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Welcome, welcome, welcome.

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So week nine of our Get Venture Ready program, I am excited because we have a masterclass

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presentation tonight about branding and marketing.

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Really tapping into your audience, and I know this is going to be beneficial for so many

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people because as we build a business, being able to connect with our audience is key.

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So I am going to bring up Ashley Danielle, and she is going to start her presentation

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and tell you a little bit about herself.

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Hey, Ashley.

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Hey, everybody.

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I'm so excited about this tonight.

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I've been crunk all day.

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So I'm just really excited to be here.

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I hear you guys have had some amazing presenters already go through so many things.

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I am honored to be able to talk about something that I love so much that I've had so much

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experience with.

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And I do want to start off apologizing for this little cough that I have.

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I was just sharing that I recently got over COVID, so I still have a little cough lingering.

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So apologizing in advance for all of the coughing.

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But we can go ahead and get started.

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So today we're focusing on branding and marketing just overall.

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I titled this particular session DIY Branding and Marketing because I think when you're

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really early in your business, sometimes a lot of it is do it yourself.

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A lot of it is you are the everything.

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You are the photographer.

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You are the social media manager.

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You are writing the copy.

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You are sometimes you're designing your website.

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You're doing all of the things.

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And even if you are delegating those things out, you need to make sure that you understand

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that your business is your business, and it's up to you to make sure that things are executed

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properly.

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I am a firm believer in handing things over to an expert, but I always like to know the

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basics in every aspect of my business so that I can make sure that they're doing what it

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is that I'm paying them to do.

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But most of us just starting out, we just winging it out here.

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So I want to take some of the winging it out of it and make sure that we're having clear

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cut plans to execute when we are approaching our branding and marketing and knowing the

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difference.

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Also, I know that they have a place for you guys to put questions.

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Please feel free to ask questions.

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They'll be gathering them for me to answer at the end, but I love when you guys ask questions,

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so please do.

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So just a little bit about myself, my name is Ashley Danielle.

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I am a digital marketing and content creator, strategist, web designer, and all of the things.

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My background is in journalism.

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So I went to school for undergrad to be a journalist.

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So I have a lot of history in writing, that's where everything started.

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But I always tell people, I finished undergrad in a very interesting time.

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It was when YouTube was just becoming a thing and really, really getting on the rise.

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I'm showing my age a little bit, but really getting on the rise.

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And something that I am so grateful my senior seminar professor made us do, he made all

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of us start YouTube channels.

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And some of the other professors didn't understand why, but it was because journalists were becoming,

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well, stations were wanting journalists to do everything.

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If anyone else is in the journalism media field, you'll completely understand.

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They really wanted us to know how to not only report the news, but write our own report.

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Sometimes they wanted you out there with the camera, knowing how to set it up, report the story,

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capture it, come back to the studio, cut the film, send it to production.

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Like they wanted us to know how to do it all.

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And one reason I left journalism, because they wanted you to do all of that without increasing

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your pay, but it was good that he got us to do that.

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So we started YouTube channels.

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Well, my YouTube channel, I just made a natural hair YouTube channel.

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I had a really big curly fro back then.

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And just kind of chronicled that.

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It was in the early stages of the natural hair YouTuber.

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So my following got really big and really consistent quite quickly.

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And then when Instagram started, I just kind of invited all of my YouTube people like,

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hey, there's this new thing, Instagram, come follow me.

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And they just came on over.

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So that's kind of how I got into it.

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And after me just consistently working my own brand

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for so long, people started asking me,

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how are you doing this?

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Or what does this look like?

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So I started doing one-on-one sessions with people.

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And after the one-on-one sessions,

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it would usually turn into,

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well, can you just do this for me?

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So then I developed an agency where that is what we do.

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And we offer web design and social media marketing

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and all of that good stuff.

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But the heart of that is that while I was on YouTube,

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I really was able to understand the benefit

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of creating a community with your audience

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for testing out what it is they like and don't like

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so that you can then figure out what type of content

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you need to put out in various forms,

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not just social media, in print form,

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all those different ways that we market,

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commercials, all of that.

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I was able to kind of navigate that area.

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So that's my background.

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That's who I am.

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I'm also a mommy.

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I have two small children, have a seven and an eight year old

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and they only know this life.

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I have been working this business since my son was born

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and he's seven.

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So this is all they know.

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Okay.

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And just here are a few clients that I've worked with.

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One thing I said, I really like to be

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the force behind a brand.

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I don't necessarily need my own personal brand to be big.

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I like helping other brands grow.

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So even when I work with some clients,

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some that aren't even mentioned here,

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we have like NDAs,

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like they don't even know that I'm behind the scenes.

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We have a few professional athletes and stuff

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and they think it's them responding on Instagram.

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It's me.

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You know, it's a great profession to be in

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and it's a great tool for any business to use

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is if they thoroughly understand the benefit

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of marketing behind their business,

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but they understand that sometimes

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it's better for a professional to hold it, to handle it.

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And then also there are times when,

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hey, you can really just do this yourself

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if you have a good understanding of what's important

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to your brand and to your consumer.

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All right.

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So the basics.

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Some of you, I'm not sure.

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I know everybody's at different levels in their business.

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And some of you, this may be elementary to you

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when you're thinking about the basics,

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but this stuff that we have to talk about

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when it comes to branding your business

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versus marketing your business,

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because those are two very different things.

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So first, when you start off

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thinking about your particular business,

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we have to start with identifying the mission

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of your business or your brand.

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So if you have a business that is producing a product,

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an actual product that people need to

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more than likely pay to receive,

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sometimes we have products that are free,

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but if your goal is to get this product out

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in front of an audience, that is my mission.

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That's what we're doing.

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We are producing a product.

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We want people to buy it.

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Make sure you understand that is the goal,

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because then as you are producing marketing content,

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everything you're producing should be

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behind the idea that we have a product

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that we want people to buy.

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Have you ever seen an ad and it looked really nice,

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but you weren't quite sure what they were advertising?

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You know who's great at that,

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great at being terrible at that?

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Perfume companies.

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You ever see a perfume commercial

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and you're not even quite sure

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what the perfume has to do with what you're seeing.

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You see a very chiseled man in a leather jacket

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and leather pants with a beautiful girl on the back

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and they're in a desert and everybody's sweaty.

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And then the bottom has a perfume.

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I don't know what that means.

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It works for perfume for some reason.

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And I think it works because it doesn't really make sense.

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And we're so used to it now in that industry.

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But if you're selling luggage, I need to see the luggage.

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If you are selling a planner that you created,

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we need to see the planner.

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If you have a business that,

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if you have a trucking company

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and I go to your social media outlets

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or I go to your website or I pick up a pamphlet

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at an event and I don't see the trucks,

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what are you trying to sell me exactly?

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So we have to make sure that you identify the mission

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of what it is you are trying to do

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and put that in the forefront.

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Yes, there can be some other interesting things

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sprinkled in, but don't lose the mission.

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And anytime, if you hire a team out

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or if you're creating it yourself,

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always step back and look at it and say,

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is this selling my product?

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If it's not, we need to regroup some things.

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Can you express a passion of yours

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within your brand and your marketing?

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Of course.

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Can you stay up to date with current events

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that are happening in the world?

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world at the same time as presenting your brand

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and your product, of course.

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You can definitely do that.

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Sometimes it's beautiful to step back away

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from selling the product to acknowledge current events.

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That's a beautiful thing.

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So then your brand or your business

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doesn't seem tone deaf to the culture.

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But you have to understand that as a complete business

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and brand, that is what you are doing.

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With all the things going on in the world,

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McDonald's didn't turn off the Golden Arches,

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and Nike didn't pull down all of their billboards.

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They incorporated it in.

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They may make a statement, say how they feel about it,

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and then we're right back to what's

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happening because these businesses must still run.

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Even if you're only doing a service, our job,

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let's just say our goal, is to provide housing,

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shelter for battered women.

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That's what we're doing.

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For victims of domestic violence,

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that's what we're doing.

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That's the service.

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That's what my brand is doing.

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You need to make sure that everything you are putting out

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reminds people of that, reminds them of that need,

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reminds them that if they know someone

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who is in that situation, your brand is where they need to go.

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You want to make your mission synonymous

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with the name of your business.

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I have branded myself as basically

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that social media girl along the Gulf Coast,

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from New Orleans to Tallahassee, Jacksonville,

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Florida, whatever.

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They know me.

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And I did that on purpose.

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That was strategic.

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All of that was on purpose.

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I made sure that whenever someone

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was mentioning social media marketing, branding,

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trying to get something for an event coverage, event

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coverage, conference coverage, I wanted

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them to make my name synonymous with it.

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You need to contact Ashley Danielle.

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I've done that repeatedly, and I did it for years,

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to make sure that people know to contact me.

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You need to have that same mindset

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with your own business.

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Next, you need to focus on identifying

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your ideal audience.

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This is not just any audience.

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This is your ideal audience.

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I think people, you see this all the time,

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like what is your target audience?

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I'm sure you guys have already discussed

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what is your target audience.

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But when it comes to marketing, it's

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easy to get away from your target audience

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and then start catering to any audience that

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engages with you.

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That's not always a good thing because your target audience

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will stay with you.

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They'll stay loyal to you.

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They will request more out of you.

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Any audience, they're just going to take

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what you gave that benefited them for the moment

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and then they'll move on to the next person

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because they just kind of hopped on a trend or something

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that you did.

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It was pretty, so they connected with it and they got it.

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Or they shared it or they supported it,

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but it didn't connect with them.

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So you never need to lose sight of your ideal audience.

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And a lot of discovering that comes from going back

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and it's, I always say, it's a big science experiment.

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I'll talk about that later.

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It's a big science experiment when you're figuring out

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who your ideal audience is because sometimes that changes.

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You may have an idea in your mind

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of this is my ideal audience.

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This is who I want to present my product or service to.

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This is who I want it to benefit.

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And then all of a sudden you start getting so much support

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and love from another group that you weren't even expecting.

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Now that's a solid, committed group of people

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who are supporting your business

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and wanting what it is that you provide.

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Well, now you need to include them in your marketing.

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You need to make sure that you are not leaving them out

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because they have proven themselves now to be solid.

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They are returning customers

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or they're always sharing your things

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or they're showing up and registering for your events.

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Make sure you don't leave those people out

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and pull them into what you have classified

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as your ideal audience.

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And again, don't forget to ask any questions.

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Okay, so connecting with your audience

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through relatable messaging.

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So now we've identified our mission.

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We have our ideal audience.

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Now we want to connect with that audience.

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We want to make them know that they feel seen.

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We want to make them know that we have created this product

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or service for them.

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This is for you.

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I am talking directly to you, not to a big group of people

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but I have carefully thought about you as an individual

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and I want to make sure that this particular product

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or service is now in your hands.

303
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So you need to make sure in all of your imagery,

304
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in all of your text that's moving into the next point,

305
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your imagery, your text or copy,

306
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everything that they are seeing

307
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is making them feel connected with your brand.

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Fearless does a wonderful job of this,

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of making sure that, okay, this is the group

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that this is our community.

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This is what our people look like.

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This is what they wear.

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This is the business they're in.

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This is what their families look like.

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This is their school they went to.

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You know, they went to this college

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or they didn't go to college.

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college or whatever, they really take that to heart.

319
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And you see it in the branding.

320
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You see it in the marketing.

321
00:15:06.760 --> 00:15:09.600
You could be scrolling through social media

322
00:15:09.600 --> 00:15:13.360
and suddenly see something pop up in your stories

323
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and almost immediately wonder, is this a fearless event?

324
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Because you see it.

325
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It's consistent.

326
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The lettering, the font is consistent.

327
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The colors that they're bright is consistent.

328
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And that's what you need to do for your own brand

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so that when you see it, you automatically know.

330
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Even if we don't see the swoosh sometimes,

331
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we can look at a brand sometimes or an advertisement

332
00:15:37.200 --> 00:15:38.400
and know that it's Nike.

333
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I keep going back to Nike because I love their photos.

