WEBVTT

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Let's get started.

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Welcome, welcome, welcome!

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Welcome, welcome, welcome!

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We have two Sallys!

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That's not the most common name anymore.

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Get your computers open,

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get your chats open.

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I'm going to share my screen.

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I'm going to share my screen.

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Awesome that Peter is going to share.

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Hey, Pamela, Tom, Coach Claudia.

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Good to have you here.

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I'm going to get my own chat open.

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How about that?

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I'm going to share my screen.

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Hey, Tom, good to see you.

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Anybody got an eye-opening positivity?

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You've been applying it already?

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Haven't had a chance to share feedback?

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Even if you shared it in the group already.

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I've had other life going on.

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Raise your virtual hand if you have a quick share.

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We have to do this thing.

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Make sure your name is your name.

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Oh my gosh.

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My keyboard is not so hot today.

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Ray is with us again.

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If you weren't here yesterday,

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you have a chance to meet Ray.

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Ray is Peter's chief operating wonder woman.

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I'm so glad Ray is back.

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I end up shuffling it all over to Ray and Peter.

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She is able to be with us again today.

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She had family stuff.

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I have to give her some love.

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I'm still catching up on the inbox.

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We've had a lot to do and get ready.

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I'm excited to meet you.

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I'm excited to meet you too.

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To reach me faster.

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I'm kind of like the Vanna White.

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And Ray.

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Ray is the behind the scenes.

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She is more beautiful than I am.

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We have beautiful people here.

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I'm excited to meet you.

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I'm excited to meet you too.

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I'm excited to meet you too.

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I'm excited to meet you too.

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April, Dr. April.

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So good to see you all.

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Thank you, Evelyn.

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Thank you so much.

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** Music playing **

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** Music playing **

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Peter Nieves is here.

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I'm going to teach how to put ideas.

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** Music playing **

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All of a sudden, this opportunity showed up,

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which was to basically take all of this knowledge and give it to you.

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That's what I'm here for.

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** Music playing **

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This opportunity to learn how to protect not only your intellectual rights,

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but also your data, your frameworks, your logos, your name, your domain, your website.

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All of those are such important, pivotal, moving parts and pieces

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of you building a business as an entrepreneur.

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And that's what I'm teaching my clients, actually.

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I referred so many people over to this challenge. I actually won it as part of the foundational framework of what I do as a coach.

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As you may or may not know, Pete is one of the best, you know, IP lawyers in the whole country.

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And just going through this challenge was an amazing, amazing experience for me as a business coach.

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And just changing the lens of how I see IP, how I see trademarks, how I see copywriting.

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That in itself saved me, I think, over $1,000. And that made the challenge just more than pay for itself.

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So you're on the fence. Pete is your guy, right? He's bar none. He's one of the best in his field.

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And I highly recommend him and his services.

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There are certain things that you have rights to already, but there are certain advanced rights that you can obtain.

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We're going to go through them all individually.

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We're not lawyers, but what Peter does is equip us to be able to see things and help people before they get going down the road

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and find out that they've had a violation or an infringement, or even worse, and they get sued.

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I'm glad we dodged that bullet that we're not going to get in trouble for using any trademark language or logos in our page.

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But highly recommend it. If you get a chance to work with Peter, definitely recommend.

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I bill like $600 an hour. You're not paying that. Take advantage of it. I'm telling you, take advantage of this opportunity.

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Do I really believe in the business that I'm doing?

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I check myself before I wreck myself because if I'm still thinking small, then I'm not going to grow.

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So I really had to really do some mental mind shifting here. I had to change the way I think.

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This is legit. I am doing this. I am going to that next level. I am serious about this.

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And here's a resource that down the road is going to cost way more money.

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And for me to even talk to a lawyer is going to cost me $600 for an hour.

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And there's no resources out there who are literally going to train me.

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Nobody is going to want to train me. So I'm going to have to go on YouTube and try to figure out who's telling the truth and who's just trying to brag.

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But here's a resource that's available that's going to be honest and say, no, don't spend the money on a lawyer there.

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Do spend the money on a lawyer there. And here's some things in the background to prep you to decrease your costs.

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And here's some stuff you can do on your own. That doesn't exist. I'm telling you, this does not exist.

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It's been powerful, powerful for us, giving us the right education and the knowledge as we move forward with our brands and companies and ministries.

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Yeah, we love Peter. We always constantly are learning from Peter.

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And sending everybody his way. So get in.

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I couldn't endorse it more strongly. And Peter himself, he's just one of the best.

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And, you know, just by just getting that added engagement, you know, you benefit through his tremendous experience.

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That's the intangible part of all this is the community, Peter's leadership.

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If you are definitely have an idea with regards to producing something in the marketplace, you already know that you need to go into the patent world.

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And Peter Nieves, that training was amazing. You know, that's his specialty.

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That's what he does so well. And that was I'm telling you right now, midway through, I was like, yo, this was worth all the money.

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Plus, you know, so if you're definitely have an idea in your heart, a dream in your spirit, I would suggest that you go to the protect your I.D.

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This side-by-side, step-by-step, click-by-click trademark application in the VIP, life-changing.

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Like it slayed a giant for me that has been looming over my head, intimidating me for a long time.

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And that giant did enslave.

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I got to tell you, that video was a gift.

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Somebody created that, created that for me.

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And, you know, it was put together by Ray and a few others.

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It was a gift that was provided. So I'm just so grateful.

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I'm just grateful. I wanted to share that with all of you.

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Those are different people.

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I think we should all greet you that way.

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Yeah, no, don't.

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That would be crazy.

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It is such an honor and a privilege

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to be spending these days with all of you.

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I mean, I'm kind of saddened in that it's already

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the fourth day, so we've got one more day after this.

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But I just want to thank you all for this honor

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of being able to spend this time with you,

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train you on different things.

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Today, I'm going to be training on something

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that most people have never heard of, a way to,

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I'll say this nicely, to snoop on what other people are doing

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so as to make sure that you don't infringe

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and determine whether or not they are truly

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infringing upon you.

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I'm going to show you a tool that's available to do that.

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And so it's pretty neat.

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And here, here's the best part.

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It's free.

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Yay, it's free.

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Yes, we like free.

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And so it's a phenomenal tool.

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I hope you've been enjoying this.

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I hope you've been enjoying our engagement.

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We're going to go deeper into copyrights today.

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We're going to touch a little bit on patents.

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But don't go anywhere, because at 730,

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we've got a few special guests who are

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going to speak for a moment.

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And then we'll take it from there.

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So let me share with you a tool that most people don't

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know about.

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Now, let me set the stage here.

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Let me set the stage.

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So think of this.

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You're about, you see that somebody

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is using your copyrighted material on a website, OK?

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And as you see that they're using your copyright material,

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you may even see your logo, or you might see your trademark.

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So they're using some of your IP on a website.

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And so you want to send an astrogram out to them.

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Now, in VIP, we talked about somebody in the chat

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who is in VIP.

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Type in the chat what you call that letter,

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that letter you got to be really careful about.

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Just type in the chat what do you call that letter.

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Yeah, cease and desist, exactly.

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The cease and desist letter, OK?

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Now, here's the thing.

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One of the things we talked about,

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which I'll mention here real quickly,

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is you've got to be careful.

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You can't just send out a letter to somebody saying,

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hey, you're infringing.

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I'm going to sue you unless you stop.

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Don't do that, OK?

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Because they can file a declaratory judgment action

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against you and put you in the court where you never

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wanted to be in court, OK?

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So make sure you speak to an attorney

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about how to actually send a communication over to them.

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Don't just come out with guns blazing.

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I've had to rescue a lot of people

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who are incredibly enthusiastic and then found out

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when they were shooting out with a little .22, pew, pew, pew,

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this gigantic nuclear bomb came at them.

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And they're like, but why?

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And it's like, because you didn't do any research.

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So I'm going to show you how to do some research to find out

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whether or not somebody who's potentially infringing

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upon your copyright or your trademark or your patent,

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you do a little research on them.

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There's a thing out there called the Wayback Machine, all right?

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Has anybody here heard of the Wayback Machine?

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OK, got one.

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I just heard my daughter yell from the next door room, yeah.

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So she listens in.

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So let me share this.

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I'm going to share a screen with you here.

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Peter, is that your daughter, the slapper?

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Oh, yes, the slapper, yes.

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And I don't know.

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This is so bad.

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How many of you actually saw that ad

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where my daughter slaps me?

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All right, a good number of you did, OK.

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I was trying to come up with something that's

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going to catch people's attention, right?

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Because I mean, how many people are thinking about IP?

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All of you are very fortunate because now you

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know how IP is directly related to your lives.

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I mean, how many of you have learned

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that IP is more important to you now than it ever was?

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Just by a show of hands, a lot of people, right?

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So a lot of people don't realize that.

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So you've got to get their attention.

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So this was right after the whole Will Smith situation

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and everything.

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And I thought, hold on.

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What if I had my daughter slap me, basically?

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But in any case, it's gone viral.

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There's like 180,000 people who have

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seen this video at this point.

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So my daughter came to me and said,

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dad, we need to do another video.

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I said, no, we don't.

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We do not need to do another video.

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I think she's a little too excited about this slap video.

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All right, so I'm going to share my screen with you right now.

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Let me go back to basics, share my screen.

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There we go, OK.

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This right here is called the Wayback Machine.

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Now, let me move this thing down so it's out of the way.

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OK, and let me make it a little bigger

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so you can see it a little better.

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Boom.

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There we go. And I'm going to grab the, Larissa, can you just DM me, tell me to drop the link

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in the Facebook group? Because I want to drop a bunch of things in the Facebook group tonight.

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There's some things that I said I would drop before and I'm going to drop this too. Okay.

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All right. This is called the Wayback Machine. Let me show you how it works. Okay. So imagine

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that somebody, you believe somebody is infringing upon your trademark, right? And you see,

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you see the trademark that's yours on their website. And let's say that your trademark

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application was filed like three years ago. All right. And so you're thinking to yourself,

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they're committing trademark infringement. That's it. I'm going to send them a cease and

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desist letter. They're going to stop immediately. You can actually type here the domain name

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for the site. So let's say like, let's come up with something that is,

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godaddy.com. They're going to have a ton. All right. You could just type in a domain name,

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right? A URL. And you can go back and see how that website looked year after year after year

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after year. Okay. Why is this important? The reason why this is important is because you may

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have gotten a trademark three years ago, bringing you back to 2019. But when you look at their

243
00:16:27.280 --> 00:16:33.440
website, if you click on 2014 and you select one of the days here to see what their website

244
00:16:33.440 --> 00:16:38.000
looked like on that day, right here, I'll go to February 11th. I click on this.

245
00:16:38.880 --> 00:16:41.760
Now, as I click on this, you got to wait for it to load.

246
00:16:47.440 --> 00:16:52.720
And this is what their website looked like on that day. Guys, this resource is amazing.

247
00:16:54.080 --> 00:16:58.800
You can inspect what your competition has been doing year after year after year with trademarks,

248
00:16:58.800 --> 00:17:07.440
with copyrights. So if I go back and I see, hold it, their site in what year,

249
00:17:08.000 --> 00:17:15.839
when I look at their site here, I got a federal registration in 2019. Or I say, my material for

250
00:17:15.839 --> 00:17:22.000
my, let's say I have like a poem and I say, I think they're copying it. Or something from my

251
00:17:22.000 --> 00:17:27.920
website. I think they're copying it. If 2019 was when I got it and I go to 2014 and I see it on

252
00:17:27.920 --> 00:17:36.000
their website, that's a big problem. A big problem. Because if they've been using that trademark for

253
00:17:36.000 --> 00:17:43.440
the same goods or services before me, that means even if they don't have a federal registration,

254
00:17:43.440 --> 00:17:47.520
they may still have, somebody type in the chat, what kind of legal rights might they have?

255
00:17:49.280 --> 00:17:50.720
Let's see who remembers all this.

256
00:17:53.840 --> 00:18:01.360
Common law rights. Exactly. They may have common law rights. So it's really important for you to,

257
00:18:01.360 --> 00:18:07.840
before you start sending out nastygrams, do a little review on these people. And I just showed

258
00:18:07.840 --> 00:18:14.000
you a free resource that you can use on your own time. Cost you nothing. You can go all the way back

259
00:18:14.000 --> 00:18:21.920
to 2000 and see what GoDaddy looked like in 2000. I'm kind of curious. So you can actually

260
00:18:21.920 --> 00:18:26.640
see how their website, there it's telling you that it actually doesn't work. It's redirecting to

261
00:18:26.640 --> 00:18:35.680
another site. So, all right. But anyways, wow. GoDaddy used to say GoDaddy software. That's what

262
00:18:35.680 --> 00:18:42.400
their website used to say back in 2000. So now you see how they progressed. You can see year

263
00:18:42.400 --> 00:18:47.920
after year after year. That's how you can check on your competition. You can check to see whether

264
00:18:47.920 --> 00:18:52.160
or not if somebody is using your trademark, whether or not they used it before you. And it's really

265
00:18:52.160 --> 00:18:55.200
important for you to figure out whether they did it before you. Because if they didn't,

266
00:18:56.160 --> 00:19:00.960
then you're fine. If they did, you may in fact be infringing upon their trademark.

267
00:19:01.760 --> 00:19:07.440
And this is the exact situation that I've had where new people come in after they've been

268
00:19:08.000 --> 00:19:14.320
just blown up by another party. And they said, that party was infringing upon my IP rights.

269
00:19:14.320 --> 00:19:21.280
I sent them a nastygram and they sued me in court. And now I have to stop. So before you say anything

270
00:19:21.280 --> 00:19:27.840
to another party, make sure you do your homework and figure out truly whether or not you have

271
00:19:27.840 --> 00:19:34.160
ownership rights in that. Under common law for trademarks and even under copyright, if you have

272
00:19:34.160 --> 00:19:39.200
a painting that you have and somebody says to you, I'm selling you this painting. I'm giving you

273
00:19:39.200 --> 00:19:44.720
all right title and interest. And you see it on somebody else's location, do a little review.

274
00:19:44.720 --> 00:19:53.520
Check out the website. See, was it on there before the time of the quote unquote creation

275
00:19:53.520 --> 00:19:58.320
of the work that you purchased? If it was, you may be committing copyright infringement.

276
00:19:59.440 --> 00:20:00.000
So do a little

277
00:20:00.000 --> 00:20:02.200
little homework, it's free.

278
00:20:02.200 --> 00:20:03.960
You don't have to worry about a thing

279
00:20:03.960 --> 00:20:06.400
if you do it this way, okay?

280
00:20:06.400 --> 00:20:08.760
Let me walk you through one other thing

281
00:20:08.760 --> 00:20:10.040
that has to do with domain names,

282
00:20:10.040 --> 00:20:12.840
because people run into this problem all the time.

283
00:20:12.840 --> 00:20:16.880
Remember how I told you if somebody uses a domain name

284
00:20:16.880 --> 00:20:20.120
that is the same as your trademark, you could stop them?

