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Bruce said that he misses testimony time.

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He misses how we would start with wins.

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I know we've been kind of just jumping right into the work on these advancement calls,

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but I want to hear some good news.

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Does anyone have any testimonies, any wins, any good things that have happened?

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Yeah, I do, but my, you know, TikTok hadn't done so well, but Instagram, I got three videos,

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won 20,000, 15,000, and 13,000.

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Wow.

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They were all the same segment.

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Yeah.

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Yeah.

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That's amazing.

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I find talking about prayer or about the Lord's Prayer brings all the people in.

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Wow, that's really interesting.

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I mean, I know that we've discovered like the, let me pray for you ones do really well.

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Like people are just hungry.

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Yeah, it's not really even what you're saying.

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It's just the subject.

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Wow.

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That's amazing.

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And Marianne, I don't know if you were on the call with us or not when we celebrated

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both you and Amy hit 10,000.

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I think I watched it afterwards.

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Okay.

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Well, in person, I wanted to tell you congratulations.

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That's huge.

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I know I'm already around 11,000 now.

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That's amazing.

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It just like starts to like snowball, I find.

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The big thing was my YouTube, which is now 104, I think.

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Oh, that's awesome.

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You got past that hundred mark.

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Yeah.

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Yeah.

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That's awesome.

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Yeah.

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And those YouTube subscribers, they're a hard one, but they're definitely valuable because...

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You don't get very many though.

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Even then, if I get another one of them, I got 150 people watching, but sometimes it's

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zero.

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Oh, views?

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Yes.

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You just don't know.

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Yeah.

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That's interesting.

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Yeah.

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I've found that the short form content has helped my views on YouTube.

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Yes.

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It's helped bring people to my account.

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Definitely.

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That's still my slowest one that grows.

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Okay.

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One more person.

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Any wins before we jump in?

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We're waiting for people to kind of log in, but let's do some testimony time.

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Any praise reports?

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That's an old school term.

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Can I get some praise reports?

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I have one.

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Go ahead.

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No.

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Okay.

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I have one.

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It's actually personally related to my dad.

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My dad ended up going back into the hospital regarding breathing, so we've been kind of

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dealing with that, but to God be the glory, sometimes things are blessings in disguise.

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The nursing home that my dad was residing in is walking distance from a hospital, but

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just so happened on that particular evening when they was like, we need to send him to

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the hospital, the hospital was full, so they had to send him to a different hospital, but

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it has actually been a blessing that my dad was moved to the different hospital because

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with those fresh pair of eyes on him, they were able to recommend an acute center here

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in Maryland that can help him with his breathing.

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It's been a blessing in disguise, and he's improving, so I just wanted to share that.

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Yeah.

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Praise God.

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I know we've been standing with you and with your dad.

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Thank you.

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Thank you, Lord, for ordering our steps, right?

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Amen.

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Amen.

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Amy, I see that you're unmuted.

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Did you have something to share?

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Yeah, I will share.

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This isn't going to seem like a very big win, but for me, it is.

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I am using my laptop for the very first time on Zoom, so I could share because I haven't

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known how to share, even though I have nothing to share, which is a win, I will tell you,

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because I was awake in the night thinking about what I was going to do, and I was awake

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for too long, and I was like, Lord, okay, I'm giving this to you because I was trying

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to figure it out in my head, and he's told me he would bring it to me, and literally,

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he did.

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After I went back to sleep, he gave me a dream.

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You were in it, and you were in it, Lindsay and Bruce, in this dream, but it was about

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an assignment, but the Lord had brought it to me in a dream in my assignment, and this

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morning when I was going to just get out my Google Docs and lay it all out, he had a different

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word for me this morning, and it was about laying down performance and pressure and not

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departing from that place, but he also talked about transparency to me, and that transparency

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is really the light of his glory, and that it's

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I mean, because like I thought, well, in my dream, before I had my dream in the dream,

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I was embarrassed that I didn't have something to present.

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And I was so excited when I did have something to present, because the Lord showed it to

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me in a dream, but I just haven't had time to write that down.

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So that's a win, even though by my old standard of measures, it wouldn't be.

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I know that's a win for you, Amy.

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It's a huge win.

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And then also that even though I'm on my MacBook Air for the first time on Zoom, I was able

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to get that set up to where I can see it.

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You all can hear me.

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I can see you, but this is a help question.

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I don't know how to like bring up, I can see the list of participants, but I don't know

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what to click because everything's different on a laptop than it is on my iPad.

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So what do I look for to see the participants?

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Can you tell me, Bruce?

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If you go to the bottom of your screen, Amy, you can see the bottom of your screen and

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click on participants.

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That should bring it up.

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It might pop it up in a separate little window.

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It's not.

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Is your browser, do you have your Zoom browser full screen?

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You might have to minimize it.

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Like your Zoom, like what you're looking at right now.

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Well, participants came up on the side, so it's not full screen though right now.

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Is that what you're trying to do?

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You're trying to see the participants?

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Am I helping?

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Yeah.

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I just want to see the participants.

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We can help you out on it.

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We'll help you out.

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We'll definitely help you out.

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It is different on a laptop, but you'll have more features than on your iPad.

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So we can definitely work that out for you.

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Is she wanting to see the list or is she wanting to see the faces?

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Well, I get to see your face right now, Susie.

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So that's just a view thing.

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Cool.

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Cool.

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So do you want to do any other shares or?

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We're going to jump in.

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Cool.

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This is why we wanted to start with testimonies.

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We want to seed the ground with gratitude because that helps us have a right perspective

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about the things that we're putting our hands to.

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So there is, and I loved Amy's share because only in the kingdom could not getting your

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homework assignment done be a win, right?

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But this is what we're doing.

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We are releasing old mindsets, releasing old habitual patterns, releasing old wrong beliefs

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about ourselves and attaching ourselves to what we've always known to be true, which

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is our true identity in Christ.

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And so that is going to manifest differently than the world standards of success, achievement,

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et cetera.

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And so the reason I, it was such a good setup, Amy, because one of the things I wanted to

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talk to you guys about, like this call is going to be very hands-on, like I mentioned

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in yesterday's live, but it's going to, we're going to focus on copy, but guarantee there's

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going to be some strategy conversation that comes up.

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There's going to be some tactics that are probably.

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So it's going to be maybe not as like cut and dry, like here's the teaching, here's

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the steps you have to do.

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This is going to be very like, let's have a discussion.

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Let's pull this apart.

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Let's put it back together.

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And sometimes in that mode, editing anything, a book, landing page, whatever, it can feel

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very personal very quickly because you have like given yourself to this, like, these are

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my words.

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These are the best way that I can put it together.

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That we can detach ourselves from what it is that we're working on.

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And like, this is not our identity.

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And what's really cool is everything the Lord desires for us to do, the things that we're

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putting our hands to is already, it already exists.

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It's already in us.

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So like the completed landing page, the completed program, the completed project, like it is

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a finished thing in the mind of the Lord.

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We just get to kind of discover and explore and that should be a delightful process.

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But under the world's weight, we turned a lot of that into dread.

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And we've turned a lot of it into a measurement tool of, am I doing right?

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Am I good?

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Am I not good?

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Like basically shame, like is something wrong with me that I can't figure this out?

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And so I just want to release the pressure of figuring it out and like landing it so

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clearly that we're like, because the reality is guys, as we come out of today's call, part

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of what's going to be the best editing tool, I should say, is like making it public.

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Like we've done that several times again.

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Like just because we finish something in the workshop doesn't mean that once it's public,

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we're not tweaking.

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gang, figuring out what's, what's working, what's not working.

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And so this is a continual process.

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So go ahead and just give yourself to, um, a delightful position in the

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process, because if this is already something that you're dreading, the

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dread is going to continue on because you're waiting for some like magical

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moment for some destination where I've landed and I hit it completely.

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And let me tell you, like years into even just kingdom messengers, we are

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still tweaking, editing, gaining clarity.

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And I'm learning to delight in that because it's brought a deeper

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dependency on us in the Lord to actually like lean into him in the

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partnership and not rely on our own strength just to figure it out.

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Right.

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That's good.

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So I like that.

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We, I thought we're going to start with, um, so Xavier went

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ahead and posted his yesterday.

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Um, so Xavier, are you good?

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If we start with you?

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Yeah, that's, that's, that's fine.

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And, and, and let me just, again, echo what you're, what you're saying,

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because each step that I've taken, you know, tentatively the Lord is, there's

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breakthrough that's, that's come, you know, for, for me, because I have tended

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to hold onto these things really tightly and I'm not getting this done and not

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getting that done and, you know, the Lord's been showing me and I've been

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running around like a rabbit trying to do everything all at once.

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And it's just like, stop, focus.

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Let's just take care of this.

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Then we'll take care of that.

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And that's a really hard lesson for me.

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Yeah.

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For many of us, because we've got, we've got our, all we're, a

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lot of us are high achievers.

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And so absolutely.

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We're, we're having to unlearn some things, unlearn some rhythms, unlearn

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some unnecessary, unhealthy paces in order to jump into like what he has

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for us and just being able to do it inside of a community here, um, not

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just with Lindsay and I, but everybody on this call and anybody in this group,

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just getting that kind of feedback.

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It's a lot easier to step out like that when we're all stepping out in some way.

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We can all encourage each other a little bit, so we'll just

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take advantage to take action.

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It's good.

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And I just want to encourage everyone as we're jumping into Xavier's page,

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we're going to get, try to get through as many as we can, but we

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won't be able to get to everyone's, um, lean in according to your own page.

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So have your page up, like have what you've been working on up.

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And if you're like, I'm like Amy, I don't really have it done yet.

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Like take some notes, be engaged because some of the things we'll

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be sharing for Xavier, you can definitely translate and apply

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to what you've been building.

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Do you want to share your screen and we'll go from there.

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All right.

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Um, let's see if I can pull this down.

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I got to make it big.

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Hang on.

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There you go.

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All right.

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Okay.

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Really quick Xavier, just to get some clarity, this is for a webinar that

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you're wanting to do as something that would lead people into an

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offer for a coaching program, right?

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Correct.

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And is it a free webinar?

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It is a free webinar.

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Yes.

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Okay.

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So that is something I don't see on here, the word free.

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So that's something I would make note of.

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Um, it could definitely be in your call to action.

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Like, um, you know, you could say, um, I like the reserve your seat.

254
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Think about it.

255
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So one thing I would say, um, so generally like I wouldn't use the word webinar.

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Um, I would call it a free training.

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Yeah.

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That's one thing we learned.

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Um, webinars are, they're kind of coming gone and I think people have, um, yeah,

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then you can use the word free right up front and then you can say like, uh, in

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the call to action would be something like, um, access the free training or

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something like that, you know, free training, we typically like an action,

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like a verb, right?

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So you, and you had reserved my seat, which is great, but if you in the button,

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even where it says reserve my seat, you could change that to, um, You know,

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access free training or whatever.

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Um, and cause what you're going to do is like, people are going to click on this

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and they're going to immediately be into watching your video.

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And then at the end of that, you can invite them to book a call with you

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or whatever your next step is.

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Right.

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Um, so rather than having to like, um, like reserve a seat, cause then they're

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kind of getting on a registration list.

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Then you have to like email them when the stream is going to be live and getting

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people to show up for a live webinar like that is quite painful.

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Um, it takes a lot of like messaging.

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So, so we're just going to keep it really simple and go from there.

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So, um, you've done a great job of even just structuring this page with headers

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so that it's, you know, cause people skim before they read, right?

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So you want to have very strong headlines.

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In fact, headlines are probably what we end up spending the most time on more

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than the body copy, just because those headlines really determine whether or

283
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not people are going to stop and continue to read the rest of the page.

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And like I said, they'll skim before they read.

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So let's start with the, how to, how to escape religious dogma and come into

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direct, really intimate relationship with God.

287
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So my question for you, Xavier.

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I don't know the answer to this because you know you're who better than I do,

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but this specific language, like escape religious dogma,

290
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obviously being the pain point. And then some of the, you know,

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paradise that you're, you know,

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kind of the aspiration is direct intimate relationship with God.

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Is that language that they're using,

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like when they're thinking about where they feel stuck or where they're feeling

295
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like they want change or are they thinking it's because I'm stuck in religious

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dogma?

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No, they probably don't think of it in those terms, you know,

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just dogma. Yes, somehow.

299
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But an intimate relationship with God,

300
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it's funny that a lot of people don't think about it in that term.

301
00:15:42.920 --> 00:15:47.600
So that's a really good point to, you know, to, to address.

302
00:15:47.960 --> 00:15:49.960
Well, you want to use those headlines.

303
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Like you want to use the language that you're who is using because you want it,

304
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you want them to make the quickest connection that this is for me.

305
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Right. Oh my gosh, this is for me. So sometimes that means taking away even,

306
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you know, this,

307
00:16:03.400 --> 00:16:07.280
this is going to be hard for those of us who are writers because we like to use

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clever language or we'd like to use like very impactful,

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impactful profound language,

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but sometimes it's the most simplest of terms that are going to help our,

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our who connect the quickest. And so,

312
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so talk to me a little bit about that, Xavier, just like the pain point,

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like talk to me about what the pain is of the people that you're trying to

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serve.

315
00:16:27.400 --> 00:16:31.760
Interestingly enough, I was working on that last night. You know,

316
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I'm really speaking to people, you know, who are,

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who are discouraged or, or, or weary, you know, that they are,

318
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they earnestly, you know, have, have a love for Jesus,

319
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but they just find themselves discouraged. They find themselves weary.

320
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They found themselves weighted down

321
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and frustrated, maybe oppressed.

322
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I was really looking last night through,

323
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I pulled out my thesaurus and was coming up with all kinds of words.

324
00:17:03.720 --> 00:17:08.119
And so from my list is dejected, downcast, disheartened, dispirited,

325
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discontented, demoralized.

326
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And they're looking to be, you know, renewed, reinvigorated,

327
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re-energized, you know, in a personal relationship with God.

328
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But as you've pointed out,

329
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sometimes they don't know exactly what their problem is.

330
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They just know what they're feeling like.

331
00:17:28.480 --> 00:17:33.640
Yeah. And I'll say for most people, like psychologically speaking,

332
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when they're depressed or they're anxious or overwhelmed,

333
00:17:38.840 --> 00:17:42.840
often they articulate that as being tired.

334
00:17:44.840 --> 00:17:46.560
So a lot of people, like if you're, if you,

335
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if you study any of that stuff or just like what psychologists and therapists

336
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say that, like, you know, they're like, check on your friends.

337
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If you have a friend that's always tired, there's a good chance.

338
00:17:55.040 --> 00:17:57.600
It's not necessarily a physical though. It can feel that way.

