WEBVTT

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Okay. Hey. Hey, everybody. How's everybody doing? Good. Good. Awesome. Awesome. Is that

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Emily? Oh, my gosh, it's Emily. How are you, Emily? This is great. I see all these. Oh,

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John Umstead's here. John, what are you in? It's my cookie van. Very cool. Very cool.

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So everybody, let me introduce you to John Umstead in case you have never met him. Amazing

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individual. John makes some of the, oh, my gosh, best cookies ever. So I eat gluten free.

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And then I received two gift boxes from John of cookies that were not gluten free and I'm

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eating them. And I call up John and I said, John, these are the best gluten free cookies

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I've ever had in my life. And he says, Pete, they're not gluten free. And I said, what?

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I had no negative reaction in any way, shape or form. And it really just speaks towards

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the quality of his his products, which are outstanding. Like the ingredients are just

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ridiculously pure and to the point where I could pig out and not feel bad. So I just love you,

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John. You allow me to pig out and not have any problems. You and Rami, right? Rami to Rami,

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the big one. So, John, hey, can you just for a moment? Yesterday we were talking about trademarks.

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We did day two of trademarks. You had a very unique situation, in which case you had a certain

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trademark situation when you started out. Would you mind sharing that with everybody before I

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close out trademarks today? I'm going to be going into deep into copyrights, but I'm going to cover

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one more issue in trademarks before we go there. But would you kind of tell your story maybe in

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like a few minutes real quick? Yeah, no, I'd love to appreciate it. Yeah. So back before we were

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yummyliciouscookies, we had no name. And as we were thinking about names and we came up with

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Smart Cookie Company, right, it was so I was like, oh, that was so good. Well, I did my I did my

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homework best I could went through a legal Zoom search and I got pouring through all these

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documents and I think I know what I'm looking at. I'm like, I think I'm good. No classes here. This

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is my class I'm in. And all right, I'll file it myself. And I sent it to the USPTO and I started

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to get like cease and desist notices from companies that were not they weren't even

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related at all in any way, shape or form. And this is a decade before I ever heard of Peter.

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And so I am I have nowhere to go. And I looked around in Kansas City to an intellectual property

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attorney, went to him, told him my situation. And he said, well, you know, it might cost you five,

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it might cost you 20 to defend this. And I'm like, you can't tell me. He said, well, it's really

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unknown at this point. And so we just bailed on Smart Cookie Company. Well, you know, Romans 828,

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everything for the good, which we ended up with the name that we have now. And as I searched for

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it, looking through the trademarks and the websites, there was nothing out there. And so

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what I ended up doing is I just put a little TM after all of my stuff. So for the last 13 years,

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I've been doing that. So when I have Peter file my paperwork, it's already I've already got the

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documentation. We're all good. And so that's one way I ended up learning the hard way is spending

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that time, that money and really having the unknowns and having to shift my company. We

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weren't that big. We weren't well known. So I avoided some pain and suffering. It cost me a

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couple thousand dollars, but there are worse things to happen. So those of you who are in

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this challenge, you know, the few of you were looking up names, you're well ahead of the curve.

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I mean, you are at least looking around the bend before you see that train coming.

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That's barreling right towards you and you can stop and get off that track before it comes and

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gets you. Yeah, so that's that's that's something that's really important. I want to encourage all

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of you here. I heard some of the stories where people are saying, I'm trying to figure out the

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name. I don't know if it's too early, if it's not. The fact that you're in the Protector Idea

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Challenge, this if you're starting to build your company is phenomenal. Like the timing,

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it could not be more perfect because so many people come into this challenge after they've

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been doing something for two, three, four, five, 10 years. And then they realize, oh, my gosh,

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I've got a legal issue. And then they have to change and rebrand and change their website and

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change their logos and pull products off the shelves and read. I mean, just redo everything,

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cost them tens of thousands of dollars, not to mention all the time and money that they lost

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because now they got to start over in building a new reputation. So.

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You're in the right place at the right time. Just be thankful and just receive as much as you can.

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We're trying to give you just as much as we can without overwhelming you. Just to give you an

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idea, I'm teaching you a fraction of the IP issues that are out there. I mean, there's a lot out

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there. It's a massive world. I'm teaching you some of the things that I've seen so many, many,

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many entrepreneurs go through. So I just want to make sure you guys understand that you're in the

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right place. Give yourself some grace. Just give yourself some grace. Don't freak out on yourself.

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All right. And with that, I want to jump into one thing in particular. Let me see.

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Let's see what we got here. I'm going to show you

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the international classes. I'm going to start there. The reason why I'm going to start with

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the international classes is because a number of you are trying to figure out, well, where does my

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trademark fall? Is it class 41? Is it nine? Where exactly does it fall? So I'm going to show you

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where you can find this. And I'm going to walk you through it very fast.

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And then we're going to go ahead and we're going to jump into things in more detail. But at least

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I wanted you to be able to find this. I'll drop the link for you too. For those of you that were

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in VIP yesterday, that trademark application that we did live, did that help you out?

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Yeah? OK, good. So what I'm going to do is I'm going to drop for you in the chat a link.

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This is the listing of international classifications that exist. It lists every

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single one. So I'm going to share my screen real fast and show you. Here we go.

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OK, can everybody see that? It says class one on top. Do you see that?

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I don't see any heads moving. I just want to make sure. Do you see this? You do? OK, good.

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All right. Every single good or service falls into a class. All of the services start later,

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like around 30. All of the goods start at one and go forward, OK? So you can literally

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look up whatever it is that you do, whatever kind of product it is, and just kind of go through

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these different international classes and see where you fit. Class nine tends to be all the

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electronics. See, everything electrical falls in here in class nine. If you're doing challenges,

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you're doing training. A lot of you here are in education. How many people here are in education?

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Educational institutions, or you're teaching people, you're doing stuff like that, right?

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That's class 41. I'll show you. If you go down to international class 41,

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right there. You see that? Education and entertainment, OK? So that's the class that

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you would choose for doing online training, live training, any educational work or entertainment

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work. So use that link to figure out what international class is associated with either

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your goods or your services, all right? So now, if you do that and you use the form that I dropped

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for you yesterday, you can literally have all of the ingredients of a trademark application

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ready to go to your attorney. That should decrease your costs immediately. It should make it much

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less expensive, which is just phenomenal. It's going to help you as a business because obviously

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all of you are, well, not all of you, but a good number of you are starting out. So you don't want

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to be spending tens of thousands of dollars on certain things when you could be spending

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way less, OK? All right. With that being said, we're going to jump in right now into copyrights.

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Copyrights. Now, this is a different, a very different area. Copyrights allow you,

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it gives you a right to any kind of original work of authorship that's fixed in a tangible medium,

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all right? What does that mean? You have an idea for a drawing. You can't protect the idea for the

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drawing. You create the drawing. Now the drawing is protectable under copyright law. You have an

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idea for a painting. You can't protect the idea for the painting. You actually will create the

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paint. Once you create the painting, it's now fixed. When it's fixed, like it's in a

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tangible medium, now you can protect the painting.

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So you can't actually, I actually named this intentionally,

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the protect your idea challenge.

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The reason why is because technically you cannot own,

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you can't protect an idea.

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You can actually only protect the embodiment of the idea.

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You can't protect anything that's theoretical.

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You have to actually make it into something,

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either a physical device or a drawing or a painting,

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or if it's a song, you have to record it.

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Like it has to be tangible in one way or another.

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That's when you can protect it.

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So in the copyright world, it needs to be tangible.

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Now there's a lot of different things,

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a lot of different things that are protectable

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under copyright law, okay?

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And so I'm gonna share with you a slide

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that's just gonna list them all out for you, okay?

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And then what I try to do for all of you,

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I try to make things a lot easier for you.

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So I'll make this available on the actual Facebook group.

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All right, I'll drop it on the Facebook group.

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These are examples of things,

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categories of protectable works.

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Now you remember on day one, I gave you that cheat sheet.

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You're gonna find a lot of this stuff in there, okay?

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You're gonna see things like software.

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You'll see things like pictures, paintings, poems.

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You'll see them in there and you'll see they all line up.

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The arrow goes right up to copyright, okay?

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So literary works, which are books, right?

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Books, blogs, websites.

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If you have, if you've got a website,

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it's protectable under copyright law.

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I'm gonna give you one example before I go deep into this.

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Let me give you one specific example.

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I got a call by an individual,

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potential client was incredibly mad,

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like really, really upset.

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His name was Bill.

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I won't say his last name just to protect the innocent.

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So Bill calls me up and he says,

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what Bill does for a living

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is he creates websites for dentists.

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That's his job.

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He creates websites for dentists.

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So his money, his bread and butter

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is in the website that's finally created, right?

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Like that's his big bread and butter.

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Well, he creates some websites for different people,

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like 12 people, 14 people, 20 people.

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Then all of a sudden,

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he starts seeing these websites pop up all over the place

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with all of his content.

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Like the stuff that he created.

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I mean, how many of you actually create content

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for your own websites?

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Just by a show of hands.

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There's a lot of you, okay?

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Now, do you know how much time it takes

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to come up with the right words to say

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or the right images to use?

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Like it takes a lot of time.

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Well, somebody came along

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and just grabbed the stuff from his website,

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copied it, pasted it on their site,

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just changed a few of the pictures and ran with it

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and became a competitor of some of his clients.

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Now this started happening more and more and more.

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So Bill reaches out to me and he says,

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hey, I've got a problem.

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People, I make a living out of making websites

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for other people.

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People are just copying these things

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and I'm losing market.

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Like I'm losing market share.

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I charged people at the time,

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I think it was like 7,500 bucks.

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He charged them for a website.

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He's losing it.

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Like people were just copying his stuff.

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He says, what can I do?

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He said, can I go after him for trademark infringement?

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He said, no, nothing under trademark law.

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So what about patent infringement?

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Is it an invention?

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No, nothing under patent law.

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So I left copyright law.

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On the copyright law,

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your website actually is a published work.

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Very interesting.

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So that means I said to Bill,

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I said, Bill, you know what we're gonna do?

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I'm going to print every page of your website,

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every single page, one, two, three,

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every single page that you got.

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Now that I get all the printings of all your pages,

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I'm gonna file a copyright application

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on every page of your website.

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And that's what we did.

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We filed a federal copyright application.

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Somebody type in the chat how much you think it costs.

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How much does a copyright office charge you for filing?

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Yeah, man, Ron.

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Ron, can't you guess wrong for once?

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Ron is so good at this.

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That's exactly right, Ron.

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You nailed it.

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So it's only $65.

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I mean, think about this.

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You get federal protection for $65.

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Guys, that is cheap.

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That is dirt cheap, okay?

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So he goes out there, I filed a copyright application for him for 65 bucks.

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We then send cease and desist letters to other parties.

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Everybody stops.

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Like everybody.

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Okay.

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Now, but then what happened was I'll just give you a side of why I stopped having him as a client.

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He realized that he could actually ask for money in the process.

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So he said, look, I want $2,500 for the infringement because I have a federal

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registration and I want you to stop.

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So I said, all right, well, it's a negotiation point.

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So if they stop, then you don't charge them the money.

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He said, yeah, yeah, I'll use it as a threat.

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And so if they stop, then they don't have to pay the money.

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I said, okay, sure.

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But then as time went on, he said, no, I can actually get the money and make them

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stop.

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And he started to turn it into a business.

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And that's when I fired him.

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00:15:49.820 --> 00:15:51.280
I said, yeah, I'm sorry.

227
00:15:51.280 --> 00:15:53.800
I, I, I'm not in the business of extorting people.

228
00:15:53.840 --> 00:15:55.360
That's just not what I do.

229
00:15:55.860 --> 00:15:57.980
I said, there's, there's plenty of people who would work with you.

230
00:15:57.980 --> 00:15:59.420
Just call one of the other guys.

231
00:15:59.900 --> 00:16:03.980
And, uh, but anyways, that's how I ended our relationship, but the whole point

232
00:16:03.980 --> 00:16:07.280
being for $65, you can have certain legal rights.

233
00:16:07.300 --> 00:16:11.100
Copyrights are one of the least expensive legal rights you can have.

234
00:16:11.460 --> 00:16:16.860
The reason why you're filing a federal copyright application is because you

235
00:16:16.860 --> 00:16:20.060
automatically will get statutory damages.

236
00:16:20.380 --> 00:16:21.680
If there is infringement.

237
00:16:22.020 --> 00:16:26.180
In other words, if you can prove that they're copying, you automatically get

238
00:16:26.180 --> 00:16:27.920
at least statutory damages.

239
00:16:28.980 --> 00:16:33.860
That's way better than having to prove all sorts of details about every single

240
00:16:33.860 --> 00:16:36.540
infringement and how much damages you should get.

241
00:16:36.820 --> 00:16:39.060
You automatically get statutory damages.

242
00:16:39.100 --> 00:16:42.380
That means you're going to stop people a lot faster.

243
00:16:43.060 --> 00:16:44.980
And if you're stopping people a lot faster, that means you're

244
00:16:44.980 --> 00:16:46.460
spending less money on lawyers.