285
00:20:20.120 --> 00:20:21.160
Do you remember that?

286
00:20:22.520 --> 00:20:23.360
Okay.

287
00:20:24.480 --> 00:20:27.320
So there's a way to do that.

288
00:20:27.320 --> 00:20:29.880
We talked about that on day,

289
00:20:29.880 --> 00:20:30.840
I think it was day one.

290
00:20:30.840 --> 00:20:31.880
It was either day one or day two,

291
00:20:31.880 --> 00:20:33.360
because those are the two trademark days.

292
00:20:33.360 --> 00:20:35.040
So it has to be one or two days.

293
00:20:35.040 --> 00:20:39.040
But you can actually stop them from using that, okay?

294
00:20:39.040 --> 00:20:41.040
There's a legal way to do that.

295
00:20:41.040 --> 00:20:42.320
And I'll drop the link for that

296
00:20:42.320 --> 00:20:44.880
so you can actually use that, okay?

297
00:20:44.880 --> 00:20:47.480
It's called the Domain Name Dispute Policy.

298
00:20:47.480 --> 00:20:51.880
Now, your chances of winning are exponentially lower

299
00:20:51.880 --> 00:20:54.440
if they only use part of your trademark.

300
00:20:54.440 --> 00:20:56.960
It needs to be the whole trademark.

301
00:20:57.520 --> 00:21:02.280
So if your trademark is destiny,

302
00:21:03.280 --> 00:21:05.560
eternal destiny, right?

303
00:21:05.560 --> 00:21:08.760
And they use destiny, you're not gonna win.

304
00:21:08.760 --> 00:21:10.960
They use eternal, you're not gonna win.

305
00:21:10.960 --> 00:21:12.600
They have to use destiny eternal.

306
00:21:14.120 --> 00:21:15.280
The question is,

307
00:21:15.280 --> 00:21:17.880
what if they use destiny eternal in something else?

308
00:21:19.160 --> 00:21:22.040
So what if you're selling wallets

309
00:21:22.040 --> 00:21:24.200
and they are selling wallets,

310
00:21:24.240 --> 00:21:27.000
and so they have destiny eternal wallets.

311
00:21:27.000 --> 00:21:30.120
It's including your trademark in there.

312
00:21:30.120 --> 00:21:33.400
You still should be looking at going after them

313
00:21:33.400 --> 00:21:36.280
for under the Domain Name Dispute Policy.

314
00:21:36.280 --> 00:21:37.440
You should still be looking at that.

315
00:21:37.440 --> 00:21:39.320
Talk to your attorneys about that.

316
00:21:39.320 --> 00:21:41.920
Ask them about ICANN, right?

317
00:21:41.920 --> 00:21:46.120
To say I-C-A-N, ICANN,

318
00:21:46.120 --> 00:21:49.280
and I-C-A-N-N, I-C-A-N-N.

319
00:21:49.280 --> 00:21:50.440
Yeah, two Ns.

320
00:21:50.440 --> 00:21:52.680
And tell them it's the Domain Name Dispute Policy

321
00:21:52.680 --> 00:21:54.480
and you wanna be able to stop these people

322
00:21:54.480 --> 00:21:55.920
from using your domain name

323
00:21:56.840 --> 00:21:59.560
because they're not allowed to do that, right?

324
00:21:59.560 --> 00:22:02.240
And I've seen a lot of people get blackmailed in that area.

325
00:22:02.240 --> 00:22:04.560
I don't need you guys doing that, dealing with that.

326
00:22:04.560 --> 00:22:06.360
I received a number of different questions

327
00:22:06.360 --> 00:22:08.840
that had to do with trademark things.

328
00:22:08.840 --> 00:22:12.320
The most of really big questions in the trademark area.

329
00:22:12.320 --> 00:22:13.800
So let me just cover one more thing

330
00:22:13.800 --> 00:22:15.520
in the trademark area for you,

331
00:22:15.520 --> 00:22:18.080
just so it's clear, all right?

332
00:22:18.080 --> 00:22:19.280
You can't use, again,

333
00:22:19.280 --> 00:22:22.720
you can't use somebody else's trademark in your trademark.

334
00:22:24.600 --> 00:22:28.520
Okay, so I'm gonna give you an obvious example.

335
00:22:29.440 --> 00:22:34.440
Let's say your name is Blester, right?

336
00:22:34.520 --> 00:22:39.520
Blester, B-L-E-S-T-E-R, Blester.

337
00:22:40.160 --> 00:22:42.360
That's the name you wanna go by.

338
00:22:42.360 --> 00:22:44.000
And you like that trademark.

339
00:22:44.000 --> 00:22:48.720
And so you say, I wanna go for Microsoft Blester.

340
00:22:49.400 --> 00:22:51.120
Cause it's not Microsoft alone.

341
00:22:51.120 --> 00:22:52.760
It's Microsoft plus something else.

342
00:22:52.760 --> 00:22:56.680
No, no, no, no.

343
00:22:56.680 --> 00:22:58.560
I'll send my daughter over to you, okay?

344
00:22:58.560 --> 00:23:01.040
No, you can't do that.

345
00:23:01.040 --> 00:23:04.960
Not allowed, no, not good, okay?

346
00:23:04.960 --> 00:23:09.040
So when you do your trademark searches, Poppy is laughing.

347
00:23:09.040 --> 00:23:11.040
When you do, what if the trademark is dead and abandoned?

348
00:23:11.040 --> 00:23:13.200
All right, I'll touch base on that in a second.

349
00:23:14.240 --> 00:23:16.040
So when you do your searches,

350
00:23:16.040 --> 00:23:19.360
just make sure that you break up your trademark

351
00:23:19.360 --> 00:23:20.880
in your search.

352
00:23:20.880 --> 00:23:22.760
Don't just search for the whole thing together.

353
00:23:22.760 --> 00:23:25.240
Search for each word individually

354
00:23:25.240 --> 00:23:27.040
in the international class

355
00:23:27.040 --> 00:23:29.560
that's associated with the goods and services.

356
00:23:29.560 --> 00:23:33.840
That will make it so that you catch anybody

357
00:23:33.840 --> 00:23:36.640
who has a federally registered mark

358
00:23:36.640 --> 00:23:39.000
that's a part of your trademark.

359
00:23:39.000 --> 00:23:40.360
That's so important guys.

360
00:23:40.360 --> 00:23:42.040
Cause that's, I see a lot of people

361
00:23:42.040 --> 00:23:43.200
get in trouble in that area.

362
00:23:43.200 --> 00:23:45.200
They say, well, I'm different

363
00:23:45.240 --> 00:23:46.640
because I have another word.

364
00:23:46.640 --> 00:23:49.520
Or they say, well, I make it plural

365
00:23:49.520 --> 00:23:54.520
or I use an ES or I use an IES or I use a D, you know?

366
00:23:54.720 --> 00:23:57.000
No, all of those are problems.

367
00:23:57.000 --> 00:23:58.360
All of those are problems.

368
00:23:58.360 --> 00:24:00.800
So it's best to just stay back

369
00:24:00.800 --> 00:24:02.880
and stay away from that, all right?

370
00:24:02.880 --> 00:24:05.040
Now, let me talk to some of the people here

371
00:24:05.040 --> 00:24:09.760
who are dealing with either artists.

372
00:24:09.760 --> 00:24:10.920
Who here is an artist?

373
00:24:10.920 --> 00:24:12.880
Just kind of raise your hand real quick.

374
00:24:12.880 --> 00:24:14.320
Hey, we have a lot of artists here.

375
00:24:14.320 --> 00:24:16.840
Okay, let me just talk to artists for a second here.

376
00:24:16.840 --> 00:24:19.200
Cause you hit the copyright area

377
00:24:19.200 --> 00:24:20.280
and you hit the trademark area.

378
00:24:20.280 --> 00:24:22.200
I love artists, quite frankly.

379
00:24:22.200 --> 00:24:24.080
Both my daughters are artists as well.

380
00:24:24.080 --> 00:24:25.480
They're incredible.

381
00:24:25.480 --> 00:24:28.040
My logo was created by my daughter, okay?

382
00:24:28.040 --> 00:24:31.360
So not my circle one, the one with,

383
00:24:31.360 --> 00:24:32.320
well, you'll see it later.

384
00:24:32.320 --> 00:24:34.080
You'll see it in about 10 minutes.

385
00:24:34.080 --> 00:24:39.080
So for your artwork, okay?

386
00:24:39.600 --> 00:24:43.280
The second that you create drawing, painting,

387
00:24:43.280 --> 00:24:48.280
video, music, you have rights under copyright law, all right?

388
00:24:48.440 --> 00:24:51.960
When you are doing, when you're at a public forum

389
00:24:51.960 --> 00:24:55.920
and you're creating a painting or some kind of work, okay?

390
00:24:55.920 --> 00:24:57.320
It's really beneficial, obviously,

391
00:24:57.320 --> 00:24:58.520
to have something on top of it

392
00:24:58.520 --> 00:25:00.320
so people can't take pictures of it.

393
00:25:00.000 --> 00:25:07.600
but if you're going to offer your stuff for sale online please use low dpi like very low dpi

394
00:25:08.240 --> 00:25:13.680
i mean this is so important and it's it seems obvious but people miss this all the time

395
00:25:14.320 --> 00:25:22.640
make sure you're using very low low dpi and then on top of that white market okay so if you white

396
00:25:22.640 --> 00:25:30.640
market and at the same time you use low dpi dots per inch so uh dpi is like a low resolution okay

397
00:25:30.640 --> 00:25:37.760
just think of low resolution very low low low resolution is this english teresa is awesome i

398
00:25:37.760 --> 00:25:44.720
love it so just very low resolution don't go to high resolution because what people do is they take

399
00:25:45.520 --> 00:25:52.000
the white mark watermark yeah same idea so what you do is um what they'll do is they'll take a

400
00:25:52.000 --> 00:25:58.000
high resolution image they'll go to the corner store that has cameras and they'll just take it

401
00:25:58.000 --> 00:26:03.760
and they'll print it and it'll end up being on their wall all right so all that hard work and

402
00:26:03.760 --> 00:26:09.680
all that inspiration that you should be blessed by because you received you know whatever that

403
00:26:09.680 --> 00:26:14.560
idea is for that painting you're the one who should benefit from it not you know not everybody

404
00:26:14.560 --> 00:26:20.000
else and so do you know what most of these companies are doing they actually provide a

405
00:26:20.000 --> 00:26:27.040
platform where somebody can take a painting or a picture and then just upload it as a gif file or a

406
00:26:27.040 --> 00:26:35.760
jpeg or some other image file and just turn it into you know a uh uh two by three you know a two

407
00:26:35.760 --> 00:26:45.040
foot by three foot uh painting and how much of that do you actually receive zero right so if

408
00:26:45.040 --> 00:26:50.400
you're ever going to take your work and put it online yes it is copied it is covered by copyright

409
00:26:50.400 --> 00:26:58.960
law yes it is but when something hits the internet it is so hard to police it so what you need to do

410
00:26:59.680 --> 00:27:06.960
is only upload it under low low low resolution right which is low dpi and then on top of that

411
00:27:07.840 --> 00:27:13.520
you can like i said you can white market you can watermark it but just make it so that people can't

412
00:27:13.520 --> 00:27:20.400
make copies um when i've told artists to do this their royalties go up they start making way more

413
00:27:20.400 --> 00:27:24.720
money because the only way for people to actually get the work is actually to work directly with them

414
00:27:25.360 --> 00:27:32.160
all right so that's incredibly important okay i'm gonna take right now just because you guys are

415
00:27:32.160 --> 00:27:37.440
hungry i could see it in your eyes so um i'm gonna take two questions two live questions

416
00:27:37.440 --> 00:27:41.200
on anything that we've covered right now just raise

417
00:27:43.760 --> 00:27:49.200
okay here we go allison's got a great one allison's got a great one all right allison go ahead

418
00:27:50.400 --> 00:27:59.440
hi so my question is about when you're branding and marketing yourself um like does that fall

419
00:27:59.440 --> 00:28:06.000
under like a trademark because um the only example i can think of that's not legal advice

420
00:28:06.000 --> 00:28:17.120
is when um there was a company um i won't say their name up here but there was a company that

421
00:28:17.120 --> 00:28:22.880
had taken a photo of the singer rihanna and they put it on t-shirts and they sold it and she

422
00:28:22.880 --> 00:28:27.840
actually sued them for using her image without her permission um because she was saying that

423
00:28:27.840 --> 00:28:33.200
she is her own brand and her own marketing outside of just her music so i was wondering

424
00:28:33.200 --> 00:28:41.600
kind of what you could help to give advice on or an example that's not legal advice

425
00:28:41.600 --> 00:28:46.240
yeah yeah no that's a good it's a good question so i mean for famous people it's a little easier

426
00:28:46.240 --> 00:28:50.960
because they they have certain rights i mean think about it this way like under trademark law

427
00:28:50.960 --> 00:28:57.440
they can actually own their name like i i don't think i'm famous enough to own my name apparently

428
00:28:57.440 --> 00:29:04.320
you know so so rihanna actually if anybody uses her name she has rights um and in fact

429
00:29:05.680 --> 00:29:13.920
what's her name beyonce the one that um she won an award and this other guy comes up and

430
00:29:13.920 --> 00:29:21.360
and interrupts taylor swift yeah do you know taylor swift owns hundreds of trademarks hundreds

431
00:29:22.000 --> 00:29:27.280
she's one of the most savvy ip individuals out there and she makes royalties on everything

432
00:29:27.280 --> 00:29:33.360
she makes a ton of money off of ip so if you use it the right way you can do very well so um but

433
00:29:33.360 --> 00:29:37.760
let's talk about us right we we the common folk all right let's talk about the common folk for a

434
00:29:37.760 --> 00:29:44.640
moment here right so we common folk have a different situation so um somebody is not allowed

435
00:29:44.640 --> 00:29:49.920
to use your there's there's a body of law that talks about like likeness you know what's your

436
00:29:49.920 --> 00:29:55.440
likeness and um and putting you under a false light you know like there's slander there's

437
00:29:55.440 --> 00:29:59.840
liable when people are saying things that are negative about you but then there's a body of law

438
00:30:00.000 --> 00:30:02.460
that has to do with likeness, that when you're talking

439
00:30:02.460 --> 00:30:06.420
about famous people, it's a lot easier for somebody

440
00:30:06.420 --> 00:30:09.180
to win in an argument in that area.

441
00:30:09.180 --> 00:30:12.740
For people like us, it's not as easy.

442
00:30:12.740 --> 00:30:14.620
What I'll do is I'll post, Larissa,

443
00:30:14.620 --> 00:30:17.340
just DM me the word likeness.

444
00:30:17.340 --> 00:30:19.180
I'll know what to do, OK?