339
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It could be something deeper, like there might be depressed,

340
00:18:01.800 --> 00:18:04.800
overwhelmed, unmotivated. And so that, when you said, you know,

341
00:18:04.800 --> 00:18:07.000
they're exhausted or they're tired or they're weary,

342
00:18:07.040 --> 00:18:11.800
that might be a good opening line, something around, you know,

343
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being exhausted by Christianity.

344
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Or do you feel, are you tired?

345
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Religion or, you know,

346
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religion might be hard because I don't know if, you know,

347
00:18:27.080 --> 00:18:28.720
based on what you told me about your who,

348
00:18:29.000 --> 00:18:32.600
these are not necessarily people who would necessarily identify as religious.

349
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I don't think they would. These are people who are just,

350
00:18:37.280 --> 00:18:40.400
they feel like they're not religious, but we know from like behind the scenes,

351
00:18:40.400 --> 00:18:44.080
it's really the religion that's kind of keeping them entrapped in this weird

352
00:18:45.040 --> 00:18:47.720
kind of surfacy relationship with God.

353
00:18:48.240 --> 00:18:51.320
But I don't know if they would like necessarily read something and be like,

354
00:18:51.320 --> 00:18:53.040
this is my problem. If you use the word religion,

355
00:18:53.040 --> 00:18:57.640
but you could use Christianity or you could use, I mean, you could even say,

356
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I mean, do you think that these people think that they have a relationship with

357
00:19:01.720 --> 00:19:02.560
God?

358
00:19:03.680 --> 00:19:06.000
I think many of them that I've met do,

359
00:19:07.240 --> 00:19:10.920
but they're really frustrated by where they're at. And, you know,

360
00:19:10.920 --> 00:19:16.040
they don't see that it's really making a difference in their lives right now.

361
00:19:16.480 --> 00:19:20.360
What they're looking forward to is, you know, Oh Lord, just come take me away.

362
00:19:21.000 --> 00:19:21.840
Yeah. You know,

363
00:19:23.240 --> 00:19:25.560
conversations I usually end up having with them is, you know,

364
00:19:25.560 --> 00:19:27.680
Jesus is not coming back on a rescue mission.

365
00:19:31.360 --> 00:19:35.240
It's something we are here to do to, you know, to do a particular work.

366
00:19:36.000 --> 00:19:40.160
But that's usually comes later in the conversation. It's, you know,

367
00:19:40.160 --> 00:19:43.480
it's a matter of you're right. How can we,

368
00:19:45.240 --> 00:19:49.320
how do we track their attention? You know, so that they,

369
00:19:49.360 --> 00:19:51.480
so that they recognize that this is what we're after.

370
00:19:52.160 --> 00:19:55.840
Yeah. Yeah. And you, you bring up a good point. Like the whole,

371
00:19:55.840 --> 00:19:58.360
like Jesus not coming back on a rescue mission. That's a great,

372
00:19:58.520 --> 00:19:59.960
it grabs your attention.

373
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but that might be too much to unpack

374
00:20:02.440 --> 00:20:04.200
on an introductory something.

375
00:20:05.360 --> 00:20:08.400
But I will say that the use of bullet points,

376
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which you have, which I think is a great use of copy,

377
00:20:12.520 --> 00:20:14.540
just because, again, people are skimming,

378
00:20:14.540 --> 00:20:17.360
so they're much more willing to read bullet points

379
00:20:17.360 --> 00:20:19.480
than they would maybe like a heavy paragraph,

380
00:20:19.480 --> 00:20:22.640
is you can use bullet points for some of those,

381
00:20:24.580 --> 00:20:27.880
like the things that pack a punch, if that makes sense.

382
00:20:28.760 --> 00:20:31.280
Like find out, like you will learn

383
00:20:31.280 --> 00:20:33.320
why Jesus is not coming back on a rescue mission.

384
00:20:33.320 --> 00:20:35.520
So you can leave that kind of open-ended, like, oh, wow,

385
00:20:35.520 --> 00:20:38.900
but you know you're gonna unpack some of that in the webinar,

386
00:20:38.900 --> 00:20:41.120
but it might be enough for someone to be like,

387
00:20:41.120 --> 00:20:43.920
I wanna hear what that's actually about.

388
00:20:43.920 --> 00:20:47.040
But it wouldn't necessarily be a good use of a headline.

389
00:20:47.040 --> 00:20:48.880
Right, right, okay.

390
00:20:48.880 --> 00:20:51.960
And just one thing I would say, just generally speaking,

391
00:20:51.960 --> 00:20:54.800
for these big headlines, big texts,

392
00:20:54.800 --> 00:20:56.840
kind of shoot for that like fifth

393
00:20:56.840 --> 00:20:59.040
or eighth grade reading level, right?

394
00:20:59.040 --> 00:21:00.160
Even if these are like,

395
00:21:00.160 --> 00:21:02.000
even if your who's a very highly educated,

396
00:21:02.000 --> 00:21:05.000
they're still skimming it and they're going really fast.

397
00:21:05.000 --> 00:21:07.880
So people can digest very quickly

398
00:21:07.880 --> 00:21:09.260
if the words are very simple.

399
00:21:09.260 --> 00:21:14.080
So avoid long sentences, avoid, you know,

400
00:21:14.080 --> 00:21:16.560
words that maybe a fifth grader wouldn't,

401
00:21:16.560 --> 00:21:19.320
like potentially the word dogma may be just like,

402
00:21:19.320 --> 00:21:22.960
it just doesn't flow quite as fast as for me.

403
00:21:23.840 --> 00:21:24.680
But just avoid it,

404
00:21:24.680 --> 00:21:27.280
because it may be the most accurate way

405
00:21:27.280 --> 00:21:28.880
to just say what you're trying to say,

406
00:21:28.880 --> 00:21:30.360
but just because as a headline,

407
00:21:30.360 --> 00:21:31.920
we're just wanting them to like skim it.

408
00:21:31.920 --> 00:21:33.800
And even if you said,

409
00:21:33.800 --> 00:21:35.640
even if you shortened it wherever you can,

410
00:21:35.640 --> 00:21:37.720
instead of saying how to escape,

411
00:21:37.720 --> 00:21:42.440
just say like escape, you know, religious something,

412
00:21:42.440 --> 00:21:47.440
you know, and I think there's a way to say like,

413
00:21:47.880 --> 00:21:51.280
tie in like escape religious and, you know,

414
00:21:51.280 --> 00:21:54.800
come into a relationship or kind of tie the religious

415
00:21:54.800 --> 00:21:56.180
and the relationship together.

416
00:21:56.180 --> 00:22:00.760
But the one little tool that you can use,

417
00:22:00.760 --> 00:22:04.000
if you guys haven't used this before is the Hemingway app.

418
00:22:05.340 --> 00:22:06.760
I'll drop the link.

419
00:22:07.880 --> 00:22:09.760
It's a free little editor.

420
00:22:09.760 --> 00:22:13.080
It's called Hemingwayapp.com.

421
00:22:13.080 --> 00:22:16.200
I'll drop this in the link here.

422
00:22:16.200 --> 00:22:19.280
And you can just highlight all your text

423
00:22:20.280 --> 00:22:22.240
and just paste it into that app.

424
00:22:22.240 --> 00:22:23.960
And it will basically tell you like,

425
00:22:23.960 --> 00:22:27.000
which sentences are overly complicated.

426
00:22:27.000 --> 00:22:27.920
They'll tell you which ones,

427
00:22:27.920 --> 00:22:30.800
like what your current reading level is for this text.

428
00:22:31.960 --> 00:22:35.240
And if you want to just, for this, if you don't mind,

429
00:22:35.240 --> 00:22:36.960
like, do you want to just select all your text

430
00:22:36.960 --> 00:22:37.800
or just-

431
00:22:37.800 --> 00:22:39.200
No problem, no problem.

432
00:22:39.200 --> 00:22:41.200
Since we're already taking your whole thing apart.

433
00:22:41.200 --> 00:22:42.040
It's okay.

434
00:22:42.040 --> 00:22:42.880
We may as well.

435
00:22:42.880 --> 00:22:44.240
That's what, I'm good with that.

436
00:22:44.240 --> 00:22:45.080
That's fine.

437
00:22:45.080 --> 00:22:46.160
Yeah.

438
00:22:46.160 --> 00:22:47.960
Just cause I would love for people to see

439
00:22:48.560 --> 00:22:50.120
if you just want to select some of the texts

440
00:22:50.120 --> 00:22:51.480
and then head over to that.

441
00:22:52.520 --> 00:22:53.640
It doesn't have to be all of it,

442
00:22:53.640 --> 00:22:55.720
but I know you've got it in like boxes.

443
00:22:55.720 --> 00:22:58.640
Yeah, I've got it in boxes, but let's see.

444
00:22:58.640 --> 00:23:00.360
Just for instance.

445
00:23:00.360 --> 00:23:01.480
Yeah, that's probably fine.

446
00:23:01.480 --> 00:23:03.400
Just a little example.

447
00:23:03.400 --> 00:23:06.400
Because, and this isn't what you would do on your,

448
00:23:06.400 --> 00:23:09.920
I wouldn't sit here and write the first draft in this tool

449
00:23:09.920 --> 00:23:12.120
because you'll get so hung up on like-

450
00:23:12.120 --> 00:23:12.960
You'll be editing as you go.

451
00:23:12.960 --> 00:23:14.440
You're editing it like way too much.

452
00:23:14.440 --> 00:23:16.280
So do it raw like that.

453
00:23:16.280 --> 00:23:18.160
And then kind of, this is just a one tool.

454
00:23:18.160 --> 00:23:21.160
We actually put pretty much all of our communication runs

455
00:23:21.160 --> 00:23:23.960
through this app whenever we do a challenge.

456
00:23:23.960 --> 00:23:27.440
I'll drop pretty much every email, every thing in here.

457
00:23:27.440 --> 00:23:29.760
I think if you just select all and backspace it,

458
00:23:29.760 --> 00:23:31.520
it should go away.

459
00:23:31.520 --> 00:23:32.360
Yeah.

460
00:23:32.360 --> 00:23:33.560
Oh, I see, okay.

461
00:23:34.720 --> 00:23:35.560
There you go.

462
00:23:35.560 --> 00:23:38.000
Okay, so this sentence down here.

463
00:23:38.000 --> 00:23:39.920
So you can see here, like the red ones,

464
00:23:39.920 --> 00:23:42.840
like two of five items that are hard to read.

465
00:23:42.840 --> 00:23:44.440
So what's cool is while you edit it,

466
00:23:44.440 --> 00:23:47.720
it will correct and update this for you

467
00:23:47.720 --> 00:23:48.920
and tell you if it's easier.

468
00:23:48.920 --> 00:23:52.040
And the reading level is at a 10 right now.

469
00:23:52.040 --> 00:23:53.400
Okay, got it, right.

470
00:23:53.400 --> 00:23:54.520
So, but this is good.

471
00:23:54.520 --> 00:23:57.720
Like you can easily just start working out what this is.

472
00:23:57.720 --> 00:23:58.560
Yeah.

473
00:23:58.560 --> 00:23:59.400
And this is where I was saying,

474
00:23:59.400 --> 00:24:01.040
like for the writers it's the hardest

475
00:24:01.040 --> 00:24:04.040
because you have well-written sentences, but they're long.

476
00:24:04.040 --> 00:24:06.240
And so that's not usually good for like

477
00:24:06.240 --> 00:24:07.920
when you're trying to hit that eighth grade reading level,

478
00:24:07.920 --> 00:24:09.400
you want to make sure that it's in shortnesses.

479
00:24:09.400 --> 00:24:10.240
So this is hard

480
00:24:10.240 --> 00:24:13.040
because we want to use all of our descriptive language,

481
00:24:13.040 --> 00:24:14.800
but it's a great exercise for us.

482
00:24:14.800 --> 00:24:16.360
Again, we're pretty good at this by now

483
00:24:16.360 --> 00:24:18.000
with all of the short form content

484
00:24:18.000 --> 00:24:21.080
that we've been doing to make things concise.

485
00:24:21.080 --> 00:24:22.880
Just another version of doing that.

486
00:24:24.080 --> 00:24:25.800
Okay, so I can work with that.

487
00:24:25.800 --> 00:24:26.640
Oh, that's cool.

488
00:24:26.640 --> 00:24:27.480
Yeah.

489
00:24:27.480 --> 00:24:29.400
And then when you're done, you just copy and paste it back.

490
00:24:29.400 --> 00:24:30.760
And then paste it back, yeah.

491
00:24:30.760 --> 00:24:31.600
Yeah.

492
00:24:31.600 --> 00:24:34.000
So that's a great little tool everybody should.

493
00:24:36.240 --> 00:24:37.160
Excellent.

494
00:24:37.160 --> 00:24:39.800
Now something, Xavier, that I know your who

495
00:24:39.800 --> 00:24:42.840
is people who are already Christians.

496
00:24:43.600 --> 00:24:44.440
Many have been raised in the church.

497
00:24:44.440 --> 00:24:46.160
So you have a lot of freedom to use

498
00:24:47.080 --> 00:24:49.760
kind of that Christian language

499
00:24:49.760 --> 00:24:52.920
because they've already got the connection point.

500
00:24:52.920 --> 00:24:56.280
But I just, for any of you guys who have a different who

501
00:24:56.280 --> 00:24:57.720
that may, either you're new,

502
00:24:57.720 --> 00:25:00.280
like I'm thinking about Cindy, new believers or.

503
00:25:00.000 --> 00:25:05.440
people who are either pre-Christians or new to Christ. I mean, I would even say if you're who,

504
00:25:05.440 --> 00:25:08.880
if you feel like you're who are people who are, are coming back to the Lord, like some,

505
00:25:08.880 --> 00:25:12.320
some people in our group are like, I really have a heart for people who have deconstructed their

506
00:25:12.320 --> 00:25:16.800
faith and are coming back. Like, even if it's the most appropriate word biblically, like,

507
00:25:16.800 --> 00:25:22.960
so you're using, for instance, intimacy, Xavier, like if you go back to your main page,

508
00:25:24.480 --> 00:25:29.440
I really liked the setup for the video. Like, can you imagine intimacy with God? Most Christians

509
00:25:29.440 --> 00:25:33.360
can't, here's why. That's actually a great use of that subheader in the parentheses,

510
00:25:33.360 --> 00:25:38.400
like to kind of draw them in a little bit more to the question. I think it's fine for you and

511
00:25:38.400 --> 00:25:42.480
you're who, because intimacy with God is not necessarily going to be a trigger for them.

512
00:25:42.480 --> 00:25:43.040
Right.

