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Okay.

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All right, I'm excited to jump in and I haven't watched everyone's homework because I know

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some people got it in today.

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I think Monica's was the last one.

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I know Walt had posted one, I haven't seen his yet, but I got through most of yours and

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it was just really good to hear about what you guys have been processing.

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You know, my favorite thing is the surprises, right?

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Like oh, this wasn't even on my radar and then as I was talking to the Lord, like this

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was highlighted and I don't even know what that means yet, but I feel like I can lean

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into it and continue to have that conversation and get clarity.

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And so I love that because that's, I have walked through that.

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I continue to walk through that when we take the time to write the vision down, start to

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have conversations with the Lord and just take it step by step.

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And that's what I hope there's been this peaceful pace to what we're doing.

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Sometimes it might feel oversimplified, but I feel like, you know, we can tend to get

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overwhelmed by a 10 year vision because we're kind of stuck in that future and we have a

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hard time bringing that future into the present.

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And that's what this has been set up to do is to start bringing what's in the future

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into the present kind of bite by bite.

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And that's what we're going to be talking more about today.

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So just a quick recap from yesterday, we said, you know, guys, we are going to start taking

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action.

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We need to make a decision.

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We talked about all the things we could be doing, but what should, what's the next right

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thing for us?

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And we wanted to give you guys the gift of focus by saying, let's see if we can categorize

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it into one of three categories.

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So there was the build my tribe.

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You know, that's really what we've been doing.

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Some of you for the last year, some of you for at least the last eight weeks with us,

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it's about building your channels, casting that net.

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And the good news is that if you're in that mode where you're like, hey, I need to build

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my tribe, we have tons of resources in our library, like step-by-step teaching of how

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to do that.

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We can definitely, don't let that hold you back from asking questions, you know, during

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this time, like in this advancement group, like it doesn't mean that we're beyond that.

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But if you, if you are kind of starting from scratch, they're like, hey, I need to revisit

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that.

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I would encourage you to take time to go into the kingdom messenger library and watch some

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of those teachings again.

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Also I'll always want to remind you, and Kathy had made mention of this yesterday that

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she did this, is she utilized a tech support call to help her optimize and get her first

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TikTok episode out.

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So well done, Kathy.

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So again, those, your tech calls can be used for that as well.

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I don't want you to think, well, because we've done the eight week intensive or because we've

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done a year membership on that, that we can't still go there.

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It's not too basic, but we won't be teaching to that.

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If that makes sense in these times, we're kind of going to be talking about the next

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two levels.

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So the second level is build my list.

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So you can think about this in a way of like building my tribe is kind of an invitation

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to come follow me, come follow my channels.

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Building your email list is more of a come subscribe to me.

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It's a little bit of a deeper commitment, deeper level.

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The currency is their email address, but that gives you ownership of that communication

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line, if you will, moving forward.

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So that if something were to ever happen on your channel, something gets shut down

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or hacked, you still have contact with your list.

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So it's, even though it's mostly a freebie type something, it's a really, it's a good

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thing to invest in as far as your time and your energy putting that together, because

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trust me, it's so much nicer to have the ownership of that list moving forward than just relying

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on your social media followership.

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And then the third level is build my product.

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And that is an invitation like come work with me.

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That might be a course, it could be a mentorship program, it could be a book, it could be merchandise.

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Some of you guys are talking about, I want to do journals or I want to do clothing pieces

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and stuff like that.

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But it's more of a, just another deeper level.

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And so those are the three categories that we said, try to take all this vision as you're

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thinking through your next step.

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What is the category that the next step kind of fits into?

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And today, no matter what step you chose of like, hey, I'm focusing on building my

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tribe or I'm going to be focusing on building my list, or I'm going to be focusing on building

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my product.

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We want to talk about a core building block that I really feel is for any of those kind

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of categories that you're in.

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This is a core building block for moving forward when you're thinking about growing something

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and scaling something.

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And that is having a landing page for people to take action on.

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And this is for something that you build that makes it easy for people to take the

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next step with you.

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You guys have probably, you might have built landing pages before.

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You definitely probably have seen them before.

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This is kind of another, like the next piece of the funnel, if you will.

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We're going to be talking a lot about funnels this month, and we'll be breaking it down

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for you.

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before we jump into the conversation today,

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do not worry at all about the tech.

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This is all about the content.

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So don't worry about how am I going,

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what tool do I need to use to build my landing page?

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Can this be a part of my website?

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Can I use what I'm already doing?

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That's not even a relevant conversation today.

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I'll tell you why at the end.

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But this is just about, as we're talking about this,

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I want you to be thinking through the content

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for your landing page.

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Now, all a landing page is, if you don't know what that is,

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it's a single webpage with a single call to action.

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So this is not, hey, I'm Monica,

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and here's the five things that I can offer you.

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Though there might be five things that you can offer them.

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This is for one single call to action.

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This is for download this free PDF,

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download the first chapter of my book.

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It could be for buying a product,

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but it needs to be a single call to action.

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You want to make it very easy for people

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to make that next step with you.

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And what's not easy is when there is multiple choice.

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We've talked about this when we were building

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our social media channels and we were working

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with short form content,

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like people's attention spans are short.

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And the more work you make for them,

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the more easy it is for distraction and noise

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to kind of get between you and them

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and them taking that next step with you.

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So what a landing page is not is it's not a website.

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It's not like multiple pages.

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It's a single webpage.

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It doesn't have to be even connected to your website.

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Now, websites are not bad,

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but we've worked with a lot of business clients

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over the year and the best way,

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I don't really have ministry language for this.

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So excuse me while I use business language.

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I know you guys are big people and it won't offend you.

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Your website is your showroom.

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It's where people can come and browse

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and kind of see all the things

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that are connected with Tamara.

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But a webpage, a single webpage,

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landing page is your salesperson.

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So think about this.

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I'm shopping for a couch and I walk into a showroom

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and I just browse.

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No one really talks to me.

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Someone might say, hey, welcome to our store.

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If you need anything, just I'm over here in the corner.

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I'm over here in the about me section,

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over here in the contact me page.

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If you need anything, just let me know.

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And you're just browsing, right?

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Versus you walk into a store and someone comes up and says,

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hi, my name is Lindsey.

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I'm gonna give you a tour of our couches here today

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because you're here to buy a couch, not a dining room set.

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There's a little bit of a,

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and I'm gonna show you a tour of our couches

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and I'm gonna walk with you based on your budget.

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And I'm going to help you decide

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like here's some options for you, right?

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Am I more likely to make a purchase

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if someone is walking with me, a salesperson,

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not a pushy person, but just someone who's like,

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hey, asking a few questions, helping me identify,

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okay, what problem can I help you solve?

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Oh, you're here for a couch.

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Okay, this is your budget.

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Okay, this section of the store,

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here's some options for you, right?

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Versus go ahead and browse.

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So it's the same with like websites.

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People build these amazingly complex websites

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that are beautiful.

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There's video, there's graphics, there's buttons,

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there's copy, and they just expect people

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to find their way and navigate.

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And that is asking too much of people.

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Not because people are dumb, but because people are busy.

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Versus landing on a landing page,

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that's why it's called a landing page.

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And there's some simple copy that helps them self-identify,

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feel like, wow, this is for me.

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This could really help me, this product,

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this download, this service.

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And oh, what's the next step I need to take?

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Oh, okay, there it is.

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Easy, done, yes, sign me up.

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It's a completely different experience.

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So you might be thinking, but Lindsey,

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I just have a book, or Lindsey,

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I might just be thinking of writing a book,

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or Lindsey, I'm just working on building my tribe.

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I want us to take this exercise this week

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of writing copy for a landing page,

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and we can talk about what that looks like

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for your specific situation,

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because I believe this is another gift of focus.

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And I'm gonna give you guys a framework

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for how to write that copy.

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It's not my framework, it's a framework by a guy.

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Now, if you've been with us for a while,

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you might have heard me mention this before,

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we've walked through this, but a guy named Ray Edwards,

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and he wrote a book called How to Write Copy That Sells.

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Now, this is a secular book.

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Ray works with a lot of secular organizations and companies,

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but Ray is a kingdom guy.

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He's got an amazing testimony,

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and I've been in marketing for a long time,

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and this was probably like,

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forget any college course I ever took,

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this was probably one of the best resources

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that has helped me the most when it comes to marketing

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and writing copy that connects with people,

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because what people tend to do with their marketing copy.

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if they just tend to be descriptive,

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like they just describe what it is

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and they fail to make the connection for their who

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of how their product can serve their who.

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They don't do the heavy lifting.

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They kind of expect their who to be like,

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it's like, hey, here's a couch.

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Do you want it?

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Versus like telling the story of why a couch

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can help you solve the problems

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that you have for your home, right?

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It's just, it's a different experience.

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I hate to use that example.

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I know that a couch,

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we're offering something much more valuable than a couch,

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but it kind of hits the nail on the head, right?

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Like think about some of the purchasing decisions

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that you've made.

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Think about, I don't know if many of you,

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many of you maybe have not,

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but like some of the Instagram purchases

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you might've made, right?

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Like those, some of those Instagram ads are amazing

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because they're not just presenting

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like here's a pair of earrings.

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Like they're telling a story about the earrings

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and like making you visualize the earrings on your ears

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and how that would just be so amazing

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if you could have those earrings, right?