445
00:30:19.180 --> 00:30:22.440
There's a really good article that talks about just how much

446
00:30:22.440 --> 00:30:28.260
can somebody do in the area of acting like you

447
00:30:28.260 --> 00:30:29.880
or seeming like you.

448
00:30:29.880 --> 00:30:32.680
Because there's this thing called parity.

449
00:30:32.680 --> 00:30:34.720
So you can actually take something

450
00:30:34.720 --> 00:30:36.400
that's protectable under copyright law

451
00:30:36.400 --> 00:30:40.440
and make fun of it, and it's legal, right?

452
00:30:40.440 --> 00:30:43.160
So there's a whole body of law called parity.

453
00:30:43.160 --> 00:30:45.780
We talk about this in a separate group

454
00:30:45.780 --> 00:30:49.120
that I have, which you guys will find out about shortly.

455
00:30:49.120 --> 00:30:50.280
We go into detail on this.

456
00:30:50.280 --> 00:30:52.120
So what I would say for you, your main things

457
00:30:52.120 --> 00:30:54.900
are your trademarks.

458
00:30:54.900 --> 00:30:57.120
You're not going to be able to own your own name.

459
00:30:57.120 --> 00:31:00.500
But if you have anything, oh, I just

460
00:31:00.500 --> 00:31:01.940
saw something in the spirit.

461
00:31:01.940 --> 00:31:03.060
That's so cool.

462
00:31:03.060 --> 00:31:06.060
All right, I'm going to give you something real quick.

463
00:31:06.060 --> 00:31:09.140
So if you take a picture of yourself,

464
00:31:09.140 --> 00:31:12.580
imagine turning it into a logo, like your image,

465
00:31:12.580 --> 00:31:14.500
like your hairstyle.

466
00:31:14.500 --> 00:31:17.160
So it has your face, your hairstyle.

467
00:31:17.160 --> 00:31:19.500
And let's imagine that becomes your logo.

468
00:31:19.500 --> 00:31:22.900
That's protectable under trademark law.

469
00:31:22.900 --> 00:31:25.920
So you can actually make it so nobody could ever

470
00:31:25.940 --> 00:31:28.380
have a logo that looks like you.

471
00:31:28.380 --> 00:31:31.220
In fact, you can use a silhouette.

472
00:31:31.220 --> 00:31:33.300
You can use a little silhouette of a man.

473
00:31:33.300 --> 00:31:36.980
No, you can use a silhouette, right?

474
00:31:36.980 --> 00:31:38.860
And in your silhouettes.

475
00:31:38.860 --> 00:31:40.100
Scatter moosh.

476
00:31:40.100 --> 00:31:42.340
Scatter moosh, scatter moosh, and the other person's

477
00:31:42.340 --> 00:31:43.580
going to infringe you.

478
00:31:43.580 --> 00:31:46.260
Like, that's literally what you could do, right?

479
00:31:46.260 --> 00:31:47.420
Thunderbolt and blight.

480
00:31:47.420 --> 00:31:48.420
Anyways, I'll stop.

481
00:31:48.420 --> 00:31:49.180
I'll stop.

482
00:31:49.180 --> 00:31:53.100
So the whole point being that there are creative ways

483
00:31:53.100 --> 00:31:55.740
that you can protect your image, right?

484
00:31:55.760 --> 00:31:57.560
You can stop people from using logos

485
00:31:57.560 --> 00:31:59.520
that look similar to you by creating

486
00:31:59.520 --> 00:32:01.360
a silhouette of yourself, right?

487
00:32:01.360 --> 00:32:02.200
And you'll see that.

488
00:32:02.200 --> 00:32:04.880
Certain people actually have logos like that.

489
00:32:04.880 --> 00:32:09.440
But anything associated with your brand, your logo,

490
00:32:09.440 --> 00:32:14.880
your name, your slogan, your materials, all those things

491
00:32:14.880 --> 00:32:17.400
are protectable, protectable, protectable, protectable,

492
00:32:17.400 --> 00:32:17.880
right?

493
00:32:17.880 --> 00:32:19.920
Some of them you don't have to file anything on.

494
00:32:19.920 --> 00:32:23.440
Copyright law, you already own, like your materials,

495
00:32:23.460 --> 00:32:29.540
your website, your funnel, your songs, your poems, your blogs.

496
00:32:29.540 --> 00:32:31.460
You own them automatically.

497
00:32:31.460 --> 00:32:34.660
The question is, do you want to file a federal registration?

498
00:32:34.660 --> 00:32:35.940
OK?

499
00:32:35.940 --> 00:32:36.940
Let me take one more.

500
00:32:36.940 --> 00:32:38.140
Did that help you out?

501
00:32:38.140 --> 00:32:38.860
It did.

502
00:32:38.860 --> 00:32:39.660
All right, awesome.

503
00:32:39.660 --> 00:32:41.540
Let me take one more.

504
00:32:41.540 --> 00:32:43.380
Coach Claudia.

505
00:32:43.380 --> 00:32:44.500
Go ahead.

506
00:32:44.500 --> 00:32:46.500
Hey, thank you.

507
00:32:46.500 --> 00:32:52.660
My question is, I formed an LLC March of 21.

508
00:32:52.680 --> 00:32:57.040
Didn't know anything about trademark and all of that.

509
00:32:57.040 --> 00:33:03.080
And after being in your class, I did a search on my name.

510
00:33:03.080 --> 00:33:05.920
And lo and behold, somebody filed a trademark

511
00:33:05.920 --> 00:33:09.040
in July of 21, exact name.

512
00:33:09.040 --> 00:33:14.160
It doesn't say LLC after it, but it's the name.

513
00:33:14.160 --> 00:33:22.600
And so my question is, I do have a variation of that.

514
00:33:23.540 --> 00:33:28.180
I don't think I have that exact thing as a domain.

515
00:33:28.180 --> 00:33:32.540
But if I shift, and I don't mind changing up my business

516
00:33:32.540 --> 00:33:35.380
name a little bit, but do I have to change the LLC?

517
00:33:35.380 --> 00:33:38.340
Can the LLC stay, even though somebody else?

518
00:33:38.340 --> 00:33:39.420
Great question.

519
00:33:39.420 --> 00:33:40.060
Great question.

520
00:33:40.060 --> 00:33:41.020
Oh, it's the trademark.

521
00:33:41.020 --> 00:33:44.100
Everybody should, just to set the stage on this,

522
00:33:44.100 --> 00:33:47.740
when did you start using it yourself?

523
00:33:47.740 --> 00:33:49.580
Oh, gosh.

524
00:33:49.600 --> 00:33:55.720
Maybe even before I filed the LLC.

525
00:33:55.720 --> 00:33:57.640
So how many years ago did you start using it?

526
00:33:57.640 --> 00:34:04.800
Well, it was either 19, it was probably 20, sometime in 20.

527
00:34:04.800 --> 00:34:05.880
20 years ago.

528
00:34:05.880 --> 00:34:08.480
No, no, 2020, not that long ago.

529
00:34:08.480 --> 00:34:11.560
2020, so like two years ago.

530
00:34:11.560 --> 00:34:12.360
Yeah.

531
00:34:12.360 --> 00:34:16.120
And they filed in 2021?

532
00:34:16.120 --> 00:34:16.639
Right.

533
00:34:16.659 --> 00:34:21.300
They filed three months after my LLC was filed.

534
00:34:21.300 --> 00:34:21.820
OK.

535
00:34:21.820 --> 00:34:22.340
All right.

536
00:34:22.340 --> 00:34:24.260
I'm going to share something with all of you.

537
00:34:24.260 --> 00:34:26.820
This is going to take one minute.

538
00:34:26.820 --> 00:34:28.739
I'm going to share something with all of you.

539
00:34:31.500 --> 00:34:32.540
Let me share the screen.

540
00:34:36.980 --> 00:34:39.380
OK, this, everybody should be familiar with.

541
00:34:39.380 --> 00:34:41.100
It's the USPTO website, right?

542
00:34:41.100 --> 00:34:41.659
Right.

543
00:34:41.659 --> 00:34:43.300
Everybody should be familiar with this.

544
00:34:43.300 --> 00:34:46.300
OK, trademarks, search.

545
00:34:47.280 --> 00:34:48.560
Let's do a quick search.

546
00:34:48.560 --> 00:34:51.360
Let's look up the name.

547
00:34:51.360 --> 00:34:51.880
I don't know.

548
00:34:51.880 --> 00:34:52.600
I like Nike.

549
00:34:52.600 --> 00:34:54.880
It's very easy to look up.

550
00:34:54.880 --> 00:34:56.679
So we'll just make that the full mark,

551
00:34:56.679 --> 00:34:58.520
because we know that's what we're going for.

552
00:34:58.520 --> 00:35:00.720
And then we'll do footwear.

553
00:35:00.000 --> 00:35:03.040
Evening there, foot there.

554
00:35:03.040 --> 00:35:05.120
All right, so those are the goods and services

555
00:35:05.120 --> 00:35:05.960
and submit a query.

556
00:35:05.960 --> 00:35:07.560
Oh, no, no, no, no, no, no.

557
00:35:07.560 --> 00:35:09.760
Somebody told me what just went wrong.

558
00:35:09.760 --> 00:35:12.400
For a $50 Amazon gift card,

559
00:35:12.400 --> 00:35:13.920
somebody tell me, unmute yourself

560
00:35:13.920 --> 00:35:15.320
and tell me what went wrong.

561
00:35:18.800 --> 00:35:21.260
You searched with or instead of and?

562
00:35:21.260 --> 00:35:22.300
Exactly, or.

563
00:35:22.300 --> 00:35:24.680
Now, April, you won the electronic business card,

564
00:35:24.680 --> 00:35:26.080
so I can't give you that one.

565
00:35:26.080 --> 00:35:29.800
So April's like sweeping house here,

566
00:35:29.800 --> 00:35:31.720
so we're cleaning house here.

567
00:35:31.720 --> 00:35:34.720
All right, so I have to give that one to somebody else.

568
00:35:34.720 --> 00:35:35.560
Okay, April.

569
00:35:35.560 --> 00:35:37.040
Okay, I never got,

570
00:35:37.040 --> 00:35:38.320
was somebody supposed to get in touch with me

571
00:35:38.320 --> 00:35:39.160
about the other one?

572
00:35:39.160 --> 00:35:40.760
Yeah, you're gonna get on day, on Friday,

573
00:35:40.760 --> 00:35:43.920
you're gonna get a separate email from the company itself.

574
00:35:43.920 --> 00:35:47.240
Yeah, all right, so let's do this.

575
00:35:47.240 --> 00:35:50.040
Change this to and, got it?

576
00:35:50.040 --> 00:35:51.120
Submit query.

577
00:35:51.120 --> 00:35:52.080
All right, there you go.

578
00:35:52.080 --> 00:35:54.160
So let's just grab one of these trademarks here,

579
00:35:54.160 --> 00:35:55.400
Nike over here.

580
00:35:55.400 --> 00:36:00.120
All right, do you see right here data first use?

581
00:36:00.120 --> 00:36:02.240
I just want you all to get familiar with this.

582
00:36:02.240 --> 00:36:04.440
If you ever have a situation like Coach Claudia

583
00:36:04.440 --> 00:36:06.480
is talking about where another party has a trademark

584
00:36:06.480 --> 00:36:10.880
that's like yours, go and look on their site

585
00:36:10.880 --> 00:36:14.040
and see what they're listing as their data first use.

586
00:36:14.040 --> 00:36:15.080
That's gonna help you out,

587
00:36:15.080 --> 00:36:18.200
because now if you predate them by like 10, 20 years,

588
00:36:18.200 --> 00:36:21.080
then you know you have certain rights under common law.

589
00:36:21.080 --> 00:36:22.840
So make sure you talk to your attorney

590
00:36:22.840 --> 00:36:23.840
and explain it to them and say,

591
00:36:23.880 --> 00:36:25.200
hey, do I need to stop?

592
00:36:25.200 --> 00:36:26.400
Maybe I don't need to stop,

593
00:36:26.400 --> 00:36:27.760
because I've been doing it 10 years prior

594
00:36:27.760 --> 00:36:29.400
to their date of first use.

595
00:36:29.400 --> 00:36:31.520
But what if it's only six months prior?

596
00:36:32.640 --> 00:36:35.720
Well, even so, I mean, if you have certain sales

597
00:36:35.720 --> 00:36:38.040
six months before them, but here's the issue.

598
00:36:38.040 --> 00:36:40.640
The issue is that you only be able to continue

599
00:36:40.640 --> 00:36:41.960
in the geographical regions

600
00:36:41.960 --> 00:36:44.840
in which you have been using it already, right?

601
00:36:44.840 --> 00:36:46.840
And so it may not be worth.

602
00:36:46.840 --> 00:36:49.840
Right, well, then my part two of the question is,

603
00:36:50.480 --> 00:36:53.960
can I keep my LLC under that name?

604
00:36:53.960 --> 00:36:56.040
Right, so let me answer that.

605
00:36:56.040 --> 00:37:00.440
So it always comes down to

606
00:37:00.440 --> 00:37:04.720
what's the goods or services that are used, right?

607
00:37:04.720 --> 00:37:07.240
So Nike footwear, okay?

608
00:37:07.240 --> 00:37:08.480
So now you have a company,

609
00:37:08.480 --> 00:37:12.240
the company is in the business of selling footwear, right?

610
00:37:12.240 --> 00:37:13.640
I mean, that's what they do.

611
00:37:13.640 --> 00:37:17.240
So if the other party has a trademark

612
00:37:17.240 --> 00:37:18.360
in an international class

613
00:37:18.360 --> 00:37:21.600
that's associated with the sale of footwear,

614
00:37:21.600 --> 00:37:24.160
then by all means, the person has to stop, right?

615
00:37:24.160 --> 00:37:29.160
But if they have a trademark that's associated with botany,

616
00:37:29.400 --> 00:37:30.360
then who cares?

617
00:37:30.360 --> 00:37:33.040
Like, you know, these are shoes, this is botany.

618
00:37:33.040 --> 00:37:36.320
So you gotta do the analysis by the attorney

619
00:37:36.320 --> 00:37:39.640
and by ourselves, has to be looking at what are the goods?

620
00:37:39.640 --> 00:37:41.680
What are the services that the trademark's being used?

621
00:37:41.680 --> 00:37:43.440
I think they're the same.

622
00:37:43.440 --> 00:37:46.520
Then start coming up with a new name.

623
00:37:46.520 --> 00:37:47.560
Exactly.

624
00:37:47.560 --> 00:37:51.800
But I just, so I would need to amend

625
00:37:51.800 --> 00:37:55.080
or whatever the legal thing is, my LLC then.

626
00:37:55.080 --> 00:37:56.320
Well, that's what people, yeah.

627
00:37:56.320 --> 00:38:01.320
So, I mean, if individual A is using the name,

628
00:38:02.840 --> 00:38:05.920
has a corporate name that's associated with services

629
00:38:05.920 --> 00:38:08.480
that somebody else owns a trademark for,

630
00:38:08.480 --> 00:38:10.120
then they gotta change the name of the company.

