WEBVTT

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Tell us, what has had the biggest impact on you so far?

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I was just, yeah, reviewing yesterday and I was learning about this copyright law.

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It's only $65 and you don't even have to use it to have protection.

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It's so awesome, yeah, so it's something that I...

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It is awesome, hallelujah for common law and common practice, start throwing those

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TMs and copyrights on stuff that you know is valuable and you want to get in process.

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So thank you for sharing, good stuff.

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Got another hand up for Jenny, so let me switch out the spotlights, give me a second.

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Go ahead, Jenny, unmute yourself and share your biggest...

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Yeah, it's more a general thing where I'm just impacted by

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there's things that you can do that really protect you that don't take much to do,

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like the trademark or the copyright.

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And it's something that is fairly easy actually for us to do, to a point anyway,

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to get more protection for our business.

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And for me, I was just going along, you know, just going along thinking that I was okay.

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But after being here, I know that I need to look in a little bit more into this.

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So this has just been a marvelous revelation, if you like.

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I'm so grateful that I'm here.

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We are so grateful that you are here too, because you are valuable.

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And everything you do in your world for your people,

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whether it's your clients, your students, whoever, past, present or future,

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they are excited about you and what you have and have to offer.

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It is valuable. And so it needs to be protected.

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So we're so glad you joined us. Thanks for sharing.

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One more share. One more share.

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One more brave person who's going to step out and give us one more nugget.

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One more business-changing, mind-opening.

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I'm looking for hands. Put up that virtual hand.

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We would love to hear from you.

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Our hands are up. You're not seeing them.

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I'm not seeing them. Let me go to gallery view.

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There's three hands up.

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Oh, there they are. There they are.

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Who's that? Anna-Marie, she was on stage.

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What? You're like, what's Larissa doing?

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I am in a different place.

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Now we're all waving to you as well.

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You should go straight to the front. Okay, go for it.

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I was just kind of going to reiterate some of the things everybody else said,

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where we are brilliant at what we do.

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Most of us are. A lot of us here are already in business.

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And so we know how to set up a business, work the business, provide value.

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What we didn't know was how to protect the business that we have been setting up.

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So I just think this is absolutely brilliant for those of us who are in business,

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but even more brilliant for anybody who's even just thinking.

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They have one iota of a thought.

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I think I want to start my own business.

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This is a brilliant cost. And I was figuring it out.

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It's $600 an hour for Peter.

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We're getting at least 10 hours if you're in VIP.

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We're actually getting more because he's so generous with his time.

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But that $6,000, we're getting this at 95% off

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if we were to hire him to get all of this information.

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According to me, I'm sure everybody else would agree,

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he's not holding anything back.

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It's not like, oh, I'm only going to tell him this

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and then I'm going to make him do this to get the rest of it.

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He's just giving it all to us.

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And for some of us, it's very overwhelming.

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Some of us, it's our second time.

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So it makes a lot more sense.

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I would say for people who are hearing it for the first time,

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they'll watch the replays, right?

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Because give it a week or so,

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go through and watch the replays again and things start to click.

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And like, oh, I get it.

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Yeah, that makes more sense.

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But the VIP really was where it's at.

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I mean, we really nailed down and dug deep on individual questions

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and then going through the applications and getting the extra resources.

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It's really been worth every penny, every stinking penny.

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Thank you.

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That's my story and I'm sticking to it.

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That's so awesome.

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I love that.

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Just love you, Anna Marie.

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That's so good.

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You guys, I want to celebrate all of you guys

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because I know where you started.

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Because I've talked to a number of you before we started

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and I watched some of your videos

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and then I'm seeing your reviews, like your homework assignments.

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You're going live and you're telling people,

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oh, I'm...

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I know this now. And I know how to do this in my company. And I

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did a trademark search. And what? Oh, my gosh, I'm

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committing trademark infringement. What do I do now?

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Like, it's just been, I'm watching all of you. And I'm

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just I'm in awe of you, because you're soaking up the material

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so fast, you know, and so I just want to applaud all of you. Like

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I am really just want to celebrate all of you, you guys

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are doing a great job. You know, there's, you've you've obtained

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a lot of material, but at the same time, you're making it your

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own. And so one of the reasons why I'm giving you the videos

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for 30 days, if you're in a normal challenge, and 90 days,

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if you're VIP is because now as you're applying it, I think most

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of you see that as you start applying these things, you have

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other questions. Like you, you know, you start, all of a

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sudden, you realize, oh, there's an issue here. Now what, like,

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or Okay, now that I see, I see how to use the copyright notice.

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And so now that I'm using the copyright notice, I've got 10

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images that I want to file on, how do I file for them all

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together? Like, what are the different things that I can do

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now that I'm starting to learn how to use these tools. And

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that's what makes an outstanding entrepreneur, honestly, an

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outstanding business owner is people that become knowledgeable

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of certain things, they can identify the issues, and then

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they know the right people to get the assistance from. Okay,

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but before most people didn't even know there was an issue.

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Now, at least, you know, there's an issue. So for those that are

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kind of like in this mode of, oh, my gosh, there's so many

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things, I'm not sure what to do, I want to encourage you. Because

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now you know, that there's things to do before you didn't

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even know. So before your notification could have been a

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cease and desist letter or a lawsuit. Now your notification

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is, oh, I did a training, I understand these concepts. Now,

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now I can apply them and do an outstanding job with myself, my

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company and build a really strong foundation. So we're

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going to cover a few things today. One major thing, I got a

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phone call from a good friend, who actually is here right now

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who's laughing hysterically, because she knows I'm talking

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about her. And so she had a question. And I thought, that's

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a brilliant question. Why don't I answer it for everybody? So I

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proceeded to answer it for her, but then told her, I'm going to

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tell everybody. And so I'm going to jump into that in a second.

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But we're going to give away a one more prize today. And then

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tomorrow we'll give away something else. So how many here

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know what an electronic business card is? There are a few people

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Okay, so this is an electronic business card. Okay. So you can

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put your own logo on it. The way it works is you just tap it on a

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cell phone and all your contact information shows up. Like all

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of it. Okay, so towards the end of today, I'm going to give one

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of these away. Now, there's an advanced version out there.

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Alright, this is made out of gold. I'm not giving this one

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away, just so you know, but it does exist. If you want what I'll

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do is as opposed to purchasing the, you know, the, the

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electronic business card like this for you, which goes for

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about $100. I'll just give you the money for it. And you can

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apply it towards something like this, which actually is solid

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gold. Okay, this one goes for about I think it's just under

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$400. But talk about impact. Like I went to two different

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conferences with this, took it out, and just kind of tapped on

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people's cell phones, huge conversation piece. It allows

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you to, you know, spend more time with people because they

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now want to know what in the world is that? Like, how did you

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use that? And so it does help you to be able to spend some

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time with people. So I'm giving that away towards the end. So

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Ray, can we get the wheel thingy?

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It is ready.

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It's already ready?

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Of course, it's already ready.

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You're just give a hand to Ray like Ray, you're amazing. You're

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amazing. So, um, well, why don't we do it now, then?

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Sure. Ready?

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Alright, cool. So let's share your screen.

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Nobody make fun of how many tabs I have open. Okay.

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Oh my gosh, I know.

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That's amazing.

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Here we go.

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Sorry, I clicked it early before we did a whole drumroll to it.

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Oh my gosh. So who we get? Annemarie.

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Are you here?

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Annemarie Carson. Is she here?

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You got to be loud to win prizes.

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She has to be live. All right, spin it again.

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I'm here.

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She is here.

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There you go.

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Well, congratulations. We're going to end up sending you the

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the information for the electronic business card and you

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can select from a whole

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bunch of different categories of them. They have them out of

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bamboo, plastic, different types of material, or you can do

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silver or real gold, whatever you want to do. Okay, cool. So

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we'll send that to you later today. All right, great. All

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right, let's jump in. So I want to cover some content.

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Wait, wait, wait, you just said real gold. But like a minute ago

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you said not the real gold.

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Well, no, she can apply it towards a real gold if she

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wants. Yeah, yeah, she wants to do whatever she wants with that.

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Absolutely. Okay, so no, Richard, it was fixed. We never

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spun it, man. It was like we had it on her name the entire time.

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No, I'm just kidding. Alright, so here's the question of Emily,

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I'm gonna embarrass you. So here's the question of Emily.

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She says, What if? Alright, first of all, just by a show of

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hands, how many people actually did a trademark search for their

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own company or product or service? Just to see? Wow,

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that's a lot of you. That's really good. Well done. Well

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done. Now, how many of you when you did a search realize that

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there was an issue? Just kind of by a show of hands, or was kind

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of concerned about something? Alright, cool. Alright, so

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here's the thing. What if you actually did the search? And

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after you did the search? You said, Oh, man, there's a

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trademark here that's very close to mine. Like, what do I do?

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Okay, let me kind of break that down a little bit. Number one is

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you should involve your attorney, right? Don't, don't,

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don't go reaching out to another party yet. It's kind of

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dangerous to do that. If you just reach out to another party

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and say, Hey, I did a trademark search, I saw your name, my

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name's kind of similar to yours, can we talk, you immediately

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become a target. Okay, it's kind of like, it's kind of like,

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somebody has a house, and you've been living in the basement of

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the house. And then you one day you you go upstairs and you say,

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Hey, I've been kind of living in your house all this time, I just

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thought we should have a conversation. I mean, you're

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essentially at their mercy, they can kick you out, they can sue

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you, they can call the cops on you, they could take your

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present, they could do all sorts of stuff. So at that point, I

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would definitely get somebody who knows what they're doing

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involved. So they can do an assessment, and let you know,

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okay, there's kind of an issue here. These are things that you

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should do first, second and third, but a few things that I

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would personally do. Okay. And this is not legal advice. Okay.

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Not legal advice for the well hydrated IP protectors here idea

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protectors. Okay. This is what I would do. First of all, I would

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make sure that whether or not the goods or services are

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similar to mine. So if you're going after Apple, for sneakers,

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and you do a search for Apple, and you see Apple for computers,

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well, those aren't even vaguely related. Right? So I wouldn't be

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so concerned about that. But again, you should get an attorney

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involved. But one thing I would say is look at the goods and

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services to see whether or not they're kind of even close.

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Right? The second thing I would do is do an investigation on on

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whether or not that trademark is still alive. It might be

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dead. Remember how I showed you on the trademark search how to

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determine if the trademarks alive or dead. Look and see if

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that category is dead. If it's listed as dead. That doesn't

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mean it's over. It means you got to do a little more work. Your

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next step should be do a little investigation on the company. And

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to do that you can use what machine what's it called?

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Somebody type it in chat. Yeah, I see Rhea doing it on this sign

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language over here. The Wayback Machine. Come on. That's it. You

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go on the Wayback Machine, you use the free tool given to you

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00:13:50.000 --> 00:13:53.880
by MIT, Massachusetts Institute of Technology, one of my

235
00:13:53.880 --> 00:13:58.800
clients. So you use their tool. And you do an investigation and

236
00:13:58.800 --> 00:14:02.160
see where they using that name before? Is it brand new? Like

237
00:14:02.160 --> 00:14:05.040
what's the deal here? And as you start to investigate what the

238
00:14:05.040 --> 00:14:09.040
deal is, you realize whether or not it's a big deal, right? So

239
00:14:09.040 --> 00:14:13.140
now is if you have you done all that, you know, I would go and

240
00:14:13.140 --> 00:14:15.540
reach out to an attorney, honestly, because I don't want

241
00:14:15.540 --> 00:14:18.260
you guys getting in trouble here. And what you do at that

242
00:14:18.260 --> 00:14:22.700
point is you bring your investigation with you. Right,

243
00:14:22.700 --> 00:14:27.860
you say, Look, here's the trademark I found. It's dead. It

244
00:14:27.860 --> 00:14:31.220
has similar goods and services. And on top of that, I did an

245
00:14:31.220 --> 00:14:33.580
investigation on the Wayback Machine. And I noticed that they

246
00:14:33.580 --> 00:14:37.540
stopped using this trademark six years ago. And exactly Rhea,

247
00:14:37.560 --> 00:14:41.720
the lawyer is like, say what was like, how did you do that?

248
00:14:41.720 --> 00:14:46.000
Like, how did you? How exactly do you know all that? You

249
00:14:46.000 --> 00:14:52.300
literally probably cut your cost by 50%. Okay. I mean, that that

250
00:14:52.300 --> 00:14:55.400
is is weird. But I don't know if you have keeping pace or

251
00:14:55.400 --> 00:14:59.960
anywhere. Otherwise. Yeah, that's good. So just realize

252
00:15:00.000 --> 00:15:03.400
guys that this is homework you can do on your own.

253
00:15:03.400 --> 00:15:06.040
Get everything together, then bring that material

254
00:15:06.040 --> 00:15:07.140
over to your attorney.

255
00:15:07.140 --> 00:15:09.480
Now, does that help you guys?

256
00:15:09.480 --> 00:15:13.480
Okay, what you're not doing, please, please hear this.

257
00:15:13.480 --> 00:15:17.280
What you're not doing is you are not

258
00:15:18.280 --> 00:15:21.200
sending an email out to the party that owns the trademark

259
00:15:21.200 --> 00:15:24.280
and saying, I did a trademark search,

260
00:15:24.280 --> 00:15:26.920
I saw your company, can we talk?

261
00:15:26.920 --> 00:15:28.300
You're not doing that.

262
00:15:28.300 --> 00:15:30.900
You need to make sure you figure things out

263
00:15:30.900 --> 00:15:32.040
before you do that.

264
00:15:33.260 --> 00:15:35.900
Really important to understand that, okay?

265
00:15:35.900 --> 00:15:38.900
Now, we've been talking about copyrights.

266
00:15:38.900 --> 00:15:42.060
So we've covered trademarks, we've covered copyrights.

267
00:15:42.060 --> 00:15:45.940
Before I go into what is called chat GPT

268
00:15:45.940 --> 00:15:49.020
and AI content producing materials,

269
00:15:49.020 --> 00:15:50.760
like AI content producing,

270
00:15:53.380 --> 00:15:55.700
basically what you can call them is platforms.

271
00:15:55.700 --> 00:15:57.000
They're really software programs,

272
00:15:57.000 --> 00:15:58.280
but they're on a backend server.

273
00:15:58.280 --> 00:16:00.360
So it's really technically a platform,

274
00:16:00.360 --> 00:16:02.840
even though people are calling it all sorts of other things.

275
00:16:02.840 --> 00:16:05.620
They're really AI content producing platforms

276
00:16:05.620 --> 00:16:07.640
and AI image producing platforms.

277
00:16:07.640 --> 00:16:09.440
So we'll talk about a bunch of them.

