WEBVTT

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VI peers, so good to see all of you.

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So good seeing everyone here.

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I got to tell you some of the emails that you guys are sending me are like emails that

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I would be getting from like second year law students, honestly, like it's not these are

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not beginner things.

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I don't think anybody here has ever emailed me something saying I don't understand what

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a copyright is or like what's a trademark like.

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You guys are going really deep.

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And so I just want to continue honoring that and giving you that the forum to be able to

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ask really deep questions.

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And I know a lot of you are implementing because your follow up questions are really questions

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of implementation, which is good, which is good.

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It's better to have is better to have the person who can guide you right there next

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to you and take advantage of that in that time period.

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So, so let's jump into a number of questions first, and then I'm going to do something

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and then we'll jump into more questions.

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Okay, so let's Susan, are you there?

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Yes, I just look really gross today, so I don't want to be.

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You know, we have bad hair day is all you know, so anyway, okay.

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I talked with you during the Saturday class that Todd and Tamara had the workshop.

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Oh, I love that.

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Yeah, they're amazing.

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They are.

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They are.

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But okay, you know how we're talking about like the the patent trolls, how their dirt

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bags and scums of the earth, that sort of thing.

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So here, I think in some respects, corporations are the same way.

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But here's, here's my ethical dilemma, okay, being a kingdom minded individual who my husband

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is going to start his own business, and I'm starting mine, okay, so but they're separate.

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But he currently is working, you know, he put in a two weeks notice, which turns into

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eight months notice, you know.

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But anyway, because of the code of conduct, and all of this on their website that they

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have to sign every year, how is it ethically moral for them to take ideas, even though,

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like you said, he was working on at their time, his computer, their computer, that sort

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of thing.

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How is that really ethical to take away a patent idea, and file a patent on that?

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That to me is a huge philosophical moral dilemma.

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Yeah.

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Can you explain that to me?

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You know what the problem is, Susan, sometimes the ethical, moral, philosophical issues don't

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overlap properly with the law.

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And that's when you have a situation, see, the law is supposed to provide empowerment

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for individuals who can't speak for themselves, it's supposed to bring things into justice.

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And unfortunately, you see a lot in the legal system, that ethical moral standard just doesn't

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resonate the way it's supposed to.

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And that's, that's actually part of what I believe the Lord's calling is in my life is

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literally to transform the legal profession to bring it back to what it's supposed to

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be because our Heavenly Father is not only a king, but he's a judge.

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You know, like, it's no joke, like the law was created, it's perfect.

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And so, you know, you spiritually are saying this doesn't make sense.

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It's not right.

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This shouldn't happen.

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It's not ethical.

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It's not.

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And you're right.

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It's not.

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But let me let me explain to you what the law says.

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I'm going to explain to you the law.

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And then you can figure out how to make things work.

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I've had situations where individuals were working on specific technologies, joined a

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corporation with their own technology, something that they did internally, and then did further

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development in that company, and the company filed the patent for it and gave no credit

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to the inventor.

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Zero, zero.

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All right.

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What what people need to realize is that there are employee documents when you hire people,

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their employee documents that you have to review and see whether or not you're assigning

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all right title and interest to literally everything that you're doing over to the company.

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But separate from that, there's case law that focuses on the area of the development of

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inventions.

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And so if your husband, you know, is coming out with new technology, I mean, now you know

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this because you've been through this challenge.

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You know, I'm going to teach you ways to get around this, which is part of why I'm doing

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this challenge.

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But unfortunately, if he did the I can't give you legal advice.

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So I'll just say the way the law speaks is it looks at a number of different factors.

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One is any employee agreements, but separate from that, there is some consideration for

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is a development on developed during corporate time.

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time? Is it being done using corporate devices, software,

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technology, there's an analysis that's done to determine who

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actually owns this thing, right? This is why engineers, inventors,

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serial entrepreneurs, these people, they have to understand

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that whenever they get hired by a company, you have to make sure

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that any technology that you create, you file your own

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patents on. Okay, separate, because the second I'm telling

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you the second that you involve the company, the company looks

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at it as an asset of the company. And they immediately

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want to procure the rights to it so that they can either license

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it or make products associated with it, or sell it or whatever

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the case may be. That's what the company wants. So to answer

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your question with regard to you know, the ethical thing to do

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here. Yeah, sometimes they just don't match up properly. They

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really don't. I mean, I've been in a court of law, arguing

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against opposing counsel who has just been like was lying was

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like not saying things accurately. And literally, I

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will in the middle of a court session, start praying. I'll

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start praying Lord, let's literally let your will be done

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here, Lord, let I bind this I bind that like any lies are

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coming out, let them be revealed. And what happens, it

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happens like the courtroom changes in those moments. So

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you're you're not, you're not in a situation where you are. You

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are, you can't do anything, right? You can pray about it,

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you can by all means pray about it. But the legal system itself

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is built so that inventors have rights unless they assign all

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right title and interest to another party. And so you've

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got to check your employee agreements to see if you've done

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that. And separate from that, you have to make if he's doing

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development, don't use the company's equipment, don't do it

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during work time, because they're going to come out and

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say, well, what did I pay you for? Like, hold it, I'm paying

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you. And while I'm paying you, you're working on such and such

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then I own that. That's what they do. Right? So yeah, so it's

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an unfortunate situation. But it is a real situation. I run into

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it all the time. Okay. Thanks. Yeah, you're so welcome. Susan,

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if I can help in any way, obviously, I'm happy to talk you

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through it. But um, but your analysis, the way your analysis

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is gonna have to break down is, you know, did he did he really?

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Or did this theoretical individual because this is not

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legal advice? Did this individual really use, you know,

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company equipment? Did they do it during company time? Did they

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do that? Yes or no? And was it an employee agreement? Yes or

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no, like, you want to dig into these things, and then go speak

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to an attorney and tell me if this is a technology that is

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incredibly important, where he wants to be able to leave the

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company and bring it to another company or start his own

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company, you're gonna want to speak to an attorney to make

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sure that they can do this analysis of the exact scenario,

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what exactly that would be within the patent claims,

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literally the ending the claims of the patent, what is in there

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as being owned? Who owns that? That's what you want to figure

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out. It's the important parts like in the Oreo cookie, you

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know, have any Oreo cookie without the white stuff in the

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middle? What's the point? You know, I'm just saying don't get

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mad at me, Mr. Cookie Monster. I'm just saying I don't need

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that stuff anymore. I'm gluten free. All right, with that,

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we're moving on. So Patricia, you're so welcome, Susan,

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Patricia.

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Good day. I'm well, Peter. Okay. I have emailed you about this.

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And this hasn't come up. But I think it's important about my

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NFT. And my story that I was

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did you see my email last night?

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Yes, I did. Okay, good. Yeah. Yes. You said it was

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congratulations. That was awesome. Thank you. Thank you.

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Okay, so my NFT, you know, the the contest rules were that you

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take a anonymous NFT. Mine was number 177 of the Genesis

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collection. Yeah, that's a nice one, too. I saw it. Yeah. Thank

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you. And so, um, you know, give that that character a name, and

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an origin story. Yes. Well, I did. And that's how I won the

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contest. Yeah. And so and I'm, I'm grateful and thrilled. So

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anyway, I own her image, right? I mean, they don't have like

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Kingdom Warriors does not have any claim on that because I

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don't know how they're setting up their system. Yeah, that's

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between you and Eric, you got to cooperate.

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Well, Eric wants me to turn her into a comic. Oh, very cool.

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Yeah. So he actually put that in the when he read my story, he

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said he wanted to hear more good, you know, he said,

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I think she would make an amazing comic.

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Yeah, Eric's an amazing person.

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He's in a hundred acts, you know.

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He is, yeah.

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He's my friend. He's good people.

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Yeah, I've been his intercessor for about three years.

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Well, like when he goes and does stuff,

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I'm on the prayer team for Kingdom Warriors.

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Yes, come on.

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That is awesome.

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Thank you.

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That's true.

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That's your victory as well.

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Yeah, so what I would say,

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there's a few things to think about, right?

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So the image itself, when you're looking at NFTs,

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that's, you know, those are images, right?