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It's the same thing.

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What I love about kingdom marketing is that again,

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we are not catering to the orphan spirit.

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So therefore we're not manipulating

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and we're not presenting any kind of fear-based tactics.

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Like think about just worldly marketing,

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fear of missing out, right?

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There's all these tactics that are used

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to kind of speak to the orphan spirit and pull that hook.

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We're not doing that.

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We're setting people free.

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So we don't have to worry about convincing anyone

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of anything, persuading anyone of anything.

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But what I like to do,

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how I like to think about this is, you know,

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is doing the heavy lifting for our who.

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Because they have busy lives.

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A lot of them, we have things

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that are helping them solve the problems

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that they're carrying in their heads and their hearts.

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And carrying problems in your head

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and your heart is exhausting.

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A lot of people are just exhausted.

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They're busy, they're exhausted.

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I know Bridget has mentioned this several times,

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you know, her who being young parents,

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the reason Bridget's deciding to get on TikTok

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is not because Bridget loves TikTok,

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but because that's where her who are scrolling,

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sometimes just to escape the reality of the busyness

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and craziness of parenthood.

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And she wants to bring them kingdom solution,

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a breath of fresh air, some hope, you know?

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And it's that way for all of us.

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So as we're talking through this framework for copy,

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think about it in those terms

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and filter it through that lens, okay?

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So again, this is something that is,

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I've had to filter a little bit

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because of from a kingdom perspective,

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meaning like I'm not utilizing this

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to sell a couch or a box of Cheerios.

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I'm utilizing this first to help me get clear on my message,

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not like what my message is,

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but how my message connects with my who,

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how my message is serving my who.

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So this is just a net,

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this is like a next step for you guys

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when we're talking about going deeper with serving our who.

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That clarity of message never,

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that exercise kind of never ends.

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We just go deeper with it, if that makes sense.

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So let's talk about this.

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So Ray uses the acronym PASTOR,

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which I think is fun.

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Because again, Ray's a kingdom guy, but he's covert.

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Works with a lot of different businesses,

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but he uses the acronym PASTOR.

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So we're gonna walk through this framework.

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Now we'll have notes for you guys afterwards.

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So you guys can take notes as things connect,

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but don't worry about getting every single description down

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because we'll share with you guys a framework.

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We're gonna give you guys like a Google Doc template.

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We'll drop that in the Facebook group

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and in the Kingdom Messenger website after our call.

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I'm not gonna do it now

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because people will be distracted clicking on the link,

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trying to find the link, trying to get the link to load.

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So I've learned we're not doing that until the very end.

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But again, don't worry about the tech.

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Like I think we all can use a Google Doc

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and that will have the framework for you guys

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just to help you work through this over the next week.

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So P is for person, problem, and pain.

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So when we think about this section of P,

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this is typically what's on the top of the landing page.

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It's usually in the form of a headline

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or like a single sentence or two, or maybe two sentences.

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It's not very long.

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But what you're doing in this section

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is you're identifying the person that you're writing to.

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You're like just calling out the person.

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Like, hey, young parent, like, hey girl,

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like if it's millennial,

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like something that would just identify,

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hey creative, you're just calling the person out.

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So they know immediately like this is for them.

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And then you're gonna talk a little bit about the problem

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that your message, your service, your product,

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your resource helps solve.

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And you're gonna talk about the pain

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that that person is probably experiencing

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while they're carrying that problem.

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So you're gonna address the person,

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you're gonna call out the problem,

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and you're gonna call out the pain.

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That's kind of just like the first section of the framework.

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Now, as you guys are working on this this week, don't even worry about, should this be a headline, should this be a subheader, and if you don't even know what those things are, don't even worry about it.

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Just write a paragraph, write a sentence or two. It doesn't have to be long. Don't write more than a paragraph. So try to be concise in that it's at least a paragraph, but just try to call them out, call out the problem, call out the pain.

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And then A is for amplify, and you kind of want to amplify both the pain and the aspiration that they have, like the solution to the pain, meaning you kind of want to stress the consequences of what does life look like if this problem that they're carrying goes unsolved.

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So like for posture, talking about anxiety, like what does life look like if you just continue to live with anxiety? So you're just kind of amplifying that a little bit, but you're also amplifying what does life look like if this problem is solved?

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So you're kind of, it's really like what hangs in the balance at this fork in the road? If you do nothing, if nothing happens, what does life continue to look like if you do, if you kind of work with me or connect with this resource or like, you know, what can life look like? And you're just kind of describing that for them, right?

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Then you're going to go to S, which is the story. You're going to share a story. This is testimony time, guys. And not like a testimony, like, you know, Monica being like, hey, I worked with Lindsay and it was great. This is just about sharing like maybe your testimony. Share your story of how that problem was solved with the solution that you're offering.

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So for Ashley, you know, she could share a little bit about this was what my life was like before I discovered this promise of rest. So she's, the solution that she's offering people big picture is walking in a lifestyle of rest. I'm paraphrasing, of course, Ashley might not be the language you use, right?

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But she's just saying, because what this is doing is it's, it's not about being like, I'm an expert, like, we'll get to that. Or like, you know, it's just about identifying, like, I know where what you're dealing with. I know, because that was my story, too.

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So it's building this relational bridge. Remember, we talked about this when we're doing our social media content. I'm like, don't don't talk theory and don't make generalizations. Share your story and let people identify with that, like self-identify, right? So you're going to be talking about like, hey, here's the problem with anxiety going unchecked in your life. How do I know that? Well, that was my story.

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And I discovered the promise of peace. And so you're just sharing, you're just kind of highlighting that solution. Now, if it's not your solution, there might have been, there might have been many branches to your story, but you're just highlighting the thing that you're offering people, right?

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So like, I'm not getting into like, oh, and then I did like natural health and like, oh, then I did this, like, I'm just sharing with you kind of the gateway of what like my breakthrough and what I'm offering. Then you're going to talk about the T, which is transformation and testimony. And that's where you can start sharing other people's stories, if you have them, if you have some social proof.

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So for some of you guys, this could look like some snapshots of comments from your social media accounts. People saying like, oh my gosh, that was so helpful. Or that story that you shared really changed my perspective on this. Like some of you guys who have worked with, you know, you have service-based businesses, you're mentoring people, it could be some of your students.

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You know, working with Ashley really changed my life and now I live in rest, right? So think about that. Some of you guys might be like, I don't have any social proof, but I guarantee you that if you've at least been running some stuff on your channels, you have some positive comments. We'll talk later about how you, you know, portray those to where you're not exposing people, you have permissions and all that stuff, but simple screenshots.

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You guys have probably seen this on like our Kingdom Messenger site. I, you know, I pull, we pull comments from like our challenges, right? Like here's some social proof. Then that was like before we had any students, because like our first challenge, we had never done it before, but we had what we, so let me explain this so it makes sense.

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So I had posture and I was teaching people. I was going to start teaching people how to do what I did, but I had never done that before. So I didn't have testimonials from students being like, Lindsay, help me launch my podcast. What I did have was I had comments from my posture podcast page. So what I did is I said, here's the impact that my podcast is making. Wouldn't you like to make this impact on me?

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too. So it was, it wasn't, it wasn't unethical. I wasn't taking posture, account stuff and saying,

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these are kingdom messengers. I was just speaking to the messenger saying, Hey, I know there's a

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message during in your, in your heart. That was my story too. And here's the impact that my podcast

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is making. And I think about what had happened, what would happen if I had never launched my

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podcast. So there's ways that you can get social proof that help you share your story, help,

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help you present your case, if you will, that you might not even have thought about because you're

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like, well, I haven't done this particular thing before. So you, but you might have made an impact

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in another way that could connect to what it is that you're doing. And we can talk more about that

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if you feel stuck or like, I'm not really sure I connect the dots on that. And then for, Oh,

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this is the offer. So this describes what it is that you're offering the resource, the free

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download, the service, the product. This is where you just talk. Now, how many times have

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you maybe landed on a website and they just started the offer. You can see how powerful

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it is. If you take some time to walk people a little bit, doesn't have to be super lengthy,

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but walk people a little bit through identifying with them. Hey, do you have this problem

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connecting with them? This was my story. Here's some people that I've helped.

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Would you like to connect with me by learning more about this offer? It's a, it's a way,

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I feel like it's a way more dignified way of sharing what it is that we have to offer people

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without being pushy salesy or manipulative, which is the world's way. That's why I really

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like this framework. And also it will help you get very super clear on what it is. And then for

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our, this is now where you make your call to action. This is the button that says, click here

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to buy or enter your email to download this free resource or sign up to schedule your free discovery

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call, whatever it is. But it is that it is at that point that you have now, when we're building out

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our landing page, we'll also talk about different ways that you can have that kind of incorporated

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throughout, because some people are willing to make a decision much quicker than others.

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So some people like, and this is, you know, for us, we were able to kind of monitor like activity

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on our website. And so we'll see like, you know, maybe 20% of people just needed to read the top

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page, top part of the page. And then they clicked on the button to take the next call to action.

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But some people wanted to read further and read further. So you don't have to worry about that

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right now, but we'll help you kind of build that out later on. But what does that ask look like?

