WEBVTT

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And it wouldn't be amazing if we had an attorney here today that's won every award that you

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can think of, that's been in the game for almost 25 years, that has written and prosecuted

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hundreds of patents, that is a master of understanding intellectual property and understands the

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future and is all in on AI.

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And not just as a practitioner of law, but an entrepreneur himself, wouldn't that be

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sick if I just went out and I got the best, and instead of y'all paying him 600 bucks

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an hour, if you can even get access to him, that I just brought him out here right now,

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Roll the intro!

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I want to start just by thanking you, took your five-day workshop on protecting IP.

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And since that time, based on what you were able to teach me about IP, I was able to file

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for my first ever trademark.

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So I just wanted to start right off the game.

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Really?

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I didn't even know that!

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Congratulations!

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Yeah, I did!

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Well done!

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Peter jumped on a call and totally fixed our entire landing page from a legal perspective.

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I'm glad we dodged that bullet that we're not going to get in trouble for using any

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trademark language or logos in our page, but highly recommend it if you get a chance

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to work with Peter.

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You're definitely ripping him off by getting all these things taken care of.

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So mad props to the generosity that Peter has given us.

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He's just so thorough.

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This guy is so proper with everything, and I cannot be more blessed to have had him work

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on this with me.

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I couldn't endorse it more strongly.

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And Peter himself, he's just one of the best.

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And by just getting that added engagement, you benefit through his tremendous experience.

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That's the intangible part of all this, is the community and Peter's leadership.

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Pete is one of the best IP lawyers in the whole country.

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Just going through this challenge was an amazing, amazing experience for me as a business coach.

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And in itself, saved me, I think, over $1,000.

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If you're on the fence, Pete is your guy, and I highly recommend him and his services.

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What's going on, everybody?

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How are you?

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I see a lot of faces I recognize, too.

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That's so cool.

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That's good.

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Hey, everybody.

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Anders!

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Oh, my gosh.

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I haven't seen you in a while.

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Good to see you, my friend.

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Well, this is great, guys.

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So happy Tuesday.

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I usually start this on Mondays, but I changed it to Tuesdays because I wanted to just let

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people relax and enjoy their families.

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And I was in Atlanta, Georgia myself, so it was really good to just be alone with family

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for a little while.

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And I'm going to move this over here.

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Cool.

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All right.

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Good.

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All right.

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Well, I want to welcome you to the Protect Your Idea Challenge.

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Guys, we're going to be going really, really deep.

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All right.

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So for those of you that thought this was going to be like a typical challenge where

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people get together and kind of just hear like three or four points and get that over

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five days, yeah, no, that's not what we do.

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Well, look, you guys have invested money in this, OK?

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I intentionally made this a paid challenge.

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because I wanted to find out which individuals were serious about this.

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I've run free challenges before,

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I've run a number of challenges,

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different types, AI challenges,

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training individuals on client development,

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and then I came into this protect your idea challenge.

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When I came into this,

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I found some of the most brilliant entrepreneurs,

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individuals, business owners, lawyers, paralegals,

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gosh, authors, content creators that I've seen in ages.

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And quite frankly, a lot of coaches,

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we've had a lot of coaches

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that have joined us during the years.

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And so what I would say is be prepared for a lot of content.

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I'm gonna space it out nicely for you

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so you can understand it, so you can digest it,

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but we're gonna go deep, okay?

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Now, those of you who do not know my team,

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you'll see Larissa's here.

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Larissa, wave your hand.

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Everybody kind of met her in the beginning.

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She's kind of like the hostess with the mostest,

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like she's the DJ, she runs the show.

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Please extend to her the same level of respect

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that you would send to me.

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And then we have Ray, who's our operations manager.

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Everything that's working, you can thank her, all right?

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So a lot of the stuff that actually happens

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is because of her.

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She does a lot of hard work on the backend,

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spends a lot of time.

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You know, I sat down for a number of days

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thinking about you guys and kind of figuring out

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how do I wanna do this?

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And so I decided to do something

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I've never done before with you.

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And the reason for that is because, again,

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you guys have invested in yourself already, all right?

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So meaning everybody here paid at least $95.

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Separate from that, there's a VIP, VIP is 195.

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Any of you who are already implementing things,

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already have a business or already have a concept

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or an idea where you're gonna have any questions,

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go into VIP.

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I'm telling you that not for my benefit.

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I'm telling you because you're gonna have the advantage

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of asking me questions and not being billed at $600 an hour.

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That alone should be enough, quite frankly.

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And that's why I'd say probably 60 to 70%

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of the people that join this challenge jump in the VIP.

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And so just to be clear,

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I'm not gonna give you legal advice.

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There'll be no legal advice here

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because there's no attorney client relationship

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that's built in this environment,

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but I'm gonna teach you what the law says

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in specific scenarios.

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And I'm gonna go into a lot of detail.

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And if you guys are lost in something,

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chances are I'm gonna dig deeper into that

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so you can understand things.

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Like some of you have been asking me questions

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like when do I use a TM?

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When do I use a Circle R?

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Can I get in trouble for using a Circle R?

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What do I do if I have a certain invention

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and I'm gonna go to a trade show?

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What do I do?

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Do I need to do something before I go there?

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We're gonna go into all of this.

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I'm gonna teach you how to do trademark searches.

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In VIP, we're gonna go into detail

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on how to actually file a trademark application.

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And just to be clear,

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the reason why I'm training you in all this

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is not so that you can just bypass lawyers

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because I don't want you getting in trouble

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by trying to do everything yourself

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and making mistakes that you can't fix.

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But I want you to do is be able to streamline the process

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to be able to get most of the steps done beforehand

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so that when you meet with your attorneys,

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you're minimizing the amount of legal counsel that you need.

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Okay, so it's very beneficial to me as an example,

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as an attorney.

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If somebody comes to me and says,

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hey, this is the trademark that I want.

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This is the international class that I want.

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These are the goods and services that I want.

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And these are the dates that I started using

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at Interstate Commerce.

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You do that, you make my life very easy,

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which means that your cost goes down.

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All right, what typically happens

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is people go to an attorney and say,

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I don't know what I need to do.

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There's a name, I have it, and I need your help.

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Well, the second that you say that,

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the clock starts ticking, okay?

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So, because attorneys bill per hour.

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They don't just, some of them will actually

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do flat fee projects, but a lot of them bill per hour.

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So it's very beneficial if you can have things in order

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before you meet with them.

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So that's why I'm doing this for you, okay?

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To train you on this.

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The other thing is if you ever go to a mechanic,

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how many people here have ever taken your car

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to a mechanic?

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Okay, all right, now just by a show of hands,

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how many of you actually said to the mechanic,

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please fix everything that's wrong with my car?

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Anybody?

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Oh, nobody.

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Why?

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But why, I don't understand.

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Why would you not do that?

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I don't understand.

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Well, it's probably because you spend more money

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in fixing the car than the car was actually worth

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in the first place, right?

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Because.

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And it's not that they're taking advantage of you,

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although some may, I don't know.

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But I think it's that they know everything that's wrong

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potentially with that car that they could fix.

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And you may not need it all done.

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By the time we're done with day five,

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you're gonna know the kind of things

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that you do need done for yourself and your company

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and what things you don't.

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All right, there are certain legal rights

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that you already have today

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without having filed anything ever.

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You never filed a patent, a trademark, a copyright.

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There's certain legal rights you already have.

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I'm gonna teach you what those rights are

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before you actually have to file anything.

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So we're gonna try to streamline this process for you.

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But like I said, I'm gonna do something very different

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that I've never done for anybody before.

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I know Todd Engwald is here.

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He's been in challenges before.

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I know a few others here have.

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Erica, you guys are all gonna probably

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have your heart skip when I do this.

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I'm gonna tell you right now what the offer is.

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Why am I doing that?

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I'm gonna tell you why I'm doing this.

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The reason why I'm doing this is because,

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number one, I respect your time.

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Number two, this is not a game.

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I can tell you in the last one month alone,

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I had phone calls from different people

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at the point of crying, business owners,

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at the point of crying, right?

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I had a woman who was on the phone with me on Friday

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when I was out in Atlanta, Georgia.

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She called me up because she was sued, right,

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for patent infringement.

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And she thought she was fine,

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didn't even realize that they had to do a patent search.

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Two weeks prior, I had a call from another person.

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Grant runs a full Amazon business,

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selling things on Amazon.

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She got sued.

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She got sued because, unfortunately,

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she was using a certain name for a product.

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And unfortunately, that product name

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belonged to somebody else.

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So she got sued for trademark infringement.

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She never heard of a trademark search.

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And so I look at these things and I'm thinking,

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my gosh, like there's certain basic levels of knowledge

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that you guys need to be successful

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so that your companies can just take off

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and you can make money and do well.

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And some of you are investing like retirement money.

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Some of you are investing like money

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that could be going towards school and other things.

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So I said, let's not play any games.

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I'm gonna tell you what the offer is,

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which typically is dropped on day four.

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This is not a game.

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I'm gonna be straight up forward with you

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so you know what's coming, all right?

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And you can take the offer or you can not take the offer,

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but at least you know what it is.

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So Ray, why don't we start?

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Why don't you start with slide number one?

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This is gonna take about five minutes.

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I'm gonna let you know what this is on day four.

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Oh, you're gonna have to turn off the...

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Yeah, thank you.

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On day four, I'm gonna mention this again.

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On Friday at midnight, the door will close to this, okay?

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00:12:58.200 --> 00:13:01.920
So you have from today all the way until Friday at midnight

261
00:13:01.920 --> 00:13:03.480
to ask any questions.

262
00:13:03.480 --> 00:13:05.680
You can DM me.

263
00:13:05.680 --> 00:13:10.680
You can email support at elite-challenges.com

264
00:13:10.680 --> 00:13:13.360
or you can DM me on Facebook or whatever you want.

265
00:13:13.360 --> 00:13:15.560
I'm happy to answer any questions.

266
00:13:15.560 --> 00:13:19.600
I am doing this because I've seen so many companies fail.

267
00:13:19.600 --> 00:13:22.560
There's a 90% failure rate in companies.

268
00:13:23.400 --> 00:13:25.600
Literally, and I'm not making that up, look it up.

269
00:13:25.600 --> 00:13:27.320
It's a small business administration

270
00:13:27.320 --> 00:13:29.480
will tell you that those are the numbers.

271
00:13:29.480 --> 00:13:30.920
90% failure rate.

272
00:13:30.920 --> 00:13:32.840
So I wanna make sure you guys don't run into that.

273
00:13:32.840 --> 00:13:34.800
And I wanna actually give you certain information

274
00:13:34.800 --> 00:13:35.880
that's gonna make you more money.

275
00:13:35.880 --> 00:13:38.680
So with that, go ahead and show the slide screen.

276
00:13:41.840 --> 00:13:44.160
All right, so this is called the foundation.

277
00:13:46.880 --> 00:13:50.280
All right, this is called the foundations and IP package.

278
00:13:50.280 --> 00:13:53.680
So I'm gonna lay out all the components of this.

279
00:13:53.680 --> 00:13:55.000
And then if you have questions,

280
00:13:55.000 --> 00:13:57.280
you can feel free to ask any of your questions.

281
00:13:57.280 --> 00:13:58.640
This is gonna take about five minutes

282
00:13:58.640 --> 00:14:01.360
and then we're jumping right into all the legal content.

283
00:14:01.360 --> 00:14:02.200
All right?

284
00:14:02.200 --> 00:14:05.000
All right, so let's go into the first slide.

285
00:14:05.000 --> 00:14:07.440
The first thing that most companies need

286
00:14:07.440 --> 00:14:10.720
or most individuals need is they need a trademark search.

287
00:14:10.720 --> 00:14:12.520
I mean, almost every single company,

288
00:14:12.520 --> 00:14:15.560
the name of the company, the logo, the product,

289
00:14:15.560 --> 00:14:17.200
they all have a name.

290
00:14:17.200 --> 00:14:19.000
And so somebody needs to do a search.

291
00:14:19.040 --> 00:14:20.360
Why do you need to do a search?

292
00:14:20.360 --> 00:14:21.200
You need to do a search

293
00:14:21.200 --> 00:14:22.720
because you wanna make sure

294
00:14:22.720 --> 00:14:25.120
you're not using somebody else's name

295
00:14:25.120 --> 00:14:26.680
so you don't get sued.

296
00:14:26.680 --> 00:14:27.520
All right?

297
00:14:27.520 --> 00:14:28.360
And separate from that,

298
00:14:28.360 --> 00:14:30.280
you don't wanna use a name that belongs to somebody else

299
00:14:30.280 --> 00:14:32.920
and then you can't obtain all the goodwill

300
00:14:32.920 --> 00:14:34.960
associated with it, which I'm gonna talk about.

301
00:14:34.960 --> 00:14:36.960
So you wanna get a trademark search done.

302
00:14:36.960 --> 00:14:38.360
That's included.

303
00:14:38.360 --> 00:14:39.200
Next slide.

304
00:14:40.280 --> 00:14:42.480
We're actually gonna do a trademark application

305
00:14:42.480 --> 00:14:43.400
for you as well.

306
00:14:43.400 --> 00:14:45.480
The trademark application

307
00:14:45.480 --> 00:14:47.840
is going to be for one international class.

308
00:14:47.840 --> 00:14:50.960
You're gonna learn what international classes are as well.

309
00:14:50.960 --> 00:14:53.200
So the trademark application is included.

310
00:14:53.200 --> 00:14:54.280
Go to the next slide.

311
00:14:55.920 --> 00:14:57.320
Now, the value for that,

312
00:14:57.320 --> 00:15:00.320
just on those two things is $24,000.

313
00:15:00.000 --> 00:15:02.400
100. Now go to the next slide, please.

314
00:15:04.300 --> 00:15:06.600
The next thing we're going to do is called an IP audit.

315
00:15:06.600 --> 00:15:09.700
How many people here have a company just by a show of hands?

316
00:15:10.700 --> 00:15:12.000
All right, you got a number of you.

317
00:15:12.000 --> 00:15:13.900
All right, and how many of you are thinking,

318
00:15:13.900 --> 00:15:15.900
man, there's a lot of different things going on.

319
00:15:15.900 --> 00:15:19.200
I'm not really sure what thing I should pursue,

320
00:15:19.200 --> 00:15:21.500
which one I should protect, what I shouldn't protect.

321
00:15:21.500 --> 00:15:24.700
How many of you fall into that category out of curiosity?

322
00:15:24.700 --> 00:15:26.000
He has a number of you, right.

323
00:15:26.000 --> 00:15:29.200
So I created what's called an IP audit.

324
00:15:29.200 --> 00:15:32.300
For two or three hours, I'm going to sit down with you alone.

325
00:15:33.500 --> 00:15:36.100
I'm going to analyze your company, what you're doing,

326
00:15:36.100 --> 00:15:38.200
what you have internally as a company.

327
00:15:38.500 --> 00:15:41.900
We're going to break it down into what things are protectable,

328
00:15:41.900 --> 00:15:46.100
what's not protectable, what kind of agreements you may want in place.

329
00:15:46.400 --> 00:15:47.600
A whole breakdown.

330
00:15:47.600 --> 00:15:49.600
It's just one-on-one with you.

331
00:15:50.000 --> 00:15:53.000
Okay, the value of that is $15,000.

332
00:15:53.000 --> 00:15:55.800
I can tell you that because I do this for clients all the time.

333
00:15:56.800 --> 00:15:58.700
All right, so go to the next slide right now.

334
00:16:00.200 --> 00:16:03.300
So we're going to identify all the risks for you.

335
00:16:03.300 --> 00:16:05.300
We're going to tell you what things you should protect,

336
00:16:05.300 --> 00:16:07.500
the timeline of what you should protect.

337
00:16:07.500 --> 00:16:09.900
If you're trying to come up with a name for your company,

338
00:16:09.900 --> 00:16:13.400
we'll try to figure out names for your company, your products, whatever you want.

