WEBVTT 1 00:00:00.000 --> 00:00:02.600 but we're so excited to be gathering once again. 2 00:00:02.600 --> 00:00:04.640 I hope maybe this is your first time 3 00:00:04.640 --> 00:00:06.880 joining one of our trainings for the month of July, 4 00:00:06.880 --> 00:00:09.280 but if you have been to some of our other trainings, 5 00:00:09.280 --> 00:00:13.320 I hope that that word, that seed of breakthrough 6 00:00:13.320 --> 00:00:15.080 is something that's being woven 7 00:00:15.080 --> 00:00:17.800 into your own personal daily lives. 8 00:00:17.800 --> 00:00:20.080 I know it's something that the Lord has been constantly 9 00:00:20.080 --> 00:00:22.360 talking to us about each and every day 10 00:00:23.220 --> 00:00:25.160 as we've turned our focus into that word 11 00:00:25.160 --> 00:00:27.920 that he gave us at the beginning of the year. 12 00:00:27.920 --> 00:00:29.080 I'm Lindsay. 13 00:00:29.080 --> 00:00:30.880 Hey, I'm Bruce. And this is Bruce. 14 00:00:30.880 --> 00:00:35.080 And tonight we're gonna be talking more about breakthrough. 15 00:00:35.080 --> 00:00:36.960 So if you're joining us for the first time, 16 00:00:36.960 --> 00:00:41.280 just a quick recap is at the beginning of 2022, 17 00:00:41.280 --> 00:00:43.380 we felt like the Lord gave us a personal word, 18 00:00:43.380 --> 00:00:45.880 but also a word for our community, 19 00:00:45.880 --> 00:00:48.520 Kingdom Messenger, that this would be a year of breakthrough 20 00:00:48.520 --> 00:00:51.840 and shortly we found out that, you know, 21 00:00:52.800 --> 00:00:53.840 to break through some things, 22 00:00:53.840 --> 00:00:55.320 you actually have to break through some things. 23 00:00:55.320 --> 00:00:57.480 And so we were experiencing some resistance 24 00:00:57.480 --> 00:01:02.120 and the Holy Spirit and just his kindness 25 00:01:02.120 --> 00:01:05.400 has led us into this resistance training, we've called it, 26 00:01:05.400 --> 00:01:07.960 where we have been increasing in our capacity 27 00:01:07.960 --> 00:01:10.440 and our stamina and our strength 28 00:01:10.440 --> 00:01:13.000 as we've been moving from glory to glory 29 00:01:13.000 --> 00:01:15.640 with grace upon grace through each resistance. 30 00:01:15.640 --> 00:01:19.280 And what the Lord has really been stirring in our hearts 31 00:01:19.280 --> 00:01:22.320 is that he is not interested in just bringing us 32 00:01:22.320 --> 00:01:25.080 from situational breakthrough to situational breakthrough, 33 00:01:25.080 --> 00:01:29.080 but in developing a lifestyle of breakthrough with him. 34 00:01:29.080 --> 00:01:33.680 And so tonight's focus is, you know, we thought, 35 00:01:33.680 --> 00:01:35.120 well, if we're talking about breakthrough, 36 00:01:35.120 --> 00:01:36.760 then let's talk about breakthrough. 37 00:01:36.760 --> 00:01:40.080 Let's share the breakthrough of my journey 38 00:01:40.080 --> 00:01:41.560 into the digital landscape, 39 00:01:41.560 --> 00:01:45.040 into making the digital landscape, my mission field, 40 00:01:45.040 --> 00:01:47.400 kind of go back to the beginning, 41 00:01:47.400 --> 00:01:50.560 share what that looked like, share the testimony of that, 42 00:01:50.840 --> 00:01:55.120 and also give you some keys and some step-by-step, 43 00:01:55.120 --> 00:01:56.640 kind of a step-by-step, not kind of, 44 00:01:56.640 --> 00:01:58.080 but a step-by-step guide of, 45 00:01:58.080 --> 00:02:00.120 hey, if we were doing it all over again, 46 00:02:00.120 --> 00:02:03.560 this is how we would focus, this is what we would focus on 47 00:02:03.560 --> 00:02:05.240 and when we would focus on it. 48 00:02:05.240 --> 00:02:06.720 And so that's what we're gonna do tonight. 49 00:02:06.720 --> 00:02:11.720 Our hope is that we demystify and we simplify 50 00:02:11.800 --> 00:02:14.840 and we make this super accessible because it is. 51 00:02:14.840 --> 00:02:19.840 I think looking back on Lindsay pre-breaking into this, 52 00:02:20.560 --> 00:02:23.560 into the digital landscape and making it my mission field, 53 00:02:24.440 --> 00:02:26.800 it just seemed very overwhelming. 54 00:02:26.800 --> 00:02:28.320 It seemed very complicated. 55 00:02:28.320 --> 00:02:32.600 I had words about reaching thousands and thousands of people. 56 00:02:32.600 --> 00:02:35.240 I had words about reaching arena-sized group of people. 57 00:02:35.240 --> 00:02:37.240 And in my mind, I had a picture 58 00:02:37.240 --> 00:02:39.280 of what I thought that had to look like. 59 00:02:39.280 --> 00:02:41.680 You know, like, oh, I'll be on a speaker circuit, 60 00:02:41.680 --> 00:02:45.080 I'll write a book, I'll speak on a stage. 61 00:02:45.080 --> 00:02:48.800 I had no idea what the Lord had in mind for me 62 00:02:48.800 --> 00:02:50.280 in the digital landscape 63 00:02:50.280 --> 00:02:52.560 and how that was actually going to multiply 64 00:02:52.560 --> 00:02:56.520 my effect in ministry, you know, multiply my time. 65 00:02:56.520 --> 00:02:58.320 We'll talk a little bit about that. 66 00:02:59.320 --> 00:03:03.840 Instead of feeling limited by only what I could, 67 00:03:03.840 --> 00:03:08.040 only where I could reach by plane or by train or by car 68 00:03:08.040 --> 00:03:10.560 or how many hours I could actually give it, 69 00:03:10.560 --> 00:03:13.600 you know, how many days I could be away from my family, 70 00:03:13.600 --> 00:03:18.120 all those types of things that are limitations, 71 00:03:18.120 --> 00:03:20.120 the Lord has broken through all of that 72 00:03:20.120 --> 00:03:23.160 by teaching us how to leverage technology 73 00:03:23.160 --> 00:03:24.960 and leverage the digital landscape 74 00:03:24.960 --> 00:03:28.760 to truly disciple nations, to reach people worldwide. 75 00:03:28.760 --> 00:03:30.760 And so we're gonna be talking about that. 76 00:03:30.760 --> 00:03:32.080 Yeah, and I know some of you guys 77 00:03:32.080 --> 00:03:33.800 have this in your heart, right? 78 00:03:33.800 --> 00:03:35.480 You've got a message that's stirring in your heart 79 00:03:35.480 --> 00:03:37.320 and you're like, I've got words 80 00:03:37.320 --> 00:03:39.760 or I feel like the Lord's calling me to share on this topic 81 00:03:39.760 --> 00:03:41.080 or share this thing. 82 00:03:41.080 --> 00:03:42.680 And this is gonna help give you 83 00:03:42.680 --> 00:03:44.200 sort of the practical step-by-step 84 00:03:44.200 --> 00:03:46.840 of how do you actually start sharing that message out there? 85 00:03:46.840 --> 00:03:48.800 Or if you already are sharing it, 86 00:03:48.800 --> 00:03:51.640 how do you optimize and get even more people to see it? 87 00:03:51.640 --> 00:03:55.680 We know we have lots of different people joining today. 88 00:03:55.680 --> 00:03:57.120 So there's people who have just joined 89 00:03:57.120 --> 00:03:58.800 our community this week. 90 00:03:58.800 --> 00:04:00.960 There's people who have been with us for two years 91 00:04:00.960 --> 00:04:02.880 that are in our membership, that have launched, 92 00:04:02.880 --> 00:04:04.960 that are scaling and continuing to grow. 93 00:04:04.960 --> 00:04:07.440 So our prayer in sharing this, 94 00:04:07.440 --> 00:04:09.880 because we just felt like, hey, share the testimony again. 95 00:04:09.880 --> 00:04:12.040 Like there's power in sharing the testimony. 96 00:04:12.040 --> 00:04:13.960 Some of you have heard the story, 97 00:04:13.960 --> 00:04:15.640 but our prayer is that the Lord, 98 00:04:15.640 --> 00:04:18.320 that the Holy Spirit would like plant some seeds 99 00:04:18.320 --> 00:04:21.480 that are specific to where you are in the journey. 100 00:04:21.480 --> 00:04:22.720 And we trust him to do that. 101 00:04:22.720 --> 00:04:24.320 Like we can only do what we can do, 102 00:04:24.320 --> 00:04:26.880 which is share what we've got and share our testimony. 103 00:04:26.880 --> 00:04:30.120 But open up your heart to that expectation tonight, 104 00:04:30.120 --> 00:04:32.680 even if you've been at this for a while, 105 00:04:32.680 --> 00:04:34.600 that there would be some seeds planted 106 00:04:34.600 --> 00:04:36.560 and that there would truly be some breakthrough 107 00:04:36.560 --> 00:04:39.920 in our mindsets, in our attitude, in our emotions, 108 00:04:39.920 --> 00:04:42.360 in our creativity, in our innovation. 109 00:04:42.360 --> 00:04:44.160 That is our prayer. 110 00:04:44.160 --> 00:04:45.000 Amen, yeah. 111 00:04:45.000 --> 00:04:48.760 So just kind of a quick rundown of what to expect tonight. 112 00:04:48.760 --> 00:04:51.760 We are gonna, first off, we're gonna just kind of talk 113 00:04:51.760 --> 00:04:53.880 through and walk through all of our three keys 114 00:04:53.880 --> 00:04:55.920 that we believe that kind of get you 115 00:04:55.920 --> 00:04:58.560 from having your audience at zero 116 00:04:58.560 --> 00:05:00.260 or wherever you're close to zero. 117 00:05:00.000 --> 00:05:03.440 all the way to over 10,000 people listening to you and that's kind of our goal. 118 00:05:03.440 --> 00:05:06.960 We want to set that big number of like 10,000 people in your audience. 119 00:05:06.960 --> 00:05:09.200 We consider that as like, um, 120 00:05:09.360 --> 00:05:13.840 something that you were able to do in about 90 days and so we feel like it's 121 00:05:13.840 --> 00:05:17.840 very doable to do that and to scale quickly to that 10,000. 122 00:05:18.000 --> 00:05:22.400 It just helps you to think big because we serve a big God and we don't want this 123 00:05:22.400 --> 00:05:25.600 to be going out to maybe reaching five or 10 people, right? 124 00:05:26.080 --> 00:05:31.080 I can't, I can't express how unimpressive I felt when I started out. 125 00:05:33.240 --> 00:05:38.240 Like I, I was not, I didn't set out to reach 10,000 is my point. 126 00:05:38.680 --> 00:05:43.680 Like I was just kind of trying something new and felt like I was led by the Lord 127 00:05:43.680 --> 00:05:47.520 to do it. But the reason we want to put that goal in front of you is again, 128 00:05:47.520 --> 00:05:50.280 not to overwhelm you, not for you to feel disqualified, 129 00:05:50.280 --> 00:05:53.800 but to really grow that expectation muscle. 130 00:05:54.240 --> 00:05:58.320 Because I wish looking back that I had opened my, I, I've, 131 00:05:58.360 --> 00:06:00.400 there was just talking about resistance. 132 00:06:00.400 --> 00:06:03.040 There was a lot of internal resistance that I, I, 133 00:06:03.240 --> 00:06:04.400 I don't want you to have to deal with. 134 00:06:04.720 --> 00:06:06.680 Like I want to take that off the table tonight. 135 00:06:07.160 --> 00:06:11.520 And you had to overcome a lot of beliefs about yourself, about ministry, 136 00:06:11.520 --> 00:06:13.560 about what the Lord had said. 137 00:06:13.560 --> 00:06:17.800 So we want to accelerate that by saying it's going to be 10,000 or more. 138 00:06:17.960 --> 00:06:18.960 Yeah. Why not? 139 00:06:19.080 --> 00:06:23.080 Absolutely. So we're going to talk for a little bit. We are going to then, 140 00:06:23.280 --> 00:06:24.760 um, we'll probably do some Q and a at the end. 141 00:06:25.160 --> 00:06:28.760 And one thing that we thought would be fun is since you guys are joining us, 142 00:06:28.760 --> 00:06:31.200 we've got a couple of different places. We're on Facebook and YouTube. 143 00:06:31.200 --> 00:06:36.000 We're in zoom. Um, so we are going to give away a prize tonight. 144 00:06:36.480 --> 00:06:38.960 Um, so we are going to, we love giving away things. 145 00:06:38.960 --> 00:06:43.280 So just a little heads up here is we're going to be talking at giving away, um, 146 00:06:43.920 --> 00:06:47.520 a personal like one-on-one breakthrough session with, uh, 147 00:06:47.560 --> 00:06:51.560 either Lindsay or myself. And so that'd be a time where you can just hop on a call, 148 00:06:51.600 --> 00:06:53.000 a zoom call, just one-on-one with us. 149 00:06:53.000 --> 00:06:55.640 And we'll just help you kind of work through a lot of these different things. 150 00:06:55.640 --> 00:06:57.040 We're going to give that away to someone. 151 00:06:57.280 --> 00:07:01.120 That's normally something we charge like $250 for going to give that away 152 00:07:01.120 --> 00:07:02.800 tonight for someone. Uh, 153 00:07:02.840 --> 00:07:06.960 just cause I think it's going to help rapidly accelerate your ministry on those 154 00:07:06.960 --> 00:07:10.120 calls is we help you get unstuck in a specific area. 155 00:07:10.120 --> 00:07:13.120 So if you're feeling stuck with technology or you're feeling stuck with your 156 00:07:13.120 --> 00:07:17.760 content strategy or where to start, we help you get unstuck and move you forward. 157 00:07:17.760 --> 00:07:19.960 That's what those breakthrough sessions are for. We coach you into that. 158 00:07:20.880 --> 00:07:25.480 Awesome. Okay. Uh, and then, uh, what are we also going to do? 159 00:07:25.720 --> 00:07:27.840 I think that's it. That, that was our schedule. I think, I mean, 160 00:07:27.840 --> 00:07:30.560 it's going to be a conversation. It's going to be a conversation. 161 00:07:30.560 --> 00:07:34.360 We're sharing our story. So, so use the chat, use the chat to talk back. 162 00:07:34.720 --> 00:07:39.400 We can see all of your chat messages here on zoom, on Facebook, on YouTube. 163 00:07:39.400 --> 00:07:42.840 So if you have a question for us, just drop it down there. We are watching that. 164 00:07:42.840 --> 00:07:46.400 And so, um, just give feedback. Cause I think the more engaged you are, 165 00:07:46.400 --> 00:07:47.360 the more you're going to retain. 166 00:07:47.360 --> 00:07:51.160 We're going to get through a lot of information tonight. And so take notes, 167 00:07:51.280 --> 00:07:55.080 drop some comments, questions, give us a thumbs up, you know, 168 00:07:55.080 --> 00:07:58.760 whatever's working, uh, give us a confused face. 169 00:07:58.760 --> 00:08:00.560 Like I don't know what's happening. Slow down. 170 00:08:01.280 --> 00:08:05.200 The reason we love doing these live is because it, um, 171 00:08:05.240 --> 00:08:08.440 activates your participation. And, um, 172 00:08:08.440 --> 00:08:12.680 the worst thing you can do is just show up and watch the screen for 60 minutes, 173 00:08:12.680 --> 00:08:14.480 like participate. 174 00:08:14.480 --> 00:08:18.200 And a way to do that is through the chat by taking notes because it activates 175 00:08:18.200 --> 00:08:21.000 something in you, keeps you engaged. And again, 176 00:08:21.320 --> 00:08:24.600 the expectation tonight is that the Holy spirit is going to be dropping some 177 00:08:24.760 --> 00:08:28.840 nuggets, some seeds for things beyond this call that you can be partnering with 178 00:08:28.840 --> 00:08:33.520 him beyond this call. So expect that and engage in that. Participate. Yeah. 179 00:08:33.559 --> 00:08:36.600 That's awesome. That's my coach Lindsey hat for tonight. Awesome. 180 00:08:36.600 --> 00:08:38.400 So we're going to go ahead and jump in here. 181 00:08:38.400 --> 00:08:40.760 Just let us know in the chat where you're joining from. 182 00:08:40.760 --> 00:08:44.680 I know we've got people all over the world to see where you're joining. 183 00:08:45.160 --> 00:08:49.280 Let us know. Uh, and let's jump into it. So, um, 184 00:08:49.320 --> 00:08:50.440 the tonight's session, 185 00:08:50.440 --> 00:08:53.640 we're going to be talking about how to grow your kingdom tribe from zero to 186 00:08:53.640 --> 00:08:58.240 10,000 in 2022 without being a techno geek, 187 00:08:58.680 --> 00:09:01.680 right. Or having to learn the latest TikTok dance. 188 00:09:01.680 --> 00:09:03.200 And I like, we always like to point that out. 189 00:09:03.200 --> 00:09:05.880 We kind of say it cause it's funny, but it's true so much. 190 00:09:05.920 --> 00:09:07.600 That is like a belief right now, 191 00:09:07.640 --> 00:09:10.160 a bad belief that I want to break off people that I have to, 192 00:09:10.360 --> 00:09:14.840 I have to change who I am in order to be successful at this. 193 00:09:15.640 --> 00:09:17.120 It's who is in you, 194 00:09:17.160 --> 00:09:22.160 Christ in you that is participating actively in you reaching who you're called 195 00:09:22.920 --> 00:09:23.400 to reach. 196 00:09:23.400 --> 00:09:28.080 It's not because you can like mimic the latest trend on TikTok that you'll be 197 00:09:28.080 --> 00:09:31.080 successful or because you'll know all the technology things. 198 00:09:31.320 --> 00:09:35.720 It's about none of those things, who you are tonight is who you, 199 00:09:35.760 --> 00:09:40.040 who is, who the world needs. It's who your world needs. And again, 200 00:09:40.120 --> 00:09:43.360 I, I want to just point that out. Cause like when I started out guys, 201 00:09:43.920 --> 00:09:48.000 like it was so not impressive. I wasn't trying to copy something. 202 00:09:48.000 --> 00:09:50.400 I wasn't trying to be like, okay, I'm going to like go and start doing now. 203 00:09:50.400 --> 00:09:54.320 If you like to dance, if that's who you are, do it. If you're a techno geek, 204 00:09:54.400 --> 00:09:58.280 awesome. Like Bruce do it, but you don't have to be those things. 205 00:09:58.280 --> 00:10:00.080 And I just want to break that disqualification. 206 00:10:00.000 --> 00:10:05.740 Tonight because I feel like some of you have come on this call and your your expectation is just to be disappointed again 207 00:10:06.140 --> 00:10:12.060 To be made to feel like you don't have what it takes to do the thing in your heart that you want to do the 208 00:10:12.060 --> 00:10:18.500 Most yeah, and that's just not true. Amen. That's good. So that that could be breakthrough for someone right there. I mean, yeah 209 00:10:18.500 --> 00:10:20.500 I love that. That's awesome 210 00:10:20.740 --> 00:10:23.300 Okay, so I know we got a few new people on the call tonight 211 00:10:23.300 --> 00:10:27.320 So just a really quick if we're just meeting you guys for the first time 212 00:10:27.960 --> 00:10:29.960 We are Bruce and Lindsay and 213 00:10:30.720 --> 00:10:32.720 Welcome. We have been 214 00:10:32.760 --> 00:10:39.640 Serving content creators in our business for over 12 years and we have Lindsay started her own podcast about two years ago 215 00:10:39.640 --> 00:10:45.820 Mm-hmm. I have a background in tech and and software and cameras and we had a video production company 216 00:10:46.120 --> 00:10:50.940 Lindsay has always had a passion for content and content strategy and preaching the gospel 217 00:10:50.940 --> 00:10:53.920 and so we've just brought those two things together and 218 00:10:54.360 --> 00:10:56.880 That's it and that's our little baby girl Hannah and 219 00:10:58.320 --> 00:11:00.320 first born baby 220 00:11:03.360 --> 00:11:05.520 Awesome so that is 221 00:11:06.520 --> 00:11:09.000 Hit and also if you guys are joining on here as well 222 00:11:09.200 --> 00:11:11.120 This training is gonna be for you 223 00:11:11.120 --> 00:11:17.480 If you recently wrote a book if you are a pastor you're preaching every Sunday and you want to leverage your time more if you're 224 00:11:17.480 --> 00:11:23.600 A coach you're helping disciple people or mentor people or maybe you've just got a message stirring your heart that you're like, man 225 00:11:23.600 --> 00:11:29.080 I feel like this message needs to get out of me and into the world. Yeah, that's who it's for and tonight 226 00:11:29.080 --> 00:11:33.520 We're just gonna be talking about how you can build you social media to build your ministry rather than 227 00:11:33.760 --> 00:11:37.280 distract you from building your ministry or to discourage you and 228 00:11:37.840 --> 00:11:43.600 We're gonna show you a step-by-step method. That'll help you grow your particular tribe to over 10,000 229 00:11:43.600 --> 00:11:45.960 Yeah, so that's that's what we're doing, right? 