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There's that 90% failure rate, and I'm not exaggerating that, that's an actual number.

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But then separate from that, there are certain ways that you can make companies have a stronger

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likelihood of success.

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And I know, and a number of us IP attorneys know as a fact that IP is a major factor,

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like major factor.

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You can stop people from competing with you, you can take over markets, you can license,

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you can literally, you could sell a patent, just like, you don't even have to make anything,

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you could sell a patent.

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And for those of you that have like relationships with God, you know, it's not just the, the

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thing is not just here the idea, it's what do you do with the idea?

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There's a second part to it, like, people often like get this, this idea comes to them

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in a dream, and I just feel moved to tell you guys this, because it's just important.

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So some people get this idea in a dream, or they'll get a vision or something, it just

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comes to them and they go, oh my gosh, I got this great idea.

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So then they go on Facebook and they blah, like they just spew it all out.

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Like I got this, the greatest name ever, I'm going to actually get, I'm going to use this

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name for my business.

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And then they go to do a domain name search, and they find out somebody actually bought

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it.

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And it was one of the people that they actually, it's actually on their friend list.

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Like, I know as a fact that a major leader in a major network was as a conference, his

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own conference, mentioned one of the trademarks that he's going to be using, and somebody

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in that audience bought the domain name for the exact same trademark.

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I kid you not.

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And I'm thinking, how could you, like, how could you have that level of dishonor in doing

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it?

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It's just so, I can't even understand that.

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But that's what they do.

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But if you can lock it down, or at least determine, all right, now I got the idea.

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So now the question is, well, what do I do with it?

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So now get back in the secret place and start determining, like, you know, thank you for

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this great idea.

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What do you want me to do with this?

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Like, what is important about this?

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Where am I supposed to use it?

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Should I build a company around it?

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Or should I sell it outright to another party?

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Should I get a patent on it and license it?

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Should I, like, call up this person and give it to them?

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Like, find out.

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Don't just take the idea and then assume things.

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Because the thing is, I can tell you from my own life, and this always happens, Larissa

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and Ray will tell you this, on days four and five, it ends up getting very spiritual.

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Like, we just start going down that route.

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It always happens every single time.

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So there's a difference between having something and actually prospering with that thing, right?

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What do I mean by that?

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So I get this idea.

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If there's wind behind that idea, it's going to explode.

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It's going to take off.

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It's going to do really well.

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Doors will open.

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The right partnerships will align.

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All of a sudden, you're just like, oh, like, everything's aligning.

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You're like, I don't understand.

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How could I be doing so incredibly well when I'm not working that hard, right?

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And that's one of the examples of what happens when you come into alignment with what you're

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supposed to do and when that thing is blessed, right?

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I mean, I'll just tell you real quick in one minute, my biggest year financially, I physically

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was feeling horrible.

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And I did very, very, very little to no client development that entire year.

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And I brought in like $2.8 million.

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Like $2.8 million that came to the law firm.

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I didn't go home with that.

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That would have been nice.

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But that actually went to the law firm, $2.8 million, highest originator in the firm.

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And it was in a year that I physically was feeling absolutely horrible.

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Not doing client development, not going out to the office, nothing.

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It's as if God said to me, you know what?

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I'm the reason why you're successful.

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I'm the reason why you have a law firm.

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I'm the reason why you got clients.

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So why don't you just relax for a little while and let me do it?

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And that year, I was more successful than I've ever been like in business.

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So it taught me a lesson.

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It's not, it's not, should we work hard?

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But it's not just about working hard.

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It's about working wise, knowing exactly what you're called to do,

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and then aligning to that.

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And that's one of the things that we try to do.

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As I mentioned to you guys before, and the foundation is an IP thing.

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We try to focus on where you're supposed to go.

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And if we hear, you know what?

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That doesn't make sense.

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Like this, this is not where you're supposed to go.

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We just let you.

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you know, and then it's your call, you know, you do whatever

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you want. But at least we help you figure that out. So, all

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right. I'm gonna I'm gonna stop on the spiritual aspect for a

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second here. And actually, on the last day on day on day five,

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I actually pray over everybody's business before we go. Because

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whether people go forward with me or not, I just want everybody

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to do well. It's really important. So alright, so we

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have covered so far, trademarks, copyrights, patents. Now, we've

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covered this at a very top level, as you can imagine,

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there's exponentially more, like exponentially more. I mean, as

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an example, after you file a trademark application,

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something's gonna happen. It's either going to be allowed, or

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it's going to be rejected. And if it's rejected, you're going

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to get one of several different rejections. One of those

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rejections is that your trademark is what's called

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merely descriptive. Okay, that's one of them. Another rejection

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is that there's a likelihood of confusion between your trademark

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and another trademark that already exists. That's the second

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type of rejection. Okay. So that's called a likelihood of

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confusion rejection. But then separate from that, you could

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also get a rejection where the examiner comes out and says,

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you know what, the list of goods and services that you have, they

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don't really fit correctly into the goods, or they don't really

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fit correctly into into this international class that you

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listed. So we want you to take these items in your application

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and put them into this class. And those items in your

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application and put them into that class. And then they make

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you pay an extra fee for the extra class. Okay, that can

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happen. Another rejection that you can get is they can come out

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and say, hey, you know what that that trademark application

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application you filed, we didn't find any prior art, or we didn't

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find any other, any trademarks where there's a likelihood of

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confusion. We don't think it's merely descriptive. But we just

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don't like what you said. I've seen these rejections, guys,

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it's kind of tacky, like, we just don't like the way you said

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it. So we want you to now go and change the words. We don't like

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the word slippers, we want you to put in footwear, we don't

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like the word, you know, I didn't even know this. As an

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aside, did you know that there are boating shoes? Did you know

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boating shoes existed? Are you serious? Am I the only person

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that didn't know there was such a thing as a boating shoe? Maybe

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it's because I grew up in the projects of Brooklyn where there

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were no boats. And you know, and some of us didn't have shoes.

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Right. So I'd never even heard of boating shoes. You guys

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actually, man, you got some rich people in here if you know what

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boating shoes are. So I didn't even know those things existed.

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Or, you know, climbing shoes. I didn't know that. Because my my

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youngest daughter, Sierra is a rock climber. And you can tell

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because she's got these guns like, like, she's got massive

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biceps and her back is like, rock solid. And so she could beat

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me in rock climbing very easily. You know, so I won't tell her

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that, though. She's not here. But uh, so so they may just not

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like your description. And so what happens is they'll come

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back. So don't here's what I'm saying to you. Don't freak out.

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After you file something, a copyright application, a

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trademark application, a patent, there's there's a decent

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likelihood that you'll get rejected. All right, this is not

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an attack on who you are as a person. Okay, so it's just that

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legally, there's an issue. And so at that point, you might say,

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Oh, man, I got to get a lawyer to look at this. Because there's

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some legal arguments. I just don't know how to, I don't know

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how to, how to address a merely descriptive argument. Like, how

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do I prove that it's not descriptive. And you may need a

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lawyer to argue case law and provide actual federal district

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court cases in a legal argument to get your case allowed. Right?

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That's possible. That's not a big deal. Don't worry about it.

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You can handle it. It's not that big of a deal. Okay. But what I

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will what I will tell you is a lot of people approach lawyers,

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and they don't know how to work with lawyers. So I want to take

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a minute and just kind of talk about this. Because any of you

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that are entrepreneurs, who have never had experience with

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working with lawyers, you need to learn this. Okay, a lot of

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people are terrified of lawyers.

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And so since they're terrified of lawyers,

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you get a lot of, yes, okay, yep, okay.

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And like no discussions, like no, as an example,

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how many people here, when you bought your first house,

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how many people here saw the house and said,

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I'll take it for the exact cost

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that was listed on the house?

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Anybody?

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Anders, are you serious?

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You bought it for the listed price?

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That's hilarious.

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So there, it's rare that somebody will actually do that.

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What you typically do is you negotiate.

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Like you say, okay, well, you know,

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I see your listed price.

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I'm not gonna spend, like on our lake house, you know,

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I saw the lake house in a dream.

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I say, look, we're not gonna pay that price.

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And I literally received the number

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to reveal to the person and I did.

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And I even told them, I said,

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I don't mean to insult you.

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I know your house is worth even more

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than what you're listing,

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but that's not what I'm authorized to offer.

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And I told him what I meant by authorized to offer.

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And he respected it.

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He completely respected it,

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but then he came back and said, but I just can't.

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I can't take that.

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I said, I completely understand.

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Just know the offer's there.

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And in the end, we settled at a number

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that was over $300,000.

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No, about $300,000 less than his original listing price.

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That's remarkable.

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I mean, that is remarkable

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that you know God was involved.

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Like there is no way that, no way.

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And literally like within two weeks, no, not two weeks.

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So I let them stay for a few months extra

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because they were older

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and they were moving to North Carolina.

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So I said, you know what?

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I own the place, but you could just stay.

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I'm not gonna move in until the spring.

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And it was winter time.

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So you can stay another three months.

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I don't care.

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And they did.

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They didn't pay anything.

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I just covered everything for them.

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And then they moved down South.

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But just, I guess my point in mentioning all this stuff is

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you can work remarkably hard on something

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that you're not called to do and only get so far.

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You're just not gonna get very far, right?

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Whatever man does by himself or herself,

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man must maintain by himself or herself.

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That's something to remember.

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What you do alone, you have to maintain alone.

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Now, if you're, if God is like inspiring you

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to do something, that means he's backing you up.

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And so that thing's got fire on it

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and that thing's gonna take off.

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So the only thing you gotta figure out is the timing.

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Don't forget the timing aspect.

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There's a big thing about timing.

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So it's like, there's the right time to open the business.

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There's the right time to build the partnership, right?

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So you gotta figure out the timing.

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You gotta get back into that secret place and hear

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what's the timing that I need for this thing.

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That's really important to understand.

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I mean, some of the secrets to my success is number one,

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honestly, I admit it's not me.

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This is not me.

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Like it's not possible for it to be me.

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And that really, really, you're letting,

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look, I just feel really, I don't know why I'm led

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to talk about this stuff with you guys right now,

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but some of you must need this.

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Is this helping anybody?

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I'm just kind of curious.

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It is?

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All right, so then I'll, I'm just gonna continue

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in this for a second, all right?

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For those of you that this is doing nothing, don't worry.

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We'll cover some more IPO stuff in a second.

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But I'm really being pushed to do this.

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So I got to share it with you guys.

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So for the acceleration of a business,

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for the success of a business,

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for the growth of a business,

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there are multiple things that are really important, right?

