WEBVTT 1 00:00:00.000 --> 00:00:08.960 Key two, reach your unique who with your unique message, and it is unique. 2 00:00:08.960 --> 00:00:12.500 You think, well, the gospel is for everyone, and it is. 3 00:00:12.500 --> 00:00:18.880 But what's unique is you, the carrier of the gospel, the carrier of Christ in your context, 4 00:00:18.880 --> 00:00:23.960 with your perspective, with your background, with your experience, with your unique testimonies, 5 00:00:23.960 --> 00:00:26.320 a breakthrough with the Lord. 6 00:00:26.320 --> 00:00:31.200 That in there is a message. 7 00:00:31.200 --> 00:00:36.960 So my story was, I never had clarity on that, because whenever I thought there was a message 8 00:00:36.960 --> 00:00:41.080 stirring in my heart, it was more or less like, I just want to reach people for Jesus. 9 00:00:41.080 --> 00:00:46.480 It just stayed very vague in my head and my heart, because I wasn't really processing 10 00:00:46.480 --> 00:00:47.480 it with the Lord. 11 00:00:47.480 --> 00:00:54.520 Like the idea of what has been redeemed in me, I want to restore in others. 12 00:00:54.520 --> 00:01:01.360 So part of my story, and some of you have heard it, is I hit a wall, and I was on the 13 00:01:01.360 --> 00:01:03.400 brink of burnout. 14 00:01:03.400 --> 00:01:07.720 And the problem was, I thought it was normal, because I was living this busy Christian life, 15 00:01:07.720 --> 00:01:10.720 and I thought to be a good Christian, I had to be a busy Christian, and it brought me 16 00:01:10.720 --> 00:01:18.200 to a place of severe anxiety, chronic panic, to where I almost couldn't function. 17 00:01:18.200 --> 00:01:22.420 And I thought, if this is where this Christian life leads me, I don't know if I want to continue 18 00:01:22.420 --> 00:01:25.300 living this life, to be quite honest. 19 00:01:25.300 --> 00:01:29.540 And the Lord met me in that very low place with two promises. 20 00:01:29.540 --> 00:01:36.660 The first was in John 14, 27, and the second was in John 16, 33, where Jesus promises us 21 00:01:36.660 --> 00:01:41.300 not just generic peace, but His peace. 22 00:01:41.300 --> 00:01:45.820 And in John 16, He says, in this world you will have trouble, but take heart, I've overcome 23 00:01:45.820 --> 00:01:46.820 the world. 24 00:01:46.820 --> 00:01:51.020 And I realized, oh my goodness, this perfect life that I was trying to obtain through all 25 00:01:51.020 --> 00:01:55.940 of my busyness and doing, is not what I've been promised. 26 00:01:55.940 --> 00:01:58.980 I haven't been promised a perfect life, I've been promised perfect peace. 27 00:01:58.980 --> 00:02:03.220 The Lord took me on this journey with my Prince of Peace, learning how to live in perfect 28 00:02:03.220 --> 00:02:04.220 peace. 29 00:02:04.220 --> 00:02:09.740 So that was my testimony, that's how I began to have a deep experience with the Lord. 30 00:02:09.740 --> 00:02:14.180 My encounters with Him were with the Prince of Peace. 31 00:02:14.180 --> 00:02:20.660 And so in that season of my life, as I overcame anxiety, this place, this very low place of 32 00:02:20.700 --> 00:02:24.020 burnout, became a place of redemption for me. 33 00:02:24.020 --> 00:02:28.420 And then I carried this deep desire to restore that in others. 34 00:02:28.420 --> 00:02:35.420 And there was this authority for me to do it, because it wasn't theory, it was my experience 35 00:02:35.420 --> 00:02:36.700 with the Lord. 36 00:02:36.700 --> 00:02:41.100 I had walked through the valley, I was standing on this mountaintop in this specific area 37 00:02:41.100 --> 00:02:45.540 of my life, and I wanted to help bring others out of the valley into the mountaintop. 