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You know, study show, it takes seven times hearing something for it to begin to be part

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of your long term memory.

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So any I think I think if you're okay, I want to use that quote and tell my wife that when

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she has to repeat the same thing to me over and over.

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I just want her to know that well, honey, Larissa said that it takes at least seven

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times for me to fully comprehend what you're saying.

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So if I don't respond the first time, it's not my fault.

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I think that's a great response.

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So thank thank you for that excuse.

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This this day has become, you know, quite frankly, this was a really good investment

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on my time already, just because I now have that that answer.

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So hey, everybody, how you doing?

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It's good to see you guys on a Thursday night.

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You guys could be doing a lot of stuff instead, but you guys are investing in yourselves.

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So I just want to applaud you guys.

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You know, that's why I keep coming back here, because I'm seeing entrepreneurs, people that

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are running businesses, investing in themselves.

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And so I want to make sure you guys do well.

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Something that Andrews alluded to, he mentioned that he comes back, just so you guys know,

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for those of you that are actually going to be taking the foundations and IP package,

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you don't have to pay to come back just so you know, you're not going to be paying ninety

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five dollars every time you show up when we run the challenge.

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It's included.

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So you get a full year of being able to come back in without having to pay again.

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All right.

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I just want to make sure you guys understand that.

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So that's where you see some of the alums will stop by is because it's already included

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and they can just come back and get a refresher at no cost.

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Today we are jumping into copyrights and we're jumping deep in the copyrights.

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Ray, are you are you there to see your cameras off?

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Yes, I'm here.

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That's because I'm trying to grab coffee so I can keep up with everybody today.

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OK.

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Do you want.

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All right.

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In five minutes, I want to run the thing we just talked about.

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OK, sure.

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I'm here whenever you're ready.

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OK, cool.

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All right.

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Yeah.

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I want to start giving away prizes, guys, because we haven't given away any prizes yet.

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So I want to start giving some of them away.

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I think we'll give away two of them today, give away the electronic business card and

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give away one of the Amazon gift cards.

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OK, so we'll give two of them.

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The only way you get these prizes is you actually have to be here at the time.

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So you guys are really fortunate you're actually in a room.

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And so let me today we're going to jump deep in the copyrights now.

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I did.

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I want to show you something real quick, because I did a presentation with the New Hampshire

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State Bar.

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I'm going to show you that I'm not making this up.

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This was actually the slide deck here that was by my law firm presenting on the New Hampshire

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State Bar, jumping into detail on artificial intelligence and A.I.

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Now, there is some crossover between copyright law, trademark law and A.I.

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I'm going to throw in some training for you guys today in that area, on top of the normal

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copyright training that I do, just because I know how many people here are using chat

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GPT or otter A.I. or Jasper or, you know, yeah.

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So people are using some of these different things.

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There's also mid journey and there's so many others.

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Guys, there's like new A.I.

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platforms coming out like every week in case you didn't know.

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OK, but you have to know how to use these things.

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And the copyright law specifically, there's some issues in copyright law that I'm going

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to go over today so that you can understand this stuff, because I don't want you guys

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to end up losing stuff that's really important to your company or believing that you can

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own what's produced if you can't own what's produced.

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That's a big one.

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I've had people believe that they actually can use and and can file a copyright

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application for something that was created out of chat GPT and they couldn't.

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Big problem.

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All right. So I'm going to show you how to bypass some of that stuff.

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So we got a good amount to cover.

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I would say today is pump day, meaning that today we really will cover a good amount in

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copyright and then it gets easier, it gets slower and it gets easier.

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All right. So you'll see it just it becomes a lot easier.

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Copyrights can be a little be a little deep, but I want to make sure you understand it.

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So let's jump in.

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Actually, before I jump in, how many of you have learned at least one thing through the

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trademark training?

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All right, so that's pretty much everybody.

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All right, good. The reason why this is really important is because.

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Trademarks is one area that most people believe they already understand, but they don't

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they either don't understand that their intent to use applications or they don't know

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that common law legal rights exist or, you know, they.

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they don't know the sequence for purchasing a domain name or trademark application. They don't

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understand all that. So I want to make sure you guys got that real clearly. Now let's jump into

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copyrights. The definition of copyrights is kind of weird. I'm going to read it to you

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so that you hear what the statute says and then I'm going to explain it to you to make it just

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basic. And that's part of why you're here is that you've got somebody who has a lot of experience

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in this area who really wants, who actually, I don't know if you guys actually know this,

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I left my law firm where I had been. I started the patent law practice there for 17 years ago.

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I started it there. For 10 years, we were the number one IP group in our state. And I stepped

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down from there. I had been the head of the IP group for 10 years. I think every year that we

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were a number one IP group. And I stepped down. And one of the reasons why I stepped down was

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because I wanted to be able to do this with all of you. I want to spend time with you and train you

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so that you guys can succeed. Because what I was finding is that a lot of people that were coming

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to me were in trouble. And I thought, my gosh, if they only had a good understanding of some of the

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basics and somebody to guide them along, they wouldn't be spending $20,000 in me getting them

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out of trouble. And so I actually stepped down from my position as the head of the IP

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department from the patent law group that I created, well, God created. And for 10 years,

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we were the number one IP group. They were like, why are you stepping down? That doesn't make any

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sense. You don't step down when you're at the top. That just doesn't make sense, right? Unless

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you're in baseball, I guess. But anyways, so I did that because I wanted to train you guys.

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So but one of the things that I try to specialize is making things simple. So I'm going to show you

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what I mean by making things simple. This is the definition, the legal definition for copyrights.

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It says, the statute says that it provides a right to original works of authorship fixed in

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any tangible medium of expression known or later developed from which they can be perceived,

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reproduced, or otherwise communicated either directly or with the aid of a machine or device.

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All right, so everybody understands that now, right? You got it? I mean, that was very clear.

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That was as clear as mud for me. So, you know, so basically, all it really is saying is that

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you've got something that's original. It's not a copy. Okay? It's going to be fixed, meaning that

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you're going to either record it, or draw it, or sculpt it, or type it, but it has to be fixed.

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It can't just be in your brain. It can't just be an idea, right? It needs to actually be fixed.

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It has to be either on paper or on computer or recorded, whatever it is, but it has to be fixed.

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And you need to be the author. That's really it. I mean, all those other words are really so that

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we can make a lot of money, right? We just throw a lot of legal language in there, but really,

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it just means you're the author, it's new, and it's fixed. That's really what it breaks down to.

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Okay? Now, there's a lot of things that can be protected under copyright law, like a lot

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of things. I'm going to go through some of these, but I want to show you a website that you should

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all be very familiar with. This should be one that you visit on your own.

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And I'm going to drink a little water.

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This should be a site that you visit on your own. It's copyright.gov.

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Okay? I'm going to show you what it looks like before we jump in. So, you can pull it up

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and look at it, see what it looks like. That's what the website looks like, copyright.gov. Okay?

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On this site, you can look up a lot of different things. You can actually look under registration.

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Under registration, you can see different types of works that we're going to talk about,

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literary works, performing arts, visual, digital, motion pictures, photographs. We're going to talk

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about all these. But you can actually look them all up, and you can just click on the button and

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read about them. Like, what's a literary work? There it is. It explains what it is. You want to

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watch a video on it. You click on the video. It gives you a tutorial on what they are. Really

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simple stuff that most people do not realize actually exists. Okay? So, you

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Use this tool.

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Go on the, as a matter of fact, as a homework assignment, everybody go to copyright.gov.

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All right, I just want to make sure everybody becomes familiar with this

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because it's a very simple, simple tool to use.

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And I want to make sure you take advantage of it.

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All right, so what can be protected by copyright?

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Ashley, right in the chat, what do you believe, what are some of the things

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that you believe are protectable under copyright law?

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Just type a few of them in the chat.

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Let's see what you guys come up with.

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Art, music, yeah, that's good.

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Art, music, websites, manuscripts, books.

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Yeah, very good.

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Training modules, yes.

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Oh, my gosh, Pat, that's a big one.

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How many people are coaches here?

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Just by a show of hands.

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Yeah, guys, if you're coaches, your materials are very important to you.

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That's what gives you the competitive edge.

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That's why people come to you.

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Don't forget that you would want to have a copyright on your training materials, right?

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So if you have manuals, if you have modules, if you have software, if you have apps,

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if you have booklets, e-books, whatever, you automatically have legal rights

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under copyright law, which we're going to talk about in a second.

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Even though you didn't file anything, you have legal rights already.

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Now, if you want to sue somebody, at that point, you have to actually file

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for federal registration if you want to be able to, you know, basically sue somebody.

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But separate from that, you know, we'll talk in more detail about it.

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But for all of you that are coaches, your materials are protectable.

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I've heard a lot of people say, well, what do I do?

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People are stealing my materials.

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Get a copyright.

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Put your copyright notice on your materials.

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When you distribute them, make sure it's on every single page, your copyright notice, all right?

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You don't have to have it on every page, but I would put it there

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because if somebody grabs page number three, you want your notice

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on the material so people don't copy it, okay?

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I had a client created websites for dentists, and what happened was he wasn't my client yet,

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reached out to me, said, hey, I want to sue some people

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because they've been using my materials.

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And I said, well, what do you mean?

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He says, well, I have a website.

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On the website, I have a description.

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It's made for dentists, and it has a description of a number of different processes

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that are used by dentists, and I make websites for dentists.

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But people who are dentists are coming, grabbing my content,

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and then creating their own website, and they're paying me nothing.

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So I said, well, why don't we send them a cease and desist letter?

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Why don't we file a copyright application?

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By the way, it only costs $65.

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That's it, $65.

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That's cheap.

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When it comes to, like, the government, that's cheap, okay?

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So for $65, we filed a copyright application, got a registration,

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sent cease and desist letters to everybody who was copying his website.

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Every one of them stopped.

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But in the cease and desist letter, we also asked for $2,500 to cover legal fees,

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and, like, the majority of them paid it.

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A lot of them came back and kind of pleaded with him, saying, I can't afford $2,500.

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Will you please not sue me?

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Blah, blah, blah, and he let them go.

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But in any case, that's just using copyrights, all right?

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So what can be protected?

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You have literary works, like books, manuals, websites.

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You have musical works.

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You have dramatic works, like plays, movies.

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You have pantomimes, you know, this thing, like that.

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That was pantomimes, right?

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Choreography is protectable.

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You also have pictures, sculptures, NFTs, non-fungible tokens.

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You know, the graphical artwork, all protectable under copyright law.

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As a matter of fact, how many people here deal with NFTs or know about NFTs?

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All right, a few of you.

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All right, something for you to keep in mind.

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That NFT was originally created by an artist, right?

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The artist has legal rights under copyright law.

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But on top of that, the original artwork then became a computer rendered image.

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If it started out as a hand-drawn image, the original artist had rights under copyright law.

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Then somebody created a computer rendered image, right?

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Whoever created that computer rendered image, if they didn't have the permission of the original artist, they committed copyright infringement.

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A lot of people don't know that.

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Then the party who actually created the computer rendered image will go.

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Oh, and turn that thing into an NFT.

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If a company comes along and purchases a computer rendered

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image and changes something into an NFT

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and then uploads that into OpenSea to sell it,

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they committed copyright infringement

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from the original artist.

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So you got to make sure that the chain is clean.

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The original artist to the one who

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does the computer generated image to the one who

225
00:15:24.800 --> 00:15:29.680
turns it into an NFT, and then you upload that into OpenSea

226
00:15:29.680 --> 00:15:31.840
or whatever other forum there is,

227
00:15:31.840 --> 00:15:35.880
you got to make sure that that entire sequence,

228
00:15:35.880 --> 00:15:39.360
you're honoring the rights under copyright law.

229
00:15:39.360 --> 00:15:41.040
If you're not, you can actually get

230
00:15:41.040 --> 00:15:43.680
sued for copyright infringement for selling an NFT

231
00:15:43.680 --> 00:15:46.160
that you never had legal rights to.

232
00:15:46.160 --> 00:15:48.360
Ray, you're raising your hand.

233
00:15:48.360 --> 00:15:50.320
Yeah, I have a great question here.

234
00:15:50.320 --> 00:15:52.640
When you mentioned copyrights are fixed,

235
00:15:52.640 --> 00:15:55.160
they're asking how are pantomimes and choreography

236
00:15:55.160 --> 00:15:58.240
considered fixed to have copyrights?

237
00:15:58.240 --> 00:16:00.000
Recordings of them.

238
00:16:00.000 --> 00:16:00.840
Recordings of them.

239
00:16:00.840 --> 00:16:05.120
So think of who was that guy who was really famous?

240
00:16:05.120 --> 00:16:07.280
The guy with the little mustache who was like.

241
00:16:07.280 --> 00:16:08.240
Charlie Chaplin.

242
00:16:08.240 --> 00:16:10.000
Yeah, Charlie Chaplin, right?

243
00:16:10.000 --> 00:16:13.800
He used to do that all the time, right?

244
00:16:13.800 --> 00:16:18.000
And a lot of those works are recorded.

245
00:16:18.000 --> 00:16:21.200
And so those are actually, the recorded works

246
00:16:21.200 --> 00:16:22.280
are actually protected.

247
00:16:22.280 --> 00:16:27.800
But then any of the choreography itself,

248
00:16:27.840 --> 00:16:28.680
what's her name?

249
00:16:28.680 --> 00:16:32.160
Paul Abdul, she's a big time choreographer.

250
00:16:32.160 --> 00:16:35.240
All of her work protected in the copyright law, right?

251
00:16:35.240 --> 00:16:37.120
Well, pantomime is just another form

252
00:16:37.120 --> 00:16:39.040
essentially of choreography.

253
00:16:39.040 --> 00:16:41.400
It's just in acting, okay?

254
00:16:41.400 --> 00:16:43.080
So that's protectable as well.

255
00:16:43.080 --> 00:16:45.560
All right, sound recordings are protectable.

256
00:16:45.560 --> 00:16:46.680
Architectural works.

257
00:16:46.680 --> 00:16:49.160
One of my daughters is an architecture student.

258
00:16:49.160 --> 00:16:50.000
All protectable.

259
00:16:50.000 --> 00:16:51.000
Motion pictures.

260
00:16:51.000 --> 00:16:53.320
So if you go on TikTok,

261
00:16:53.320 --> 00:16:55.160
like I just kind of talk about the legal stuff,

262
00:16:55.160 --> 00:16:57.600
then I show you the real life application, right?

263
00:16:58.400 --> 00:17:00.000
If you go on TikTok,

264
00:17:00.000 --> 00:17:02.720
TikTok is probably one of the biggest violations,

265
00:17:02.720 --> 00:17:07.480
violators of copyright law that exists in the world, right?

266
00:17:07.480 --> 00:17:11.040
Like you go live, you sing a song,

267
00:17:11.040 --> 00:17:13.200
and the audio is there,

268
00:17:13.200 --> 00:17:15.640
but then separate from the audio that's playing,

269
00:17:15.640 --> 00:17:18.480
there's you moving, right?

270
00:17:18.480 --> 00:17:19.920
And then what happens?

271
00:17:19.920 --> 00:17:22.319
You have the option to grab the audio

272
00:17:22.319 --> 00:17:27.000
and put it onto your own video, right?

273
00:17:27.319 --> 00:17:28.840
Or you can grab the video

274
00:17:28.840 --> 00:17:33.840
and then create a dual screen with their video

275
00:17:33.840 --> 00:17:36.600
and your video and talk about the other video.

276
00:17:36.600 --> 00:17:39.160
That's all copyright infringement.

277
00:17:39.160 --> 00:17:41.200
But all of you have successfully

278
00:17:41.200 --> 00:17:42.520
given away your legal rights

279
00:17:42.520 --> 00:17:44.040
when you signed up for TikTok.

280
00:17:45.720 --> 00:17:47.520
It's all in the terms and conditions.

281
00:17:47.520 --> 00:17:49.560
Read that thing, right?

282
00:17:49.560 --> 00:17:51.640
But at the same time, it's a lot of fun.

283
00:17:51.640 --> 00:17:53.920
So you just kind of balance things.