513
00:25:43.040 --> 00:25:48.080
You can imagine for people who have no context of church or very new to Christ, like the word

514
00:25:48.080 --> 00:25:52.320
intimacy is probably really triggering based on their worldly understanding of it. So that would

515
00:25:52.320 --> 00:25:56.160
be an, that would be a case where you would want to use something else. Like, can you imagine a

516
00:25:56.160 --> 00:26:00.640
close relationship with the Lord? Or even for some of you, like, can you imagine being a friend

517
00:26:00.640 --> 00:26:04.960
with God or something like that? Even though you're like, this is, because this is where we

518
00:26:04.960 --> 00:26:12.400
get stuck with a lot of Christian clients is they want to use the most appropriate word. Well, like,

519
00:26:12.400 --> 00:26:16.080
this is the biblical word or whatever, and I don't want to dumb it down or I don't want to,

520
00:26:16.080 --> 00:26:19.680
and we're not saying you can't redeem things. So I'm even thinking about a word right now,

521
00:26:19.680 --> 00:26:24.720
like manifest. Manifest is a biblical word. Meditation. Meditation is a biblical word,

522
00:26:24.720 --> 00:26:29.600
and it's appropriate to use. However, if you have people who only have a worldly understanding of

523
00:26:29.600 --> 00:26:35.360
those words, it's going to be more triggering than helpful because they're going to think this is new

524
00:26:35.360 --> 00:26:41.440
age or they're going to think this is witchcraft or whatever. So those are, again, this kind of

525
00:26:41.440 --> 00:26:46.240
comes back to who is your who, and those are, those are, as you people kind of get into your

526
00:26:46.240 --> 00:26:50.080
world, you can like, I'm a believer, like, let's not let the world take our language. So I'm not

527
00:26:50.320 --> 00:26:56.160
never use those words, but use those words in a context that would bring the best understanding

528
00:26:56.160 --> 00:27:02.400
and not be something that would unnecessarily trip someone up for no good reason. So I just

529
00:27:02.400 --> 00:27:09.840
wanted to point that out because I know we have a couple different who's on here. Okay. So with the,

530
00:27:09.840 --> 00:27:14.400
this red headline that you have, learn how old covenant constraints impede your faith and

531
00:27:14.400 --> 00:27:21.440
spiritual growth. Again, the question is, do you feel like your who would use that language or are

532
00:27:21.440 --> 00:27:28.000
they using that language or thinking that language even? Yeah, no, no. I mean, I, I,

533
00:27:28.000 --> 00:27:32.080
you're, you're absolutely correct because that's not generally, you know, if I'm talking to them,

534
00:27:32.080 --> 00:27:39.680
I can make that point plain, point plain, but for them just to look at it, no, not necessarily. And

535
00:27:39.680 --> 00:27:45.840
of course I'm talking about, you know, pharisaic thinking and, and, and everything that weighs us

536
00:27:45.840 --> 00:27:53.200
down about religion. So finding something there as well, you know, some changes.

537
00:27:54.960 --> 00:28:02.640
One like phrasing thing I would do as well is like the, the fact that people don't know what

538
00:28:02.640 --> 00:28:07.520
your training is about is not the problem that we're trying to solve on the page, right? Like

539
00:28:07.520 --> 00:28:12.160
they have a painful problem that they need some help with. So what you're trying to do is get

540
00:28:12.160 --> 00:28:17.200
language. Like, cause this is very much saying, Hey, I'm going to, I will show you how to do this.

541
00:28:17.200 --> 00:28:22.640
Like this frame, this training will show you how to do this. Like learn how you will learn. And

542
00:28:22.640 --> 00:28:27.840
it's like trying to tell them what's good, what, how awesome this training is, but that's not really

543
00:28:27.840 --> 00:28:33.280
the goal of the whole page. It's really to like, Hey, you have this pain point. Like you're stuck

544
00:28:33.280 --> 00:28:38.880
here. You're like, you can't, you're, you know, you're reading, telling them things. Yeah. You're

545
00:28:38.880 --> 00:28:42.800
reading this in the Bible, but you're living out this in real life. Like these are the, okay. Oh

546
00:28:42.800 --> 00:28:46.960
my gosh. Yeah. This is like, this guy like understands me. Oh, by the way, like check

547
00:28:46.960 --> 00:28:51.200
out my training. Like, I think it'll help you, you know, that it's kind of like, um, verse you

548
00:28:51.200 --> 00:28:55.840
having to tell them very specific. Does that make sense? I think the best way to say it is you're,

549
00:28:55.840 --> 00:29:00.320
you want to make sure that you're not just describing like the product or the tool or

550
00:29:00.320 --> 00:29:06.400
the resource, but that you are sharing the transformation with them. So it's not just

551
00:29:06.400 --> 00:29:09.840
getting, I mean, it is, it is kind of starting with the pain point because you want them to

552
00:29:09.840 --> 00:29:14.640
connect like this is for me. I mean, you do that there. Here's, here's where it's, here's where

553
00:29:14.640 --> 00:29:18.640
you're, where you're doing it really well. You are doing that well in your headlines because

554
00:29:18.640 --> 00:29:21.920
you're talking about coming into a direct intimate relationship with God. That's the

555
00:29:21.920 --> 00:29:28.160
transformation piece. So, and so that's that you, it just, we might want to use different language

556
00:29:28.160 --> 00:29:34.240
that they can quickly connect with and then spend time in your body text pointing to that

557
00:29:34.240 --> 00:29:40.480
transformation, like kind of showing them like, this is what life could be like. This is what

558
00:29:40.480 --> 00:29:46.640
life could be like. This is what life could be like. Um, um, well, I was going to show the, um,

559
00:29:47.520 --> 00:29:52.640
this is the prophetic heart healing. Like she has this statement where I don't want to.

560
00:29:52.640 --> 00:29:56.640
That is actually a good, this is just a good use of a bullet points to that. Take it away

561
00:29:56.640 --> 00:29:59.920
from things you'll learn to making it a little bit about.

562
00:30:00.000 --> 00:30:04.680
helping the person self-identify, this is for them.

563
00:30:04.680 --> 00:30:08.240
So we dropped the text, we dropped the link, I'm sorry,

564
00:30:08.240 --> 00:30:09.800
and you can probably share your screen

565
00:30:09.800 --> 00:30:10.640
and just show this really quick.

566
00:30:10.640 --> 00:30:11.760
Oh yeah, I'll just do that.

567
00:30:11.760 --> 00:30:14.280
I just didn't wanna get away from.

568
00:30:14.280 --> 00:30:15.120
We're gonna share this real quick.

569
00:30:15.120 --> 00:30:17.880
Yeah, let's, I have to work, yeah, that's fine, I see.

570
00:30:17.880 --> 00:30:19.560
Oh, sorry, there we go.

571
00:30:19.560 --> 00:30:21.980
Okay, so this is our friend, Elise.

572
00:30:23.400 --> 00:30:26.500
They run a prophetic heart healing mentorship program,

573
00:30:26.500 --> 00:30:27.340
which is awesome.

574
00:30:27.340 --> 00:30:29.480
So they're teaching people how to run a business

575
00:30:29.500 --> 00:30:31.020
to do prophetic heart healing.

576
00:30:31.020 --> 00:30:32.620
Like inner healing work.

577
00:30:32.620 --> 00:30:35.960
And you can see, and this section, this top section here,

578
00:30:35.960 --> 00:30:39.800
which we've kind of spent a while on with Xavier,

579
00:30:39.800 --> 00:30:41.440
that's probably, I honestly would say

580
00:30:41.440 --> 00:30:44.680
we spend 90% of our time right here,

581
00:30:44.680 --> 00:30:46.500
on this top section, right?

582
00:30:46.500 --> 00:30:50.660
And so, you know, this is very specifically a product,

583
00:30:50.660 --> 00:30:51.780
so it's not necessarily,

584
00:30:51.780 --> 00:30:53.500
it's someone who maybe already knows what this is.

585
00:30:53.500 --> 00:30:56.780
And I would just say that for this top piece,

586
00:30:56.780 --> 00:30:59.080
these are not people coming in cold,

587
00:30:59.640 --> 00:31:01.100
these are people who have gone through a challenge with her

588
00:31:01.100 --> 00:31:03.000
and now this is the offer that she's offering them.

589
00:31:03.000 --> 00:31:07.180
So this is probably not the best example for coming in cold,

590
00:31:07.180 --> 00:31:10.780
but this program is for you if,

591
00:31:10.780 --> 00:31:14.740
is a really great setup for utilizing those bullet points.

592
00:31:14.740 --> 00:31:15.580
Right.

593
00:31:15.580 --> 00:31:18.520
And this doesn't mean it can be your only bulleted page.

594
00:31:18.520 --> 00:31:20.900
Some of you guys are doing larger things

595
00:31:20.900 --> 00:31:22.540
in just a free training,

596
00:31:22.540 --> 00:31:23.780
and so you might wanna have a little bit

597
00:31:23.780 --> 00:31:25.380
of a longer page explaining,

598
00:31:25.380 --> 00:31:27.540
especially if it's something that's paid.

599
00:31:27.560 --> 00:31:31.680
But, see how she's kind of speaking to,

600
00:31:31.680 --> 00:31:34.800
like the transformation and kind of the desired,

601
00:31:34.800 --> 00:31:36.360
the desired reality that a lot of,

602
00:31:36.360 --> 00:31:38.520
like this program is for you if you're ready to heal

603
00:31:38.520 --> 00:31:41.340
and let go of past pain and hurt once and for all.

604
00:31:41.340 --> 00:31:43.600
This is for you if you know, God has called you,

605
00:31:43.600 --> 00:31:44.880
oh, sorry, go for it,

606
00:31:44.880 --> 00:31:46.280
called you to do great things,

607
00:31:46.280 --> 00:31:48.480
but you struggle to break free of limiting beliefs

608
00:31:48.480 --> 00:31:49.320
that have held you back.

609
00:31:49.320 --> 00:31:51.380
So she's kind of pointing back to the pain,

610
00:31:51.380 --> 00:31:53.940
but it's with this promise of a preferred future.

611
00:31:54.800 --> 00:31:55.640
And so she's not,

612
00:31:55.640 --> 00:31:58.500
she's not just spending her time on this section anyway,

613
00:31:58.500 --> 00:32:02.160
saying like, you're gonna get five coaching calls with me.

614
00:32:02.160 --> 00:32:04.600
And like, there's a section for that,

615
00:32:04.600 --> 00:32:08.380
but she's leading with allowing them to kind of see,

616
00:32:08.380 --> 00:32:09.540
like identify with the pain,

617
00:32:09.540 --> 00:32:11.020
like, man, this is where I wanna,

618
00:32:11.020 --> 00:32:12.300
this is where I'm stuck.

619
00:32:12.300 --> 00:32:13.480
And then this is what it's gonna be

620
00:32:13.480 --> 00:32:14.980
if I wanna break free.

621
00:32:14.980 --> 00:32:16.900
So it's just another way to kind of set it up,

622
00:32:16.900 --> 00:32:21.860
like this training is for you if, that type of thing.

623
00:32:21.880 --> 00:32:23.540
Okay, I like that.

624
00:32:25.800 --> 00:32:27.240
Nice, shall I follow?

625
00:32:27.240 --> 00:32:30.800
Any more questions, Xavier, places that you feel?

626
00:32:30.800 --> 00:32:33.680
No, I mean, this is pretty clear.

627
00:32:35.280 --> 00:32:37.100
And I'm aware of the concepts,

628
00:32:37.100 --> 00:32:39.800
but sometimes you can just get too close to it,

629
00:32:39.800 --> 00:32:42.400
you know, and whatnot.

630
00:32:42.400 --> 00:32:44.480
And so it's like, oh yeah, that really is.

631
00:32:44.480 --> 00:32:47.260
Cause trust me, it was way worse.

632
00:32:48.240 --> 00:32:49.080
It always is.

633
00:32:49.140 --> 00:32:49.980
You know.

634
00:32:51.860 --> 00:32:52.700
It always is, but.

635
00:32:52.700 --> 00:32:55.060
It always is, you always have to cut back.

636
00:32:55.060 --> 00:32:57.220
And so for me, it's always editing down.

637
00:32:57.220 --> 00:32:58.940
It's starting out with a thought

638
00:32:58.940 --> 00:33:01.280
and then cutting it back, cutting it back, cutting it back.

639
00:33:01.280 --> 00:33:05.660
But no, I wholeheartedly agree with what you're saying.

640
00:33:05.660 --> 00:33:07.340
And it makes total sense.

641
00:33:07.340 --> 00:33:09.460
And trying to get that, you know,

642
00:33:09.460 --> 00:33:11.420
even talking to my wife, I said,

643
00:33:11.420 --> 00:33:14.460
I'm trying to connect so that when they hear this phrase,

644
00:33:14.460 --> 00:33:16.900
they immediately respond.

645
00:33:16.920 --> 00:33:18.640
Yeah, you want to make it as best you can

646
00:33:18.640 --> 00:33:19.520
a no brainer for people.

647
00:33:19.520 --> 00:33:21.200
Right, right, exactly.

648
00:33:21.200 --> 00:33:23.080
Just to kind of get to that point.

649
00:33:23.080 --> 00:33:26.200
So no, this is actually really, really good

650
00:33:26.200 --> 00:33:27.400
and very, very helpful.

651
00:33:27.400 --> 00:33:29.820
Cause I can go back and, you know,

652
00:33:29.820 --> 00:33:32.320
continue to work on it and tighten it up some more

653
00:33:33.440 --> 00:33:35.200
so that we get it down.

654
00:33:35.200 --> 00:33:37.480
But no, this was great.

655
00:33:37.480 --> 00:33:39.640
Okay, well, thank you for being willing

656
00:33:39.640 --> 00:33:40.580
to be our first one.

657
00:33:40.580 --> 00:33:41.420
Jumping into that.

658
00:33:41.420 --> 00:33:42.240
Oh, no problem.

659
00:33:42.240 --> 00:33:44.040
I will say to this, anyone who's like,

660
00:33:44.040 --> 00:33:44.960
I don't want to go next.

661
00:33:44.960 --> 00:33:46.240
Cause Xavier had this nice.

662
00:33:46.580 --> 00:33:47.780
So he does have some tech background,

663
00:33:47.780 --> 00:33:49.780
which is probably why he was able to set up the way he was.

664
00:33:49.780 --> 00:33:50.800
That's not required.

665
00:33:50.800 --> 00:33:52.620
And if you'll remember when I told you the homework,

666
00:33:52.620 --> 00:33:54.620
I'm like, don't worry about making headlines

667
00:33:54.620 --> 00:33:55.900
and subheaders if you're not there yet.

