.

693
00:50:50.000 --> 00:51:07.000
Sometimes we will see people like I had some ads this morning get rejected. And we're working through that, you know, it can be off a keyword, you know, obviously if Facebook thinks for some reason that like you're promising a particular financial

694
00:51:07.000 --> 00:51:13.000
gain from sign like if we were like, join kingdom messengers and make thousands of dollars every month.

695
00:51:13.000 --> 00:51:16.000
Facebook doesn't like that at all.

696
00:51:16.000 --> 00:51:29.000
They don't like things to do with promising results in general so like if I'm like, try our new like diet pill or something and then like here's how this person looked before and here's how this person looked after they don't like that either, because it's

697
00:51:29.000 --> 00:51:38.000
anything where you're legally like saying hey, if you do my thing if you do my course like you're going to get these results. They don't like that.

698
00:51:38.000 --> 00:51:52.000
You want to just be very conversational. That's why we started with the origin story because that's just you telling your testimony, it's a great thing you're not telling people to do anything to buy anything it's just getting them familiar with you and

699
00:51:52.000 --> 00:51:56.000
start to follow you. So,

700
00:51:57.000 --> 00:52:07.000
the link you're sending them to your posture podcast like your business page and Facebook correct. Yeah, there's not even we're not even sending them anywhere.

701
00:52:07.000 --> 00:52:17.000
We're actually just, there's just a like button right underneath it. So, they can, they can come over here.

702
00:52:18.000 --> 00:52:28.000
They would just go to, you know, facebook.com, whatever I think it's like posture podcast.

703
00:52:28.000 --> 00:52:32.000
They would just go to this page here and then they could like it.

704
00:52:33.000 --> 00:52:41.000
If they, but what we're really wanting them to do what Facebook wants them to do is to just hit that big thumbs up which is on behind my face there okay.

705
00:52:41.000 --> 00:52:57.000
So it's just that big thumbs I see icon, and they'll kind of place that in different ways and sometimes it's a blue big button sometimes on different screen sizes like on your phone versus your iPad versus your computer the ad may look a little different.

706
00:52:57.000 --> 00:53:00.000
So, that is.

707
00:53:00.000 --> 00:53:15.000
When you get started, you know just like how does that. I'm not certain if I understand how that benefits you to get followers, like, where did those likes go to is that like likes on her podcast page.

708
00:53:15.000 --> 00:53:19.000
It's, well they likes and followers are the same thing.

709
00:53:19.000 --> 00:53:26.000
Initially so you can like a page, and by default it automatically follows for the for you.

710
00:53:27.000 --> 00:53:33.000
So, as a bad example because I'm looking at this from an admin point of view but if I go to my.

711
00:53:33.000 --> 00:53:46.000
So, we have 11,000 people who've liked this page and 11 or seven, you know, this many people have are actually following us so when you like it, it automatically adds the follower.

712
00:53:46.000 --> 00:53:51.000
And then people can go and unfollow you of course but no one really does that.

713
00:53:51.000 --> 00:53:55.000
So, again, this is just to kind of build that that influence up.

714
00:53:56.000 --> 00:53:59.000
It's not really.

715
00:53:59.000 --> 00:54:08.000
Facebook is the easiest to grow this way because you can throw 50 bucks at it and get a few thousand followers.

716
00:54:08.000 --> 00:54:17.000
It's just a way to get it started so if you've got like 100 followers or 200 like this is a quick way to get it out of and into like the thousands quickly.

717
00:54:18.000 --> 00:54:20.000
The problem with Facebook.

718
00:54:20.000 --> 00:54:28.000
There's enough this is a different training, but I'll just say that you're not when you post your video on, like, once you post a video on Monday.

719
00:54:28.000 --> 00:54:33.000
It's not going to go to 11,781 people who are following her.

720
00:54:33.000 --> 00:54:42.000
Facebook will determine if they think they should show this, you know, your audience there's stuff and the general stat is about five to 10%.

721
00:54:42.000 --> 00:54:50.000
I've heard as high as 15% so maybe a 1500 people will see it of her 11,000 audience, maybe.

722
00:54:50.000 --> 00:54:54.000
So that's why you if you have 100 people following you on Facebook.

723
00:54:54.000 --> 00:55:00.000
There's like 15 people are going to get it right. So you just need to make it as big as possible.

