WEBVTT 1 00:00:00.000 --> 00:00:13.280 Today is kind of different in that we can cover anything you want. 2 00:00:13.280 --> 00:00:20.600 I can hit any area of IP, patents, trademarks, copyrights, trade secrets, licensing, agreements, 3 00:00:20.600 --> 00:00:22.280 you know, anything you want to hit. 4 00:00:22.280 --> 00:00:25.600 I usually open that door on the last day. 5 00:00:25.600 --> 00:00:29.680 I don't do that earlier because I always want to determine if I've covered the things that 6 00:00:29.680 --> 00:00:33.520 I believe you're going to need, knowing who you are. 7 00:00:33.520 --> 00:00:35.720 I like that background, Tonya. 8 00:00:35.720 --> 00:00:42.040 Is that real? 9 00:00:42.040 --> 00:00:43.040 You totally had me. 10 00:00:43.040 --> 00:00:48.240 I was like, I like that background, that's classy. 11 00:00:48.240 --> 00:00:50.700 So we can cover anything you want. 12 00:00:50.700 --> 00:00:53.000 So let me go first to Michelle. 13 00:00:53.000 --> 00:01:04.360 I just wanted to get your perspective on like AI with regard to like patent searches, like 14 00:01:04.360 --> 00:01:13.440 AP, our ally, or like trademark searches using like husky AI to find like trademark searches, 15 00:01:13.440 --> 00:01:18.560 like automatically, like AI comes through that website that you were showing us. 16 00:01:18.560 --> 00:01:25.680 So you want to know whether you should use AI to do searching for you? 17 00:01:25.680 --> 00:01:26.680 Is it? 18 00:01:26.680 --> 00:01:27.680 Is that right? 19 00:01:27.680 --> 00:01:28.680 Yeah. 20 00:01:28.680 --> 00:01:40.560 To use AI to determine like, if it has already been, if something's already been, or if things 21 00:01:40.560 --> 00:01:42.560 have already been trademarked. 22 00:01:42.560 --> 00:01:45.400 Okay, so I think you said trademark searches. 23 00:01:45.400 --> 00:01:47.160 So because you're fading in and out. 24 00:01:47.160 --> 00:01:52.360 So all right, so I'm going to answer what I believe your question is, and if I'm wrong, 25 00:01:52.360 --> 00:01:53.360 just say it again. 26 00:01:53.360 --> 00:01:58.080 So I believe what you're asking is, did you use AI to do trademark searches? 27 00:01:58.080 --> 00:02:05.920 So I think AI is phenomenal as a tool, but there's a few issues with artificial intelligence. 28 00:02:05.920 --> 00:02:13.400 Number one, if you look at something like ChatGPT, ChatGPT's database is only accurate 29 00:02:13.400 --> 00:02:16.120 up until 2001. 30 00:02:16.120 --> 00:02:17.120 That's it. 31 00:02:17.120 --> 00:02:21.440 They scraped data all the way up until 2001. 32 00:02:21.440 --> 00:02:25.720 So that anything in 2002, 2003 is not going to show up. 33 00:02:25.720 --> 00:02:31.720 Okay, so that, that in of itself could be an issue. 34 00:02:31.720 --> 00:02:35.320 Separate use Husky AI or IP rally. 35 00:02:35.320 --> 00:02:37.600 Yeah, there's, there's a ton of different ones. 36 00:02:37.600 --> 00:02:38.600 Yeah. 37 00:02:39.080 --> 00:02:48.120 You can most certainly do trademark searching there and just kind of look, but I can tell 38 00:02:48.120 --> 00:02:52.680 you, I know a number of lawyers who have actually used it for that purpose and they've missed 39 00:02:52.680 --> 00:02:54.620 a lot of stuff. 40 00:02:54.620 --> 00:03:00.720 So what I would say is if you're using any of these tools, use them as just that, like 41 00:03:00.720 --> 00:03:04.600 a tool, but don't feel like you can rely entirely on them. 42 00:03:04.760 --> 00:03:10.440 The United States patent trademark website is a little better, obviously because the 43 00:03:10.440 --> 00:03:17.240 USPTO actually has the records there, ChatGPT and some of the other AI bots scrape the data 44 00:03:17.240 --> 00:03:19.320 from them. 45 00:03:19.320 --> 00:03:24.800 So they're not as accurate as the original source. 46 00:03:24.800 --> 00:03:32.560 And separately, you're at the mercy of the search engine and the actual prompts that 47 00:03:32.560 --> 00:03:35.920 you type in, right? 48 00:03:35.920 --> 00:03:42.560 If you type in a prompt, that's not highly accurate, then you're not going to get the 49 00:03:42.560 --> 00:03:43.560 right results. 50 00:03:43.560 --> 00:03:50.200 So what I would say is go ahead and use it, but then use other things too, right? 51 00:03:50.200 --> 00:03:51.440 So go ahead and use it. 52 00:03:51.440 --> 00:03:52.440 Feel free to use. 53 00:03:52.440 --> 00:03:55.120 I use all sorts of different stuff. 54 00:03:55.120 --> 00:04:02.040 One of the things that I, that I'll do is I'll actually have a, I'll have a video conference 55 00:04:02.040 --> 00:04:05.880 that is not private, not confidential. 56 00:04:05.880 --> 00:04:11.120 I'll take the video, upload it into Otter AI, get the transcript, ask for a summary 57 00:04:11.120 --> 00:04:17.920 from Otter AI, use the trans, the transcribed summary, upload the summary into ChatGPT and 58 00:04:17.920 --> 00:04:24.440 ask for like the top five most important issues in that summary. 