631
00:38:10.120 --> 00:38:12.160
But again, consult an attorney on this,

632
00:38:12.160 --> 00:38:17.160
but it sounds to me, and this, again, is not legal advice.

633
00:38:17.400 --> 00:38:18.240
Right.

634
00:38:18.240 --> 00:38:23.240
But I will say, you know, it's, yeah, it ain't good.

635
00:38:23.520 --> 00:38:25.560
All right, so with that, let me,

636
00:38:25.560 --> 00:38:28.480
I'm gonna share something with all of you.

637
00:38:29.640 --> 00:38:31.080
This is kind of really important.

638
00:38:31.080 --> 00:38:32.800
So let me share something with you.

639
00:38:32.800 --> 00:38:34.440
As a lot of you have noticed,

640
00:38:35.920 --> 00:38:39.440
there's a lot of issues in IP, like a lot of issues.

641
00:38:39.440 --> 00:38:42.000
I mean, everybody has new scenarios.

642
00:38:42.840 --> 00:38:44.960
Somebody has, like Coach Claudia had a scenario,

643
00:38:44.960 --> 00:38:46.560
and then Allison has a different scenario.

644
00:38:46.560 --> 00:38:48.920
All these people have different scenarios.

645
00:38:48.920 --> 00:38:51.080
But, and so when you go out there

646
00:38:51.080 --> 00:38:53.280
and you finally file a trademark application,

647
00:38:54.320 --> 00:38:55.840
you might be thinking, well, hold it,

648
00:38:55.840 --> 00:38:56.880
is that a trademark issue?

649
00:38:56.880 --> 00:38:57.960
Or is that a copyright issue?

650
00:38:57.960 --> 00:38:59.160
Or is that a patent issue?

651
00:38:59.160 --> 00:39:01.360
And I remember in day two, I think they did this.

652
00:39:01.360 --> 00:39:03.400
And well, is that this?

653
00:39:03.400 --> 00:39:07.600
I'm just, I'm not really sure which area of IP,

654
00:39:07.600 --> 00:39:10.080
and I'm not really sure what to do.

655
00:39:10.080 --> 00:39:12.800
And some of you honestly are pretty advanced.

656
00:39:12.800 --> 00:39:15.760
I gotta tell you, of all the challenges that I've done,

657
00:39:15.760 --> 00:39:19.600
there's a lot of people here who are doing things now.

658
00:39:19.600 --> 00:39:22.720
There's not a lot of theoretical stuff going on here.

659
00:39:22.720 --> 00:39:24.640
There's a lot of real life examples

660
00:39:24.640 --> 00:39:25.960
where people have businesses,

661
00:39:25.960 --> 00:39:28.280
and they're trying to figure out what can I protect,

662
00:39:28.280 --> 00:39:29.600
what I can't protect.

663
00:39:30.920 --> 00:39:32.840
I've got a solution for you.

664
00:39:32.840 --> 00:39:36.200
Okay, so we have something that I'm going to share with you

665
00:39:37.040 --> 00:39:39.000
that addresses this, okay?

666
00:39:39.000 --> 00:39:42.520
So imagine that you had a situation

667
00:39:42.520 --> 00:39:46.520
where you could sit down with myself, right?

668
00:39:46.520 --> 00:39:49.680
I've got 25 years of experience in this area, right?

669
00:39:49.680 --> 00:39:51.480
I handle patents, trademarks, copyrights,

670
00:39:51.480 --> 00:39:54.920
litigation, prosecution, you name it, I do it all, right?

671
00:39:54.920 --> 00:39:57.200
And I enjoy it, there's a surprise.

672
00:39:57.200 --> 00:40:00.000
So with that being said,

673
00:40:00.000 --> 00:40:02.960
In the case, imagine that you could sit down with me

674
00:40:02.960 --> 00:40:04.600
for two or three hours,

675
00:40:04.600 --> 00:40:08.240
reveal everything that you have going on.

676
00:40:08.240 --> 00:40:10.280
Just like literally take,

677
00:40:11.560 --> 00:40:14.560
you show me your websites, show me whatever you want.

678
00:40:14.560 --> 00:40:17.580
It would all be under attorney-client privilege.

679
00:40:17.580 --> 00:40:21.600
And separate from that, I can digest the entire equation

680
00:40:21.600 --> 00:40:24.800
and provide to you a layout

681
00:40:24.800 --> 00:40:28.040
of exactly what to do first, second, third.

682
00:40:28.040 --> 00:40:30.680
Imagine that you had that, okay?

683
00:40:30.680 --> 00:40:32.600
Now, how many people would think that's valuable

684
00:40:32.600 --> 00:40:34.480
just by a show of hands to have somebody like me

685
00:40:34.480 --> 00:40:36.480
to look at your portfolio, right?

686
00:40:36.480 --> 00:40:38.620
And to give you that evaluation, right?

687
00:40:38.620 --> 00:40:40.680
Well, let me show you something that we came up with.

688
00:40:40.680 --> 00:40:45.420
This is the first time, literally, we have ever done this.

689
00:40:45.420 --> 00:40:48.600
And the reason why I can do this,

690
00:40:48.600 --> 00:40:50.000
let me share my screen first

691
00:40:50.000 --> 00:40:53.520
so you understand why I can share, do this now.

692
00:40:53.520 --> 00:40:55.920
Let me move this out of the way.

693
00:40:55.920 --> 00:40:59.120
Presents, presents, all right.

694
00:40:59.120 --> 00:41:01.280
The reason why I can do this

695
00:41:01.280 --> 00:41:06.280
is because as of November 21st, 2022,

696
00:41:06.360 --> 00:41:11.360
I have my own law firm, Nieves IP Law Group, okay?

697
00:41:12.040 --> 00:41:15.360
Now, I've been doing this for 25 years.

698
00:41:15.360 --> 00:41:17.560
I've been with the law firm I'm with now.

699
00:41:17.560 --> 00:41:21.120
I've been the head of the department for a long time.

700
00:41:21.120 --> 00:41:24.720
I built their patent law department 17 years ago.

701
00:41:24.720 --> 00:41:27.080
I have been very blessed, like lawyer of the year,

702
00:41:27.080 --> 00:41:28.780
best of the best, Woodward White,

703
00:41:28.780 --> 00:41:30.320
American Bar Foundry member,

704
00:41:30.320 --> 00:41:35.320
all these accolades that are really just true blessings.

705
00:41:35.320 --> 00:41:37.720
But I had a number of clients just ask me,

706
00:41:37.720 --> 00:41:41.080
well, why don't you have your own firm?

707
00:41:41.080 --> 00:41:43.260
And I really didn't have an answer.

708
00:41:43.260 --> 00:41:48.260
So I decided to obey my clients, quite frankly,

709
00:41:48.440 --> 00:41:50.160
and I created my own firm.

710
00:41:50.160 --> 00:41:53.840
So Nieves IP opens on December 21st.

711
00:41:53.840 --> 00:41:58.400
So I decided since this is the first group ever

712
00:41:58.400 --> 00:42:00.560
that has been in a challenge

713
00:42:00.560 --> 00:42:03.080
where I can actually provide legal services,

714
00:42:03.080 --> 00:42:04.520
I decided to create something

715
00:42:04.520 --> 00:42:06.280
that has never been created before.

716
00:42:06.280 --> 00:42:09.640
It's called the Foundations in IP Package.

717
00:42:09.640 --> 00:42:12.400
And that's my logo right there, Nieves IP.

718
00:42:12.400 --> 00:42:14.360
It should have a TM on it, I know.

719
00:42:14.360 --> 00:42:17.200
I didn't want it on it because I like how clean it is.

720
00:42:17.200 --> 00:42:19.840
I'm surprised nobody pinged me already,

721
00:42:19.840 --> 00:42:22.000
but I didn't want anything on it.

722
00:42:22.000 --> 00:42:23.400
So I just leave it alone.

723
00:42:23.920 --> 00:42:27.000
So this is what the Foundations in IP Package

724
00:42:27.000 --> 00:42:29.260
is going to have, okay?

725
00:42:29.260 --> 00:42:31.120
And I'm giving this to you right now.

726
00:42:32.220 --> 00:42:35.080
Number one, you have an IP audit with me,

727
00:42:35.080 --> 00:42:37.960
not with my associates, not with my partners,

728
00:42:37.960 --> 00:42:40.240
not with my paralegals, with me.

729
00:42:40.240 --> 00:42:41.680
You sit down with me,

730
00:42:41.680 --> 00:42:44.800
you reveal exactly what your scenario is.

731
00:42:44.800 --> 00:42:47.040
You might be looking out within the next three years,

732
00:42:47.040 --> 00:42:49.160
I wanna do the following, or next five years,

733
00:42:49.160 --> 00:42:52.240
or these are my inventions, these are my employees.

734
00:42:52.840 --> 00:42:55.160
These are my websites, my funnels.

735
00:42:55.160 --> 00:42:57.720
These are the agreements that I'm thinking of making

736
00:42:57.720 --> 00:42:58.920
with software developers.

737
00:42:58.920 --> 00:43:02.040
Like, you can mention whatever you want, all right?

738
00:43:02.040 --> 00:43:04.960
And I'm going to provide you with a strategic plan.

739
00:43:04.960 --> 00:43:07.680
Now, that doesn't mean I'm gonna analyze your patents,

740
00:43:07.680 --> 00:43:08.500
just to be clear.

741
00:43:08.500 --> 00:43:12.880
It doesn't mean, this does not include legal agreements.

742
00:43:12.880 --> 00:43:16.020
It doesn't include like not infringement opinions.

743
00:43:16.020 --> 00:43:18.680
It doesn't include searching.

744
00:43:18.680 --> 00:43:21.920
But I thought about that very issue and I said,

745
00:43:22.600 --> 00:43:24.400
hold it, this doesn't include searching.

746
00:43:24.400 --> 00:43:28.520
And then I thought a lot of you need trademark searches done

747
00:43:28.520 --> 00:43:30.440
and need trademark applications done.

748
00:43:30.440 --> 00:43:31.840
How many of you are in that boat?

749
00:43:31.840 --> 00:43:34.480
You need a trademark search done and application, all right.

750
00:43:34.480 --> 00:43:38.300
So I decided to throw something in for you.

751
00:43:39.720 --> 00:43:43.040
I am going to do a trademark clearance search for you

752
00:43:43.040 --> 00:43:44.560
on top of that, all right?

753
00:43:44.560 --> 00:43:46.720
After you do a top level search,

754
00:43:46.720 --> 00:43:48.880
I will do a real search for you, okay?

755
00:43:48.880 --> 00:43:51.800
A formal search for you, all right?

756
00:43:52.640 --> 00:43:54.940
On top of doing the search for you,

757
00:43:54.940 --> 00:43:59.320
I'm also gonna do a trademark application for you, all right?

758
00:43:59.320 --> 00:44:03.120
So now you've got, I'm gonna do an audit for you

759
00:44:03.120 --> 00:44:06.140
and within two to three hours and give you a strategic plan.

760
00:44:06.140 --> 00:44:09.200
Then I'm going to do a trademark search for you

761
00:44:09.200 --> 00:44:11.560
and I'm gonna do a trademark application for you.

762
00:44:11.560 --> 00:44:14.280
Now, the reason why I don't display this to corporations,

763
00:44:14.280 --> 00:44:17.040
cause right now, a lot of corporate clients

764
00:44:17.040 --> 00:44:19.040
like that I have right now would say,

765
00:44:19.040 --> 00:44:20.640
I'll take a hundred of these right now.

766
00:44:20.640 --> 00:44:22.080
Cause they're gonna save a lot of money

767
00:44:22.080 --> 00:44:24.680
on my normal legal fees, quite frankly.

768
00:44:24.680 --> 00:44:26.440
They'd say, I want that package, Pete.

769
00:44:26.440 --> 00:44:29.360
And I'd say, you can't have it cause it's not available.

770
00:44:29.360 --> 00:44:32.000
So with that being the case,

771
00:44:33.540 --> 00:44:36.440
I decided to do something extra.

772
00:44:36.440 --> 00:44:38.960
And let me explain this to you.

773
00:44:40.520 --> 00:44:42.680
If I'm gonna give you a strategic plan, right?

774
00:44:42.680 --> 00:44:44.160
If I'm gonna spend the time to sit down with you

775
00:44:44.160 --> 00:44:45.600
and give you a strategic plan

776
00:44:46.540 --> 00:44:48.680
and you're gonna try to implement this thing,

777
00:44:48.680 --> 00:44:51.880
it's not really fair that I just kind of disappear.

778
00:44:51.880 --> 00:44:52.840
I mean, let's put it that way.

779
00:44:52.840 --> 00:44:54.440
It's like, here's a strategic plan.

780
00:44:54.440 --> 00:44:56.120
This is what we're gonna do.

781
00:44:56.120 --> 00:44:57.040
You know, in February,

782
00:44:57.040 --> 00:44:59.160
you're gonna file these two trademark applications.

783
00:44:59.160 --> 00:45:00.560
You're not gonna file these.

784
00:45:00.000 --> 00:45:04.960
over here because it costs too much, and these are going to be more valuable. You're going to do this

785
00:45:04.960 --> 00:45:09.760
patent on the core technology, file provisional patents on this other technology, just so you

786
00:45:09.760 --> 00:45:14.320
can say patents pending plural instead of patent pending. This is what you're going to do with

787
00:45:14.320 --> 00:45:19.440
your websites. I mean, I can lay all that out for you, right? But then I thought, well, as they're

788
00:45:19.440 --> 00:45:23.440
starting to implement it, they need somebody to give them some feedback, say, yeah, you're doing

789
00:45:23.440 --> 00:45:29.440
it right, or like, what if they have extra questions? So I decided to do something that

790
00:45:29.440 --> 00:45:34.880
I've never done before. Not only have I not done legal offers before, but I decided to throw

791
00:45:34.880 --> 00:45:41.200
something in for you. This is only available for 48 hours. Just to be clear, 48 hours only. This

792
00:45:41.200 --> 00:45:46.960
doesn't extend past that. After 48 hours, this part is gone. It's gone. Like, this is gone, okay?

793
00:45:48.000 --> 00:45:52.640
I have what's called the protection portal. Some of you have heard of the protection portal.

794
00:45:52.640 --> 00:45:56.640
Some of you have been referred here by people who are in the protection portal, and in fact,

795
00:45:56.640 --> 00:46:00.880
there's some people here right now who are going to talk for a minute about the protection portal.

796
00:46:01.680 --> 00:46:06.320
The protection portal provides an environment where I go live with you.

797
00:46:08.720 --> 00:46:11.600
I'm going to show you what the features are in the protection portal.

