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A few years ago, probably like five years ago, I had a friend I was talking about doing

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some, like, clothing line and all this stuff and he's like, Oh, I know somebody that like

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works with that stuff.

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So they taught me how to look up my trademark and my copyright and all that stuff and make

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sure I kind of got myself together.

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And like, every time we tried to talk, like they would, something would come up on their

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end, something would come up on my end.

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And then eventually I just stopped because it was like four meetings that ended up having

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to get canceled, like last minute.

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And I ended up praying.

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I was like, you know what, Lord, if this is not the person that you have for me, don't

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let it happen.

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Don't let it work.

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And I never heard from the guy again.

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So probably about five, six months later, my, the same friend said to me, Hey, did you

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ever end up doing any work with that guy?

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And I was like, no.

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And he said, good.

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I ended up finding out later that he was stealing from his clients, like on the back end.

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And so he was like taking portions of what they had, but you know, people are just trusting

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him and kind of signing everything over to him.

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So what can you really do, you know?

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But I was like, it's really such a blessing on that end.

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And then I was just going to try to start the stuff on my own, not really knowing, and

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then it didn't really work out.

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So I kind of let it sit.

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And so this year I felt the need to really start getting it done.

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And so I know I saw your challenge all the time, decided to actually join.

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And I realized now it's like, it would have saved me millions, saved me heartache, saved

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me headaches from knowing that I have now the right foundation to start all of this

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with. So that's why I was.

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Oh, I love it.

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I love that story.

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That's awesome.

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I love hearing that.

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Yeah, it's it's it's really unfortunate because, you know, when we don't understand a

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certain area of law or like even medicine or other things, like we don't understand

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this stuff. And we we basically are we're putting ourselves in the hands of somebody

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else, trusting that they know what they're doing.

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Mm hmm.

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You know, right.

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And, you know, he seemed so and that's the thing, right?

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Like he seemed very kind, very nice, especially with asking me to look it up.

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So it's kind of like that front end charisma to kind of.

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Oh, lawyers are very good at charisma.

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Yeah. That front end charisma to kind of bring you in and make you think, oh, I'm in

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great hands. But, you know, I I'm a prayer.

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So I think that's the only reason what saved me, because if not, if I didn't have that

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one particular tool, I could have really gotten myself in a heap of heartache.

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And so a lawyer.

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Huh? Was he a lawyer?

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So he was if I believe I believe he was and I know that he had helped a few other

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people, so I don't remember the full story.

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It was five years ago. I met the guy like one time.

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It was over the phone. And so I kind of left it at that.

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You lose his bar for doing things like that, I would think.

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You know what? That is a good point.

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I think. But, you know, he did end up losing all his clients.

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So my friend said a bunch of other clients are the ones who brought it up.

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And there was like a case and all that stuff.

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So people can get they can get disbarred for all that.

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Yeah, because I wasn't a client.

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Right. And he was in a different state.

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And so they were like he was like it became like a big thing.

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So my friend was telling me I went home.

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I didn't bother from there because it wasn't kind of like not my business.

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So kind of like went and did other things I had to do to not follow up for the rest

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of it. But just remembering that really stuck with me about being saved from having

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any of those issues.

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Yeah, yeah. No, that's that's I can just so people understand how the legal system

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works a little bit, I'll just kind of give you a little inside scoop.

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So I was against.

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Oh, gosh, I was I was against another party from Southern District, California, I had

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the case transferred to Massachusetts and I was litigating against this gentleman,

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and I use that term very loosely merely by the fact that he was male.

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That's like pretty much the only reason why I utilize that terminal terminology.

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And so in any case.

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That the experience was really bad, like really bad, like saying things that don't

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exist, that did exist and.

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Just outright lying, flat out lying, you know, and and but you can't see in a court

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of law, you can't tell a judge he's lying, like they get mad if you say that, right,

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because that's an attack on somebody's character and you're not allowed to do that.

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So it's kind of like, all right, hold it.

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I can't say.

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Person's lying, so what exactly am I supposed to do?

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Like, say, oh, yeah, fabricated, yeah.

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You would think, right?

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Well, Your Honor, he just tends to have the switch always

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on fabrication mode, and it doesn't seem to change.

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Like, maybe I'll try that next time in federal district court.

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I'm going to say, Your Honor, my friend

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Allison said that I can use a term

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and not get in trouble with you.

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So if you don't mind, I'm going to try using it right now

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and see if you don't ding me.

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Such and such has been fabricating

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this entire situation.

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So yeah, so in any case, just lie after lie after lie.

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It was horrible.

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I'd say it's definitely the worst experience I've ever had.

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And what I ended up doing, because it was so bad,

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because remember, this isn't personal.

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This is about my client.

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Like, I need to take care of my client's case.

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And if the judge believes what this guy is saying,

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it hurts my client's case.

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And so what I ended up doing was I asked the judge

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for a stenographer, right?

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I said, can we have, for every single phone call,

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every single meeting, everything,

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can we have the entire thing dictated?

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Like, I mean, you know, everything transcribed.

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Everything.

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Opposing counsel went crazy, got mad, was yelling, screaming.

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Your Honor, they can't do that.

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You know, that's not allowed.

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And you can't force me to pay for it.

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So I said, Your Honor, I'll pay for it.

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And the judge said, hold it.

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Let me see if I get this straight.

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You have a problem with Mr. Nieves

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having all the phone calls transcribed,

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even though Mr. Nieves is willing to pick up the fee himself.

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This sounds fishy to me.

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It's like, why would you have a problem

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with everything being transcribed?

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I don't understand.

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Like, what exactly is the issue?

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And so the attorney cited case law,

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saying that he didn't have to agree with it,

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was fighting it hard.

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And the judge says, well, I can't force it to happen.

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Sorry, Mr. Nieves, you can't force this to happen.

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So me being somebody who's kind of crafty

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in the legal world, I said, well, hold it.

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The judge says that he can't force the other side

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to come into agreement.

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I'm not trying to force the other side

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to come into agreement.

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I never said I was trying to force them.

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I'm just gonna do it.

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So the next meeting that we had,

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I had somebody there to transcribe

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every single statement that was made.

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He refused to have the meeting,

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and he threatened to sue the person

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who was going to type everything up.

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So I had to tell her, calm down.

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You don't have to be here.

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I'll cover you if he ever does anything.

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But in any case, so that decision

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actually went to the next level.

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We had to like hit this thing at multiple levels

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to finally the judge just looked at him and said,

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something's very wrong with this scenario.

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I'm gonna allow, as long as Mr. Nieves is paying for it,

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he could transcribe, or he could have somebody

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typing in a stenographer, literally anything,

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and you can't do anything about it,

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as long as you get a copy of it.

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And so we won that.

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And then right after that, he started being truthful

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because everything was in the light, right?

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So it's not always the case that you're banging

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like this, you gotta use wisdom and discernment.

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Like, what do I do?

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What do I do?

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So I'm sorry you had that unfortunate situation,

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but unfortunately that exists.

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So, all right, with that, let me take two questions first,

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and then I'm gonna jump into some stuff here.

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April, April, you joined?

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Awesome.

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So awesome.

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We're gonna have a blast.

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So good.

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I'm looking forward to the one-on-one time too,

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cause I know you got a lot of ideas.

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So we're gonna have some fun with that.

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Me too.

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I think it's gonna be good and I need you.

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So I'm excited about that.

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As a psychologist, I have a question

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that I think may apply to some coaches as well.

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Sure, sure.

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And that is when you have a particular method

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or process for helping people.

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And so there's kind of three levels to it.

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One, do you trademark it as a service that you provide?

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Are you-

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You mean like the name?

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You mean the name?

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Yeah, absolutely.

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Are you going to,

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can you do a patent on your process

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if it's something that a human can do?

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And then the third part of it is,

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and is it actually beneficial to do that

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if you're wanting to encourage other helping professionals

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to be able to learn your method and use it

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and kind of say, hey,

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I don't wanna be the only person in the world

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who offers this because I'm only one person.

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And so would you speak to kind of how to navigate that?

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Yeah, those are excellent questions.

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I hope everybody understood what April was talking about.

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So I'll try to repeat the questions as we're going,

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as I'm addressing them one by one.

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So first of all.

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There's some kind of program, some kind of coaching program that's taking place. I'll kind of

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make it more simplified. By all means, the name of it, Trademark. Definitely. Now, here's the

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thing. If you know you're going to have it for a while, right? So don't go trademarking something

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that's only going to be available for two months, right? Because it's going to take you

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nine months to get an office action from the United States Patent and Trademark Office,

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potentially 10 months to a year to get an issued trademark. So make sure it's going to be around

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for a while, right? And it's a name that's important. So if the answer is yes to that,

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absolutely. And the reason why everybody, just so you understand, the reason why you want to own

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the trademark on that is because you want people to have a name that they refer to for that program.

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Very important. You don't want people to just say, hey, did you take the program from April?

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Is April great? Absolutely. April is great. But the fact of the matter is, if it has a name,

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it's easier to become acquainted with that program if it has a specific distinct name, right? Now,

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the name that you would come up with would hopefully not be descriptive too, right? So

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it wouldn't be like the feel better after three sessions program, right? So it would have some

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kind of flavor to it. And now you've got your own name. So that for number one, by all means,

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yes. If it's going to be around for more than a year, yes, I would do that. Now, when you go to

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the next part, let's look at the patent side of it, right? Can you file a patent on it? Let's

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look at that one. So this area is really tricky. I'd say this area in patent law has become more

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difficult than any other area of patent law. I'd say the area of artificial intelligence is close

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to this. Those two areas are kind of like, but this area of patentable subject matter under what

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they call the Alice case. See, this is all Allison's fault. Just everybody just called the Alice case.

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So it's actually A-L-I-C-E, that case. It has to do with what's patentable and what's

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unpatentable subject matter, right? Really, really difficult area of law. There's like six

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tiers of tests that you look at or that the courts have looked at to determine if something is

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patentable or not. So if it is something that can be 100% done by a human being,

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chances are very, very low that it's going to be patentable. Now, that doesn't mean that

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it can't be patentable. It just means it's going to be extremely, extremely low. Because one of

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the questions is, is this thing actually potentially patentable by, or is this thing

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entirely done by a human being? If it is, it's like, dang, it's like a huge red flag.

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And so you're almost guaranteed to get a rejection. Now you're trying to win from a rejection.

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So that one part alone, very hard. So what you would want to do, and we could actually do this,

241
00:13:13.040 --> 00:13:18.320
honestly, because you jumped in the package. You can take your exact scenario and describe it to

242
00:13:18.320 --> 00:13:23.680
me and I can give you legal advice on that. We can actually cover that during our time.

243
00:13:23.680 --> 00:13:30.320
So that could be one of the many things we can cover. So it's very technology specific. It's

244
00:13:30.320 --> 00:13:36.640
very method specific. That's why I tell people, if you've got a system where a human being's

245
00:13:36.640 --> 00:13:42.240
interacting and doing things, it's really nice if you've got a machine involved somehow, or

246
00:13:42.800 --> 00:13:48.400
calculations that are being done somehow, something to make it not just, you know,

247
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Sylvia's doing this on day one, and Julie's doing this on day two, and you take day one and day two,

248
00:13:54.160 --> 00:13:59.840
and you do day three. That's very hard to get out of the patent office, that part there.

249
00:13:59.840 --> 00:14:03.760
So we hit the trademark issue. We hit the patent issue. There was one more. What was the third one?

250
00:14:03.760 --> 00:14:07.680
And then the other piece is, if it's something that you don't want to be the only person in the

251
00:14:07.680 --> 00:14:11.760
world who's offering that, and you want to put something, you know, as an academic, right, you're

252
00:14:11.760 --> 00:14:14.800
thinking about just putting things in the literature, and you're assuming people are going

253
00:14:14.800 --> 00:14:18.800
to just cite you and that kind of thing, but it becomes different when now, you know, it's being

254
00:14:18.800 --> 00:14:23.520
monetized or whatever. And so I was wondering, like, are you actually at cross purposes? Let's

255
00:14:23.520 --> 00:14:28.960
say you only trademarked it. Are you actually, you know, in some ways holding up people being

256
00:14:28.960 --> 00:14:32.720
able to talk about it, being able to learn it, being able to discuss and add on to your

257
00:14:32.720 --> 00:14:38.720
work and collaborate? Let me speak on that issue, because that, again, that's, all your

258
00:14:38.720 --> 00:14:43.440
questions are really good. All right, so, and this actually shows that you're a deep thinker, too,

259
00:14:43.440 --> 00:14:47.200
because you actually care what the impression is in the market, which is important, right?

260
00:14:47.200 --> 00:14:54.480
So here's the thing. People will file patents on technologies so that they can control what

261
00:14:54.480 --> 00:14:59.840
will happen with the technology, even if they're not going to stop people from using the technology.

262
00:15:00.000 --> 00:15:02.000
So what do I mean by that?

263
00:15:02.000 --> 00:15:06.000
The fact that you own the patent doesn't mean that you need to sue people.

264
00:15:06.000 --> 00:15:09.000
It doesn't even mean that you need the license to technology.