668
00:33:55.900 --> 00:33:57.900
Just kind of go through your sections of copy.

669
00:33:57.900 --> 00:34:00.420
So Xavier took the next step, which is totally fine.

670
00:34:00.420 --> 00:34:02.440
But just because he did, doesn't mean

671
00:34:02.440 --> 00:34:03.620
that now you can't share your work

672
00:34:03.620 --> 00:34:05.220
because you didn't have it as finished as him.

673
00:34:05.220 --> 00:34:06.060
So.

674
00:34:06.060 --> 00:34:08.219
I fully admit that I had a headstart.

675
00:34:08.219 --> 00:34:12.139
So don't worry about that, you know.

676
00:34:13.280 --> 00:34:14.120
Yeah, I would have been.

677
00:34:14.120 --> 00:34:14.940
And it is helpful.

678
00:34:14.940 --> 00:34:15.780
It really is.

679
00:34:16.159 --> 00:34:18.440
As I said, each step that you take on that stone,

680
00:34:18.440 --> 00:34:20.159
that starts to open up, you know,

681
00:34:20.159 --> 00:34:21.239
you start to see breakthrough.

682
00:34:21.239 --> 00:34:24.600
So I'm seeing breakthrough even just taking this step now.

683
00:34:24.600 --> 00:34:25.440
Good.

684
00:34:25.440 --> 00:34:27.080
And believe me, I didn't even want to post this

685
00:34:27.080 --> 00:34:30.120
because I had this whole plan in my head over the weekend.

686
00:34:30.120 --> 00:34:30.960
Okay, this is what I'm going to do.

687
00:34:30.960 --> 00:34:32.080
And this is what I'm going to post.

688
00:34:32.080 --> 00:34:33.600
And this is what everything is.

689
00:34:33.600 --> 00:34:35.760
And I finally, you know, the Lord said,

690
00:34:35.760 --> 00:34:37.080
just put it out there.

691
00:34:37.080 --> 00:34:39.080
And it's like, so here it is.

692
00:34:39.080 --> 00:34:40.679
Just do it.

693
00:34:40.679 --> 00:34:42.080
It's very, very helpful.

694
00:34:43.520 --> 00:34:44.840
Oh, the only thing I would add,

695
00:34:44.860 --> 00:34:46.340
just something to think about,

696
00:34:46.340 --> 00:34:48.500
is we definitely want to have a section about you.

697
00:34:48.500 --> 00:34:50.060
Pretty much everybody on this call

698
00:34:50.060 --> 00:34:51.940
needs to have something about you.

699
00:34:51.940 --> 00:34:52.780
Yeah, definitely.

700
00:34:52.780 --> 00:34:55.600
And that's the pivot, essentially.

701
00:34:55.600 --> 00:34:58.220
So we, for Kingdom Messengers,

702
00:34:58.220 --> 00:35:00.180
since you guys know that whole like.

703
00:35:00.000 --> 00:35:05.200
idea. There's a lot we could talk about. I probably was trying to pull up some of the

704
00:35:05.200 --> 00:35:08.880
graphics from like expert secrets and stuff. I think some of those, that language would be good.

705
00:35:08.880 --> 00:35:14.800
But we always say like, we want to, you're talking about the problem. Hey, you're here,

706
00:35:14.800 --> 00:35:19.040
you're stuck at this point, you, and we know we want to get to this other place, right?

707
00:35:19.040 --> 00:35:23.920
So there's like freedom here. There's new things here. You know, you're living in this way,

708
00:35:23.920 --> 00:35:27.680
but you could be living from rest, or you could be doing, you know, kingdom parenting,

709
00:35:27.680 --> 00:35:34.000
whatever you're helping people with. And then kind of talking to them, like, hey, here's the

710
00:35:34.000 --> 00:35:36.560
thing. Like, you're here, but you want to be there. You're here, but you want to be there.

711
00:35:36.560 --> 00:35:42.880
And you kind of flip it around and say, hey, I'm Bruce. And two years ago, this happened to me,

712
00:35:42.880 --> 00:35:46.720
and I learned this, and this is how I went through it. And this is my story. And this is,

713
00:35:46.720 --> 00:35:51.600
and that's kind of how you, it's not a bio. It's not Bruce and his wife, Lindsay, live in Atlanta

714
00:35:51.600 --> 00:35:57.040
and do this. It's like, hey, I was, I get it. I know where you are. Like, I was where you were

715
00:35:57.040 --> 00:36:01.760
three years ago. And then now the person's like, hey, this person really gets me. Like, they,

716
00:36:01.760 --> 00:36:07.440
and it kind of like, you're one of the mindset beliefs is like, well, that's great. Like,

717
00:36:07.440 --> 00:36:12.240
one, I'm stuck. I don't know if this is going to work for me. Or does this work, period? Like,

718
00:36:12.240 --> 00:36:15.280
don't even know if this is going to work. Like, what you're saying is true. And the second thing

719
00:36:15.280 --> 00:36:18.720
is like, even if it is true, like, how's it going to work for me? Like, people, those are the kind

720
00:36:18.720 --> 00:36:22.880
of things people are like underlying, concerned about when they're reading through stuff like

721
00:36:22.880 --> 00:36:28.640
this. And so the more you can speak to that and kind of tell the story from that standpoint,

722
00:36:28.640 --> 00:36:32.400
it's also a lot easier, I think, as sort of kingdom messengers to share it in that way.

723
00:36:32.400 --> 00:36:36.960
It sounds a little less promotional. It's more of a testimony, right? Think of it like sharing

724
00:36:36.960 --> 00:36:43.200
your testimony. And so for kingdom messengers, I was just saying, when we did that, we said,

725
00:36:43.200 --> 00:36:47.360
hey, do you want to launch your channel, reach people? You know, we kind of talked about here's

726
00:36:47.360 --> 00:36:50.480
the problem, but hey, you're stuck with technology. You're stuck with this. You don't know

727
00:36:51.040 --> 00:36:55.200
how to use TikTok. And then Lindsay basically introduced that. Hey, like, I'm Lindsay. This

728
00:36:55.200 --> 00:36:59.440
is what happened. I launched, I did this, you know, I was, you know, and she basically tells

729
00:36:59.440 --> 00:37:04.160
her story about how she launched Posture. And then she flipped it around and said, and now I'm

730
00:37:04.160 --> 00:37:09.840
getting all these, like this feedback, like from comments being like, hey, this is amazing. This

731
00:37:09.840 --> 00:37:16.000
changed my life. Like, thank you for starting this channel. And so, and we did that specifically

732
00:37:16.560 --> 00:37:20.960
because on the first time when we ran this, we didn't have like you guys, we didn't have any

733
00:37:20.960 --> 00:37:25.760
testimonials. We didn't have any one to show the fruit of any thing we've helped with. So we just,

734
00:37:25.760 --> 00:37:31.360
we made the, like the victories. Like, imagine if you were where I am right now, like where you're

735
00:37:31.360 --> 00:37:34.480
getting all these comments, you know, what if you're getting that, like, and that'll happen

736
00:37:34.480 --> 00:37:38.080
because we launched, right? So then the whole challenge was about launching. Yeah.

737
00:37:40.080 --> 00:37:45.200
Where would you put that? Is that because, I mean, that sounds like it's something to place

738
00:37:45.200 --> 00:37:52.640
in the video. Yeah. So there, okay. Cause that's like a two to three minute video at max. Okay.

739
00:37:52.640 --> 00:37:57.360
Just to talk about that, but you're saying just that small blurb about yourself to relate to

740
00:37:57.360 --> 00:38:02.880
other people, that's where that should go. And if you don't have a video, then lower on the page.

741
00:38:02.880 --> 00:38:06.640
Yeah. So if that's a great question for you, Xavier, cause you're planning on doing a video,

742
00:38:06.640 --> 00:38:10.320
I think that's the best way for people to kind of get to know you and your story. Like that's the

743
00:38:10.320 --> 00:38:14.960
whole reason why you're doing what you're doing is because, hey, this was my story. And so I want

744
00:38:14.960 --> 00:38:22.080
to help others like experience a close, deeply intimate relationship with God. And so for others,

745
00:38:22.080 --> 00:38:25.520
I would say it's just a little bit further down on the page. It's not at the bottom

746
00:38:25.520 --> 00:38:30.320
because that's too far down. And you're going to use the bottom of it. For those of you have

747
00:38:30.320 --> 00:38:34.080
longer pages, you're basically using the bottom of your page to reiterate things. You've already

748
00:38:34.080 --> 00:38:40.640
told them at the top of your page. So if you're like having your kind of top well in kingdom

749
00:38:40.640 --> 00:38:46.640
messengers, yeah, we can show you rather than tell you, but like mid page is kind of the best

750
00:38:46.640 --> 00:38:50.800
place for them to, if you're not, if you don't have a video kind of get to know your bio.

751
00:38:51.360 --> 00:38:54.800
And if you're thinking about, well, what do I include in my bio? A good question you ask

752
00:38:54.800 --> 00:38:59.280
yourself is what is my, what's going to, what about me is going to help my audience feel safe

753
00:39:00.240 --> 00:39:05.120
entering into this. And again, this is for people who are more doing trainings, teachings,

754
00:39:05.760 --> 00:39:09.200
coaching programs. Like you don't have to worry about this if you're doing like a free download,

755
00:39:09.200 --> 00:39:15.600
right. But like, okay. So for Bridget, for example, like she's helping kingdom parents,

756
00:39:15.600 --> 00:39:21.360
like people, like she, part of her bio is she has a nursing degree. That's not necessary for

757
00:39:21.360 --> 00:39:25.600
these people to know. Like it's not necessarily like helpful information. What's more helpful

758
00:39:25.600 --> 00:39:30.880
is people to know that she's raised four adult kids who are like healthy and whole, right.

759
00:39:30.880 --> 00:39:32.000
Most of them are.

760
00:39:32.000 --> 00:39:36.480
Most of them. We won't, we won't give names, but you get to guess who is, who's not, but

761
00:39:37.440 --> 00:39:41.840
like, oh, like things like, oh, she has like, so she's not a parent of just toddlers, right.

762
00:39:41.840 --> 00:39:46.480
There's longevity. Like she's kind of been through the beginning to the end of parenting.

763
00:39:46.480 --> 00:39:51.840
There's, there's four kind of products or fruit. Right. So she's been through it. Those are

764
00:39:51.840 --> 00:39:53.280
helpful things for people to know.

765
00:39:54.880 --> 00:39:59.040
And that's enough. Just know that that is enough. Like you don't have to have a hundred testimonials

766
00:40:00.000 --> 00:40:02.160
all these families that you've rescued.

767
00:40:02.160 --> 00:40:04.760
It doesn't have to be that when you start.

768
00:40:04.760 --> 00:40:06.200
Right, I mean, unless you have some stuff

769
00:40:06.200 --> 00:40:07.560
you can share, absolutely.

770
00:40:07.560 --> 00:40:09.680
But some of people ask, should I put my degree?

771
00:40:09.680 --> 00:40:10.520
Should I put this?

772
00:40:10.520 --> 00:40:12.160
Should I put my work experience?

773
00:40:12.160 --> 00:40:13.880
Only if that's gonna be something that,

774
00:40:13.880 --> 00:40:15.280
for what you're doing with Rahul,

775
00:40:15.280 --> 00:40:17.440
is gonna make them feel safe.

776
00:40:17.440 --> 00:40:20.320
This is someone who I feel safe letting me lead.

777
00:40:20.320 --> 00:40:23.460
So for you, Xavier, it could be as simple

778
00:40:23.460 --> 00:40:26.760
as sharing with people you have some pastoral background

779
00:40:26.760 --> 00:40:29.360
and you're someone who is, you know,

780
00:40:29.360 --> 00:40:31.160
like activating your relationship with Christ

781
00:40:31.160 --> 00:40:32.000
in the marketplace.

782
00:40:32.000 --> 00:40:34.840
Like you're living a life kind of in a sphere of influence

783
00:40:34.840 --> 00:40:37.620
that you're like experiencing God every day.

784
00:40:37.620 --> 00:40:39.920
Like that could be something that helps people

785
00:40:40.840 --> 00:40:43.400
kind of connect with you and like see themselves

786
00:40:43.400 --> 00:40:47.560
in your story versus you being like,

787
00:40:47.560 --> 00:40:50.080
you know, your degrees and, you know,

788
00:40:50.080 --> 00:40:52.520
I spent 20 years here and 30 years there

789
00:40:52.520 --> 00:40:55.080
and that might just be too much information.

790
00:40:55.080 --> 00:40:55.920
Right.

791
00:40:56.160 --> 00:40:57.560
I think that can be a trap.

792
00:40:57.560 --> 00:40:59.640
I know, cause I tend to be verbose anyway,

793
00:40:59.640 --> 00:41:01.800
but you fall in that trap when you're trying

794
00:41:01.800 --> 00:41:05.000
to justify who you are rather than just explain it.

795
00:41:05.000 --> 00:41:05.920
Yeah.

796
00:41:05.920 --> 00:41:09.840
And I guarantee you guys, like the thing that qualifies you

797
00:41:09.840 --> 00:41:13.040
obviously is your position in Christ

798
00:41:13.040 --> 00:41:16.240
and what he gives us to qualify ourselves to people

799
00:41:16.240 --> 00:41:19.320
and to the world is the testimony of him in our lives.

800
00:41:19.320 --> 00:41:20.760
So like, that's the qualifier.

801
00:41:20.760 --> 00:41:21.600
If you're looking for one,

802
00:41:21.600 --> 00:41:23.200
like what qualifies me to be an expert?

803
00:41:23.200 --> 00:41:25.020
It's like, it's your story.

804
00:41:25.020 --> 00:41:27.580
Like this is an area where I have experienced over,

805
00:41:27.580 --> 00:41:28.660
this is where I've overcome.

806
00:41:28.660 --> 00:41:30.460
This is where I've experienced Christ show up

807
00:41:30.460 --> 00:41:32.140
in a very tangible way.

808
00:41:32.140 --> 00:41:35.180
And I can share with you guys what my story has looked like

809
00:41:35.180 --> 00:41:36.780
and helping you guys have the same,

810
00:41:36.780 --> 00:41:40.460
a similar breakthrough in this area.

811
00:41:40.460 --> 00:41:41.940
So you don't have to get stuck on, you know,

812
00:41:41.940 --> 00:41:45.060
I didn't go to seminary, all that, you know,

813
00:41:45.060 --> 00:41:46.580
or if you did and if that's something

814
00:41:46.580 --> 00:41:48.860
you're who would connect with, use it, right.