798
00:46:12.560 --> 00:46:20.800
So you get a one-year membership, all right, where you can go live with me for an hour and a half

799
00:46:20.800 --> 00:46:26.160
once a month. You can ask her questions. As long as we're not doing legal advice, it's very similar

800
00:46:26.240 --> 00:46:32.080
to the VIP experience, but on adrenaline. Because some of these people are like,

801
00:46:32.080 --> 00:46:38.080
I'm doing this, this, and this. I want to do that. So it's very detailed. So we go live once a month

802
00:46:38.640 --> 00:46:45.280
for an hour and a half. You can email the questions. We go over things live face-to-face, okay?

803
00:46:46.080 --> 00:46:54.960
Separate from that, you get access, if I choose to do so, to my associates around the world,

804
00:46:54.960 --> 00:46:59.440
meaning my foreign associates. So if you're doing work in Canada and you need a lawyer in Canada,

805
00:46:59.440 --> 00:47:03.920
I have lawyers in Canada, right? You're doing work in China, I have lawyers in China. I have

806
00:47:03.920 --> 00:47:08.720
IP attorneys in every single country in the world. There hasn't been one that I haven't,

807
00:47:08.720 --> 00:47:15.840
I do Malaysia, Indonesia, India, everywhere, okay? So wherever you need support and IP,

808
00:47:15.840 --> 00:47:23.040
I've got somebody available for you, okay? You get to continue emailing questions for my review,

809
00:47:23.040 --> 00:47:29.040
and we go through those live during the Protection Portal sessions, which are once a month.

810
00:47:30.880 --> 00:47:36.080
And then on top of that, this part here, a lot of people join the Protection Portal because

811
00:47:36.080 --> 00:47:42.000
of this. You get any referrals that you send into the Protect Your Idea Challenge, you get 20%

812
00:47:43.040 --> 00:47:51.600
of everything. So if you refer, as an example, you refer one individual who pays $95 plus $195

813
00:47:51.600 --> 00:47:57.200
for VIP, that's $290. Let's say they take the offer. They take the offer, you end up making about

814
00:47:57.200 --> 00:48:05.360
$560 for one person, okay? We've got people making thousands of dollars as being affiliates,

815
00:48:05.360 --> 00:48:10.160
all right? So they're helping out their people. So if you have a group, this affiliate program is

816
00:48:10.160 --> 00:48:15.920
amazing. I increased it to 20% because, quite frankly, you're saving me money on advertising.

817
00:48:16.720 --> 00:48:20.640
And separate from that, I just want to bless the people that are in my own program. Why not have

818
00:48:20.640 --> 00:48:30.960
them do well too, you know? So with all this, today, if you do this within 48 hours, it's $54.95,

819
00:48:30.960 --> 00:48:37.360
one payment of $54.95. Now, some people might be thinking, well, hold it. Can I do multiple

820
00:48:37.360 --> 00:48:41.120
payments? The problem with doing multiple payments is I can't do any of the legal work

821
00:48:42.160 --> 00:48:46.960
because I'm not going to do the legal work first and have somebody do the first payment and then

822
00:48:46.960 --> 00:48:53.200
not pay the second two payments. That won't happen. So it's one payment for $54.95, and we

823
00:48:53.200 --> 00:49:00.000
did the calculations. There's like $48,000 worth of value in this, all right? And just so you guys

824
00:49:00.000 --> 00:49:07.280
know, even Pedro Deo looked at this, and he's like, what the? This is an incredible deal, all right?

825
00:49:08.320 --> 00:49:15.920
The one who actually told me to add the protection portal as a free offer at the portion of it,

826
00:49:15.920 --> 00:49:20.800
at the end of it, was Pedro. He's like, you know what would make this thing really killer?

827
00:49:20.800 --> 00:49:28.080
I said, oh no, what is it? He's like, throw in the portal for free. I said, the portal alone,

828
00:49:28.080 --> 00:49:35.280
we actually provide for $24.95. That's the going price of it. And it actually just went up to $29.95.

829
00:49:36.720 --> 00:49:41.520
So you're actually getting an audit from me, plus you're getting trademark search,

830
00:49:41.520 --> 00:49:46.160
trademark application, plus you're getting the protection portal for a full year for

831
00:49:46.160 --> 00:49:54.240
continued guidance for $54.95. So with that, Larissa, can you drop the link? I want to introduce

832
00:49:55.120 --> 00:49:59.840
just a few people here if I could. Let me stop sharing for a minute here.

833
00:50:00.000 --> 00:50:05.000
Stop sharing.

834
00:50:05.000 --> 00:50:08.000
All right, let me introduce a few people here.

835
00:50:08.000 --> 00:50:12.000
Jennifer. Jennifer Flannery. Hi.

836
00:50:12.000 --> 00:50:15.000
How are you.

837
00:50:15.000 --> 00:50:18.000
I'm good. Good.

838
00:50:18.000 --> 00:50:27.000
Hey, what are you excited for you and your new firm, I'm super excited, super super proud of you like major accomplishments so super fun.

839
00:50:27.000 --> 00:50:31.000
Thank you so much. No, it's honestly it's been.

840
00:50:31.000 --> 00:50:43.000
It's, I've been told by a few people I should have done it before. And it's it's kind of like, it's the right time, it's timing, it's time. Yeah, easy to easy to say should have that you can't can't go back on that.

841
00:50:43.000 --> 00:50:55.000
Yeah, exactly. It's a good time. Hey, would you bless us all just by giving I know you're in the protection portal, obviously, you've done amazing things and you're continuing to grow and maybe you can speak a little bit about, you know what you've gained through the

842
00:50:55.000 --> 00:51:08.000
protection portal. Maybe take a minute to talk about that. Yeah, just for a quick minute. Yes. And also just so people know I'm in fairly early stage of my journey and certainly an early stage of IP stuff.

843
00:51:08.000 --> 00:51:20.000
So I think it's good when you hear stories of people where are they in their business and what kind of business are they doing what's happening so just for perspective, I knew enough to be probably dangerous about IP.

844
00:51:20.000 --> 00:51:33.000
I have a background in international education. So one of the conversations we had I think it was probably just a week ago was about citing work in things that we're doing and I'm used to have been an adjunct professor so I'm used to things you're

845
00:51:33.000 --> 00:51:46.000
allowed to cite or talk about. And certainly remember when you were in school like high school or college and, you know, there's a certain way that you cite things you know you got to put your reference sheet at the back member all that kind of stuff.

846
00:51:47.000 --> 00:52:01.000
So that was very different. This was the conversation we had in the portal, about a week ago, was that's very different in the education world versus in the business world, very different. And so what you can say verbally in a challenge in a training in your program,

847
00:52:01.000 --> 00:52:08.000
whatever it is you're doing very different and so that for me was huge that completely altered.

848
00:52:09.000 --> 00:52:17.000
I think I've kept myself out of having the hot seat of having to call Peter and be like, hey, I'm in jail. Can you come get me.

849
00:52:18.000 --> 00:52:24.000
So that's just been helpful. It's just been the ability to ask those specific questions. Here's my thing. Here's what I'm working on.

850
00:52:25.000 --> 00:52:37.000
I've got everything marked the way it should be. Copyright notices on my stuff so it's about protecting my stuff. I think I've kept myself out of having the hot seat of having to call Peter and be like, hey, I'm in jail. Can you come get me.

851
00:52:38.000 --> 00:52:46.000
So that's just been helpful. It's just been the ability to ask those specific questions. Here's my thing. Here's what I'm working on.

852
00:52:46.000 --> 00:53:02.000
Conversation we haven't even had yet. Peter is about an NDA that I think I'm going to need. I didn't even know what that was until I got into all of this and I have a pretty big idea. I need to work on getting developed and that's going to need some extra protection around it.

853
00:53:03.000 --> 00:53:11.000
We actually had a session too, speaking of NDAs, where we actually talked about what language is vital in an NDA.

854
00:53:11.000 --> 00:53:18.000
Because there's a lot of ways you can do NDAs, but there's a certain language that's vital. So we go through specific scenarios. Jennifer, thank you so much.

855
00:53:18.000 --> 00:53:19.000
You're welcome.

856
00:53:19.000 --> 00:53:25.000
I'm going to go to John because I know John has to split real soon. John Umstead, the cookie monster.

857
00:53:26.000 --> 00:53:34.000
Congratulations, Peter. Congratulations, Peter, for finally leaving the mothership. I love it. I love it.

858
00:53:34.000 --> 00:53:37.000
Thank you so much. I really appreciate that, buddy.

859
00:53:37.000 --> 00:53:50.000
Yeah, you know, if Pedro hasn't chastised you on the price, maybe I'll help him. I was like, that's an amazing deal. I was like, wow, let me sign up again. It's so great a deal.

860
00:53:51.000 --> 00:53:57.000
But being part of the portal, been along with Peter since I think the April challenge.

861
00:53:57.000 --> 00:54:07.000
And I guess one thing I would say about the portal, and Jennifer hit on it too, is that you may sign up for one thing now where you think, oh, I'm going to be using this.

862
00:54:07.000 --> 00:54:12.000
Oh, we're talking about this IP stuff. And then all of a sudden these other things come up like NDAs.

863
00:54:13.000 --> 00:54:30.000
Wow. And then as Peter unpacked that in the portal, there is your eyes go wide open by saying, oh, there's things that I really need to watch out for, you know, in terms of these terms and that terms hashtag not legal advice.

864
00:54:30.000 --> 00:54:35.000
At least back then. Right. But there are.

865
00:54:35.000 --> 00:54:44.000
So as an entrepreneur, what I really liked about this is it's just a startup kit. Right. And it gets you going and it gets you confident.

866
00:54:44.000 --> 00:54:55.000
And I know Peter used me as an example and he didn't really share my name, but, you know, I was the one who went through and filed my name for the smart cookie company that was going to be our original company.

867
00:54:55.000 --> 00:55:00.000
And I got these cease and desist letters, and I thought I had done my homework.

868
00:55:00.000 --> 00:55:03.480
And in reality, I probably could have pushed it,

869
00:55:03.480 --> 00:55:05.280
you know, now going back and looking at it,

870
00:55:05.280 --> 00:55:08.600
but the attorney I went to couldn't give me an idea.

871
00:55:08.600 --> 00:55:10.040
And he said, it's going to be anywhere

872
00:55:10.040 --> 00:55:12.720
from five to $20,000, right?

873
00:55:12.720 --> 00:55:14.680
And now looking back on it, I'm like,

874
00:55:14.680 --> 00:55:16.760
he was a horrible attorney, right?

875
00:55:16.760 --> 00:55:19.400
He was just like, I was like, wow,

876
00:55:19.400 --> 00:55:21.960
he didn't obviously go to school up here.

877
00:55:21.960 --> 00:55:24.360
But the point is when you can start off

878
00:55:24.360 --> 00:55:26.640
and you know exactly what you're,

879
00:55:26.640 --> 00:55:28.480
like, this is an investment, people.

880
00:55:28.480 --> 00:55:31.720
I look at this investment and my investment so far

881
00:55:31.720 --> 00:55:35.280
with working with Peter and in the portal as an investment.

882
00:55:35.280 --> 00:55:37.840
And I do that to create a foundation.

883
00:55:37.840 --> 00:55:40.880
Because if I know the foundation for my business is solid

884
00:55:40.880 --> 00:55:43.200
and it's going to stand and it's going to last, guess what?

885
00:55:43.200 --> 00:55:45.760
I don't have any sleepless nights.

886
00:55:45.760 --> 00:55:47.640
And if something does come my way,

887
00:55:47.640 --> 00:55:49.520
it's like building on that solid foundation.

888
00:55:49.520 --> 00:55:51.560
If the storms come up, guess what?

889
00:55:51.560 --> 00:55:56.000
I'm anchored to this foundation and I know I'm right.

890
00:55:56.000 --> 00:55:58.720
And having spent thousands and thousands of dollars

891
00:55:58.720 --> 00:56:00.480
doing this the first time,

892
00:56:00.480 --> 00:56:02.400
we finally came up with Yummy Delicious Cookies,

893
00:56:02.400 --> 00:56:04.360
which A, was a better one.

894
00:56:04.360 --> 00:56:09.320
But now it's, so if you're in this swirl of wondering,

895
00:56:09.320 --> 00:56:11.640
what do I do and how do I do it?

896
00:56:11.640 --> 00:56:15.960
I can't recommend this enough.

897
00:56:15.960 --> 00:56:19.000
And Peter's upfront part of it was crazy.

898
00:56:19.000 --> 00:56:22.040
Just getting his services for this,

899
00:56:22.360 --> 00:56:27.360
it's, if you have any doubts, then your answer is yes.

900
00:56:27.360 --> 00:56:29.280
Right, if you have a business

901
00:56:29.280 --> 00:56:31.920
and you're kind of contemplating back and forth,

902
00:56:31.920 --> 00:56:34.200
then you already know your answer, right?

903
00:56:34.200 --> 00:56:35.880
And then you go to the Lord and say,

904
00:56:35.880 --> 00:56:38.400
all right, Lord, how are we going to make this happen?

905
00:56:38.400 --> 00:56:40.400
Because if we wait on this, if you pass on this,

906
00:56:40.400 --> 00:56:43.040
and I passed on things before and they come back later,

907
00:56:43.040 --> 00:56:44.040
or I have to deal with something,

908
00:56:44.040 --> 00:56:46.640
and then I got to hire Peter to fix a problem

909
00:56:46.640 --> 00:56:48.920
instead of help me set up the foundation.

910
00:56:48.920 --> 00:56:50.760
And what exactly was the billing rate?

911
00:56:50.760 --> 00:56:52.920
Was it not $600 an hour at least?

912
00:56:52.920 --> 00:56:53.880
Yeah, so.

913
00:56:53.880 --> 00:56:55.200
Yeah, exactly.

914
00:56:55.200 --> 00:56:57.080
So this is amazing, Peter.

915
00:56:57.080 --> 00:57:01.040
I'm glad, I'm so glad to finally see it come to light.

916
00:57:01.040 --> 00:57:05.160
And I'm so glad to meet the future of Protection Portal

917
00:57:05.160 --> 00:57:08.840
people as well at our next meeting.

918
00:57:08.840 --> 00:57:10.280
John, thank you so much.

919
00:57:10.280 --> 00:57:13.280
I really appreciate you and all you do for us.

920
00:57:13.280 --> 00:57:17.280
And just anybody who doesn't know Yummy Delicious Cookies,

921
00:57:17.320 --> 00:57:21.280
incredible, incredible cookies, amazing ingredients.

922
00:57:21.280 --> 00:57:22.520
I ate gluten-free.

923
00:57:22.520 --> 00:57:23.640
I ate one of their cookies,

924
00:57:23.640 --> 00:57:25.200
didn't even know it wasn't gluten-free,

925
00:57:25.200 --> 00:57:26.680
had no issues at all

926
00:57:26.680 --> 00:57:29.760
because the quality of their products are just phenomenal.

927
00:57:29.760 --> 00:57:31.720
So I'm going to take one more moment here

928
00:57:31.720 --> 00:57:33.200
and just, I'm going to introduce Jill.

