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Okay, we've got to get into key number one.

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Okay, so three keys.

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Let's jump into key number one.

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Know the land you're living in.

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The simplest way I can say this is that if you were going to any mission field or if

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you're on mission anywhere, you would get to know the land.

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You'd get to know the culture, you get to know the language, you'd get to understand

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the customs so that you can come and connect with people where they are and it not be awkward.

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And so we want to talk a little bit about just knowing the land of where you're living

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in.

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I want to talk a little bit about this because some people don't know what the platforms

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are, how many are on the platform.

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So we're just going to do a brief kind of deep dive into each of these platforms so

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that when we say YouTube or we say TikTok, you know what we're talking about, you know

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what that represents.

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Cool.

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So I'm going to fly through a couple numbers here.

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Don't you don't need to write all this down.

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Like you can go back and, you know, just to give you a sense of like what each platform

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is.

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There's no test on this later.

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You're going to be fine.

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So let's talk about YouTube.

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Right now on YouTube, there are 2.6 billion monthly active users, 2.6 billion with a B

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monthly people, everybody.

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That's how many people are actually coming to the YouTube platform, different separate

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people to watch content.

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So people are, when Lindsay says people are hanging out on their phones, this is what

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we're talking about.

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That's where people are hanging out.

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And because of that, YouTube has actually become the second largest search engine.

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So it's owned by Google, but people would go to Google, they have search for things,

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but people are now going to YouTube and saying how to fix a dishwasher, how to, you know,

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fix my anxiety, how to all these different things.

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They're looking for advice.

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People are out there searching and you can actually go get stats of how many tens of

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thousands of people are searching, even on like sermons about Proverbs three, five sermons

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about like people are looking for this content.

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We just need to show up in those search results and be able to share news to them.

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So that's just encouraging.

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More people are wanting to watch you tell them the answer.

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Right.

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They're not wanting to read it.

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That's the thing.

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Which is why I think YouTube is doing so well.

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Yeah.

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It's kind of like watching TV, but it's, you know, it's tailored for you.

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I want to see the tutorial.

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Yeah.

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Let's talk about Instagram.

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So Instagram is now also owned by Facebook.

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They have a billion users, over a billion users that are on Instagram.

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And the average time on Instagram is spent each day is 30 minutes, meaning people will

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sit there and scroll and scroll and scroll.

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So maybe, you know, maybe you're spending a lot more than that, maybe you're spending

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less than that, but that's the average.

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And there are over 95 million photos and videos shared every single day.

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That's new posts, new videos going up.

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So it is a massive, massive amount of content, content machine.

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And then the last one we'll talk about here is TikTok.

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And now I'm going to address a few things about TikTok, because I know there's some,

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there's some, maybe some hesitation, you know, about this, but there was actually more traffic

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to TikTok than there was to Google in 2021.

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And Google is one of the busiest websites in the world.

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It's now overtaken as TikTok.com, I heard even a few weeks ago, TikTok.com, that domain

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is now the busiest domain in the world.

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It's busier than Google.com.

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So it's definitely overtaking these.

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And so this is why we want to pay attention to it.

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We can't go into this land and not know what the landscape is.

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Where the people are and how they're spending their time and why they're spending their

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time there.

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Yeah.

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So TikTok has over 2 billion monthly active users on TikTok.

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And that's people just coming at least once a month to visit the platform.

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And this stat is a little staggering, but the average session length on TikTok is around

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52 minutes.

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And notice that's not how much time each day.

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That's how much time it is when you pick up your phone, open TikTok, and you start scrolling.

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The average time is 52 minutes, and you may have, that person may have multiple sessions

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like that each day.

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So that, that is people hanging out right in front of their screens.

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For almost an hour at a time on TikTok.

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Compare that to Instagram, like that might be your favorite platform, but compare that

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to Instagram, people spending 30 minutes a day.

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TikTok, they're spending at least an hour on one session, maybe multiple sessions a

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day.

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Exactly.

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And I'll talk a little bit about TikTok as well.

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This is one of the things that's actually not very age specific anymore.

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If you think that TikTok is for Gen Z or for 12 year olds, it hasn't been that way

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for years.

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The fastest growing demographic is actually 38 to 55 is the fastest growing demographic

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on TikTok.

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And that help and advice category is actually one of the top 10 categories of people looking

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for help, looking for advice, looking, and it could be financial advice.

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It could be spiritual advice.

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It could be emotional support.

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It could be.