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Like what is the thing that you want people to do? What is the next step? And can we make it

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very clear what the next step is? You'll be surprised at how convoluted sometimes we can

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make that because we're trying to, this is where, and I love how Ray puts it. He says, he notices

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that when it's time to make the call to action, this is where a lot of people take a step back,

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like the person making the offer. So if you're watching people on a stage and they're making an

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offer, people have a tendency to like make a step back because there's a lack of confidence

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or there's some intimidation of having to make that ask, even if they believe in what it is that

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they are offering. And so we'll talk about like, this will be a really good exercise for a lot of us.

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How we visually don't take a step back. We make the button big. We make it clear. We make the

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wording clear. Because you'll be surprised at how many people kind of take a step back even on their

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web pages and make like the call to action kind of small and insignificant because they don't want

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to be pushy. It doesn't really help people because by the time they've reached that point

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in your page, like they want to make the next step. And so just really quick, there's, so we start with

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like the person, the problem, the pain. The next section is we amplify. We amplify the problem. We

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just, we stress like, what does it look like if this problem goes unsolved? What does it look like

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if this problem does go solved? Kind of the pain, and I think Ray calls it like the paradise,

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like just paint a picture of like, what does it look like to live in solution? And then we talk

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about the story. This is your story. This is how you kind of just connect with them on a personal,

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like, hey, I know this not because of all the letters behind my name, though you may have that.

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And we can talk about where that we put that later. But this is just about like, this is where

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I was stuck. And this is how this solution that I now offer helped me get unstuck. The T is for

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transformation and testimony. That's where you so show social proof of other people that you've

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helped. The O is for the offer. Hey, this is all that it entails. And depending on how, like, if

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it's a big ticket offer, you'll spend a little bit more time on that versus if it's like a

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a freebie, right? If it's like a free download and everything in between.

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And then the R is a request for a response.

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So the reason I want to spend time on this this week and you guys just taking

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the time to write copy for each of those sections is because this

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we have found time and time again by starting with this exercise and not

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ending with this exercise, there's a lot of acceleration.

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So some people want to end with this.

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They want to have all the product buttoned up.

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They want to have everything done.

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And then they want to go make the copy for the marketing.

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And it's a much it's actually a harder thing to do.

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00:25:38.480 --> 00:25:40.040
Well, I shouldn't say it's a harder thing to do.

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I would say it's a longer process than starting to clarify this in your own head.

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Like, hey, if this product were done, how would we present this?

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Because it will actually help you finish or refine or clarify the actual thing

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that you're wanting to offer people by doing this exercise.

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Like we

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wrote our landing page for Kingdom Messenger before we had the session one,

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session two, session three, session four written out for Kingdom Messenger

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challenge, if we had started being like, OK, we're going to do this challenge.

427
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What are we going to talk about on day one?

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What are we going to talk about on day two?

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It would have been actually a much longer process for us.

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But we started writing out the landing page like, OK, we're like as if we're

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selling it tomorrow, like let's go ahead and build this page

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for the challenge. And we began to be able to pull things in like, oh, wow.

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Like the impact piece, like what I shared

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with you guys, like, hey, we didn't have social proof of like,

435
00:26:36.920 --> 00:26:39.000
here's a bunch of people we've helped launch your podcast.

436
00:26:39.200 --> 00:26:41.840
What we did have was social proof from my podcast.

437
00:26:42.040 --> 00:26:45.440
It actually built a lot of confidence in me because I was really struggling with,

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like, do I have what it takes to teach people what I've what I've done?

439
00:26:50.600 --> 00:26:53.720
Because there's a lot of gurus out there that have millions of downloads.

440
00:26:53.720 --> 00:26:56.800
Right. I had 20,000 followers, not millions of followers,

441
00:26:57.000 --> 00:26:59.840
but it was 20,000 more than someone who hadn't started.

442
00:27:00.040 --> 00:27:02.760
But I didn't like come to terms with that

443
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until I was writing the copy for my landing page.

444
00:27:05.640 --> 00:27:10.680
Like there was just something about that made it very real to me and also helped me

445
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push through the resistance of is this needed?

446
00:27:14.320 --> 00:27:16.160
Is it really solving a problem?

447
00:27:16.360 --> 00:27:18.600
What problem is it actually solving?

448
00:27:18.800 --> 00:27:23.600
Like these it was no longer just in my head or in a notion document.

449
00:27:23.800 --> 00:27:26.120
It became much more real of like, OK,

450
00:27:26.320 --> 00:27:31.160
if I was presenting this to someone like today, this is how I would talk about it.

451
00:27:31.360 --> 00:27:34.720
And a lot of you have amazing things that you're offering,

452
00:27:34.920 --> 00:27:38.320
but you've verbalized in different ways, whether it's your homework or your one

453
00:27:38.520 --> 00:27:44.080
on one calls, like I'm having a hard time explaining what it is that I offer or I'm

454
00:27:44.280 --> 00:27:49.720
having a hard time in a concise way explaining like my message.

455
00:27:49.920 --> 00:27:51.960
And so I believe that this

456
00:27:52.160 --> 00:27:54.560
this exercise will actually help you do that.

457
00:27:54.760 --> 00:28:00.000
It's not probably going to be easy, but it will be rewarding.

458
00:28:00.200 --> 00:28:03.000
There's going to be some resistance because it's going to force you.

459
00:28:03.200 --> 00:28:07.120
You're going to probably be asking like I'm not prophesying doom and gloom.

460
00:28:07.320 --> 00:28:08.560
I'm not.

461
00:28:08.760 --> 00:28:10.520
I just want to prepare your hearts.

462
00:28:10.520 --> 00:28:12.440
Like there might be some times where you're

463
00:28:12.440 --> 00:28:14.880
like, I just like want to throw this out the window.

464
00:28:14.880 --> 00:28:18.200
I'm only sharing that because that's like we had to kind of go through that process.

465
00:28:18.400 --> 00:28:21.720
But pushing past that resistance and like

466
00:28:21.920 --> 00:28:26.680
going through and like finishing this exercise, it's been one of the most

467
00:28:26.880 --> 00:28:29.160
clarifying things for me every single time.

468
00:28:29.360 --> 00:28:32.080
And what's great about this is like this

469
00:28:32.280 --> 00:28:37.320
is a principle that you can use for

470
00:28:37.520 --> 00:28:40.480
future offerings and future tiers of what you're doing.

471
00:28:40.680 --> 00:28:45.200
So like we now have a landing page for our freebie, our freebie for Kingdom

472
00:28:45.200 --> 00:28:50.280
Messengers, and we will in the work in the worksheet that we're giving you guys,

473
00:28:50.480 --> 00:28:54.360
there's links to like you can see like the Kingdom Messenger training.

474
00:28:54.560 --> 00:28:55.400
Like, let me just show you.

475
00:28:55.600 --> 00:29:00.160
I'll show I'll share my screen just to kind of show you a couple examples.

476
00:29:02.080 --> 00:29:05.600
Let me pull this up first, make sure I'm sharing the right screen.

477
00:29:08.600 --> 00:29:10.040
Hold on a second.

478
00:29:10.240 --> 00:29:12.280
Too many monitors.

479
00:29:15.480 --> 00:29:17.440
Again, I'm showing this with you,

480
00:29:17.440 --> 00:29:20.640
with the commitment from you that you're not going to worry about the tech.

481
00:29:20.840 --> 00:29:24.480
Don't worry about the tech, just focus on the content.

482
00:29:32.400 --> 00:29:33.960
I don't think I'm sharing the right thing.

483
00:29:34.160 --> 00:29:35.520
Hold on.

484
00:29:36.200 --> 00:29:38.600
There's too many screens open.

485
00:29:38.800 --> 00:29:41.200
Let me see if I do this.

486
00:29:45.200 --> 00:29:51.040
No, it's not letting me share it.

487
00:29:51.240 --> 00:29:54.040
OK, why is that?

488
00:29:57.920 --> 00:30:00.040
I'm going to put the link in the chat and you guys.

489
00:30:00.000 --> 00:30:03.360
If you're able to click on it, you can do that.

490
00:30:06.320 --> 00:30:09.680
So this is just the landing page for whatever reason I can't share the screen,

491
00:30:09.680 --> 00:30:13.040
but this is the landing page for our free training. It's not long,

492
00:30:14.160 --> 00:30:20.080
and it doesn't have everything in the pastor framework. Though we have everything in an

493
00:30:20.080 --> 00:30:25.120
ocean document for the pastor framework, as we build out the landing pages, we realized for a

494
00:30:25.120 --> 00:30:32.560
freebie, we didn't necessarily need every single thing. But we had the foundation of all those

495
00:30:32.560 --> 00:30:38.720
things clear in our minds, and we can pull those in and try various things. This is a pretty good

496
00:30:38.720 --> 00:30:43.920
performing page for us. It's free. We're asking people for an email address. Thousands of people

497
00:30:43.920 --> 00:30:48.240
have been on this page and have given us their email, so we don't really have to change it.