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Images are protectable by what?

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Somebody tell me in the chat.

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How do you protect images?

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Copyright, exactly.

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Not trademark, but copyright.

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That's right, yeah.

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So you would actually own that specific image by copyright.

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So then the, you could always file a copyright application.

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The only thing that I don't know,

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and what you need to figure out, Patricia,

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I'm 99% sure, but you need to talk,

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you should probably confirm it with Eric.

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I believe all the people that receive the NFTs

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actually receive the NFTs, like it's theirs.

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Yeah, it is.

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It's not like you're getting a license.

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I'm pretty sure of that.

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You need to just double check, you know, the documentation.

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My understanding of it,

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because I actually have 10 of them myself, like-

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Oh, so that's why you're Kingdom General.

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Yeah, well, yeah.

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I mean, he asked me before if I would help them out

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and understanding some of the legal issues.

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And I was like, look, brother,

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you're building something, I'll back you up.

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So I invested some money into their company,

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you know, just to help them out.

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Oh, good.

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Yeah, so they're good people.

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So my understanding, and I might be wrong

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because I haven't dug into this.

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I haven't spent a lot of time with it.

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I just wanted to support him.

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So, but my understanding is that we own the NFTs.

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If we own the NFTs flat out,

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that means that we can file copyrights

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on things all day long.

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They're ours.

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Like you can't do anything about it.

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Now, hold it.

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I want to go back to something.

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Braylon said trademark.

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Okay, so I want to go back for a second

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because Braylon's very smart.

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And so she just raised something

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and I just thought about something

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and there may be a way to actually do this.

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So if you wanted to turn the NFT into a logo,

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you could actually file a trademark application for that.

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So Braylon, I take that back.

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I think there is a way on that.

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It wouldn't be a typical logo.

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It wouldn't be like, I mean, you can.

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You can turn your NFT character into a logo if you so choose

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and then put it on all of your products.

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So your NFT essentially,

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your image for your NFT essentially

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would be an identification as to the source of goods.

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It wouldn't be an identification as to the good itself.

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You can do that if you want to be really creative.

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So I think Braylon, you're right.

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I think you could do that if you so chose.

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So.

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So can I, should I do both or either, or what?

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Well, I think your first step, honestly, Patricia,

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is to make sure that you own the stuff flat out.

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Okay.

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I'm pretty sure, but just double check with Eric.

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Just say, hey, I received this price

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because you confirmed that I am the full owner.

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I have, you've assigned all right,

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title and interest over to me, right?

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And he's going to know, who'd you talk to, Peter?

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That's the first thing he's going to say.

249
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And so, which is good.

250
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At that point, you'll know it's yours.

251
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And then I would start out with the copyright.

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I mean, honestly, I mean, if you're,

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if you file a trademark for the logo,

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that means you're going to be slapping that logo

255
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on your products or your services

256
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to identify you as the source of goods.

257
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You're not really doing that.

258
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You're not, you're not really utilizing it on,

259
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on a, like on a cup to see that when everybody sees a cup,

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they think of, you know, Patricia.

261
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That's not really what you're doing.

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You're, it's more copyright,

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which is protecting the work itself, the image itself.

264
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And then with regard to the book that you've done,

265
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same idea, that's all copyright.

266
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Books fall into the copyright realm, right?

267
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Okay, now, okay, that, that,

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this is one of the things I wanted to ask you.

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Okay, I need to change the details

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or, or Kingdom Warriors needs to hire me for their,

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their team or their writing team.

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One of the two, because.

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I have no idea.

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Because, okay, I put, to qualify for the contest,

275
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I had to put in that the enemy was the obsidian shade.

276
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You know, that's, that's the enemy and their thing.

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And then I also had to put that we were defending,

278
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and my character is actually, as you know,

279
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a secret agent undercover.

280
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She's actually the, the daughter of the dead King,

281
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but has not been revealed.

282
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What, what I would say,

283
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just because we have a lot of questions here,

284
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I want to make sure I'm honoring everybody.

285
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So it's a story.

286
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Stories fall on the copyright.

287
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Okay.

288
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So basically you're, you're looking at stories,

289
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stories or copyright?

290
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Any modifications to stories or copyright?

291
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Well, all I have to do is change the details

292
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to have it be my own

293
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and not be affiliated with the Kingdom Warriors.

294
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I do not.

295
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I can't answer that, Patricia.

296
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Okay.

297
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That's between you and Kingdom Warriors.

298
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You need to know what kind of.

299
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agreement you entered into, you have to determine do they own the work that you submitted or not,

300
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or do you own it? If you own it, if you own it, then you can make derivative works. That means

301
00:15:09.760 --> 00:15:13.280
you can modify it. I don't know what your specific circumstances are. Okay. I put a

302
00:15:13.280 --> 00:15:21.280
copyright on it when I submitted it. Okay. Yeah. I mean, I, I don't know. There's certain companies,

303
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there's certain companies, and, and actually this is helpful for everybody here.

304
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There's certain illustrations, certain journals, certain books, certain other things that when

305
00:15:29.920 --> 00:15:34.000
you send them a copy of your story, it says that you assign all right title and interest to your

306
00:15:34.000 --> 00:15:39.360
story to the company. You need to know that when you submit an article for publication within a

307
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magazine, 99% of the time, you're assigning all right title and interest to that actual

308
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article to the journal that allows them to use it any way they so choose. They don't want you

309
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to come back at them later and sue them for having their material inside, you know, or having

310
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your material inside their journal. So Patricia, I'm going to move on. Okay. Okay. Thank you,

311
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Peter. You're so welcome. Bless you. Braylon. I received it out with a really good question.

312
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And then we had to stop because I want to make sure it was recorded to go right ahead.

313
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Thank you. Yeah. This, this is number one of two questions. So John was using your image

314
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and I have a podcast where I interview people such as yourself, hint, hint. And I would,

315
00:16:22.560 --> 00:16:29.920
I use the image in the promotional materials of that person without necessarily their express

316
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written permission. However, I do in the agreement, when I invite them to be on the show,

317
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I do have a clause in there that says, we agree that my company owns the right to use their voice,

318
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their likeness for the podcast in perpetuity. Is that good enough? Or do I need them to literally

319
00:16:50.000 --> 00:16:55.760
a brilliant question? Yeah, that's a brilliant question. So the second you said that I saw a

320
00:16:55.760 --> 00:17:02.160
timeline, all right. So there's a timeline here. Okay. The agreement that you're talking about,

321
00:17:02.160 --> 00:17:05.680
this is not legal advice. I'm just saying, I'm going to break it down to you the way I would

322
00:17:05.680 --> 00:17:12.800
analyze things on a timeline. There is what I do before the person works with me. And then what I

323
00:17:12.800 --> 00:17:18.800
do after the person works with me, that's how I would look at it. Okay. Any legal agreement I have

324
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needs to address both parts. All right. So I'm going to keep it at that level. So now if, if my

325
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agreement says I have all right title and interest to anything that you say on my show, anything you

326
00:17:33.600 --> 00:17:40.880
do on my show, all the recordings, which is brilliant. Love that. That's smart. Right? That's

327
00:17:40.880 --> 00:17:46.160
really covering after they're on my show, like they're on my show. That's everything I can do

328
00:17:46.160 --> 00:17:53.120
from there on. That has not addressed in any way, shape or form, taking a picture of them, marketing

329
00:17:53.120 --> 00:17:58.320
them, throwing them as a bonus, you know, making it has not addressed any of that. Because I've

330
00:17:58.320 --> 00:18:03.920
talked about you're on my show. Everything associated with my show from that point on is

331
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mine, which brilliant. Love that. You need to do that. But we, but what you haven't addressed is,

332
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or what theoretically has not been addressed is what about beforehand where I'm marketing a

333
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picture, you know, you got a picture of this guy or this gal on your website, which is drawing

334
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people's attention and making them come to you. You may even be running ads that has a picture

335
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of them and say such and such is going to be there. You know? So what I tend to do to be on

336
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the safe side is I tend to get permission beforehand and say, Hey, you're going to be a

337
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guest like with Paula, Paula Clancy. Hey, Paula, you're going to be a guest. I know your billing

338
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rate. I know what you do. I know you always provide a discounted billing rate for all the

339
00:18:45.680 --> 00:18:50.320
people I send to you. I appreciate that. Are you okay with me? Kind of, I want to put a picture

340
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of you on my Facebook group and your bio information. And she's like, Pete, I've known

341
00:18:54.720 --> 00:18:59.120
you forever. Of course, you don't even need to ask that. But I'm asking anyway, in writing,

342
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because who does she work for? Gowling. So what if Gowling tomorrow reaches out and says, Hey,

343
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why do you have one of my partners on your website and you're advertising my law firm?