284
00:17:53.920 --> 00:17:55.880
And this is kind of a really important message

285
00:17:56.000 --> 00:17:57.080
please understand this,

286
00:17:57.080 --> 00:18:01.200
is that while you're learning these legal issues,

287
00:18:01.200 --> 00:18:03.720
sometimes you're just going to make a business decision

288
00:18:03.720 --> 00:18:07.160
and you're not going to care about the legal issue, okay?

289
00:18:07.160 --> 00:18:10.320
That's part of being an effective business owner.

290
00:18:10.320 --> 00:18:11.560
I'm not saying go out there

291
00:18:11.560 --> 00:18:13.560
and infringe patents and trademarks

292
00:18:13.560 --> 00:18:15.080
and do things bad.

293
00:18:15.080 --> 00:18:16.240
And I'm just saying,

294
00:18:16.240 --> 00:18:19.240
you're doing a good business assessment.

295
00:18:19.240 --> 00:18:20.680
And in the business assessment,

296
00:18:20.680 --> 00:18:23.120
you're analyzing what are the potential damages

297
00:18:23.680 --> 00:18:25.440
and the potential profits.

298
00:18:25.440 --> 00:18:27.760
And you're not intentionally doing things wrong

299
00:18:27.760 --> 00:18:30.400
because you can get sued for willful infringement,

300
00:18:30.400 --> 00:18:31.760
which would be really painful,

301
00:18:31.760 --> 00:18:35.800
but you're kind of analyzing this all as a business, okay?

302
00:18:35.800 --> 00:18:39.160
Now, what kind of legal rights do you get

303
00:18:40.520 --> 00:18:42.160
as a copyright owner?

304
00:18:43.240 --> 00:18:44.920
That's the next question.

305
00:18:44.920 --> 00:18:46.280
Okay, this is a big deal.

306
00:18:47.920 --> 00:18:51.160
Number one, you get to reproduce the work.

307
00:18:52.160 --> 00:18:54.120
So if you create a painting,

308
00:18:54.120 --> 00:18:56.640
like right behind me, right there,

309
00:18:56.640 --> 00:18:57.480
right there, right?

310
00:18:57.480 --> 00:18:59.400
There's a painting, right?

311
00:18:59.400 --> 00:19:00.880
If I take a photocopy,

312
00:19:00.880 --> 00:19:02.840
if I take a picture of that right now

313
00:19:04.000 --> 00:19:07.120
and I upload it and I sell it,

314
00:19:07.120 --> 00:19:09.160
that's copyright infringement

315
00:19:09.160 --> 00:19:12.680
because I don't have the right to make a copy, okay?

316
00:19:12.680 --> 00:19:15.280
There's a really well-known artist.

317
00:19:15.280 --> 00:19:16.640
Her name's Lynn Lanesky.

318
00:19:16.640 --> 00:19:18.760
She's in the 100X community.

319
00:19:18.760 --> 00:19:20.440
I have a number of her works

320
00:19:20.760 --> 00:19:22.480
because I love her work

321
00:19:22.480 --> 00:19:25.000
and I hope she's watching this video at some point.

322
00:19:25.000 --> 00:19:25.840
Love her work.

323
00:19:25.840 --> 00:19:27.080
You're amazing, Lynn.

324
00:19:27.080 --> 00:19:27.920
But here's the thing

325
00:19:27.920 --> 00:19:30.000
is that she'll go to these conferences,

326
00:19:30.000 --> 00:19:31.560
create the paintings.

327
00:19:31.560 --> 00:19:33.800
Other people come up and take photographs of them

328
00:19:33.800 --> 00:19:34.960
or use their cell phones

329
00:19:34.960 --> 00:19:36.960
because nobody actually does this anymore.

330
00:19:36.960 --> 00:19:38.520
I don't even know why I did this.

331
00:19:38.520 --> 00:19:40.600
Does anybody actually do this anymore?

332
00:19:40.600 --> 00:19:41.440
It's all this.

333
00:19:41.440 --> 00:19:43.440
This is how everybody takes pictures now.

334
00:19:43.440 --> 00:19:44.600
Nobody does this.

335
00:19:44.600 --> 00:19:46.520
Anyways, I'm dating myself.

336
00:19:46.520 --> 00:19:47.920
So everybody comes over and like,

337
00:19:48.880 --> 00:19:51.000
and they're taking pictures of the thing, right?

338
00:19:51.000 --> 00:19:51.920
What do you see next?

339
00:19:51.920 --> 00:19:54.160
The next day, it's all over Facebook

340
00:19:54.160 --> 00:19:56.680
and then people are taking that Facebook image

341
00:19:56.680 --> 00:19:58.240
and they're saving it

342
00:19:58.240 --> 00:19:59.520
and they're going to the corner store

343
00:19:59.520 --> 00:20:00.680
and they're turning it.

344
00:20:00.000 --> 00:20:03.120
it into like a 12 by 18, and they're

345
00:20:03.120 --> 00:20:04.480
putting it on their wall.

346
00:20:04.480 --> 00:20:07.000
That's copyright infringement.

347
00:20:07.000 --> 00:20:10.000
The only one who has the legal right to make a copy

348
00:20:10.000 --> 00:20:14.080
is the original owner, the original creator of the work.

349
00:20:14.080 --> 00:20:18.280
You also, as a copyright owner, can make derivative works.

350
00:20:18.280 --> 00:20:19.480
What's a derivative work?

351
00:20:19.480 --> 00:20:23.480
A derivative work is one that is related to the original work.

352
00:20:23.480 --> 00:20:27.640
So does everybody here remember the Mona Lisa, the painting,

353
00:20:27.640 --> 00:20:28.320
the Mona Lisa?

354
00:20:28.320 --> 00:20:29.160
Yeah?

355
00:20:29.160 --> 00:20:33.000
OK, so does anybody know what's in the background

356
00:20:33.000 --> 00:20:35.680
of the Mona Lisa?

357
00:20:35.680 --> 00:20:36.880
Yeah, nobody.

358
00:20:36.880 --> 00:20:37.920
Oh, get out of here.

359
00:20:37.920 --> 00:20:40.760
Michelle, you actually know?

360
00:20:40.760 --> 00:20:42.040
All right, you got to unmute.

361
00:20:42.040 --> 00:20:43.680
You got to unmute.

362
00:20:43.680 --> 00:20:46.720
No, I do know there's like the, there's

363
00:20:46.720 --> 00:20:49.040
a little hills that are right there.

364
00:20:49.040 --> 00:20:50.160
Yes.

365
00:20:50.160 --> 00:20:51.280
Behind her face.

366
00:20:51.280 --> 00:20:53.560
Yes, very good.

367
00:20:53.560 --> 00:20:56.120
Yeah, that's very good.

368
00:20:56.120 --> 00:20:56.920
That's right.

369
00:20:56.920 --> 00:20:58.400
Well done, well done.

370
00:20:58.400 --> 00:21:02.400
All right, Michelle gets a $50, I mean, I'm just impressed.

371
00:21:02.400 --> 00:21:05.080
Michelle gets a $50 Amazon card, all right?

372
00:21:05.080 --> 00:21:06.320
And get the wheel ready.

373
00:21:06.320 --> 00:21:09.160
In one minute, I want to give away the electronic business

374
00:21:09.160 --> 00:21:09.640
card.

375
00:21:09.640 --> 00:21:11.240
So we're going to send Michelle, we're

376
00:21:11.240 --> 00:21:13.320
going to give you a $50 Amazon gift card,

377
00:21:13.320 --> 00:21:16.280
because you're literally the first person ever

378
00:21:16.280 --> 00:21:18.800
in a year of running this challenge that

379
00:21:18.800 --> 00:21:20.040
has ever gotten that right.

380
00:21:20.040 --> 00:21:22.160
Nobody ever gets that right.

381
00:21:22.160 --> 00:21:24.920
So that's pretty good.

382
00:21:24.920 --> 00:21:28.200
But here's the thing is that in the Mona Lisa,

383
00:21:28.200 --> 00:21:30.960
let's say you decide to give her a mustache.

384
00:21:30.960 --> 00:21:31.960
That's a derivative.

385
00:21:31.960 --> 00:21:35.040
It's a modification to the original, OK?

386
00:21:35.040 --> 00:21:38.160
Now, derivatives, I'll keep it there.

387
00:21:38.160 --> 00:21:40.840
I won't go a lot deeper, because I don't want to make things

388
00:21:40.840 --> 00:21:42.040
really confusing.

389
00:21:42.040 --> 00:21:45.360
But the point is that there's an original work,

390
00:21:45.360 --> 00:21:47.040
any modification to that work may

391
00:21:47.040 --> 00:21:48.840
be argued to be a derivative.

392
00:21:48.840 --> 00:21:51.520
If it's a derivative, the only one who can make a derivative

393
00:21:51.520 --> 00:21:53.520
is the original copyright owner.

394
00:21:53.520 --> 00:21:56.080
So you can't take the painting and add

395
00:21:56.080 --> 00:21:57.920
like seagulls in the background and say,

396
00:21:57.920 --> 00:21:59.120
oh, it's my own copyright.

397
00:21:59.120 --> 00:22:01.080
You can't do that.

398
00:22:01.080 --> 00:22:01.560
All right?

399
00:22:01.560 --> 00:22:02.520
You can get sued for that.

400
00:22:02.520 --> 00:22:04.200
That's copyright infringement, because the only one

401
00:22:04.200 --> 00:22:07.080
who can make a derivative is the original copyright owner.

402
00:22:07.080 --> 00:22:10.600
Now, making copies, not only reproducing it,

403
00:22:10.600 --> 00:22:13.040
but making copies and giving it to others,

404
00:22:13.040 --> 00:22:15.680
only the copyright owner can do that.

405
00:22:15.680 --> 00:22:19.160
If it's like a musical or a play or a pantomime,

406
00:22:19.160 --> 00:22:21.800
only the copyright owner can perform it.

407
00:22:21.800 --> 00:22:24.200
Nobody else can perform it, all right?

408
00:22:24.200 --> 00:22:26.480
The only one who can publicly display the work

409
00:22:26.480 --> 00:22:29.080
is the original copyright owner, all right?

410
00:22:29.080 --> 00:22:31.560
And in sound recordings, the only one

411
00:22:31.560 --> 00:22:34.800
who can actually publicly play the audio

412
00:22:34.800 --> 00:22:38.840
for some kind of financial gain is the actual copyright owner.

413
00:22:38.840 --> 00:22:39.600
Nobody else.

414
00:22:39.600 --> 00:22:41.480
What do I mean by that?

415
00:22:41.480 --> 00:22:44.240
You ever notice how when you go into a bar

416
00:22:44.240 --> 00:22:47.360
or you go into a restaurant, they're

417
00:22:47.360 --> 00:22:50.240
playing music in the background?

418
00:22:50.240 --> 00:22:54.120
That music that's playing, they need a license to play that.

419
00:22:54.160 --> 00:22:56.840
Most of them are paying BMI, or they're

420
00:22:56.840 --> 00:22:59.320
paying another big company that's

421
00:22:59.320 --> 00:23:03.040
a music company that owns all the licenses to the music.

422
00:23:03.040 --> 00:23:07.160
They pay them a royalty every single month or every year

423
00:23:07.160 --> 00:23:08.480
so they can play that music.

424
00:23:08.480 --> 00:23:12.120
They can't just randomly say, I listened to this music.

425
00:23:12.120 --> 00:23:13.160
I'm just going to play it.

426
00:23:13.160 --> 00:23:16.680
Anytime you're playing it out loud,

427
00:23:16.680 --> 00:23:19.640
you actually need to get a license, all right?

428
00:23:19.640 --> 00:23:23.760
And that right only belongs to the copyright owner.

429
00:23:24.160 --> 00:23:28.320
Now, this is where people make a lot of mistakes.

430
00:23:28.320 --> 00:23:31.720
So I'm going to put this in the chat for you

431
00:23:31.720 --> 00:23:35.440
so nobody will make this actual mistake.

432
00:23:35.440 --> 00:23:38.000
If you go, let's see, I'm going to copy this.

433
00:23:38.000 --> 00:23:41.200
Let me paste it in the chat.

434
00:23:41.200 --> 00:23:47.720
This that I'm pasting right now is the proper format

435
00:23:47.720 --> 00:23:52.200
for a copyright notice.

436
00:23:53.120 --> 00:23:54.760
I mean, forget about the dot there.

437
00:23:54.760 --> 00:23:56.160
I don't know why the dot showed up.

438
00:23:56.160 --> 00:24:00.640
But it's the copyright symbol, the year, and then the owner.

439
00:24:00.640 --> 00:24:03.480
That is the notice.

440
00:24:03.480 --> 00:24:06.280
What you don't do is copyright symbol,

441
00:24:06.280 --> 00:24:09.960
and then write the word copyright,

442
00:24:09.960 --> 00:24:12.800
and then put the date, and then put the owner.

443
00:24:12.800 --> 00:24:17.080
Because essentially what you're saying is copyright, copyright,

444
00:24:17.080 --> 00:24:18.520
then the year and the owner.

445
00:24:18.520 --> 00:24:20.520
And so anybody who understands the law at all

446
00:24:20.560 --> 00:24:23.600
is going to laugh at you if you do that.

447
00:24:23.600 --> 00:24:24.840
So don't do that.

448
00:24:24.840 --> 00:24:28.400
You can either say copyright or use a circle C.

449
00:24:28.400 --> 00:24:30.440
Don't do both, OK?

450
00:24:30.440 --> 00:24:31.840
And what some people do at the end

451
00:24:31.840 --> 00:24:33.560
is they write all rights reserved.

452
00:24:33.560 --> 00:24:35.600
You don't need to do that.

453
00:24:35.600 --> 00:24:38.520
All your rights are reserved automatically.

454
00:24:38.520 --> 00:24:40.200
But if you want to do it, you can do it.

455
00:24:40.200 --> 00:24:42.760
I actually say it on a number of my videos

456
00:24:42.760 --> 00:24:45.080
just to scare people away because I

457
00:24:45.080 --> 00:24:47.720
don't want to spend my time litigating against people

458
00:24:47.720 --> 00:24:48.680
needlessly.

459
00:24:48.680 --> 00:24:49.960
That's a copyright notice.

460
00:24:50.000 --> 00:24:54.600
Now, the entity that is listed at the end,

461
00:24:54.600 --> 00:24:58.960
this is really important, that is the one

462
00:24:58.960 --> 00:25:01.280
that you want to own.

463
00:25:00.000 --> 00:25:06.660
the copyright. Now, where my VIP is just by a show of hands, raise your hand. All right.

464
00:25:06.660 --> 00:25:10.960
So that's a lot of you guys that are VIP. One of the things we talked about a VIP was

465
00:25:10.960 --> 00:25:19.400
ownership rights, right? This is a really big deal because if you're filing for intellectual

466
00:25:19.400 --> 00:25:27.320
property, you actually can get a tax write off. Okay, there's a write off. It's a business

467
00:25:27.320 --> 00:25:34.040
expense. But if you don't have it in the name of your company, then good luck with

468
00:25:34.040 --> 00:25:38.960
the expense. It has to actually be in the name of your company. All right. So if you're

469
00:25:38.960 --> 00:25:45.640
spending, let's say $65 to get a registration for your website, and you want to get a write

470
00:25:45.640 --> 00:25:50.820
off, then put it in the name of the company. If you put it in your own name. So if it says

471
00:25:50.820 --> 00:25:57.280
at the end, it is copyright 1996, Peter Nieves, I'm not getting a write off. If it says 80,

472
00:25:57.280 --> 00:26:02.040
challenges, I'm getting a write off. You see the difference. But the other thing to

473
00:26:02.040 --> 00:26:07.480
keep in mind is that you want to make sure when it comes to determining if you want it

474
00:26:07.480 --> 00:26:13.240
in your name or in a company's name, you also look at liability. If it's in your name, and

475
00:26:13.240 --> 00:26:17.800
it infringes upon somebody else's work, there's a higher chance that somebody's going to look

476
00:26:17.800 --> 00:26:23.800
at that and say, Oh, it's actually in. I don't want to use anybody's name here. So let's

477
00:26:23.800 --> 00:26:31.800
say Greg, there's no Greg here, right? Good. It's in Greg's name. Let me sue Greg. Right?