498
00:30:48.240 --> 00:30:52.480
But there's other things, especially where there's a price involved, where we might try

499
00:30:52.480 --> 00:30:56.960
a couple different versions of a page if it's not performing well, and we pull from that pastor

500
00:30:56.960 --> 00:31:02.160
framework and kind of put things together. But you can see on this page, it's got

501
00:31:04.880 --> 00:31:14.080
the social proof. It's got kind of what you can expect from what the solution is. It kind of

502
00:31:14.080 --> 00:31:18.880
spells it out. In this training, we share three big changes happening in social media. We share

503
00:31:18.880 --> 00:31:22.400
how your online tribe can change how you do ministry, and we share a step-by-step guide of

504
00:31:22.400 --> 00:31:27.200
how you can grow your audience on TikTok, YouTube, and Instagram. We have a very clear

505
00:31:27.840 --> 00:31:34.720
get instant access call to action. So you can see a few of those things on that.

506
00:31:34.720 --> 00:31:39.200
Another example is for when we did our tribe challenge. Some of you guys remember that.

507
00:31:42.080 --> 00:31:45.920
I don't know if you guys are going to be able to view this link. Let me drop it, and you can

508
00:31:46.560 --> 00:31:50.800
someone can tell me if just put a yes in the chat that I was able you're able to access it.

509
00:31:54.640 --> 00:31:58.720
Okay. You can get it? Okay. So this one is a little bit more of a longer page,

510
00:31:59.360 --> 00:32:04.080
and it's like we so we start from the beginning, starting with the problem. Like, well, first of

511
00:32:04.080 --> 00:32:07.680
all, we start with the person. Hey, online community leader. Because we were targeting

512
00:32:07.680 --> 00:32:11.840
specifically people who are leading online communities, and then we just asked a question

513
00:32:11.920 --> 00:32:16.560
that talked about the pain. Is tech overwhelm holding you back from growing your community?

514
00:32:16.560 --> 00:32:22.880
It's kind of the problem and the pain in one sentence. We did have a video, which you can do

515
00:32:22.880 --> 00:32:29.840
or you don't have to do, and then we talked about the amplification of, like, what kind of hangs in

516
00:32:29.840 --> 00:32:34.640
the balance if this continues to go unsolved? You know, without knowing the tech and tools,

517
00:32:34.640 --> 00:32:38.800
it's going to cost you, and then we talked about how it costs people. It wastes time.

518
00:32:38.800 --> 00:32:43.600
You get inaccurate analytics. You're not reaching people. You're missing revenue opportunities.

519
00:32:43.600 --> 00:32:48.880
You're losing traction. You're having decreased engagement and impact, and then we kind of went

520
00:32:48.880 --> 00:32:55.760
into what we could help you do, kind of amplifying the paradise, but also at the same time sharing

521
00:32:55.760 --> 00:32:59.600
what the system was. You can kind of see how things start to get combined even. You don't

522
00:32:59.600 --> 00:33:04.080
always have to have separate sections. So we're going to be sharing how you can avoid the most

523
00:33:04.080 --> 00:33:07.920
common tech pitfalls when building online community, how you can leverage technology

524
00:33:07.920 --> 00:33:12.320
to serve your vision rather than hold you back, and how you can take ownership of your content

525
00:33:12.320 --> 00:33:18.880
and community, and so that kind of shared, like, wow, how different would life be if I could avoid

526
00:33:18.880 --> 00:33:25.360
common pitfalls, if I could leverage technology to actually serve my vision versus it being the

527
00:33:25.360 --> 00:33:29.760
thing that's holding me back from doing the thing I want to do, and I can actually take ownership

528
00:33:29.760 --> 00:33:36.320
of my content community, and then we shared a little bit of our bio and kind of shared who we

529
00:33:36.320 --> 00:33:41.360
are. Some of this was also done in the video, so that kind of, you know, helps serve, and then we

530
00:33:41.360 --> 00:33:45.920
had some frequently asked questions. What we didn't have here is we didn't have social proof. You might

531
00:33:45.920 --> 00:33:49.600
notice that it's missing because this was kind of a first, this, when we did this, it was a little bit

532
00:33:49.600 --> 00:33:56.480
of a first time doing this. We have social proof now, but we just tried it, and it still works. So you

533
00:33:56.480 --> 00:34:02.640
might not always have every single piece, and that's okay. It doesn't mean that it won't perform well,

534
00:34:03.200 --> 00:34:08.960
but as much as you can go deep into that framework, it's helpful to be able to pull

535
00:34:08.960 --> 00:34:13.520
from those things, and we'll give you guys a few more examples in the worksheet that we give you

536
00:34:13.520 --> 00:34:21.040
from people other than us, but, okay, so go ahead and unmute yourself. Let me hear, are there, is there

537
00:34:21.040 --> 00:34:27.120
questions, is there feedback, is there resistance, is there confusion? I want to hear it all.

538
00:34:32.880 --> 00:34:33.840
Is it crystal clear?

539
00:34:37.520 --> 00:34:42.880
My first thought was it would just be a sheet of paper that they could download,

540
00:34:42.880 --> 00:34:50.239
for instance, telling them what their identity and crisis is, for instance, but it looks like

541
00:34:50.239 --> 00:34:55.520
you're offering them a whole lot more than that. Well, it can work for even, it can work for any

542
00:34:55.520 --> 00:34:59.840
level of resource. So, you know, this is about helping people.

543
00:35:00.000 --> 00:35:06.880
make a decision, like is this for me or is it not? And I have found, and so Marion, for you,

544
00:35:06.880 --> 00:35:12.320
it could be a sentence for each of those sections, like not a long drawn out thing,

545
00:35:12.320 --> 00:35:16.240
when you're like, hey, it's a, it's a PDF, it's identity statements or something like that.

546
00:35:16.880 --> 00:35:22.560
But it's a, it will be a much better performing landing page if you take the time to at least,

547
00:35:22.560 --> 00:35:28.320
versus just presenting it. Because again, so many people just describe it like here's,

548
00:35:28.320 --> 00:35:32.320
here's an identity, here's a sheet to help you like with your identity. And they don't take the

549
00:35:32.320 --> 00:35:38.000
time to connect their person with like why this is helpful and why it could be helpful to them.

550
00:35:38.000 --> 00:35:44.960
Okay. But again, this is, this framework is kind of like, it's a formula that can be used for any

551
00:35:44.960 --> 00:35:51.440
level of whatever you're offering. And depending on what you're offering will probably depend on

552
00:35:51.440 --> 00:35:55.280
how deep of a level you go with this formula, if that makes sense. So if you're doing like

553
00:35:55.920 --> 00:36:00.720
a $5,000 coaching offer, you're going to spend some time with each section,

554
00:36:00.720 --> 00:36:05.600
helping explain a little bit more. If you're doing a free download, it could be just a sentence for

555
00:36:05.600 --> 00:36:10.320
each of those sections. But you're using that framework to help kind of guide people into

556
00:36:10.320 --> 00:36:13.760
hitting the button to download or give their email to download, ideally.

557
00:36:16.320 --> 00:36:22.000
For some of you, you guys have books, I would encourage you like give away the first chapter

558
00:36:22.000 --> 00:36:27.280
or two or three chapters of your book, have a landing page for it. Have a landing page for your

559
00:36:27.280 --> 00:36:33.600
book. I'm trying to think of some other things that you guys are talking about challenges,

560
00:36:33.600 --> 00:36:43.360
obviously, that's something that could you could easily use this for. Amy, I see your hand.

561
00:36:44.080 --> 00:36:50.160
Well, what I was going to say, and this really hadn't occurred to me, but I feel like I'm very

562
00:36:50.160 --> 00:36:59.760
much in a season of writing right now. And yet, you know, still want to do post my daily content

563
00:36:59.760 --> 00:37:08.640
and, you know, minister within the comments and all that. But no matter, I mean, even if I am

564
00:37:08.640 --> 00:37:18.000
writing every day, it all proceeds out of a place of intimacy. And I mean, I just had the thought,

565
00:37:18.000 --> 00:37:24.160
I mean, like, I write devotionals every day, you know, because my, my pen, my heart is on the end

566
00:37:24.160 --> 00:37:33.600
of my pen. And but to cultivate intimacy, which is is like an on ramp to identity and all that

567
00:37:33.600 --> 00:37:39.760
would be a doable thing for me right now. And just in processing this through this.

568
00:37:41.440 --> 00:37:47.440
Yeah, this is as much an exercise for you as it is for serving your who because this is going to

569
00:37:47.440 --> 00:37:53.280
help you get clear with start connecting more dots of, I mean, you'll use this language in some

570
00:37:53.280 --> 00:37:57.760
of the episodes you guys do for your social media, I guarantee because you're going to like find

571
00:37:57.760 --> 00:38:02.880
connection points and language and phrases that you're going to find like, well, that really

572
00:38:02.880 --> 00:38:08.720
makes that thing clear. And you'll just use those over and over again. I mean, think of, think of

573
00:38:08.720 --> 00:38:12.720
things we've used for Kingdom Messengers, like leveraging the digital landscape to disciple

574
00:38:12.720 --> 00:38:18.240
nations, like that came from us, like taking the time to go through this framework. Like, what is

575
00:38:18.240 --> 00:38:22.960
it that we're actually like, offering people kind of it gave us some big picture language, it gave

576
00:38:22.960 --> 00:38:29.520
us some likes, smaller phrases that we use kind of every day. And so this will be something that you

577
00:38:29.520 --> 00:38:35.600
will probably even continue to revisit as you have different offerings, and things like that.