334
00:15:41.040 --> 00:15:42.320
But you'll know that it's Nike.

335
00:15:42.320 --> 00:15:45.640
A lot of their photos have that grunge look to it.

336
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A lot of their, it almost seems like that same angle,

337
00:15:49.720 --> 00:15:51.680
the same camera setting.

338
00:15:51.680 --> 00:15:56.040
It's all very similar so that it catches your eye immediately.

339
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Who is it?

340
00:15:56.960 --> 00:15:57.840
Thinking of car.

341
00:15:58.480 --> 00:15:59.320
I think it's BMW.

342
00:15:59.320 --> 00:16:01.000
I keep seeing their ads right now.

343
00:16:01.000 --> 00:16:03.960
But yeah, I think it's BMW right now.

344
00:16:03.960 --> 00:16:07.480
They have a lot of ads on billboards in my area

345
00:16:07.480 --> 00:16:09.360
and it's different vehicles,

346
00:16:09.360 --> 00:16:11.840
but all from the same side angle,

347
00:16:11.840 --> 00:16:14.520
look like they were on the same cliff in the mountains

348
00:16:14.520 --> 00:16:18.880
or something taken in the wording of which vehicle it is,

349
00:16:18.880 --> 00:16:21.360
is all the same in the same place.

350
00:16:21.360 --> 00:16:24.640
So now I'm programmed that when I see anything

351
00:16:24.640 --> 00:16:27.480
that looks like that angle and that mountain side

352
00:16:28.120 --> 00:16:30.680
and that font, I automatically think BMW.

353
00:16:30.680 --> 00:16:33.040
And that's what you want to do with your brand.

354
00:16:35.440 --> 00:16:38.680
Okay, so now we're making the most out of the internet.

355
00:16:38.680 --> 00:16:40.840
One thing when it comes to branding and marketing,

356
00:16:40.840 --> 00:16:43.040
we want to take advantage of as many free

357
00:16:43.040 --> 00:16:47.000
or low cost marketing tools as we possibly can.

358
00:16:47.000 --> 00:16:50.400
I am all for saving a dollar,

359
00:16:50.400 --> 00:16:52.240
even if you have a large budget.

360
00:16:52.240 --> 00:16:54.640
So if your budget for marketing

361
00:16:54.640 --> 00:16:56.560
or budget for your business in general,

362
00:16:56.560 --> 00:16:59.320
if you're like for this particular campaign or project,

363
00:16:59.320 --> 00:17:02.480
we have about $5,000 to spend,

364
00:17:02.480 --> 00:17:03.360
not just on marketing,

365
00:17:03.360 --> 00:17:07.960
but like $5,000 to spend on hiring a bookkeeper.

366
00:17:07.960 --> 00:17:10.480
We need to hire all these different people out.

367
00:17:10.480 --> 00:17:12.000
This is all we have.

368
00:17:12.000 --> 00:17:14.599
That's not a lot of money

369
00:17:14.599 --> 00:17:16.319
depending on what it is that you need to do.

370
00:17:16.319 --> 00:17:18.640
So making the most out of free

371
00:17:18.640 --> 00:17:22.079
or low cost marketing tools really, really helps.

372
00:17:23.240 --> 00:17:25.880
First, that would start with your social media channels.

373
00:17:25.920 --> 00:17:27.640
Don't knock the social media channels.

374
00:17:27.640 --> 00:17:28.880
I need you to understand

375
00:17:28.880 --> 00:17:31.040
that is some of the best free advertisement

376
00:17:31.040 --> 00:17:32.600
you can ever receive.

377
00:17:32.600 --> 00:17:34.840
Aside from word of mouth

378
00:17:34.840 --> 00:17:37.280
and just networking, social media channels,

379
00:17:37.280 --> 00:17:42.280
you really need to invest in a quality look to your brand

380
00:17:42.920 --> 00:17:47.400
if that is imperative to the success of your business.

381
00:17:47.400 --> 00:17:48.760
There are certain businesses

382
00:17:48.760 --> 00:17:50.840
where you may deal with a lot of government contracts

383
00:17:50.840 --> 00:17:53.120
and social media just isn't really important to you

384
00:17:53.120 --> 00:17:55.080
when it comes to gaining new clients.

385
00:17:55.080 --> 00:17:57.240
It may not be important to gaining new clients,

386
00:17:57.240 --> 00:18:01.040
but when a new potential client hears about you,

387
00:18:01.040 --> 00:18:02.240
nine times out of the 10,

388
00:18:02.240 --> 00:18:03.920
the first thing that they're going to do

389
00:18:03.920 --> 00:18:05.560
is go find your social media.

390
00:18:05.560 --> 00:18:07.200
They're gonna look up your LinkedIn.

391
00:18:07.200 --> 00:18:08.960
They're going to look up your Facebook.

392
00:18:08.960 --> 00:18:11.000
They're going to look up your Instagram.

393
00:18:11.000 --> 00:18:14.880
So you at least want to have a current presence.

394
00:18:14.880 --> 00:18:16.920
And by that, I mean,

395
00:18:16.920 --> 00:18:20.320
if you are a retailer or if you're a realtor,

396
00:18:20.320 --> 00:18:21.400
if you're a realtor,

397
00:18:21.400 --> 00:18:23.560
and the last post I saw that you made

398
00:18:23.560 --> 00:18:26.560
about you selling a house was November of 2021,

399
00:18:26.560 --> 00:18:29.160
in my mind, you haven't sold a property

400
00:18:29.160 --> 00:18:31.240
since November of 2021.

401
00:18:31.240 --> 00:18:34.240
You probably have, but if you didn't post it,

402
00:18:34.240 --> 00:18:35.120
I don't know it.

403
00:18:35.120 --> 00:18:37.160
So at least just have something consistent.

404
00:18:37.160 --> 00:18:40.520
That doesn't, consistent doesn't mean constant.

405
00:18:40.520 --> 00:18:42.640
So that doesn't mean that you need to have something

406
00:18:42.640 --> 00:18:45.400
every single day or every single week,

407
00:18:45.400 --> 00:18:49.000
but whatever the consistency is for your particular brand,

408
00:18:49.000 --> 00:18:50.480
it needs to be that people know

409
00:18:50.480 --> 00:18:52.880
that your business is alive and well.

410
00:18:52.880 --> 00:18:54.760
So automated customer service,

411
00:18:54.760 --> 00:18:58.320
very important when it comes to a small business,

412
00:18:58.320 --> 00:19:01.240
because you can't be everywhere all the time.

413
00:19:01.240 --> 00:19:04.760
I can't stop and answer phone calls all the time.

414
00:19:04.760 --> 00:19:06.520
It's actually on my business card

415
00:19:06.520 --> 00:19:08.560
that I don't take phone calls.

416
00:19:08.560 --> 00:19:12.440
On my business card, it says all of my contact information

417
00:19:12.440 --> 00:19:14.240
that you can do through your phone or computer.

418
00:19:14.240 --> 00:19:15.520
And then by my phone number,

419
00:19:15.520 --> 00:19:18.440
it says phone calls by appointment only.

420
00:19:18.440 --> 00:19:20.040
So when people call me about business,

421
00:19:20.040 --> 00:19:22.040
I usually let it go to voicemail

422
00:19:22.040 --> 00:19:23.680
because it says that I can't,

423
00:19:23.680 --> 00:19:26.040
I don't have the bandwidth to do it.

424
00:19:26.040 --> 00:19:30.480
But there have been seasons where I hired that service out

425
00:19:31.600 --> 00:19:34.720
to make it so that an automated response goes through.

426
00:19:34.720 --> 00:19:37.680
And also when people do try to call that number,

427
00:19:37.680 --> 00:19:39.640
the voicemail that they receive

428
00:19:39.640 --> 00:19:42.320
automatically tells them the best ways to reach me.

429
00:19:42.320 --> 00:19:44.160
It lets them know, send me an email.

430
00:19:44.160 --> 00:19:45.440
It lets me know, go to my website

431
00:19:45.440 --> 00:19:46.600
and fill out the contact form

432
00:19:46.600 --> 00:19:48.920
and I will get with you within 24 hours.

433
00:19:48.920 --> 00:19:50.720
Or for certain services,

434
00:19:50.760 --> 00:19:53.600
please complete the consultation form on our website

435
00:19:53.600 --> 00:19:56.720
and someone will get back with you within two business days.

436
00:19:56.720 --> 00:19:58.440
Like it's laid out automatic.

437
00:19:58.440 --> 00:20:00.160
They know this is what's.

438
00:20:00.000 --> 00:20:04.720
happening, but I don't have the time to pick up my phone every time it rings and tell someone,

439
00:20:04.720 --> 00:20:10.640
hey, can you go on my website and complete my consultation form? So you need to make sure you

440
00:20:10.640 --> 00:20:17.440
have automated things in place, even if it comes to selling a product. If someone submits feedback

441
00:20:17.440 --> 00:20:21.120
on your website and they're saying, hey, I'm having a problem with this, make sure that there's

442
00:20:21.120 --> 00:20:27.360
something that's automated that goes back to them to let them know that at least you received it and

443
00:20:27.360 --> 00:20:32.480
that someone will be hearing from them. This may not sound like branding and marketing, but it is

444
00:20:32.480 --> 00:20:39.040
because marketing a good customer service is a big part of marketing. Because as we know,

445
00:20:39.840 --> 00:20:46.320
people aren't very quick to tell you everything that your business did right on social media.

446
00:20:46.320 --> 00:20:54.000
They won't blast that very often, but as soon as you mess up, soon as something doesn't go right,

447
00:20:54.560 --> 00:20:59.760
it's a whole thing. They've made a TikTok and everything just to say your business is trash.

448
00:21:00.400 --> 00:21:06.560
So make sure that people are receiving responses from you in a timely manner and that they are

449
00:21:06.560 --> 00:21:11.200
receiving the best customer service possible, even if that means hiring out a virtual assistant.

450
00:21:11.200 --> 00:21:19.920
I have a virtual assistant, and so we utilize Dubsado in my business, and she's automated

451
00:21:20.000 --> 00:21:25.360
almost everything. So even when people fill out consultation forms, it automatically populates

452
00:21:25.360 --> 00:21:30.800
their information into a response and sends it to them. And then when they decide, yes,

453
00:21:30.800 --> 00:21:36.000
we want to move forward, they can click a button and it automatically creates their contract with

454
00:21:36.000 --> 00:21:41.600
the information that they have submitted and tells them the pricing and puts everything in.

455
00:21:41.600 --> 00:21:48.400
That takes a lot off of my shoulders, and it also makes my client feel important,

456
00:21:49.120 --> 00:21:53.840
makes them feel like, yeah, she really wants to work with me because I really do. And I don't

457
00:21:53.840 --> 00:22:00.000
want them to think because I was at swim practice with my kids that I didn't want to, that their

458
00:22:00.000 --> 00:22:06.080
business wasn't important. Always make your client feel important. And so next would be making sure

459
00:22:06.080 --> 00:22:12.320
that you have a seamless e-commerce platform. You need to have a quick and easy way for people

460
00:22:12.320 --> 00:22:17.440
to give you their money. That is very important when it comes to branding and marketing your

461
00:22:17.440 --> 00:22:22.480
business. There have been several times where I have went to a website and probably saw something

462
00:22:23.200 --> 00:22:27.920
that I wanted to purchase. Maybe I saw it on Instagram and I clicked it, and when I got to

463
00:22:27.920 --> 00:22:32.320
their website, I couldn't find it. I'm only going to look for it for probably 10 seconds.

464
00:22:33.040 --> 00:22:38.160
If that, honestly, if that link didn't take me directly to it, I'm not even going to be bothered.

465
00:22:38.160 --> 00:22:42.800
That's something for your social media manager. That link should always go directly to the item

466
00:22:42.800 --> 00:22:47.040
and things like that. Those are things you need to consider when you're making sure that

467
00:22:47.040 --> 00:22:52.080
your brand is getting a good reputation, especially in its early stages. You don't

468
00:22:52.080 --> 00:22:58.480
want to get the reputation of that brand is unorganized. That brand is, they're so slow.