59 00:04:24.440 --> 00:04:31.180 And I'll ask ChatGPT to take the position of being the CEO of ABC Corporation. 60 00:04:31.320 --> 00:04:37.900 If we have an email that we want to send to the employees that is going to encourage them 61 00:04:37.900 --> 00:04:45.220 and make them desire to stay at the company and work harder, please, with that background, 62 00:04:45.220 --> 00:04:53.620 take the following summary and create an email with the top five issues in the summary. 63 00:04:53.620 --> 00:04:59.340 And then boom, like I've got an email for my team to go out. 64 00:05:00.000 --> 00:05:04.040 seconds, which typically would have taken me a lot longer. 65 00:05:04.040 --> 00:05:06.040 So I'll use AI for things like that, 66 00:05:06.040 --> 00:05:08.240 but I won't put anything confidential in it. 67 00:05:09.400 --> 00:05:10.920 You can do trademark searching. 68 00:05:10.920 --> 00:05:13.000 Matter of fact, I just spoke to a lawyer, 69 00:05:13.000 --> 00:05:14.980 Scott in Atlanta, Georgia, 70 00:05:14.980 --> 00:05:18.080 and he talked to me about that very same issue 71 00:05:18.080 --> 00:05:21.180 just last week, Friday. 72 00:05:22.260 --> 00:05:23.920 So in Atlanta, Georgia. 73 00:05:23.920 --> 00:05:26.280 So when we went out to dinner. 74 00:05:26.280 --> 00:05:29.240 So they're using it, law firms are doing it. 75 00:05:29.240 --> 00:05:30.980 So yeah, you can do it. 76 00:05:30.980 --> 00:05:34.220 I just, like I said to him, my concern is, 77 00:05:34.220 --> 00:05:36.300 number one, don't put anything confidential in it. 78 00:05:36.300 --> 00:05:38.780 Number two, it's not highly accurate. 79 00:05:38.780 --> 00:05:40.980 It's all right, but it's not highly accurate. 80 00:05:42.140 --> 00:05:46.140 Number three, it's gonna miss 2002 and 2023. 81 00:05:46.140 --> 00:05:47.180 It's not gonna be in there 82 00:05:47.180 --> 00:05:49.080 because the database isn't up to date. 83 00:05:50.660 --> 00:05:55.660 So with that criteria, go for it. 84 00:05:56.640 --> 00:05:58.240 I mean, it's another good tool. 85 00:05:59.900 --> 00:06:02.860 All right, any other questions? 86 00:06:02.860 --> 00:06:05.260 Just raise your virtual hand or your real hand. 87 00:06:08.740 --> 00:06:09.940 Anthony, go right ahead. 88 00:06:13.100 --> 00:06:18.100 So I have been doing the challenges with Pedro. 89 00:06:18.740 --> 00:06:21.420 He's been teaching us on it this whole week. 90 00:06:21.420 --> 00:06:24.820 And I noticed a lot of people including adverts out there, 91 00:06:24.820 --> 00:06:28.600 some of them just looking at the pictures 92 00:06:28.620 --> 00:06:29.460 that they're putting out there. 93 00:06:29.460 --> 00:06:30.780 Some of them have got infringements 94 00:06:30.780 --> 00:06:32.100 just by looking at these things. 95 00:06:32.100 --> 00:06:36.340 So, you know, Superman logos, they sound great. 96 00:06:36.340 --> 00:06:39.300 And the words they use sound great copyright wise, 97 00:06:39.300 --> 00:06:42.700 but a lot of them are infringing. 98 00:06:42.700 --> 00:06:44.780 You know, if you've got a business already in place 99 00:06:44.780 --> 00:06:46.060 that's doing other stuff 100 00:06:46.060 --> 00:06:48.500 before you even go into your challenges, 101 00:06:48.500 --> 00:06:49.460 because like I said, 102 00:06:49.460 --> 00:06:53.420 I've never done any of those social media challenges before. 103 00:06:53.420 --> 00:06:55.420 So that's pretty much all new to me. 104 00:06:55.420 --> 00:06:57.340 So I'm learning as I'm going along. 105 00:06:57.340 --> 00:07:01.000 Is it advisable that I should maybe have a separate LLC 106 00:07:01.000 --> 00:07:02.160 or something like that? 107 00:07:02.160 --> 00:07:05.240 And or that part of my business 108 00:07:05.240 --> 00:07:08.000 so that should something happen, 109 00:07:08.000 --> 00:07:10.440 it's my other business is protected? 110 00:07:10.440 --> 00:07:12.360 That's actually a great question. 111 00:07:13.240 --> 00:07:14.640 Not legal advice. 112 00:07:14.640 --> 00:07:16.160 I'll tell you what I would do. 113 00:07:17.600 --> 00:07:18.720 What I would do, 114 00:07:19.720 --> 00:07:22.320 I actually have a separate business for challenges. 115 00:07:24.000 --> 00:07:25.920 And in that, in the separate business, 116 00:07:25.920 --> 00:07:28.900 I actually have people sign, you know, I have disclaimers, 117 00:07:28.900 --> 00:07:33.900 I have terms and conditions for using my funnel. 118 00:07:34.420 --> 00:07:36.140 I have people sign a waiver, 119 00:07:36.140 --> 00:07:37.940 like you guys all had to check a box 120 00:07:37.940 --> 00:07:41.220 saying that you understand that this is just information. 121 00:07:41.220 --> 00:07:42.940 It's not legal advice. 122 00:07:42.940 --> 00:07:45.140 You shouldn't follow anything that's said here. 123 00:07:45.140 --> 00:07:47.020 You should speak to your own attorneys. 