815
00:41:48.860 --> 00:41:52.340
But you don't have to get super long about all the things

816
00:41:52.340 --> 00:41:53.980
that you've ever accomplished.

817
00:41:53.980 --> 00:41:55.420
Because really it's gonna be your story

818
00:41:55.420 --> 00:42:00.260
that people see themselves in and connect with.

819
00:42:00.260 --> 00:42:01.820
Yeah, do you wanna do another one?

820
00:42:01.820 --> 00:42:02.820
Yeah, let's do another one.

821
00:42:02.820 --> 00:42:03.660
Who would like to-

822
00:42:03.660 --> 00:42:05.660
And I think I may have this page

823
00:42:05.660 --> 00:42:06.500
we're just trying to get to.

824
00:42:06.500 --> 00:42:07.320
We're gonna find it.

825
00:42:07.320 --> 00:42:08.160
We'll give an example.

826
00:42:08.160 --> 00:42:10.700
There's like, it's buried a bit.

827
00:42:10.700 --> 00:42:12.460
I see Cindy raising her hand.

828
00:42:14.860 --> 00:42:16.420
Can you unmute Cindy?

829
00:42:17.740 --> 00:42:19.980
You see it was kind of hesitant.

830
00:42:19.980 --> 00:42:21.100
I see that.

831
00:42:22.100 --> 00:42:24.980
I just did my homework last night

832
00:42:26.140 --> 00:42:28.060
and I like part of it and part of it,

833
00:42:28.060 --> 00:42:33.060
I know it's not where it needs to be.

834
00:42:33.180 --> 00:42:34.020
That's okay.

835
00:42:34.020 --> 00:42:35.500
I don't know what you said in the beginning

836
00:42:35.500 --> 00:42:37.900
that at least I got it on paper.

837
00:42:37.900 --> 00:42:39.340
That's part of it. In the process.

838
00:42:39.340 --> 00:42:40.940
With anything else, right?

839
00:42:40.940 --> 00:42:44.020
So go ahead and share your screen so we can see.

840
00:42:44.020 --> 00:42:44.860
I found it.

841
00:42:44.860 --> 00:42:46.380
I haven't done this.

842
00:42:46.380 --> 00:42:50.040
Like I have it on Google.

843
00:42:50.040 --> 00:42:50.880
Yeah.

844
00:42:51.660 --> 00:42:52.500
Do you wanna share a link to it?

845
00:42:52.500 --> 00:42:53.320
We can pull it up

846
00:42:53.320 --> 00:42:55.580
or you can share your screen, whichever one.

847
00:42:57.580 --> 00:43:00.580
Where's the share screen I lost?

848
00:43:00.580 --> 00:43:03.220
Big green button at the bottom of your Zoom screen.

849
00:43:03.220 --> 00:43:05.260
Oh, it's down there.

850
00:43:05.260 --> 00:43:06.620
I was looking at the top.

851
00:43:07.740 --> 00:43:08.580
Here it is.

852
00:43:09.740 --> 00:43:11.860
This is actually the very first one.

853
00:43:11.860 --> 00:43:13.800
I didn't know we had this.

854
00:43:18.940 --> 00:43:20.580
I don't know how to get to the scroller thing

855
00:43:21.280 --> 00:43:22.760
because the camera's over here.

856
00:43:22.760 --> 00:43:24.040
There's like four.

857
00:43:26.040 --> 00:43:27.840
Is it easier for you to share the Google Doc

858
00:43:27.840 --> 00:43:29.320
with us in the chat?

859
00:43:29.320 --> 00:43:30.440
Like just drop a link?

860
00:43:32.120 --> 00:43:35.280
Oh, how do I do that?

861
00:43:35.280 --> 00:43:37.280
You should be able to just copy the link

862
00:43:37.280 --> 00:43:38.240
from the browser, right?

863
00:43:38.240 --> 00:43:39.080
Yeah.

864
00:43:39.080 --> 00:43:39.900
Yeah.

865
00:43:39.900 --> 00:43:40.740
Oh, right here?

866
00:43:40.740 --> 00:43:42.440
Yep, and then just drop it in the chat.

867
00:43:45.400 --> 00:43:46.720
I can share this while we're getting that.

868
00:43:46.720 --> 00:43:48.080
Yeah, while Cindy's doing that,

869
00:43:48.080 --> 00:43:49.760
let's just show you guys this example.

870
00:43:50.380 --> 00:43:53.820
This is actually, this should be framed somewhere,

871
00:43:53.820 --> 00:43:56.380
but this was our very first funnel we ever did

872
00:43:56.380 --> 00:43:58.220
for Kingdom Messengers.

873
00:43:58.220 --> 00:43:59.060
You can see the dates here.

874
00:43:59.060 --> 00:44:00.340
It says January 28th.

875
00:44:00.340 --> 00:44:03.460
This is 2021, so coming up on almost two years ago.

876
00:44:04.420 --> 00:44:06.300
And it was a one-week workshop.

877
00:44:06.300 --> 00:44:10.060
And the goal here was launching your channel.

878
00:44:10.060 --> 00:44:10.980
And so we said,

879
00:44:10.980 --> 00:44:14.140
learn to leverage digital landscape to disciple nations.

880
00:44:14.140 --> 00:44:15.360
Join me.

881
00:44:15.360 --> 00:44:17.340
And now look at how much we changed.

882
00:44:18.000 --> 00:44:21.000
If there's anyone doing this as a couple,

883
00:44:21.000 --> 00:44:23.720
we just simplified it and made it all about Lindsey.

884
00:44:24.560 --> 00:44:26.920
And so the whole video is about her,

885
00:44:26.920 --> 00:44:28.000
it's how she did it.

886
00:44:28.000 --> 00:44:29.320
Because it was my story.

887
00:44:29.320 --> 00:44:30.760
Yeah, we didn't want to confuse it with like,

888
00:44:30.760 --> 00:44:31.640
oh, they're a couple,

889
00:44:31.640 --> 00:44:33.200
but Lindsey's the one with the podcast.

890
00:44:33.200 --> 00:44:34.200
Like, what does Bruce do?

891
00:44:34.200 --> 00:44:37.760
Like, it's a little bit confusing, right?

892
00:44:37.760 --> 00:44:40.040
So I'm gonna request access to this.

893
00:44:40.040 --> 00:44:41.140
Cynthia, you may get an email

894
00:44:41.140 --> 00:44:43.240
that just will say approve or something.

895
00:44:43.240 --> 00:44:45.240
I did put the link in the chat.

896
00:44:45.240 --> 00:44:46.080
Okay, I got it.

897
00:44:46.080 --> 00:44:47.220
Yeah, you may just get a,

898
00:44:48.080 --> 00:44:49.560
it exists.

899
00:44:49.560 --> 00:44:51.740
So then we had a video,

900
00:44:51.740 --> 00:44:53.200
which we'll link to this.

901
00:44:53.200 --> 00:44:54.040
I'll see if we can,

902
00:44:54.040 --> 00:44:56.120
I think anyone can click on this and just see it.

903
00:44:56.120 --> 00:44:58.500
But if you guys want to watch this.

904
00:44:59.640 --> 00:45:00.480
And then.

905
00:45:00.000 --> 00:45:02.640
And we had, you know, countdown.

906
00:45:02.640 --> 00:45:04.160
And then we said, so it was all about them.

907
00:45:04.160 --> 00:45:06.840
Like, Hey, do you have a kingdom message stirring in your heart?

908
00:45:07.100 --> 00:45:09.920
We haven't even really said who, who we are yet.

909
00:45:10.380 --> 00:45:14.760
And a lot of what we said in the video is said again, down in the tech.

910
00:45:14.760 --> 00:45:17.760
So don't be afraid to be repetitive because some people will watch the

911
00:45:17.760 --> 00:45:19.760
video and some people will read the text.

912
00:45:20.160 --> 00:45:24.660
Um, but so don't feel like you have to, um, you can kind of say the same thing

913
00:45:24.660 --> 00:45:28.440
in the video and have the same thing on the tech, so big headline, you know,

914
00:45:28.440 --> 00:45:30.480
this is what's going on, but you're stuck.

915
00:45:30.480 --> 00:45:32.760
Like learning, then we introduced ourselves, Lindsay here.

916
00:45:32.760 --> 00:45:33.640
It's like, hi, I'm Lindsay.

917
00:45:33.640 --> 00:45:35.200
I used to think that I needed a book stage.

918
00:45:35.240 --> 00:45:37.360
And this is where I spent a lot of time kind of pushing the

919
00:45:37.360 --> 00:45:39.720
pain point by just in my own story.

920
00:45:40.080 --> 00:45:40.480
Yeah.

921
00:45:40.480 --> 00:45:44.720
So just kind of identifying again with the problem where people are.

922
00:45:45.080 --> 00:45:48.120
Um, like for years, I carried this deep desire to reach people.

923
00:45:48.120 --> 00:45:51.160
Didn't know how to let self doubt, intimidation, get in the way.

924
00:45:51.160 --> 00:45:54.120
Like that's where I kind of talked a lot about the pain that people might be

925
00:45:54.120 --> 00:45:56.120
feeling around this message during in their heart.

926
00:45:57.120 --> 00:45:59.800
So this has been back when Lindsay had 20,000 people in your audience.

927
00:45:59.880 --> 00:46:01.640
I know you're very proud of this page, boo.

928
00:46:01.800 --> 00:46:05.320
I know it's 10 times bigger than that, but okay.

929
00:46:05.320 --> 00:46:07.960
So it's just humble beginnings and all.

930
00:46:08.040 --> 00:46:13.760
Um, so we made it very much like about, um, a year later, like it's grown to this.

931
00:46:13.800 --> 00:46:18.240
And then, um, like we said, like, Hey, we received comments like this.

932
00:46:18.240 --> 00:46:21.640
So we made it more about like, Hey, look at what our channel has done.

933
00:46:21.920 --> 00:46:25.720
Remember you're, you're kind of telling people, like the thing that helped you

934
00:46:25.760 --> 00:46:29.120
was this epiphany, you had this epiphany about like one thing.

935
00:46:29.560 --> 00:46:33.240
And, and that is what has brought all these great results.

936
00:46:33.240 --> 00:46:35.680
It's not, Lindsay's not the product, right?

937
00:46:35.680 --> 00:46:40.640
It's Lindsay's process is the product, or it's the discovery of peace that you had.

938
00:46:40.640 --> 00:46:41.280
Or it's discovery.

939
00:46:41.800 --> 00:46:45.720
For you, Xavier too, because you have been serving people with the same

940
00:46:45.720 --> 00:46:48.560
message on your social media channels.

941
00:46:48.560 --> 00:46:51.800
Like you could have some con you could have a section that says for the last

942
00:46:51.800 --> 00:46:57.600
year, I've been sharing my story and helping people kind of break free in

943
00:46:57.600 --> 00:47:00.200
here, some of the comments I've received from the things that I've shared.

944
00:47:00.400 --> 00:47:04.640
That actually went back and started capturing those comments when I saw it

945
00:47:04.840 --> 00:47:06.360
is I hadn't thought of that before.

946
00:47:06.640 --> 00:47:07.040
Yeah.

947
00:47:07.360 --> 00:47:10.240
So yeah, I'm going to do that, but that's a good idea.

948
00:47:10.920 --> 00:47:11.440
Yeah.

949
00:47:11.880 --> 00:47:14.000
Um, awesome.

950
00:47:14.040 --> 00:47:14.240
Okay.

951
00:47:14.240 --> 00:47:15.400
So this is Cindy's page.

952
00:47:15.560 --> 00:47:19.120
So Cindy really quick, what is it that this is leading to?

953
00:47:19.120 --> 00:47:22.760
It's it's a, you said it's a, like a freebie lead magnet, like a resource.

954
00:47:23.880 --> 00:47:32.120
It's it's this letter that I had from two years ago and I found it.

955
00:47:32.120 --> 00:47:36.840
I think I mentioned it in one of my lives on the Facebook, but it's a letter that I

956
00:47:36.840 --> 00:47:44.280
found that I literally from two years ago that I dictated from God, even before I

957
00:47:44.280 --> 00:47:47.160
knew that was a thing like this year, I'm learning from Graham cook.

958
00:47:47.200 --> 00:47:48.440
Oh my gosh, that's a thing.

959
00:47:49.640 --> 00:47:55.640
And then, um, if you see, I don't know if you can see there's like underlined words.

960
00:47:56.280 --> 00:48:02.080
What I did was I, as I was getting the word and typing it out, I got verses

961
00:48:02.200 --> 00:48:04.320
because God often speaks with scripture.

962
00:48:04.760 --> 00:48:08.880
So I linked to Bible gateway, the scripture so that the person, when I

963
00:48:08.880 --> 00:48:14.520
down, when they download the PDF, that will take them right to the verse that

964
00:48:14.520 --> 00:48:22.200
ties in with that scripture, like one link that they can watch a video too.

965
00:48:22.600 --> 00:48:25.840
With that one, just that one free PDF resource.

966
00:48:25.920 --> 00:48:27.760
So the PDF is like a letter from God.

967
00:48:28.000 --> 00:48:29.520
It is to a new believer.

968
00:48:29.840 --> 00:48:30.680
This is awesome.

969
00:48:30.680 --> 00:48:31.120
That's great.

970
00:48:31.160 --> 00:48:32.080
This is so good.

971
00:48:32.440 --> 00:48:33.680
It's an invitation.

972
00:48:33.680 --> 00:48:41.160
It's the landing page stuff I have kind of goes into it, but it's, it's just so sweet.

973
00:48:42.440 --> 00:48:43.040
I love that.

974
00:48:43.160 --> 00:48:43.800
That's great.

975
00:48:43.920 --> 00:48:44.640
That to them.

976
00:48:44.640 --> 00:48:50.000
And it's kind of like a sweet letter, encouraging them about who he is to them

977
00:48:50.320 --> 00:48:52.200
and how he's celebrating them.

978
00:48:52.840 --> 00:48:58.200
And then, um, and then how he's inviting them to partner with him.

979
00:48:58.200 --> 00:49:01.840
And he wants to do, he wants them to reach their potential

980
00:49:01.840 --> 00:49:03.320
of who he created them to be.

981
00:49:04.080 --> 00:49:07.840
So I kind of touch on some of those things, like the, it's better to start

982
00:49:07.840 --> 00:49:11.600
with that bottom paragraph and understand what I'm doing and then go to the top.

983
00:49:12.600 --> 00:49:13.560
So this is great.

984
00:49:13.560 --> 00:49:15.880
This is very well thought out.

985
00:49:15.960 --> 00:49:18.560
I love the resource, especially for new believers.