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There are the actual tools behind the business, right?

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Actually the skillsets that are necessary.

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But I can tell you as a fact,

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I have seen people with zero skillsets do remarkably well.

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And I mean, remarkably well,

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because they were just obedient

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with the guidance they were receiving.

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And they got the timing down, okay?

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So there's first hearing the voice,

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actually knowing what you're called to do.

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Number two, coming to agreement with it.

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But number three, please remember the timing.

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Like if you're three years old

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and you had a dream to actually buy a car,

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that doesn't mean you buy the car

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and you try to take off with a Ferrari,

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because it just doesn't,

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that I'm pretty sure that wasn't the calling, right?

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So there's a timing.

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So as a business owner, as a business developer,

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yeah, skillsets are important,

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but even more important is to hear the voice

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that you're being called,

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that's actually coming to you and saying,

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hey, this is the idea.

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This is what you're supposed to do with it.

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These are the people you're supposed to work with.

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This is the timing.

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You get those things down.

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I'm telling you, I don't care if your IQ is 500.

285
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You're going to do very well.

286
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Very well. Just keep that in mind.

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I'm giving you tools to excel in the business world,

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but there's a whole other side to this that's really important.

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All too often, I see people,

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they think to themselves,

291
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well, I've got spiritual gifts and then I got business gifts.

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Ray, why in the world am I talking about?

293
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This has nothing to do with IP.

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I'm on this vein.

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Because every time we

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connect in with a great group of entrepreneurs,

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there's always some aspect of this where there is so much creation

298
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happening and so many things that are being, I think,

299
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released out into the world that need to happen.

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That's so much more than just the logistics of the law,

301
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because the law is really within a certain parameters,

302
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but you work beyond that,

303
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they're working beyond that.

304
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It ends up coming to,

305
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we have to get right 360.

306
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It's got to be in all directions.

307
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Yeah.

308
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Everything, the mindset and the spirit matter to what you're bringing.

309
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All right. Well, I'll just continue this one point so guys get it,

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so everybody gets this.

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If you can honestly,

312
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if you hear an idea,

313
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if you receive an idea, dream, vision,

314
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whatever the case may be,

315
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inspiration of the Holy Spirit,

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you're like, oh, there's the idea.

317
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That's why I need to do it.

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Now, I'm giving you the tools to protect it if necessary.

319
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But what you also want to know is what you're supposed to do with it.

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That involves going back and hearing the voice again.

321
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If you want to hear with clarity,

322
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start with Thanksgiving.

323
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There's a sequence.

324
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I'm telling you, look,

325
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God is not an equation,

326
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but I can tell you that there's certain things that he likes really well.

327
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I know from experience,

328
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I don't know if you guys noticed,

329
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I'm an ordained minister.

330
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I don't go around telling people this,

331
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but I would actually lead healing groups in ministry.

332
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I did this once.

333
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I'll share this with you guys.

334
00:17:22.560 --> 00:17:25.660
I feel like it's good to share this with you guys.

335
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It was a healing service.

336
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This was a healing service.

337
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I've seen hundreds of people healed,

338
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like legs grow, eyes open, ears open,

339
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like things that would blow your mind,

340
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like completely blow your mind.

341
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Well, I have this healing service.

342
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There's about maybe 30 people in it.

343
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I clearly hear from the Holy Spirit,

344
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I just want you to give thanks for a few minutes, nothing else.

345
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Don't pray for anybody.

346
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Just give thanks, nothing else.

347
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So I told the people in that moment,

348
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and I promise you this applies to your business,

349
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and I'll show you.

350
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I told the people in that moment,

351
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I said, guys, I'm being told to tell you

352
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that for the next four minutes,

353
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you are to give thanks out loud,

354
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speak out loud your thanks,

355
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and anything that you do not mention, all right,

356
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I want you to speak out your thanksgiving

357
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as if anything that you miss within those four minutes

358
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will not exist tomorrow,

359
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anything you don't give thanks for.

360
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That room, I'm not making this up, guys,

361
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that room within like 20 seconds became so thick

362
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with the presence of God,

363
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healing was manifesting everywhere.

364
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I had not prayed for one person.

365
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That room, I'm telling you,

366
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like people were like getting dizzy,

367
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like getting just feeling the,

368
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and I can feel, I'm just talking, my hands are buzzing.

369
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Like literally, like all they, and all they did,

370
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this is what they did.

371
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Now this is all making sense to me.

372
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I'm like, Lord, why are we so far ahead

373
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from where we typically are when we do the challenge?

374
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And this is why,

375
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because this had to be released for this group

376
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for some reason.

377
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All we did was, and you can hear it in people,

378
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they're like, thank you for the food.

379
00:19:19.180 --> 00:19:20.000
Thank you for the water.

380
00:19:20.000 --> 00:19:20.900
Thank you that I could take showers.

381
00:19:20.900 --> 00:19:21.740
Thank you for my home.

382
00:19:21.740 --> 00:19:22.580
Thank you for my job.

383
00:19:22.580 --> 00:19:23.400
Thank you for my wife.

384
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Thank you for my son.

385
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Thank you for my health.

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Like they were saying it as if whatever they missed

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within those four minutes was gone.

388
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I don't think we got past a minute and a half.

389
00:19:34.180 --> 00:19:36.820
Like we were just so full

390
00:19:36.820 --> 00:19:38.900
and people were being healed left and right.

391
00:19:38.900 --> 00:19:40.620
It was so powerful.

392
00:19:40.620 --> 00:19:43.740
And so what in the world does this have to do with business?

393
00:19:43.740 --> 00:19:47.060
Honestly, some of you were like, what?

394
00:19:47.680 --> 00:19:49.000
What does that have to do with business?

395
00:19:49.000 --> 00:19:52.400
I'm here to tell you everything, everything.

396
00:19:52.400 --> 00:19:56.280
Even people that do not believe in God will tell you

397
00:19:56.280 --> 00:20:00.040
that when you give thanks, when you focus on the positive.

398
00:20:00.000 --> 00:20:08.240
they see the outcomes. Tony Robbins, he talks about this stuff himself. You've got Harvard medical

399
00:20:10.320 --> 00:20:15.520
tests that are being done that actually prove that people are being healed when they focus on

400
00:20:15.520 --> 00:20:20.560
the positive. And they're like, I don't understand why it works. There's a reason why it works.

401
00:20:20.560 --> 00:20:25.600
They're just missing the full equation. So what I'm telling you is in your business,

402
00:20:26.560 --> 00:20:32.000
when you get this identification of an idea, you go, oh my gosh, that's a brilliant idea.

403
00:20:32.560 --> 00:20:40.160
Wow. Very first thing you do give thanks. Second thing, don't move. What do I mean?

404
00:20:40.160 --> 00:20:46.400
All right. These door, man, we're going deep. I'm not going to apologize for this. I'm not

405
00:20:46.400 --> 00:20:52.320
going to apologize for this guys. So, all right, look, these doors open in the spirit.

406
00:20:53.040 --> 00:20:58.480
Okay. Literally, man, I'm buzzing like crazy right now. These doors open in the spirit.

407
00:20:59.040 --> 00:21:05.440
So if you receive an idea, all right, when that idea is released to you, you're hearing from God.

408
00:21:06.480 --> 00:21:10.720
It's either an angel that's releasing it, Holy Spirit that's releasing it, whatever it is,

409
00:21:11.280 --> 00:21:15.840
you're hearing that from God. All right. Things are released from the third heaven, go fight

410
00:21:15.840 --> 00:21:19.280
through the second heaven, come to the first heaven. Don't worry about if you don't understand

411
00:21:19.280 --> 00:21:23.280
what I'm talking about. It doesn't matter. You got the idea. Okay. It came to you. That's where

412
00:21:23.280 --> 00:21:31.760
we are. We got the idea. Awesome. So now you're hearing what you don't want to do is stop hearing

413
00:21:31.760 --> 00:21:37.680
when you're hearing. What most people do is they get really excited and they want to go and share.

414
00:21:39.360 --> 00:21:48.080
I'm telling you, don't like stop, give thanks and focus on the idea that was just released.

415
00:21:49.040 --> 00:21:58.080
And don't move, like don't move. Okay. A doorway just opened, an invitation just opened.

416
00:21:58.080 --> 00:22:03.600
What if that idea was an invitation for you to receive exponentially more, but all you've seen

417
00:22:03.600 --> 00:22:09.680
is the tip of the idea. You became so excited about the tip of the idea that you're not seeing

418
00:22:09.680 --> 00:22:17.680
anything else that was going to be revealed. This is what happens. These amazing revelations

419
00:22:17.680 --> 00:22:22.640
come and people don't get the full picture because they get so excited about the tip of

420
00:22:22.640 --> 00:22:27.920
the arrow. They don't see the rest of the arrow. I'm telling you that what we receive most of the

421
00:22:27.920 --> 00:22:34.400
time is like 2% of what wants to be revealed. So if you get this idea coming at you and you

422
00:22:34.400 --> 00:22:41.680
start hearing it, that idea actually can be a doorway for you to go deeper. So focus on the idea,

423
00:22:41.680 --> 00:22:46.320
shut everybody else out. If you got kids, go to your husband, go to your wife and say,

424
00:22:46.320 --> 00:22:50.960
can you please watch the kids? I got to do something now. Something was just revealed

425
00:22:52.240 --> 00:22:56.960
and sit there. And I'm telling you, it's going to happen because I've done it myself.

426
00:22:57.600 --> 00:23:05.680
That one idea turns into a book, turns into a business, turns into like a revelation that is

427
00:23:05.680 --> 00:23:11.840
huge. And you're like, how in the world, like all of a sudden, you know, the partners,

428
00:23:11.840 --> 00:23:17.280
you know, the amount to invest, you know, when to invest it. You know, it's all opening. And

429
00:23:17.280 --> 00:23:24.400
here's the beauty of this. Wow. We've got to, we got to save this recording. We're recording, right?

430
00:23:24.400 --> 00:23:30.160
Yeah. All right. I got to share this with some other people that I know that are in business

431
00:23:30.160 --> 00:23:36.880
that this could really help. All right. Here's the other thing. The revelations that you receive

432
00:23:36.880 --> 00:23:42.720
in the spirit, our spirit. Okay. Don't worry if I lose you, just, just, just follow what I'm saying

433
00:23:42.720 --> 00:23:48.160
and it'll work. All right. That's all that matters. It just works. Okay. So if you receive an idea

434
00:23:49.120 --> 00:23:52.320
and you wrote it down in your journal, it's actually spirit.