124 00:07:47.020 --> 00:07:49.060 You all signed on that. 125 00:07:49.060 --> 00:07:53.340 So that removes personal liability on that as well. 126 00:07:53.340 --> 00:07:58.340 So I personally have an LLC just for challenges. 127 00:07:58.960 --> 00:08:00.680 I think it's a smart move. 128 00:08:00.680 --> 00:08:02.080 I think it's a smart move. 129 00:08:02.080 --> 00:08:04.920 But what you, honestly, what you alluded to Anthony 130 00:08:04.920 --> 00:08:06.920 is one of the biggest issues 131 00:08:06.920 --> 00:08:09.800 that I've seen in the 100X community, 132 00:08:09.800 --> 00:08:11.820 in the 10X community, 133 00:08:14.000 --> 00:08:15.840 which is Grant Cardone's community. 134 00:08:15.840 --> 00:08:19.640 I've seen it in Dean Graziosi's community. 135 00:08:19.640 --> 00:08:22.200 I've seen it in Russell Bronson's community. 136 00:08:22.260 --> 00:08:24.220 They are making so, 137 00:08:24.220 --> 00:08:26.300 they are infringing so many things 138 00:08:26.300 --> 00:08:29.660 under intellectual property law and they have no idea. 139 00:08:29.660 --> 00:08:32.780 Like if you just, if you're a lawyer 140 00:08:32.780 --> 00:08:36.419 and you want to step away from working at a big law firm 141 00:08:36.419 --> 00:08:37.820 and just make a ton of money, 142 00:08:37.820 --> 00:08:40.900 you could step away, form an LLC, 143 00:08:40.900 --> 00:08:42.780 and then start reaching out to companies 144 00:08:42.780 --> 00:08:44.900 that own the trademarks that other people are using 145 00:08:44.900 --> 00:08:49.620 and say, hey, I have specific situations 146 00:08:49.620 --> 00:08:51.680 where your trademark's being used. 147 00:08:53.200 --> 00:08:56.380 I'm willing to prepare a letter 148 00:08:56.380 --> 00:08:58.020 and start doing some assertions 149 00:08:58.020 --> 00:08:59.220 for trademark infringement 150 00:08:59.220 --> 00:09:02.140 if you give me 50% of everything that comes in. 151 00:09:02.140 --> 00:09:04.460 And lawyers have literally done this. 152 00:09:04.460 --> 00:09:07.140 They've left the practice of law 153 00:09:07.140 --> 00:09:10.940 and built LLCs to enforce the IP rights of other people. 154 00:09:10.940 --> 00:09:11.780 They've done this. 155 00:09:11.780 --> 00:09:14.620 Like this is happening now, right? 156 00:09:14.620 --> 00:09:16.460 And they're making a killing. 157 00:09:17.460 --> 00:09:21.140 I mean, they're making millions upon millions of dollars 158 00:09:21.200 --> 00:09:24.480 because nobody understands IP. 159 00:09:24.480 --> 00:09:26.000 So matter of fact, I'm, 160 00:09:26.000 --> 00:09:31.000 Ray and I are talking about doing a mastermind 161 00:09:31.120 --> 00:09:33.920 just for ClickFunnels, literally. 162 00:09:33.920 --> 00:09:37.260 And be, and have it be something like, 163 00:09:37.260 --> 00:09:39.860 make sure you're not sued for your next funnel. 164 00:09:41.560 --> 00:09:44.140 Like literally, like just, that'll wake you up. 165 00:09:45.320 --> 00:09:47.520 Make sure you're not sued for your next funnel. 166 00:09:47.520 --> 00:09:48.520 You're like, whoa, what? 167 00:09:48.520 --> 00:09:49.900 Hold it, what? 168 00:09:49.900 --> 00:09:50.740 What do you mean? 169 00:09:52.040 --> 00:09:56.920 You know, and, or we could just have it like say trademarks, 170 00:09:56.920 --> 00:09:57.760 make sure you're not sued, 171 00:09:57.760 --> 00:09:59.000 or trademarks and copyrights, 172 00:09:59.000 --> 00:10:01.000 make sure you're not sued for your next. 173 00:10:00.000 --> 00:10:06.640 funnel, like something like that, that'll wake people up. I had a gentleman, Bruce Van Zyl, 174 00:10:07.760 --> 00:10:14.640 brilliant guy, amazing software developer, love him, like, he's like a brother, love his wife, 175 00:10:14.640 --> 00:10:20.160 amazing people. But they came out with a TikTok challenge. And they use the TikTok logo right at 176 00:10:20.160 --> 00:10:27.360 the front, right on the top, the TikTok colors, the trade dress. When I saw that thing, I was like, 177 00:10:27.360 --> 00:10:35.600 Bruce, no, no, no. I said, you, you'll be calling me within a week, asking me to help you. 178 00:10:36.400 --> 00:10:42.480 Because they're suing you. And I was like, no, no, no, no, no. So what do we do? We sat down, 179 00:10:43.120 --> 00:10:49.360 I assess their entire, and maybe this should be a side business, I do, honestly. But I assess 180 00:10:49.360 --> 00:10:56.240 their entire funnel, like within a half hour, and reworked everything. Like, you know, you can't say 181 00:10:56.240 --> 00:11:01.840 this here. This changes to be descriptive. Don't use it as a trademark there. No logo there. Do it 182 00:11:01.840 --> 00:11:07.840 this way there. So you could say, you could say, instead of saying the TikTok challenge using their 183 00:11:07.840 --> 00:11:16.240 logo, say something like, you know, say, increase followers on TikTok. There's nothing wrong with 184 00:11:16.240 --> 00:11:22.560 that. That's descriptive. Right? It's using TikTok