278
00:16:09.440 --> 00:16:11.000
But what I wanna show you first,

279
00:16:11.000 --> 00:16:13.180
I wanna show you what you've learned

280
00:16:13.180 --> 00:16:16.320
because sometimes it's kind of hard to understand

281
00:16:16.320 --> 00:16:19.240
whether or not you've really learned anything.

282
00:16:19.240 --> 00:16:21.200
And I know you guys realize you learned something,

283
00:16:21.200 --> 00:16:23.280
but I wanna show you something real quick.

284
00:16:23.280 --> 00:16:25.440
I'm gonna share my screen.

285
00:16:25.440 --> 00:16:27.860
This here is a scenario, all right?

286
00:16:28.920 --> 00:16:30.680
And we haven't even covered patents.

287
00:16:30.680 --> 00:16:32.460
Tomorrow we're covering patents.

288
00:16:32.460 --> 00:16:34.600
So I don't expect you to know the patent part,

289
00:16:34.600 --> 00:16:37.400
but I have a feeling a lot of you are gonna know it already.

290
00:16:37.400 --> 00:16:41.380
This is an example of what could be a real life scenario.

291
00:16:42.800 --> 00:16:44.820
All of you are running real companies,

292
00:16:44.820 --> 00:16:47.160
not make-believe companies.

293
00:16:47.160 --> 00:16:49.320
So you can take what you've learned

294
00:16:49.320 --> 00:16:50.920
and apply it to your own business.

295
00:16:50.920 --> 00:16:52.440
So I want you to watch this.

296
00:16:52.440 --> 00:16:54.920
As I read each line one by one,

297
00:16:55.440 --> 00:16:56.960
I want you to type in the chat

298
00:16:56.960 --> 00:17:00.840
what area of intellectual property law you believe

299
00:17:00.840 --> 00:17:04.460
is related to that line, okay?

300
00:17:04.460 --> 00:17:06.000
So if you think it's a trademark issue

301
00:17:06.000 --> 00:17:07.480
or a copyright issue,

302
00:17:07.480 --> 00:17:10.460
just write down trademark or copyright or both,

303
00:17:10.460 --> 00:17:12.560
or you might think it's a patent issue.

304
00:17:12.560 --> 00:17:14.280
We haven't even covered patents,

305
00:17:14.280 --> 00:17:16.119
but I'm pretty sure you're already gonna know the answer

306
00:17:16.119 --> 00:17:18.200
because we kind of touched base on something.

307
00:17:18.200 --> 00:17:19.800
So let's start it out.

308
00:17:19.800 --> 00:17:20.640
Line number one,

309
00:17:20.640 --> 00:17:23.640
you own a small company called Burger Town.

310
00:17:23.640 --> 00:17:26.599
Tell me what area of intellectual property law

311
00:17:26.599 --> 00:17:27.800
is associated with that.

312
00:17:29.440 --> 00:17:31.320
Yeah, yeah, yeah.

313
00:17:31.320 --> 00:17:32.480
Look at that, look at that.

314
00:17:32.480 --> 00:17:34.320
Trademark, trademark, trademark, trademark.

315
00:17:34.320 --> 00:17:35.640
Well done.

316
00:17:35.640 --> 00:17:38.440
My smile is gonna get bigger and bigger as we go along.

317
00:17:38.440 --> 00:17:40.920
I just love that you guys are getting this now.

318
00:17:40.920 --> 00:17:42.840
All right, number two.

319
00:17:42.840 --> 00:17:47.000
Your number one selling burger is called the Belt Buster.

320
00:17:47.000 --> 00:17:48.760
What area of law?

321
00:17:48.760 --> 00:17:50.520
Erica's all over it.

322
00:17:50.520 --> 00:17:51.880
I didn't even ask number two.

323
00:17:51.880 --> 00:17:53.400
She put the number two next to it

324
00:17:54.160 --> 00:17:55.000
and then wrote the answer.

325
00:17:55.000 --> 00:17:55.960
She's already doing it.

326
00:17:55.960 --> 00:17:57.400
Go Erica.

327
00:17:57.400 --> 00:17:58.760
Trademark, exactly.

328
00:17:58.760 --> 00:18:00.960
Okay, now we're gonna get a little trickier.

329
00:18:00.960 --> 00:18:02.800
It's gonna get a little trickier.

330
00:18:02.800 --> 00:18:06.960
You have a website advertising the company.

331
00:18:07.860 --> 00:18:08.920
Let's stop there.

332
00:18:10.560 --> 00:18:12.160
Copyright, copyright.

333
00:18:12.160 --> 00:18:14.440
Come on, come on.

334
00:18:14.440 --> 00:18:16.080
Copyright, that's good.

335
00:18:16.080 --> 00:18:17.280
That's good, very good.

336
00:18:17.280 --> 00:18:19.000
All right, next line.

337
00:18:19.000 --> 00:18:21.320
Providing a menu.

338
00:18:21.320 --> 00:18:23.760
What area of IP for menus?

339
00:18:25.640 --> 00:18:26.480
Let's see what we got.

340
00:18:26.480 --> 00:18:28.360
Copyright, copyright.

341
00:18:28.360 --> 00:18:29.680
Very good.

342
00:18:29.680 --> 00:18:30.640
This is good.

343
00:18:30.640 --> 00:18:33.360
I'm seeing all sorts of different acronyms for copyrights.

344
00:18:33.360 --> 00:18:35.480
I'm seeing C, C-R, C-W.

345
00:18:35.480 --> 00:18:36.320
This is good.

346
00:18:36.320 --> 00:18:37.920
You guys are creative too.

347
00:18:37.920 --> 00:18:39.600
All right, next line.

348
00:18:39.600 --> 00:18:42.520
And describing ingredients, preparation techniques,

349
00:18:42.520 --> 00:18:45.600
and health information regarding each item on the menu.

350
00:18:45.600 --> 00:18:48.200
This is a little more complicated.

351
00:18:48.200 --> 00:18:50.160
Let's see what you got.

352
00:18:50.160 --> 00:18:52.280
Patents, all right, all right.

353
00:18:52.280 --> 00:18:53.840
Come on.

354
00:18:53.840 --> 00:18:55.680
Copyright, trade secret.

355
00:18:55.680 --> 00:18:57.880
Yup, could be trade secret.

356
00:18:57.880 --> 00:18:58.960
Oh my gosh.

357
00:18:59.840 --> 00:19:01.120
You guys are amazing.

358
00:19:02.160 --> 00:19:03.360
It's so good.

359
00:19:03.360 --> 00:19:05.000
You got it, you're nailing it.

360
00:19:05.000 --> 00:19:06.260
All right, next line.

361
00:19:07.680 --> 00:19:08.560
I'm gonna mention this.

362
00:19:08.560 --> 00:19:10.360
You really aren't gonna cover this until tomorrow,

363
00:19:10.360 --> 00:19:12.000
but I'll mention it now anyway.

364
00:19:12.000 --> 00:19:14.520
So you have a new process for keeping inventory

365
00:19:14.520 --> 00:19:17.880
of burgers prepared and for determining loss of profits

366
00:19:17.880 --> 00:19:20.360
by use of a novel pressure sensitive device

367
00:19:20.360 --> 00:19:23.200
located within a grill used for preparing burgers.

368
00:19:23.200 --> 00:19:24.080
What do you think?

369
00:19:25.200 --> 00:19:26.280
So basically it's a device.

370
00:19:26.280 --> 00:19:28.420
Yup, patent, exactly.

371
00:19:28.420 --> 00:19:31.740
The burgers placed on an indented surface of the grill

372
00:19:31.740 --> 00:19:33.000
during cooking.

373
00:19:33.000 --> 00:19:35.800
The indented surface has a pressure sensitive switch

374
00:19:35.800 --> 00:19:37.880
that when it's thrown,

375
00:19:37.880 --> 00:19:39.920
when the weight of a burger is detected.

376
00:19:39.920 --> 00:19:42.600
So the pressure sensitive switch is thrown

377
00:19:42.600 --> 00:19:44.560
when the weight of a burger detected.

378
00:19:44.560 --> 00:19:45.500
What area law?

379
00:19:46.500 --> 00:19:48.660
Patent, patent, exactly.

380
00:19:48.660 --> 00:19:51.420
All right, now this is a bonus one here.

381
00:19:51.420 --> 00:19:53.300
Let's see if you guys get this.

382
00:19:53.300 --> 00:19:58.300
Software within a computer is capable of comparing

383
00:19:59.020 --> 00:20:00.220
the number of detected.

384
00:20:00.000 --> 00:20:01.740
burgers to actual sales of burgers

385
00:20:01.740 --> 00:20:05.580
to determine how many cooked burgers were never sold.

386
00:20:05.580 --> 00:20:06.740
All right, see what you got.

387
00:20:06.740 --> 00:20:08.760
We got copyright, yeah.

388
00:20:08.760 --> 00:20:10.380
What else?

389
00:20:10.380 --> 00:20:13.420
Patents, copyright, very good.

390
00:20:13.420 --> 00:20:15.020
That's exactly right.

391
00:20:15.020 --> 00:20:18.180
It could be software is protectable by patent

392
00:20:18.180 --> 00:20:20.900
and is protectable by copyright, both.

393
00:20:20.900 --> 00:20:22.580
And finally, we'll end this so we

394
00:20:22.580 --> 00:20:27.540
can jump into AI content producing platforms.

395
00:20:27.560 --> 00:20:30.280
You also sell a new drink called Hunger Aid

396
00:20:30.280 --> 00:20:33.200
that everyone loves but no one knows how to replicate.

397
00:20:33.200 --> 00:20:34.000
What area law?

398
00:20:38.880 --> 00:20:41.720
Trademark and trade secret, exactly.

399
00:20:41.720 --> 00:20:43.800
The name is trademark, Hunger Aid,

400
00:20:43.800 --> 00:20:45.520
but nobody knows how to replicate it,

401
00:20:45.520 --> 00:20:47.200
so that's trade secret.

402
00:20:47.200 --> 00:20:50.340
Guys, so are you seeing?

403
00:20:50.340 --> 00:20:52.040
You actually know this?

404
00:20:52.040 --> 00:20:53.600
You guys are amazing.

405
00:20:53.600 --> 00:20:55.880
You're actually applying it and you're learning it,

406
00:20:55.900 --> 00:20:58.180
and that's actually proof of it, OK?

407
00:20:58.180 --> 00:21:00.180
All right, I'm going to talk to you about something

408
00:21:00.180 --> 00:21:03.380
very briefly for about 5 to 10 minutes,

409
00:21:03.380 --> 00:21:07.340
and this area is something that's really hot.

410
00:21:07.340 --> 00:21:10.420
There's a lot of action that's going on in this area.

411
00:21:10.420 --> 00:21:12.700
It's really important.

412
00:21:12.700 --> 00:21:14.960
And you probably, I would think by now,

413
00:21:14.960 --> 00:21:18.500
you guys have probably heard a decent amount about it.

414
00:21:18.500 --> 00:21:25.700
The area is called AI content producing platforms, all right?

415
00:21:25.720 --> 00:21:28.840
It's a very unique area.

416
00:21:28.840 --> 00:21:33.120
I wrote patents, gosh, I've been writing patents for 25 years.

417
00:21:33.120 --> 00:21:37.200
I wrote some of the first AI content producing patents

418
00:21:37.200 --> 00:21:37.960
that were out there.

419
00:21:37.960 --> 00:21:40.600
I wrote patents on computers learning

420
00:21:40.600 --> 00:21:42.240
how to create their own language

421
00:21:42.240 --> 00:21:46.280
so computers can communicate with computers only.

422
00:21:46.280 --> 00:21:49.640
And I mean, talk about concerning,

423
00:21:49.640 --> 00:21:52.920
but basically what you have is a computer

424
00:21:52.920 --> 00:21:54.860
can communicate with a computer

425
00:21:54.880 --> 00:21:56.560
and a human being can't determine

426
00:21:56.560 --> 00:21:58.360
what the computer is saying

427
00:21:58.360 --> 00:22:01.160
because the computer created its own language, all right?

428
00:22:01.160 --> 00:22:03.960
This is the world we're in right now, guys.

429
00:22:03.960 --> 00:22:06.680
This is the world we are in, all right?

430
00:22:06.680 --> 00:22:08.600
Now, something to keep in mind,

431
00:22:08.600 --> 00:22:11.160
I'm just going to talk about as an example,

432
00:22:11.160 --> 00:22:13.880
actually let me show you something that Jill put together.

433
00:22:13.880 --> 00:22:16.520
Let me share this with you guys.

434
00:22:16.520 --> 00:22:19.580
This is a sample of some

435
00:22:19.580 --> 00:22:23.540
of the different AI platforms that exist.

436
00:22:23.540 --> 00:22:25.120
In the text and info space,

437
00:22:25.120 --> 00:22:29.240
there's like ChatGPT and Jasper for creating images.

438
00:22:29.240 --> 00:22:32.880
So if you want to take a picture of Michael Jordan

439
00:22:32.880 --> 00:22:36.980
and you want to create him as a pastor

440
00:22:36.980 --> 00:22:39.560
or you want to create him as an artist

441
00:22:39.560 --> 00:22:43.160
or you want to make him a ballerina, whatever it is,

442
00:22:43.160 --> 00:22:45.760
that's image creation.

443
00:22:45.760 --> 00:22:48.480
That's one of the applications or platforms

444
00:22:48.480 --> 00:22:49.880
that exists in there is MidJourney.

445
00:22:49.880 --> 00:22:51.040
I've seen that one used a lot,

446
00:22:51.040 --> 00:22:53.300
but there's also DAO-E.

447
00:22:53.300 --> 00:22:56.740
For video AI work, there's Synthesia,

448
00:22:56.740 --> 00:22:58.660
there's Runway for voice cloning,

449
00:22:58.660 --> 00:23:01.540
there's Descript for music, there's SoundDraw.

450
00:23:01.540 --> 00:23:03.580
This is a really hot area, guys,

451
00:23:03.580 --> 00:23:05.020
and you're going to see a lot more.

452
00:23:05.020 --> 00:23:07.760
For Summarize Info, there's Otter and Chorus.

453
00:23:07.760 --> 00:23:10.840
You can use Otter actually to take your videos

454
00:23:10.840 --> 00:23:14.080
and transcribe all your videos for you, okay?

455
00:23:14.080 --> 00:23:15.660
All this stuff is automated.

456
00:23:15.660 --> 00:23:19.140
It's pretty remarkable, pretty powerful, all right?

457
00:23:19.140 --> 00:23:21.840
Now, here's the issue.

458
00:23:21.840 --> 00:23:23.600
If you're using these platforms,

459
00:23:23.600 --> 00:23:26.840
and next month, I'm going to be doing a workshop on this.

460
00:23:26.840 --> 00:23:29.800
It's going to be a three-hour workshop only on this topic.

461
00:23:29.800 --> 00:23:31.960
I just want to give you five minutes real quick on this

462
00:23:31.960 --> 00:23:35.280
so you understand some of the issues.