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you know, all, all of the above. Right. Um,

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and so those are the people actually looking for that.

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It's not just about dance videos and 12 year olds right on the content.

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So just want to help you guys change the perspective. Cause you,

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I understand that we kind of look at these things. I was very skeptical.

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You're very skeptical at tick tock. Um, and, and we've kind of come around.

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I think this is total, like, this is just me kind of guessing, like, why is that?

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Why is that help advice category growing? Um,

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we know psychologically that people get a dopamine hit when they hit social

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media. And a lot of people go there to escape, to be entertained.

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But when that, when they're scrolling for almost an hour,

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they're going to hit content that is addressing the actual problem.

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They might be trying to escape, right? They might be, Oh, this,

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here's a psychologist giving some life advice about how to deal with my anxiety

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or here's a Wiccan telling me about spiritual ways that I can get rid of my

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depression, right?

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Like they're going to be met with somebody who's trying to answer their

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questions or solve their problems.

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So why not that somebody be a kingdom person, right? That's where my heart is.

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So we are getting some questions about security.

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Yeah. So let's talk about tick tock. That's a good question. Um,

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I like to call this, uh, we call it staying safe in the land. Okay.

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So just like if we were about to send you on a mission field to some,

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somewhere in a volatile country, a volatile neighborhood,

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area, we would have, you know, if you've ever been on a mission field,

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mission trip like that,

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there's typically meetings about this is how it works culturally.

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Here's what to expect. You know, this is how you should dress.

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This is how you should, you know, this is what to bring.

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This is what not to bring. Um,

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so to make sure that you stay as safe as possible when you're entering that

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land. So this is one of the things,

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and can I just say, yeah,

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depending on what denomination you're a part of or who you're ministering to in

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that country, those things are going to vary.

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So I just need to be real about that. So we're not going to be like, Hey,

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this is like a list of very specific things because we trust the Holy Spirit in

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you and you have wisdom. But we need to talk about the general overall,

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like what about being safe in the land?

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Absolutely. So I just wanted to, you know,

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all of these platforms are owned by big tech companies.

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They, they, it requires a lot of, uh, software, money,

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team employees to keep the whole machine going. So Facebook, you know,

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owns Instagram and Facebook, obviously, uh, they own WhatsApp as well. Um,

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there's, you know, Google owns YouTube. Um,

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and now tick tock has become this huge player and there's,

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there's others that are coming up as well,

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but you just have to kind of know that that that's how it is.

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Cause there is data, um, that is your,

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your sharing with these platforms that, um, is being sold.

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It is not exclusive to tick tock.

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If you think that like Facebook is really safe and fine because it's technically

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got some American or us, uh, servers. Yeah. Yeah.

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And, and tick tocks in China and they're gonna steal your data. You're wrong.

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That they're, they're equally as dangerous, I should say.

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So just be as wise on Facebook as you would on tick tock or YouTube, but you,

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you can actually go into this land confidently. It is a mission field.

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And so there are some dangers, but we can, you know,

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with a bit of training and stuff,

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we can help make sure that you are safe with this.

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So you don't want to be sharing certain information.

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You don't want to be sharing your phone number. Don't share your address.

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Like there are,

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don't share like even videos of different shots where you can see kind of what

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your house looks like or kids or anything like that.

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So we can get into a lot of that, but I just want to say that we,

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we acknowledge that we understand there was some,

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there's hesitation and there's different perceptions about these platforms.

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Our goal is what we feel is that there's a way to go in and flip these

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platforms on their head and actually use them to bring the gospel to people that

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are on this. So it is a platform for you to reach people. Yes,

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there's a lot of stuff happening on those platforms.

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It doesn't mean that it's not worth using that tool, right?

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So exposure is, it's gonna like, it's not safe in Atlanta, Georgia.

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Like we can walk out in the street and something can happen,

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but we feel planted here.

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And so we are trusting the Lord for his protection as we live in this physical

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land, the same way we're trusting him as we take on the digital land.

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That's like the mindset behind it. So this is between you and the Lord.

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Like we can't force the issue with you. We want you to know,

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like it's happening. Big tech is a thing.

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People are selling data to the highest bidder.

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It is not exclusive to one platform. It's happening everywhere,

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but we can still show up confidently knowing the Lord will give us wisdom and

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knowing that we're doing it on mission,

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not just to like share pictures of our dogs.

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Yep. Awesome. I love it.

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That's key one is know the land that you're living in.