435
00:23:55.200 --> 00:24:03.520
Spirit has no timeline. Spirit exists outside of time. So what that means is you can now take

436
00:24:03.520 --> 00:24:09.280
that idea and start focusing on it again with your soul, which is your thoughts, will and emotion

437
00:24:09.280 --> 00:24:15.600
and tap into the spirit and get more revelation. The big question though, is, is, is, did the door

438
00:24:15.600 --> 00:24:21.520
close? That's what a timing issue is so important. Sometimes things are revealed for a season for you

439
00:24:21.520 --> 00:24:28.480
to do a certain thing. And you need to be obedient in that season. If you let them sit the wind

440
00:24:28.480 --> 00:24:36.480
behind it, it's kind of like, like Michelle calls me up and says, Pete, on Wednesday of next week,

441
00:24:36.480 --> 00:24:40.720
there's going to be this awesome is going to be, um, a storm. It's not going to be huge,

442
00:24:40.720 --> 00:24:45.040
but there's going to be a lot of wind. There's a sailboat that Anthony is selling.

443
00:24:46.560 --> 00:24:50.240
I know you've always wanted to go sailing and you've wanted to go really far with it.

444
00:24:50.240 --> 00:24:55.920
The winds are going to be perfect for sailing. So call up Anthony. He's selling the boat now

445
00:24:55.920 --> 00:25:00.080
by the boat, get it in the water. And then next week, Wednesday.

446
00:25:00.000 --> 00:25:04.400
when the wind from that storm that's far away starts to come your way, you're gonna have an

447
00:25:04.400 --> 00:25:12.240
awesome day of sailing. So now I go, you know what, that sounds awesome, but I don't know,

448
00:25:12.880 --> 00:25:18.080
like, I don't know if I want to do that right now, right? So now that the window closes,

449
00:25:18.080 --> 00:25:24.560
somebody else buys the boat. But God's so good, God says, you know what, the storm's still coming,

450
00:25:24.560 --> 00:25:29.920
and the wind's still coming on Wednesday, so I'll bring somebody else into your presence to buy a

451
00:25:29.920 --> 00:25:35.200
boat. I'm gonna give you another chance. So now you're like, oh, well, Shelly's selling a boat.

452
00:25:36.000 --> 00:25:40.880
And like, I could buy from Shelly. And I'm like, I don't know. But then one day, I see Alina and

453
00:25:40.880 --> 00:25:44.560
her smile. And I'm like, I'm gonna buy Alina's boat, because she got the best smile ever. So

454
00:25:44.560 --> 00:25:49.680
now I'm like, boom, I go and I buy Alina's boat, right? Well, what just happened? Now,

455
00:25:50.560 --> 00:25:55.920
I have the boat. The question is, did the storm come already, so that the wind that would have

456
00:25:55.920 --> 00:26:02.320
helped my experience in the sailing would have actually been exponentially better, but I missed

457
00:26:02.320 --> 00:26:10.400
the window. That storm was coming, whether I purchased the boat or not. So now I may not have

458
00:26:10.400 --> 00:26:16.880
the wind behind it, that gives me what I need to have the experience that I want. But because of

459
00:26:16.880 --> 00:26:21.760
the grace of God, I still got a sailboat. I just might not have the same experience.

460
00:26:22.640 --> 00:26:28.880
You see that? So the timing and the doors opening and the people be aligning are there for you.

461
00:26:30.000 --> 00:26:35.600
If you're just getting the tip of the arrow, go back in and just get more, get more, get more.

462
00:26:36.160 --> 00:26:42.160
And this is kind of some of the stuff that we talk about more in the audit and stuff like that

463
00:26:42.160 --> 00:26:47.200
for the people that are open to that. But in any case, what I just shared with you, I don't think

464
00:26:47.680 --> 00:26:52.640
I've ever shared with anybody in a business environment. So there's something about you guys

465
00:26:53.440 --> 00:27:00.080
that are here right now. There's some reason for this. So that's going to help you. All right. I

466
00:27:00.080 --> 00:27:05.760
have no doubt because I didn't have any hesitation in sharing that with you guys. Okay. All right.

467
00:27:05.760 --> 00:27:12.880
So let me, I'm going to drift into IP now a little bit. Because I think that that should

468
00:27:12.880 --> 00:27:18.560
help you guys out some. So on the trademark side, well, what's going on? I'm seeing everybody

469
00:27:18.560 --> 00:27:27.440
laughing right now. Let me see. Booker boat. Time to pull my book. Yeah. Yeah. Yeah. Actually,

470
00:27:27.440 --> 00:27:32.480
you know, prophetic words work the same way. You can go and you can grab them. You know what I

471
00:27:32.480 --> 00:27:36.240
actually find? And I'll and then I'm going to jump back into IP. Something for you guys to realize

472
00:27:36.240 --> 00:27:42.720
if you ever received a prophetic word, it's in the spirit. It, anything you hear from God,

473
00:27:43.520 --> 00:27:48.320
try to obtain at least three things out of it. All right. Now that's not a rule.

474
00:27:48.960 --> 00:27:53.760
That's not a rule. But if you think in your mind, yes, father, son, Holy spirit.

475
00:27:53.760 --> 00:27:58.000
Right. But if you think in your mind, God is tri-part, then try to think in your mind,

476
00:27:58.000 --> 00:28:03.680
I should get three things out of this. So if you just get one revelation out of something that

477
00:28:03.680 --> 00:28:08.400
a dream or like a prophetic word or whatever, and you go back in for at least two more things,

478
00:28:08.400 --> 00:28:11.920
I'm telling you, you're going to get it. I'm telling you, cause I know it. I've got,

479
00:28:11.920 --> 00:28:17.920
I've got books of words that people have spoken over my life and I've gone back and bam,

480
00:28:17.920 --> 00:28:24.400
bam, like fire, like bam. So powerful. So just realize that those things are in the spirit.

481
00:28:24.400 --> 00:28:30.320
They don't stop. You can get as much as you want. He says, I will give you as much as you want.

482
00:28:30.320 --> 00:28:37.920
It's up to you. It's just up to you. Just go back and you can get a lot more. Wow. We just spent

483
00:28:39.040 --> 00:28:44.640
a half hour tapping into the spirit. This is, um, that's pretty awesome. All right. All right.

484
00:28:44.640 --> 00:28:50.480
Let me test base that a few other things for you guys. Um, some of you ask questions about

485
00:28:50.480 --> 00:28:58.480
trademark notices. Okay. They said, do I need to use a TM or an R you're not going to get in

486
00:28:58.480 --> 00:29:04.480
trouble for not using it. Cause some of you are, are concerned that, well, if I use a circle R or

487
00:29:04.480 --> 00:29:09.440
TM, it's going to look bad on my product or it's going to look bad on my services. It doesn't look

488
00:29:09.440 --> 00:29:20.080
pretty. Okay. Um, you don't, you don't have to use a circle RRTM. Uh, Sony, this is this by Sony.

489
00:29:21.040 --> 00:29:28.880
Do you see a circle RRTM on there? Nope. It's very rare. Matter of fact, I can't think of any

490
00:29:28.880 --> 00:29:34.800
situations that I've ever seen a Sony product with a circle R on it, but they're so big that

491
00:29:34.800 --> 00:29:39.040
they don't care. They're going to sue you. And if you don't actually realize that they have one of

492
00:29:39.040 --> 00:29:45.440
the most famous trademarks out of there, you know, out there, then it's, it's, it's your,

493
00:29:45.840 --> 00:29:50.160
unfortunately it's your, your funeral, right? Cause they're going to sue you. So,

494
00:29:51.120 --> 00:29:56.480
um, where can you grab the TM logo? What does that mean, Anthony?

495
00:29:59.200 --> 00:30:00.000
Unmute.

496
00:30:00.000 --> 00:30:07.000
You know, the TM, the trademark, and the circle, to put on top of it all.

497
00:30:07.000 --> 00:30:08.000
Oh, the circle R?

498
00:30:08.000 --> 00:30:10.000
Well, you've got the circle R, didn't you?

499
00:30:10.000 --> 00:30:12.000
Isn't there a TM as well?

500
00:30:12.000 --> 00:30:15.000
Yeah, so what I do for the TM...

501
00:30:15.000 --> 00:30:18.000
Now, one of the guys here, one of the gals here, there it is.

502
00:30:18.000 --> 00:30:20.000
Control-Alt-T.

503
00:30:20.000 --> 00:30:22.000
Man, that's really good.

504
00:30:22.000 --> 00:30:23.000
That's awesome.

505
00:30:23.000 --> 00:30:24.000
Control-Alt-T? Okay.

506
00:30:24.000 --> 00:30:28.000
Yeah, if you're on a PC, it's Alt-0153.

507
00:30:29.000 --> 00:30:33.000
It'll allow you to add the TM up onto anything that you're...

508
00:30:33.000 --> 00:30:35.000
Any of your word marks.

509
00:30:35.000 --> 00:30:37.000
Okay.

510
00:30:37.000 --> 00:30:41.000
Yeah, so there's that, and then the other thing I do for a TM is

511
00:30:41.000 --> 00:30:45.000
I'll just type TM in capital letters and then make it a superscript.

512
00:30:45.000 --> 00:30:46.000
That's it.

513
00:30:46.000 --> 00:30:49.000
Yeah, and if you're in something like Word,

514
00:30:49.000 --> 00:30:52.000
some usual Word processing are savvy enough.

515
00:30:52.000 --> 00:30:56.000
You put TM and then, like, at the end of a word, and it recognizes it.

516
00:30:56.000 --> 00:30:58.000
Parentheses are parentheses.

517
00:30:58.000 --> 00:31:01.000
Parentheses see your parentheses in it, and it'll do it.

518
00:31:01.000 --> 00:31:02.000
It does.

519
00:31:02.000 --> 00:31:03.000
Yeah, it does.

520
00:31:03.000 --> 00:31:08.000
If you go into Microsoft Word and you actually type open bracket C,

521
00:31:08.000 --> 00:31:12.000
close bracket, it automatically changes it into the circle C.

522
00:31:12.000 --> 00:31:14.000
Anthony, as a graphic designer,

523
00:31:14.000 --> 00:31:17.000
like if you're adding it to an icon for a logo,

524
00:31:17.000 --> 00:31:19.000
you can even just add text.

525
00:31:19.000 --> 00:31:22.000
Like if you're in Photoshop, you add text, the TM, you size it,

526
00:31:22.000 --> 00:31:24.000
the word, and position it where you want it to be,

527
00:31:25.000 --> 00:31:27.000
and it'll be right there on your logo as well.