463
00:23:35.280 --> 00:23:38.920
Whatever you are entering into these platforms

464
00:23:38.920 --> 00:23:40.880
will become public record.

465
00:23:42.160 --> 00:23:43.220
Understand that.

466
00:23:44.420 --> 00:23:46.500
The way that these bots learn

467
00:23:46.500 --> 00:23:49.080
is they take what you enter into them

468
00:23:49.900 --> 00:23:50.740
and they use it.

469
00:23:50.740 --> 00:23:54.920
So now what you enter in is going to be used

470
00:23:54.920 --> 00:23:57.060
to create new content for others.

471
00:23:57.060 --> 00:23:58.760
So if you're thinking of making something

472
00:23:58.760 --> 00:23:59.880
like a license agreement,

473
00:23:59.880 --> 00:24:02.120
and you're putting the party's name, the address,

474
00:24:02.120 --> 00:24:04.860
the dollar amount, the licensing terms,

475
00:24:04.860 --> 00:24:06.300
congratulations, you just took

476
00:24:06.300 --> 00:24:07.820
a confidential license agreement

477
00:24:07.820 --> 00:24:10.820
and made it publicly available to the world.

478
00:24:10.820 --> 00:24:13.340
So make sure you understand what you're doing.

479
00:24:13.340 --> 00:24:18.260
Anything you enter in will become publicly available

480
00:24:18.280 --> 00:24:21.000
because it's going to be used by these bots

481
00:24:21.000 --> 00:24:23.420
to create new content for other people.

482
00:24:24.500 --> 00:24:28.160
The other thing, you have to determine

483
00:24:28.160 --> 00:24:32.220
where exactly is the content coming from.

484
00:24:32.220 --> 00:24:34.460
If you're creating new images,

485
00:24:34.460 --> 00:24:35.700
like if you want to create a,

486
00:24:35.700 --> 00:24:36.540
let's say you say,

487
00:24:36.540 --> 00:24:40.020
I want a Michael Jordan image as a ballerina.

488
00:24:40.020 --> 00:24:41.820
I don't know why, I just thought of that two times.

489
00:24:41.820 --> 00:24:43.820
It just must be a funny thought of mine.

490
00:24:43.820 --> 00:24:47.360
So Michael Jordan, I'm sure he appreciates this video,

491
00:24:48.300 --> 00:24:50.540
this video is not endorsed by Nike,

492
00:24:50.540 --> 00:24:51.720
but I'm just saying, right?

493
00:24:51.720 --> 00:24:53.980
So if in fact that's the case,

494
00:24:53.980 --> 00:24:57.500
and it grabs a picture of Michael Jordan, right?

495
00:24:57.500 --> 00:24:59.940
What if that image that was

496
00:25:00.000 --> 00:25:06.360
grabbed is, in fact, an image that's copyrighted.

497
00:25:06.360 --> 00:25:08.840
This is the thing you need to think about.

498
00:25:08.840 --> 00:25:11.560
If you're running ads, if you're creating

499
00:25:11.560 --> 00:25:15.400
some kind of new ad campaign, or you've got a new funnel,

500
00:25:15.400 --> 00:25:17.120
or you've got a new website, whatever

501
00:25:17.120 --> 00:25:19.640
it is that you're creating, you better

502
00:25:19.640 --> 00:25:23.320
figure out where that content is coming from.

503
00:25:23.320 --> 00:25:27.080
You've got to make sure that whatever the content,

504
00:25:27.880 --> 00:25:32.120
wherever that content is coming from, it's licensed,

505
00:25:32.120 --> 00:25:35.320
it's either open source, or it's readily

506
00:25:35.320 --> 00:25:38.160
available to you as the public, where you can use it

507
00:25:38.160 --> 00:25:40.240
in whatever manner you need to use it.

508
00:25:40.240 --> 00:25:41.800
You need to read the licensing terms,

509
00:25:41.800 --> 00:25:45.880
and you have to find out, where is that content coming from?

510
00:25:45.880 --> 00:25:48.320
Guys, this area is so hot.

511
00:25:48.320 --> 00:25:50.760
If you're hiring advertiser marketing people,

512
00:25:50.760 --> 00:25:54.920
I guarantee you many of them are using this already.

513
00:25:54.920 --> 00:25:58.880
Do you realize, I mean, I want to just touch

514
00:25:58.880 --> 00:26:01.680
the surface of this, because this is such a big deal,

515
00:26:01.680 --> 00:26:04.200
but every single month, you're going

516
00:26:04.200 --> 00:26:07.400
to see new cases coming out of the federal district

517
00:26:07.400 --> 00:26:12.800
court on this very issue, every single month.

518
00:26:12.800 --> 00:26:14.520
There are so many court cases that

519
00:26:14.520 --> 00:26:18.080
are being filed right now by people trying to figure out,

520
00:26:18.080 --> 00:26:21.000
can I use the content that's being rendered, or can I not?

521
00:26:21.000 --> 00:26:24.600
I'll give you one more thing to think about.

522
00:26:24.600 --> 00:26:29.120
Who owns the content that's created by these engines?

523
00:26:29.120 --> 00:26:30.680
Under copyright law, remember when

524
00:26:30.680 --> 00:26:33.200
I taught you copyright law, the first thing I told you

525
00:26:33.200 --> 00:26:35.920
is that it needs to be created by whom?

526
00:26:38.760 --> 00:26:42.360
A human being, right?

527
00:26:42.360 --> 00:26:45.120
So if the content's created by a machine,

528
00:26:45.120 --> 00:26:48.880
that's not technically a human being.

529
00:26:48.880 --> 00:26:52.000
So technically, the thing that's actually being rendered,

530
00:26:52.000 --> 00:26:54.760
you may actually not have legal rights to it,

531
00:26:54.760 --> 00:26:57.760
and the software developer may not have legal rights either,

532
00:26:57.760 --> 00:27:00.280
because it's created by a machine, not a human being.

533
00:27:00.280 --> 00:27:04.480
Now, there's court cases that have been filed right now

534
00:27:04.480 --> 00:27:08.560
by these AI content-creating platforms, where they're

535
00:27:08.560 --> 00:27:10.000
saying, hold it.

536
00:27:10.000 --> 00:27:11.840
All my ingenuity went into this.

537
00:27:11.840 --> 00:27:14.880
All my functionality, all my thoughts went into this.

538
00:27:14.880 --> 00:27:19.040
Whatever is being created, I should have some legal right.

539
00:27:19.040 --> 00:27:21.360
But the people that own the material that's

540
00:27:21.360 --> 00:27:24.680
being used, that's going into this platform

541
00:27:24.680 --> 00:27:27.000
to spit out a result to you, they're

542
00:27:27.000 --> 00:27:29.800
saying, I've got legal rights under copyright law.

543
00:27:29.800 --> 00:27:32.320
So what you've got is a battle between the software

544
00:27:32.320 --> 00:27:35.360
owner and the content owner.

545
00:27:35.360 --> 00:27:37.200
And in the meantime, you're somewhere

546
00:27:37.200 --> 00:27:40.480
in the middle of this battle, trying to figure out,

547
00:27:40.480 --> 00:27:43.040
well, if I'm creating this, whatever I'm creating here,

548
00:27:43.040 --> 00:27:44.000
do I own it?

549
00:27:44.000 --> 00:27:46.600
Technically, no.

550
00:27:46.600 --> 00:27:48.920
So then the question becomes, does the software developer

551
00:27:48.920 --> 00:27:52.920
own it, or does the prior content owner own it?

552
00:27:52.920 --> 00:27:54.720
I'll tell you my own expert opinion,

553
00:27:54.720 --> 00:27:57.080
and this is not legal advice.

554
00:27:57.080 --> 00:27:58.320
This is not legal advice.

555
00:28:00.880 --> 00:28:02.480
I'll tell you my own expert opinion.

556
00:28:05.000 --> 00:28:06.200
This is free.

557
00:28:06.200 --> 00:28:10.560
All right, this is what I think is going to happen.

558
00:28:10.560 --> 00:28:12.240
Right now, the people who actually

559
00:28:12.240 --> 00:28:14.760
own the content in the background,

560
00:28:14.760 --> 00:28:17.040
like the copyrighted works, I think

561
00:28:17.040 --> 00:28:19.400
the stuff that's being produced that's very similar

562
00:28:19.400 --> 00:28:23.160
to the previously created works that are being copied,

563
00:28:23.160 --> 00:28:26.120
I believe those are called what I told you about before,

564
00:28:26.120 --> 00:28:28.280
which is called a derivative work.

565
00:28:28.280 --> 00:28:30.120
If it is a derivative work, that is

566
00:28:30.120 --> 00:28:33.200
called copyright infringement.

567
00:28:33.200 --> 00:28:35.160
That's the first part.

568
00:28:35.160 --> 00:28:38.680
Now, I think what's going to happen

569
00:28:38.680 --> 00:28:41.600
is I think these AI bots are going

570
00:28:41.600 --> 00:28:43.480
to get smarter and smarter and make it

571
00:28:43.480 --> 00:28:47.360
so that you can enter so much information so that you

572
00:28:47.360 --> 00:28:51.880
can get to the point where you're almost the creator.

573
00:28:51.880 --> 00:28:53.800
And I think what they're going to start doing,

574
00:28:53.800 --> 00:28:56.600
and actually, Jill sent me something today on this.

575
00:28:56.600 --> 00:28:59.000
What was Adobe Fire?

576
00:28:59.000 --> 00:28:59.920
Was it Firefly?

577
00:28:59.920 --> 00:29:00.960
Firefly.

578
00:29:00.960 --> 00:29:03.360
Adobe Firefly literally just came out, guys.

579
00:29:03.360 --> 00:29:05.560
This is hot off the presses.

580
00:29:05.560 --> 00:29:08.120
Adobe Firefly just came out.

581
00:29:08.120 --> 00:29:10.800
And what Adobe Firefly is using is

582
00:29:10.840 --> 00:29:15.160
Adobe Firefly is using licensed, licensed, hear this.

583
00:29:15.160 --> 00:29:20.000
They're using licensed pictures to create new images,

584
00:29:20.000 --> 00:29:21.920
and they're using open source images.

585
00:29:21.920 --> 00:29:24.920
So technically, that should mean that whatever you create,

586
00:29:24.920 --> 00:29:28.160
you should be OK if they do it right.

587
00:29:28.160 --> 00:29:30.000
So they're addressing the very issue

588
00:29:30.000 --> 00:29:33.600
that I've been raising since these AI bots came out.

589
00:29:33.600 --> 00:29:37.520
They're addressing it by using only licensed and open source

590
00:29:37.520 --> 00:29:39.360
content.

591
00:29:39.400 --> 00:29:40.960
And one of the things I told you earlier

592
00:29:40.960 --> 00:29:44.160
is that you got to look at the license agreements.

593
00:29:44.160 --> 00:29:48.000
As long as it's safe, you're fine.

594
00:29:48.000 --> 00:29:48.800
Then you're fine.

595
00:29:48.800 --> 00:29:51.720
So I'm giving you that taste of it.

596
00:29:51.720 --> 00:29:53.640
This law is going to change.

597
00:29:53.640 --> 00:29:56.720
It's going to become, there's going to be more court cases.

598
00:29:56.720 --> 00:29:58.800
It's going to be probably one of the hottest issues,

599
00:29:58.800 --> 00:30:00.080
I'd say, for the next seven,

600
00:30:00.000 --> 00:30:05.400
months. It's gonna be very hot and if you're creating content or you're doing

601
00:30:05.400 --> 00:30:10.360
you're using certain platforms like otter to transcribe videos or you're

602
00:30:10.360 --> 00:30:16.640
modifying videos or creating ads you're gonna need to know this stuff because if

603
00:30:16.640 --> 00:30:19.720
you use something that actually belongs to somebody else you might get a cease

604
00:30:19.720 --> 00:30:23.200
and desist letter and I don't want anybody running into that situation all

605
00:30:23.200 --> 00:30:27.040
right does that help you guys that preview that little preview yeah okay

606
00:30:27.040 --> 00:30:30.600
good all right now

607
00:30:30.800 --> 00:30:37.560
we've been talking about a lot of things in IP a lot of things in IP we've

608
00:30:37.560 --> 00:30:42.600
scratched the surface honestly we have only scratched the surface there's a lot

609
00:30:42.600 --> 00:30:46.240
more like what do you do when you get an office action when you file a trademark

610
00:30:46.240 --> 00:30:49.760
application what do you do if you get a cease and desist letter what if you want

611
00:30:49.760 --> 00:30:53.880
to license something what's a reasonable royalty like when do you go for

612
00:30:53.880 --> 00:30:57.120
attorneys fees when do you not like there's a lot of different things how do

613
00:30:57.120 --> 00:31:01.600
you mark your products properly right what if you have software how do you

614
00:31:01.600 --> 00:31:06.080
mark your software with your trademark it's it's not an adamant object it's an

615
00:31:06.080 --> 00:31:10.200
inanimate object how do you mark how do you take your trademark and slap it on

616
00:31:10.200 --> 00:31:15.920
software there's a specific way to do that I knew this was gonna be part of an

617
00:31:15.920 --> 00:31:18.720
issue right because I know a lot of you are professionals running your own

618
00:31:18.800 --> 00:31:23.640
companies so I wanted to provide something out there that is gonna make

619
00:31:23.640 --> 00:31:28.320
it so that as you're developing as you're applying the tools that you've

620
00:31:28.320 --> 00:31:33.120
learned here you're gonna be able to continue getting feedback you're gonna

621
00:31:33.120 --> 00:31:37.280
be able to continue having access to myself and on top of that how many

622
00:31:37.280 --> 00:31:42.440
people here have a company or have built a startup so far that's a lot of people

623
00:31:42.440 --> 00:31:48.360
here all right many of you are realizing that there's a lot of IP issues that you

624
00:31:48.360 --> 00:31:52.560
have but you're not really sure what to do so what I decided to do was to create

625
00:31:52.560 --> 00:31:57.520
something for all of you this is really unique I've never seen anything offered

626
00:31:57.520 --> 00:32:02.480
like this from an attorney ever rightfully so because there's a lot of

627
00:32:02.480 --> 00:32:05.640
stuff that goes in but there's a lot of stuff that's involved in it but I'm

628
00:32:05.640 --> 00:32:11.840
gonna share with you something here that I think all of you gonna enjoy all right

629
00:32:11.840 --> 00:32:17.160
so let's share actually Ray do you mind running it Ray no I can just talk about

630
00:32:17.160 --> 00:32:24.000
it which which would you like to start with um just do the the pitch deck or

631
00:32:24.000 --> 00:32:29.280
the the slide deck for the the foundations in IP sure okay let's jump

632
00:32:29.280 --> 00:32:38.040
into that I want to introduce you to the foundations in IP package okay this has