469
00:22:58.480 --> 00:23:03.520
It takes them forever to get back with you. That's not the kind of stuff that you want to do.

470
00:23:03.520 --> 00:23:09.520
Or I wanted a refund for something. Excuse me. There's that COVID. Sorry, you guys.

471
00:23:09.840 --> 00:23:14.800
I wanted a refund for something and I wasn't able to process it. I couldn't get in touch with

472
00:23:14.800 --> 00:23:19.840
anybody. I couldn't find their shipping policy or return policy on the website. These are all

473
00:23:19.840 --> 00:23:27.600
things you need to make sure are easy and set in the standard across the board within your brand

474
00:23:27.600 --> 00:23:35.440
or your business so that your brand has a good reputation. Analytical tools and reporting.

475
00:23:35.600 --> 00:23:40.880
Analytical tools and reporting. Also important when it comes to building your brand.

476
00:23:40.880 --> 00:23:45.280
Analytical tools are really great when it comes to assessing your audience that we talked about

477
00:23:45.280 --> 00:23:51.360
earlier. You want to know, we'll talk more about that later, but you want to know who you are

478
00:23:51.360 --> 00:23:56.800
marketing to, how they are responding to different types of content, how they are responding to

479
00:23:58.560 --> 00:24:04.000
different products when you release new products. How many people from our ideal audience group,

480
00:24:04.000 --> 00:24:08.960
how many people actually clicked on this? How many of them went through and purchased it?

481
00:24:08.960 --> 00:24:13.920
How many people purchased this e-course but didn't finish it? They started it, but they

482
00:24:13.920 --> 00:24:17.760
didn't finish it. Where are we losing people? They made it through the first three modules

483
00:24:17.760 --> 00:24:22.000
and never did the rest. Am I giving too much information in the beginning? Should we pull

484
00:24:22.000 --> 00:24:28.000
back and give some later? These are things that you need to know and consider and things that

485
00:24:28.080 --> 00:24:33.680
you will know if you have good analytical tools and reporting in place. These are also very

486
00:24:33.680 --> 00:24:40.080
important when you are requesting funding from an outside source. They want numbers.

487
00:24:40.880 --> 00:24:45.040
They want to know what are you doing. They want to know where is my money going? Are you going

488
00:24:45.040 --> 00:24:49.920
to be responsible with it? What have you done so far? Have you not done anything so far,

489
00:24:49.920 --> 00:24:58.480
but do you have a very organized vision? I have been in that position where I hadn't

490
00:24:58.480 --> 00:24:59.920
quite done much yet, but

491
00:25:00.000 --> 00:25:05.000
But my plan looked amazing and it made people get behind me

492
00:25:05.000 --> 00:25:06.540
because they're like, you know what?

493
00:25:06.540 --> 00:25:08.120
She has a vision.

494
00:25:08.120 --> 00:25:10.260
You can sell people on your vision.

495
00:25:10.260 --> 00:25:13.900
So, but still make sure that you have those tools in place

496
00:25:13.900 --> 00:25:17.460
and just research, see, ask each other, ask other people,

497
00:25:17.460 --> 00:25:19.220
see what's working and what's not working.

498
00:25:19.220 --> 00:25:22.340
Don't just always go with what's popular.

499
00:25:22.340 --> 00:25:24.500
Don't always go with what's the most expensive.

500
00:25:24.500 --> 00:25:28.620
You know, sometimes there are very cost-efficient programs

501
00:25:28.620 --> 00:25:31.260
and tools that you can use that will give you

502
00:25:31.260 --> 00:25:32.580
the information that you need

503
00:25:32.580 --> 00:25:34.180
to create a good marketing plan.

504
00:25:35.220 --> 00:25:38.620
And your tailor-made user recommendations, like I said.

505
00:25:38.620 --> 00:25:42.020
So always make sure that you are reading reviews

506
00:25:42.020 --> 00:25:44.540
of other people who have used these systems

507
00:25:44.540 --> 00:25:48.100
to see exactly what it is that they liked and did not like

508
00:25:48.100 --> 00:25:50.700
before you start implementing it into your business.

509
00:25:52.860 --> 00:25:55.260
All right, so also with your marketing and branding,

510
00:25:55.260 --> 00:25:57.460
where to start creating your brand's profile.

511
00:25:57.460 --> 00:25:59.620
I'm sure you guys have discussed this a little bit,

512
00:25:59.620 --> 00:26:04.620
but understanding who you are as a business or a brand.

513
00:26:04.700 --> 00:26:05.940
You're starting with that purpose,

514
00:26:05.940 --> 00:26:07.760
that mission that I said earlier,

515
00:26:07.760 --> 00:26:09.940
and your imagery and your visuals.

516
00:26:09.940 --> 00:26:11.460
What does it look like?

517
00:26:11.460 --> 00:26:15.420
What is capturing the eye of your ideal client,

518
00:26:15.420 --> 00:26:16.700
your ideal audience?

519
00:26:16.700 --> 00:26:19.280
Again, not just your audience in general,

520
00:26:19.280 --> 00:26:22.220
your ideal audience, your audiences in general

521
00:26:22.220 --> 00:26:25.520
is anyone who your information comes across.

522
00:26:25.520 --> 00:26:28.640
Your ideal audience, that's that target audience

523
00:26:28.640 --> 00:26:31.900
that you are laser focused on.

524
00:26:31.900 --> 00:26:33.860
When you created this brand or business,

525
00:26:33.860 --> 00:26:36.200
you had this particular audience in mind.

526
00:26:36.200 --> 00:26:39.440
So your imagery and visuals should gear

527
00:26:39.440 --> 00:26:41.760
towards that smaller group,

528
00:26:41.760 --> 00:26:44.200
but not saying that that smaller group is a small group,

529
00:26:44.200 --> 00:26:47.920
which is smaller than the grandiose number of people

530
00:26:47.920 --> 00:26:50.280
who your information could come across.

531
00:26:50.280 --> 00:26:53.480
And also thinking about with your brand, your tone.

532
00:26:53.480 --> 00:26:58.400
How does that ideal audience like to be spoken to?

533
00:26:58.400 --> 00:27:01.660
And that's something that takes a little trial and error,

534
00:27:01.660 --> 00:27:04.800
but me, something as a social media manager,

535
00:27:04.800 --> 00:27:07.520
something that I have to take into consideration

536
00:27:09.460 --> 00:27:12.680
in depth because so many brands I work with

537
00:27:12.680 --> 00:27:13.960
have different tones.

538
00:27:13.960 --> 00:27:17.240
An NBA player usually has a different tone

539
00:27:17.240 --> 00:27:20.360
than a cleaning service.

540
00:27:20.360 --> 00:27:21.520
They don't have the same tone.

541
00:27:21.520 --> 00:27:23.000
They don't speak the same way.

542
00:27:23.500 --> 00:27:26.360
And sometimes you have some amazing, wonderful,

543
00:27:26.360 --> 00:27:27.640
high ticket brands,

544
00:27:27.640 --> 00:27:30.160
but they just have a really laid back personality.

545
00:27:30.160 --> 00:27:31.120
Like that's their tone.

546
00:27:31.120 --> 00:27:31.960
That's how they speak.

547
00:27:31.960 --> 00:27:34.500
They don't want to sound overly educated

548
00:27:34.500 --> 00:27:36.240
when they're speaking to their audience

549
00:27:36.240 --> 00:27:39.020
because their audience is probably a group

550
00:27:39.020 --> 00:27:42.020
that is not on that same level,

551
00:27:42.020 --> 00:27:45.000
or they have a group that just likes to let their hair down.

552
00:27:45.000 --> 00:27:46.200
So they may be targeting,

553
00:27:46.200 --> 00:27:49.680
hey, I'm targeting very successful, educated women,

554
00:27:49.680 --> 00:27:51.460
but the way we speak to each other,

555
00:27:51.460 --> 00:27:54.380
I want my brand to speak to them like we homegirls.

556
00:27:54.380 --> 00:27:57.640
So that is how their marketing is geared.

557
00:27:57.640 --> 00:27:59.940
So you have to learn that about your own brand.

558
00:27:59.940 --> 00:28:01.760
How do you want to speak to your audience?

559
00:28:01.760 --> 00:28:04.460
How do they like to be spoken to?

560
00:28:04.460 --> 00:28:06.260
The ones who are actually,

561
00:28:06.260 --> 00:28:09.940
the content that you're putting out that has this tone,

562
00:28:09.940 --> 00:28:11.940
as opposed to that has another tone,

563
00:28:11.940 --> 00:28:13.840
that's what A and B testing is for,

564
00:28:13.840 --> 00:28:15.620
that has one tone as opposed to another tone,

565
00:28:15.620 --> 00:28:17.640
which one is drawing in more people

566
00:28:17.640 --> 00:28:20.020
that are going completely through to check out?

567
00:28:21.020 --> 00:28:24.860
How many people responded to this type of content

568
00:28:24.860 --> 00:28:27.940
that actually attended my event?

569
00:28:27.940 --> 00:28:30.580
How many people signed up for the free thing,

570
00:28:30.580 --> 00:28:32.820
but they never bought the other thing?

571
00:28:32.820 --> 00:28:34.620
Tone is very important,

572
00:28:34.620 --> 00:28:37.180
and sometimes you'll have to play around for a while

573
00:28:37.180 --> 00:28:41.120
as your business grows to see which tone works the best

574
00:28:41.120 --> 00:28:44.020
and which one still stays authentically you.

575
00:28:45.060 --> 00:28:47.900
Next, presenting your product or service to your audience,

576
00:28:47.900 --> 00:28:49.260
different ways to do that.

577
00:28:49.260 --> 00:28:50.500
We can go first and foremost,

578
00:28:50.500 --> 00:28:53.140
like I said, through social media, it's free.

579
00:28:53.140 --> 00:28:54.740
Facebook, LinkedIn,

580
00:28:54.740 --> 00:28:57.060
and I hope you guys aren't ignoring LinkedIn.

581
00:28:57.060 --> 00:28:58.580
LinkedIn is boss.

582
00:28:58.580 --> 00:29:01.780
Facebook, LinkedIn, Instagram, Twitter, Pinterest,

583
00:29:01.780 --> 00:29:04.540
please don't ignore Pinterest either, also boss.

584
00:29:04.540 --> 00:29:05.620
But these are different ways

585
00:29:05.620 --> 00:29:07.820
that you can get in touch with your audience,

586
00:29:07.820 --> 00:29:08.840
and also YouTube.

587
00:29:08.840 --> 00:29:11.460
I think we leave YouTube out of social media a lot.

588
00:29:11.460 --> 00:29:14.260
YouTube is still a social media platform,

589
00:29:14.260 --> 00:29:17.540
and it is the largest video social media platform

590
00:29:17.540 --> 00:29:18.380
in the world.

591
00:29:18.420 --> 00:29:20.500
So don't ignore social media.

592
00:29:20.500 --> 00:29:21.620
Well, don't ignore YouTube

593
00:29:21.620 --> 00:29:24.460
and see how you can incorporate that into your brand.

594
00:29:24.460 --> 00:29:25.980
And then just networking.

595
00:29:25.980 --> 00:29:27.780
Networking in general,

596
00:29:29.100 --> 00:29:32.620
just by attending events.

597
00:29:32.620 --> 00:29:33.700
That's why I say when you start,

598
00:29:33.700 --> 00:29:35.340
that's what says networking part one.

599
00:29:35.340 --> 00:29:38.080
Networking part one would be attending events.

600
00:29:38.080 --> 00:29:40.020
Always have your business cards with you.

601
00:29:40.020 --> 00:29:42.240
Always be a walking representation of your brand

602
00:29:42.240 --> 00:29:43.820
in any way that you can.

603
00:29:43.820 --> 00:29:46.060
Then seeking out your target audience.

604
00:29:46.060 --> 00:29:49.620
Start with your local community events.

605
00:29:49.620 --> 00:29:52.300
I'm not saying it has to be something super small,

606
00:29:52.300 --> 00:29:55.140
but your chamber of commerce will put on events.