230 00:11:45.960 --> 00:11:52.480 So who obviously we want to move from that being distracted right by social media into I think that 231 00:11:52.480 --> 00:11:57.480 And we'll talk a little bit more about this and I'm gonna reiterate it several times because I think it's a bad belief 232 00:11:57.480 --> 00:12:03.360 I want to break off of people but we have completely underestimated the power of social media 233 00:12:04.000 --> 00:12:06.760 for the for the potential of 234 00:12:07.720 --> 00:12:11.160 Advancing the kingdom of God and reaching people with the good news of the gospel 235 00:12:11.160 --> 00:12:16.680 And I think because social media has disappointed us. It's distracted us. It's discouraged us 236 00:12:16.680 --> 00:12:21.240 It's been a place where we've been either felt criticized. We felt ostracized we felt 237 00:12:22.040 --> 00:12:28.200 We've been hacked or we felt censored or we felt it was a place of comparison 238 00:12:28.200 --> 00:12:33.880 it was a place that we would show up and just see how awesome everyone else's life was and how awful our life was and 239 00:12:34.760 --> 00:12:36.760 what we want to 240 00:12:37.320 --> 00:12:40.880 Infuse in you guys is that this is actually a tool 241 00:12:41.280 --> 00:12:45.320 That you can use to build your ministry to advance the kingdom of God 242 00:12:45.720 --> 00:12:50.840 To take territory for the kingdom and reach people with the good news of the gospel. It's awesome 243 00:12:51.240 --> 00:12:55.280 I'm just reading some of your comments. Someone said my tribe is three plus me at the moment 244 00:12:56.040 --> 00:13:02.800 So that's so we know you're from brilliant TV father son. Holy Spirit. Love it. It's a perfect audience. That's awesome 245 00:13:02.840 --> 00:13:04.560 Okay, so let's let's jump into it 246 00:13:04.560 --> 00:13:07.760 So we want to give you guys a quick kind of overview of like of where? 247 00:13:07.760 --> 00:13:10.960 Yeah, this is the testimony and this is kind of the place of breakthrough 248 00:13:10.960 --> 00:13:14.520 So where it started was I started a lot of different things 249 00:13:14.520 --> 00:13:20.840 I think people might think that I tried one thing and it just worked, but that's not true 250 00:13:20.960 --> 00:13:25.360 So this is an example of something I try to do. I try to start a podcast not in 251 00:13:25.760 --> 00:13:31.960 2020 called posture. I try to start a leadership podcast in 2017 and 252 00:13:33.160 --> 00:13:36.040 It went nowhere fast. It was just one of those things 253 00:13:36.040 --> 00:13:42.800 I threw out and I was like, I think I'm gonna try this now and so it fizzled and then I also tried to do 254 00:13:42.800 --> 00:13:44.800 Blogs who here is a blogger? 255 00:13:45.120 --> 00:13:52.240 Maybe you're more successful than I was I in my I think I was 25 at the time mid-twenties 256 00:13:52.240 --> 00:13:57.680 I thought oh my goodness, you know, like most 25 year olds my life flashed before my eyes 257 00:13:58.160 --> 00:14:00.240 I'm almost not 20 anymore 258 00:14:00.240 --> 00:14:03.600 and so me and my friend Amelia started this 20s blog where we were 259 00:14:03.720 --> 00:14:09.920 Highlighting stories of other 20-somethings doing incredible we thought it was literally gonna be like hundreds of thousands of people. Oh my gosh guys 260 00:14:09.920 --> 00:14:17.200 This was this was what was going to because we bought this is this is what every good content creator needs is a really awesome 261 00:14:17.360 --> 00:14:22.560 Domain, I brought 20s blog comments. I just got this short domain 262 00:14:22.560 --> 00:14:26.840 I'm gonna just blow up and all these people are gonna be able to find me, but here's the thing 263 00:14:27.440 --> 00:14:32.000 Amelia started law school and I started a career and life happened 264 00:14:32.000 --> 00:14:35.160 Mm-hmm, and it became very secondary to what we were doing 265 00:14:35.160 --> 00:14:39.200 And so it went nowhere, right and then when it was in 266 00:14:40.000 --> 00:14:44.080 2019 I started, you know Haven Hill blog because I thought oh we bought him 267 00:14:44.080 --> 00:14:47.800 We bought a fixer-upper and I want to document and I'm gonna you know 268 00:14:47.800 --> 00:14:51.720 The Lord was speaking to me truly was speaking to me through the renovation and I thought well 269 00:14:51.720 --> 00:14:53.720 I want to share all these truth nuggets 270 00:14:53.760 --> 00:14:55.840 But you know we were doing a renovation guys 271 00:14:55.840 --> 00:14:59.960 And so and when life happened and we were working and we're starting and starting our company over 272 00:15:00.000 --> 00:15:02.480 for again, and so it just kind of went nowhere. 273 00:15:02.480 --> 00:15:03.920 And I think what happened in those 274 00:15:03.920 --> 00:15:05.360 is we would have an idea, right, 275 00:15:05.360 --> 00:15:07.200 and if you guys are here, 276 00:15:07.200 --> 00:15:09.480 we're assuming you guys are creative people, 277 00:15:09.480 --> 00:15:11.680 and you've had ideas to launch something, 278 00:15:11.680 --> 00:15:13.160 and maybe you tried to launch it, 279 00:15:13.160 --> 00:15:14.000 like some of these things, 280 00:15:14.000 --> 00:15:15.520 and this is just two examples. 281 00:15:15.520 --> 00:15:16.360 I think there's probably, 282 00:15:16.360 --> 00:15:19.860 there's, for context, I probably have close to like 283 00:15:19.860 --> 00:15:23.920 200 domains in my GoDaddy account of like ideas 284 00:15:23.920 --> 00:15:27.400 that I, you know, so, and so you launch these ideas, 285 00:15:27.400 --> 00:15:28.240 and you put them out into the world, 286 00:15:28.240 --> 00:15:30.800 you don't really know what's gonna happen, right? 287 00:15:30.800 --> 00:15:33.560 And so I think that's what we're trying to 288 00:15:33.560 --> 00:15:36.120 help you guys overcome when you do have that idea, 289 00:15:36.120 --> 00:15:39.240 and you do wanna get that content out to the world. 290 00:15:39.240 --> 00:15:40.280 Some of the times, just, 291 00:15:40.280 --> 00:15:42.080 it may just be the way that you're launching, 292 00:15:42.080 --> 00:15:44.360 it may be the way that you're delivering content 293 00:15:44.360 --> 00:15:46.320 that's not quite connecting with your who. 294 00:15:46.320 --> 00:15:49.580 And so we're gonna cover a lot of those points here, 295 00:15:49.580 --> 00:15:50.920 especially around the technology, 296 00:15:50.920 --> 00:15:53.160 and how to make sure that you actually get a lot of people, 297 00:15:53.160 --> 00:15:55.760 because once it builds momentum, it becomes really fun. 298 00:15:55.760 --> 00:15:58.200 Like we would continue to do 20s blog, 299 00:15:59.040 --> 00:16:01.280 and this other thing, like your podcast, 300 00:16:01.280 --> 00:16:03.080 if you had 100,000 people listening to it, 301 00:16:03.080 --> 00:16:04.320 like we would've figured it out, 302 00:16:04.320 --> 00:16:05.800 we would've made time for it, right? 303 00:16:05.800 --> 00:16:09.000 Yeah, but I think I, at the time, my mindset, 304 00:16:09.000 --> 00:16:11.200 which we're gonna talk a little bit about, 305 00:16:11.200 --> 00:16:15.420 is I was still entering social media as a consumer. 306 00:16:15.420 --> 00:16:18.100 So I had these ideas, but I would jump on, 307 00:16:18.100 --> 00:16:20.740 and I would kind of, I would start to compare 308 00:16:20.740 --> 00:16:23.400 what I was doing with what other people were doing, 309 00:16:23.400 --> 00:16:24.760 not in a healthy way of like, 310 00:16:24.760 --> 00:16:26.440 oh, let me take this idea and see if it, 311 00:16:26.440 --> 00:16:28.940 it was just this like, well, gosh, 312 00:16:28.940 --> 00:16:31.400 well, their blog has 20,000 readers, 313 00:16:31.400 --> 00:16:33.480 and I still get only two comments, 314 00:16:33.480 --> 00:16:35.040 and it's my mom and Bruce, you know? 315 00:16:35.040 --> 00:16:37.280 And so like, there was this discouragement. 316 00:16:37.280 --> 00:16:38.800 Hashtag family comments. 317 00:16:38.800 --> 00:16:39.840 Yeah, which are great. 318 00:16:39.840 --> 00:16:42.640 Like, thank God for the family that supports us, right? 319 00:16:42.640 --> 00:16:44.720 And like, comments on all of our stuff. 320 00:16:44.720 --> 00:16:46.360 But it wasn't so much of like, 321 00:16:46.360 --> 00:16:48.640 oh, this will be really fun when I reach 10,000 people. 322 00:16:48.640 --> 00:16:50.400 Yeah, sure, but it was more of, 323 00:16:50.400 --> 00:16:54.280 I wasn't coming on, I wasn't coming on as a creator, 324 00:16:54.280 --> 00:16:56.160 I was coming on as a consumer. 325 00:16:56.840 --> 00:16:58.960 I was just consuming kind of what other people were doing. 326 00:16:58.960 --> 00:17:02.960 I was allowing kind of what was hitting my scroll 327 00:17:02.960 --> 00:17:06.000 to tell me what was maybe important to talk about, 328 00:17:06.000 --> 00:17:08.359 or like, this was, but I wasn't thinking about, 329 00:17:08.359 --> 00:17:10.880 you know, who I was actually called to reach. 330 00:17:10.880 --> 00:17:13.220 Like, who was my specific audience? 331 00:17:13.220 --> 00:17:14.560 Because I thought, well, this is just for, 332 00:17:14.560 --> 00:17:15.839 for kind of everyone, right? 333 00:17:15.839 --> 00:17:17.240 This will be entertaining for anyone, 334 00:17:17.240 --> 00:17:18.720 or this will be helpful for anyone. 335 00:17:18.720 --> 00:17:21.200 And so there was, I wasn't taking it, 336 00:17:21.200 --> 00:17:23.720 I don't, yeah, I wasn't really taking it seriously. 337 00:17:23.760 --> 00:17:27.599 I just thought it would just happen. 338 00:17:27.599 --> 00:17:29.320 Like, I would show up, and like, 339 00:17:29.320 --> 00:17:32.040 if it was meant to be, it would just happen. 340 00:17:32.040 --> 00:17:33.640 So I had to make the switch, 341 00:17:33.640 --> 00:17:36.040 and that's what was different about Posture, 342 00:17:36.040 --> 00:17:37.760 that I'm not coming on as a consumer, 343 00:17:37.760 --> 00:17:39.320 I'm coming on as a creator, 344 00:17:39.320 --> 00:17:40.880 I'm partnering with the Holy Spirit, 345 00:17:40.880 --> 00:17:43.200 and what I feel led, that he wants, 346 00:17:43.200 --> 00:17:45.560 like, what is our, what are our desires to, 347 00:17:45.560 --> 00:17:47.040 like, they're co-mingling, right? 348 00:17:47.040 --> 00:17:48.720 I'm one with Christ. 349 00:17:48.720 --> 00:17:52.240 So like, what are we partnering in together now, 350 00:17:52.240 --> 00:17:55.040 and who are we called to specifically reach? 351 00:17:55.040 --> 00:17:59.360 My mentor, Pedro Odeo, really, like, honed that in for me, 352 00:17:59.360 --> 00:18:00.520 and I think that was a frustration 353 00:18:00.520 --> 00:18:01.560 I didn't even know I had, 354 00:18:01.560 --> 00:18:04.120 was whenever I showed up online, 355 00:18:04.120 --> 00:18:06.040 I just kind of thought it was for everybody, 356 00:18:06.040 --> 00:18:08.160 and if it's for everybody, it's really for nobody, 357 00:18:08.160 --> 00:18:11.120 because nobody really feels like they're being talked to, 358 00:18:11.120 --> 00:18:14.160 they just feel like they're being talked at, 359 00:18:14.160 --> 00:18:16.200 or like, thrown information at, 360 00:18:16.200 --> 00:18:18.680 instead of having this, like, connection online, 361 00:18:18.680 --> 00:18:21.200 which is totally possible to have. 362 00:18:21.200 --> 00:18:24.440 Absolutely, and one thing that, 363 00:18:24.440 --> 00:18:26.360 so, I think that's a great point, 364 00:18:26.360 --> 00:18:30.080 and I think if, what we're trying to help you guys break free 365 00:18:30.080 --> 00:18:31.600 is, like, what's happened, 366 00:18:31.600 --> 00:18:34.400 and you've tried other things in the past, it's okay, 367 00:18:34.400 --> 00:18:36.560 like, that's, we're trying, we're experimenting, 368 00:18:36.560 --> 00:18:37.400 the fact that you did this, that's all. 369 00:18:37.400 --> 00:18:40.520 It's okay, nothing's wrong with you if it didn't go right. 370 00:18:40.520 --> 00:18:41.360 Right. 371 00:18:41.360 --> 00:18:42.880 Because there are several things that we tried 372 00:18:42.880 --> 00:18:44.280 that didn't go right, 373 00:18:44.280 --> 00:18:46.760 it doesn't mean that it will never go right. 374 00:18:46.760 --> 00:18:47.600 Right. 375 00:18:47.600 --> 00:18:50.440 And so, we kind of need to just brush off the past, 376 00:18:50.440 --> 00:18:52.320 and like, oh, I tried this, and I tried that, 377 00:18:52.320 --> 00:18:54.080 and not bring it into our present, 378 00:18:54.080 --> 00:18:56.280 and not let it keep us from our future. 379 00:18:56.280 --> 00:18:57.200 Awesome. 380 00:18:57.200 --> 00:18:58.040 That's great. 381 00:18:58.040 --> 00:19:00.040 And so, that was the thing, 382 00:19:00.040 --> 00:19:01.920 was we went from a consumer to a creator. 383 00:19:01.920 --> 00:19:02.760 Yeah. 384 00:19:02.760 --> 00:19:05.240 And so, a quick snapshot of how it's going here, 385 00:19:05.240 --> 00:19:07.160 and we like to use visuals, right? 386 00:19:07.160 --> 00:19:08.000 We do. 387 00:19:08.000 --> 00:19:09.080 To help represent actual people, 388 00:19:09.080 --> 00:19:11.600 so this is currently close to what your audience 389 00:19:11.600 --> 00:19:13.480 looks like each week, 390 00:19:13.480 --> 00:19:17.360 that we have almost 10,000, or 100,000, 391 00:19:17.360 --> 00:19:19.440 it's actually 120,000 now, 392 00:19:19.440 --> 00:19:20.920 people listening to you every single week, 393 00:19:20.920 --> 00:19:23.120 and that's basically the stadium, right? 394 00:19:23.120 --> 00:19:24.600 You talked about having a word about 395 00:19:24.600 --> 00:19:25.440 speaking in the stadium. 396 00:19:25.440 --> 00:19:26.800 I would get these words about reaching arenas, 397 00:19:26.800 --> 00:19:29.060 and I thought, well, I'm just gonna write a book, 398 00:19:29.060 --> 00:19:30.120 and get the speaker invites. 399 00:19:30.120 --> 00:19:31.360 Nothing wrong with that, 400 00:19:31.360 --> 00:19:32.520 but that's not what God had in mind. 401 00:19:32.520 --> 00:19:34.760 He had something so much different, 402 00:19:34.760 --> 00:19:36.120 so much more innovative, 403 00:19:36.120 --> 00:19:39.320 and so much, such a better fit for me. 404 00:19:39.320 --> 00:19:40.160 Yeah. 405 00:19:40.160 --> 00:19:42.120 And so, yeah, that's what I'm experiencing today. 406 00:19:42.120 --> 00:19:43.480 Yeah, and it's hard to imagine, 407 00:19:43.480 --> 00:19:45.640 I mean, this is, it's a big number, right? 408 00:19:45.640 --> 00:19:47.400 So, we have, like, you see followers 409 00:19:47.400 --> 00:19:48.880 on different accounts and stuff, 410 00:19:49.320 --> 00:19:51.960 it's hard, easy to forget that these are real people, 411 00:19:51.960 --> 00:19:54.480 like, these are real people listening to your content, 412 00:19:54.480 --> 00:19:55.960 listening to your message, 413 00:19:55.960 --> 00:19:59.520 and so, you essentially have this stage that's possible, 414 00:19:59.520 --> 00:20:00.360 and we wanna. 415 00:20:00.000 --> 00:20:03.480 And the really cool thing about this is, while we've been growing Posture, 416 00:20:03.480 --> 00:20:06.680 we're also on mission to help equip hundreds to reach millions. 417 00:20:06.680 --> 00:20:08.160 That's why we're doing Kingdom Messengers. 418 00:20:08.160 --> 00:20:10.600 It's kind of the engine room of Posture. 419 00:20:10.600 --> 00:20:12.680 It's kind of showing you the behind the scenes. 420 00:20:12.680 --> 00:20:16.400 And we're on goal, we want to reach 1 million people a week. 421 00:20:16.400 --> 00:20:22.120 And we've just passed 287,000 people that our whole community is reaching. 422 00:20:22.120 --> 00:20:26.120 And I think we have about 50 or 60 people in that group. 423 00:20:26.120 --> 00:20:27.000 And so- 424 00:20:27.000 --> 00:20:29.480 So this is our members and our road mappers, yeah. 425 00:20:29.480 --> 00:20:30.840 That are in our community, that they're working through. 426 00:20:30.840 --> 00:20:32.400 Because we're manually checking these numbers. 427 00:20:32.400 --> 00:20:34.400 Yeah, we have someone, we're so determined to this. 428 00:20:34.400 --> 00:20:36.840 We actually pay someone every Monday to go and 429 00:20:36.840 --> 00:20:41.240 count every single person's following across all their channels. 430 00:20:41.240 --> 00:20:43.840 And they record it in a spreadsheet, and we track these numbers. 431 00:20:43.840 --> 00:20:44.440 So it's really cool. 432 00:20:44.440 --> 00:20:46.560 I mean, that is a lot of people. 433 00:20:46.560 --> 00:20:47.120 Yeah, it is. 434 00:20:47.120 --> 00:20:48.200 Almost 300,000. 435 00:20:48.200 --> 00:20:49.360 And they're real people. 436 00:20:49.360 --> 00:20:53.160 And I think that sometimes when we are looking at a screen, 437 00:20:53.160 --> 00:20:55.720 it feels not real anymore. 438 00:20:55.800 --> 00:21:00.080 But these are real people that we're reaching every week with the good news of 439 00:21:00.080 --> 00:21:00.840 Jesus. 440 00:21:00.840 --> 00:21:01.400 Absolutely. 441 00:21:01.400 --> 00:21:02.760 Something that we celebrate. 442 00:21:02.760 --> 00:21:06.680 And we never want to let that testimony go by the wayside, 443 00:21:06.680 --> 00:21:08.280 which is why we actually keep the numbers. 444 00:21:08.280 --> 00:21:10.560 Because we want to keep that testimony in front of us. 445 00:21:10.560 --> 00:21:13.440 That this is what the Lord is doing in us, there's so 446 00:21:13.440 --> 00:21:16.400 much he's doing in us, and through us as a community. 447 00:21:16.400 --> 00:21:19.920 So let's talk a little bit about this digital landscape. 448 00:21:19.920 --> 00:21:22.080 Because we believe the digital landscape is a mission field- 449 00:21:22.080 --> 00:21:22.680 Absolutely. 450 00:21:22.680 --> 00:21:23.760 Like no other. 451 00:21:23.760 --> 00:21:27.920 And social media is a powerful ministry tool that is currently 452 00:21:27.920 --> 00:21:30.600 being massively under leveraged, okay? 453 00:21:30.600 --> 00:21:33.520 So that's what we want to, so if you guys want to write in the chat, 454 00:21:33.520 --> 00:21:34.920 just write leverage, right? 455 00:21:34.920 --> 00:21:35.960 That's a key word tonight. 456 00:21:35.960 --> 00:21:37.240 It is a key word tonight. 