38 00:02:45.540 --> 00:02:49.620 And maybe you guys have had, I'm sure you guys have had testimonies similar to that, 39 00:02:49.620 --> 00:02:53.340 maybe in different areas of your life, places of breakthrough. 40 00:02:53.340 --> 00:02:57.140 Your message is in there. 41 00:02:57.140 --> 00:02:59.140 That's your message. 42 00:02:59.140 --> 00:03:04.700 The gospel that you preach is through the lens of that testimony, that breakthrough, 43 00:03:04.700 --> 00:03:07.180 that experience, that encounter. 44 00:03:07.180 --> 00:03:12.020 And so you have a unique message, and it's for a unique somebody. 45 00:03:12.020 --> 00:03:15.580 So I have to give my business mentor, Pedro Odeo, credit for this, because he opened my 46 00:03:15.580 --> 00:03:19.460 eyes to the idea that I wasn't called to the whole world. 47 00:03:19.460 --> 00:03:21.860 I was called to my world. 48 00:03:21.860 --> 00:03:24.540 And I wasn't sure I agreed with that when I first heard him talk about that, because 49 00:03:24.540 --> 00:03:26.540 I'm like, what do you mean I'm not called to the whole world? 50 00:03:26.540 --> 00:03:30.720 But the point being that if I was called to the whole world, there's no need for Bruce. 51 00:03:30.720 --> 00:03:32.340 There's no need for Tamara. 52 00:03:32.340 --> 00:03:35.500 There's no need for Sheila or Michelle, because you guys could go on vacation, because if 53 00:03:35.500 --> 00:03:39.460 I'm called to the whole world, then I've got it covered. 54 00:03:39.460 --> 00:03:44.100 But I'm called to my world, and Bruce is called to his world, and you're called to your world, 55 00:03:44.100 --> 00:03:47.900 and then when we're reaching all of our worlds, the whole world will be reached. 56 00:03:47.900 --> 00:03:53.220 And the beauty of this clarity was that it gave me permission to wholeheartedly go after 57 00:03:53.220 --> 00:03:55.060 my who. 58 00:03:55.060 --> 00:03:59.340 And so I had this conversation with the Lord, kind of from a place of frustration, saying, 59 00:03:59.340 --> 00:04:01.300 okay, I know my message is about peace. 60 00:04:01.300 --> 00:04:03.940 I would have conversation with friends, and I would share my testimony, and they're like, 61 00:04:03.940 --> 00:04:04.940 you need to write a book. 62 00:04:04.940 --> 00:04:07.380 You need to be telling more people about this message. 63 00:04:07.380 --> 00:04:11.260 But this tension point for me was like, I don't actually know how to start getting it 64 00:04:11.260 --> 00:04:14.820 out there, and I don't know how to start talking about it, because it's years in the making, 65 00:04:14.820 --> 00:04:16.579 and what language do I use? 66 00:04:17.380 --> 00:04:21.500 If I talk about the prophetic aspect of it, am I going to lose people who aren't Christians 67 00:04:21.500 --> 00:04:23.460 yet or who have no context of that? 68 00:04:23.460 --> 00:04:25.180 All the questions, right? 69 00:04:25.180 --> 00:04:29.060 And the Lord said, Linz, go back to the words I've already spoken to you. 70 00:04:29.060 --> 00:04:30.540 Your who is in those words. 71 00:04:30.540 --> 00:04:35.980 I pulled out a word from 2017 where this friend of mine had given me this word about reaching 72 00:04:35.980 --> 00:04:41.300 the rosy, the riveters in the kingdom, women of power who are going to roll up their sleeves 73 00:04:41.300 --> 00:04:44.620 and take on territory for the kingdom. 74 00:04:44.660 --> 00:04:47.060 And he put a specific friend in mind. 75 00:04:47.060 --> 00:04:50.900 As I was reading through that word again, it became this fresh word again, and he put 76 00:04:50.900 --> 00:04:56.060 this one friend in mind, and he says, reach her, and you'll reach the many. 77 00:04:56.060 --> 00:04:59.980 And so when I showed, and then I still didn't know it was a podcast. 