578
00:38:35.600 --> 00:38:42.480
Is that kind of what you're talking about, Amy? Yes. I mean, I just think that, you know, if I

579
00:38:42.720 --> 00:38:53.360
were to look at like some positive comments, that people desire to know how to connect with God

580
00:38:53.360 --> 00:39:01.600
intimately, but also how to pray and pray the word, which for me has been like, that's been the thing

581
00:39:01.600 --> 00:39:11.280
that's been the most transformative thing in my entire life. And, and people, and especially,

582
00:39:11.280 --> 00:39:17.280
you know, younger believers don't really even understand how to pray the word of God back to him.

583
00:39:18.720 --> 00:39:25.520
And be able to do, you know, I mean, like, that could be, I mean, I have no idea what format that

584
00:39:25.520 --> 00:39:30.400
would look like, what the, you know, offering, but I could offer them some, you know, devotional

585
00:39:30.400 --> 00:39:37.200
prayers, or, you know, how to say the word of God. Yeah, absolutely. You guys might find like,

586
00:39:37.200 --> 00:39:42.080
I love that point, Amy, like, because you've had feedback from building your tribe, and like, oh,

587
00:39:42.080 --> 00:39:46.560
these are things that people need, you have that clarity. Now that gives you ideas. Well, same with

588
00:39:46.560 --> 00:39:51.680
Marion. Now that gives you ideas for types of resources, like deeper dives beyond just short

589
00:39:51.680 --> 00:39:56.960
form content or YouTube videos, that can help bring people to a deeper place of where you're

590
00:39:56.960 --> 00:39:59.920
wanting to actually disciple them in something, not just.

591
00:40:00.000 --> 00:40:01.440
just to be informed about something,

592
00:40:01.440 --> 00:40:04.680
but actually start to be transformed by that something.

593
00:40:04.680 --> 00:40:08.440
Which sometimes takes more than just one episode, right?

594
00:40:08.440 --> 00:40:12.340
But like, oh, wow, like you do a short form episode

595
00:40:12.340 --> 00:40:15.440
about how, and that could be something

596
00:40:15.440 --> 00:40:17.820
that sits on your landing page, by the way,

597
00:40:17.820 --> 00:40:19.960
but you do like a 60 second or something

598
00:40:19.960 --> 00:40:22.680
about how praying the word, or it could be longer than that,

599
00:40:22.680 --> 00:40:24.600
but praying the word has changed your life.

600
00:40:24.600 --> 00:40:26.120
And oh, by the way, I have a free resource.

601
00:40:26.120 --> 00:40:27.920
If you're wondering how you do that,

602
00:40:27.920 --> 00:40:29.880
I mean, Graham did this with Crafted Prayer.

603
00:40:29.880 --> 00:40:33.080
Graham Cook, like he did a really short devotional,

604
00:40:33.080 --> 00:40:36.020
like really easy read on Crafted Prayer,

605
00:40:36.020 --> 00:40:36.860
because people were like,

606
00:40:36.860 --> 00:40:37.860
I don't know how to craft a prayer.

607
00:40:37.860 --> 00:40:39.880
I thought prayer was just spontaneous, right?

608
00:40:39.880 --> 00:40:42.640
And so he did a resource for people that wasn't very long,

609
00:40:42.640 --> 00:40:45.680
but like, here's my process for how I craft a prayer.

610
00:40:47.440 --> 00:40:48.360
Hey, Cindy.

611
00:40:51.800 --> 00:40:52.640
Hi.

612
00:40:53.960 --> 00:40:55.880
By the way, I'm so glad to be here

613
00:40:55.880 --> 00:40:58.640
because my internet's been out for four days.

614
00:40:58.640 --> 00:41:01.520
We had no power for two days and internet out for four days.

615
00:41:01.520 --> 00:41:03.200
So I'm so glad to be here.

616
00:41:03.200 --> 00:41:04.480
We're so glad you're here.

617
00:41:04.480 --> 00:41:05.880
I know, so thank you.

618
00:41:05.880 --> 00:41:09.480
And I came up with like,

619
00:41:10.760 --> 00:41:12.000
I haven't a hundred percent decided,

620
00:41:12.000 --> 00:41:13.680
but I have a one page, like Marianne,

621
00:41:13.680 --> 00:41:16.840
a one page freebie that I was going to do.

622
00:41:16.840 --> 00:41:18.700
But then I started thinking,

623
00:41:18.700 --> 00:41:21.960
because I'm just starting on TikTok

624
00:41:21.960 --> 00:41:24.320
and I missed the first half hour of this,

625
00:41:24.320 --> 00:41:27.120
you know, what you guys have been talking about,

626
00:41:27.120 --> 00:41:29.520
how do I let people know

627
00:41:31.360 --> 00:41:35.320
about this landing page if I'm on TikTok?

628
00:41:35.320 --> 00:41:40.320
Yeah, so you can do TikToks that highlight the resource.

629
00:41:41.720 --> 00:41:43.800
Oh, and mention it in the video?

630
00:41:43.800 --> 00:41:44.640
Yeah, you can mention it in the video.

631
00:41:44.640 --> 00:41:46.760
Okay, but there's no way to put it in a link, right?

632
00:41:46.760 --> 00:41:48.200
But you could type it out?

633
00:41:48.200 --> 00:41:51.600
It would be more like a link in bio type thing.

634
00:41:51.600 --> 00:41:53.740
Now, for some of you guys,

635
00:41:53.740 --> 00:41:55.720
like especially you guys that will start to do

636
00:41:55.720 --> 00:41:58.040
paid resources, like we'll talk about

637
00:41:58.040 --> 00:42:00.200
potentially doing some ads for that as well.

638
00:42:00.200 --> 00:42:01.400
But for Cindy, Marianne,

639
00:42:01.400 --> 00:42:03.200
anyone who's thinking about free resources,

640
00:42:03.200 --> 00:42:05.400
like this is where you can start

641
00:42:05.400 --> 00:42:07.840
utilizing that net that you've cast

642
00:42:07.840 --> 00:42:11.480
to bring people into a deeper connection point with you

643
00:42:11.480 --> 00:42:13.940
through like a resource or a deeper dive.

644
00:42:13.940 --> 00:42:17.000
And so, yeah, there's ways that you could utilize TikTok

645
00:42:17.000 --> 00:42:19.760
or any of the platforms that you're utilizing,

646
00:42:19.760 --> 00:42:23.840
but using episodes to help lead people to a resource.

647
00:42:23.840 --> 00:42:25.640
Yeah, you can do that.

648
00:42:26.480 --> 00:42:28.400
And then the other thing I was gonna ask

649
00:42:28.400 --> 00:42:30.200
is I don't know if you already talked about this

650
00:42:30.200 --> 00:42:34.560
in the first half, but I was thinking like the emails,

651
00:42:34.560 --> 00:42:38.040
you have to have an email carrier that receives emails,

652
00:42:38.040 --> 00:42:39.960
which I do because I put it in place

653
00:42:39.960 --> 00:42:43.800
for the online courses I was gonna create later.

654
00:42:43.800 --> 00:42:46.240
But anyways, I have a website

655
00:42:46.240 --> 00:42:49.940
that has the ability to receive email sources.

656
00:42:49.940 --> 00:42:53.540
So for people that don't have that right now and here,

657
00:42:53.580 --> 00:42:56.040
and this landing page that we're developing,

658
00:42:57.460 --> 00:43:00.020
is there some way you're setting it up

659
00:43:00.020 --> 00:43:03.300
for them to capture the emails from people when they sign up?

660
00:43:03.300 --> 00:43:04.700
We will talk all about that.

661
00:43:04.700 --> 00:43:06.540
So if you guys already have email,

662
00:43:06.540 --> 00:43:07.700
and I said at the beginning, Cindy,

663
00:43:07.700 --> 00:43:08.700
you probably didn't hear this,

664
00:43:08.700 --> 00:43:11.380
but don't even worry about the tech today,

665
00:43:11.380 --> 00:43:12.980
but the short answer is yes,

666
00:43:12.980 --> 00:43:14.900
we will help you guys get that set up.

667
00:43:14.900 --> 00:43:17.380
If you guys already have an email service you're using,

668
00:43:17.380 --> 00:43:18.580
you can use that.

669
00:43:18.580 --> 00:43:20.980
There's ways to embed that very easily.

670
00:43:20.980 --> 00:43:23.020
All these services have ways that make it very easy

671
00:43:23.460 --> 00:43:25.020
for you to connect it to whatever you're using

672
00:43:25.020 --> 00:43:26.480
to build your landing page.

673
00:43:26.480 --> 00:43:27.420
Yeah.

674
00:43:27.420 --> 00:43:29.460
So that's great that you already have that.

675
00:43:29.460 --> 00:43:32.660
And let me see if I can pull up an example,

676
00:43:34.460 --> 00:43:37.020
if I can share my screen.

677
00:43:37.020 --> 00:43:39.740
Because I did this with Posture.

678
00:43:39.740 --> 00:43:41.120
I had a free resource.

679
00:43:41.120 --> 00:43:44.660
It was a Who I Am PDF.

680
00:43:48.860 --> 00:43:50.300
Let me see if I can share.

681
00:43:53.860 --> 00:43:56.980
I think this will let me share it.

682
00:43:58.700 --> 00:43:59.780
Can you guys see that?