339
00:16:13.400 --> 00:16:15.900
We can even do live trademark searches for you,

340
00:16:15.900 --> 00:16:17.700
whatever you want during that time period.

341
00:16:17.700 --> 00:16:20.900
The value so far is $17,400.

342
00:16:20.900 --> 00:16:22.700
Now, go ahead.

343
00:16:22.700 --> 00:16:23.500
You can go to the next slide.

344
00:16:23.500 --> 00:16:24.000
That's fine.

345
00:16:26.000 --> 00:16:28.500
All right, so now on top of that,

346
00:16:28.600 --> 00:16:31.800
you're going to get entry into what's called the Protection Portal.

347
00:16:32.300 --> 00:16:33.700
This does not exist.

348
00:16:33.700 --> 00:16:35.300
Lawyers don't do this.

349
00:16:35.600 --> 00:16:39.500
I created this because I wanted to provide an environment

350
00:16:39.500 --> 00:16:41.600
that will allow you to continue to grow

351
00:16:41.600 --> 00:16:45.800
and continue to ask questions over a full year, all right?

352
00:16:45.800 --> 00:16:48.500
So if you have an audit and we identify certain things

353
00:16:48.500 --> 00:16:50.300
that are protectable and important to you,

354
00:16:50.600 --> 00:16:52.200
you want to be able to say,

355
00:16:52.600 --> 00:16:54.200
well, I have a question on that

356
00:16:54.200 --> 00:16:57.000
and not get billed at $600 an hour for that question.

357
00:16:57.500 --> 00:16:58.600
That's what this is.

358
00:16:58.900 --> 00:17:01.400
So for a full year, once a month,

359
00:17:01.400 --> 00:17:03.100
I go live for an hour and a half

360
00:17:03.100 --> 00:17:05.800
and I continue to train you on IP issues

361
00:17:06.000 --> 00:17:08.900
and answer your questions without giving legal advice.

362
00:17:09.200 --> 00:17:11.000
There's a private Facebook group.

363
00:17:11.400 --> 00:17:13.599
On top of that, we have live hot seats,

364
00:17:13.599 --> 00:17:16.000
which you're going to experience if you're VIP.

365
00:17:16.200 --> 00:17:18.099
You're going to be experiencing that today,

366
00:17:18.500 --> 00:17:20.300
what the hot seats are.

367
00:17:21.099 --> 00:17:23.700
You're also going to get this exclusive,

368
00:17:24.700 --> 00:17:27.200
we call it a video portal,

369
00:17:27.200 --> 00:17:29.900
but basically all of the challenge videos are there.

370
00:17:30.100 --> 00:17:32.100
Your VIP videos are there.

371
00:17:32.400 --> 00:17:35.200
Every time we run the Protect Your Idea Challenge,

372
00:17:35.300 --> 00:17:38.400
you'll get free access to it for a full year.

373
00:17:38.600 --> 00:17:41.600
All of these things are going to be included in there.

374
00:17:41.900 --> 00:17:44.800
So you're not going to have to look for your videos.

375
00:17:44.800 --> 00:17:46.300
It's going to be sent to you.

376
00:17:46.400 --> 00:17:48.400
You'll have your own private login

377
00:17:48.700 --> 00:17:50.500
and then you'll log into this portal,

378
00:17:50.500 --> 00:17:53.400
this back-end portal in what's called Tribe Social.

379
00:17:53.400 --> 00:17:55.000
You'll see all your videos there

380
00:17:55.200 --> 00:17:56.600
and you can write notes on them.

381
00:17:56.600 --> 00:17:57.800
You can do whatever you want.

382
00:17:57.800 --> 00:18:00.100
It's all accessible there in the platform.

383
00:18:01.000 --> 00:18:03.400
Go ahead and go to the next slide, please.

384
00:18:05.100 --> 00:18:08.900
And then finally, you're also going to be part of a network,

385
00:18:08.900 --> 00:18:10.000
a business network.

386
00:18:10.100 --> 00:18:11.800
Now, this is a picture of me

387
00:18:12.100 --> 00:18:13.700
and one of my buddies, Joshua,

388
00:18:13.700 --> 00:18:16.200
at one of the events that were put on by Pedro Odeo.

389
00:18:16.600 --> 00:18:19.800
We were in the back just kind of having a blast,

390
00:18:20.100 --> 00:18:23.800
but this is the total value from what I just told you.

391
00:18:23.800 --> 00:18:26.400
It's $52,670.

392
00:18:26.800 --> 00:18:30.300
I'm giving you this for $59.95, all right?

393
00:18:31.500 --> 00:18:36.900
There's probably the equivalent of around 25 hours,

394
00:18:36.900 --> 00:18:40.700
maybe, I would say, of time, at least, right, Ray?

395
00:18:41.100 --> 00:18:42.500
Can we say, because it's like,

396
00:18:43.700 --> 00:18:44.700
it's $1.5.

397
00:18:44.700 --> 00:18:46.300
Yeah, it's got to be even more

398
00:18:46.400 --> 00:18:49.200
because we compile different resources for everyone.

399
00:18:49.200 --> 00:18:51.700
We help, you know, we put collaborations together

400
00:18:51.700 --> 00:18:54.900
between other businesses that are all in our network.

401
00:18:54.900 --> 00:18:57.300
Like, there's a lot we do, so I would say more.

402
00:18:57.300 --> 00:18:59.000
Yeah, so what you end up getting

403
00:18:59.000 --> 00:19:02.400
is probably the equivalent of around 30 or so hours

404
00:19:02.400 --> 00:19:04.700
worth of our time invested in you.

405
00:19:05.300 --> 00:19:06.500
And just so you guys know,

406
00:19:06.500 --> 00:19:09.100
this week, I actually take off of my own law firm

407
00:19:09.500 --> 00:19:11.000
to train you guys.

408
00:19:11.000 --> 00:19:13.700
So, and we're going to start training in about two minutes.

409
00:19:15.400 --> 00:19:18.000
And so, I'm invested in this for you guys.

410
00:19:18.000 --> 00:19:19.900
I want to see you guys be successful.

411
00:19:20.200 --> 00:19:22.700
So, this package is being provided for you.

412
00:19:22.700 --> 00:19:24.900
It's going to be available all week long.

413
00:19:25.100 --> 00:19:27.100
On Thursday, we can, I mean, on Friday,

414
00:19:27.100 --> 00:19:28.400
we'll talk about it a little more.

415
00:19:28.400 --> 00:19:30.100
Friday at midnight, it's gone.

416
00:19:30.500 --> 00:19:32.200
There are only 20 slots.

417
00:19:32.300 --> 00:19:35.800
We can't do more than 20 slots because, unfortunately,

418
00:19:35.800 --> 00:19:37.800
well, fortunately is less unfortunately,

419
00:19:37.800 --> 00:19:40.200
it takes time to bring people into the network,

420
00:19:40.200 --> 00:19:41.700
get other people to know them,

421
00:19:42.700 --> 00:19:45.000
have them mention who they are, what they need.

422
00:19:45.200 --> 00:19:46.900
It's just, it's a big process.

423
00:19:47.000 --> 00:19:49.300
So, we take 20 people per challenge

424
00:19:49.300 --> 00:19:51.100
and we don't take more than 20 people.

425
00:19:52.000 --> 00:19:54.400
And I'm not sure when, I think the next challenge

426
00:19:54.400 --> 00:19:56.600
we might be running is about three months from now.

427
00:19:56.600 --> 00:19:57.700
So, we'll see.

428
00:19:58.000 --> 00:19:59.900
So, that's $59.95.

429
00:20:00.000 --> 00:20:04.520
The offers there, the door opens now.

430
00:20:04.520 --> 00:20:07.600
It's open until Friday at midnight.

431
00:20:07.600 --> 00:20:09.920
I now don't have to talk about this anymore.

432
00:20:09.920 --> 00:20:12.160
Now, I can just pay attention to you.

433
00:20:12.160 --> 00:20:14.680
You don't have to wonder what's the offer.

434
00:20:14.680 --> 00:20:16.320
You already know.

435
00:20:16.320 --> 00:20:19.480
There's no mystery, there's no games, nothing.

436
00:20:19.480 --> 00:20:21.000
It's all on the table.

437
00:20:21.000 --> 00:20:24.120
You know about it. Now, I just spend my time with you.

438
00:20:24.120 --> 00:20:26.440
Which is what I honestly want to do.

439
00:20:26.440 --> 00:20:29.040
I just want to help you guys become successful.

440
00:20:29.080 --> 00:20:31.200
That's intentionally why I did this.

441
00:20:31.200 --> 00:20:34.000
Even though people said, even my mentor said,

442
00:20:34.000 --> 00:20:34.840
you're doing what?

443
00:20:34.840 --> 00:20:36.000
I was like, yeah.

444
00:20:36.000 --> 00:20:37.160
I'm going to tell them on day one.

445
00:20:37.160 --> 00:20:39.560
Because now I can just focus on helping them.

446
00:20:39.560 --> 00:20:42.120
I don't have to worry about when's the offer going to drop.

447
00:20:42.120 --> 00:20:44.320
You already know what the offer is, all right?

448
00:20:44.320 --> 00:20:46.080
And you're going to get an email on it.

449
00:20:46.080 --> 00:20:48.000
Again, you can ask your questions.

450
00:20:48.000 --> 00:20:49.520
I'm here to help you guys out.

451
00:20:49.520 --> 00:20:51.560
I want to see you guys do well.

452
00:20:51.560 --> 00:20:53.120
That's why this is available.

453
00:20:53.120 --> 00:20:56.520
And just so you know, literally that it is worth 52,000.

454
00:20:57.520 --> 00:20:59.120
And so let's jump in.

455
00:20:59.120 --> 00:21:00.800
Let's start jumping in now.

456
00:21:00.800 --> 00:21:02.680
I'm not going to take questions on this right now.

457
00:21:02.680 --> 00:21:04.320
I mean, oh, that's right.

458
00:21:05.160 --> 00:21:06.240
I forgot.

459
00:21:06.240 --> 00:21:07.240
I totally forgot.

460
00:21:07.240 --> 00:21:08.080
All right.

461
00:21:08.080 --> 00:21:10.160
There are two extra bonuses we throw in.

462
00:21:10.160 --> 00:21:11.520
Go ahead.

463
00:21:11.520 --> 00:21:14.920
Number one, bonus number one.

464
00:21:16.200 --> 00:21:17.040
Oh, that's right.

465
00:21:17.040 --> 00:21:19.960
You get to go into any Protector Idea Challenge for free.

466
00:21:21.040 --> 00:21:23.160
That's a pretty big deal, guys.

467
00:21:23.160 --> 00:21:25.320
The reason why that's important,

468
00:21:25.320 --> 00:21:26.520
you'll see Todd's here.

469
00:21:26.520 --> 00:21:27.840
Todd is actually a member.

470
00:21:27.840 --> 00:21:28.920
Eric is here.

471
00:21:28.920 --> 00:21:30.480
Eric is actually a member.

472
00:21:31.320 --> 00:21:33.560
They just come here for refreshers.

473
00:21:33.560 --> 00:21:35.840
So, you know, you're kind of wondering,

474
00:21:35.840 --> 00:21:39.480
geez, I'm not really sure about this issue,

475
00:21:39.480 --> 00:21:41.240
like common law trademark rights,

476
00:21:41.240 --> 00:21:44.280
and what does it mean to have rights in interstate commerce

477
00:21:44.280 --> 00:21:45.840
where I didn't file a trademark yet?

478
00:21:45.840 --> 00:21:46.920
Come back in.

479
00:21:46.920 --> 00:21:48.200
Cost you nothing.

480
00:21:48.200 --> 00:21:50.480
It's already included, all right?

481
00:21:50.480 --> 00:21:52.160
And then one more slide.

482
00:21:52.160 --> 00:21:54.520
I believe it's the affiliate slide, right?

483
00:21:55.720 --> 00:21:56.560
Oh, it's not?

484
00:21:56.560 --> 00:21:57.480
Oh, I already mentioned it.

485
00:21:57.480 --> 00:21:58.480
Okay.

486
00:21:58.480 --> 00:22:00.280
You just add bonuses and bonuses.

487
00:22:00.280 --> 00:22:01.120
I know.

488
00:22:01.120 --> 00:22:02.120
I got to stop doing all these bonuses.

489
00:22:02.120 --> 00:22:04.320
I just throw them in because what happens

490
00:22:04.320 --> 00:22:06.440
is somebody ends up in a scenario and I'm like,

491
00:22:06.440 --> 00:22:07.440
you know, this would help them.

492
00:22:07.440 --> 00:22:08.440
Throw that in.

493
00:22:08.440 --> 00:22:11.400
So, you're going to get access to my attorneys

494
00:22:11.400 --> 00:22:12.240
around the world.

495
00:22:12.240 --> 00:22:14.280
If some of you are doing international business,

496
00:22:14.280 --> 00:22:16.480
I have lawyers in every country in the world.

497
00:22:16.480 --> 00:22:18.320
I guarantee you there's not one country

498
00:22:18.320 --> 00:22:19.160
you're doing business in

499
00:22:19.160 --> 00:22:21.480
that I don't have a lawyer who's a friend.

500
00:22:21.480 --> 00:22:24.000
I've done work with people everywhere

501
00:22:24.000 --> 00:22:28.840
from Venezuela to Ghana to like Canada,

502
00:22:28.840 --> 00:22:31.200
Germany, Switzerland, whatever you want,

503
00:22:31.200 --> 00:22:32.440
I've got a lawyer.

504
00:22:32.440 --> 00:22:33.280
All right?

505
00:22:33.280 --> 00:22:35.880
So, I'm sure I can get you help.

506
00:22:35.880 --> 00:22:38.720
And then finally, the affiliate program.

507
00:22:38.720 --> 00:22:40.760
If you refer people in

508
00:22:40.760 --> 00:22:43.120
when you're a member of the protection portal,

509
00:22:44.080 --> 00:22:45.840
if you refer people in,

510
00:22:45.840 --> 00:22:48.160
you actually receive a percentage

511
00:22:48.160 --> 00:22:50.040
of everyone who comes in the door.

512
00:22:50.040 --> 00:22:50.880
All right?

513
00:22:50.880 --> 00:22:53.040
So, that actually helps to pay for your own membership.

514
00:22:53.040 --> 00:22:55.280
So, it can essentially cost you nothing.

515
00:22:55.280 --> 00:22:56.120
All right.

516
00:22:56.120 --> 00:22:57.160
I want to dig into the legal work now.

517
00:22:57.160 --> 00:22:59.080
So, that's enough of that.

518
00:22:59.080 --> 00:23:00.320
There's no more bonuses, right?

519
00:23:00.320 --> 00:23:01.880
So, that's the total value.

520
00:23:01.880 --> 00:23:02.720
Good.

521
00:23:02.720 --> 00:23:03.680
Let's start doing some legal work.

522
00:23:03.680 --> 00:23:04.760
All right.

523
00:23:04.760 --> 00:23:07.120
So, now, let me start digging in.

524
00:23:07.120 --> 00:23:08.800
I'm going to start out with trademarks.

525
00:23:08.800 --> 00:23:11.200
Why am I starting with trademarks?

526
00:23:11.200 --> 00:23:13.080
I find a lot of the people,

527
00:23:16.000 --> 00:23:19.120
a lot of people know what trademarks are, quite frankly.

528
00:23:19.120 --> 00:23:20.040
They have an idea.

529
00:23:20.040 --> 00:23:21.400
They know what a logo is.

530
00:23:21.400 --> 00:23:24.440
They know what a name is,

531
00:23:24.440 --> 00:23:28.200
but they're just not sure, really, how do you use them?

532
00:23:28.200 --> 00:23:29.200
How do they work?