78 00:05:00.000 --> 00:05:01.040 didn't know if it was a book, 79 00:05:01.040 --> 00:05:02.260 didn't know if I was supposed to like, 80 00:05:02.260 --> 00:05:03.580 start reaching out to conferences 81 00:05:03.580 --> 00:05:07.520 that were reaching this, you know, type of person. 82 00:05:07.520 --> 00:05:12.000 And this friend was, I was on Instagram, 83 00:05:12.000 --> 00:05:15.640 and she had asked, does anyone know of a daily podcast? 84 00:05:15.640 --> 00:05:17.760 I'm looking for a short, audible fist bump 85 00:05:17.760 --> 00:05:19.440 to remind me that God is in everything. 86 00:05:19.440 --> 00:05:23.080 And he was like, this is what your who is asking for. 87 00:05:23.080 --> 00:05:24.720 And I thought, I can do that. 88 00:05:24.720 --> 00:05:26.640 So I messaged her, I said, give me 24 hours. 89 00:05:26.640 --> 00:05:29.120 It took me three days, not 24 hours, 90 00:05:29.120 --> 00:05:31.080 but that's how posture began. 91 00:05:31.080 --> 00:05:33.480 It was like, this is what my who needs. 92 00:05:33.480 --> 00:05:35.440 This is how I'm gonna start getting my message out there 93 00:05:35.440 --> 00:05:36.560 and reaching her. 94 00:05:36.560 --> 00:05:39.500 And the clarity in reaching her was, 95 00:05:39.500 --> 00:05:41.160 I knew what language to use. 96 00:05:41.160 --> 00:05:42.200 Like, I knew how to talk about it. 97 00:05:42.200 --> 00:05:43.040 Like, think about this. 98 00:05:43.040 --> 00:05:45.020 Like, Jesus had a who, right? 99 00:05:45.020 --> 00:05:47.560 Like, he said, I've not come for, 100 00:05:47.560 --> 00:05:49.080 the physician doesn't come for the healthy, 101 00:05:49.080 --> 00:05:49.960 he comes for the sick. 102 00:05:49.960 --> 00:05:52.280 I didn't come for the righteous, I came for the sinners. 103 00:05:52.280 --> 00:05:54.360 He spoke in parables to the crowd. 104 00:05:54.360 --> 00:05:57.400 He spoke more plainly to his disciples. 105 00:05:57.400 --> 00:05:58.800 Even Paul talks about this, 106 00:05:59.480 --> 00:06:00.300 and some people get confused, 107 00:06:00.300 --> 00:06:01.400 because they're like, well, Paul said, 108 00:06:01.400 --> 00:06:03.040 I am all things to all people, 109 00:06:03.040 --> 00:06:05.960 but he says in that, it's 2 Corinthians 9, 110 00:06:05.960 --> 00:06:06.780 where he's talking about that. 111 00:06:06.780 --> 00:06:10.140 He says, for the Jews, I'm a Jew. 112 00:06:10.140 --> 00:06:11.760 For the Gentiles, I'm a Gentile. 113 00:06:11.760 --> 00:06:14.060 Like, he was talking about, know your context 114 00:06:14.060 --> 00:06:15.280 and know who you're talking to. 115 00:06:15.280 --> 00:06:17.880 Have some clarity so that you can show up powerfully 116 00:06:17.880 --> 00:06:20.500 and not get bogged down with some generic message 117 00:06:20.500 --> 00:06:23.040 that you're hoping to reach everyone at one time. 118 00:06:23.040 --> 00:06:24.880 Who's your who for this season? 119 00:06:25.840 --> 00:06:27.960 And we'll talk about that a little bit later tonight 120 00:06:27.960 --> 00:06:29.480 through our homework, but yeah. 121 00:06:29.480 --> 00:06:32.240 Can you give just a couple, let's give some keys for that. 122 00:06:32.240 --> 00:06:33.760 Yeah, let's give some keys for the message. 123 00:06:33.760 --> 00:06:34.600 For how to message, yeah. 124 00:06:34.600 --> 00:06:36.760 Because if people are like, so ask yourself, 125 00:06:36.760 --> 00:06:38.100 what is your testimony? 126 00:06:38.100 --> 00:06:39.160 That's a great question. 127 00:06:39.160 --> 00:06:41.280 Like, where have there been areas of breakthrough? 