478
00:26:31.800 --> 00:26:37.440
The reason why you created an LLC, or whatever other form of company that you created was

479
00:26:37.440 --> 00:26:42.120
to make sure you don't get sued personally. So for that reason, if you actually if you're

480
00:26:42.120 --> 00:26:48.160
gonna if you're going to have legal rights to any of the intellectual property, and you're

481
00:26:48.160 --> 00:26:52.240
going to put in the name of a company, you're going to have a higher chance of you not being

482
00:26:52.240 --> 00:26:57.920
personally liable. So your your copyright notice should say copyright 1996 AD challenges,

483
00:26:57.920 --> 00:27:02.920
not Peter Nieves. Does that make sense? It's a really simple thing. But these little things

484
00:27:02.920 --> 00:27:08.220
result in litigation. So I want to make sure you understand these things like these are

485
00:27:08.220 --> 00:27:17.120
business tips that'll that will save you tons. And I mean, tons of money. Okay. So let me

486
00:27:17.320 --> 00:27:26.960
look, let me show you one other thing in this area. Before I show you the AI material, let

487
00:27:26.960 --> 00:27:35.320
me show you one more thing. Okay, let's go into books. How many authors are here? We

488
00:27:35.320 --> 00:27:40.480
have a we have one only one author. Oh, we have a few. Okay, we have a few. Okay. All

489
00:27:40.480 --> 00:27:49.400
right. The books that you're creating are protectable under copyright law, right? But

490
00:27:49.400 --> 00:27:54.920
what you have to be careful of is when you're negotiating with your publishers. Make sure

491
00:27:54.920 --> 00:28:00.240
you negotiate who actually maintains the copyright. Some of them are actually asking you to assign

492
00:28:00.240 --> 00:28:06.200
all right title and interest right in the chat. The following words. Oh, yeah. Right.

493
00:28:06.200 --> 00:28:10.040
Thanks. That always happens to me. I start talking and I forget I forget about the wheel

494
00:28:10.360 --> 00:28:19.000
Yeah. So 30 seconds. All right. Give me 30 seconds and then we'll do it. All right. So type

495
00:28:19.000 --> 00:28:30.400
in the chat what I'm typing in here. Right. Title and interest. Okay. Right. Title and

496
00:28:30.400 --> 00:28:37.360
interest. Remember those three words. Right. Title and interest. This is really important

497
00:28:37.360 --> 00:28:41.920
to remember this. I mean, you may be thinking, well, who cares? Those three things are the

498
00:28:41.920 --> 00:28:49.440
things you want to be giving away or obtaining when it comes to your legal rights to your

499
00:28:49.440 --> 00:28:54.080
to your trademarks, your copyrights, your patents, whatever it is. If you're buying

500
00:28:54.080 --> 00:28:59.120
something by make sure in the agreement, it says that they've hereby assign all right

501
00:28:59.120 --> 00:29:03.840
title and interest to you. If you're selling something, you're selling all right title

502
00:29:03.840 --> 00:29:09.600
and interest. All right. Those three words are really, really valuable because they have

503
00:29:09.600 --> 00:29:14.640
a lot of strength in a court of law. So just remember those three words. It'll help you

504
00:29:14.640 --> 00:29:20.080
out a lot. So with your books, if you're going to be publishing with some kind of publisher.

505
00:29:21.920 --> 00:29:25.440
Determine whether or not they're going to make you assign all right title and interest

506
00:29:25.440 --> 00:29:31.120
of your book to the publisher. Why did I say that? Somebody tell me why that's important.

507
00:29:34.000 --> 00:29:39.440
Just raise your virtual hand or your real hand and I'll unmute you. Why do you think it's

508
00:29:39.440 --> 00:29:46.080
important to know whether you're giving all right title and interest to the publisher?

509
00:29:46.080 --> 00:29:50.320
Is that sorry? I just got unmuted. But is that because of revisions?

510
00:29:51.920 --> 00:29:59.360
Revisions are one thing. What else? Additions. Additions. Yep. Revisions, additions.

511
00:30:00.000 --> 00:30:07.760
um derivatives new books next series you're giving if you give all right title and interest

512
00:30:07.760 --> 00:30:14.080
to to your publisher that's usually called an assignment assignment of all right title and

513
00:30:14.080 --> 00:30:19.920
interest okay if you assign all right title and interest for your book over to a publisher

514
00:30:19.920 --> 00:30:25.680
you just gave away the right to make derivatives you gave away the right to make revisions you gave

515
00:30:25.680 --> 00:30:33.360
away the right to do a series like you gave it away so if your publisher is asking you for an

516
00:30:33.360 --> 00:30:41.840
assignment they should be paying you a lot more a lot more there's there's really no real reason

517
00:30:41.840 --> 00:30:46.320
for them to get all right title and interest what they should get instead if they really need

518
00:30:46.320 --> 00:30:52.080
something something like a non-exclusive license to make copies to do modifications but they

519
00:30:52.080 --> 00:30:57.600
shouldn't own it outright you should maintain ownership if you can okay that's how you make

520
00:30:57.600 --> 00:31:02.560
money in this industry you don't make money by giving things away you make money by maintaining

521
00:31:02.560 --> 00:31:09.360
ownership and licensing to other people licensing is where you make money not just giving things

522
00:31:09.360 --> 00:31:17.440
away okay all right and with that let's go to ray carter who's been patiently waiting uh let's

523
00:31:17.440 --> 00:31:23.440
let's look at see who we're gonna give the electronic business card to and let me show

524
00:31:23.440 --> 00:31:30.160
you guys what i'm actually giving you guys um there is here's my wallet here in my wallet if

525
00:31:30.160 --> 00:31:35.120
you just pull this little thing here out pops a credit card it's not really a credit card it's

526
00:31:35.120 --> 00:31:40.720
actually called an electronic business card okay what you do with an electronic business card is

527
00:31:40.720 --> 00:31:46.720
you just tap it on a cell phone and all of your information pops up you no longer have to like

528
00:31:46.720 --> 00:31:53.680
type in peter nieves 603 blah blah blah phone number email address nothing you just go

529
00:31:53.680 --> 00:31:58.640
tap everything all your information goes right onto their cell phones

530
00:31:58.640 --> 00:32:03.840
okay we're going to give away one right now so if you can share your screen

531
00:32:09.760 --> 00:32:12.800
remember you have to be here live today in order to win this

532
00:32:17.280 --> 00:32:18.240
i don't think that's john

533
00:32:19.840 --> 00:32:21.360
dave is dave here

534
00:32:23.920 --> 00:32:25.680
is dave here i don't think so

535
00:32:28.000 --> 00:32:30.880
larissa are you able to see dave uh he was earlier

536
00:32:32.720 --> 00:32:38.400
is he here i'm not seeing him in the list anymore i don't see him oh

537
00:32:40.240 --> 00:32:42.960
yeah that's a bummer i think i did see him earlier too

538
00:32:43.920 --> 00:32:51.440
susan she's not here today either susan's not here either oh no they're getting better

539
00:32:52.320 --> 00:32:57.040
they are they're getting better you remember we did this once and it went like eight or nine times

540
00:32:57.040 --> 00:33:00.400
yes it was so funny it was kind of hilarious

541
00:33:03.360 --> 00:33:11.360
christiana christiane christiana nope nope we're just gonna have a lot of confetti

542
00:33:11.440 --> 00:33:16.800
we're just gonna have a lot of confetti to clean up after this yeah no kidding and each of those

543
00:33:16.800 --> 00:33:22.560
names is removed as we do this right yeah add those to the cookies on my computer or it's a real

544
00:33:22.560 --> 00:33:31.600
mess my show nope oh man you know what's so funny is copyright yeah we're at four copyright day is

545
00:33:31.600 --> 00:33:38.720
like the biggest like meatiest day and and not a lot of people are able to make today that's

546
00:33:41.680 --> 00:33:44.080
say carol nope

547
00:33:48.240 --> 00:33:52.880
keep going that's five that's five i know it's lagging a second for me to

548
00:33:52.880 --> 00:33:57.920
to turn it off between bear with me we're gonna see if it actually beats the record of eight

549
00:34:00.160 --> 00:34:04.800
martha yeah martha didn't register with the last name no

550
00:34:07.760 --> 00:34:08.560
all right all right

551
00:34:11.600 --> 00:34:19.360
we're gonna like three we might have to resort to a uh a question

552
00:34:20.880 --> 00:34:25.360
no i think we broke the record that's eight no we're at equal we equal right

553
00:34:25.920 --> 00:34:30.159
you know what's funny is everyone's gonna watch this replay and be like oh yeah they're gonna

554
00:34:30.159 --> 00:34:35.280
be pretty upset i i usually get a lot of text messages if somebody doesn't get the award

555
00:34:36.000 --> 00:34:38.000
tanya nope

556
00:34:40.080 --> 00:34:42.080
all right we just broke the record we just broke

557
00:34:44.400 --> 00:34:53.840
all right go ahead it's gonna be lucky 11 you see the names are getting bigger yeah pat

558
00:34:53.840 --> 00:34:59.920
pat rebecca rebecca nope

559
00:35:00.000 --> 00:35:01.000
Keep going.

560
00:35:01.000 --> 00:35:02.000
If we get to 20, I'm quitting.

561
00:35:02.000 --> 00:35:03.000
Just kidding.

562
00:35:03.000 --> 00:35:04.000
That'd be kind of cool.

563
00:35:04.000 --> 00:35:05.000
Never.

564
00:35:05.000 --> 00:35:06.000
Shelly.

565
00:35:06.000 --> 00:35:07.000
Congratulations for yesterday.

566
00:35:07.000 --> 00:35:08.000
Shelly won.

567
00:35:08.000 --> 00:35:09.000
Awesome.

568
00:35:09.000 --> 00:35:10.000
Shelly wins.

569
00:35:10.000 --> 00:35:11.000
Shelly wins.

570
00:35:11.000 --> 00:35:12.000
Yay.

571
00:35:12.000 --> 00:35:23.000
That was like the longest wait for you, Shelly.

572
00:35:23.000 --> 00:35:26.000
That was definitely a buildup there.

573
00:35:26.000 --> 00:35:27.000
That's too funny.

574
00:35:27.000 --> 00:35:28.000
All right, cool.

575
00:35:28.000 --> 00:35:29.000
So we got that.

576
00:35:29.000 --> 00:35:30.000
Congratulations.

577
00:35:30.000 --> 00:35:31.000
What is this?

578
00:35:31.000 --> 00:35:32.000
Congrats.

579
00:35:32.000 --> 00:35:33.000
Hello, Tony is here.

580
00:35:33.000 --> 00:35:34.000
Tony.

581
00:35:34.000 --> 00:35:35.000
I see from Tanya.

582
00:35:35.000 --> 00:35:36.000
Tanya says Tony is here.

583
00:35:36.000 --> 00:35:37.000
Tony didn't win, did he?

584
00:35:37.000 --> 00:35:38.000
I don't think it said Anthony.

585
00:35:38.000 --> 00:35:39.000
Maybe Tanya forgot the A in her name.

586
00:35:39.000 --> 00:35:40.000
Tanya?

587
00:35:40.000 --> 00:35:41.000
Is that supposed to be Tanya?

588
00:35:41.000 --> 00:35:42.000
I don't know.

589
00:35:42.000 --> 00:35:43.000
I don't know.

590
00:35:43.000 --> 00:35:44.000
All right, well, let's keep going.

591
00:35:44.000 --> 00:35:45.000
I get this base winner later.

592
00:35:45.000 --> 00:35:46.000
All right.

593
00:35:46.000 --> 00:35:47.000
So, hi.

594
00:35:47.000 --> 00:35:48.000
Were you one of the winners?

595
00:35:48.000 --> 00:36:14.000
I can't hear you.

596
00:36:14.000 --> 00:36:22.000
If it is, then I'll just give away to them. I don't care. It's not that big of a deal to me.

597
00:36:22.000 --> 00:36:27.000
Yeah, I don't see her name on the wheel currently so she must have.

598
00:36:27.000 --> 00:36:29.000
She must have been taken off.

599
00:36:29.000 --> 00:36:42.000
Okay, so she would have figured out separate let me keep going on the copyright stuff and then we can, I'll take care of it later. Alright, so let me go into the AI side of this because there's a lot, there's a lot of issues on this and I just want to make sure you guys

600
00:36:42.000 --> 00:36:54.000
are aware of some of them. We're going to jump, we're going to do more copyright tomorrow, but let me at least share some stuff so I'm going to share my screen with you.

601
00:36:54.000 --> 00:36:56.000
Here, there we go. Okay.

602
00:36:56.000 --> 00:36:57.000
All right.

603
00:36:57.000 --> 00:37:05.000
This is a presentation that I did in front of the state bar. A few months ago.

604
00:37:05.000 --> 00:37:09.000
There's a lot of different platforms that are out there that have artificial intelligence.

605
00:37:09.000 --> 00:37:11.000
Okay.

606
00:37:11.000 --> 00:37:22.000
What I was focusing on really is what's created by the artificial intelligence. So I'm just going to cover for you the the copyright issues associated with artificial intelligence.

607
00:37:22.000 --> 00:37:27.000
So some of the programs are like mid journey you'll see mid journey there. A lot of people know that.

608
00:37:28.000 --> 00:37:37.000
A lot of people know that. AutoAI is actually really cool. What it does is it'll take your videos, it'll transcribe them for you and then it'll create a summary for you.

609
00:37:37.000 --> 00:37:45.000
You can then take that summary and upload that summary into ChatGPT and ask it to create like a bullet list of the most important issues with a certain tone.

610
00:37:45.000 --> 00:37:56.000
You can do all sorts of incredible things with it. Just remember that you don't want to put confidential stuff into these platforms because a lot of these platforms don't maintain confidentiality.

611
00:37:56.000 --> 00:38:04.000
So you can lose certain stuff here. So I'm just going to go straight down to some of the more important issues here.

612
00:38:04.000 --> 00:38:06.000
All right.

613
00:38:06.000 --> 00:38:10.000
This is ChatGPT. How many people here use ChatGPT?

614
00:38:10.000 --> 00:38:12.000
I know I do. A few people do. Okay.

615
00:38:12.000 --> 00:38:16.000
All right. Here's the thing. Remember with ChatGPT.

616
00:38:16.000 --> 00:38:19.000
Now, they said that they're going to change this.

617
00:38:19.000 --> 00:38:24.000
But as of right now, they gather information from a number of sources.

618
00:38:24.000 --> 00:38:33.000
One is the account information that you give. Another one is the information that you type in right through what are called prompts.

619
00:38:33.000 --> 00:38:40.000
And another one is it pulls data from your device, like your IP address, which is your location essentially.

620
00:38:40.000 --> 00:38:43.000
They can do all sorts of stuff like that to figure out.

621
00:38:43.000 --> 00:38:54.000
Like your IP address is actually telling you, you know, it can either work through the server that you're located, that you're connected to, or there's other ways that you can use IP addresses.

622
00:38:54.000 --> 00:38:57.000
But in any case, we'll just say it's a location for now to keep it simple.

623
00:38:57.000 --> 00:38:59.000
I don't want to make it too technical for you guys.

624
00:38:59.000 --> 00:39:12.000
So, the first thing is the stuff that you're typing in, ChatGPT is now using that to either become smarter or to create like good results for you.

625
00:39:12.000 --> 00:39:15.000
Like it's but it's using what you enter.

626
00:39:15.000 --> 00:39:18.000
So, why does this even matter? Okay.

627
00:39:18.000 --> 00:39:20.000
Well, like who cares?

628
00:39:21.000 --> 00:39:25.000
Samsung actually had a big problem where there were three engineers.

629
00:39:25.000 --> 00:39:35.000
The engineers uploaded, in one case, an engineer uploaded source code that had some problems with it within the company so that the source code could be fixed.

630
00:39:35.000 --> 00:39:40.000
But the problem was that that source code was confidential.