265
00:15:09.000 --> 00:15:14.000
It means that you actually own the technology or the process,

266
00:15:14.000 --> 00:15:19.000
so that if somebody tries to create a replication of what you're doing,

267
00:15:19.000 --> 00:15:22.000
but they're doing it wrong, let's say like in a harmful manner,

268
00:15:22.000 --> 00:15:28.000
they're doing something that actually is invoking harm as opposed to good,

269
00:15:28.000 --> 00:15:31.000
you could stop them because you could say,

270
00:15:31.000 --> 00:15:34.000
hey, hold on, that's my process.

271
00:15:34.000 --> 00:15:35.000
It's in my patent.

272
00:15:35.000 --> 00:15:38.000
You need to file the procedure that I have laid out.

273
00:15:38.000 --> 00:15:42.000
If you're going to do this thing this way, you have to file my way.

274
00:15:42.000 --> 00:15:44.000
If you're going to tweak it here,

275
00:15:44.000 --> 00:15:46.000
it needs to be different enough not to infringe my patent.

276
00:15:46.000 --> 00:15:50.000
So you don't actually need to be the patent enforcer.

277
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You can actually be the party that controls how the public utilizes this method,

278
00:15:56.000 --> 00:16:03.000
thereby monitoring it and making sure that everybody benefits.

279
00:16:03.000 --> 00:16:06.000
There are companies, many companies,

280
00:16:06.000 --> 00:16:11.000
that will file patents on things just to make sure that the public can use it properly.

281
00:16:11.000 --> 00:16:13.000
Now, there's another way of doing this.

282
00:16:13.000 --> 00:16:19.000
If you don't care so much about somebody doing it improperly or knocking you off

283
00:16:19.000 --> 00:16:23.000
or tweaking something that can harm somebody,

284
00:16:23.000 --> 00:16:26.000
and you just want to make sure nobody can file a patent on it,

285
00:16:26.000 --> 00:16:28.000
then you can just publish it.

286
00:16:28.000 --> 00:16:30.000
You can just go out there and publish it.

287
00:16:30.000 --> 00:16:33.000
If you go out there and publish it, well, now it's in the public domain.

288
00:16:33.000 --> 00:16:35.000
Nobody can file a patent on it.

289
00:16:35.000 --> 00:16:36.000
So that's a way.

290
00:16:36.000 --> 00:16:38.000
There's two ways to look at it.

291
00:16:38.000 --> 00:16:45.000
One way is, boy, this process is so valuable and it's so helpful to people.

292
00:16:45.000 --> 00:16:51.000
I feel obligated to make sure that people are utilizing it properly and nobody's harmed.

293
00:16:51.000 --> 00:16:54.000
I feel like I need to be a good steward of this.

294
00:16:54.000 --> 00:16:57.000
And I don't need to charge people.

295
00:16:57.000 --> 00:16:59.000
As a matter of fact, I can make it optional.

296
00:16:59.000 --> 00:17:02.000
If you want to do a donation, you can.

297
00:17:02.000 --> 00:17:05.000
That could help alleviate the cost that I spent on my own patent.

298
00:17:05.000 --> 00:17:07.000
But at the end of the day, it's up to you.

299
00:17:07.000 --> 00:17:09.000
You could do whatever you want.

300
00:17:09.000 --> 00:17:18.000
But separate from that, if you instead want to determine you want to just kind of stop anybody

301
00:17:18.000 --> 00:17:20.000
from ever filing a patent, just publish it.

302
00:17:20.000 --> 00:17:21.000
That's it.

303
00:17:21.000 --> 00:17:22.000
You don't have to do anything else.

304
00:17:22.000 --> 00:17:27.000
How would having the trademark on the name affect either of those scenarios?

305
00:17:27.000 --> 00:17:30.000
The trademark on the name just makes it easier to identify the process.

306
00:17:30.000 --> 00:17:33.000
It makes it so that the public can see it.

307
00:17:33.000 --> 00:17:34.000
They identify with it.

308
00:17:34.000 --> 00:17:35.000
An official term.

309
00:17:35.000 --> 00:17:36.000
They know what it is.

310
00:17:36.000 --> 00:17:37.000
Right.

311
00:17:37.000 --> 00:17:38.000
It's an official term.

312
00:17:38.000 --> 00:17:41.000
So now if anybody wants access to it, they know what it's called.

313
00:17:41.000 --> 00:17:47.000
So if you're controlling it because you own the trademark, that means nobody else can use that name and confuse the public.

314
00:17:47.000 --> 00:17:48.000
Okay.

315
00:17:48.000 --> 00:17:49.000
That's helpful.

316
00:17:49.000 --> 00:17:50.000
Thank you.

317
00:17:50.000 --> 00:17:51.000
Yeah.

318
00:17:51.000 --> 00:17:54.000
No, but great questions because it actually shows your heart in the process.

319
00:17:54.000 --> 00:17:58.000
It shows that you're not just focused on making money out of it.

320
00:17:58.000 --> 00:18:00.000
You want to make sure that it's used right.

321
00:18:00.000 --> 00:18:03.000
Those are usually the things that get rewarded.

322
00:18:03.000 --> 00:18:04.000
So that's good.

323
00:18:04.000 --> 00:18:05.000
Yeah.

324
00:18:05.000 --> 00:18:06.000
Well done.

325
00:18:06.000 --> 00:18:11.000
Let's see.

326
00:18:11.000 --> 00:18:13.000
Let's go to Allison.

327
00:18:13.000 --> 00:18:15.000
You have a question?

328
00:18:15.000 --> 00:18:16.000
I did.

329
00:18:16.000 --> 00:18:18.000
I had a super quick question.

330
00:18:18.000 --> 00:18:19.000
Go for it.

331
00:18:19.000 --> 00:18:21.000
Because I know that trade dress is really small.

332
00:18:21.000 --> 00:18:23.000
But again, coming from the fashion industry.

333
00:18:23.000 --> 00:18:24.000
Trade dress.

334
00:18:24.000 --> 00:18:25.000
Yeah.

335
00:18:25.000 --> 00:18:29.000
Not as rare in that industry particularly.

336
00:18:29.000 --> 00:18:41.000
So if I wanted to trade dress a certain color way or color pattern in that or say even in interior design, is that possible to do that?

337
00:18:41.000 --> 00:18:42.000
Oh, yeah.

338
00:18:42.000 --> 00:18:43.000
And is that difficult?

339
00:18:43.000 --> 00:18:44.000
Yeah, yeah.

340
00:18:44.000 --> 00:18:45.000
No, it's not.

341
00:18:45.000 --> 00:18:48.000
Well, is it difficult?

342
00:18:48.000 --> 00:18:50.000
It's not difficult.

343
00:18:50.000 --> 00:18:52.000
I mean, I got a trademark for the color blue.

344
00:18:52.000 --> 00:18:54.000
I mean, you're talking about difficult.

345
00:18:54.000 --> 00:18:58.000
That was probably the most difficult thing you can do in trademark law is to own a color.

346
00:18:58.000 --> 00:19:01.000
So trade dress is not as difficult.

347
00:19:01.000 --> 00:19:07.000
It's just the big thing with trade dress is you got to be able to prove that it's distinct.

348
00:19:07.000 --> 00:19:09.000
That can be more difficult.

349
00:19:10.000 --> 00:19:19.000
You know, when you think of trying to think of a uniform color that everybody when they see it.

350
00:19:19.000 --> 00:19:20.000
Yeah.

351
00:19:20.000 --> 00:19:21.000
Right.

352
00:19:21.000 --> 00:19:26.000
So like you can't have like trade dress associated with a uniform.

353
00:19:26.000 --> 00:19:29.000
You got to have trade dress associated with a restaurant.

354
00:19:29.000 --> 00:19:33.000
You know, like all of the IHOPs look a certain way.

355
00:19:33.000 --> 00:19:37.000
Or all of the, you know, certain types of restaurants look a certain way.

356
00:19:37.000 --> 00:19:44.000
And so you can own a trade dress for that, you know, but you have to be able to show that it's acquired distinctiveness.

357
00:19:44.000 --> 00:19:51.000
And that that can be a little more difficult to prove, you know, that it has some kind of acquired distinctiveness.

358
00:19:51.000 --> 00:19:52.000
Yeah.

359
00:19:52.000 --> 00:19:55.000
So because I know like Louboutin has that red.

360
00:19:55.000 --> 00:19:59.000
So that would that red be a patent or trade dress?

361
00:19:59.000 --> 00:20:00.000
And then I know that there's another.

362
00:20:00.000 --> 00:20:06.440
Artist who owned a specific cheetah print. That's actually a good question. Why don't we look? Why don't we find out right now?

363
00:20:07.560 --> 00:20:09.560
Wow, let's see

364
00:20:10.880 --> 00:20:14.240
Got what his name is. Hey, but the cheetah print

365
00:20:14.240 --> 00:20:19.760
He was able to like sue a ton of people and make a bunch of money. And yeah, people are very smart

366
00:20:19.760 --> 00:20:21.840
What like designers fashion designers?

367
00:20:22.280 --> 00:20:27.760
Very smart when it comes to using trade dress and using copyright also like they're they're very clever

368
00:20:27.920 --> 00:20:33.340
There's different ways that you could there's different ways you can use trademarks and copyrights when you're a designer

369
00:20:34.120 --> 00:20:36.120
and so

370
00:20:37.300 --> 00:20:39.300
Let's just do a quick search you know, hold on

371
00:20:41.420 --> 00:20:43.420
Let's look up

372
00:20:44.260 --> 00:20:48.580
What was it Louboutin yeah, hello you be oh you TIN

373
00:20:50.460 --> 00:20:52.460
No B

374
00:20:53.180 --> 00:21:00.060
Hello you be mm-hmm B isn't boy. Yeah. Oh, I don't know you

375
00:21:00.700 --> 00:21:03.460
Wait, Louboutin, isn't it Louis Vuitton?

376
00:21:04.100 --> 00:21:08.460
No, Louis, that's Louis Vuitton, which is a different company. That's a different company

377
00:21:08.460 --> 00:21:14.900
That's the one that has the little LV everywhere Louboutin is the red bottoms. Yeah, hello you be oh you TIN

378
00:21:14.900 --> 00:21:18.700
I was like now I'm questioning if I know how to spell it anymore like that

379
00:21:19.340 --> 00:21:21.340
Is that it? Yeah, uh-huh

380
00:21:21.980 --> 00:21:28.220
Hello you be oh you yeah Christian is the town that's the red bottom shoes got it. Okay. I

381
00:21:28.740 --> 00:21:32.940
Don't have a pair in my closet. I'm just saying I do. Sorry

382
00:21:34.900 --> 00:21:36.900
Well, you dress better than I do

383
00:21:38.220 --> 00:21:45.460
Let's go to owner so that would be the owner name and then what was the was it the color red? Yes

384
00:21:46.300 --> 00:21:48.300
I

385
00:21:49.460 --> 00:21:56.460
Think it's a B and not a B. No, that's a different company Louis Vuitton. Hello you is via you TTO n

386
00:21:56.460 --> 00:21:58.460
That's a different company. I

387
00:21:59.100 --> 00:22:05.500
Did not change the operator because everybody's face is over the operator. So let me move your face

388
00:22:06.100 --> 00:22:08.100
Now I can see the operator. Oh

389
00:22:08.660 --> 00:22:10.660
There you go. Look color red

390
00:22:11.620 --> 00:22:13.620
Louis Vuitton, let's see what they have

391
00:22:16.460 --> 00:22:18.460
Look at that

392
00:22:18.820 --> 00:22:20.820
You see it

393
00:22:20.820 --> 00:22:22.500
Yes

394
00:22:22.500 --> 00:22:25.180
Look at that. So, okay. So let's see what this is

395
00:22:26.060 --> 00:22:28.060
This is class 1a

396
00:22:28.580 --> 00:22:31.700
It's a design. It's the red on the bottom

397
00:22:32.380 --> 00:22:35.280
Red or pink single color used on a portion of the goods

398
00:22:36.820 --> 00:22:39.940
Design search cloud change and registration has occurred

399
00:22:41.380 --> 00:22:43.380
Christian Louboutin there it is

400
00:22:44.380 --> 00:22:46.380
So, is there like a

401
00:22:47.500 --> 00:22:49.500
Is it saying any color red?