457 00:21:37.240 --> 00:21:39.520 We're just want to, that's something we want to teach into a little bit. 458 00:21:39.520 --> 00:21:43.600 Because with technology, we can now take our message and 459 00:21:43.600 --> 00:21:47.280 multiply it across to so many more people. 460 00:21:47.280 --> 00:21:51.360 And I think what fires me up, as I started to kind of walk out on this 461 00:21:51.360 --> 00:21:57.120 landscape and get to know this new mission field, is I realized how good of 462 00:21:57.120 --> 00:22:04.080 a job the world is using social media to disciple people, to their agendas, 463 00:22:04.080 --> 00:22:06.960 and to their brands, and to their ways of thinking. 464 00:22:06.960 --> 00:22:11.920 And so that fired me up because I realized, and 465 00:22:11.920 --> 00:22:16.240 I think it's one of the key things that really pushed us into wanting to start 466 00:22:16.240 --> 00:22:20.920 a community like Kingdom Messengers, is we want to take back the territory 467 00:22:20.920 --> 00:22:24.320 on this digital landscape that the world has taken and used to take advantage of 468 00:22:24.320 --> 00:22:29.560 people, to deceive people, to distract people, to discourage people, 469 00:22:29.560 --> 00:22:33.840 to discourage some of the very people that should be showing up as creators and 470 00:22:33.840 --> 00:22:36.880 being Kingdom Messengers and reaching their who. 471 00:22:36.880 --> 00:22:39.320 And so that's why we point that out. 472 00:22:39.320 --> 00:22:42.760 It's not, I don't want it to use, it's not a stick to beat ourselves up with. 473 00:22:42.760 --> 00:22:49.280 It's something to ignite our passion for why we're doing what we're doing. 474 00:22:49.800 --> 00:22:53.680 We are well able to take this land. 475 00:22:53.680 --> 00:22:55.560 This is not a losing fight for us. 476 00:22:55.560 --> 00:22:59.080 We're the people of God, the creator of the universe. 477 00:22:59.080 --> 00:23:02.600 This is not a big thing for him. 478 00:23:02.600 --> 00:23:06.640 This is an invitation for us to take our rightful place and 479 00:23:06.640 --> 00:23:11.400 take territory in this tech space, which is like the future. 480 00:23:11.400 --> 00:23:12.800 There's so much happening right now. 481 00:23:12.800 --> 00:23:14.400 There's so much the world is leveraging. 482 00:23:14.400 --> 00:23:17.520 And we're gonna take that back and use it for the kingdom. 483 00:23:17.560 --> 00:23:19.120 It's great, I love it. 484 00:23:19.120 --> 00:23:23.920 And what's crazy is being this mission field and this digital landscape, 485 00:23:23.920 --> 00:23:26.560 it's never been easier to reach your people. 486 00:23:26.560 --> 00:23:27.400 Yeah, that's true. 487 00:23:27.400 --> 00:23:30.560 All the work and the infrastructure has been put in place. 488 00:23:30.560 --> 00:23:34.440 All we have to do is show up, and all of these platforms, 489 00:23:34.440 --> 00:23:39.120 they all thrive off one thing, and that is content and attention. 490 00:23:39.120 --> 00:23:42.120 If you can deliver content that gets watched and gives attention, 491 00:23:42.120 --> 00:23:44.880 these platforms will actually reward you. 492 00:23:44.920 --> 00:23:48.560 Even to the point of paying you for ads, paying you for impressions, 493 00:23:48.560 --> 00:23:51.360 paying you to keep people on the platform. 494 00:23:51.360 --> 00:23:56.080 And that's something that if you're just providing content, and honestly, 495 00:23:56.080 --> 00:23:59.160 I don't think the Elgrams really care if it's preaching the gospel or 496 00:23:59.160 --> 00:24:03.280 just an awesome recipe for some sort of dinner. 497 00:24:03.280 --> 00:24:07.160 And so you can actually use that to your advantage. 498 00:24:07.160 --> 00:24:10.720 You can actually flip the industry a little bit on its head by providing 499 00:24:10.720 --> 00:24:12.520 kingdom content that actually brings hope, 500 00:24:12.520 --> 00:24:17.040 that actually brings life into a place that the world needs it more now than ever 501 00:24:17.040 --> 00:24:17.600 before. 502 00:24:17.600 --> 00:24:18.600 Yeah, absolutely. 503 00:24:18.600 --> 00:24:20.840 And that's something all they're looking for, these algorithms, 504 00:24:20.840 --> 00:24:23.880 these platforms, are just looking for content and attention. 505 00:24:23.880 --> 00:24:27.440 And so if you can provide content that helps keep people on their platform, 506 00:24:27.440 --> 00:24:28.480 they're gonna help promote you. 507 00:24:28.480 --> 00:24:33.000 And they will actually let you use the algorithm to your advantage, and 508 00:24:33.000 --> 00:24:35.600 they will push you out to more and more people. 509 00:24:35.600 --> 00:24:38.080 So I think we're talking a little bit already about our first key, 510 00:24:38.080 --> 00:24:39.520 if we wanna jump into that. 511 00:24:39.520 --> 00:24:41.480 Absolutely, so just take a second here. 512 00:24:41.480 --> 00:24:43.040 So is this helpful, you guys? 513 00:24:43.040 --> 00:24:44.200 Are you guys getting inspired? 514 00:24:44.200 --> 00:24:45.280 Just put something in the chat. 515 00:24:45.280 --> 00:24:46.880 We wanna just make sure this is a conversation. 516 00:24:46.880 --> 00:24:49.000 If something's sticking out to you, let us know. 517 00:24:49.000 --> 00:24:52.520 Yes, this is good, people are saying so good, awesome. 518 00:24:52.520 --> 00:24:53.640 Yeah, we just wanna encourage you. 519 00:24:53.640 --> 00:24:56.880 What's really cool about this community is that we're doing this together, and 520 00:24:56.880 --> 00:24:57.560 you don't have to do it. 521 00:24:57.560 --> 00:24:59.960 When we did it ourselves, we- 522 00:25:00.000 --> 00:25:03.000 Someone said, I'm just a solopreneur. 523 00:25:03.000 --> 00:25:04.240 Well, we only have the two of us. 524 00:25:04.240 --> 00:25:06.760 Now, like, our community has, you know, 525 00:25:06.760 --> 00:25:07.600 15 of all these people. 526 00:25:07.600 --> 00:25:08.800 Now we have this community. 527 00:25:08.800 --> 00:25:10.360 We built the community for us, 528 00:25:10.360 --> 00:25:11.200 just as much as for the community's sake. 529 00:25:11.200 --> 00:25:12.040 Just so we could hang out with other people. 530 00:25:12.040 --> 00:25:15.520 Because we wanted to do this with people, absolutely. 531 00:25:15.520 --> 00:25:16.640 That's awesome. 532 00:25:16.640 --> 00:25:17.600 Okay, so let's talk about, 533 00:25:17.600 --> 00:25:18.800 so we're gonna, first we're gonna talk about 534 00:25:18.800 --> 00:25:20.840 like kind of three keys, 535 00:25:20.840 --> 00:25:23.360 and then we're gonna talk into like a six step process. 536 00:25:23.360 --> 00:25:27.280 So the first key is know the land you're living in. 537 00:25:27.320 --> 00:25:30.880 Like just as if you were going to another continent 538 00:25:30.880 --> 00:25:33.320 or a new city, and that was your mission field. 539 00:25:33.320 --> 00:25:34.920 You would get to know the language. 540 00:25:34.920 --> 00:25:36.240 You would get to know the culture. 541 00:25:36.240 --> 00:25:38.220 You would get to understand how things work. 542 00:25:38.220 --> 00:25:40.400 You would figure out where the store is 543 00:25:40.400 --> 00:25:42.080 nearest to your house, all of those things. 544 00:25:42.080 --> 00:25:45.040 So treat the digital landscape as such. 545 00:25:45.040 --> 00:25:47.240 Like get to know the land you're living in. 546 00:25:47.240 --> 00:25:48.840 So we're gonna talk a little bit 547 00:25:48.840 --> 00:25:51.960 because some things we share and people are like, 548 00:25:51.960 --> 00:25:53.360 well, I don't wanna do that. 549 00:25:53.360 --> 00:25:56.360 Or, you know, and so like this might challenge 550 00:25:56.360 --> 00:26:00.120 maybe some things that you've done in the past 551 00:26:00.120 --> 00:26:02.120 or some things you might be doing currently. 552 00:26:02.120 --> 00:26:02.960 And it's okay. 553 00:26:02.960 --> 00:26:03.780 It's okay. 554 00:26:03.780 --> 00:26:05.540 It's not meant to like stop you 555 00:26:05.540 --> 00:26:06.800 from doing something you love. 556 00:26:06.800 --> 00:26:09.240 Like say you love to write or post graphics, 557 00:26:09.240 --> 00:26:10.600 but we're gonna share some things 558 00:26:10.600 --> 00:26:12.420 because this is the land that we're living in. 559 00:26:12.420 --> 00:26:14.120 This is how it's working right now. 560 00:26:14.120 --> 00:26:17.040 Right, and we wanna help show you the shortcuts in the land 561 00:26:17.040 --> 00:26:18.480 because we've kind of gone the way we've, 562 00:26:18.480 --> 00:26:20.200 we've definitely, it's not been perfect. 563 00:26:20.200 --> 00:26:21.560 We're gonna show you some of the mistakes 564 00:26:21.560 --> 00:26:22.900 we've made along the way, 565 00:26:22.900 --> 00:26:24.700 but we wanna help avoid those, right? 566 00:26:24.700 --> 00:26:26.660 And just give you a shorter pathway. 567 00:26:26.660 --> 00:26:29.860 So something about this land that's huge 568 00:26:29.860 --> 00:26:32.420 is that video is dominating. 569 00:26:32.420 --> 00:26:36.380 Video content is dominating. 570 00:26:36.380 --> 00:26:41.020 So if you're a writer or if you're an artist 571 00:26:41.020 --> 00:26:43.900 and you wanna post graphics or photographs 572 00:26:43.900 --> 00:26:47.820 or you wanna write, you don't have to stop doing that, 573 00:26:47.820 --> 00:26:51.260 but we wanna encourage you to make video 574 00:26:51.260 --> 00:26:53.600 more of a primary content format 575 00:26:53.600 --> 00:26:55.680 that you're producing each week 576 00:26:55.680 --> 00:26:58.120 because that is what is gonna be getting people's attention. 577 00:26:58.120 --> 00:26:59.400 So you can go ahead and share a little bit of stats 578 00:26:59.400 --> 00:27:00.240 about video. 579 00:27:00.240 --> 00:27:01.560 Yeah, so a couple stats on that 580 00:27:01.560 --> 00:27:05.760 and is that 82% of all global internet traffic 581 00:27:05.760 --> 00:27:08.120 is currently coming from video streaming 582 00:27:08.120 --> 00:27:09.400 and downloading video. 583 00:27:09.400 --> 00:27:12.020 And average, there's about 84 minutes a day 584 00:27:12.020 --> 00:27:13.260 that people are consuming. 585 00:27:13.260 --> 00:27:16.640 I've seen that number like six or seven hours a week. 586 00:27:16.640 --> 00:27:18.640 You know, the people are, it's just a lot. 587 00:27:18.640 --> 00:27:21.080 And I'm sure if you guys are watching YouTube videos, 588 00:27:21.080 --> 00:27:23.680 if you're on Facebook, you maybe don't even realize 589 00:27:23.680 --> 00:27:25.280 how much time you're on there. 590 00:27:25.280 --> 00:27:27.440 And I think platforms like TikTok, 591 00:27:27.440 --> 00:27:30.520 the average session time I think is around 54 minutes. 592 00:27:30.520 --> 00:27:32.380 That means not 54 minutes a day. 593 00:27:32.380 --> 00:27:34.300 That means, hey, it's the morning 594 00:27:34.300 --> 00:27:36.480 and I'm gonna pick up my phone and start scrolling. 595 00:27:36.480 --> 00:27:38.160 And then people on average are staying there 596 00:27:38.160 --> 00:27:39.440 for almost an hour. 597 00:27:39.440 --> 00:27:41.720 And then they may have multiple sessions in a day 598 00:27:41.720 --> 00:27:42.960 to go check in. 599 00:27:42.960 --> 00:27:45.600 And so these are really addicting platforms, right? 600 00:27:45.600 --> 00:27:47.600 Because they're just pulling people in. 601 00:27:48.960 --> 00:27:50.680 But it's all around video. 602 00:27:51.240 --> 00:27:52.080 That's what keeps people there. 603 00:27:52.080 --> 00:27:55.400 Yeah, and so that is the attention grabber 604 00:27:55.400 --> 00:27:58.440 for people today that are scrolling through Facebook, 605 00:27:58.440 --> 00:28:00.280 Instagram, TikTok. 606 00:28:00.280 --> 00:28:02.320 So even platforms like Instagram, 607 00:28:02.320 --> 00:28:04.840 which used to be, if you guys remember, 608 00:28:04.840 --> 00:28:07.860 it used to be primarily still photographs, right? 609 00:28:07.860 --> 00:28:09.680 It was a highly visual platform 610 00:28:09.680 --> 00:28:11.760 that made it a little bit different than Twitter 611 00:28:11.760 --> 00:28:13.640 and Facebook, but it was pictures. 612 00:28:13.640 --> 00:28:14.920 We were all posting our pictures, 613 00:28:14.920 --> 00:28:16.680 we were posting our graphics. 614 00:28:16.680 --> 00:28:19.240 Video is now dominating as far as like 615 00:28:19.240 --> 00:28:21.360 the highest watched, consumed, 616 00:28:21.360 --> 00:28:22.800 even on those types of platforms. 617 00:28:22.800 --> 00:28:24.200 Everyone's moved in that. 618 00:28:24.200 --> 00:28:26.860 Every platform has moved more towards that space, 619 00:28:26.860 --> 00:28:29.120 even if video wasn't primarily 620 00:28:29.120 --> 00:28:32.120 their main type of content before. 621 00:28:32.120 --> 00:28:34.440 Because it's what people are consuming. 622 00:28:34.440 --> 00:28:37.080 You've heard even Instagram, which was known, 623 00:28:37.080 --> 00:28:38.920 they have an icon of a camera. 624 00:28:38.920 --> 00:28:40.240 They're known for photos. 625 00:28:40.240 --> 00:28:43.240 They were kind of like, Facebook's just all kinds of content 626 00:28:43.240 --> 00:28:46.640 and Instagram's like the calm place just to enjoy images 627 00:28:46.640 --> 00:28:48.840 and beautiful photography and all that. 628 00:28:48.840 --> 00:28:49.800 That's all gone. 629 00:28:49.800 --> 00:28:52.520 Now it's all about reels and stories. 630 00:28:52.520 --> 00:28:55.440 They've now officially said that they're 631 00:28:55.440 --> 00:28:58.600 a video-first platform, which really just, 632 00:28:58.600 --> 00:28:59.620 I mean, there's a lot of creators 633 00:28:59.620 --> 00:29:01.680 who are photographers and all that. 634 00:29:01.680 --> 00:29:03.560 And so everybody's just shifting to this 635 00:29:03.560 --> 00:29:05.600 because of platforms like TikTok 636 00:29:05.600 --> 00:29:08.080 and others that have brought this new form factor to it. 637 00:29:08.080 --> 00:29:11.160 So you gotta do video. 638 00:29:11.160 --> 00:29:12.720 And that's scary for some people 639 00:29:12.720 --> 00:29:15.160 because they don't like to be in front of the camera 640 00:29:15.160 --> 00:29:18.400 and they get nervous about the idea 641 00:29:18.400 --> 00:29:20.480 of having their face on the internet. 642 00:29:20.480 --> 00:29:25.480 So what I say about that is some people 643 00:29:25.480 --> 00:29:28.480 are called to volatile neighborhoods, 644 00:29:28.480 --> 00:29:30.080 to volatile countries. 645 00:29:30.080 --> 00:29:31.760 Like again, if this is your mission field, 646 00:29:31.760 --> 00:29:35.080 if you're feeling called, if you're feeling stirred, 647 00:29:35.080 --> 00:29:38.760 we can trust the Lord to be our source of protection, 648 00:29:38.760 --> 00:29:41.200 but we have to put ourselves out there. 649 00:29:41.200 --> 00:29:45.320 We can be wise, obviously, but there's favor in your face. 650 00:29:45.320 --> 00:29:47.000 And we'll talk a little bit even more about, 651 00:29:47.000 --> 00:29:48.960 a little bit later about when you're reaching 652 00:29:48.960 --> 00:29:53.960 your specific who, they wanna connect with you 653 00:29:54.520 --> 00:29:57.960 because it's not just, it's not your content 654 00:29:57.960 --> 00:29:59.640 that's the valuable thing here. 655 00:29:59.640 --> 00:30:00.480 It's you. 656 00:30:00.000 --> 00:30:04.740 You, you're the image bearer of God. 657 00:30:04.740 --> 00:30:07.480 You're the one who's carrying the presence of Christ in you. 658 00:30:07.480 --> 00:30:10.280 So though your words are powerful, which they are, 659 00:30:10.280 --> 00:30:11.820 what people are gonna most connect with 660 00:30:11.820 --> 00:30:13.980 and what people are gonna come back for 661 00:30:13.980 --> 00:30:16.720 is their feeling of connection with you, 662 00:30:16.720 --> 00:30:18.980 the messenger, not just the message. 663 00:30:18.980 --> 00:30:20.660 Right, so powerful. 664 00:30:20.660 --> 00:30:23.820 So one of the things as well that we wanna share on 665 00:30:23.820 --> 00:30:27.900 is this idea that there's a lot of changes 666 00:30:27.900 --> 00:30:29.000 to the platforms, right? 667 00:30:29.000 --> 00:30:31.400 Because a lot of these platforms maybe started one way, 668 00:30:31.400 --> 00:30:33.660 like we talked about Instagram, and they've changed. 669 00:30:33.660 --> 00:30:36.160 So one of the stats that's always kind of shocking 670 00:30:36.160 --> 00:30:39.200 is like people think of TikTok 671 00:30:39.200 --> 00:30:40.900 and they immediately think of Gen Z 672 00:30:40.900 --> 00:30:43.680 and 12 year olds, right, teenagers. 673 00:30:43.680 --> 00:30:47.380 And the 38 to 55 age group 674 00:30:47.380 --> 00:30:49.980 is the fastest growing demographic on TikTok. 675 00:30:49.980 --> 00:30:53.460 And it's been that way for about a year and a half or so. 676 00:30:53.460 --> 00:30:57.020 And that help, and people, we joked about dance videos. 677 00:30:57.020 --> 00:30:59.340 And while those are one of the top categories, 678 00:30:59.340 --> 00:31:01.780 the help and advice category, right, 679 00:31:01.780 --> 00:31:03.260 your content, bringing hope, 680 00:31:03.260 --> 00:31:05.020 bringing clarity on different things, 681 00:31:05.020 --> 00:31:07.320 that's a top 10 category on TikTok. 682 00:31:07.320 --> 00:31:10.700 And they reward that type of content there, so. 683 00:31:10.700 --> 00:31:13.520 I came into this journey making so many assumptions 684 00:31:13.520 --> 00:31:18.260 that the Lord has so kindly corrected for me. 685 00:31:18.260 --> 00:31:19.660 And TikTok was one of those things. 686 00:31:19.660 --> 00:31:21.600 I said I would never do TikTok 687 00:31:21.600 --> 00:31:23.900 because I assumed it was just for teenagers. 688 00:31:23.900 --> 00:31:26.040 That wasn't the people I felt called to reach. 689 00:31:26.100 --> 00:31:27.700 I thought it was just a bunch of dance videos, 690 00:31:27.700 --> 00:31:29.040 all these things. 691 00:31:29.040 --> 00:31:33.000 And I had a friend who was actually on TikTok. 692 00:31:33.000 --> 00:31:34.240 Like I wasn't even on TikTok. 693 00:31:34.240 --> 00:31:35.580 I was just making these assumptions 694 00:31:35.580 --> 00:31:37.680 based on the things I heard. 695 00:31:37.680 --> 00:31:40.520 Because again, I was entering the digital landscape 696 00:31:40.520 --> 00:31:41.980 with some still consumer mindset. 697 00:31:41.980 --> 00:31:43.840 I'm just going to believe what I've been told 698 00:31:43.840 --> 00:31:45.580 and I'm not gonna actually like investigate 699 00:31:45.580 --> 00:31:46.880 and explore on my own. 700 00:31:46.880 --> 00:31:48.780 But I had this friend who said, Lindsay, 701 00:31:48.780 --> 00:31:50.220 this is where the people are. 702 00:31:51.320 --> 00:31:54.220 There's like what, a billion active users? 703 00:31:54.440 --> 00:31:55.280 1.2 billion, yeah. 704 00:31:55.280 --> 00:31:56.440 Active users. 705 00:31:56.440 --> 00:31:58.380 That means people who are actively used. 706 00:31:58.380 --> 00:32:02.380 Not people who just made an account and forgot about it. 707 00:32:02.380 --> 00:32:04.860 But active users every month, a billion people. 