631
00:39:40.000 --> 00:39:46.000
Well, now that they've uploaded the confidential source code into ChatGPT, it's no longer confidential.

632
00:39:46.000 --> 00:39:54.000
So, Samsung lost all legal rights to trade secrets associated with that code the second they did that.

633
00:39:55.000 --> 00:40:00.000
This is why you got to be careful. Don't upload anything that is confidential.

634
00:40:00.000 --> 00:40:06.320
Okay, so if there's anything that is potentially a trade secret or you know, highly confidential

635
00:40:06.680 --> 00:40:11.780
Don't don't upload it. I'm not gonna go into the patent stuff. It'd be a little too complex for you guys

636
00:40:12.400 --> 00:40:14.920
But I want to show you a few different things here

637
00:40:16.560 --> 00:40:22.480
Alright next part look at the terms and conditions of these of these platforms that you're using

638
00:40:23.360 --> 00:40:28.680
some of them actually say like mid journey actually says that

639
00:40:29.160 --> 00:40:32.480
Any of the artwork that you create out of it

640
00:40:32.720 --> 00:40:39.240
You don't have rights under you don't have commercial rights to use that unless you pay a

641
00:40:39.720 --> 00:40:43.520
Certain amount of money as a member. What does that mean?

642
00:40:44.000 --> 00:40:48.680
So let's let's assume that you use mid journey to create like a logo or some kind of image

643
00:40:48.680 --> 00:40:51.340
And you want to use that image for your company?

644
00:40:52.080 --> 00:40:53.960
Okay

645
00:40:53.960 --> 00:40:56.840
According to mid journeys terms and conditions

646
00:40:56.840 --> 00:41:02.600
You don't have a legal right to do that unless you pay for the premium level in which case they give you a license

647
00:41:03.200 --> 00:41:05.200
to use that in a commercial environment

648
00:41:06.280 --> 00:41:11.660
Commercial environment meaning to make sales in the marketplace for business purposes

649
00:41:12.280 --> 00:41:18.280
okay, so just be careful look at the terms and conditions for any of those AI platforms that you're using and

650
00:41:18.800 --> 00:41:21.820
Make sure that that it's okay

651
00:41:22.540 --> 00:41:29.140
For you to actually take the results and use them the bigger issue here honestly is that

652
00:41:29.580 --> 00:41:37.940
The copyright office has come out and said that if you use AI to create something you cannot get a copyright on it

653
00:41:39.180 --> 00:41:41.180
That's what they said

654
00:41:41.220 --> 00:41:46.020
There was a really big big case. It was called Zarya of the dawn

655
00:41:46.940 --> 00:41:48.220
Christina

656
00:41:48.220 --> 00:41:55.340
Castanova was an artist. She created a or she's still an artist. I know her. She actually texted me two days ago

657
00:41:56.380 --> 00:41:58.780
She created a a comic book

658
00:41:59.540 --> 00:42:06.940
filed for a copyright for the comic book the copyright office rejected her copyright application for the images and

659
00:42:07.300 --> 00:42:15.200
Allowed the copyright for the for the text of the copyright of the I'm sorry the text of the the comic book

660
00:42:16.900 --> 00:42:22.220
Because they said she created the words so as a as a publisher, it's fine

661
00:42:22.980 --> 00:42:26.420
But she used mid journey to create the images

662
00:42:27.660 --> 00:42:30.500
See, she went into mid journey and said, you know

663
00:42:30.500 --> 00:42:32.580
Give me a you know

664
00:42:32.580 --> 00:42:38.940
a sunset with a greenish tone with clouds in the background with the water here and

665
00:42:39.300 --> 00:42:43.660
So she wrote this prompt to mid journey. She got four images that came out

666
00:42:43.980 --> 00:42:50.020
He kept modifying and tweaking them then she used one in her comic book and they said nope

667
00:42:50.500 --> 00:42:53.540
No legal rights because it was created by mid journey

668
00:42:53.540 --> 00:42:59.620
Which is artificial intelligence the copyright office has come out and said they made an aggressive statement

669
00:42:59.940 --> 00:43:05.760
Any images that it created or any work that's created using AI will not be registered now

670
00:43:06.660 --> 00:43:13.500
Do I think that's fair? No, I don't think it's fair because you can actually create prompts that are very very detailed

671
00:43:14.340 --> 00:43:19.500
Well, if if I actually say the hex number for the color, you know exactly what I want

672
00:43:19.500 --> 00:43:22.100
Where like how many leaves are on the plants?

673
00:43:22.100 --> 00:43:29.540
I mean if I if I write this out in incredible detail arguably I become the the artist in my writing

674
00:43:29.900 --> 00:43:34.380
the computer is just rendering what I said to render so I

675
00:43:34.940 --> 00:43:38.900
spoke to the head of the copyright Alliance Keith and

676
00:43:39.700 --> 00:43:45.940
He agrees with me that within the next year that law is gonna change we think there's gonna be a change in this so

677
00:43:46.620 --> 00:43:49.540
For those of you that are joining us in the foundations in IP

678
00:43:50.260 --> 00:43:56.060
You're gonna be kept up to date on the law changes because that's one of the things I do with you every single month

679
00:43:56.060 --> 00:44:01.100
It's like I let you know. Hey, look, this is gonna affect your business. This is what happened

680
00:44:01.220 --> 00:44:06.180
This happened in the federal district court. This is important to your employees is important to you

681
00:44:06.700 --> 00:44:11.580
So I had to give you the information and drop different different things for you in our group

682
00:44:12.020 --> 00:44:17.340
So you'll you'll know when that actually comes out. So don't worry about it. I'll make you aware of it

683
00:44:18.220 --> 00:44:24.440
So just understand why doesn't it just matter if you're creating new content for your company?

684
00:44:25.020 --> 00:44:30.260
For yourself and you're trying to make money off of it and you want to actually maintain legal rights to it

685
00:44:31.060 --> 00:44:33.060
be careful because

686
00:44:33.660 --> 00:44:40.460
There are certain applications that say that you cannot make money using the results of their platforms and

687
00:44:40.660 --> 00:44:45.820
Other ones are saying we know that the Copyright Office is saying that you can't get legal rights

688
00:44:46.620 --> 00:44:48.100
now

689
00:44:48.100 --> 00:44:51.020
Just because you can't get legal rights doesn't mean you can't make money

690
00:44:51.460 --> 00:44:58.020
So, you know there you may be able to use one of these platforms not obtain legal rights under copyright law

691
00:44:58.260 --> 00:45:00.260
but still if you're

692
00:45:00.000 --> 00:45:03.200
if you're paying that premium level so that you can use

693
00:45:03.200 --> 00:45:07.600
the results in the public to make money,

694
00:45:07.600 --> 00:45:09.000
then you can go make money.

695
00:45:09.000 --> 00:45:11.840
You're just not going to be able to own the copyright.

696
00:45:11.840 --> 00:45:13.600
The reason why you want to own a copyright

697
00:45:13.600 --> 00:45:17.240
is so that nobody can copy it.

698
00:45:17.240 --> 00:45:18.520
Actually, that's kind of funny.

699
00:45:18.520 --> 00:45:20.680
I said, the reason why you want to own the copyright

700
00:45:20.680 --> 00:45:23.400
is so nobody can copy it.

701
00:45:23.400 --> 00:45:24.440
I didn't mean to do that.

702
00:45:24.440 --> 00:45:26.520
But in any case, the whole point being

703
00:45:26.520 --> 00:45:32.480
that if you create this painting over here right there

704
00:45:32.480 --> 00:45:35.120
through mid-journey, look, you can go

705
00:45:35.120 --> 00:45:38.680
and you can sell that all you want on eBay.

706
00:45:38.680 --> 00:45:42.080
But now Shelly can say, man, I really like that image.

707
00:45:42.080 --> 00:45:43.680
I'm going to copy it.

708
00:45:43.680 --> 00:45:46.920
And I'm going to sell it for $3 less than Peter.

709
00:45:46.920 --> 00:45:49.920
And she can totally phase me out of the market.

710
00:45:49.920 --> 00:45:52.040
And I can't do anything about it because I

711
00:45:52.040 --> 00:45:55.840
don't have any legal rights under copyright law.

712
00:45:55.880 --> 00:45:59.640
The thing that keeps people away from stealing your ideas

713
00:45:59.640 --> 00:46:03.680
often is intellectual property, trademarks, copyrights,

714
00:46:03.680 --> 00:46:04.280
patents.

715
00:46:04.280 --> 00:46:07.920
That's how you stop them from copying what you're doing.

716
00:46:07.920 --> 00:46:10.160
That's how you take over a market.

717
00:46:10.160 --> 00:46:13.880
That's how you maintain quality of something,

718
00:46:13.880 --> 00:46:16.320
is by doing that, all right?

719
00:46:16.320 --> 00:46:18.120
Any questions of what I covered so far?

720
00:46:18.120 --> 00:46:19.840
That was a lot.

721
00:46:19.840 --> 00:46:21.760
There's some more to go over in copyrights.

722
00:46:21.760 --> 00:46:25.400
But I just want to stop there for a second

723
00:46:25.400 --> 00:46:26.880
and see where you guys are.

724
00:46:26.880 --> 00:46:28.720
If you have a question, all right.

725
00:46:28.720 --> 00:46:30.840
Michelle, go right ahead, Michelle.

726
00:46:39.360 --> 00:46:43.880
OK, I just want to know, how would the Copyright Office

727
00:46:43.880 --> 00:46:45.960
even know if you used AI?

728
00:46:45.960 --> 00:46:46.960
Like, I'm talking about.

729
00:46:46.960 --> 00:46:49.200
That is the best question ever.

730
00:46:49.200 --> 00:46:50.960
So, OK.

731
00:46:50.960 --> 00:46:55.960
I actually asked that question to Keith, myself,

732
00:46:55.960 --> 00:46:57.680
the head of the Copyright Alliance.

733
00:46:57.680 --> 00:47:00.480
I said, all right, you got to fill this.

734
00:47:00.480 --> 00:47:02.440
You got to fill me in here.

735
00:47:02.440 --> 00:47:07.920
How in the world is it that Christina Castanova filed

736
00:47:07.920 --> 00:47:10.240
for a copyright application?

737
00:47:10.240 --> 00:47:13.120
And I was just taking one question, guys.

738
00:47:13.120 --> 00:47:17.680
But if you're a VIP, you can ask me all the questions you want.

739
00:47:17.680 --> 00:47:24.680
So how is it that Christina Castanova filed a copyright

740
00:47:24.680 --> 00:47:29.200
application and nowhere on the form, like nowhere on the form

741
00:47:29.200 --> 00:47:33.960
does it say, please specify if you use artificial intelligence?

742
00:47:33.960 --> 00:47:36.280
Nowhere does it say that.

743
00:47:36.280 --> 00:47:38.320
Like, it's not on anywhere on the form.

744
00:47:38.320 --> 00:47:39.840
So how did they find out?

745
00:47:39.840 --> 00:47:41.920
Here's what happened.

746
00:47:41.920 --> 00:47:45.520
Apparently, Christina was so excited

747
00:47:45.520 --> 00:47:49.000
that she received a copyright on her work that

748
00:47:49.000 --> 00:47:52.880
was created by Midjourney that she went public in the media

749
00:47:52.880 --> 00:47:54.880
and told everybody.

750
00:47:54.880 --> 00:47:58.680
She said, I filed one of the first comic books

751
00:47:58.680 --> 00:48:01.080
ever using the results of Midjourney,

752
00:48:01.080 --> 00:48:02.640
and I got a copyright.

753
00:48:02.640 --> 00:48:04.920
So nobody can copy what I've got.

754
00:48:04.920 --> 00:48:07.920
And she got a phone call.

755
00:48:07.920 --> 00:48:12.920
And the phone call said, hey, good to know.

756
00:48:12.920 --> 00:48:14.840
Actually, according to our legal rules,

757
00:48:14.840 --> 00:48:16.840
you can't use anything that's created

758
00:48:16.840 --> 00:48:18.360
by artificial intelligence.

759
00:48:18.360 --> 00:48:22.200
So we are canceling your copyright for the images,

760
00:48:22.200 --> 00:48:25.680
but we will maintain your copyright for the words.

761
00:48:25.680 --> 00:48:30.560
So basically, her being excited, I actually

762
00:48:30.560 --> 00:48:32.360
wanted to look and see who's here right now

763
00:48:32.360 --> 00:48:34.840
because I sent her the link if she had time.

764
00:48:34.840 --> 00:48:36.760
She's actually working tonight.

765
00:48:36.760 --> 00:48:38.440
So she's like, oh, I want to be there,

766
00:48:38.440 --> 00:48:40.840
but I can't because I'm working.

767
00:48:40.840 --> 00:48:44.400
So I was just looking to see if I don't see her here anywhere.

768
00:48:44.480 --> 00:48:46.880
Nope, because I told her if she shows up,

769
00:48:46.880 --> 00:48:48.240
she can explain the whole thing.

770
00:48:48.240 --> 00:48:50.520
But anyways, she said she'd do it

771
00:48:50.520 --> 00:48:53.000
at one of our meetings later.

772
00:48:53.000 --> 00:48:56.120
So yeah, so that's how they found out.

773
00:48:56.120 --> 00:48:58.160
They found out because she was so excited about it

774
00:48:58.160 --> 00:49:00.480
that she told everybody.

775
00:49:00.480 --> 00:49:03.600
Yeah, not great.

776
00:49:03.600 --> 00:49:06.520
So it's kind of like bragging that you received

777
00:49:06.520 --> 00:49:08.840
a gift from somebody, and all of a sudden, the government

778
00:49:08.840 --> 00:49:10.800
sends you a tax bill.

779
00:49:10.800 --> 00:49:13.560
Not exactly the best thing in the world.

780
00:49:14.560 --> 00:49:19.520
All right, so again, with copyrights,

781
00:49:19.520 --> 00:49:22.360
you've got this originality requirement.

782
00:49:22.360 --> 00:49:24.040
It's got to be fixed.

783
00:49:24.040 --> 00:49:26.040
You've got to be the author itself.

784
00:49:26.040 --> 00:49:29.760
So for artificial intelligence, just remember a few things.

785
00:49:29.760 --> 00:49:33.760
If you're using Chad GPT, if you're using Jasper,

786
00:49:33.760 --> 00:49:37.600
if you're using MidJourney or any of these other programs,

787
00:49:37.600 --> 00:49:41.160
don't put things that are confidential in there.

788
00:49:41.200 --> 00:49:42.360
Look at the terms and conditions.

789
00:49:42.360 --> 00:49:45.760
Determine exactly what you can do with the results.

790
00:49:45.760 --> 00:49:50.080
Can you actually use them in a commercial environment?

791
00:49:50.080 --> 00:49:55.040
And on top of that, just remember that the ownership,

792
00:49:55.040 --> 00:49:59.160
you may not be able to maintain ownership if you use them.

793
00:50:00.880 --> 00:50:04.800
So just be careful. I'll tell you one other thing. I'll throw this in as a bonus.

794
00:50:06.560 --> 00:50:12.640
If you upload your own image into Midjourney and you do a modification to your own image,

795
00:50:13.520 --> 00:50:18.800
it's really cool because you can get some cool results out of it. But here's the problem. The

796
00:50:18.800 --> 00:50:25.120
problem is that what you end up doing is you're taking your image and you're making your image

797
00:50:25.120 --> 00:50:34.000
publicly available to everybody else. Did you get that? So if I take a picture of my daughter at

798
00:50:34.000 --> 00:50:43.120
three years old, or let's say my daughter, a year old, wearing pampers, and she's really cute.

799
00:50:44.240 --> 00:50:49.120
I actually have a picture of my daughter at a few months old on a sand volleyball court,

800
00:50:49.120 --> 00:50:54.240
because I'm a beach volleyball player. So I literally put her on the post leaning against it.