402
00:22:50.540 --> 00:22:51.260
There it is

403
00:22:51.260 --> 00:22:58.300
The color red is are claimed as a feature of the mark the mark consists of red lacquered outsole on

404
00:22:58.940 --> 00:23:03.660
Footwear that contrasts with the color of the adjoining upper portion of the shoe

405
00:23:03.660 --> 00:23:08.940
The dotted lines are not part of the mark, but are intended to show only placement of the mark

406
00:23:09.260 --> 00:23:12.300
So it shows you that this is what they own that there

407
00:23:12.740 --> 00:23:17.300
That's their trademark and let's let's look at the mark itself the application. I

408
00:23:20.340 --> 00:23:24.500
Want to see the application, you're not gonna let me see it. What can I see it? Oh, you can't see it. There we go

409
00:23:25.900 --> 00:23:27.900
Alright, so here's their original application

410
00:23:28.420 --> 00:23:30.420
2007

411
00:23:31.220 --> 00:23:34.620
This is you're gonna have so much fun when we get into the network

412
00:23:34.620 --> 00:23:37.060
this is what we do like we jump in and we're like

413
00:23:37.660 --> 00:23:40.860
Breaking things down. So I this is there's a lot of fun

414
00:23:48.140 --> 00:23:56.700
Yeah, I don't think it hits my market entirely probably part of it, yeah, let's see the markings the lacquered red shoes on footwear

415
00:23:58.100 --> 00:24:00.500
Color is claimed. Yes the color red

416
00:24:01.580 --> 00:24:03.580
It's a color mark. Yes

417
00:24:04.580 --> 00:24:07.860
Um, this is let's see what they have here

418
00:24:10.180 --> 00:24:12.180
Class

419
00:24:13.700 --> 00:24:15.700
What was that

420
00:24:16.180 --> 00:24:17.620
a

421
00:24:17.620 --> 00:24:19.620
Color code. No

422
00:24:19.820 --> 00:24:24.980
No, no good question though, right because I know how you're all about those hex things

423
00:24:24.980 --> 00:24:32.580
Is 0 0 6 5 8 1 but that's because I come from that field, so I'm like exactly no you don't need that here see I mean

424
00:24:33.300 --> 00:24:37.940
The specimen is a photograph of the goods listed in the application. The mark has become distinctive

425
00:24:37.940 --> 00:24:43.300
Remember how I told you I said one of the things you have to do is prove this acquired distinctiveness. Remember that

426
00:24:43.780 --> 00:24:46.540
See it here. The mark has become distinctive as

427
00:24:47.460 --> 00:24:50.060
Demonstrated by the attached evidence you have to prove it

428
00:24:50.060 --> 00:24:53.500
And so they actually provide proof to show that the mark has

429
00:25:00.000 --> 00:25:06.480
obtained acquired distinctiveness. It's not like you can just say, yes, it's distinctive,

430
00:25:06.480 --> 00:25:13.600
everybody knows me. You've got to prove it. Here's some samples of proof, apparently.

431
00:25:14.720 --> 00:25:18.800
Let's see what they use for proof. It better be more than them saying,

432
00:25:20.800 --> 00:25:27.520
we're distinctive. Let's see. This is the actual declaration in support of acquired distinctiveness

433
00:25:27.520 --> 00:25:33.600
under section 2F. You can use something similar. This was actually Christian

434
00:25:35.600 --> 00:25:42.640
Louboutin. This is actually his declaration, his actual declaration. Very cool.

435
00:25:44.560 --> 00:25:49.600
He gives you the whole storyline. I'm a footwear designer. I launched Christian Louboutin

436
00:25:50.560 --> 00:25:57.360
Louboutin brand in 1991 in France. I opened my first boutique in Paris in 1992, my shoes.

437
00:25:57.360 --> 00:26:05.680
He gives the whole story. It attracts men to the women. What? Now we understand his logic here.

438
00:26:05.680 --> 00:26:12.000
We're getting into the mind of the creating guy here. I selected the color red because it is

439
00:26:12.000 --> 00:26:17.840
engaging, flirtatious, memorable, and a color of passion. Now you know how he's thinking.

440
00:26:17.840 --> 00:26:22.000
It attracts men to the women who wear my shoes. What is going on here?

441
00:26:22.880 --> 00:26:27.840
This just became an R-rated VIP session. What is going on here?

442
00:26:29.120 --> 00:26:35.040
There are only three colors across the entire world that affect our brains the same way. Red

443
00:26:35.040 --> 00:26:43.120
is one of them. Wow. Pink is the hot pink. I bet pink is. No, it's red, blue, and yellow,

444
00:26:43.120 --> 00:26:48.640
actually. Wow. Just the primary colors. See how he says it here? My footwear is

445
00:26:48.640 --> 00:26:55.600
instantly recognizable by the immaculately lacquered red shoes. Upon seeing the red

446
00:26:55.600 --> 00:27:00.160
sole of the shoe because it is so well known, people know that the shoes are designed by me.

447
00:27:00.720 --> 00:27:08.880
Man, that guy, that's clever. That's clever. This is an example of what you would have to do

448
00:27:09.840 --> 00:27:16.960
if you wanted to file a trade dress application. You have to prove that

449
00:27:16.960 --> 00:27:21.920
acquired distinctiveness for the color or whatever you're going for.

450
00:27:23.920 --> 00:27:28.880
Sorry, I read Sveta saying you have to read it in a French accent.

451
00:27:28.880 --> 00:27:30.080
French accent.

452
00:27:30.080 --> 00:27:31.520
Hi, Christian Nubiteron.

453
00:27:31.520 --> 00:27:37.680
Nubiteron. Nubiteron, I think it's very good for you. You must buy these shoes.

454
00:27:37.680 --> 00:27:39.040
The red is flotation.

455
00:27:39.680 --> 00:27:44.400
Everybody will want you when you walk down the street. They will stop and go, oh.

456
00:27:44.400 --> 00:27:50.960
You guys started it. This must be Friday night. It's got to be Friday night.

457
00:27:50.960 --> 00:27:51.760
I'm sorry.

458
00:27:51.760 --> 00:27:54.480
You have no idea what you started.

459
00:27:58.080 --> 00:28:05.040
I'm telling you, ooh la la. I like your question, Allison. It's so good. Yes, I must move on.

460
00:28:06.000 --> 00:28:08.080
I must, yes, yes, well, you know, yeah.

461
00:28:08.080 --> 00:28:09.600
Get Pepe Le Pew on it.

462
00:28:10.560 --> 00:28:12.800
Yes, yes. We're moving on to the next one.

463
00:28:13.680 --> 00:28:18.560
Sound like Count Dracula over here. All right. So, Terry, you are up, Terry.

464
00:28:18.560 --> 00:28:23.440
So, we're going to go from flirtatious shoes to Christian board games.

465
00:28:25.760 --> 00:28:27.600
I just changed the whole mood.

466
00:28:29.520 --> 00:28:31.360
Come on, Terry. You got this.

467
00:28:31.360 --> 00:28:33.600
Terry, can you come on camera at all?

468
00:28:33.600 --> 00:28:34.160
Oh, yeah.

469
00:28:34.800 --> 00:28:38.400
All right. That way we can highlight you once you come on camera.

470
00:28:39.200 --> 00:28:41.040
Now, I'm going to give you a disclosure.

471
00:28:42.080 --> 00:28:43.760
Oh, no. Oh, here it comes.

472
00:28:46.000 --> 00:28:47.840
I don't have my red sole shoes on.

473
00:28:49.040 --> 00:28:51.280
I don't have on red shoes, but I am.

474
00:28:53.280 --> 00:28:54.400
She's got red light, though.

475
00:28:55.120 --> 00:28:57.680
Oh, that's perfect. There you are. How are you?

476
00:29:01.280 --> 00:29:03.280
I'm in my PJs. You see?

477
00:29:04.000 --> 00:29:06.640
Nice. That's all right. I'm comfortable, too.

478
00:29:06.640 --> 00:29:09.600
I've got sweatpants on at this point. So, there you go.

479
00:29:10.880 --> 00:29:12.160
All right. Let's dig in.

480
00:29:12.720 --> 00:29:20.080
The thing with my game, what I have is a backslide card.

481
00:29:20.080 --> 00:29:24.240
It's Bible trivia, but you may get a backslide card.

482
00:29:24.880 --> 00:29:30.560
So, I don't know that any other Bible trivia game has a backslide card.

483
00:29:31.520 --> 00:29:36.400
When you say backslide, do you mean like remember chutes and ladders?

484
00:29:36.400 --> 00:29:38.400
You went on the wrong thing and you went backwards.

485
00:29:38.400 --> 00:29:40.880
You mean like backslide in the board game, you go backwards?

486
00:29:41.520 --> 00:29:44.480
No, you don't go backwards. You do something.

487
00:29:45.680 --> 00:29:48.720
Actually, the cards are where you actually do something.

488
00:29:49.920 --> 00:29:53.440
If you got a backslide card, you may have to pray.

489
00:29:53.440 --> 00:29:54.560
Oh, okay. Come on.

490
00:29:55.200 --> 00:29:58.320
Or you mean like your husband does something and you're like,

491
00:29:58.320 --> 00:30:00.160
that is so terrible.

492
00:30:00.000 --> 00:30:06.280
I hate that. And then the backslide. No, it's when you get

493
00:30:06.280 --> 00:30:08.480
a backslide, it became a therapy session.

494
00:30:11.880 --> 00:30:15.360
So so you there are two types of cards in the game, you get a

495
00:30:15.480 --> 00:30:19.320
Bible trivia card, or you end up with a backslide card. If you

496
00:30:19.320 --> 00:30:22.680
get a backslide card, you do what the card tells you to do to

497
00:30:22.680 --> 00:30:26.040
keep your member in your church, and I have them go back to the

498
00:30:26.040 --> 00:30:29.440
city. Because when you answer the Bible trivia questions, you

499
00:30:29.440 --> 00:30:33.000
move them out the city into your church as a member. And the

500
00:30:33.000 --> 00:30:35.520
object of the game is to grow your church because that's the

501
00:30:35.520 --> 00:30:38.440
name of it. It's called church grower. So you're growing your

502
00:30:38.440 --> 00:30:41.080
church as you answer Bible trivia questions, moving to

503
00:30:41.080 --> 00:30:44.000
people that's hanging out in the city into your church as a

504
00:30:44.000 --> 00:30:47.280
member. But then if you get a backslide card, and say you do

505
00:30:47.280 --> 00:30:50.760
get one, where say you may have to sing a song, where you like

506
00:30:50.800 --> 00:30:55.400
I'm not about to sing because I can't hold a note. So will you

507
00:30:55.400 --> 00:30:57.680
send your person back to the city after you don't work hard

508
00:30:57.680 --> 00:31:02.840
to get them in your church? And so it's all different. And

509
00:31:02.840 --> 00:31:07.040
basically all the backslide cards are evangelistic. Because

510
00:31:07.080 --> 00:31:10.880
this game was birthed in the midst of this whole pandemic.

511
00:31:11.000 --> 00:31:14.960
And the fact that people are on church as usual is over, and

512
00:31:14.960 --> 00:31:20.360
people are home. And so this is a way to get the ones who are

513
00:31:20.360 --> 00:31:23.640
going into church to hang out with those who aren't in church

514
00:31:23.640 --> 00:31:27.800
by playing this Bible trivia game. And hopefully it'll get

515
00:31:27.800 --> 00:31:30.320
God back into their hearts and minds to where maybe they do

516
00:31:30.320 --> 00:31:33.360
want to, you know, fellowship with each other again.

517
00:31:33.680 --> 00:31:36.240
Good. That's good. Yeah. What's your question?

518
00:31:36.600 --> 00:31:41.960
So the backslide cards, is that something that I trademark?

519
00:31:42.600 --> 00:31:47.040
Because, like I said, there's, there's Bible trivia out there.

520
00:31:47.040 --> 00:31:49.560
Because even when God gave me an idea, that was the thing. I'm

521
00:31:49.560 --> 00:31:52.880
like, Okay, God, is Bible trivia out there already? What's going

522
00:31:52.880 --> 00:31:56.600
to make this game different? You know? Yeah. And he gave me a

523
00:31:56.600 --> 00:32:00.000
really good question. Yeah, that's a really good question.

524
00:32:00.000 --> 00:32:08.400
Let me think about that. So I'm trying to make this more generic

525
00:32:08.400 --> 00:32:13.680
because this is not legal advice, obviously. So I'm trying

526
00:32:13.680 --> 00:32:18.160
to make this more of a generic situation. So it doesn't matter

527
00:32:18.160 --> 00:32:20.680
if it's a board game, it doesn't matter what it is, what if you

528
00:32:20.680 --> 00:32:26.920
have, within whatever you've created a device, or a, like if

529
00:32:26.920 --> 00:32:32.120
it's if it's like Monopoly, like Monopoly has certain certain

530
00:32:32.120 --> 00:32:35.520
cards in it, or if you have whatever game it is, it's got

531
00:32:35.520 --> 00:32:39.600
certain cards in it, can, can somebody get a trademark for the

532
00:32:39.600 --> 00:32:43.680
cards? See, first of all, the answer is definitely yes,

533
00:32:43.680 --> 00:32:46.320
there's no doubt about it. I'm just wondering if it's worth it

534
00:32:46.320 --> 00:32:48.920
or not. Because one of the things that you'll find out

535
00:32:48.920 --> 00:32:52.960
about me is I'm not just about, can you file something? I'm also

536
00:32:52.960 --> 00:32:56.080
about does it make sense to file something? Right? Because I

537
00:32:56.080 --> 00:32:58.720
don't want people wasting money just because Oh, yeah, you could

538
00:32:58.720 --> 00:33:03.560
file 10 patents. Hey, that's great. But why? You know, it's

539
00:33:03.560 --> 00:33:06.280
like, well, what's what is the strategy behind this? You know?

540
00:33:06.800 --> 00:33:12.800
So alright, so I'm, you're, you're, you know, somebody's

541
00:33:12.800 --> 00:33:18.880
board game, or whatever they have can become very well known

542
00:33:18.880 --> 00:33:22.560
because of a certain name, right? It may be the only thing

543
00:33:22.560 --> 00:33:26.120
that has that name out there. And so everybody sees that name.