245
00:16:47.180 --> 00:16:48.100
Amen to that.

246
00:16:48.140 --> 00:16:48.940
I like that, Keith.

247
00:16:49.420 --> 00:16:49.900
That's good.

248
00:16:50.300 --> 00:16:50.900
Amen to that.

249
00:16:51.620 --> 00:16:51.980
All right.

250
00:16:51.980 --> 00:16:57.140
Some other things that are protectable on the copyright musical works are

251
00:16:57.380 --> 00:16:58.740
protectable on the copyright.

252
00:16:58.860 --> 00:16:59.300
Okay.

253
00:17:00.820 --> 00:17:03.460
So if you're, if you go on to.

254
00:17:07.819 --> 00:17:13.859
TikTok is probably one of the worst violators of copyright law in the world.

255
00:17:14.740 --> 00:17:15.940
It is so bad.

256
00:17:17.339 --> 00:17:21.380
Under copyright law, you can stop other people from copying what you have

257
00:17:21.380 --> 00:17:22.780
protected, right.

258
00:17:22.780 --> 00:17:24.380
Or modifying what you have protected.

259
00:17:24.740 --> 00:17:30.140
Well, on, on TikTok itself, you can push the dual button and take somebody

260
00:17:30.140 --> 00:17:35.140
else's content, put it right next to yours and comment on it, modify it.

261
00:17:35.140 --> 00:17:41.140
You can grab their, their music and have their music background in your video.

262
00:17:41.300 --> 00:17:42.380
That's copyright infringement.

263
00:17:43.180 --> 00:17:47.780
So there's all sorts of issues with TikTok, but you kind of give away all

264
00:17:47.780 --> 00:17:50.380
your rights when you, when you sign up for them.

265
00:17:51.340 --> 00:17:57.940
So, um, so musical works, any songs that you're singing, um, if any videos

266
00:17:57.980 --> 00:18:01.220
that you're creating, those are also protectable under copyright law.

267
00:18:01.660 --> 00:18:03.220
Um, dramatic works.

268
00:18:03.540 --> 00:18:06.940
So if you're doing plays, those are protectable under copyright law.

269
00:18:08.060 --> 00:18:08.660
Pantomimes.

270
00:18:08.660 --> 00:18:10.900
If you're like, you can do this thing, right?

271
00:18:11.460 --> 00:18:12.260
Like you do all that stuff.

272
00:18:12.260 --> 00:18:14.260
If you do that, congratulations.

273
00:18:14.260 --> 00:18:15.260
You can have a copyright.

274
00:18:15.620 --> 00:18:16.900
Um, pictures.

275
00:18:16.900 --> 00:18:20.900
If you're a photographer, those are protectable on the copyright law.

276
00:18:21.620 --> 00:18:24.140
Uh, sculptures are protectable on a copyright law.

277
00:18:24.660 --> 00:18:27.860
Uh, like I said, all videos, movies, protectable on the copyright

278
00:18:27.860 --> 00:18:30.700
law, sound recordings, all protectable.

279
00:18:30.700 --> 00:18:31.860
And then architecture works.

280
00:18:31.860 --> 00:18:34.980
My daughter's going to school for architecture, all the stuff she creates.

281
00:18:35.620 --> 00:18:37.900
All protectable under copyright law.

282
00:18:38.260 --> 00:18:43.700
Guys, there's a lot of stuff that falls under the category of

283
00:18:43.700 --> 00:18:45.460
protectable on the copyright law.

284
00:18:45.700 --> 00:18:49.580
Chances are the majority of the stuff you're dealing with probably has

285
00:18:49.580 --> 00:18:50.900
something to do with copyright law.

286
00:18:51.460 --> 00:18:57.100
So I would try to figure out, especially since it's so inexpensive, I would try

287
00:18:57.100 --> 00:19:01.580
to figure out what exactly is protectable on the copyright law.

288
00:19:01.780 --> 00:19:04.980
Now I'm going to show you the copyright website.

289
00:19:05.300 --> 00:19:05.780
Okay.

290
00:19:06.300 --> 00:19:09.460
The reason why I'm showing you this is because I want all of you

291
00:19:09.460 --> 00:19:11.060
to play around with this website.

292
00:19:12.140 --> 00:19:13.780
It's easy to use.

293
00:19:14.260 --> 00:19:16.940
It's not a difficult site at all.

294
00:19:18.900 --> 00:19:22.100
Uh, it's, it's just, it's self-explanatory.

295
00:19:22.780 --> 00:19:24.180
And here's the best part.

296
00:19:25.100 --> 00:19:26.220
You guys, you guys listening?

297
00:19:27.700 --> 00:19:28.420
It's free.

298
00:19:29.860 --> 00:19:30.780
It's free.

299
00:19:31.340 --> 00:19:34.660
It's yet another tool that you can use that costs you literally nothing.

300
00:19:35.220 --> 00:19:38.540
Um, so that's one of the things I'm trying to do in this challenge is give you a

301
00:19:38.540 --> 00:19:40.820
lot of resources that cost you nothing.

302
00:19:41.100 --> 00:19:41.580
Okay.

303
00:19:41.980 --> 00:19:44.220
This is the copyright office website.

304
00:19:45.580 --> 00:19:46.100
Okay.

305
00:19:46.780 --> 00:19:53.620
So when you come to the site, if you click on registration, then you can come right

306
00:19:53.620 --> 00:19:55.380
under here on their types of work.

307
00:19:55.780 --> 00:19:58.500
And these are all the different types of works that we were talking about.

308
00:19:58.500 --> 00:19:59.940
Literary works, performing.

309
00:20:00.000 --> 00:20:02.560
arts, visual arts, photographs.

310
00:20:02.560 --> 00:20:04.600
If you're a photographer, just come down here

311
00:20:04.600 --> 00:20:07.440
and click on Photographs.

312
00:20:07.440 --> 00:20:09.960
And there is a button that says Register a Photograph.

313
00:20:09.960 --> 00:20:11.880
You see that?

314
00:20:11.880 --> 00:20:16.600
This stuff is not that difficult, guys, OK?

315
00:20:16.600 --> 00:20:20.040
And if you're not sure, well, what exactly is this?

316
00:20:20.040 --> 00:20:22.160
What exactly does this mean?

317
00:20:22.160 --> 00:20:24.560
Like, what exactly is a photograph?

318
00:20:24.560 --> 00:20:26.680
Let's say you didn't know what a photograph was.

319
00:20:26.680 --> 00:20:29.640
You can come over here and watch these tutorials.

320
00:20:29.680 --> 00:20:32.840
Video tutorials explaining what is a photograph,

321
00:20:32.840 --> 00:20:34.920
how do you register a photograph.

322
00:20:34.920 --> 00:20:36.920
You've got video tutorials.

323
00:20:36.920 --> 00:20:40.840
You've got forms that you can easily fill out.

324
00:20:40.840 --> 00:20:43.080
So I would get familiar with this stuff

325
00:20:43.080 --> 00:20:44.880
before you talk to your attorneys

326
00:20:44.880 --> 00:20:46.240
because then you can get everything

327
00:20:46.240 --> 00:20:48.160
that you need together.

328
00:20:48.160 --> 00:20:50.720
And again, give completed packages

329
00:20:50.720 --> 00:20:55.360
or at least partially completed packages to your attorneys.

330
00:20:55.360 --> 00:20:57.760
And again, none of this is legal advice.

331
00:20:57.760 --> 00:21:02.840
I'm just giving you all guidance

332
00:21:02.840 --> 00:21:10.320
so that you guys can become as efficient as possible, OK?

333
00:21:10.320 --> 00:21:13.400
So as homework for all of you, check out this site,

334
00:21:13.400 --> 00:21:15.840
copyright.gov, all right?

335
00:21:15.840 --> 00:21:20.080
Just somebody type in the chat copyright.gov.

336
00:21:20.080 --> 00:21:21.760
That's where you want to go, OK?

337
00:21:21.760 --> 00:21:24.960
Now, there are a lot, just to be clear,

338
00:21:24.960 --> 00:21:28.240
there are a lot of new technologies

339
00:21:28.240 --> 00:21:35.000
that exist today that are associated with copyrights, OK?

340
00:21:35.000 --> 00:21:37.600
But here's another page on the copyright site.

341
00:21:37.600 --> 00:21:40.480
It tells you different types of works, literary, performing

342
00:21:40.480 --> 00:21:41.560
arts, visual arts.

343
00:21:41.560 --> 00:21:44.720
It gives you them all, breaks them down.

344
00:21:44.720 --> 00:21:48.520
You can just click on the button to see what falls under there.

345
00:21:48.520 --> 00:21:51.000
Now there's more description.

346
00:21:51.000 --> 00:21:54.200
Here are video tutorials, other resources.

347
00:21:54.520 --> 00:21:56.880
It's so user-friendly.

348
00:21:56.880 --> 00:21:59.160
It's not that difficult to use.

349
00:21:59.160 --> 00:22:01.600
So get familiar with this on your own.

350
00:22:01.600 --> 00:22:04.600
And as homework, just go and check out this site.

351
00:22:04.600 --> 00:22:05.640
Just get familiar with it.

352
00:22:05.640 --> 00:22:06.840
Because you've got me.

353
00:22:06.840 --> 00:22:08.120
I mean, congratulations, guys.

354
00:22:08.120 --> 00:22:09.640
You made it to hump day, all right?

355
00:22:09.640 --> 00:22:11.720
This is day three, OK?

356
00:22:11.720 --> 00:22:15.880
So you've got two more days with me, OK?

357
00:22:15.880 --> 00:22:18.800
So within the next two days, I'm going

358
00:22:18.800 --> 00:22:20.680
to be covering a number of things

359
00:22:20.680 --> 00:22:27.960
like ChatGPT, other AI content producing platforms.

360
00:22:27.960 --> 00:22:30.240
We're going to go into a number of different things

361
00:22:30.240 --> 00:22:31.760
over the next two days.

362
00:22:31.760 --> 00:22:34.320
Tomorrow, do not miss tomorrow.

363
00:22:34.320 --> 00:22:35.640
You do not want to miss tomorrow.

364
00:22:35.640 --> 00:22:37.880
I've got a special guest that's showing up.

365
00:22:37.880 --> 00:22:40.800
I'm going to be hitting ChatGPT and AI content producing

366
00:22:40.800 --> 00:22:42.640
platforms in detail.

367
00:22:42.640 --> 00:22:44.840
And I'm going to be covering a number of other things,

368
00:22:44.840 --> 00:22:46.720
just kind of bringing trademarks, copyrights

369
00:22:46.720 --> 00:22:50.280
together and starting to touch on patents a little bit.

370
00:22:51.200 --> 00:22:52.720
It's an important day to be there.

371
00:22:52.720 --> 00:22:56.200
And on top of that, I've got something in particular

372
00:22:56.200 --> 00:22:59.120
that I'll be making available to you.

373
00:22:59.120 --> 00:23:00.080
All right.

374
00:23:00.080 --> 00:23:03.000
With that being said, let me go back

375
00:23:03.000 --> 00:23:05.240
into copyrights for a little bit and give you

376
00:23:05.240 --> 00:23:09.080
an idea of why do you actually want to have a copyright?

377
00:23:09.080 --> 00:23:10.920
Like, who cares?

378
00:23:10.920 --> 00:23:12.480
Here's the thing.

379
00:23:12.480 --> 00:23:13.920
These are the things that you get,

380
00:23:13.920 --> 00:23:17.200
the legal rights that you get if you have a copyright, OK?

381
00:23:17.240 --> 00:23:21.040
Nobody else can reproduce it.

382
00:23:21.040 --> 00:23:25.800
So if you have a copyright on a book, where are my authors at?

383
00:23:25.800 --> 00:23:28.120
Like, just by a show of hands, let me just see.

384
00:23:28.120 --> 00:23:29.880
Where are my authors at?

385
00:23:29.880 --> 00:23:30.520
OK.

386
00:23:30.520 --> 00:23:33.760
So if you've got your own books, or you're

387
00:23:33.760 --> 00:23:35.560
creating your own websites and content,

388
00:23:35.560 --> 00:23:37.800
or you're an educator, like a professor,

389
00:23:37.800 --> 00:23:40.760
and you're creating your own curriculum,

390
00:23:40.760 --> 00:23:43.640
if you're a life coach, this is another big one.

391
00:23:43.640 --> 00:23:46.240
If you're a life coach or a business coach,

392
00:23:46.240 --> 00:23:48.440
where are my life coaches and business coaches?

393
00:23:48.440 --> 00:23:50.080
Just raise your hand.

394
00:23:50.080 --> 00:23:50.720
Wow.

395
00:23:50.720 --> 00:23:53.240
All right, so we've got life coaches and business coaches,

396
00:23:53.240 --> 00:23:54.280
too.

397
00:23:54.280 --> 00:23:58.920
You guys don't typically have inventions.

398
00:23:58.920 --> 00:24:01.240
And on top of that, the trademark

399
00:24:01.240 --> 00:24:05.400
will be valuable for your logo and your business name.