708 00:32:04.860 --> 00:32:08.180 And he said, hey, this is where the people are. 709 00:32:08.180 --> 00:32:10.500 And you said you feel called to reach people 710 00:32:10.500 --> 00:32:11.420 on the internet. 711 00:32:11.420 --> 00:32:13.620 So why aren't you on TikTok? 712 00:32:13.620 --> 00:32:18.300 So I received that conviction, got on TikTok, 713 00:32:18.300 --> 00:32:20.000 and now it's my highest. 714 00:32:20.000 --> 00:32:21.260 Yeah, it's fastest growing. 715 00:32:21.260 --> 00:32:22.940 It's fastest growing and I have, 716 00:32:22.940 --> 00:32:24.860 out of all my accounts, it's the most, 717 00:32:24.860 --> 00:32:27.580 the highest follower account that I have right now. 718 00:32:27.580 --> 00:32:29.860 Awesome, so platforms no longer age-specific 719 00:32:29.860 --> 00:32:33.340 and they've kind of shifted into being primarily video. 720 00:32:33.340 --> 00:32:35.840 The other thing is that consistency is key. 721 00:32:35.840 --> 00:32:37.820 I said this a little bit earlier. 722 00:32:37.820 --> 00:32:40.480 Just showing up consistently for your who, 723 00:32:40.480 --> 00:32:42.060 for your audience. 724 00:32:42.060 --> 00:32:43.500 Don't worry about what it looks like. 725 00:32:43.500 --> 00:32:44.860 Don't worry about it being perfect. 726 00:32:44.860 --> 00:32:46.780 Just show up and be consistent. 727 00:32:46.780 --> 00:32:49.100 Because what happens is these algorithms, 728 00:32:49.100 --> 00:32:51.400 these platforms see you being consistent 729 00:32:51.440 --> 00:32:52.720 and they're like, okay, here's someone 730 00:32:52.720 --> 00:32:54.280 who's providing content. 731 00:32:54.280 --> 00:32:57.560 And they need, they're hungry for content, right? 732 00:32:57.560 --> 00:33:00.520 YouTube, TikTok, all they need is more and more content. 733 00:33:00.520 --> 00:33:02.080 They gotta keep the machine going, right? 734 00:33:02.080 --> 00:33:03.120 They gotta keep people engaged. 735 00:33:03.120 --> 00:33:04.880 You gotta get people still on their platform 736 00:33:04.880 --> 00:33:08.880 so they can sell ads and whatever else they're selling. 737 00:33:08.880 --> 00:33:11.240 And so if you show up consistently, 738 00:33:11.240 --> 00:33:13.360 it's basically telling those platforms, 739 00:33:13.360 --> 00:33:15.400 like, hey, I'm taking this seriously. 740 00:33:15.400 --> 00:33:17.640 But what a lot of people, and we did this as well. 741 00:33:17.640 --> 00:33:19.600 We did YouTube videos and stuff 742 00:33:19.600 --> 00:33:23.080 and I experimented back in 2009. 743 00:33:23.080 --> 00:33:25.400 I uploaded my first YouTube video. 744 00:33:25.400 --> 00:33:27.440 And I would just upload one and then wait three months 745 00:33:27.440 --> 00:33:28.960 and then upload a second video. 746 00:33:28.960 --> 00:33:31.360 That does nothing for you. 747 00:33:31.360 --> 00:33:32.520 That's not gonna help you. 748 00:33:32.520 --> 00:33:35.040 But we talk about showing up, doing weekly 749 00:33:35.040 --> 00:33:38.160 and sometimes daily content in different forms. 750 00:33:38.160 --> 00:33:40.700 That's gonna help just rapidly scale that up. 751 00:33:40.700 --> 00:33:43.440 So consistency is huge for that. 752 00:33:43.440 --> 00:33:45.320 Yeah, and the good content will follow. 753 00:33:45.640 --> 00:33:49.800 I am such a, as far as being able to create content, 754 00:33:49.800 --> 00:33:52.880 I'm so much better now than I was two years ago. 755 00:33:52.880 --> 00:33:54.920 And I'll be better two years from now. 756 00:33:54.920 --> 00:33:59.680 But I had to get over the perfection performance thing 757 00:33:59.680 --> 00:34:02.160 of it has to look a certain way and it has to be perfect 758 00:34:02.160 --> 00:34:04.660 in order for me to post it and publish it. 759 00:34:04.660 --> 00:34:07.600 I had to get past that because otherwise, 760 00:34:07.600 --> 00:34:11.120 I would have just gotten stuck in that producing mode, 761 00:34:11.120 --> 00:34:12.639 never publishing anything. 762 00:34:12.639 --> 00:34:14.120 And I would probably still be sitting here 763 00:34:14.120 --> 00:34:15.880 with one more thing that didn't work. 764 00:34:15.880 --> 00:34:17.679 That's absolutely, yeah. 765 00:34:17.679 --> 00:34:19.639 So, and that's the thing, is if you kind of lean 766 00:34:19.639 --> 00:34:21.239 into how these, knowing a little bit 767 00:34:21.239 --> 00:34:22.719 about how these platforms work, 768 00:34:22.719 --> 00:34:24.199 you don't have to be an expert on it, 769 00:34:24.199 --> 00:34:25.760 but you can just know it. 770 00:34:25.760 --> 00:34:27.100 Okay, this is what they're expecting. 771 00:34:27.100 --> 00:34:28.060 And so when you start to create, 772 00:34:28.060 --> 00:34:28.900 you kind of work with it. 773 00:34:28.900 --> 00:34:33.900 And the good news is people are less suspicious these days 774 00:34:34.280 --> 00:34:36.760 of things that actually look less produced. 775 00:34:36.760 --> 00:34:38.880 They're more suspicious of things that look overly produced 776 00:34:38.880 --> 00:34:40.120 because they think, oh, that's just a brand, 777 00:34:40.120 --> 00:34:40.940 that's a company. 778 00:34:40.940 --> 00:34:43.520 And guys, people don't want to connect with a company. 779 00:34:43.520 --> 00:34:45.480 They want to connect with a person. 780 00:34:45.480 --> 00:34:48.320 And so, you see it, you probably watch these videos. 781 00:34:48.320 --> 00:34:51.199 Someone's on their phone, walking their dog, talking, 782 00:34:51.199 --> 00:34:53.760 and you're like, okay, Denise is live. 783 00:34:53.760 --> 00:34:55.400 What is she talking about today? 784 00:34:55.400 --> 00:34:58.520 And it's okay that Denise is not in a fancy studio 785 00:34:58.520 --> 00:35:00.080 or using a fancy camera. 786 00:35:00.000 --> 00:35:04.400 It's that she showed up and she feels like she has something of value to share with me. 787 00:35:04.400 --> 00:35:13.240 So like, people are kind of not really concerned about how it looks, they really care about 788 00:35:13.240 --> 00:35:17.000 who am I connecting with and are they bringing me something of value? 789 00:35:17.000 --> 00:35:18.000 Absolutely. 790 00:35:18.000 --> 00:35:22.160 So this, this is the incredible opportunity before us, right? 791 00:35:22.160 --> 00:35:27.680 There is a, an amazing way, an incredible way to grow your ministry in 2022, leveraging 792 00:35:27.680 --> 00:35:28.680 these things. 793 00:35:28.680 --> 00:35:29.680 Do you believe that? 794 00:35:29.680 --> 00:35:30.680 I'm kind of catching this. 795 00:35:30.680 --> 00:35:31.680 Do you believe that? 796 00:35:31.680 --> 00:35:32.680 Yeah. 797 00:35:32.680 --> 00:35:33.680 That's awesome. 798 00:35:33.680 --> 00:35:34.680 You can tell us in the comments. 799 00:35:34.680 --> 00:35:35.680 Absolutely. 800 00:35:35.680 --> 00:35:36.680 Yeah. 801 00:35:36.680 --> 00:35:37.680 Drop the comments. 802 00:35:37.680 --> 00:35:38.680 Someone said that's liberating. 803 00:35:38.680 --> 00:35:39.680 Awesome. 804 00:35:39.680 --> 00:35:40.680 Yeah. 805 00:35:40.680 --> 00:35:41.680 So that's great. 806 00:35:41.680 --> 00:35:42.680 So, so we're going to, that's just key one, right? 807 00:35:42.680 --> 00:35:43.680 So let's just recap what that was. 808 00:35:43.680 --> 00:35:44.760 Know the land that you're living in. 809 00:35:44.760 --> 00:35:47.160 Just have a sense of where you're going. 810 00:35:47.160 --> 00:35:48.440 And how things work. 811 00:35:48.440 --> 00:35:49.440 Exactly. 812 00:35:49.440 --> 00:35:50.440 You know? 813 00:35:50.440 --> 00:35:54.160 How algorithms are working, that they're rewarding consistency, they're rewarding videos, people 814 00:35:54.160 --> 00:35:57.320 are actually consuming the video, those are things you need to know. 815 00:35:57.320 --> 00:36:00.640 You don't have to know everything, but those are some helpful things to know as you show 816 00:36:00.640 --> 00:36:04.840 up that are going to get you more eyeballs and get you more viewers. 817 00:36:04.840 --> 00:36:05.840 Absolutely. 818 00:36:05.840 --> 00:36:06.840 Okay. 819 00:36:06.840 --> 00:36:07.840 So that's key one. 820 00:36:07.840 --> 00:36:08.840 Let's go to key two. 821 00:36:08.840 --> 00:36:12.320 And this is to reach your unique who with your unique message. 822 00:36:12.320 --> 00:36:13.320 Yeah. 823 00:36:13.320 --> 00:36:14.320 This is a big one. 824 00:36:14.320 --> 00:36:18.240 And again, I have to credit, I mean, guys, I so believe in the power of mentors and coaches 825 00:36:18.240 --> 00:36:23.020 because this was something my mentor, again, Pedro, I have many mentors, but he really 826 00:36:23.020 --> 00:36:29.700 helped me with this, kind of pushing me into this digital landscape, is that you're not 827 00:36:29.700 --> 00:36:32.200 called to reach the whole world. 828 00:36:32.200 --> 00:36:35.000 You're called to reach your world. 829 00:36:35.000 --> 00:36:38.740 And this should be really freeing because so many of us think we're called to reach 830 00:36:38.740 --> 00:36:43.700 the whole world and we're trying to reach this age demographic and we're trying to reach 831 00:36:43.700 --> 00:36:48.820 this stage of life and we're trying, and it's all the things all at once. 832 00:36:49.180 --> 00:36:54.340 When we're doing that, we're often editing ourselves to reach a certain person. 833 00:36:54.340 --> 00:36:56.020 We're often editing our message. 834 00:36:56.020 --> 00:36:59.740 We feel like we can't maybe use certain language because, well, that person would understand 835 00:36:59.740 --> 00:37:01.220 this, but that person wouldn't. 836 00:37:01.220 --> 00:37:07.100 And then everything just becomes very generic and not helpful at all. 837 00:37:07.100 --> 00:37:13.220 And so when I realized I could actually show up with full permission from the Lord to reach 838 00:37:13.300 --> 00:37:19.740 who I felt like he was telling me I was called to reach, it allowed me to show up authentically 839 00:37:19.740 --> 00:37:20.740 and free. 840 00:37:20.740 --> 00:37:26.260 Like I could use language that that specific type of person would understand and I wouldn't 841 00:37:26.260 --> 00:37:29.460 have to worry about all the ... You might reach other people. 842 00:37:29.460 --> 00:37:32.280 There's people that I didn't set out to necessarily reach. 843 00:37:32.280 --> 00:37:36.420 My original audience was millennial Christian women. 844 00:37:36.420 --> 00:37:40.220 It goes a little deeper than that, but there's guys that watch my stuff. 845 00:37:40.220 --> 00:37:41.900 There's older people that watch myself. 846 00:37:41.900 --> 00:37:42.900 There's younger people. 847 00:37:43.580 --> 00:37:47.180 There's some Gen Z people, which is very exciting that watch my stuff. 848 00:37:47.180 --> 00:37:53.300 But when I show up, I am focused and targeted in sharing with that specific who, that Christian 849 00:37:53.300 --> 00:37:56.020 millennial woman. 850 00:37:56.020 --> 00:38:04.540 And my message and your message is based off of not theory, but experience. 851 00:38:04.540 --> 00:38:05.580 Your breakthrough. 852 00:38:05.580 --> 00:38:10.820 Your message is probably in your breakthrough, in your experience, your unique experience 853 00:38:10.820 --> 00:38:12.640 and relationship with the Lord. 854 00:38:12.640 --> 00:38:15.360 This was also freeing because I would show up and I'm like, well, I don't know all the 855 00:38:15.360 --> 00:38:20.720 things and I was so bound by all the things I thought I didn't know. 856 00:38:20.720 --> 00:38:24.400 Well, what if somebody asked me this theological question and I don't have an answer for it? 857 00:38:24.400 --> 00:38:30.640 Or what if somebody wants me to talk about this or give my take on predestination or 858 00:38:30.640 --> 00:38:32.800 post-trip or pre-trip? 859 00:38:32.800 --> 00:38:33.800 And guess what? 860 00:38:33.800 --> 00:38:35.200 That's just not my message. 861 00:38:35.200 --> 00:38:41.920 My message was about my testimony with the Lord, which was learning to live in perfect 862 00:38:42.200 --> 00:38:43.200 peace. 863 00:38:43.200 --> 00:38:45.600 Walk away from striving for perfection. 864 00:38:45.600 --> 00:38:46.600 Live in perfect peace. 865 00:38:46.600 --> 00:38:50.960 I have a testimony of overcoming anxiety and panic and living a lifestyle of peace with 866 00:38:50.960 --> 00:38:52.800 the Lord and that is my message. 867 00:38:52.800 --> 00:38:54.960 And I talk about all kinds of things. 868 00:38:54.960 --> 00:38:59.960 Really it's kingdom living, but it's through that lens of showing up every day and helping 869 00:38:59.960 --> 00:39:03.040 people take a posture of perfect peace. 870 00:39:03.040 --> 00:39:04.040 That's what it was. 871 00:39:04.040 --> 00:39:07.160 And so for you, what is your testimony? 872 00:39:07.160 --> 00:39:08.840 What is your story with the Lord? 873 00:39:08.840 --> 00:39:11.240 Your message is probably in that. 874 00:39:11.240 --> 00:39:16.160 And your who could be who you used to be. 875 00:39:16.160 --> 00:39:17.160 And for a lot of you, it will be. 876 00:39:17.160 --> 00:39:18.760 It will just be who you used to be. 877 00:39:18.760 --> 00:39:19.760 And that should be freeing. 878 00:39:19.760 --> 00:39:24.440 I think anytime, if you've ever had to preach or set up a, or write a sermon or a message 879 00:39:24.440 --> 00:39:30.320 or something to speak to a whole congregation or a whole church, you've just got so many 880 00:39:30.320 --> 00:39:33.360 age group that's there, you've got so many different backgrounds. 881 00:39:33.360 --> 00:39:37.960 But if you knew that you were coming to speak to a small group that was like, you know, 882 00:39:37.960 --> 00:39:43.720 I'm speaking to like a men's group that has business who are inside, in tech, who are 883 00:39:43.720 --> 00:39:45.800 married with young kids, right? 884 00:39:45.800 --> 00:39:49.640 Like if I knew that was the who, it'd be so easy to talk to them just because I know, 885 00:39:49.640 --> 00:39:53.180 okay, everybody in this room is, is in the same kind of space so I can just speak a message 886 00:39:53.180 --> 00:39:54.240 directly to them. 887 00:39:54.240 --> 00:39:59.880 This is why I feel like a lot of people have like immense, um, like emotions. 888 00:40:00.000 --> 00:40:05.040 mental spiritual breakthrough at conferences right because conferences are usually 889 00:40:05.400 --> 00:40:11.300 For a specific type of person like they're they're themed and they're targeted for specific type of people 890 00:40:11.300 --> 00:40:16.160 So when the speaker shows up like you're you're told I used to work behind the scenes of conferences 891 00:40:16.160 --> 00:40:20.600 So they would be told like okay who's in the audience? Yeah, you know, is it business people? 892 00:40:20.600 --> 00:40:22.080 Is it a certain age demographic? 893 00:40:22.080 --> 00:40:25.220 so you you're you find that speakers are able to kind of 894 00:40:25.540 --> 00:40:32.300 Tune their message to that specific who and people just feel like that message was for me and it probably was I don't think that 895 00:40:32.300 --> 00:40:37.460 It's artificial, but I think that it just pin it just like it's like a laser focus 896 00:40:37.940 --> 00:40:44.060 Because people feel like oh my gosh, like they're speaking to my scenarios. They're speaking to my pain points 897 00:40:44.060 --> 00:40:49.580 They're helping solve my specific problems answer my specific questions. This is the power of focus 898 00:40:50.580 --> 00:40:51.820 Absolutely 899 00:40:51.820 --> 00:40:56.460 Awesome. Okay. So let's talk a little about so we talked about reaching your who so let's talk about 900 00:40:57.460 --> 00:41:00.500 This we want to one of the things we joke I've said like 901 00:41:01.260 --> 00:41:07.620 Followers are real people too. Okay, there's we have to say we have to say this a lot even yet 902 00:41:07.620 --> 00:41:13.980 There's all even to ourselves because we are used to and this is not discrediting in-person ministry 903 00:41:13.980 --> 00:41:14.740 That is important to you 904 00:41:14.740 --> 00:41:16.860 But we're so used to doing ministry in a certain box 905 00:41:17.260 --> 00:41:22.860 That when the Lord called us to pioneer again and do something that was so vastly different than what we've ever done before 906 00:41:23.380 --> 00:41:29.620 Like it's taken it's like it took us by surprise that like oh my like when I say I'm reaching over 907 00:41:30.300 --> 00:41:34.980 100,000 people every week like I have to remind myself like those are real people 908 00:41:35.340 --> 00:41:39.060 like I'm showing up and talking to arenas every week and 909 00:41:39.940 --> 00:41:44.460 That it puts things into perspective, so let me give you some like visuals because 910 00:41:45.580 --> 00:41:50.980 there's like like what I like to say is like that's how many people are in the room with me every week and 911 00:41:51.500 --> 00:41:53.500 It helps me like 912 00:41:54.060 --> 00:41:56.060 Really lean into the Lord 913 00:41:56.620 --> 00:42:02.940 Because I know that like I couldn't have done that on my own like it's a beautifully humbling 914 00:42:03.380 --> 00:42:08.900 Thing to know that like if I had like put an invitation like everyone meet me at this place 915 00:42:08.940 --> 00:42:11.220 Like a hundred thousand people would not have showed up 916 00:42:11.460 --> 00:42:16.700 But there was this journey that I've been taking with the Lord and digital on the digital landscape that has brought me to a place 917 00:42:16.700 --> 00:42:22.260 Where when I show up in the room on social media, that's how many people I'm talking to 918 00:42:22.540 --> 00:42:25.060 Like and I so I want to give you guys a visual like this 919 00:42:25.660 --> 00:42:32.900 This is this is could be you too. Like we believe like this is this is for you in this year 920 00:42:32.940 --> 00:42:34.860 Like not years from now 921 00:42:34.860 --> 00:42:40.340 But like this year you could be showing up and talking to ten thousand people 922 00:42:41.300 --> 00:42:46.740 20,000 people so give us some visual. Yeah, so here's some visual. So here's a get real. Here's a great 923 00:42:46.740 --> 00:42:53.220 This is what 50 people look like kind of like a small session. Maybe a big a small church or a big small group 924 00:42:53.220 --> 00:42:59.260 Yeah, whatever. So if you have 50 followers right now, like that's your room, which is that's amazing. Yeah 925 00:43:00.140 --> 00:43:07.780 Amazing that's your that's how you're potentially reaching every week. And then once you pass a thousand people like this is now filling 926 00:43:07.780 --> 00:43:14.300 You know starting to look like a very large, you know, just heading towards megachurch, right our conference 927 00:43:14.660 --> 00:43:20.100 Yeah, very sick. So and then once you add, you know go to 10,000 now you're looking at 928 00:43:20.620 --> 00:43:22.940 So I wasn't sharing it today. So 10,000 929 00:43:23.540 --> 00:43:27.780 So we had just came back for our for our Facebook family here 930 00:43:29.260 --> 00:43:34.300 To a thousand and then to 10,000 here. It's a 10,000 now. It's like a sporting event 931 00:43:34.300 --> 00:43:35.900 It's like think of a tennis match 932 00:43:35.900 --> 00:43:42.620 there's having this many people you could speak to and we feel very much that the the vision the Lord gave us was if we 933 00:43:42.620 --> 00:43:48.820 Could get a hundred kingdom messengers to each have an audience of 10,000. We'd be reaching a million people, right? 