801
00:50:54.240 --> 00:50:59.840
She's like this. It was like her first picture on a sand volleyball court. So if I take a picture

802
00:50:59.840 --> 00:51:05.280
of that and there's a pair of pampers on there, and I identify the image with the words like

803
00:51:05.280 --> 00:51:12.800
pampers and beach volleyball and girl and one years old and Puerto Rican and tan

804
00:51:13.360 --> 00:51:19.840
and golden blonde hair, something like that. Somebody else goes in, and I upload the image,

805
00:51:19.840 --> 00:51:26.560
somebody else goes in there and does a search for pampers and golden blonde hair. Boom,

806
00:51:27.280 --> 00:51:36.000
my daughter's picture pops up as a result of their search. So now if they have the higher

807
00:51:36.000 --> 00:51:42.400
tiered level, they can actually take that image, modify it, take that same baby, put that baby in a

808
00:51:42.400 --> 00:51:49.600
crib, remove the background, put the baby in the crib, and use it for marketing purposes of

809
00:51:49.600 --> 00:51:55.920
a brand new line of cribs. So now my daughter's picture is on somebody else's

810
00:51:56.800 --> 00:52:03.040
marketing platform. So there's a higher level that you can purchase in MidJourney and some

811
00:52:03.040 --> 00:52:11.840
of the other programs where whatever you upload cannot actually, not cannot, will not be made

812
00:52:11.840 --> 00:52:17.440
available to other people. Look for that. If you're using things for your own businesses,

813
00:52:18.160 --> 00:52:23.200
then look for that higher tier. The other thing you can do, finally, I'll just let you know about

814
00:52:23.200 --> 00:52:34.560
this, is you can do a thing called glazing. Glazing allows you to hide your images when you

815
00:52:34.560 --> 00:52:41.600
upload your images so that the system won't make it available to others, but it will modify it

816
00:52:41.600 --> 00:52:48.960
so that you get new images. So glazing is one thing. And then finally, like I said, just remember

817
00:52:48.960 --> 00:52:52.240
that if you upload anything that's important to you, somebody else might end up with it.

818
00:52:53.520 --> 00:53:00.960
Okay, let me stop there for a second. I don't see Angelina. Is she here?

819
00:53:03.200 --> 00:53:07.280
Yeah, I didn't see her. She was going to stop by. I don't see Angelica.

820
00:53:07.280 --> 00:53:13.520
Angelica's not, she's not here. No, I didn't see her. I do have a quick, a quick mention too

821
00:53:13.520 --> 00:53:19.520
for everybody. Today is the last day, if you are not already in VIP sessions, to ask Peter, you know,

822
00:53:19.520 --> 00:53:24.000
direct questions and go into deeper dives. Today's the last day to join because at the end of the

823
00:53:24.000 --> 00:53:29.600
week, questions get so busy that we don't want to cover stuff we've already gone over in the first

824
00:53:29.600 --> 00:53:34.320
beginning part. So I'm going to drop a link here in case anybody wants to still join us over there,

825
00:53:34.320 --> 00:53:39.600
but today is the cutoff. Right, yeah. And we don't, we actually don't let other people register

826
00:53:39.600 --> 00:53:44.720
either after today. There's other people that'll start asking to see if they can join the challenge

827
00:53:44.720 --> 00:53:49.440
and then just look at the replays, but we don't let people join after today because they end up

828
00:53:49.440 --> 00:53:53.680
asking questions about things that we already covered and it makes it more difficult for you.

829
00:53:53.680 --> 00:54:00.960
I don't think it's fair for you. So let me cover one more thing in the copyright realm,

830
00:54:00.960 --> 00:54:04.240
just because I know that there's a lot of people here that are dealing with websites.

831
00:54:07.280 --> 00:54:13.920
If you have a website or you have a funnel, either one, websites or funnels, same situation,

832
00:54:14.560 --> 00:54:22.960
just understand that the, everything that is on that website or on that funnel is potentially

833
00:54:22.960 --> 00:54:30.400
protectable separately. What I mean by that is if you file one application, one copyright

834
00:54:30.400 --> 00:54:35.520
application for the entire website, and in that website, it includes images and text,

835
00:54:35.520 --> 00:54:42.080
and there's like 20 pages of text, you own what's called the essence of the copyright.

836
00:54:42.080 --> 00:54:47.600
So for the Mona Lisa, it would be her face. Nobody cares about the background. Only Michelle.

837
00:54:47.600 --> 00:54:53.360
All right. Nobody else cares about, there's nobody else that cares about the background.

838
00:54:53.360 --> 00:54:59.520
All right. I'm sorry, Michelle. It's just not that big of a deal. Okay. Oh, I get it. I get it. So

839
00:55:00.000 --> 00:55:06.880
So the fact of the matter is that, um, her face is the big deal. Now, if you put a Michael Jackson,

840
00:55:06.880 --> 00:55:14.560
like, you know, white glove on one of her hands, nobody cares. Like, it just, it's not part of,

841
00:55:14.560 --> 00:55:19.040
it's not the essence of the copyright. So since it's not the essence of the copyright,

842
00:55:19.840 --> 00:55:23.520
when you determine if there's copyright infringement, you're looking at the essence.

843
00:55:24.160 --> 00:55:29.520
So if somebody copies the background of the Mona Lisa, there's a very low chance that they're

844
00:55:29.520 --> 00:55:33.280
going to get sued for copyright infringement, as opposed to if they copied her face,

845
00:55:34.560 --> 00:55:40.160
they copy her face, very high chance because everybody recognizes the face. That's the essence

846
00:55:40.960 --> 00:55:48.480
of the copyright. Very big deal. Okay. So for your websites, if you're going to file a,

847
00:55:48.480 --> 00:55:53.280
a copyright application for your website, and there are some images that are important to you

848
00:55:53.280 --> 00:55:58.240
that are on the website and you want to make sure nobody copies them. What I would do is take

849
00:55:58.800 --> 00:56:05.360
whatever images are most important to you and file those separate because it may be argued that,

850
00:56:06.320 --> 00:56:10.160
you know, the two images that are on your website of 20 something pages long

851
00:56:10.880 --> 00:56:14.800
are not considered the essence of the copyright. And therefore somebody copiers,

852
00:56:14.800 --> 00:56:19.200
one of those images, you may not be successful in enforcing your legal rights.

853
00:56:20.000 --> 00:56:25.520
So why is this important in the case where I told you about the guy who creates websites for

854
00:56:25.520 --> 00:56:32.320
dentists? Remember that? Well, that person actually had a picture of his wife's teeth

855
00:56:32.320 --> 00:56:38.960
on the website and he was really mad. I don't know why he did this. I have no idea. Like I

856
00:56:38.960 --> 00:56:45.200
wouldn't put pictures of my wife's teeth on a website, but anyways, he, he did. He was really,

857
00:56:45.200 --> 00:56:52.000
he was living that somebody else had pictures of his wife's teeth on their website. And I was like,

858
00:56:52.960 --> 00:56:57.920
but his name was Bill. And I was like, Bill, I don't even know how to respond to that personally.

859
00:56:57.920 --> 00:57:01.760
Like, why do you put your wife's stuff on the internet? But separately from that,

860
00:57:01.760 --> 00:57:06.160
now you're mad that somebody has a copy of your wife's teeth on their website. I was like,

861
00:57:06.160 --> 00:57:11.360
I'm not sure how to deal with this buddy. But in any case, we followed copyright application

862
00:57:11.360 --> 00:57:17.440
just for her teeth because her teeth were so important. And because they were so important,

863
00:57:18.160 --> 00:57:22.960
uh, we, we filed for them and then we sent a notice letter to everybody who had

864
00:57:23.680 --> 00:57:30.880
pictures of his wife's teeth. And, um, the result was that, uh, they all removed pictures of his

865
00:57:30.880 --> 00:57:36.720
wife from their website. So yeah, Angelica's walking into this going, what in the world

866
00:57:36.720 --> 00:57:41.680
just happened? I don't even understand. It was like, so, um, cause I want to take a second to

867
00:57:41.680 --> 00:57:48.560
just introduce you to somebody who's really special. Um, Angelica Diaz is here. Hello.

868
00:57:51.600 --> 00:57:57.680
So, um, Angelica actually did the foundations and IP package. And, um, I just want to give her a

869
00:57:57.680 --> 00:58:01.840
moment to talk a little bit about this. So you guys just for a moment or two, so you guys can

870
00:58:01.840 --> 00:58:07.280
understand like where she was before she took it, what her experience was like after, and now she's

871
00:58:07.280 --> 00:58:12.080
still in that one year period of continued training. So she could tell you what actually

872
00:58:12.080 --> 00:58:17.120
happened. So go right ahead. Good to see you. Sure. Yeah. You too. Good evening guys. Um,

873
00:58:17.120 --> 00:58:20.160
you look nice in tan Peter, first of all. So the gold looks nice on you.

874
00:58:20.720 --> 00:58:25.200
Thank you so much. I was out in Georgia for a few days, so it worked out.

875
00:58:26.400 --> 00:58:32.800
Yeah. So, okay. So guys, my name's Angelica and I've been, um, in the program for, I think

876
00:58:32.800 --> 00:58:38.800
about a year now. And before that I I'm a business woman. I've got a few businesses happening

877
00:58:38.800 --> 00:58:43.040
and I really thought I had everything under control with one business. You know, you think,

878
00:58:43.040 --> 00:58:46.400
you know what's going on. So you open up a next thing and then, you know, things are kind of

879
00:58:46.400 --> 00:58:51.520
rolling, but then I bumped into Peter's, you know, protect your idea challenge, just like everyone

880
00:58:51.520 --> 00:58:57.520
here. And I was like, Oh my gosh, everything I knew I had to unlearn to learn something new,

881
00:58:57.520 --> 00:59:03.120
because this is actually the proper way and the most protected way to do something for your

882
00:59:03.120 --> 00:59:07.360
business, to keep your ideas and your business actually flowing in the right direction. So I

883
00:59:07.360 --> 00:59:12.640
was like, you know what I need, I need more, not just you need it for yourself, but you,

884
00:59:12.640 --> 00:59:18.320
your business needs more. So I joined, um, I, when I did the foundations package, honestly,

885
00:59:19.920 --> 00:59:24.720
everything that, whether you're a beginner in business or starting one, want to start a

886
00:59:24.720 --> 00:59:30.800
business, or if you have multiple businesses, you know what, in the beginning, it's best,

887
00:59:30.800 --> 00:59:37.920
you actually have someone like Peter and Ray on your side, because you will, you won't be alone

888
00:59:37.920 --> 00:59:58.160
and you'll have the proper step on top of that. If you've got multiple businesses,

889
00:59:58.720 --> 00:59:59.760
you might think, you know, everything.

890
01:00:00.000 --> 01:00:02.520
Maybe it's in check and it's properly,

891
01:00:02.520 --> 01:00:03.640
actually, it's just fun.

892
01:00:03.640 --> 01:00:06.120
Okay, number one thing, it's fun.

893
01:00:06.120 --> 01:00:09.460
They keep you guided and all your questions,

894
01:00:11.080 --> 01:00:13.440
you know, not legal advice,

895
01:00:13.440 --> 01:00:16.920
but you've got your, come on guys, take a sip.

896
01:00:18.200 --> 01:00:20.720
It's actually, yeah, you know, me too.

897
01:00:20.720 --> 01:00:21.560
Cheers.

898
01:00:24.120 --> 01:00:25.760
Yeah, I don't think that's water.

899
01:00:25.760 --> 01:00:30.140
It's never, it's never.

900
01:00:32.280 --> 01:00:35.240
But yeah, my business is actually,

901
01:00:35.240 --> 01:00:37.160
so as I was saying, it's fun.

902
01:00:37.160 --> 01:00:38.660
It's a fun ride while you go through it.

903
01:00:38.660 --> 01:00:41.560
And then you have all the proper things set in place.

904
01:00:41.560 --> 01:00:45.600
You actually get clarity is a very important thing

905
01:00:45.600 --> 01:00:47.560
to keep in mind is that if you're looking for clarity,

906
01:00:47.560 --> 01:00:49.060
even if you think you have it,

907
01:00:49.060 --> 01:00:50.840
you'll actually dig into some other realms

908
01:00:50.840 --> 01:00:51.680
and be like, you know what?

909
01:00:51.680 --> 01:00:55.060
It's a good thing I had this whole audit done, everything,

910
01:00:55.060 --> 01:00:57.740
because then you can retrace and go back to things

911
01:00:57.740 --> 01:01:00.340
that you thought were taken care of,

912
01:01:00.340 --> 01:01:02.660
but actually needed to be revisited again.

913
01:01:02.660 --> 01:01:06.260
So it's really, really protecting your assets too, right?

914
01:01:06.260 --> 01:01:09.180
I would suggest, actually, I can promise you,

915
01:01:09.180 --> 01:01:10.940
it's never a dumb moment.

916
01:01:10.940 --> 01:01:12.660
You're gonna be happy that you joined

917
01:01:12.660 --> 01:01:14.540
and that you're gonna wish you had done it before

918
01:01:14.540 --> 01:01:16.220
if you're already a business person.

919
01:01:16.220 --> 01:01:17.900
And if you're going to go into business,

920
01:01:17.900 --> 01:01:19.940
I highly recommend doing it

921
01:01:19.940 --> 01:01:22.140
because you'll have more confidence.

922
01:01:22.140 --> 01:01:23.780
And the hardest part about being in business

923
01:01:23.780 --> 01:01:25.020
is if you don't understand something,

924
01:01:25.860 --> 01:01:26.700
it becomes frustrating

925
01:01:26.700 --> 01:01:28.660
and you'll just get lost in the sauce.

926
01:01:28.660 --> 01:01:31.260
So having this guidance and this direction

927
01:01:31.260 --> 01:01:34.660
is actually one of the best tools you can have

928
01:01:34.660 --> 01:01:37.420
as an aid into doing your business.

929
01:01:37.420 --> 01:01:40.940
So you got questions, go out and ask him.

930
01:01:40.940 --> 01:01:44.420
He'll give you some clarity in terms of

931
01:01:44.420 --> 01:01:46.700
getting your things put together.

932
01:01:46.700 --> 01:01:50.740
But definitely, if you wanna have a good time, do it.

933
01:01:50.740 --> 01:01:52.060
It's a good time.

934
01:01:52.100 --> 01:01:54.820
And when you actually sat down,

935
01:01:54.820 --> 01:01:57.220
did you think that you had a lot of different things

936
01:01:57.220 --> 01:01:58.060
to discuss?

937
01:01:58.060 --> 01:02:00.420
Because I know we spent like three hours.

938
01:02:00.420 --> 01:02:02.300
We did, because first I was like,

939
01:02:02.300 --> 01:02:03.980
you know what, I think I have everything taken care of,

940
01:02:03.980 --> 01:02:04.820
don't worry about it.

941
01:02:04.820 --> 01:02:06.940
And then I thought maybe I have nothing to talk about.

942
01:02:06.940 --> 01:02:09.060
And then he asked me one question.

943
01:02:09.060 --> 01:02:10.940
He's like, so what do you wanna do?

944
01:02:10.940 --> 01:02:12.940
And then I had so many things to talk about.

945
01:02:12.940 --> 01:02:15.300
I was like, oh my gosh, Peter, you know what, you're right.

946
01:02:15.300 --> 01:02:17.700
Even I have this business taken care of.

947
01:02:17.700 --> 01:02:19.500
You guys, you know what, honestly,

948
01:02:19.500 --> 01:02:21.660
again, after doing everything,

949
01:02:21.660 --> 01:02:25.020
my businesses have been properly put

950
01:02:25.020 --> 01:02:26.700
in the right direction now.

951
01:02:26.700 --> 01:02:30.420
And I don't have to do so much, you know what,

952
01:02:30.420 --> 01:02:31.820
find someone to do this, find someone to do that,

953
01:02:31.820 --> 01:02:33.100
because I can now do it.

954
01:02:33.100 --> 01:02:35.300
And if I need the extra help,

955
01:02:35.300 --> 01:02:36.860
I'll know exactly who to go to

956
01:02:36.860 --> 01:02:38.180
instead of having to search for someone

957
01:02:38.180 --> 01:02:39.140
who knows someone who knows someone,

958
01:02:39.140 --> 01:02:41.340
because I'll know exactly what needs to get done.