544
00:33:26.120 --> 00:33:31.720
And now they want something like that. But the question is, if I

545
00:33:31.720 --> 00:33:35.320
were to file, let's say on the Monopoly game, in the Monopoly

546
00:33:35.320 --> 00:33:38.400
game, there's like a, let's say there's a

547
00:33:43.480 --> 00:33:46.360
a future stakes card, right? I'm just making this up. There's a

548
00:33:46.360 --> 00:33:50.800
future stakes card, right? It's on the Monopoly game. I can

549
00:33:50.800 --> 00:33:53.560
follow a trademark for future stakes, by all means, but it's

550
00:33:53.560 --> 00:33:55.920
going to be limited to the international class in which is

551
00:33:55.920 --> 00:33:59.240
being used only, right? Because it can only be utilized in

552
00:33:59.240 --> 00:34:02.280
there. So that would have to find the group that's associated

553
00:34:02.280 --> 00:34:08.040
with games. And then file for that and take a picture of the

554
00:34:08.360 --> 00:34:12.080
of the cards being utilized on the game. That would be my proof

555
00:34:12.440 --> 00:34:16.000
of use in interstate commerce, that would be my specimen. And

556
00:34:16.000 --> 00:34:20.480
the second that I sold my first Monopoly board game, that would

557
00:34:20.480 --> 00:34:23.880
be my first use in interstate commerce. And the second that I

558
00:34:23.880 --> 00:34:27.280
started using it internally, that would be my first use

559
00:34:27.320 --> 00:34:31.400
anywhere. So yeah, I could. The question is, why would I do it?

560
00:34:31.400 --> 00:34:35.199
So if what I'm trying to do is make sure that when people hear

561
00:34:35.199 --> 00:34:39.440
that term, they think of my board game, then that's a smart

562
00:34:39.440 --> 00:34:44.199
strategy, right? That would be a smart strategy. What people would

563
00:34:44.199 --> 00:34:46.679
tend to do is they would file trademark for the name

564
00:34:46.679 --> 00:34:50.080
Monopoly. That's what they would that's a no brainer, right?

565
00:34:50.080 --> 00:34:53.520
Because that's the name of the game called Monopoly. They go

566
00:34:53.520 --> 00:34:56.760
boom, I got that. Now nobody can use that name. Now the cards

567
00:34:56.760 --> 00:34:59.560
that are in my Monopoly game are called

568
00:35:00.000 --> 00:35:02.680
XYZ, I don't want everybody to ever use that name.

569
00:35:02.680 --> 00:35:04.400
Let me file a trademark for that name too.

570
00:35:04.400 --> 00:35:06.160
Yep, can absolutely do it.

571
00:35:06.160 --> 00:35:09.600
Just what I would say is in the strategic plan,

572
00:35:09.600 --> 00:35:12.800
I don't know if you're gonna be partaking in the offer

573
00:35:12.800 --> 00:35:16.080
or not, but if in the strategic plan,

574
00:35:16.080 --> 00:35:19.880
I would make sure that I'm discussing

575
00:35:19.880 --> 00:35:22.880
with whoever you're trying to figure this out with

576
00:35:24.800 --> 00:35:28.440
a few things, one of which is what exactly

577
00:35:28.440 --> 00:35:30.080
is the financial value associated

578
00:35:30.080 --> 00:35:33.280
with the name on the card, right?

579
00:35:33.280 --> 00:35:37.960
Like if I'm trying to bring people to my board game,

580
00:35:37.960 --> 00:35:39.520
the name of the board game may be enough

581
00:35:39.520 --> 00:35:41.340
to bring people to my board game.

582
00:35:41.340 --> 00:35:45.280
But if I think that the name of the card

583
00:35:45.280 --> 00:35:48.100
in the monopoly board game,

584
00:35:49.400 --> 00:35:51.520
that might become very well known,

585
00:35:52.760 --> 00:35:55.080
then by all means, I wanna file for that.

586
00:35:55.080 --> 00:35:56.480
Cause then when they hear the name,

587
00:35:56.480 --> 00:35:58.880
they should associate that with my board game

588
00:35:58.880 --> 00:36:00.980
and then buy more of my board game, right?

589
00:36:02.240 --> 00:36:04.080
So, the answer is-

590
00:36:04.080 --> 00:36:06.680
That's what makes it different, the backslide cards.

591
00:36:06.680 --> 00:36:09.280
Cause like I say, there's Bible trivia out there.

592
00:36:09.280 --> 00:36:11.480
You can go find any Bible trivia game,

593
00:36:11.480 --> 00:36:13.760
but none of them have backslide cards.

594
00:36:13.760 --> 00:36:15.960
Yeah, yeah, yeah, I'll tell you.

595
00:36:15.960 --> 00:36:20.960
I mean, if somebody has got a name that nobody else has

596
00:36:21.400 --> 00:36:25.680
and you can bring recognition to that game

597
00:36:25.720 --> 00:36:29.880
or to that whatever it is because of that one name,

598
00:36:29.880 --> 00:36:34.000
by all means, that's the reason why it's trademarks.

599
00:36:34.000 --> 00:36:36.480
The name of the game, that's to be trademarked,

600
00:36:36.480 --> 00:36:39.320
church grower, cause that's the name of it, church grower.

601
00:36:39.320 --> 00:36:41.960
And my slogan is,

602
00:36:41.960 --> 00:36:44.920
is for you to grow your church or backslide.

603
00:36:44.920 --> 00:36:47.920
And so basically the backslide cards,

604
00:36:47.920 --> 00:36:49.200
that's why I was of concern.

605
00:36:49.200 --> 00:36:52.440
So the name and the backslide card,

606
00:36:52.440 --> 00:36:54.600
I could probably do, is what you're saying.

607
00:36:55.600 --> 00:36:57.840
Yeah, well, I have no doubt.

608
00:36:57.840 --> 00:37:01.400
I don't know how you, yeah, trademark a backslide card.

609
00:37:01.400 --> 00:37:04.360
That seemed more like a patent,

610
00:37:04.360 --> 00:37:07.080
unless I put it, like you said, put it in the public.

611
00:37:07.080 --> 00:37:10.760
So if somebody used backslide, you know.

612
00:37:10.760 --> 00:37:12.320
I'm looking up something real fast,

613
00:37:12.320 --> 00:37:15.760
just cause I'm in a giving mood right now.

614
00:37:15.760 --> 00:37:17.480
All right, Merry Christmas.

615
00:37:17.480 --> 00:37:20.320
Come on, Merry Christmas, Merry Christmas.

616
00:37:20.320 --> 00:37:22.120
I don't mean to stick something out.

617
00:37:24.720 --> 00:37:28.040
This is our anniversary month, me and my husband, anyway.

618
00:37:28.040 --> 00:37:29.160
Well, congratulations.

619
00:37:29.160 --> 00:37:30.200
Anniversary, Gail.

620
00:37:30.200 --> 00:37:34.760
And it'll be 36 years I've been on my job.

621
00:37:34.760 --> 00:37:35.920
Oh, okay.

622
00:37:35.920 --> 00:37:36.760
Yeah, how cool is that?

623
00:37:36.760 --> 00:37:38.880
So you're gonna say 36 years in your anniversary?

624
00:37:38.880 --> 00:37:41.520
No, no, on my job.

625
00:37:41.520 --> 00:37:42.360
Wow. Yeah.

626
00:37:43.560 --> 00:37:44.560
Congratulations.

627
00:37:44.560 --> 00:37:47.360
I'm looking to retire in two more years, so.

628
00:37:47.360 --> 00:37:48.200
Good.

629
00:37:48.200 --> 00:37:49.960
How long have you been married?

630
00:37:49.960 --> 00:37:50.800
14.

631
00:37:51.000 --> 00:37:52.160
Yes, thank you.

632
00:37:52.160 --> 00:37:54.160
Yeah, and then my daughter's birthday,

633
00:37:54.160 --> 00:37:55.600
they're like the very next day.

634
00:37:55.600 --> 00:37:57.960
So we always struggle with, you know,

635
00:37:57.960 --> 00:38:01.120
doing something with her for her birthday.

636
00:38:01.120 --> 00:38:03.600
Cause she's still, even though she's 35,

637
00:38:03.600 --> 00:38:04.440
you know how it is.

638
00:38:04.440 --> 00:38:05.960
Your child is still your child.

639
00:38:07.360 --> 00:38:08.200
Absolutely.

640
00:38:10.800 --> 00:38:12.440
Oh man, there's a lot of stuff out there.

641
00:38:12.440 --> 00:38:16.600
All right, I was just looking in the gaming field

642
00:38:16.600 --> 00:38:20.320
to see the names of the people that you're talking about.

643
00:38:20.520 --> 00:38:23.120
The name Back and the name Slide,

644
00:38:23.120 --> 00:38:24.320
and just to see what's out there.

645
00:38:24.320 --> 00:38:27.640
And so, but anyways, there's like 481 records

646
00:38:27.640 --> 00:38:29.080
with the word Back in it.

647
00:38:31.560 --> 00:38:33.720
But I don't know if there's anything with Slide in it.

648
00:38:33.720 --> 00:38:34.880
So, but in any case.

649
00:38:36.960 --> 00:38:37.800
Yeah.

650
00:38:37.800 --> 00:38:39.200
Well, some people don't know what Backslide,

651
00:38:39.200 --> 00:38:40.640
cause when I mentioned Backslide,

652
00:38:40.640 --> 00:38:42.600
they think, oh my gosh, you know,

653
00:38:42.600 --> 00:38:44.960
somebody done some sin of some sort, you know.

654
00:38:44.960 --> 00:38:47.000
Well, that's the first thing I thought of.

655
00:38:47.000 --> 00:38:48.560
That was literally the first thing you said.

656
00:38:48.560 --> 00:38:50.840
Backslide, I was like, oh boy.

657
00:38:50.840 --> 00:38:53.480
I know, that's how I get people's attention

658
00:38:53.480 --> 00:38:54.840
to even hear about my game.

659
00:38:54.840 --> 00:38:55.880
When I tell them, you know,

660
00:38:55.880 --> 00:38:57.760
you either go to your church or Backslide,

661
00:38:57.760 --> 00:38:59.120
they're like, whoa.

662
00:38:59.120 --> 00:38:59.960
That's it, they're like,

663
00:38:59.960 --> 00:39:03.440
cool, I didn't look at that person that long.

664
00:39:03.440 --> 00:39:04.280
Yeah.

665
00:39:04.280 --> 00:39:05.120
Let's see.

666
00:39:05.120 --> 00:39:07.240
Yeah, there's Climb and Slide,

667
00:39:07.240 --> 00:39:09.360
there's Swing Slide, Flip Slide,

668
00:39:10.840 --> 00:39:14.080
Crash Slide, Cash Slide, Slide Strike.

669
00:39:14.080 --> 00:39:15.960
There's a lot of Slides, but anyways.

670
00:39:15.960 --> 00:39:17.760
Yeah, so I would do your own.

671
00:39:17.800 --> 00:39:20.320
I would make sure you get a really good search done

672
00:39:20.320 --> 00:39:21.320
for that name.

673
00:39:22.400 --> 00:39:26.040
The back, the name, the word Backslide itself.

674
00:39:26.040 --> 00:39:26.880
Yeah.

675
00:39:26.880 --> 00:39:28.640
Cause see, I'm hosting Bible trivia

676
00:39:28.640 --> 00:39:30.360
with a twist game days.

677
00:39:30.360 --> 00:39:31.560
So should I?

678
00:39:31.560 --> 00:39:32.720
Yeah, so that's how.

679
00:39:32.720 --> 00:39:34.480
Hey, did you ever speak to Tracy Mattney,

680
00:39:34.480 --> 00:39:35.400
like I told you?

681
00:39:38.080 --> 00:39:39.680
Tracy Mattney?

682
00:39:39.680 --> 00:39:42.440
No, I don't remember you saying for me

683
00:39:42.440 --> 00:39:43.800
to talk to Tracy Mattney.

684
00:39:43.800 --> 00:39:46.240
I sent you a DM, I'll double check and see if I see.

685
00:39:46.240 --> 00:39:47.080
Okay.

686
00:39:47.840 --> 00:39:51.840
Tracy Mattney has created a company.

687
00:39:51.840 --> 00:39:53.240
She just created the company.

688
00:39:53.240 --> 00:39:57.080
What the company does is, if I recall this correctly,

689
00:39:58.000 --> 00:40:00.400
you subscribe to them and they...

690
00:40:00.000 --> 00:40:03.600
they send you a game in the mail, like every month,

691
00:40:03.600 --> 00:40:05.320
something like that, like a different game

692
00:40:05.320 --> 00:40:06.320
or something like that.

693
00:40:06.320 --> 00:40:09.120
So you may be able to build a partnership with them

694
00:40:09.120 --> 00:40:11.360
and then have your game be one of the things

695
00:40:11.360 --> 00:40:13.760
that they send out, you know, during the month, so.

696
00:40:13.760 --> 00:40:17.280
So M-A-T-I-N-E-E, or?

697
00:40:17.280 --> 00:40:19.560
M-A-T-N-E-Y, Matinee.

698
00:40:19.560 --> 00:40:22.520
Oh, N-E-Y, T-R-A-C-Y, Tracy?