929
00:57:33.200 --> 00:57:34.480
Thanks, John.

930
00:57:34.480 --> 00:57:38.320
I'm going to ask Jill to take a moment to share.

931
00:57:38.320 --> 00:57:41.760
Jill is, she's a superstar, quite frankly.

932
00:57:41.760 --> 00:57:46.760
And so, Jill, let me see if I can pin you.

933
00:57:47.360 --> 00:57:48.600
Here, there we go.

934
00:57:48.600 --> 00:57:49.800
Pin you.

935
00:57:49.800 --> 00:57:51.080
Perfect.

936
00:57:51.080 --> 00:57:52.560
And I'll unmute you.

937
00:57:52.560 --> 00:57:53.400
There you go.

938
00:57:53.400 --> 00:57:54.240
All right, Jill.

939
00:57:54.240 --> 00:57:56.680
So Jill, you've got a lot going on, obviously.

940
00:57:56.680 --> 00:58:00.480
Like your business, like you're multi-tiered.

941
00:58:00.480 --> 00:58:01.760
You've got like book stuff.

942
00:58:01.760 --> 00:58:02.640
You got training stuff.

943
00:58:02.640 --> 00:58:03.560
You got coaching stuff.

944
00:58:03.560 --> 00:58:06.880
You've got your, you're pretty incredibly handy.

945
00:58:06.880 --> 00:58:09.240
And I love how you involve your family all the time

946
00:58:09.240 --> 00:58:12.040
because I always see your family around, which is amazing.

947
00:58:12.040 --> 00:58:14.760
Maybe you could take a moment just to speak towards,

948
00:58:14.760 --> 00:58:17.680
you actually didn't have the opportunity to do an IP audit.

949
00:58:17.680 --> 00:58:19.000
Maybe you could take a moment to speak

950
00:58:19.000 --> 00:58:20.520
towards what it would have been like

951
00:58:20.520 --> 00:58:22.800
if you had the opportunity to do the audit upfront.

952
00:58:22.800 --> 00:58:24.920
And then maybe talk about your experience in the portal

953
00:58:24.920 --> 00:58:28.080
because I know you've got a lot going on, so.

954
00:58:28.080 --> 00:58:28.920
Yeah.

955
00:58:30.400 --> 00:58:32.680
Well, I am a storybook author

956
00:58:32.680 --> 00:58:36.000
and self-published three books working on,

957
00:58:36.000 --> 00:58:39.680
I have what, eight in the pipeline for next year.

958
00:58:39.680 --> 00:58:44.360
And so between working with illustrators

959
00:58:44.360 --> 00:58:47.880
where their artwork I've paid for,

960
00:58:47.880 --> 00:58:49.760
but don't own the rights to,

961
00:58:49.760 --> 00:58:54.440
and then my stories where I own the copyrights for those,

962
00:58:54.440 --> 00:58:55.840
that can get super messy.

963
00:58:55.840 --> 00:58:59.080
And so an IP audit would have really helped me see

964
00:58:59.080 --> 00:59:01.960
what I have, what I need to do

965
00:59:01.960 --> 00:59:04.240
in terms of contract and license,

966
00:59:04.240 --> 00:59:08.280
what somebody else owns, how these go together,

967
00:59:08.280 --> 00:59:12.600
because yeah, that I'm kind of,

968
00:59:12.600 --> 00:59:16.000
I'm figuring out now by asking questions in the group.

969
00:59:18.000 --> 00:59:21.640
And I also, so I'm a storybook author myself

970
00:59:21.640 --> 00:59:24.920
and now I am training and coaching authors

971
00:59:24.920 --> 00:59:26.960
to write and create their own storybooks

972
00:59:26.960 --> 00:59:30.440
and to position those and sell them.

973
00:59:30.440 --> 00:59:33.520
So now I have creative development groups.

974
00:59:33.520 --> 00:59:36.040
Well, how do I monitor a creative development group

975
00:59:36.040 --> 00:59:39.280
so that IP isn't stolen in a session?

976
00:59:39.280 --> 00:59:40.920
These are some of the questions that I've been asking,

977
00:59:40.920 --> 00:59:43.000
I've been able to ask them there.

978
00:59:43.000 --> 00:59:46.480
If I contribute heavily to a story or do ghostwriting,

979
00:59:46.480 --> 00:59:48.920
who owns the copyrights?

980
00:59:48.920 --> 00:59:50.880
Then brokering deals with illustrators.

981
00:59:50.880 --> 00:59:55.000
So all of this is like exciting developments in my business,

982
00:59:55.000 --> 01:00:00.000
but certainly is a super mess for copyrights.

983
01:00:00.000 --> 01:00:02.640
and discussion about who owns what,

984
01:00:02.640 --> 01:00:03.920
and then how do I register all these?

985
01:00:03.920 --> 01:00:06.240
So this group has been completely invaluable.

986
01:00:06.240 --> 01:00:09.820
I can't even imagine trying to navigate this myself.

987
01:00:10.780 --> 01:00:12.300
Or I can say, if I did,

988
01:00:12.300 --> 01:00:15.360
I would probably be getting a handful of letters

989
01:00:15.360 --> 01:00:16.480
in the next couple of years.

990
01:00:16.480 --> 01:00:20.820
So I'm really glad that I have Peter in this portal.

991
01:00:22.440 --> 01:00:24.400
So for those who have a chance at IP,

992
01:00:24.400 --> 01:00:28.160
there might be a ton of things you don't even realize

993
01:00:28.160 --> 01:00:29.920
that you have rights to.

994
01:00:29.920 --> 01:00:32.960
Things that you've written, even rough drafts of,

995
01:00:32.960 --> 01:00:35.520
even if they aren't in publication, copyright is,

996
01:00:35.520 --> 01:00:37.960
once you speak it out, once you write it out,

997
01:00:37.960 --> 01:00:39.280
you have rights to it.

998
01:00:39.280 --> 01:00:40.360
It doesn't even have to be published.

999
01:00:40.360 --> 01:00:44.240
So there's all sorts of things you might have copyrights to

1000
01:00:44.240 --> 01:00:45.360
you don't realize you do.

1001
01:00:45.360 --> 01:00:49.680
So an audit is like an invaluable piece to your business,

1002
01:00:49.680 --> 01:00:50.520
making sure you have it.

1003
01:00:50.520 --> 01:00:53.620
So people understand just what Jill just said there.

1004
01:00:53.620 --> 01:00:56.520
What Jill just said is exactly why I'm doing this.

1005
01:00:56.520 --> 01:00:58.320
You guys are very talented.

1006
01:00:58.360 --> 01:01:00.960
I don't, what you often see,

1007
01:01:00.960 --> 01:01:03.240
like I deal with inventors all the time,

1008
01:01:03.240 --> 01:01:04.240
engineers all the time.

1009
01:01:04.240 --> 01:01:05.080
People are brilliant.

1010
01:01:05.080 --> 01:01:06.640
Like, you know, MIT, Harvard,

1011
01:01:06.640 --> 01:01:09.720
all these people who are like the top of their game, right?

1012
01:01:09.720 --> 01:01:13.320
You speak to these people and they have no clue

1013
01:01:13.320 --> 01:01:16.520
about how important the thing is that they created.

1014
01:01:16.520 --> 01:01:17.840
They have no clue.

1015
01:01:17.840 --> 01:01:20.240
Like I'll speak to an engineer and the engineer,

1016
01:01:20.240 --> 01:01:22.080
I'll say, hey, you know, did you,

1017
01:01:22.080 --> 01:01:23.200
is there anything new in here?

1018
01:01:23.200 --> 01:01:24.200
Anything that's valuable?

1019
01:01:24.200 --> 01:01:25.820
And they go, no.

1020
01:01:25.820 --> 01:01:27.400
Why? Because they're in it every day.

1021
01:01:27.400 --> 01:01:29.440
So they have no idea what's valuable

1022
01:01:29.440 --> 01:01:31.000
in their own creations.

1023
01:01:31.000 --> 01:01:33.440
Even as artists, people don't realize

1024
01:01:33.440 --> 01:01:36.000
what aspects of their portfolios are important

1025
01:01:36.000 --> 01:01:37.140
or how to protect it.

1026
01:01:37.140 --> 01:01:39.800
Or, you know, what do you do if you're a musician

1027
01:01:39.800 --> 01:01:41.300
or what do you do if you're a coach?

1028
01:01:41.300 --> 01:01:44.240
Coaches is one of the biggest areas.

1029
01:01:44.240 --> 01:01:47.600
Cause as coaches, you're creating copyrightable works,

1030
01:01:47.600 --> 01:01:48.980
trademarkable works.

1031
01:01:48.980 --> 01:01:50.980
Sometimes you're doing patentable works

1032
01:01:50.980 --> 01:01:52.180
and you just don't know it.

1033
01:01:52.180 --> 01:01:54.320
So imagine if we could just sit down,

1034
01:01:54.320 --> 01:01:58.320
you and I, we sit down, we do a Zoom live together.

1035
01:01:58.320 --> 01:02:00.020
We, and we go through it.

1036
01:02:00.020 --> 01:02:02.340
Tell me everything you're doing, beginning to end.

1037
01:02:02.340 --> 01:02:03.360
Tell me your whole story.

1038
01:02:03.360 --> 01:02:05.920
Tell me where you want to be in three years.

1039
01:02:05.920 --> 01:02:07.720
Tell me where you thought you were going to be.

1040
01:02:07.720 --> 01:02:10.380
Tell me what worked, what didn't work.

1041
01:02:10.380 --> 01:02:13.380
Give me your whole story over those two, three hours.

1042
01:02:13.380 --> 01:02:14.900
And what I'm going to do from there

1043
01:02:14.900 --> 01:02:16.200
is come out with a strategic plan

1044
01:02:16.200 --> 01:02:18.960
based on what I believe you need

1045
01:02:18.960 --> 01:02:21.160
and what legally you can do.

1046
01:02:21.160 --> 01:02:22.440
And guess what?

1047
01:02:22.480 --> 01:02:24.640
That will be legal advice.

1048
01:02:24.640 --> 01:02:28.040
So you can drink if you want, or if you don't want,

1049
01:02:28.040 --> 01:02:30.400
it will be legal advice, okay?

1050
01:02:30.400 --> 01:02:33.400
Because it's going to be locked underneath my own law firm.

1051
01:02:33.400 --> 01:02:35.880
You're actually going to get an engagement agreement.

1052
01:02:35.880 --> 01:02:37.200
It's going to be very formal.

1053
01:02:37.200 --> 01:02:39.400
You have to sign the engagement agreement.

1054
01:02:39.400 --> 01:02:43.440
You'll have already prepaid because you purchased the offer.

1055
01:02:43.440 --> 01:02:44.880
And so since you have the offer,

1056
01:02:44.880 --> 01:02:47.840
percentage of the offer is actually going to the law firm.

1057
01:02:47.840 --> 01:02:50.720
And that's what a legal services are going to be provided.

1058
01:02:51.080 --> 01:02:52.520
Because it's separate from the challenge.

1059
01:02:52.520 --> 01:02:54.520
So I just wanted to share that with you.

1060
01:02:56.720 --> 01:02:57.720
This just doesn't happen.

1061
01:02:57.720 --> 01:02:59.280
Lawyers don't do this stuff, guys.

1062
01:02:59.280 --> 01:03:00.640
It doesn't exist.

1063
01:03:00.640 --> 01:03:03.560
And so Jill, thank you so much.

1064
01:03:03.560 --> 01:03:04.400
I don't know.

1065
01:03:04.400 --> 01:03:05.760
Yeah, go ahead, go ahead.

1066
01:03:05.760 --> 01:03:08.000
So that was why I thought the IP audit

1067
01:03:08.000 --> 01:03:11.320
is like a no-brainer deal right now.

1068
01:03:12.200 --> 01:03:15.120
As far as the huge value that I found for me,

1069
01:03:15.120 --> 01:03:18.080
anybody on the fence about it, I will say this.

1070
01:03:18.080 --> 01:03:19.800
You don't know what questions

1071
01:03:19.800 --> 01:03:21.720
you might have in the next year.

1072
01:03:22.840 --> 01:03:23.960
You have ideas.

1073
01:03:23.960 --> 01:03:28.840
You may not know even what to ask.

1074
01:03:28.840 --> 01:03:31.840
Part of the tipping point for me of saying, yeah, I'm in,

1075
01:03:31.840 --> 01:03:34.160
is I knew there was a community

1076
01:03:34.160 --> 01:03:37.280
that was going to be asking questions in our calls

1077
01:03:37.280 --> 01:03:42.280
and in the Facebook group that would get me thinking

1078
01:03:42.440 --> 01:03:44.600
of the questions I needed to ask.

1079
01:03:44.600 --> 01:03:47.120
So doing this on your own,

1080
01:03:47.120 --> 01:03:48.880
thinking if I just have these steps

1081
01:03:48.880 --> 01:03:52.040
and I have this outline, I can execute,

1082
01:03:52.040 --> 01:03:54.320
there's just so much, I mean, legal,

1083
01:03:54.320 --> 01:03:58.520
the legal world is just not the most natural space

1084
01:03:58.520 --> 01:04:01.760
for an entrepreneur where ideas and creative

1085
01:04:01.760 --> 01:04:04.680
and collaborative, we're just like spreading

1086
01:04:04.680 --> 01:04:07.560
all our goodness and losing rights all over the place

1087
01:04:07.560 --> 01:04:09.840
because we don't know the legal piece to it.

1088
01:04:09.840 --> 01:04:13.240
So working with Peter has helped me understand

1089
01:04:13.240 --> 01:04:16.320
how best to have space creatively,

1090
01:04:16.320 --> 01:04:19.040
how to create things and protect them.

1091
01:04:19.040 --> 01:04:24.040
And for me, I can now add even more value to my clients

1092
01:04:24.240 --> 01:04:25.960
because I know how to help them protect.

1093
01:04:25.960 --> 01:04:28.800
So that's written into all of my high ticket offers

1094
01:04:28.800 --> 01:04:31.760
is the protection piece that I know how to lead them through.

1095
01:04:31.760 --> 01:04:34.160
So thank you, Peter.

1096
01:04:34.160 --> 01:04:37.520
This has been a wonderful community

1097
01:04:37.520 --> 01:04:40.120
and opportunity to be a part of this with you.

1098
01:04:40.120 --> 01:04:41.240
Thank you so much.

1099
01:04:41.240 --> 01:04:42.440
And I really appreciate that, Joe.

1100
01:04:42.440 --> 01:04:44.880
And I appreciate you because one of the assets

1101
01:04:44.880 --> 01:04:47.840
that I think people don't actually realize

1102
01:04:47.840 --> 01:04:51.920
is in that protection portal, which is part of this package,

1103
01:04:53.720 --> 01:04:55.680
not only is it a privilege to be training people,

1104
01:04:55.680 --> 01:04:57.520
these people are training each other.

