WEBVTT

1
00:00:00.000 --> 00:00:10.100
So welcome, for those of you that may be returning, welcome back to the office hours,

2
00:00:10.100 --> 00:00:16.540
something special I've been doing with expert copywriter, Ugo, and myself.

3
00:00:16.540 --> 00:00:24.020
And this is a benefit for Prosper Reader members that we offered this over this past month.

4
00:00:24.020 --> 00:00:28.820
And it's an opportunity for you to showcase any work you want us to look at,

5
00:00:28.820 --> 00:00:38.180
any ideas you want to brainstorm, any questions you want clarification on, we're here to serve you on that.

6
00:00:38.180 --> 00:00:46.700
And so, Holy Spirit, I just pray that what you want to come forth will come forth powerfully in Jesus name. Amen.

7
00:00:46.700 --> 00:01:01.380
So do you ladies have a question or something you want to show us, or are you just wanting to glean wisdom from the time together?

8
00:01:01.380 --> 00:01:06.780
And you have to unmute yourself. There you go.

9
00:01:06.780 --> 00:01:13.180
Mostly, Lane, I'm kind of in a process I really need to be organizing my content before I can really ask for help.

10
00:01:13.180 --> 00:01:22.180
But the only thing I can think of, I could pull up my last newsletter and get feedback on it, but that's all I can think of.

11
00:01:22.180 --> 00:01:32.140
OK. OK, perfect. All right. And is that true for you, Julie, as well?

12
00:01:32.140 --> 00:01:36.940
Glean. OK, she put a little chat in there. Glean. OK, wonderful.

13
00:01:36.940 --> 00:01:46.700
Well, you know, Ugo, we can we can talk about a lot of things that might be great strategies for them, valuable strategies.

14
00:01:46.700 --> 00:01:51.820
I we were having an interesting conversation. We always do before you guys come on.

15
00:01:51.820 --> 00:01:58.380
And we were talking something that those of you in Prosper Leader have probably heard me say more than once.

16
00:01:58.380 --> 00:02:04.340
And that is the concept to expand when others contract.

17
00:02:04.340 --> 00:02:10.699
See, the natural tendency with fear and there's all kinds of fear being spread everywhere in the media and,

18
00:02:10.699 --> 00:02:15.380
you know, in all the ideas about, you know, recession and inflation and all those things.

19
00:02:15.380 --> 00:02:23.140
And so the tendency with fear, if you look at what happens in the body, is contraction.

20
00:02:23.140 --> 00:02:34.220
And so all your vital oxygen, blood, everything is taken from your limbs and from your brain and goes into your vital organs.

21
00:02:34.220 --> 00:02:41.900
To try to let you survive. It's about survival. Right. And the same thing happens in our life when we contract.

22
00:02:41.900 --> 00:02:44.620
I think I've shared with some of you the idea of a sponge.

23
00:02:44.620 --> 00:02:52.220
If you take a sponge and you just squeeze it with all your might, how much can that sponge absorb?

24
00:02:52.220 --> 00:03:00.980
And the truth is it can't. So whether it's physically we're not as creative, we're not expansive, we're not able to move forward.

25
00:03:00.980 --> 00:03:05.900
And so the idea is opposite. It is to expand.

26
00:03:05.900 --> 00:03:11.340
And how do we expand? By activating flow. How do we activate flow?

27
00:03:11.340 --> 00:03:18.460
Through giving primarily, adding value, giving of your time, giving of your money.

28
00:03:18.460 --> 00:03:24.700
I really believe in tithing. It predates biblical all the way to the Babylonian.

29
00:03:24.700 --> 00:03:34.420
It was known that 10 percent is a wealth principle. So there's a lot of science and interesting spirituality behind that.

30
00:03:34.420 --> 00:03:41.260
For me, it's just honoring God with my first fruits, knowing that he is my source and everything comes from him.

31
00:03:41.260 --> 00:03:46.620
And it breaks the spirit of lack in you because you have enough to be giving.

32
00:03:46.620 --> 00:03:53.420
And there's a certain joy in giving and having fun giving, like the Bible says, with a cheerful heart.

33
00:03:53.460 --> 00:03:58.740
So expanding in the face of contraction, Ugo, what would you say about that?

34
00:03:58.740 --> 00:04:05.220
I know we're going to maybe do some emails on that subject, but what's been your experience around that?

35
00:04:05.220 --> 00:04:13.900
So my experience, of course, like you fully understand, like the big picture, I will say from a marketing point of view,

36
00:04:13.940 --> 00:04:28.500
one of the biggest lessons that I learned that I would like to share with all the Prosper Leader members is that when there is a crisis or when there is a bad period in business,

37
00:04:28.500 --> 00:04:37.420
one of the biggest mistakes most companies make is to reduce their marketing budget.

38
00:04:37.460 --> 00:04:45.180
Now, most, if not all, the most successful companies in the world, they have one thing in common.

39
00:04:45.180 --> 00:04:52.900
When there is crisis, instead of reducing their marketing budget, they double the budget, marketing budget.

40
00:04:52.900 --> 00:05:00.020
Why? Because when they reduce their marketing budget from a paid ads point of view, usually...