699
00:40:22.520 --> 00:40:25.200
T-R-A-C-E-Y, Matinee.

700
00:40:27.120 --> 00:40:28.880
Yeah, I think I actually,

701
00:40:28.880 --> 00:40:30.960
if you look at your video that you posted

702
00:40:30.960 --> 00:40:31.960
in the Facebook group,

703
00:40:31.960 --> 00:40:34.840
I think I left a comment there that mentioned her name.

704
00:40:34.840 --> 00:40:35.880
Okay, cool.

705
00:40:35.880 --> 00:40:36.720
You should check her out.

706
00:40:36.720 --> 00:40:39.360
Yeah, I'll definitely look her up for sure.

707
00:40:39.360 --> 00:40:41.720
Okay, all right, let me move on over here.

708
00:40:41.720 --> 00:40:42.720
Thank you.

709
00:40:42.720 --> 00:40:45.080
You're so welcome, you're so welcome.

710
00:40:45.080 --> 00:40:47.720
Let me go to, Teresa, I answered,

711
00:40:47.720 --> 00:40:48.960
did I answer, I answered a question

712
00:40:48.960 --> 00:40:50.560
for you earlier today, didn't I?

713
00:40:52.000 --> 00:40:54.120
Not today, not today,

714
00:40:54.120 --> 00:40:57.040
but I have a general question for all the women,

715
00:40:57.040 --> 00:40:58.760
all the women.

716
00:40:59.640 --> 00:41:00.960
Okay, go right ahead and ask.

717
00:41:00.960 --> 00:41:04.120
Close your ears, close your ears, Peter.

718
00:41:04.120 --> 00:41:08.720
This is really important for your daughters, Peter.

719
00:41:08.720 --> 00:41:09.880
This is really important.

720
00:41:09.880 --> 00:41:11.560
Oh, I do have to listen, okay.

721
00:41:11.560 --> 00:41:13.520
Yeah, the daughter that you slapped,

722
00:41:13.520 --> 00:41:15.920
that slapped you is so important.

723
00:41:18.920 --> 00:41:22.240
For all of us who get married, divorced,

724
00:41:22.240 --> 00:41:24.200
back and forth, we change our names,

725
00:41:24.200 --> 00:41:26.520
how does that affect what you're doing,

726
00:41:26.560 --> 00:41:29.840
what we're doing for ourselves?

727
00:41:29.840 --> 00:41:32.600
That's actually a really darn good question, actually.

728
00:41:34.000 --> 00:41:35.520
Wow, you know, Rae,

729
00:41:35.520 --> 00:41:37.440
I don't think I've ever talked about that.

730
00:41:37.440 --> 00:41:40.200
Never had that question asked before.

731
00:41:40.200 --> 00:41:41.760
Don't count that against me

732
00:41:41.760 --> 00:41:43.760
because that's not my personal question.

733
00:41:43.760 --> 00:41:46.000
I'm asking for your daughters, keep that in mind.

734
00:41:46.000 --> 00:41:47.680
No, I said definitely.

735
00:41:47.680 --> 00:41:50.600
You're designating questions, is that it?

736
00:41:50.600 --> 00:41:52.120
So here, this is, what was it?

737
00:41:52.120 --> 00:41:53.720
Was it Johnny Carson?

738
00:41:53.720 --> 00:41:55.400
Johnny Carson used to take the envelope

739
00:41:55.400 --> 00:41:56.680
and put it up to his head and he'd say,

740
00:41:56.680 --> 00:41:58.520
the answer is blah, blah, blah.

741
00:41:58.520 --> 00:42:02.960
So Teresa's like, your daughter wants to know the following.

742
00:42:02.960 --> 00:42:05.640
She's like, answer the question.

743
00:42:05.640 --> 00:42:09.240
So, all right, so basically if you change your name,

744
00:42:10.480 --> 00:42:12.600
you can file with the United States Patent and Trademark

745
00:42:12.600 --> 00:42:14.840
Office a change of name document.

746
00:42:14.840 --> 00:42:17.920
There's actually a document you can file with them

747
00:42:17.920 --> 00:42:19.480
for a change of name.

748
00:42:19.480 --> 00:42:23.480
So that's actually, it's a good question, but yes, you can.

749
00:42:23.520 --> 00:42:25.480
There is a document called a change of name document.

750
00:42:25.480 --> 00:42:27.480
So you just file it with the USPTO.

751
00:42:27.480 --> 00:42:28.920
It's not that complex, but all right.

752
00:42:28.920 --> 00:42:30.360
So what's your real question?

753
00:42:32.120 --> 00:42:33.880
That is my real question.

754
00:42:33.880 --> 00:42:36.440
Was I supposed to come up with something more complicated?

755
00:42:36.440 --> 00:42:37.280
Oh, I thought you said-

756
00:42:37.280 --> 00:42:38.760
She had a challenge asking that.

757
00:42:38.760 --> 00:42:40.440
She was going a little further saying,

758
00:42:40.440 --> 00:42:42.600
okay, what ends up happening to the right

759
00:42:42.600 --> 00:42:46.360
that you have on your IP when you change your name

760
00:42:46.360 --> 00:42:49.000
or when you get married or divorced?

761
00:42:49.000 --> 00:42:51.360
No, well, okay.

762
00:42:51.360 --> 00:42:54.240
Divorce is completely different, all right?

763
00:42:54.240 --> 00:42:57.200
Divorce is a whole other world.

764
00:42:57.200 --> 00:42:59.120
Praise God, I've never had to deal with that.

765
00:42:59.120 --> 00:43:00.920
Praise God, I won't ever deal with that.

766
00:43:00.920 --> 00:43:02.400
Like that's not gonna happen.

767
00:43:02.400 --> 00:43:04.840
So, but divorce is a whole other deal

768
00:43:04.840 --> 00:43:09.440
because if somebody gets divorced, it's an intangible asset.

769
00:43:09.440 --> 00:43:13.200
So it's actually part of the value that you have

770
00:43:13.200 --> 00:43:14.760
as an individual, right?

771
00:43:14.760 --> 00:43:19.920
So if you have, let's say a patent that's worth $2.5 million

772
00:43:19.920 --> 00:43:23.280
that's a valuable asset, you know?

773
00:43:23.280 --> 00:43:25.120
Or you've got Alison over here.

774
00:43:25.120 --> 00:43:26.240
Well, I'm not gonna talk about Alison.

775
00:43:26.240 --> 00:43:27.120
She's newly married.

776
00:43:27.120 --> 00:43:31.120
So let's say, you know, let's talk about some-

777
00:43:31.120 --> 00:43:32.360
Let's talk about Larissa.

778
00:43:32.360 --> 00:43:34.600
Let's say, okay, she's getting married.

779
00:43:34.600 --> 00:43:35.960
She's been in your group.

780
00:43:35.960 --> 00:43:40.560
And let's say she changes her name to her new married name.

781
00:43:40.560 --> 00:43:42.320
That's fine, just change your name.

782
00:43:42.320 --> 00:43:44.520
File a petition, that's all.

783
00:43:44.520 --> 00:43:47.800
Right, but then things don't work out.

784
00:43:47.800 --> 00:43:48.640
So she has changed her name-

785
00:43:48.640 --> 00:43:50.920
Now you're talking about divorce.

786
00:43:50.920 --> 00:43:51.760
Well-

787
00:43:51.760 --> 00:43:52.600
Is that when the bells drop?

788
00:43:52.600 --> 00:43:54.440
Dum, dum, dum.

789
00:43:54.440 --> 00:43:56.320
No, we're not gonna talk about Larissa and divorce.

790
00:43:56.320 --> 00:44:00.920
So let's say there's this person called Abinakabubu,

791
00:44:00.920 --> 00:44:01.760
all right?

792
00:44:01.760 --> 00:44:05.560
Abinakabubu is getting divorced, all right?

793
00:44:05.560 --> 00:44:10.080
Now, Abinakabubu has her own shoe line.

794
00:44:10.080 --> 00:44:14.440
And on the bottom of the shoe, it's red, okay?

795
00:44:14.440 --> 00:44:19.040
And so Abinakabubu has this multimillion dollar,

796
00:44:19.040 --> 00:44:22.880
you know, trademark and the shoe line.

797
00:44:22.880 --> 00:44:24.680
That's an intangible asset.

798
00:44:24.680 --> 00:44:26.960
The value of that is assessed

799
00:44:26.960 --> 00:44:29.760
as part of the splitting of the estate,

800
00:44:29.760 --> 00:44:32.320
essentially, in a divorce proceeding.

801
00:44:32.320 --> 00:44:33.160
So-

802
00:44:33.160 --> 00:44:35.000
Even though she had it before she married.

803
00:44:35.960 --> 00:44:36.920
Oh, you're talking-

804
00:44:36.920 --> 00:44:38.560
But now you're talking about property law

805
00:44:38.560 --> 00:44:40.640
and you're talking about divorce and family law.

806
00:44:40.640 --> 00:44:43.120
And that's outside of our scope.

807
00:44:43.160 --> 00:44:46.680
But I can say, I don't honestly know the answer to that.

808
00:44:46.680 --> 00:44:51.680
Abinakabubu was like a Johnson and now she's a Smith

809
00:44:53.000 --> 00:44:54.240
because she changed her name.

810
00:44:54.240 --> 00:44:55.080
She's Abinakabubu.

811
00:44:55.080 --> 00:44:56.640
I'm sorry, what was her name?

812
00:44:56.640 --> 00:44:57.680
What was her name?

813
00:44:57.680 --> 00:44:58.960
What was her name before?

814
00:44:58.960 --> 00:45:00.040
Abinakabubu.

815
00:45:00.000 --> 00:45:01.000
Booboo was-

816
00:45:01.000 --> 00:45:03.360
Yeah, yeah, close enough, close enough, close enough.

817
00:45:03.360 --> 00:45:05.800
She was Ananadjibubu Johnson,

818
00:45:05.800 --> 00:45:08.760
but now she's Ananadjibubu Smith.

819
00:45:08.760 --> 00:45:12.120
So she changed her name because she loved her husband.

820
00:45:12.120 --> 00:45:14.160
She wanted everything to work out,

821
00:45:14.160 --> 00:45:16.180
but unfortunately things did not work out.

822
00:45:16.180 --> 00:45:20.160
So now she wants to go to Ananadjibubu Johnson back again,

823
00:45:20.160 --> 00:45:22.440
but in the meantime, she became-

824
00:45:22.440 --> 00:45:24.400
Hold on, does that just think of Ananadjibubu

825
00:45:24.400 --> 00:45:25.240
like the alien?

826
00:45:25.240 --> 00:45:26.520
Way, it's way out there.

827
00:45:26.520 --> 00:45:27.640
All right, let me bring this home

828
00:45:27.640 --> 00:45:29.320
because there's a few other people that have questions

829
00:45:29.320 --> 00:45:31.440
and we're going to go to midnight if we keep doing this.

830
00:45:31.440 --> 00:45:35.320
So Ananadjibubu, if she had some of her own assets

831
00:45:35.320 --> 00:45:37.940
before she got married and made a booboo

832
00:45:37.940 --> 00:45:39.960
by marrying Mr. Blockhead,

833
00:45:39.960 --> 00:45:43.760
then she's going to have to speak to a family law attorney.

834
00:45:43.760 --> 00:45:45.920
The family law attorney is going to have to do an assessment

835
00:45:45.920 --> 00:45:47.480
as to whether or not those assets

836
00:45:47.480 --> 00:45:50.200
are part of the current estate or separate.

837
00:45:50.200 --> 00:45:52.080
If she had a prenuptial agreement,

838
00:45:52.080 --> 00:45:53.800
then obviously they're separate.

839
00:45:53.800 --> 00:45:55.200
No, no prenuptial.

840
00:45:55.200 --> 00:45:56.040
This is in no prenuptial.

841
00:45:56.040 --> 00:45:57.760
This isn't my area of law.

842
00:45:57.760 --> 00:45:58.720
Not my area of law.

843
00:45:59.120 --> 00:45:59.960
I don't do it in family law.

844
00:45:59.960 --> 00:46:01.240
You know why?

845
00:46:01.240 --> 00:46:03.880
Because I don't have the stomach for family law.

846
00:46:04.800 --> 00:46:06.480
I'd rather deal with technology.

847
00:46:06.480 --> 00:46:08.400
Leslie said there's no prenup.

848
00:46:08.400 --> 00:46:10.000
Leslie said there's no prenup.

849
00:46:10.000 --> 00:46:10.840
I don't know the answer.

850
00:46:10.840 --> 00:46:12.160
It's complicated.

851
00:46:12.160 --> 00:46:14.320
Yeah, I don't deal in family law.

852
00:46:14.320 --> 00:46:15.720
That's family law.

853
00:46:15.720 --> 00:46:18.720
So you're going to have to speak to a family law lawyer

854
00:46:18.720 --> 00:46:21.280
who can talk to Ananadjibubu

855
00:46:21.280 --> 00:46:24.520
and find out why she made a booboo with you know who.

856
00:46:24.520 --> 00:46:26.960
It's resulted in the doo-doo

857
00:46:26.960 --> 00:46:28.800
that she's walking through today.

858
00:46:28.800 --> 00:46:31.160
Okay, with that, I'm going to Julie.