1105
01:04:58.520 --> 01:05:00.520
Like you're dealing with people that are.

1106
01:05:00.000 --> 01:05:01.520
different skill levels, right?

1107
01:05:01.520 --> 01:05:03.560
And people that have different experiences.

1108
01:05:03.560 --> 01:05:05.940
So when somebody is starting to address a certain issue

1109
01:05:05.940 --> 01:05:09.080
that somebody else in the portal has already run into,

1110
01:05:09.080 --> 01:05:10.840
they're helping each other.

1111
01:05:10.840 --> 01:05:13.520
So like I'm giving them the guidance on the legal side,

1112
01:05:13.520 --> 01:05:15.480
they're getting some guidance on the business side.

1113
01:05:15.480 --> 01:05:17.880
It's pretty remarkable.

1114
01:05:17.880 --> 01:05:19.780
I mean, I couldn't have come up with this.

1115
01:05:19.780 --> 01:05:22.520
It really is, a major part of it

1116
01:05:22.520 --> 01:05:23.600
is the people that are in it.

1117
01:05:23.600 --> 01:05:24.920
So I'm grateful for you, Jill,

1118
01:05:24.920 --> 01:05:26.120
and for the others that are in there.

1119
01:05:26.120 --> 01:05:28.120
You bring a lot of value, love you guys.

1120
01:05:29.080 --> 01:05:31.520
All right, so with that,

1121
01:05:31.520 --> 01:05:36.240
let me see if anybody has a question or two about this.

1122
01:05:36.240 --> 01:05:39.760
If you do, just raise your virtual hand.

1123
01:05:39.760 --> 01:05:42.440
Happy to answer a question or two on this.

1124
01:05:42.440 --> 01:05:43.880
And then I will,

1125
01:05:43.880 --> 01:05:47.480
obviously we're gonna dig into patents tomorrow.

1126
01:05:47.480 --> 01:05:48.700
We're gonna dig in a little more

1127
01:05:48.700 --> 01:05:50.720
into trademarks and copyrights tomorrow.

1128
01:05:50.720 --> 01:05:54.120
I'm gonna cover one more legal issue right after this also,

1129
01:05:54.120 --> 01:05:55.600
which is gonna take about two minutes.

1130
01:05:55.600 --> 01:05:57.760
So does anybody have any questions?

1131
01:05:57.760 --> 01:05:59.720
In particular, if you do, just let me know.

1132
01:06:01.840 --> 01:06:03.840
Elizabeth has raised her hand.

1133
01:06:03.840 --> 01:06:05.280
Elizabeth, go right ahead.

1134
01:06:06.480 --> 01:06:08.160
Yeah, hey, thanks for all that you're doing

1135
01:06:08.160 --> 01:06:09.120
to pour into everybody.

1136
01:06:09.120 --> 01:06:10.120
Super appreciate it.

1137
01:06:10.120 --> 01:06:11.880
It's incredible value.

1138
01:06:11.880 --> 01:06:15.360
I'm in the process of creating my online course.

1139
01:06:15.360 --> 01:06:17.200
So the content's not quite there yet.

1140
01:06:18.600 --> 01:06:20.360
Is now the right time?

1141
01:06:20.360 --> 01:06:21.440
Yes, yeah.

1142
01:06:21.440 --> 01:06:23.680
And so let me explain to you why.

1143
01:06:23.680 --> 01:06:25.400
That's a great question, quite frankly,

1144
01:06:26.200 --> 01:06:27.120
because a lot of people will ask,

1145
01:06:27.120 --> 01:06:29.360
they'll say, well, I know what's going to happen.

1146
01:06:29.360 --> 01:06:32.080
I'm not, I don't have it finished yet, right?

1147
01:06:32.080 --> 01:06:34.000
That's when you wanna do the audits.

1148
01:06:34.000 --> 01:06:35.800
That's when you wanna dig in,

1149
01:06:35.800 --> 01:06:37.400
because then you can figure out

1150
01:06:37.400 --> 01:06:39.480
what you should do first, second, third,

1151
01:06:39.480 --> 01:06:40.520
where you should spend money,

1152
01:06:40.520 --> 01:06:42.360
where you shouldn't spend money.

1153
01:06:42.360 --> 01:06:44.600
Like you don't wanna start going down a path,

1154
01:06:44.600 --> 01:06:47.800
which is the wrong path and not have the guidance.

1155
01:06:47.800 --> 01:06:49.320
Like if you start going down that path,

1156
01:06:49.320 --> 01:06:52.560
you may end up wasting time and resources

1157
01:06:52.560 --> 01:06:55.280
and then having to completely change the path.

1158
01:06:56.120 --> 01:06:58.000
Like if you look at John's example, right?

1159
01:06:58.000 --> 01:07:00.920
If John had an audit earlier,

1160
01:07:00.920 --> 01:07:02.880
number one, it would have been his option

1161
01:07:02.880 --> 01:07:04.640
to change the name of the company

1162
01:07:04.640 --> 01:07:05.840
because he had common law rights.

1163
01:07:05.840 --> 01:07:08.920
If he knew that when he got that cease and desist letter,

1164
01:07:08.920 --> 01:07:10.280
he could have said, all right,

1165
01:07:10.280 --> 01:07:12.280
maybe this is a sign for me to change the name.

1166
01:07:12.280 --> 01:07:15.120
But in the meantime, you guys need to go pound sand

1167
01:07:15.120 --> 01:07:17.160
because I have certain legal rights

1168
01:07:17.160 --> 01:07:19.840
that I can actually stop you from using it.

1169
01:07:19.840 --> 01:07:22.120
So why don't you send me a check?

1170
01:07:22.120 --> 01:07:24.200
Like he literally could have done that.

1171
01:07:24.200 --> 01:07:28.240
And so it's good when you're in that beginning phase

1172
01:07:28.240 --> 01:07:30.640
to kind of come forward with somebody

1173
01:07:30.640 --> 01:07:33.400
who understands the entire layout of the land

1174
01:07:33.400 --> 01:07:34.760
and ask them all the questions.

1175
01:07:34.760 --> 01:07:36.920
Say what you wanna do, what you're going to do,

1176
01:07:36.920 --> 01:07:38.960
what you see going in the future,

1177
01:07:38.960 --> 01:07:42.240
and then come out with a strategic plan for implementation

1178
01:07:42.240 --> 01:07:43.200
step-by-step.

1179
01:07:43.200 --> 01:07:44.240
And then on top of that,

1180
01:07:44.240 --> 01:07:47.880
the thing that's really precious or really cool here

1181
01:07:47.880 --> 01:07:51.040
is that I know the associated costs too.

1182
01:07:51.080 --> 01:07:52.440
Like, if you tell me, hey,

1183
01:07:52.440 --> 01:07:54.880
I wanna obtain rights in Germany.

1184
01:07:54.880 --> 01:07:58.200
I know what it costs to file for patents, trademarks,

1185
01:07:58.200 --> 01:07:59.600
copyrights in Germany.

1186
01:07:59.600 --> 01:08:01.200
Like there's all these different things

1187
01:08:01.200 --> 01:08:02.600
so they have agents there too.

1188
01:08:02.600 --> 01:08:04.320
So we can analyze everything

1189
01:08:04.320 --> 01:08:07.160
and come out with a strong strategic plan now

1190
01:08:08.080 --> 01:08:11.640
before you start implementing and you're on the wrong path.

1191
01:08:11.640 --> 01:08:13.920
It just, it ends up saving you money in the longterm.

1192
01:08:13.920 --> 01:08:16.800
Nick and Elisa.

1193
01:08:16.800 --> 01:08:19.640
Hey, by the way, I saw Elisa feeding you.

1194
01:08:19.640 --> 01:08:22.080
Like, you know, you got it made.

1195
01:08:22.080 --> 01:08:23.120
I'm just saying, Nick.

1196
01:08:23.120 --> 01:08:24.840
Like you got it made, buddy.

1197
01:08:26.479 --> 01:08:27.319
I do, I do.

1198
01:08:27.319 --> 01:08:28.160
I'm blessed.

1199
01:08:28.160 --> 01:08:29.240
You must treat her very well.

1200
01:08:29.240 --> 01:08:30.479
Let's not listen to...

1201
01:08:30.479 --> 01:08:32.960
I don't remember my wife like feeding me.

1202
01:08:32.960 --> 01:08:34.160
I don't know if she can hear me, but...

1203
01:08:34.160 --> 01:08:36.040
It was really good too.

1204
01:08:36.040 --> 01:08:38.439
I'm just saying, you're very blessed, brother.

1205
01:08:38.439 --> 01:08:40.120
All right, go ahead.

1206
01:08:40.120 --> 01:08:42.720
All right, so we're a mess.

1207
01:08:43.880 --> 01:08:44.720
We own...

1208
01:08:45.680 --> 01:08:47.279
We own multiple businesses,

1209
01:08:48.520 --> 01:08:51.319
venture capitalists to other businesses,

1210
01:08:51.319 --> 01:08:54.120
help friends and other people build businesses,

1211
01:08:54.120 --> 01:08:55.040
wrote a book,

1212
01:08:56.200 --> 01:08:57.560
investment properties,

1213
01:08:57.560 --> 01:09:01.279
have multiple fires, irons in the fire.

1214
01:09:01.279 --> 01:09:04.560
And we're not sure what that plan

1215
01:09:04.560 --> 01:09:06.200
is supposed to look like yet.

1216
01:09:08.160 --> 01:09:10.760
And so jumping in, getting an audit,

1217
01:09:10.760 --> 01:09:13.319
I'd be like, I feel like I need to prepare

1218
01:09:14.000 --> 01:09:15.680
for a week just to get an audit.

1219
01:09:17.680 --> 01:09:18.520
So...

1220
01:09:18.520 --> 01:09:19.359
What I would do...

1221
01:09:19.359 --> 01:09:20.200
Well, let me tell you what I would do

1222
01:09:20.200 --> 01:09:22.000
for your situation, okay?

1223
01:09:22.000 --> 01:09:24.080
What I would do with somebody like you,

1224
01:09:25.279 --> 01:09:27.479
I actually have different tiers of audits, right?

1225
01:09:27.479 --> 01:09:29.920
But for you guys, I would keep it at the same tier,

1226
01:09:29.920 --> 01:09:31.080
but this is what I would do.

1227
01:09:31.080 --> 01:09:32.800
I would have a quick call with you first

1228
01:09:32.800 --> 01:09:33.640
for like a half hour

1229
01:09:33.640 --> 01:09:35.720
and tell you everything that you need, right?

1230
01:09:35.720 --> 01:09:37.600
That's the first thing I would do, all right?

1231
01:09:37.600 --> 01:09:39.160
Cause you guys are more complex.

1232
01:09:39.160 --> 01:09:40.600
You're more down the road.

1233
01:09:40.600 --> 01:09:43.200
So what I would suggest,

1234
01:09:44.080 --> 01:09:45.640
if you take the offer is we just have a call first

1235
01:09:45.640 --> 01:09:48.160
so I can tell you everything that you should prepare, right?

1236
01:09:48.160 --> 01:09:50.399
I've done this for a number of people

1237
01:09:50.399 --> 01:09:51.600
that we actually know.

1238
01:09:52.479 --> 01:09:54.400
And then once you have that,

1239
01:09:54.400 --> 01:09:56.080
you can go and do your homework, right?

1240
01:09:56.080 --> 01:09:57.960
You go out there, you get all your documents,

1241
01:09:57.960 --> 01:09:59.680
you get your plans, you get your businesses,

1242
01:09:59.680 --> 01:10:00.680
everything like that.

1243
01:10:00.000 --> 01:10:03.400
that. And then we sit down and we dig in for the next, you

1244
01:10:03.400 --> 01:10:06.160
know, next time period, so that you can have a strategic plan

1245
01:10:06.160 --> 01:10:10.120
for everything. Now, just to be clear, this is a brief IP audit.

1246
01:10:10.120 --> 01:10:13.720
I'm just making it clear because like, people that I know would

1247
01:10:13.720 --> 01:10:18.140
jump all over this in a second. And they would say, I have four

1248
01:10:18.140 --> 01:10:20.920
companies, give me an IP audit for the whole thing. It's like,

1249
01:10:20.920 --> 01:10:24.040
that's not what we're doing here. So it's two or three hours

1250
01:10:24.040 --> 01:10:26.800
of digesting everything that you have. And then I'll give you a

1251
01:10:26.800 --> 01:10:29.800
strategic plan for everything that you're doing. Absolutely.

1252
01:10:29.800 --> 01:10:32.760
Because I want to see you guys do well, quite frankly, I really

1253
01:10:32.760 --> 01:10:36.160
do. I mean, that's why I'm doing this. But the way I would do it

1254
01:10:36.160 --> 01:10:39.720
in your circumstance, honestly, Nick is, let's do like a half

1255
01:10:39.720 --> 01:10:43.400
hour call first. And let me explain to you what are going to

1256
01:10:43.400 --> 01:10:47.200
be the best things to have together. And then from there,

1257
01:10:47.200 --> 01:10:50.040
matter of fact, I could even give you a list. You know, maybe

1258
01:10:50.040 --> 01:10:52.280
that's what I'll do for this. Actually, that's a good idea,

1259
01:10:52.280 --> 01:10:56.760
right? We should create a list. Anybody? That's really good,

1260
01:10:56.760 --> 01:11:01.920
Ray. So anybody who takes the offer, what I'll do is I'll

1261
01:11:01.920 --> 01:11:07.240
create a list. All right. And so I will hand you the list. So

1262
01:11:07.240 --> 01:11:10.640
you can do your homework before we have the call. Man, this is

1263
01:11:10.640 --> 01:11:14.680
good. Like this is really good. So you guys can take Nick

1264
01:11:14.720 --> 01:11:19.000
because it's Nick's Nick's doing quite frankly. So yeah, does

1265
01:11:19.000 --> 01:11:21.080
that did does that address where you're where you're talking

1266
01:11:21.080 --> 01:11:21.480
about Nick?

1267
01:11:21.800 --> 01:11:25.720
Yes. Because if you were to tell me, hey, you buy now, and you

1268
01:11:25.720 --> 01:11:29.280
got to have your call your three hour call next week. I'm

1269
01:11:29.280 --> 01:11:31.400
out. No way.

1270
01:11:32.320 --> 01:11:36.000
That would be some of the other guys. I know they'd go. I don't

1271
01:11:36.000 --> 01:11:40.680
even know like how to find the D dub, you know, the WD 40 oil in

1272
01:11:40.680 --> 01:11:43.400
my garage and you want me to tell you every aspect of my

1273
01:11:43.400 --> 01:11:46.800
company like I don't. So let me give I'll give you an outline of

1274
01:11:46.800 --> 01:11:50.400
things that are valuable. So anybody who takes the offer,

1275
01:11:50.400 --> 01:11:51.960
Ray, just remind me of this. All right.