400
00:24:05.400 --> 00:24:08.080
And maybe even under your business name,

401
00:24:08.080 --> 00:24:14.280
you'll have something like your course.

402
00:24:14.280 --> 00:24:16.000
Your course will have a name, right?

403
00:24:16.000 --> 00:24:17.920
So you say, oh, I'm going to protect my course.

404
00:24:17.920 --> 00:24:19.240
It has a different name as well.

405
00:24:19.240 --> 00:24:21.040
OK, that's fantastic.

406
00:24:21.040 --> 00:24:23.640
If it's in education, somebody type in the chat,

407
00:24:23.640 --> 00:24:24.920
what class is education?

408
00:24:24.920 --> 00:24:26.400
International class.

409
00:24:26.400 --> 00:24:30.520
Let's see if you guys are keeping up.

410
00:24:30.520 --> 00:24:34.200
What class is education?

411
00:24:34.200 --> 00:24:36.240
That's right, 41, 41, 41.

412
00:24:36.240 --> 00:24:37.680
Good, you nailed it.

413
00:24:37.680 --> 00:24:40.040
I don't think you guys understand how smart you are,

414
00:24:40.040 --> 00:24:43.800
honestly, because I've taught law students that are not

415
00:24:43.800 --> 00:24:46.600
catching on as fast as you guys.

416
00:24:46.600 --> 00:24:50.560
You guys are definitely catching this fast.

417
00:24:50.560 --> 00:24:54.400
So now you know the international class.

418
00:24:54.400 --> 00:24:57.360
And so you can protect in that international class

419
00:24:57.360 --> 00:25:01.120
your name, your slogan, your logo.

420
00:25:00.000 --> 00:25:05.160
So, but the content, the content is what's important.

421
00:25:05.540 --> 00:25:13.340
Like you don't want somebody grabbing your pamphlet or your handouts or like I gave all

422
00:25:13.340 --> 00:25:16.640
of you on day one a really good cheat sheet, right?

423
00:25:17.100 --> 00:25:19.380
Nobody here should be handing that to anybody else.

424
00:25:19.380 --> 00:25:20.900
Why? That's copyright infringement.

425
00:25:21.520 --> 00:25:22.820
You do not want to do that.

426
00:25:23.660 --> 00:25:29.380
Okay. So, with that being the case, one of the major rights that you get

427
00:25:29.520 --> 00:25:32.440
as a copyright owner is you get to stop others from copying.

428
00:25:33.480 --> 00:25:34.740
They cannot make copies.

429
00:25:35.100 --> 00:25:36.380
They can't distribute copies.

430
00:25:36.700 --> 00:25:44.580
Now, just so we're clear, the word copy is very broad, very broad, all right?

431
00:25:45.060 --> 00:25:49.140
I've got a painting right over here that's from Lynn Lesneski.

432
00:25:49.620 --> 00:25:52.600
It's Jesus Christ with a bald eagle, right?

433
00:25:53.260 --> 00:25:54.640
Like and that's the original.

434
00:25:54.780 --> 00:25:57.620
That's the original one done at the 100x conference, right?

435
00:25:58.180 --> 00:26:03.360
I can't tell you how many people took pictures of that during the conference and then blew it

436
00:26:03.360 --> 00:26:09.540
up and made it into a painting and then they literally have it in their living rooms

437
00:26:09.540 --> 00:26:10.560
and dining rooms and other stuff.

438
00:26:10.820 --> 00:26:12.100
That's copyright infringement.

439
00:26:13.680 --> 00:26:17.060
That in and of itself is copyright infringement, okay?

440
00:26:17.140 --> 00:26:25.360
Like Lynn literally walked into a doctor's office and saw one of her own paintings on the wall.

441
00:26:26.360 --> 00:26:33.600
In a doctor's office and she said, oh, wow, how did you get a copy of that?

442
00:26:33.600 --> 00:26:36.820
And the woman said, oh, I saw it online on Facebook.

443
00:26:37.620 --> 00:26:38.940
I grabbed the image.

444
00:26:39.360 --> 00:26:42.100
I went to the local corner store where they, you know,

445
00:26:42.100 --> 00:26:45.900
they have the camera, the photography development.

446
00:26:46.260 --> 00:26:51.940
I turned it into a 2x3 or 3x5 or whatever it is, big canvas.

447
00:26:52.680 --> 00:26:53.980
And so, I put it on my wall.

448
00:26:54.600 --> 00:26:58.500
And Lynn's going, I would typically make 600 bucks on that.

449
00:26:59.500 --> 00:27:05.240
But somebody just grabbed it off the internet and then printed it and put it on their wall.

450
00:27:05.240 --> 00:27:07.840
So, she essentially lost $600.

451
00:27:08.700 --> 00:27:10.480
You see, this is how copyright works.

452
00:27:10.920 --> 00:27:13.300
So, for all of you that are photographers,

453
00:27:13.580 --> 00:27:17.480
all of you that are doing computer generated images, okay?

454
00:27:19.600 --> 00:27:22.860
Whenever you're putting anything on the internet, please understand

455
00:27:22.860 --> 00:27:24.180
that people are going to grab it.

456
00:27:24.800 --> 00:27:26.740
The second it hits the internet, people are going to grab it.

457
00:27:26.740 --> 00:27:28.580
Now, I understand you've got a business.

458
00:27:29.020 --> 00:27:31.180
And I understand you need to run your business.

459
00:27:31.180 --> 00:27:31.960
I get it.

460
00:27:31.960 --> 00:27:33.240
I totally understand it.

461
00:27:33.240 --> 00:27:34.960
So, this is what I want you to do.

462
00:27:35.460 --> 00:27:40.140
Use low resolution images, very low resolution images.

463
00:27:40.420 --> 00:27:44.900
The ones that you cannot make into larger images, right?

464
00:27:45.080 --> 00:27:50.660
So, they're basically thumbnails that are very low pixels, all right?

465
00:27:50.660 --> 00:27:52.340
So, like I'm talking very low.

466
00:27:52.660 --> 00:27:55.280
It's enough for you to get an idea of what the image looks like.

467
00:27:55.280 --> 00:28:00.020
But if you tried to turn that into a painting, it would look like an abstract picture

468
00:28:00.580 --> 00:28:03.880
because you could not grab it and make it larger

469
00:28:04.060 --> 00:28:06.760
because there's not enough pixels.

470
00:28:07.520 --> 00:28:13.560
So, use low pixelation, low resolution, and then on top of that,

471
00:28:13.560 --> 00:28:18.200
throw a watermark on it using computer software, all right?

472
00:28:18.200 --> 00:28:20.700
You can do this in different computer programs.

473
00:28:21.380 --> 00:28:24.380
So, you throw a water, you do low resolution first,

474
00:28:24.820 --> 00:28:28.000
then you add a watermark on the low resolution.

475
00:28:28.780 --> 00:28:34.040
If you add the watermark before you do the low resolution, I find it's not as good

476
00:28:34.040 --> 00:28:38.600
because the watermark tends to be a higher resolution than the rest of the image, which is good.

477
00:28:38.600 --> 00:28:42.100
So, if somebody tried to make it bigger, it would really destroy the picture.

478
00:28:42.500 --> 00:28:47.380
So, I tend to tell people, go to low res first, then add your watermark on top of the low res

479
00:28:48.140 --> 00:28:51.760
because your watermark is going to be a higher res typically than the rest of the image.

480
00:28:52.360 --> 00:28:55.600
And for those of you that don't know what res means, it's just resolution.

481
00:28:55.600 --> 00:28:59.120
It's the number of pixels in a certain square inch, right?

482
00:28:59.120 --> 00:29:00.540
That's all it really is, okay?

483
00:29:01.060 --> 00:29:08.300
So, again, if you're a photographer, go low res and add to it your own.

484
00:29:09.880 --> 00:29:11.040
Hey, my light turned off.

485
00:29:11.040 --> 00:29:13.960
That was interesting.

486
00:29:13.960 --> 00:29:15.760
You just became low resolution.

487
00:29:15.760 --> 00:29:17.260
Did you know that?

488
00:29:17.260 --> 00:29:21.800
But, all right, Rae.

489
00:29:21.800 --> 00:29:28.580
Rae apparently just made her own, what is it, your own blog.

490
00:29:28.580 --> 00:29:31.020
I just became low resolution.

491
00:29:31.020 --> 00:29:35.180
You guys don't know this, but behind the scenes, we do dad jokes and mom jokes all day long.

492
00:29:35.180 --> 00:29:36.060
That's so good.

493
00:29:36.060 --> 00:29:36.760
That's so good.

494
00:29:37.160 --> 00:29:40.520
So, yeah, so that should help you guys out so you don't run into problems.

495
00:29:40.820 --> 00:29:44.720
So, you can't make copies unless you're the original owner.

496
00:29:45.060 --> 00:29:45.780
Here's another one.

497
00:29:45.780 --> 00:29:47.520
You can't publicly display it.

498
00:29:47.520 --> 00:29:54.480
If somebody else has the sculpture, you can't take their sculpture and then put it in your museum.

499
00:29:54.740 --> 00:29:59.260
Or if somebody has a, you know, an original painting, you can't take their painting,

500
00:29:59.580 --> 00:30:00.120
put it in your museum.

501
00:30:00.000 --> 00:30:03.240
your museum and then set charge admission into it,

502
00:30:03.240 --> 00:30:06.640
unless you get permission from the original copyright owner.

503
00:30:06.640 --> 00:30:10.000
Okay, now I have her original painting right there.

504
00:30:10.000 --> 00:30:12.240
I can't, even though I own the original painting,

505
00:30:12.240 --> 00:30:15.240
I don't own all right title and interest to the copyright.

506
00:30:16.840 --> 00:30:19.700
So that means that I can't take pictures of that thing,

507
00:30:19.700 --> 00:30:23.560
throw it on t-shirts or sell like a thousand copies of it,

508
00:30:23.560 --> 00:30:25.360
because I don't own the copyright.

509
00:30:25.360 --> 00:30:28.400
I've got to get an assignment of all right title

510
00:30:28.400 --> 00:30:33.080
and interest to me before I can make copies of anything.

511
00:30:33.080 --> 00:30:34.720
Does that make sense?

512
00:30:34.720 --> 00:30:38.120
So even though I own the original work,

513
00:30:38.120 --> 00:30:40.320
I don't own the copyright.

514
00:30:41.920 --> 00:30:45.960
The copyright is its own legal entity.

515
00:30:45.960 --> 00:30:48.560
So if you buy a painting and you wanna be able to do

516
00:30:48.560 --> 00:30:49.800
whatever you want to the painting,

517
00:30:49.800 --> 00:30:52.600
make sure you buy the copyright to the painting.

518
00:30:52.600 --> 00:30:55.800
If you buy a logo and you wanna do whatever you want

519
00:30:55.800 --> 00:31:00.200
with the logo, make sure you buy the copyright to the logo.

520
00:31:00.200 --> 00:31:03.880
Just like I told you earlier, you hire GoDaddy,

521
00:31:03.880 --> 00:31:07.560
hey GoDaddy, go give me the copyright.

522
00:31:07.560 --> 00:31:10.080
Like you need that copyright before you can actually

523
00:31:10.080 --> 00:31:10.920
do whatever you want.

524
00:31:10.920 --> 00:31:14.720
Otherwise they'll continue charging you every year, okay?

525
00:31:14.720 --> 00:31:18.080
In the case of sound recordings, like music,

526
00:31:18.080 --> 00:31:21.520
if you own the music, if you're the creator

527
00:31:21.520 --> 00:31:23.920
and you own the copyright, somebody else,

528
00:31:23.920 --> 00:31:28.920
Ria can't come over and say, man, that song was awesome.

529
00:31:30.360 --> 00:31:31.440
Ria's like, you know what?

530
00:31:31.440 --> 00:31:32.880
That song was awesome.

531
00:31:33.760 --> 00:31:35.320
We're gonna have a party.

532
00:31:35.320 --> 00:31:37.040
I'm gonna have it at my club

533
00:31:37.040 --> 00:31:39.440
and I'm gonna play that song all night long.

534
00:31:39.440 --> 00:31:42.240
You're gonna get sued by BMI.

535
00:31:42.240 --> 00:31:45.360
You're gonna get sued by one of the big radio

536
00:31:45.360 --> 00:31:48.400
or record industry companies out there

537
00:31:48.400 --> 00:31:53.040
that has the licenses to all of these musical works.

538
00:31:54.000 --> 00:31:54.840
How do I know?

539
00:31:54.840 --> 00:31:58.320
I used to represent BMI, all right?

540
00:31:58.320 --> 00:32:00.720
So I know how these guys work.

541
00:32:00.720 --> 00:32:04.280
When you go to a bar or you go to a restaurant,

542
00:32:04.280 --> 00:32:07.480
you know that music that's playing in the background?

543
00:32:07.480 --> 00:32:09.440
They need a license to play that music.