in a descriptive manner. Right? It's not like 185 00:11:22.560 --> 00:11:27.760 TikTok, blah, blah, blah, don't do that. You can't do that. So we walked them through that. 186 00:11:27.760 --> 00:11:36.560 But what you saw, Anthony, I'm telling you, man, it concerns me, like badly. Because I'm in a lot 187 00:11:36.560 --> 00:11:42.400 of those networks. And I see people, they're very excited about the new challenge they're running, 188 00:11:42.400 --> 00:11:46.880 about the new event they're running. And I go online, and I do a quick search. And I see that 189 00:11:46.880 --> 00:11:52.480 the name they're using belongs to another party, and the exact same goods or services. And they 190 00:11:52.480 --> 00:11:58.480 just walked into a potential lawsuit. And you know what the problem is, is that I can't write 191 00:11:58.480 --> 00:12:06.000 something to them, saying, hey, Alina, you know that challenge that you're doing in a week? 192 00:12:06.000 --> 00:12:12.880 The name of that challenge? That is a federally registered trademark. I can't do that. Because 193 00:12:12.880 --> 00:12:19.040 if I do that, now Alina has knowledge, which means that she's now willfully infringing if 194 00:12:19.040 --> 00:12:26.480 she goes forward. So my trying to help her can result in her being liable for attorney's fees 195 00:12:26.480 --> 00:12:34.560 and trouble damages. So I, as attorney, I have to figure out how in the world am I going to make 196 00:12:34.560 --> 00:12:40.800 these people aware of this issue without making them aware of the issue? That's exactly what I 197 00:12:40.800 --> 00:12:47.440 have to do. And that's why I created this challenge. If you look at one of the 198 00:12:47.440 --> 00:12:53.520 biggest statements that we've had in the feedback forum, is the following statement. 199 00:12:54.560 --> 00:13:00.880 This challenge should be required in 100x. That's probably the top comment that we've received. 200 00:13:02.560 --> 00:13:07.760 They all say it. They're like, why don't we know this? Why are we not learning this? 201 00:13:08.720 --> 00:13:12.720 It's because people just don't know. It's not their fault. They just don't know. 202 00:13:14.480 --> 00:13:20.320 When you look at the number of IP attorneys compared to lawyers in the world, I think it's 203 00:13:20.320 --> 00:13:27.840 probably like 3%, 2% of the lawyers in the world are IP attorneys. It's such a small number. 204 00:13:29.200 --> 00:13:35.360 One other question a little bit different was, we spoke about artwork earlier on. Say, 205 00:13:35.440 --> 00:13:40.720 for example, you're in France and you're drawing, I don't know, David or one of the 206 00:13:40.720 --> 00:13:47.200 copying the Sistine Chapel thing, just drawing the stuff or even a mountain, for example, 207 00:13:47.200 --> 00:13:51.440 like a landscape. And many people come to this one area and paint this particular landscape, 208 00:13:51.440 --> 00:13:58.480 Everest or whatever else. You can't actually put any trademarks on something in nature. 209 00:13:58.480 --> 00:14:02.880 Is that correct? Something that's created like a mountain or something like that. 210 00:14:03.360 --> 00:14:09.680 Yeah. You can own a copyright for something that's in nature. You don't take possession 211 00:14:09.680 --> 00:14:14.400 of the thing in nature. You take possession of the thing you created that depicts nature. 212 00:14:14.960 --> 00:14:21.120 So if I take a picture of the tree outside, I own the copyright on the picture. 213 00:14:22.400 --> 00:14:24.720 I don't own the tree. I own the picture. 214 00:14:27.040 --> 00:14:31.120 But if I'm standing in a public area, what I'm getting at is like, 215 00:14:31.120 --> 00:14:34.800 I walk down and stand in this public area and there's a mountain in front of me and somebody 216 00:14:34.800 --> 00:14:39.360 paints that. And I come down the next day or day later and I stand in the same place and paint 217 00:14:39.360 --> 00:14:45.600 exactly what I see in front of me. Then how can somebody lay claim to that when it's actually 218 00:14:46.320 --> 00:14:48.800 it's out in the open? And I just chose the painting. 219 00:14:48.800 --> 00:14:50.800 The painting is not going to look exactly the same. 220 00:14:51.440 --> 00:14:54.160 Okay. There'll be something different between the parties. 221 00:14:54.160 --> 00:14:58.080 Okay. Yeah. There's always something 222 00:14:58.080 --> 00:14:58.880 that's different. 223 00:15:00.000 --> 00:15:02.320 Um, that's actually a really good question. 224 00:15:02.320 --> 00:15:03.880 So let's say as an example, 225 00:15:05.560 --> 00:15:06.920 Bartos and stuff, you know? 226 00:15:07.480 --> 00:15:07.760 Yeah. 227 00:15:07.760 --> 00:15:10.120 I mean, take something really, really, really simple. 228 00:15:10.120 --> 00:15:10.440 Right. 