533
00:23:30.120 --> 00:23:32.200
I created a,

534
00:23:34.240 --> 00:23:36.520
I guess I would call it a cheat sheet.

535
00:23:36.520 --> 00:23:39.520
Ray, can you show that cheat sheet,

536
00:23:39.520 --> 00:23:41.560
the protecting ideas cheat sheet?

537
00:23:42.760 --> 00:23:43.680
Or I can show it.

538
00:23:43.680 --> 00:23:44.640
I can show it real quick.

539
00:23:44.640 --> 00:23:45.720
It's fine.

540
00:23:45.720 --> 00:23:47.960
Here, I'll share it with everybody.

541
00:23:47.960 --> 00:23:50.000
So, this is a cheat sheet that I created

542
00:23:50.000 --> 00:23:51.920
that all of you are going to receive.

543
00:23:53.360 --> 00:23:54.200
All right.

544
00:23:54.200 --> 00:23:56.880
All of you are getting this, okay?

545
00:23:57.880 --> 00:24:00.080
What I've done is I've laid out

546
00:24:00.080 --> 00:24:03.040
every area of a creative work.

547
00:24:04.240 --> 00:24:09.240
So, if you've got, let's say you're doing books, right?

548
00:24:09.680 --> 00:24:11.880
If you're creating some kind of book,

549
00:24:11.880 --> 00:24:13.360
then you'll see the word book there.

550
00:24:13.360 --> 00:24:15.280
If you look straight up where the line is,

551
00:24:15.280 --> 00:24:18.440
it tells you it falls into rights under copyright law.

552
00:24:18.480 --> 00:24:20.880
If you've got a logo, you look up the word logo,

553
00:24:20.880 --> 00:24:24.200
you look straight up, it falls under trademark law, okay?

554
00:24:24.200 --> 00:24:26.960
Everybody here is going to get a copy of this.

555
00:24:26.960 --> 00:24:29.280
Now, this is my cheat sheet.

556
00:24:29.280 --> 00:24:32.640
So, you do not have a right to share this with your groups.

557
00:24:32.640 --> 00:24:34.480
If you want to share this with other people,

558
00:24:34.480 --> 00:24:35.520
you can reach out to me,

559
00:24:35.520 --> 00:24:37.440
and we could talk about like a licensing thing

560
00:24:37.440 --> 00:24:38.600
or something like that.

561
00:24:38.600 --> 00:24:40.840
But this is mine under copyright law.

562
00:24:40.840 --> 00:24:42.120
And as a general rule,

563
00:24:42.120 --> 00:24:45.200
it's a bad idea to commit copyright infringement

564
00:24:45.200 --> 00:24:47.920
or IP infringement on an IP litigator.

565
00:24:48.360 --> 00:24:49.200
It's a bad idea.

566
00:24:49.200 --> 00:24:50.040
It doesn't really work well.

567
00:24:50.040 --> 00:24:52.120
I wouldn't advise it, but hey,

568
00:24:52.120 --> 00:24:53.360
maybe you want to take a chance.

569
00:24:53.360 --> 00:24:55.440
I personally wouldn't, so.

570
00:24:55.440 --> 00:24:58.760
All right, so with that,

571
00:24:58.760 --> 00:25:00.360
let me talk a little bit about.

572
00:25:00.000 --> 00:25:03.000
Trademark law, you're all gonna get that form.

573
00:25:04.260 --> 00:25:06.140
I'm gonna drop it in the Facebook group.

574
00:25:06.140 --> 00:25:07.760
If you're not in the Facebook group,

575
00:25:07.760 --> 00:25:10.100
I would suggest you get in the Facebook group

576
00:25:11.280 --> 00:25:13.780
because I'll be dropping some extra stuff

577
00:25:13.780 --> 00:25:16.900
for you in that group, okay?

578
00:25:16.900 --> 00:25:17.740
Now-

579
00:25:17.740 --> 00:25:18.780
It's in the chat now too.

580
00:25:18.780 --> 00:25:19.620
You did?

581
00:25:19.620 --> 00:25:20.460
Okay, good, thank you.

582
00:25:20.460 --> 00:25:23.660
So I'll be dropping some extra stuff

583
00:25:23.660 --> 00:25:24.700
in that Facebook group.

584
00:25:24.700 --> 00:25:26.860
Like I'll probably drop some stuff

585
00:25:26.860 --> 00:25:31.060
about different trademark searches that I know are good,

586
00:25:31.060 --> 00:25:34.120
links for like classifications for trademarks

587
00:25:34.120 --> 00:25:34.960
and other things.

588
00:25:34.960 --> 00:25:36.980
You'll see over the next five days,

589
00:25:36.980 --> 00:25:39.100
I'll mention different things

590
00:25:39.100 --> 00:25:40.980
that I think are gonna be beneficial to you

591
00:25:40.980 --> 00:25:43.260
and I'll drop the links in that Facebook group.

592
00:25:43.260 --> 00:25:45.080
So be sure you jump in there.

593
00:25:47.220 --> 00:25:48.060
All right.

594
00:25:48.940 --> 00:25:51.060
Let's jump into trademarks.

595
00:25:52.040 --> 00:25:54.020
Now, trademarks are,

596
00:25:54.060 --> 00:25:57.580
they're called an identification of a source of goods.

597
00:25:57.580 --> 00:26:01.220
Even if you don't know what the source of goods is,

598
00:26:01.220 --> 00:26:02.260
what do I mean by that?

599
00:26:02.260 --> 00:26:06.460
So as an example, let me see if I can,

600
00:26:06.460 --> 00:26:08.160
somebody knows the answer to this.

601
00:26:09.840 --> 00:26:12.040
Has anybody heard of DayQuil?

602
00:26:13.620 --> 00:26:14.460
Yeah.

603
00:26:14.460 --> 00:26:16.760
Does anybody know who created DayQuil?

604
00:26:18.420 --> 00:26:19.540
Nobody, yeah.

605
00:26:19.540 --> 00:26:21.900
And I see some people typing it right now to figure out.

606
00:26:21.900 --> 00:26:23.220
Anders, you can't answer.

607
00:26:23.220 --> 00:26:24.460
You've been through this before.

608
00:26:24.460 --> 00:26:26.220
No fair, that's cheating.

609
00:26:26.220 --> 00:26:27.180
So no.

610
00:26:27.180 --> 00:26:31.480
So DayQuil is actually created by the company called Vicks.

611
00:26:31.480 --> 00:26:33.800
Now, does anybody here care?

612
00:26:34.760 --> 00:26:35.920
I don't care.

613
00:26:35.920 --> 00:26:37.140
It's like, I really don't care.

614
00:26:37.140 --> 00:26:40.220
All I know is if I have a cold, if I'm not feeling well

615
00:26:40.220 --> 00:26:44.700
and I wanna focus during the day, then I look for DayQuil.

616
00:26:44.700 --> 00:26:45.620
That's really it.

617
00:26:45.620 --> 00:26:47.820
I mean, I really don't care

618
00:26:47.820 --> 00:26:49.860
if it was made by Johnson & Johnson

619
00:26:49.860 --> 00:26:51.620
or if it was made by some other company.

620
00:26:51.620 --> 00:26:53.360
It doesn't really matter to me.

621
00:26:53.360 --> 00:26:56.700
What's important to me is that I know the price point,

622
00:26:56.700 --> 00:26:57.860
I know where I can get it,

623
00:26:57.860 --> 00:27:00.020
and I know the quality of the product.

624
00:27:00.020 --> 00:27:02.020
That's what's really important to me, right?

625
00:27:02.020 --> 00:27:03.220
Well, that's what trademarks do.

626
00:27:03.220 --> 00:27:07.780
They help you identify some kind of source of goods,

627
00:27:07.780 --> 00:27:10.140
even if you don't know who the source of goods is.

628
00:27:10.140 --> 00:27:12.380
All right, so if I told, let's say Michelle,

629
00:27:12.380 --> 00:27:15.820
I went to Michelle Ducat and I said, hey, Michelle,

630
00:27:15.820 --> 00:27:20.460
so I think what I'm gonna do is I'm gonna send you

631
00:27:20.580 --> 00:27:23.900
a brand new pair of sneakers, okay?

632
00:27:23.900 --> 00:27:25.220
Brand new pair of sneakers, all right?

633
00:27:25.220 --> 00:27:30.220
Now, those sneakers, I'm gonna pick up at the dollar store.

634
00:27:32.260 --> 00:27:33.500
All right, now look at her face.

635
00:27:33.500 --> 00:27:35.060
Did everybody see her face?

636
00:27:35.060 --> 00:27:37.200
All I did was say the dollar store,

637
00:27:37.200 --> 00:27:39.980
and do you see how her face was just like, what?

638
00:27:39.980 --> 00:27:41.700
Like, are you serious?

639
00:27:41.700 --> 00:27:46.240
Now, that's the power that a name can have, okay?

640
00:27:46.240 --> 00:27:48.460
Now, if I said to her instead,

641
00:27:48.780 --> 00:27:52.960
I'm gonna send you a pair of Jordans, okay?

642
00:27:52.960 --> 00:27:56.380
Now, Jordans, like, I got a pair of Jordans

643
00:27:56.380 --> 00:27:58.700
that are like $1,000, all right?

644
00:27:58.700 --> 00:28:00.780
Like, they're not cheap, okay?

645
00:28:00.780 --> 00:28:04.820
So there's a huge difference just in the name.

646
00:28:04.820 --> 00:28:07.740
So this is why your names are important.

647
00:28:07.740 --> 00:28:10.220
But when you come up with a name for a company

648
00:28:10.220 --> 00:28:13.160
or a product or a service, you've gotta be careful

649
00:28:13.160 --> 00:28:14.940
because what a lot of people do,

650
00:28:14.940 --> 00:28:16.700
how many people here have incorporated,

651
00:28:16.740 --> 00:28:19.220
have created a company just by a raise of hands?

652
00:28:19.220 --> 00:28:20.860
All right, that's a lot of you guys.

653
00:28:20.860 --> 00:28:22.060
That's a lot of you.

654
00:28:22.060 --> 00:28:23.820
So there's a lot of you that are professionals

655
00:28:23.820 --> 00:28:25.180
who know what you're doing.

656
00:28:25.180 --> 00:28:26.420
And how many of you actually went

657
00:28:26.420 --> 00:28:28.440
to the Secretary of State's website

658
00:28:28.440 --> 00:28:31.640
and did a business name search just by a show of hands?

659
00:28:31.640 --> 00:28:32.540
All right, look at that.

660
00:28:32.540 --> 00:28:35.100
That's pretty much everybody who raised their hand

661
00:28:35.100 --> 00:28:37.840
about creating a company.

662
00:28:37.840 --> 00:28:42.780
Now, did you realize that that business name search

663
00:28:42.780 --> 00:28:45.040
that you did is not a trademark search?

664
00:28:46.740 --> 00:28:47.940
Some of you know that.

665
00:28:47.940 --> 00:28:50.060
Some of you are not moving right now.

666
00:28:51.660 --> 00:28:54.140
Let me tell you why this is important, guys.

667
00:28:54.140 --> 00:28:57.740
You can actually do a search on the Secretary of State's site

668
00:28:57.740 --> 00:29:01.120
to look for a business name, see that the name is clear,

669
00:29:01.120 --> 00:29:02.240
start using the name,

670
00:29:02.240 --> 00:29:04.240
and get sued for trademark infringement.

671
00:29:07.020 --> 00:29:08.620
How does that make any sense?

672
00:29:08.620 --> 00:29:11.520
The Secretary of State's website is not intended

673
00:29:11.520 --> 00:29:14.080
to be a trademark search site, all right?

674
00:29:14.080 --> 00:29:16.880
The United States Patent and Trademark Office website

675
00:29:16.880 --> 00:29:18.280
is a place that you can do searching.

676
00:29:18.280 --> 00:29:22.800
If you go to USPTO.gov,

677
00:29:22.800 --> 00:29:24.880
you can do trademark searches for free there.

678
00:29:24.880 --> 00:29:27.960
And we're gonna do some searching tomorrow together.

679
00:29:27.960 --> 00:29:30.840
I'm gonna walk you through doing some basic searches.

680
00:29:30.840 --> 00:29:34.400
I'll take maybe two of you and ask you to give me a name

681
00:29:34.400 --> 00:29:36.600
that hopefully is not the name of your business

682
00:29:36.600 --> 00:29:38.320
or your product, because other people will find out

683
00:29:38.320 --> 00:29:39.640
about it.

684
00:29:39.640 --> 00:29:41.920
So you don't wanna just tell everybody what it is,

685
00:29:41.920 --> 00:29:45.280
but we'll do some test searches together

686
00:29:45.280 --> 00:29:47.960
so you understand how to do searches, okay?

687
00:29:47.960 --> 00:29:51.680
So number one, just because you did that search

688
00:29:51.680 --> 00:29:53.000
on the Secretary of State's site

689
00:29:53.000 --> 00:29:54.960
does not mean your name's clear.

690
00:29:54.960 --> 00:29:57.640
So please make sure you do a trademark search.

691
00:29:57.640 --> 00:29:59.760
A number of the people who have come to me

692
00:30:00.000 --> 00:30:03.780
for getting them out of a lawsuit,

693
00:30:03.780 --> 00:30:05.840
they ran into a situation where they

694
00:30:05.840 --> 00:30:07.600
hired a corporate law attorney.

695
00:30:07.600 --> 00:30:09.760
Corporate law attorney did a search.

696
00:30:09.760 --> 00:30:11.520
They told them the name was clear.

697
00:30:11.520 --> 00:30:14.080
They used the name and then they got sued.

698
00:30:14.080 --> 00:30:16.560
Then they went back to the corporate law attorney

699
00:30:16.560 --> 00:30:18.020
and the corporate law attorney said,

700
00:30:18.020 --> 00:30:19.460
well, yeah, the name was clear.

701
00:30:19.460 --> 00:30:21.240
I did a corporate name search.

702
00:30:21.240 --> 00:30:23.880
It's not a trademark search, so please be careful.

703
00:30:23.880 --> 00:30:27.160
I don't want anybody getting in trouble in that area.

704
00:30:27.960 --> 00:30:31.080
So now there are a number of different things

705
00:30:31.080 --> 00:30:34.800
that are protectable that are trademarks.

706
00:30:34.800 --> 00:30:37.760
You can protect names.

707
00:30:37.760 --> 00:30:41.400
Let's say, as an example, a wordmark like the name Nike.

708
00:30:41.400 --> 00:30:42.880
That's protectable.

709
00:30:42.880 --> 00:30:46.080
You can protect what are called logos.

710
00:30:46.080 --> 00:30:49.480
Logos, an example, is the Nike swoosh.

711
00:30:49.480 --> 00:30:51.240
That's protectable.

712
00:30:51.240 --> 00:30:54.400
Or you could also protect what's called a slogan,

713
00:30:54.440 --> 00:30:56.120
like just do it.

714
00:30:56.120 --> 00:30:58.280
There's multiple words put together.

715
00:30:58.280 --> 00:30:59.520
That's called a slogan.

716
00:30:59.520 --> 00:31:00.560
That's protectable.

717
00:31:00.560 --> 00:31:02.440
But there's other things that are protectable

718
00:31:02.440 --> 00:31:03.320
under trademark law.

719
00:31:03.320 --> 00:31:07.560
You can protect the smell, like cologne, perfumes.

720
00:31:07.560 --> 00:31:08.680
Those are protectable.

721
00:31:08.680 --> 00:31:12.040
The smell is actually protectable under trademark law.

722
00:31:12.040 --> 00:31:17.000
Another thing that's protectable under trademark law is colors.

723
00:31:17.000 --> 00:31:19.000
I'm one of the few in the world who's actually

724
00:31:19.000 --> 00:31:21.800
obtained a trademark to a color.

725
00:31:21.800 --> 00:31:26.480
I obtained the color blue for my client, D&M Holding Company.