934 00:43:48.820 --> 00:43:55.020 That's how the math would work and that doesn't doesn't that doesn't seem that seems so doable to me 935 00:43:55.020 --> 00:43:58.740 Yeah, like that doesn't seem hard. I feel like the Lord is like 936 00:43:59.260 --> 00:44:02.100 It's gonna be more than that. But like we got to like make a marker 937 00:44:02.100 --> 00:44:04.100 So our marker is a million people out each week 938 00:44:04.100 --> 00:44:10.300 But that's that's only a hundred of you reaching 10,000 and we think so many so many more of you could be doing that 939 00:44:10.380 --> 00:44:12.660 Okay, I love what Mary just said in our chat and zoom 940 00:44:12.980 --> 00:44:20.340 She says I'm not at a hundred thousand yet, but regularly getting two to four thousand and I can only imagine that many in my living 941 00:44:20.340 --> 00:44:25.380 Room. Okay. So here's what's so cool. This is what I love because again, it goes back to the limitations talk. I 942 00:44:26.380 --> 00:44:31.540 Don't have a big that big of enough house to like throw a thousand people in my house 943 00:44:32.060 --> 00:44:38.780 But like that I'm not limited by that or I don't have a church building that big but I'm not limited by that anymore 944 00:44:38.780 --> 00:44:43.620 Or like maybe some of you are like your town is a 4,000 people. It's like a whole town 945 00:44:43.620 --> 00:44:47.620 But you're not limited by your geographical location anymore. Like you can reach 946 00:44:48.180 --> 00:44:53.300 Your who anytime no matter where they are, right? That is what's so cool about this 947 00:44:53.300 --> 00:44:55.300 I don't want you to miss like 948 00:44:55.820 --> 00:44:57.380 the 949 00:44:57.380 --> 00:44:58.500 amazing 950 00:44:58.500 --> 00:45:00.500 opportunity that this is 951 00:45:00.000 --> 00:45:05.000 for ministry that we haven't done it this way before. 952 00:45:05.240 --> 00:45:06.600 Like people are starting to step out, 953 00:45:06.600 --> 00:45:10.280 but like this is like so much potential here. 954 00:45:10.280 --> 00:45:11.640 Right, that's so good. 955 00:45:11.640 --> 00:45:12.640 And so that's good to know, 956 00:45:12.640 --> 00:45:14.720 like your Who is already online. 957 00:45:14.720 --> 00:45:15.800 Lindsay just said this. 958 00:45:15.800 --> 00:45:16.640 Like you can access. 959 00:45:16.640 --> 00:45:17.760 I'm getting fired up. 960 00:45:17.760 --> 00:45:21.200 Yeah, you can access, well we haven't even got to the, 961 00:45:21.200 --> 00:45:23.400 all of, we're only halfway here. 962 00:45:23.400 --> 00:45:24.960 I need the first to keep me on track, 963 00:45:24.960 --> 00:45:26.480 because I'm just like, ah. 964 00:45:26.480 --> 00:45:28.920 You can access your Who on demand 965 00:45:29.000 --> 00:45:30.520 with the phone in your pocket, right? 966 00:45:30.520 --> 00:45:33.560 You don't need any fancy cameras or technology or lighting. 967 00:45:33.560 --> 00:45:37.000 And every day you essentially have a microphone, 968 00:45:37.000 --> 00:45:38.040 which is just your phone. 969 00:45:38.040 --> 00:45:40.000 Like this is one of the, you know, 970 00:45:40.000 --> 00:45:41.800 our phones are becoming like, 971 00:45:41.800 --> 00:45:43.440 the cameras are amazing on here. 972 00:45:43.440 --> 00:45:44.280 This is all you need. 973 00:45:44.280 --> 00:45:45.560 You don't need to go buy, 974 00:45:45.560 --> 00:45:47.880 spend thousands of dollars on cameras or lighting 975 00:45:47.880 --> 00:45:48.720 and any of that. 976 00:45:48.720 --> 00:45:50.440 And then not just buy all the fancy equipment, 977 00:45:50.440 --> 00:45:52.160 but you gotta actually go learn how to use it. 978 00:45:52.160 --> 00:45:54.120 And that's a whole nother, you know, 979 00:45:54.120 --> 00:45:56.520 investment of time to go figure it out. 980 00:45:56.520 --> 00:45:57.800 But the point is to just start 981 00:45:57.800 --> 00:46:00.480 and get into that habit of using your phone already 982 00:46:00.480 --> 00:46:01.920 to just be consistent and show up. 983 00:46:01.920 --> 00:46:04.280 Your stage is probably sitting in your purse right now. 984 00:46:04.280 --> 00:46:05.720 Your stage is sitting on your desk. 985 00:46:05.720 --> 00:46:09.120 Your stage is in your pocket every single day. 986 00:46:09.120 --> 00:46:11.840 You don't have to wait for the invitation. 987 00:46:11.840 --> 00:46:13.080 It's already been made. 988 00:46:13.080 --> 00:46:16.800 And that's, this is something that you wrestled with. 989 00:46:16.800 --> 00:46:20.240 Oh 100%, because someone had just commented, 990 00:46:20.240 --> 00:46:23.800 it's both exciting, it feels both exciting and scary. 991 00:46:23.800 --> 00:46:26.200 I know, because as I started walking 992 00:46:26.240 --> 00:46:28.160 the digital landscape and I realized, 993 00:46:28.160 --> 00:46:31.840 okay, it's not just my mom and Bruce watching anymore. 994 00:46:31.840 --> 00:46:34.880 I had this temptation to back away 995 00:46:34.880 --> 00:46:36.320 because I believed for so long 996 00:46:36.320 --> 00:46:38.120 that obscurity was my security. 997 00:46:38.120 --> 00:46:38.960 Amen. 998 00:46:38.960 --> 00:46:41.560 And so as many things that failed 999 00:46:41.560 --> 00:46:42.640 and we kind of laugh about, 1000 00:46:42.640 --> 00:46:46.120 like that felt, it felt so safe. 1001 00:46:46.120 --> 00:46:47.000 Yeah, that's true. 1002 00:46:47.000 --> 00:46:48.480 Because it was like, okay, well like, 1003 00:46:48.480 --> 00:46:51.600 whew, I don't have to like give myself to that now. 1004 00:46:51.600 --> 00:46:52.640 Yeah. 1005 00:46:52.640 --> 00:46:54.000 I had all these words, guys, 1006 00:46:54.000 --> 00:46:56.160 that I had been sitting on and stirring on for years 1007 00:46:57.000 --> 00:46:57.840 that I would be talking to arenas 1008 00:46:57.840 --> 00:46:59.040 and I, you know, I believed these things. 1009 00:46:59.040 --> 00:47:00.080 Like, well, if it was meant to be, 1010 00:47:00.080 --> 00:47:02.920 it would just happen because, you know, 1011 00:47:02.920 --> 00:47:04.720 then it took me out of the equation 1012 00:47:04.720 --> 00:47:07.760 of having to partner with the Lord on something. 1013 00:47:07.760 --> 00:47:08.960 Like he would just bring it to me 1014 00:47:08.960 --> 00:47:10.160 and I'm just gonna be humble 1015 00:47:10.160 --> 00:47:11.640 and I'm not gonna put myself out there 1016 00:47:11.640 --> 00:47:14.960 and I'm not gonna, I'm not gonna try to make this happen. 1017 00:47:14.960 --> 00:47:17.440 But there is a partnership element with the Lord. 1018 00:47:17.440 --> 00:47:19.080 Like there is a yes. 1019 00:47:19.080 --> 00:47:19.920 Yeah. 1020 00:47:19.920 --> 00:47:22.240 Because he's given us the gift of choice. 1021 00:47:22.240 --> 00:47:23.080 Amen. 1022 00:47:23.080 --> 00:47:24.440 And he takes it very seriously. 1023 00:47:24.440 --> 00:47:28.400 So there is a yes and that yes is not just a, 1024 00:47:28.400 --> 00:47:30.600 okay, yeah, like I believe that can happen someday. 1025 00:47:30.600 --> 00:47:32.280 Like I've received this word and like, 1026 00:47:32.280 --> 00:47:34.400 yeah, okay, I believe I can do that. 1027 00:47:34.400 --> 00:47:39.400 No, it's like, I'm going to live as if that word is true. 1028 00:47:39.440 --> 00:47:40.280 Yeah. 1029 00:47:40.280 --> 00:47:43.240 And so that was something I had to overcome. 1030 00:47:43.240 --> 00:47:46.760 You know, the scariness of it all was as it started to flow 1031 00:47:46.760 --> 00:47:48.400 because I started to show up consistently 1032 00:47:48.400 --> 00:47:50.520 and the Lord was matching that partnership. 1033 00:47:50.520 --> 00:47:51.720 I was like, okay, let's go. 1034 00:47:51.720 --> 00:47:54.160 Like I had to finally give up that belief 1035 00:47:54.880 --> 00:47:56.240 that obscurity was my security. 1036 00:47:56.240 --> 00:47:58.480 And I was going to be known 1037 00:47:58.480 --> 00:48:00.720 and I was going to be out there on the internet 1038 00:48:00.720 --> 00:48:02.960 and this thing was going to grow. 1039 00:48:02.960 --> 00:48:07.800 And the Lord is my security, not my ability to hide myself 1040 00:48:07.800 --> 00:48:10.920 or protect myself or keep myself small. 1041 00:48:10.920 --> 00:48:11.760 That's good. 1042 00:48:11.760 --> 00:48:14.600 Smallness for me was not an option. 1043 00:48:14.600 --> 00:48:15.440 Yeah. 1044 00:48:15.440 --> 00:48:16.800 Because of the words that have been spoken over my life. 1045 00:48:16.800 --> 00:48:18.280 And so many of you, and maybe you're like, 1046 00:48:18.280 --> 00:48:19.720 well, I'm not in a prophetic community. 1047 00:48:19.720 --> 00:48:21.200 I don't have words. 1048 00:48:21.240 --> 00:48:24.800 We can pay attention to the desire stirring in our heart. 1049 00:48:24.800 --> 00:48:27.120 Cause as we seek the Lord, like again, 1050 00:48:27.120 --> 00:48:28.320 we're partnering with him. 1051 00:48:28.320 --> 00:48:32.680 We have to trust him enough with ourselves, 1052 00:48:32.680 --> 00:48:34.840 with our hearts to say, 1053 00:48:34.840 --> 00:48:38.480 if it's something that I'm desiring, this is a big deal. 1054 00:48:38.480 --> 00:48:40.560 Cause some of us I think are taught like 1055 00:48:40.560 --> 00:48:44.160 what you desire is bad or if you want it, 1056 00:48:44.160 --> 00:48:46.320 then it's probably not what the Lord wants for you. 1057 00:48:46.320 --> 00:48:48.160 But we need to start paying attention to 1058 00:48:48.160 --> 00:48:52.520 why is it I feel stirred to share this message? 1059 00:48:52.520 --> 00:48:55.640 Why is it, why did you show up here tonight? 1060 00:48:55.640 --> 00:48:57.560 Like, what was that about? 1061 00:48:57.560 --> 00:48:59.760 Could it perhaps be the Holy Spirit stirring something 1062 00:48:59.760 --> 00:49:03.240 in you and saying, yes, like this is going to be our thing. 1063 00:49:03.240 --> 00:49:04.640 This is going to be our thing. 1064 00:49:04.640 --> 00:49:06.200 We're going to do this together. 1065 00:49:06.200 --> 00:49:07.960 Don't discredit that. 1066 00:49:07.960 --> 00:49:12.280 Don't think that you're safe if you're small. 1067 00:49:13.240 --> 00:49:14.400 You're here for a reason. 1068 00:49:14.400 --> 00:49:15.640 Something is speaking to you. 1069 00:49:15.640 --> 00:49:17.680 Something is resonating deep within you 1070 00:49:18.200 --> 00:49:20.080 that like this could be for me. 1071 00:49:20.080 --> 00:49:21.440 Don't discredit that. 1072 00:49:21.440 --> 00:49:22.600 Yeah, absolutely. 1073 00:49:22.600 --> 00:49:25.000 And so we're talking here about like a follower, 1074 00:49:25.000 --> 00:49:27.120 like followers of your people. 1075 00:49:27.120 --> 00:49:29.000 We're talking about actually reaching your who 1076 00:49:29.000 --> 00:49:29.880 with your message. 1077 00:49:29.880 --> 00:49:31.040 This is real ministry. 1078 00:49:31.040 --> 00:49:32.080 It's real ministry. 1079 00:49:32.080 --> 00:49:32.920 Exactly. 1080 00:49:32.920 --> 00:49:36.280 And one of the things that we want to share with you here 1081 00:49:36.280 --> 00:49:38.800 is just about specifically with video 1082 00:49:38.800 --> 00:49:41.360 is that video actually helps you leverage your time. 1083 00:49:41.360 --> 00:49:43.520 Why are we keep saying video, video, video? 1084 00:49:43.520 --> 00:49:45.720 Because you can actually leverage your time. 1085 00:49:45.720 --> 00:49:47.480 This is a really cool thing we looked at 1086 00:49:48.240 --> 00:49:50.960 that Lindsay spends about five to seven hours 1087 00:49:50.960 --> 00:49:53.520 speaking to like this size audience, 1088 00:49:53.520 --> 00:49:54.880 this hundred thousand. 1089 00:49:54.880 --> 00:49:55.720 Preparing. 1090 00:49:55.720 --> 00:49:56.720 Preparing my episodes, my content. 1091 00:49:56.720 --> 00:49:57.560 So that's everything. 1092 00:49:57.560 --> 00:49:59.080 That's entirely for the week. 1093 00:49:59.080 --> 00:50:00.160 So it's not a full. 1094 00:50:00.000 --> 00:50:01.180 time job to do this. 1095 00:50:01.180 --> 00:50:02.380 This is five hours a week, 1096 00:50:02.380 --> 00:50:04.460 most of the time it's on the weekend, 1097 00:50:04.460 --> 00:50:06.940 and it's writing, recording, editing, 1098 00:50:06.940 --> 00:50:09.020 and promoting your episode. 1099 00:50:09.020 --> 00:50:11.180 So five to seven hours a week, 1100 00:50:11.180 --> 00:50:13.300 but then during that next week, 1101 00:50:13.300 --> 00:50:17.460 that content will get consumed 500 hours or more 1102 00:50:17.460 --> 00:50:18.340 in the next week, 1103 00:50:18.340 --> 00:50:21.060 and it will continue to grow week after week. 1104 00:50:21.060 --> 00:50:23.420 So those are my actual analytics and stats. 1105 00:50:23.420 --> 00:50:24.300 That's not us being like, 1106 00:50:24.300 --> 00:50:25.580 this could potentially happen, 1107 00:50:25.580 --> 00:50:27.700 that's what's happening right now with my channel. 1108 00:50:27.720 --> 00:50:30.000 I'm giving it about five to seven hours a week, 1109 00:50:30.000 --> 00:50:33.160 and I'm getting about 500 hours of watch time 1110 00:50:33.160 --> 00:50:34.320 on my episodes. 1111 00:50:34.320 --> 00:50:35.840 So like, what is that, 1112 00:50:35.840 --> 00:50:38.520 a hundred times of like multiplication. 1113 00:50:38.520 --> 00:50:40.480 And so this is what's so cool, 1114 00:50:40.480 --> 00:50:41.320 because we say like, 1115 00:50:41.320 --> 00:50:43.580 the only math the kingdom knows is multiplication. 1116 00:50:43.580 --> 00:50:44.840 What I love about this, 1117 00:50:44.840 --> 00:50:48.640 is this is a redeeming point of my life, 1118 00:50:48.640 --> 00:50:51.880 because no one's fault but my own. 1119 00:50:51.880 --> 00:50:54.600 When I was doing ministry before, 1120 00:50:54.600 --> 00:50:56.980 I ran into burnout. 1121 00:50:57.000 --> 00:50:59.600 I was living a lifestyle where I thought, 1122 00:50:59.600 --> 00:51:01.600 to be a good Christian meant being a busy Christian, 1123 00:51:01.600 --> 00:51:03.600 and I burnt myself out, 1124 00:51:03.600 --> 00:51:05.360 because I was striving for perfection, 1125 00:51:05.360 --> 00:51:06.880 and I was striving to be good for God. 1126 00:51:06.880 --> 00:51:09.440 We can talk more about that another time. 1127 00:51:09.440 --> 00:51:13.020 And the Lord redeemed that for me, 1128 00:51:13.020 --> 00:51:16.920 because my ministry is no longer marked by burnout. 1129 00:51:16.920 --> 00:51:20.520 I'm actually, my effect is being multiplied, 1130 00:51:20.520 --> 00:51:25.480 without me having to give 500 hours of my time. 1131 00:51:25.480 --> 00:51:27.460 That is what is actually being consumed. 1132 00:51:27.460 --> 00:51:30.580 Like, I hope that is an encouragement to someone, 1133 00:51:30.580 --> 00:51:31.980 because I know that maybe there's people 1134 00:51:31.980 --> 00:51:33.340 that are watching this that have that, 1135 00:51:33.340 --> 00:51:36.740 that you got burnt out by ministry, 1136 00:51:36.740 --> 00:51:38.020 because you were trying to be all the things 1137 00:51:38.020 --> 00:51:38.860 for all the people, 1138 00:51:38.860 --> 00:51:40.640 and it came from a good heart, 1139 00:51:40.640 --> 00:51:41.900 but it burnt you out, 1140 00:51:41.900 --> 00:51:44.920 because there's only so much that you have to give, 1141 00:51:44.920 --> 00:51:46.840 of yourself in the natural. 1142 00:51:46.840 --> 00:51:47.900 The Lord wants to redeem that. 1143 00:51:47.900 --> 00:51:48.900 He's redeemed that for me. 1144 00:51:48.900 --> 00:51:51.560 So you, I preach while I sleep guys. 1145 00:51:52.660 --> 00:51:55.020 Like, to all people all over the world, 1146 00:51:55.440 --> 00:51:57.960 there's some countries I have never traveled to, 1147 00:51:57.960 --> 00:51:59.680 that watch my content every week. 1148 00:51:59.680 --> 00:52:00.720 That is so cool. 1149 00:52:00.720 --> 00:52:02.800 That's what's possible here for you too. 1150 00:52:02.800 --> 00:52:05.600 And I love that one of the Kingdom Messengers 1151 00:52:05.600 --> 00:52:06.920 that we have as a guest trainer, 1152 00:52:06.920 --> 00:52:08.040 Hannah Brencher came on, 1153 00:52:08.040 --> 00:52:10.000 and she shares a story of like, 1154 00:52:10.000 --> 00:52:11.980 when you put content out, 1155 00:52:11.980 --> 00:52:13.260 you're gonna be showing up, 1156 00:52:13.260 --> 00:52:15.960 and ministering to that person at 3 a.m. 1157 00:52:15.960 --> 00:52:17.240 Like, when you're sleeping. 1158 00:52:17.240 --> 00:52:18.080 Like, when you're gonna show up. 1159 00:52:18.080 --> 00:52:19.720 When they need it most. 1160 00:52:19.720 --> 00:52:22.080 Like, there's been comments that I've gotten on content, 1161 00:52:22.080 --> 00:52:24.800 that people are like, I watch this, 1162 00:52:25.580 --> 00:52:26.540 this came on my scroll right when I needed it. 1163 00:52:26.540 --> 00:52:28.380 I've been in a low place. 1164 00:52:28.380 --> 00:52:30.260 And like, I didn't have to be on a phone call 1165 00:52:30.260 --> 00:52:31.840 with someone at 3 a.m. 1166 00:52:31.840 --> 00:52:34.460 to be there to encourage them with the truth. 1167 00:52:34.460 --> 00:52:36.060 That's powerful. 1168 00:52:36.060 --> 00:52:38.440 This is what's possible. 1169 00:52:38.440 --> 00:52:39.760 So I just want to encourage you guys, 1170 00:52:39.760 --> 00:52:41.940 the multiplication effect of this, 1171 00:52:41.940 --> 00:52:44.740 we're talking about kind of, 1172 00:52:44.740 --> 00:52:47.580 playing on a different playing field, right? 1173 00:52:47.580 --> 00:52:51.340 To use leverage to scale and maximize, 1174 00:52:51.340 --> 00:52:53.060 and multiply your time. 1175 00:52:53.120 --> 00:52:54.440 And so that's kind of, 1176 00:52:54.440 --> 00:52:56.640 when it gets difficult, right? 1177 00:52:56.640 --> 00:52:58.320 When you're sitting in front of YouTube, 1178 00:52:58.320 --> 00:52:59.920 and you don't know which buttons to push, 1179 00:52:59.920 --> 00:53:02.860 or you just can't get the video to look right, 1180 00:53:02.860 --> 00:53:03.700 or to sound right, 1181 00:53:03.700 --> 00:53:05.400 or whatever the thing you're trying to do, 1182 00:53:05.400 --> 00:53:08.720 just know like, you're building those skills, 1183 00:53:08.720 --> 00:53:10.320 and you're learning to do ministry, 1184 00:53:10.320 --> 00:53:13.880 and broadcast a message in a totally different way. 1185 00:53:13.880 --> 00:53:16.240 Yeah, you're pioneering something. 