544
00:32:10.680 --> 00:32:12.960
You can't play somebody else's music

545
00:32:12.960 --> 00:32:16.760
in a public forum without a license, all right?

546
00:32:16.760 --> 00:32:21.200
Especially if you have financial gain from it,

547
00:32:21.200 --> 00:32:23.400
you're not gonna be able to do that, okay?

548
00:32:23.960 --> 00:32:26.960
Some of you might be thinking, well, hold on, man.

549
00:32:26.960 --> 00:32:28.800
I'm having a barbecue this weekend.

550
00:32:28.800 --> 00:32:31.320
You're saying I can't play music?

551
00:32:31.320 --> 00:32:32.160
What's that about?

552
00:32:32.160 --> 00:32:33.440
That's not right.

553
00:32:33.440 --> 00:32:36.720
Well, this is not fair use.

554
00:32:36.720 --> 00:32:38.680
So for some of you that are thinking fair use,

555
00:32:38.680 --> 00:32:40.400
it's not fair use.

556
00:32:40.400 --> 00:32:41.720
I'll talk about fair use tomorrow.

557
00:32:41.720 --> 00:32:44.280
It's a very complicated area of copyright law.

558
00:32:44.280 --> 00:32:48.080
So I wanna take a moment and introduce it slowly

559
00:32:48.080 --> 00:32:49.880
so nobody gets confused.

560
00:32:49.880 --> 00:32:51.240
And we'll talk about that tomorrow,

561
00:32:51.240 --> 00:32:52.480
in the beginning of tomorrow.

562
00:32:52.520 --> 00:32:56.880
But if you're playing it for your own entertainment,

563
00:32:56.880 --> 00:33:00.320
it's not like, you're not charging admission.

564
00:33:00.320 --> 00:33:02.120
People aren't there for the music.

565
00:33:02.120 --> 00:33:03.680
It's just kind of playing in the background.

566
00:33:03.680 --> 00:33:06.040
It's playing on your own boom box

567
00:33:06.040 --> 00:33:08.720
or something like that, right?

568
00:33:08.720 --> 00:33:11.360
Then I don't think you have much of an issue.

569
00:33:11.360 --> 00:33:12.880
But if you've got a restaurant,

570
00:33:12.880 --> 00:33:16.200
which is a formal place of business,

571
00:33:16.200 --> 00:33:18.200
and it's being used to build ambiance,

572
00:33:18.200 --> 00:33:19.840
which is increasing the chances

573
00:33:19.840 --> 00:33:21.960
of you getting clients and things like that,

574
00:33:22.440 --> 00:33:23.960
you're gonna run into problems.

575
00:33:23.960 --> 00:33:27.320
Technically, you're not supposed to perform

576
00:33:27.320 --> 00:33:30.040
any copyrighted work anywhere, right?

577
00:33:30.040 --> 00:33:31.480
But if you're playing it for yourself

578
00:33:31.480 --> 00:33:32.320
and a bunch of friends,

579
00:33:32.320 --> 00:33:34.000
I wouldn't worry too much about that.

580
00:33:34.000 --> 00:33:36.640
All right, now, one other area,

581
00:33:36.640 --> 00:33:38.280
and I'm gonna take this one slow.

582
00:33:40.480 --> 00:33:41.960
Derivative works.

583
00:33:43.400 --> 00:33:47.720
The only one who has the right to create a derivative work

584
00:33:47.720 --> 00:33:49.600
is the original copyright owner.

585
00:33:49.640 --> 00:33:51.920
Now, some people might be going,

586
00:33:51.920 --> 00:33:54.880
what in the world is a derivative work?

587
00:33:54.880 --> 00:33:57.960
Okay, how many people here know the Mona Lisa?

588
00:33:57.960 --> 00:34:00.640
They remember what the picture looks like.

589
00:34:00.640 --> 00:34:03.240
Man, that's like everybody, all right.

590
00:34:03.240 --> 00:34:06.800
Now, of all of you that raised your hand

591
00:34:06.800 --> 00:34:07.720
about the Mona Lisa,

592
00:34:07.720 --> 00:34:09.520
how many of you know what's in the background

593
00:34:09.520 --> 00:34:10.400
on the Mona Lisa?

594
00:34:11.560 --> 00:34:13.120
Yeah, you see that?

595
00:34:14.040 --> 00:34:16.920
So a copyright,

596
00:34:16.920 --> 00:34:19.000
the rights associated with a copyright

597
00:34:19.440 --> 00:34:20.679
come down to what is considered

598
00:34:20.679 --> 00:34:24.120
the quote-unquote essence of the copyright.

599
00:34:24.120 --> 00:34:26.400
What is the essence?

600
00:34:26.400 --> 00:34:29.280
That's the big word, E-S-S-E-N-C-E,

601
00:34:29.280 --> 00:34:32.199
essence of the copyright, okay?

602
00:34:32.199 --> 00:34:33.600
The essence of the copyright

603
00:34:33.600 --> 00:34:37.400
is really the most important part of the copyright.

604
00:34:37.400 --> 00:34:39.600
When you look at the Mona Lisa,

605
00:34:39.600 --> 00:34:41.840
most people don't realize

606
00:34:41.840 --> 00:34:43.400
that there's green in the background,

607
00:34:43.400 --> 00:34:45.840
that there's like a body of water in the background.

608
00:34:45.840 --> 00:34:47.639
Nobody realizes that.

609
00:34:47.679 --> 00:34:49.760
And quite frankly, nobody cares.

610
00:34:50.679 --> 00:34:53.719
Like people just focused on her face.

611
00:34:53.719 --> 00:34:55.639
They're like, ah, I see the face.

612
00:34:55.639 --> 00:34:57.040
The face is amazing.

613
00:34:57.040 --> 00:35:00.240
Yes, that is the essence of.

614
00:35:00.000 --> 00:35:01.560
the copyright, the face.

615
00:35:01.560 --> 00:35:05.720
Now, if you put a mustache on Mona Lisa,

616
00:35:05.720 --> 00:35:10.000
that would be considered a derivative work.

617
00:35:10.000 --> 00:35:14.120
The reason why is because it's so similar to the original work

618
00:35:14.120 --> 00:35:17.920
that it's considered to be a derivative work.

619
00:35:17.920 --> 00:35:21.040
I'm going to give you current examples.

620
00:35:21.040 --> 00:35:22.560
But let's take another one.

621
00:35:22.560 --> 00:35:25.280
Let's say in one of Mona Lisa's hands,

622
00:35:25.280 --> 00:35:29.240
you notice that you see two hands in the Mona Lisa.

623
00:35:29.280 --> 00:35:30.840
There's two hands that are there.

624
00:35:30.840 --> 00:35:32.880
What if you put Michael Jackson's glove

625
00:35:32.880 --> 00:35:36.240
on one of her hands, right?

626
00:35:36.240 --> 00:35:38.160
Like, you'd be like, hee, hee, hee.

627
00:35:38.160 --> 00:35:44.320
So, you know, if Mona Lisa has got a Michael Jackson glove on,

628
00:35:44.320 --> 00:35:47.840
Gia's like, I don't know how many more bad jokes

629
00:35:47.840 --> 00:35:48.840
I can take, Peter.

630
00:35:48.840 --> 00:35:51.240
I don't know.

631
00:35:51.240 --> 00:35:56.640
So one of her hands has Michael Jackson's glove on.

632
00:35:56.640 --> 00:35:58.840
That is considered, yeah, I know this

633
00:35:58.840 --> 00:36:01.040
is going to be blooper reel, that

634
00:36:01.040 --> 00:36:03.920
is considered a derivative work.

635
00:36:03.920 --> 00:36:08.280
She just caught me writing down the timestamp.

636
00:36:08.280 --> 00:36:10.120
I got 43 minutes.

637
00:36:10.120 --> 00:36:12.880
I'm starting to be afraid of this gag reel.

638
00:36:12.880 --> 00:36:14.040
You know that, right?

639
00:36:14.040 --> 00:36:16.840
I know it's going to pop up one day.

640
00:36:16.840 --> 00:36:20.520
So since it's so similar to the original work

641
00:36:20.520 --> 00:36:23.120
it's considered derivative, why do you care?

642
00:36:23.120 --> 00:36:27.240
The reason why you care is because the original copyright

643
00:36:27.240 --> 00:36:30.000
owner owns all rights to anything that's

644
00:36:30.000 --> 00:36:31.840
considered the derivative.

645
00:36:31.840 --> 00:36:34.080
So you put a mustache on Mona Lisa.

646
00:36:34.080 --> 00:36:36.040
You give her big lips.

647
00:36:36.040 --> 00:36:37.520
You give her earrings.

648
00:36:37.520 --> 00:36:40.160
You make her bald, right?

649
00:36:40.160 --> 00:36:42.440
You could do all sorts of fun stuff with Mona Lisa.

650
00:36:42.440 --> 00:36:45.160
Every single one of the things I just mentioned to you

651
00:36:45.160 --> 00:36:48.360
is called a derivative work.

652
00:36:48.360 --> 00:36:50.920
That means the original copyright owner

653
00:36:50.920 --> 00:36:53.320
has the legal rights to all of those.

654
00:36:53.320 --> 00:36:55.480
Anyone who created those derivative works

655
00:36:55.480 --> 00:36:59.480
is committing copyright infringement.

656
00:36:59.480 --> 00:37:01.960
Very important to understand, guys.

657
00:37:01.960 --> 00:37:05.560
Let's bring it forward to today's world.

658
00:37:05.560 --> 00:37:07.880
You have a logo, right?

659
00:37:07.880 --> 00:37:11.440
Now, a logo can be multiple things.

660
00:37:11.440 --> 00:37:15.960
It could be an identification as to a source of goods, right?

661
00:37:15.960 --> 00:37:19.640
So like the Nike swoosh.

662
00:37:19.640 --> 00:37:20.800
That can be identification.

663
00:37:20.800 --> 00:37:22.600
Somebody sees that, they think immediately.

664
00:37:22.600 --> 00:37:28.040
Sneakers, price point around $90, belongs to Nike.

665
00:37:28.040 --> 00:37:29.960
I know where I can buy those sneakers.

666
00:37:29.960 --> 00:37:32.400
I know the quality.

667
00:37:32.400 --> 00:37:33.560
All these things come to you.

668
00:37:33.560 --> 00:37:36.360
It's an identification as to a source of goods, right?

669
00:37:36.360 --> 00:37:42.600
But on top of that, that swoosh is an artistic design

670
00:37:42.600 --> 00:37:45.560
that at some point did not exist before.

671
00:37:45.560 --> 00:37:47.880
And since it didn't exist before,

672
00:37:47.880 --> 00:37:50.200
the person who created that swoosh

673
00:37:50.200 --> 00:37:53.960
is the artist of the swoosh.

674
00:37:53.960 --> 00:37:56.840
So that means that that artist has certain legal rights

675
00:37:56.840 --> 00:37:58.560
under copyright law.

676
00:37:58.560 --> 00:38:01.840
So you can actually have a logo that

677
00:38:01.840 --> 00:38:05.880
has legal rights under copyright law and under trademark law.

678
00:38:05.880 --> 00:38:07.880
Does that make sense?

679
00:38:07.880 --> 00:38:09.520
This is where people get confused.

680
00:38:09.520 --> 00:38:13.200
That's why I want to take this portion very slowly.

681
00:38:13.200 --> 00:38:14.880
We'll talk about software in a second.

682
00:38:14.880 --> 00:38:16.560
But I want you to understand this.

683
00:38:16.560 --> 00:38:19.360
I want to take this very slowly.

684
00:38:19.360 --> 00:38:20.920
You can have a situation where you

685
00:38:20.920 --> 00:38:26.080
have one creation that is both protectable under copyright law

686
00:38:26.080 --> 00:38:29.800
and protectable under trademark law.

687
00:38:29.800 --> 00:38:32.360
If it's an identification as to a source of goods,

688
00:38:32.360 --> 00:38:35.240
meaning that it's on a product or a service,

689
00:38:35.240 --> 00:38:37.920
and it makes you think of a certain price point,

690
00:38:37.920 --> 00:38:41.360
where you can buy it, quality of goods,

691
00:38:41.360 --> 00:38:44.240
all those kind of things, that's a trademark.

692
00:38:44.240 --> 00:38:45.920
But the artist that created that thing

693
00:38:45.920 --> 00:38:49.000
has certain rights under copyright law.

694
00:38:49.000 --> 00:38:50.600
Really important to understand.

695
00:38:50.600 --> 00:38:53.680
Now let's talk for a second about software.

696
00:38:53.680 --> 00:38:57.520
I was wondering if somebody was going to ask about this.

697
00:38:57.520 --> 00:39:00.920
The code in software is protectable

698
00:39:00.920 --> 00:39:02.600
under copyright law.

699
00:39:02.600 --> 00:39:06.920
The code, all right?

700
00:39:06.920 --> 00:39:09.320
The functionality of the software,

701
00:39:09.320 --> 00:39:11.440
meaning what's actually performed,

702
00:39:11.440 --> 00:39:14.560
that is protectable under patent law.