726
00:31:26.480 --> 00:31:32.280
So Denon actually owns the color blue for their audio receivers.

727
00:31:32.280 --> 00:31:35.080
And so we obtained a trademark for them for that.

728
00:31:35.080 --> 00:31:39.400
So you can obtain also trademarks for sounds.

729
00:31:39.400 --> 00:31:42.000
Certain designs are protectable under trademarks.

730
00:31:42.000 --> 00:31:43.960
There's a number of things that are protectable.

731
00:31:43.960 --> 00:31:47.480
Most of you are going to probably care about names.

732
00:31:47.480 --> 00:31:49.120
Something to remember.

733
00:31:49.120 --> 00:31:53.000
How many people here are authors writing books?

734
00:31:53.000 --> 00:31:55.760
OK, a few of you, a few of you.

735
00:31:55.760 --> 00:31:58.000
Something to remember.

736
00:31:58.000 --> 00:32:03.080
The name of the book is not protectable under trademark law

737
00:32:03.080 --> 00:32:10.840
unless, unless it's a series, OK?

738
00:32:10.840 --> 00:32:15.680
So think of like the Harry Potter series.

739
00:32:15.680 --> 00:32:18.960
That's protectable under trademark law, that name,

740
00:32:18.960 --> 00:32:20.920
because it's a series of books.

741
00:32:20.920 --> 00:32:26.040
If you have one book, not protectable under trademark law.

742
00:32:26.040 --> 00:32:29.080
OK, that name is not protectable under trademark law, OK?

743
00:32:29.080 --> 00:32:30.600
Just want to make sure that's clear,

744
00:32:30.600 --> 00:32:32.040
because a lot of people are trying

745
00:32:32.040 --> 00:32:34.000
to protect the names of their books.

746
00:32:34.000 --> 00:32:40.200
There's got to be more than one book in the series, OK?

747
00:32:40.200 --> 00:32:42.480
All right, now there's certain rights

748
00:32:42.480 --> 00:32:45.040
that you have under trademark law,

749
00:32:45.040 --> 00:32:49.000
whether you file with the government or not.

750
00:32:49.000 --> 00:32:52.280
This is really important to understand.

751
00:32:52.280 --> 00:32:55.360
If you file for a trademark application

752
00:32:55.360 --> 00:32:56.640
with the government, you can file

753
00:32:56.640 --> 00:32:58.760
with the United States Patent and Trademark Office,

754
00:32:58.760 --> 00:33:02.800
and you can file for a federal trademark application, OK?

755
00:33:02.800 --> 00:33:05.360
And that will get examined.

756
00:33:05.360 --> 00:33:08.560
After it gets examined, if it gets allowed,

757
00:33:08.560 --> 00:33:11.800
you'll get a registration number, all right?

758
00:33:11.800 --> 00:33:14.040
And once you get that registration number,

759
00:33:14.040 --> 00:33:16.000
then you can go out there and tell people, hey,

760
00:33:16.000 --> 00:33:18.760
this is a federally registered trademark.

761
00:33:18.760 --> 00:33:23.320
Now, some of you have been using a name for some time,

762
00:33:23.320 --> 00:33:27.160
but you never actually filed a trademark application.

763
00:33:27.160 --> 00:33:30.680
So what actually happens if somebody else comes along,

764
00:33:30.680 --> 00:33:34.120
gets a federally registered trademark with a name

765
00:33:34.120 --> 00:33:39.200
that you've been using for, let's say, the last 10 years?

766
00:33:39.200 --> 00:33:41.000
Like, what do you do?

767
00:33:41.040 --> 00:33:45.760
Does that mean you need to stop using the name or not?

768
00:33:45.760 --> 00:33:48.360
Well, actually, there's this thing called,

769
00:33:48.360 --> 00:33:52.280
and I want everybody to type this in the chat, common law.

770
00:33:52.280 --> 00:33:53.720
Just write common law,

771
00:33:53.720 --> 00:33:55.960
because I need you to remember this term.

772
00:33:55.960 --> 00:33:57.400
Common law trademark rights.

773
00:33:57.400 --> 00:33:59.720
Just write common law in the chat.

774
00:33:59.720 --> 00:34:01.960
This is really important to remember, guys.

775
00:34:02.920 --> 00:34:04.800
There is a specific individual,

776
00:34:04.800 --> 00:34:06.520
actually, I've had multiple people

777
00:34:07.440 --> 00:34:09.679
that have run into this problem.

778
00:34:09.679 --> 00:34:11.840
They received cease and desist letters

779
00:34:11.840 --> 00:34:14.239
to stop using the name of their company

780
00:34:14.239 --> 00:34:17.360
or the name of their product or the name of their service.

781
00:34:17.360 --> 00:34:18.400
And then they found out

782
00:34:18.400 --> 00:34:21.520
that they actually had preemptive legal rights,

783
00:34:21.520 --> 00:34:22.880
and they never had to stop.

784
00:34:25.440 --> 00:34:28.760
In fact, the party who had the federal registration,

785
00:34:28.760 --> 00:34:30.800
they could have sued them

786
00:34:30.800 --> 00:34:34.480
for trademark infringement of their legal rights.

787
00:34:34.480 --> 00:34:35.880
I'm gonna explain to you why.

788
00:34:35.880 --> 00:34:38.960
It's called common law rights, okay?

789
00:34:38.960 --> 00:34:40.800
This is the way it works.

790
00:34:40.800 --> 00:34:42.920
Under common law rights,

791
00:34:42.920 --> 00:34:45.440
you get legal right to your trademark

792
00:34:46.719 --> 00:34:50.199
in the specific geographical region

793
00:34:50.199 --> 00:34:52.560
where you're already using the trademark

794
00:34:52.560 --> 00:34:54.280
in what's called interstate commerce.

795
00:34:54.280 --> 00:34:56.199
Like, what the world does that mean?

796
00:34:56.199 --> 00:34:58.480
Okay, let me break it down for you, okay?

797
00:34:58.480 --> 00:35:00.200
So let's say you are in.

798
00:35:00.000 --> 00:35:04.600
Destin, Florida. And you're selling product right in Destin,

799
00:35:04.600 --> 00:35:07.200
Florida. I know Destin, Florida, because I used to play a ton of

800
00:35:07.200 --> 00:35:10.920
beach volleyball. And I love Destin, like I would just hang

801
00:35:10.920 --> 00:35:15.000
out there for weeks on end and, and just play and man, I just

802
00:35:15.000 --> 00:35:19.080
had some good memories. This is good. Alright, so here's the

803
00:35:19.080 --> 00:35:23.640
issue, though. If you're selling product in Destin, Florida, and

804
00:35:23.640 --> 00:35:25.880
somebody else gets a federal registration, let's say you're

805
00:35:25.880 --> 00:35:30.040
selling sneakers, and somebody gets a federal registration for

806
00:35:30.040 --> 00:35:34.520
the exact same name. And they come at you and they say, hey,

807
00:35:34.560 --> 00:35:37.520
that's our federal registration, or they sue you in federal

808
00:35:37.520 --> 00:35:42.280
district court. And you've been using that trademark in

809
00:35:42.280 --> 00:35:46.480
interstate commerce in Destin, Florida. All right, now this is

810
00:35:46.480 --> 00:35:50.360
my first time doing this. This is not legal advice. Okay, some

811
00:35:50.360 --> 00:35:54.480
of you are wondering why I'm doing this. So we've got a

812
00:35:54.480 --> 00:35:58.480
tradition. The tradition is that every time I say this is

813
00:35:58.480 --> 00:36:02.560
not legal advice, we drink. All right. I drink water. I don't

814
00:36:02.560 --> 00:36:06.200
know what other people drink, but I drink water. Okay. It's

815
00:36:06.200 --> 00:36:09.960
turned into a like a drinking game. But the general idea is

816
00:36:09.960 --> 00:36:12.800
whenever I say there's not legal advice, you'll see me drinking,

817
00:36:12.800 --> 00:36:15.160
you'll see a bunch of other people drinking. And that's what

818
00:36:15.160 --> 00:36:18.960
it is. Alright, so here's the thing is that if you've been

819
00:36:18.960 --> 00:36:21.880
using it prior to somebody else getting a federal registration,

820
00:36:22.080 --> 00:36:25.200
they cannot stop you from continuing to use this. This

821
00:36:25.200 --> 00:36:29.720
happened to McDonald's. There was a mom and pop burger company

822
00:36:29.760 --> 00:36:33.480
ages ago, McDonald's got a federal registration, their

823
00:36:33.480 --> 00:36:37.480
place was called McDonald's, not McDowell's like coming to

824
00:36:37.480 --> 00:36:41.400
America, but McDonald's like the I was actually called McDonald's.

825
00:36:41.840 --> 00:36:45.800
And McDonald's sent them a cease and desist letter. And they

826
00:36:45.800 --> 00:36:48.880
responded and said, Hey, we've been using this for years before

827
00:36:48.880 --> 00:36:52.520
you guys did, you can't stop us. And they were right,

828
00:36:52.800 --> 00:36:56.400
McDonald's back off. And they were able to continue using the

829
00:36:56.400 --> 00:37:00.880
name McDonald's for years afterwards. Okay, I don't think

830
00:37:00.880 --> 00:37:04.480
they still exist anymore. But in any case, they could continue

831
00:37:04.480 --> 00:37:09.640
using it. Now. If you use the name in a specific geographical

832
00:37:09.640 --> 00:37:14.000
region, let's say Anthony uses it in Destin, Florida, right?

833
00:37:14.360 --> 00:37:16.800
Actually, I think I'm going to switch this up a little bit. I'm

834
00:37:16.800 --> 00:37:20.720
going to say that Michelle is using in Destin, Florida,

835
00:37:20.720 --> 00:37:22.760
because I think she knows Destin, Florida for some reason.

836
00:37:22.960 --> 00:37:25.720
Alright, so I'm gonna say she's in Destin, Florida, and Anthony

837
00:37:25.720 --> 00:37:30.400
uses it. And let's say, Boston, Massachusetts. All right. So

838
00:37:30.400 --> 00:37:34.000
there's two different places. That's not a problem. Like

839
00:37:34.000 --> 00:37:37.480
Michelle can continue doing what she's doing. Anthony continue

840
00:37:37.480 --> 00:37:40.360
doing what he's doing. No problem. There's no fight, no

841
00:37:40.360 --> 00:37:43.920
legal issues, no battle, right? Now, let's say Anthony decides

842
00:37:43.920 --> 00:37:46.720
to go for federal registration, and he gets a federal

843
00:37:46.720 --> 00:37:51.640
registration. And so now, he says, Well, I own all the United

844
00:37:51.640 --> 00:37:54.960
States, and he goes to Michelle, Michelle can say, No, Anthony,

845
00:37:54.960 --> 00:38:00.160
you know, sorry, go back to Boston. You can't stop me. I own

846
00:38:00.160 --> 00:38:03.520
Destin, Florida, I can continue using in Destin, Florida. It's

847
00:38:03.560 --> 00:38:07.920
you can't stop me, right? And she'd be right, she'd be, she'd

848
00:38:07.920 --> 00:38:10.360
be allowed to use it continuously in the geographical

849
00:38:10.360 --> 00:38:14.640
region that she's already been using it. Now, imagine that

850
00:38:15.080 --> 00:38:19.080
Anthony use decides to go into Destin, Florida, and Michelle

851
00:38:19.080 --> 00:38:22.400
has been using in Destin, Florida. He can't, he can't go

852
00:38:22.400 --> 00:38:26.120
in. Right. But now imagine Michelle wants to go to Boston,

853
00:38:26.160 --> 00:38:30.680
she can't go in. Right. So you can own specific geographical

854
00:38:30.680 --> 00:38:34.480
regions, and that there's not a problem, no battle, no issue,

855
00:38:34.520 --> 00:38:39.480
it's all fine. Okay. The problem happens is when one person files

856
00:38:39.480 --> 00:38:41.960
for federal registration, another person files for federal

857
00:38:41.960 --> 00:38:47.760
registration. It's a first to file system. Okay. So if you've

858
00:38:47.760 --> 00:38:52.240
got a name, that you're really thinking, man, this is a great

859
00:38:52.240 --> 00:38:55.280
name, you know, God literally released this name to me like

860
00:38:55.280 --> 00:38:59.720
this is the best name ever. All right. I'm going to tell you

861
00:38:59.720 --> 00:39:02.120
that you may want to look at potentially protecting that

862
00:39:02.120 --> 00:39:06.120
name. Now, some of you may wonder, maybe thinking, but I'm

863
00:39:06.120 --> 00:39:09.440
not using the name. Well, let me introduce a new concept to you

864
00:39:09.440 --> 00:39:12.840
probably the second new concept to you. There's a thing called

865
00:39:12.840 --> 00:39:17.480
an intent to use trademark application, intent to use type

866
00:39:17.480 --> 00:39:20.440
in the chat intent to use, I'm going to join you guys and type

867
00:39:20.440 --> 00:39:23.720
in this. So this is this one's, this one's an important one. So

868
00:39:24.640 --> 00:39:29.320
intent to use intent to use trademark application. All

869
00:39:29.320 --> 00:39:35.440
right. This is a pretty cool thing. I mean, um, there's not a

870
00:39:35.440 --> 00:39:37.960
lot of cool things that the government's giving up, but this

871
00:39:37.960 --> 00:39:43.720
was not bad. So here's, here's how this one works. You've got a

872
00:39:43.720 --> 00:39:49.200
unique name, you're not using it yet. But you know, you're going

873
00:39:49.200 --> 00:39:52.840
to use it, you can file what's called a section one B

874
00:39:52.840 --> 00:39:55.600
trademark application with the United States Patent and

875
00:39:55.600 --> 00:39:58.880
Trademark Office. Okay, it's called an intent to use

876
00:39:58.880 --> 00:39:59.760
application.

877
00:40:00.000 --> 00:40:05.000
when the case gets allowed, all right?

878
00:40:05.120 --> 00:40:07.680
It will not go to registration.

879
00:40:07.680 --> 00:40:10.440
What'll happen is it'll get examined.

880
00:40:10.440 --> 00:40:13.640
Hopefully it'll go through the examination, get allowed,

881
00:40:13.640 --> 00:40:15.020
but it won't be registered.

882
00:40:15.020 --> 00:40:19.600
At that point, you can file a request to extend

883
00:40:19.600 --> 00:40:22.680
up to a total of three years.

884
00:40:22.680 --> 00:40:25.720
Get this guys, up to three years,

885
00:40:25.720 --> 00:40:30.600
you can continue to extend this intent to use application

886
00:40:30.600 --> 00:40:34.320
until you actually start using it in interstate commerce.

887
00:40:34.320 --> 00:40:36.940
That's a pretty darn good deal guys.

888
00:40:36.940 --> 00:40:40.480
So if you get a great name, and let me tell you something,

889
00:40:40.480 --> 00:40:45.480
I've represented, well, I do represent MIT, Harvard.

890
00:40:45.720 --> 00:40:49.800
I represent some big name companies like Denon, Marantz,

891
00:40:49.800 --> 00:40:54.800
Boston Acoustics, Sound United, Stonyfield,

892
00:40:55.560 --> 00:40:59.200
I've represented like a lot of different big companies

893
00:40:59.200 --> 00:41:00.760
that have big names.

894
00:41:00.760 --> 00:41:04.580
Trademarks, unique names are one of the hardest things

895
00:41:04.580 --> 00:41:05.420
to come up with.

896
00:41:06.360 --> 00:41:09.160
It is so difficult to come up with a unique name.

897
00:41:09.160 --> 00:41:12.120
It is probably one of the most difficult things

898
00:41:12.120 --> 00:41:13.560
to come up with, all right?

899
00:41:13.560 --> 00:41:15.720
I'm gonna go into acronyms in a second guys,

900
00:41:15.720 --> 00:41:16.760
just so you know.