229 00:15:10.440 --> 00:15:17.000 So let's say somebody sees, um, if you've been in Washington, DC, they have, um, uh, 230 00:15:17.000 --> 00:15:19.760 one of the, uh, I forgot what they call it. 231 00:15:20.400 --> 00:15:23.120 It just basically looks like a pillar that goes straight up and 232 00:15:23.120 --> 00:15:24.140 has a point at the top. 233 00:15:24.160 --> 00:15:24.640 That's it. 234 00:15:25.000 --> 00:15:26.280 It's very, very simple. 235 00:15:27.000 --> 00:15:27.320 Right. 236 00:15:27.320 --> 00:15:30.000 It's not the Washington monument. 237 00:15:30.360 --> 00:15:31.040 Is that what it's called? 238 00:15:31.040 --> 00:15:31.920 The Washington monument. 239 00:15:31.960 --> 00:15:32.240 Yeah. 240 00:15:32.360 --> 00:15:32.600 Yeah. 241 00:15:32.680 --> 00:15:33.000 Yeah. 242 00:15:33.280 --> 00:15:35.320 I mean, it's very, very, very simple, right? 243 00:15:35.320 --> 00:15:37.080 It's there's no complexity to this thing. 244 00:15:37.160 --> 00:15:37.480 Right. 245 00:15:38.680 --> 00:15:41.800 So you go, Anthony goes, he sits in front of it. 246 00:15:41.800 --> 00:15:42.560 He draws it. 247 00:15:42.600 --> 00:15:44.360 Then I go, I sit in front of it. 248 00:15:44.360 --> 00:15:44.880 I draw it. 249 00:15:44.880 --> 00:15:46.400 Larissa sits in front of it and draws it. 250 00:15:46.400 --> 00:15:48.680 And like, you know, 20 other people do. 251 00:15:48.680 --> 00:15:54.800 And, and like 10 of the 20 images look exactly the same, but on the 252 00:15:54.800 --> 00:15:57.960 copyright law, we own our own created work. 253 00:15:59.760 --> 00:16:04.960 So, but remember what we own is the painting, not the subject matter. 254 00:16:05.400 --> 00:16:05.800 Correct. 255 00:16:06.480 --> 00:16:06.800 Right. 256 00:16:06.800 --> 00:16:08.880 So we own the rendered painting. 257 00:16:08.880 --> 00:16:10.080 We do not own. 258 00:16:10.600 --> 00:16:10.960 Okay. 259 00:16:11.120 --> 00:16:11.640 That makes sense. 260 00:16:11.640 --> 00:16:12.280 Subject matter. 261 00:16:12.280 --> 00:16:13.920 So Anders go right ahead. 262 00:16:16.080 --> 00:16:16.320 Yeah. 263 00:16:16.320 --> 00:16:22.040 So going back, it's been a really tough day for me, but going back to your 264 00:16:22.040 --> 00:16:27.480 question, when I did the challenge with you last time, let's see. 265 00:16:27.480 --> 00:16:29.120 I need to turn down the volume. 266 00:16:32.120 --> 00:16:41.480 If I, when I did the challenge with you the first time or the last time you let's 267 00:16:41.480 --> 00:16:45.440 see, where are we with audio? 268 00:16:46.960 --> 00:16:47.720 We can hear you. 269 00:16:48.680 --> 00:16:49.760 Yeah, but I can't hear you. 270 00:16:50.440 --> 00:16:52.880 Oh, I got it now. 271 00:16:53.320 --> 00:17:01.160 And you mentioned that, that you can't approach somebody that potentially is 272 00:17:01.160 --> 00:17:04.400 infringing on copyright and trademark and so forth. 273 00:17:04.839 --> 00:17:11.359 Is that specifically because you're a lawyer or because I had, you know, before 274 00:17:11.359 --> 00:17:20.280 you started sharing, I had the same idea of wanting to help people doing, you know, 275 00:17:20.280 --> 00:17:22.880 funnels and, and, and putting things online. 276 00:17:22.880 --> 00:17:26.680 And by no means do I have the expertise that you do. 277 00:17:27.480 --> 00:17:33.160 I, you know, you have to start someplace and, and with limited knowledge, I 278 00:17:33.160 --> 00:17:36.360 could help people do trademark searches. 279 00:17:36.360 --> 00:17:41.360 I can help people do a copyright searches and so forth and grow my knowledge. 280 00:17:41.960 --> 00:17:44.520 It's really important for me to do things well. 281 00:17:44.520 --> 00:17:48.120 It's really important that I know what I'm talking about. 282 00:17:48.840 --> 00:17:54.480 But is that something that would be a viable situation because I'm, for me, 283 00:17:54.480 --> 00:18:01.960 because I'm not a lawyer or would I be in the same boat that you're in of sharing 284 00:18:02.520 --> 00:18:08.040 information that now they, they, their knowledge role and they could be culpable 285 00:18:08.040 --> 00:18:11.680 more as opposed to if they're ignorant. 286 00:18:12.160 --> 00:18:13.800 Yeah, it's a good question. 287 00:18:13.880 --> 00:18:21.920 So me as a lawyer, I don't give legal advice unless we're in a attorney 288 00:18:21.920 --> 00:18:24.880 client privilege relationship, right? 289 00:18:24.880 --> 00:18:25.960 For a number of reasons. 290 00:18:26.000 --> 00:18:29.080 One of the reasons, and then I'll cover what you can and can't do. 291 00:18:29.600 --> 00:18:35.000 One of the reasons is because anything that I do with somebody outside of an 292 00:18:35.000 --> 00:18:40.560 attorney client privilege relationship is discoverable in litigation, right? 