633
00:32:38.040 --> 00:32:42.320
never been done before we actually did this once once before because I left my

634
00:32:42.320 --> 00:32:48.840
law firm where I was for 25 years I was actually in the last firm for the last

635
00:32:48.840 --> 00:32:53.160
17 years I've been in IP for 25 years and I realized there's no way for me to

636
00:32:53.160 --> 00:32:59.120
actually be able to provide you everything that I want to do easily the

637
00:32:59.120 --> 00:33:03.360
only way to do it would be able to create a unique package and become a

638
00:33:03.360 --> 00:33:08.400
mentor to you directly so I created the foundations in IP package all right let

639
00:33:08.400 --> 00:33:12.720
me explain to you how this works I also have a law firm you have this IP law

640
00:33:12.720 --> 00:33:18.760
group okay I built that firm it's it's it's built on solid Christian

641
00:33:18.760 --> 00:33:23.640
principles basically honor respect making sure you understand everything

642
00:33:23.640 --> 00:33:27.160
there's no hidden fees a lot of flat fees so let me show you what the

643
00:33:27.160 --> 00:33:33.360
foundations and IP package provides go ahead right all right the first thing

644
00:33:33.360 --> 00:33:37.120
that you're gonna get is an IP audit you're gonna get two to three hours with

645
00:33:37.120 --> 00:33:42.880
me not with some random person not with my associates with me I know patent law

646
00:33:42.880 --> 00:33:46.880
trademark law copyright law trade secret law litigation prosecution

647
00:33:46.880 --> 00:33:52.760
licensing global IP portfolio management I do everything right I'm very blessed

648
00:33:52.760 --> 00:33:57.160
in that I've had some of the best mentors in the world and so I'm going to

649
00:33:57.160 --> 00:34:03.600
make that available to you I will sit down with you for two to three hours max

650
00:34:03.600 --> 00:34:09.239
I've had people one of whom is actually here I asked to speak she thought she

651
00:34:09.239 --> 00:34:13.000
had nothing she's like I've got nothing I only have like a half hour we could

652
00:34:13.000 --> 00:34:19.840
talk she went three hours plus so that definitely was not the case so the first

653
00:34:19.840 --> 00:34:25.159
thing is a two to three hour IP audit with you we give you a form that tells

654
00:34:25.159 --> 00:34:29.520
you everything to get ready for before we meet you gather all those things

655
00:34:29.520 --> 00:34:34.120
together from the names of your company your products your services agreements

656
00:34:34.120 --> 00:34:40.120
you have with other people licenses websites domain names we give you a

657
00:34:40.120 --> 00:34:44.000
breakdown you get it all together and then we have a strategic meeting and we

658
00:34:44.000 --> 00:34:48.000
go through everything and we tell you what you should be doing first second

659
00:34:48.000 --> 00:34:51.639
third what legal rights you already have meaning you don't need to spend any more

660
00:34:51.639 --> 00:34:56.120
money what things you can do on your own and what things you actually do need an

661
00:34:56.120 --> 00:35:01.840
attorney for okay and we tell you what the estimates of cost

662
00:35:00.000 --> 00:35:01.000
should be.

663
00:35:01.000 --> 00:35:03.680
So you're not spending too much for no reason.

664
00:35:03.680 --> 00:35:04.720
All right, next one.

665
00:35:07.600 --> 00:35:09.440
The next thing that I provide for you

666
00:35:09.440 --> 00:35:11.280
is the trademark search.

667
00:35:11.280 --> 00:35:13.320
How many people here did a trademark search on their own

668
00:35:13.320 --> 00:35:15.840
after we did the trademark search today?

669
00:35:15.840 --> 00:35:17.540
A lot of people, right?

670
00:35:17.540 --> 00:35:21.400
And so I will actually do a trademark search for you.

671
00:35:21.400 --> 00:35:22.880
After you do your own search

672
00:35:22.880 --> 00:35:24.240
and you believe you've come down

673
00:35:24.240 --> 00:35:27.280
to like the one trademark you wanna use,

674
00:35:27.280 --> 00:35:30.480
I will actually do a formal legal trademark search for you.

675
00:35:30.480 --> 00:35:31.600
And I'll let you know whether or not

676
00:35:31.600 --> 00:35:33.560
I believe that is safe to use.

677
00:35:33.560 --> 00:35:35.040
Okay, next one.

678
00:35:35.040 --> 00:35:37.080
Now, on top of that,

679
00:35:37.080 --> 00:35:38.960
I'm actually also going to provide you

680
00:35:38.960 --> 00:35:41.240
with a trademark application.

681
00:35:41.240 --> 00:35:43.880
Now, this is very unique in that

682
00:35:43.880 --> 00:35:46.640
it includes the United States Patent Trademark Office Fee.

683
00:35:46.640 --> 00:35:50.160
Remember that $350 fee or the $250 fee?

684
00:35:50.160 --> 00:35:51.100
It's included.

685
00:35:52.340 --> 00:35:54.320
So we're not making big money on this.

686
00:35:54.320 --> 00:35:56.560
This is basically being set up

687
00:35:56.560 --> 00:35:59.600
so that your companies will be successful

688
00:35:59.600 --> 00:36:02.540
and you'll do well going forward, okay?

689
00:36:02.540 --> 00:36:03.380
Next one.

690
00:36:04.160 --> 00:36:08.440
Now, those three things in and of themselves

691
00:36:08.440 --> 00:36:09.920
should be enough.

692
00:36:09.920 --> 00:36:11.760
To have me come and sit down with you,

693
00:36:11.760 --> 00:36:12.880
assess your company,

694
00:36:12.880 --> 00:36:14.120
tell you everything you should do,

695
00:36:14.120 --> 00:36:16.680
first, second, third, estimates of cost,

696
00:36:16.680 --> 00:36:18.640
tell you where your legal rights are already,

697
00:36:18.640 --> 00:36:19.820
what you should tweak,

698
00:36:19.820 --> 00:36:22.800
maybe even receive insight on a specific name

699
00:36:22.800 --> 00:36:24.500
you should use for certain things,

700
00:36:24.500 --> 00:36:27.260
give you some business advice in that area.

701
00:36:27.260 --> 00:36:28.820
That in and of itself should be enough.

702
00:36:28.820 --> 00:36:33.140
But a certain individual who is joining us here

703
00:36:33.140 --> 00:36:34.060
said, you know what?

704
00:36:34.060 --> 00:36:35.940
You need to throw something else in there.

705
00:36:35.940 --> 00:36:38.760
All right, so let me show you what we threw in.

706
00:36:38.760 --> 00:36:40.100
Go to the next slide.

707
00:36:40.100 --> 00:36:43.020
I have a thing called the Protection Portal.

708
00:36:43.020 --> 00:36:44.820
This is a very unique group.

709
00:36:45.720 --> 00:36:50.140
The way the group works is that it's a private network.

710
00:36:50.140 --> 00:36:52.100
It's a private Facebook group.

711
00:36:52.100 --> 00:36:54.040
We meet for an entire year.

712
00:36:55.700 --> 00:36:56.780
Next slide, please.

713
00:36:56.780 --> 00:36:59.780
For that entire year, for once a month,

714
00:36:59.780 --> 00:37:01.900
we get together for an hour and a half

715
00:37:01.900 --> 00:37:04.020
and I answer your questions.

716
00:37:04.020 --> 00:37:05.140
Who are my VIPers?

717
00:37:05.140 --> 00:37:06.460
Just raise your hand.

718
00:37:06.460 --> 00:37:07.620
Anybody who's been in VIP?

719
00:37:07.620 --> 00:37:09.380
There's a lot of people who've been in VIP.

720
00:37:09.380 --> 00:37:12.180
And for those of you who have not been in VIP,

721
00:37:12.180 --> 00:37:15.840
you'll see what VIP was like by joining this, okay?

722
00:37:16.800 --> 00:37:20.320
What this does is you can ask your questions

723
00:37:20.320 --> 00:37:24.000
as you're applying what you learned you need

724
00:37:24.000 --> 00:37:25.200
in the IP audit.

725
00:37:25.200 --> 00:37:28.740
So I've laid out all the things you need to do.

726
00:37:28.740 --> 00:37:31.440
We've even done a trademark search in an application.

727
00:37:31.440 --> 00:37:33.900
And now you're starting to implement things over that year.

728
00:37:33.900 --> 00:37:35.840
And you say, like in month three, you say,

729
00:37:35.840 --> 00:37:37.920
man, I'm running into this issue.

730
00:37:37.920 --> 00:37:39.840
Bring it into the portal.

731
00:37:39.840 --> 00:37:41.440
Ask your question in the portal.

732
00:37:41.440 --> 00:37:42.800
And here's the thing, guys.

733
00:37:42.800 --> 00:37:47.180
Listen, you're not being billed again.

734
00:37:48.180 --> 00:37:52.780
This is, it's one fee for the entire year, okay?

735
00:37:52.780 --> 00:37:55.660
So I give you the guidance that you've learned

736
00:37:55.660 --> 00:37:57.260
in the challenge.

737
00:37:57.260 --> 00:37:58.780
We don't give you legal advice,

738
00:37:58.780 --> 00:38:00.860
but we talk to you about scenarios

739
00:38:00.860 --> 00:38:03.620
like we've been doing day after day.

740
00:38:03.620 --> 00:38:05.260
It's a continuation of that.

741
00:38:05.260 --> 00:38:06.220
Next slide, please.

742
00:38:09.740 --> 00:38:14.500
The other thing that you get based on my own belief

743
00:38:14.500 --> 00:38:16.340
as to whether or not you're ready for certain things

744
00:38:16.380 --> 00:38:18.820
is I'll introduce you to my own foreign agents

745
00:38:18.820 --> 00:38:20.100
all over the world.

746
00:38:20.100 --> 00:38:23.220
I have agents literally in every country of the world.

747
00:38:23.220 --> 00:38:25.660
I don't care if you're doing work in China, Malaysia,

748
00:38:25.660 --> 00:38:29.780
Indonesia, Ghana, I've got lawyers everywhere.

749
00:38:29.780 --> 00:38:31.980
And so if you're trying to bring certain products

750
00:38:31.980 --> 00:38:34.620
into certain countries, I got you covered.

751
00:38:34.620 --> 00:38:35.980
I'll introduce you to lawyers.

752
00:38:35.980 --> 00:38:37.540
Because the last thing you want to be doing

753
00:38:37.540 --> 00:38:39.540
is going on Google and saying,

754
00:38:39.540 --> 00:38:43.820
I want a lawyer in Mexico who can file a trademark for me.

755
00:38:43.820 --> 00:38:45.900
Like, that's a bad idea, guys.

756
00:38:46.460 --> 00:38:49.220
You want to be using people that are referred

757
00:38:49.220 --> 00:38:52.140
by another attorney where they'll be held accountable.

758
00:38:52.140 --> 00:38:53.300
Can you go to the next slide?

759
00:38:55.620 --> 00:38:56.940
All right.

760
00:38:56.940 --> 00:38:57.780
And on top of that,

761
00:38:57.780 --> 00:38:59.500
you can continue to do what you're doing now.

762
00:38:59.500 --> 00:39:01.140
You can email me questions

763
00:39:01.140 --> 00:39:03.660
and we review those during the challenge.

764
00:39:03.660 --> 00:39:08.300
Like during that time that we're together for the portal,

765
00:39:08.300 --> 00:39:09.220
in that hour and a half,

766
00:39:09.220 --> 00:39:11.020
we'll be reviewing your questions and answering them.

767
00:39:11.020 --> 00:39:11.860
Next one.

768
00:39:12.860 --> 00:39:13.700
Okay.

769
00:39:13.700 --> 00:39:15.140
And then finally,

770
00:39:15.140 --> 00:39:17.300
you get to enter into our affiliate program

771
00:39:17.300 --> 00:39:19.180
where you get 10% of anybody

772
00:39:19.180 --> 00:39:22.220
that you refer into the challenge.

773
00:39:22.220 --> 00:39:24.220
You get 10% of the challenge,

774
00:39:24.220 --> 00:39:27.980
10% of VIP, and you get 5% of the offer.

775
00:39:27.980 --> 00:39:30.700
The reason why it's 5% is because when you see the cost,

776
00:39:30.700 --> 00:39:32.340
you'll see that the 5% actually is,

777
00:39:32.340 --> 00:39:34.700
you'll get a lot, you'll make a lot of money on this.

778
00:39:34.700 --> 00:39:38.060
A lot of people are actually paying for their membership

779
00:39:38.060 --> 00:39:39.820
through the affiliate commissions.

780
00:39:39.980 --> 00:39:40.820
As a matter of fact,

781
00:39:40.820 --> 00:39:45.020
Todd actually is more than tripled

782
00:39:45.020 --> 00:39:47.380
what he actually paid for his membership

783
00:39:47.380 --> 00:39:48.500
already at this point.

784
00:39:48.500 --> 00:39:49.460
Next slide.

785
00:39:49.460 --> 00:39:50.300
All right.

786
00:39:50.300 --> 00:39:53.860
And as if that portion were not enough,

787
00:39:53.860 --> 00:39:55.380
here's the final piece that you get.

788
00:39:55.380 --> 00:39:56.700
And this is the point where I'm kind of like,

789
00:39:56.700 --> 00:39:57.540
this is ridiculous.

790
00:39:57.540 --> 00:40:00.100
We're throwing $10,000 into this.

791
00:40:00.000 --> 00:40:03.020
too much stuff in, but we put it in anyway.

792
00:40:00.100 --> 00:40:02.140
We're throwing $10,000 into this.

793
00:40:02.140 --> 00:40:03.940
We're throwing $10,000 into this.

794
00:40:03.020 --> 00:40:06.700
If, as long as you're a member of the portal for that year,

795
00:40:03.940 --> 00:40:05.260
We're throwing $10,000 into this.

796
00:40:05.260 --> 00:40:06.580
We're throwing $10,000 into this.

797
00:40:06.580 --> 00:40:08.220
We're throwing $10,000 into this.

798
00:40:06.700 --> 00:40:10.300
you can join any Protect Your Idea Challenge for free.

799
00:40:11.420 --> 00:40:14.600
So if you wanna come back in afterwards,

800
00:40:14.600 --> 00:40:15.600
you can come back in.

801
00:40:15.600 --> 00:40:18.620
You can't go into VIP, you have to pay for VIP separate

802
00:40:18.620 --> 00:40:20.740
because for those of you that have done VIP,

803
00:40:20.740 --> 00:40:22.420
you know you're asking your own questions,

804
00:40:22.420 --> 00:40:24.580
you're getting interaction, right?

805
00:40:24.580 --> 00:40:27.620
Well, that's why you have to pay separate for VIP,

806
00:40:27.620 --> 00:40:31.620
but you do get to join the challenge anytime you want.