959
01:02:41.340 --> 01:02:43.460
And if I don't have the ability to do it,

960
01:02:43.460 --> 01:02:45.500
I know which department to go find it in.

961
01:02:46.980 --> 01:02:48.500
We did talk for quite a while,

962
01:02:48.500 --> 01:02:51.980
because my business took a whole three,

963
01:02:51.980 --> 01:02:54.460
I started a new business actually

964
01:02:54.460 --> 01:02:57.020
in trying to finalize one.

965
01:02:57.020 --> 01:03:00.380
So you'll be beyond blessed and you'll have a lot.

966
01:03:00.380 --> 01:03:03.940
Again, main key is your very clarity.

967
01:03:03.940 --> 01:03:07.300
You'll get lots of clarity, confidence, and direction

968
01:03:07.300 --> 01:03:10.940
in where you need to go as a new business entrepreneur

969
01:03:10.940 --> 01:03:14.500
and as a seasoned business person as well.

970
01:03:14.500 --> 01:03:15.340
Definitely something I had in mind.

971
01:03:15.340 --> 01:03:16.180
I'll give you back.

972
01:03:16.180 --> 01:03:17.020
Thank you, Angelica.

973
01:03:17.020 --> 01:03:20.100
Yeah, it's one thing for you guys to know,

974
01:03:20.100 --> 01:03:22.740
just I know a number of you are thinking

975
01:03:22.740 --> 01:03:23.860
about this seriously,

976
01:03:23.860 --> 01:03:26.780
and some of you are actually already signed up.

977
01:03:26.780 --> 01:03:30.740
Just keep in mind that when we have that audit meeting,

978
01:03:30.740 --> 01:03:32.740
we are going through a lot of different things

979
01:03:32.740 --> 01:03:34.260
and you may find that there's certain things

980
01:03:34.260 --> 01:03:35.220
that you need to change

981
01:03:35.220 --> 01:03:38.260
because you're doing something that is legally wrong,

982
01:03:38.260 --> 01:03:40.260
meaning that you can get into a lot of trouble.

983
01:03:40.260 --> 01:03:43.420
It's better that you find out early, right?

984
01:03:44.300 --> 01:03:47.860
Inevitably, I've had probably about 20% of the people

985
01:03:47.860 --> 01:03:49.580
that have done the IP audit

986
01:03:49.580 --> 01:03:52.660
had to literally rework their entire business

987
01:03:52.660 --> 01:03:55.660
because they found out that here's the company

988
01:03:55.660 --> 01:03:58.660
that actually has exactly what I have.

989
01:03:58.660 --> 01:04:00.900
Here are their patents or here are their trademarks

990
01:04:00.900 --> 01:04:02.420
or this is what they own.

991
01:04:02.420 --> 01:04:05.660
I'm actually walking down the road of developing something

992
01:04:05.660 --> 01:04:09.340
that I'm gonna have to hand to somebody else in the future.

993
01:04:09.340 --> 01:04:11.180
And so the beauty of doing this

994
01:04:11.180 --> 01:04:12.780
is that you realize that early

995
01:04:13.140 --> 01:04:15.020
and you get everything positioned well.

996
01:04:15.020 --> 01:04:19.420
So every solid business owners are jumping into this.

997
01:04:19.420 --> 01:04:21.620
So thank you, it was so good seeing you.

998
01:04:21.620 --> 01:04:22.860
Yeah, go ahead, go ahead.

999
01:04:27.660 --> 01:04:30.100
Sorry, one more thing I just had to say.

1000
01:04:30.900 --> 01:04:32.820
Guys, I'm in Canada, okay?

1001
01:04:32.820 --> 01:04:34.500
So it's pretty much international relationship

1002
01:04:34.500 --> 01:04:37.620
we got going on here, but Peter is the man.

1003
01:04:37.620 --> 01:04:41.540
He's got somebody in every country across the globe.

1004
01:04:41.540 --> 01:04:43.340
So it doesn't matter where you are,

1005
01:04:43.340 --> 01:04:46.460
he will find someone who can kind of help you delegate

1006
01:04:46.460 --> 01:04:48.060
what's happening in your section

1007
01:04:48.060 --> 01:04:50.620
or in like your country or your city or whatever.

1008
01:04:50.620 --> 01:04:53.540
But he does give you the knowledge as to what steps to take

1009
01:04:53.540 --> 01:04:55.500
because I was, I did have a business

1010
01:04:55.500 --> 01:04:57.420
and until Peter went through my stuff,

1011
01:04:57.420 --> 01:05:00.340
I realized that everything was flip side, upside down.

1012
01:05:00.000 --> 01:05:01.800
down and backwards.

1013
01:05:01.800 --> 01:05:04.360
I had to restart the whole thing all over again

1014
01:05:04.360 --> 01:05:07.860
because I realized I was getting into some real deep waters

1015
01:05:07.860 --> 01:05:09.920
after my business had already been set in stone

1016
01:05:09.920 --> 01:05:10.760
and all this kind of stuff.

1017
01:05:10.760 --> 01:05:11.920
So you know what, if you can,

1018
01:05:11.920 --> 01:05:15.160
please all the best of luck to your businesses,

1019
01:05:15.160 --> 01:05:18.000
but definitely consult with Peter first

1020
01:05:18.000 --> 01:05:21.520
and get the audit done because you won't even know

1021
01:05:21.520 --> 01:05:24.320
things that you thought you knew that you didn't know.

1022
01:05:24.320 --> 01:05:25.560
So highly recommend it guys.

1023
01:05:25.560 --> 01:05:27.480
Good luck to all of you.

1024
01:05:27.480 --> 01:05:28.480
Thanks so much for coming.

1025
01:05:28.480 --> 01:05:30.120
I know you're extremely busy and everything

1026
01:05:30.120 --> 01:05:31.480
and you literally just left work.

1027
01:05:31.480 --> 01:05:34.400
So thank you for everything, appreciate you.

1028
01:05:34.400 --> 01:05:35.240
Take care.

1029
01:05:36.760 --> 01:05:37.720
All right, awesome.

1030
01:05:37.720 --> 01:05:40.160
All right, so guys, yeah,

1031
01:05:40.160 --> 01:05:44.380
that offer is available up until midnight tomorrow.

1032
01:05:44.380 --> 01:05:46.480
The reason why I don't extend it until Monday

1033
01:05:46.480 --> 01:05:48.320
is because I want you guys to be able to focus

1034
01:05:48.320 --> 01:05:49.160
on other things.

1035
01:05:49.160 --> 01:05:51.660
You guys have heard about it on Tuesday.

1036
01:05:51.660 --> 01:05:54.320
We're giving you a recap today so you know about it.

1037
01:05:54.320 --> 01:05:58.120
And then tomorrow at midnight, the door closes.

1038
01:05:58.760 --> 01:05:59.600
There is the link.

1039
01:05:59.600 --> 01:06:02.200
Ray, can you just pop up the slide real quick

1040
01:06:02.200 --> 01:06:03.920
so I can show it to people real quick before we go?

1041
01:06:03.920 --> 01:06:05.080
Yeah, absolutely.

1042
01:06:05.080 --> 01:06:08.000
Give me one second while I do that.

1043
01:06:08.000 --> 01:06:10.560
Another thing just to kind of, oh, go ahead.

1044
01:06:10.560 --> 01:06:12.720
And then if you guys have questions, you can stay.

1045
01:06:12.720 --> 01:06:14.920
I'm gonna stay a little bit before we go into VIP.

1046
01:06:14.920 --> 01:06:17.520
We're gonna start VIP at 8.30 on the dot.

1047
01:06:17.520 --> 01:06:21.240
I'll stay a little bit to answer any questions you have.

1048
01:06:21.240 --> 01:06:23.720
One of the things I really care about is, like I said,

1049
01:06:23.720 --> 01:06:25.560
seeing successful businesses.

1050
01:06:25.560 --> 01:06:27.680
And I know the names of every single business

1051
01:06:28.200 --> 01:06:29.800
that's come through this challenge.

1052
01:06:29.800 --> 01:06:31.920
So I wanted to make sure you guys actually end up

1053
01:06:31.920 --> 01:06:33.080
being successful as well.

1054
01:06:33.080 --> 01:06:35.400
So do you have those up?

1055
01:06:35.400 --> 01:06:36.480
Thank you.

1056
01:06:36.480 --> 01:06:38.780
All right, so just to go over this quickly with you,

1057
01:06:38.780 --> 01:06:40.880
we kind of touched base on this once.

1058
01:06:42.100 --> 01:06:44.460
There's some, oh, there they go, they disappeared.

1059
01:06:44.460 --> 01:06:48.040
Okay, so what we're gonna include is when we have,

1060
01:06:48.040 --> 01:06:49.880
and just so you understand the sequences,

1061
01:06:49.880 --> 01:06:52.640
we can do the IP audit first.

1062
01:06:52.640 --> 01:06:53.840
You don't have to do your trademark.

1063
01:06:53.840 --> 01:06:56.000
And I would strongly suggest that you don't do

1064
01:06:56.080 --> 01:06:58.680
your trademark search and application first.

1065
01:06:58.680 --> 01:07:00.680
I would suggest you do your audit first.

1066
01:07:00.680 --> 01:07:03.320
The reason why is because during that audit,

1067
01:07:03.320 --> 01:07:08.040
I can go online with you live and do searching with you

1068
01:07:08.040 --> 01:07:10.700
and find out if some of those names are bad names,

1069
01:07:10.700 --> 01:07:12.800
meaning that they're owned by another person

1070
01:07:12.800 --> 01:07:14.780
and you can get into a legal problem.

1071
01:07:14.780 --> 01:07:16.960
So I can do that with you live.

1072
01:07:16.960 --> 01:07:18.940
So take advantage, yeah,

1073
01:07:18.940 --> 01:07:20.480
I'm actually gonna say this out loud.

1074
01:07:20.480 --> 01:07:23.000
So take advantage of me, okay?

1075
01:07:23.000 --> 01:07:25.040
That's kind of weird, but do that

1076
01:07:25.040 --> 01:07:26.960
because you have the opportunity,

1077
01:07:26.960 --> 01:07:30.120
you're not paying per hour with stuff like that.

1078
01:07:30.120 --> 01:07:32.300
So while we're in that meeting,

1079
01:07:33.720 --> 01:07:35.840
I can cover all sorts of things that you want,

1080
01:07:35.840 --> 01:07:38.420
but we can kind of do some quick searching together

1081
01:07:38.420 --> 01:07:41.280
and see if things look like they're open

1082
01:07:41.280 --> 01:07:44.040
before you actually do your own formal search

1083
01:07:44.040 --> 01:07:45.680
and trademark application.

1084
01:07:45.680 --> 01:07:47.640
Because remember, if you file a trademark application

1085
01:07:47.640 --> 01:07:50.780
on something that is already owned by somebody else,

1086
01:07:50.780 --> 01:07:52.220
you don't get a refund.

1087
01:07:52.220 --> 01:07:53.480
Like the patent office,

1088
01:07:53.480 --> 01:07:54.880
the United States Patent and Trademark Office

1089
01:07:54.880 --> 01:07:56.560
isn't gonna send your money back.

1090
01:07:56.560 --> 01:07:58.840
They're gonna send you a rejection and it's over.

1091
01:07:58.840 --> 01:08:00.760
That's it, okay?

1092
01:08:00.760 --> 01:08:02.560
So one thing you do is you get the search.

1093
01:08:02.560 --> 01:08:04.380
Go ahead, next slide, please.

1094
01:08:04.380 --> 01:08:06.820
You get the application itself,

1095
01:08:06.820 --> 01:08:08.880
which is valued at at least 1200.

1096
01:08:08.880 --> 01:08:11.440
A lot of law firms are charging like two grand.

1097
01:08:11.440 --> 01:08:13.840
I charge usually around 1000 to 1200

1098
01:08:13.840 --> 01:08:16.580
and that's including the USPTO fee.

1099
01:08:16.580 --> 01:08:19.319
But so the value is at least 1200.

1100
01:08:19.319 --> 01:08:20.800
Next slide, please.

1101
01:08:20.800 --> 01:08:24.200
So if you add those two together, just alone,

1102
01:08:24.200 --> 01:08:27.479
just those two alone, you're already at 2400.

1103
01:08:27.479 --> 01:08:29.460
All right, now the next slide.

1104
01:08:29.460 --> 01:08:32.479
Then we add the IP audit itself.

1105
01:08:32.479 --> 01:08:34.720
Like I said, I have clients that I'm doing this

1106
01:08:34.720 --> 01:08:36.840
for 15 grand.

1107
01:08:36.840 --> 01:08:40.720
That's gonna be like up to three hours of one-on-one time,

1108
01:08:40.720 --> 01:08:42.200
not a group.

1109
01:08:42.200 --> 01:08:44.120
This is not gonna be all of you together.

1110
01:08:44.120 --> 01:08:45.399
It's gonna be one-on-one.

1111
01:08:45.399 --> 01:08:48.880
Now, some of you who run businesses have been asking,

1112
01:08:48.880 --> 01:08:50.399
can I bring my business partner?

1113
01:08:50.960 --> 01:08:52.479
Yes, you can.

1114
01:08:52.479 --> 01:08:55.720
Some of you have asked me, well, what if like, you know,

1115
01:08:55.720 --> 01:08:58.740
I have a spouse and my spouse has their own business?

1116
01:09:02.080 --> 01:09:04.319
I ran into that multiple times.

1117
01:09:04.319 --> 01:09:07.640
And so if we can cover what the other party is doing

1118
01:09:07.640 --> 01:09:09.740
within those three hours,

1119
01:09:09.740 --> 01:09:11.279
you can bring what they're doing too.

1120
01:09:11.279 --> 01:09:12.479
I don't care.

1121
01:09:12.479 --> 01:09:13.800
I'll take care of you guys.

1122
01:09:13.800 --> 01:09:15.479
I'm sorry, Ray.

1123
01:09:15.479 --> 01:09:17.399
Yeah, her head just shook.

1124
01:09:17.399 --> 01:09:18.520
So I'm sorry.

1125
01:09:18.560 --> 01:09:21.240
But that's essentially what I'll do.

1126
01:09:21.240 --> 01:09:23.520
During those three hours, I'll cover whatever you want.

1127
01:09:23.520 --> 01:09:25.160
You've got me alone, all right?

1128
01:09:26.080 --> 01:09:28.680
But what I would suggest is if you do have a business

1129
01:09:28.680 --> 01:09:30.859
partner and you wanna get feedback

1130
01:09:30.859 --> 01:09:34.640
and have them ask questions as well, bring them along.

1131
01:09:34.640 --> 01:09:38.000
I mean, I talk to anyone from a single person

1132
01:09:38.000 --> 01:09:39.520
to tens of thousands of people.

1133
01:09:39.520 --> 01:09:42.279
So it doesn't faze me having multiple people there.

1134
01:09:42.279 --> 01:09:46.180
So the value so far is like 17,400.

1135
01:09:46.180 --> 01:09:47.080
Next slide.

1136
01:09:47.920 --> 01:09:52.359
And what we're also adding to this is the protection portal.

1137
01:09:52.359 --> 01:09:56.480
Now, the protection portal alone goes for,

1138
01:09:56.480 --> 01:09:58.480
what do we sell that for, 29.95?

1139
01:10:00.000 --> 01:10:03.040
No, just the just, and that's just the membership, the one

1140
01:10:03.040 --> 01:10:08.160
month membership, 2495. So the one year membership just for

1141
01:10:08.160 --> 01:10:12.800
that is like 2495. But when you add all the other things that we

1142
01:10:12.800 --> 01:10:15.800
add to this, look what you're getting, you're getting an hour

1143
01:10:15.800 --> 01:10:18.720
and a half with me every single month, I'm reviewing your

1144
01:10:18.720 --> 01:10:22.320
emails, to figure out what subject matter you need to have

1145
01:10:22.320 --> 01:10:26.160
covered during that month. So I can essentially spend up to like

1146
01:10:26.160 --> 01:10:31.080
three hours plus the hour and a half in that month. So that's

1147
01:10:31.080 --> 01:10:34.000
essentially four and a half hours, if it was only four hours,

1148
01:10:34.000 --> 01:10:40.120
that would be $2,400. Okay, but it ends up being like $2,700. You

1149
01:10:40.120 --> 01:10:46.440
multiply 2700 times 10 months, that's $27,000 already. And then

1150
01:10:46.440 --> 01:10:48.960
on top of that, you add two more months, you see how the cost

1151
01:10:48.960 --> 01:10:52.080
goes up. And then on top of that, you get the private

1152
01:10:52.080 --> 01:10:55.400
Facebook group, you've got the network, you've got live hot

1153
01:10:55.400 --> 01:10:59.440
seats that I'm doing answering your questions live, without

1154
01:11:00.120 --> 01:11:07.800
without legal advice. You get access to my network, lawyers

1155
01:11:07.800 --> 01:11:11.520
around the world. And you're not paying extra costs for that.