901
00:41:16.760 --> 00:41:19.280
I'm seeing some people type like STIG

902
00:41:19.280 --> 00:41:21.120
and other things like that.

903
00:41:21.120 --> 00:41:24.520
But I just wanna kind of let people

904
00:41:24.520 --> 00:41:25.760
understand something here.

905
00:41:25.760 --> 00:41:30.760
All right, so if you have a unique name,

906
00:41:30.880 --> 00:41:32.720
you may wanna file an intent to use application.

907
00:41:32.720 --> 00:41:34.720
Just think about that, okay?

908
00:41:34.720 --> 00:41:35.960
Just so nobody else grabs it.

909
00:41:35.960 --> 00:41:39.600
Now, when you file your trademark application,

910
00:41:39.600 --> 00:41:41.720
you may think, well, as an example,

911
00:41:41.720 --> 00:41:43.180
I have a trademark application

912
00:41:43.180 --> 00:41:46.520
for protect your idea challenge, right?

913
00:41:46.520 --> 00:41:48.300
And that's going through.

914
00:41:48.300 --> 00:41:50.860
What if I filed for PYIC?

915
00:41:53.220 --> 00:41:55.660
That's an acronym, right?

916
00:41:55.660 --> 00:41:57.420
When you file for acronyms,

917
00:41:57.420 --> 00:41:59.800
the trademark office is going to wanna know

918
00:41:59.800 --> 00:42:01.500
what the acronym stands for.

919
00:42:02.840 --> 00:42:04.900
That's what the examiner is gonna come back and say,

920
00:42:04.900 --> 00:42:07.300
what exactly does this acronym stand for?

921
00:42:07.300 --> 00:42:08.940
And at that point, you're gonna have to reveal

922
00:42:08.940 --> 00:42:11.960
to the trademark office what that acronym stands for.

923
00:42:11.960 --> 00:42:16.300
Now, I'm gonna introduce a third new concept to you.

924
00:42:16.780 --> 00:42:19.380
Today and tomorrow are two pretty loaded days

925
00:42:19.380 --> 00:42:21.120
with a lot of information, okay?

926
00:42:24.680 --> 00:42:28.220
You cannot obtain, I'm gonna take this slow.

927
00:42:28.220 --> 00:42:30.300
You cannot obtain a trademark

928
00:42:30.300 --> 00:42:35.160
for something that is called merely descriptive, all right?

929
00:42:36.180 --> 00:42:39.580
Let me, I wanna make sure you understand what this means.

930
00:42:41.040 --> 00:42:44.420
If the words that you are using

931
00:42:44.420 --> 00:42:46.400
or if the trademark itself,

932
00:42:46.400 --> 00:42:49.580
the words of the trademark are required

933
00:42:49.580 --> 00:42:54.340
to understand what the product actually means

934
00:42:54.340 --> 00:42:56.940
or to describe the product itself,

935
00:42:56.940 --> 00:42:58.900
you cannot obtain a trademark for that.

936
00:42:59.980 --> 00:43:01.440
What's an example of this?

937
00:43:03.380 --> 00:43:07.180
Imagine that I am a construction company

938
00:43:07.180 --> 00:43:09.800
and I wanna file a trademark for brown door

939
00:43:11.580 --> 00:43:14.380
and it's supposed to cover brown doors.

940
00:43:15.220 --> 00:43:16.380
You can't get it, it's not allowed.

941
00:43:16.380 --> 00:43:18.140
You cannot obtain that federally,

942
00:43:18.140 --> 00:43:20.180
you can't obtain that as a federal registration.

943
00:43:20.180 --> 00:43:21.020
Why?

944
00:43:21.900 --> 00:43:24.100
You can't get it because it's descriptive

945
00:43:24.100 --> 00:43:25.940
of the goods themselves.

946
00:43:25.940 --> 00:43:29.020
Like how is Joe, how's Joe Chung supposed to go over there

947
00:43:29.020 --> 00:43:31.980
and describe a brown door without saying it's a brown door

948
00:43:31.980 --> 00:43:33.780
and they get sued by Ben

949
00:43:33.780 --> 00:43:36.540
who actually owns the trademark for brown door?

950
00:43:36.540 --> 00:43:37.900
Like, it doesn't make sense.

951
00:43:37.900 --> 00:43:40.300
They're not gonna allow you to remove words

952
00:43:40.300 --> 00:43:42.180
from the English language

953
00:43:42.180 --> 00:43:44.200
that are used for describing something.

954
00:43:45.020 --> 00:43:47.560
So never, never, never, never choose a trademark

955
00:43:47.560 --> 00:43:50.280
that is called merely descriptive.

956
00:43:50.280 --> 00:43:53.720
Never choose descriptive trademarks ever.

957
00:43:53.720 --> 00:43:55.320
If you choose something that's descriptive,

958
00:43:55.320 --> 00:43:58.440
it's gonna get rejected, you're gonna waste your money.

959
00:43:58.440 --> 00:44:01.380
Okay, now tomorrow we're gonna talk about

960
00:44:01.380 --> 00:44:03.240
how do you file a trademark application.

961
00:44:03.240 --> 00:44:06.240
Now, if you're in VIP, we're gonna do one live together,

962
00:44:06.240 --> 00:44:09.240
but tomorrow we'll talk about the parts of it together.

963
00:44:09.240 --> 00:44:13.040
And then in VIP, like I said, we'll do a live filing,

964
00:44:13.040 --> 00:44:14.840
selecting international class.

965
00:44:14.840 --> 00:44:18.880
How do you specify the goods or services?

966
00:44:18.880 --> 00:44:23.560
How do you upload the image of your specimen?

967
00:44:23.560 --> 00:44:26.800
How do you enter in like the corporate formation data,

968
00:44:26.800 --> 00:44:29.320
the name, address, the lawyers, all that stuff.

969
00:44:29.320 --> 00:44:31.640
I'm gonna show you everything, okay?

970
00:44:31.640 --> 00:44:33.680
And none of that's gonna be legal advice,

971
00:44:36.120 --> 00:44:38.080
but I'm gonna do that for you, okay?

972
00:44:38.080 --> 00:44:39.440
I'll break it down for you.

973
00:44:40.440 --> 00:44:43.840
But for now, just understand that you can't file a trademark

974
00:44:43.840 --> 00:44:46.240
for something that's merely descriptive, all right?

975
00:44:46.240 --> 00:44:47.160
Big issue.

976
00:44:47.160 --> 00:44:51.160
Now, another big point in the trademark world is this.

977
00:44:52.920 --> 00:44:55.480
When do you use a TM and when do you use a Circle R?

978
00:44:57.240 --> 00:44:58.800
All right?

979
00:44:58.800 --> 00:45:02.360
You cannot use a Circle R for something that's merely

980
00:45:00.000 --> 00:45:03.080
is a Circle R until you get a federal registration.

981
00:45:02.360 --> 00:45:03.920
descriptive, all right?

982
00:45:03.920 --> 00:45:07.360
You cannot use a Circle R for something that's merely

983
00:45:04.080 --> 00:45:06.040
If you start using a Circle R

984
00:45:06.040 --> 00:45:08.400
before you get a federal registration,

985
00:45:08.400 --> 00:45:09.940
you can actually be sued.

986
00:45:11.600 --> 00:45:13.760
A lot of people don't actually know that.

987
00:45:13.760 --> 00:45:15.880
It's called unfair business practice.

988
00:45:15.880 --> 00:45:18.000
What you're essentially doing is you're telling the world

989
00:45:18.000 --> 00:45:20.360
that you have a federal registration for something

990
00:45:20.360 --> 00:45:22.000
so that other people will stay away

991
00:45:22.000 --> 00:45:24.360
from your area of practice

992
00:45:24.360 --> 00:45:28.920
or not use the same name in your specific industry,

993
00:45:28.960 --> 00:45:31.240
which essentially gives you a competitive edge

994
00:45:31.240 --> 00:45:32.620
over the competition,

995
00:45:33.760 --> 00:45:36.720
but you actually don't have a federal registration.

996
00:45:36.720 --> 00:45:40.240
So you actually don't have a legal right with the government.

997
00:45:40.240 --> 00:45:42.420
You just claim that you do.

998
00:45:42.420 --> 00:45:46.040
So you can actually be sued for unfair business practice.

999
00:45:46.040 --> 00:45:47.800
Some people call it tortious interference

1000
00:45:47.800 --> 00:45:48.680
with business practice.

1001
00:45:48.680 --> 00:45:51.200
Other people call it unfair business practice.

1002
00:45:51.200 --> 00:45:53.360
Just be careful, guys.

1003
00:45:53.360 --> 00:45:55.120
If you're using a Circle R

1004
00:45:55.120 --> 00:45:57.600
and you don't have a federal registration yet,

1005
00:45:57.600 --> 00:45:59.520
get rid of the Circle R.

1006
00:45:59.520 --> 00:46:01.640
Somebody tell me what you can use instead.

1007
00:46:01.640 --> 00:46:03.480
Type in the chat what you can use instead,

1008
00:46:03.480 --> 00:46:04.680
instead of the Circle R.

1009
00:46:06.680 --> 00:46:08.200
Exactly, Joe nailed it.

1010
00:46:08.200 --> 00:46:09.240
Yup, TM.

1011
00:46:10.240 --> 00:46:11.560
You can use the TM.

1012
00:46:11.560 --> 00:46:14.400
Now, when can you start using the TM?

1013
00:46:14.400 --> 00:46:16.520
That's the big question, right?

1014
00:46:16.520 --> 00:46:17.720
Joe's already typing the answer.

1015
00:46:17.720 --> 00:46:20.360
Joe, all right, so I'm gonna hand this over to Joe.

1016
00:46:20.360 --> 00:46:22.480
I'm gonna go get something to eat and come back, all right?

1017
00:46:22.480 --> 00:46:23.760
Cause Joe's got this.

1018
00:46:23.760 --> 00:46:28.760
Yeah, so you can actually start using the TM

1019
00:46:28.840 --> 00:46:30.760
the second that you start using it

1020
00:46:30.760 --> 00:46:32.840
in interstate commerce, right?

1021
00:46:32.840 --> 00:46:37.840
So, or even if you're using it in your state, right?

1022
00:46:38.440 --> 00:46:43.440
So let's say as an example, Ben is using the name,

1023
00:46:43.440 --> 00:46:45.680
I don't know, let's say Korma, right?

1024
00:46:45.680 --> 00:46:47.880
K-O-R-M-A, right?

1025
00:46:47.880 --> 00:46:50.520
He's using that for, let's say,

1026
00:46:50.800 --> 00:46:55.720
a new kind of controller of some sort.

1027
00:46:56.640 --> 00:46:58.280
He doesn't have a federal registration yet.

1028
00:46:58.280 --> 00:47:00.000
He could put the TM on it right there, right?

1029
00:47:00.000 --> 00:47:03.180
Korma, and then write TM right next to it, immediately.

1030
00:47:04.280 --> 00:47:05.120
He doesn't have to wait

1031
00:47:05.120 --> 00:47:07.280
till he gets the federal registration.

1032
00:47:07.280 --> 00:47:09.200
Now, here's the better thing.

1033
00:47:09.200 --> 00:47:10.640
You don't even have to wait

1034
00:47:10.640 --> 00:47:13.000
until you file a trademark application, guys.

1035
00:47:15.240 --> 00:47:19.000
Remember, you have certain legal rights under common law.

1036
00:47:19.000 --> 00:47:20.560
So you can start using a TM

1037
00:47:20.560 --> 00:47:22.840
the second you start using it in interstate commerce,

1038
00:47:22.840 --> 00:47:24.640
you can start using a TM.

1039
00:47:24.640 --> 00:47:26.160
You do not need to wait.

1040
00:47:26.160 --> 00:47:27.520
So stop waiting.

1041
00:47:27.520 --> 00:47:29.640
Why am I telling you to stop waiting?

1042
00:47:29.640 --> 00:47:31.400
The reason why is because you wanna place

1043
00:47:31.400 --> 00:47:33.280
the public on notice.

1044
00:47:33.280 --> 00:47:35.680
The second that you do a trademark search,

1045
00:47:35.680 --> 00:47:37.120
once you've done a trademark search

1046
00:47:37.120 --> 00:47:39.400
and you know that that name is clear,

1047
00:47:39.400 --> 00:47:41.640
slap a TM on it if you're starting to use it

1048
00:47:41.640 --> 00:47:42.800
in interstate commerce.

1049
00:47:43.920 --> 00:47:46.200
And as an example, how many people here sell products

1050
00:47:46.200 --> 00:47:47.800
or provide services online?

1051
00:47:49.120 --> 00:47:50.040
Hope does.

1052
00:47:50.040 --> 00:47:51.640
Wow, that's a lot of people, guys.

1053
00:47:51.640 --> 00:47:52.800
That's a lot of people.

1054
00:47:52.800 --> 00:47:54.040
Okay.

1055
00:47:54.040 --> 00:47:56.900
For all of you people that do online business,

1056
00:47:56.900 --> 00:48:00.240
the second that you start selling things online

1057
00:48:00.240 --> 00:48:02.280
and it crosses state lines,

1058
00:48:02.280 --> 00:48:04.040
that's used in interstate commerce.

1059
00:48:06.300 --> 00:48:07.140
All right?

1060
00:48:07.140 --> 00:48:10.080
Because you have a sale in another state.

1061
00:48:10.080 --> 00:48:12.800
That immediately is used in interstate commerce.

1062
00:48:12.800 --> 00:48:16.720
And for that reason, you could start using a TM immediately.

1063
00:48:16.720 --> 00:48:19.680
Now, the big question is, another question is,

1064
00:48:19.680 --> 00:48:20.880
where does the TM go?

1065
00:48:20.880 --> 00:48:23.280
Like, where does the Circle R go?

1066
00:48:23.280 --> 00:48:24.120
People ask that.

1067
00:48:24.120 --> 00:48:25.920
I seen the funniest things.

1068
00:48:27.200 --> 00:48:29.800
Actually, when Ray and I started working together,

1069
00:48:31.920 --> 00:48:33.160
I'm not going any deeper.

1070
00:48:33.160 --> 00:48:34.320
I'm just saying.

1071
00:48:34.320 --> 00:48:36.640
I would just say, there was a question as to

1072
00:48:36.640 --> 00:48:39.360
where does the TM or the Circle R go?

1073
00:48:39.360 --> 00:48:40.840
And so it's like, is it on the top?

1074
00:48:40.840 --> 00:48:41.700
Is it on the bottom?

1075
00:48:41.700 --> 00:48:42.540
Is it on the left?

1076
00:48:42.540 --> 00:48:43.740
Is it on the right?

1077
00:48:43.740 --> 00:48:47.340
And it can be fun to try to figure out where it goes,

1078
00:48:47.340 --> 00:48:49.060
but I'll tell you guys,

1079
00:48:49.060 --> 00:48:51.880
where I tell people to use it is to use the TM

1080
00:48:51.880 --> 00:48:53.760
on the top right.

1081
00:48:53.760 --> 00:48:55.440
That's where I always use it.

1082
00:48:55.440 --> 00:48:57.180
I use the Circle R in the same places.

1083
00:48:57.180 --> 00:48:59.700
I've seen people use it on the bottom right.

1084
00:49:00.820 --> 00:49:01.980
I've seen it there too.

1085
00:49:01.980 --> 00:49:03.620
Is it wrong?

1086
00:49:03.620 --> 00:49:04.500
Not really.

1087
00:49:04.500 --> 00:49:06.220
I mean, it's not like the federal government's

1088
00:49:06.220 --> 00:49:08.180
gonna come after you and say,

1089
00:49:08.180 --> 00:49:10.880
you put it on the top right instead of the bottom right,

1090
00:49:10.880 --> 00:49:12.940
or you should have had it on the left.

1091
00:49:12.940 --> 00:49:15.020
It's just that it's common practice.

1092
00:49:15.020 --> 00:49:16.620
People use it that way.