293 00:18:40.560 --> 00:18:45.400 So any, any email you send to somebody, any communication to send to anybody 294 00:18:45.840 --> 00:18:51.400 besides your own lawyer, if your company has ever sued opposing council, we'll get 295 00:18:51.400 --> 00:18:54.400 a copy, that's a big deal. 296 00:18:54.440 --> 00:18:57.600 So let's say that you get a cease and desist letter in the mail. 297 00:18:58.200 --> 00:19:00.720 God forbid, but let's say you did. 298 00:19:02.400 --> 00:19:05.720 So let's say like Tony gets a cease and desist letter and 299 00:19:05.720 --> 00:19:06.880 Shelly's in her company. 300 00:19:07.240 --> 00:19:12.000 So she sends an email to Shelly and goes, I told you we were going to get it sued. 301 00:19:12.000 --> 00:19:15.040 We knew that we were infringing and we did it anyway. 302 00:19:16.720 --> 00:19:22.520 That is the worst email that could ever be sent out ever because neither one of 303 00:19:22.520 --> 00:19:25.520 them is a lawyer, which means it's discoverable. 304 00:19:25.880 --> 00:19:31.280 So now opposing council during the discovery process says, I want access to 305 00:19:31.280 --> 00:19:34.760 every single communication that has anything to do with this trademark, any 306 00:19:34.800 --> 00:19:37.240 email, any voicemails. 307 00:19:37.320 --> 00:19:41.240 We want access to anything that's on your cell phones and they'll get it. 308 00:19:41.920 --> 00:19:47.680 And in there will be an email from Tanya to Shelly saying, I knew we 309 00:19:47.680 --> 00:19:48.720 shouldn't have done this. 310 00:19:48.720 --> 00:19:51.000 We knew there was infringement and we did it anyway. 311 00:19:52.920 --> 00:19:54.920 I mean, so now what happens? 312 00:19:54.920 --> 00:19:59.720 The opposing council basically deposes Shelly and Tanya and says. 313 00:20:00.000 --> 00:20:01.720 Is this your email? 314 00:20:02.640 --> 00:20:04.320 Yes, sir, it is. 315 00:20:04.320 --> 00:20:06.620 Do you remember the context of the email? 316 00:20:07.640 --> 00:20:09.320 Yes, sir, I do. 317 00:20:09.320 --> 00:20:12.480 What did you mean when you actually said, 318 00:20:12.480 --> 00:20:15.040 I knew we shouldn't have used that trademark, 319 00:20:15.040 --> 00:20:16.200 we knew we were infringing, 320 00:20:16.200 --> 00:20:18.360 what exactly did you mean there? 321 00:20:18.360 --> 00:20:20.320 I mean, literally it's in the record, 322 00:20:20.320 --> 00:20:21.480 like it's in front of the court, 323 00:20:21.480 --> 00:20:23.520 so you're gonna lose, right? 324 00:20:23.520 --> 00:20:25.680 So for that reason, 325 00:20:25.680 --> 00:20:28.200 I don't communicate with people on legal issues 326 00:20:28.200 --> 00:20:29.800 outside of an attorney-client privilege 327 00:20:29.800 --> 00:20:31.760 because once we're in the privilege, 328 00:20:31.760 --> 00:20:33.280 no lawyer can access it. 329 00:20:34.800 --> 00:20:38.080 So what happens is that that request 330 00:20:38.080 --> 00:20:40.320 during production comes out and it says, 331 00:20:40.320 --> 00:20:43.160 send me every communication that you have 332 00:20:43.160 --> 00:20:45.800 with a third party, with another party 333 00:20:45.800 --> 00:20:47.160 outside of the company 334 00:20:47.160 --> 00:20:48.840 that has anything to do with this trademark. 335 00:20:48.840 --> 00:20:50.920 My response is, 336 00:20:50.920 --> 00:20:52.000 everything associated, 337 00:20:52.000 --> 00:20:55.120 every communication with Peter Nieves or his law firm 338 00:20:55.120 --> 00:20:57.160 is covered by the attorney-client privilege, 339 00:20:57.160 --> 00:20:58.720 you do not get access to this, 340 00:20:58.720 --> 00:21:01.200 and I'm gonna win, right? 341 00:21:01.200 --> 00:21:02.360 So that's number one, 342 00:21:02.360 --> 00:21:05.320 why I don't just randomly talk to people. 343 00:21:05.320 --> 00:21:06.720 It's not because I don't want to, 344 00:21:06.720 --> 00:21:09.760 because you guys have been through five days of my training, 345 00:21:09.760 --> 00:21:10.880 tell me another challenge 346 00:21:10.880 --> 00:21:14.480 where you've learned this much content within five days. 347 00:21:14.480 --> 00:21:16.680 Well, we didn't spend a lot of time doing fluff, 348 00:21:16.680 --> 00:21:20.640 like we went very, very, very deep, okay? 349 00:21:20.640 --> 00:21:22.560 And you're getting videos, 350 00:21:22.560 --> 00:21:23.840 you're getting for 90 days, 351 00:21:23.840 --> 00:21:26.200 like, so I wanna make sure you get this stuff. 352 00:21:26.200 --> 00:21:28.640 So it's not that I don't wanna help, 353 00:21:29.400 --> 00:21:31.440 it's that there's only so much I can do 354 00:21:31.440 --> 00:21:33.800 without hurting the other party. 355 00:21:33.800 --> 00:21:35.360 So number one is, 356 00:21:35.360 --> 00:21:36.720 if they know there's infringement, 357 00:21:36.720 --> 00:21:38.400 they can walk into will for infringement. 358 00:21:38.400 --> 00:21:39.520 Number two is, 359 00:21:39.520 --> 00:21:42.240 if we're not an attorney-client privilege relationship, 360 00:21:42.240 --> 00:21:43.640 it's discoverable. 361 00:21:43.640 --> 00:21:46.680 That combination of those two will shut down a company. 