607
00:29:55.140 --> 00:29:57.340
Get connected with the chamber of commerce.

608
00:29:57.340 --> 00:29:59.780
Attend the sessions that they may be having

609
00:29:59.780 --> 00:30:00.600
for other.

610
00:30:00.000 --> 00:30:05.600
business owners. That's a great way to connect with other business owners. Online communities,

611
00:30:05.600 --> 00:30:10.800
figure out, like join different Facebook groups, join different Facebook groups. And there are

612
00:30:10.800 --> 00:30:17.680
usually, they may be other business owners sometimes, but those business owners may be

613
00:30:17.680 --> 00:30:22.960
your ideal client. I'm in a lot of Facebook groups for business owners because just about all

614
00:30:22.960 --> 00:30:28.640
business owners are my ideal client. I haven't niched down some, but those are my people. They

615
00:30:28.640 --> 00:30:33.040
will need a service that I offer in some form. And that is a great way to start and build

616
00:30:33.040 --> 00:30:38.480
relationships, get tips, kind of get encouragement. It's a great way to join. It's great to join those

617
00:30:38.480 --> 00:30:43.600
online communities when you can. Again, back to social media, when you're seeking your target

618
00:30:43.600 --> 00:30:49.920
audience, sometimes, and I'm going to say this, do not steal other people's followers or like

619
00:30:49.920 --> 00:30:55.120
poach other people's followers. That's not what I'm about to say. What I'm going to say is that

620
00:30:55.120 --> 00:31:02.160
it is beneficial to look at businesses that inspire you and see the type of people who

621
00:31:02.160 --> 00:31:08.960
connect with them. If that, because there's a good chance that maybe if you have a similar product,

622
00:31:08.960 --> 00:31:14.400
that may be the same type of person that's your ideal client too. Don't go to other people's

623
00:31:14.400 --> 00:31:21.280
pages and start just following all of their followers. That's weird, but you can learn

624
00:31:21.280 --> 00:31:27.040
some things and see, oh, okay, this is how they speak in their comments. And these are the types

625
00:31:27.040 --> 00:31:31.120
of women who are responding, oh, they actually have a lot of men. And I haven't been focusing

626
00:31:31.120 --> 00:31:36.240
on men, but they have a lot of men who follow them and actually engage with their content.

627
00:31:36.240 --> 00:31:41.760
I never thought about that. So maybe I should gear some, a little bit more gender neutral content.

628
00:31:42.640 --> 00:31:48.560
So you can use social media to test out where your target audience lives. But like I said,

629
00:31:48.560 --> 00:31:52.960
please don't go poaching people's followers. That's just weird, frowned upon. Somebody's

630
00:31:52.960 --> 00:31:56.400
going to call you out at some point. So we're not going to do that. We're going to

631
00:31:59.520 --> 00:32:04.560
attract, attraction marketing. We are going to put out marketing that attracts our ideal

632
00:32:04.560 --> 00:32:09.040
clients to us. And networking part two, like the first part I said, attending

633
00:32:10.160 --> 00:32:16.800
events to meet people. Networking part two would be directly networking with other businesses.

634
00:32:17.760 --> 00:32:22.320
So finding other business owners, maybe in your group, what you guys are doing now,

635
00:32:23.040 --> 00:32:27.280
connect with these people, stay connected with the other people in this cohort so that you guys can

636
00:32:27.840 --> 00:32:32.480
promote each other, can uplift each other, inspire each other and give tips to each other as your

637
00:32:32.480 --> 00:32:39.520
businesses continue to grow. Real quick, how does social media work? Again, I know this may sound

638
00:32:39.520 --> 00:32:44.720
very basic, but we're all at different levels. How does social media work? Personal interaction.

639
00:32:45.520 --> 00:32:50.720
We use social media just to have fun with each other. We use social media just to broadcast,

640
00:32:50.720 --> 00:32:57.280
hey, so-and-so had a baby, or I'm getting my doctorate or something just to stay connected.

641
00:32:57.280 --> 00:33:02.800
You're posting pictures so grandma can see them. Personal interaction is one of the first and

642
00:33:02.800 --> 00:33:09.920
foremost ways that we are using social media. Professional interaction is when we are producing

643
00:33:09.920 --> 00:33:18.400
content that is directly geared to making sure that showcasing our brand to people who we want

644
00:33:18.400 --> 00:33:23.440
to benefit from it in some kind of way. Because you have to think about the fact that even if

645
00:33:23.440 --> 00:33:28.960
you are presenting content to appeal to an investor, an investor is investing in you because

646
00:33:28.960 --> 00:33:34.720
it benefits them as well in some kind of way. It also benefits them. So you need to not only

647
00:33:34.800 --> 00:33:43.040
showcase your, well, show content that shows your consumer that I have what you need,

648
00:33:43.680 --> 00:33:49.600
you need to be showcasing content that shows potential investors what I am producing the

649
00:33:49.600 --> 00:33:56.320
people need. See how that's kind of the same but not? What I am producing the people need because

650
00:33:56.320 --> 00:34:00.400
that is what an investor is looking at. They're like, is what that person is putting out something

651
00:34:00.400 --> 00:34:06.160
that I want to put my money behind? Because people are showing that they want it. They want

652
00:34:06.160 --> 00:34:11.040
more and they'll keep wanting more. So the money I'm investing will keep growing and keep growing

653
00:34:11.040 --> 00:34:15.520
because they are on to something here. So your professional interaction with people is something

654
00:34:15.520 --> 00:34:21.120
you don't want to ignore. Don't get so caught up in trying to make the sale that you forget to also

655
00:34:21.760 --> 00:34:27.840
create an experience through your marketing, no matter what it is. Like I said, it could be a

656
00:34:27.840 --> 00:34:32.639
pamphlet. It could be a guidebook. It could be whatever. It could be like, it could be social

657
00:34:32.639 --> 00:34:36.960
media. It could be text messages in a text community. Whatever it is, all of this is

658
00:34:36.960 --> 00:34:42.960
marketing, but make sure that it's also showing, it's creating reports and analytics that you can

659
00:34:42.960 --> 00:34:49.360
showcase to an investor and say, hey, I am creating a product that other people want.

660
00:34:49.360 --> 00:34:53.840
They're showing they want more of it. I would love to give them more of it because you invest

661
00:34:53.840 --> 00:34:59.840
in what I'm building. And then also just understanding on a social media level, the

662
00:35:00.000 --> 00:35:02.680
difference between a producer and a consumer.

663
00:35:02.680 --> 00:35:05.280
Producer, that's us.

664
00:35:05.280 --> 00:35:08.560
We are producing the things that the people want.

665
00:35:08.560 --> 00:35:12.080
And so we get on social media with a different agenda.

666
00:35:12.080 --> 00:35:15.520
But all of us are also consumers.

667
00:35:15.520 --> 00:35:17.640
Not every consumer is a producer,

668
00:35:17.640 --> 00:35:20.520
but all of the producers are also consumers.

669
00:35:20.520 --> 00:35:22.240
Because just like we get caught up

670
00:35:22.240 --> 00:35:24.040
in the late night scroll of Instagram

671
00:35:24.040 --> 00:35:25.280
and end up buying things,

672
00:35:25.280 --> 00:35:28.000
I just randomly bought some new sunscreen.

673
00:35:28.000 --> 00:35:29.840
I bought a new office chair.

674
00:35:30.400 --> 00:35:31.480
Just randomly getting caught up.

675
00:35:31.480 --> 00:35:32.640
I'm a consumer.

676
00:35:32.640 --> 00:35:34.800
If you show me this ad too many times,

677
00:35:34.800 --> 00:35:36.200
I'm probably gonna buy it.

678
00:35:36.200 --> 00:35:37.600
I am that person.

679
00:35:37.600 --> 00:35:39.200
So I'm also a consumer,

680
00:35:39.200 --> 00:35:43.040
but I also watch other producers differently

681
00:35:43.040 --> 00:35:46.080
than the regular consumer because I'm a producer as well.

682
00:35:46.080 --> 00:35:50.320
So the things that make me click on an ad

683
00:35:50.320 --> 00:35:51.920
and make it to checkout,

684
00:35:51.920 --> 00:35:54.040
I will check out and then think,

685
00:35:54.040 --> 00:35:55.360
hmm, how did I get here?

686
00:35:56.600 --> 00:35:58.720
What was it about this ad

687
00:35:58.720 --> 00:36:00.440
that got me to this point?

688
00:36:00.440 --> 00:36:03.440
Was it because it was so simple and so practical?

689
00:36:03.440 --> 00:36:05.880
Or was it because it was so beautiful?

690
00:36:05.880 --> 00:36:09.480
Is it because the woman in the ad looked like me?

691
00:36:09.480 --> 00:36:11.160
Or did the woman in the ad look like

692
00:36:11.160 --> 00:36:12.840
what I wanna look like?

693
00:36:12.840 --> 00:36:16.040
So I start thinking about all those things.

694
00:36:16.040 --> 00:36:18.840
So then when I'm presenting my own services,

695
00:36:18.840 --> 00:36:20.520
I start implementing that.

696
00:36:20.520 --> 00:36:22.200
And that's something else you should do.

697
00:36:22.200 --> 00:36:23.280
Look at other producers.

698
00:36:23.280 --> 00:36:24.560
Even if they're producing something

699
00:36:24.560 --> 00:36:26.440
that has nothing to do with the product

700
00:36:26.440 --> 00:36:28.360
or service that you provide,

701
00:36:29.000 --> 00:36:32.800
it got you some kind of way you just ended out at checkout.

702
00:36:32.800 --> 00:36:37.200
So always think about what got you to that point

703
00:36:37.200 --> 00:36:40.720
and see how you can implement that into your own business

704
00:36:40.720 --> 00:36:42.160
and into your own marketing.

705
00:36:43.920 --> 00:36:46.520
Now, different ways to dominate your social media presence

706
00:36:46.520 --> 00:36:47.680
when it comes to your business

707
00:36:47.680 --> 00:36:49.480
and your marketing and your brand.

708
00:36:50.880 --> 00:36:52.920
These are things that I think sometimes get lost

709
00:36:52.920 --> 00:36:54.840
when I say social media.

710
00:36:54.840 --> 00:36:58.280
So blogs, blogs are still social media

711
00:36:59.200 --> 00:37:01.520
because blogs have those wonderful comment sections

712
00:37:01.520 --> 00:37:04.080
where we continue, we can talk back and forth,

713
00:37:04.080 --> 00:37:06.400
we're still being social.

714
00:37:06.400 --> 00:37:08.360
When people are, when bloggers,

715
00:37:08.360 --> 00:37:10.840
a lot of the bloggers have now just become YouTubers,

716
00:37:10.840 --> 00:37:12.760
it's still blogging.

717
00:37:12.760 --> 00:37:15.280
So don't underestimate the power

718
00:37:15.280 --> 00:37:16.680
of that part of your business.

719
00:37:16.680 --> 00:37:18.920
If you're using platforms like Pinterest,

720
00:37:18.920 --> 00:37:21.480
the point of Pinterest is to get you to click on something

721
00:37:21.480 --> 00:37:23.040
and take you to a blog post somewhere.

722
00:37:23.040 --> 00:37:24.920
It's kind of what Pinterest was built for.

723
00:37:24.920 --> 00:37:27.080
We think about just recipes and things, but no,

724
00:37:27.080 --> 00:37:31.280
it could be a pin that takes you to five tips

725
00:37:31.280 --> 00:37:34.640
to schedule your next dream vacation.

726
00:37:34.640 --> 00:37:35.920
And you're a travel agent

727
00:37:35.920 --> 00:37:38.400
and you have a blog on your website

728
00:37:38.400 --> 00:37:40.200
and a beautiful Pinterest pin.

729
00:37:40.200 --> 00:37:41.800
So if you're getting that Pinterest pin

730
00:37:41.800 --> 00:37:43.520
in front of a lot of people,

731
00:37:44.480 --> 00:37:45.760
they're going to your blog.

732
00:37:45.760 --> 00:37:48.200
That's increasing your SEO on your website.