41
00:05:00.000 --> 00:05:06.240
the prices starts to go down because the let's take for example Facebook, Instagram, TikTok,

42
00:05:07.360 --> 00:05:14.240
all these companies they use the social media platforms to advertise themselves. So when they

43
00:05:14.240 --> 00:05:20.720
see that everyone is not buying anymore of course they have to start getting like try to get closer

44
00:05:20.720 --> 00:05:27.680
because otherwise they also lose money. So they start to decrease sometimes the prices. So that's

45
00:05:27.680 --> 00:05:34.880
why you can buy like you can invest more, you can put more money on paid ads in order to get

46
00:05:34.880 --> 00:05:41.600
more visibility, share the message. Of course also in that case you also have to craft a better offer

47
00:05:42.160 --> 00:05:50.640
because you have to be aware of what's going on in the world and especially your target audience.

48
00:05:50.640 --> 00:05:55.280
So this is one of the biggest lessons that I would like to share. So right now we are in a period

49
00:05:55.280 --> 00:06:00.960
where many people they don't like to spend a lot of marketing because they're like there is this

50
00:06:00.960 --> 00:06:07.760
crisis, there is uncertainty like they don't like there are many problems going on. So if for example

51
00:06:07.760 --> 00:06:14.320
you have to invest something in marketing is a good moment to do that you know. And at this point

52
00:06:14.320 --> 00:06:21.840
one of the most important tips I can give is that it's always better to pick one platform where you

53
00:06:21.840 --> 00:06:29.600
know that you can you feel comfortable. Check if in this platform your potential client is

54
00:06:29.600 --> 00:06:35.920
congregated like he's spending time over there and once you pick the platform you know like the

55
00:06:35.920 --> 00:06:43.360
potential your potential client might be there start crafting a good offer that can really appeal

56
00:06:44.160 --> 00:06:49.920
your clients and then go ahead with like start your marketing your marketing strategy.

57
00:06:50.400 --> 00:06:57.840
I add the next a bonus part is more to it's right now more than ever it's all about

58
00:06:57.840 --> 00:07:05.760
building relationships. So everything is all about networking, building relationships. So every time

59
00:07:05.760 --> 00:07:11.200
you are talking to a potential client or a colleague who might have some of your potential

60
00:07:11.200 --> 00:07:16.320
clients try to build a relationship first before going straight to the point because that might

61
00:07:16.320 --> 00:07:23.920
make a big difference. It might take a bit more time but people especially if you if you go cold

62
00:07:23.920 --> 00:07:29.120
like many people they don't know you so they don't trust you. So by building the relationship

63
00:07:29.120 --> 00:07:35.360
by giving them some value try to understand their current situations of their problems it can really

64
00:07:36.320 --> 00:07:42.240
be like very helpful. So I tried to answer two I did two things at the same time.

65
00:07:42.800 --> 00:07:49.680
That's I love that and there's some really valid points I want to pull out of what you

66
00:07:49.680 --> 00:07:58.560
just said. There's things I know you know 30 years in in business and one of them is that if you are

67
00:07:58.560 --> 00:08:05.360
adding value to people if they're learning from you if they're getting benefits if they're growing

68
00:08:05.360 --> 00:08:11.600
if they feel they're expanding as a result of what you're giving and so of course email is a really

69
00:08:11.600 --> 00:08:20.320
powerful way to be doing that and as is you know social media and other ways if you if if people

70
00:08:20.320 --> 00:08:26.240
feel they're getting value that they're growing they're expanding from you they will be very loyal

71
00:08:26.240 --> 00:08:33.840
and they will stay a long time. Now the next thing we know about that is that the longer they're with

72
00:08:33.840 --> 00:08:42.320
you the more time they they spend with you the more likely they are to buy and the bigger they're

73
00:08:42.320 --> 00:08:50.160
likely to buy. So this makes sense from a lot of angles you know what Ugo just shared of course

74
00:08:50.160 --> 00:08:56.400
relationships are the the building blocks you know when you did the sales master class with me

75
00:08:56.400 --> 00:09:02.560
the first step was creating rapport. Another word for creating rapport would be build relationship

76
00:09:02.560 --> 00:09:08.880
right that came right before identifying the need which as you identify the need and speak to the

77
00:09:08.880 --> 00:09:14.400
need you're also building relationship and now you're in a position to add value so you can see

78
00:09:14.400 --> 00:09:21.680
how these things build. Now bringing that around to what we talked about expand when others contract

79
00:09:22.560 --> 00:09:29.120
well the way that you expand of course is increasing flow right and so that flow as I

80
00:09:29.120 --> 00:09:36.880
mentioned can be value can be knowledge can be awareness can be be very very generous a lot of

81
00:09:36.880 --> 00:09:43.280
times people try to think that they have something so that everyone's going to steal it's so valuable

82
00:09:43.280 --> 00:09:47.680
everyone's going to steal but the truth is you know all knowledge the scripture says there's

83
00:09:47.680 --> 00:09:51.920
nothing new under the sun everything's already out there someone else is teaching it it's

84
00:09:51.920 --> 00:09:57.920
it's not so unique to you but sometimes people tend to contract and say well if I put everything

85
00:09:57.920 --> 00:09:59.920
out they're not going to buy from me

86
00:10:00.000 --> 00:10:03.120
or if I put everything out, other people are going to steal it,

87
00:10:03.120 --> 00:10:05.840
you know, or if I put everything out, they're just going to use that,

88
00:10:05.840 --> 00:10:07.440
you know, and that's all.