362 00:21:46.680 --> 00:21:48.560 Now, Anders asks a good question, 363 00:21:48.560 --> 00:21:49.720 he says, well, hold it, 364 00:21:50.720 --> 00:21:52.880 what if I'm good at doing trademark searches? 365 00:21:52.880 --> 00:21:55.560 Can I just go to people and say, 366 00:21:55.560 --> 00:21:57.760 hey, I'm gonna do trademark searches for you 367 00:21:57.760 --> 00:21:59.960 and start my own company just doing searching. 368 00:21:59.960 --> 00:22:02.440 Look, there are companies out there that do this. 369 00:22:03.440 --> 00:22:05.400 There are trademark searching companies 370 00:22:05.400 --> 00:22:08.560 where the searching is not done by lawyers, 371 00:22:08.560 --> 00:22:10.880 it's done by professional searchers. 372 00:22:11.840 --> 00:22:13.120 What I would say though, 373 00:22:13.120 --> 00:22:15.440 is make sure you got liability insurance 374 00:22:15.440 --> 00:22:17.320 because if you're telling people to do something 375 00:22:17.320 --> 00:22:20.280 and they get sued, they might be a little upset. 376 00:22:20.280 --> 00:22:21.680 Right. 377 00:22:21.680 --> 00:22:25.520 So that's one thing that you wanna look at. 378 00:22:25.520 --> 00:22:27.000 And there is, 379 00:22:27.000 --> 00:22:31.080 the good news is that there is certain type of insurance 380 00:22:31.080 --> 00:22:35.000 for trademark and copyright issues. 381 00:22:35.000 --> 00:22:39.240 The chances of getting insurance for patent issues are, 382 00:22:41.000 --> 00:22:44.240 they're less, unless you're a lawyer. 383 00:22:44.240 --> 00:22:47.960 Like myself, I actually have like an insurance policy 384 00:22:47.960 --> 00:22:49.160 for the whole law firm, 385 00:22:49.160 --> 00:22:51.200 for everything that has to do with IP. 386 00:22:51.200 --> 00:22:53.280 Like patents, trademarks and copyrights. 387 00:22:53.280 --> 00:22:55.080 And those things are not cheap. 388 00:22:55.840 --> 00:22:57.320 It's not like a hundred bucks a month. 389 00:22:57.320 --> 00:23:01.240 Like it's steep, right? 390 00:23:01.240 --> 00:23:03.400 So all that to basically say, 391 00:23:03.400 --> 00:23:06.240 yeah, if you guys get really good at trademark searching, 392 00:23:06.240 --> 00:23:07.920 by all means, you can build your own business 393 00:23:07.920 --> 00:23:10.440 and just do trademark searching. 394 00:23:10.440 --> 00:23:11.600 You're gonna have to start growing 395 00:23:11.600 --> 00:23:13.440 and make a reputation in it. 396 00:23:13.440 --> 00:23:15.080 What most people are gonna ask you is, 397 00:23:15.080 --> 00:23:16.800 what are your tools for doing the searches? 398 00:23:16.800 --> 00:23:19.680 And if your response is, well, I use the USPTO website, 399 00:23:21.880 --> 00:23:24.080 you may get some people, but not a lot 400 00:23:24.120 --> 00:23:27.280 because trademark searchers don't just use 401 00:23:27.280 --> 00:23:28.520 the USPTO website. 402 00:23:28.520 --> 00:23:31.760 They use about eight or nine different databases. 403 00:23:32.680 --> 00:23:35.840 Like we were in a litigation 404 00:23:35.840 --> 00:23:38.760 and Terry Kramer was deposed on my side 405 00:23:38.760 --> 00:23:41.600 because he was my searcher for the patent side. 406 00:23:41.600 --> 00:23:44.520 And he listed all the databases that they use. 407 00:23:44.520 --> 00:23:45.520 I was amazed. 408 00:23:45.520 --> 00:23:47.320 I was impressed. 409 00:23:47.320 --> 00:23:48.440 I was like, wow, Terry, 410 00:23:48.440 --> 00:23:51.760 you're smarter than I remember you being in law school. 411 00:23:51.800 --> 00:23:52.640 So. 412 00:23:53.800 --> 00:23:55.160 So. 413 00:23:55.160 --> 00:23:58.160 Probably what I would do is suggest 414 00:24:00.480 --> 00:24:02.080 that I could do a pre-search 415 00:24:02.080 --> 00:24:03.720 or I could do the first round of search. 416 00:24:03.720 --> 00:24:04.560 Preliminary, right. 417 00:24:04.560 --> 00:24:06.160 You would call it a preliminary search. 418 00:24:06.160 --> 00:24:07.240 Yeah, preliminary search. 419 00:24:07.240 --> 00:24:10.600 And then I would say, this is the preliminary thing. 420 00:24:10.600 --> 00:24:13.880 And here, here's Peter, let him double check. 421 00:24:13.880 --> 00:24:14.720 Right. 422 00:24:14.720 --> 00:24:19.720 And then that would create the client attorney privilege. 423 00:24:20.080 --> 00:24:20.920 And that would- 424 00:24:21.200 --> 00:24:22.120 But they would, 425 00:24:22.120 --> 00:24:24.640 but what you did for them would not be covered 426 00:24:24.640 --> 00:24:27.200 under their privilege, only what happened after. 427 00:24:27.200 --> 00:24:29.160 So, so let's say that, 428 00:24:29.160 --> 00:24:30.880 so as an example, 429 00:24:30.880 --> 00:24:32.560 the trademark search that was done 430 00:24:32.560 --> 00:24:34.040 with by Terry Kramer's firm, 431 00:24:34.040 --> 00:24:36.960 that was discoverable because it was a third party 432 00:24:36.960 --> 00:24:37.800 that actually did it, 433 00:24:37.800 --> 00:24:40.080 but they did it under my instructions. 