859
00:46:31.160 --> 00:46:36.080
Julie, bring a question forth, please, my friend.

860
00:46:37.560 --> 00:46:40.080
Who can write this IP thriller?

861
00:46:40.080 --> 00:46:41.560
I don't know.

862
00:46:41.560 --> 00:46:46.040
To me, I have a nonprofit that I just started

863
00:46:46.040 --> 00:46:49.040
and I'm not really at the point yet

864
00:46:49.040 --> 00:46:51.640
where I'm wanting to trademark or do anything.

865
00:46:51.640 --> 00:46:53.920
I'm just kind of curious.

866
00:46:53.920 --> 00:46:56.360
I mean, I have an idea about something

867
00:46:56.360 --> 00:46:59.120
that I don't even know if I'll be able to do

868
00:46:59.120 --> 00:47:02.160
because it's kind of futuristic, to be honest.

869
00:47:02.160 --> 00:47:04.440
It has to do with technology.

870
00:47:04.440 --> 00:47:07.240
It has to do with virtual reality.

871
00:47:08.280 --> 00:47:12.000
Virtual reality has a lot of patents, a lot of patents.

872
00:47:12.000 --> 00:47:15.040
You know, and I know it's something that

873
00:47:15.040 --> 00:47:16.840
in order for me to tackle that,

874
00:47:16.840 --> 00:47:19.800
I'm going to have to amass a great deal of money

875
00:47:19.800 --> 00:47:22.320
and go down a different road, so.

876
00:47:22.320 --> 00:47:23.960
Not necessarily.

877
00:47:23.960 --> 00:47:26.200
There is a thing called a provisional patent.

878
00:47:27.440 --> 00:47:31.640
We didn't cover this today because, like I said,

879
00:47:31.640 --> 00:47:33.920
there's so many things we could talk about.

880
00:47:33.920 --> 00:47:37.440
This is why I'm hoping you guys all jump into this.

881
00:47:37.440 --> 00:47:38.840
See, because you know, Peter,

882
00:47:38.840 --> 00:47:42.040
there's a lot of games and a lot of virtual reality

883
00:47:42.040 --> 00:47:45.160
out there that's pretty simple.

884
00:47:45.160 --> 00:47:47.320
You know, like just walking through nature,

885
00:47:47.320 --> 00:47:50.000
being able to relax and visualize things,

886
00:47:50.000 --> 00:47:52.040
you know, and bring them about.

887
00:47:52.080 --> 00:47:55.560
But there's also, in my mind,

888
00:47:55.560 --> 00:47:57.640
I would have a different way of approaching it.

889
00:47:57.640 --> 00:48:00.640
And also I think that there's just a lot of violence.

890
00:48:04.000 --> 00:48:05.760
So what's your question, Julie?

891
00:48:05.760 --> 00:48:09.920
My question is, well, I guess I don't know.

892
00:48:09.920 --> 00:48:12.200
That's okay. I'll go to the other Julie.

893
00:48:12.200 --> 00:48:13.640
That's all right. That's okay.

894
00:48:13.640 --> 00:48:15.440
If you, that's all right, all right.

895
00:48:15.440 --> 00:48:17.520
Julie Lee, go right ahead.

896
00:48:17.520 --> 00:48:19.160
What's your question, my friend?

897
00:48:19.160 --> 00:48:24.160
Okay, I am, thank you, Peter, for this challenge.

898
00:48:25.880 --> 00:48:28.040
I think I have too many questions.

899
00:48:30.040 --> 00:48:31.480
Take the offer then, Julie.

900
00:48:31.480 --> 00:48:32.840
Jump into the offer.

901
00:48:32.840 --> 00:48:34.720
Yes, yes. You have plenty of time.

902
00:48:34.720 --> 00:48:37.840
Yeah, I am thinking that my situation,

903
00:48:37.840 --> 00:48:42.840
how I would like to know how you will be working with me

904
00:48:43.200 --> 00:48:48.200
if I take the IP foundations.

905
00:48:49.640 --> 00:48:52.040
Yeah, it'll be one-on-one.

906
00:48:52.040 --> 00:48:53.920
It'll be one-on-one directly.

907
00:48:53.920 --> 00:48:56.680
So it won't be like this group setting.

908
00:48:56.680 --> 00:48:59.840
It'll be, we'll do a call directly.

909
00:48:59.840 --> 00:49:01.760
I'll send you a list of the things

910
00:49:01.760 --> 00:49:04.720
that you should accumulate before the call.

911
00:49:04.720 --> 00:49:07.240
You know, what kind of materials to get together,

912
00:49:07.240 --> 00:49:10.200
what kind of things to think about so you're prepared.

913
00:49:10.200 --> 00:49:12.360
And then we'll have the first call.

914
00:49:12.360 --> 00:49:14.880
And during that first call, we can start jumping in.

915
00:49:14.880 --> 00:49:16.960
And if I see there's certain areas,

916
00:49:16.960 --> 00:49:18.520
because I've done this a long time.

917
00:49:18.560 --> 00:49:19.840
So if I see there's certain areas

918
00:49:19.840 --> 00:49:21.800
that I think you need more information,

919
00:49:21.800 --> 00:49:22.880
I'll tell you, I'll say,

920
00:49:22.880 --> 00:49:25.160
I think you should get more information here or here.

921
00:49:25.160 --> 00:49:27.600
And we'll end the call and then we'll start it again.

922
00:49:27.600 --> 00:49:30.000
So we'll make sure we address your issues.

923
00:49:30.000 --> 00:49:35.000
Because right now I have a lot of videos on YouTube.

924
00:49:35.640 --> 00:49:36.640
Oh, wow.

925
00:49:36.640 --> 00:49:41.080
Yeah, including some teaching and some are,

926
00:49:41.920 --> 00:49:43.760
I teach in Mandarin.

927
00:49:43.800 --> 00:49:48.800
And then, so that definitely a lot of audience are in Asia.

928
00:49:51.040 --> 00:49:55.680
And I also have arrangement, piano arrangement

929
00:49:55.680 --> 00:49:57.680
that are traditional.

930
00:50:00.000 --> 00:50:10.960
hands, and also the contemporary Christian music that's been written in, in different languages,

931
00:50:10.960 --> 00:50:19.520
like, sure. Well, here's the good news. One of my really good friends, David Zhao is in China.

932
00:50:20.480 --> 00:50:29.200
And he is a phenomenal lawyer. I'm very happy, you know, as we're talking, if I see that there's

933
00:50:29.200 --> 00:50:34.640
something that he can contribute to, I'll give him a call. And I'll see if he can get on a call

934
00:50:34.640 --> 00:50:41.200
with us. I'll just throw that in. And so I have, like I mentioned, I have agents in like every

935
00:50:41.200 --> 00:50:46.160
country of the world. And David is one of my oldest friends. And I've worked with him for a

936
00:50:46.160 --> 00:50:52.080
very long time. And so I can call him up and we can get on a call and just kind of ask, you know,

937
00:50:52.080 --> 00:50:57.920
see if see if he can provide some insight. And then if you need to work with him, then he'll

938
00:50:57.920 --> 00:51:03.600
provide you with a discounted rate, because obviously, I know him. And so yeah, so you'll,

939
00:51:03.600 --> 00:51:10.320
you'll be covered. But what we'll do is we'll have a one on one call, I'll give you an outline of

940
00:51:10.320 --> 00:51:15.120
things you should consider beforehand. And then we'll talk like we're doing now. Tell me like

941
00:51:15.120 --> 00:51:20.640
your situation, all the assets you have all the scenarios that you have, I'll be taking a lot of

942
00:51:20.640 --> 00:51:26.560
notes, I'll likely be recording it, so I can go back to it and take more notes. And then lay out

943
00:51:26.560 --> 00:51:33.040
where I believe you have IP issues. And then we'll do a follow up from that to go over what I

944
00:51:33.040 --> 00:51:38.400
think you should probably be doing each of those areas. And then as we go through those, since

945
00:51:38.400 --> 00:51:44.480
you're dealing with, you know, some things that would would be affecting the Asian market is taught

946
00:51:44.480 --> 00:51:51.360
on top of it, I can make you referrals to agents that I know, in Asia that can help you if we have

947
00:51:51.360 --> 00:51:56.800
like a specific question that we need answered. You know, so you'll be well taken care of.

948
00:51:56.800 --> 00:52:05.120
Absolutely. Are you familiar with like a ASCAP or BMI? Oh, yeah, I used to I used to actually

949
00:52:05.120 --> 00:52:12.720
represent BMI a long time ago. Yeah. Yeah, they are. They're very, they're very aggressive,

950
00:52:12.720 --> 00:52:17.600
very aggressive. You know, so there's licensing deals you can do with them.

951
00:52:18.560 --> 00:52:25.680
You know, so are you are you doing licensing deals with them now? Well, I used to go with ASCAP.

952
00:52:26.800 --> 00:52:35.120
And notice that some of our Christian publisher, they were, they're under BMI. Yeah, sure, sure.

953
00:52:35.120 --> 00:52:40.640
Yeah, same idea. It's just a different group. That's all. Yeah. Although when when I used to

954
00:52:41.360 --> 00:52:49.200
see the work I used to do for them was enforcement of BMI licenses. So if there was a like a bar or

955
00:52:49.200 --> 00:52:54.720
a restaurant that was playing music, it didn't have a license to play that music, then we would

956
00:52:54.720 --> 00:53:00.560
have to send a nasty gram over to the bar owner and say, look, you're in violation, pay X amount

957
00:53:00.560 --> 00:53:05.440
of money to take care of that violation. Plus, you need to pay the following as a royalty going

958
00:53:05.440 --> 00:53:11.120
forward in your license. And most of them would do that because they already knew that they were

959
00:53:11.120 --> 00:53:18.000
in violation. Most of them, they just were hoping they'd never get caught. And then before the other

960
00:53:18.000 --> 00:53:24.640
ones, they would fight and is very hard to be BMI. They're very good at what they do. And so they've

961
00:53:24.640 --> 00:53:30.080
been doing a long time. So but we can walk through all this when we have some one on one time. We'll

962
00:53:30.080 --> 00:53:36.000
walk through all this. We'll hear all your questions, OK? All right. OK, let's go to that.

963
00:53:36.000 --> 00:53:42.560
Sylvia, Sylvia. Yeah, what's happening to you? Good. I'm good. I'm over here in California.

964
00:53:43.280 --> 00:53:48.640
Nice. I know it's so sunny over there. It's like rainy and dark over here and it's sunny over there.

965
00:53:48.640 --> 00:53:54.960
Yes, it's beautiful, beautiful Silicon Valley here. So I have a question about process application

966
00:53:54.960 --> 00:54:01.360
process, you know, and it seems like everything takes about nine to 12 months just to process.

967
00:54:01.360 --> 00:54:06.800
You mean for trademarks, for copyright and trademark specifically? Is that about the

968
00:54:06.800 --> 00:54:13.760
timeline? It's a good question. The copyright office is interesting. Can I jump in on that too,

969
00:54:13.760 --> 00:54:19.760
Peter? I got a recent answer about that for you. Yeah, go for it. So they actually just said during

970
00:54:19.760 --> 00:54:26.960
covid, they got flooded with more than they've ever had before. So not the volumes of trademarks

971
00:54:26.960 --> 00:54:32.400
that got applied. So their time has like tripled right now. And how long it's taking them to

972
00:54:32.400 --> 00:54:36.640
process. That's the copyright office. So the trademark office is not tripled. It's still

973
00:54:36.640 --> 00:54:43.920
about nine months. But the copyright office is way behind. And then so, you know, yesterday

974
00:54:43.920 --> 00:54:48.560
when we were talking, you know, I realized that I didn't I thought in my mind, OK, you applying,

975
00:54:48.560 --> 00:54:54.160
you apply, but it looks like there's some term limits, right? Like some things last 20 years,

976
00:54:54.160 --> 00:54:59.760
some five, or then you have to renew. Is that correct? Yes. So trademarks.

977
00:55:00.000 --> 00:55:06.400
have to renew, right? You have to file like a declaration of use, you know, you have to,

978
00:55:06.400 --> 00:55:12.880
you have like section eight and section nine, section 15, things to keep the trademarks alive

979
00:55:12.880 --> 00:55:17.600
at five years, at five years, 10 years, my paralegals usually take care of all that stuff,

980
00:55:17.600 --> 00:55:22.560
but basically it's renewals. Patents have to be renewed at three and a half, seven and a half,

981
00:55:22.560 --> 00:55:27.360
and 11 and a half years. So if you get an issue patent, you have to renew it at three and a half,

982
00:55:27.360 --> 00:55:32.160
seven and a half, 11 and a half years. It gets more expensive as time goes on. Trademarks don't

983
00:55:32.160 --> 00:55:38.960
get more expensive as time goes on. Patents get more expensive. So you can end up spending almost,

984
00:55:40.480 --> 00:55:46.640
gosh, it depends on if you're a large entity or small entity. So let me explain something

985
00:55:46.640 --> 00:55:53.040
everybody. So if you have a filing and you're doing it by yourself, you can file as a micro entity

986
00:55:54.000 --> 00:55:59.280
and pay a fraction of the normal costs. Don't file as a large entity because large entities

987
00:55:59.280 --> 00:56:07.040
are way more expensive. So file as a micro entity, right? Or you could do a small entity or a micro

988
00:56:07.040 --> 00:56:10.240
entity, but if you're a solo individual, you should be able to file as a micro entity. Just

989
00:56:10.240 --> 00:56:15.440
read the definition and see if you qualify. If you do, you're going to save a ton, ton of money,

990
00:56:16.080 --> 00:56:21.760
you know, on all your filings. Everything is like less than half just because you're a micro entity.