528
00:31:27.000 --> 00:31:28.000
Yeah.

529
00:31:28.000 --> 00:31:31.000
Ray does, like, a ridiculously brilliant.

530
00:31:31.000 --> 00:31:34.000
She does really ridiculously brilliant work when it comes to, like,

531
00:31:34.000 --> 00:31:37.000
ads and, like, you know, and website stuff.

532
00:31:37.000 --> 00:31:40.000
And she's just really good on these things.

533
00:31:40.000 --> 00:31:43.000
She just did a video for me that just kind of blew my mind.

534
00:31:43.000 --> 00:31:45.000
Really ridiculously good.

535
00:31:45.000 --> 00:31:47.000
So she deals a lot with the graphics.

536
00:31:47.000 --> 00:31:51.000
So she knows a lot about, you know, where to place what,

537
00:31:51.000 --> 00:31:53.000
what to do what, and how to get them in there.

538
00:31:53.000 --> 00:31:55.000
And it's pretty cool.

539
00:31:55.000 --> 00:31:56.000
So, but yeah.

540
00:31:56.000 --> 00:32:02.000
So the whole point is if you're thinking to myself,

541
00:32:02.000 --> 00:32:05.000
it's going to make my product look bad, then yeah,

542
00:32:05.000 --> 00:32:07.000
you don't need to use the TM on a circle R,

543
00:32:07.000 --> 00:32:10.000
but the problem is that you're not placing the public on notice.

544
00:32:10.000 --> 00:32:13.000
So if you're going to try to say that, look, you know,

545
00:32:13.000 --> 00:32:16.000
somebody intentionally infringed,

546
00:32:16.000 --> 00:32:20.000
the other party could use the defense saying that they never knew.

547
00:32:21.000 --> 00:32:23.000
Right. And so how does that play out?

548
00:32:23.000 --> 00:32:25.000
If they never knew,

549
00:32:25.000 --> 00:32:30.000
then perhaps the situation is that they,

550
00:32:30.000 --> 00:32:36.000
they, they may have to stop in litigation.

551
00:32:36.000 --> 00:32:38.000
Like a judge may render a decision saying, you know what,

552
00:32:38.000 --> 00:32:41.000
you got to stop because they have a federally registered trademark,

553
00:32:41.000 --> 00:32:43.000
but you're not going to get any damages.

554
00:32:44.000 --> 00:32:47.000
And part of the reason why you want to, you know,

555
00:32:47.000 --> 00:32:52.000
why you deal with these, these lawsuits is because you want to be

556
00:32:52.000 --> 00:32:54.000
compensated for the infringement that's been done.

557
00:32:55.000 --> 00:33:00.000
So if you're not using a notice and nobody knows that they're committing

558
00:33:00.000 --> 00:33:02.000
infringement, then good luck getting damages,

559
00:33:03.000 --> 00:33:06.000
which means you're spending all your money on your own attorney to try to

560
00:33:06.000 --> 00:33:08.000
stop the other side. And you're getting nothing in return.

561
00:33:10.000 --> 00:33:14.000
That's not a good business plan now for a company like Sony.

562
00:33:17.000 --> 00:33:21.000
What legal counsel for Sony is going to do is say, are you serious?

563
00:33:21.000 --> 00:33:22.000
Are you like from another planet?

564
00:33:22.000 --> 00:33:25.000
Did you really not know about the Sony trademark?

565
00:33:26.000 --> 00:33:28.000
Like, do you not read the newspapers? You not read the news?

566
00:33:28.000 --> 00:33:32.000
Like, do you not watch television? Do you not see it in movies?

567
00:33:32.000 --> 00:33:36.000
Like, do you not purchase anything? Have you never been in Best Buy?

568
00:33:37.000 --> 00:33:39.000
Like literally like they'll,

569
00:33:39.000 --> 00:33:43.000
they'll prove beyond a doubt that you knew about the Sony trademark.

570
00:33:44.000 --> 00:33:48.000
Okay. So for that reason, they don't even use it.

571
00:33:49.000 --> 00:33:52.000
Like they're so well known. Denon does the same thing, you know,

572
00:33:52.000 --> 00:33:55.000
$5,000 audio receivers. They don't,

573
00:33:55.000 --> 00:34:00.000
they you'll never see a circle are on any of their products because they don't

574
00:34:00.000 --> 00:34:03.000
need to. But for you and I,

575
00:34:04.000 --> 00:34:08.000
we're not really at that level of everybody knows the name. You know,

576
00:34:08.000 --> 00:34:12.000
it's not like cheers. Everybody knows your name. Like, it's not like that.

577
00:34:12.000 --> 00:34:16.000
Okay. Like, this is like, who in the world are you? Like,

578
00:34:16.000 --> 00:34:21.000
that's more like us. So for that reason yeah,

579
00:34:21.000 --> 00:34:24.000
that's going to be in the bloopers. So for that reason,

580
00:34:25.000 --> 00:34:28.000
you've actually got to use the TM or the circle are.

581
00:34:29.000 --> 00:34:33.000
So that's the reason why I would use that. Now in the patent world,

582
00:34:33.000 --> 00:34:36.000
it's different. If you get a patent,

583
00:34:37.000 --> 00:34:42.000
what you want to do is you do like P a T and O,

584
00:34:43.000 --> 00:34:48.000
and then the number seven comma three, five, four comma. So that's,

585
00:34:48.000 --> 00:34:52.000
that's what you would do. Okay.

586
00:34:53.000 --> 00:34:56.000
Or you can type in, I just typed it in chat for those who don't know,

587
00:34:56.000 --> 00:34:59.000
or you can type in patent number. Thanks.

588
00:35:00.000 --> 00:35:03.480
blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,

589
00:35:03.480 --> 00:35:08.240
whoops, whoopsie, there.

590
00:35:08.240 --> 00:35:11.020
Or you can type it like that, okay?

591
00:35:11.020 --> 00:35:15.520
But if you do not mark,

592
00:35:15.520 --> 00:35:17.040
oh yeah, I'm gonna get there right now.

593
00:35:17.040 --> 00:35:19.560
Yeah, very good Larissa, yeah.

594
00:35:19.560 --> 00:35:22.060
Larissa nailed exactly where I'm going on this.

595
00:35:22.060 --> 00:35:25.920
If you don't mark your product with the patent number,

596
00:35:26.980 --> 00:35:29.100
to determine damages and infringement,

597
00:35:29.100 --> 00:35:30.920
there has to be one of two things.

598
00:35:30.920 --> 00:35:32.960
And I mentioned this on day one,

599
00:35:32.960 --> 00:35:37.100
actual notice or constructive notice, one of the two, okay?

600
00:35:38.500 --> 00:35:42.320
Now what that means is that you either need

601
00:35:42.320 --> 00:35:46.060
to send them a letter saying you hereby infringe,

602
00:35:46.060 --> 00:35:47.280
or you send them a letter that says,

603
00:35:47.280 --> 00:35:49.960
hey, I've got a patent,

604
00:35:49.960 --> 00:35:52.960
you may be interested in seeing this patent, right?

605
00:35:55.560 --> 00:35:57.480
That would be actual notice,

606
00:35:57.480 --> 00:36:01.280
because they were actually notified about this thing.

607
00:36:01.280 --> 00:36:04.020
The other thing you can do is called constructive notice,

608
00:36:04.020 --> 00:36:04.860
right?

609
00:36:06.140 --> 00:36:08.660
So there's different types of notice,

610
00:36:08.660 --> 00:36:12.220
but to have constructive notice,

611
00:36:12.220 --> 00:36:14.100
you got to actually mark the product,

612
00:36:14.100 --> 00:36:16.220
like put the patent number on the product,

613
00:36:16.220 --> 00:36:18.080
or on the packaging for the product,

614
00:36:18.080 --> 00:36:19.780
that's called constructive notice.

615
00:36:19.780 --> 00:36:24.400
So damages can start from the point of constructive notice

616
00:36:24.400 --> 00:36:26.000
or actual notice.

617
00:36:26.000 --> 00:36:28.200
So if you're not putting the notice,

618
00:36:28.200 --> 00:36:30.340
you're not putting the TM, you're not putting the circle R,

619
00:36:30.340 --> 00:36:33.700
you're not putting the patent number on your products,

620
00:36:33.700 --> 00:36:37.180
and I just send the letter over to Ray, right?

621
00:36:37.180 --> 00:36:41.420
And I say, hey, Ray, you've been infringing my patent,

622
00:36:41.420 --> 00:36:42.560
right?

623
00:36:42.560 --> 00:36:44.480
And so I just like send it out,

624
00:36:44.480 --> 00:36:46.920
that means the damages can only start from today,

625
00:36:47.920 --> 00:36:52.080
instead of five years ago when I got the patent,

626
00:36:52.080 --> 00:36:53.740
big difference in damages.

627
00:36:56.240 --> 00:36:58.080
So like, why is that important?

628
00:36:59.060 --> 00:37:01.160
I'm a patent litigator.

629
00:37:01.160 --> 00:37:04.260
And so I've represented companies in Texas,

630
00:37:04.260 --> 00:37:08.220
Massachusetts, Florida, Southern District of California,

631
00:37:08.220 --> 00:37:10.440
New Hampshire, Connecticut.

632
00:37:10.440 --> 00:37:13.380
I think those are the only places I've done it so far.

633
00:37:13.380 --> 00:37:18.260
And I had a case where my client clearly infringed,

634
00:37:18.260 --> 00:37:20.600
a hundred percent, zero doubt.

635
00:37:20.600 --> 00:37:22.260
I even told my client, my client's like,

636
00:37:22.260 --> 00:37:24.600
we just got sued, what do we do?

637
00:37:24.600 --> 00:37:26.740
I said, well, step number one is I got to do an evaluation

638
00:37:26.740 --> 00:37:27.580
and see if it's true.

639
00:37:27.580 --> 00:37:30.660
I did the evaluation, call them up and said,

640
00:37:30.660 --> 00:37:35.660
this is not good, like this, like we're in trouble.

641
00:37:36.060 --> 00:37:38.860
I said, look, I'm good at what I do,

642
00:37:38.860 --> 00:37:43.860
but I'm gonna have to like pull a miracle for you to win,

643
00:37:44.100 --> 00:37:45.900
you're in trouble.

644
00:37:45.900 --> 00:37:47.940
Like these claims are exactly on point.

645
00:37:48.820 --> 00:37:51.220
So my client said, well, what do we do?