344
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It's like, well, she told me I could, I've got it in writing.

345
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And when you say in writing, just to clarify, is an email back and forth good enough?

346
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I mean, for me, for what you're talking about, like, you know, just something in writing, I

347
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wouldn't get crazy legal about it. The best way to do it is to have like a legal document. But

348
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sometimes, if I could be honest as an attorney, it's kind of funny, I said that if I could be

349
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honest as an attorney, but actually, it was pretty funny. I didn't actually mean the way that sounded.

350
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But that is hilarious. If I could be honest, comma, as an attorney, see, it wasn't supposed

351
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to be in the same sentence. As an attorney, what I would do is I would be careful being

352
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really too aggressive when you're inviting somebody, you know, you're scared that you're

353
00:20:00.000 --> 00:20:02.720
fish away when you're trying to get a big fish in your boat,

354
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you know, like you'll be splashing around and people go,

355
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I don't want to work with that person. They had me sign a 20

356
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page legal document just to come on their podcast. Like why in

357
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the world would I do that? They own my children now? Why would I

358
00:20:14.320 --> 00:20:19.040
do that? You know, so yeah, so to answer that question, I see I

359
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see two timelines. The point it sounds like from the point of

360
00:20:23.640 --> 00:20:27.080
them meeting going forward sounds like, you know, the

361
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general stuff for that is I would say anything that you do

362
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with me, I own our rights, I know an interest to blah, blah,

363
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but that beginning part of marketing. That's also

364
00:20:36.080 --> 00:20:39.160
important. So I would just try to get something in writing. You

365
00:20:39.160 --> 00:20:42.000
don't have to get crazy, but get something says, Hey, are you

366
00:20:42.000 --> 00:20:44.840
okay with me taking a picture of you putting it on the Facebook

367
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page or pubs and just get them to Yeah, no problem. That at

368
00:20:48.200 --> 00:20:49.880
least at least it's better than nothing.

369
00:20:50.440 --> 00:20:54.000
Okay, very good. Thank you so much. And then the second part

370
00:20:54.000 --> 00:20:57.120
of my question had to do with what you were teaching today

371
00:20:57.120 --> 00:21:01.480
because you said methods and I don't know that I would get a

372
00:21:01.480 --> 00:21:08.840
patent but I'm wondering about trademark. I help people set up

373
00:21:08.840 --> 00:21:12.680
the establishing documents so that they're establishing their

374
00:21:12.680 --> 00:21:16.720
doc, their business in heaven. And there's different things

375
00:21:16.720 --> 00:21:22.520
that Father God had me do and you know, work on to do this

376
00:21:22.520 --> 00:21:26.160
properly so that it's protected and resourced and you engage

377
00:21:26.160 --> 00:21:29.000
your assistants and all of those things. So is that

378
00:21:29.000 --> 00:21:30.240
process?

379
00:21:32.920 --> 00:21:35.680
I mean, first of all, that process is priceless. That's

380
00:21:35.680 --> 00:21:38.840
the first part. I mean, wow, that's just like, that's

381
00:21:38.840 --> 00:21:43.000
amazing. And it's, it's making it very clear to me why there's

382
00:21:43.000 --> 00:21:45.880
so much significance to taking care of this group of people

383
00:21:45.880 --> 00:21:48.880
because some of the stuff that you ladies and gentlemen are

384
00:21:48.880 --> 00:21:52.960
doing is this is not a joke. Like this is kingdom serious

385
00:21:52.960 --> 00:21:58.120
kingdom work. And so yeah, it's very humbling. So to answer your

386
00:21:58.120 --> 00:22:03.520
question, if it's a lot of like, theoretical stuff that comes

387
00:22:03.520 --> 00:22:07.200
into specific application, if there is no computer involved,

388
00:22:07.240 --> 00:22:11.360
there's no mechanism involved, no apparatus involved, it makes

389
00:22:11.360 --> 00:22:14.560
it a much lower chance that you're going to be able to get a

390
00:22:14.560 --> 00:22:18.960
patent on it. All right. Because, because it becomes

391
00:22:18.960 --> 00:22:22.360
very difficult to monitor. Like you have to think about in the

392
00:22:22.360 --> 00:22:25.360
patent realm, what you're trying to do is stop others

393
00:22:25.360 --> 00:22:29.880
from making using selling or offering for sale, or using that

394
00:22:29.880 --> 00:22:33.920
method, how are you going to monitor all the steps of your

395
00:22:33.920 --> 00:22:34.560
method?

396
00:22:34.800 --> 00:22:36.080
I'll put an angel on it.

397
00:22:37.760 --> 00:22:40.080
If you got an angel on it, you don't even need the patent. I'm

398
00:22:40.080 --> 00:22:47.160
just kidding. But the I mean, but the point is that it's there

399
00:22:47.160 --> 00:22:50.520
it needs to be concrete, like you have to be able to what I

400
00:22:50.640 --> 00:22:53.920
this is what I would do, Braylon. I would, when we write

401
00:22:53.960 --> 00:22:57.480
when we create software, we start out with a flowchart. Okay,

402
00:22:57.760 --> 00:23:00.920
I would create a flowchart that breaks down each one of your

403
00:23:00.920 --> 00:23:05.000
steps, one by one by one. All right. And then if you're in the

404
00:23:05.000 --> 00:23:08.520
portal, right, then we can we can break it down step by step.

405
00:23:08.720 --> 00:23:12.280
But the whole point is now that you've got it in a flowchart,

406
00:23:12.280 --> 00:23:15.520
you can look at each step and see if each step in and of

407
00:23:15.520 --> 00:23:20.200
itself, warrants something that's patentable. And then if

408
00:23:20.200 --> 00:23:23.200
it does, that are the combinations of the steps

409
00:23:23.200 --> 00:23:27.400
unique, so that one of ordinary skill in the art will

410
00:23:27.400 --> 00:23:29.640
understand the invention when they look at the patent. What

411
00:23:29.640 --> 00:23:32.600
that basically means is, when somebody looks at your drafted

412
00:23:32.600 --> 00:23:35.560
patent, can they practice the invention? I don't I have no

413
00:23:35.560 --> 00:23:38.960
doubt that you'll be able to explain that. My only question

414
00:23:38.960 --> 00:23:44.360
is, is anything concrete enough that there's some kind of device

415
00:23:44.360 --> 00:23:48.120
associated or some kind of mechanism associated, where I

416
00:23:48.160 --> 00:23:53.600
can take it from the, the soft, the soft area that's unpatentable

417
00:23:53.600 --> 00:23:55.680
subject matter and make it patentable subject matter.

418
00:23:55.720 --> 00:23:58.560
That's what I'm trying to figure out. And I think a flowchart is

419
00:23:58.560 --> 00:24:01.680
going to help you get halfway there. Because you're going to

420
00:24:01.680 --> 00:24:04.280
see the steps. And then an attorney will be able to look at

421
00:24:04.280 --> 00:24:07.720
the steps and say, Oh, these three steps here. Yep. That's

422
00:24:07.720 --> 00:24:11.840
something that's protectable. So get a flowchart. Everybody knows

423
00:24:11.840 --> 00:24:14.680
how to use a flowchart, write down the steps sequentially in

424
00:24:14.680 --> 00:24:18.040
there. And that's going to help you in multiple ways. Okay.

425
00:24:18.840 --> 00:24:21.040
Thank you. I was actually thinking more about a

426
00:24:21.040 --> 00:24:24.040
trademark, just on that, because I teach it.