733
00:37:48.200 --> 00:37:51.360
That is giving people more ideas

734
00:37:51.360 --> 00:37:53.120
about the services you provide.

735
00:37:53.120 --> 00:37:54.520
Now that they're on your website,

736
00:37:54.520 --> 00:37:55.840
you should have a beautiful pop-up

737
00:37:55.840 --> 00:37:57.440
so you can collect their email address.

738
00:37:57.440 --> 00:37:59.000
Like these are things that all,

739
00:37:59.000 --> 00:38:00.960
this is all a part of a marketing plan.

740
00:38:00.960 --> 00:38:02.520
The marketing plan isn't just,

741
00:38:02.520 --> 00:38:05.520
show them a pretty view of a vacation

742
00:38:05.520 --> 00:38:07.800
and hope they book me as their travel agent.

743
00:38:07.800 --> 00:38:10.080
No, build the dream for them.

744
00:38:10.080 --> 00:38:11.560
Tell the story for them.

745
00:38:14.240 --> 00:38:15.080
Microblogs.

746
00:38:15.080 --> 00:38:18.400
Microblogs are basically what we do on TikTok

747
00:38:18.400 --> 00:38:20.760
and Instagram and Facebook.

748
00:38:20.760 --> 00:38:23.600
We've all kind of just become microbloggers

749
00:38:23.600 --> 00:38:26.480
and we're not doing such long stories,

750
00:38:26.480 --> 00:38:30.600
but sometimes we're doing a long or lengthier post

751
00:38:30.600 --> 00:38:33.440
or we're doing affiliate links and things like that.

752
00:38:33.440 --> 00:38:34.440
We're microblogging.

753
00:38:34.440 --> 00:38:36.560
That's the basis of what that is.

754
00:38:37.560 --> 00:38:40.200
Social media networking platforms just in general,

755
00:38:40.200 --> 00:38:43.360
making sure that you are using those in your business

756
00:38:43.360 --> 00:38:45.080
and figuring out which ones work for you.

757
00:38:45.080 --> 00:38:47.520
You don't have to be on everything.

758
00:38:47.520 --> 00:38:50.080
I usually tell people to start out with two.

759
00:38:50.080 --> 00:38:51.280
Which two work for you?

760
00:38:51.280 --> 00:38:53.200
Find those two, dominate those two.

761
00:38:54.560 --> 00:38:55.720
Video sharing.

762
00:38:55.720 --> 00:38:58.440
Of course, YouTube, TikTok, Reels.

763
00:38:58.440 --> 00:39:02.280
These are ways that you need to kind of focus

764
00:39:02.280 --> 00:39:04.680
on making sure your brand is seamless

765
00:39:04.680 --> 00:39:07.480
across all of these particular platforms.

766
00:39:07.480 --> 00:39:08.400
Podcasts.

767
00:39:08.400 --> 00:39:10.840
We know podcasts are the thing right now.

768
00:39:10.840 --> 00:39:12.440
I have a podcast.

769
00:39:12.440 --> 00:39:14.400
Half of everybody I know got a podcast.

770
00:39:15.360 --> 00:39:18.440
And it's because it's a great way to just build,

771
00:39:18.440 --> 00:39:20.200
to humanize your brand.

772
00:39:20.200 --> 00:39:21.360
People get to see a face.

773
00:39:21.360 --> 00:39:22.560
It doesn't have to be you.

774
00:39:22.560 --> 00:39:24.440
There are several larger brands,

775
00:39:24.440 --> 00:39:26.640
especially marketing agencies,

776
00:39:26.640 --> 00:39:29.480
who the people who we see doing the podcast

777
00:39:29.480 --> 00:39:31.640
aren't the owners of the company.

778
00:39:31.640 --> 00:39:34.640
There's somebody else who they may just be two employees

779
00:39:34.640 --> 00:39:36.120
that are really good at that.

780
00:39:36.120 --> 00:39:37.600
So it doesn't necessarily have to be you.

781
00:39:37.600 --> 00:39:40.520
Don't be so nervous and think that it has to be you.

782
00:39:40.520 --> 00:39:42.480
But it is a great tool,

783
00:39:42.480 --> 00:39:44.080
especially when it comes to YouTube,

784
00:39:44.080 --> 00:39:47.120
to kind of record yourself doing your podcast,

785
00:39:47.120 --> 00:39:48.240
giving out those tips,

786
00:39:48.240 --> 00:39:50.160
and then having the audio available.

787
00:39:50.160 --> 00:39:52.640
And that's in any service that you provide.

788
00:39:52.640 --> 00:39:54.160
If you're just selling hair products,

789
00:39:54.160 --> 00:39:58.320
you could have a podcast about horrible hair care stories

790
00:39:58.320 --> 00:40:00.200
or wonderful hair care stories.

791
00:40:00.000 --> 00:40:03.500
women telling their stories of learning to love their hair.

792
00:40:03.500 --> 00:40:05.520
It could be anything, but you have to figure out

793
00:40:05.520 --> 00:40:08.220
how it can connect with your people.

794
00:40:08.220 --> 00:40:11.060
And virtual worlds, that's a new thing.

795
00:40:11.060 --> 00:40:12.620
You know, we're in the age now

796
00:40:12.620 --> 00:40:14.660
that virtual worlds is a thing.

797
00:40:14.660 --> 00:40:17.500
And if you feel like there's a way to connect it

798
00:40:17.500 --> 00:40:20.220
to your brand, I say, jump on it.

799
00:40:20.220 --> 00:40:23.740
I don't want us to ignore it.

800
00:40:23.740 --> 00:40:24.780
And that's what I don't want you to do.

801
00:40:24.780 --> 00:40:26.940
I don't want you to say, well, I don't understand that.

802
00:40:26.940 --> 00:40:29.820
So I'm not going to implement it into my business.

803
00:40:29.820 --> 00:40:33.520
At least learn how it works and just tuck that information

804
00:40:33.520 --> 00:40:36.420
into the back of your mind, because when the time comes

805
00:40:36.420 --> 00:40:38.540
or if the time comes that you need to know

806
00:40:38.540 --> 00:40:40.660
how to implement that, you'll be ready.

807
00:40:40.660 --> 00:40:43.060
Just stay ready so you don't have to get ready.

808
00:40:44.660 --> 00:40:46.540
All right, we're almost done.

809
00:40:48.300 --> 00:40:50.620
Okay, so which marketing platform should your business use?

810
00:40:50.620 --> 00:40:51.860
This is the biggest question I get

811
00:40:51.860 --> 00:40:53.380
when people start with social media.

812
00:40:53.380 --> 00:40:55.140
They're like, so what do I use?

813
00:40:55.140 --> 00:40:56.540
I don't know what I should be using.

814
00:40:56.540 --> 00:40:58.220
These are the things you should think about.

815
00:40:58.220 --> 00:41:00.860
What type of content is posted on that site?

816
00:41:00.860 --> 00:41:04.080
Focus on what that particular platform is known for.

817
00:41:04.080 --> 00:41:06.060
If it is a digital platform,

818
00:41:06.060 --> 00:41:09.700
they will prioritize the type of content they request.

819
00:41:09.700 --> 00:41:11.660
Instagram told us they want reels.

820
00:41:11.660 --> 00:41:14.140
Around September of last year, 2021,

821
00:41:14.140 --> 00:41:15.300
they said, we want reels.

822
00:41:15.300 --> 00:41:16.820
We're going to feature reels.

823
00:41:16.820 --> 00:41:18.060
You need to give us reels.

824
00:41:18.060 --> 00:41:20.740
In October, they flipped the switch.

825
00:41:20.740 --> 00:41:22.100
They went to reels.

826
00:41:22.100 --> 00:41:24.860
And if you weren't ready or not willing to play the game,

827
00:41:24.860 --> 00:41:27.340
you got knocked out of the algorithm.

828
00:41:27.340 --> 00:41:28.660
And there are people who will say,

829
00:41:28.660 --> 00:41:30.860
I want to be on Instagram, but I'm not making reels.

830
00:41:30.860 --> 00:41:32.740
Well, you need to use something else.

831
00:41:33.820 --> 00:41:34.980
You need to figure something else

832
00:41:34.980 --> 00:41:36.300
because if you don't play the game

833
00:41:36.300 --> 00:41:39.140
that these particular platforms want you to play,

834
00:41:39.140 --> 00:41:40.420
there's no point.

835
00:41:40.420 --> 00:41:43.700
If you're going to post content to Pinterest

836
00:41:43.700 --> 00:41:45.140
and just focus on the visual,

837
00:41:45.140 --> 00:41:47.380
but it doesn't take them to a good blog post,

838
00:41:47.380 --> 00:41:48.220
there's no point.

839
00:41:48.220 --> 00:41:49.900
That's not what Pinterest is for.

840
00:41:49.900 --> 00:41:52.300
If you are going to do Twitter,

841
00:41:52.300 --> 00:41:53.900
but only every now and then,

842
00:41:53.900 --> 00:41:54.820
and you're not going to give them

843
00:41:54.820 --> 00:41:56.860
multiple short things in a row,

844
00:41:57.340 --> 00:41:58.700
they want it back to back.

845
00:41:58.700 --> 00:41:59.700
You don't have to do it every day,

846
00:41:59.700 --> 00:42:02.620
but when you do it, they want something,

847
00:42:02.620 --> 00:42:03.660
boom, boom, boom, boom, boom.

848
00:42:03.660 --> 00:42:05.940
If you're not going to play the boom, boom, boom, boom game,

849
00:42:05.940 --> 00:42:07.580
you need to use another platform.

850
00:42:07.580 --> 00:42:09.700
So focus on those two,

851
00:42:09.700 --> 00:42:12.340
possibly two platforms that you want to focus on

852
00:42:12.340 --> 00:42:16.140
and figure out the game they're playing and play it.

853
00:42:16.140 --> 00:42:18.340
Which posts are the most popular

854
00:42:18.340 --> 00:42:20.460
on that particular platform?

855
00:42:20.460 --> 00:42:22.780
So after narrowing down what is requested,

856
00:42:22.780 --> 00:42:26.020
focus on what type of content your audience likes to receive

857
00:42:26.020 --> 00:42:28.140
from your brand or business.

858
00:42:28.140 --> 00:42:30.700
So, okay, you're going to create the videos.

859
00:42:30.700 --> 00:42:32.340
What type of videos?

860
00:42:32.340 --> 00:42:33.540
How do we know?

861
00:42:33.540 --> 00:42:34.740
Science experiment.

862
00:42:34.740 --> 00:42:36.020
Just play with it.

863
00:42:36.020 --> 00:42:36.940
See what they like.

864
00:42:36.940 --> 00:42:38.180
Do they like longer ones?

865
00:42:38.180 --> 00:42:39.780
Do they like shorter ones?

866
00:42:39.780 --> 00:42:42.460
Do the business that you're in,

867
00:42:42.460 --> 00:42:45.660
if it's not on social media and it's more in person,

868
00:42:45.660 --> 00:42:48.620
if you're creating paper content for people,

869
00:42:48.620 --> 00:42:51.820
do they like thick magazines about your business,

870
00:42:51.820 --> 00:42:53.500
depending on what it is that you do?

871
00:42:53.500 --> 00:42:57.500
Do they respond more to postcard type information?

872
00:42:57.500 --> 00:43:01.100
Do they like little three, little trifle pamphlets?

873
00:43:01.100 --> 00:43:03.980
Test it out and see what people are responding to.

874
00:43:03.980 --> 00:43:05.620
And that's what you need to use.

875
00:43:05.620 --> 00:43:07.420
So therefore you're not losing money.

876
00:43:07.420 --> 00:43:08.900
You're not wasting money on things

877
00:43:08.900 --> 00:43:10.900
that people aren't responding to.

878
00:43:10.900 --> 00:43:13.220
And you aren't just,

879
00:43:13.220 --> 00:43:15.980
it stops you from looking unorganized or ill-prepared.

880
00:43:17.020 --> 00:43:20.380
How often are users and companies posting?