89
00:10:07.440 --> 00:10:10.120
And that's very far from the truth.

90
00:10:10.440 --> 00:10:12.760
And so you want to put your very best.

91
00:10:13.040 --> 00:10:17.760
And that actually increases the relationship, activates flow,

92
00:10:18.280 --> 00:10:22.320
makes them stay a long time, makes them more likely to buy,

93
00:10:22.560 --> 00:10:27.320
shows the you know, that you do have something valuable to share.

94
00:10:27.560 --> 00:10:32.200
And so be very generous, you know, with your time,

95
00:10:32.200 --> 00:10:35.120
your talents, your knowledge, your understanding.

96
00:10:36.080 --> 00:10:39.640
You know, I'm looking at this, you know, this office hours.

97
00:10:39.640 --> 00:10:42.360
We just added, you know, four weeks of this.

98
00:10:42.360 --> 00:10:44.360
It was very generous of Ugo,

99
00:10:44.360 --> 00:10:46.800
which I was telling him privately before we got on.

100
00:10:46.800 --> 00:10:49.040
He's a very generous person.

101
00:10:49.040 --> 00:10:55.320
And he he goes way beyond what he does for me beyond what I hired him for.

102
00:10:56.200 --> 00:10:58.360
He goes he always goes so far beyond.

103
00:10:58.640 --> 00:11:02.720
And what that does as someone who experiences that generosity

104
00:11:02.720 --> 00:11:06.720
is it makes me very loyal and it makes me want to keep working with him.

105
00:11:06.920 --> 00:11:10.840
You know, so I can see it played out even with the people I work with,

106
00:11:10.920 --> 00:11:13.320
as well as the people that work with me.

107
00:11:13.320 --> 00:11:18.920
So put in the chat if if this is an aha or what this brings to your mind,

108
00:11:18.920 --> 00:11:21.680
share in the chat what you are

109
00:11:22.640 --> 00:11:24.560
gleaning from this.

110
00:11:26.040 --> 00:11:27.280
Is this helpful?

111
00:11:27.280 --> 00:11:30.760
Is this giving you questions, comments, aha's?

112
00:11:33.000 --> 00:11:35.440
Go ahead and pop something in the chat.

113
00:11:35.440 --> 00:11:38.480
And while they're popping that, Ugo, if you want to add even more to that,

114
00:11:38.480 --> 00:11:40.200
we can keep the conversation going.

115
00:11:40.200 --> 00:11:43.840
And yes, so he's in. Yeah, absolutely.

116
00:11:43.840 --> 00:11:48.680
So one thing that I would add is there is one guy probably you already heard

117
00:11:48.680 --> 00:11:50.760
because it's quite famous in the marketing world.

118
00:11:50.760 --> 00:11:54.760
If not, he's going to hear him very soon.

119
00:11:55.640 --> 00:11:58.040
So his name is Alex Ormosi,

120
00:11:58.880 --> 00:12:04.080
and he made a book called The 100 Million Dollar Offer.

121
00:12:05.520 --> 00:12:10.800
Now, this book, the price of this e-book, actually, the e-book is 99 cents.

122
00:12:11.760 --> 00:12:15.800
And according to pretty much everyone,

123
00:12:16.240 --> 00:12:19.440
this is one of the top three,

124
00:12:19.440 --> 00:12:24.600
top five best business books ever, like over the last 30 years.

125
00:12:25.520 --> 00:12:30.280
And he also made a course that many people think said that this course is

126
00:12:30.280 --> 00:12:33.440
the value is at least five, five, ten thousand dollars.

127
00:12:33.720 --> 00:12:34.760
He made it for free.

128
00:12:35.920 --> 00:12:39.640
In the book, in the course, he shared literally everything,

129
00:12:39.640 --> 00:12:42.040
you know, a lot of information, a lot of things.

130
00:12:42.680 --> 00:12:45.120
So he did that.

131
00:12:45.120 --> 00:12:48.440
So some people might think, oh, he shared everything.

132
00:12:49.320 --> 00:12:52.640
So the truth is that thanks to this book,

133
00:12:53.360 --> 00:12:56.680
many people earned millions of dollars.

134
00:12:57.560 --> 00:13:00.480
And what happened is that then

135
00:13:01.000 --> 00:13:04.000
is all these people that they earned millions of dollars

136
00:13:04.680 --> 00:13:10.640
went to his master class and his master class is 30,000 dollars

137
00:13:10.920 --> 00:13:14.440
per month, I'm sorry, per year, or maybe even more now.

138
00:13:15.160 --> 00:13:19.520
I don't know. But his approach, he always said, I said, I share everything

139
00:13:19.920 --> 00:13:23.400
because I want you to make at least three million dollars a year.

140
00:13:23.960 --> 00:13:27.280
And once you get three million dollars a year,

141
00:13:27.880 --> 00:13:31.240
you will trust me so much because I helped you so much to get there

142
00:13:32.000 --> 00:13:36.760
that then for you, you will immediately join to my to my master class.

143
00:13:37.240 --> 00:13:41.680
The 50,000 dollars master class, you will do it right away.

144
00:13:42.480 --> 00:13:46.440
And not only most like his master class is always full,

145
00:13:47.440 --> 00:13:50.840
but also he became very famous on social media.

146
00:13:50.880 --> 00:13:53.640
He earned a lot of followers, a lot of people.