427
00:24:24.280 --> 00:24:26.000
You mean for this, the name of it?

428
00:24:26.280 --> 00:24:29.920
For me out for the name? Well, I guess it would be copyright if

429
00:24:29.920 --> 00:24:32.760
it's a course material, right? It's a whole course.

430
00:24:32.760 --> 00:24:35.480
Course material would be copyright. Yeah. If you're

431
00:24:35.480 --> 00:24:38.680
looking for the if you look if you have a name for the course,

432
00:24:38.680 --> 00:24:39.400
that's trademark.

433
00:24:39.760 --> 00:24:42.480
I do. Yeah. Okay. Thank you so much. I appreciate it.

434
00:24:42.480 --> 00:24:48.280
So welcome, Braylon. Absolutely. Jeanette. So is it true? Am I a

435
00:24:48.280 --> 00:24:51.200
member of the family now? Like you said that what I did was

436
00:24:51.200 --> 00:24:56.240
like, like, fantastic. Come on. That's so cool.

437
00:24:56.360 --> 00:25:00.000
You're part of the family. Hey, can I I'm thinking of

438
00:25:00.000 --> 00:25:01.840
trademarking fantastic.

439
00:25:02.560 --> 00:25:06.000
You know, you could you can make it associated with specific

440
00:25:06.000 --> 00:25:08.960
services, you know, like if let's say you're doing

441
00:25:08.960 --> 00:25:12.760
coaching, right? So you can make it associated the word fantastic

442
00:25:12.760 --> 00:25:15.640
associated with coaching, you could own that nobody else

443
00:25:15.640 --> 00:25:16.480
could use that name.

444
00:25:17.400 --> 00:25:22.760
Cool. Well, let's start with my question. So I created a

445
00:25:22.800 --> 00:25:27.760
nonprofit called innocent again. Yeah, help ladies have joy

446
00:25:27.760 --> 00:25:33.880
restored after childhood sexual abuse. Right now, my resources

447
00:25:33.880 --> 00:25:39.040
like these books are free. So my first question, innocent again,

448
00:25:39.360 --> 00:25:42.880
that's something I should trademark. Correct? Yeah, right.

449
00:25:43.760 --> 00:25:47.920
Well, you said that's the title of your book, right? And the

450
00:25:47.920 --> 00:25:52.040
title of my nonprofit. Okay, if it's the title, your nonprofit,

451
00:25:52.040 --> 00:25:55.760
by all means, you can absolutely do that. If it's the title of

452
00:25:55.760 --> 00:25:58.520
your book, remember, when we talked about books, it comes

453
00:25:58.520 --> 00:26:03.400
down to is there a series if it's a single volume, the courts

454
00:26:03.400 --> 00:26:06.880
are totally against that if it's a series, the courts are more

455
00:26:06.880 --> 00:26:07.480
for that.

456
00:26:08.360 --> 00:26:12.080
But I can trademark it as because it's a registered 508

457
00:26:12.440 --> 00:26:15.160
nonprofit. Yeah, so you're you're doing your registered

458
00:26:15.160 --> 00:26:19.640
508 or a registered 508 is doing business in a specific area. So

459
00:26:19.640 --> 00:26:22.400
whatever the service is being provided by that specific

460
00:26:22.400 --> 00:26:27.600
business, you could that entity could file a trademark for that

461
00:26:27.600 --> 00:26:31.080
service, right? Whatever, you just have to figure out what's

462
00:26:31.080 --> 00:26:33.760
the international classification associated with the service

463
00:26:33.760 --> 00:26:38.040
you're providing. And then once you know that, then your next

464
00:26:38.040 --> 00:26:40.560
step is to, you know, file a trademark application for that

465
00:26:40.560 --> 00:26:41.120
service.

466
00:26:42.560 --> 00:26:48.920
Okay. And then the, I learned through all these classes now,

467
00:26:49.000 --> 00:26:54.880
I'm like my website, I should go copyright every page, or

468
00:26:55.280 --> 00:26:57.200
no, no, no, no, no, no, no.

469
00:26:57.600 --> 00:26:58.520
As a total.

470
00:26:58.920 --> 00:27:02.920
Right, right. Okay. Let's break that down here. Just wanna make

471
00:27:02.920 --> 00:27:05.960
sure everybody understands this year. I'm not saying that people

472
00:27:05.960 --> 00:27:08.760
should file separate copyright applications for literally every

473
00:27:08.760 --> 00:27:12.480
single page you, you would go crazy. There's just there's so

474
00:27:12.480 --> 00:27:15.880
much there. And it would cost a lot to do that. So let's say you

475
00:27:15.880 --> 00:27:18.760
have like a 20 page website, you could file one copyright

476
00:27:18.760 --> 00:27:21.240
application for the whole website. Or let's say there's

477
00:27:21.240 --> 00:27:27.560
one page in that copyright application. That is incredibly

478
00:27:27.560 --> 00:27:31.080
important. All right. Meaning like, you know, everybody's

479
00:27:31.080 --> 00:27:36.000
going to copy that. These are the links. Okay, I got your

480
00:27:36.000 --> 00:27:40.960
message, Larissa. I think we're all set. Let me just double

481
00:27:40.960 --> 00:27:45.360
check. Yeah, we're I think we're all set. Okay.

482
00:27:46.160 --> 00:27:52.920
Thank you. So. So if you file a copyright application for the

483
00:27:52.920 --> 00:27:56.160
entire website, all 20 pages, that's great. But one page in

484
00:27:56.160 --> 00:27:59.880
particular, somebody copied it, you have to figure out if it

485
00:28:00.000 --> 00:28:02.440
it's the essence of the copyright, right? So you're

486
00:28:02.440 --> 00:28:05.360
trying to figure out, well, is this really important? Is it

487
00:28:05.360 --> 00:28:09.520
not? Well, if you want to be guaranteed that it's going to be

488
00:28:09.520 --> 00:28:11.840
covered, follow separate copyright application for that

489
00:28:11.880 --> 00:28:19.040
one page. Because now, you're 100% covered, there's no doubt.

490
00:28:20.080 --> 00:28:23.520
So if there's one page on your entire website, that you know,

491
00:28:23.520 --> 00:28:25.840
people are going to want so that's the date, that's the page

492
00:28:25.840 --> 00:28:29.000
where you're describing your process. And nobody describes

493
00:28:29.000 --> 00:28:31.920
your process better than you, you can file a separate

494
00:28:31.920 --> 00:28:34.960
copyright application for that page, as opposed to like the 30

495
00:28:34.960 --> 00:28:37.400
other pages or the 20 other pages and just have it as one

496
00:28:37.400 --> 00:28:41.800
page in there. So that's how you increase the strength of

497
00:28:41.800 --> 00:28:42.560
your protection.

498
00:28:43.520 --> 00:28:49.520
So if my process is three keys to joy restored, renew, reclaim,

499
00:28:49.520 --> 00:28:54.840
restore, is that something like renew, reclaim, restore, I want

500
00:28:54.840 --> 00:28:56.720
to trademark or copyright or

501
00:28:56.960 --> 00:29:02.040
it depends on if you're using renew, retrain, restore, to

502
00:29:02.040 --> 00:29:05.200
identify a source of goods or services. So what I mean by that

503
00:29:05.200 --> 00:29:09.520
is, let's say in your coaching programs, it's called renew,

504
00:29:09.520 --> 00:29:12.600
replace, restore. Let's say that that's what it's called,

505
00:29:12.640 --> 00:29:16.240
right. And that's on your marketing material. And that's

506
00:29:16.240 --> 00:29:19.680
on your, you know, that's your, there you go. Thank you,

507
00:29:19.680 --> 00:29:24.520
Braylon. Yes, he says spirit centered business. So that's

508
00:29:24.520 --> 00:29:29.040
an, let's say spirit centered was like the name of her

509
00:29:29.080 --> 00:29:32.440
company, right? Then by all means, she could file a

510
00:29:32.440 --> 00:29:36.960
trademark application for spirit centered. Okay, specific

511
00:29:36.960 --> 00:29:41.720
to the services that she's providing. So she could file

512
00:29:41.720 --> 00:29:45.200
one trademark application for that. So for the three words

513
00:29:45.200 --> 00:29:49.280
that you just mentioned, if those three words are placed on

514
00:29:49.280 --> 00:29:53.480
your material, that's utilized in providing your services to

515
00:29:53.480 --> 00:29:56.160
others, then you could file a trademark application on that.