434 00:24:40.080 --> 00:24:41.880 So I actually argued, 435 00:24:42.800 --> 00:24:44.680 oh, bye Tanya. 436 00:24:44.680 --> 00:24:45.520 You had to go. 437 00:24:46.640 --> 00:24:49.520 So I actually did it. 438 00:24:49.800 --> 00:24:54.800 I actually instructed the trademark searchers to do it. 439 00:24:55.080 --> 00:24:57.440 Actually, it was a patent search that was done. 440 00:24:57.440 --> 00:25:00.280 It was my instructions that told them to do the search. 441 00:25:00.000 --> 00:25:04.280 So technically they're working under my instructions 442 00:25:04.280 --> 00:25:06.000 as a lawyer, and therefore it falls 443 00:25:06.000 --> 00:25:11.000 under my attorney-client privilege covering, 444 00:25:11.120 --> 00:25:15.000 because it's my legal instructions to a third party. 445 00:25:15.000 --> 00:25:18.440 So basically in your case, Anders, what I would do, 446 00:25:18.440 --> 00:25:20.800 I've got people waiting for me, Pam. 447 00:25:20.800 --> 00:25:21.900 Bye, Pam. 448 00:25:24.340 --> 00:25:25.360 Take care, bless you. 449 00:25:25.360 --> 00:25:27.040 We're gonna close in like five minutes anyway, 450 00:25:27.040 --> 00:25:29.840 so we'll be done unless you have another question, guys. 451 00:25:30.200 --> 00:25:31.920 It's been a long week for everybody. 452 00:25:31.920 --> 00:25:35.580 So what you could potentially do 453 00:25:35.580 --> 00:25:36.960 is you could just tell people, 454 00:25:36.960 --> 00:25:40.640 look, I have familiarity with doing trademark searches, 455 00:25:40.640 --> 00:25:43.160 and I'm happy to do a preliminary search for you, 456 00:25:43.160 --> 00:25:47.640 get you some good results that will be helpful for you 457 00:25:47.640 --> 00:25:50.560 when you meet with your attorneys, something like that. 458 00:25:50.560 --> 00:25:53.080 But then I would definitely, 100% Anders, 459 00:25:53.080 --> 00:25:55.400 is get a legal agreement in place 460 00:25:55.400 --> 00:25:58.220 that says that they understand this is not, 461 00:25:58.500 --> 00:26:00.980 there's no insurance here. 462 00:26:00.980 --> 00:26:05.140 This is a, this is for information purposes only. 463 00:26:05.140 --> 00:26:08.100 You're doing this for like 100 bucks, 200 bucks, 464 00:26:08.100 --> 00:26:13.100 and it's, they need to rely upon a lawyer. 465 00:26:13.980 --> 00:26:15.860 Like make it very clear, 466 00:26:15.860 --> 00:26:17.620 because you don't want them to come back 467 00:26:17.620 --> 00:26:20.820 and come after you and form an LLC 468 00:26:20.820 --> 00:26:23.700 or form some other legal entity 469 00:26:23.700 --> 00:26:25.380 so that it falls under that. 470 00:26:25.380 --> 00:26:27.500 And so they can't get at your personal assets 471 00:26:27.540 --> 00:26:28.740 at the same time. 472 00:26:28.740 --> 00:26:31.620 I've got two corporations already, 473 00:26:31.620 --> 00:26:36.460 but it looks like, I think there's other ways 474 00:26:36.460 --> 00:26:39.100 of me making a lot more money per month 475 00:26:39.100 --> 00:26:40.920 than going this route. 476 00:26:40.920 --> 00:26:41.760 Yeah. 477 00:26:41.760 --> 00:26:42.820 Oh yeah, yeah. 478 00:26:42.820 --> 00:26:45.460 So, I mean, and you kind of figured out what works, 479 00:26:45.460 --> 00:26:47.100 but I mean, I know there are, 480 00:26:47.100 --> 00:26:49.220 I know there are trademark searching companies out there 481 00:26:49.220 --> 00:26:51.180 or not, which do not run with lawyers. 482 00:26:52.060 --> 00:26:53.860 And they do it effectively, they do it well. 483 00:26:53.860 --> 00:26:54.740 So can it be done? 484 00:26:54.740 --> 00:26:57.200 Yep, it can totally be done. 485 00:26:57.900 --> 00:26:58.740 You just want to be able to do it 486 00:26:58.740 --> 00:27:01.600 in a way that's not going to potentially backfire. 487 00:27:01.600 --> 00:27:03.200 Yeah. 488 00:27:03.200 --> 00:27:05.840 All right, and with that, my friends, 489 00:27:05.840 --> 00:27:08.760 I think, you know, unless you have other questions, 490 00:27:08.760 --> 00:27:11.400 I'm more than happy to answer any other questions. 491 00:27:11.400 --> 00:27:12.640 I think we'll close here. 492 00:27:12.640 --> 00:27:14.360 It's Saturday night at nine o'clock. 493 00:27:14.360 --> 00:27:17.400 You guys can go and do whatever you guys do. 494 00:27:17.400 --> 00:27:20.320 I really enjoyed having you guys here in VIP. 495 00:27:20.320 --> 00:27:21.880 It was a lot of fun for me. 496 00:27:21.880 --> 00:27:24.720 Hopefully this was beneficial for all of you. 497 00:27:24.720 --> 00:27:26.820 And I wish you all the best. 498 00:27:27.440 --> 00:27:31.020 Please fill out that feedback form, which would be awesome. 499 00:27:31.020 --> 00:27:33.460 And I wish you guys a great weekend 500 00:27:33.460 --> 00:27:36.180 and great success in your companies 501 00:27:36.180 --> 00:27:40.340 and just bless you guys, okay? 502 00:27:40.340 --> 00:27:41.900 All right, you guys, take care.