881
00:43:20.380 --> 00:43:22.020
As I've been saying this whole time,

882
00:43:22.020 --> 00:43:23.900
it's all a big science experiment.

883
00:43:23.900 --> 00:43:25.780
So you must study the goats.

884
00:43:25.780 --> 00:43:27.660
Who do you like?

885
00:43:27.660 --> 00:43:29.900
Who is it that you look up to?

886
00:43:29.900 --> 00:43:31.780
What are they doing?

887
00:43:31.780 --> 00:43:33.700
Don't try to be them.

888
00:43:33.700 --> 00:43:36.060
Be inspired by them.

889
00:43:36.060 --> 00:43:37.700
Two completely different things.

890
00:43:37.700 --> 00:43:38.540
You are you.

891
00:43:38.540 --> 00:43:40.020
Your brand is unique.

892
00:43:40.020 --> 00:43:42.620
Understand what makes you you,

893
00:43:42.620 --> 00:43:44.820
what makes your mission different,

894
00:43:44.820 --> 00:43:48.180
what makes what you are putting out into the world valuable

895
00:43:48.180 --> 00:43:50.020
and put that in the forefront

896
00:43:50.020 --> 00:43:52.460
so your audience can see it.

897
00:43:52.460 --> 00:43:53.980
But if you're just not,

898
00:43:53.980 --> 00:43:55.940
if you need more inspiration,

899
00:43:55.940 --> 00:43:59.180
go to the people who are at the top of your industry

900
00:43:59.180 --> 00:44:01.340
and see what they're putting out, what they're doing,

901
00:44:01.340 --> 00:44:03.820
and see, okay, well, how can I make that me?

902
00:44:03.820 --> 00:44:05.860
How can we make this look like our brand?

903
00:44:05.860 --> 00:44:10.340
How can we present this on this level of excellence?

904
00:44:10.340 --> 00:44:12.500
Because we just admire their excellence,

905
00:44:12.500 --> 00:44:14.460
but we don't want that exact imagery.

906
00:44:14.460 --> 00:44:16.380
What can we do to make it us?

907
00:44:16.380 --> 00:44:20.020
So those are the types of things you want to consider.

908
00:44:20.020 --> 00:44:23.180
And where is your target audience currently?

909
00:44:23.180 --> 00:44:25.300
Meet your audience where they are.

910
00:44:25.300 --> 00:44:26.780
If you've been taking notes,

911
00:44:26.780 --> 00:44:29.300
meet your audience where they are.

912
00:44:29.300 --> 00:44:34.020
Don't make them go to a marketing source

913
00:44:34.020 --> 00:44:35.380
that they don't like.

914
00:44:35.380 --> 00:44:37.220
If your audience has already shown you,

915
00:44:37.220 --> 00:44:39.580
we are loyal to you on Instagram.

916
00:44:39.580 --> 00:44:41.940
We are loyal to you on TikTok.

917
00:44:41.940 --> 00:44:43.620
We are loyal to you on Twitter.

918
00:44:43.620 --> 00:44:45.060
We don't wanna do Facebook.

919
00:44:45.060 --> 00:44:46.980
Stop trying to force them into a Facebook group.

920
00:44:46.980 --> 00:44:48.860
They don't wanna do that.

921
00:44:48.860 --> 00:44:51.060
So just stop, figure something else out.

922
00:44:51.060 --> 00:44:52.940
One of the great ways is ask them.

923
00:44:52.940 --> 00:44:55.060
I wanna build more community with you guys.

924
00:44:55.060 --> 00:44:57.300
And we're talking some,

925
00:44:57.300 --> 00:44:59.260
but I want a more private place for us to talk.

926
00:44:59.260 --> 00:45:00.500
What would you guys like?

927
00:45:00.000 --> 00:45:02.600
If you want an app, would you guys like a text message

928
00:45:02.600 --> 00:45:03.120
community?

929
00:45:03.120 --> 00:45:05.160
Would you like something like Mighty Networks?

930
00:45:05.160 --> 00:45:06.240
Ask them.

931
00:45:06.240 --> 00:45:09.040
Take a poll, and then create it and see if they actually

932
00:45:09.040 --> 00:45:09.800
engage in it.

933
00:45:09.800 --> 00:45:12.240
But don't try to make your people be where

934
00:45:12.240 --> 00:45:13.800
you think the cool kids are.

935
00:45:13.800 --> 00:45:15.640
If your audience isn't on TikTok,

936
00:45:15.640 --> 00:45:17.480
but you're like, I've got to start a TikTok

937
00:45:17.480 --> 00:45:18.560
because everybody's there.

938
00:45:18.560 --> 00:45:20.360
No, you don't.

939
00:45:20.360 --> 00:45:21.880
You just don't.

940
00:45:21.880 --> 00:45:25.200
Meet your people where they are.

941
00:45:25.200 --> 00:45:27.280
And also, do the necessary research

942
00:45:27.280 --> 00:45:29.600
when it comes to developing your brand

943
00:45:29.600 --> 00:45:32.040
and building that community with your audience

944
00:45:32.040 --> 00:45:35.000
and marketing to that particular ideal audience.

945
00:45:35.000 --> 00:45:36.280
Consider their gender.

946
00:45:36.280 --> 00:45:37.480
Consider their age.

947
00:45:37.480 --> 00:45:39.360
Consider their income bracket.

948
00:45:39.360 --> 00:45:40.720
Where do they live?

949
00:45:40.720 --> 00:45:44.680
What are the popular attractions in that area where they live?

950
00:45:44.680 --> 00:45:46.160
I live on the Gulf Coast.

951
00:45:46.160 --> 00:45:47.960
I live in the city that founded Mardi Gras.

952
00:45:47.960 --> 00:45:50.440
Mardi Gras is a big deal down here.

953
00:45:50.440 --> 00:45:52.880
So if I'm putting together a marketing plan

954
00:45:52.880 --> 00:45:55.480
and it's going to flow into that time of the year,

955
00:45:55.480 --> 00:45:58.320
I need to incorporate Mardi Gras into our marketing

956
00:45:58.360 --> 00:45:59.680
in some kind of way, no matter what it is.

957
00:45:59.680 --> 00:46:01.000
I don't care if we're selling shampoo.

958
00:46:01.000 --> 00:46:02.800
We got to figure out how to get marketing

959
00:46:02.800 --> 00:46:06.680
into this marketing plan because that's what our area does.

960
00:46:06.680 --> 00:46:08.360
And then that's supposed to say beliefs.

961
00:46:08.360 --> 00:46:09.400
Sorry, you guys.

962
00:46:09.400 --> 00:46:11.880
The beliefs and values of your ideal audience.

963
00:46:11.880 --> 00:46:13.760
Like, what do they feel is important?

964
00:46:13.760 --> 00:46:15.600
What do they value?

965
00:46:15.600 --> 00:46:17.120
And what makes them feel good?

966
00:46:17.120 --> 00:46:19.880
Does a $2,000 bag make them feel good?

967
00:46:19.880 --> 00:46:20.880
Maybe that's what they like.

968
00:46:20.880 --> 00:46:23.680
If you're selling a $2,000 bag, those are your people.

969
00:46:23.680 --> 00:46:27.600
Are they the people like, I would never buy a $2,000 bag?

970
00:46:27.920 --> 00:46:29.400
They're not your people.

971
00:46:29.400 --> 00:46:31.400
Stop trying to make them your people.

972
00:46:31.400 --> 00:46:35.480
And instead focus on the ones who already value

973
00:46:35.480 --> 00:46:37.800
and treasure what it is that you're offering.

974
00:46:39.080 --> 00:46:41.400
And that one was repeated.

975
00:46:41.400 --> 00:46:44.320
And that's the end of my slide, my presentation, you guys.

976
00:46:44.320 --> 00:46:48.160
So here are just a couple of ways to connect with me.

977
00:46:48.160 --> 00:46:50.000
I don't know if you guys have any questions or not.

978
00:46:50.000 --> 00:46:53.160
I'll see if Siobhan has that or not,

979
00:46:53.160 --> 00:46:55.760
but I loved doing this presentation.

980
00:46:56.760 --> 00:46:58.480
I always like to say, you can sit with me.

981
00:46:58.480 --> 00:47:00.600
So you don't have to work with me.

982
00:47:00.600 --> 00:47:02.760
You don't have to sign up for anything I'm doing,

983
00:47:02.760 --> 00:47:04.600
but I like to stay connected with people

984
00:47:04.600 --> 00:47:08.080
who are doing programs that I've done presentations to.

985
00:47:08.080 --> 00:47:12.240
Even if all we do is just kiki in the DMs with each other,

986
00:47:12.240 --> 00:47:13.840
I greatly appreciate it.

987
00:47:13.840 --> 00:47:16.040
So that is all I have.

988
00:47:17.920 --> 00:47:20.440
And we'll see if Siobhan can get back in here.

989
00:47:20.440 --> 00:47:21.280
Here we go.

990
00:47:26.760 --> 00:47:31.760
And I can't see you guys' questions until they pull them in

991
00:47:38.760 --> 00:47:40.240
or I would just start answering them,

992
00:47:40.240 --> 00:47:43.160
but I don't think I can see them.

993
00:47:43.160 --> 00:47:44.000
Can I?

994
00:47:44.000 --> 00:47:44.840
Let me see.

995
00:47:44.840 --> 00:47:45.660
Oh, I can.

996
00:47:45.660 --> 00:47:46.500
I can see them.

997
00:47:46.500 --> 00:47:47.320
I'm so sorry, you guys.

998
00:47:47.320 --> 00:47:48.840
I can definitely see them.

999
00:47:48.840 --> 00:47:49.680
I made that up.

1000
00:47:49.680 --> 00:47:50.520
Okay.

1001
00:47:51.520 --> 00:47:55.280
So, all right, question one.

1002
00:47:55.280 --> 00:47:56.120
This is great information.

1003
00:47:56.120 --> 00:47:58.440
I was interested in looking into a virtual assistant.

1004
00:47:58.440 --> 00:48:00.240
Can you explain in more detail?

1005
00:48:00.240 --> 00:48:03.220
Yes, I can explain virtual assistant.

1006
00:48:03.220 --> 00:48:06.420
I've had my virtual assistant for four years

1007
00:48:06.420 --> 00:48:10.400
and virtual assistants offer so many different services.

1008
00:48:10.400 --> 00:48:15.400
I brought mine in to handle the potential client

1009
00:48:16.080 --> 00:48:20.000
to closing a client flow for me

1010
00:48:20.000 --> 00:48:23.440
because I was getting so many consultation requests

1011
00:48:23.440 --> 00:48:24.880
in at one time.

1012
00:48:24.880 --> 00:48:28.240
So, once she checks my email every morning

1013
00:48:28.240 --> 00:48:32.480
before I get up and filters out all of the craziness

1014
00:48:32.480 --> 00:48:35.840
that is in my email.

1015
00:48:35.840 --> 00:48:36.800
So then when I get up,

1016
00:48:36.800 --> 00:48:38.460
only the important stuff is still there.

1017
00:48:38.460 --> 00:48:40.780
So she takes out all the ads and stuff like that.

1018
00:48:40.780 --> 00:48:43.240
But if a client responds to something

1019
00:48:43.240 --> 00:48:46.000
and maybe I haven't responded yet,

1020
00:48:46.000 --> 00:48:47.320
she'll send me those reminders of,

1021
00:48:47.360 --> 00:48:50.360
hey, did you get back with so-and-so?

1022
00:48:50.360 --> 00:48:53.240
Or she reminds me with some of my social media clients

1023
00:48:53.240 --> 00:48:55.800
that it's time for them to renew their contract.

1024
00:48:55.800 --> 00:48:58.600
Hey, I went ahead and did their new up-to-date contract.

1025
00:48:58.600 --> 00:48:59.440
Here it is.

1026
00:48:59.440 --> 00:49:00.920
Do you want me to go ahead and email them

1027
00:49:00.920 --> 00:49:02.720
to see if they want to renew?

1028
00:49:02.720 --> 00:49:04.680
Or do you wanna send it?