807
00:40:31.620 --> 00:40:34.020
Okay, on top of that,

808
00:40:34.020 --> 00:40:36.180
you go into what's called the Protection Portal.

809
00:40:36.180 --> 00:40:38.700
I'll just tell you, I mean, there's a backend portal

810
00:40:38.700 --> 00:40:40.740
where all your videos are, your challenge videos,

811
00:40:40.740 --> 00:40:43.420
your VIP videos, your Protection Portal videos,

812
00:40:43.420 --> 00:40:44.500
they're all there.

813
00:40:44.500 --> 00:40:47.020
You get your own username and password, you enter it,

814
00:40:47.020 --> 00:40:50.420
and all your videos are nicely shown on a screen.

815
00:40:50.420 --> 00:40:52.060
I'm not gonna show that to you right now.

816
00:40:52.060 --> 00:40:53.860
Maybe I'll show it to you tomorrow so you can see,

817
00:40:53.860 --> 00:40:57.280
but in any case, you don't have to see that right now.

818
00:40:57.960 --> 00:40:59.120
And let's just go to the next slide

819
00:40:59.120 --> 00:41:03.400
so everybody sees what all of this together costs.

820
00:41:03.400 --> 00:41:04.920
This entire package,

821
00:41:05.920 --> 00:41:10.480
remember how Anna Marie said we were with Peter for 10 hours

822
00:41:10.480 --> 00:41:13.000
and the value of that was $6,000, right?

823
00:41:13.000 --> 00:41:17.720
Essentially, and you only paid 195 plus 95.

824
00:41:17.720 --> 00:41:20.320
Well, you're essentially going to get

825
00:41:21.720 --> 00:41:25.720
the equivalent of over $50,000 worth of value,

826
00:41:25.760 --> 00:41:29.680
essentially for six grand, 59.95.

827
00:41:29.680 --> 00:41:33.480
Now that's if you act within the next 48 hours.

828
00:41:33.480 --> 00:41:36.360
The reason why is because we've done this before

829
00:41:36.360 --> 00:41:38.680
and people sign up and they start emailing us

830
00:41:38.680 --> 00:41:42.240
immediately saying, I wanna get on your schedule now.

831
00:41:42.240 --> 00:41:45.480
And then Ray gets bombarded where she's like,

832
00:41:45.480 --> 00:41:47.080
hold it, who signed up first?

833
00:41:47.080 --> 00:41:50.360
Like, I have to find a schedule, where can we calendar them?

834
00:41:50.360 --> 00:41:55.160
So we make this available for 48 hours.

835
00:41:55.560 --> 00:42:00.120
You will get the protection portal for free, all right?

836
00:42:00.120 --> 00:42:01.640
If you don't act within that time,

837
00:42:01.640 --> 00:42:03.920
you don't get the protection portal for free.

838
00:42:03.920 --> 00:42:04.840
Just so you have an idea,

839
00:42:04.840 --> 00:42:07.960
the protection portal alone goes for 29.95.

840
00:42:07.960 --> 00:42:10.080
We're throwing that in for free.

841
00:42:10.080 --> 00:42:14.840
An IP audit that I perform actually costs $15,000.

842
00:42:14.840 --> 00:42:17.840
Companies are paying that to me all the time.

843
00:42:17.840 --> 00:42:22.840
So this entire package is 59.95, one payment of 59.95, okay?

844
00:42:23.800 --> 00:42:26.120
That's what the package is.

845
00:42:27.120 --> 00:42:27.960
What do you guys think?

846
00:42:27.960 --> 00:42:30.720
Is that helpful to you guys just by a show of hands?

847
00:42:30.720 --> 00:42:31.760
Does that help you guys?

848
00:42:31.760 --> 00:42:34.120
Yeah, so what you're actually receiving

849
00:42:34.120 --> 00:42:36.960
is continued access to me every single month.

850
00:42:36.960 --> 00:42:39.880
I'm answering your questions, I'm interacting with you

851
00:42:40.760 --> 00:42:42.880
and you can start to apply

852
00:42:42.880 --> 00:42:44.840
what you've learned through the IP audit.

853
00:42:44.840 --> 00:42:48.720
I wanna ask Angelica for a moment.

854
00:42:48.720 --> 00:42:51.360
Hey, Angelica, can we bring her up?

855
00:42:51.880 --> 00:42:56.480
So Angelica, when she came on board,

856
00:42:56.480 --> 00:42:59.040
can you kind of just give your experience

857
00:42:59.040 --> 00:43:00.800
in doing the foundation-

858
00:43:00.800 --> 00:43:03.200
Okay, so everybody bear with me

859
00:43:03.200 --> 00:43:06.200
because when I came on board,

860
00:43:06.200 --> 00:43:10.240
I thought I knew everything and I knew nothing.

861
00:43:10.240 --> 00:43:13.800
So I came in confident, but very quickly,

862
00:43:13.800 --> 00:43:17.800
I realized how much I didn't know

863
00:43:17.800 --> 00:43:20.520
what I thought I knew everything to.

864
00:43:20.520 --> 00:43:23.480
So I did join and have an audit done

865
00:43:23.480 --> 00:43:26.120
and I would, before you do anything,

866
00:43:27.040 --> 00:43:32.000
see Peter and his team because I came in with a whole plan

867
00:43:32.000 --> 00:43:34.120
and when I met, by the time I was done with him,

868
00:43:34.120 --> 00:43:35.920
I had a whole new plan put together

869
00:43:35.920 --> 00:43:37.600
that was able to actually move forward.

870
00:43:37.600 --> 00:43:39.680
I was stuck in my business and I couldn't move

871
00:43:39.680 --> 00:43:42.880
because I had so many things coming from different places

872
00:43:42.880 --> 00:43:45.480
and in the end, I had clarity.

873
00:43:45.480 --> 00:43:47.440
I understood plenty of legal terms

874
00:43:47.440 --> 00:43:50.080
that I was struggling with in the beginning.

875
00:43:50.440 --> 00:43:52.880
You understand on a legal level,

876
00:43:52.880 --> 00:43:55.280
without appropriate legal advice,

877
00:43:55.280 --> 00:43:58.400
or however Peter wants to say it,

878
00:43:58.400 --> 00:44:01.040
you understand, he takes you for the ride

879
00:44:01.040 --> 00:44:02.480
and you understand what he says.

880
00:44:02.480 --> 00:44:06.320
I didn't know much and I ended up with so much knowledge

881
00:44:06.320 --> 00:44:10.480
that even if you do talk to anyone in another country

882
00:44:10.480 --> 00:44:12.760
that he will help you with

883
00:44:12.760 --> 00:44:14.280
or he'll hook you up with people.

884
00:44:14.280 --> 00:44:16.160
Peter's got people all over the world.

885
00:44:17.040 --> 00:44:19.280
You'll better know how to talk to them

886
00:44:19.280 --> 00:44:24.280
and you save more time giving that information

887
00:44:25.320 --> 00:44:27.480
so that they just really know what it is they gotta do

888
00:44:27.480 --> 00:44:28.760
so they can do it for you.

889
00:44:31.560 --> 00:44:35.600
I walked out with so much confidence and clarity

890
00:44:35.600 --> 00:44:40.000
that I just didn't know why I thought

891
00:44:40.000 --> 00:44:41.880
I could do this on my own.

892
00:44:41.880 --> 00:44:43.880
Really and truly, if you're trying to start something,

893
00:44:43.880 --> 00:44:47.760
start with Peter because you'll get a whole experience,

894
00:44:47.760 --> 00:44:51.520
a very good experience, none like any other.

895
00:44:51.520 --> 00:44:54.280
So yes, everything he's saying,

896
00:44:54.280 --> 00:44:56.800
you'll get a lot more and some.

897
00:44:57.720 --> 00:44:58.560
Everything he offers-

898
00:44:58.560 --> 00:44:59.960
Let me just ask you a question.

899
00:45:00.000 --> 00:45:05.120
How long did you think we were going to spend together when we actually did the audit?

900
00:45:05.120 --> 00:45:06.120
How long did you think we were going to spend?

901
00:45:06.120 --> 00:45:10.560
I thought it would probably take hours because of where I was coming from.

902
00:45:10.560 --> 00:45:15.800
And really and truly, with a whole lot of fun and jokes and knowledge and a whole business

903
00:45:15.800 --> 00:45:23.200
plan put together, we were in and out, with the grace of God and prayer, in about an hour.

904
00:45:23.200 --> 00:45:24.620
Maybe an hour.

905
00:45:24.620 --> 00:45:25.620
And we weren't wasting time.

906
00:45:25.620 --> 00:45:29.440
We weren't pressured to sit there and say, do this, do this.

907
00:45:29.440 --> 00:45:31.580
He prepares you for the meeting, too.

908
00:45:31.580 --> 00:45:35.900
So you're a lot more educated going into it, so you're comfortable and you don't feel the

909
00:45:35.900 --> 00:45:38.100
pressure, you don't feel the confusion.

910
00:45:38.100 --> 00:45:41.700
So as he's going along, saying, OK, let's pull up this, let's do this, you're like,

911
00:45:41.700 --> 00:45:42.700
yeah, I got that.

912
00:45:42.700 --> 00:45:43.700
OK, let's do this.

913
00:45:43.700 --> 00:45:44.700
It's a smooth ride.

914
00:45:44.700 --> 00:45:46.340
And it's a fun one.

915
00:45:46.340 --> 00:45:50.820
So if you want a great time and you want to feel like a lawyer in the end, but far from

916
00:45:50.820 --> 00:45:54.820
it, everything he gives you, just take it.

917
00:45:54.820 --> 00:45:58.900
That's like the last thing you think you would hear when somebody's talking about an IP audit.

918
00:45:58.900 --> 00:46:00.960
If you want a great time, call 1-900.

919
00:46:00.960 --> 00:46:04.280
It's like, that's so good.

920
00:46:04.280 --> 00:46:05.520
I highly suggest it.

921
00:46:05.520 --> 00:46:07.560
Thank you for all your help, Peter.

922
00:46:07.560 --> 00:46:08.560
You're amazing.

923
00:46:08.560 --> 00:46:11.960
Like, and just so you guys know, Angelica is like brilliant.

924
00:46:11.960 --> 00:46:15.800
Like she's built companies before, you know, and she's very, very smart.

925
00:46:15.800 --> 00:46:19.360
And it's just been a true honor working with you on these things.

926
00:46:19.360 --> 00:46:21.840
So I'm glad you were able to do that.

927
00:46:21.840 --> 00:46:27.760
And the other thing is, I can actually continue to watch people as we move along and see how

928
00:46:27.780 --> 00:46:31.340
are they applying things now that they've actually had the IP audit?

929
00:46:31.340 --> 00:46:32.700
How are they applying things?

930
00:46:32.700 --> 00:46:33.700
Where are their questions?

931
00:46:33.700 --> 00:46:38.380
And with that, I want to go to Eileen for a minute.

932
00:46:38.380 --> 00:46:40.500
And just Eileen is here.

933
00:46:40.500 --> 00:46:41.500
How are you?

934
00:46:41.500 --> 00:46:42.500
Hi, guys.

935
00:46:42.500 --> 00:46:43.500
That's OK.

936
00:46:43.500 --> 00:46:44.500
It's so funny.

937
00:46:44.500 --> 00:46:50.180
I didn't know I was going to go behind my sister, Angelica.

938
00:46:50.180 --> 00:46:54.500
I came from the exact opposite spectrum.

939
00:46:54.500 --> 00:46:56.140
I'm starting up.

940
00:46:56.520 --> 00:47:00.720
I don't know when I can call myself an official author, but I just got done with my book.

941
00:47:00.720 --> 00:47:02.720
It's being edited and stuff like that.

942
00:47:02.720 --> 00:47:07.320
I have intentions to do coaching, one-on-one group coaching.

943
00:47:07.320 --> 00:47:11.040
And so I was thinking, I just need to put this off.

944
00:47:11.040 --> 00:47:12.040
I'll put this off.

945
00:47:12.040 --> 00:47:13.040
I'll put this off.

946
00:47:13.040 --> 00:47:14.120
I don't need this right now.

947
00:47:14.120 --> 00:47:19.160
And then as I'm learning, OK, and you have to know this about me, I don't like legal

948
00:47:19.160 --> 00:47:20.160
stuff.

949
00:47:20.160 --> 00:47:21.880
I don't like insurance talk.

950
00:47:21.980 --> 00:47:28.180
Typically, when I hear the jargon, my mind goes to something totally different.

951
00:47:28.180 --> 00:47:31.700
And I could be literally, I remember being in this one meeting and I'm like, it was a

952
00:47:31.700 --> 00:47:32.700
financial meeting.

953
00:47:32.700 --> 00:47:35.700
And I'm like, OK, what shoes?

954
00:47:35.700 --> 00:47:38.700
Oh, did I lose you?

955
00:47:38.700 --> 00:47:39.700
Sorry.

956
00:47:39.700 --> 00:47:40.700
No, it's coming back.

957
00:47:40.700 --> 00:47:41.700
OK.

958
00:47:41.700 --> 00:47:42.700
OK.

959
00:47:42.700 --> 00:47:45.700
So I'm thinking like, I was thinking about shoes.

960
00:47:45.700 --> 00:47:51.420
Like, it's hard to keep me connected if I don't get it.

961
00:47:51.960 --> 00:47:56.000
The one thing about Peter is he puts it in terms of, obviously, you guys, I don't even

962
00:47:56.000 --> 00:47:58.760
have to say this stuff, but he puts it in terms that you can understand.

963
00:47:58.760 --> 00:48:02.480
So anyways, I'm going into this meeting and I'm thinking, I don't have much.

964
00:48:02.480 --> 00:48:06.680
I think I put off the meeting twice because I'm thinking I'm supposed to be prepared.

965
00:48:06.680 --> 00:48:07.680
I remember.

966
00:48:07.680 --> 00:48:10.120
We had you on the schedule and you changed it.

967
00:48:10.120 --> 00:48:11.120
Yep.

968
00:48:11.120 --> 00:48:12.120
Yeah.

969
00:48:12.120 --> 00:48:17.960
I'm like, maybe my husband can go first because all I have is book, you know, like, what am

970
00:48:17.960 --> 00:48:18.960
I going to do with it?

971
00:48:18.960 --> 00:48:26.760
So I'm thinking 10 minutes in my meeting, because not only does Peter talk you through,

972
00:48:26.760 --> 00:48:32.060
he gives you the map, you know, he's a man of God, you know, he cares.

973
00:48:32.060 --> 00:48:37.160
And he also provided a prophetic element to what we were doing.

974
00:48:37.160 --> 00:48:43.260
So this meeting that I thought was going to be super quick ended up being three hours,

975
00:48:43.260 --> 00:48:45.760
unlike Angelica's one hour.