1093
00:49:16.620 --> 00:49:21.620
And so I would try to keep things as normal as possible

1094
00:49:23.600 --> 00:49:26.140
because that way you're placing the public on notice.

1095
00:49:26.140 --> 00:49:28.560
Why do you wanna place them on notice?

1096
00:49:28.560 --> 00:49:32.260
I don't want anybody here to ever get sued.

1097
00:49:32.260 --> 00:49:34.060
And I don't want anybody here

1098
00:49:34.060 --> 00:49:36.340
to ever have to sue somebody else.

1099
00:49:37.780 --> 00:49:39.140
Why am I saying that?

1100
00:49:39.140 --> 00:49:42.020
Look, I make 600 bucks an hour

1101
00:49:42.020 --> 00:49:43.660
to take care of people, all right?

1102
00:49:43.660 --> 00:49:45.300
And sometimes it's higher than that,

1103
00:49:45.300 --> 00:49:48.220
depending on the specific litigation, all right?

1104
00:49:48.220 --> 00:49:52.080
So I do well regardless.

1105
00:49:53.300 --> 00:49:56.900
If somebody gets sued and they need help,

1106
00:49:56.900 --> 00:49:59.740
whether they win or lose, lawyers get paid.

1107
00:50:00.000 --> 00:50:03.860
So no matter what, in every situation,

1108
00:50:04.820 --> 00:50:07.960
the lawyer always gets paid, right?

1109
00:50:07.960 --> 00:50:11.480
I would much rather you get paid, quite frankly.

1110
00:50:11.480 --> 00:50:13.680
I'd rather see all of you guys getting paid

1111
00:50:13.680 --> 00:50:15.960
and doing incredibly well.

1112
00:50:15.960 --> 00:50:18.280
I have a lot of friends that are phenomenal lawyers,

1113
00:50:18.280 --> 00:50:20.960
the best, I mean, the best of the best in lawyers.

1114
00:50:20.960 --> 00:50:23.280
I was in Atlanta, Georgia this past weekend,

1115
00:50:23.280 --> 00:50:25.200
visiting with some of my mentors who are attorneys,

1116
00:50:25.200 --> 00:50:28.580
some of the best in the world in different areas.

1117
00:50:28.580 --> 00:50:31.540
And there are some great lawyers out there.

1118
00:50:31.540 --> 00:50:32.820
And they'll tell you the same thing.

1119
00:50:32.820 --> 00:50:34.640
They don't want you to get sued.

1120
00:50:34.640 --> 00:50:36.780
You do not want to go through that trauma.

1121
00:50:36.780 --> 00:50:39.500
You know how difficult it is to not realize?

1122
00:50:39.500 --> 00:50:40.340
You know how much it costs?

1123
00:50:40.340 --> 00:50:43.180
Somebody type in the chat how much you think it costs

1124
00:50:43.180 --> 00:50:47.780
for patent litigation on one patent for one product.

1125
00:50:47.780 --> 00:50:50.380
Just guess, just guess.

1126
00:50:50.380 --> 00:50:55.380
Let's see, 100K, 150K, any other guesses?

1127
00:50:56.380 --> 00:51:00.300
I see 100, 250, getting warmer.

1128
00:51:00.300 --> 00:51:01.460
Michelle's getting warmer.

1129
00:51:01.460 --> 00:51:04.220
Keep going, 500, getting warmer.

1130
00:51:04.220 --> 00:51:07.200
25, ooh, got cold, got cold.

1131
00:51:08.220 --> 00:51:10.940
Yeah, it's somewhere around,

1132
00:51:10.940 --> 00:51:13.500
typically it's somewhere around a million and a half

1133
00:51:13.500 --> 00:51:18.500
to four or five million for one patent, one patent.

1134
00:51:21.820 --> 00:51:24.040
All right, now some of these decisions you're coming out

1135
00:51:24.040 --> 00:51:26.440
with, you can get hundreds of millions of dollars

1136
00:51:26.440 --> 00:51:27.840
in decisions, right?

1137
00:51:27.840 --> 00:51:31.440
So patents are very powerful, but the fact that it matters

1138
00:51:31.440 --> 00:51:33.240
is if you're in a patent litigation matter,

1139
00:51:33.240 --> 00:51:34.960
you're already losing.

1140
00:51:34.960 --> 00:51:37.480
So I'd much rather you place the public on notice

1141
00:51:37.480 --> 00:51:39.920
so they avoid what you're doing

1142
00:51:41.000 --> 00:51:43.680
so that you don't end up in litigation.

1143
00:51:43.680 --> 00:51:46.040
That's what notice is all about.

1144
00:51:46.040 --> 00:51:47.520
That's why you use the TM.

1145
00:51:47.520 --> 00:51:48.800
That's why you use the Circle R.

1146
00:51:48.800 --> 00:51:50.940
You're placing the public on notice

1147
00:51:50.940 --> 00:51:53.320
so they stay away from your territory.

1148
00:51:54.280 --> 00:51:55.240
If they stay away,

1149
00:51:55.240 --> 00:51:57.760
your chances of running into problems is less,

1150
00:51:57.760 --> 00:51:59.120
but here's the better part.

1151
00:52:00.320 --> 00:52:02.420
You also remove competition.

1152
00:52:04.200 --> 00:52:08.080
Look, right now it's a very difficult economy.

1153
00:52:08.080 --> 00:52:10.440
People are having a lot of difficulties trying to figure out

1154
00:52:10.440 --> 00:52:12.960
is the economy, is business gonna go up or down?

1155
00:52:12.960 --> 00:52:13.920
Should I buy property?

1156
00:52:13.920 --> 00:52:15.640
Should I not buy property?

1157
00:52:15.640 --> 00:52:17.360
Should I invest in this company or not?

1158
00:52:17.360 --> 00:52:18.960
Like, what should I do?

1159
00:52:18.960 --> 00:52:22.640
It's a lot better if you're not investing a lot of money

1160
00:52:22.640 --> 00:52:26.340
in litigation, but if you place the public on notice,

1161
00:52:26.340 --> 00:52:27.600
chances are a lot higher

1162
00:52:27.600 --> 00:52:29.580
that they're going to avoid what you're doing.

1163
00:52:29.580 --> 00:52:30.980
And even better,

1164
00:52:32.040 --> 00:52:33.740
chances are that they're not gonna try

1165
00:52:33.740 --> 00:52:36.880
to actually create a product that does the exact same thing

1166
00:52:36.880 --> 00:52:39.000
that's covered by your patent

1167
00:52:39.000 --> 00:52:41.440
or use a name that's covered by your trademark,

1168
00:52:42.680 --> 00:52:46.100
or use a website that's covered by your copyright.

1169
00:52:47.080 --> 00:52:50.360
All right, that's what placing notice is about.

1170
00:52:50.360 --> 00:52:52.000
That's why you put it out there

1171
00:52:52.000 --> 00:52:53.800
because you want to minimize the chances

1172
00:52:53.800 --> 00:52:56.420
of running into problems in this area.

1173
00:52:57.520 --> 00:53:00.360
Ray, you just, did you just send me a message, Ray?

1174
00:53:02.200 --> 00:53:03.320
Is Ray here?

1175
00:53:03.320 --> 00:53:04.160
No, I'm here.

1176
00:53:04.160 --> 00:53:07.080
Sorry, I was checking on our group on Facebook.

1177
00:53:07.080 --> 00:53:09.080
Did you send me a message on something?

1178
00:53:10.000 --> 00:53:11.960
A while back, like five minutes ago.

1179
00:53:11.960 --> 00:53:13.560
Was it a question?

1180
00:53:13.560 --> 00:53:16.360
No, well, there was a question about domains.

1181
00:53:16.360 --> 00:53:17.200
So you did-

1182
00:53:17.200 --> 00:53:18.020
Oh, we're going into that.

1183
00:53:18.020 --> 00:53:19.760
Yeah, we're definitely doing domains, yeah.

1184
00:53:19.760 --> 00:53:21.900
And in fact, I could jump in now on domains,

1185
00:53:22.800 --> 00:53:24.620
but actually, let me cover a little more on trademarks

1186
00:53:24.620 --> 00:53:25.780
before I go into domains,

1187
00:53:25.780 --> 00:53:28.980
because domains can be a little difficult for people.

1188
00:53:28.980 --> 00:53:31.560
So let me start out with,

1189
00:53:33.500 --> 00:53:36.020
we've talked about first to file

1190
00:53:36.020 --> 00:53:38.120
for federal registrations.

1191
00:53:38.120 --> 00:53:40.420
We've talked about when to use TMs,

1192
00:53:40.420 --> 00:53:43.260
when to use Circle Rs, all right?

1193
00:53:43.260 --> 00:53:44.540
We kind of covered that.

1194
00:53:44.540 --> 00:53:46.500
We're gonna go probably another,

1195
00:53:47.900 --> 00:53:50.020
I'd say nine minutes today, maybe 10.

1196
00:53:50.020 --> 00:53:51.500
We'll go another 10 minutes today

1197
00:53:52.060 --> 00:53:53.860
because we had to cover some administrative stuff first.

1198
00:53:53.860 --> 00:53:55.820
So we'll go another 10 minutes.

1199
00:53:55.820 --> 00:53:59.300
If you're not in VIP and you need to get in VIP, do it now.

1200
00:53:59.300 --> 00:54:01.500
Like drop that link for them so they can do it

1201
00:54:01.500 --> 00:54:03.300
so that you can get the login

1202
00:54:03.300 --> 00:54:05.460
because it's a different Zoom login.

1203
00:54:06.340 --> 00:54:07.560
So we're not meeting here.

1204
00:54:07.560 --> 00:54:09.500
We meet in a separate group, all right?

1205
00:54:09.500 --> 00:54:11.940
Because a lot of people try to get into VIP.

1206
00:54:11.940 --> 00:54:14.300
So I want to make sure that it's a different login.

1207
00:54:14.300 --> 00:54:16.860
Otherwise I'll get crossover

1208
00:54:16.860 --> 00:54:19.380
and we don't want to run into that problem.

1209
00:54:19.380 --> 00:54:22.980
One other issue with why you place that notice,

1210
00:54:22.980 --> 00:54:25.020
use the TM or the Circle R,

1211
00:54:25.020 --> 00:54:27.220
is not only does it place people on notice,

1212
00:54:27.220 --> 00:54:31.660
but if you're using a Circle R on your,

1213
00:54:31.660 --> 00:54:34.380
let's say your product with the name,

1214
00:54:34.380 --> 00:54:38.480
then you can argue that if somebody is using that name,

1215
00:54:39.740 --> 00:54:44.460
then they are willfully infringing upon your own trademark.

1216
00:54:45.360 --> 00:54:47.060
That's an argument that you can bring

1217
00:54:47.060 --> 00:54:50.700
because you've marked it properly, right?

1218
00:54:50.700 --> 00:54:52.980
So there's different types of notice.

1219
00:54:52.980 --> 00:54:54.380
You know, you guys don't need to know this,

1220
00:54:54.380 --> 00:54:56.660
but I'm just going to kind of throw this in there for you.

1221
00:54:56.660 --> 00:54:57.700
There's different types of notice.

1222
00:54:57.700 --> 00:55:00.300
There's constructive notice and there's actual notice.

1223
00:55:00.000 --> 00:55:01.280
litigation, all right?

1224
00:55:01.280 --> 00:55:04.360
Constructive notice means you've actually marked

1225
00:55:04.360 --> 00:55:07.960
your products or your services with either

1226
00:55:07.960 --> 00:55:10.220
the patent number or the trademark, okay?

1227
00:55:10.220 --> 00:55:11.720
It's like constructive notice.

1228
00:55:12.880 --> 00:55:14.280
But then there's actual notice.

1229
00:55:14.280 --> 00:55:16.200
That's when you send a letter to somebody saying,

1230
00:55:16.200 --> 00:55:18.360
hey, you're infringing my trademark.

1231
00:55:18.360 --> 00:55:20.640
Hey, you're infringing my patent.

1232
00:55:20.640 --> 00:55:21.560
Here's the patent number.

1233
00:55:21.560 --> 00:55:23.120
Here's the trademark registration number.

1234
00:55:23.120 --> 00:55:26.240
That's called actual notice, all right?

1235
00:55:26.240 --> 00:55:29.200
So if you're marking things

1236
00:55:29.200 --> 00:55:32.020
and somebody is aware of it being protected

1237
00:55:32.020 --> 00:55:33.560
and they still infringe it,

1238
00:55:33.560 --> 00:55:35.880
then you can argue willful infringement.

1239
00:55:35.880 --> 00:55:37.680
The beauty of willful infringement is now

1240
00:55:37.680 --> 00:55:40.720
you can actually try to get attorney's fees.

1241
00:55:40.720 --> 00:55:42.180
Whole other ball game.

1242
00:55:43.040 --> 00:55:45.920
Imagine being in litigation, spending 2.5 million

1243
00:55:45.920 --> 00:55:48.180
and then actually getting that money back

1244
00:55:48.180 --> 00:55:50.360
on top of the decision.

1245
00:55:50.360 --> 00:55:53.080
That's when a company ends up closing, all right?

1246
00:55:53.080 --> 00:55:55.620
So just something for you to keep aware of.

1247
00:55:55.620 --> 00:55:58.580
That's why you want to actually use,

1248
00:55:59.020 --> 00:55:59.860
if you get a registration,

1249
00:55:59.860 --> 00:56:02.900
use your registration numbers properly,

1250
00:56:02.900 --> 00:56:05.180
or at least use that circle R

1251
00:56:05.180 --> 00:56:06.980
on your products and services, okay?

1252
00:56:08.060 --> 00:56:10.420
All right, so let me go into,

1253
00:56:10.420 --> 00:56:11.860
actually, I'll do domain names now.

1254
00:56:11.860 --> 00:56:13.140
Who asked about the domain names?

1255
00:56:13.140 --> 00:56:14.040
Who was it, right?

1256
00:56:15.740 --> 00:56:16.780
Give me one second.

1257
00:56:16.780 --> 00:56:19.380
I will hunt that down to the chat.

1258
00:56:19.380 --> 00:56:20.580
Way up there.

1259
00:56:20.580 --> 00:56:22.740
Or they can just raise their hand.

1260
00:56:22.740 --> 00:56:25.060
Oh, I'm sorry.

1261
00:56:25.060 --> 00:56:26.980
If you asked about domain names, just raise your hand.

1262
00:56:26.980 --> 00:56:29.300
If you want to be able to talk quick.

1263
00:56:30.540 --> 00:56:31.500
Was it you, John?

1264
00:56:34.940 --> 00:56:36.820
John F., can you unmute?

1265
00:56:37.740 --> 00:56:39.260
Oh, it was John F., yes.

1266
00:56:39.260 --> 00:56:40.100
All right, cool.

1267
00:56:41.060 --> 00:56:42.060
You can unmute, John.

1268
00:56:45.180 --> 00:56:46.020
Hey there, Peter.

1269
00:56:46.020 --> 00:56:47.220
Thanks for taking the question.

1270
00:56:47.220 --> 00:56:48.340
Absolutely, go ahead.

1271
00:56:48.340 --> 00:56:50.220
So what specifically would you like to know?

1272
00:56:50.220 --> 00:56:52.140
I'm going to cover domain names and trademarks,

1273
00:56:52.140 --> 00:56:54.300
but what specifically would you like to know?

1274
00:56:54.300 --> 00:56:55.940
Sure, and I don't want to steal too much time

1275
00:56:55.940 --> 00:56:56.780
from the group here,

1276
00:56:56.780 --> 00:57:00.700
but I'm somewhat of a amateur domainer, if you will.

1277
00:57:00.700 --> 00:57:01.660
I own a bunch of names,

1278
00:57:01.660 --> 00:57:03.980
like 2,000 domain names that I have in an account.

1279
00:57:03.980 --> 00:57:05.820
I've been purchasing them for many, many years.