646
00:37:51.220 --> 00:37:54.900
Like, I'm gonna have to spend like,

647
00:37:54.900 --> 00:37:58.020
$2 million with you in litigation.

648
00:37:59.600 --> 00:38:01.320
I said, no, you're not.

649
00:38:01.320 --> 00:38:02.480
And they said, well, what do you mean?

650
00:38:02.480 --> 00:38:06.640
I said, no, no, there's a way around this.

651
00:38:08.400 --> 00:38:10.600
When did you find out about the infringement?

652
00:38:10.600 --> 00:38:13.040
They said, well, when they filed the lawsuit against us.

653
00:38:13.040 --> 00:38:13.880
I said, okay.

654
00:38:16.120 --> 00:38:18.360
What's the product that's covered by the patent?

655
00:38:18.360 --> 00:38:19.920
And they told me, I looked at the product

656
00:38:19.920 --> 00:38:22.280
and there was no patent number on the product.

657
00:38:26.060 --> 00:38:27.580
So the very next thing that I did

658
00:38:27.580 --> 00:38:29.180
was I called opposing counsel.

659
00:38:31.020 --> 00:38:33.880
And I said, I want you to call your client.

660
00:38:35.100 --> 00:38:37.600
I'm gonna send you a letter along these lines,

661
00:38:39.240 --> 00:38:40.540
even if you're right.

662
00:38:40.540 --> 00:38:43.380
I'm not saying you're right, I'm not saying you're wrong,

663
00:38:43.380 --> 00:38:47.820
but even if you're right, if my client does infringe,

664
00:38:47.820 --> 00:38:52.340
your client's about to spend $2.5 million to make no money.

665
00:38:54.220 --> 00:38:55.700
And they said, whoa, what are you talking about?

666
00:38:55.700 --> 00:38:56.540
No, no, no, no, no.

667
00:38:56.540 --> 00:38:57.520
We're gonna make a ton of money.

668
00:38:57.520 --> 00:39:01.300
You've been selling like, you know, thousands of units.

669
00:39:01.300 --> 00:39:03.700
Each unit goes for thousands of dollars.

670
00:39:03.700 --> 00:39:05.380
We're gonna make millions off of you guys.

671
00:39:05.380 --> 00:39:06.380
Like, you're delusional.

672
00:39:06.380 --> 00:39:10.600
I said, show me where you've actually used the notice.

673
00:39:11.460 --> 00:39:13.840
Opposing counsel said, no, we use the notice.

674
00:39:13.840 --> 00:39:14.960
Of course we use the notice.

675
00:39:14.960 --> 00:39:18.320
Like, everybody uses the notice.

676
00:39:18.320 --> 00:39:22.020
I said, Brad, show me where you use the notice.

677
00:39:23.880 --> 00:39:27.220
He's like, okay, like he knows me.

678
00:39:27.220 --> 00:39:29.660
So he's like, something's up here.

679
00:39:29.660 --> 00:39:31.640
Like, what's going on?

680
00:39:31.640 --> 00:39:32.480
Said, I'll call you back.

681
00:39:32.480 --> 00:39:34.320
I said, take your time, take your time.

682
00:39:34.320 --> 00:39:35.160
You know where I live.

683
00:39:35.160 --> 00:39:35.980
No, no problem.

684
00:39:35.980 --> 00:39:36.820
Take your time.

685
00:39:36.820 --> 00:39:38.320
No problem.

686
00:39:38.320 --> 00:39:41.240
Took a number of days later, he calls me up, right?

687
00:39:41.240 --> 00:39:44.880
And he's like, okay, what do you wanna do?

688
00:39:45.700 --> 00:39:48.520
And I said, well, look, I'm not saying we infringe

689
00:39:48.520 --> 00:39:51.680
or we don't infringe, but your client wants us to stop.

690
00:39:51.680 --> 00:39:52.520
Right?

691
00:39:52.520 --> 00:39:53.360
He says, yeah, but we want all the damages.

692
00:39:53.360 --> 00:39:55.760
I said, you're not getting damages.

693
00:39:55.760 --> 00:39:57.760
You're getting zero damages.

694
00:39:57.760 --> 00:39:58.800
You never marked.

695
00:39:58.800 --> 00:40:00.200
And we just found out about.

696
00:40:00.000 --> 00:40:01.860
you guys, when you sent me a lawsuit,

697
00:40:02.940 --> 00:40:05.240
you're getting zero damages.

698
00:40:05.240 --> 00:40:07.760
I'll spend two and a half million dollars

699
00:40:07.760 --> 00:40:08.680
to give you nothing.

700
00:40:08.680 --> 00:40:10.220
I have no problem with that.

701
00:40:10.220 --> 00:40:11.760
And then I'll cut a deal for my client

702
00:40:11.760 --> 00:40:13.200
so they pay a fraction of that.

703
00:40:13.200 --> 00:40:14.800
I'll just do it because it's fun.

704
00:40:15.760 --> 00:40:18.300
And the guy's like, all right, look, look,

705
00:40:19.680 --> 00:40:21.680
let's back up here.

706
00:40:21.680 --> 00:40:24.120
I want you guys to like, you know, stop.

707
00:40:24.120 --> 00:40:25.400
I said, done.

708
00:40:25.400 --> 00:40:26.320
We'll stop.

709
00:40:26.320 --> 00:40:27.160
You want to stop?

710
00:40:27.160 --> 00:40:27.980
Done.

711
00:40:27.980 --> 00:40:28.820
No problem.

712
00:40:28.820 --> 00:40:31.160
He says, well, you gotta like phase out the inventory.

713
00:40:31.160 --> 00:40:32.620
I said, done.

714
00:40:32.620 --> 00:40:33.620
We'll stop the inventory.

715
00:40:33.620 --> 00:40:35.140
Done.

716
00:40:35.140 --> 00:40:37.400
I said, the client's onto other things anyway.

717
00:40:37.400 --> 00:40:38.720
It's not that big of a deal.

718
00:40:38.720 --> 00:40:41.360
We've got other stuff that they can do.

719
00:40:41.360 --> 00:40:44.820
And I mean, it was kind of like,

720
00:40:44.820 --> 00:40:47.240
it was kind of saddening to see the display

721
00:40:47.240 --> 00:40:48.560
on opposing counsel's face.

722
00:40:48.560 --> 00:40:51.960
But in any case, the result of that was

723
00:40:52.980 --> 00:40:54.740
our client stopped.

724
00:40:54.740 --> 00:40:57.880
They paid nothing, nothing.

725
00:40:59.080 --> 00:41:01.400
And they thought I did a miracle.

726
00:41:01.400 --> 00:41:03.080
I said, no, it's not a miracle.

727
00:41:03.080 --> 00:41:06.860
What is a miracle is that they never marked anything.

728
00:41:06.860 --> 00:41:08.560
But the fact that they never marked anything

729
00:41:08.560 --> 00:41:10.240
means that there were no damages

730
00:41:11.360 --> 00:41:12.960
because they never marked a single thing.

731
00:41:12.960 --> 00:41:16.200
And you got, your actual notice was the day of the lawsuit.

732
00:41:16.200 --> 00:41:18.040
And so technically they could have made

733
00:41:18.040 --> 00:41:20.960
a couple thousand bucks because they had inventory

734
00:41:20.960 --> 00:41:22.180
that was being sold.

735
00:41:22.180 --> 00:41:23.440
So I said, technically they could make

736
00:41:23.440 --> 00:41:24.640
a couple thousand bucks.

737
00:41:24.640 --> 00:41:27.320
But the fact of the matter is they'll spend millions

738
00:41:27.320 --> 00:41:28.440
with their own legal counsel.

739
00:41:29.020 --> 00:41:29.840
They don't want to spend that.

740
00:41:29.840 --> 00:41:31.540
So that's how we got out of the lawsuit.

741
00:41:31.540 --> 00:41:34.820
So all of that to basically tell you,

742
00:41:34.820 --> 00:41:37.180
make sure that you mark things properly.

743
00:41:37.180 --> 00:41:40.100
Now let's talk about something called patent pending.

744
00:41:40.100 --> 00:41:42.940
How many people have heard that phrase patent pending?

745
00:41:42.940 --> 00:41:44.660
Yeah, a lot of you, right?

746
00:41:44.660 --> 00:41:45.500
All right.

747
00:41:46.660 --> 00:41:49.420
You cannot say patent pending until you actually file

748
00:41:49.420 --> 00:41:51.060
something with the patent office.

749
00:41:52.900 --> 00:41:55.380
If you say patent pending before you actually

750
00:41:55.380 --> 00:41:57.400
have a patent pending,

751
00:41:57.420 --> 00:42:00.180
patent pending doesn't mean I met with my lawyer

752
00:42:00.180 --> 00:42:02.620
and my lawyer is taking forever to write it.

753
00:42:02.620 --> 00:42:03.700
So the patent's pending.

754
00:42:03.700 --> 00:42:05.620
That does not mean patent pending.

755
00:42:05.620 --> 00:42:08.220
That is not the meaning of patent pending, okay?

756
00:42:08.220 --> 00:42:11.880
Patent pending means I got something filed

757
00:42:11.880 --> 00:42:14.760
with the United States Patent and Trademark Office.

758
00:42:14.760 --> 00:42:16.420
I've got a serial number.

759
00:42:16.420 --> 00:42:18.760
Now I can say patent pending.

760
00:42:18.760 --> 00:42:21.180
That's what patent pending means, okay?

761
00:42:21.180 --> 00:42:23.180
Now here's the beauty of it.

762
00:42:23.180 --> 00:42:25.620
If you file more than one patent application,

763
00:42:25.620 --> 00:42:30.160
you can say patents, plural, pending.

764
00:42:32.240 --> 00:42:35.980
If you say patents pending,

765
00:42:35.980 --> 00:42:38.240
nobody knows if it's two or a hundred.

766
00:42:41.560 --> 00:42:44.880
That's a really good strategy, guys.

767
00:42:44.880 --> 00:42:47.460
A really powerful strategy.

768
00:42:47.460 --> 00:42:52.460
If you want to hit the market in a very strong way,

769
00:42:52.460 --> 00:42:54.680
you get a technology or a method that you file

770
00:42:54.700 --> 00:42:56.420
a patent application on.

771
00:42:56.420 --> 00:42:59.460
If there's a way to file more than one patent application,

772
00:42:59.460 --> 00:43:03.280
you may want to do that because if you say patents pending,

773
00:43:03.280 --> 00:43:05.340
it'll now scare the competition away

774
00:43:05.340 --> 00:43:08.300
because they have no idea how many patents are pending.