147
00:13:54.000 --> 00:13:55.560
He has a big influence now.

148
00:13:55.560 --> 00:13:59.480
He's in touch with all the best marketeers and businessmen in the world

149
00:13:59.480 --> 00:14:01.560
because he achieved massive success.

150
00:14:02.440 --> 00:14:05.120
And he all started with this mindset of saying,

151
00:14:05.440 --> 00:14:09.440
I'm going to make the best book ever about marketing,

152
00:14:09.440 --> 00:14:12.640
about offers, about this, and I'm going to share everything.

153
00:14:12.680 --> 00:14:16.240
So a $5,000 course, I will make it for free.

154
00:14:16.920 --> 00:14:20.800
And then so I will be able to help as many people as possible

155
00:14:20.800 --> 00:14:22.920
to to really make a lot of money.

156
00:14:22.920 --> 00:14:27.160
So these people will go back to me and ask me to get to the next level

157
00:14:27.400 --> 00:14:29.400
once they achieve a specific result.

158
00:14:29.800 --> 00:14:33.440
And this is like he was a mindset, a mindset

159
00:14:34.440 --> 00:14:36.320
that very few people have.

160
00:14:36.320 --> 00:14:41.720
But he tried to share with most of his of his readers, clients.

161
00:14:42.480 --> 00:14:45.520
And he made a huge difference because he became famous just by doing this,

162
00:14:45.520 --> 00:14:49.440
which is what Brandy is saying, like is exactly this approach

163
00:14:49.440 --> 00:14:54.760
of sharing as much as possible, because and also even when you share,

164
00:14:55.120 --> 00:14:57.800
then there is the implementation, the implementation part,

165
00:14:57.800 --> 00:15:00.000
which is totally different, you know, like.

166
00:15:00.000 --> 00:15:03.560
Implementing, even if you know that it's step by step,

167
00:15:03.560 --> 00:15:06.880
sometimes you might have doubts, you might need to practice,

168
00:15:06.880 --> 00:15:08.840
you might need the extra guidance.

169
00:15:08.840 --> 00:15:12.840
So that's when there are many factors

170
00:15:12.840 --> 00:15:14.360
like to take into account.

171
00:15:14.360 --> 00:15:16.800
So I'm going to ask a question, and the question

172
00:15:16.800 --> 00:15:21.280
is based on something I see in the chat, OK?

173
00:15:21.280 --> 00:15:23.920
In the chat, yes, I'm relating to it.

174
00:15:23.920 --> 00:15:27.520
I need to organize and funnel that generosity

175
00:15:27.520 --> 00:15:30.320
in a focused way.

176
00:15:30.320 --> 00:15:34.680
And one of the things I think that people desire

177
00:15:34.680 --> 00:15:36.480
to be generous, but sometimes they don't even

178
00:15:36.480 --> 00:15:38.640
know where to start, right?

179
00:15:38.640 --> 00:15:41.360
And of course, the key word is start.

180
00:15:41.360 --> 00:15:43.560
Most people spend so much time getting

181
00:15:43.560 --> 00:15:45.560
ready to get ready to get ready, and they never

182
00:15:45.560 --> 00:15:48.640
start, which is a block in and of itself.

183
00:15:48.640 --> 00:15:51.840
So do something, anything to add value, right?

184
00:15:51.840 --> 00:15:54.480
But if they wanted to organize, let's

185
00:15:54.480 --> 00:15:58.480
talk in your area of expertise, copywriting or email.

186
00:15:58.480 --> 00:16:01.280
If they were only going to do one thing

187
00:16:01.280 --> 00:16:08.520
to start adding value in writing emails, what would that be?

188
00:16:08.520 --> 00:16:12.760
Now, for me, how I started before I had a copywriter,

189
00:16:12.760 --> 00:16:15.640
and it was just me, I was a solopreneur,

190
00:16:15.640 --> 00:16:18.080
I started doing one email a week,

191
00:16:18.080 --> 00:16:19.880
but I focused on consistency.

192
00:16:19.880 --> 00:16:23.560
It was every Sunday, and it was one

193
00:16:23.560 --> 00:16:25.920
where I brought together spiritual and practical.

194
00:16:25.920 --> 00:16:27.640
And those of you on my email list,

195
00:16:27.640 --> 00:16:29.480
I continue that tradition.

196
00:16:29.480 --> 00:16:31.400
Every Sunday, you hear from me, and it's

197
00:16:31.400 --> 00:16:34.320
different than the other emails, right?

198
00:16:34.320 --> 00:16:38.520
But it was a combination of doing something

199
00:16:38.520 --> 00:16:40.440
and consistency, because I believe

200
00:16:40.440 --> 00:16:42.880
consistency creates momentum.

201
00:16:42.880 --> 00:16:45.760
So Ugo, what would you suggest someone just getting started,

202
00:16:45.760 --> 00:16:47.800
they want to start adding value with emails,

203
00:16:47.800 --> 00:16:49.280
what would you say?

204
00:16:49.320 --> 00:16:56.360
So the first thing I will say is start just with the headline.

205
00:16:56.360 --> 00:16:58.920
Just write the subject line, and that's it.

206
00:16:58.920 --> 00:16:59.400
Why?