986
00:49:19.080 --> 00:49:19.880
Um,

987
00:49:24.320 --> 00:49:30.920
um, so I would start with, you want to call, you want to call people out?

988
00:49:30.960 --> 00:49:33.360
Like, so you've got the, you've got the copy.

989
00:49:33.360 --> 00:49:35.800
So now it's just a matter of like, let's pull out some things that could be

990
00:49:35.800 --> 00:49:40.200
headlines, like, how do we like start the page, um, when it comes to your landing

991
00:49:40.200 --> 00:49:44.040
page and this, like, you want to do a video on my landing page too.

992
00:49:44.760 --> 00:49:45.040
Okay.

993
00:49:45.080 --> 00:49:45.680
That's great.

994
00:49:45.680 --> 00:49:49.720
I would say, and maybe we weren't super clear with Xavier, but Xavier, definitely

995
00:49:49.720 --> 00:49:53.280
whatever you're doing in the video can also be in copying your landing page.

996
00:49:53.280 --> 00:49:58.240
So don't, um, discredit doing a little bio section about who you are in text.

997
00:50:00.000 --> 00:50:06.080
So that's for anyone. If you can do a video, it's great to have that option. And you guys

998
00:50:06.080 --> 00:50:11.760
all can do video because you've been doing video this whole time. You're ahead of the curve.

999
00:50:12.880 --> 00:50:17.600
So you want to call out from the very beginning who this is for. So you have this one sentence

1000
00:50:17.600 --> 00:50:21.680
here. I don't know if you can see if I highlight, but as a new believer in Jesus, how do you get

1001
00:50:21.680 --> 00:50:28.560
to know God? You can just say, are you a new believer in Jesus who wants to know, who is

1002
00:50:28.560 --> 00:50:34.480
wondering, let's see, how would I say this? Are you a new believer in Jesus who wants to know

1003
00:50:35.440 --> 00:50:37.600
how to get, that's kind of know too many times.

1004
00:50:39.360 --> 00:50:42.960
Building a relationship with him or I don't, something like that.

1005
00:50:42.960 --> 00:50:47.760
Yeah. I mean, I love the idea of like, I think there's like a, at the very top.

1006
00:50:47.760 --> 00:50:48.560
That's what I'm saying.

1007
00:50:48.560 --> 00:50:57.200
Saying something like, like, I'm trying to like, just very like simple and minimalist,

1008
00:50:57.200 --> 00:51:02.160
that would be like really big text that said like deer, you know, dot, dot, dot, or deer

1009
00:51:02.160 --> 00:51:05.440
underscore, like just a blank space. Like I wrote this for you.

1010
00:51:07.200 --> 00:51:10.960
And then say, Hey, as a new believer, like, you know, it was like.

1011
00:51:10.960 --> 00:51:14.960
Yeah. I mean, you could, there's definitely something with the letter and the mail that

1012
00:51:14.960 --> 00:51:15.520
you want to like.

1013
00:51:16.240 --> 00:51:22.000
Cause I think that's a, such a great hook is like, Hey, what if you could read a letter from

1014
00:51:22.000 --> 00:51:26.240
God for you? Like, that'd be like, Oh, that's kind of different. Like that that's, it's just

1015
00:51:26.240 --> 00:51:28.080
different. It kind of catches your attention.

1016
00:51:28.080 --> 00:51:31.120
Yeah. That's beautiful. I never thought of that.

1017
00:51:31.120 --> 00:51:37.120
So, and then that is kind of the point of it is you've got the letter and it's a letter,

1018
00:51:37.120 --> 00:51:43.040
but it's also like, you've got like a kind of a study guide links and resources and stuff

1019
00:51:43.040 --> 00:51:45.280
attached to it. So I think it's great.

1020
00:51:46.320 --> 00:51:49.680
I feel like you should start with the question. Like you should call out the new believer.

1021
00:51:50.400 --> 00:51:53.200
I feel like that's a, it's good, but I wonder if that's like the subheader.

1022
00:51:54.000 --> 00:51:59.520
Like, I feel like it's, um, are you a new believer who wants to get to know God better?

1023
00:51:59.520 --> 00:52:03.840
Or are you a new believer? Who's wondering what to do? Cause it's kind of like where

1024
00:52:03.840 --> 00:52:07.520
they're stuck is they don't know how to start to get to know God.

1025
00:52:07.520 --> 00:52:08.080
Exactly.

1026
00:52:08.800 --> 00:52:09.840
That's what I'm trying to get at.

1027
00:52:11.520 --> 00:52:14.880
It's like, I want to, it's kind of, cause they're, they're carrying probably the weight,

1028
00:52:14.880 --> 00:52:18.560
the personal, like feeling this personal responsibility of like, it's up to me to now

1029
00:52:18.560 --> 00:52:19.760
figure this out.

1030
00:52:19.760 --> 00:52:20.400
Yeah.

1031
00:52:20.400 --> 00:52:24.880
So I, I want to use language that like really hits that pain point. I want to call them out

1032
00:52:24.880 --> 00:52:30.960
from the beginning. Like it's a new believer. Like, are you a new believer in Jesus who is

1033
00:52:30.960 --> 00:52:39.040
struggling or who are you wondering if, are you wondering what to do next or something like that?

1034
00:52:39.040 --> 00:52:39.520
It's something.

1035
00:52:40.080 --> 00:52:43.600
Well, that's what I was trying to think last night, but I couldn't get the words out. So

1036
00:52:43.600 --> 00:52:48.240
it didn't show up, but that's what I was trying to figure out how to say.

1037
00:52:48.960 --> 00:52:49.760
Yeah.

1038
00:52:49.760 --> 00:52:53.520
Well, that's kind of why we, sometimes like you've written all this text and you've kind

1039
00:52:53.520 --> 00:52:56.240
of gone through it, but that's why in the beginning, Lindsay was like, Hey, so just

1040
00:52:56.240 --> 00:52:59.600
tell me like what this is. Cause sometimes you're like, well, if I could just tell them

1041
00:52:59.600 --> 00:53:03.680
this, then you're like, well, just put that down in the text. Right. Like sometimes when

1042
00:53:03.680 --> 00:53:09.280
you explain it to someone else that clarity will come, even though like the, the kind of the,

1043
00:53:09.280 --> 00:53:13.680
all the work has been done in here. So it's kind of, it's just a very iterative process.

1044
00:53:13.680 --> 00:53:17.920
No one like, no one sits down and writes these like first time, like this is just

1045
00:53:17.920 --> 00:53:21.520
edit after edit, after edit, you know, is how you kind of get to that point.

1046
00:53:23.280 --> 00:53:25.120
So I, I would.

1047
00:53:25.120 --> 00:53:29.280
And you, you know what, you could probably, you could probably, I'm trying not to make

1048
00:53:29.280 --> 00:53:32.480
it wordy. That's why I'm struggling a little bit. You could probably cut out.

1049
00:53:32.480 --> 00:53:35.200
This is so good. There's some really good sentence. Sorry. Keep going.

1050
00:53:36.320 --> 00:53:37.440
That might be a really good.

1051
00:53:38.160 --> 00:53:43.760
Like, this is a good S because it's in a story format, like this, this people will identify

1052
00:53:43.760 --> 00:53:48.160
with right now. Like, I don't know if he was mad at me every single time I did something,

1053
00:53:48.160 --> 00:53:52.160
you know, he, he felt this and at distance. And these are like, I love how short these

1054
00:53:52.160 --> 00:53:56.960
sentences are like three words, right? Like it's just kind of my app for years. So yes.

1055
00:53:56.960 --> 00:54:01.680
Perfect. See, that's and look at the results.

1056
00:54:02.560 --> 00:54:05.520
You too can write like Cindy with the Hemingway app.

1057
00:54:07.280 --> 00:54:08.720
I used to write really long.

1058
00:54:09.520 --> 00:54:13.360
It's great, but this is, it does, it reads really like short and punchy and that stuff

1059
00:54:13.360 --> 00:54:18.160
will make a huge difference to it. But like, there's some really good pieces.

1060
00:54:18.880 --> 00:54:25.200
I mean, this could even be like, this could be a headline. This would be a very, it would

1061
00:54:25.200 --> 00:54:29.120
be a very creative way of doing it, but you can see where it would hit the pain point,

1062
00:54:29.120 --> 00:54:33.600
call out the person and kind of speak to start to speak to something else. If you said,

1063
00:54:33.600 --> 00:54:40.480
if the headline was, I lived for 32 years, not knowing if God loved me, period. And then

1064
00:54:40.480 --> 00:54:46.560
underneath like a subheader, that was something like, do you, do you struggle to know what

1065
00:54:46.560 --> 00:54:51.760
to do? Or is something like, do you not know what to do when it comes to getting to know

1066
00:54:51.760 --> 00:54:54.480
God or something along those lines?

1067
00:54:54.480 --> 00:54:58.800
Yeah. You said even this, like, I'd probably just rephrase this.

1068
00:55:00.000 --> 00:55:03.840
Do you feel like God is distant or distant or hard to talk to you?

1069
00:55:03.840 --> 00:55:12.600
Like, but you're, you're kind of skipping around a little bit because we needed there to be kind of the statement, what you said was good attention, like, like, grab the attention.

1070
00:55:12.600 --> 00:55:25.160
And then there has to be this, like, like speaking to the person, because, because it's a very creative way of doing the headline, because you're starting talking about who you are, which is fine.

1071
00:55:25.160 --> 00:55:32.000
It's because it's going to help them self-identify, but then you have to kind of draw them into what about you type thing, right?

1072
00:55:32.000 --> 00:55:37.280
This is where I'm stuck. And you know, that for your who this is going to be, they're going to be like, oh, my gosh, me too.

1073
00:55:37.280 --> 00:55:46.400
But you want to kind of bring it back to them and start speaking to them and draw them in that subheader needs to be something where it's talking to it's pulling them in.

1074
00:55:46.680 --> 00:55:55.880
And then you can kind of start breaking down your story and like leading to what it is that you have for them, which is this like letter from from God.

1075
00:55:57.520 --> 00:56:01.520
So does that make sense, Cindy, kind of where we're heading with that?

1076
00:56:02.160 --> 00:56:06.240
Yeah, I don't have an idea for that subheader, but it makes sense.

1077
00:56:06.400 --> 00:56:14.120
Yeah, I mean, the subheader should be it should be a question is always a very good way of especially if you're using a statement headline.

1078
00:56:14.520 --> 00:56:25.560
A question is a good way of kind of inviting people into it because you're you're not what people don't always love, rarely love is to be told how they feel.

1079
00:56:27.200 --> 00:56:31.080
They like to be given the opportunity to like say yes or no.

1080
00:56:31.400 --> 00:56:42.040
Right. And so that's why a question is very disarming for people, because you're not saying things like most Christians or you're not generalizing it or telling them how they feel.

1081
00:56:42.040 --> 00:56:45.120
You're saying, like, probably, are you feeling this way, too?

1082
00:56:45.120 --> 00:56:50.800
That's kind of the thing. Like, are you a new believer who doesn't know how to get to know God?

1083
00:56:51.080 --> 00:56:58.600
Question mark. You're just you're letting them say yes or no and continue on with you versus telling them how they feel, because that feels very aggressive for people.

1084
00:56:58.600 --> 00:57:09.440
Yeah. So so that was so the subheader would I would I would suggest maybe a question that addresses them and allows them to kind of give a yes or no response.

1085
00:57:09.480 --> 00:57:23.200
And, you know, those who will say no, most likely many of them will. I mean, those who will say yes, will kind of continue to read. Right. That's what you want. You want these these headlines and these subheaders are great filters for you.

1086
00:57:23.480 --> 00:57:38.440
OK, but it's helping people kind of make the decision like is this and we you know, I think from a worldly marketing standpoint, this is where a lot of people use manipulative language because it's all scare tactics and fear based.

1087
00:57:38.440 --> 00:57:59.720
So like that, but from a kingdom perspective, like we're using invitational language and we're kind of utilizing our own story to kind of build the bridge, if you will, to kind of helping people make that decision, like indignity and integrity, not like making the decision because they feel manipulated or they're scared of missing out on something.

1088
00:58:00.720 --> 00:58:21.640
Yeah, good. And I mean, I know we're kind of one time, but some things like just being very plain and simple. Right. Like just speaking, you're writing this whole page is to is to one person who's like who's at if they're read all the way down this page to to you, like I would say something like I wrote this letter for you.

1089
00:58:22.920 --> 00:58:24.640
That's right. That's awesome.

1090
00:58:24.760 --> 00:58:36.400
You know, I mean, you can just say, like, I listen, you know, I, I, you know, I listen to what got, you know, and then you can kind of back, but you're trying to like grab their attention.

1091
00:58:37.800 --> 00:58:44.040
Yeah, and that could even be like a headline like I wrote this for you, period. And then like the paragraph underneath it says what is so

1092
00:58:44.040 --> 00:59:01.440
what you can do. And since you've got a Google Doc here is just duplicate this just copy the whole thing. Leave this leave this what you got here is version one just duplicate the whole thing. I find, especially for creative people. If you know there's like a safety of the backup of version one, you can go crazy with the edit version two.

1093
00:59:01.440 --> 00:59:12.960
And then just kind of like I would actually take out all the, you know, offer and transformation, you kind of know, you know what those headings are now and actually go put like your proper headings or your those sentences in there.

1094
00:59:14.240 --> 00:59:19.360
But I think, you know, I think this is really, really good.

1095
00:59:19.360 --> 00:59:31.400
It's really, it's really well written. And I love the language that you're using. I think you're, you're speaking directly to your who I love that. I love that you're saying this is for you. Like, again, it's not for a group of people, but it's for a group of people.

1096
00:59:31.440 --> 00:59:38.720
You're making it very individualized. Once again, like, that's helpful. I like that you're utilizing your story.

1097
00:59:41.840 --> 00:59:48.160
I think, I think this is great too. This is a great use of scripture again going back to Cindy's who new believers.

1098
00:59:49.960 --> 00:59:59.400
They probably are at least at a point where they like are, they're probably very hyper aware of like what does the Bible say right because everything is very fresh.

1099
01:00:00.000 --> 01:00:03.500
And what you've got is you're not overwhelming them with scripture,

1100
01:00:03.500 --> 01:00:05.800
but you're just sharing some like key scriptures here.

1101
01:00:05.800 --> 01:00:08.600
And there's a way that we can even format them so they kind of stick out,

1102
01:00:08.600 --> 01:00:10.600
or maybe they're bolded or italicized or something.

1103
01:00:10.600 --> 01:00:14.000
So they kind of, as people are skimming, it just makes people feel,

1104
01:00:14.000 --> 01:00:15.900
it's a way to make people feel safe.