516
00:29:57.160 --> 00:29:59.480
That's, that's something that you can own as well. It's not

517
00:29:59.480 --> 00:30:00.000
just a name.

518
00:30:00.000 --> 00:30:04.880
the company, but also the name of the service that you're providing. Okay, so there's there's

519
00:30:04.880 --> 00:30:09.360
different tiers of protection within a company. There's always the corporate name, people always

520
00:30:09.360 --> 00:30:12.560
look at the corporate name, but you got to make sure that you're using the name in interstate

521
00:30:12.560 --> 00:30:17.520
commerce. So if that name is going on your products, or it's going on your services,

522
00:30:17.520 --> 00:30:22.240
file trademark application, like, you know, you know, most of the steps to put it together,

523
00:30:22.240 --> 00:30:25.840
get everything together, get it to an attorney, let the attorney review it, make sure it's done

524
00:30:25.840 --> 00:30:31.280
right, so that nothing's missed. And then they can file. And then you're fine. Like you're done,

525
00:30:31.280 --> 00:30:35.280
like, then you kind of wait, then you can get an office action. If it's rejected,

526
00:30:35.280 --> 00:30:38.880
you're definitely going to need a lawyer when you come into the office actions to argue the

527
00:30:38.880 --> 00:30:44.080
legal points. But in the beginning, it's a little less right. But if it's a name of your service,

528
00:30:44.800 --> 00:30:50.880
trademark application, okay. Thank you. You're so welcome. Carol. How are you?

529
00:30:51.440 --> 00:30:57.120
Carol, are you going to conference? Yeah. Awesome. I'll see you there. That's awesome. Yeah.

530
00:30:59.040 --> 00:31:07.280
Okay, so I have, I was trying to use the search that you dropped in the chat for the trademark

531
00:31:07.280 --> 00:31:12.320
thing. And I don't know if I'm not doing it right. Or I don't, I just don't know how to read it.

532
00:31:12.320 --> 00:31:16.400
Search for which one patents or trademarks, trademarks, trademarks. All right, let's do it now.

533
00:31:16.640 --> 00:31:28.240
Okay. So my, my, the name, you know, that I've been using is rise up victorious woman.

534
00:31:29.040 --> 00:31:36.000
And I have several different things that I use in my program rise up victoriously framework,

535
00:31:36.000 --> 00:31:41.760
you know, a couple of different things like that. When I searched it, it just came up with a bunch

536
00:31:41.920 --> 00:31:47.360
it looked like gobbledygook, there was nothing. So I used the original name that I had first

537
00:31:47.360 --> 00:31:52.240
thought of, which was I was told, Oh, no, you can't do that. Because that would be a big

538
00:31:52.240 --> 00:31:56.640
trademark infringement, which was kingdom Wonder Woman. And so they said, No, you can't use kingdom,

539
00:31:56.640 --> 00:32:02.240
you can't use Wonder Woman, I searched it, and it still came up with just words, but not even

540
00:32:02.240 --> 00:32:06.880
Wonder Woman together. So I think I'm just not knowing how to search right. That's all right.

541
00:32:06.880 --> 00:32:11.360
Well, can everybody see my screen right now? All right, awesome. We'll just do a we'll do a quick

542
00:32:11.360 --> 00:32:17.600
search together. So what's the name? Rise up victorious woman. All right. First of all,

543
00:32:19.040 --> 00:32:26.320
are you training women to rise up and be victorious? Yes. So it's really descriptive

544
00:32:26.320 --> 00:32:31.040
of what you're doing. Yes. So you can't get a trademark on something that's descriptive.

545
00:32:32.160 --> 00:32:35.200
Oh, then other people wouldn't be able to describe what you're doing.

546
00:32:36.000 --> 00:32:42.240
Right. So just something to keep in mind. Okay, so just as the name, I can't get a trademark

547
00:32:42.240 --> 00:32:48.240
of it being my name, trademark, you cannot obtain trademarks for things that are descriptive of the

548
00:32:48.240 --> 00:32:53.520
goods or the services that you're providing. Right. So let's say that. Let me give you an

549
00:32:53.520 --> 00:33:04.800
example, just to be sure. So, like, let's say I decide to file a trademark for empowering,

550
00:33:06.960 --> 00:33:16.000
empowering legal minds, like I wanted to file a trademark for empowering legal minds. Right.

551
00:33:16.000 --> 00:33:20.400
And what I'm doing is I'm sitting with them and I'm training them on a specific thing.

552
00:33:20.400 --> 00:33:25.680
What I'm essentially doing is I'm empowering legal minds because I mean, that's their legal

553
00:33:25.680 --> 00:33:30.480
minds, their lawyers, and I'm empowering them. So that's descriptive of the service that I'm doing.

554
00:33:30.480 --> 00:33:35.680
So I can't get a trademark on something that's descriptive of what I'm doing. I'm not saying

555
00:33:35.680 --> 00:33:40.080
your specific words are. I mean, to me, it kind of sounds like it, but it's up to you to figure

556
00:33:40.080 --> 00:33:46.880
out what a lawyer. But the point is that for the trademark world, you cannot own a trademark on

557
00:33:46.880 --> 00:33:50.480
something that's merely descriptive of the goods or the service that you're providing.

558
00:33:51.200 --> 00:34:00.320
So you said rise up, was it rise up, victorious, victorious woman is one and then rise up

559
00:34:00.320 --> 00:34:14.400
victoriously framework. There, I don't I don't like it. I don't like it. Something's up.

560
00:34:17.120 --> 00:34:23.840
Let me do this. There we go. See, I see. I've been doing this so long,

561
00:34:23.840 --> 00:34:28.480
so I know a lot of the tricks of the trade. So when here's a problem.

562
00:34:30.239 --> 00:34:35.840
Your trademark was this rise up victorious women. Right. Right. Well.

563
00:34:37.920 --> 00:34:45.199
Your trademark includes multiple words. Right. OK, so let me I'll give you a more concrete example.

564
00:34:46.880 --> 00:34:59.360
Victorious. Victorious ventures. With. Microsoft.

565
00:35:00.640 --> 00:35:09.360
Excel. See, if I search for Victorious Ventures with Microsoft Excel, nothing comes up. It looks

566
00:35:09.360 --> 00:35:22.800
like it's clear. Do you see that? But if I searched Microsoft, sure. 216 registrations.

567
00:35:23.360 --> 00:35:28.400
So the fact is, because I wasn't familiar of how to do a really good search,

568
00:35:30.160 --> 00:35:34.240
I ended up using the trademark of another party and committed trademark infringement.

569
00:35:34.880 --> 00:35:39.760
Right. This is why using a good searcher is important, you know, because you may,

570
00:35:39.760 --> 00:35:42.960
in fact, think something's clear when it's not. So in your case,

571
00:35:42.960 --> 00:35:52.960
Rise of Victorious Women, if I look up Victorious Women.

572
00:35:53.440 --> 00:35:58.160
The singular woman is what I've been using, but still a showing actual.

573
00:35:59.040 --> 00:36:06.640
The Victorious Woman. Okay. The Victorious Woman right there. This trademark application

574
00:36:06.640 --> 00:36:14.000
is presently pending, and these are all the goods that are covered. So what I'm trying to

575
00:36:14.000 --> 00:36:18.720
show you is that take pieces of your trademark or your proposed trademark and search them individually.

576
00:36:19.680 --> 00:36:23.840
That's what I would do. So I would search each word one by one. And if you get a lot of hits,

577
00:36:24.800 --> 00:36:28.720
then you can do different combinations. But at the end of the day, the one who's going to have

578
00:36:28.720 --> 00:36:34.240
to make the call on this, I would make sure you run it by an attorney before you go forward.