703
00:39:14.560 --> 00:39:18.560
We'll talk about patent law on Friday, OK?

704
00:39:18.560 --> 00:39:22.120
So that means you've got one thing, software,

705
00:39:22.120 --> 00:39:26.160
that can be protected under copyright law

706
00:39:26.160 --> 00:39:28.040
and under patent law.

707
00:39:28.040 --> 00:39:31.120
Now what if the software has a really cool name?

708
00:39:31.120 --> 00:39:34.720
It's now protectable under what?

709
00:39:34.720 --> 00:39:36.840
Trademark law.

710
00:39:36.840 --> 00:39:40.840
Now what if the software also has a really cool logo?

711
00:39:40.840 --> 00:39:43.480
What's it protectable under?

712
00:39:43.480 --> 00:39:44.600
Trademark law.

713
00:39:44.600 --> 00:39:46.880
Do you see how this all works?

714
00:39:46.880 --> 00:39:48.680
So you could have one scenario when

715
00:39:48.680 --> 00:39:50.440
you have a single product that is

716
00:39:50.440 --> 00:39:53.840
protectable under multiple different areas.

717
00:39:53.840 --> 00:39:55.720
So it may be that you can't afford

718
00:39:55.720 --> 00:39:58.560
to file a patent for $10,000.

719
00:39:58.560 --> 00:40:02.200
But you can, in fact, get a patent for it.

720
00:40:00.000 --> 00:40:06.000
at a copyright for $65, you see what I'm saying?

721
00:40:06.000 --> 00:40:08.440
You've got to be thinking about all these things.

722
00:40:08.440 --> 00:40:10.960
This is why an IP audit is so vital.

723
00:40:10.960 --> 00:40:12.800
If you're running a company, how many people

724
00:40:12.800 --> 00:40:14.520
are starting a company, have a company that's

725
00:40:14.520 --> 00:40:15.680
between one and three years?

726
00:40:15.680 --> 00:40:17.600
That's a lot of people, guys.

727
00:40:17.600 --> 00:40:20.920
Every one of you should be thinking about an audit.

728
00:40:20.920 --> 00:40:22.560
The reason why I'm mentioning this

729
00:40:22.560 --> 00:40:27.120
is because you want to know what is protectable,

730
00:40:27.120 --> 00:40:29.040
what's not protectable.

731
00:40:29.040 --> 00:40:31.160
You want to know, where do I find my trademarks,

732
00:40:31.160 --> 00:40:31.880
where do I not?

733
00:40:31.880 --> 00:40:34.520
Where do I spend money, where do I not?

734
00:40:34.520 --> 00:40:35.640
That's what an audit is.

735
00:40:35.640 --> 00:40:38.240
So just become familiar with that terminology, all right?

736
00:40:38.240 --> 00:40:39.560
It's called an IP audit.

737
00:40:39.560 --> 00:40:43.880
All right, so software, protectable under patent law,

738
00:40:43.880 --> 00:40:47.160
under trademark law, under copyright law.

739
00:40:47.160 --> 00:40:49.200
Lots of different things that can potentially

740
00:40:49.200 --> 00:40:52.600
protect what you're doing, OK?

741
00:40:52.600 --> 00:40:56.760
All right, let me talk a little bit about the copyright notice

742
00:40:56.760 --> 00:40:58.680
because everybody, not everybody,

743
00:40:58.680 --> 00:41:01.520
a lot of people get this wrong.

744
00:41:01.520 --> 00:41:04.640
So I'm going to show you what the copyright notice is

745
00:41:04.640 --> 00:41:07.320
supposed to look like.

746
00:41:07.320 --> 00:41:09.480
And then let me take a sip of water.

747
00:41:15.520 --> 00:41:16.020
OK.

748
00:41:20.920 --> 00:41:25.920
All right, this is what it is supposed to look like.

749
00:41:25.960 --> 00:41:28.840
Let me share my screen.

750
00:41:28.840 --> 00:41:32.920
This is a sample of a copyright notice.

751
00:41:32.920 --> 00:41:36.240
See right here up top?

752
00:41:36.240 --> 00:41:37.520
Right here.

753
00:41:37.520 --> 00:41:40.520
That's a copyright notice.

754
00:41:40.520 --> 00:41:46.720
Copyright symbol, the year, and then who owns it.

755
00:41:46.720 --> 00:41:50.680
Copyright symbol, the year, and then who owns it.

756
00:41:50.680 --> 00:41:54.120
I'll break each one of these down in a second, all right?

757
00:41:54.120 --> 00:41:57.160
What you don't do is you don't put circle C and then

758
00:41:57.160 --> 00:41:59.360
write the word copyright because that

759
00:41:59.360 --> 00:42:03.440
means copyright, copyright, OK?

760
00:42:03.440 --> 00:42:06.760
As I say, my name is Peter Peter Nieves.

761
00:42:06.760 --> 00:42:09.880
You don't do that unless you stutter, OK?

762
00:42:09.880 --> 00:42:11.440
It just doesn't work well.

763
00:42:11.440 --> 00:42:13.240
So you don't do copyright, copyright.

764
00:42:13.240 --> 00:42:14.360
It's just copyright.

765
00:42:14.360 --> 00:42:18.400
Or you can get rid of the circle C and you can just

766
00:42:18.400 --> 00:42:23.800
do the word copyright.

767
00:42:23.800 --> 00:42:25.400
If you don't want to do the circle C,

768
00:42:25.400 --> 00:42:27.160
you can just write the word copyright.

769
00:42:27.160 --> 00:42:32.120
Either way, the year, that is the latest year

770
00:42:32.120 --> 00:42:35.440
in which there has been a modification

771
00:42:35.440 --> 00:42:37.240
to the copyrighted work.

772
00:42:37.240 --> 00:42:39.240
So if you threw the mustache on the Mona Lisa

773
00:42:39.240 --> 00:42:44.280
and you just did that yesterday, put it in 2023, right?

774
00:42:44.280 --> 00:42:46.160
Now, what a lot of people will do

775
00:42:46.160 --> 00:42:48.800
is they'll put down the first year they created it,

776
00:42:48.800 --> 00:42:50.400
and then they'll put down the last year

777
00:42:50.400 --> 00:42:52.640
that they did a modification.

778
00:42:52.640 --> 00:42:54.560
And if they did modifications every year,

779
00:42:54.560 --> 00:42:56.480
what you'll see on websites a lot

780
00:42:56.480 --> 00:43:01.880
is you'll see 1996-2023.

781
00:43:01.880 --> 00:43:03.800
What that means is that every single year,

782
00:43:03.800 --> 00:43:06.720
they did a modification to the copyright.

783
00:43:06.720 --> 00:43:10.680
So there was something new that was done every single year.

784
00:43:10.680 --> 00:43:12.960
That's typically what that means.

785
00:43:12.960 --> 00:43:15.320
A lot of other people don't bother saying the first year

786
00:43:15.320 --> 00:43:16.040
that they did it.

787
00:43:16.040 --> 00:43:18.480
They just show the last year they did it.

788
00:43:18.480 --> 00:43:20.560
I like to show the first year as well,

789
00:43:20.560 --> 00:43:22.600
because if somebody is doing something similar,

790
00:43:22.600 --> 00:43:26.600
I want them to know that I predated them.

791
00:43:26.600 --> 00:43:28.800
Now, why would you want to let people

792
00:43:28.800 --> 00:43:30.720
know that you predated them?

793
00:43:30.720 --> 00:43:32.360
Somebody tell me.

794
00:43:32.360 --> 00:43:35.040
Just raise your virtual hand or your real hand,

795
00:43:35.040 --> 00:43:38.040
and I'll unmute you.

796
00:43:38.040 --> 00:43:39.960
Ron.

797
00:43:39.960 --> 00:43:42.440
All right, unmute, bro.

798
00:43:42.440 --> 00:43:46.560
You might have rights under natural, what's it called?

799
00:43:49.200 --> 00:43:49.720
You got it.

800
00:43:49.720 --> 00:43:50.720
You have rights, yeah.

801
00:43:50.720 --> 00:43:52.960
Yep, you may have certain legal rights,

802
00:43:52.960 --> 00:43:54.200
certain federal legal rights.

803
00:43:54.200 --> 00:43:55.280
Exactly, Ron.

804
00:43:55.280 --> 00:43:57.800
You might have certain federal legal rights,

805
00:43:57.800 --> 00:44:00.560
even though you didn't file a copyright application.

806
00:44:00.560 --> 00:44:03.680
That's what I want to tell all of you right now.

807
00:44:03.680 --> 00:44:07.840
You actually do not need to file a copyright application

808
00:44:07.840 --> 00:44:09.680
to have rights under copyright law.

809
00:44:10.240 --> 00:44:11.440
Do you hear what I just said?

810
00:44:14.080 --> 00:44:18.440
Any of you that are publishing a work right now

811
00:44:18.440 --> 00:44:21.840
where you haven't filed a copyright application,

812
00:44:21.840 --> 00:44:23.720
some of you are probably going, oh, man,

813
00:44:23.720 --> 00:44:24.800
I didn't file anything.

814
00:44:24.800 --> 00:44:26.840
Oh, man, I don't know what I'm going to do.

815
00:44:26.840 --> 00:44:30.560
You actually had certain legal rights already.

816
00:44:30.560 --> 00:44:32.480
The second you published that work,

817
00:44:32.480 --> 00:44:34.640
you had certain rights under copyright law.

818
00:44:34.640 --> 00:44:36.960
The reason why you want to file a federal registration

819
00:44:36.960 --> 00:44:39.120
is because you want to have certain legal rights

820
00:44:39.440 --> 00:44:41.440
because it now opens you up to get things

821
00:44:41.440 --> 00:44:44.280
like statutory damages.

822
00:44:44.280 --> 00:44:46.840
You can go after things like attorney's fees.

823
00:44:46.840 --> 00:44:50.320
Like, it just makes it so that you can do so much more

824
00:44:50.320 --> 00:44:52.800
because now you've got a federal registration.

825
00:44:52.800 --> 00:44:53.640
On top of that,

826
00:44:53.640 --> 00:44:56.200
it scares the living daylights out of people.

827
00:44:57.720 --> 00:44:59.600
I can't tell you how many times,

828
00:44:59.600 --> 00:45:00.440
all I do.

829
00:45:00.000 --> 00:45:02.400
because I take a picture of that federal registration

830
00:45:02.400 --> 00:45:04.680
and I show it to somebody and they're gone

831
00:45:05.840 --> 00:45:09.840
because it's an official federal document, right?

832
00:45:11.460 --> 00:45:14.380
So when people see that, they tend to back off.

833
00:45:14.380 --> 00:45:16.680
They don't wanna be in a legal battle with you.

834
00:45:16.680 --> 00:45:20.400
But if you instead say, I've got certain legal rights

835
00:45:20.400 --> 00:45:25.400
and I predate you, that's not as intimidating.

836
00:45:26.240 --> 00:45:28.200
That's not as intimidating.

837
00:45:28.200 --> 00:45:29.920
It's the difference.

838
00:45:29.920 --> 00:45:31.160
It's like going after,

839
00:45:32.960 --> 00:45:35.240
I'm not gonna tell about calibers of weapons.

840
00:45:35.240 --> 00:45:38.240
Let's just say one is using a bow and arrow,

841
00:45:38.240 --> 00:45:40.620
the other one's using a bazooka, all right?

842
00:45:40.620 --> 00:45:41.960
Go after them with the bazooka,

843
00:45:41.960 --> 00:45:45.320
especially if the bazooka only costs 65 bucks.

844
00:45:45.320 --> 00:45:46.800
Now I'm good with a bow and arrow,

845
00:45:46.800 --> 00:45:48.040
but that's a whole other story.

846
00:45:48.040 --> 00:45:50.080
So the whole point being,

847
00:45:50.080 --> 00:45:53.240
you have certain legal rights automatically.

848
00:45:53.240 --> 00:45:55.320
So don't be afraid, don't be too concerned

849
00:45:56.140 --> 00:45:57.360
that you didn't file for anything yet.

850
00:45:57.360 --> 00:46:01.640
Get your copyright notice on your documents now.

851
00:46:02.480 --> 00:46:04.960
If you have publications, books, get it on your books.

852
00:46:04.960 --> 00:46:07.260
If you have a website, put it on your website.

853
00:46:09.180 --> 00:46:11.320
If you've got a blog, put it on your blog.

854
00:46:12.400 --> 00:46:14.560
If you're selling your music,

855
00:46:14.560 --> 00:46:18.340
put it on whatever source is that has your music,

856
00:46:18.340 --> 00:46:19.360
put it on there.

857
00:46:20.380 --> 00:46:22.240
Like make sure there's a notice there.

858
00:46:22.240 --> 00:46:24.200
The reason why you're placing a notice

859
00:46:24.200 --> 00:46:26.160
on your copyrightable work

860
00:46:26.160 --> 00:46:30.680
is because what you're doing is you're warning the public.