724
00:55:00.000 --> 00:55:04.840
in front of a lot of people, um, it used to be that if someone followed you,

725
00:55:05.160 --> 00:55:08.120
there's like a 70, 80% chance that person's going to see it in their feed.

726
00:55:08.760 --> 00:55:12.120
Um, so there's just, Facebook is so noisy.

727
00:55:12.120 --> 00:55:14.800
There's so much happening that it just doesn't, you know,

728
00:55:14.800 --> 00:55:19.600
it doesn't make it that way, but better to have 11,000 than 1100, right.

729
00:55:19.640 --> 00:55:22.640
Or of a hundred thousand, um, just to get it to more people.

730
00:55:23.200 --> 00:55:28.040
So, um, yeah, you definitely want an email list as well, for sure.

731
00:55:28.880 --> 00:55:32.280
I'm also finding that like the videos, like you told us earlier,

732
00:55:32.600 --> 00:55:34.040
they have a longevity.

733
00:55:34.320 --> 00:55:39.240
So like videos that I posted several months ago are still getting views.

734
00:55:39.240 --> 00:55:43.320
Like they're increasing in viewership. So that's just kind of interesting.

735
00:55:43.320 --> 00:55:47.520
It's just the people who first jump on and watch it when you first publish it on

736
00:55:47.520 --> 00:55:48.360
Monday.

737
00:55:48.880 --> 00:55:49.720
Absolutely.

738
00:55:49.720 --> 00:55:50.440
Somehow they're,

739
00:55:50.440 --> 00:55:53.960
they're cycling back to other people that I don't even know about. So.

740
00:55:54.800 --> 00:55:55.640
Yeah.

741
00:55:55.840 --> 00:55:56.680
Awesome.

742
00:55:57.040 --> 00:56:01.400
Yeah. More so on YouTube than anywhere else. Um,

743
00:56:02.080 --> 00:56:06.600
that will happen. Facebook tends to be a little bit more like, um,

744
00:56:06.920 --> 00:56:11.560
really favors the current content. Uh, but if people share something,

745
00:56:11.560 --> 00:56:14.920
it can definitely happen, but Facebook happens, you know,

746
00:56:14.920 --> 00:56:19.000
we have some of Lindsay's most watched videos this month was something she

747
00:56:19.000 --> 00:56:23.160
posted seven months ago. So that's something that's really cool.

748
00:56:23.160 --> 00:56:26.680
Cause like now people are watching it and consuming this week,

749
00:56:26.720 --> 00:56:29.920
even though she's on a two week break right now. So she's not posting anything,

750
00:56:29.920 --> 00:56:34.240
but that video from six months ago is getting just as many views as anything

751
00:56:34.240 --> 00:56:38.920
we're posting this week. So it really is like, um, yeah,

752
00:56:39.040 --> 00:56:43.240
it's kind of YouTube definitely lives kind of outside of time in that sense.

753
00:56:43.240 --> 00:56:46.520
It's just, if it's logs, if it's logged well, and it's,

754
00:56:46.560 --> 00:56:49.840
it's the SEO and all the keywords and stuff are in there and Facebook knows

755
00:56:49.840 --> 00:56:53.160
what's in the video, um, you know, then it will,

756
00:56:53.200 --> 00:56:55.680
it will help put it in front of the right people for you.

757
00:56:57.120 --> 00:56:59.920
Yeah. It's kind of like a J it's a gentle snowball. Like for,

758
00:56:59.920 --> 00:57:02.920
I haven't even gotten to the place where I'm putting keywords yet.

759
00:57:03.160 --> 00:57:05.320
I'm just trying to get my videos out once a week.

760
00:57:05.320 --> 00:57:09.720
And it's hard to keep up with that with a full-time job and stuff, but you know,

761
00:57:09.720 --> 00:57:12.120
like they're still showing, they're serving it up.

762
00:57:12.440 --> 00:57:15.680
I looked at some of my analytics and they're still serving it up to people,

763
00:57:15.880 --> 00:57:19.640
even though I haven't really maximized everything yet on YouTube.

764
00:57:20.160 --> 00:57:23.200
Right. That's that's good. And, um,

765
00:57:24.880 --> 00:57:26.520
like this is why in the beginning,

766
00:57:26.560 --> 00:57:28.960
it's so much better to start with the short form content.