976
00:48:45.760 --> 00:48:51.200
And I came away just like her, though, like, okay, I know where I'm going to go.

977
00:48:51.200 --> 00:48:52.760
I know what I need to do.

978
00:48:52.760 --> 00:48:54.420
I have a plan of attack.

979
00:48:54.420 --> 00:48:59.240
And I just felt confident that even though I'm not there yet, or, you know, that a lot

980
00:48:59.240 --> 00:49:04.280
of mine is intent to use, that I've got a plan of attack.

981
00:49:04.280 --> 00:49:07.200
So that's my experience.

982
00:49:07.200 --> 00:49:15.680
And same thing, like, and in those meetings that you guys get to, I get fired up.

983
00:49:15.680 --> 00:49:22.000
Like those, those monthlies, I never did I think that just like Angelica said, like,

984
00:49:22.000 --> 00:49:28.520
I look forward to talking to a lawyer, I look forward to these talks of legal stuff.

985
00:49:28.520 --> 00:49:30.520
So that's where I'm at.

986
00:49:30.520 --> 00:49:31.520
It's really good.

987
00:49:31.520 --> 00:49:38.200
And I mean, and to compliment Eileen, like she, she came up with a business plan.

988
00:49:38.200 --> 00:49:43.400
She had the area where she was getting stuck is was the name was like, what is the name?

989
00:49:43.400 --> 00:49:45.240
What's the name that we're going to use?

990
00:49:45.800 --> 00:49:46.800
And there literally was divine intervention.

991
00:49:46.800 --> 00:49:48.160
It was kind of amazing.

992
00:49:48.160 --> 00:49:51.480
Like we're trying to figure out which name should we go and then we're finally like,

993
00:49:51.480 --> 00:49:53.360
Holy Spirit, what should we do here?

994
00:49:53.360 --> 00:49:56.600
And then literally things were being downloaded, which is pretty amazing.

995
00:49:56.600 --> 00:50:00.040
So yeah, I just want to thank you for showing up and giving

996
00:50:00.000 --> 00:50:05.120
your experience. And the thing I love about you is that I remember you said, I only have like a half

997
00:50:05.120 --> 00:50:10.800
hour stuff. We literally went over three hours. Like we just kept going because more and more

998
00:50:10.800 --> 00:50:15.680
stuff was coming. So it was pretty amazing. So thanks, Eileen. So with that...

999
00:50:15.680 --> 00:50:17.520
Peter, really quickly, can I just add to that?

1000
00:50:18.320 --> 00:50:19.520
Oh yeah, go ahead.

1001
00:50:19.520 --> 00:50:24.160
Only because I counted the slide. So there's an experience for all of you guys to understand.

1002
00:50:24.160 --> 00:50:27.200
Me and Eileen came in with two different things and we actually switched our...

1003
00:50:28.080 --> 00:50:31.520
I was looking for hours, I was there for less. She was looking for half an hour,

1004
00:50:31.520 --> 00:50:37.280
she was there for more. When it comes to saying that you guys are stuck with her name,

1005
00:50:37.280 --> 00:50:44.000
guys, I will tell you from now, not that Peter will do this with everybody, but Peter gave me

1006
00:50:44.000 --> 00:50:48.000
the name of my new business. And it was like, God just slapped him in his face and said,

1007
00:50:48.000 --> 00:50:51.680
boom. I'm like, okay, you know what, Peter, if you say so, he goes, no, God said so.

1008
00:50:51.680 --> 00:50:52.160
Yeah.

1009
00:50:52.160 --> 00:50:52.960
And since then...

1010
00:50:52.960 --> 00:50:57.600
Your situation was kind of unique in that I liked the name so much, I wanted to use it myself.

1011
00:50:59.440 --> 00:51:06.480
And God was like, no, bro, you can't do that. This is her session, give it to her. So I released it

1012
00:51:06.480 --> 00:51:11.440
to you and you're like, oh my gosh, that's it. Let me run with that. It was kind of hilarious.

1013
00:51:11.440 --> 00:51:14.240
I was like, I hope she doesn't take it. I want to use that one for myself.

1014
00:51:14.880 --> 00:51:18.800
You did say that. And I was like, Peter, please bless me with this. Please bless me with this

1015
00:51:18.800 --> 00:51:23.120
right now. And since then, this is why, guys, I'm telling you, whatever Peter offers you in

1016
00:51:23.120 --> 00:51:27.120
any of these, whatever he says, just take it because you'll grow. And as your business grows,

1017
00:51:27.120 --> 00:51:31.760
you'll need his guidance along the way. So I just want to include that because...

1018
00:51:31.760 --> 00:51:35.760
Thank you so much, Angelica. Thank you. So I'm going to introduce someone who probably

1019
00:51:35.760 --> 00:51:43.520
needs no introduction. Probably half of you know him. Some of you don't know him yet. He's a mentor,

1020
00:51:43.520 --> 00:51:50.320
wonderful friend. He's been using IP for a while. And so this is Pedro Ordeo.

1021
00:51:51.120 --> 00:51:55.520
And Pedro is out in California enjoying way warmer weather than I am right now.

1022
00:51:56.080 --> 00:52:00.960
No? Was it like 50 there? You're going to complain about 50? It's like 17 here, bro.

1023
00:52:00.960 --> 00:52:04.160
Oh, it's been raining for a month. I'm going to complain about all of it. I mean,

1024
00:52:04.960 --> 00:52:10.480
I moved to Orange County to never have to not have winters. And it's been like

1025
00:52:11.360 --> 00:52:14.320
the longest, coldest winter in the history of history.

1026
00:52:14.880 --> 00:52:15.760
Oh, man. That's too much.

1027
00:52:15.760 --> 00:52:18.960
But that's all right. I'll be in Cancun next week. So hopefully...

1028
00:52:18.960 --> 00:52:21.280
Oh, there you go. There you go. So...

1029
00:52:21.280 --> 00:52:25.920
No, don't even talk about Calgary. Don't even get me started on Canada. See,

1030
00:52:25.920 --> 00:52:27.600
why are you going to go there? Why are you guys... You know...

1031
00:52:27.600 --> 00:52:28.880
You know they were going to go there, man.

1032
00:52:31.440 --> 00:52:35.840
So what we did, we literally just finished talking about the offer. And the offer that

1033
00:52:35.840 --> 00:52:42.080
we provided was an IP audit, two to three hours with myself, where I go through all their issues,

1034
00:52:42.080 --> 00:52:45.200
patents, trademarks, copyrights, trade secrets, look at their business,

1035
00:52:46.400 --> 00:52:50.080
help do an assessment of what they should protect, what they don't need to protect,

1036
00:52:50.080 --> 00:52:53.520
like what rights they already have. Because there's certain rights you already have,

1037
00:52:53.520 --> 00:52:57.840
you don't even need to file on. And so kind of break that down for them. On top of that,

1038
00:52:57.840 --> 00:53:04.000
trademark search, professional trademark search, trademark application. And on top of that,

1039
00:53:04.000 --> 00:53:09.280
one year in the protection portal, where we go live for an hour and a half every single month,

1040
00:53:09.280 --> 00:53:13.920
answer all their questions as they're applying what they learned in the IP audit. So we stay

1041
00:53:13.920 --> 00:53:20.080
with them and we gently guide them to obtain success. And so I know you have a lot of experience

1042
00:53:20.080 --> 00:53:24.880
in IP. Maybe you could take a moment, kind of talk about that and then whatever comes to your heart

1043
00:53:25.760 --> 00:53:30.320
in this area. So we're looking to, you know, hopefully support them as they grow.

1044
00:53:31.200 --> 00:53:36.720
So kind of, what's up guys? Obviously, a lot of familiar faces here. For those of you guys that

1045
00:53:36.720 --> 00:53:46.480
are new to me, what's up? So I started, so, you know, I would get ideas, I'd start things. And

1046
00:53:46.480 --> 00:53:53.520
then, yeah, I don't know, like maybe seven, 10 years ago, I'm like, I probably should trademark

1047
00:53:53.520 --> 00:53:59.200
some of this stuff. So literally, Peter can tell you, he's kind of taken over some of

1048
00:54:00.640 --> 00:54:09.040
the trademarks that I just did myself. Like, I just USPTO.gov and, you know, start filling out

1049
00:54:09.040 --> 00:54:13.920
information. And then I'm like, oh, you got to pick a class. What's a class? And now I'm like,

1050
00:54:14.640 --> 00:54:22.480
on YouTube and just picking stuff. And so like, whatever, I mean, it was fine, I guess,

1051
00:54:22.480 --> 00:54:28.800
right? It didn't really matter. And, you know, and it was a learning curve and I didn't know

1052
00:54:28.800 --> 00:54:37.360
anybody else to help me. And this type of, you know, engaging an attorney to do this kind of

1053
00:54:37.360 --> 00:54:41.600
work, most attorneys are not really easy to onboard, right? So they're going to want like

1054
00:54:42.880 --> 00:54:47.280
pretty big retainer up front, 5K, 10K, they're going to want some kind of monthly things.

1055
00:54:48.000 --> 00:54:51.760
You're like, bro, like I have a very small request. But the problem is they're not really

1056
00:54:51.760 --> 00:54:56.560
designed to help with your small requests, right? Because it's not really worth their time

1057
00:54:56.560 --> 00:54:59.840
to make a file folder for you and do the whole

1058
00:55:00.000 --> 00:55:06.400
thing. So you end up kind of overpaying for stuff when it is kind of like a little,

1059
00:55:06.400 --> 00:55:10.880
kind of a small little client, like most of us are when we start up. So I'm like, I'll do it

1060
00:55:10.880 --> 00:55:16.240
myself, you know, and it was fine. Right. It was fine. Whatever it is, whatever it is, you know,

1061
00:55:16.240 --> 00:55:22.080
luckily I didn't, I don't think I made any major, major mistakes, but honestly would have, you know,

1062
00:55:22.800 --> 00:55:27.840
there's when you're picking classes, for example, you kind of want to know what you're doing,

1063
00:55:27.840 --> 00:55:33.360
because if you don't pick the right classes, someone can come right behind you, grab that

1064
00:55:33.360 --> 00:55:39.120
class that you're in. And all of a sudden you're like, oh shoot. So obviously this is something

1065
00:55:39.120 --> 00:55:46.480
that it's better to have expert advice. Right. Now I didn't have, I had the money, just didn't

1066
00:55:46.480 --> 00:55:50.880
know where to go. Okay. So I got started on this, just kind of doing my own stuff. And then,

1067
00:55:50.880 --> 00:55:56.400
you know, then we started getting a little bigger and more well-known and, you know, and, and

1068
00:55:57.760 --> 00:56:01.520
now at this point, you know, I I'm someone that never used to worry about this stuff too much.

1069
00:56:01.520 --> 00:56:07.840
Cause I would just, I would get ideas. I'd flow and stuff. I'd launch things. And then later I

1070
00:56:07.840 --> 00:56:17.120
would be like, oh, I probably should go register this. Well, kind of where we're at now, it's now,

1071
00:56:17.120 --> 00:56:24.720
I don't even talk about it until I register it because I've learned that there's just people

1072
00:56:24.720 --> 00:56:30.080
that will hear me saying something, go buy the.com, go trade market before me. And then,

1073
00:56:30.080 --> 00:56:35.280
and they have even no plans of using it. So as you get more sophisticated and as your business grows,

1074
00:56:36.080 --> 00:56:43.360
you know, it makes sense to sometimes like really invest in these marks before you get started.

1075
00:56:43.840 --> 00:56:47.600
If you are just brand new and you're already getting started, you know, obviously

1076
00:56:49.920 --> 00:56:54.400
sometimes people get a little bit carried away with some legal stuff. Like I know people that

1077
00:56:54.400 --> 00:57:01.040
go and spend $5,000 to create an LLC and they have no customers. They have no marketing. They

1078
00:57:01.040 --> 00:57:07.840
have no funnel. They have no ads. I'm like, Hey, that's, Hey, once you go figure out, put that

1079
00:57:08.800 --> 00:57:14.080
money towards getting, acquiring customers before you go worry about an LLC, right?

1080
00:57:14.080 --> 00:57:19.680
So obviously you want to use wisdom and you're getting started because, you know, but this is

1081
00:57:19.680 --> 00:57:26.880
an area where I think as long as you feel like you have a real idea that you are going to, that

1082
00:57:26.880 --> 00:57:33.440
you're going to go all through on at some point, you're going to, you're going to need to do this

1083
00:57:33.440 --> 00:57:38.800
at some point. So the question is, you know, obviously doing it the sooner, the better.

1084
00:57:39.360 --> 00:57:45.760
So, because this is really about, you know, yeah, there's common law, whoever used it first

1085
00:57:45.760 --> 00:57:50.320
kind of has common law, but we've had some situations where we've had people who

1086
00:57:52.640 --> 00:57:56.960
I used it first, I have the proof, but they filed their trademark first.

1087
00:57:57.280 --> 00:58:03.280
Yeah. And now we've had to kind of negotiate. We've had to kind of, you know, and, and we've

1088
00:58:03.280 --> 00:58:12.000
had to kind of have some more advanced legal conversations about trying to figure out a way

1089
00:58:12.000 --> 00:58:19.520
to, you know, basically make this work. And I ended up having to negotiate something. I would

1090
00:58:19.520 --> 00:58:25.680
have never had to negotiate. And I just registered the trademark when I began using it. So I would

1091
00:58:25.680 --> 00:58:28.880
say, if you have an idea you're passionate about that you're committed to following through,

1092
00:58:29.840 --> 00:58:36.080
it doesn't hurt to do the mark. You know, Peter's making this as accessible as I've ever seen it.

1093
00:58:36.720 --> 00:58:43.120
And usually in a lot of things, they say you get what you pay for.

1094
00:58:45.440 --> 00:58:52.320
And a lot of times you get what you pay for. That's not really the case here because

1095
00:58:53.280 --> 00:59:00.960
the price that, you know, and again, Peter and I worked together on this. I have a vested interest

1096
00:59:00.960 --> 00:59:07.600
in this, you know, where, you know, I'm here helping him build and grow this. We're going to

1097
00:59:07.600 --> 00:59:17.600
disrupt this industry, you know, so full disclosure, but you're getting a world-class

1098
00:59:18.560 --> 00:59:27.680
attorney, IP expert for a fraction of what this should cost. So that's, that just is what this is,

1099
00:59:27.680 --> 00:59:35.120
right? You know, man and God, not a man and God. On some level, I don't care because if I had,

1100
00:59:35.120 --> 00:59:40.160
if I had a brain tumor, I want the best surgeon on my brain. I don't care if you can pray in the

1101
00:59:40.240 --> 00:59:48.080
Holy ghost or not. I want the best brain surgeon on my brain. I don't care if he's a Muslim,

1102
00:59:48.080 --> 00:59:55.520
a Hindu, a Buddhist, if he's the best, I want the best. The fact that, you know,

1103
00:59:55.520 --> 00:59:59.760
the fact that he's kingdom and this and that icing on the cake.