1156
01:11:11.520 --> 01:11:14.520
Okay, next slide, please. And that that the value on that

1157
01:11:14.520 --> 01:11:19.440
alone is like $35,000. When you put it all together, I just love

1158
01:11:19.440 --> 01:11:23.040
this picture is hilarious. But you put this all together, the

1159
01:11:23.040 --> 01:11:26.480
value ends up being over 52 grand, we're doing this for less

1160
01:11:26.480 --> 01:11:32.080
than $6,000. Guys. That that's a remarkable deal. If you're doing

1161
01:11:32.080 --> 01:11:35.000
anything in business, I would highly suggest you take advantage

1162
01:11:35.000 --> 01:11:41.200
of this. And it's available until midnight tomorrow. And

1163
01:11:41.200 --> 01:11:43.520
then we also do have you can show the other two slides that

1164
01:11:43.520 --> 01:11:48.600
just show the other bonuses that we added. With that really

1165
01:11:48.600 --> 01:11:51.360
pretty picture that you selected. Well done. That was a

1166
01:11:51.360 --> 01:11:55.760
good picture. I like that. And yeah, and Ray's actually part of

1167
01:11:55.760 --> 01:11:59.240
this package too. She's around too. So you get to see her and

1168
01:11:59.240 --> 01:12:03.720
talk and interact. She's a lot of fun. You get to go into any

1169
01:12:03.720 --> 01:12:07.640
future protector idea challenge for free, which is why you see

1170
01:12:07.640 --> 01:12:11.880
Todd here. He doesn't have to pay anything to be here. And

1171
01:12:11.880 --> 01:12:14.720
sometimes others will stop by and then you get my associates

1172
01:12:14.720 --> 01:12:18.240
around the world. Right. And one thing I actually didn't list

1173
01:12:18.240 --> 01:12:21.160
here is that I have a discounted rate with my

1174
01:12:21.160 --> 01:12:24.400
attorneys around the world. So you actually get my discounted

1175
01:12:24.400 --> 01:12:27.840
rate. And then on top of that, don't make a slide for this just

1176
01:12:27.840 --> 01:12:31.280
so they know, anybody who's in my network actually doesn't pay

1177
01:12:31.280 --> 01:12:34.120
600 bucks an hour, if they ever work with me legally, they pay

1178
01:12:34.120 --> 01:12:37.760
500 an hour. So they actually get $100 off of my normal

1179
01:12:37.760 --> 01:12:40.840
billing rate. And then finally, you have this affiliate

1180
01:12:41.120 --> 01:12:44.120
membership where you make a percentage of anyone you send in

1181
01:12:44.520 --> 01:12:47.520
to the program. So some people actually pay for the entire

1182
01:12:47.520 --> 01:12:50.640
program just by referring people. Do the lawyers overseas

1183
01:12:50.640 --> 01:12:55.000
also do other legal work? Yes, they do, Anthony. So we've got

1184
01:12:55.000 --> 01:12:58.400
lawyers that handle other things. Like if we have to do,

1185
01:12:59.240 --> 01:13:01.840
let's see the recently we had somebody had some questions

1186
01:13:01.840 --> 01:13:06.280
about incorporation. And so I had to refer to a lawyer in

1187
01:13:06.280 --> 01:13:10.880
another country for formation because they don't have the same

1188
01:13:10.880 --> 01:13:15.320
legal entities that we have in the United States. And so they

1189
01:13:15.320 --> 01:13:17.480
had I had to refer them to a corporate lawyer and the

1190
01:13:17.480 --> 01:13:20.600
corporate lawyer gave them their discount as well. So and

1191
01:13:20.600 --> 01:13:23.840
that's it, my friends that that is the package. It is a

1192
01:13:23.840 --> 01:13:27.160
phenomenal package. If my clients found out about it,

1193
01:13:27.200 --> 01:13:30.800
they'd probably want it quite frankly. But I'm doing this for

1194
01:13:30.800 --> 01:13:32.680
you guys, because you guys are starting out, I want to make

1195
01:13:32.680 --> 01:13:36.400
sure you guys do well. If Yeah, right, go ahead.

1196
01:13:37.120 --> 01:13:42.600
Um, one of the questions or comments here is if it's too

1197
01:13:42.600 --> 01:13:45.560
early to do the foundations and IP package and sitting in on

1198
01:13:45.560 --> 01:13:49.040
those, the answer to that is no, it's the best time to do it when

1199
01:13:49.040 --> 01:13:52.360
it's early for your business, because you're a blank canvas in

1200
01:13:52.360 --> 01:13:56.160
a blank slate. And what that means is Peter can help you set

1201
01:13:56.160 --> 01:13:59.000
everything up in the right direction from the beginning. So

1202
01:13:59.000 --> 01:14:03.480
you're not backtracking and redoing a year to seven years

1203
01:14:03.480 --> 01:14:06.400
worth of work, because you did it wrong.

1204
01:14:08.760 --> 01:14:11.920
I know that we've mentioned this multiple times guys, but it's it

1205
01:14:11.960 --> 01:14:17.240
I can't tell you how, how unfortunate it is when somebody

1206
01:14:17.240 --> 01:14:19.760
is invested four or five years into something and they need to

1207
01:14:19.760 --> 01:14:24.640
stop that. It's really unfortunate. So we're stopping

1208
01:14:24.640 --> 01:14:28.920
that. So if you're starting out, it's a perfect time. Bring all

1209
01:14:28.920 --> 01:14:31.280
of your ideas. Here's the beauty of it. If you're just starting

1210
01:14:31.280 --> 01:14:34.440
out, bring all your ideas, bring all the names that you're

1211
01:14:34.440 --> 01:14:36.880
thinking of bring, you know, the different technologies you're

1212
01:14:36.880 --> 01:14:40.160
thinking of bring the books that you're thinking of, bring the

1213
01:14:40.160 --> 01:14:43.000
coaching opportunities you're thinking of, you know, the

1214
01:14:43.000 --> 01:14:45.640
relationship you're thinking of bring it all in like one

1215
01:14:45.640 --> 01:14:50.400
gigantic mess. And I will organize it. I mean, that's

1216
01:14:50.400 --> 01:14:54.280
essentially what happened to Angelica. She had like eight

1217
01:14:54.280 --> 01:14:58.720
different things going on and, and literally came in and went

1218
01:14:58.720 --> 01:14:59.360
blah.

1219
01:15:00.000 --> 01:15:04.000
You know the thing that was great about-

1220
01:15:04.000 --> 01:15:06.000
That's literally what it was like.

1221
01:15:06.000 --> 01:15:07.000
It was like bleh.

1222
01:15:07.000 --> 01:15:08.000
Send her that clip.

1223
01:15:08.000 --> 01:15:09.000
Yeah, it was.

1224
01:15:09.000 --> 01:15:11.000
You got to send her that clip.

1225
01:15:11.000 --> 01:15:12.000
And then we kind of said, all right.

1226
01:15:12.000 --> 01:15:14.000
And she's, I mean, she's brilliant.

1227
01:15:14.000 --> 01:15:16.000
And we have tons of brilliant people that have done this.

1228
01:15:16.000 --> 01:15:20.000
But most people have multiple things going on,

1229
01:15:20.000 --> 01:15:22.000
and they're just trying to figure out what to do.

1230
01:15:22.000 --> 01:15:25.000
Or then you get other people that just have some really good ideas,

1231
01:15:25.000 --> 01:15:26.000
and they don't know what to do with them.

1232
01:15:26.000 --> 01:15:29.000
Like, should I further develop this or not?

1233
01:15:29.000 --> 01:15:32.000
Is this going to be potentially profitable or not?

1234
01:15:32.000 --> 01:15:34.000
Like, should I-

1235
01:15:34.000 --> 01:15:38.000
Here's a good question that we've gone over in these audits.

1236
01:15:38.000 --> 01:15:44.000
I've got this individual who's a third-party contractor that I'm thinking of working with.

1237
01:15:44.000 --> 01:15:46.000
What do I need to worry about?

1238
01:15:46.000 --> 01:15:53.000
Do you have any idea how many legal issues there are in bringing another party in on an invention?

1239
01:15:53.000 --> 01:15:55.000
There's inventorship issues.

1240
01:15:55.000 --> 01:16:00.000
There are potential assignee of rights, legal rights, licensing issues.

1241
01:16:00.000 --> 01:16:05.000
I mean, in the patent world alone, if you partner with somebody on an invention,

1242
01:16:05.000 --> 01:16:10.000
they have 100% interest in the exact same thing that you have 100% interest in,

1243
01:16:10.000 --> 01:16:15.000
which makes no sense legally because you would think, doesn't that make 200%?

1244
01:16:15.000 --> 01:16:17.000
But that's the way the patent world works.

1245
01:16:17.000 --> 01:16:18.000
So we go into that as well.

1246
01:16:18.000 --> 01:16:21.000
You can bring all your partnerships, everything.

1247
01:16:21.000 --> 01:16:24.000
Our job is to make it clear, give you clarity.

1248
01:16:24.000 --> 01:16:28.000
And I've had one or two times where I've sat down with somebody and said,

1249
01:16:28.000 --> 01:16:32.000
look, this is so messy, we need to break this up.

1250
01:16:32.000 --> 01:16:34.000
Like, there's something really messed up.

1251
01:16:34.000 --> 01:16:39.000
So I did like an hour in the first time and then I stopped and I went back.

1252
01:16:39.000 --> 01:16:41.000
And that was very rare.

1253
01:16:41.000 --> 01:16:43.000
I don't do that often.

1254
01:16:43.000 --> 01:16:49.000
It was just that the person was like, they were really lost, like really, really, really lost.

1255
01:16:49.000 --> 01:16:51.000
So I gave a certain level of clarity.

1256
01:16:51.000 --> 01:16:53.000
I had her go back and do some homework.

1257
01:16:53.000 --> 01:16:57.000
And then we came back two months later, and now she's perfect.

1258
01:16:57.000 --> 01:16:58.000
She's doing a great job.

1259
01:16:58.000 --> 01:17:00.000
She gave us a testimony.

1260
01:17:00.000 --> 01:17:03.000
The beauty of it also is that you don't have to do it now.

1261
01:17:03.000 --> 01:17:05.000
Like, you don't have to do it in a week.

1262
01:17:05.000 --> 01:17:06.000
You can hold off.

1263
01:17:06.000 --> 01:17:09.000
You can grab the price now before it goes up.

1264
01:17:09.000 --> 01:17:11.000
Because at some point, this is going to be 90.

1265
01:17:11.000 --> 01:17:14.000
It's going to end up being $99.95.

1266
01:17:14.000 --> 01:17:16.000
It's $6,000 right now.

1267
01:17:16.000 --> 01:17:17.000
Like, this cost is insane.

1268
01:17:17.000 --> 01:17:19.000
I would grab it if you can.

1269
01:17:19.000 --> 01:17:22.000
So I think that's enough of my talking about that.

1270
01:17:22.000 --> 01:17:24.000
I just want to make sure you guys understand this.

1271
01:17:24.000 --> 01:17:27.000
Was there anything else, Ray, before we jump off?

1272
01:17:27.000 --> 01:17:38.000
Yeah, just really quickly, just so you guys do understand, with our internal overhead for Peter, this is not about profit, money, and making you guys clients.

1273
01:17:38.000 --> 01:17:51.000
For him, he genuinely cares about supporting you guys and making sure that you guys succeed and don't end up in his office later with $125,000 in damages with a whole lot of trauma wrapped around it and everything that you've worked for.

1274
01:17:51.000 --> 01:17:57.000
So for him, like, I can genuinely say I know the numbers, and there's no profit here.

1275
01:17:57.000 --> 01:18:06.000
Like, it's all wrapped around supporting you guys and making sure that you guys have what you need because he, as you can tell, I shake my head because he's so generous.

1276
01:18:06.000 --> 01:18:10.000
He's so humble and generous in giving, and he genuinely cares about you guys.

1277
01:18:10.000 --> 01:18:20.000
But even with Angelica, when she came in, one of the cool things that ended up happening is she was going to be infringing, and she was about to go to the printers with her label and launch.

1278
01:18:20.000 --> 01:18:23.000
And so we caught everything just in time.

1279
01:18:23.000 --> 01:18:25.000
And then we came up with a new brand.

1280
01:18:25.000 --> 01:18:29.000
And as I said, there's powerful things happening when you're working with Peter.

1281
01:18:29.000 --> 01:18:33.000
We came up with an entirely new brand name, never been spoken before.

1282
01:18:33.000 --> 01:18:37.000
No Google search results, nothing within the registration legally.

1283
01:18:37.000 --> 01:18:38.000
And she got this epic name.

1284
01:18:38.000 --> 01:18:39.000
I totally can't take credit for that.

1285
01:18:39.000 --> 01:18:42.000
I don't have a clue how that happened to this day.

1286
01:18:42.000 --> 01:18:43.000
It was so cool.

1287
01:18:43.000 --> 01:18:46.000
Literally, this blew my mind.

1288
01:18:47.000 --> 01:18:52.000
When she found out that she couldn't use a name, she was kind of really distraught.

1289
01:18:52.000 --> 01:18:54.000
Yeah, she had artwork and everything.

1290
01:18:54.000 --> 01:18:56.000
Everything was done.

1291
01:18:56.000 --> 01:19:00.000
And so she realized she had to start over, and she was really distraught.

1292
01:19:00.000 --> 01:19:06.000
And we literally prayed in the middle of this audit, and a name came to me, like, bam.

1293
01:19:06.000 --> 01:19:10.000
And the word had never been created before, never been used.

1294
01:19:10.000 --> 01:19:13.000
And it was so good for her brand.

1295
01:19:14.000 --> 01:19:15.000
I was amazed.

1296
01:19:15.000 --> 01:19:19.000
And I can't take credit for this, because I looked it up on Google.

1297
01:19:19.000 --> 01:19:21.000
The word did not exist.

1298
01:19:21.000 --> 01:19:26.000
And it brought home the message that she was bringing to others.

1299
01:19:26.000 --> 01:19:28.000
I was in shock.

1300
01:19:28.000 --> 01:19:30.000
And I said, look, if you don't take this name, I'm taking it.

1301
01:19:30.000 --> 01:19:33.000
This is that good.

1302
01:19:33.000 --> 01:19:39.000
But honestly, when I heard the name, I was like, oh, man, I could use that for a number of things.

1303
01:19:39.000 --> 01:19:41.000
And I was like, hold it.

1304
01:19:41.000 --> 01:19:43.000
I'm praying for her, and the name came up.

1305
01:19:43.000 --> 01:19:45.000
Yeah, it's not mine.

1306
01:19:45.000 --> 01:19:49.000
I better release that, because that's probably a bad idea to hold on to that.

1307
01:19:49.000 --> 01:19:51.000
And I did, and she's using it now.

1308
01:19:51.000 --> 01:19:52.000
So, yeah.

1309
01:19:52.000 --> 01:19:54.000
And like Ray said, we're not making it.

1310
01:19:54.000 --> 01:19:57.000
Just so you guys know, I'm not doing this to brag or anything.

1311
01:19:57.000 --> 01:19:58.000
That's not the case.

1312
01:19:58.000 --> 01:20:00.000
I just want you to understand, we're not making money on this.