1280
00:57:05.820 --> 00:57:09.060
Whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa.

1281
00:57:09.060 --> 00:57:09.900
2,000?

1282
00:57:10.940 --> 00:57:11.780
Yeah.

1283
00:57:11.780 --> 00:57:12.620
2,000?

1284
00:57:13.940 --> 00:57:15.020
I do.

1285
00:57:15.020 --> 00:57:16.860
That is very well done, my friend.

1286
00:57:16.860 --> 00:57:17.700
All right, go ahead.

1287
00:57:17.700 --> 00:57:18.540
Thanks.

1288
00:57:18.540 --> 00:57:22.700
So I'd like to maximize the value of them if possible,

1289
00:57:22.740 --> 00:57:26.300
but I'm obviously not using them in commerce,

1290
00:57:26.300 --> 00:57:28.860
and they're not set up as businesses.

1291
00:57:28.860 --> 00:57:31.540
Obviously, most of them, I have a couple of businesses going,

1292
00:57:31.540 --> 00:57:33.460
but I'd like to,

1293
00:57:33.460 --> 00:57:35.980
is it possible for me to apply

1294
00:57:35.980 --> 00:57:38.780
for any type of trademark protection

1295
00:57:38.780 --> 00:57:40.700
on those names that aren't being used?

1296
00:57:40.700 --> 00:57:42.940
It was really helpful and informative

1297
00:57:42.940 --> 00:57:44.220
when you mentioned the intent to use.

1298
00:57:44.220 --> 00:57:45.540
I don't know if I can use that

1299
00:57:45.540 --> 00:57:47.460
for those domain names while they're sitting there,

1300
00:57:47.460 --> 00:57:49.380
because I'm worried that I spend money on these domains,

1301
00:57:49.380 --> 00:57:51.220
and then somebody else goes and starts a business

1302
00:57:51.220 --> 00:57:52.220
under one of those names,

1303
00:57:52.700 --> 00:57:54.540
and then I kind of lose out.

1304
00:57:54.540 --> 00:57:56.500
Yeah, so I'm going to close on this,

1305
00:57:56.500 --> 00:57:58.540
because this is a really detailed thing.

1306
00:57:58.540 --> 00:57:59.460
So thanks, John.

1307
00:57:59.460 --> 00:58:00.660
I'm going to answer that question for you.

1308
00:58:00.660 --> 00:58:01.500
Thank you.

1309
00:58:01.500 --> 00:58:02.620
All right, so, all right,

1310
00:58:02.620 --> 00:58:04.780
let me break this down for all of you.

1311
00:58:06.900 --> 00:58:08.420
There's multiple parts to this.

1312
00:58:08.420 --> 00:58:09.300
First of all,

1313
00:58:10.220 --> 00:58:13.780
if you're actually dealing with domain names,

1314
00:58:13.780 --> 00:58:15.180
and you're going to deal with trademarks,

1315
00:58:15.180 --> 00:58:16.700
let me explain to you the sequence

1316
00:58:16.700 --> 00:58:18.780
that you should use first,

1317
00:58:18.780 --> 00:58:20.620
and then I'm going to answer John's question.

1318
00:58:20.620 --> 00:58:23.500
So what do I mean by sequence?

1319
00:58:23.500 --> 00:58:26.540
There are trademark searches that you do.

1320
00:58:26.540 --> 00:58:29.620
Then there are domain name searches that you do.

1321
00:58:29.620 --> 00:58:31.700
Then there's buying domain names.

1322
00:58:31.700 --> 00:58:33.940
Then there's securing the trademark, right?

1323
00:58:33.940 --> 00:58:35.900
Those are four different things.

1324
00:58:35.900 --> 00:58:38.300
Can you guys see how that's four different things?

1325
00:58:39.580 --> 00:58:42.100
Some of you look confused, so I'll do that again.

1326
00:58:42.100 --> 00:58:44.260
Trademark search,

1327
00:58:44.260 --> 00:58:45.860
domain name search,

1328
00:58:48.140 --> 00:58:50.020
domain name filing,

1329
00:58:50.020 --> 00:58:51.700
like getting the registration,

1330
00:58:51.700 --> 00:58:52.940
and trademark filing.

1331
00:58:52.940 --> 00:58:55.580
You see how those are four things now?

1332
00:58:55.580 --> 00:58:58.300
All right, those are four separate things.

1333
00:58:58.300 --> 00:59:00.980
The sequence that you should be using

1334
00:59:00.980 --> 00:59:03.820
is you should go onto the USPTO website

1335
00:59:03.820 --> 00:59:05.860
or wherever you're going to do a trademark search,

1336
00:59:05.860 --> 00:59:08.300
get a trademark search done first

1337
00:59:08.300 --> 00:59:11.580
for the name that you want to use, okay?

1338
00:59:12.460 --> 00:59:14.340
And see if it's available,

1339
00:59:14.340 --> 00:59:15.660
because if it's not available,

1340
00:59:15.660 --> 00:59:18.140
then don't even bother with anything else.

1341
00:59:19.140 --> 00:59:21.460
After you've confirmed that it's available,

1342
00:59:21.460 --> 00:59:24.740
then you go to the domain name registrar

1343
00:59:24.740 --> 00:59:25.580
and you do a search.

1344
00:59:25.580 --> 00:59:29.180
Now, why didn't I say do the domain name search first?

1345
00:59:29.180 --> 00:59:31.380
The reason why is because a number of them

1346
00:59:31.380 --> 00:59:33.620
actually have an engine

1347
00:59:33.620 --> 00:59:38.300
that when they see an increased desire

1348
00:59:38.300 --> 00:59:40.500
to have a specific domain name,

1349
00:59:40.500 --> 00:59:41.900
the cost will go up.

1350
00:59:44.020 --> 00:59:46.700
All right, so if you start searching,

1351
00:59:46.700 --> 00:59:50.700
and I've seen this on a number of different platforms,

1352
00:59:50.700 --> 00:59:51.940
they say they don't do this,

1353
00:59:51.940 --> 00:59:54.820
but they do it because I've actually experienced it.

1354
00:59:54.820 --> 00:59:57.140
You go and you search for a domain name

1355
00:59:57.140 --> 00:59:57.980
and you're like,

1356
00:59:57.980 --> 00:59:59.860
oh, I'm gonna use like, you know,

1357
01:00:00.000 --> 01:00:03.800
Let's say Fest Chef, do you do that search?

1358
01:00:03.800 --> 01:00:05.120
Like, oh, it's available, great.

1359
01:00:05.120 --> 01:00:07.880
You disappear, two days later, you come back

1360
01:00:07.880 --> 01:00:10.120
and it's $295.

1361
01:00:10.120 --> 01:00:14.820
When it was 8.95, like $8.95.

1362
01:00:14.820 --> 01:00:16.360
Now all of a sudden the cost went up.

1363
01:00:16.360 --> 01:00:18.060
I'm sorry, there's not that many people out there

1364
01:00:18.060 --> 01:00:20.120
that are interested in the name Fest Chef.

1365
01:00:21.200 --> 01:00:23.620
How in the world did the cost just go up?

1366
01:00:23.620 --> 01:00:25.800
It's because they see that there's an interest,

1367
01:00:25.800 --> 01:00:27.800
so their engine calculates that

1368
01:00:27.800 --> 01:00:29.320
and then increase the cost.

1369
01:00:29.320 --> 01:00:32.280
So what I would do is I would do the trademark search first.

1370
01:00:32.280 --> 01:00:33.920
You see it's kind of clear, great.

1371
01:00:33.920 --> 01:00:36.040
Then go do your domain name search.

1372
01:00:36.040 --> 01:00:38.220
You see it's clear, buy the domain name.

1373
01:00:39.800 --> 01:00:42.640
All right, spend your 8.95 on Namecheap

1374
01:00:42.640 --> 01:00:44.560
or wherever you're gonna pick it up.

1375
01:00:44.560 --> 01:00:46.920
Now that you've purchased it, now you go back

1376
01:00:46.920 --> 01:00:50.580
and you can file your trademark application, okay?

1377
01:00:52.120 --> 01:00:56.960
Now, why didn't I say to actually file

1378
01:00:56.960 --> 01:00:59.840
your trademark application first

1379
01:00:59.840 --> 01:01:02.960
and then go and get your domain name registered?

1380
01:01:02.960 --> 01:01:05.760
Because there are individuals that make a business

1381
01:01:05.760 --> 01:01:10.760
of just watching when new trademark applications are filed.

1382
01:01:11.760 --> 01:01:14.280
You can actually do a search for trademark.

1383
01:01:14.280 --> 01:01:16.480
Man, I'm probably gonna give somebody

1384
01:01:16.480 --> 01:01:18.520
a business idea right now.

1385
01:01:18.520 --> 01:01:21.280
I probably shouldn't even go into this, right, Ray?

1386
01:01:22.560 --> 01:01:23.400
All right, look guys.

1387
01:01:23.400 --> 01:01:25.200
I don't know, just so you guys haven't figured it out.

1388
01:01:25.200 --> 01:01:26.880
Peter, don't you still have it on you?

1389
01:01:26.880 --> 01:01:29.240
I'm just gonna tell you, don't do this, guys.

1390
01:01:29.240 --> 01:01:31.800
It's just a crummy way to make a living,

1391
01:01:31.800 --> 01:01:33.360
but there's good money in it.

1392
01:01:33.360 --> 01:01:34.920
I'm just saying it's kind of crummy,

1393
01:01:34.920 --> 01:01:37.480
but this is what they do.

1394
01:01:37.480 --> 01:01:38.760
They actually do a search.

1395
01:01:38.760 --> 01:01:40.440
I know I probably shouldn't even talk about it,

1396
01:01:40.440 --> 01:01:43.760
but all right, they do a search on the USPTO website

1397
01:01:43.760 --> 01:01:47.080
for new trademark applications that were registered that day.

1398
01:01:47.080 --> 01:01:50.340
Then they go to a domain name registrar

1399
01:01:50.340 --> 01:01:53.540
and they buy the domain name for the exact same trademark.

1400
01:01:53.540 --> 01:01:55.540
They just add a .com.

1401
01:01:55.540 --> 01:01:57.780
Then they reach out to the applicant

1402
01:01:57.780 --> 01:02:00.860
for the trademark application.

1403
01:02:00.860 --> 01:02:02.020
They send them an email and they say,

1404
01:02:02.020 --> 01:02:03.580
we've noticed that you recently filed

1405
01:02:03.580 --> 01:02:05.880
a trademark application for blah, blah, blah.

1406
01:02:06.860 --> 01:02:09.720
You may be interested in blah, blah, blah.com.

1407
01:02:09.720 --> 01:02:13.400
It's available for $595 if you'd like to purchase it.

1408
01:02:14.580 --> 01:02:16.260
Ka-ching.

1409
01:02:16.260 --> 01:02:18.180
I mean, it's a very simple business plan.

1410
01:02:19.180 --> 01:02:21.140
It's not great.

1411
01:02:21.140 --> 01:02:22.300
I mean, I wouldn't do it,

1412
01:02:22.300 --> 01:02:25.520
but it's a business plan and people do that.

1413
01:02:25.520 --> 01:02:26.980
So that's why I'm saying to you,

1414
01:02:26.980 --> 01:02:30.820
don't go and do your trademark search,

1415
01:02:30.820 --> 01:02:32.140
realize, oh, it is available,

1416
01:02:32.140 --> 01:02:34.100
and then go ahead and file a trademark application

1417
01:02:34.100 --> 01:02:35.780
and then go to a domain name thing

1418
01:02:35.780 --> 01:02:38.860
because you may find out that it's not available.

1419
01:02:38.860 --> 01:02:41.420
All right, so I would use that sequence.

1420
01:02:41.420 --> 01:02:43.500
Trademark search, domain name search,

1421
01:02:43.500 --> 01:02:46.140
available by domain name, go back, file trademark.

1422
01:02:46.140 --> 01:02:50.540
Because the chances of somebody spending the $250

1423
01:02:50.540 --> 01:02:53.380
or $350 to file a new trademark application

1424
01:02:53.380 --> 01:02:55.860
for your domain name is a lot lower

1425
01:02:55.860 --> 01:02:58.380
than somebody spending $8.95

1426
01:02:58.380 --> 01:03:00.820
to get a domain name for your trademark.

1427
01:03:00.820 --> 01:03:01.660
You see?

1428
01:03:02.740 --> 01:03:04.900
These are kind of the little inside scoops

1429
01:03:04.900 --> 01:03:05.740
that I'm giving you.

1430
01:03:05.740 --> 01:03:09.440
So now, does that help?

1431
01:03:09.440 --> 01:03:12.160
Just curious, does that help to understand that sequence?

1432
01:03:12.160 --> 01:03:13.000
Yeah?

1433
01:03:13.000 --> 01:03:13.820
All right, good.

1434
01:03:13.820 --> 01:03:17.580
All right, so now, to go back to John's situation,

1435
01:03:17.580 --> 01:03:20.660
I've got a bunch of domain names.

1436
01:03:20.660 --> 01:03:22.540
Should I file an intent to use application?

1437
01:03:22.540 --> 01:03:24.060
Yeah, you can.

1438
01:03:24.060 --> 01:03:26.900
If you've got 2,000 domain names,

1439
01:03:26.900 --> 01:03:28.580
I wouldn't be filing 2,000.

1440
01:03:28.580 --> 01:03:30.380
Obviously, John alluded to,

1441
01:03:30.380 --> 01:03:33.060
I wouldn't file 2,000 trademark applications

1442
01:03:33.060 --> 01:03:35.700
because that's going to be very costly.

1443
01:03:35.700 --> 01:03:38.620
But if there are certain ones that are falling

1444
01:03:38.620 --> 01:03:40.860
under a specific business plan

1445
01:03:40.860 --> 01:03:43.100
and you want to sell them as a package,

1446
01:03:43.140 --> 01:03:44.940
like here's a domain name

1447
01:03:44.940 --> 01:03:48.660
plus a trademark application that's already filed.

1448
01:03:48.660 --> 01:03:51.260
I'm going to sell you this as a package.

1449
01:03:51.260 --> 01:03:52.700
That's a pretty nice package.

1450
01:03:54.620 --> 01:03:56.400
For some of you that are actually dealing

1451
01:03:56.400 --> 01:04:01.240
with the area of branding,

1452
01:04:01.240 --> 01:04:03.660
this is an area, one of my daughters is in branding.

1453
01:04:03.660 --> 01:04:06.540
This is one of the things I've taught her how to do.

1454
01:04:06.540 --> 01:04:09.100
She was 16 years old when I taught her

1455
01:04:09.100 --> 01:04:11.300
how to do trademark searches

1456
01:04:11.300 --> 01:04:13.820
for logos and other things she was creating.

1457
01:04:13.820 --> 01:04:15.480
And then she creates packages.

1458
01:04:16.420 --> 01:04:19.940
So now you do logo plus trademark application,

1459
01:04:19.940 --> 01:04:22.220
one solid package, boom.

1460
01:04:22.220 --> 01:04:24.900
Whole new brand at 17 years old.

1461
01:04:26.220 --> 01:04:29.560
I'm telling you, these are different business plans

1462
01:04:29.560 --> 01:04:30.400
that you can use.

1463
01:04:31.660 --> 01:04:33.420
Guys, if you have questions,

1464
01:04:33.420 --> 01:04:35.420
we'll go through the questions in VIP.

1465
01:04:35.420 --> 01:04:36.680
I just want to let you know.

1466
01:04:36.680 --> 01:04:38.260
I just wanted to see who asked that question

1467
01:04:38.260 --> 01:04:39.140
on the domain names.

1468
01:04:39.140 --> 01:04:41.100
So if there are certain domain names

1469
01:04:41.860 --> 01:04:42.700
that are important to you,

1470
01:04:42.700 --> 01:04:45.260
like let's say it's Just Do It, right?