1104
01:00:00.000 --> 01:00:02.320
Many Christians settle, oh, you're a Christian,

1105
01:00:02.320 --> 01:00:04.000
oh, I'll work with you.

1106
01:00:04.000 --> 01:00:06.960
And who cares what they're gonna spend eternally?

1107
01:00:06.960 --> 01:00:08.320
Can you build a house?

1108
01:00:08.320 --> 01:00:10.920
Can you, like, are you good at what you do?

1109
01:00:10.920 --> 01:00:13.040
So Peter is just great at what he does,

1110
01:00:13.040 --> 01:00:18.040
takes a lot of care in this and is recognized,

1111
01:00:18.160 --> 01:00:20.800
you know, in his industry, in his profession.

1112
01:00:20.800 --> 01:00:23.180
So, you know, there's that, there's that,

1113
01:00:23.180 --> 01:00:24.240
and that's important.

1114
01:00:25.320 --> 01:00:26.480
And the second thing is, I just,

1115
01:00:26.480 --> 01:00:27.760
I think it's really affordable

1116
01:00:27.800 --> 01:00:30.040
for the work that needs to be done.

1117
01:00:30.040 --> 01:00:33.280
The bottom line is, is this the right time

1118
01:00:33.280 --> 01:00:34.880
for you to do this?

1119
01:00:34.880 --> 01:00:36.520
And for some of you, it absolutely is.

1120
01:00:36.520 --> 01:00:39.280
For some of you, it's like, it's the right time to do it.

1121
01:00:39.280 --> 01:00:42.360
And you've got something, you're already maybe running ads

1122
01:00:42.360 --> 01:00:44.920
or you're already kind of putting stuff out.

1123
01:00:44.920 --> 01:00:48.800
And you're just taking, this is like insurance

1124
01:00:48.800 --> 01:00:52.400
on some level, because the more you build your brand

1125
01:00:52.400 --> 01:00:54.520
and build your business and put this out there,

1126
01:00:54.520 --> 01:00:58.720
and it's not protected, someone could come along

1127
01:00:58.720 --> 01:01:00.920
and be like, oh, that's a cool idea

1128
01:01:00.920 --> 01:01:02.680
and register the trademark.

1129
01:01:02.680 --> 01:01:06.780
And now you're stuck having to go send them letters

1130
01:01:06.780 --> 01:01:09.680
and say, I was here before you,

1131
01:01:09.680 --> 01:01:12.240
and now you got to potentially litigate this

1132
01:01:12.240 --> 01:01:16.560
and rely on common law, and that's not a slam dunk.

1133
01:01:16.560 --> 01:01:19.800
So on some level, this is kind of like,

1134
01:01:19.800 --> 01:01:22.280
think of it like insurance to protect your idea,

1135
01:01:22.280 --> 01:01:24.040
protect your trademark.

1136
01:01:24.560 --> 01:01:26.760
And at the same time, if you're like,

1137
01:01:26.760 --> 01:01:29.840
Pedro, I've only got this level of dollars,

1138
01:01:29.840 --> 01:01:33.420
do I do my trademark or do I put that money

1139
01:01:33.420 --> 01:01:35.080
towards getting customers?

1140
01:01:35.080 --> 01:01:38.160
I'm gonna always tell you that invest in growth,

1141
01:01:38.160 --> 01:01:42.360
invest in law, invest, a business needs customers.

1142
01:01:42.360 --> 01:01:45.640
So the only caution I would say is here is that,

1143
01:01:47.640 --> 01:01:50.400
make sure that you are thinking about

1144
01:01:50.400 --> 01:01:52.120
growing your business too,

1145
01:01:52.960 --> 01:01:55.880
and make sure that you're putting dollars aside

1146
01:01:55.880 --> 01:01:59.700
to actually launch, grow your business and get customers.

1147
01:02:00.600 --> 01:02:02.680
And yet I would tell you, as soon as you can afford it,

1148
01:02:02.680 --> 01:02:04.480
as soon as you're able to do this,

1149
01:02:04.480 --> 01:02:06.960
as soon as you can make it happen,

1150
01:02:06.960 --> 01:02:09.320
even if you have to like, whatever, borrow some of it,

1151
01:02:09.320 --> 01:02:12.480
like this, the sooner you can do this, the better, right?

1152
01:02:12.480 --> 01:02:13.320
Now it makes a lot of sense.

1153
01:02:13.320 --> 01:02:15.160
Because it's just, you're just.

1154
01:02:16.800 --> 01:02:18.520
Yeah, no, it makes a lot of sense.

1155
01:02:18.520 --> 01:02:21.000
And guys, Pedro obviously has a lot of experience too.

1156
01:02:21.000 --> 01:02:23.800
He's done a lot of stuff with common law,

1157
01:02:23.800 --> 01:02:26.120
with federal registrations, but separate from that,

1158
01:02:26.120 --> 01:02:27.600
he's dealt with other IP issues.

1159
01:02:27.600 --> 01:02:31.120
And we have the understanding of where people are, right?

1160
01:02:31.120 --> 01:02:33.360
Which is why we've made this so affordable.

1161
01:02:33.360 --> 01:02:35.760
I didn't want it to be where I'm using my normal rate

1162
01:02:35.760 --> 01:02:38.800
of $600 an hour and you guys are paying $15,000

1163
01:02:38.800 --> 01:02:40.120
for this package.

1164
01:02:40.120 --> 01:02:43.600
Like it's 59.95, very reasonable.

1165
01:02:43.600 --> 01:02:45.880
But separate from that guys,

1166
01:02:45.880 --> 01:02:47.440
if you're putting everything together

1167
01:02:47.440 --> 01:02:49.600
and you're not sure what's protectable, what's not,

1168
01:02:49.600 --> 01:02:50.920
what should I pursue?

1169
01:02:50.920 --> 01:02:51.760
What should I not?

1170
01:02:51.760 --> 01:02:52.600
Which name should I use?

1171
01:02:52.600 --> 01:02:53.800
What should I not?

1172
01:02:53.800 --> 01:02:56.360
If you spend a lot of time and effort building up a brand

1173
01:02:56.360 --> 01:02:59.040
and then you find out the name that you've been utilizing

1174
01:02:59.040 --> 01:03:01.720
actually belongs to another person,

1175
01:03:01.720 --> 01:03:04.800
you've now got to redo your websites, your funnels,

1176
01:03:04.800 --> 01:03:07.200
your materials, pull product from the shelves,

1177
01:03:07.200 --> 01:03:09.200
rebrand and then relaunch.

1178
01:03:09.200 --> 01:03:10.360
That costs a lot of money.

1179
01:03:10.360 --> 01:03:13.200
It's better to know these things upfront

1180
01:03:13.200 --> 01:03:16.640
than find out later when you're just putting out band-aids

1181
01:03:16.640 --> 01:03:18.240
and trying to show somebody,

1182
01:03:18.280 --> 01:03:21.200
hey, we changed our name because this name's better

1183
01:03:21.200 --> 01:03:22.560
when everybody knows the reason why you did

1184
01:03:22.560 --> 01:03:24.560
is because they saw that name somewhere else.

1185
01:03:24.560 --> 01:03:26.800
So it's hard to rebuild that, guys.

1186
01:03:26.800 --> 01:03:28.800
I think the only thing to really think about guys,

1187
01:03:28.800 --> 01:03:30.880
again, most of you are Hunter X members

1188
01:03:30.880 --> 01:03:33.280
and so I'm talking to you guys as family

1189
01:03:33.280 --> 01:03:34.760
and just giving you the best.

1190
01:03:34.760 --> 01:03:37.040
Like this is something that you're,

1191
01:03:38.240 --> 01:03:39.840
if you have anything,

1192
01:03:41.440 --> 01:03:44.700
if you end up with anything that's even remotely successful,

1193
01:03:45.700 --> 01:03:50.420
this, like you're gonna cross this bridge at some point.

1194
01:03:50.420 --> 01:03:53.660
So to me, the only question is not if you do this,

1195
01:03:53.660 --> 01:03:56.180
the question is, when do I do this?

1196
01:03:56.180 --> 01:03:58.140
And to me, the answer is you do this

1197
01:03:58.140 --> 01:04:03.140
when you feel you have validated your idea

1198
01:04:03.820 --> 01:04:06.140
when you're like, because guys, let's be honest.

1199
01:04:06.140 --> 01:04:08.480
I mean, I own 1800 domain names.

1200
01:04:10.540 --> 01:04:12.620
I own 1800.coms.

1201
01:04:12.780 --> 01:04:14.180
Somebody's an addict.

1202
01:04:14.180 --> 01:04:15.420
Okay.

1203
01:04:15.420 --> 01:04:18.100
So I would go broke.

1204
01:04:18.100 --> 01:04:21.420
If I went to Peter to trademark 1800 domains,

1205
01:04:21.420 --> 01:04:24.660
I'd be in a bus station, right?

1206
01:04:24.660 --> 01:04:25.820
So clearly I haven't done that.

1207
01:04:25.820 --> 01:04:27.820
I probably have what?

1208
01:04:27.820 --> 01:04:30.060
20 marks, 25, maybe?

1209
01:04:30.060 --> 01:04:31.020
Yeah, about that.

1210
01:04:31.020 --> 01:04:34.700
Yeah, so of 1800.coms,

1211
01:04:34.700 --> 01:04:39.700
I thought 25 were worthy to go really spend money on,

1212
01:04:39.780 --> 01:04:40.880
like legit, legit.

1213
01:04:41.880 --> 01:04:45.160
So the question is more about when does this make sense?

1214
01:04:45.160 --> 01:04:47.080
And I think the win is when you feel

1215
01:04:47.080 --> 01:04:49.840
like you have validated your idea,

1216
01:04:49.840 --> 01:04:53.240
when you feel like it's fleshed out, it's validated.

1217
01:04:53.240 --> 01:04:56.120
This is not just one of those ideas.

1218
01:04:56.120 --> 01:04:58.560
You guys know I get these ideas in the showers,

1219
01:04:58.560 --> 01:05:00.160
get this random idea and I get.

1220
01:05:00.000 --> 01:05:06.800
not all ideas are God ideas, right? But you get an idea, you flesh it out, maybe you do a

1221
01:05:06.800 --> 01:05:12.560
challenge, maybe you do a small little masterclass, maybe you do a little, you know, you're going live

1222
01:05:12.560 --> 01:05:16.560
in Hunter X, you're going live in your social, hey, and you're just, and you're like, and you

1223
01:05:16.560 --> 01:05:22.000
just feel some breath on it, and you know, you're like, hey, maybe you put an offer together, maybe

1224
01:05:22.000 --> 01:05:27.120
you bring in a few bucks first, and you're like, okay, like, this is real. And then I think at

1225
01:05:27.120 --> 01:05:32.720
that point, you're starting to think about, okay, like, it would make sense, you know, and of course,

1226
01:05:32.720 --> 01:05:36.320
you can do your own searching for free and go online and do the best you can to kind of do some

1227
01:05:36.880 --> 01:05:41.840
basic searches. But at the end of the day, you don't want to, you don't want to make a mistake

1228
01:05:41.840 --> 01:05:47.440
doing this, you don't want to end up not using the right classes, you don't want to end up,

1229
01:05:48.560 --> 01:05:54.800
you know, but again, so to me, it's not about an if, it's about a when. And that's my best

1230
01:05:54.800 --> 01:05:59.840
advice for when I think you should do it. Obviously, you know, if money was no issue,

1231
01:05:59.840 --> 01:06:05.120
you just, you do it right now. But again, if you're, if you're kind of weighing where to

1232
01:06:05.120 --> 01:06:09.840
invest in your business, and where to invest in your entrepreneurial journey, I think I just gave

1233
01:06:09.840 --> 01:06:17.280
you some criteria for, you know, when to put money towards this, when it makes sense, or when might

1234
01:06:17.280 --> 01:06:21.840
this have to come a little bit later after maybe you've done some things, Peter and I are here for

1235
01:06:21.840 --> 01:06:28.720
the long term, this is, this is not a little short term cash grab for him or myself. You know,

1236
01:06:28.720 --> 01:06:34.320
this is so we're not going anywhere, we're going to be here. And Peter, and I want you to do this

1237
01:06:34.320 --> 01:06:38.720
when it makes the most sense for you. And for some of you, it makes sense now, like for some

1238
01:06:38.720 --> 01:06:43.920
of you, it doesn't make sense now. And, and for some of you know, some of you might not, but

1239
01:06:43.920 --> 01:06:50.000
I think that's just the best way I can serve you guys today in here. Right? Is that's how I think

1240
01:06:50.000 --> 01:06:57.520
about it. That's the advice I would give, give you guys as you know, as a mentor to you guys.

1241
01:06:58.240 --> 01:07:05.040
And at the same time, as a, as someone who's involved with the project with Peter, same thing,

1242
01:07:05.040 --> 01:07:10.560
you know, it's the, we're on the same team, and we just want to see you win. There's plenty, you

1243
01:07:10.560 --> 01:07:16.480
know, there's plenty of people for us to go help. And we want to help people at the right time when

1244
01:07:16.480 --> 01:07:20.880
it makes sense for them. So that's the only thing I would say at the same time. Like I said, you

1245
01:07:20.880 --> 01:07:27.760
know, it's not if it's a win. And so right, just know that I don't think anyone, I don't think

1246
01:07:27.760 --> 01:07:36.640
anyone's doing this much for this price with this caliber of experience. So not that I've seen. So

1247
01:07:36.640 --> 01:07:40.480
when it is the right time, this is the one and only place I think you should do this with.

1248
01:07:41.440 --> 01:07:47.200
Awesome. Well, thank you. Appreciate your being here and spending your time from your rainy day.

1249
01:07:47.200 --> 01:07:53.360
Although it's warmer than it is here. You know? Yeah, it's not raining right now. The second but

1250
01:07:53.360 --> 01:07:58.960
it's been like non stop, like two weeks. So Oh, man. Well, in two weeks, we'll be out in California.

1251
01:07:58.960 --> 01:08:04.240
So hopefully it's sunny and warm by the time we get out there. So I hope so. Yeah. I will bless

1252
01:08:04.240 --> 01:08:10.720
you, brother. Thanks for being out here. Later, guys. Got you later. Take care. All right, guys.