683
00:43:59.780 --> 00:44:02.660
Is it like the Instagram screen

684
00:44:02.660 --> 00:44:05.020
or is it like several screens?

685
00:44:05.020 --> 00:44:06.220
It's several.

686
00:44:06.220 --> 00:44:07.620
It's several, okay.

687
00:44:07.620 --> 00:44:09.820
That's what I was concerned about.

688
00:44:09.820 --> 00:44:13.920
But you could probably maximize the Instagram one.

689
00:44:13.920 --> 00:44:14.940
What about now?

690
00:44:15.940 --> 00:44:18.940
Yes, now I just see the Instagram.

691
00:44:18.940 --> 00:44:22.300
Okay, so I actually did a whole episode on,

692
00:44:22.300 --> 00:44:23.900
I think it's this one.

693
00:44:26.820 --> 00:44:31.820
Okay, I did a whole YouTube episode about identity,

694
00:44:33.020 --> 00:44:36.220
which became a real slash TikTok slash whatever,

695
00:44:36.220 --> 00:44:37.300
several clips, right?

696
00:44:37.300 --> 00:44:39.540
So this is one of the clips that we used.

697
00:44:39.540 --> 00:44:40.980
And then you can see right here,

698
00:44:40.980 --> 00:44:43.300
it just says link to Who I Am statements

699
00:44:43.300 --> 00:44:44.940
and scriptures and bio.

700
00:44:46.980 --> 00:44:49.140
And when you go to my solo account,

701
00:44:50.140 --> 00:44:53.260
I did make a landing page for it,

702
00:44:53.260 --> 00:44:55.420
but there's a Who I Am PDF

703
00:44:57.580 --> 00:44:59.980
and people can just pull out that resource.

704
00:45:00.000 --> 00:45:06.800
So if I was really smart, which I'm, I'm getting smarter by the day, I would make this, I would

705
00:45:06.800 --> 00:45:11.080
make this an email something so that I could capture people's emails, because this is actually

706
00:45:11.080 --> 00:45:17.400
a really popular resource I get asked time and time again for, because, um, the clip,

707
00:45:17.400 --> 00:45:19.560
let me stop sharing.

708
00:45:19.560 --> 00:45:24.760
The clip just talks about like, you are this, you are that, you are that.

709
00:45:24.760 --> 00:45:28.600
And people actually comment, Hey, can I get scripture references for this?

710
00:45:28.600 --> 00:45:29.600
Or Hey, is it?

711
00:45:29.600 --> 00:45:30.680
And I'm like, yeah.

712
00:45:30.680 --> 00:45:36.560
So I put it in the description, but then I also have, I have that kind of statement available,

713
00:45:36.560 --> 00:45:39.640
like statement meaning like, Hey, there's a link in the bio to the whom I am statement.

714
00:45:39.640 --> 00:45:43.040
So anytime somebody asks, I can just reply saying, yeah, link in the bio link in the

715
00:45:43.040 --> 00:45:45.000
bio link in the bio.

716
00:45:45.000 --> 00:45:51.420
And so that's a way Cindy that I've used an episode to highlight a free resource without

717
00:45:51.420 --> 00:45:54.800
it even feeling like promotional, like go check out my resource.

718
00:45:54.800 --> 00:45:55.800
You could do that.

719
00:45:55.800 --> 00:45:57.600
I don't, that's not bad to do one or two times.

720
00:45:57.600 --> 00:45:58.600
Right.

721
00:45:58.600 --> 00:46:03.680
But sometimes it's just sharing the piece of content and then in the description saying

722
00:46:03.680 --> 00:46:10.040
like full resource or full scripture statements or whatever link in bio.

723
00:46:10.040 --> 00:46:17.840
So if I don't have a certain amount of followers in Tik TOK, will it let me put a link in the

724
00:46:17.840 --> 00:46:18.840
bio?

725
00:46:18.840 --> 00:46:19.840
That's a good question.

726
00:46:19.840 --> 00:46:20.840
We've come across that glitch.

727
00:46:20.840 --> 00:46:25.720
So some people don't have that feature yet until they've hit a certain amount, which

728
00:46:25.720 --> 00:46:27.760
you can make a short link.

729
00:46:27.760 --> 00:46:31.040
You could, but again, don't worry about the tech.

730
00:46:31.040 --> 00:46:32.840
We'll help you figure out the tech.

731
00:46:32.840 --> 00:46:38.680
Just this is all about kind of writing the intro, if you will, the framework of the copy

732
00:46:38.680 --> 00:46:42.880
for how you would talk about this resource, how you would explain it.

733
00:46:42.880 --> 00:46:46.720
So people could actually want it, download it.

734
00:46:46.720 --> 00:46:47.720
Perfect.

735
00:46:47.720 --> 00:46:48.720
Yeah.

736
00:46:48.720 --> 00:46:52.280
And then we'll help you guys connect the dots of tech.

737
00:46:52.280 --> 00:46:53.480
Yeah.

738
00:46:53.480 --> 00:46:57.560
So if you're in a place, cause some of you have said, look, I really just need to focus

739
00:46:57.560 --> 00:46:59.240
on building my tribe.

740
00:46:59.240 --> 00:47:01.720
I need to do that before I think about a resource.

741
00:47:01.720 --> 00:47:02.720
Great.

742
00:47:02.720 --> 00:47:07.000
Do this framework for your message.

743
00:47:07.000 --> 00:47:11.120
Like do it for your channel.

744
00:47:11.120 --> 00:47:15.200
You'll be amazed by the clarity that will come if you just do that.

745
00:47:15.200 --> 00:47:18.680
So this, this act, no one's exempt from this exercise and that, well, I haven't gotten

746
00:47:18.680 --> 00:47:19.880
to a point where I made a resource.

747
00:47:19.880 --> 00:47:21.640
I'm not really interested in building a list.

748
00:47:21.640 --> 00:47:22.640
Great.

749
00:47:22.800 --> 00:47:25.600
I made a list earlier when I did the, who I am statement almost two years ago.

750
00:47:25.600 --> 00:47:29.560
I just wanted to do an episode because I felt like it was important for people who are learning

751
00:47:29.560 --> 00:47:35.400
to live in a posture of peace, that they understood what the Bible actually says about them.

752
00:47:35.400 --> 00:47:36.400
And I wanted to pull that out.

753
00:47:36.400 --> 00:47:38.840
So I did the episode for that.

754
00:47:38.840 --> 00:47:41.800
And now I'm like, I probably should have done a landing page for it.

755
00:47:41.800 --> 00:47:43.400
Again, that probably would have accelerated.

756
00:47:43.400 --> 00:47:47.000
I probably would have had a list of 10,000 to be quite honest with you.

757
00:47:47.000 --> 00:47:50.800
If I had two years ago started capturing emails, I just never did.

758
00:47:50.800 --> 00:47:53.040
Doesn't mean that it hasn't helped people.

759
00:47:53.040 --> 00:47:54.640
Doesn't mean that it's fallen short in any way.

760
00:47:54.640 --> 00:48:01.040
It just hasn't really accelerated my process of connecting with my, having my, my ownership

761
00:48:01.040 --> 00:48:06.840
of my list or, you know, because if I had 10,000 people on my posture email list, imagine

762
00:48:06.840 --> 00:48:10.800
the things that I could offer them still, right.

763
00:48:10.800 --> 00:48:11.800
Even free resources.

764
00:48:11.800 --> 00:48:14.600
If I was able to talk to them, I think my posture list is like less than a thousand

765
00:48:14.600 --> 00:48:18.920
because I just hadn't put an emphasis on that, but you guys get to learn from my mistakes.

766
00:48:18.920 --> 00:48:25.520
So any other feedback or questions, or I'm not really sure how this relates or here's

767
00:48:25.520 --> 00:48:33.960
what I'm doing, or I'm, or I'm confused about this part of the framework.

768
00:48:33.960 --> 00:48:40.960
I'm, I'm very excited about all the things I don't need to think about right now.

769
00:48:40.960 --> 00:48:45.480
Says the person who in their homework today listed five things that they need to take

770
00:48:45.480 --> 00:48:47.680
action on.

771
00:48:47.680 --> 00:48:49.640
Susie Marvin, I'm looking at you.

772
00:48:49.640 --> 00:48:50.640
I love it.

773
00:48:50.640 --> 00:48:52.480
Susie's like, I got to do Twitter.

774
00:48:52.480 --> 00:48:54.280
I got to set up my solo.

775
00:48:54.280 --> 00:48:57.600
And I also, I'm probably going to put it, put together a program, which I love.

776
00:48:57.600 --> 00:49:00.280
There's so many ideas, right?

777
00:49:00.280 --> 00:49:03.680
But do you feel like this would help you Susie going through this exercise?

778
00:49:03.680 --> 00:49:08.280
Oh, and just so you can know that might've sounded like it was in my list, but it was

779
00:49:08.280 --> 00:49:09.960
in my list of what I did.

780
00:49:09.960 --> 00:49:12.040
I did a solo.

781
00:49:12.040 --> 00:49:13.040
Solo is up.

782
00:49:13.040 --> 00:49:14.040
Solo is up.

783
00:49:14.040 --> 00:49:15.040
That's good.