775
00:43:08.300 --> 00:43:10.580
Patents during the pendency phase,

776
00:43:10.580 --> 00:43:14.120
they are confidential up to 18 months after filing.

777
00:43:16.620 --> 00:43:20.460
So if you file today for a year and a half,

778
00:43:20.460 --> 00:43:23.220
that patent will remain confidential,

779
00:43:23.240 --> 00:43:25.760
meaning it will never be published.

780
00:43:25.760 --> 00:43:30.560
At the 18 month period, your patent will be published.

781
00:43:30.560 --> 00:43:35.560
But, but here's a golden nugget for you guys

782
00:43:35.560 --> 00:43:37.480
that are writing patents.

783
00:43:37.480 --> 00:43:39.880
If you're never going to do foreign filing,

784
00:43:40.800 --> 00:43:43.360
like you're never going to file in a foreign country,

785
00:43:43.360 --> 00:43:47.000
you can actually request non-publication.

786
00:43:49.600 --> 00:43:51.520
This is a powerful strategy, guys.

787
00:43:52.340 --> 00:43:54.340
This is a strategy that billionaires

788
00:43:54.340 --> 00:43:57.180
and millionaires use, all right?

789
00:43:57.180 --> 00:43:59.060
They file more than one patent,

790
00:43:59.060 --> 00:44:00.780
and then they ask for non-publication

791
00:44:00.780 --> 00:44:03.020
if they're not going into a foreign country.

792
00:44:03.020 --> 00:44:04.520
Why?

793
00:44:04.520 --> 00:44:06.900
Somebody tell me why you would do that.

794
00:44:08.620 --> 00:44:10.700
Think strategically.

795
00:44:10.700 --> 00:44:11.660
Just unmute.

796
00:44:12.780 --> 00:44:15.280
Let me give you guys the ability to unmute.

797
00:44:17.600 --> 00:44:19.620
It would be a trade secret then.

798
00:44:19.640 --> 00:44:22.680
No one else would know how to make what you're doing.

799
00:44:24.200 --> 00:44:26.500
Right, so nobody else would know about it.

800
00:44:26.500 --> 00:44:27.420
That's correct.

801
00:44:28.400 --> 00:44:30.780
You can't really say it's a trade secret.

802
00:44:32.500 --> 00:44:33.920
You kind of have to make a choice.

803
00:44:33.920 --> 00:44:35.880
You have to select, do I want to go after a patent

804
00:44:35.880 --> 00:44:37.200
or do I want to go after a trade secret?

805
00:44:37.200 --> 00:44:39.680
If you're filing a patent application,

806
00:44:39.680 --> 00:44:43.220
you can't really say that it's a trade secret still

807
00:44:43.220 --> 00:44:46.680
because you've disclosed it to a third party, all right?

808
00:44:47.180 --> 00:44:50.180
So it's no longer being only understood

809
00:44:50.180 --> 00:44:54.180
and received by people that are important

810
00:44:56.460 --> 00:44:58.020
to the invention, right?

811
00:44:58.020 --> 00:45:00.380
But you're on the right path, though, Michelle.

812
00:45:00.000 --> 00:45:03.380
which is that nobody can see it.

813
00:45:03.380 --> 00:45:05.580
That's the beauty of it, right?

814
00:45:05.580 --> 00:45:08.540
So now if I file more than one patent

815
00:45:08.540 --> 00:45:10.820
and I ask for non-publication,

816
00:45:10.820 --> 00:45:14.800
I can actually maintain my patents as secretive

817
00:45:14.800 --> 00:45:19.440
all the way up into the point of the patent

818
00:45:19.440 --> 00:45:22.300
like becoming public domain, meaning like issuing.

819
00:45:23.780 --> 00:45:26.300
Like I can keep everything confidential.

820
00:45:26.300 --> 00:45:28.320
That's really powerful, guys.

821
00:45:28.760 --> 00:45:31.600
Like there was a thing way back in the day

822
00:45:31.600 --> 00:45:33.720
called a submarine patent, right?

823
00:45:33.720 --> 00:45:36.480
And I don't mean like a patent focused on a submarine.

824
00:45:36.480 --> 00:45:38.720
If they were called submarine patents,

825
00:45:38.720 --> 00:45:43.440
the reason why is that people will wait for patents to get,

826
00:45:43.440 --> 00:45:46.040
they will wait for the patent to get ready to issue

827
00:45:46.040 --> 00:45:48.960
and then they would file a continuation, right?

828
00:45:48.960 --> 00:45:51.280
They would never let the patent issue.

829
00:45:51.280 --> 00:45:54.640
They would file a continuation, then another continuation.

830
00:45:54.640 --> 00:45:56.320
They would never let the patent issue.

831
00:45:56.320 --> 00:45:57.840
Wait till it's getting ready to issue,

832
00:45:58.320 --> 00:46:00.520
file continuation, abandon the first one.

833
00:46:00.520 --> 00:46:03.080
Then what they would do is they would look at the market

834
00:46:03.080 --> 00:46:04.200
and it would say,

835
00:46:04.200 --> 00:46:07.200
how many people are doing what's in the patent?

836
00:46:07.200 --> 00:46:08.880
Oh, not enough people.

837
00:46:08.880 --> 00:46:11.600
Apple's just starting to do stuff in here.

838
00:46:11.600 --> 00:46:14.080
Patents getting ready to issue, file continuation,

839
00:46:14.080 --> 00:46:15.440
abandon the first one.

840
00:46:15.440 --> 00:46:17.920
They're maintaining the original filing date

841
00:46:17.920 --> 00:46:21.360
but the patent never was publicly disclosed

842
00:46:21.360 --> 00:46:23.360
and never issued.

843
00:46:23.360 --> 00:46:26.520
They did it over and over and over and over

844
00:46:26.520 --> 00:46:30.840
for years, eight, nine, 10 years, okay?

845
00:46:30.840 --> 00:46:34.560
Because patents used to last for 17 years from issuance,

846
00:46:34.560 --> 00:46:36.240
not 20 years from filing.

847
00:46:37.480 --> 00:46:40.840
So they would do this for years, 10 years, 15 years.

848
00:46:40.840 --> 00:46:44.920
This actually happened in the laser, in the laser.

849
00:46:44.920 --> 00:46:46.040
Some of you will get that.

850
00:46:46.040 --> 00:46:50.720
In the laser, in the laser area, okay?

851
00:46:50.720 --> 00:46:54.720
So there were patents that were on the laser

852
00:46:54.720 --> 00:46:56.680
but when the patent was gonna issue,

853
00:46:56.680 --> 00:46:57.800
they filed a continuation.

854
00:46:57.800 --> 00:47:02.200
They did this for years, 15, 16, 17 years.

855
00:47:02.200 --> 00:47:04.000
Then when they saw everybody doing it,

856
00:47:04.000 --> 00:47:05.920
they let the patent come up.

857
00:47:05.920 --> 00:47:07.200
They let it issue.

858
00:47:07.200 --> 00:47:08.880
Now everybody's infringing.

859
00:47:10.040 --> 00:47:13.680
So they're making millions and millions,

860
00:47:13.680 --> 00:47:17.360
millions and millions with the patent, right?

861
00:47:17.360 --> 00:47:19.720
Millions, millions, right?

862
00:47:19.720 --> 00:47:21.320
They're making millions on this.

863
00:47:21.320 --> 00:47:23.200
Okay, yeah, I know, another blooper.

864
00:47:23.200 --> 00:47:25.000
I see you, I see you, Ray.

865
00:47:25.000 --> 00:47:28.240
All right, so what, she's actually literally

866
00:47:28.240 --> 00:47:29.560
writing down the time.

867
00:47:29.560 --> 00:47:32.960
She is, she's writing down the time on the video

868
00:47:32.960 --> 00:47:34.640
so she knows where the blooper is.

869
00:47:34.640 --> 00:47:36.200
Great, thanks, thanks, Ray.

870
00:47:37.560 --> 00:47:38.880
It's timestamps because-

871
00:47:38.880 --> 00:47:41.720
I'm in so much trouble, I'm in so much trouble.

872
00:47:41.720 --> 00:47:44.520
So literally the patent issued,

873
00:47:44.520 --> 00:47:46.200
now what they do is they send a notice letter

874
00:47:46.200 --> 00:47:47.640
to all these companies that are doing

875
00:47:47.640 --> 00:47:50.400
what's in their patent, instant millionaires,

876
00:47:50.400 --> 00:47:52.880
instant millionaires, right?

877
00:47:53.560 --> 00:47:55.280
That was called a submarine patent.

878
00:47:57.280 --> 00:48:00.520
The government came out and said that this is not working.

879
00:48:00.520 --> 00:48:01.920
This no bueno, right?

880
00:48:01.920 --> 00:48:03.640
This is not working, right?

881
00:48:03.640 --> 00:48:06.320
And so they said, no, we're not gonna allow this.

882
00:48:06.320 --> 00:48:08.320
And so they got rid of submarine patents.

883
00:48:08.320 --> 00:48:11.040
They said, patents only last 20 years from filing.

884
00:48:11.040 --> 00:48:14.120
I don't care how many continuations you file,

885
00:48:14.120 --> 00:48:17.320
you're still only gonna get 20 years, no matter what.

886
00:48:17.320 --> 00:48:20.320
So basically I just kind of gave you a way

887
00:48:20.320 --> 00:48:21.760
to take over the market.

888
00:48:21.760 --> 00:48:24.960
You take another one patent and say, patents pending.

889
00:48:24.960 --> 00:48:26.560
You can request non-publication

890
00:48:26.560 --> 00:48:29.200
if you're never gonna do foreign filing.

891
00:48:29.200 --> 00:48:31.080
And then nobody's ever gonna know about it

892
00:48:31.080 --> 00:48:32.280
until you patent issues.

893
00:48:33.360 --> 00:48:35.920
And you're basically scared keeping people away

894
00:48:35.920 --> 00:48:38.360
from your industry while things are pending.

895
00:48:38.360 --> 00:48:39.200
Very powerful.

896
00:48:39.200 --> 00:48:42.320
I had a client recently reach out to me,

897
00:48:42.320 --> 00:48:43.760
worked with another attorney,

898
00:48:43.760 --> 00:48:45.960
didn't work out unfortunately for them.

899
00:48:46.960 --> 00:48:51.960
Came to me and it was kind of unfortunate

900
00:48:52.160 --> 00:48:54.160
because they had a bunch of publications

901
00:48:54.160 --> 00:48:56.160
on what was in the provisional.