1253
01:08:10.720 --> 01:08:16.960
So there you have it. It's kind of a summary of everything for you. I've created this package,

1254
01:08:16.960 --> 01:08:22.240
specifically knowing a number of your scenarios. If you have any questions, let me know. Like I

1255
01:08:22.240 --> 01:08:28.399
said, that cart is open for 48 hours. If you want to be in that network as well. The network is

1256
01:08:28.399 --> 01:08:35.040
included for free. We sell that network for $29.95 all day long. People jump into that network

1257
01:08:35.040 --> 01:08:42.640
separately. And so what I decided I wanted to do and Peter actually confirmed it when we were

1258
01:08:42.640 --> 01:08:48.160
talking about it was to actually just give that to you as a free gift. So as you're implementing,

1259
01:08:48.160 --> 01:08:52.479
it works out for you. So just so you understand the people who are actually taking this because

1260
01:08:52.479 --> 01:08:59.120
people are signing up already. I'm seeing there's a sequence. All right. So the people who sign up

1261
01:08:59.120 --> 01:09:05.040
first will come up for the audit first. The people who come up last will come up for the audit last.

1262
01:09:06.960 --> 01:09:11.840
And so if you have questions, feel free to you can DM me personally. I am more than happy to

1263
01:09:11.840 --> 01:09:16.000
talk to you if you're trying to figure out if the right time you can talk with me. As many of you

1264
01:09:16.000 --> 01:09:20.720
that know me will know I'm not going to try to force you to do anything. But I do have a good

1265
01:09:20.720 --> 01:09:26.160
gauge of when somebody is ready. And as Eileen told you, she didn't think she was ready and she

1266
01:09:26.160 --> 01:09:31.439
got she ended up getting an entire business laid out while others kind of thought they would take

1267
01:09:31.439 --> 01:09:36.800
way longer and it was kind of shortened. So it's a great opportunity for you. Hopefully you take

1268
01:09:36.800 --> 01:09:46.319
advantage of it. And okay. One person asked about a payment plan. Okay. So let me I'll speak towards

1269
01:09:46.319 --> 01:09:51.840
that quickly for people. If we did a payment plan, the issue is that we couldn't do the

1270
01:09:51.840 --> 01:09:55.920
service until the payment was over. Because once I actually do the IP audit,

1271
01:09:57.040 --> 01:09:59.760
you don't need to pay anymore. You already got the service done.

1272
01:10:00.000 --> 01:10:01.480
Do you see what I'm saying?

1273
01:10:01.480 --> 01:10:04.680
So if there was a payment plan,

1274
01:10:04.680 --> 01:10:07.360
then you wouldn't be able to actually do the service

1275
01:10:07.360 --> 01:10:09.100
until the payment was done.

1276
01:10:09.100 --> 01:10:11.260
So if you did like, let's say two payments

1277
01:10:11.260 --> 01:10:12.560
or three payments,

1278
01:10:12.560 --> 01:10:14.680
you'd have to wait until your last payment was done

1279
01:10:14.680 --> 01:10:17.040
until you could actually do the service.

1280
01:10:17.040 --> 01:10:19.520
Because if I did the service during the first month,

1281
01:10:19.520 --> 01:10:21.880
and then the person just never showed up

1282
01:10:21.880 --> 01:10:23.480
to pay off anything else,

1283
01:10:23.480 --> 01:10:25.880
I've already done the legal work,

1284
01:10:25.880 --> 01:10:29.360
and just so you understand how it works is that

1285
01:10:29.360 --> 01:10:30.880
I'm doing the work.

1286
01:10:30.880 --> 01:10:32.680
A to E challenges is running a challenge,

1287
01:10:32.680 --> 01:10:35.600
but then it's hiring a law firm to do the legal work,

1288
01:10:35.600 --> 01:10:37.680
which is actually billed out separately

1289
01:10:37.680 --> 01:10:39.760
and charging A to E challenges.

1290
01:10:39.760 --> 01:10:41.120
Fortunately, I own both entities,

1291
01:10:41.120 --> 01:10:42.640
so I can discount that all I want,

1292
01:10:42.640 --> 01:10:45.040
which is why it's only 59.95,

1293
01:10:45.040 --> 01:10:46.520
as opposed to 15,000.

1294
01:10:46.520 --> 01:10:48.560
So, all right, with that,

1295
01:10:48.560 --> 01:10:50.800
does anybody have any questions?

1296
01:10:50.800 --> 01:10:53.560
Because we are going to break for 10 minutes

1297
01:10:53.560 --> 01:10:58.340
and then go into VIP, VIP, that way, VIP.

1298
01:11:00.360 --> 01:11:02.120
Alicia, do you have a question?

1299
01:11:02.120 --> 01:11:03.960
Or is that sign language?

1300
01:11:03.960 --> 01:11:06.200
You just said, that was awesome, Peter.

1301
01:11:06.200 --> 01:11:07.040
Thank you.

1302
01:11:07.040 --> 01:11:08.800
Have a great day.

1303
01:11:08.800 --> 01:11:10.800
This is yes in sign language.

1304
01:11:10.800 --> 01:11:12.360
Oh, is this yes in sign language?

1305
01:11:12.360 --> 01:11:15.400
You know, this also means revving up your motorcycle.

1306
01:11:15.400 --> 01:11:16.680
I'm just saying in New Hampshire.

1307
01:11:16.680 --> 01:11:18.120
So, all this time,

1308
01:11:18.120 --> 01:11:19.760
I thought they were just riding the motorcycle.

1309
01:11:19.760 --> 01:11:21.360
They were saying yes the entire time.

1310
01:11:21.360 --> 01:11:22.360
I didn't even know that.

1311
01:11:22.360 --> 01:11:24.000
Wow.

1312
01:11:24.000 --> 01:11:26.720
Okay, well, with that, bless all of you guys.

1313
01:11:26.720 --> 01:11:28.280
I did see one other question

1314
01:11:28.280 --> 01:11:29.920
and I think I'm going to answer now.

1315
01:11:29.920 --> 01:11:31.480
People were asking about Canva.

1316
01:11:32.760 --> 01:11:34.480
People were saying, well, hold it.

1317
01:11:34.480 --> 01:11:36.720
What if I grab an image from Canva?

1318
01:11:36.720 --> 01:11:37.680
What I'm going to do for you

1319
01:11:37.680 --> 01:11:41.000
is I'm going to drop the license agreement for Canva.

1320
01:11:41.000 --> 01:11:43.200
Ray already took that, yeah, that's right there.

1321
01:11:43.200 --> 01:11:44.040
Did we drop it already?

1322
01:11:44.040 --> 01:11:45.320
You dropped it?

1323
01:11:45.320 --> 01:11:47.200
Yeah, I dropped the license agreement link

1324
01:11:47.200 --> 01:11:49.720
and I dropped the link that goes into

1325
01:11:49.720 --> 01:11:51.760
not being able to trademark.

1326
01:11:51.760 --> 01:11:52.880
Okay, good.

1327
01:11:52.880 --> 01:11:54.040
Good, thank you very much.

1328
01:11:54.040 --> 01:11:55.280
Yeah, see, Ray knows me.

1329
01:11:55.280 --> 01:11:56.840
So, she's already dropped it.

1330
01:11:57.480 --> 01:11:59.600
The big thing about Canva that you want to think about

1331
01:11:59.600 --> 01:12:01.360
is if you're grabbing some of their content

1332
01:12:01.360 --> 01:12:05.120
and including it into your own material,

1333
01:12:05.120 --> 01:12:07.280
their license agreement makes it pretty clear

1334
01:12:07.280 --> 01:12:09.240
that you can't obtain legal rights

1335
01:12:09.240 --> 01:12:12.040
to anything that includes their material.

1336
01:12:12.040 --> 01:12:14.960
Okay, so if you're using their site

1337
01:12:14.960 --> 01:12:16.360
to create your own logo

1338
01:12:16.360 --> 01:12:17.560
and you're grabbing their content

1339
01:12:17.560 --> 01:12:19.800
to throw it into your logo, that's a problem.

1340
01:12:21.080 --> 01:12:23.120
Now, that doesn't mean you can't use their site

1341
01:12:23.120 --> 01:12:24.600
to create a logo.

1342
01:12:24.880 --> 01:12:28.520
You can, like, freehand

1343
01:12:28.520 --> 01:12:30.880
and then add colors and other things like that,

1344
01:12:30.880 --> 01:12:33.600
but you also need to realize that there's certain fonts

1345
01:12:33.600 --> 01:12:36.320
on Canva that are protected.

1346
01:12:36.320 --> 01:12:39.600
So, even if you grab the fonts, the language,

1347
01:12:39.600 --> 01:12:44.280
you're using a font that may be protected under IP

1348
01:12:44.280 --> 01:12:46.760
and thereby committing infringement.

1349
01:12:46.760 --> 01:12:48.360
So, you got to be careful with those agreements.

1350
01:12:48.360 --> 01:12:49.360
Yeah, Ray, go ahead.

1351
01:12:51.440 --> 01:12:52.760
Just quickly, two mentions.

1352
01:12:52.760 --> 01:12:55.680
One, I think Canva is also starting to use an AI.

1353
01:12:55.680 --> 01:12:57.440
It started asking me to start narrowing

1354
01:12:57.440 --> 01:13:00.120
and generating in there yesterday.

1355
01:13:00.120 --> 01:13:02.640
But then also, if you guys believe,

1356
01:13:02.640 --> 01:13:03.800
I just wanted to quickly mention

1357
01:13:03.800 --> 01:13:05.520
about the foundations and IP package.

1358
01:13:05.520 --> 01:13:07.520
If you believe that it's too early

1359
01:13:07.520 --> 01:13:10.520
and you're not ready or set up,

1360
01:13:10.520 --> 01:13:12.560
that could not be accurate

1361
01:13:12.560 --> 01:13:15.000
because we had, I'd probably say,

1362
01:13:15.000 --> 01:13:18.360
85% of our members who did the audit before,

1363
01:13:18.360 --> 01:13:21.560
they already had done all the branding

1364
01:13:21.560 --> 01:13:23.160
and had to go back and redo it

1365
01:13:23.160 --> 01:13:25.480
because they were vulnerable to infringement.

1366
01:13:25.480 --> 01:13:27.920
And so, the ones that were starting out,

1367
01:13:27.920 --> 01:13:29.680
like Eileen, that were just brand new,

1368
01:13:29.680 --> 01:13:32.200
they had a clean slate, like a blank canvas.

1369
01:13:32.200 --> 01:13:34.480
So, they had the best launching point

1370
01:13:34.480 --> 01:13:36.040
because Peter could come in

1371
01:13:36.040 --> 01:13:39.280
and let them know the best ways to begin.

1372
01:13:39.280 --> 01:13:41.280
And so, they were able to start off

1373
01:13:41.280 --> 01:13:44.920
putting all the right elements in place from the beginning.

1374
01:13:44.920 --> 01:13:47.040
Yeah, that's a really good point, what Ray's raising,

1375
01:13:47.040 --> 01:13:48.720
because think of it this way.

1376
01:13:48.720 --> 01:13:51.400
If you go the route of starting to produce something

1377
01:13:51.400 --> 01:13:53.160
and starting to get customers,

1378
01:13:53.160 --> 01:13:56.080
and then you start doing the review

1379
01:13:56.080 --> 01:13:57.720
and you find out that what you're doing

1380
01:13:57.720 --> 01:14:00.080
actually is committing trademark infringement

1381
01:14:00.080 --> 01:14:02.000
or copyright infringement or patent infringement,

1382
01:14:02.000 --> 01:14:04.680
and you got to redo it, you got to start over.

1383
01:14:05.520 --> 01:14:08.360
It's much better to, as you're starting,

1384
01:14:08.360 --> 01:14:09.920
like Pedro mentioned,

1385
01:14:09.920 --> 01:14:13.120
you've got people who are getting to know you, your service,

1386
01:14:13.120 --> 01:14:15.680
but what you don't want to do is start building up a name

1387
01:14:15.680 --> 01:14:17.800
and then realize you got to change the name.

1388
01:14:17.800 --> 01:14:21.240
We've had so many people who have come on board.

1389
01:14:22.080 --> 01:14:23.320
We did an IP audit.

1390
01:14:23.320 --> 01:14:26.920
I'd say, gosh, over 50% of the people that came on board

1391
01:14:26.920 --> 01:14:30.280
to do the IP audit actually had to change their business.

1392
01:14:31.520 --> 01:14:33.440
And fortunately, they had only been doing it

1393
01:14:33.440 --> 01:14:35.720
for like a year or less.

1394
01:14:36.920 --> 01:14:40.080
And so, they realized, oh, wow, I need to modify this,

1395
01:14:40.080 --> 01:14:40.920
I need to do this,

1396
01:14:40.920 --> 01:14:43.920
I need to actually use these things here

1397
01:14:43.920 --> 01:14:46.920
and change that there and get rid of that relationship.

1398
01:14:47.080 --> 01:14:50.680
I need an indemnification agreement here,

1399
01:14:50.680 --> 01:14:53.400
I need a non-disclosure and a non-compete there.

1400
01:14:53.400 --> 01:14:55.280
Like they've realized all these things

1401
01:14:55.280 --> 01:14:57.120
so that they can become productive,

1402
01:14:57.120 --> 01:14:58.800
but they didn't know before.

1403
01:14:59.680 --> 01:15:00.520
Yeah, right.

1404
01:15:00.000 --> 01:15:00.840
Go ahead.

1405
01:15:02.000 --> 01:15:03.920
Oh, sorry, my hand just never went down.

1406
01:15:03.920 --> 01:15:06.000
All right, well, we're gonna take a bio break

1407
01:15:06.000 --> 01:15:07.980
and we'll start at 8.30 in VIP.

1408
01:15:08.880 --> 01:15:10.520
I look forward to seeing you guys.

1409
01:15:10.520 --> 01:15:12.960
And if you're not a VIP, tomorrow,

1410
01:15:12.960 --> 01:15:15.000
we're going to be bringing trademarks

1411
01:15:15.000 --> 01:15:17.680
and copyrights together with patents.

1412
01:15:17.680 --> 01:15:20.980
Okay, so you're gonna see how it all works together.

1413
01:15:20.980 --> 01:15:24.240
And it's actually pretty amazing how that all plays out.

1414
01:15:24.240 --> 01:15:26.360
So I'm looking forward to seeing you.

1415
01:15:26.360 --> 01:15:28.640
I'm already starting to go through withdrawals

1416
01:15:28.680 --> 01:15:30.400
because I know this is almost over.

1417
01:15:30.400 --> 01:15:32.640
So God permitting, I'll be able to continue

1418
01:15:32.640 --> 01:15:34.120
seeing you guys through the year.

1419
01:15:34.120 --> 01:15:36.600
But if not, I'll see you guys tomorrow.

1420
01:15:36.600 --> 01:15:38.840
And in VIP, I'll see you guys over there in 10 minutes.

1421
01:15:38.840 --> 01:15:40.600
8.30, we're jumping in, okay?

1422
01:15:40.600 --> 01:15:44.480
I'll leave you with Larissa to summarize things

1423
01:15:44.480 --> 01:15:46.240
and I'll see you shortly.