579
00:36:35.120 --> 00:36:41.920
But go ahead. So can I ask you, because right there it has Victorious Woman of the King. It has

580
00:36:42.720 --> 00:36:48.880
totally Victorious Woman of Virtue. It has multiple different things that uses Victorious

581
00:36:48.880 --> 00:36:55.760
Woman in it. Are they all infringing the trademark of the first one? Great question.

582
00:36:55.760 --> 00:37:02.000
That's a great question, Carol. Somebody unmute themselves and tell me why it is that multiple

583
00:37:02.000 --> 00:37:06.720
people were able to get a registration using Victorious Woman in it. Different goods and

584
00:37:06.720 --> 00:37:13.760
services category. Different, yeah, different fields. That's it. That's it. So I can own Red

585
00:37:13.760 --> 00:37:20.320
Door associated with perfume. I can own Red Door associated with computer software,

586
00:37:20.960 --> 00:37:29.120
because they're different goods or services. Okay, so just with an attorney, then I would

587
00:37:29.120 --> 00:37:34.720
have to determine if or in the search, look at what their goods and services are and see if it's

588
00:37:34.720 --> 00:37:41.520
the same. That's what I would do. And teaching a class, you know, it's a, it's a class, but it's

589
00:37:41.520 --> 00:37:46.320
also learning and coaching. I think you've got a few things to look at, Carol. I think one is you

590
00:37:46.320 --> 00:37:50.080
have to determine whether or not it's just descriptive of your services. Because if it's

591
00:37:50.080 --> 00:37:55.920
just descriptive of your services, that's a non-starter. Like you, whether it's clear or not

592
00:37:55.920 --> 00:38:00.160
doesn't matter. So the question is, is it descriptive of what you're doing? Like, are you

593
00:38:00.160 --> 00:38:05.360
making women, are you making these women victorious? You know, so it's just kind of figure

594
00:38:05.360 --> 00:38:10.880
that out. Because when you describe your service in your application, the way they determine whether

595
00:38:10.880 --> 00:38:17.040
or not something is merely descriptive is they look inside the recitation of services. I'll show

596
00:38:17.040 --> 00:38:24.800
you. Victorious Women of the King. When I click on that, that is class 45. There you go. It's class 45,

597
00:38:24.800 --> 00:38:31.200
right? The recitation of services is Christian ministry services, right? So that, that

598
00:38:31.760 --> 00:38:36.400
description is different enough from the name Victorious Women of the King.

599
00:38:38.160 --> 00:38:41.600
But if it, if, if the description of the services was

600
00:38:46.320 --> 00:38:48.160
coaching to help women,

601
00:38:49.040 --> 00:38:52.960
to help women become entrepreneurs, let's say that was it. Coaching to help women become

602
00:38:52.960 --> 00:39:00.480
entrepreneurs. And the trademark was empowering women entrepreneurs or female entrepreneurs.

603
00:39:01.040 --> 00:39:06.320
Then that's really, it's the recitation of services is descriptive of the trademark. And for that

604
00:39:06.320 --> 00:39:10.720
reason, it's going to get rejected. So what I would say is you, first of all, you should speak

605
00:39:10.720 --> 00:39:15.360
to an attorney because you have multiple issues here. You have, you want to determine whether or

606
00:39:15.360 --> 00:39:19.120
not it's descriptive, and then you want to determine whether or not these different parts

607
00:39:19.680 --> 00:39:24.960
are owned. And the fact of the matter is we just took like five minutes online and we saw

608
00:39:24.960 --> 00:39:30.880
multiple registrations that use the word Victorious Women. And so what I would do as an attorney is

609
00:39:30.880 --> 00:39:34.880
I would look to say, okay, well, here's a registration, Victorious Women. That's class

610
00:39:34.880 --> 00:39:42.240
45 Christian ministry services. That's owned by Kelly, Kelly Marie Lyons. Okay. That's one.

611
00:39:42.240 --> 00:39:47.280
Kelly Marie Lyons. Okay, that's one. Then I look for another one that has Victorious Women.

612
00:39:49.440 --> 00:39:53.200
And I click on that one. Let me look at the next one right there.

613
00:39:54.480 --> 00:39:59.920
That's class 45 religious and spiritual services. And they were able

614
00:40:00.000 --> 00:40:04.640
to get a registration which is curious they have women and they have victorious in it

615
00:40:06.080 --> 00:40:11.520
and it's also religious services which is related class 45 the other one was class 45 too right

616
00:40:11.520 --> 00:40:20.480
let's see uh victorious one oh this is a pending application that's the one for goods and then

617
00:40:20.480 --> 00:40:27.360
this is the one victorious women yeah ministry services so here's a curious situation carol look

618
00:40:28.320 --> 00:40:34.080
victorious women totally victorious women of virtue that's a registration for christian

619
00:40:34.080 --> 00:40:39.920
ministry services now look at this that's this one here there's a registration and if you go down

620
00:40:40.480 --> 00:40:47.120
to the very next one it's a different party again class 45 religious and spiritual services

621
00:40:48.720 --> 00:40:57.040
associated with it so the question becomes just how much strength is is owned for the word

622
00:40:57.360 --> 00:41:04.480
victorious and women for the words of victorious and women i'm getting really deep right now so

623
00:41:04.480 --> 00:41:08.960
i'm just going to do this for one more second i want to take other questions as an attorney the

624
00:41:08.960 --> 00:41:14.560
first thing i look at is right here in the disc in the disclaimer it says no claim is made to the

625
00:41:14.560 --> 00:41:20.080
exclusive right to the word women that means this person who owns this trademark does not own the

626
00:41:20.080 --> 00:41:26.080
word women that means i can use it okay so that's there's a whole area of law you don't know yet

627
00:41:26.080 --> 00:41:30.720
which has to do with disclaimers and other things like that i see karen and others nodding their

628
00:41:30.720 --> 00:41:37.120
heads so um that that's a that's going to be considered to determine what words can you

629
00:41:37.120 --> 00:41:43.120
definitely use in class 45 and not worry about people coming after you so your first step really

630
00:41:43.120 --> 00:41:48.560
carol you should talk to an attorney because yours is not very clear it's kind of amorphous and

631
00:41:48.560 --> 00:41:52.640
whenever you're in a in a mushy area that's when you need to get support make sure you do it right

632
00:41:52.640 --> 00:41:56.960
right from the start so i would talk to an attorney on that so the challenge names that

633
00:41:56.960 --> 00:42:03.520
pedro always talks about he kind of encourages us to use a descriptive name so that people can see

634
00:42:03.520 --> 00:42:09.600
what the challenge is about so that means we can't use a trademark on the names because they're

635
00:42:09.600 --> 00:42:15.120
descriptive if it's merely descriptive merely descriptive terms are not trademarkable so that

636
00:42:15.120 --> 00:42:20.080
that's how it breaks down okay yeah krista how are you

637
00:42:24.160 --> 00:42:28.080
you're saying elizabeth had her hand up first yeah i was gonna say elizabeth was before me

638
00:42:28.080 --> 00:42:33.600
yeah whoever's next because it's just one list here and i see krista destiny elizabeth miguel

639
00:42:34.560 --> 00:42:42.240
jennifer cindy so good thank you and and thank you again peter this is oh you're so welcome

640
00:42:42.560 --> 00:42:48.960
incredible incredible week just uh yeah and i i mean i just want to say too that um the email that

641
00:42:48.960 --> 00:42:56.480
i had sent you this is what i've been looking for a bunch of a bunch a bunch of um you know god

642
00:42:56.480 --> 00:43:06.240
centered people um because my question um is around a a community or i call it an academy of

643
00:43:06.240 --> 00:43:14.160
god-centered um teachers from literally um all over the world and the prerequisite for these

644
00:43:14.160 --> 00:43:20.640
people is that uh the courses they teach are god-centered or spirit-centered and i came up

645
00:43:20.640 --> 00:43:29.840
with a title called the living empowered academy empowering you to empower the world yeah and um

646
00:43:30.320 --> 00:43:39.360
so how it's going to be set up is um i guess like a website where each instructor would be doing a

647
00:43:39.360 --> 00:43:46.960
a webinar that's going to be you know pre-recorded so that people can access that recording or that