1186 00:53:16.240 --> 00:53:19.120 So it's not gonna be easy necessarily at first, 1187 00:53:19.120 --> 00:53:21.640 but that doesn't mean it has to be hard forever. 1188 00:53:21.640 --> 00:53:23.120 And we're finding this, 1189 00:53:23.120 --> 00:53:23.960 that as we continue, 1190 00:53:23.960 --> 00:53:27.400 this is kind of leading us into our last key, 1191 00:53:27.400 --> 00:53:30.600 but use what we call creative reps, 1192 00:53:30.600 --> 00:53:33.060 to build your momentum. 1193 00:53:33.060 --> 00:53:35.840 So we talk about the creative rep of, 1194 00:53:37.540 --> 00:53:38.800 producing, 1195 00:53:39.980 --> 00:53:41.500 so it's, 1196 00:53:41.500 --> 00:53:42.620 The four P's. 1197 00:53:42.620 --> 00:53:43.460 So yeah, as we talk about it, 1198 00:53:43.460 --> 00:53:44.700 I got it in a roll. 1199 00:53:44.700 --> 00:53:45.540 It's planning, 1200 00:53:45.540 --> 00:53:46.380 Planning, 1201 00:53:46.380 --> 00:53:47.200 producing, 1202 00:53:47.200 --> 00:53:48.040 publishing, 1203 00:53:48.040 --> 00:53:48.880 and promoting. 1204 00:53:48.880 --> 00:53:50.900 And we talk that as the kind of the cycle, 1205 00:53:50.960 --> 00:53:52.200 and we do a whole training on it. 1206 00:53:52.200 --> 00:53:53.040 So we're trying to summarize, 1207 00:53:53.040 --> 00:53:53.880 Yeah, we're trying to summarize that. 1208 00:53:53.880 --> 00:53:55.640 Like an hour's worth of content into a slide. 1209 00:53:55.640 --> 00:53:56.480 But the point is, 1210 00:53:56.480 --> 00:53:57.800 I wanna pull that back into, 1211 00:53:57.800 --> 00:53:59.440 why it's so important that you get, 1212 00:53:59.440 --> 00:54:00.840 you start getting consistent, 1213 00:54:00.840 --> 00:54:02.920 and not getting stuck in one of those reps, 1214 00:54:02.920 --> 00:54:05.920 but doing a full rep of getting a piece of content out, 1215 00:54:05.920 --> 00:54:07.620 and getting another piece of content out. 1216 00:54:07.620 --> 00:54:08.660 Kind of going through that, 1217 00:54:08.660 --> 00:54:10.360 because you're building a muscle, 1218 00:54:10.360 --> 00:54:13.040 and that's what's gonna build momentum. 1219 00:54:13.040 --> 00:54:13.880 Amen, that's awesome. 1220 00:54:13.880 --> 00:54:15.440 So I think we've talked enough about that, 1221 00:54:15.440 --> 00:54:16.280 but we got any questions? 1222 00:54:16.280 --> 00:54:17.100 That's really good. 1223 00:54:17.100 --> 00:54:18.240 So one thing we wanna do, 1224 00:54:18.240 --> 00:54:21.140 is just kind of walk you guys through a roadmap, 1225 00:54:21.140 --> 00:54:23.260 for how to go do this. 1226 00:54:23.260 --> 00:54:24.740 Because we've talked a lot about mindset, 1227 00:54:24.740 --> 00:54:26.400 we've talked a lot about, 1228 00:54:26.400 --> 00:54:28.020 even in the last few trainings, 1229 00:54:28.020 --> 00:54:30.760 we've been doing trainings all throughout July this month. 1230 00:54:30.760 --> 00:54:32.540 And so what we wanna do now, 1231 00:54:32.540 --> 00:54:34.520 is just kind of walk you guys through that step by step. 1232 00:54:34.520 --> 00:54:37.900 So we've got six steps you can take, 1233 00:54:37.900 --> 00:54:40.100 that will kind of get you from here to there, okay? 1234 00:54:40.100 --> 00:54:41.380 And these are just kind of quick things, 1235 00:54:41.380 --> 00:54:43.880 we'll kind of move through them fast, 1236 00:54:43.880 --> 00:54:44.800 and we'll jump right into it. 1237 00:54:44.800 --> 00:54:46.060 So the first thing, 1238 00:54:46.060 --> 00:54:47.180 that we think is very helpful, 1239 00:54:47.180 --> 00:54:48.180 is to actually launch. 1240 00:54:49.120 --> 00:54:50.320 Like you have to launch and actually step out. 1241 00:54:50.320 --> 00:54:51.840 Do not, we have coached enough people, 1242 00:54:51.840 --> 00:54:53.600 do not underestimate this step. 1243 00:54:53.600 --> 00:54:56.460 Right, so just going and registering your TikTok account, 1244 00:54:56.460 --> 00:54:58.840 registering your Instagram, Facebook, YouTube, and Anchor. 1245 00:54:58.840 --> 00:54:59.840 These are the tools. 1246 00:55:00.000 --> 00:55:05.920 write this down, you can go look them up later, but these are the tools to do it in that order. 1247 00:55:05.920 --> 00:55:10.880 TikTok, Instagram, and I would say YouTube and then Facebook in that order would be what you 1248 00:55:10.880 --> 00:55:15.040 would focus on. Do that tonight. If you haven't done that already, go register your accounts 1249 00:55:15.040 --> 00:55:19.680 on those platforms just to secure them. Get your name on there, get whatever, if you want to use 1250 00:55:19.680 --> 00:55:24.800 your ministry name, just use your name. Don't think you have to get super creative with it. 1251 00:55:24.800 --> 00:55:31.360 We are very, very, we love the concept of kind of getting like 1% better every day, 1252 00:55:31.360 --> 00:55:34.880 right? So you may say, well, that's just typing in my email and registering account. 1253 00:55:34.880 --> 00:55:39.920 But now you've like, that's one step forward today. And then you build on that layer by layer, 1254 00:55:39.920 --> 00:55:42.960 going and spending, like, we all have jobs, we have lives, we have families, 1255 00:55:42.960 --> 00:55:46.240 we're trying to do a lot of different things. So just take that one baby step 1256 00:55:46.240 --> 00:55:51.520 and start to build that habit of confirming and really shifting your identity to be like, 1257 00:55:51.520 --> 00:55:55.920 okay, cool. I'm on this platform and I get entertained on these platforms. Now I'm shifting 1258 00:55:55.920 --> 00:56:02.160 into a new mindset, which is me actually becoming a creator on these platforms. And just, it's that 1259 00:56:02.160 --> 00:56:08.000 identity switch where you're now like, oh, I have a TikTok account. I have an Instagram account. I'm 1260 00:56:08.000 --> 00:56:12.320 going to start promoting stuff on the, sorry, sharing content soon. So you're just saying 1261 00:56:12.320 --> 00:56:16.560 these baby steps towards, that's what it practically looks like, right? And Lindsay 1262 00:56:16.560 --> 00:56:20.800 talked a little bit about dialing in your unique message and your who. So I don't know if you- 1263 00:56:20.800 --> 00:56:26.000 I would just say, don't overthink it. Some of you know instantly, because it's maybe what you've 1264 00:56:26.000 --> 00:56:30.080 already been, maybe you've written curriculum, maybe you've written a book, maybe you have 1265 00:56:30.080 --> 00:56:35.280 preached a series lately and you're like, this is a thing. But if you don't have any of that, 1266 00:56:35.280 --> 00:56:40.000 what is your testimony? What is the thing you want to set people, what area do you want to 1267 00:56:40.000 --> 00:56:47.840 set people free in? There's your message. It will develop as you continue to go and share, 1268 00:56:47.840 --> 00:56:52.640 but there is something really powerful about starting. So don't get stuck on this. This is 1269 00:56:52.640 --> 00:56:58.720 not a three month, now I have to go discover what my message is. What is your testimony? Start there. 1270 00:56:58.720 --> 00:57:03.280 And then who do you feel called to reach? Quick, just, who do you feel like you have favor with? 1271 00:57:03.280 --> 00:57:07.840 Or who do you have a heart for? Or who are you already reaching with your everyday life? Who 1272 00:57:07.840 --> 00:57:12.320 are you connecting with? Is it teenagers? Is it men? Is it women? Is it a specific life group? 1273 00:57:12.880 --> 00:57:17.520 Start there. It can develop over time. Yeah. And just speak to who's the easiest, 1274 00:57:17.520 --> 00:57:21.760 who's this? A lot of times people come to us and they say, oh yeah, that's great. I have 1275 00:57:21.760 --> 00:57:25.280 this business thing over here that I'm doing coaching, but I'm also a teacher. And like, 1276 00:57:25.280 --> 00:57:30.480 how do I connect all these things? Like pick, just pick a who and pick the one that's the easiest to 1277 00:57:30.480 --> 00:57:34.480 create content for. Can I tell you guys a secret? I don't know if I've ever said it this way before, 1278 00:57:34.480 --> 00:57:40.640 but it's true, is I think the reason that I felt called to reach millennial women is because they 1279 00:57:40.640 --> 00:57:47.360 were my peers and it was the least intimidating who to talk to. Yeah. Cause I, I, they weren't, 1280 00:57:47.360 --> 00:57:50.800 they weren't, they didn't feel out of reach for me. I'm like, okay, it's like talking to a friend. 1281 00:57:51.520 --> 00:57:54.880 That's okay. Like if that's who you're, who is, you're like, well, that just, 1282 00:57:55.600 --> 00:58:00.400 if you feel like it has to be this intimidating thing. Cause again, some of us have been taught, 1283 00:58:00.400 --> 00:58:06.240 like it has to be who you don't want it to be. Maybe that's true, but often the people you're 1284 00:58:06.240 --> 00:58:10.480 called to reach are the people that are, it's easy for you to connect with. Start there. 1285 00:58:11.600 --> 00:58:16.960 Awesome. Um, someone was just asking what are those, those four P's it's plan, produce, 1286 00:58:16.960 --> 00:58:22.160 publish, promote, um, getting those reps in. So I just want to, that was a few slides ago, but, 1287 00:58:22.160 --> 00:58:25.280 um, okay, good. So we're going to move on. We've got six steps to get to, um, 1288 00:58:25.280 --> 00:58:28.320 Are you going, okay. We're kind of going over time, but is this okay? You're sticking with this? 1289 00:58:28.320 --> 00:58:31.280 I know. Yeah. We're probably going to be another 15, 20 minutes. 1290 00:58:31.280 --> 00:58:35.520 Yeah. But Lindsey got fired up, so she's super chatty tonight. 1291 00:58:35.520 --> 00:58:40.640 No, this is great. Um, yeah. Um, I think, I think this is really good. We're helping, 1292 00:58:40.640 --> 00:58:43.120 I think what we want to do more than anything is just help you guys 1293 00:58:43.680 --> 00:58:46.640 visualize what this could look like. Right. That's kind of the main thing. 1294 00:58:46.640 --> 00:58:50.960 Just want to demystify again, because sometimes when we, we see one person's story, we think it 1295 00:58:50.960 --> 00:58:55.600 had to, it was this complicated thing and they've got something special going on with them. The same 1296 00:58:55.600 --> 00:59:01.600 Christ that lives in me, lives in you. Okay. The same spirit that leads me in all truth and all 1297 00:59:01.600 --> 00:59:07.840 things is leading you in truth and all things. So like there is nothing extra that I had other 1298 00:59:07.840 --> 00:59:12.400 than just now that I'm looking back, just this process that I feel like the Lord has given us 1299 00:59:12.400 --> 00:59:17.520 this framework that I feel like can help accelerate so you don't get stuck where I got stuck and you 1300 00:59:17.520 --> 00:59:23.840 can move forward and in launching and scaling. It's awesome. Okay. So, uh, first thing you got 1301 00:59:23.840 --> 00:59:27.840 to launch, do it. The second thing is we've talked about this a little bit before, but leverage the 1302 00:59:27.840 --> 00:59:34.400 tech that you own. Uh, use your phone. If you have a webcam, if, if you, any kind of phone with 1303 00:59:34.400 --> 00:59:40.000 a camera is going to be fine to get started. It's actually funny, but, um, there's, there's some 1304 00:59:40.000 --> 00:59:45.600 large creators that have done, you know, a hundred million dollar plus in space and they're doing 1305 00:59:45.600 --> 00:59:51.520 coaching and doing all this stuff. And I, the story was that they, uh, decided to invest in 1306 00:59:51.520 --> 00:59:54.960 content. And so they went out and bought all the quick gear. I think they spent hundreds of 1307 00:59:54.960 --> 00:59:59.600 thousands of dollars, $200,000 building a studio, building studios. Uh, and then when they were 1308 01:00:00.000 --> 01:00:05.440 He would just make a few videos on his phone and then his, the videos on his phone, like just way 1309 01:00:05.440 --> 01:00:08.240 out performed what was being done in the studio. 1310 01:00:08.520 --> 01:00:11.460 And so they ended up selling all their stuff and they just, now they just use their phone. 1311 01:00:11.460 --> 01:00:16.160 So instead of having to go through that painful exercise, just use what's in front of you. 1312 01:00:16.160 --> 01:00:16.960 Use your phone. 1313 01:00:17.200 --> 01:00:20.160 Um, that's what is working so well on TikTok. 1314 01:00:20.200 --> 01:00:23.000 Every TikTok creator is using their phone. 1315 01:00:23.160 --> 01:00:26.680 That's how we're getting a billion people to show up and watch content that's being 1316 01:00:26.680 --> 01:00:28.360 produced off of people's phones. 1317 01:00:28.360 --> 01:00:28.680 Yeah. 1318 01:00:28.800 --> 01:00:32.440 It's a, it's a weird world we live in, but this is the reality of how it is. 1319 01:00:32.440 --> 01:00:37.520 It's hard to imagine, but I think it's such a beautiful time to be alive because you have 1320 01:00:37.520 --> 01:00:39.280 such a sophisticated device. 1321 01:00:39.280 --> 01:00:41.160 I mean, it's called a smartphone for a reason. 1322 01:00:41.160 --> 01:00:45.280 Like if you're carrying around a smartphone, this is, this is a sophisticated piece of 1323 01:00:45.280 --> 01:00:46.040 technology. 1324 01:00:46.200 --> 01:00:49.920 So some of us like talk ourselves out of like, well, I'm not like a tech person, but we're 1325 01:00:49.920 --> 01:00:51.160 able to use this. 1326 01:00:51.320 --> 01:00:53.760 This is all you need to be able to reach people. 1327 01:00:53.880 --> 01:00:54.240 Yeah. 1328 01:00:54.720 --> 01:00:58.920 And guys for lighting and stuff, I want to show you guys this really expensive light 1329 01:00:58.920 --> 01:01:03.400 source that we used that, uh, I would recommend when I started posture, I would 1330 01:01:03.440 --> 01:01:04.680 recommend you guys use this. 1331 01:01:04.680 --> 01:01:05.760 It's called the sun. 1332 01:01:06.120 --> 01:01:09.280 And then you use a window that lets the sunlight through. 1333 01:01:09.280 --> 01:01:13.640 And that was what we use for the first three or four seasons or two, first two or three 1334 01:01:13.640 --> 01:01:14.760 seasons of posture. 1335 01:01:15.000 --> 01:01:17.240 We, Lindsay sat at this dining room table. 1336 01:01:17.360 --> 01:01:21.080 This is our, this is our dining room table right here in our living room. 1337 01:01:21.680 --> 01:01:23.240 And you can see her laptop there. 1338 01:01:23.440 --> 01:01:25.680 And that's where she sat and we put the camera on the one side. 1339 01:01:25.680 --> 01:01:28.800 So she faced the window, um, kind of at an angle. 1340 01:01:28.800 --> 01:01:30.040 So she got some natural light. 1341 01:01:30.360 --> 01:01:35.000 And if you go back and watch some of those early episodes, um, you'll notice that it 1342 01:01:35.000 --> 01:01:36.440 got cloudy at times. 1343 01:01:36.440 --> 01:01:41.800 So then like, it would start out really bright and then it would just get really dark 1344 01:01:41.840 --> 01:01:43.560 and then it would get like really bright again. 1345 01:01:43.600 --> 01:01:46.400 Like as she's talking, as the clouds were going by and it's fine. 1346 01:01:46.440 --> 01:01:48.080 It didn't stop us from like doing it. 1347 01:01:48.280 --> 01:01:49.120 We don't do that. 1348 01:01:49.200 --> 01:01:50.240 It didn't look horrible. 1349 01:01:50.240 --> 01:01:52.600 And nobody commented on my lighting. 1350 01:01:53.160 --> 01:01:55.400 So yeah, you definitely have to time the daylight. 1351 01:01:55.440 --> 01:01:57.720 Um, I, we use that as an example right now. 1352 01:01:57.720 --> 01:02:01.280 Obviously we, we shoot in a, in a little bit of a studio, but we sit right here like 1353 01:02:01.320 --> 01:02:03.840 in our, this is what we use for our zoom calls. 1354 01:02:03.840 --> 01:02:05.520 We use for all our trainings, our office. 1355 01:02:05.640 --> 01:02:06.600 This is just our office. 1356 01:02:06.600 --> 01:02:08.120 It's just, we just, you know, set it up. 1357 01:02:08.120 --> 01:02:11.960 And this is what Lindsay used to preach every week to this audience is just 1358 01:02:11.960 --> 01:02:13.520 sitting here at this desk. 1359 01:02:13.880 --> 01:02:16.840 So don't underestimate what you already have access to. 1360 01:02:17.040 --> 01:02:17.680 Absolutely. 1361 01:02:17.800 --> 01:02:18.720 Leverage what you've got. 1362 01:02:18.720 --> 01:02:19.440 Start there. 1363 01:02:19.920 --> 01:02:22.360 So we talked a little bit about short form content. 1364 01:02:22.360 --> 01:02:26.320 And so this is where you want to, what we say like leverage short form content. 1365 01:02:26.680 --> 01:02:32.840 And so we, one of the mistakes we made is we did not start with short form content. 1366 01:02:32.840 --> 01:02:35.880 And so we have rewritten our own training and curriculum. 1367 01:02:35.880 --> 01:02:40.600 And when we train people on this to start on week one with TikTok, start 1368 01:02:40.600 --> 01:02:44.760 with Instagram reels and YouTube shorts, these are actually the same piece of 1369 01:02:44.760 --> 01:02:49.400 content you'll see here gets posted on TikTok, Instagram reels, and YouTube 1370 01:02:49.400 --> 01:02:49.680 shorts. 1371 01:02:49.680 --> 01:02:54.000 You can take the same 60 second clip and just, and just share that out. 1372 01:02:54.280 --> 01:03:00.480 If you can deliver it daily if you're possible, if it, if at all possible. 1373 01:03:00.480 --> 01:03:04.040 But let me just give you guys some quick examples because I want to 1374 01:03:04.040 --> 01:03:06.040 again, demystify some of, some of this. 1375 01:03:06.440 --> 01:03:12.240 We have some kingdom messengers in our group who have literally created they 1376 01:03:12.240 --> 01:03:13.640 have, they're not even on the camera. 1377 01:03:13.640 --> 01:03:19.040 They just show a video of their Bible and they've got this particular scripture 1378 01:03:19.040 --> 01:03:22.560 highlighted and they'll just say, they'll start the whole TikTok is like 1379 01:03:22.560 --> 01:03:25.880 this, read this with me, John 3, 16. 1380 01:03:25.880 --> 01:03:29.120 So, and then I read the scripture and then they just say, so be 1381 01:03:29.120 --> 01:03:31.640 encouraged today, end of TikTok. 1382 01:03:31.960 --> 01:03:32.360 Okay. 1383 01:03:32.840 --> 01:03:34.160 So like, that's how easy it could be. 1384 01:03:34.160 --> 01:03:36.560 So think of creating daily content like that. 1385 01:03:36.920 --> 01:03:39.840 If you're talking about peace, do two or three things. 1386 01:03:39.840 --> 01:03:43.520 And I don't just only do, you know, verses like that, but kind of change it up. 1387 01:03:44.200 --> 01:03:47.720 When you're thinking about daily content, you can get creative with it 1388 01:03:47.720 --> 01:03:51.160 as kind of the point there, like it doesn't have to be the same type of content. 1389 01:03:51.160 --> 01:03:53.240 One brief little thought. 1390 01:03:53.280 --> 01:03:55.160 It's one, Hey, think about this today. 