1105
01:00:15.900 --> 01:00:19.400
Like, okay, this is like, you know, based in some scripture.

1106
01:00:19.400 --> 01:00:21.200
She's helping me understand that scripture.

1107
01:00:21.200 --> 01:00:22.300
Again, these are new believers.

1108
01:00:22.300 --> 01:00:24.600
So you're like, you're kind of spelling it out for them a little bit.

1109
01:00:24.600 --> 01:00:26.800
Like the Bible tells us so many times that God loves us.

1110
01:00:26.800 --> 01:00:28.200
Hey, here's some examples of the Bible.

1111
01:00:28.200 --> 01:00:30.400
Like, you don't take my word for it.

1112
01:00:30.400 --> 01:00:31.300
The Bible really does.

1113
01:00:31.300 --> 01:00:32.500
Here's some examples.

1114
01:00:32.500 --> 01:00:33.600
That's exactly what I was thinking.

1115
01:00:33.600 --> 01:00:34.900
It really does say that.

1116
01:00:34.900 --> 01:00:35.300
Right.

1117
01:00:35.300 --> 01:00:37.200
So you've done a really good job.

1118
01:00:37.200 --> 01:00:40.800
And I think it's in a very concise way.

1119
01:00:40.800 --> 01:00:43.700
So now it's just a matter of, like Bruce said, kind of that version two

1120
01:00:43.700 --> 01:00:47.400
and starting to pull out some headlines for each section.

1121
01:00:47.400 --> 01:00:53.000
And kind of editing it for like scrollability.

1122
01:00:53.000 --> 01:00:54.900
Like what we talked about.

1123
01:00:55.000 --> 01:00:58.800
One thing to when you're writing this is for everybody.

1124
01:00:58.800 --> 01:01:02.000
We're going to create what and this is where you kind of have to start

1125
01:01:02.000 --> 01:01:05.100
thinking about the formatting of it as far as how you're writing it.

1126
01:01:05.100 --> 01:01:09.600
No, hardly anyone is going to read your whole page, right?

1127
01:01:09.600 --> 01:01:14.400
And what we're going to do is every little bit there's going to be a chance

1128
01:01:14.400 --> 01:01:19.400
to like click on the button and kind of take an off-ramp and go get your thing.

1129
01:01:19.400 --> 01:01:20.100
Right?

1130
01:01:20.100 --> 01:01:23.000
Just sign up for the free training or whatever it is.

1131
01:01:23.000 --> 01:01:26.100
We're not going to make them wait to the very end to read every single last

1132
01:01:26.100 --> 01:01:27.100
thing you wrote.

1133
01:01:27.100 --> 01:01:29.500
We're going to give them like multiple chances.

1134
01:01:29.500 --> 01:01:31.600
And I think I think we did this.

1135
01:01:31.600 --> 01:01:35.200
I can't remember this problem, but like we had a button here.

1136
01:01:35.200 --> 01:01:39.400
Like let's launch you keep scrolling a little bit more and it's hey join the

1137
01:01:39.400 --> 01:01:41.600
workshop and then scroll some more.

1138
01:01:41.600 --> 01:01:44.200
Hey join the workshop like do this thing.

1139
01:01:44.200 --> 01:01:48.300
Hey, like lots and lots of options join the workshop.

1140
01:01:48.300 --> 01:01:48.600
Right?

1141
01:01:48.600 --> 01:01:52.900
So it's all they all do exactly the same thing, but it's allowing

1142
01:01:52.900 --> 01:01:56.600
people the opportunity like if they're bought in they're like this is awesome.

1143
01:01:56.600 --> 01:02:00.300
They may read like your first three sentences and be like, here's my email

1144
01:02:00.300 --> 01:02:02.400
address send it to me like I want it.

1145
01:02:02.400 --> 01:02:07.700
Yeah, so just know that you don't have to your last thing that you put in the

1146
01:02:07.700 --> 01:02:10.800
very bottom of the pages doesn't have to be so good that it like gets them to

1147
01:02:10.800 --> 01:02:12.700
do that last little scroll.

1148
01:02:12.700 --> 01:02:15.100
You're going to have a lot of opportunities.

1149
01:02:15.100 --> 01:02:16.700
It's kind of like a shotgun approach.

1150
01:02:16.700 --> 01:02:16.900
Right?

1151
01:02:16.900 --> 01:02:19.800
Like we don't know when they're going to take that and everybody's a little

1152
01:02:19.800 --> 01:02:23.200
different like some people love reading the pages top to bottom before they do

1153
01:02:23.200 --> 01:02:23.900
anything.

1154
01:02:24.500 --> 01:02:28.300
I don't I like to skim the headlines and then like what are they asking for?

1155
01:02:28.300 --> 01:02:29.100
Oh, just an email.

1156
01:02:29.100 --> 01:02:30.800
I'll just try it and figure it out.

1157
01:02:30.800 --> 01:02:33.500
You know, I don't even really make it past that.

1158
01:02:33.500 --> 01:02:35.700
So you just don't want to like action.

1159
01:02:35.700 --> 01:02:39.200
You don't want to lose that point person if they're like if you're making them

1160
01:02:39.200 --> 01:02:42.200
wait to the very last bottom of the page, but that's some things we'll do from

1161
01:02:42.200 --> 01:02:42.900
the formatting.

1162
01:02:42.900 --> 01:02:46.600
But I know as you're writing it just keep that in mind that like it's kind of

1163
01:02:46.600 --> 01:02:49.400
like you're sharing something and then you share it again at a different level

1164
01:02:49.400 --> 01:02:53.000
and a different level and you keep going deeper until like, you know, each

1165
01:02:53.000 --> 01:02:56.600
that each like layers kind of convincing people to take the next step.

1166
01:02:56.600 --> 01:02:57.200
Yeah more.

1167
01:02:57.300 --> 01:02:57.700
Yeah.

1168
01:02:57.900 --> 01:03:03.300
So what are we going to go ahead about me part?

1169
01:03:05.500 --> 01:03:12.000
So I am a pastor of a licensed pastor, but I haven't for like three years really

1170
01:03:12.000 --> 01:03:12.900
done anything with it.

1171
01:03:12.900 --> 01:03:17.300
But back at my church, I used to teach courses on Bible and stuff like that.

1172
01:03:19.400 --> 01:03:21.900
But I don't know if that's pertinent to new believers because I know you were

1173
01:03:21.900 --> 01:03:26.400
saying is that pertinent to who you're who is do new believers need to know

1174
01:03:26.400 --> 01:03:32.100
that I'm a pastor or just a grandma who's been saved 40 years and just figured

1175
01:03:32.100 --> 01:03:34.500
it out, you know, well, here's the thing about listed.

1176
01:03:34.500 --> 01:03:35.400
Here's the thing about you Cindy.

1177
01:03:35.400 --> 01:03:38.600
You're going to be sharing your story kind of throughout this page because

1178
01:03:38.600 --> 01:03:39.700
this is a very personal thing.

1179
01:03:39.700 --> 01:03:42.500
Like this is a letter that you got kind of, you know, this is who I am.

1180
01:03:42.500 --> 01:03:46.700
So you're already sharing your bio and for something like a free download you

1181
01:03:46.700 --> 01:03:51.100
don't necessarily need like a paragraph text on your bio for something like

1182
01:03:51.100 --> 01:03:53.900
this, like just tell your story kind of throughout the page what you're already

1183
01:03:53.900 --> 01:03:57.500
doing because you're starting from the beginning saying I live for 32 years

1184
01:03:57.500 --> 01:04:02.400
and didn't know that God loved me like for most people when you're like for a

1185
01:04:02.400 --> 01:04:05.100
free download like that's all they need to know about you.

1186
01:04:05.100 --> 01:04:06.800
Like that's okay.

1187
01:04:06.800 --> 01:04:09.300
Like this is she's walked through some things right?

1188
01:04:09.300 --> 01:04:12.700
Like because clearly she's living in a different reality now.

1189
01:04:12.800 --> 01:04:14.600
Yeah, so it's you got it.

1190
01:04:14.600 --> 01:04:18.400
You kind of have to weigh like what it is that you're offering with how much

1191
01:04:18.400 --> 01:04:22.700
like credentials you really need to like have like Xavier.

1192
01:04:22.700 --> 01:04:25.200
It's more because he's offering for people to come to like one of his

1193
01:04:25.200 --> 01:04:26.400
trainings on his teaching.

1194
01:04:26.400 --> 01:04:28.700
So there's a little bit more accessibility.

1195
01:04:29.500 --> 01:04:30.000
Yeah.

1196
01:04:31.900 --> 01:04:35.100
So you especially yeah people are at you know, and some of you if you're doing

1197
01:04:35.100 --> 01:04:38.700
a challenge or you're asking them to pay something which most of you I think

1198
01:04:38.700 --> 01:04:41.400
we're kind of focused on a free something, right?

1199
01:04:41.400 --> 01:04:43.400
So we're doing kind of like a first step.

1200
01:04:43.500 --> 01:04:45.000
But I mean, that's good.

1201
01:04:45.000 --> 01:04:48.400
You would need less of like a whole bio for something.

1202
01:04:48.400 --> 01:04:53.100
That's just a download and just I wrote 32 years last night because I was

1203
01:04:53.100 --> 01:04:57.100
thinking that's how long it took me to figure out my identity in Christ and

1204
01:04:57.100 --> 01:04:59.900
that whole shift from my performance.

1205
01:05:00.000 --> 01:05:05.000
to Jesus's performance, but it was 19 years of the 32

1206
01:05:05.060 --> 01:05:07.700
that I literally didn't know if God loved me.

1207
01:05:07.700 --> 01:05:11.460
So I think just because of who I am,

1208
01:05:11.460 --> 01:05:13.300
I might reword that a little bit,

1209
01:05:13.300 --> 01:05:15.860
saying, you know, I struggled with this for 19 years

1210
01:05:15.860 --> 01:05:19.380
and then continued to struggle with, you know,

1211
01:05:19.380 --> 01:05:22.140
always having to perform for God to love me.

1212
01:05:22.140 --> 01:05:22.980
Yeah.

1213
01:05:22.980 --> 01:05:24.980
Yeah, I mean, you could even say, you know,

1214
01:05:24.980 --> 01:05:27.820
to make it crisp for that headline is,

1215
01:05:27.820 --> 01:05:29.500
because how long have you been a believer, Cindy?

1216
01:05:29.540 --> 01:05:30.440
40.

1217
01:05:30.440 --> 01:05:32.040
Okay, so good.

1218
01:05:32.040 --> 01:05:34.760
I lived 19 years of my Christian life,

1219
01:05:34.760 --> 01:05:36.480
not knowing if God loved me.

1220
01:05:36.480 --> 01:05:37.460
Okay.

1221
01:05:37.460 --> 01:05:42.300
Yeah, the 19 or the 32, like they're both a crazy amount

1222
01:05:42.300 --> 01:05:45.560
of time for you to be a Christian

1223
01:05:45.560 --> 01:05:47.200
and not know if God loved you or not.

1224
01:05:47.200 --> 01:05:51.120
So that's really what's the drawl is, wow, that's.

1225
01:05:51.120 --> 01:05:53.340
It's 19 years too long either.

1226
01:05:53.340 --> 01:05:55.940
It is, way too long.

1227
01:05:55.940 --> 01:05:57.660
So, and that's the point is a lot of times

1228
01:05:57.660 --> 01:06:01.440
people are just looking for, yes, I can go figure this out,

1229
01:06:01.440 --> 01:06:03.440
but I don't want you to wait 19 years.

1230
01:06:03.440 --> 01:06:06.080
Like if I could share one or two little nuggets with you

1231
01:06:06.080 --> 01:06:09.000
that accelerates that just a little bit, right,

1232
01:06:09.000 --> 01:06:09.960
then it's worth that.

1233
01:06:09.960 --> 01:06:10.800
And that's.

1234
01:06:10.800 --> 01:06:13.080
That's what I wanna do, is I want them to start out knowing

1235
01:06:13.080 --> 01:06:15.520
instead of having to learn the hard way like I did.

1236
01:06:15.520 --> 01:06:17.640
Yeah, no, I think all that's coming through,

1237
01:06:17.640 --> 01:06:19.800
like in your copy and stuff, that's right.

1238
01:06:19.800 --> 01:06:20.640
Yeah, that came through.

1239
01:06:20.640 --> 01:06:21.460
Okay, good.

1240
01:06:21.460 --> 01:06:22.300
Do you wanna take any other quick questions

1241
01:06:22.300 --> 01:06:23.440
if anyone has?

1242
01:06:23.440 --> 01:06:25.140
Does anyone have any quick questions?

1243
01:06:25.140 --> 01:06:27.140
And then I'm gonna talk about this week.

1244
01:06:28.820 --> 01:06:30.420
Good.

1245
01:06:30.420 --> 01:06:32.380
Okay, Marion.

1246
01:06:34.460 --> 01:06:37.180
Yes, how do you put a video on a page?

1247
01:06:37.180 --> 01:06:38.020
We're gonna, we'll help you with that.

1248
01:06:38.020 --> 01:06:39.720
You don't even have to worry about that.

1249
01:06:39.720 --> 01:06:40.560
Okay, okay.

1250
01:06:40.560 --> 01:06:43.140
Look, typically we have done training like this in the past

1251
01:06:43.140 --> 01:06:45.420
and we spend two or three weeks teaching people

1252
01:06:45.420 --> 01:06:47.460
how to do the website part of it.

1253
01:06:47.460 --> 01:06:50.620
And Lindsey and I just decided like, we have Carolina,

1254
01:06:50.620 --> 01:06:53.280
we're gonna have her put the webpage together for you.

1255
01:06:53.280 --> 01:06:54.120
Okay.

1256
01:06:54.160 --> 01:06:55.280
Advancement.

1257
01:06:55.280 --> 01:06:58.200
Yeah, so like, that was not part of the deal,

1258
01:06:58.200 --> 01:06:59.040
but we're doing it for you.

1259
01:06:59.040 --> 01:07:00.920
But we're making it part of the deal,

1260
01:07:00.920 --> 01:07:01.760
because we want people to do it.

1261
01:07:01.760 --> 01:07:02.580
Yeah, I need that.

1262
01:07:02.580 --> 01:07:04.960
But don't come to us in six months and ask us to make it.

1263
01:07:04.960 --> 01:07:06.440
This is just during this.

1264
01:07:06.440 --> 01:07:07.280
Utilize this time.

1265
01:07:07.280 --> 01:07:08.720
If you're gonna take action, if you're gonna get it done,

1266
01:07:08.720 --> 01:07:10.920
we'll, and we'll show you some of the techniques

1267
01:07:10.920 --> 01:07:11.740
of how to do it.