128 00:06:41.280 --> 00:06:43.440 What has been redeemed in you 129 00:06:43.440 --> 00:06:44.980 that you want to restore in others? 130 00:06:44.980 --> 00:06:46.980 What has been your story with the Lord? 131 00:06:48.120 --> 00:06:50.000 I think your message is in there somewhere. 132 00:06:50.000 --> 00:06:51.360 What are some life verses 133 00:06:51.360 --> 00:06:54.080 that have just always resonated with you? 134 00:06:54.080 --> 00:06:57.240 Or what are some promises that you have held onto 135 00:06:57.240 --> 00:07:00.360 and that you have experienced breakthrough in? 136 00:07:00.360 --> 00:07:01.960 Like, for me, with these messages, 137 00:07:01.960 --> 00:07:03.620 like these promises of peace. 138 00:07:03.620 --> 00:07:06.560 And later, Isaiah 26, three, 139 00:07:06.560 --> 00:07:09.440 where the promise of perfect peace is found. 140 00:07:09.440 --> 00:07:10.940 That was foundational for me. 141 00:07:10.940 --> 00:07:13.600 And this message of this is my, 142 00:07:13.600 --> 00:07:16.120 this is the lens in which I'm gonna show up 143 00:07:16.120 --> 00:07:17.680 and speak to people. 144 00:07:18.520 --> 00:07:19.520 In there is your message. 145 00:07:19.520 --> 00:07:21.400 Those are some questions you can be asking yourself 146 00:07:21.400 --> 00:07:23.600 to get more clarity on your message. 147 00:07:23.600 --> 00:07:25.240 And with your who, 148 00:07:25.240 --> 00:07:27.280 here's some questions you can ask yourself. 149 00:07:27.280 --> 00:07:29.680 Who do I already have favor with? 150 00:07:30.720 --> 00:07:33.320 Like, I joked with our coaching group, 151 00:07:33.320 --> 00:07:35.720 I think it was this week or maybe it was the week before. 152 00:07:35.720 --> 00:07:37.520 Maybe I said it on one of the webinars that we were on. 153 00:07:37.520 --> 00:07:39.960 But I said, I think looking back, 154 00:07:39.960 --> 00:07:42.440 the Lord gave me that friend and said, 155 00:07:42.440 --> 00:07:46.240 hey, your who is millennial women who know me already 156 00:07:46.240 --> 00:07:49.080 but need to be reminded of their identity in Christ. 157 00:07:49.080 --> 00:07:51.480 I think he gave me that in his kindness 158 00:07:51.480 --> 00:07:53.480 because he knew I wouldn't be intimidated by it. 159 00:07:53.520 --> 00:07:55.360 And I would actually just start. 160 00:07:55.360 --> 00:07:57.320 Because it was my peers, right? 161 00:07:57.320 --> 00:07:58.640 And in many ways, 162 00:07:58.640 --> 00:08:00.200 there are people I already had favor with. 163 00:08:00.200 --> 00:08:02.920 It was easy for me to show up and talk to them. 164 00:08:02.920 --> 00:08:05.880 Again, remember the desire conversation we had earlier? 165 00:08:05.880 --> 00:08:08.920 Like, too often we're taught like, 166 00:08:08.920 --> 00:08:11.920 if it's something that we want, it must be the opposite. 167 00:08:11.920 --> 00:08:13.600 Like if it's bringing us a lot of pain, 168 00:08:13.600 --> 00:08:14.920 then that must be the thing the Lord 169 00:08:14.920 --> 00:08:16.460 is like wanting us to push through, right? 170 00:08:16.460 --> 00:08:19.720 No, like it might be uncomfortable, 171 00:08:19.720 --> 00:08:21.660 but you'll be comforted in it 172 00:08:21.660 --> 00:08:23.660 knowing that the Lord is with you. 173 00:08:23.660 --> 00:08:26.100 And so it wasn't like the most comfortable thing 174 00:08:26.100 --> 00:08:29.340 for me to start showing up online and showing my face. 175 00:08:29.340 --> 00:08:33.659 But it was someone that I felt like I had favor with, 176 00:08:33.659 --> 00:08:35.179 I could easily talk to. 177 00:08:35.179 --> 00:08:36.280 And Michelle said it, 178 00:08:36.280 --> 00:08:38.940 sometimes our who is who we were a few years ago. 179 00:08:38.940 --> 00:08:40.179 That's exactly right, Michelle. 