767
00:57:28.960 --> 00:57:33.280
So Tik TOK and Instagram reels, because you can see, um,

768
00:57:33.840 --> 00:57:37.800
you don't want to be putting all this time into a 10 minute video that like 10

769
00:57:37.800 --> 00:57:40.760
or 15 people are going to watch on YouTube, right. It's just not worth it,

770
00:57:40.760 --> 00:57:44.800
but you may get a few hundred people to watch it on a YouTube short.

771
00:57:45.160 --> 00:57:46.400
So that short form content,

772
00:57:46.400 --> 00:57:49.680
especially when you're getting started is so great to just add a lot of

773
00:57:49.680 --> 00:57:54.360
kindling to the fire. Right. Yeah. So that's awesome.

774
00:57:54.560 --> 00:57:57.720
Was there any other questions about this or if anyone wanted to share their

775
00:57:57.720 --> 00:58:00.400
screen or they got stuck somewhere? Um,

776
00:58:00.960 --> 00:58:05.840
Can I ask a quick question, Bruce? Um, you know how sometimes, uh,

777
00:58:06.120 --> 00:58:10.600
for me anyway, it'll like Facebook will just randomly suggest an ad,

778
00:58:11.040 --> 00:58:14.920
like take something you recently posted around the lake and they'll create an ad

779
00:58:14.920 --> 00:58:17.320
like a mock-up and they'll say, do you want to run this ad?

780
00:58:17.320 --> 00:58:18.800
Like what are your thoughts on that?

781
00:58:19.680 --> 00:58:23.640
Yeah. So this is again, mixed, mixed feelings, um,

782
00:58:23.680 --> 00:58:27.200
or mixed strategies on this, but yeah, just for everybody else. So if you're,

783
00:58:27.280 --> 00:58:30.960
I'm looking at this ad here and either it's showing a mock-up of the ad or you

784
00:58:30.960 --> 00:58:35.840
get this big blue, like boost, boost your ad, um, button there.

785
00:58:36.520 --> 00:58:40.280
Um, so what this means is like, I could,

786
00:58:40.320 --> 00:58:43.040
if I ran this, um,

787
00:58:43.080 --> 00:58:47.040
instead of it seeing like maybe 1500 people or a thousand people of my

788
00:58:47.040 --> 00:58:48.560
followers, um,

789
00:58:49.000 --> 00:58:53.840
it could potentially show it to 8,000 people or 10,000

790
00:58:53.840 --> 00:58:55.240
people. Um,

791
00:58:55.480 --> 00:58:59.680
so it can boost the page to people who follow your page, for example,

792
00:58:59.720 --> 00:59:02.360
or I'm supposed to click on it and we'll show you what it is,

793
00:59:02.360 --> 00:59:07.280
but it kind of sets up a very simplified version of the ad here.

794
00:59:07.800 --> 00:59:08.960
And you can say like,

795
00:59:09.160 --> 00:59:12.920
I want people to watch this and then go to my website. Um,

796
00:59:13.800 --> 00:59:16.320
I think, let's see here. The goal, you could say, you could say,

797
00:59:16.720 --> 00:59:20.680
set that to automatic. You could say it to like, to get engagement, hit save.

798
00:59:20.680 --> 00:59:23.480
And then you're going to have kind of the same thing where you want to get

799
00:59:23.480 --> 00:59:26.800
people to like your page, for example, or for engagement,

800
00:59:26.800 --> 00:59:31.480
it could just be people liking, commenting and engaging with the ad.

801
00:59:31.480 --> 00:59:34.640
So what they're doing is they'll put it in front of people. Um,

802
00:59:35.000 --> 00:59:37.960
and if that person, you know,

803
00:59:38.000 --> 00:59:42.400
likes it or like they like it or they comment or they share it Facebook,

804
00:59:42.400 --> 00:59:43.440
consider that a win.

805
00:59:43.440 --> 00:59:48.080
And they try to put it in front of more people like that. So, um,

806
00:59:48.240 --> 00:59:51.520
then you can give it just like 10, 15 bucks and you'll see like a bunch of

807
00:59:51.520 --> 00:59:54.960
people will, uh, it'll get in front of a lot of people, get a lot of views.

808
00:59:54.960 --> 00:59:57.680
So it's definitely experiment with it. Um,

809
00:59:57.920 --> 01:00:00.120
I think what we want to help you do more than anything.