1391 01:03:55.160 --> 01:03:56.320 Be encouraged with this. 1392 01:03:56.360 --> 01:03:57.480 Let this bring hope to you. 1393 01:03:57.760 --> 01:04:00.720 It's not you laying out like a three point sermon. 1394 01:04:00.760 --> 01:04:03.680 There's no, you know, there's no time for that one in 60 seconds. 1395 01:04:03.680 --> 01:04:06.160 So it actually is really helpful when you're trying to, it's kind of like 1396 01:04:06.320 --> 01:04:10.360 telling you to the gym and picking up the light weights when you get started. 1397 01:04:10.360 --> 01:04:10.680 Right. 1398 01:04:10.680 --> 01:04:13.320 It's just getting in the motion of like creating that content. 1399 01:04:13.320 --> 01:04:15.640 We're not actually putting a whole lot of weight on it yet. 1400 01:04:16.000 --> 01:04:18.760 Um, but it's starting to just exercise those muscles. 1401 01:04:18.760 --> 01:04:19.000 Right. 1402 01:04:19.000 --> 01:04:23.400 So you're going to get your creative reps in and the, and the content will get out 1403 01:04:23.400 --> 01:04:27.880 there because algorithms right now are promoting short form content because 1404 01:04:27.880 --> 01:04:29.280 that is what people are consuming. 1405 01:04:29.440 --> 01:04:33.200 So, so this is a, this is a process and we talk a lot about this in different 1406 01:04:33.200 --> 01:04:36.680 courses and stuff, but people think like, how much change can that make? 1407 01:04:36.680 --> 01:04:37.960 You'll be amazed. 1408 01:04:38.040 --> 01:04:41.120 Some of the comments that I and other kingdom messengers get from those 60 1409 01:04:41.120 --> 01:04:43.000 seconds of like, Hey, this is what I needed the most. 1410 01:04:43.000 --> 01:04:46.680 I remember one of my favorite comments that I got, we'll have to like find a 1411 01:04:46.680 --> 01:04:50.320 screenshot of it, but this person said, I have been scrolling the tick tock for 1412 01:04:50.320 --> 01:04:52.920 two hours to finally find something of value. 1413 01:04:53.200 --> 01:04:53.480 Yeah. 1414 01:04:53.960 --> 01:04:56.720 Like, can you imagine someone just because people, guys, this 1415 01:04:56.720 --> 01:04:57.840 is where people go to cope. 1416 01:04:58.400 --> 01:04:59.840 This is where people go to escape. 1417 01:05:00.000 --> 01:05:04.160 This is where people go to find answers. 1418 01:05:04.160 --> 01:05:06.160 Like, you'd be surprised. 1419 01:05:06.160 --> 01:05:07.880 I know it's not ideal, 1420 01:05:07.880 --> 01:05:09.600 because we don't want it to be this way. 1421 01:05:09.600 --> 01:05:11.880 We're like, wish people had better attention spans. 1422 01:05:11.880 --> 01:05:14.520 We wish people had better ways of spending their time. 1423 01:05:14.520 --> 01:05:15.620 But the reality is, is like, 1424 01:05:15.620 --> 01:05:16.640 this is where a lot of people 1425 01:05:16.640 --> 01:05:18.780 are spending a lot of their time. 1426 01:05:18.780 --> 01:05:20.400 So we want to meet them there 1427 01:05:20.400 --> 01:05:22.000 and start sowing seeds of truth, 1428 01:05:22.000 --> 01:05:24.280 seeds of love, seeds of grace, 1429 01:05:24.280 --> 01:05:26.640 so that we can eventually bring them in 1430 01:05:26.640 --> 01:05:29.360 to longer format content that we're producing 1431 01:05:29.440 --> 01:05:32.200 and begin to disciple them more and more into the truth. 1432 01:05:32.200 --> 01:05:35.520 Absolutely, and guys, the reason you use this 1433 01:05:35.520 --> 01:05:40.100 is because it's the easiest way to get started 1434 01:05:40.100 --> 01:05:41.920 in that you just start producing content. 1435 01:05:41.920 --> 01:05:44.640 And TikTok, there's just so many people on TikTok. 1436 01:05:44.640 --> 01:05:47.640 They will put your content in front of the right people. 1437 01:05:47.640 --> 01:05:49.780 There's definitely strategy and tactics 1438 01:05:49.780 --> 01:05:51.240 on how to do that really well. 1439 01:05:51.240 --> 01:05:53.160 But big picture, like, leverage that, 1440 01:05:53.160 --> 01:05:55.080 and that's a good place to start as far as that. 1441 01:05:55.080 --> 01:05:57.240 And guys, you may be wondering, like, 1442 01:05:57.240 --> 01:05:59.520 okay, cool, but like, that may work for you guys, 1443 01:05:59.520 --> 01:06:01.200 but like, is it gonna work for me, right? 1444 01:06:01.200 --> 01:06:02.840 Sometimes we see these things and we're like, 1445 01:06:02.840 --> 01:06:04.600 okay, that's cool, but maybe I'll post mine 1446 01:06:04.600 --> 01:06:05.440 and it won't work for me. 1447 01:06:05.440 --> 01:06:07.320 Like, maybe you're just like one in a million or something. 1448 01:06:07.320 --> 01:06:10.240 And I want to show you guys this case study. 1449 01:06:10.240 --> 01:06:12.280 Marian Judson, who's in our membership. 1450 01:06:12.280 --> 01:06:13.120 She's amazing. 1451 01:06:13.120 --> 01:06:14.720 She's not on the call right now. 1452 01:06:14.720 --> 01:06:16.560 Because we would totally shout her out in an emergency. 1453 01:06:16.560 --> 01:06:17.520 But we would have her come on. 1454 01:06:17.520 --> 01:06:22.200 But she has grown her account to 7,725 followers. 1455 01:06:22.200 --> 01:06:23.760 And I just wanted to show you this. 1456 01:06:23.760 --> 01:06:26.900 So this is a dashboard view that all of our members get 1457 01:06:27.560 --> 01:06:28.400 when they're working with us. 1458 01:06:28.400 --> 01:06:30.020 And so every week, we record that. 1459 01:06:30.020 --> 01:06:32.580 So you can see, she literally started with nothing. 1460 01:06:32.580 --> 01:06:33.420 No TikTok followers. 1461 01:06:33.420 --> 01:06:34.820 Started from scratch, yeah. 1462 01:06:34.820 --> 01:06:35.860 A brand new account. 1463 01:06:35.860 --> 01:06:39.480 And just on TikTok, she has 7,700 people. 1464 01:06:39.480 --> 01:06:41.540 And check out this one video on the right here. 1465 01:06:41.540 --> 01:06:44.140 It has 100, sorry, Facebook people, 1466 01:06:44.140 --> 01:06:48.540 136,000 views on this one video. 1467 01:06:48.540 --> 01:06:52.700 And what's crazy is this whole video was about 1468 01:06:52.700 --> 01:06:55.300 the fact that the Holy Spirit is your guarantee 1469 01:06:55.300 --> 01:06:56.700 for salvation. 1470 01:06:57.340 --> 01:06:58.700 There was this scripture she read, 1471 01:06:58.700 --> 01:07:01.660 and it was very, very, very, very basic. 1472 01:07:01.660 --> 01:07:03.700 And she almost didn't post it. 1473 01:07:03.700 --> 01:07:07.020 But it was just so simple that it worked really, really well. 1474 01:07:07.020 --> 01:07:10.920 And most of her growth came, you can see this, 1475 01:07:10.920 --> 01:07:12.100 in this little week here. 1476 01:07:12.100 --> 01:07:16.500 It was literally from 2,500 to 5,600 in two weeks. 1477 01:07:16.500 --> 01:07:18.940 And this happened to Lindsey a few times as well. 1478 01:07:18.940 --> 01:07:21.620 We would be at 20,000 followers on TikTok. 1479 01:07:21.620 --> 01:07:23.820 And the next thing, within a week or two, 1480 01:07:23.820 --> 01:07:26.180 it would double to like 40,000. 1481 01:07:26.180 --> 01:07:28.180 And we didn't change anything we were doing. 1482 01:07:28.180 --> 01:07:29.860 We just continued to show up. 1483 01:07:29.860 --> 01:07:32.580 And what'll happen is one of these videos will just take, 1484 01:07:32.580 --> 01:07:35.920 it'll work, and you'll get 80, 90% of your followers 1485 01:07:35.920 --> 01:07:37.860 off this one video. 1486 01:07:37.860 --> 01:07:39.700 But that only comes because you're being consistent, 1487 01:07:39.700 --> 01:07:40.580 because you're showing up, 1488 01:07:40.580 --> 01:07:41.740 because you're putting a lot of things. 1489 01:07:41.740 --> 01:07:43.720 It's kind of like the shotgun approach, right? 1490 01:07:43.720 --> 01:07:45.500 You're just feeding a lot of different content 1491 01:07:45.500 --> 01:07:48.260 to the machine, and one of these things is gonna take. 1492 01:07:49.180 --> 01:07:51.540 So that's just, that's really cool. 1493 01:07:51.540 --> 01:07:55.700 So that's the leverage short form content. 1494 01:07:56.220 --> 01:07:58.620 The fourth thing is to share your testimony. 1495 01:07:58.620 --> 01:07:59.740 And so. 1496 01:07:59.740 --> 01:08:00.940 Like share the story. 1497 01:08:00.940 --> 01:08:03.940 Yeah, and this is something that really sparked posture 1498 01:08:03.940 --> 01:08:05.100 when you got started. 1499 01:08:06.020 --> 01:08:07.940 Way, a few months before posture, 1500 01:08:07.940 --> 01:08:10.980 we were at a speaker's conference, 1501 01:08:10.980 --> 01:08:13.460 kind of learning how to become a really good speaker. 1502 01:08:13.460 --> 01:08:15.920 And they had this speaker competition 1503 01:08:15.920 --> 01:08:18.100 where you could produce a 60-second testimony. 1504 01:08:18.100 --> 01:08:19.140 Like your origin story. 1505 01:08:19.140 --> 01:08:20.200 Your origin story. 1506 01:08:20.200 --> 01:08:23.100 And so Lindsey had never taken her story 1507 01:08:23.100 --> 01:08:24.740 and condensed it down that tight. 1508 01:08:24.819 --> 01:08:27.060 And when she did, and she shared it, 1509 01:08:27.060 --> 01:08:28.420 it got a really good feedback. 1510 01:08:28.420 --> 01:08:31.260 But that really was the basis of what you built posture on. 1511 01:08:31.260 --> 01:08:34.500 And that helped me get super clear on like, 1512 01:08:34.500 --> 01:08:37.220 okay, this is my, this is my message. 1513 01:08:37.220 --> 01:08:39.140 And I was able to start sharing my story 1514 01:08:39.140 --> 01:08:40.620 without it being like a three-hour. 1515 01:08:40.620 --> 01:08:42.819 You know, because we're sometimes covering years 1516 01:08:42.819 --> 01:08:43.660 with the Lord. 1517 01:08:43.660 --> 01:08:45.300 Like it was years in the making. 1518 01:08:45.300 --> 01:08:47.120 So it was a really helpful exercise for me. 1519 01:08:47.120 --> 01:08:51.620 But I was able to use that as a reel, 1520 01:08:51.620 --> 01:08:53.060 as a short form piece of content, 1521 01:08:53.060 --> 01:08:54.180 because it was 60 seconds. 1522 01:08:54.620 --> 01:08:56.460 And it's something that has, over time, 1523 01:08:56.460 --> 01:08:59.359 kind of woven itself within a lot of my episodes 1524 01:08:59.359 --> 01:09:00.620 and a lot of what I do. 1525 01:09:00.620 --> 01:09:01.460 Absolutely. 1526 01:09:01.460 --> 01:09:02.620 So it's definitely worth the exercise. 1527 01:09:02.620 --> 01:09:03.540 And we encourage people to do that. 1528 01:09:03.540 --> 01:09:05.140 Not the first thing you have to do. 1529 01:09:05.140 --> 01:09:05.979 Yeah. 1530 01:09:05.979 --> 01:09:07.580 We would say, step number four. 1531 01:09:07.580 --> 01:09:09.340 It's a really good exercise for you to do. 1532 01:09:09.340 --> 01:09:11.060 And you can leverage that piece of content 1533 01:09:11.060 --> 01:09:12.500 for an ad even later. 1534 01:09:12.500 --> 01:09:15.300 I used it for an ad, which we'll talk about. 1535 01:09:15.300 --> 01:09:16.140 Yeah. 1536 01:09:16.140 --> 01:09:18.660 And that's step five, is that we actually use things 1537 01:09:18.660 --> 01:09:22.220 like Facebook ads and Instagram ads to produce this. 1538 01:09:22.220 --> 01:09:24.420 And we've even added TikTok ads now. 1539 01:09:24.420 --> 01:09:26.340 And this is not spending a lot of money. 1540 01:09:26.340 --> 01:09:28.939 You could spend $5 a day, $10 a day, 1541 01:09:28.939 --> 01:09:31.120 and just within a week or two, 1542 01:09:31.120 --> 01:09:35.100 just massively accelerate the growth of your channels. 1543 01:09:35.100 --> 01:09:36.540 Now, what you wanna do is, 1544 01:09:36.540 --> 01:09:38.660 you can only pick two or three other pieces of content, 1545 01:09:38.660 --> 01:09:41.740 but your origin story, we've found, does the best 1546 01:09:41.740 --> 01:09:42.979 when you promote it with ads, 1547 01:09:42.979 --> 01:09:46.540 because it's an introduction to you. 1548 01:09:46.540 --> 01:09:47.859 And it's kind of a quick summary 1549 01:09:47.859 --> 01:09:49.300 of why people should follow you. 1550 01:09:49.300 --> 01:09:52.140 So that tends to produce the most followers. 1551 01:09:52.859 --> 01:09:53.819 And it's a really quick way to connect with your who, too, 1552 01:09:53.819 --> 01:09:56.340 because often they'll see their story in your story. 1553 01:09:56.340 --> 01:09:57.180 Right. 1554 01:09:57.180 --> 01:09:58.000 This is the power of testimony. 1555 01:09:58.000 --> 01:09:59.580 You know, testimony is like, do it again. 1556 01:09:59.580 --> 01:10:00.420 It's an imitation. 1557 01:10:00.000 --> 01:10:01.600 for the Lord to do it again. 1558 01:10:01.600 --> 01:10:04.880 And so, that's why I think story is so powerful 1559 01:10:04.880 --> 01:10:06.480 and why it works so well. 1560 01:10:06.480 --> 01:10:09.340 So, this is what's so cool. 1561 01:10:09.340 --> 01:10:11.120 That was what we started out in the beginning, 1562 01:10:11.120 --> 01:10:12.400 like we did Facebook ads, 1563 01:10:12.400 --> 01:10:14.320 we did a few Instagram ads with that. 1564 01:10:14.320 --> 01:10:17.560 But my followership, especially recently, 1565 01:10:17.560 --> 01:10:21.040 has mostly grown organically through short-form content. 1566 01:10:21.040 --> 01:10:22.680 I would say we really only used ads 1567 01:10:22.680 --> 01:10:24.680 for a month or two at the beginning. 1568 01:10:24.680 --> 01:10:27.560 And I'm so glad I did, because it definitely helped, 1569 01:10:27.560 --> 01:10:29.940 I think, and it was such a cool thing 1570 01:10:29.940 --> 01:10:32.080 because it was something Bruce had challenged me on, 1571 01:10:32.080 --> 01:10:35.340 and I was able to sow seed into my own ministry. 1572 01:10:35.340 --> 01:10:36.660 Let's talk about that for just a second. 1573 01:10:36.660 --> 01:10:37.500 Okay, well. 1574 01:10:37.500 --> 01:10:39.580 Because there was actually kind of a mindset shift. 1575 01:10:39.580 --> 01:10:41.300 Because there was maybe an argument 1576 01:10:41.300 --> 01:10:43.780 that happened about, you know, 1577 01:10:43.780 --> 01:10:45.180 maybe you have an argument in your head, 1578 01:10:45.180 --> 01:10:46.860 like I would never buy ads, 1579 01:10:46.860 --> 01:10:50.960 that seems, you know, like not the humble thing to do. 1580 01:10:50.960 --> 01:10:53.580 I don't know, I had a lot of resistance against it. 1581 01:10:53.580 --> 01:10:56.020 Again, I think because I was still shedding that lie 1582 01:10:56.020 --> 01:10:57.980 that obscurity was my security, 1583 01:10:57.980 --> 01:11:00.240 and that if it was meant to happen, it would just happen. 1584 01:11:00.240 --> 01:11:01.080 So Bruce was like, 1585 01:11:01.080 --> 01:11:04.500 hey, you're putting a lot of effort into this channel. 1586 01:11:04.500 --> 01:11:05.620 And, you know, at that time, 1587 01:11:05.620 --> 01:11:07.620 I think I had like less than 100 people. 1588 01:11:07.620 --> 01:11:09.380 Still real people, that's amazing. 1589 01:11:09.380 --> 01:11:10.220 But Bruce was like, 1590 01:11:10.220 --> 01:11:12.260 I think we need to multiply the effect. 1591 01:11:12.260 --> 01:11:14.180 Let's spend some money on some ads. 1592 01:11:14.180 --> 01:11:15.780 And I was like, absolutely not. 1593 01:11:15.780 --> 01:11:17.380 We're talking about maybe like 50 bucks, 1594 01:11:17.380 --> 01:11:18.200 is what we're talking about. 1595 01:11:18.200 --> 01:11:19.340 Yeah, not like 500. 1596 01:11:19.340 --> 01:11:21.420 And I was like, that just, that's just too much. 1597 01:11:21.420 --> 01:11:22.260 That seems excessive. 1598 01:11:22.260 --> 01:11:23.780 That's just too much for me. 1599 01:11:23.780 --> 01:11:25.980 And Bruce has said, if it was anyone else, 1600 01:11:25.980 --> 01:11:27.980 if it was a missionary that came to the church 1601 01:11:27.980 --> 01:11:30.500 and shared what they were doing in a different country, 1602 01:11:30.500 --> 01:11:32.360 or they were doing in a neighborhood, 1603 01:11:32.360 --> 01:11:34.040 or if it was a friend of yours 1604 01:11:34.040 --> 01:11:36.660 that was starting a nonprofit, like you would give to it. 1605 01:11:36.660 --> 01:11:38.220 You have given to it. 1606 01:11:39.380 --> 01:11:43.340 Why don't you understand that you're good soil? 1607 01:11:43.340 --> 01:11:45.340 Like, do you believe that you can sow seed 1608 01:11:45.340 --> 01:11:47.280 into your own ministry? 1609 01:11:47.280 --> 01:11:49.180 And so I'm really glad for that encouragement 1610 01:11:49.180 --> 01:11:50.820 because that I think was a thing 1611 01:11:50.820 --> 01:11:52.960 that really launched me in the beginning, 1612 01:11:52.960 --> 01:11:54.900 was being able to, and take it seriously. 1613 01:11:54.900 --> 01:11:56.180 Like, this is a real ministry, 1614 01:11:56.180 --> 01:12:00.220 and what I'm doing is worth investing in. 1615 01:12:00.220 --> 01:12:01.900 Because guys, guess what? 1616 01:12:01.900 --> 01:12:04.540 Your time is way more valuable than your money. 1617 01:12:04.540 --> 01:12:06.820 I was sowing a lot of hours, 1618 01:12:06.820 --> 01:12:08.920 and I was not thinking about that 1619 01:12:08.920 --> 01:12:10.500 even being something of value. 1620 01:12:10.500 --> 01:12:12.340 I was like, well, it's just my time. 1621 01:12:12.340 --> 01:12:13.380 Your time is important. 1622 01:12:13.380 --> 01:12:15.060 Bruce was like, you're already giving 1623 01:12:15.060 --> 01:12:16.520 the most valuable thing you have. 1624 01:12:16.520 --> 01:12:18.340 Like, what's money? 1625 01:12:18.340 --> 01:12:20.920 Sow some money into your ads, and so. 1626 01:12:20.920 --> 01:12:22.900 It's just a mindset thing as well, 1627 01:12:22.900 --> 01:12:25.900 and it's something that until 2019, 1628 01:12:25.900 --> 01:12:28.540 like, we had been in business for nine years, 1629 01:12:28.540 --> 01:12:29.820 been in different career things. 1630 01:12:29.820 --> 01:12:34.820 Lindsay and I had never invested in coaches or mentors ever, 1631 01:12:34.960 --> 01:12:37.980 like, in our entire lives until a few years ago. 1632 01:12:37.980 --> 01:12:39.500 And that's something the Lord's like, 1633 01:12:39.500 --> 01:12:42.780 had us reposition, or change our thinking on this 1634 01:12:42.780 --> 01:12:47.780 because we know that that is the only kind of shortcut 1635 01:12:48.120 --> 01:12:50.540 in life, is to have a mentor, have a coach, 1636 01:12:50.540 --> 01:12:52.560 and kind of walk you through that. 1637 01:12:53.220 --> 01:12:54.060 So that's something that. 1638 01:12:54.060 --> 01:12:54.880 Pitfalls to avoid. 1639 01:12:54.880 --> 01:12:56.360 But it was another level that we had to, 1640 01:12:56.360 --> 01:12:58.360 so we had started to go down that path of like, 1641 01:12:58.360 --> 01:13:01.100 okay, we could invest in some coach to help us, 1642 01:13:01.100 --> 01:13:01.940 to give us content. 1643 01:13:01.940 --> 01:13:03.240 To help us with our business. 1644 01:13:03.240 --> 01:13:06.600 Like, that felt, okay, like, that's a valuable thing. 1645 01:13:06.600 --> 01:13:09.560 But for whatever reason, when it came to my ministry, 1646 01:13:09.560 --> 01:13:12.680 so the Lord was shedding a lot of those bad beliefs 1647 01:13:12.680 --> 01:13:15.680 about the things that were important to me 1648 01:13:15.680 --> 01:13:18.800 and that I was working on were worth investing in. 1649 01:13:18.800 --> 01:13:21.480 Right, okay, and the last quick thing here 1650 01:13:21.480 --> 01:13:23.960 is we want you to track your numbers. 