861
00:46:30.680 --> 00:46:32.600
And by warning the public,

862
00:46:32.600 --> 00:46:34.960
I can now go after damages

863
00:46:34.960 --> 00:46:37.840
saying that you willfully infringed because you knew.

864
00:46:37.840 --> 00:46:40.080
Because I told you I had a copyright.

865
00:46:40.960 --> 00:46:42.000
I didn't hide it from you.

866
00:46:42.000 --> 00:46:43.080
It's on my website.

867
00:46:43.080 --> 00:46:46.040
Did you not see the big circle

868
00:46:46.040 --> 00:46:48.540
with the date with my name after it?

869
00:46:50.320 --> 00:46:52.080
I didn't put it there because it's cute.

870
00:46:52.080 --> 00:46:55.240
I put it there because I have certain legal rights.

871
00:46:55.240 --> 00:47:00.240
So you can use that as a mechanism to get certain damages.

872
00:47:00.800 --> 00:47:04.280
So you're placing the public on notice with that notice.

873
00:47:04.280 --> 00:47:08.280
Circle C or the word copyright, not both, one or two,

874
00:47:08.280 --> 00:47:11.400
then the date and then the name of the entity that owns it.

875
00:47:11.400 --> 00:47:14.960
Let me talk about the name of the entity that owns it now.

876
00:47:14.960 --> 00:47:16.880
All right, Anna Maria is like,

877
00:47:16.880 --> 00:47:18.000
that's what I was gonna ask.

878
00:47:18.000 --> 00:47:21.400
I was just gonna raise my virtual hand and he saved me.

879
00:47:21.480 --> 00:47:22.360
Thank you, Lord.

880
00:47:22.360 --> 00:47:24.040
All right, so here you go.

881
00:47:24.840 --> 00:47:27.440
This is the answer for this.

882
00:47:27.440 --> 00:47:29.440
When do you want the copyright in your name?

883
00:47:29.440 --> 00:47:31.880
And when do you want it in the name of an entity?

884
00:47:33.320 --> 00:47:36.040
It's really the same for trademarks,

885
00:47:36.040 --> 00:47:37.160
for patents and copyrights.

886
00:47:37.160 --> 00:47:38.920
It's really the same.

887
00:47:41.960 --> 00:47:45.220
If you've got an entity like an LLC, an S-corp, C-corp,

888
00:47:45.220 --> 00:47:47.920
whatever it is, and you're doing IP work,

889
00:47:47.920 --> 00:47:49.960
you get a write-off for that.

890
00:47:49.960 --> 00:47:52.080
That's a business expense, right?

891
00:47:52.080 --> 00:47:53.440
Talk to your accountant.

892
00:47:53.440 --> 00:47:54.960
Say, look, I'm following a trademark.

893
00:47:54.960 --> 00:47:56.760
I follow these trademarks, these copyrights,

894
00:47:56.760 --> 00:47:58.080
and these patents.

895
00:47:58.080 --> 00:47:59.960
This is how much money I spent on the lawyers.

896
00:47:59.960 --> 00:48:03.000
This is how much money I spent on the USPTO,

897
00:48:03.000 --> 00:48:05.000
on the copyright office.

898
00:48:05.000 --> 00:48:05.960
Here it is.

899
00:48:05.960 --> 00:48:07.760
They should be writing that off.

900
00:48:07.760 --> 00:48:10.360
It's a business expense, right?

901
00:48:10.360 --> 00:48:12.920
That's an asset of the company.

902
00:48:12.920 --> 00:48:17.320
Copyrights are called intangible assets.

903
00:48:17.320 --> 00:48:20.480
Patents are called intangible assets.

904
00:48:20.480 --> 00:48:23.560
Trademarks are called intangible assets.

905
00:48:23.560 --> 00:48:25.480
Just get to know that word.

906
00:48:25.480 --> 00:48:27.160
Type in the chat.

907
00:48:27.160 --> 00:48:32.160
Yeah, people type in the chat, intangible asset, all right?

908
00:48:32.560 --> 00:48:35.320
The reason why is because by typing it,

909
00:48:35.320 --> 00:48:37.120
you're gonna remember it.

910
00:48:37.120 --> 00:48:41.560
And so if you spend any money on trademarks,

911
00:48:41.560 --> 00:48:45.440
copyrights, patents, say that word to your accountant.

912
00:48:46.360 --> 00:48:48.480
I have intangible assets.

913
00:48:48.480 --> 00:48:49.960
They should know what that means.

914
00:48:49.960 --> 00:48:52.440
There are tangible assets like my chair,

915
00:48:52.440 --> 00:48:56.240
and then there's intangible assets like my trademark.

916
00:48:56.240 --> 00:48:57.760
I can't really grab it.

917
00:48:57.760 --> 00:49:02.040
It's kind of in the Ethereum or whatever it is, right?

918
00:49:02.040 --> 00:49:05.200
It just kind of exists, but I have certain rights under it.

919
00:49:05.200 --> 00:49:07.800
And I can actually stop you from using my name

920
00:49:09.080 --> 00:49:11.760
under trademark law, but it's an intangible asset,

921
00:49:11.760 --> 00:49:12.760
but you do get a write-off.

922
00:49:12.760 --> 00:49:14.600
All right, second thing to remember

923
00:49:14.600 --> 00:49:17.240
about who should be listed as the owner.

924
00:49:19.760 --> 00:49:21.640
Who could potentially be sued?

925
00:49:23.720 --> 00:49:25.480
If the company is using the name,

926
00:49:25.480 --> 00:49:28.720
chances are if there's trademark infringement,

927
00:49:28.720 --> 00:49:31.360
another company will go after the company.

928
00:49:32.400 --> 00:49:35.080
If the name is in your name,

929
00:49:35.080 --> 00:49:36.480
there may be a chance that the company

930
00:49:36.480 --> 00:49:38.200
goes after you personally,

931
00:49:38.200 --> 00:49:40.080
because it's not in the name of a company.

932
00:49:40.080 --> 00:49:43.760
This is why LLCs are so beautiful and so valuable

933
00:49:43.760 --> 00:49:46.880
and other ways of building kind of like a shelter

934
00:49:46.880 --> 00:49:49.880
around you and your assets,

935
00:49:49.880 --> 00:49:54.880
your retirement, your kids, 401ks and the 501ks,

936
00:49:55.680 --> 00:49:58.480
I mean, the 529s, all that other stuff,

937
00:49:58.480 --> 00:50:00.160
you can protect it by having.

938
00:50:00.000 --> 00:50:06.880
a separate entity with your IP. So look into that. Talk to a corporate lawyer and ask them,

939
00:50:06.880 --> 00:50:13.280
hey, should I create an LLC? Should I create an S-corp or C-corp or whatever it is?

940
00:50:14.000 --> 00:50:20.640
Ask them those questions. They're not expensive. Guys, I filed an LLC myself for 100 bucks online.

941
00:50:21.280 --> 00:50:27.280
I mean, granted, I'm a lawyer, but geez, it's cheap. And then everything that I do, I write it

942
00:50:27.280 --> 00:50:34.000
off. Everything that I can, I try to write it off. So that should help all of you out.

943
00:50:35.680 --> 00:50:42.160
The other thing is if you want to be able to make money off of your IP, meaning you want to license

944
00:50:42.160 --> 00:50:50.080
it to other people, then you may want to keep it in your name and then license it to the company,

945
00:50:50.800 --> 00:50:53.920
in which case the company's paying you for use of your own name.

946
00:50:55.360 --> 00:51:00.160
Okay, so you have to balance all these things. What are you going to do with that name?

947
00:51:00.720 --> 00:51:04.560
If that name is something that you're going to have multiple entities use,

948
00:51:04.560 --> 00:51:08.240
you might want to have it in your name and then get a licensing fee from all the different

949
00:51:08.240 --> 00:51:14.720
entities. Or you might want to create an LLC and then have the LLC license it to different entities.

950
00:51:15.280 --> 00:51:20.000
And then you just draw money out of the LLC as you see fit. There's different ways to do this.

951
00:51:20.160 --> 00:51:25.920
The whole point is being Circle C, the last year that you did the modification at least,

952
00:51:27.600 --> 00:51:35.520
and then who actually owns the IP. Okay, you got that? Is this helping you guys?

953
00:51:36.800 --> 00:51:42.640
Yeah? Okay, good. All right. Is any of this really, really confusing what I've gone over today?

954
00:51:44.400 --> 00:51:48.640
All right, I see. So Robert, do you want to ask me a question? Is there anything in particular

955
00:51:48.640 --> 00:51:55.360
that jumped out? Hey, Peter, how you doing? I'm doing great. Good to see you, brother.

956
00:51:55.360 --> 00:52:02.000
Good to see you, sir. For me, I'm just so visual and this stuff is so not visual.

957
00:52:02.880 --> 00:52:08.640
And so for me, I'm just trying to hold on to the seat here and follow along in a visual way,

958
00:52:08.640 --> 00:52:13.760
because if I don't see it in my creative imagination, then it's kind of like Japanese

959
00:52:13.760 --> 00:52:20.160
or something. But another thing that I'm somewhat paranoid of is doing the wrong thing

960
00:52:20.160 --> 00:52:24.800
and being liable for something that I just thought I did right and actually did wrong.

961
00:52:25.440 --> 00:52:31.040
Absolutely. I take notes and everything else. And even this being the second time around,

962
00:52:31.040 --> 00:52:35.440
it's just one of those deals where it's like, I mean, I think overall, I got the gist of it,

963
00:52:35.440 --> 00:52:40.640
you know, but someone like you, I would prefer to do and check. And like you said,

964
00:52:40.640 --> 00:52:46.720
an IP audit, things like that, which should be something I would have insurance on to where I

965
00:52:46.720 --> 00:52:52.000
know I did the right thing. Now, that it makes a lot of sense. And that's why I advise all of

966
00:52:52.000 --> 00:52:57.040
you guys to be here tomorrow, because we're going to take some time to talk about that exactly.

967
00:52:58.080 --> 00:53:04.880
It really is. It can be a minefield. The IP world can be a minefield. There are nuances to it

968
00:53:05.680 --> 00:53:11.280
that are very tricky. And it's really important to make sure you've got the right guide in that.

969
00:53:11.280 --> 00:53:16.400
And the other thing is, as you're implementing things, as you're starting to do things,

970
00:53:16.400 --> 00:53:21.360
you want to kind of double check like, all right, I selected this international class. Is that right?

971
00:53:21.360 --> 00:53:27.360
Or I'm listing all these goods here. And I found my trademark application. I just got an office

972
00:53:27.360 --> 00:53:34.080
action. What now? Like, what do I do now? Like, I just got a rejection. Yeah, exactly. It's like,

973
00:53:34.080 --> 00:53:37.840
Peter, what do I do now? Like, you know, I just got rejected. What do I do? It's like,

974
00:53:37.840 --> 00:53:44.560
it's nice to be in an environment where you can continue to get guidance. And so we'll talk about

975
00:53:44.560 --> 00:53:48.640
that tomorrow. But I totally appreciate what you just said. And that's one of the reasons why I'm

976
00:53:48.640 --> 00:53:51.520
going to show this one more time for you guys. I appreciate you.

977
00:53:52.080 --> 00:53:58.560
Oh, thank you, sir. I appreciate that, Robert. This sheet here, I spent a lot of time on this

978
00:53:58.560 --> 00:54:04.320
sheet, guys, to make it as user friendly as possible. I would be referring to this as much

979
00:54:04.320 --> 00:54:09.680
as you can. You know, I mean, you should be able to go and say, all right, look, there are,

980
00:54:10.400 --> 00:54:17.360
I'm in a situation where I've got a painting, there's a painting, copyright, got it. You know,

981
00:54:17.360 --> 00:54:24.960
I've got a situation where there is a some kind of image that's created. And the image,

982
00:54:24.960 --> 00:54:30.080
it's some kind of illustration, right? That's protectable under copyrights. But then I want

983
00:54:30.080 --> 00:54:36.240
to use that image in a logo. Boom, it's protectable under trademarks, right? So use this

984
00:54:36.240 --> 00:54:43.440
as much as you can. Like it is so valuable. There's a reason why I also color coded it

985
00:54:44.000 --> 00:54:47.680
so that you'll easily be able to figure out where things belong. Okay.

986
00:54:48.400 --> 00:54:53.440
Separate from that, let me take one minute now to talk about NFTs.

987
00:54:54.560 --> 00:54:59.840
All right. This is a hot area. All right. Now, tomorrow, we're going to be talking about

988
00:55:00.000 --> 00:55:04.920
about ChatGPT, and I know there's going to be a lot of people

989
00:55:04.920 --> 00:55:06.600
who are going to be really excited about tomorrow,

990
00:55:06.600 --> 00:55:10.240
because I'm going to break down what's actually created

991
00:55:10.240 --> 00:55:16.280
by ChatGPT, and these AI content producing bots,

992
00:55:16.280 --> 00:55:17.840
and is it a derivative work?

993
00:55:17.840 --> 00:55:19.520
Who actually owns it?

994
00:55:19.520 --> 00:55:21.080
What can you do with it?