810
01:00:00.000 --> 01:00:05.360
is just get familiar with like giving Facebook money to help promote your content. It is kind

811
01:00:05.360 --> 01:00:10.480
of a mindset shift because you're like running a promotion to get yourself in front of people that

812
01:00:10.480 --> 01:00:16.240
don't know you yet. So experiment with it. We don't personally use the boost thing. In fact,

813
01:00:16.240 --> 01:00:27.040
I can't even get out of this now, but let's see. But that is, it could be used. I just personally

814
01:00:27.040 --> 01:00:31.040
like to set it up with all the controls. So you can see there's a lot less options there.

815
01:00:32.160 --> 01:00:36.240
So test it. Like if you see it work and you get a bunch of likes and a bunch of people

816
01:00:36.240 --> 01:00:41.920
follow you because of that, awesome. But I would start with something that lets you kind of

817
01:00:41.920 --> 01:00:46.400
control all the dials where as the other one is kind of Facebook's kind of doing a lot of it for

818
01:00:46.400 --> 01:00:59.680
you. So cool. Any other questions you guys had and definitely like, let's, you know,

819
01:00:59.680 --> 01:01:05.520
set one of the options for the open coaching is to choose like audit your Facebook ads or

820
01:01:05.520 --> 01:01:09.360
set up your Facebook ads. Cause that's like one of the things we normally get a lot of questions

821
01:01:09.360 --> 01:01:15.600
about. Um, so definitely use that time. Cause there's a lot of little things. And even when

822
01:01:15.600 --> 01:01:20.720
you're getting results, um, for that, you could, we can hop on a call and just say, Hey, I'm

823
01:01:20.720 --> 01:01:25.040
putting in the ads. I'm spending $5 a day. Here's the results. Like, what do you think? Does it

824
01:01:25.040 --> 01:01:29.520
working? Is it not working? We could try to change some things. We could try and, you know,

825
01:01:29.520 --> 01:01:35.120
make them more effective. So more, a higher percentage of people who watch that ad are

826
01:01:35.120 --> 01:01:39.120
actually liking your page or clicking on the link. So a lot of things we can do. Yeah. Amy,

827
01:01:39.120 --> 01:01:46.800
edit question. Um, how soon will we be able to rewatch this? Oh, it's already streaming into

828
01:01:46.800 --> 01:01:54.240
the group so you can watch it right after. Okay, good. I did get my bearings, but I'm way behind.

829
01:01:54.240 --> 01:02:01.600
So we just live, like sent stream this into the kingdom messenger, uh, members group. And then,

830
01:02:01.600 --> 01:02:05.920
um, we're recording it separately and that will get edited and cleaned up a little bit. So

831
01:02:05.920 --> 01:02:09.440
everybody who watches it on can you mentioned your TV is a little bit neater, but yeah, you

832
01:02:09.440 --> 01:02:14.480
guys all have access to it immediately. So awesome. I'm excited to just start right up.

833
01:02:15.440 --> 01:02:20.640
Yeah. So definitely. And take screenshots of what you're seeing and post it in the Facebook group.

834
01:02:20.640 --> 01:02:25.200
Like if you guys are seeing different screens, you know, just take a screenshot, tag me in it

835
01:02:25.200 --> 01:02:29.040
and we'll, we'll try and help you out. And Monica will be in the, in the chat as well.

836
01:02:29.040 --> 01:02:36.240
She can help with that as well. So between us, we can get you guys sorted. All right. Um,

837
01:02:38.000 --> 01:02:46.000
very cool. Um, we'll do some more of this, uh, because I know you guys just did your origin

838
01:02:46.000 --> 01:02:50.240
story. If you haven't done your origin story, this is a great incentive to go do it. And, uh,

839
01:02:51.120 --> 01:02:54.960
we'll do the same. I'll probably do another training here where we'll do the same thing,

840
01:02:54.960 --> 01:03:00.560
but for Instagram. So it's actually not a whole lot different than this is it. You actually manage

841
01:03:00.560 --> 01:03:06.160
the Instagram ads from Facebook. Cause it's all the same platform. So use the exact same tools.

842
01:03:06.160 --> 01:03:10.640
We just used, you're just going to change a couple little things, um, about it to make it,

843
01:03:10.640 --> 01:03:13.920
make it different, but we'll probably do that in a second training. Cause we like to keep these to

844
01:03:13.920 --> 01:03:20.400
an hour, but, um, if you guys have any questions, let us know. And, uh, we'll see you guys on Tuesday.