207
00:16:59.400 --> 00:17:04.599
Because every time, as Brenda said, when you try to get,

208
00:17:04.599 --> 00:17:07.599
you always try to get ready, ready, ready, ready,

209
00:17:07.599 --> 00:17:08.920
but you never start.

210
00:17:08.920 --> 00:17:12.240
Now, for most of the people who are not used to write,

211
00:17:12.240 --> 00:17:15.160
or they are not motivated or whatever,

212
00:17:15.160 --> 00:17:18.000
even saying I write to an email a week,

213
00:17:18.000 --> 00:17:22.440
just thinking about writing a full email,

214
00:17:22.440 --> 00:17:24.000
they will lose their motivation.

215
00:17:24.000 --> 00:17:26.319
So the most important thing is to try

216
00:17:26.319 --> 00:17:28.920
to kind of train the brain, actually,

217
00:17:28.920 --> 00:17:32.120
more than train, kind of trick your brain in a way

218
00:17:32.120 --> 00:17:36.240
that you say, OK, I'm going to open the computer,

219
00:17:36.240 --> 00:17:38.640
and I'm going to do the very minimum, a very, very

220
00:17:38.640 --> 00:17:40.160
little action, which is going to be,

221
00:17:40.160 --> 00:17:43.440
I just write a subject line of five words.

222
00:17:43.440 --> 00:17:45.040
I will take no more than two minutes.

223
00:17:45.040 --> 00:17:47.480
Even if it's a terrible subject line,

224
00:17:47.480 --> 00:17:47.960
that's good.

225
00:17:47.960 --> 00:17:48.480
Why?

226
00:17:48.480 --> 00:17:49.840
Because you just start.

227
00:17:49.840 --> 00:17:54.400
You just build that moment with a very, very little action.

228
00:17:54.400 --> 00:17:58.520
As soon as you do that, within one hour,

229
00:17:58.520 --> 00:18:00.160
you got your email ready.

230
00:18:00.160 --> 00:18:05.160
Because once you start, you break this barrier in a way

231
00:18:05.160 --> 00:18:07.920
that, because your brain, what your brain is telling you

232
00:18:07.920 --> 00:18:09.640
is, no, it's going to be too hard.

233
00:18:09.640 --> 00:18:10.920
It's going to be too annoying.

234
00:18:10.920 --> 00:18:12.880
I don't know if I'm ready, this and that.

235
00:18:12.880 --> 00:18:15.520
But when you tell to your brain, OK,

236
00:18:15.520 --> 00:18:18.080
I'm just going to spend literally two minutes,

237
00:18:18.080 --> 00:18:19.120
no more than that.

238
00:18:19.120 --> 00:18:21.880
I'm just going to write a subject line.

239
00:18:21.880 --> 00:18:24.320
If I just write the three words of a subject line,

240
00:18:24.320 --> 00:18:26.520
random subject line, I already won.

241
00:18:26.520 --> 00:18:27.440
I love that.

242
00:18:27.440 --> 00:18:31.080
As soon as you write that one, you immediately,

243
00:18:31.080 --> 00:18:33.880
you will have the momentum because you started.

244
00:18:33.880 --> 00:18:35.280
And it's like running.

245
00:18:35.280 --> 00:18:39.120
When you run is, some people say,

246
00:18:39.120 --> 00:18:41.840
I'm going to run for one mile.

247
00:18:41.840 --> 00:18:42.960
You will never do that.

248
00:18:42.960 --> 00:18:46.560
You will always be in the be ready mode.

249
00:18:46.560 --> 00:18:52.760
Whereas when you go there, you say, OK, if I run,

250
00:18:52.760 --> 00:18:55.680
I don't know, for less than three minutes, two,

251
00:18:55.680 --> 00:18:58.680
three minutes, for me, it's more than enough.

252
00:18:58.680 --> 00:19:02.800
And then every time you're going to keep, after the three

253
00:19:02.800 --> 00:19:05.640
minutes, you will say, OK, one minute more, one minute more,

254
00:19:05.640 --> 00:19:06.640
one minute more.

255
00:19:06.640 --> 00:19:10.040
In the end, you run for 25, 30 minutes.

256
00:19:10.040 --> 00:19:11.320
It's always like this.

257
00:19:11.360 --> 00:19:13.400
You know, backing that up, it's so funny

258
00:19:13.400 --> 00:19:16.120
that you say that because that's what was going through my head

259
00:19:16.120 --> 00:19:20.640
is even backing that up, put on your sneakers,

260
00:19:20.640 --> 00:19:22.240
put on your tennis shoes.

261
00:19:22.240 --> 00:19:25.120
That's kind of like your headline.

262
00:19:25.120 --> 00:19:27.920
You really have a hard time working out in the morning.

263
00:19:27.920 --> 00:19:30.880
Just have your workout clothes and just

264
00:19:30.880 --> 00:19:34.080
put on your tennis shoes and you're more likely to work out.

265
00:19:34.080 --> 00:19:37.040
So I love that you used the running example.

266
00:19:37.040 --> 00:19:38.760
Yeah, yeah, no, exactly, exactly.

267
00:19:38.880 --> 00:19:43.440
These headlines, put the shoes and just start to do 10 steps,

268
00:19:43.440 --> 00:19:45.120
you know, or even five.

269
00:19:45.120 --> 00:19:48.000
As soon as you start, then 10, and then you start to be running,

270
00:19:48.000 --> 00:19:49.920
and then you keep going.