995
00:55:21.080 --> 00:55:22.380
What can't you do with it?

996
00:55:22.380 --> 00:55:23.680
What should you upload in it?

997
00:55:23.680 --> 00:55:25.400
What should you not upload in it?

998
00:55:25.400 --> 00:55:27.320
Where's the content coming from?

999
00:55:27.320 --> 00:55:30.520
How do you make sure that your material isn't grabbed by them?

1000
00:55:30.520 --> 00:55:33.200
Like, I'm going to go over a number of those things

1001
00:55:33.200 --> 00:55:35.440
at a very top level.

1002
00:55:35.440 --> 00:55:40.120
And as a heads up, because all of you are here tonight,

1003
00:55:40.120 --> 00:55:42.320
I'll give you a heads up on this.

1004
00:55:42.320 --> 00:55:45.640
Next month, at the end of the month,

1005
00:55:45.640 --> 00:55:47.720
Ray is like, look, she's cracking a switch.

1006
00:55:47.720 --> 00:55:49.960
Look at her already.

1007
00:55:49.960 --> 00:55:52.360
At the end of next month, I'm going

1008
00:55:52.360 --> 00:55:59.560
to be doing a workshop on all AI content producing bots,

1009
00:55:59.560 --> 00:56:04.320
meaning image creators and content creators.

1010
00:56:04.320 --> 00:56:07.560
It's going to be a three-hour workshop.

1011
00:56:07.560 --> 00:56:09.880
The first hour is going to be free.

1012
00:56:09.880 --> 00:56:11.720
And then for those who want to, it's

1013
00:56:11.720 --> 00:56:15.840
basically the whole thing is $95 for the three hours of training

1014
00:56:15.840 --> 00:56:18.400
where I'm giving the first hour free.

1015
00:56:18.400 --> 00:56:21.720
If you have any ability to be in it,

1016
00:56:21.720 --> 00:56:25.960
you need to be in it because you type it anywhere on Google,

1017
00:56:25.960 --> 00:56:27.800
you'll see it everywhere.

1018
00:56:27.800 --> 00:56:31.720
People are using ChatGPT and all these other AI content

1019
00:56:31.720 --> 00:56:34.240
producing bots everywhere.

1020
00:56:34.240 --> 00:56:35.840
They're using it for your ads.

1021
00:56:35.840 --> 00:56:37.360
They're using it for your content.

1022
00:56:37.360 --> 00:56:41.800
Kids are using it to write their essays to the point

1023
00:56:41.800 --> 00:56:44.440
where universities are actually using technology

1024
00:56:44.440 --> 00:56:47.160
to determine whether or not somebody actually

1025
00:56:47.160 --> 00:56:50.240
wrote the thing or was it a high percentage chance

1026
00:56:50.240 --> 00:56:53.920
that it was created by a bot.

1027
00:56:53.920 --> 00:56:58.520
It has become one of the most prevalent, well-known topics

1028
00:56:58.520 --> 00:57:00.160
in today's world.

1029
00:57:00.160 --> 00:57:01.720
So you need to know about this stuff

1030
00:57:01.720 --> 00:57:04.560
because if you're hiring certain ad agencies,

1031
00:57:04.560 --> 00:57:07.160
they may be using it and you don't even know.

1032
00:57:07.160 --> 00:57:09.560
Well, what if they're using it and they're grabbing something

1033
00:57:09.560 --> 00:57:11.200
that's considered derivative work?

1034
00:57:11.200 --> 00:57:14.600
Oops, you might be sued for copyright infringement.

1035
00:57:14.600 --> 00:57:16.520
So you've got to understand how all this works.

1036
00:57:16.520 --> 00:57:18.120
So make sure you hit tomorrow.

1037
00:57:18.160 --> 00:57:21.080
We're going to hit that right off the bat, OK?

1038
00:57:21.080 --> 00:57:22.960
All right.

1039
00:57:22.960 --> 00:57:27.360
I think that's everything I wanted to cover today.

1040
00:57:27.360 --> 00:57:29.280
I don't want to confuse anybody.

1041
00:57:29.280 --> 00:57:32.360
Maybe I'll just kind of close on.

1042
00:57:32.360 --> 00:57:34.240
Larissa, go ahead.

1043
00:57:34.240 --> 00:57:37.040
Sean, you're in VIP, right?

1044
00:57:37.040 --> 00:57:40.240
Yeah, we'll cover your question in VIP, OK?

1045
00:57:40.240 --> 00:57:42.040
We'll cover it there.

1046
00:57:42.040 --> 00:57:43.760
I talked to questioners here that I

1047
00:57:43.760 --> 00:57:48.400
thought were pretty simple for clarification points.

1048
00:57:48.400 --> 00:57:50.080
Do you want to hit on them in your chat?

1049
00:57:50.080 --> 00:57:50.840
Can you see them?

1050
00:57:50.840 --> 00:57:52.040
In the chat.

1051
00:57:52.040 --> 00:57:54.080
Chat, chat, chat, chat, chat.

1052
00:57:54.080 --> 00:57:55.360
Dooby, dooby, dooby, dooby.

1053
00:57:59.120 --> 00:58:00.960
Did you just forward it to me or?

1054
00:58:00.960 --> 00:58:02.160
I can drop it again.

1055
00:58:02.160 --> 00:58:03.800
Yeah, drop it for me.

1056
00:58:03.800 --> 00:58:05.960
Drop it like it's hot.

1057
00:58:05.960 --> 00:58:07.040
There's two right there.

1058
00:58:07.040 --> 00:58:09.720
One from Josiah, one from Eileen.

1059
00:58:09.720 --> 00:58:10.560
All right, let's see.

1060
00:58:10.560 --> 00:58:11.120
Oh, thank you.

1061
00:58:11.120 --> 00:58:11.640
All right.

1062
00:58:14.080 --> 00:58:17.400
Oh, that is a great question, Josiah.

1063
00:58:17.400 --> 00:58:19.640
That is a great question.

1064
00:58:19.640 --> 00:58:21.000
All right, Josiah.

1065
00:58:21.000 --> 00:58:24.000
Josiah asks a really good question, man.

1066
00:58:24.000 --> 00:58:25.680
That's OK.

1067
00:58:25.680 --> 00:58:27.920
Do you need to refile it?

1068
00:58:27.920 --> 00:58:30.200
So if there's a modification, do you

1069
00:58:30.200 --> 00:58:33.640
have to refile it, resubmit it?

1070
00:58:33.640 --> 00:58:36.400
Or are you good with the original filing?

1071
00:58:36.400 --> 00:58:40.240
That is like the golden question.

1072
00:58:40.240 --> 00:58:41.040
OK.

1073
00:58:41.040 --> 00:58:42.760
This is where a good lawyer is important.

1074
00:58:42.760 --> 00:58:46.160
Honestly, just to be clear, this

1075
00:58:46.160 --> 00:58:48.800
is where a good lawyer is important.

1076
00:58:48.800 --> 00:58:52.680
The reason why is it depends on how much of a modification

1077
00:58:52.680 --> 00:58:53.720
it is, right?

1078
00:58:53.720 --> 00:58:57.560
If you're modifying such small percentages,

1079
00:58:57.560 --> 00:59:01.760
then it could be argued that it's still a derivative work

1080
00:59:01.760 --> 00:59:04.000
because you're not really adding a lot of content.

1081
00:59:04.000 --> 00:59:06.480
You're just kind of like rewording this.

1082
00:59:06.480 --> 00:59:09.520
Instead of saying, and the man walked up the hill,

1083
00:59:09.520 --> 00:59:12.840
you say, and the man strolled up the hill, right?

1084
00:59:12.840 --> 00:59:16.080
It's like, I'm not spending another $65

1085
00:59:16.080 --> 00:59:18.840
because I made that modification, right?

1086
00:59:18.840 --> 00:59:24.320
But if instead you change it to, and the man,

1087
00:59:24.320 --> 00:59:27.600
as he was walking up the hill, found a portal,

1088
00:59:27.600 --> 00:59:32.120
stepped through the portal, and ended up being in 1887,

1089
00:59:32.120 --> 00:59:35.200
well, that's different.

1090
00:59:35.200 --> 00:59:37.760
So for that reason, the storyline's now changed.

1091
00:59:37.800 --> 00:59:40.040
And so I might actually file a new copyright

1092
00:59:40.040 --> 00:59:43.280
because there's a big enough change.

1093
00:59:43.280 --> 00:59:47.880
So it really becomes a test of, should I make modifications?

1094
00:59:47.880 --> 00:59:50.000
Should I not?

1095
00:59:50.000 --> 00:59:55.000
I tend to tell people that the modification, to me,

1096
00:59:55.000 --> 00:59:57.840
needs to add something, right?

1097
00:59:57.840 --> 01:00:00.400
I need to see something new.

1098
01:00:00.000 --> 01:00:04.400
If it's just minor, minor, minor changes,

1099
01:00:04.400 --> 01:00:06.960
I tend to feel like that's kind of going to be all right.

1100
01:00:06.960 --> 01:00:08.720
None of this is legal advice, by the way.

1101
01:00:08.720 --> 01:00:10.120
I should have started with that.

1102
01:00:10.120 --> 01:00:13.200
None of this is legal advice.

1103
01:00:13.200 --> 01:00:14.840
I'm just telling you what I do, OK?

1104
01:00:14.840 --> 01:00:16.560
You do what you like.

1105
01:00:16.560 --> 01:00:17.840
You do what you like.

1106
01:00:17.840 --> 01:00:22.720
OK, so I tend to look at it and say,

1107
01:00:22.720 --> 01:00:24.080
was something truly added?

1108
01:00:24.080 --> 01:00:26.160
Or is it just kind of an elaboration of something

1109
01:00:26.160 --> 01:00:27.080
that's already there?

1110
01:00:27.080 --> 01:00:29.500
If it's an elaboration on something that's already there,

1111
01:00:29.500 --> 01:00:31.940
I don't tend to file a new copyright

1112
01:00:31.940 --> 01:00:36.260
unless I really want that elaboration to be covered.

1113
01:00:36.260 --> 01:00:38.180
Because I tend to feel like, well, it kind of falls

1114
01:00:38.180 --> 01:00:39.820
into the category of a derivative.

1115
01:00:39.820 --> 01:00:41.940
But that's really the territory of a lawyer.

1116
01:00:41.940 --> 01:00:43.300
The lawyer should look at it.

1117
01:00:43.300 --> 01:00:44.540
You should be able to call.

1118
01:00:44.540 --> 01:00:46.500
At least you should be able to call and say,

1119
01:00:46.500 --> 01:00:50.260
ring-a-ding-ding, hey, yeah, I know the clock's running.

1120
01:00:50.260 --> 01:00:52.140
Quick question.

1121
01:00:52.140 --> 01:00:53.540
Here's a document.

1122
01:00:53.540 --> 01:00:54.900
You take a look at the document.

1123
01:00:54.900 --> 01:00:55.860
You see paragraph number two?

1124
01:00:55.860 --> 01:00:56.620
Hurry up, hurry up.

1125
01:00:56.620 --> 01:00:57.260
You see it there?

1126
01:00:57.260 --> 01:00:59.620
Yeah, on paragraph number two, you see that?

1127
01:00:59.620 --> 01:01:00.740
I added this paragraph.

1128
01:01:00.740 --> 01:01:01.860
I added this after that.

1129
01:01:01.860 --> 01:01:02.860
Do you think that's?

1130
01:01:02.860 --> 01:01:04.400
No, no, no, I don't want to talk about your kids.

1131
01:01:04.400 --> 01:01:05.220
You're billing me.

1132
01:01:05.220 --> 01:01:05.980
Yeah, OK.

1133
01:01:05.980 --> 01:01:09.540
So now tell me real quick, is that considered new matter?

1134
01:01:09.540 --> 01:01:10.140
It is?

1135
01:01:10.140 --> 01:01:10.580
All right, cool.

1136
01:01:10.580 --> 01:01:11.260
I'll find a new cover.

1137
01:01:11.260 --> 01:01:12.220
I'll talk to you later.

1138
01:01:12.220 --> 01:01:12.720
Click.

1139
01:01:12.720 --> 01:01:15.100
20 seconds, yes.

1140
01:01:15.100 --> 01:01:16.260
I'm kidding.

1141
01:01:16.260 --> 01:01:17.820
Obviously, I'm kidding.

1142
01:01:17.820 --> 01:01:20.260
But you should kind of be more direct.

1143
01:01:20.260 --> 01:01:21.180
You're not kidding.

1144
01:01:21.180 --> 01:01:23.580
Alicia's like, I'm not kidding.

1145
01:01:23.580 --> 01:01:28.100
But you want to kind of streamline your questions.

1146
01:01:28.100 --> 01:01:31.660
And so I would kind of take, towards Josiah's point,

1147
01:01:31.660 --> 01:01:35.340
I would take the highlight of what's being modified.

1148
01:01:35.340 --> 01:01:37.700
What I would do personally is I would

1149
01:01:37.700 --> 01:01:40.740
send the document with the highlights of what

1150
01:01:40.740 --> 01:01:41.980
the differences are.