180 00:08:40.179 --> 00:08:42.200 Sometimes your who is who you used to be. 181 00:08:42.200 --> 00:08:43.720 Like remember I said, I was on the mountain. 182 00:08:43.720 --> 00:08:45.020 I'd already walked through that valley. 183 00:08:45.020 --> 00:08:46.340 I wanted to make it, 184 00:08:46.340 --> 00:08:48.800 I wanted to accelerate the journey in the valley 185 00:08:48.800 --> 00:08:50.740 for the people coming in behind me. 186 00:08:50.740 --> 00:08:52.740 So that's something you can be asking yourself. 187 00:08:52.740 --> 00:08:54.340 What are some prophetic words you received? 188 00:08:54.340 --> 00:08:56.100 If you're in a prophetic community, 189 00:08:56.100 --> 00:08:57.380 if you've been around the prophetic 190 00:08:57.380 --> 00:08:59.420 and you received words, you recorded them, 191 00:08:59.420 --> 00:09:00.700 go back to those words. 192 00:09:00.700 --> 00:09:03.700 Sometimes we're always craving the fresh word from the Lord, 193 00:09:03.700 --> 00:09:06.420 but his word is still alive and active 194 00:09:06.420 --> 00:09:08.660 even if he spoke it years ago. 195 00:09:08.660 --> 00:09:12.300 So maybe in that, you'll find that he's pointed out to you, 196 00:09:12.300 --> 00:09:13.740 hey, this is who you're called to. 197 00:09:13.740 --> 00:09:15.780 This is who I want you to be speaking to. 198 00:09:15.780 --> 00:09:18.100 This is who I want you to be ministering to. 199 00:09:18.100 --> 00:09:20.300 And then the last question, 200 00:09:20.860 --> 00:09:21.700 who do you want to reach? 201 00:09:21.700 --> 00:09:22.520 That's right. 202 00:09:22.520 --> 00:09:23.360 Who do you actually want to reach? 203 00:09:23.360 --> 00:09:25.580 Who do you want to reach? 204 00:09:25.580 --> 00:09:28.620 I like reaching millennial women. 205 00:09:28.620 --> 00:09:30.620 It's not a drag for me. 206 00:09:30.620 --> 00:09:34.340 And the beauty is, is that as I niched down, 207 00:09:34.340 --> 00:09:35.660 I became clear. 208 00:09:35.660 --> 00:09:39.960 So I was able to be way more confident in me coming online, 209 00:09:39.960 --> 00:09:42.240 but I'm reaching way more than millennial women. 210 00:09:42.240 --> 00:09:44.240 There's men that listen to my podcast. 211 00:09:44.240 --> 00:09:45.880 There's women of older generations. 212 00:09:45.880 --> 00:09:48.260 There's Gen Z listening to my podcast. 213 00:09:48.260 --> 00:09:49.220 We were at someone tell us like, 214 00:09:49.220 --> 00:09:51.220 hey, my friends are listening to this 215 00:09:51.220 --> 00:09:53.020 and they're in the Gen Z, 216 00:09:53.020 --> 00:09:54.380 they're in Generation Z. 217 00:09:54.380 --> 00:09:56.700 So like, it's wonderful, 218 00:09:56.700 --> 00:09:59.780 but I'm still coming and showing up for my who. 219 00:10:00.000 --> 00:10:05.520 people are being blessed, but I don't feel like I have to like change my message or slow down 220 00:10:06.160 --> 00:10:11.680 because it just is going to make it more generic. And at the end of the day, what's going to 221 00:10:11.680 --> 00:10:17.360 disrupt people's scroll is them feeling seen and known. Isaac in our membership group brought this 222 00:10:17.360 --> 00:10:23.520 up this past week. People just want to be seen and known. It's so true. They are longing to be loved 223 00:10:23.520 --> 00:10:29.200 because they were created for love. So they are looking for that. It is inherent in their DNA. 224 00:10:29.200 --> 00:10:33.840 And when you show up and you are speaking their language, speaking as if you're speaking directly 225 00:10:33.840 --> 00:10:39.600 to them, sharing stories that they resonate, sharing backgrounds and scenarios that they're 226 00:10:39.600 --> 00:10:44.800 like, oh yeah, that's my story too. It is going to disrupt all the generic information that's 227 00:10:44.800 --> 00:10:48.880 floating around the internet. That's so good. And guys, we just want to bring this back. 228 00:10:48.880 --> 00:10:52.960 You know, we're talking about who, talking about your message. Again, I want to, I'm, I'm a very 229 00:10:52.960 --> 00:10:56.720 visual person, so I love to have these visualizations. We, we say like, you got to 230 00:10:56.720 --> 00:11:02.880 remember through all this thing that your who, your followers are real people. And right, sometimes 231 00:11:02.880 --> 00:11:07.680 like, imagine if like that who, that very niche specific who, you could fill a room, you know, 232 00:11:07.680 --> 00:11:14.560 a 50 with, right? Some of you guys have followings of 50 or so people, you know, following you on 233 00:11:14.560 --> 00:11:20.400 Facebook, for example. If you grew that to a thousand, right? Like just think about your specific 234 00:11:20.400 --> 00:11:27.120 who could fill this space of a thousand, right? And then ultimately filling a stadium, right? We're 235 00:11:27.120 --> 00:11:31.680 coming back to that. We just want to help you guys get that visualization. When you guys go and you 236 00:11:31.680 --> 00:11:36.480 niche down on your who, you get so specific about who you want to speak to and what you want to 237 00:11:36.480 --> 00:11:42.080 share with them. It actually is gets, it creates clarity for people and they actually know what 238 00:11:42.080 --> 00:11:45.200 they're getting when they come to you. They know they're going to start following you. They're 239 00:11:45.200 --> 00:11:48.720 going to start, because it actually has the opposite effect. I think the one thing people have 240 00:11:48.720 --> 00:11:53.920 a hard time getting over is, or kind of visual imagining is, they feel like the tighter they 241 00:11:53.920 --> 00:11:59.120 niche that down, the less, the fewer people is. And that is definitely just coming from some place 242 00:11:59.120 --> 00:12:03.760 of a scarcity mindset, right? We got to have to, the world is a massive place. Like we looked here 243 00:12:03.760 --> 00:12:09.760 earlier, there are billions of people online. There's definitely way more than 10,000 people 244 00:12:09.760 --> 00:12:15.920 that in your specific niche that they can actually, you know, that want to follow you. So very, very 245 00:12:16.160 --> 00:12:21.040 There's freedom in this. Absolutely. Awesome. So that's, that's key number two is just your 246 00:12:21.600 --> 00:12:26.000 getting your message nailed down and your who nailed down and getting really specific about 247 00:12:26.000 --> 00:12:30.560 that. Guys, this is stuff that like, we've been in business for 12 years and we've been helping 248 00:12:30.560 --> 00:12:34.960 content creators. It's something we've just kind of learned in the last few years through mentors 249 00:12:34.960 --> 00:12:40.720 and other things. We didn't have this concept a few years ago about niching down that small. 250 00:12:40.720 --> 00:12:45.120 This is, well, we didn't apply, I will say from a marketing background, the idea of having, you 251 00:12:45.120 --> 00:12:49.680 might, you've heard of like have your avatar and like, yeah, that, but I never applied it to 252 00:12:50.480 --> 00:12:54.640 my message. I never gave myself permission because I always felt like I have to be 253 00:12:54.640 --> 00:13:02.000 all the things for everyone. It changed the way that I did ministry and it made so much 254 00:13:02.000 --> 00:13:17.680 more. I feel like I'm making much more impact by being niche. Okay. So that's, that's key number two.