1029
00:49:04.680 --> 00:49:07.280
Some clients, she already knows it's automated

1030
00:49:07.280 --> 00:49:09.040
that I want her to handle it.

1031
00:49:09.040 --> 00:49:11.560
But maybe a new client, I may want to do it.

1032
00:49:11.560 --> 00:49:15.920
But she handles a lot of the day-to-day ins and outs

1033
00:49:15.920 --> 00:49:17.120
of my business.

1034
00:49:18.080 --> 00:49:19.000
At the end of every month,

1035
00:49:19.000 --> 00:49:22.480
she's the one who makes sure my books are in order,

1036
00:49:22.480 --> 00:49:24.040
reconciles my books at the end of the month.

1037
00:49:24.040 --> 00:49:24.960
I hate numbers.

1038
00:49:24.960 --> 00:49:27.200
I don't like, well, I don't like money numbers

1039
00:49:27.200 --> 00:49:30.240
unless it's giving me money, but keeping track of it.

1040
00:49:30.240 --> 00:49:31.200
Not my jam.

1041
00:49:31.200 --> 00:49:32.400
You gotta know your strong points.

1042
00:49:32.400 --> 00:49:33.880
That is not one of my strong points.

1043
00:49:33.880 --> 00:49:35.280
So she handles all that.

1044
00:49:35.280 --> 00:49:37.920
Usually if you hire a virtual assistant,

1045
00:49:37.920 --> 00:49:40.560
and like I said, I had my contact information up.

1046
00:49:42.240 --> 00:49:44.480
If somebody wants me to refer her,

1047
00:49:44.480 --> 00:49:47.080
I know she has a couple of open slots right now.

1048
00:49:47.080 --> 00:49:50.360
But if you research virtual assistants,

1049
00:49:50.360 --> 00:49:52.760
usually you can find a comprehensive list

1050
00:49:52.760 --> 00:49:54.360
of what they provide.

1051
00:49:54.360 --> 00:49:56.120
And it will let you know,

1052
00:49:56.120 --> 00:49:57.640
hey, I could benefit from this service.

1053
00:49:57.640 --> 00:50:00.440
This is an area that I'm struggling with in my business.

1054
00:50:00.000 --> 00:50:02.600
and it would be great for somebody to take that off,

1055
00:50:02.600 --> 00:50:05.240
to take it off my hands.

1056
00:50:05.240 --> 00:50:10.160
Question two, do you recommend, what was that?

1057
00:50:10.160 --> 00:50:13.680
Do you recommend QR codes as a form of business cards?

1058
00:50:13.680 --> 00:50:18.680
I personally don't, I've seen it, it's just not my jam.

1059
00:50:19.160 --> 00:50:21.760
I don't, I've never been in a situation

1060
00:50:21.760 --> 00:50:26.760
where somebody was like, scan my QR code.

1061
00:50:26.920 --> 00:50:29.360
I've seen other people do it

1062
00:50:29.360 --> 00:50:31.520
and I don't know, it's just not my thing.

1063
00:50:31.520 --> 00:50:35.920
Maybe I'm just old school, I just, I like business cards.

1064
00:50:35.920 --> 00:50:37.400
I do, I really like them,

1065
00:50:37.400 --> 00:50:42.200
or even I'm even more prone to a digital business card.

1066
00:50:42.200 --> 00:50:46.520
If somebody has like the image, excuse me,

1067
00:50:46.520 --> 00:50:48.240
and they send it to me,

1068
00:50:48.240 --> 00:50:51.880
I have a file in my phone of business cards

1069
00:50:51.880 --> 00:50:56.880
I have had sent to me through events while I'm at events,

1070
00:50:57.160 --> 00:50:59.040
and I just keep them all saved in there,

1071
00:50:59.040 --> 00:51:02.000
but the QR code thing where you scan it

1072
00:51:02.000 --> 00:51:03.440
and then it goes to like their website

1073
00:51:03.440 --> 00:51:06.800
or their link tree or something like that, it's okay.

1074
00:51:06.800 --> 00:51:10.800
But I feel the problem with that is if I scan the QR code

1075
00:51:10.800 --> 00:51:13.760
and it takes me to maybe your link tree or something,

1076
00:51:13.760 --> 00:51:16.120
well, if we were out, we're probably out right now.

1077
00:51:16.120 --> 00:51:18.240
I'm not about to do it right now.

1078
00:51:18.240 --> 00:51:20.760
And me personally, I'm going to forget

1079
00:51:20.760 --> 00:51:21.960
by the time we get home.

1080
00:51:23.080 --> 00:51:24.920
But your business card at the end of the night,

1081
00:51:24.920 --> 00:51:26.320
I'm gonna clean out my purse,

1082
00:51:26.320 --> 00:51:28.480
clean out my little handbag that I have over here

1083
00:51:28.920 --> 00:51:30.240
and all the business cards from tonight,

1084
00:51:30.240 --> 00:51:31.720
I'm gonna lay them out on my desk.

1085
00:51:31.720 --> 00:51:34.080
And then the next morning I'm gonna DM everybody

1086
00:51:34.080 --> 00:51:37.320
or email everybody or say it was nice to meet you and stuff.

1087
00:51:37.320 --> 00:51:39.360
But if I just, if it pulled up a page,

1088
00:51:39.360 --> 00:51:41.120
I will probably forget.

1089
00:51:41.120 --> 00:51:42.920
And I have done that so many times.

1090
00:51:42.920 --> 00:51:44.680
And I'm sure other people have done that,

1091
00:51:44.680 --> 00:51:48.920
that I'm just not on the QR code business card bandwagon

1092
00:51:48.920 --> 00:51:49.800
right now.

1093
00:51:49.800 --> 00:51:53.040
But if somebody else is doing it and it's working,

1094
00:51:53.040 --> 00:51:53.920
keep doing it.

1095
00:51:53.920 --> 00:51:56.400
But again, science experiment, test it out,

1096
00:51:56.400 --> 00:51:57.240
see if it works.

1097
00:51:57.240 --> 00:52:00.240
If not, just go back to the good old regular business cards.

1098
00:52:01.680 --> 00:52:02.520
So my next business card,

1099
00:52:02.520 --> 00:52:06.040
I want to merge my personal brand with your business card.

1100
00:52:06.040 --> 00:52:07.080
How should I go about it?

1101
00:52:07.080 --> 00:52:08.880
Should I stick with just one business card

1102
00:52:08.880 --> 00:52:10.160
for two different ones?

1103
00:52:10.160 --> 00:52:11.000
Oh, thank you.

1104
00:52:11.000 --> 00:52:11.840
Thank you, amazing information.

1105
00:52:11.840 --> 00:52:13.120
Thank you.

1106
00:52:13.120 --> 00:52:15.200
I used to have double-sided business cards.

1107
00:52:15.200 --> 00:52:20.200
I was the program director for a YWCA.

1108
00:52:21.560 --> 00:52:23.600
And then I also had my marketing business.

1109
00:52:23.600 --> 00:52:25.600
I had them back to back on different cards.

1110
00:52:25.600 --> 00:52:28.080
These two things had nothing to do with each other.

1111
00:52:28.080 --> 00:52:30.360
But I literally, one card, the back was,

1112
00:52:30.360 --> 00:52:32.520
the YWCA has their strict branding.

1113
00:52:32.520 --> 00:52:34.600
So it was orange with that font,

1114
00:52:34.600 --> 00:52:37.400
with the Y and all of that, and had my information.

1115
00:52:37.400 --> 00:52:40.640
Then on the back of that card was my logo with my name

1116
00:52:40.640 --> 00:52:42.400
and contact information and all of that.

1117
00:52:42.400 --> 00:52:44.080
So that was something I did.

1118
00:52:44.080 --> 00:52:48.640
And even I wrote a book a few years ago, there it is.

1119
00:52:48.640 --> 00:52:49.480
I wrote a book.

1120
00:52:49.480 --> 00:52:51.600
And when my book came out, I got new business cards

1121
00:52:51.600 --> 00:52:54.120
where the back of the business card

1122
00:52:54.160 --> 00:52:56.640
said swimmingingracebook.com.

1123
00:52:56.640 --> 00:52:59.160
And the front had all of my marketing business information

1124
00:52:59.160 --> 00:53:00.000
and stuff in the back.

1125
00:53:00.000 --> 00:53:02.080
It didn't even say anything else about the book.

1126
00:53:02.080 --> 00:53:05.560
It just said swimmingingracebook.com on the back.

1127
00:53:05.560 --> 00:53:07.360
And then on the front was my main stuff.

1128
00:53:07.360 --> 00:53:10.040
So I'm all down for double-sided business cards.

1129
00:53:11.120 --> 00:53:15.240
If those two brands don't, if they're not married.

1130
00:53:16.200 --> 00:53:18.800
So there's another side to me as a brand.

1131
00:53:18.800 --> 00:53:22.400
I'm a yoga instructor and my yoga brand

1132
00:53:22.400 --> 00:53:24.160
is a whole nother beast in itself.

1133
00:53:24.160 --> 00:53:27.520
I usually don't market my yoga stuff

1134
00:53:27.520 --> 00:53:31.760
with my digital media stuff because they're so separate.

1135
00:53:31.760 --> 00:53:33.400
So I wouldn't merge those two,

1136
00:53:33.400 --> 00:53:37.920
but if they can kind of live together,

1137
00:53:37.920 --> 00:53:39.200
you could put them together.

1138
00:53:39.200 --> 00:53:40.840
I hope that made sense.

1139
00:53:40.840 --> 00:53:42.200
If it didn't, send me a DM.

1140
00:53:43.120 --> 00:53:46.240
Mentioned an app around the analytics slide

1141
00:53:46.240 --> 00:53:48.360
and Nikita wanted to know the names of the apps

1142
00:53:48.360 --> 00:53:49.200
that you mentioned.

1143
00:53:49.200 --> 00:53:50.040
What did I mention?

1144
00:53:50.040 --> 00:53:52.000
I don't remember.

1145
00:53:52.000 --> 00:53:56.680
Analytics slide, just with apps in general,

1146
00:53:56.680 --> 00:53:58.520
trying to figure out what is it all that I use

1147
00:53:58.520 --> 00:54:00.040
when collecting information.

1148
00:54:02.120 --> 00:54:03.840
I don't know, because I don't even think I said Trello,

1149
00:54:03.840 --> 00:54:08.200
but I use Trello to correct analytics.

1150
00:54:09.120 --> 00:54:12.920
A lot of the systems that you use,

1151
00:54:12.920 --> 00:54:16.200
these platforms have great analytical insights

1152
00:54:16.200 --> 00:54:17.880
and usually their direct insights

1153
00:54:17.880 --> 00:54:20.680
will be even more accurate than an outside app.

1154
00:54:20.680 --> 00:54:22.760
If somebody else remembers the app, I say, please say it.

1155
00:54:22.760 --> 00:54:24.360
And then I'll say why I said it.

1156
00:54:25.200 --> 00:54:27.640
What are some ways you recommend to collab with founders?

1157
00:54:27.640 --> 00:54:30.400
I've done giveaways, which are great for both parties,

1158
00:54:30.400 --> 00:54:33.560
but wanted to hear any other recommendations.

1159
00:54:33.560 --> 00:54:37.800
Personally, I make it a point to get in their space.

1160
00:54:38.920 --> 00:54:41.200
Like what are they doing?

1161
00:54:41.200 --> 00:54:44.440
And if there's an event, I'm going to be there.

1162
00:54:44.440 --> 00:54:45.520
I will pay to be there.

1163
00:54:45.520 --> 00:54:46.880
You will keep seeing me.

1164
00:54:46.880 --> 00:54:48.720
If I really want to work with you,

1165
00:54:48.720 --> 00:54:51.160
I will pay to be at everything you have.

1166
00:54:51.160 --> 00:54:52.960
I will sign up for everything.

1167
00:54:52.960 --> 00:54:54.960
You will be like, dang, every time we have a brunch,

1168
00:54:54.960 --> 00:54:56.320
Ashley's here, you right.

1169
00:54:57.520 --> 00:54:59.600
And I'm going to be around.