1151
01:01:41.980 --> 01:01:43.500
I would send that to the attorney

1152
01:01:43.500 --> 01:01:46.740
and say, look, these are the changes that were done.

1153
01:01:46.740 --> 01:01:48.780
Do you think this is enough of a modification

1154
01:01:48.780 --> 01:01:50.580
to file a brand new copyright?

1155
01:01:50.580 --> 01:01:54.220
And they should be able to tell you pretty fast.

1156
01:01:54.220 --> 01:01:56.020
All right, but that is a great question.

1157
01:01:56.020 --> 01:01:57.420
All right, next question.

1158
01:01:57.420 --> 01:02:00.380
Is the fee charged per page of the website content

1159
01:02:00.380 --> 01:02:01.500
or the whole site?

1160
01:02:01.500 --> 01:02:02.740
That's another good question.

1161
01:02:02.740 --> 01:02:05.380
All right, so Eileen, the situation

1162
01:02:05.380 --> 01:02:09.580
is that if you file the application as one,

1163
01:02:09.580 --> 01:02:11.220
you could have it as 10 pages.

1164
01:02:11.220 --> 01:02:13.500
You could have it as 200 pages.

1165
01:02:13.500 --> 01:02:14.620
It's one filing.

1166
01:02:14.620 --> 01:02:16.220
You get one fee.

1167
01:02:16.220 --> 01:02:18.220
All right, they don't charge you more money

1168
01:02:18.220 --> 01:02:19.740
for every extra page.

1169
01:02:19.740 --> 01:02:24.100
You could file a 500-page app, or you could file a 10-page app.

1170
01:02:24.100 --> 01:02:25.220
It's still one app.

1171
01:02:25.220 --> 01:02:26.580
It's still one app, OK?

1172
01:02:26.580 --> 01:02:28.500
Now, what you do want to think about,

1173
01:02:28.500 --> 01:02:34.660
though, is if your website has, let's say,

1174
01:02:34.660 --> 01:02:40.700
when you click on this one dropdown on the web page,

1175
01:02:40.700 --> 01:02:42.180
it goes to this one section.

1176
01:02:42.180 --> 01:02:45.060
And that one section is really, really, really, really

1177
01:02:45.060 --> 01:02:47.220
important.

1178
01:02:47.260 --> 01:02:49.020
I might file a separate copyright

1179
01:02:49.020 --> 01:02:51.060
just for that one section.

1180
01:02:51.060 --> 01:02:55.780
If I want to make sure that if anybody grabs anything

1181
01:02:55.780 --> 01:02:58.140
from that section, I want to stop them.

1182
01:02:58.140 --> 01:03:01.740
As opposed to taking 400 pages of text

1183
01:03:01.740 --> 01:03:04.260
for all of my website, which I can do.

1184
01:03:04.260 --> 01:03:05.900
I can file for all of that.

1185
01:03:05.900 --> 01:03:08.900
But if somebody copies one page, the chances

1186
01:03:08.900 --> 01:03:11.540
of it being copyright infringement is pretty low.

1187
01:03:11.540 --> 01:03:16.100
Because the question is, is it the essence of the copyright?

1188
01:03:16.100 --> 01:03:18.460
It's a 400-page copyright.

1189
01:03:18.460 --> 01:03:20.980
You copied one page.

1190
01:03:20.980 --> 01:03:24.140
Is that the essence of the copyright?

1191
01:03:24.140 --> 01:03:26.700
It becomes a legal battle to argue whether or not

1192
01:03:26.700 --> 01:03:28.220
that is the essence of the copyright

1193
01:03:28.220 --> 01:03:31.580
and therefore protected under a 400-page filing.

1194
01:03:31.580 --> 01:03:33.820
But if you know that these five pages are

1195
01:03:33.820 --> 01:03:37.340
the most important part of my website,

1196
01:03:37.340 --> 01:03:41.100
I personally would file for those five pages alone

1197
01:03:41.100 --> 01:03:43.900
and then file for the site separate.

1198
01:03:43.900 --> 01:03:45.140
That's how I would do it.

1199
01:03:45.140 --> 01:03:48.140
And that's actually what I did for that gentleman.

1200
01:03:48.140 --> 01:03:51.300
I filed for certain things alone.

1201
01:03:51.300 --> 01:03:54.540
And then I filed separately for the entire thing.

1202
01:03:54.540 --> 01:03:56.900
And it worked like a charm.

1203
01:03:56.900 --> 01:03:58.340
One other thing.

1204
01:03:58.340 --> 01:04:01.740
I got to stop this one other thing thing.

1205
01:04:01.740 --> 01:04:04.300
It's like I'm a preacher, right?

1206
01:04:04.300 --> 01:04:05.660
I just got one more thing to say.

1207
01:04:05.660 --> 01:04:08.180
Hey, this is the last thing I'm going to talk about, OK?

1208
01:04:08.180 --> 01:04:10.020
Hey, this is the last thing.

1209
01:04:10.020 --> 01:04:10.820
And what happens?

1210
01:04:10.820 --> 01:04:11.980
Two more times.

1211
01:04:11.980 --> 01:04:14.140
Yeah, I can't do that.

1212
01:04:14.180 --> 01:04:16.100
Ray, I know that's on the blooper reel.

1213
01:04:16.100 --> 01:04:17.300
You're losing it over there.

1214
01:04:17.300 --> 01:04:19.220
You're like falling off of your chair.

1215
01:04:19.220 --> 01:04:23.460
All right, so the images on your website

1216
01:04:23.460 --> 01:04:25.660
are protectable under copyright as well.

1217
01:04:28.980 --> 01:04:30.420
Think about that, guys.

1218
01:04:30.420 --> 01:04:32.500
Really important to understand.

1219
01:04:32.500 --> 01:04:34.580
If you file one copyright application

1220
01:04:34.580 --> 01:04:39.580
for your entire work and in it are images,

1221
01:04:39.580 --> 01:04:43.340
the question is, is that one image on page 472

1222
01:04:43.340 --> 01:04:45.060
considered the essence of your copyright?

1223
01:04:45.060 --> 01:04:46.300
Probably not.

1224
01:04:46.300 --> 01:04:51.780
I would file for that one really important image separately.

1225
01:04:51.780 --> 01:04:55.140
It's $65.

1226
01:04:55.140 --> 01:04:57.380
If that image is so important to you,

1227
01:04:57.380 --> 01:04:58.900
I would file for it separately.

1228
01:04:58.900 --> 01:05:01.180
In the case of this.

1229
01:05:00.000 --> 01:05:03.080
gentleman who created dentist websites,

1230
01:05:03.080 --> 01:05:06.340
one of the images on the website,

1231
01:05:06.340 --> 01:05:09.440
don't ask me why he did this, I don't understand it.

1232
01:05:09.440 --> 01:05:12.600
I would never do this personally,

1233
01:05:12.600 --> 01:05:17.440
but it was actually a picture of his wife's teeth, okay?

1234
01:05:17.440 --> 01:05:21.760
So when somebody stole the content of his website,

1235
01:05:21.760 --> 01:05:25.280
he was upset that somebody stole a picture

1236
01:05:25.280 --> 01:05:26.320
of his wife's teeth,

1237
01:05:27.160 --> 01:05:30.680
and they had his wife's teeth all over the internet.

1238
01:05:30.680 --> 01:05:32.900
Rhea can not hold it together.

1239
01:05:35.860 --> 01:05:38.380
It gets better, but I'm gonna stop here.

1240
01:05:38.380 --> 01:05:41.880
But the whole point is two things.

1241
01:05:42.900 --> 01:05:46.160
If you need money so badly that you put in pictures

1242
01:05:46.160 --> 01:05:49.240
of your spouse's teeth, there's a problem.

1243
01:05:49.240 --> 01:05:50.280
That's the first part.

1244
01:05:50.280 --> 01:05:55.040
Part two, if you wanna protect those images,

1245
01:05:55.040 --> 01:05:56.920
you can protect them under copyright law.

1246
01:05:56.920 --> 01:05:59.880
So what we did was we actually filed, this is so silly,

1247
01:05:59.880 --> 01:06:02.580
we filed a copyright application for his wife's teeth.

1248
01:06:04.000 --> 01:06:05.680
Then anybody who actually had a picture

1249
01:06:05.680 --> 01:06:08.360
of his wife's teeth, we sent them the notice,

1250
01:06:08.360 --> 01:06:12.180
and said, hey, you can't have my boy's wife's teeth

1251
01:06:12.180 --> 01:06:17.040
on your site, that's not allowable, that's improper.

1252
01:06:19.080 --> 01:06:19.920
I'm gonna stop there.

1253
01:06:19.920 --> 01:06:22.160
Anyways, we're just going downhill at this point.

1254
01:06:22.160 --> 01:06:23.000
So, all right.

1255
01:06:23.040 --> 01:06:25.840
VIP is going to be such an adventure today, folks.

1256
01:06:25.840 --> 01:06:28.280
Yeah, we're just gonna go crazy in VIP.

1257
01:06:28.280 --> 01:06:33.280
So, yeah, it's gonna be unhinged today.

1258
01:06:33.440 --> 01:06:35.760
So I'll tell you the rest of the story there.

1259
01:06:35.760 --> 01:06:40.760
All right, so homework, go to the copyright site,

1260
01:06:41.040 --> 01:06:43.560
please, check it out, look at it.

1261
01:06:43.560 --> 01:06:44.400
Why?

1262
01:06:44.400 --> 01:06:46.040
Because tomorrow when I come back,

1263
01:06:46.040 --> 01:06:47.600
if you guys have like a question or two,

1264
01:06:47.600 --> 01:06:48.680
you can type it in the chat,

1265
01:06:48.680 --> 01:06:52.200
and hopefully I can answer it for you, all right?

1266
01:06:52.240 --> 01:06:56.200
Separate from that, go live and say one thing

1267
01:06:56.200 --> 01:06:59.960
in the copyright area that appealed to you,

1268
01:06:59.960 --> 01:07:02.440
something that jumped out, something that you didn't know,

1269
01:07:02.440 --> 01:07:04.640
or something, if you're thinking to yourself,

1270
01:07:04.640 --> 01:07:08.440
man, I can apply this this way, please go live,

1271
01:07:08.440 --> 01:07:11.400
let people know, because I can't tell you

1272
01:07:11.400 --> 01:07:13.480
how many comments I'm getting from other people

1273
01:07:13.480 --> 01:07:15.760
who are saying that somebody went live,

1274
01:07:15.760 --> 01:07:18.560
and they're talking about their scenario,

1275
01:07:18.560 --> 01:07:20.680
and they're saying that was really helpful.

1276
01:07:20.680 --> 01:07:22.360
So you're helping each other.

1277
01:07:22.360 --> 01:07:24.040
One of the reasons why I created this

1278
01:07:24.040 --> 01:07:27.040
is not just for me to be in this direction,

1279
01:07:27.040 --> 01:07:29.520
it's for you guys to be helping each other.

1280
01:07:29.520 --> 01:07:33.800
You guys are remarkably talented, incredibly gifted,

1281
01:07:33.800 --> 01:07:35.360
and you have remarkable ideas.

1282
01:07:35.360 --> 01:07:38.680
I'm like in awe of many of you, okay?

1283
01:07:38.680 --> 01:07:42.440
Some of you have business ideas that just blow my mind.

1284
01:07:42.440 --> 01:07:47.160
And I know as somebody who's been for 25 years hired

1285
01:07:47.160 --> 01:07:51.320
as somebody to just come in and assess corporations,

1286
01:07:51.320 --> 01:07:53.120
I've been hired by MIT,

1287
01:07:53.120 --> 01:07:54.960
by all these different organizations

1288
01:07:54.960 --> 01:07:57.160
to do things like this for them.

1289
01:07:57.160 --> 01:07:58.640
And I can tell you that,

1290
01:08:00.520 --> 01:08:02.560
as I look at what some of you guys are doing,

1291
01:08:02.560 --> 01:08:04.280
I know you're gonna do really well.

1292
01:08:04.280 --> 01:08:06.000
I just wanna make sure you're positioned well,

1293
01:08:06.000 --> 01:08:08.480
so you don't kind of hit a hurdle

1294
01:08:08.480 --> 01:08:11.720
or hit a pothole in the process of taking off.

1295
01:08:11.720 --> 01:08:13.160
And that's what we're trying to do here.

1296
01:08:13.600 --> 01:08:16.040
All right, with that, I'm gonna end 8.25.

1297
01:08:20.720 --> 01:08:22.680
8.25, we'll start VIP.

1298
01:08:22.680 --> 01:08:23.720
I'll give 10 minutes.

1299
01:08:23.720 --> 01:08:25.840
So Larissa, I'll let you finish doing

1300
01:08:25.840 --> 01:08:27.640
the incredible stuff you do.

1301
01:08:27.640 --> 01:08:28.479
Woo-hoo!

1302
01:08:28.479 --> 01:08:32.359
And then I will see you guys over in VIP.