648
00:43:46.960 --> 00:43:55.920
course um you know any time of the day or night the instructor would get paid by people who are

649
00:43:55.920 --> 00:44:03.920
enrolling in their course and the academy would take a a certain percentage basically just to keep

650
00:44:03.920 --> 00:44:10.240
the expenses of the of the academy going so from everything that we've talked about i'm like oh my

651
00:44:10.240 --> 00:44:17.760
gosh i need a trademark i need a copyright i need a patent and i'm like i have i have an llc for it

652
00:44:17.760 --> 00:44:23.200
in connecticut but that's good at least you're protected that's good yeah yeah it sounds like

653
00:44:23.200 --> 00:44:28.480
you got a bunch of copyright issues there uh just to kind of take care of but um yeah there's what

654
00:44:28.480 --> 00:44:33.120
you what you want to do in your situation is figure out when you have complex environments

655
00:44:33.120 --> 00:44:37.760
where other people are contributing into your into your platform you got to figure out the

656
00:44:37.760 --> 00:44:43.600
agreements beforehand you know like anybody who's contributing here's the agreement that you're

657
00:44:43.600 --> 00:44:48.400
you're signing or on or you're you're you're you're in agreement with this before you come

658
00:44:48.400 --> 00:44:52.800
into our platform now that you're in here all this stuff belongs to me or you know whatever

659
00:44:52.800 --> 00:44:57.440
the situation is you got to figure it out beforehand like as an example with the protection

660
00:44:57.440 --> 00:44:59.840
portal i'm i'm creating

661
00:45:00.000 --> 00:45:07.040
something that's very unique. In Kajabi, what I'm doing is based on when a person joins

662
00:45:07.040 --> 00:45:13.840
into the protection portal, they have access to certain files, right? But what people continue

663
00:45:13.840 --> 00:45:18.560
to ask me is, can I get a lifetime membership? Like I want to get a lifetime membership and I

664
00:45:18.560 --> 00:45:22.560
want everything because what I'm building in Kajabi, you guys actually are just hearing a

665
00:45:22.560 --> 00:45:26.560
preview of this. I haven't, nobody knows this except me and the people that are putting it

666
00:45:26.560 --> 00:45:34.400
together right now. I'm building a backend system where literally every video is word searchable.

667
00:45:35.440 --> 00:45:41.120
So you can go in there and you can say, I need to file a trademark in China. And the video that's

668
00:45:41.120 --> 00:45:46.000
associated with filing trademarks in China will pop up and you can watch that one video. That

669
00:45:46.000 --> 00:45:51.680
will only be accessible to the lifetime membership people. That's it. But when you go into that room,

670
00:45:51.680 --> 00:45:58.320
literally it's like any subject matter, whatever it is, it's at your fingertips. Like law firms

671
00:45:58.320 --> 00:46:03.360
would go crazy for that. Like literally they would spend a hundred thousand dollars on that

672
00:46:03.360 --> 00:46:08.000
in a second because that means they can just tell their associates, go in there and learn about

673
00:46:08.000 --> 00:46:11.680
patent filing, go in there and learn about trademarks. And then they just post a video and

674
00:46:11.680 --> 00:46:16.080
they're done and make their lives a lot easier. So in any case, for you, the reason why I'm raising

675
00:46:16.080 --> 00:46:23.040
that is the videos that are going into your platform. The question is, who owns them?

676
00:46:23.040 --> 00:46:27.920
Are you making it clear who owns them? Are you telling the people before they contribute,

677
00:46:27.920 --> 00:46:34.480
hey, whatever you provide to me, I own all right title and interest to this. Like figure out

678
00:46:34.480 --> 00:46:39.840
your licensing agreements with them beforehand. Make sure they sign something beforehand because

679
00:46:40.720 --> 00:46:45.600
I don't know what your intent is going forward, but you may want to do, you may want to kind of

680
00:46:45.600 --> 00:46:52.400
create a package for people based on different things that are being provided and you cannot

681
00:46:52.400 --> 00:46:57.360
touch those unless you own them. So you have to figure all that stuff out beforehand and make

682
00:46:57.360 --> 00:47:02.640
sure it's in your agreements before they contribute into your platform. Otherwise it can get really

683
00:47:02.640 --> 00:47:10.480
messy, especially if money's being exchanged. Once money's being exchanged, people are not as

684
00:47:10.480 --> 00:47:15.200
friendly. Let's just say it that way. So that's what I would do. I would look at the copyright

685
00:47:15.200 --> 00:47:21.280
issues. Okay. Thank you. Because that was what I was wondering too, is that I honestly don't have

686
00:47:21.280 --> 00:47:27.840
clear in my head is should the money that the students pay to take these courses, should it

687
00:47:27.840 --> 00:47:35.120
come into the academy account and then the academy pays the instructors or should it be

688
00:47:35.120 --> 00:47:42.160
more like a direct PayPal? I don't know the answer to that. I don't know the answer to that, but that

689
00:47:42.160 --> 00:47:46.320
really what you should be figuring out is on the accounting side and on the corporate formation

690
00:47:46.320 --> 00:47:52.720
side, where the assets are going. Like I can't guide you in that area, but what I mean for me,

691
00:47:53.200 --> 00:47:57.360
anything that people are contributing to are going into my corporate account.

692
00:47:58.400 --> 00:48:03.840
It doesn't touch my assets. It doesn't. Why? For liability purposes, for being able to bless

693
00:48:03.840 --> 00:48:08.000
different individuals. Like I do certain contributions to different ministries, things

694
00:48:08.000 --> 00:48:12.080
like that. I want to be able to control those assets, but I don't want any liability associated

695
00:48:12.080 --> 00:48:16.480
with it. So it all goes into the entity. So I'll leave you with that though. That's how I would

696
00:48:16.480 --> 00:48:20.000
look at that in my front. Okay. Thank you. Larissa, what's up?

697
00:48:21.120 --> 00:48:25.680
Later question right there. Just a side note in the protection portal, should they sign up?

698
00:48:26.640 --> 00:48:31.840
Will they get extended access to these VIP recordings? Yes. Oh, I didn't mention that.

699
00:48:31.840 --> 00:48:37.040
That's right. Okay. Anybody goes into the protection portal for that whole year for

700
00:48:37.040 --> 00:48:42.160
the protection portal, you have access to all the challenge videos and all the VIP videos,

701
00:48:43.040 --> 00:48:49.440
all of them. Now here's the issue though. If a party did not sign up for VIP and I haven't figured

702
00:48:49.440 --> 00:48:54.160
this one out, I'm still thinking about it. You can tell me what you want. If a person, I mean,

703
00:48:54.160 --> 00:48:58.080
obviously you're all in VIP, so you'll have access to it. But if somebody was in a challenge,

704
00:48:58.080 --> 00:49:02.800
didn't sign up for VIP and then goes into the portal, I don't think they should have access

705
00:49:02.800 --> 00:49:09.520
to the VIP stuff because they weren't part of VIP. So they'll have access to the portal and

706
00:49:09.520 --> 00:49:13.360
they'll be able to get videos as they go forward and the challenge videos, but they won't have

707
00:49:13.360 --> 00:49:18.560
access to the VIP. Obvious, all of you are the VIP. So you're going to have access to the challenges.

708
00:49:18.560 --> 00:49:23.680
You'll have access to the VIP stuff. You'll have access to me. You'll have the one and a half hours

709
00:49:24.320 --> 00:49:29.200
every single month. You'll be able to email me directly. And just to be clear, I'm not going

710
00:49:29.200 --> 00:49:34.720
to be emailing you back. I'm going to be going through this stuff in that meeting because for

711
00:49:34.720 --> 00:49:39.280
me to email the time associated with putting together this challenge and figuring out your

712
00:49:39.280 --> 00:49:47.520
questions, it's a lot. There's a lot that goes on in the background. And then on top of that,

713
00:49:47.520 --> 00:49:52.000
all the materials that you receive, you'll actually have access to additional materials

714
00:49:53.440 --> 00:49:56.080
that are all copyrighted by me, but you'll have access to that.