991
00:56:22.720 --> 00:56:29.520
But you got to do for trademarks renewals. You've got to do for patents with what are called

992
00:56:29.520 --> 00:56:33.520
maintenance fees at three and a half, seven and a half, 11 and a half years. In foreign countries

993
00:56:33.520 --> 00:56:37.600
with patents, you have to file what are called annuities. Every year that the patent's alive,

994
00:56:37.600 --> 00:56:44.720
you have to pay a fee, a government fee. Copyrights, I'm pretty positive. Copyrights,

995
00:56:44.720 --> 00:56:48.640
you don't pay jack. You pay a filing fee and that's it. You don't renew copyrights.

996
00:56:49.600 --> 00:56:53.600
They're alive for a certain amount of time. I've never heard of a renewal of a copyright.

997
00:56:54.880 --> 00:57:01.920
So unless they change the law, which is possible, you know, but the thing I love about this is it

998
00:57:01.920 --> 00:57:06.240
keeps me on top of the law because I get questions from hundreds of people on different things. Then

999
00:57:06.240 --> 00:57:10.960
I go, oh, let me brush up on that. That's great. So that just keeps me on top of the law in every

1000
00:57:10.960 --> 00:57:15.840
area. Yeah. Yeah. Just another quick question. So I have a little daughter. I have my four-year-old

1001
00:57:15.840 --> 00:57:20.800
that you saw yesterday and then I have a seven-year-old that loves writing stories and

1002
00:57:20.800 --> 00:57:27.200
books and songs and all these beautiful illustrations. You know, at what point do

1003
00:57:27.200 --> 00:57:34.400
then you file, you decide, okay, I'm going to copyright this stuff? Yeah. Are you going to

1004
00:57:34.400 --> 00:57:41.440
be publishing this stuff? Yeah. And so if you're taking your son's work, you can file and there's

1005
00:57:41.440 --> 00:57:48.240
a way to file for rights for a minor where you have certain you're filing on behalf of a minor,

1006
00:57:48.240 --> 00:57:53.120
like they actually spell it out. Let me see if I could find it for you real quick.

1007
00:57:54.640 --> 00:57:55.920
It's on the copyright site.

1008
00:58:01.600 --> 00:58:04.960
See if I could find it. There it is.

1009
00:58:12.240 --> 00:58:16.000
Minors may claim copyright in the copyright office issues, registrations to minors,

1010
00:58:16.000 --> 00:58:20.240
but state laws may regulate the business dealings involving copyright. Here's a section here.

1011
00:58:22.560 --> 00:58:30.000
Can a minor. Yeah, because I know you can file as a minor. The question is, how do you file?

1012
00:58:30.800 --> 00:58:38.640
Because there are certain laws that have to do with who can own certain rights

1013
00:58:39.600 --> 00:58:47.600
and sometimes the reason why is because it's trying to protect the minor, right? So like if

1014
00:58:47.600 --> 00:58:53.280
the minor, let's say there's a minor who's like 10 years old, creates this NFTs. The parent takes

1015
00:58:53.280 --> 00:58:59.600
the NFTs, turns it into a portfolio, sells them for $20 million. The minor gets nothing out of it,

1016
00:58:59.600 --> 00:59:05.840
right? Then there's like, there's some state law that that deals with property ownership and what

1017
00:59:06.000 --> 00:59:11.360
ownership and what the parents can and can't do and all that stuff. I don't think the copyright

1018
00:59:11.360 --> 00:59:16.720
office digs into that. I think they just say, look, you know, the copyright owner can file.

1019
00:59:17.520 --> 00:59:21.520
From what I just dropped there, it says minors may claim copyright and the copyright office

1020
00:59:21.520 --> 00:59:26.240
issues registrations to minors. There you go. Oh, there it is. See, but state laws may regulate the

1021
00:59:26.240 --> 00:59:32.000
business dealings involving copyrights owned by minors. Yeah. So for information on a relevant

1022
00:59:32.000 --> 00:59:38.160
state, consult an attorney. Yep. That makes sense. So yeah. So you want to basically speak

1023
00:59:38.160 --> 00:59:44.240
to an attorney in the specific state where you are and figure out how that works. Yeah.

1024
00:59:45.520 --> 00:59:52.080
But absolutely. It's protectable. 100%. All right. Cool. Thank you, Peter. Real quickly,

1025
00:59:52.080 --> 00:59:55.920
Julie's going to be heading out, but she's found her questions. I don't know if you can maybe.

1026
00:59:58.080 --> 00:59:59.120
Hi, thank you so much.

1027
01:00:00.000 --> 01:00:03.760
So, concerning the provisional trademarks.

1028
01:00:04.560 --> 01:00:05.600
Provisional patents?

1029
01:00:06.480 --> 01:00:07.440
Oh, patents, sorry.

1030
01:00:09.600 --> 01:00:11.040
With technology.

1031
01:00:11.760 --> 01:00:14.560
If I have an idea that has not actually been created yet,

1032
01:00:14.560 --> 01:00:16.800
but it's something that's on the back burner,

1033
01:00:17.920 --> 01:00:18.800
how would that work?

1034
01:00:18.800 --> 01:00:22.080
And when would I file the provisional patent?

1035
01:00:22.720 --> 01:00:23.600
Okay, good question.

1036
01:00:23.600 --> 01:00:23.920
All right.

1037
01:00:23.920 --> 01:00:30.640
So, the law states that you do not actually have to have

1038
01:00:30.640 --> 01:00:32.960
physically made anything to file a patent, period.

1039
01:00:32.960 --> 01:00:34.480
That's the first part, okay?

1040
01:00:34.480 --> 01:00:34.960
Okay.

1041
01:00:34.960 --> 01:00:37.520
Whether it's a provisional patent or utility patent.

1042
01:00:37.520 --> 01:00:39.360
NASA has patents on satellites.

1043
01:00:39.360 --> 01:00:42.240
There's no room with satellites inside of it just sitting there

1044
01:00:42.240 --> 01:00:43.680
because NASA filed a patent on it.

1045
01:00:44.320 --> 01:00:48.880
So, you don't actually have to create anything to file a patent.

1046
01:00:48.880 --> 01:00:52.240
There's a requirement of reduction to practice.

1047
01:00:52.240 --> 01:00:55.680
And that reduction to practice can be constructive or actual.

1048
01:00:56.400 --> 01:00:59.760
Actual reduction to practice means making the product itself.

1049
01:01:00.400 --> 01:01:03.840
Constructive reduction to practice means filing a patent on it

1050
01:01:03.840 --> 01:01:05.920
regardless of whether or not you made it, okay?

1051
01:01:06.480 --> 01:01:09.440
So, you can file a patent on something you've never made.

1052
01:01:09.440 --> 01:01:14.080
Now, the question becomes, well, for a provisional patent,

1053
01:01:14.080 --> 01:01:17.600
is there a difference in requirement for filing a provisional from a utility?

1054
01:01:17.600 --> 01:01:18.800
The answer is no.

1055
01:01:19.760 --> 01:01:23.280
It still has to be what's called enabling the one of ordinary skill in the art,

1056
01:01:23.280 --> 01:01:26.080
meaning somebody has to be able to pick it up and practice the invention.

1057
01:01:26.800 --> 01:01:30.000
So, if I created a bicycle, I need to describe all the parts of the bicycle

1058
01:01:30.000 --> 01:01:32.880
and how to assemble it and how to ride it, right?

1059
01:01:32.880 --> 01:01:36.240
Whether I file a provisional or utility, same requirement.

1060
01:01:36.880 --> 01:01:38.640
Still has to be described.

1061
01:01:38.640 --> 01:01:41.680
But the difference between a provisional and a utility is

1062
01:01:41.680 --> 01:01:45.680
the provisional doesn't get examined by the patent office, right?

1063
01:01:45.680 --> 01:01:48.160
The utility patent gets filed and gets examined.

1064
01:01:48.800 --> 01:01:52.160
The provisional just holds the filing date for a year

1065
01:01:52.160 --> 01:01:55.920
and you have to file a utility within one year of filing that provisional.

1066
01:01:55.920 --> 01:01:58.720
So, basically just holds the time for you.

1067
01:01:58.720 --> 01:02:01.680
The problem, though, is that the provisional has the same requirement

1068
01:02:01.680 --> 01:02:03.200
when it comes to description.

1069
01:02:03.200 --> 01:02:07.200
So, you're going to spend a lot of time and money describing it in the provisional, right?

1070
01:02:07.840 --> 01:02:11.440
The provisional requires a title and a detailed description

1071
01:02:12.400 --> 01:02:16.320
and then at least one drawing if required to understand the invention.

1072
01:02:16.320 --> 01:02:16.800
That's it.

1073
01:02:17.440 --> 01:02:22.000
Title, description, and at least one drawing if required to understand the invention.

1074
01:02:22.000 --> 01:02:27.760
A utility patent requires a title, cross-reference to related applications,

1075
01:02:27.760 --> 01:02:32.480
field of the invention, background of the invention, summary of the invention,

1076
01:02:32.480 --> 01:02:37.200
brief description of the drawings, detailed description, claims, and abstract.

1077
01:02:37.200 --> 01:02:39.040
There's nine parts versus three.

1078
01:02:40.160 --> 01:02:42.880
So, a utility costs more to make.

1079
01:02:43.440 --> 01:02:46.240
So, you can save money by filing a provisional,

1080
01:02:46.880 --> 01:02:49.520
but you're still going to have to pay a good chunk of it

1081
01:02:49.520 --> 01:02:52.800
because you still have to make it so somebody can pick it up and practice it.

1082
01:02:53.520 --> 01:02:53.840
Okay.

1083
01:02:53.840 --> 01:02:54.320
Okay.

1084
01:02:54.320 --> 01:02:56.800
And would that apply to software as well if it was just?

1085
01:02:56.800 --> 01:02:57.200
Oh, yeah.

1086
01:02:57.840 --> 01:02:58.160
Okay.

1087
01:02:58.160 --> 01:02:58.640
Software.

1088
01:02:58.640 --> 01:03:03.040
The functionality associated with software is protectable under provisional patent law.

1089
01:03:03.760 --> 01:03:05.920
You know, provisionals and utilities, both.

1090
01:03:07.040 --> 01:03:10.880
Patent law covers the functionality associated with that.

1091
01:03:10.880 --> 01:03:11.120
Okay.

1092
01:03:11.840 --> 01:03:12.560
All right.

1093
01:03:12.800 --> 01:03:14.240
And how much would that be?

1094
01:03:14.240 --> 01:03:16.240
I mean, and, you know, is that like thousands?

1095
01:03:16.240 --> 01:03:17.600
We're talking like, you know.

1096
01:03:17.600 --> 01:03:20.000
Yeah, it depends on the complexity of the technology.

1097
01:03:20.000 --> 01:03:24.640
If you're doing like a simple plastic hook, it can cost $2,000.

1098
01:03:24.640 --> 01:03:30.640
If you're doing, you know, quantum cryptography, it can be, you know, $8,000.

1099
01:03:30.640 --> 01:03:32.640
So, you know, for a provisional.

1100
01:03:32.640 --> 01:03:35.040
A utility is going to be more expensive though.

1101
01:03:35.040 --> 01:03:35.760
All right.

1102
01:03:35.760 --> 01:03:36.080
All right.

1103
01:03:36.080 --> 01:03:36.880
Thank you.

1104
01:03:36.880 --> 01:03:37.440
Absolutely.

1105
01:03:37.440 --> 01:03:42.240
And if you're dealing in virtual reality, I've written a lot of patents in virtual reality.

1106
01:03:42.240 --> 01:03:46.400
Matter of fact, I have a patent that's pending right now that has to do with audio virtual

1107
01:03:46.400 --> 01:03:47.440
realities.

1108
01:03:47.440 --> 01:03:54.000
And so, you know, the patents there are very software heavy, software heavy.

1109
01:03:54.000 --> 01:04:00.320
So remember, if you're going to file a patent and it involves software, everybody hear this.

1110
01:04:00.320 --> 01:04:04.560
If you're dealing with software in any way, shape or form, only hire a patent attorney

1111
01:04:04.560 --> 01:04:06.480
who has experience writing software patents.

1112
01:04:07.680 --> 01:04:09.760
They have to have experience writing software patents.

1113
01:04:09.760 --> 01:04:12.960
And if they say to you, anybody can write a software patent.

1114
01:04:12.960 --> 01:04:13.760
That's not true.

1115
01:04:14.640 --> 01:04:15.360
It's not true.

1116
01:04:15.360 --> 01:04:19.520
The United States Patent and Trademark Office has made it very difficult for people to get

1117
01:04:19.520 --> 01:04:21.120
issued patents on software.

1118
01:04:21.120 --> 01:04:22.320
Very difficult.