902
00:48:56.160 --> 00:48:59.400
So now they had to refile the provisional,

903
00:48:59.400 --> 00:49:01.080
but they can't refile the same thing

904
00:49:01.080 --> 00:49:03.000
because it was already published.

905
00:49:03.000 --> 00:49:04.560
So we had to find something new

906
00:49:04.560 --> 00:49:06.440
to add to the original disclosure

907
00:49:06.440 --> 00:49:08.120
so they could file a new patent.

908
00:49:08.120 --> 00:49:09.960
So why am I telling you this?

909
00:49:09.960 --> 00:49:14.040
If more than one year passes since you disclose something,

910
00:49:14.880 --> 00:49:17.440
you may not be able to file on the same thing,

911
00:49:17.440 --> 00:49:20.360
but you may be able to add something to the invention

912
00:49:20.360 --> 00:49:22.560
and still get legal rights.

913
00:49:22.560 --> 00:49:25.440
But your legal rights will only be on that new thing,

914
00:49:25.440 --> 00:49:27.480
not on the old thing.

915
00:49:27.480 --> 00:49:28.800
So to make this practical,

916
00:49:28.800 --> 00:49:33.800
let's say you originally created a bicycle,

917
00:49:34.160 --> 00:49:37.400
at least two wheels rotatably connected to a center mass

918
00:49:37.400 --> 00:49:40.400
with a steering mechanism directly connected

919
00:49:40.400 --> 00:49:42.120
to the first of the wheels,

920
00:49:42.120 --> 00:49:45.120
which allows maneuvering to the left or the right

921
00:49:45.120 --> 00:49:46.200
of the bicycle,

922
00:49:48.040 --> 00:49:51.120
and some kind of acceleration mechanism

923
00:49:51.120 --> 00:49:56.120
that harnesses physical power through the use of pedals

924
00:49:56.320 --> 00:49:58.560
of an individual who's seated on a seat

925
00:49:58.560 --> 00:50:00.160
that is removably connected to.

926
00:50:00.000 --> 00:50:01.000
the center mass.

927
00:50:01.000 --> 00:50:03.040
I just wrote a patent on a bicycle, right?

928
00:50:03.040 --> 00:50:05.240
So that's a claim of it.

929
00:50:05.240 --> 00:50:07.060
Let's say that's like your claim.

930
00:50:08.560 --> 00:50:10.760
And you publish something on it and a year passes

931
00:50:10.760 --> 00:50:14.520
and you go, oh, I never filed a patent.

932
00:50:15.600 --> 00:50:19.040
Well, what if you realize I can add a motor to this thing

933
00:50:19.040 --> 00:50:20.200
and create a moped?

934
00:50:21.640 --> 00:50:24.320
Well, you can file a patent on the moped,

935
00:50:24.320 --> 00:50:26.680
including the motor, right?

936
00:50:26.680 --> 00:50:30.920
And a different kind of braking and acceleration mechanism

937
00:50:30.920 --> 00:50:34.680
from the original bicycle patent,

938
00:50:34.680 --> 00:50:37.080
but you can't file a patent on the bicycle

939
00:50:37.080 --> 00:50:38.920
because it's already public domain.

940
00:50:38.920 --> 00:50:41.800
That's how you get around situations

941
00:50:41.800 --> 00:50:44.560
where somebody on your team or you disclose something

942
00:50:44.560 --> 00:50:46.120
and you don't know what to do.

943
00:50:46.120 --> 00:50:48.200
You just gotta find something new to add to it

944
00:50:48.200 --> 00:50:51.480
that's not obvious and then you can file, all right?

945
00:50:51.480 --> 00:50:53.340
All right, let me see if you guys have any questions

946
00:50:53.340 --> 00:50:55.680
on anything that we've covered so far.

947
00:50:55.680 --> 00:50:59.080
Over the last four days, you can cover any topic you want.

948
00:50:59.080 --> 00:51:01.700
You're not getting billed 600 bucks an hour.

949
00:51:01.700 --> 00:51:04.400
You can ask any question you want and I'll answer it.

950
00:51:08.160 --> 00:51:09.720
Let's see if anybody has any questions.

951
00:51:09.720 --> 00:51:12.340
Can you just tell me what's the benefit

952
00:51:12.340 --> 00:51:14.720
of having the multiple patents

953
00:51:14.720 --> 00:51:18.300
if they're not allowing the submarine patents anymore?

954
00:51:18.300 --> 00:51:19.360
Yeah. You know what I mean?

955
00:51:19.360 --> 00:51:20.840
Good question, good question.

956
00:51:20.840 --> 00:51:23.920
So the benefit of having multiple patents filed

957
00:51:24.880 --> 00:51:29.880
is that let's say you have two provisionals that you filed

958
00:51:31.280 --> 00:51:33.280
and it's on cell phones, right?

959
00:51:33.280 --> 00:51:35.480
And this is your cell phone right here.

960
00:51:35.480 --> 00:51:37.440
That's your cell phone.

961
00:51:37.440 --> 00:51:39.200
And for some reason, am I out of power?

962
00:51:39.200 --> 00:51:40.240
No, it's still there.

963
00:51:41.600 --> 00:51:42.880
Hold on.

964
00:51:42.880 --> 00:51:43.720
There we go.

965
00:51:43.720 --> 00:51:44.840
Now we can see the cell phone.

966
00:51:46.480 --> 00:51:47.520
Away.

967
00:51:47.520 --> 00:51:48.340
There we go.

968
00:51:48.340 --> 00:51:49.180
Now you can see it works.

969
00:51:49.180 --> 00:51:50.880
All right, so there's a cell phone, right?

970
00:51:50.880 --> 00:51:52.480
Fiery lion right on the screen.

971
00:51:52.480 --> 00:51:57.480
Okay, so this cell phone here is your invention.

972
00:51:58.000 --> 00:52:02.360
So now you say on the back, like patents pending

973
00:52:02.360 --> 00:52:03.520
or on the packaging for it,

974
00:52:03.520 --> 00:52:06.620
you say patents plural pending, right?

975
00:52:06.620 --> 00:52:08.920
It's not publicly known.

976
00:52:08.920 --> 00:52:12.400
But now I, as a competitor of yours,

977
00:52:12.400 --> 00:52:13.440
I make cell phones too.

978
00:52:13.440 --> 00:52:17.780
And I see, man, I like that design.

979
00:52:17.780 --> 00:52:20.760
I think I'm going to copy it, right?

980
00:52:20.760 --> 00:52:22.180
I'm going to make my own.

981
00:52:22.880 --> 00:52:24.500
I have a connection in Indonesia.

982
00:52:24.500 --> 00:52:26.620
They'll work on the microchips, right?

983
00:52:26.620 --> 00:52:27.780
Manufacturing.

984
00:52:27.780 --> 00:52:30.260
I'll have it put together in China

985
00:52:30.260 --> 00:52:32.700
and I'll make it cheaper than you.

986
00:52:32.700 --> 00:52:34.020
And I'll take over the market

987
00:52:34.020 --> 00:52:36.060
because I already have connections and contacts.

988
00:52:36.060 --> 00:52:38.100
And I really like this idea.

989
00:52:38.100 --> 00:52:39.660
So I'm going to just take it.

990
00:52:39.660 --> 00:52:42.180
The fact that you said patents plural pending

991
00:52:43.180 --> 00:52:46.820
means that I don't know if you have two patents

992
00:52:46.820 --> 00:52:49.120
or 20 patents on this thing.

993
00:52:50.220 --> 00:52:51.060
Yeah.

994
00:52:51.060 --> 00:52:51.900
Right, Anders.

995
00:52:52.620 --> 00:52:54.060
So I don't know.

996
00:52:54.060 --> 00:52:55.980
I actually don't know.

997
00:52:55.980 --> 00:52:58.860
And so it's going to scare me

998
00:52:58.860 --> 00:53:02.540
away from copying this thing, right?

999
00:53:02.540 --> 00:53:04.780
Now, if you say patent pending,

1000
00:53:04.780 --> 00:53:06.800
I know you've got one patent on this.

1001
00:53:08.140 --> 00:53:08.960
Am I concerned?

1002
00:53:08.960 --> 00:53:10.020
Yeah, I'm a little concerned.

1003
00:53:10.020 --> 00:53:12.140
But when you say patents plural,

1004
00:53:13.420 --> 00:53:15.640
that's a different ball game.

1005
00:53:15.640 --> 00:53:18.700
It's now, there are multiple patents covering this thing.

1006
00:53:18.700 --> 00:53:21.000
You may be able to get rid of around one of my patents,

1007
00:53:21.040 --> 00:53:23.640
but you're not getting around the portfolio.

1008
00:53:23.640 --> 00:53:26.640
This thing is mine, back off.

1009
00:53:26.640 --> 00:53:28.840
That's essentially what you're saying.

1010
00:53:28.840 --> 00:53:31.320
And that's when you end up taking over a market.

1011
00:53:33.240 --> 00:53:36.840
And the fact that you're maintaining it as confidential

1012
00:53:36.840 --> 00:53:38.800
means that nobody can access it.

1013
00:53:38.800 --> 00:53:41.760
So what that means to your competition is

1014
00:53:41.760 --> 00:53:44.400
I can't actually pull the patent online

1015
00:53:44.400 --> 00:53:45.920
and see whether or not I infringe.

1016
00:53:45.920 --> 00:53:47.000
I don't know.

1017
00:53:48.000 --> 00:53:51.720
So this is what actually happens.

1018
00:53:51.720 --> 00:53:54.680
There's a piece of property in front of me.

1019
00:53:54.680 --> 00:53:57.440
I want to get to the other side of the piece of property.

1020
00:53:57.440 --> 00:54:00.120
There's a sign that says there's land mine.

1021
00:54:00.120 --> 00:54:02.840
There's a land mine here, right?

1022
00:54:02.840 --> 00:54:05.560
And it's like a whole acre of land.

1023
00:54:07.000 --> 00:54:08.900
Now there's another piece of property.

1024
00:54:10.000 --> 00:54:12.440
This other piece of property is an acre long,

1025
00:54:12.440 --> 00:54:14.860
but it says land mines with an S.

1026
00:54:15.700 --> 00:54:17.780
I got to get to the other side.

1027
00:54:18.780 --> 00:54:21.300
Which piece of property am I going to actually walk on?

1028
00:54:21.300 --> 00:54:23.140
I mean, let's just think about this for a second.