784
00:49:15.600 --> 00:49:20.560
I just feel like that was, that was a huge thing and, and so exciting to see that your

785
00:49:20.560 --> 00:49:22.800
landing page is in the solo.

786
00:49:22.800 --> 00:49:23.800
Yes.

787
00:49:23.800 --> 00:49:26.960
I, so yeah, excited about that.

788
00:49:26.960 --> 00:49:32.840
No, I'm talking about, I don't need to think about the tech for what's next with this.

789
00:49:32.840 --> 00:49:36.080
This I'm doing just this part right now.

790
00:49:36.080 --> 00:49:37.080
Yes.

791
00:49:37.080 --> 00:49:40.480
Thank you Susie for reiterating that you do not have to worry about in the tech.

792
00:49:40.480 --> 00:49:45.080
We're going to help you build the landing page.

793
00:49:45.080 --> 00:49:49.880
Like as in, we're probably going to do it for you.

794
00:49:49.880 --> 00:49:54.160
So because we really want to free you guys up to focus on the content.

795
00:49:54.160 --> 00:49:58.000
Look at Carolina's like smiles, that's me.

796
00:49:58.000 --> 00:50:00.000
So that, so what we want you guys to focus on.

797
00:50:00.000 --> 00:50:02.100
as far as homework this week is, and again,

798
00:50:02.100 --> 00:50:04.400
I'll drop the template in both the Facebook group,

799
00:50:04.400 --> 00:50:05.240
I'll make it easy to find,

800
00:50:05.240 --> 00:50:07.640
Facebook group and the Kingdom Messenger Advancement,

801
00:50:07.640 --> 00:50:10.360
it'll be there, your account,

802
00:50:10.360 --> 00:50:14.120
but just focus on writing, you know,

803
00:50:14.120 --> 00:50:17.320
at least a sentence or two for each section,

804
00:50:17.320 --> 00:50:19.860
a paragraph, maybe no more than a paragraph,

805
00:50:20.720 --> 00:50:23.320
but don't let that boundary stop you, right?

806
00:50:23.320 --> 00:50:24.440
Like if you feel like you have more,

807
00:50:24.440 --> 00:50:26.120
like just get it out, get it on there,

808
00:50:26.120 --> 00:50:27.080
and then what we're gonna do

809
00:50:27.080 --> 00:50:29.400
is we're gonna help you format it.

810
00:50:29.400 --> 00:50:30.680
So I'm gonna help you pull out,

811
00:50:30.680 --> 00:50:32.120
like this would be a great headline,

812
00:50:32.120 --> 00:50:34.000
this is how I would format this for the page,

813
00:50:34.000 --> 00:50:36.120
this is where I would put this, this is where I put that,

814
00:50:36.120 --> 00:50:40.120
and we're gonna build the landing page for you guys, yeah.

815
00:50:41.320 --> 00:50:44.440
Well, I wanna thank you for bringing this up

816
00:50:44.440 --> 00:50:46.660
because I actually did not post my homework

817
00:50:46.660 --> 00:50:48.120
over the last week,

818
00:50:48.120 --> 00:50:50.120
because I've been so busy working on it.

819
00:50:50.120 --> 00:50:55.120
And so I'm setting up a webinar for the program,

820
00:50:57.240 --> 00:50:58.360
and so going through,

821
00:50:58.360 --> 00:51:00.240
and I finally, I'm almost done with that,

822
00:51:00.240 --> 00:51:02.200
it was like, oh, I'm done, it's like, oh, wait,

823
00:51:02.200 --> 00:51:03.880
I need to do this and this and this,

824
00:51:03.880 --> 00:51:06.200
and I completely forgot about the landing page.

825
00:51:06.200 --> 00:51:10.080
So you just reminded me that I had to do that,

826
00:51:10.080 --> 00:51:11.200
and I just had to show you

827
00:51:11.200 --> 00:51:13.440
because I bought Ray's book a few months ago,

828
00:51:13.440 --> 00:51:14.640
I haven't read it yet.

829
00:51:15.560 --> 00:51:16.560
Well, you might not even need to,

830
00:51:16.560 --> 00:51:17.600
because I just gave you the cliff note.

831
00:51:17.600 --> 00:51:18.440
Right, you just gave me the cliff note.

832
00:51:18.440 --> 00:51:20.120
No, it's really good, I would encourage you.

833
00:51:20.120 --> 00:51:21.320
It's actually a really easy read

834
00:51:21.320 --> 00:51:23.720
because he's a really good writer, go figure.

835
00:51:23.720 --> 00:51:25.160
I just have to get to it,

836
00:51:25.160 --> 00:51:27.640
but this really did remind me,

837
00:51:27.640 --> 00:51:30.880
yes, I absolutely do, because I want to start capturing.

838
00:51:30.880 --> 00:51:32.160
I mean, I think that's the key

839
00:51:32.160 --> 00:51:34.800
for all of what we're all doing,

840
00:51:34.800 --> 00:51:37.800
which are creating an email list and capturing names

841
00:51:37.800 --> 00:51:39.000
so that we can do stuff.

842
00:51:39.000 --> 00:51:41.840
So it doesn't have to be, as you pointed out,

843
00:51:41.840 --> 00:51:44.840
I think even a one page, whatever,

844
00:51:44.840 --> 00:51:48.360
just something so that we can interact with the audience

845
00:51:48.360 --> 00:51:52.280
and start to capture people who have an interest

846
00:51:52.280 --> 00:51:53.520
in what we're doing.

847
00:51:53.560 --> 00:51:57.200
And if you get the, so if you build this muscle,

848
00:51:57.200 --> 00:51:59.320
like as far as being able to take this framework,

849
00:51:59.320 --> 00:52:01.680
like this will serve you no matter what you're sharing,

850
00:52:01.680 --> 00:52:05.120
whether it's a challenge, a mentorship program, a course,

851
00:52:05.120 --> 00:52:07.480
like this works for all of those things.

852
00:52:07.480 --> 00:52:10.040
Now, it might be more robust

853
00:52:10.040 --> 00:52:11.840
than if you were just doing a free resource,

854
00:52:11.840 --> 00:52:14.160
but it is a muscle worth building.

855
00:52:14.160 --> 00:52:17.040
And copywriting is something that people kind of,

856
00:52:17.040 --> 00:52:19.440
like they think they do it or they don't,

857
00:52:19.440 --> 00:52:21.680
like, oh, I can write or I can't write,

858
00:52:21.680 --> 00:52:24.600
but I'm telling you like anyone can take this framework

859
00:52:24.600 --> 00:52:26.640
because you got it in here.

860
00:52:26.640 --> 00:52:29.680
It just helps you clarify it and kind of section it out.

861
00:52:29.680 --> 00:52:32.720
And you'll be amazed at your copywriting abilities

862
00:52:32.720 --> 00:52:33.560
as you do this.

863
00:52:33.560 --> 00:52:35.040
I feel like this is where a lot of people get stuck

864
00:52:35.040 --> 00:52:39.120
because they don't know how to talk about the robustness.

865
00:52:39.120 --> 00:52:42.320
Because what you guys offer is so large in many ways.

866
00:52:42.320 --> 00:52:44.760
We're talking about spiritual transformation, right?

867
00:52:44.760 --> 00:52:46.600
Like this is not a box of Cheerios.

868
00:52:46.600 --> 00:52:50.600
So it's sometimes difficult to put that all into words.

869
00:52:50.600 --> 00:52:53.200
And this has been a framework that has really helped me

870
00:52:53.200 --> 00:52:57.400
when it comes to those types of large ideas,

871
00:52:57.400 --> 00:53:00.240
whittle it into like a way that's actually

872
00:53:00.240 --> 00:53:03.120
makes it approachable for people, digestible for people

873
00:53:03.120 --> 00:53:06.480
and something that they can say yes to easily

874
00:53:06.480 --> 00:53:08.920
without a lot of confusion or getting distracted

875
00:53:08.920 --> 00:53:11.080
by all the noise that's like scrolling about them.

876
00:53:11.080 --> 00:53:12.840
Yeah, no, it's absolutely key.

877
00:53:12.840 --> 00:53:14.680
It's one of the reasons why I bought Ray's book

878
00:53:14.680 --> 00:53:15.520
in the first place.

879
00:53:15.520 --> 00:53:17.400
I actually have several books on copywriting,

880
00:53:17.720 --> 00:53:20.680
but I was impressed by Ray, so I got his book.

881
00:53:20.680 --> 00:53:22.880
But I think in terms of articulating,

882
00:53:22.880 --> 00:53:25.160
being able to effectively articulate

883
00:53:25.160 --> 00:53:27.920
what it is that we're offering, absolutely.

884
00:53:27.920 --> 00:53:32.080
So I totally agree with just the landing page

885
00:53:32.080 --> 00:53:34.680
because if you can get it that concise,

886
00:53:34.680 --> 00:53:39.160
just for that, it definitely helps to articulate

887
00:53:39.160 --> 00:53:41.080
what it is that we're trying to offer people.

888
00:53:41.080 --> 00:53:42.360
Yeah, that's great.

889
00:53:43.640 --> 00:53:44.680
I love that you got the book.

890
00:53:44.680 --> 00:53:45.520
That's so fun.

891
00:53:45.560 --> 00:53:47.240
That's so confirming.