271
00:19:49.920 --> 00:19:52.280
Because it's always, if you look at the big picture,

272
00:19:52.280 --> 00:19:55.520
if you look at what's going up, you feel, oh, it's too hard,

273
00:19:55.520 --> 00:19:58.320
it's too stressful, it's too much.

274
00:19:58.320 --> 00:20:00.840
Whereas if you.

275
00:20:00.000 --> 00:20:02.800
start very slowly that you trick your brain

276
00:20:02.800 --> 00:20:05.960
because your brain always look for the simplest,

277
00:20:05.960 --> 00:20:08.900
the easiest, the most relaxing thing.

278
00:20:08.900 --> 00:20:11.520
So when you look at this, you kind of trick the brain

279
00:20:11.520 --> 00:20:13.240
because you start, but at the same time,

280
00:20:13.240 --> 00:20:15.240
the brain doesn't know that you're starting.

281
00:20:15.240 --> 00:20:19.800
So, and it's the best way also to improve your productivity

282
00:20:19.800 --> 00:20:24.040
because you're going to realize that if you use this habit

283
00:20:24.040 --> 00:20:26.800
in whatever you do in your life,

284
00:20:26.800 --> 00:20:31.140
it's going to really improve, increase your productivity

285
00:20:31.140 --> 00:20:33.820
a lot in all areas of your life.

286
00:20:33.820 --> 00:20:37.540
I personally started doing that recently

287
00:20:37.540 --> 00:20:39.580
and I became much more productive

288
00:20:39.580 --> 00:20:41.940
because it's a game changer.

289
00:20:41.940 --> 00:20:44.020
And so it's very powerful.

290
00:20:44.020 --> 00:20:46.400
So what you started doing is writing the titles,

291
00:20:46.400 --> 00:20:47.540
just writing lessons?

292
00:20:47.540 --> 00:20:48.380
No, no, no.

293
00:20:48.380 --> 00:20:51.620
Like this habit of starting with very small actions

294
00:20:51.620 --> 00:20:54.840
when you have especially many, many, many tasks

295
00:20:54.840 --> 00:20:57.440
at the same time, that can be very overwhelming.

296
00:20:57.440 --> 00:20:59.040
So I say, okay, pick one task.

297
00:20:59.040 --> 00:21:02.320
And I say, okay, just start very small in this.

298
00:21:02.320 --> 00:21:04.360
And then from there, I move from there.

299
00:21:04.360 --> 00:21:07.840
So it's a very powerful, powerful strategy.

300
00:21:10.240 --> 00:21:11.480
Excuse me to interrupt you.

301
00:21:11.480 --> 00:21:15.080
No, and this is how you get started with the emails,

302
00:21:15.080 --> 00:21:16.000
to write the emails.

303
00:21:16.000 --> 00:21:17.080
You start with that subject,

304
00:21:17.080 --> 00:21:21.200
then once you're onto the subject line,

305
00:21:21.200 --> 00:21:24.440
most 99% you're going to complete the whole email.

306
00:21:25.280 --> 00:21:26.680
It's like this, and then you move.

307
00:21:26.680 --> 00:21:27.520
Yeah.

308
00:21:27.520 --> 00:21:28.340
I love it.

309
00:21:28.340 --> 00:21:29.180
That's such great feedback.

310
00:21:29.180 --> 00:21:31.520
Those of you, you know, breaking into small steps,

311
00:21:31.520 --> 00:21:36.520
those of you that are familiar with the Prosper Leader,

312
00:21:36.760 --> 00:21:39.960
I mean, the Prosper Daily Plan,

313
00:21:39.960 --> 00:21:43.360
okay, available to you is the Prosper Daily Plan.

314
00:21:43.360 --> 00:21:47.360
You can download it and it's under files

315
00:21:47.360 --> 00:21:50.000
and you can just download it and do it every day.

316
00:21:50.000 --> 00:21:52.560
And one of the things that I do

317
00:21:52.560 --> 00:21:56.800
is I have my will do's

318
00:21:56.800 --> 00:22:01.640
and I break that into 20 minute chunks.

319
00:22:01.640 --> 00:22:05.480
And so again, it's just having lots of small parts.

320
00:22:05.480 --> 00:22:07.800
And if you have that done,

321
00:22:07.800 --> 00:22:10.960
you can always jump in without being lost.

322
00:22:10.960 --> 00:22:13.120
You got 20 minutes before the kids got home,

323
00:22:13.120 --> 00:22:14.840
you got 20 minutes before that,

324
00:22:14.840 --> 00:22:18.240
and you can get major chunks done toward,

325
00:22:18.240 --> 00:22:19.960
so you're stacking basically.

326
00:22:19.960 --> 00:22:22.280
If you've got a goal of writing an email,

327
00:22:23.000 --> 00:22:25.280
one 20 minute chunk might be write the title.

328
00:22:25.280 --> 00:22:27.480
One 20 minute chunk might be make an outline.

329
00:22:27.480 --> 00:22:31.560
One 20 minute chunk might be write it or edit it.

330
00:22:31.560 --> 00:22:33.200
When you've got it broken down that way,

331
00:22:33.200 --> 00:22:34.840
and it's true, what ends up happening

332
00:22:34.840 --> 00:22:36.320
is one flows into the other

333
00:22:36.320 --> 00:22:38.120
and you end up doing the whole thing.