1276
01:11:52.040 --> 01:11:54.840
Well, you just don't know that I've already added it on to the

1277
01:11:54.840 --> 01:11:58.760
link to the foundation spray that we're going to offer them a

1278
01:11:58.760 --> 01:11:59.920
preparation checklist.

1279
01:11:59.960 --> 01:12:02.880
Well done. Well done. Right. She's way ahead of me all the

1280
01:12:02.880 --> 01:12:03.160
time.

1281
01:12:03.840 --> 01:12:04.880
Social, by the way.

1282
01:12:05.560 --> 01:12:10.800
Oh, that's right. Um, um, all right. All right. One minute.

1283
01:12:10.800 --> 01:12:12.800
We'll do this for one minute. Can you share your screen? Do

1284
01:12:12.800 --> 01:12:16.440
you have it up? I have it. I didn't tell you guys about this

1285
01:12:16.440 --> 01:12:18.680
because there's so much in this offer already. I don't want to

1286
01:12:18.680 --> 01:12:22.840
confuse people. That's not true. That's not true. I just said I

1287
01:12:22.840 --> 01:12:27.800
forgot. That's the truth. I forgot to mention it. So tribe

1288
01:12:27.800 --> 01:12:31.240
social is actually anybody who takes the offer, you also

1289
01:12:31.240 --> 01:12:35.480
receive tribe social tribe social is a place where we store

1290
01:12:35.480 --> 01:12:39.840
all of our videos, all of the challenge videos, all of the

1291
01:12:39.880 --> 01:12:43.920
protect protection portal videos, all the VIP videos,

1292
01:12:44.120 --> 01:12:48.680
they're all saved in tribe social. Okay, now in here,

1293
01:12:49.120 --> 01:12:52.160
you'll see the different sessions that are there. Now

1294
01:12:52.160 --> 01:12:55.160
you're, you're only going to have access to your own

1295
01:12:55.160 --> 01:12:57.720
challenge and your own VIP. That's it, you're not going to

1296
01:12:57.720 --> 01:13:00.840
have access to everything else. Now, if you want to have access

1297
01:13:00.840 --> 01:13:05.520
to, you know, some of the other sessions, then you can request

1298
01:13:05.520 --> 01:13:09.200
it. And we can talk about costs associated with that. But

1299
01:13:09.600 --> 01:13:12.000
basically, on the left hand side, right, you see on the

1300
01:13:12.000 --> 01:13:16.760
left hand side, if you go, keep going left, left, your other

1301
01:13:16.760 --> 01:13:23.120
left. No, move the cursor to the left. The hand thingy move

1302
01:13:23.120 --> 01:13:26.360
all the way to the left, where the list right on the list. On

1303
01:13:26.360 --> 01:13:29.680
the list. There we go. There you go. Right now, just click on

1304
01:13:29.680 --> 01:13:36.120
like July 2022, just so they can see what happens. Alright, so

1305
01:13:36.120 --> 01:13:40.920
when you click on that, it gives you it gives you the list, like

1306
01:13:40.920 --> 01:13:44.720
you can see day one, day two, day three, day four, it shows

1307
01:13:44.840 --> 01:13:49.080
everything that happened during your challenge. Okay, so you're

1308
01:13:49.080 --> 01:13:52.560
no longer looking through your emails to find the link, you're

1309
01:13:52.560 --> 01:13:56.120
no longer worried about Am I in the Facebook group or not, it's

1310
01:13:56.120 --> 01:13:58.640
all there, you can just look on the left hand side, and you'll

1311
01:13:58.640 --> 01:14:02.520
see the list, you can select and, and we actually have it

1312
01:14:02.520 --> 01:14:08.440
customized. So we know who you are. And we know exactly which

1313
01:14:08.440 --> 01:14:11.640
challenge you were partook in. So we give you access to your

1314
01:14:11.640 --> 01:14:15.440
stuff. And you can go in here and you can make notes. And

1315
01:14:15.440 --> 01:14:18.800
there's a section for notes. There's a chat area, I think

1316
01:14:18.800 --> 01:14:21.480
that's available here that most people haven't started using yet

1317
01:14:21.560 --> 01:14:24.400
because this is all new. I invested in this entire

1318
01:14:24.400 --> 01:14:28.440
platform, which I'm giving you guys for free. All right, I did

1319
01:14:28.440 --> 01:14:31.960
this because I thought it'd be way more organized than people

1320
01:14:31.960 --> 01:14:37.040
trying to figure out where my videos like it's all there.

1321
01:14:37.520 --> 01:14:42.920
Alright, so that you can stop sharing. That is your offer.

1322
01:14:42.960 --> 01:14:48.320
That offer is amazing. It really is. So I hope many of you take

1323
01:14:48.320 --> 01:14:51.680
advantage of it, because I'm pretty sure I'm not doing that

1324
01:14:51.680 --> 01:14:54.840
again. Because I'm probably going to get in trouble for

1325
01:14:54.840 --> 01:14:58.160
doing this in the first place. So but um, we'll have a lot of

1326
01:14:58.160 --> 01:15:00.160
fun as we do this. So if you have any questions,

1327
01:15:00.000 --> 01:15:05.000
you can either say them here, or you can raise them in VIP,

1328
01:15:05.480 --> 01:15:09.840
or you can email me at, go ahead, Rae.

1329
01:15:14.320 --> 01:15:15.760
Oh, you want me to drop it in there?

1330
01:15:15.760 --> 01:15:17.800
Yeah, yeah, the link for where you can email.

1331
01:15:17.800 --> 01:15:19.800
Support at believe-challenges.com,

1332
01:15:19.800 --> 01:15:21.280
I'll drop it in the chat.

1333
01:15:21.280 --> 01:15:24.720
Right, you can email there, and so you have that, okay?

1334
01:15:24.720 --> 01:15:28.840
All right, so with that, let me just,

1335
01:15:28.840 --> 01:15:31.540
I'm gonna share one more thing for you, and that's it.

1336
01:15:32.800 --> 01:15:33.640
Yeah, one more thing.

1337
01:15:33.640 --> 01:15:36.080
Do you wanna give them the form too?

1338
01:15:36.080 --> 01:15:37.600
No, no, it's too much stuff today.

1339
01:15:37.600 --> 01:15:39.240
Let's do it tomorrow, we'll do it tomorrow.

1340
01:15:39.240 --> 01:15:40.720
I don't wanna give them the form today,

1341
01:15:40.720 --> 01:15:42.360
just too much stuff.

1342
01:15:42.360 --> 01:15:45.480
Let them digest this, let them ask questions and catch up.

1343
01:15:45.480 --> 01:15:49.560
Yeah, just one other thing on the copyright notice,

1344
01:15:49.560 --> 01:15:51.520
I just wanna touch base on real fast.

1345
01:15:51.520 --> 01:15:54.160
I see a lot of people, they use the copyright notice

1346
01:15:54.160 --> 01:15:56.720
and they use their name, so you'll see this,

1347
01:15:56.720 --> 01:15:59.720
the circle see the date, and then they'll use their name,

1348
01:15:59.720 --> 01:16:02.080
because they wanna say I have possessive rights, right?

1349
01:16:02.080 --> 01:16:04.080
They're just, there's something about,

1350
01:16:04.080 --> 01:16:06.560
they just want their name on the notice, okay?

1351
01:16:06.560 --> 01:16:10.200
Just can you please, just please seriously think about this

1352
01:16:10.200 --> 01:16:12.480
when you put your name out in the public.

1353
01:16:12.480 --> 01:16:15.600
Again, we touched base on this very briefly,

1354
01:16:15.600 --> 01:16:18.520
but if your name's on it

1355
01:16:18.520 --> 01:16:20.420
and there's an infringement happening,

1356
01:16:21.440 --> 01:16:23.400
they're gonna come after your name, right?

1357
01:16:23.400 --> 01:16:26.600
They see your name, so they know who to come after, okay?

1358
01:16:27.560 --> 01:16:30.040
So if it's like Larissa Luck, right?

1359
01:16:30.040 --> 01:16:33.640
And so she has circle C, copyright 2022,

1360
01:16:33.640 --> 01:16:35.400
Larissa Luck on a painting

1361
01:16:35.400 --> 01:16:36.840
and somebody else sees the painting,

1362
01:16:36.840 --> 01:16:38.720
they say, hey, that's copyright infringement.

1363
01:16:38.720 --> 01:16:40.600
They look at the painting, they see Larissa Luck,

1364
01:16:40.600 --> 01:16:42.640
they know the person, they go after the person.

1365
01:16:42.640 --> 01:16:45.040
If it instead is in the name of the company,

1366
01:16:45.040 --> 01:16:46.760
they realize that now the person

1367
01:16:46.760 --> 01:16:48.880
who owns the company is sheltered,

1368
01:16:48.880 --> 01:16:51.280
so now they end up going after a company.

1369
01:16:51.280 --> 01:16:52.920
There's just a different impression

1370
01:16:52.920 --> 01:16:56.480
if you're going after an individual versus a corporation.

1371
01:16:57.320 --> 01:16:58.360
So just think about that.

1372
01:16:58.360 --> 01:17:00.200
I'm not saying you should have it in your name.

1373
01:17:00.200 --> 01:17:01.960
I'm not saying you should have it in the name of a company.

1374
01:17:01.960 --> 01:17:03.480
What I'm saying is,

1375
01:17:03.480 --> 01:17:05.080
think of the pluses and the minuses

1376
01:17:05.080 --> 01:17:06.640
on your copyright notice,

1377
01:17:06.640 --> 01:17:08.240
because it's out in the public

1378
01:17:08.240 --> 01:17:09.800
and the person who gets targeted

1379
01:17:09.800 --> 01:17:11.440
is the one who's on the notice.

1380
01:17:11.440 --> 01:17:14.360
That's just what I see almost all the time, okay?

1381
01:17:14.360 --> 01:17:16.080
So just think about that.

1382
01:17:16.080 --> 01:17:18.360
Now, there are pluses again, if it's in your name,

1383
01:17:18.360 --> 01:17:20.640
because now you can license it to the company.

1384
01:17:20.640 --> 01:17:22.800
You maintain ownership, right?

1385
01:17:22.800 --> 01:17:24.160
So you don't have to worry about somebody else

1386
01:17:24.160 --> 01:17:25.840
taking your copyrights and doing stuff with it.

1387
01:17:25.840 --> 01:17:26.800
It's yours.

1388
01:17:26.800 --> 01:17:28.120
Nobody else can do anything with it.

1389
01:17:28.120 --> 01:17:28.960
It's yours.

1390
01:17:28.960 --> 01:17:30.720
That's the beauty of it.

1391
01:17:30.720 --> 01:17:32.080
The only negative is,

1392
01:17:32.080 --> 01:17:34.440
just make sure you're clean when you're using it

1393
01:17:34.440 --> 01:17:36.960
because you could become a target, right?

1394
01:17:36.960 --> 01:17:39.640
And with that, I am going to close.

1395
01:17:39.640 --> 01:17:41.120
You guys are amazing.

1396
01:17:41.960 --> 01:17:44.080
Tomorrow is our last day.

1397
01:17:44.080 --> 01:17:46.440
Tomorrow's our last day, Friday.

1398
01:17:46.440 --> 01:17:50.040
If you have questions, like I said, about the offer,

1399
01:17:50.040 --> 01:17:51.280
let me know.

1400
01:17:51.280 --> 01:17:52.600
Happy to answer questions.

1401
01:17:52.600 --> 01:17:56.480
That offer is available for 48 hours only, all right?

1402
01:17:56.480 --> 01:18:00.040
So that means Friday, Saturday.

1403
01:18:00.040 --> 01:18:03.240
Saturday at midnight, it shuts off, all right?

1404
01:18:03.240 --> 01:18:06.640
Now, Monday, I told a lot of you that on Monday,

1405
01:18:06.640 --> 01:18:09.280
I'm gonna have a bonus session for all of you.

1406
01:18:09.280 --> 01:18:11.480
That's gonna be Monday at seven o'clock, all right?

1407
01:18:11.480 --> 01:18:13.480
We're gonna go through, I like that, Tim.

1408
01:18:13.480 --> 01:18:14.320
Woo!

1409
01:18:14.320 --> 01:18:17.880
And so, we're gonna have a session

1410
01:18:17.880 --> 01:18:22.120
on how to do logo searching, all right?

1411
01:18:22.160 --> 01:18:24.200
On the trademark searching database.

1412
01:18:24.200 --> 01:18:26.600
And if somebody has an extra question

1413
01:18:26.600 --> 01:18:29.320
on normal trademark searches, you can bring it then

1414
01:18:29.320 --> 01:18:31.640
and we'll kind of cover that for you too, all right?

1415
01:18:31.640 --> 01:18:32.480
Just very quickly.

1416
01:18:32.480 --> 01:18:33.960
It should only take like a half hour.

1417
01:18:33.960 --> 01:18:35.560
It shouldn't be a whole hour.

1418
01:18:35.560 --> 01:18:38.920
So you don't have to worry about losing your entire day

1419
01:18:40.800 --> 01:18:42.360
on a Monday.

1420
01:18:42.360 --> 01:18:44.680
But it might take about 40 minutes.

1421
01:18:44.680 --> 01:18:45.520
We'll see.

1422
01:18:45.520 --> 01:18:46.440
I'll leave it open for an hour.

1423
01:18:46.440 --> 01:18:47.480
We'll see what happens.

1424
01:18:47.480 --> 01:18:49.440
All right, with that, I'm gonna jump off.

1425
01:18:49.440 --> 01:18:51.680
Larissa, I'm gonna leave you here.

1426
01:18:52.200 --> 01:18:53.680
And I'll see you guys tomorrow.

1427
01:18:53.680 --> 01:18:58.320
All right, VIP, I'll see you there in five minutes.

1428
01:18:58.320 --> 01:18:59.160
Okay.

1429
01:18:59.160 --> 01:19:00.000
All right.

1430
01:19:00.000 --> 01:19:00.840
You know what?

1431
01:19:00.840 --> 01:19:01.680
Let's make it 10 minutes.

1432
01:19:01.680 --> 01:19:02.520
Let's make it 10 minutes.

1433
01:19:02.520 --> 01:19:04.160
Yeah, because people need a break.

1434
01:19:04.160 --> 01:19:05.000
All right.

1435
01:19:05.000 --> 01:19:07.200
And Nick looks like he wants a Lisa to feed him some more.

1436
01:19:07.200 --> 01:19:08.040
You know, he's like,

1437
01:19:08.040 --> 01:19:10.160
hey, I wanna get that spoon fed thing going again.

1438
01:19:10.160 --> 01:19:11.880
So give him 10 minutes.

1439
01:19:11.880 --> 01:19:12.720
All right.

1440
01:19:12.720 --> 01:19:13.560
All right.

1441
01:19:13.560 --> 01:19:14.400
See you guys.

1442
01:19:14.400 --> 01:19:15.240
All right, 627.

1443
01:19:15.240 --> 01:19:16.440
Thanks, Peter.