1313
01:20:00.000 --> 01:20:05.160
That's for the for the two paralegals that I have for a ray for the software

1314
01:20:05.400 --> 01:20:07.920
That we have the back-end infrastructure the ads

1315
01:20:08.800 --> 01:20:13.440
$12,000 and change we we make nothing on this. This is to make sure you guys are ready

1316
01:20:13.720 --> 01:20:18.040
You guys succeed because I'm tired of people coming to me later

1317
01:20:18.520 --> 01:20:24.080
Crying and losing their businesses and not knowing what in the world to do when I find out

1318
01:20:24.080 --> 01:20:28.800
Oh my gosh, we could have literally spent an hour or two and save the entire company

1319
01:20:29.400 --> 01:20:31.560
It's so frustrating for me

1320
01:20:31.560 --> 01:20:36.200
And so I said look I'm gonna leave this big law firm and I'm gonna do this for a living

1321
01:20:36.360 --> 01:20:40.960
And that's what I'm doing. I'm training you guys because I want to see you guys succeed Jane go right ahead

1322
01:20:42.320 --> 01:20:47.240
Sorry, I made you wait so long. That's okay. That's okay. I am I

1323
01:20:48.120 --> 01:20:55.800
Have I'm just gonna describe what I have and just want to see what you think about having an audit first and foremost sure

1324
01:20:56.800 --> 01:21:00.420
Got this idea of creative creative package

1325
01:21:01.400 --> 01:21:03.400
creative package

1326
01:21:03.640 --> 01:21:05.160
with

1327
01:21:05.160 --> 01:21:09.560
you know clients one-on-one or one to two people and

1328
01:21:10.240 --> 01:21:16.560
I want to know do I first of all need an audit to clarify what I need and

1329
01:21:17.320 --> 01:21:22.960
If so, then can I just do that first with you or do I need to buy the package?

1330
01:21:23.480 --> 01:21:26.720
So you're asking if you can do an audit separate from the package

1331
01:21:27.040 --> 01:21:30.240
Yeah, because I want to know if my idea and what I have

1332
01:21:31.920 --> 01:21:36.320
You know the ins and outs so that I even know more about the legality of things

1333
01:21:36.320 --> 01:21:42.640
It's it's a wonderful question. I could tell you the audit actually costs more than the package as it is

1334
01:21:42.640 --> 01:21:43.200
Okay

1335
01:21:43.200 --> 01:21:47.920
Like literally like if you look at my clients if I pull up one of my clients right now MIT

1336
01:21:47.920 --> 01:21:52.800
Constant Contact Harvard any of them they can tell you that what I charge for an audit

1337
01:21:53.360 --> 01:21:58.240
Actually costs more than the discounted price that I'm giving you guys for an audit

1338
01:21:58.640 --> 01:22:03.280
Plus the trademark search trademark application and a year of being in a network with continuous

1339
01:22:03.920 --> 01:22:05.040
training

1340
01:22:05.040 --> 01:22:07.040
it's it's

1341
01:22:07.040 --> 01:22:08.240
so

1342
01:22:08.240 --> 01:22:09.840
To answer your question

1343
01:22:09.840 --> 01:22:14.720
What I would want to do is if you're actually creating packages for for these clients that you're working with

1344
01:22:14.720 --> 01:22:21.120
Right. So you have you have is it going to be multiple packages or one package that you just want is my creative ideas?

1345
01:22:21.120 --> 01:22:22.880
And I already created it

1346
01:22:22.880 --> 01:22:27.440
but I want I want to know all the legalities of things that

1347
01:22:28.160 --> 01:22:30.720
That's pertaining to this package. Yeah

1348
01:22:31.680 --> 01:22:33.680
I would definitely do the audit because

1349
01:22:34.240 --> 01:22:37.440
Here's the reason why there's not only the package itself

1350
01:22:37.760 --> 01:22:40.560
But there's everything around the package that you have as well

1351
01:22:40.800 --> 01:22:45.360
And so what usually happens I could tell you what typically happens is somebody will come in and say

1352
01:22:45.840 --> 01:22:51.200
I don't really have a lot of stuff. I'm just doing this and then I started asking them questions

1353
01:22:51.440 --> 01:22:55.040
Okay, ray's laughing because this this is kind of the thing that happens

1354
01:22:55.440 --> 01:22:59.120
I just have this and when we they say just this I say, okay. Well

1355
01:22:59.920 --> 01:23:05.600
You mentioned this these things are associated with that. Can we go through those one by one and as we do

1356
01:23:05.600 --> 01:23:07.600
Those break. It's almost like a tree

1357
01:23:08.000 --> 01:23:12.400
That now breaks into another branch of questions. And then that one breaks into another branch of questions

1358
01:23:13.040 --> 01:23:17.360
Inevitably, it ends up being like eight or nine different series of questions

1359
01:23:17.920 --> 01:23:22.000
And as we answer those one of the answers actually affects one of the other

1360
01:23:22.880 --> 01:23:30.080
Parts of the of the tree and so you got to go back now and kind of fix things and so I can tell you that

1361
01:23:30.240 --> 01:23:31.840
It's ideal

1362
01:23:31.840 --> 01:23:39.280
That you do it early like now so it's done, right as opposed to actually having everything developed doing your marketing selling things

1363
01:23:39.440 --> 01:23:41.440
and then having to go back

1364
01:23:41.760 --> 01:23:42.800
and

1365
01:23:42.800 --> 01:23:48.800
Change it all. It's just when you're actually start out. Here's the beauty of it is if you start out nice and strong

1366
01:23:48.800 --> 01:23:53.280
You can market hard. You can help as many as you want and you never have to look back

1367
01:23:53.920 --> 01:23:56.880
Like you literally just go just take off

1368
01:23:56.960 --> 01:24:00.160
It's kind of hard to rebrand after you've taken off

1369
01:24:00.800 --> 01:24:03.360
So it it's better if you actually fix it early

1370
01:24:03.920 --> 01:24:10.160
So yeah, I have another questions. Absolutely good good for the rest of us, you know for about

1371
01:24:10.720 --> 01:24:12.720
For those who are going forward with the membership

1372
01:24:13.520 --> 01:24:17.920
Would we have this price like if they go for another year or the subsequent year?

1373
01:24:18.480 --> 01:24:22.560
Yeah, I think it's a good question. I think it's a good question. I think it's a good question

1374
01:24:22.560 --> 01:24:27.040
Would we have this price like if they go for another year or the subsequent years

1375
01:24:27.360 --> 01:24:32.080
Would they would they get the same price or with with the increased price for your next?

1376
01:24:33.280 --> 01:24:35.280
group of membership member

1377
01:24:35.520 --> 01:24:40.720
So are you saying like the renewal fee? Yeah the renewal fee it never go

1378
01:24:40.960 --> 01:24:46.420
So the renewal fee does not go up the renewal fee stays the same like when we started out originally

1379
01:24:47.040 --> 01:24:52.080
um, the price actually went up because people were I actually had the people that were in the network saying

1380
01:24:52.560 --> 01:24:56.480
What are you doing? This doesn't make any sense. Like you're you're losing a lot of money

1381
01:24:56.880 --> 01:24:59.760
And so they agreed to an increase but I never

1382
01:25:00.000 --> 01:25:03.680
increase for the people that were already in. So if you join

1383
01:25:03.720 --> 01:25:07.240
your renewal is not going up. Like you're you're not going to

1384
01:25:07.240 --> 01:25:11.160
end up paying more money for a renewal after a year and our

1385
01:25:11.160 --> 01:25:14.440
renewal rate is what like 80% rate. If not,

1386
01:25:15.360 --> 01:25:19.040
is it just for the portal? Yeah, just for the portal. Yeah, I

1387
01:25:19.040 --> 01:25:21.320
believe our previous members get a discounted rate.

1388
01:25:22.000 --> 01:25:25.920
Yeah, yeah. So we keep it we keep it either at the same or

1389
01:25:25.920 --> 01:25:29.920
lower. We don't bring it up for the people that are in because

1390
01:25:30.680 --> 01:25:34.600
the way I see it, honestly, is, you know, they're, they're being

1391
01:25:34.600 --> 01:25:38.520
loyal to to me, then I want to be loyal to them, and make sure

1392
01:25:38.520 --> 01:25:42.200
they continue to grow. So that's why we do that. And that's also

1393
01:25:42.200 --> 01:25:45.640
why, you know, if anybody ends up working with me legally, I

1394
01:25:45.640 --> 01:25:49.160
give them a discounted rate. They're not paying 600 bucks an

1395
01:25:49.160 --> 01:25:52.240
hour plus they're paying 500 bucks an hour, if they end up

1396
01:25:52.240 --> 01:25:56.320
doing extra legal work. And I just tell them don't tell people

1397
01:25:56.360 --> 01:26:00.840
because they're paying less than my normal clients. You know, I

1398
01:26:00.840 --> 01:26:03.480
have clients that are paying 600 bucks an hour and the people

1399
01:26:03.480 --> 01:26:07.120
that are coming in through this network are paying 500. So some

1400
01:26:07.120 --> 01:26:11.120
of them would not be happy with that. But it is it's I think

1401
01:26:11.120 --> 01:26:14.240
it's it's worth the investment on my part, because I've seen

1402
01:26:14.240 --> 01:26:18.200
that failure rate of 90%. And I'm tired of it. There's no

1403
01:26:18.200 --> 01:26:20.200
reason for it. Ray, what were you gonna say?

1404
01:26:20.960 --> 01:26:24.480
I'm just to clarify to for you guys, when you get this package,

1405
01:26:24.480 --> 01:26:28.160
all everything that we covered is included. So your trademark

1406
01:26:28.160 --> 01:26:31.400
search your all those legal services, and the direct

1407
01:26:31.640 --> 01:26:35.640
consultation audit with Peters included in what he's referring

1408
01:26:35.640 --> 01:26:38.560
to with the legal rate afterwards, that's if you guys

1409
01:26:38.880 --> 01:26:41.520
have done everything and then you just keep growing and going

1410
01:26:41.520 --> 01:26:44.240
and you decide, oh, I need Peters help to put together a

1411
01:26:44.240 --> 01:26:47.480
legal agreement for me so that, you know, if I hire a third

1412
01:26:47.480 --> 01:26:49.840
party person, blah, blah, blah, like all these different areas,

1413
01:26:49.840 --> 01:26:53.480
you may need additional services for. That's what he's referring

1414
01:26:53.480 --> 01:26:57.720
to. So your your package covers everything we already discussed.

1415
01:26:57.720 --> 01:27:01.240
So there's no additional cost hourly for that.

1416
01:27:01.600 --> 01:27:03.760
Yeah, and we do that intentionally. That's why we

1417
01:27:03.760 --> 01:27:07.040
created that full package so that, you know, this is the

1418
01:27:07.040 --> 01:27:09.760
price you pay. There's no surprises. Everything's covered.

1419
01:27:10.120 --> 01:27:14.200
All done. And honestly, part of the reason so you guys know the

1420
01:27:14.200 --> 01:27:16.960
inside scoop part of the reason why I'm doing these challenges

1421
01:27:16.960 --> 01:27:20.440
because I believe there should be a restructuring of the legal

1422
01:27:20.560 --> 01:27:23.840
services that are provided by the legal community. I think it

1423
01:27:23.840 --> 01:27:26.320
should be very clear. You should know exactly what you're

1424
01:27:26.320 --> 01:27:29.280
getting. You should know exactly what the cost is. No surprises,

1425
01:27:29.280 --> 01:27:33.000
no mystery bills. This is what you you know, oh, this is what I

1426
01:27:33.000 --> 01:27:37.040
requested. This is the cost done one bill done. And that's

1427
01:27:37.040 --> 01:27:39.280
essentially what I'm demonstrating that it actually

1428
01:27:39.280 --> 01:27:43.080
can work. And so attorneys are actually seeing what I'm doing.

1429
01:27:43.080 --> 01:27:45.400
And they're going, how are you doing this? And I'm saying,

1430
01:27:45.400 --> 01:27:48.520
well, watch, come in and watch. I've had some lawyers come in.

1431
01:27:48.880 --> 01:27:51.000
And now they're starting to restructure the way they do

1432
01:27:51.000 --> 01:27:55.080
business, which is really nice and clean, right? Good. And then

1433
01:27:55.080 --> 01:27:59.520
we should jump off because Yeah, I got one great question. Are

1434
01:27:59.520 --> 01:28:03.120
there payment plans? No, because not for the foundations and IP

1435
01:28:03.120 --> 01:28:08.040
package because legal services are being provided. So that, you

1436
01:28:08.040 --> 01:28:10.240
know, if there were payment plans, then it wouldn't be able

1437
01:28:10.240 --> 01:28:13.520
to be something that could happen until that the payments

1438
01:28:13.520 --> 01:28:17.280
were there is a three pay, though, like there. Like, I

1439
01:28:17.280 --> 01:28:21.520
think we have a three pay, don't we? On portal? Not, not

1440
01:28:21.600 --> 01:28:24.600
the not on the on. So see, if you need a payment plan,

1441
01:28:24.600 --> 01:28:29.040
messages. Yeah, if you need to do a payment plan, let us know,

1442
01:28:29.040 --> 01:28:31.200
we'll try to figure something out. But just so you understand,

1443
01:28:31.200 --> 01:28:34.800
we can't do the audit until it's paid in full. Why is that?

1444
01:28:34.800 --> 01:28:37.800
Because we provide the full legal services, and then you

1445
01:28:37.800 --> 01:28:43.560
just don't need to ever see us again. So that's not a smart way

1446
01:28:43.560 --> 01:28:47.200
of doing business. I mean, we're already losing money doing this.

1447
01:28:47.200 --> 01:28:51.440
It doesn't make sense to lose even more money. You know, so I

1448
01:28:51.440 --> 01:28:53.240
should never have said that we're losing money. I don't want

1449
01:28:53.240 --> 01:28:56.160
you guys to feel bad about this. But that's just the that's just

1450
01:28:56.160 --> 01:28:58.960
the, the way it is. So I, I'm not going to talk about that

1451
01:28:58.960 --> 01:29:01.880
anymore. But the whole point being that, if you need to do a

1452
01:29:01.880 --> 01:29:06.240
payment plan, reach out to us directly. And we can figure that

1453
01:29:06.240 --> 01:29:09.640
out. But we can't do the audit until it's paid in full. When

1454
01:29:09.640 --> 01:29:12.520
the audit is paid, when the things paid in full, then we can

1455
01:29:12.520 --> 01:29:14.960
sit down and do all the legal work. Because then if you

1456
01:29:14.960 --> 01:29:17.920
disappear, you disappear. It's not like we have to chase you to

1457
01:29:17.920 --> 01:29:21.200
try to get paid. Because I don't have any clients that I chase to

1458
01:29:21.200 --> 01:29:24.600
pay. I'm, I'm very, I'm very blessed in that manner. So.

1459
01:29:26.480 --> 01:29:30.080
Alright, and with that, let's take a

1460
01:29:33.120 --> 01:29:36.800
seven minute break, seven minute bio break, and then jump into

1461
01:29:36.800 --> 01:29:39.040
VIP. So we'll take seven minutes. And then you can bring

1462
01:29:39.040 --> 01:29:42.200
all your questions into VIP, you know, and we can talk about more

1463
01:29:42.200 --> 01:29:46.520
copyright stuff there. We'll do some more demos in there. And

1464
01:29:46.520 --> 01:29:51.880
so let's take a seven minute break. We'll jump in at 845. No,

1465
01:29:51.880 --> 01:29:57.880
845 would be nine minutes. Yeah, we're going to 845. That'll give

1466
01:29:57.880 --> 01:29:59.600
you guys enough time to go to bathroom,

1467
01:30:00.000 --> 01:30:02.440
drink your water, do whatever else you gotta do,

1468
01:30:02.440 --> 01:30:05.700
kiss your hubby, slap the kids, whatever you gotta do,

1469
01:30:05.700 --> 01:30:08.640
and then we'll see you in there at 8.45.

1470
01:30:08.640 --> 01:30:09.900
I'm gonna go hug my kids.

1471
01:30:09.900 --> 01:30:11.240
I'll talk to you guys soon.