1268
01:07:11.740 --> 01:07:14.180
But yeah, we didn't wanna take up time here

1269
01:07:14.180 --> 01:07:16.080
because that stuff is the follow through.

1270
01:07:16.080 --> 01:07:18.360
To me, it's the last five or 10%.

1271
01:07:18.360 --> 01:07:21.840
And it ends up taking up 90% of our time with you guys,

1272
01:07:21.840 --> 01:07:23.260
showing you which buttons to push

1273
01:07:23.260 --> 01:07:25.760
and not really getting like the heart of it down,

1274
01:07:25.760 --> 01:07:26.720
which is the content.

1275
01:07:26.720 --> 01:07:27.560
Yeah.

1276
01:07:27.560 --> 01:07:29.760
Would you say a two minute or three minute video

1277
01:07:29.760 --> 01:07:31.000
on the landing page?

1278
01:07:31.000 --> 01:07:32.600
Yeah, 90 seconds maybe, or less?

1279
01:07:32.600 --> 01:07:34.520
Oh, I would do it longer than 90 seconds.

1280
01:07:34.520 --> 01:07:35.360
I'd say three minutes.

1281
01:07:35.360 --> 01:07:36.180
This was 90 seconds.

1282
01:07:36.180 --> 01:07:37.020
Was it 90 seconds?

1283
01:07:37.020 --> 01:07:38.040
I don't think that was 90 seconds.

1284
01:07:38.040 --> 01:07:38.880
I think it adds.

1285
01:07:38.880 --> 01:07:40.080
I would say less than two minutes.

1286
01:07:40.080 --> 01:07:41.080
Okay.

1287
01:07:41.080 --> 01:07:44.060
Just decide who you wanna believe.

1288
01:07:44.060 --> 01:07:44.900
Yeah.

1289
01:07:44.900 --> 01:07:47.200
No, no, and there's a strategy to it.

1290
01:07:47.200 --> 01:07:50.040
Like you can speak for 30, 40 seconds

1291
01:07:50.040 --> 01:07:53.000
and then make an invitation to take the next step

1292
01:07:53.000 --> 01:07:55.400
and then keep talking and then make an invitation.

1293
01:07:55.400 --> 01:07:56.620
That is a very good point.

1294
01:07:56.620 --> 01:07:58.540
So very quickly, not to confuse anyone,

1295
01:07:58.540 --> 01:08:00.880
but you guys can pick this up really quick.

1296
01:08:00.880 --> 01:08:02.880
When you're writing your script,

1297
01:08:02.880 --> 01:08:04.440
like you don't wait till the end

1298
01:08:04.440 --> 01:08:06.540
to make your invitation to join.

1299
01:08:06.540 --> 01:08:09.760
So to Bruce's point, within like by 90 seconds,

1300
01:08:09.760 --> 01:08:10.600
you wanna invite them to-

1301
01:08:10.600 --> 01:08:12.040
I would say 30 seconds.

1302
01:08:12.040 --> 01:08:12.880
Yeah.

1303
01:08:12.880 --> 01:08:13.700
Super, super short.

1304
01:08:15.280 --> 01:08:16.859
You just wanna, from the get go,

1305
01:08:16.859 --> 01:08:18.439
you wanna start inviting people in

1306
01:08:18.439 --> 01:08:19.660
because to Bruce's point,

1307
01:08:19.660 --> 01:08:21.800
like videos are scrollable too now, right?

1308
01:08:21.800 --> 01:08:25.020
People are kind of like, it's the hook thing, right?

1309
01:08:25.020 --> 01:08:28.720
So utilize that kind of first 15 to 30 seconds

1310
01:08:28.720 --> 01:08:30.720
by just like making like, it doesn't have to be long.

1311
01:08:30.720 --> 01:08:32.080
Like go ahead and click the button down

1312
01:08:32.080 --> 01:08:32.899
to go ahead and join.

1313
01:08:32.899 --> 01:08:34.200
And then you can keep talking.

1314
01:08:34.200 --> 01:08:35.040
Yeah.

1315
01:08:35.040 --> 01:08:35.880
It's just like the page.

1316
01:08:35.880 --> 01:08:37.520
Like you just, there's another section of your script

1317
01:08:37.520 --> 01:08:39.880
and then, oh, you know, hey, this sounds good to you.

1318
01:08:39.880 --> 01:08:40.840
Go ahead and like,

1319
01:08:40.840 --> 01:08:42.720
go ahead and put your email down below and join.

1320
01:08:42.720 --> 01:08:43.680
And you can keep talking.

1321
01:08:43.680 --> 01:08:44.520
It's a phrase.

1322
01:08:44.520 --> 01:08:45.359
Lindsay always says,

1323
01:08:45.359 --> 01:08:47.200
if this is you, click the link below.

1324
01:08:47.200 --> 01:08:48.300
Like if this sounds like you,

1325
01:08:49.140 --> 01:08:50.260
because if you just described a bunch of stuff,

1326
01:08:50.260 --> 01:08:52.540
like if you think this would help, click the, you know.

1327
01:08:52.540 --> 01:08:53.380
Yeah.

1328
01:08:53.380 --> 01:08:54.200
That's good.

1329
01:08:54.200 --> 01:08:55.040
Yeah.

1330
01:08:56.020 --> 01:08:56.859
Okay.

1331
01:08:56.859 --> 01:08:57.700
Good.

1332
01:08:57.700 --> 01:08:58.700
So this week,

1333
01:08:58.700 --> 01:09:01.779
so take some of the things you guys have learned now.

1334
01:09:01.779 --> 01:09:04.420
You might be wondering when am I going to be ready

1335
01:09:04.420 --> 01:09:06.100
to like book the call to start to build my page?

1336
01:09:06.100 --> 01:09:08.380
I would say when you have your finished sections,

1337
01:09:08.380 --> 01:09:10.660
so see how Cindy went ahead and had her finished sections.

1338
01:09:10.660 --> 01:09:13.220
She's gonna go back and write like headlines

1339
01:09:13.220 --> 01:09:14.340
and have those sections.

1340
01:09:14.340 --> 01:09:15.859
And then you're ready to like go ahead

1341
01:09:15.859 --> 01:09:18.660
and book your call for us to start building the page.

1342
01:09:18.660 --> 01:09:21.180
So that's, so you set the pace this week.

1343
01:09:21.180 --> 01:09:22.979
Some of you guys are like ready.

1344
01:09:22.979 --> 01:09:24.300
You're like, I have the headlines.

1345
01:09:24.300 --> 01:09:26.020
I kind of have my sections out.

1346
01:09:27.260 --> 01:09:29.939
Go ahead and book the call to like

1347
01:09:29.939 --> 01:09:31.140
build the landing page, right?

1348
01:09:31.140 --> 01:09:31.979
Yeah.

1349
01:09:31.979 --> 01:09:32.819
Not a call though.

1350
01:09:32.819 --> 01:09:33.640
Okay.

1351
01:09:33.640 --> 01:09:34.479
Not a call.

1352
01:09:34.479 --> 01:09:35.319
So we'll have a, we'll have you guys,

1353
01:09:35.319 --> 01:09:36.500
I'll put some instructions on there.

1354
01:09:36.500 --> 01:09:37.859
Would you guys just going to send us a link,

1355
01:09:37.859 --> 01:09:39.500
kind of like what Cindy just did?

1356
01:09:39.500 --> 01:09:40.340
Oh, that's right.

1357
01:09:40.340 --> 01:09:41.160
We're going to just build it.

1358
01:09:41.160 --> 01:09:42.000
We'll build it.

1359
01:09:42.000 --> 01:09:45.180
And then we'll let you schedule a tech help line call

1360
01:09:45.220 --> 01:09:47.100
where we'll hop on and like make changes for you.

1361
01:09:47.100 --> 01:09:47.939
Walk you through it.

1362
01:09:47.939 --> 01:09:48.760
Yeah.

1363
01:09:48.760 --> 01:09:49.600
Walk you through it.

1364
01:09:49.600 --> 01:09:51.100
And then if you want to move stuff around or change stuff,

1365
01:09:51.100 --> 01:09:52.779
we'll do that on the call with you.

1366
01:09:52.779 --> 01:09:54.700
So we'll go ahead and list the instructions

1367
01:09:54.700 --> 01:09:56.260
for what that submission looks like.

1368
01:09:56.260 --> 01:09:57.100
Probably going to be like an,

1369
01:09:57.100 --> 01:09:59.780
you send an email in of like your document.

1370
01:10:00.000 --> 01:10:01.060
We'll build the landing page.

1371
01:10:01.060 --> 01:10:04.200
And then once it's finished, you'll get on a call and we'll walk you through.

1372
01:10:04.200 --> 01:10:04.960
This is landing page.

1373
01:10:05.040 --> 01:10:06.160
Edits can still be made.

1374
01:10:06.200 --> 01:10:06.840
It's going to be quick.

1375
01:10:06.840 --> 01:10:08.040
Like it's going to be quick.

1376
01:10:08.240 --> 01:10:11.160
So we'll have them turned around like within a day or two.

1377
01:10:11.160 --> 01:10:11.880
Right, right.

1378
01:10:11.900 --> 01:10:13.880
Like, I'm not going to, we're not going to wait weeks for this.

1379
01:10:13.880 --> 01:10:15.520
Cause you guys, we want to get, we want to get it up.

1380
01:10:15.520 --> 01:10:16.400
We want to get it running.

1381
01:10:16.440 --> 01:10:19.800
Cause there's also again, once this is up, we want to start tweaking it if it

1382
01:10:19.800 --> 01:10:22.720
needs, if the performance, if it's not performing well, so like all of that,

1383
01:10:22.720 --> 01:10:25.480
we want to like have within this time with you guys.

1384
01:10:26.000 --> 01:10:29.120
So if you're ready to do that, you can submit it.

1385
01:10:29.120 --> 01:10:32.000
The instructions will be up later today in our, in our group

1386
01:10:32.000 --> 01:10:33.320
of how to, how you can submit it.

1387
01:10:33.360 --> 01:10:34.560
That's what the process will look like.

1388
01:10:34.960 --> 01:10:36.840
Others of you might need to spend, need to spend a little bit more

1389
01:10:36.840 --> 01:10:40.280
time, a day or two kind of formatting, like making sure you have all your

1390
01:10:40.280 --> 01:10:43.760
sections done and like headlines kind of picked out it's okay.

1391
01:10:43.760 --> 01:10:45.880
If you're like, I'm not sure if this is the best headline, like there

1392
01:10:45.880 --> 01:10:48.520
will be a process where we can kind of help you tweak right before it goes

1393
01:10:48.520 --> 01:10:52.920
public, but that's what this week is going to look like now, if you are

1394
01:10:52.920 --> 01:10:58.680
feeling stuck this week, the best use of like get on live and ask some questions.

1395
01:10:58.720 --> 01:10:58.920
Yeah.

1396
01:10:58.920 --> 01:11:02.160
That's another, like go ahead and utilize the live this week for like,

1397
01:11:02.160 --> 01:11:03.160
Hey, I'm stuck here.

1398
01:11:03.160 --> 01:11:04.000
What do you think?

1399
01:11:04.000 --> 01:11:07.160
Or I'm just, I'm having a hard time finding a headline for this.

1400
01:11:07.440 --> 01:11:12.120
Utilize the live, ask some specific questions and we'll answer those questions.

1401
01:11:12.400 --> 01:11:12.720
Yeah.

1402
01:11:12.880 --> 01:11:14.720
So does that, is that clear?

1403
01:11:15.960 --> 01:11:16.280
Awesome.

1404
01:11:16.280 --> 01:11:19.840
I know we only helped specifically two people, but I hope you guys all had a

1405
01:11:19.840 --> 01:11:22.000
nugget or something to walk away with.

1406
01:11:22.080 --> 01:11:25.680
Um, we are on a lot of coaching calls sometimes where we never speak or say

1407
01:11:25.680 --> 01:11:28.480
anything, but a lot of people ask all the right questions.

1408
01:11:28.480 --> 01:11:30.520
And so it's just helpful to see a lot of examples.

1409
01:11:30.520 --> 01:11:33.800
So that's what we felt for this call today, rather than teaching into stuff.

1410
01:11:33.800 --> 01:11:35.120
Let's just show you some examples.

1411
01:11:35.120 --> 01:11:36.080
So hopefully that was helpful.

1412
01:11:36.080 --> 01:11:37.800
Yeah, I think it was good.

1413
01:11:37.800 --> 01:11:38.560
And so, okay.

1414
01:11:38.560 --> 01:11:42.480
So that's, that's, you set the pace this week as far as where you're at and how

1415
01:11:42.480 --> 01:11:46.360
we want to get you kind of moving and there's no call next week, right?

1416
01:11:46.400 --> 01:11:47.720
There's two weeks of this.

1417
01:11:48.000 --> 01:11:48.400
Okay.

1418
01:11:48.440 --> 01:11:53.880
We will, for the first time ever, ever, ever, we're not doing a call a weekly

1419
01:11:53.880 --> 01:11:58.520
call for next week because we've literally been doing it every week since

1420
01:11:58.560 --> 01:12:02.760
January, 2021 and we're like, it's a, it's a Thanksgiving holiday week for us.

1421
01:12:02.760 --> 01:12:07.240
So we will be away, but we will be on like monitoring lives

1422
01:12:07.240 --> 01:12:08.400
and questions in Facebook.

1423
01:12:08.400 --> 01:12:09.920
So you utilize Facebook.

1424
01:12:10.120 --> 01:12:12.680
So there's going to be a lot of activity still happening because landing

1425
01:12:12.680 --> 01:12:14.160
pages are going to be being built.

1426
01:12:14.800 --> 01:12:19.720
Calls can still be booked, like help, help calls and Facebook live.

1427
01:12:19.760 --> 01:12:21.320
So you guys aren't going to be left stranded.

1428
01:12:21.400 --> 01:12:21.760
Yeah.

1429
01:12:21.760 --> 01:12:23.960
We just aren't doing a live call next week.

1430
01:12:24.000 --> 01:12:24.560
Exactly.

1431
01:12:24.760 --> 01:12:25.240
Awesome.

1432
01:12:25.320 --> 01:12:25.800
Okay.

1433
01:12:25.960 --> 01:12:28.520
All right, guys, we will see you in two weeks.

1434
01:12:28.560 --> 01:12:29.800
Have a great Thanksgiving.

1435
01:12:30.080 --> 01:12:30.960
All right, guys.

1436
01:12:30.960 --> 01:12:31.320
Bye.