1471
01:04:45.260 --> 01:04:47.060
Obviously you're not going to use that.

1472
01:04:47.060 --> 01:04:49.700
But if Just Do It wasn't registered

1473
01:04:49.700 --> 01:04:51.620
and you had justdoit.com,

1474
01:04:51.620 --> 01:04:55.060
you could file a trademark application for Just Do It

1475
01:04:55.060 --> 01:04:57.860
for sneakers in that international class.

1476
01:04:57.860 --> 01:04:59.900
File it as an intent to use application under

1477
01:04:59.900 --> 01:05:00.740
secondhand.com.

1478
01:05:00.000 --> 01:05:02.440
Section 1B, now you've got an intent

1479
01:05:02.440 --> 01:05:03.980
to use application file,

1480
01:05:03.980 --> 01:05:06.600
plus you already own the domain name.

1481
01:05:06.600 --> 01:05:10.140
Nice and clean package, okay?

1482
01:05:10.140 --> 01:05:10.980
All right.

1483
01:05:12.360 --> 01:05:13.320
813.

1484
01:05:15.520 --> 01:05:16.440
You guys wanna stop there

1485
01:05:16.440 --> 01:05:18.400
or do you want me to cover one more thing?

1486
01:05:20.760 --> 01:05:21.680
One more thing?

1487
01:05:21.680 --> 01:05:22.840
All right, I'll cover one more thing.

1488
01:05:22.840 --> 01:05:23.960
All right.

1489
01:05:23.960 --> 01:05:24.960
Larissa, what's up?

1490
01:05:25.960 --> 01:05:28.680
Well, I think we usually go into

1491
01:05:28.680 --> 01:05:32.240
why you don't stream into Facebook,

1492
01:05:32.240 --> 01:05:33.960
because people are asking about the links

1493
01:05:33.960 --> 01:05:35.280
for replays and stuff.

1494
01:05:36.240 --> 01:05:37.760
I can cover that now, yeah, sure.

1495
01:05:37.760 --> 01:05:40.200
All right, so on day three,

1496
01:05:40.200 --> 01:05:41.540
we're gonna cover copyright.

1497
01:05:41.540 --> 01:05:43.720
We're gonna hit it hard.

1498
01:05:43.720 --> 01:05:46.340
We're gonna cover AI.

1499
01:05:46.340 --> 01:05:48.400
I was actually speaking to, today,

1500
01:05:48.400 --> 01:05:52.000
I was texting with Christina Cashtenova.

1501
01:05:52.000 --> 01:05:54.080
I don't know if you guys know who she is.

1502
01:05:54.080 --> 01:05:57.460
She's the one who wrote that comic book,

1503
01:06:00.720 --> 01:06:01.960
Aria of the Dawn.

1504
01:06:01.960 --> 01:06:03.840
Is it Raya?

1505
01:06:03.840 --> 01:06:04.760
It starts with an R.

1506
01:06:04.760 --> 01:06:06.560
Aria of the Dawn?

1507
01:06:06.560 --> 01:06:09.180
Yeah, it's something of the Dawn,

1508
01:06:09.180 --> 01:06:10.020
but in any case,

1509
01:06:10.020 --> 01:06:12.000
she filed a trademark application.

1510
01:06:12.000 --> 01:06:13.040
Not a trademark application,

1511
01:06:13.040 --> 01:06:15.140
filed a copyright application,

1512
01:06:15.140 --> 01:06:17.940
and she was able to get the registration for the words,

1513
01:06:17.940 --> 01:06:20.560
but not for the images,

1514
01:06:20.560 --> 01:06:23.160
because the images were created using MidJourney.

1515
01:06:24.680 --> 01:06:28.240
And so I was actually touching base with her today.

1516
01:06:28.240 --> 01:06:29.920
We were texting back and forth on something.

1517
01:06:29.920 --> 01:06:32.400
So I was seeing if she was available on Wednesday.

1518
01:06:32.400 --> 01:06:35.480
I don't think, she said she's gonna be working,

1519
01:06:35.480 --> 01:06:37.400
so I don't think she'll be able to join you,

1520
01:06:37.400 --> 01:06:40.280
but if she can join us, she'll stop by, she said.

1521
01:06:41.800 --> 01:06:44.400
All right, so why don't I

1522
01:06:46.320 --> 01:06:48.640
go and streamline right into Facebook?

1523
01:06:48.640 --> 01:06:50.560
Facebook, for those of you

1524
01:06:50.560 --> 01:06:52.440
who have not read the terms and conditions,

1525
01:06:52.440 --> 01:06:54.000
I would read the terms and conditions

1526
01:06:54.480 --> 01:06:56.400
if you're live streaming into Facebook.

1527
01:06:57.720 --> 01:07:00.040
According to the terms and conditions,

1528
01:07:00.040 --> 01:07:02.440
you're giving them legal right to the content.

1529
01:07:02.440 --> 01:07:04.320
They get a non-exclusive license.

1530
01:07:04.320 --> 01:07:05.800
They can reproduce, copy,

1531
01:07:05.800 --> 01:07:08.800
use it for multiple different purposes.

1532
01:07:08.800 --> 01:07:11.280
Anything that you live stream into your Facebook group.

1533
01:07:11.280 --> 01:07:13.920
That's why I do not live stream into Facebook.

1534
01:07:14.800 --> 01:07:16.640
I've never live streamed into Facebook

1535
01:07:16.640 --> 01:07:19.480
because I own the copyright to my own videos.

1536
01:07:19.480 --> 01:07:21.180
For those of you that are in a challenge,

1537
01:07:21.180 --> 01:07:23.840
you get the challenge videos for 30 days,

1538
01:07:24.680 --> 01:07:26.800
and then if you're in VIP, you get them for 90 days.

1539
01:07:26.800 --> 01:07:29.920
And so you'll get a temporary license

1540
01:07:29.920 --> 01:07:31.360
to be able to review those,

1541
01:07:31.360 --> 01:07:33.320
but you can't make copies either.

1542
01:07:33.320 --> 01:07:35.480
Those are actually covered under copyright law,

1543
01:07:35.480 --> 01:07:37.280
which we'll cover on day three, okay?

1544
01:07:37.280 --> 01:07:39.880
So that's why I don't live stream in there.

1545
01:07:39.880 --> 01:07:43.000
So I think I'll cover one more thing on trademarks

1546
01:07:43.000 --> 01:07:44.360
and we'll stop here.

1547
01:07:46.320 --> 01:07:49.800
So a lot of people ask questions like,

1548
01:07:49.800 --> 01:07:52.920
what about adding an S or using an ED?

1549
01:07:52.920 --> 01:07:54.280
Like, can you do that?

1550
01:07:54.280 --> 01:07:57.960
Like, can I take somebody else's

1551
01:07:57.960 --> 01:07:59.880
federally registered trademark,

1552
01:07:59.880 --> 01:08:03.280
add an S or an ED or like add a word before it

1553
01:08:04.160 --> 01:08:05.680
and claim that it's different?

1554
01:08:07.000 --> 01:08:07.840
No.

1555
01:08:09.160 --> 01:08:10.880
No, you can't.

1556
01:08:10.880 --> 01:08:12.720
All right, think of it this way.

1557
01:08:12.720 --> 01:08:15.600
Microsoft owns the name Microsoft.

1558
01:08:15.600 --> 01:08:20.600
If you came up with the name Microsoft Flame,

1559
01:08:21.160 --> 01:08:22.899
you're gonna get sued.

1560
01:08:23.740 --> 01:08:24.939
If you're using it for software.

1561
01:08:24.939 --> 01:08:28.420
Just because you add a word to somebody else's trademark

1562
01:08:28.420 --> 01:08:31.140
does not mean that you don't infringe their trademark.

1563
01:08:32.020 --> 01:08:35.260
Okay, so just adding a word does not do it.

1564
01:08:36.700 --> 01:08:40.260
Now, what if it's in a completely different

1565
01:08:40.260 --> 01:08:41.620
international class?

1566
01:08:43.260 --> 01:08:44.740
Like completely different.

1567
01:08:44.740 --> 01:08:49.660
So let's say TJ over here is using the name Microsoft,

1568
01:08:49.660 --> 01:08:51.859
but he's using it for like a florist shop.

1569
01:08:53.899 --> 01:08:55.939
What in the world does that have to do with software?

1570
01:08:55.939 --> 01:08:57.819
Nothing, right?

1571
01:08:57.819 --> 01:09:00.660
I mean, they're not in any way, shape or form related.

1572
01:09:00.660 --> 01:09:04.340
Now, the problem is Microsoft is such a famous trademark

1573
01:09:04.340 --> 01:09:08.700
that I would stay far away from any famous trademark period

1574
01:09:08.700 --> 01:09:11.700
because I've represented a number of clients

1575
01:09:11.700 --> 01:09:15.939
against like McDonald's, against other big name companies.

1576
01:09:15.939 --> 01:09:19.859
The second that they see the name McAnything, they sue you.

1577
01:09:19.859 --> 01:09:24.740
So if the reason why you're using a certain name

1578
01:09:24.740 --> 01:09:26.300
is because it's famous, but you think,

1579
01:09:26.300 --> 01:09:28.660
well, I'll just use it in another

1580
01:09:28.660 --> 01:09:30.140
for a different good or service

1581
01:09:30.140 --> 01:09:32.540
that's not even related to what the big company

1582
01:09:32.540 --> 01:09:35.220
is using it for, that's a bad idea.

1583
01:09:35.220 --> 01:09:37.580
Don't do that, don't do that.

1584
01:09:37.580 --> 01:09:39.460
Because you're gonna end up spending time and money

1585
01:09:39.460 --> 01:09:42.380
on some kind of attorney to get you out of trouble.

1586
01:09:42.380 --> 01:09:45.460
And I'd much rather you don't, okay?

1587
01:09:46.340 --> 01:09:48.140
All right, and with that, I'm gonna stop there.

1588
01:09:48.180 --> 01:09:51.180
Tomorrow, we're gonna dig into trademarks more.

1589
01:09:51.180 --> 01:09:53.700
All right, we're gonna do live trademark search and VIP.

1590
01:09:53.700 --> 01:09:55.980
We're gonna do an actual trademark application

1591
01:09:57.100 --> 01:09:58.900
and we're gonna cover a lot of other things.

1592
01:09:58.900 --> 01:10:00.180
We'll have some questions.

1593
01:10:00.000 --> 01:10:05.580
answers in VIP. And on Wednesday, we're going to dig

1594
01:10:05.580 --> 01:10:10.020
into copyrights in a lot of detail. All right. So for those

1595
01:10:10.020 --> 01:10:13.540
of you that are authors, painters, writing books, you

1596
01:10:13.540 --> 01:10:19.140
have websites, you have funnels, any any kind of content, you're

1597
01:10:19.140 --> 01:10:22.100
going to want to be there on Thursday, because that's what

1598
01:10:22.100 --> 01:10:25.540
we're going to come jump into that. Okay. Alright, so with

1599
01:10:25.540 --> 01:10:30.420
that, that was day one. We've covered a lot of stuff already,

1600
01:10:30.420 --> 01:10:36.020
guys, like a lot of stuff already. So get well rested.

1601
01:10:36.460 --> 01:10:40.580
Tomorrow, we're going to dig deep on day two. If you have

1602
01:10:40.580 --> 01:10:44.860
questions on the offer, let me know. I'm happy to answer any

1603
01:10:44.860 --> 01:10:48.500
questions. You're going to see during these next five days that

1604
01:10:48.500 --> 01:10:51.180
there's a lot of different things that you have questions

1605
01:10:51.180 --> 01:10:54.660
on. That's the specifically why we actually provide that offer.

1606
01:10:55.180 --> 01:10:57.580
As you're implementing things in your business, you can ask

1607
01:10:57.580 --> 01:11:01.540
questions, you can interact. Todd was here. Todd's still

1608
01:11:01.540 --> 01:11:03.900
here. Todd's actually in Todd, are you there?

1609
01:11:09.660 --> 01:11:11.860
Got to unmute you. unmute.

1610
01:11:13.340 --> 01:11:14.420
Oops, Todd.

1611
01:11:15.780 --> 01:11:19.260
What's up, buddy? How are you? I'm good. How are you? I'm good.

1612
01:11:19.260 --> 01:11:22.460
It's good to see you. It's good to see you. So Todd, you're

1613
01:11:22.460 --> 01:11:26.980
actually in the foundations, you're in the protection portal,

1614
01:11:26.980 --> 01:11:29.660
you actually do all that stuff. So maybe you take one minute and

1615
01:11:29.660 --> 01:11:32.140
just let people know what your experience has been so they

1616
01:11:32.140 --> 01:11:33.820
understand what it's about.

1617
01:11:34.460 --> 01:11:39.700
Yeah, absolutely. Absolutely. It's your repository. It's your

1618
01:11:40.580 --> 01:11:44.860
body of knowledge that you need to have in place even before you

1619
01:11:44.860 --> 01:11:48.180
start your LLC or your nonprofit, we file nonprofit

1620
01:11:48.180 --> 01:11:52.020
corporations. You need to have all of this in place. And that's

1621
01:11:52.020 --> 01:11:55.340
just a wealth of knowledge. And you'll be able to, to get what

1622
01:11:55.340 --> 01:12:00.380
you need much more quickly than trying to book a call even with

1623
01:12:00.380 --> 01:12:03.100
Peter, and you can get your homework done. So and then you

1624
01:12:03.100 --> 01:12:06.180
can get ready for Peter's help once you need to file it

1625
01:12:06.180 --> 01:12:09.620
federally. But yeah, go in there, get the information, get

1626
01:12:09.620 --> 01:12:13.660
yourself ready, and, and then get yourself set up.

1627
01:12:14.020 --> 01:12:17.940
It's good. Yeah, yeah. I love having you there, man. So Todd,

1628
01:12:18.260 --> 01:12:20.460
actually, you can take one second, say what you do real

1629
01:12:20.460 --> 01:12:23.180
fast before we close with the ministry stuff that you do.

1630
01:12:23.740 --> 01:12:26.300
Yeah, absolutely. On our nonprofit side, we are a

1631
01:12:26.300 --> 01:12:30.380
registered agent. And we file nonprofit faith based

1632
01:12:30.380 --> 01:12:36.340
organizations as a religious nonprofit corporation. And we

1633
01:12:36.340 --> 01:12:39.980
help people get that set up under an alternative to the 501

1634
01:12:39.980 --> 01:12:45.380
c three, we there's over 20 codes in the IRS code for

1635
01:12:45.380 --> 01:12:50.660
nonprofits, we file people as a 508 c one a, and we're destiny

1636
01:12:50.660 --> 01:12:52.580
508. If you need help, give us a call.

1637
01:12:52.660 --> 01:12:55.060
There you go. Yeah, and Todd will be around. So you guys can

1638
01:12:55.060 --> 01:12:57.860
ping him if you ever have a question. So I with that, I'm

1639
01:12:57.860 --> 01:13:02.980
going to jump off. And I will see you guys in VIP at 830. Day

1640
01:13:02.980 --> 01:13:05.820
one, we always end up running late. It's just because we have

1641
01:13:05.820 --> 01:13:09.380
to cover the administrative stuff. So I'll see you guys over

1642
01:13:09.380 --> 01:13:12.260
there. If you have any questions on VIP, you can ask Larissa and

1643
01:13:12.260 --> 01:13:15.900
Ray, they'll be here. I'm going to go prep for that. The other

1644
01:13:15.900 --> 01:13:19.980
thing with VIP is you can actually email me questions. So

1645
01:13:19.980 --> 01:13:22.420
I can actually look at your questions and cover specific

1646
01:13:22.420 --> 01:13:25.580
subject matter in VIP, which ends up helping you out a lot.

1647
01:13:25.620 --> 01:13:29.740
Okay. All right. I'll catch you guys later. Take care guys.