1119
01:04:22.320 --> 01:04:25.280
It's the hardest area to get an issued patent right now.

1120
01:04:26.000 --> 01:04:31.680
Like I have, I have an examiner on a case right now who has rejected 95% of the cases

1121
01:04:32.320 --> 01:04:33.200
that have gone to her.

1122
01:04:34.080 --> 01:04:35.040
95%.

1123
01:04:36.320 --> 01:04:38.160
That is like insane.

1124
01:04:39.120 --> 01:04:39.920
Wow.

1125
01:04:39.920 --> 01:04:41.520
Okay, but I'm going to win.

1126
01:04:41.520 --> 01:04:45.680
I mean, I'll win in the long run, but the whole point being that it makes it more difficult

1127
01:04:45.680 --> 01:04:46.560
for the client.

1128
01:04:46.560 --> 01:04:52.880
So if you have a software technology, only work with people who have written software

1129
01:04:52.880 --> 01:04:53.440
patents.

1130
01:04:53.440 --> 01:04:56.400
And if they say they've written a software patent, great.

1131
01:04:56.400 --> 01:04:57.440
Ask them to give you one.

1132
01:04:59.360 --> 01:04:59.920
And I'm not.

1133
01:05:00.000 --> 01:05:05.280
playing games with an example you mean exactly say can you provide me with an example of an

1134
01:05:05.280 --> 01:05:11.520
issued or a pending trade a patent application that you filed that is on software so i can see

1135
01:05:11.520 --> 01:05:16.560
that you know how to file patents on software this is really important because you'll waste a lot of

1136
01:05:16.560 --> 01:05:20.160
money and you'll never get a patent if you don't use somebody who knows what they're doing all

1137
01:05:20.160 --> 01:05:25.840
right thank you so much you're so welcome julie all right rick i don't know who should i go rick

1138
01:05:26.720 --> 01:05:30.640
strida i don't know which one should i do strida you decide should i go to you or rick i'll give

1139
01:05:30.640 --> 01:05:36.080
you a choice which one should i do i knew i knew she was going to do that that's why i asked her

1140
01:05:36.080 --> 01:05:40.960
rick she's that kind of person she's so nice rick you're up what's your question buddy

1141
01:05:42.720 --> 01:05:50.560
that's like my wife she's so always worried about the other person it's like strida's pretty awesome

1142
01:05:50.560 --> 01:05:57.600
yeah what's your question could be a three-part question but oh my god about your offer so first

1143
01:05:57.600 --> 01:06:02.320
of all well my first question then if i didn't do your offer i just came to you and said peter i

1144
01:06:02.320 --> 01:06:08.640
want to file for a try trademark roughly what would this cost me if i hadn't done all the

1145
01:06:08.640 --> 01:06:13.200
homework he said rick let me dive into this trademark search and an application or just an

1146
01:06:13.200 --> 01:06:19.520
application search application you know a little advice on the long way if you wanted a search in

1147
01:06:19.520 --> 01:06:24.240
an application and you knew nothing about trademark law it would cost you 2 500 to 3 grand

1148
01:06:25.760 --> 01:06:30.720
and the reason why is because we'd be going back and forth and back and forth and back and forth

1149
01:06:30.720 --> 01:06:36.000
on specimens on registration of goods and services dates are for use because you would know you

1150
01:06:36.000 --> 01:06:40.720
wouldn't have a clue as to what we're talking about and then on top there'd just be a lot of

1151
01:06:40.720 --> 01:06:48.000
back and forth and so in my experience it's usually it can be pretty expensive and in this group

1152
01:06:48.960 --> 01:06:54.800
would it be safe to assume that it's also kind of acting as a mastermind in the community where

1153
01:06:54.800 --> 01:06:58.480
maybe i had a question that's not legal but hey how'd you guys develop your app or

1154
01:06:59.040 --> 01:07:04.080
um peter i see you've got an app can you give me some direction as to you know who i should

1155
01:07:04.080 --> 01:07:08.480
trust in this area that's what people have been doing that's that's how people have been using

1156
01:07:08.480 --> 01:07:13.920
it is is that i haven't called it a mastermind because the way i think of a mastermind is really

1157
01:07:14.560 --> 01:07:20.160
it really is focused exclusively on you know the company's growing as opposed to being a derivative

1158
01:07:20.160 --> 01:07:25.760
of the entity right but that's kind of how it's played out is that such and such is doing a

1159
01:07:25.760 --> 01:07:29.440
certain project they want to speak about it i give them some time to talk a little bit other

1160
01:07:29.440 --> 01:07:35.040
people come in and say this is what i'm doing this helps you out they dm each other they text

1161
01:07:35.040 --> 01:07:38.960
each other they help out each other while they're learning about ip and they're growing and they

1162
01:07:38.960 --> 01:07:44.080
don't run into legal issues and then if i have a question along the way that's outside of the

1163
01:07:44.080 --> 01:07:51.680
group and i just email you or whatever i'm on the clock as as normal yeah so there's two ways to do

1164
01:07:51.680 --> 01:07:58.240
that right so you can if it's a legal question then you're on the clock right legal questions

1165
01:07:58.240 --> 01:08:03.600
are legal advice that then you're on the clock right if it's not a legal question then what i

1166
01:08:03.600 --> 01:08:09.440
do is i bring those things up during our time together in the protection portal and so we go

1167
01:08:09.440 --> 01:08:13.680
through those things together we answer those questions there i have a number of people who

1168
01:08:13.680 --> 01:08:20.000
are in the protection portal who are also clients and so they said look like john umstead he is a

1169
01:08:20.000 --> 01:08:27.040
lifetime member right um and he just he has people that he works with he calls me up and he says look

1170
01:08:27.040 --> 01:08:32.319
this is on the clock i've got a question i got we got to work on this on this legal problem can you

1171
01:08:32.319 --> 01:08:36.800
do this i said sure and we work on it just like i would normal attorney client privilege right

1172
01:08:37.680 --> 01:08:45.680
um the package that i'm providing here for that ip audit and the other things a small ip audit

1173
01:08:46.319 --> 01:08:55.040
alone that small ip audit usually five to six grand i'd say a larger ip audit usually 15 grand

1174
01:08:55.040 --> 01:09:02.560
right i'd say then if you look at the depending upon the complexity right if it's like if i'm

1175
01:09:02.560 --> 01:09:09.040
dealing with a steven diaz i'm not charging him less than 15 grand because he has a ton of

1176
01:09:09.040 --> 01:09:14.399
different things right but that's not a two or three hour ip audit that's like you know that

1177
01:09:14.399 --> 01:09:20.560
we're going to be going a lot deeper um but then separate from that this network that we have that

1178
01:09:20.560 --> 01:09:27.600
raid you know raise help with that larissa helps with that as well that network in and of itself

1179
01:09:27.600 --> 01:09:34.479
has just become a remarkable blessing like i mean i am very blessed to be running that

1180
01:09:34.479 --> 01:09:41.200
but i honestly feel that the value is not just me it's the other people there like they bring

1181
01:09:41.200 --> 01:09:49.279
they bring their their a game like you see people asking questions that are that are just phenomenal

1182
01:09:49.279 --> 01:09:55.200
like they're they'll do questions and they're so inspiring so motivating everyone's driven on

1183
01:09:55.200 --> 01:09:59.840
success like it's incredibly powerful i mean and it's pretty incredibly humbling

1184
01:10:00.000 --> 01:10:03.540
Rick, honestly, because, you know, I couldn't have created

1185
01:10:03.540 --> 01:10:07.080
this by myself. Like this is this is this I really feel like

1186
01:10:07.080 --> 01:10:08.440
the Lord's involved with all this

1187
01:10:08.480 --> 01:10:11.960
when Peter so humble as well as every with everything he's

1188
01:10:11.960 --> 01:10:15.280
accomplished. He's so humble, so generous, so much fun, like what

1189
01:10:15.280 --> 01:10:20.800
lawyers fun what lawyer makes IP fun. But Peter, but everyone

1190
01:10:20.840 --> 01:10:24.440
who's in that group to everyone just brings about the best out

1191
01:10:24.440 --> 01:10:28.040
of each other. It's it's a blast. And it's, it's everyone

1192
01:10:28.040 --> 01:10:30.960
leans in and it's fantastic, but it just kind of took over

1193
01:10:31.200 --> 01:10:34.120
and became something so incredible. And I genuinely

1194
01:10:34.120 --> 01:10:38.440
believe that Peter is going to change that 90% of startups

1195
01:10:38.440 --> 01:10:42.200
mail. I think that's the hope that's honestly, that's the hope

1196
01:10:42.200 --> 01:10:45.480
because I don't know if you know this, Rick, there's a 90% failure

1197
01:10:45.480 --> 01:10:51.160
rate in startups 90%. And that's not my number like that. Yeah,

1198
01:10:51.160 --> 01:10:53.560
that's a small business administration's number. They

1199
01:10:53.560 --> 01:10:57.120
did the research 90% of them fail. And the way I see it is

1200
01:10:57.120 --> 01:11:02.000
anybody's in this group, nobody should fail. Like that's my

1201
01:11:02.000 --> 01:11:05.160
objective is to make 100% people do well. Now that doesn't mean

1202
01:11:05.160 --> 01:11:07.400
people don't change their careers don't change what

1203
01:11:07.400 --> 01:11:10.240
they're doing. Maybe they obtain the revelation in this that

1204
01:11:10.240 --> 01:11:13.440
they're doing the wrong thing. You know, and that in and of

1205
01:11:13.440 --> 01:11:18.360
itself can save somebody years. When you realize hold it. I

1206
01:11:18.360 --> 01:11:20.640
didn't realize the thing I've been doing here is not

1207
01:11:20.640 --> 01:11:24.240
protectable. I'm going to be competing against everybody.

1208
01:11:24.440 --> 01:11:27.080
Maybe I need to tweak this a little bit to add something that

1209
01:11:27.840 --> 01:11:30.960
you know, that's unique. Now I can protect it. Now I can

1210
01:11:30.960 --> 01:11:34.440
actually have a limited monopoly on this, so that I can be more

1211
01:11:34.440 --> 01:11:36.720
successful in the field. And that's stuff we talked about.

1212
01:11:39.080 --> 01:11:41.200
I don't mean to sound like the old guy in the room, but I am

1213
01:11:41.200 --> 01:11:41.600
looking at

1214
01:15:00.000 --> 01:15:02.060
you

1215
01:15:30.000 --> 01:15:32.060
you

1216
01:16:00.000 --> 01:16:02.060
you

1217
01:16:30.000 --> 01:16:32.060
you

1218
01:17:00.000 --> 01:17:02.060
you

1219
01:17:30.000 --> 01:17:32.060
you

1220
01:18:00.000 --> 01:18:02.060
you

1221
01:18:30.000 --> 01:18:32.060
you

1222
01:19:00.000 --> 01:19:02.060
you

1223
01:19:30.000 --> 01:19:32.060
you

1224
01:20:00.000 --> 01:20:02.060
you

1225
01:20:30.000 --> 01:20:32.060
you

1226
01:21:00.000 --> 01:21:02.060
you

1227
01:21:30.000 --> 01:21:32.060
you

1228
01:22:00.000 --> 01:22:02.060
you

1229
01:22:30.000 --> 01:22:32.060
you

1230
01:23:00.000 --> 01:23:02.060
you

1231
01:23:30.000 --> 01:23:32.060
you

1232
01:24:00.000 --> 01:24:02.060
you

1233
01:24:30.000 --> 01:24:32.060
you

1234
01:25:00.000 --> 01:25:02.060
you

1235
01:25:30.000 --> 01:25:32.060
you

1236
01:26:00.000 --> 01:26:02.060
you

1237
01:26:30.000 --> 01:26:32.060
you

1238
01:27:00.000 --> 01:27:02.060
you

1239
01:27:30.000 --> 01:27:32.060
you

1240
01:28:00.000 --> 01:28:02.060
you

1241
01:28:30.000 --> 01:28:32.060
you

1242
01:29:00.000 --> 01:29:02.060
you

1243
01:29:30.000 --> 01:29:32.060
you

1244
01:30:00.000 --> 01:30:02.060
you

1245
01:30:30.000 --> 01:30:32.060
you

1246
01:31:00.000 --> 01:31:02.060
you

1247
01:31:30.000 --> 01:31:32.060
you

1248
01:32:00.000 --> 01:32:02.060
you

1249
01:32:30.000 --> 01:32:32.060
you

1250
01:33:00.000 --> 01:33:02.060
you

1251
01:33:30.000 --> 01:33:32.060
you

1252
01:34:00.000 --> 01:34:02.060
you

1253
01:34:30.000 --> 01:34:32.060
you

1254
01:35:00.000 --> 01:35:02.060
you

1255
01:35:30.000 --> 01:35:32.060
you

1256
01:36:00.000 --> 01:36:02.060
you

1257
01:36:30.000 --> 01:36:32.060
you

1258
01:37:00.000 --> 01:37:02.060
you

1259
01:37:30.000 --> 01:37:32.060
you

1260
01:38:00.000 --> 01:38:02.060
you

1261
01:38:30.000 --> 01:38:32.060
you

1262
01:39:00.000 --> 01:39:02.060
you

1263
01:39:30.000 --> 01:39:32.060
you