1651 01:13:23.960 --> 01:13:26.400 And the famous quote from Peter Drekker says, 1652 01:13:26.400 --> 01:13:28.960 you can't improve what you can't measure. 1653 01:13:28.960 --> 01:13:32.560 And so, whatever it does, you can get a piece of paper, 1654 01:13:32.560 --> 01:13:34.680 a whiteboard, write it down in a notebook, 1655 01:13:34.680 --> 01:13:36.300 just in your journal. 1656 01:13:36.300 --> 01:13:38.280 Just, you know, hey, it's Monday 1657 01:13:38.280 --> 01:13:39.840 and I have this many followers. 1658 01:13:39.840 --> 01:13:41.760 Or go check out like a TikTok's this number, 1659 01:13:41.760 --> 01:13:43.160 this is this number, this number. 1660 01:13:43.160 --> 01:13:44.240 Total that all up. 1661 01:13:44.240 --> 01:13:45.840 That's what we call your kingdom channels. 1662 01:13:45.840 --> 01:13:50.040 Like, look across all your different platforms 1663 01:13:50.040 --> 01:13:52.360 and just, you know, connect to that. 1664 01:13:53.240 --> 01:13:54.080 Yeah. 1665 01:13:54.080 --> 01:13:54.900 Yeah, because I think it's important. 1666 01:13:54.900 --> 01:13:57.040 We believe in keeping the power of the testimony. 1667 01:13:57.040 --> 01:14:00.800 Again, like, we wanna say like, 1668 01:14:00.800 --> 01:14:02.720 look what the Lord has done, okay? 1669 01:14:02.720 --> 01:14:05.120 Like, guys, if I wasn't tracking my numbers, 1670 01:14:05.120 --> 01:14:07.440 I wouldn't know that I was like showing up 1671 01:14:07.440 --> 01:14:09.400 and reaching over 100,000 people, right? 1672 01:14:09.400 --> 01:14:11.120 Like, there's something significant 1673 01:14:11.120 --> 01:14:12.240 about just keeping the testimony 1674 01:14:12.240 --> 01:14:13.800 and saying like, thank you, Lord, 1675 01:14:13.800 --> 01:14:15.280 for bringing me this far. 1676 01:14:15.280 --> 01:14:16.640 It's stewardship as well. 1677 01:14:16.640 --> 01:14:17.960 It is stewardship. 1678 01:14:17.960 --> 01:14:19.560 But I think also, 1679 01:14:20.600 --> 01:14:24.120 there's some helpful feedback in your analytics. 1680 01:14:24.120 --> 01:14:26.280 Like, it's helpful to know like, 1681 01:14:26.280 --> 01:14:27.680 what's resonating? 1682 01:14:27.680 --> 01:14:28.940 What's working? 1683 01:14:30.160 --> 01:14:32.000 If I did not do that, 1684 01:14:32.000 --> 01:14:36.240 I would still be making five, seven minute episodes only 1685 01:14:36.240 --> 01:14:37.720 and not investing some time 1686 01:14:37.720 --> 01:14:39.760 in doing like the 60 second stuff. 1687 01:14:39.760 --> 01:14:43.000 That's actually like helping me reach a lot more people 1688 01:14:43.000 --> 01:14:45.360 and bring more people into like my world. 1689 01:14:45.360 --> 01:14:46.560 So those are the types of things. 1690 01:14:46.560 --> 01:14:47.840 That's why it's helpful. 1691 01:14:48.680 --> 01:14:50.120 Because again, like if I didn't know 1692 01:14:50.120 --> 01:14:52.440 that I had X amount of followers on TikTok, 1693 01:14:52.440 --> 01:14:54.400 I wouldn't know that it was working. 1694 01:14:54.400 --> 01:14:57.800 I would be held to my bad assumptions of the past 1695 01:14:57.800 --> 01:14:59.440 of like, well, it's just for 12 year olds 1696 01:14:59.440 --> 01:15:00.640 or it's just for people. 1697 01:15:00.000 --> 01:15:03.000 with dance videos, so that's why it's important. 1698 01:15:03.000 --> 01:15:05.040 It's not all about the numbers, 1699 01:15:05.040 --> 01:15:09.920 but the numbers are very good informants, 1700 01:15:09.920 --> 01:15:11.240 and they're things that we can use, 1701 01:15:11.240 --> 01:15:13.300 they're things that we can leverage 1702 01:15:13.300 --> 01:15:14.520 what the numbers are telling us 1703 01:15:14.520 --> 01:15:18.240 to improve and scale and reach more people. 1704 01:15:18.240 --> 01:15:20.600 Absolutely, and so someone just asked, 1705 01:15:20.600 --> 01:15:23.500 can we just recap that again before we move on? 1706 01:15:23.500 --> 01:15:25.800 So number one was launch, 1707 01:15:25.800 --> 01:15:28.200 you gotta just launch, create your accounts, 1708 01:15:28.280 --> 01:15:30.120 figure out your message or who. 1709 01:15:30.120 --> 01:15:32.840 The second one's to leverage the tech you own, 1710 01:15:32.840 --> 01:15:35.240 so don't go, that's just a mindset shift, 1711 01:15:35.240 --> 01:15:36.440 instead of trying to- 1712 01:15:36.440 --> 01:15:37.520 Don't wait for the studio. 1713 01:15:37.520 --> 01:15:40.400 Don't give yourself the excuse of waiting for studio. 1714 01:15:40.400 --> 01:15:43.760 Number three was to leverage short form content first, 1715 01:15:43.760 --> 01:15:45.720 and be consistent with that, 1716 01:15:45.720 --> 01:15:49.520 just 60 seconds of wisdom and start small. 1717 01:15:49.520 --> 01:15:52.080 And then the fourth thing was to share your testimony, 1718 01:15:52.080 --> 01:15:53.880 so figure out how you can tell your testimony, 1719 01:15:53.880 --> 01:15:56.640 your story in under 60 seconds, 1720 01:15:56.640 --> 01:15:59.600 use that as one of your TikToks, 1721 01:15:59.600 --> 01:16:00.680 and get your message out there. 1722 01:16:00.680 --> 01:16:02.760 It's just more for your own benefit 1723 01:16:02.760 --> 01:16:06.000 to quickly say what that one thing is. 1724 01:16:06.000 --> 01:16:06.840 It will take time, 1725 01:16:06.840 --> 01:16:09.100 it actually takes a lot longer to make it shorter 1726 01:16:09.100 --> 01:16:12.200 than it does to reduce speech for 60 minutes. 1727 01:16:13.260 --> 01:16:14.100 That's how it goes. 1728 01:16:14.100 --> 01:16:17.280 And then the fifth thing is leverage Instagram, 1729 01:16:17.280 --> 01:16:18.640 Facebook, and TikTok ads 1730 01:16:18.640 --> 01:16:20.200 to just promote some of these things. 1731 01:16:20.200 --> 01:16:22.680 And your ad is that 60 second story. 1732 01:16:22.680 --> 01:16:24.260 You don't have to create anything new, 1733 01:16:24.260 --> 01:16:26.200 let it be that 60 second testimony. 1734 01:16:26.600 --> 01:16:28.720 And the last one is to track your numbers, 1735 01:16:28.720 --> 01:16:30.960 just to actually keep track of those numbers. 1736 01:16:30.960 --> 01:16:34.360 And guys, when you get into technology and media 1737 01:16:34.360 --> 01:16:35.420 and all these different things, 1738 01:16:35.420 --> 01:16:38.260 it can be overwhelming, definitely. 1739 01:16:40.440 --> 01:16:41.840 And when you get into analytics, 1740 01:16:41.840 --> 01:16:43.900 there's just hundreds of numbers that you can track, 1741 01:16:43.900 --> 01:16:46.280 so keep it really, really, really simple. 1742 01:16:46.280 --> 01:16:48.120 Just, this is my total count, 1743 01:16:48.120 --> 01:16:49.160 this is what I was last week, 1744 01:16:49.160 --> 01:16:51.040 let's just grow it to next week. 1745 01:16:51.040 --> 01:16:52.680 So that's it. 1746 01:16:52.720 --> 01:16:56.880 So that, in summary, is, as you guys can see, 1747 01:16:56.880 --> 01:16:59.200 like the digital landscape mission field, 1748 01:16:59.200 --> 01:17:00.600 like no other, right? 1749 01:17:00.600 --> 01:17:02.400 Hopefully this is setting you guys free. 1750 01:17:02.400 --> 01:17:04.120 I'm kind of reading the comments here. 1751 01:17:04.120 --> 01:17:04.960 You guys are- 1752 01:17:04.960 --> 01:17:06.680 It seems like it's connecting. 1753 01:17:06.680 --> 01:17:07.640 Connecting with you guys. 1754 01:17:07.640 --> 01:17:09.120 And you believe us, 1755 01:17:09.120 --> 01:17:12.360 that social media is a powerful ministry tool 1756 01:17:12.360 --> 01:17:13.640 that you can leverage. 1757 01:17:13.640 --> 01:17:16.000 So if you're getting value and you feel like this is good, 1758 01:17:16.000 --> 01:17:18.800 just go ahead and drop a one in the chat here. 1759 01:17:18.800 --> 01:17:19.640 And if you're like- 1760 01:17:19.640 --> 01:17:20.640 Let us know that you're still here, 1761 01:17:20.640 --> 01:17:21.480 you're still listening. 1762 01:17:21.480 --> 01:17:23.040 Yeah, if you fell asleep, you can put a two. 1763 01:17:23.040 --> 01:17:26.800 Cause we're gonna pick a winner for our- 1764 01:17:29.240 --> 01:17:30.080 For our prize. 1765 01:17:30.080 --> 01:17:31.960 For our prize, so we need to make sure you're still here. 1766 01:17:31.960 --> 01:17:32.800 Awesome. 1767 01:17:32.800 --> 01:17:33.640 You're still live, okay. 1768 01:17:33.640 --> 01:17:36.760 Okay, and so, we mentioned at the beginning, 1769 01:17:36.760 --> 01:17:38.400 we wanted to give away a prize. 1770 01:17:38.400 --> 01:17:40.800 Let me just make sure I didn't miss anything. 1771 01:17:40.800 --> 01:17:43.680 So, we were gonna give away a 30 minute call 1772 01:17:43.680 --> 01:17:45.880 with either Lindsey or me. 1773 01:17:45.880 --> 01:17:48.600 We have a, what we call a one-on-one breakthrough call, 1774 01:17:48.600 --> 01:17:50.840 so you can actually pick which of us you wanna talk to, 1775 01:17:50.840 --> 01:17:53.000 if it's more tech-related and strategy, 1776 01:17:53.000 --> 01:17:56.360 or if it's content, you go with Lindsey, tech with me. 1777 01:17:56.360 --> 01:17:57.560 And so, that's what's gonna go. 1778 01:17:57.560 --> 01:18:00.320 Typically, this is like a $247 thing, 1779 01:18:00.320 --> 01:18:01.560 we're just gonna give it away to someone. 1780 01:18:01.560 --> 01:18:03.200 So if you're listening tonight and you're like, 1781 01:18:03.200 --> 01:18:05.520 okay, that would be great, I have some questions, 1782 01:18:05.520 --> 01:18:07.600 I have some things I'm stuck on. 1783 01:18:07.600 --> 01:18:08.440 Or some of you guys are like- 1784 01:18:08.440 --> 01:18:09.480 This would be a great thing to use it for. 1785 01:18:09.480 --> 01:18:12.640 Yeah, if you're like, hey, if I could just have you 1786 01:18:12.640 --> 01:18:15.560 look at my channel and my message, 1787 01:18:15.560 --> 01:18:18.440 just help me get some breakthrough on what that is, 1788 01:18:18.480 --> 01:18:21.960 that's something that probably can take you on- 1789 01:18:21.960 --> 01:18:23.000 We can just accelerate it. 1790 01:18:23.000 --> 01:18:25.040 Accelerate it quickly, and maybe it's that one idea, 1791 01:18:25.040 --> 01:18:26.000 you're like, oh, okay, I get it. 1792 01:18:26.000 --> 01:18:27.520 Or even if it's just the feedback of like, 1793 01:18:27.520 --> 01:18:29.400 hey, the thing you're thinking about, that's awesome, 1794 01:18:29.400 --> 01:18:30.620 like, go for it. 1795 01:18:30.620 --> 01:18:32.640 That's actually what I feel like more of our coaching calls 1796 01:18:32.640 --> 01:18:36.560 are like, yeah, you found it, this is your who, go do it. 1797 01:18:36.560 --> 01:18:39.400 So, we're gonna give that away, and so I'm gonna give- 1798 01:18:39.400 --> 01:18:43.700 So we had our team member, awesome Tamara, 1799 01:18:43.700 --> 01:18:47.240 pull a winner for us, so that, and we're not biased at all, 1800 01:18:47.240 --> 01:18:48.080 but she pulled a winner, 1801 01:18:48.080 --> 01:18:52.080 and so tonight's winner is Gina Paris. 1802 01:18:52.080 --> 01:18:53.020 Awesome. 1803 01:18:54.280 --> 01:18:55.560 Very, very cool. Congratulations, Gina. 1804 01:18:55.560 --> 01:18:57.640 I think she's watching on Facebook. 1805 01:18:57.640 --> 01:18:58.480 Awesome. 1806 01:18:59.480 --> 01:19:01.480 That's great, we will reach out to you. 1807 01:19:01.480 --> 01:19:05.840 If you can just email help at kmwsupport, 1808 01:19:05.840 --> 01:19:07.920 Tamara will drop that in, just email us, 1809 01:19:07.920 --> 01:19:10.280 we'll figure out what the details are for that. 1810 01:19:11.200 --> 01:19:14.160 And, should we do one for Zoom as well, or even now? 1811 01:19:14.160 --> 01:19:16.640 Well, no, we're like running out of time, so- 1812 01:19:17.000 --> 01:19:17.840 Okay, we are running out of time. 1813 01:19:17.840 --> 01:19:18.660 We have so much to cover. 1814 01:19:18.660 --> 01:19:21.040 I'm kind of shocked that we thought we could do all that 1815 01:19:21.040 --> 01:19:24.160 in 60 minutes, but we're coming in for a landing, so. 1816 01:19:24.160 --> 01:19:25.160 Absolutely. 1817 01:19:25.160 --> 01:19:30.160 So, now, if you guys do want to book a call, 1818 01:19:30.540 --> 01:19:33.000 we're gonna give that a drop a link here in a second, 1819 01:19:33.000 --> 01:19:35.080 but if you do wanna book a call for this, 1820 01:19:35.080 --> 01:19:37.400 and this is something that you think would still be helpful, 1821 01:19:37.400 --> 01:19:38.720 even if you didn't win the prize, 1822 01:19:38.720 --> 01:19:40.920 we're gonna make that available as well for you guys, 1823 01:19:40.920 --> 01:19:45.200 for people who have watched this call, just for $95. 1824 01:19:45.200 --> 01:19:46.560 So, there's a link, Tamara will drop that- 1825 01:19:46.560 --> 01:19:48.040 We'll drop the link in the comments, if you'd like. 1826 01:19:48.040 --> 01:19:49.640 In the comments, if you guys are wanting to, 1827 01:19:49.640 --> 01:19:50.760 there's a little calendar, 1828 01:19:50.760 --> 01:19:53.840 you can figure out when works for you, when works for us, 1829 01:19:55.000 --> 01:19:56.720 and you can go ahead and just check that out, 1830 01:19:56.720 --> 01:19:58.520 and we'll just hop on that call, 1831 01:19:58.520 --> 01:20:00.520 and chat with you, and help some of you. 1832 01:20:00.000 --> 01:20:05.000 guys out. So, very, very cool. Guys, sorry we went a little over, but I feel like we 1833 01:20:05.000 --> 01:20:10.400 covered a lot of ground in just such a short period. There's a lot to this digital landscape. 1834 01:20:10.400 --> 01:20:14.600 There's a lot to this new mission field. This is something the Lord's put in our hearts. 1835 01:20:14.600 --> 01:20:20.120 You know, we started out really with, we're like, hey, let's like help people launch a 1836 01:20:20.120 --> 01:20:25.280 Christian podcast. Let's help them get their YouTube channel. And that was our first, that 1837 01:20:25.280 --> 01:20:29.400 was our first kind of step into this whole space. We've been doing this for about a year 1838 01:20:29.400 --> 01:20:36.240 and a half now. And what we actually found was people needed to be restored back into 1839 01:20:36.240 --> 01:20:41.560 their calling and into their ministry. That they had, some of these people, like you said, 1840 01:20:41.560 --> 01:20:46.000 like you've been burnt out in ministry, you've been burnt out in church before. That's the 1841 01:20:46.000 --> 01:20:50.040 real reason we need to do this, is we have to help restore you guys. If you guys have 1842 01:20:50.040 --> 01:20:55.960 had that in place where maybe you weren't recognized or maybe you got passed over or 1843 01:20:56.040 --> 01:21:00.520 there was some hurt because, you know, just being with other people in ministry, it can just, 1844 01:21:00.520 --> 01:21:04.320 there's just humans, right? There's just stuff happens. And the longer you're in there, 1845 01:21:04.320 --> 01:21:08.440 they're probably the more you've seen. And so we just felt like there's this, there's this 1846 01:21:08.440 --> 01:21:17.160 invitation, you know, to, to kind of pioneer again, to step out again, to, to go back to that 1847 01:21:17.160 --> 01:21:20.520 original calling that some of the things the Lord's been talking to you about, maybe in the 1848 01:21:20.520 --> 01:21:26.240 season, the message that's in your heart, guys, you have a voice, you have a message. It needs 1849 01:21:26.240 --> 01:21:31.000 to be heard. Lindsay and I are very passionate about having spiritual fathers and mothers learn 1850 01:21:31.000 --> 01:21:35.840 the tech, learn how to pack some of these things we're talking about, and then to actually step 1851 01:21:35.840 --> 01:21:40.360 out onto the digital landscape and begin to become spiritual fathers and mothers, meeting people 1852 01:21:40.360 --> 01:21:46.240 where they are on their phones. Yeah, there's way too many spiritual orphans right now, getting on 1853 01:21:46.240 --> 01:21:52.520 their screens, scrolling the internet, and finding fake answers from a world that is only interested 1854 01:21:52.520 --> 01:22:01.560 in discipling them to a low level agenda. And we are people of the kingdom of God. And we have been 1855 01:22:01.560 --> 01:22:07.920 called to mother and father people and restore them back to their original intent. Yeah, so 1856 01:22:07.920 --> 01:22:13.000 that's our, that's our, that's our heartbeat. That's why we do what we do. And we believe that 1857 01:22:13.000 --> 01:22:19.600 the ministry that you do online can be multiplied. You can reach many, many, many people, and it can 1858 01:22:19.600 --> 01:22:28.360 be something that is marked by freedom, something that is marked by multiplication, not breakdown, 1859 01:22:28.360 --> 01:22:33.760 not burnout, but truly marked by breakthrough. So that's what we've been talking about this month. 1860 01:22:33.760 --> 01:22:38.600 We're continuing to show up in our community this month and talking all about breakthrough for the 1861 01:22:38.600 --> 01:22:48.440 month of July. And so we'll be back. So next week, stay tuned. If you guys are on our email list, if you 1862 01:22:48.440 --> 01:22:53.480 aren't, you can go to kingdommessenger.tv and just create a free account that will get you on the 1863 01:22:53.480 --> 01:22:58.640 list. But we are going to be doing a three-day challenge next week to close off the month. We've 1864 01:22:58.640 --> 01:23:03.720 been doing weekly free training. This is the third of our weekly free trainings. And then we are doing 1865 01:23:03.840 --> 01:23:08.800 a challenge, a three-day challenge to really go a lot deeper on a lot of what we just shared here. As 1866 01:23:08.800 --> 01:23:12.800 you can tell, we're just trying to like get you guys in for it. There's so much we're trying to skip 1867 01:23:12.800 --> 01:23:17.360 over here, but we want to take a little bit more time, spend three days, and really dive into this, 1868 01:23:17.360 --> 01:23:22.480 this whole idea of leveraging the digital landscape. Yeah. So the challenge is going to be about like 1869 01:23:22.480 --> 01:23:26.560 breaking ground and taking ground. And so that's what we're going to be doing next week. So stay 1870 01:23:26.560 --> 01:23:30.640 tuned to our, your emails. If you're not on our email list, like you said, you can go to 1871 01:23:30.880 --> 01:23:36.480 kingdommessenger.tv, give us your email. We'll also be putting it within our Facebook community 1872 01:23:36.480 --> 01:23:40.560 group as well, the information to how to join the challenge next week. We hope you can join us. It's 1873 01:23:40.560 --> 01:23:48.320 going to be a really fun time of gathering together very, with the intention, the shared focus of 1874 01:23:48.320 --> 01:23:53.760 breaking through. Amen. Thanks guys for hanging out with us and we look forward to seeing you 1875 01:23:53.760 --> 01:23:56.080 guys on the next event. Cheers. Bye.