334
00:22:38.120 --> 00:22:40.660
But when your brain sees, oh, I can do that.

335
00:22:40.660 --> 00:22:42.600
And for you, it might be, like he said,

336
00:22:42.600 --> 00:22:43.920
it might be three minute chunks,

337
00:22:43.920 --> 00:22:45.040
it might be five minute chunks,

338
00:22:45.040 --> 00:22:46.900
whatever works for your brain.

339
00:22:46.900 --> 00:22:49.760
But when you chunk activities like that,

340
00:22:49.760 --> 00:22:51.440
you're more likely to go all the way

341
00:22:51.440 --> 00:22:54.240
because it's not intimidating and overbearing.

342
00:22:54.240 --> 00:22:56.120
You don't get stuck.

343
00:22:57.160 --> 00:22:58.000
Yeah.

344
00:22:58.000 --> 00:22:58.820
Awesome.

345
00:22:58.820 --> 00:23:02.240
Well, we are at the top of the hour.

346
00:23:02.240 --> 00:23:07.240
Do you ladies have any questions or comments or,

347
00:23:07.800 --> 00:23:10.980
okay, her brain is happy thinking about that.

348
00:23:12.120 --> 00:23:13.480
Yeah, I love it.

349
00:23:13.480 --> 00:23:15.640
Just think in small steps, you guys.

350
00:23:17.760 --> 00:23:19.960
I have a comment real quick.

351
00:23:19.960 --> 00:23:21.880
And it's just like this reminder

352
00:23:21.880 --> 00:23:25.200
that if I could write and create content,

353
00:23:25.200 --> 00:23:26.640
so much content, that's my problem,

354
00:23:26.640 --> 00:23:28.480
is I make my emails too long.

355
00:23:28.480 --> 00:23:30.200
And so I'm like, and I think that's why

356
00:23:30.200 --> 00:23:31.920
I would love a copywriter down the road

357
00:23:31.920 --> 00:23:34.120
to just take my content and turn it into,

358
00:23:34.120 --> 00:23:35.760
like if I could create 15 emails

359
00:23:35.760 --> 00:23:38.600
out of the same content that I'm trying to cram

360
00:23:38.600 --> 00:23:41.120
and be making contact with people

361
00:23:41.120 --> 00:23:43.080
in a much more effective way.

362
00:23:43.080 --> 00:23:46.240
I know a really good copywriter for you, Katie.

363
00:23:46.400 --> 00:23:49.400
I'm kidding there, it's in the plan.

364
00:23:53.600 --> 00:23:54.720
Yeah, that's great.

365
00:23:54.720 --> 00:23:55.560
That's great.

366
00:23:55.560 --> 00:23:56.400
Absolutely.

367
00:23:56.400 --> 00:23:58.960
And that's very true.

368
00:23:58.960 --> 00:24:02.040
That is another principle that you just brought forth, Kate.

369
00:24:02.040 --> 00:24:05.560
And that is the principle of repurposing.

370
00:24:05.560 --> 00:24:10.360
And so many years ago, I don't know, 20, 30 years ago,

371
00:24:10.360 --> 00:24:13.320
I read an article by,

372
00:24:13.320 --> 00:24:15.960
he was the president of the homeschool legal defense.

373
00:24:16.760 --> 00:24:18.320
When I was homeschooling

374
00:24:18.320 --> 00:24:23.320
and he had very progressive multiple sclerosis.

375
00:24:23.920 --> 00:24:27.200
And so he knew his time on the planet

376
00:24:27.200 --> 00:24:28.880
and ability to do was short,

377
00:24:28.880 --> 00:24:31.480
which made him think very differently.

378
00:24:31.480 --> 00:24:34.280
And so one of the ways that he thought differently,

379
00:24:34.280 --> 00:24:36.080
that all of us should think differently.

380
00:24:36.080 --> 00:24:39.280
And that never left me is he said,

381
00:24:39.280 --> 00:24:42.440
I never write or create something

382
00:24:42.440 --> 00:24:45.840
that can only be used once.

383
00:24:46.600 --> 00:24:50.440
And so this brings the principle of repurposing.

384
00:24:50.440 --> 00:24:53.840
And so for everything that you write,

385
00:24:53.840 --> 00:24:56.760
that email can also be a text.

386
00:24:56.760 --> 00:24:59.920
It can also be a compilation of emails.

387
00:25:00.000 --> 00:25:02.340
to an e-book, it can also be a video,

388
00:25:02.340 --> 00:25:04.780
it can also be read as an audio,

389
00:25:04.780 --> 00:25:07.940
it can also become an article on LinkedIn,

390
00:25:07.940 --> 00:25:11.180
it can also become a post, multiple posts.

391
00:25:11.180 --> 00:25:15.220
So everything you create can be used

392
00:25:15.220 --> 00:25:17.740
and repurposed in many ways.

393
00:25:17.740 --> 00:25:22.140
And that's another subject that we could do on another time,

394
00:25:22.140 --> 00:25:23.780
but you're absolutely right.

395
00:25:23.780 --> 00:25:27.420
Always have a folder and keep everything that you write

396
00:25:27.420 --> 00:25:29.300
and you can come back to it

397
00:25:29.300 --> 00:25:32.620
and it can be broken up in many ways.

398
00:25:32.620 --> 00:25:34.260
And this is very helpful.