1029
00:54:23.140 --> 00:54:26.220
Which piece of property are you actually going to walk on?

1030
00:54:26.220 --> 00:54:28.060
This guy says metal detector.

1031
00:54:28.060 --> 00:54:32.340
You are such a geek like I am, Anthony, like literally.

1032
00:54:32.340 --> 00:54:35.300
He's like, get the metal detector, boop.

1033
00:54:35.300 --> 00:54:36.940
He's going to be out there and kind of determine

1034
00:54:36.940 --> 00:54:38.760
whether or not it's there, right?

1035
00:54:38.760 --> 00:54:40.860
But the point of the matter is that

1036
00:54:40.860 --> 00:54:43.580
if you definitely have to get to the other side,

1037
00:54:43.580 --> 00:54:46.060
as a company, you want to compete against somebody

1038
00:54:46.060 --> 00:54:48.020
and you know there's multiple patents on one side

1039
00:54:48.020 --> 00:54:49.980
and you don't know what the patents say,

1040
00:54:49.980 --> 00:54:51.980
you're going to go down a different avenue.

1041
00:54:51.980 --> 00:54:55.840
It's just, it just makes you more successful, right?

1042
00:54:55.840 --> 00:54:57.100
It's way more powerful.

1043
00:54:57.100 --> 00:54:58.560
So, all right.

1044
00:54:58.560 --> 00:55:00.460
Does anybody else have a question or?

1045
00:55:00.000 --> 00:55:03.840
We'll close and then tomorrow we're going to have our last session for VIP.

1046
00:55:04.200 --> 00:55:09.120
Oh, and then on top of that, I know that there's one, two, three, four.

1047
00:55:10.240 --> 00:55:15.240
There's like four of you already that are actually in the, the, uh, foundations and IP package.

1048
00:55:15.240 --> 00:55:18.760
So if anybody else here has a question, let me know.

1049
00:55:19.120 --> 00:55:20.920
Cause like I said, at midnight, we close the door.

1050
00:55:21.960 --> 00:55:22.320
Okay.

1051
00:55:22.400 --> 00:55:23.560
Uh, Anthony, go ahead.

1052
00:55:23.720 --> 00:55:24.200
Question.

1053
00:55:26.360 --> 00:55:28.720
Yeah, this is, um, I don't know.

1054
00:55:28.720 --> 00:55:35.200
It's so much pertaining to patents and stuff, but, um, when you have a business name, you

1055
00:55:35.200 --> 00:55:40.960
see some people use doing business as the reason they using it doing business as is

1056
00:55:40.960 --> 00:55:45.920
that, um, because they've had legal trouble in the past, or is that just because, you

1057
00:55:45.920 --> 00:55:50.480
know, they want to change their name or, you know, I don't know if you have a good

1058
00:55:50.480 --> 00:55:51.200
question.

1059
00:55:51.480 --> 00:55:52.120
Good question.

1060
00:55:52.120 --> 00:55:57.360
So DBAs are not because somebody had legal trouble in the past because when you do a

1061
00:55:57.400 --> 00:56:01.840
DBA, somebody can actually determine from your corporate formation documents, what

1062
00:56:01.840 --> 00:56:03.480
company is affiliated with the DBA.

1063
00:56:03.480 --> 00:56:06.320
And they're still going to sue the other company, or they're still going to do

1064
00:56:06.320 --> 00:56:09.840
research to determine what company is it affiliated with.

1065
00:56:09.840 --> 00:56:13.040
And then if they find out it's, it's a bad company, they're not going to do business

1066
00:56:13.040 --> 00:56:13.320
with it.

1067
00:56:13.360 --> 00:56:13.720
Right.

1068
00:56:13.960 --> 00:56:19.800
So the DBA in and of itself doesn't for somebody who's really a smart business

1069
00:56:20.480 --> 00:56:23.160
person, they're going to get through the DBA pretty easily.

1070
00:56:23.680 --> 00:56:24.000
Right.

1071
00:56:24.360 --> 00:56:28.960
The reason why people tend to do DBAs is typically, I can tell you why they

1072
00:56:28.960 --> 00:56:29.680
typically do it.

1073
00:56:29.680 --> 00:56:32.280
It's because they have a corporation.

1074
00:56:32.320 --> 00:56:37.600
They don't want to form another corporation with a different name, but they have a

1075
00:56:37.600 --> 00:56:40.840
certain name that everybody's kind of getting to know really well.

1076
00:56:41.480 --> 00:56:46.640
And so they say, you know what, I have a corporate formation already as an LLC.

1077
00:56:46.960 --> 00:56:50.600
I don't want to create another corporation name for this name that people like.

1078
00:56:50.880 --> 00:56:52.880
So I'm going to actually just say, I have a DBA.

1079
00:56:52.880 --> 00:56:58.760
I'm doing business as this XYZ corporation instead of ABC corporation.

1080
00:56:58.760 --> 00:56:59.160
Right.

1081
00:56:59.680 --> 00:57:01.920
And so that they listed as a DBA.

1082
00:57:02.600 --> 00:57:04.520
That's one of the reasons why they do it.

1083
00:57:04.840 --> 00:57:06.280
There's other reasons for it.

1084
00:57:06.360 --> 00:57:10.280
I used to work for a company with a long name that they shortened in a DBA.

1085
00:57:10.600 --> 00:57:12.960
That is exactly very good, Larissa.

1086
00:57:13.400 --> 00:57:17.480
That's exactly the other reason is that they actually have a corporate name that's

1087
00:57:17.480 --> 00:57:18.320
very long.

1088
00:57:18.760 --> 00:57:21.240
And so other people know them as something shorter.

1089
00:57:21.560 --> 00:57:22.000
Right.

1090
00:57:22.320 --> 00:57:25.960
So let's say like my company is called Average to Elite Challenges.

1091
00:57:26.880 --> 00:57:27.280
Right.

1092
00:57:27.800 --> 00:57:30.200
My DBA might be A to E challenges.

1093
00:57:31.200 --> 00:57:32.240
It's shorter.

1094
00:57:32.320 --> 00:57:36.080
You know, I don't want to write average to elite challenges on everything.

1095
00:57:36.080 --> 00:57:37.240
So I say A to E.

1096
00:57:37.480 --> 00:57:39.720
So I do a DBA that has A to E on it.

1097
00:57:40.080 --> 00:57:43.480
So those are the two main reasons why people use DBAs.

1098
00:57:44.440 --> 00:57:48.320
Number one, they just don't want to form another company with a different name.

1099
00:57:49.200 --> 00:57:53.920
Number two, the name is just really long and they or they they got a nickname and

1100
00:57:53.920 --> 00:57:56.680
they don't want to do new corporate documents for the nickname.

1101
00:57:57.400 --> 00:57:57.640
OK.

1102
00:57:58.960 --> 00:57:59.440
All right.

1103
00:57:59.880 --> 00:58:00.160
All right.

1104
00:58:00.160 --> 00:58:03.040
And with that, we will close for day four.

1105
00:58:03.080 --> 00:58:04.440
Tomorrow's the last day, guys.

1106
00:58:05.080 --> 00:58:11.240
Tomorrow's the last day we will we're not going to be just so you know, the last

1107
00:58:11.240 --> 00:58:14.640
day for VIP is not going to be like really, really long for you guys.

1108
00:58:14.920 --> 00:58:18.920
So you guys don't have to stay for like, you know, a whole hour and 20 minutes

1109
00:58:18.920 --> 00:58:19.960
because I tend to go over.

1110
00:58:20.160 --> 00:58:21.200
It's not going to be like that.

1111
00:58:21.200 --> 00:58:23.440
It'll probably be more like 40 minutes or so.

1112
00:58:24.040 --> 00:58:27.160
I'll answer any questions that you have and then we'll close.

1113
00:58:27.200 --> 00:58:27.680
OK.

1114
00:58:28.600 --> 00:58:30.840
It's been a true honor working with you guys.

1115
00:58:30.840 --> 00:58:31.560
What is this?

1116
00:58:32.320 --> 00:58:32.720
Hold on.

1117
00:58:34.960 --> 00:58:35.760
Just get a message.

1118
00:58:37.080 --> 00:58:37.880
Oh, got that.

1119
00:58:38.000 --> 00:58:38.280
Yeah.

1120
00:58:38.720 --> 00:58:43.960
So sit with God tonight and get those questions to Peter at Nambia's at

1121
00:58:44.560 --> 00:58:46.480
elite-challenges.com.

1122
00:58:46.880 --> 00:58:50.040
This is your last chance unless you join the Vita Nations.

1123
00:58:50.440 --> 00:58:52.120
And that's my doorbell.

1124
00:58:52.840 --> 00:58:53.880
Exactly right.

1125
00:58:54.080 --> 00:58:58.080
And I know some of you actually had some questions, so I'm happy to do some

1126
00:58:58.080 --> 00:58:58.840
follow ups with you.

1127
00:58:58.840 --> 00:59:02.920
I know a few people today, like Maria and Jane, actually are interested.

1128
00:59:02.920 --> 00:59:06.040
And so I'm going to DM them and talk with them and see if we can figure

1129
00:59:06.040 --> 00:59:06.960
something out for them.

1130
00:59:07.760 --> 00:59:12.200
I like I said, I just want to see you guys be do really well and then hear

1131
00:59:12.200 --> 00:59:14.240
from you guys like six months down the road.

1132
00:59:14.280 --> 00:59:15.040
Oh, my gosh.

1133
00:59:15.040 --> 00:59:16.520
Look at all the things that are happening.

1134
00:59:16.840 --> 00:59:20.160
You know, so it's just it's a lot of fun for us to do that.

1135
00:59:20.160 --> 00:59:23.000
So, Ray, did I miss anything or can we close?

1136
00:59:23.800 --> 00:59:24.960
I don't think so.

1137
00:59:26.400 --> 00:59:27.960
OK, I mean, you missed that dance.

1138
00:59:27.960 --> 00:59:28.800
You just did, though.

1139
00:59:29.800 --> 00:59:31.080
I should have stopped the recording.

1140
00:59:31.280 --> 00:59:31.600
All right.

1141
00:59:31.600 --> 00:59:34.240
So with that, bless you guys.

1142
00:59:34.240 --> 00:59:35.480
Have an incredible evening.

1143
00:59:35.480 --> 00:59:37.720
Tomorrow's the last day where it's seven o'clock.

1144
00:59:37.720 --> 00:59:42.480
I know it's a Saturday, so it'll be a shorter period and then we will close.

1145
00:59:42.480 --> 00:59:44.000
So have a great night, guys.