892
00:53:47.240 --> 00:53:49.080
When you held it up, I went, wait a minute,

893
00:53:49.080 --> 00:53:49.960
I think I got that.

894
00:53:49.960 --> 00:53:51.480
So I had to go back to my Kindle and went,

895
00:53:51.480 --> 00:53:53.760
oh yeah, yeah, I just haven't read it yet.

896
00:53:53.760 --> 00:53:56.280
Yeah, it's really, it's a great, I mean, I recommend it

897
00:53:56.280 --> 00:53:58.600
if anybody wants to get it, it's on Amazon, I think.

898
00:53:58.600 --> 00:54:02.160
And it's just a really helpful kind of step-by-step guide

899
00:54:02.160 --> 00:54:05.160
for copywriting that you can utilize across the board

900
00:54:05.160 --> 00:54:06.520
for really anything you're offering.

901
00:54:06.520 --> 00:54:09.400
So is anyone feeling stuck?

902
00:54:09.400 --> 00:54:11.320
Like I don't want anyone leaving the call

903
00:54:11.320 --> 00:54:12.920
feeling like I can't do this homework

904
00:54:12.920 --> 00:54:14.240
because I don't know how it applies to me

905
00:54:14.240 --> 00:54:16.320
and what I'm wanting to do.

906
00:54:16.320 --> 00:54:19.280
I'm just going to kind of speak to that before that.

907
00:54:19.280 --> 00:54:21.840
I have had a sense, I think we all have a sense,

908
00:54:21.840 --> 00:54:24.840
I don't have an information shortage.

909
00:54:24.840 --> 00:54:28.600
I have got, and I have a nutrition consultant friend

910
00:54:28.600 --> 00:54:31.960
who said, we've got nutritional lacks, information lacks,

911
00:54:31.960 --> 00:54:36.720
and what he calls integrity lacks, just do it.

912
00:54:36.720 --> 00:54:39.400
And so I'm really appreciating this.

913
00:54:39.400 --> 00:54:43.360
We know just enough, but we just do it.

914
00:54:43.360 --> 00:54:47.520
And for me, I think all of us, I want to do it well.

915
00:54:47.520 --> 00:54:50.520
And I am learning to do things badly

916
00:54:50.520 --> 00:54:54.400
and just do it, get it out there.

917
00:54:54.400 --> 00:54:56.720
And then I can tweak it.

918
00:54:56.720 --> 00:54:59.280
So I'm really encouraged with this.

919
00:54:59.280 --> 00:55:00.120
I know I can do it.

920
00:55:00.000 --> 00:55:05.840
it badly. And then I can grow on that. Well, I'll tell you what, that is something that I've been

921
00:55:05.840 --> 00:55:09.680
talking with the Lord about just this week of like, I've got to be willing to be bad at stuff

922
00:55:10.480 --> 00:55:15.840
again, because as kids, it's like, that doesn't really faze us, like making mistakes, not knowing

923
00:55:15.840 --> 00:55:20.560
things, but the older we get, the more we just want to be good at something the first time.

924
00:55:21.440 --> 00:55:27.120
And we're embarrassed or shamed or condemned if we, if we can't nail it the first time. And there's

925
00:55:27.120 --> 00:55:32.000
a child likeness, there's layers to why the Lord calls us to be childlike, not childish,

926
00:55:32.000 --> 00:55:36.560
but childlike. And some of that is willing to be vulnerable enough to be bad at something.

927
00:55:37.600 --> 00:55:43.360
And so just be willing to be bad at this. Don't let that stop you from trying to start putting

928
00:55:43.360 --> 00:55:48.640
this framework together with your your copy, and we're going to help you refine it. We will help

929
00:55:48.640 --> 00:55:55.360
you refine it. Hey, Marianne. What was the name of the book? The name of the book is How to Write

930
00:55:55.360 --> 00:56:06.160
Copy That Sells. How to Write Copy That Sells. And the author's name is Ray Edwards. Ray Edwards.

931
00:56:06.160 --> 00:56:11.600
Okay, and I can include a link like at least an Amazon link. So on the worksheet so that it's

932
00:56:11.600 --> 00:56:19.520
it's easy. No word where to get it. Thank you. Yeah. Do you feel like that book is like, you

933
00:56:19.520 --> 00:56:24.080
know, more information than what we really need? Do you feel like you've given us what we need?

934
00:56:24.080 --> 00:56:30.400
I feel like I've given you what you need. I feel like this goes deeper, and that might, for some of

935
00:56:30.400 --> 00:56:35.280
you guys, depending on how you're wired, might trip you up, quite honestly. Like some of you guys are

936
00:56:35.280 --> 00:56:38.800
like, that won't trip me up at all. That'd just be interesting to me. And some of you guys might try

937
00:56:38.800 --> 00:56:43.600
to like cross all the t's and dot all the i's, and it will take you three months to do it. Like,

938
00:56:43.600 --> 00:56:49.280
because he's he's talking about like some some heavier stuff like sales letters, and because

939
00:56:49.280 --> 00:56:55.120
this is from a business perspective. So I think I've given you what you need. And we'll obviously

940
00:56:55.120 --> 00:56:59.440
be sharing more as we go through the refining process. Like I'll be sharing it more of you

941
00:56:59.440 --> 00:57:04.720
more with you guys too, as far as picking out headlines, and how we format the text, and

942
00:57:04.720 --> 00:57:10.000
what's helpful, what's not helpful. You know, what what needs to maybe become a bulleted list,

943
00:57:10.000 --> 00:57:15.840
and not a paragraph. We'll talk about that. So I would say you don't need this to do the exercise.

944
00:57:15.840 --> 00:57:19.280
It's just if you're, it's just if you're curious, if you just like stuff like that,

945
00:57:19.280 --> 00:57:25.840
it's definitely a good book to have on your shelf. It gives a lot more examples, but they're all,

946
00:57:25.840 --> 00:57:30.000
they are all business sales examples. So you'll have to filter it through what you're doing.

947
00:57:33.120 --> 00:57:35.760
So are we going to be sharing each other's examples?

948
00:57:36.800 --> 00:57:39.920
Well, all of you guys are going to be seeing each other's landing pages, because they're going to,

949
00:57:39.920 --> 00:57:49.680
they're going to go up. This is not, this is not an exercise for fun. Like this is something

950
00:57:49.680 --> 00:57:55.120
that's building towards like a finished landing page. So you guys will all, which will be public

951
00:57:55.120 --> 00:57:59.840
to anybody who wants to see it. So yeah. So no, I'm talking more about the rough copy

952
00:57:59.840 --> 00:58:05.840
kind of stuff just to get. I think, I think for time, there's a few ways that we will pull some

953
00:58:05.840 --> 00:58:12.480
examples as people are comfortable for some public learning. But a lot of this will be something that

954
00:58:12.480 --> 00:58:16.880
you can, we can even go deeper on on some of our strategy calls or your tech calls, because Bruce

955
00:58:16.880 --> 00:58:21.040
is on some of those tech calls. And so he's helped, he's happy to help, especially as we're building

956
00:58:21.040 --> 00:58:26.160
the landing pages out for you guys to help you with that as well. And like just sharing the

957
00:58:26.160 --> 00:58:30.960
formatting and things like that. But I don't know for time's sake, if we'll be able to go through

958
00:58:30.960 --> 00:58:37.760
everyone's, we'll probably pull a few examples that will show broader strokes for people and

959
00:58:37.760 --> 00:58:46.720
kind of help people along the way. Hey Cindy, I see your hand. I think this kind of ties in with

960
00:58:46.720 --> 00:58:52.880
what Susie was saying. So for me, the question is homework. The homework is to write all this out,

961
00:58:52.880 --> 00:58:57.840
but we don't have to post anything live this week. No, you don't have to post anything live this week.

962
00:58:57.840 --> 00:59:04.560
I'm giving you guys, because this, this will take some time. And so you are welcome to post live.

963
00:59:04.560 --> 00:59:10.560
If you're feeling like you need encouragement, you need to help get unstuck, like definitely utilize

964
00:59:10.560 --> 00:59:15.920
live for that, because I'll be monitoring that. And it's just, I think sometimes it's helpful.

965
00:59:15.920 --> 00:59:22.480
What I would hate for any of us to do is get isolated in this and then not finish it. So reach

966
00:59:22.480 --> 00:59:27.680
out if you're stuck, if you need encouragement, if you feel like I want to give up on all of this,

967
00:59:28.240 --> 00:59:32.720
or you have any ahas that you think would just be helpful for everyone to hear, like, hey guys,

968
00:59:32.720 --> 00:59:38.880
I had aha, maybe this will help somebody else, but it's not required this week. Okay, great, thank you.

969
00:59:38.880 --> 00:59:48.000
Yeah, great question. Okay, all right. So within the next 30 minutes, that template will be up for you

970
00:59:48.000 --> 00:59:51.920
guys. We'll get it in the Facebook group and the Kingdom Messenger account, and that will be what

971
00:59:51.920 --> 00:59:57.920
you'll be spending some time on this week. All right. Thank you so much for joining today's call,

972
00:59:57.920 --> 00:59:59.840
and I will see you guys.

973
01:00:00.000 --> 01:00:01.880
within the Facebook group and

974
01:00:01.880 --> 01:00:04.240
I'll definitely see you on next week's call.