399
00:25:34.260 --> 00:25:38.860
The other tip that Ugo has helped me with a lot

400
00:25:38.860 --> 00:25:42.540
is stories are the most powerful way of communicating.

401
00:25:42.540 --> 00:25:45.100
Jesus always used stories.

402
00:25:45.100 --> 00:25:48.420
And something to keep your brain from freezing up

403
00:25:48.420 --> 00:25:51.580
is to start a list of all the possible stories,

404
00:25:51.580 --> 00:25:53.180
everything that comes to you

405
00:25:53.180 --> 00:25:54.460
where you just get in the habit,

406
00:25:54.460 --> 00:25:56.980
oh, that'd be a great story, that'd be a great story.

407
00:25:56.980 --> 00:25:59.700
And you just keep a list of stories.

408
00:25:59.700 --> 00:26:02.580
So at the time that you go to write,

409
00:26:02.580 --> 00:26:04.620
you could look down that list and say,

410
00:26:04.620 --> 00:26:07.420
oh, what story might work?

411
00:26:07.420 --> 00:26:09.780
You could do the same thing with a list of titles

412
00:26:09.780 --> 00:26:11.500
or a list of topics.

413
00:26:11.500 --> 00:26:14.740
Just every idea, oh, that'd be a topic, that'd be a topic.

414
00:26:14.740 --> 00:26:16.060
And just have this massive,

415
00:26:16.060 --> 00:26:18.480
it gives your brain this feeling of abundance

416
00:26:18.480 --> 00:26:22.140
to choose from instead of looking at scarcity

417
00:26:22.140 --> 00:26:24.040
and lack of a blank page.

418
00:26:24.040 --> 00:26:25.980
Like, ah, what do I write about?

419
00:26:25.980 --> 00:26:27.940
What story do I tell?

420
00:26:27.940 --> 00:26:29.860
Having a list that you could look at

421
00:26:29.860 --> 00:26:32.500
to kind of start the juices

422
00:26:32.500 --> 00:26:36.500
is also a powerful strategy that I've used.

423
00:26:37.860 --> 00:26:40.180
Any closing thoughts, Ugo?

424
00:26:40.180 --> 00:26:41.020
And we'll wrap it up.

425
00:26:41.020 --> 00:26:41.980
Yeah, no, exactly.

426
00:26:41.980 --> 00:26:43.300
I think exactly the same.

427
00:26:43.300 --> 00:26:44.420
I would just add,

428
00:26:45.300 --> 00:26:49.020
write down the stories that you might have.

429
00:26:49.020 --> 00:26:49.860
And at the same time,

430
00:26:49.860 --> 00:26:52.140
write down also the ideas that you might have

431
00:26:53.060 --> 00:26:54.660
while during the day.

432
00:26:54.700 --> 00:26:59.020
Because sometimes you might have very breakthrough ideas

433
00:26:59.020 --> 00:27:00.900
that can really change your business,

434
00:27:00.900 --> 00:27:05.140
your relationships, your faith, your health, whatever.

435
00:27:05.140 --> 00:27:07.500
But sometimes you said, oh, this is an amazing idea.

436
00:27:07.500 --> 00:27:09.780
Then during the day you forget about it

437
00:27:09.780 --> 00:27:11.860
or you don't remember the exact details.

438
00:27:11.860 --> 00:27:13.420
So that's very important.

439
00:27:13.420 --> 00:27:15.540
That's very important because if you don't have,

440
00:27:15.540 --> 00:27:17.180
when you have these ideas,

441
00:27:17.180 --> 00:27:18.980
write them down somewhere, wherever it is,

442
00:27:18.980 --> 00:27:22.200
because this way you can remember them.

443
00:27:22.200 --> 00:27:23.780
Yeah, that's very important.

444
00:27:23.780 --> 00:27:25.540
And nowadays that's so easy.

445
00:27:25.540 --> 00:27:27.580
I mean, I'll use Siri

446
00:27:27.580 --> 00:27:29.660
and have her make a note right there on the spot,

447
00:27:29.660 --> 00:27:32.020
just however you can get it down

448
00:27:32.020 --> 00:27:35.180
because the ideas do disappear.

449
00:27:35.180 --> 00:27:39.420
Well, Ugo, thank you again for your generosity of your time.

450
00:27:39.420 --> 00:27:41.940
If you guys send some love to Ugo,

451
00:27:41.940 --> 00:27:44.900
if you appreciate him showing up and adding this value,

452
00:27:44.900 --> 00:27:47.940
if you've enjoyed these office hours,

453
00:27:49.820 --> 00:27:51.220
let us know.

454
00:27:51.220 --> 00:27:53.740
If you have any questions or comments

455
00:27:54.580 --> 00:27:55.620
that we didn't address

456
00:27:55.620 --> 00:28:00.620
or anything you want us to think about, let us know.

457
00:28:00.700 --> 00:28:05.620
And from that, I think we're just going to sign off.

458
00:28:05.620 --> 00:28:08.180
Have an amazing blessed day.

459
00:28:08.180 --> 00:28:12.660
Thank you so much for taking time to be with us.

460
00:28:13.940 --> 00:28:14.860
Blessings to you.

461
00:28:14.860 --> 00:28:16.380
Thank you.

462
00:28:16.380 --> 00:28:17.220
Thank you.