1170
00:55:00.000 --> 00:55:02.880
And so then when opportunities present themselves,

1171
00:55:02.880 --> 00:55:03.920
they'll think of me.

1172
00:55:03.920 --> 00:55:06.240
That is literally how so much of my success

1173
00:55:06.240 --> 00:55:10.160
and just favor from God, so much of my success has come about.

1174
00:55:10.160 --> 00:55:12.160
I've made sure I was in the room,

1175
00:55:12.160 --> 00:55:14.680
and I did whatever I needed to do to be in the room

1176
00:55:14.680 --> 00:55:16.980
so that when the opportunities presented themselves,

1177
00:55:16.980 --> 00:55:19.720
they're like, hey, Ashley has this business.

1178
00:55:19.720 --> 00:55:22.800
Would you be interested in being in this program

1179
00:55:22.800 --> 00:55:25.120
or benefiting from this?

1180
00:55:25.120 --> 00:55:27.760
We want to do a little think tank or something.

1181
00:55:27.760 --> 00:55:28.920
Can you be a part of it?

1182
00:55:28.920 --> 00:55:32.280
Yes, I will be a part of all the things.

1183
00:55:32.280 --> 00:55:33.800
And that has really helped for me.

1184
00:55:33.800 --> 00:55:37.320
So whatever you can do to be in the room, do that.

1185
00:55:38.520 --> 00:55:40.800
While experimenting with different social media platforms,

1186
00:55:40.800 --> 00:55:42.200
is there a length of time

1187
00:55:42.200 --> 00:55:43.960
that you recommend running a new experiment?

1188
00:55:43.960 --> 00:55:45.280
Some can be very short.

1189
00:55:45.280 --> 00:55:46.400
So when it comes to marketing,

1190
00:55:46.400 --> 00:55:48.120
let's just say email marketing.

1191
00:55:48.120 --> 00:55:50.620
If you're doing A and B testing on an email,

1192
00:55:50.620 --> 00:55:53.520
let's just say we have a new event, sign up for it.

1193
00:55:53.520 --> 00:55:56.200
We're doing an A and B email to see which one.

1194
00:55:56.200 --> 00:55:59.140
A lot of systems will, they'll do it for you.

1195
00:55:59.140 --> 00:56:02.240
It'll run both of the emails for like an hour

1196
00:56:03.440 --> 00:56:05.000
and send them out to your email list

1197
00:56:05.000 --> 00:56:07.100
or for like even shorter time, maybe like for 15 minutes.

1198
00:56:07.100 --> 00:56:10.000
They're running this one, both of them at the same time.

1199
00:56:10.000 --> 00:56:13.840
They will see which one gets the most opens,

1200
00:56:13.840 --> 00:56:15.880
how many people actually open it.

1201
00:56:15.880 --> 00:56:18.200
And then they'll send you a message and say,

1202
00:56:18.200 --> 00:56:21.080
okay, this one is winning.

1203
00:56:21.080 --> 00:56:23.000
We're gonna send this email out

1204
00:56:23.000 --> 00:56:24.160
to the rest of the email list.

1205
00:56:24.160 --> 00:56:25.040
We're not doing the rest.

1206
00:56:25.040 --> 00:56:27.320
These systems will do it for you.

1207
00:56:27.320 --> 00:56:32.320
Oh, Dubsado something, Dubsado, D-U-B-S-A-D-O.

1208
00:56:32.880 --> 00:56:33.920
So it's Dubsado.

1209
00:56:33.920 --> 00:56:35.900
Dubsado is kind of like HoneyBook,

1210
00:56:37.000 --> 00:56:39.320
just a way for you to keep your business organized

1211
00:56:39.320 --> 00:56:42.320
and things and process your invoices.

1212
00:56:44.800 --> 00:56:46.840
People pay you directly through it.

1213
00:56:47.880 --> 00:56:48.720
It does everything.

1214
00:56:48.720 --> 00:56:50.000
It does all the things for you.

1215
00:56:50.000 --> 00:56:52.840
So it's Dubsado, D-U-B-S-A-D-O.

1216
00:56:52.840 --> 00:56:54.680
It's a complete CRM system.

1217
00:56:55.320 --> 00:56:56.520
So it's not just like an app.

1218
00:56:56.520 --> 00:56:58.800
They have an app that you download to run it,

1219
00:56:58.800 --> 00:57:01.240
to help you run it, but it is a complete system.

1220
00:57:01.240 --> 00:57:02.640
Dubsado, sorry about that.

1221
00:57:04.280 --> 00:57:09.280
Okay, yeah, so I was talking about trying something new.

1222
00:57:09.360 --> 00:57:10.760
Yeah, let it run for a little bit.

1223
00:57:10.760 --> 00:57:14.200
If it's an actual social media post and it's different too,

1224
00:57:14.200 --> 00:57:15.480
if it's a still post,

1225
00:57:15.480 --> 00:57:17.560
I would say leave it up for the whole day.

1226
00:57:17.560 --> 00:57:19.200
Leave it up for at least the whole day.

1227
00:57:19.200 --> 00:57:21.560
I'm not a fan of deleting posts, I'll tell you that too.

1228
00:57:21.720 --> 00:57:24.960
I mean, leave it up as in collecting the data from it

1229
00:57:24.960 --> 00:57:26.480
to see how it performed.

1230
00:57:26.480 --> 00:57:29.280
But for example, on the flip side, Reels,

1231
00:57:29.280 --> 00:57:31.400
you know usually within about an hour

1232
00:57:31.400 --> 00:57:33.400
if that Reel is a dud or not.

1233
00:57:33.400 --> 00:57:35.680
You can tell and you can,

1234
00:57:35.680 --> 00:57:39.760
but sometimes you don't know why and that's okay too.

1235
00:57:39.760 --> 00:57:43.680
But yeah, and I say do it a few times

1236
00:57:43.680 --> 00:57:45.800
and then see what's working.

1237
00:57:45.800 --> 00:57:48.240
But like I say, do what the app recommends.

1238
00:57:48.240 --> 00:57:50.120
Have you ever been on Instagram and they'll say,

1239
00:57:50.200 --> 00:57:53.640
hey, this popular sound, you know,

1240
00:57:53.640 --> 00:57:56.440
7,000 people are using this popular sound.

1241
00:57:56.440 --> 00:57:58.520
I will click on it to see what the sound is

1242
00:57:58.520 --> 00:57:59.920
and see if I can use it.

1243
00:57:59.920 --> 00:58:00.760
Like, what is this?

1244
00:58:00.760 --> 00:58:01.960
Oh, I can use that.

1245
00:58:01.960 --> 00:58:04.800
I can find something in my phone and use that sound.

1246
00:58:04.800 --> 00:58:06.440
So see what they are recommending

1247
00:58:06.440 --> 00:58:07.920
and see if that works for you.

1248
00:58:10.600 --> 00:58:12.520
Still virtual assistant and what type of questions

1249
00:58:12.520 --> 00:58:14.800
do you ask to find a good one?

1250
00:58:14.800 --> 00:58:16.040
I like virtual assistants

1251
00:58:16.040 --> 00:58:18.000
that do not have a hold on to clients.

1252
00:58:18.040 --> 00:58:20.200
I asked them how many clients do they take?

1253
00:58:20.200 --> 00:58:22.920
And it's because I'm very needy and I need a lot.

1254
00:58:22.920 --> 00:58:24.840
So when I found my virtual assistant,

1255
00:58:24.840 --> 00:58:26.160
she is mine until I die.

1256
00:58:26.160 --> 00:58:27.880
I already knew her

1257
00:58:27.880 --> 00:58:31.520
and I kind of encouraged her to become a virtual assistant

1258
00:58:31.520 --> 00:58:34.240
when I was shopping around and couldn't find one.

1259
00:58:34.240 --> 00:58:36.720
But we were in grad school together.

1260
00:58:36.720 --> 00:58:38.800
She has a master's in public administration.

1261
00:58:38.800 --> 00:58:40.880
She's trained to run things.

1262
00:58:40.880 --> 00:58:42.480
Like that's what she does.

1263
00:58:42.480 --> 00:58:43.320
And I told her, I was like,

1264
00:58:43.320 --> 00:58:45.360
hey, you would actually be really good at this.

1265
00:58:45.360 --> 00:58:47.240
And she has been a lifesaver.

1266
00:58:47.240 --> 00:58:51.760
So yeah, ask them how many clients do they take?

1267
00:58:51.760 --> 00:58:53.360
Ask them what their background is.

1268
00:58:53.360 --> 00:58:55.760
See if they have any references

1269
00:58:55.760 --> 00:58:57.560
from people who they've already serviced.

1270
00:58:57.560 --> 00:59:00.200
Ask them what their specialties are.

1271
00:59:00.200 --> 00:59:01.520
What their specialties are.

1272
00:59:01.520 --> 00:59:03.160
I cannot say that word right now.

1273
00:59:04.440 --> 00:59:08.600
Because if they tell you what they specialize in

1274
00:59:08.600 --> 00:59:11.240
and you don't hear what you need,

1275
00:59:11.240 --> 00:59:13.200
probably move on because they didn't even think about it.

1276
00:59:13.200 --> 00:59:14.520
Not saying they're not good at it

1277
00:59:14.520 --> 00:59:15.480
and that they wouldn't be,

1278
00:59:15.480 --> 00:59:18.200
but they didn't even say that as one of their key things.

1279
00:59:18.200 --> 00:59:19.840
And you know, you need that.

1280
00:59:19.840 --> 00:59:22.360
Might wanna shop around a little bit more.

1281
00:59:22.360 --> 00:59:23.680
And last one was,

1282
00:59:23.680 --> 00:59:26.680
are there any successful examples of sales dicks

1283
00:59:26.680 --> 00:59:27.640
you can refer us to?

1284
00:59:27.640 --> 00:59:28.920
Examples?

1285
00:59:28.920 --> 00:59:31.680
I mean, I have a few that I've used,

1286
00:59:31.680 --> 00:59:36.080
but a lot of times when a company

1287
00:59:36.080 --> 00:59:38.560
is looking to fund something,

1288
00:59:38.560 --> 00:59:39.880
a lot of times they will give you

1289
00:59:39.880 --> 00:59:41.480
like a little short bullet list

1290
00:59:41.480 --> 00:59:45.000
of make sure this is included.

1291
00:59:46.120 --> 00:59:48.760
And so make sure this is something that you're doing.

1292
00:59:48.760 --> 00:59:52.280
So always just be sure that you're giving them

1293
00:59:52.280 --> 00:59:54.080
at least what they asked for.

1294
00:59:54.080 --> 00:59:56.400
If nothing else, give them what they asked for.

1295
00:59:56.400 --> 00:59:59.080
So that's all the questions.

1296
00:59:59.080 --> 01:00:00.000
I made it through.

1297
01:00:00.000 --> 01:00:10.360
Yes, you did. Thank you so much for all of the great information. The chat, everyone

1298
01:00:10.360 --> 01:00:16.480
says thank you. They really enjoyed it, taking in all of the information around marketing.

1299
01:00:16.480 --> 01:00:23.920
I'll be sure to put Ashley's PowerPoint into our networking group so you all can follow

1300
01:00:23.920 --> 01:00:29.240
along and you also have access to the recording. So thank you all for tuning in. I just wanted

1301
01:00:29.240 --> 01:00:36.000
to remind you, so next week is a holiday, so we will not have a master class on Tuesday.

1302
01:00:36.000 --> 01:00:40.400
It'll resume the following week. So I just wanted to let you all know that. So enjoy

1303
01:00:40.400 --> 01:00:46.000
the rest of your evening, enjoy the holiday, and I will see you, I guess, I think that's

1304
01:00:46.000 --> 01:00:49.040
the 12th or the 11th, but I'll see you then. Bye.

1305
01:00:59.240 --> 01:01:00.240
Bye.

1306
01:01:00.240 --> 01:01:00.240


1307
01:01:29.240 --> 01:01:30.240
Bye.

1308
01:01:30.240 --> 01:01:30.240