715
00:49:57.280 --> 00:49:59.840
And there's other things that I'm going to be providing as well.

716
00:50:00.000 --> 00:50:02.160
The people that are in there will see them.

717
00:50:02.160 --> 00:50:05.320
There'll be guests from different locations

718
00:50:05.320 --> 00:50:07.440
that'll give you additional feedback into things.

719
00:50:07.440 --> 00:50:10.840
I'm gonna be covering some stuff in NFTs.

720
00:50:10.840 --> 00:50:12.960
You'll have access to certain masterclasses

721
00:50:12.960 --> 00:50:15.920
that other people won't even know about, things like that.

722
00:50:18.840 --> 00:50:19.680
Yeah.

723
00:50:19.680 --> 00:50:22.000
All right, so who technically is next on the list?

724
00:50:22.000 --> 00:50:24.400
Cause I see Krista on the top left.

725
00:50:24.400 --> 00:50:26.360
You have to let me know if somebody else was there.

726
00:50:26.360 --> 00:50:27.200
Yes?

727
00:50:27.200 --> 00:50:28.120
Are you okay with that?

728
00:50:28.120 --> 00:50:28.960
Okay, good.

729
00:50:28.960 --> 00:50:29.800
I think it's me.

730
00:50:29.800 --> 00:50:30.640
It's me.

731
00:50:30.640 --> 00:50:31.920
All right, go ahead my friend.

732
00:50:31.920 --> 00:50:33.160
Hi.

733
00:50:33.160 --> 00:50:34.560
First off, I just want to honor,

734
00:50:34.560 --> 00:50:36.880
you're so encouraging to all of us.

735
00:50:36.880 --> 00:50:37.880
Like it's such a gift.

736
00:50:37.880 --> 00:50:40.200
You just have this amazing gift encouragement.

737
00:50:40.200 --> 00:50:43.400
I know that everybody can feel it that is in here.

738
00:50:43.400 --> 00:50:47.680
Just so thank you for making us not feel stupid.

739
00:50:49.560 --> 00:50:51.040
Would be the best way of putting it.

740
00:50:51.040 --> 00:50:53.120
You're all brilliant in your own ways, honestly.

741
00:50:53.120 --> 00:50:54.800
I'm just bringing a different gift set.

742
00:50:54.800 --> 00:50:56.720
You all have gift sets I don't have.

743
00:50:56.720 --> 00:50:58.920
So that's why it's called the body of Christ.

744
00:50:58.920 --> 00:51:00.920
It's pretty powerful when it comes together.

745
00:51:00.920 --> 00:51:01.760
Yeah, I love it.

746
00:51:01.760 --> 00:51:02.600
What do you got for me?

747
00:51:02.600 --> 00:51:04.240
All right, so a couple of quick things.

748
00:51:04.240 --> 00:51:07.720
So with the trademark searching, a specific logo.

749
00:51:07.720 --> 00:51:10.080
So for instance, like a symbol,

750
00:51:10.080 --> 00:51:12.960
like my symbol for my company.

751
00:51:12.960 --> 00:51:17.160
And then, so I'm gonna throw just the questions

752
00:51:17.160 --> 00:51:18.640
out really quick and then you can shoot through them

753
00:51:18.640 --> 00:51:20.200
cause I really want to honor everybody's time.

754
00:51:20.200 --> 00:51:23.200
So, and then the other thing would be

755
00:51:23.200 --> 00:51:24.040
when you're hiring-

756
00:51:24.040 --> 00:51:25.080
What was your first question?

757
00:51:25.080 --> 00:51:26.560
You said there was a logo for your company.

758
00:51:27.400 --> 00:51:28.240
What's your question?

759
00:51:28.240 --> 00:51:30.840
Oh, how do you search just a symbol logo?

760
00:51:30.840 --> 00:51:33.080
That's an awesome question.

761
00:51:33.080 --> 00:51:35.720
Cause I'm like, I don't, I've gone back

762
00:51:35.720 --> 00:51:37.080
and I'm like, I don't even know.

763
00:51:37.080 --> 00:51:39.320
That's the million dollar question right there.

764
00:51:39.320 --> 00:51:42.080
All right, I'm gonna show you guys like in a minute.

765
00:51:42.080 --> 00:51:43.480
Actually, you know what?

766
00:51:43.480 --> 00:51:44.560
I want to honor your time.

767
00:51:44.560 --> 00:51:45.400
You know what I'm gonna do?

768
00:51:45.400 --> 00:51:46.840
I'm gonna go live on Facebook tonight

769
00:51:46.840 --> 00:51:47.880
and I'll do a video on it.

770
00:51:47.880 --> 00:51:48.720
Okay.

771
00:51:48.720 --> 00:51:49.560
Sweet, thanks brother.

772
00:51:49.560 --> 00:51:50.480
That's amazing.

773
00:51:50.480 --> 00:51:51.320
Yeah, so-

774
00:51:51.320 --> 00:51:52.160
Absolutely.

775
00:51:52.160 --> 00:51:53.360
It's very unique.

776
00:51:53.360 --> 00:51:54.320
It's very unique.

777
00:51:54.320 --> 00:51:55.560
There's a way to do it.

778
00:51:55.640 --> 00:51:56.480
Yeah.

779
00:51:56.480 --> 00:51:57.320
Wonderful.

780
00:51:57.320 --> 00:51:58.160
Okay.

781
00:51:58.160 --> 00:51:59.640
And then with a patent attorney, so-

782
00:51:59.640 --> 00:52:02.040
Larissa, can you just, thank you.

783
00:52:02.040 --> 00:52:03.000
She's already on it.

784
00:52:03.000 --> 00:52:03.840
Cool.

785
00:52:03.840 --> 00:52:04.680
All right, go ahead.

786
00:52:04.680 --> 00:52:05.520
Awesome.

787
00:52:05.520 --> 00:52:06.440
So like with a specific patent attorney,

788
00:52:06.440 --> 00:52:09.280
you were talking about something that's patentable.

789
00:52:09.280 --> 00:52:13.280
I have my patent attorney and the things that

790
00:52:13.280 --> 00:52:17.760
my specific thing that I'm launching or that is actually,

791
00:52:17.760 --> 00:52:20.520
is in process, it's already patent pending

792
00:52:20.520 --> 00:52:23.200
and whatever, you know the words.

793
00:52:23.200 --> 00:52:24.040
Yeah.

794
00:52:24.040 --> 00:52:26.880
Should he have searched to make sure

795
00:52:26.880 --> 00:52:29.120
that what I was applying for

796
00:52:29.120 --> 00:52:31.000
wasn't technically in the system?

797
00:52:31.000 --> 00:52:33.680
Like, I'm like, cause I'm, when I'm meeting with a dude,

798
00:52:33.680 --> 00:52:36.240
I was like, so is this even patentable?

799
00:52:36.240 --> 00:52:39.440
He's like, I mean, probably isn't.

800
00:52:39.440 --> 00:52:41.240
And I'm like, but the Lord told me to patent it.

801
00:52:41.240 --> 00:52:43.440
So I'm going to do it even if it doesn't go through,

802
00:52:43.440 --> 00:52:44.920
but you would assume.

803
00:52:44.920 --> 00:52:46.520
So that was my question then.

804
00:52:46.520 --> 00:52:47.360
Second-

805
00:52:47.360 --> 00:52:48.640
All right, so let me address that quickly

806
00:52:48.640 --> 00:52:49.600
before you get to the next one.

807
00:52:49.600 --> 00:52:52.120
So a patent attorney will not do a search

808
00:52:52.120 --> 00:52:54.040
unless you ask them to,

809
00:52:54.040 --> 00:52:56.240
but there's multiple reasons for that.

810
00:52:57.200 --> 00:52:59.760
Any prior art that you become aware of,

811
00:52:59.760 --> 00:53:01.520
you now become responsible for it.

812
00:53:01.520 --> 00:53:04.440
That means if in a patent search,

813
00:53:04.440 --> 00:53:06.760
a patent comes up that you potentially infringe,

814
00:53:06.760 --> 00:53:09.920
you're now placed on willful infringement notice

815
00:53:09.920 --> 00:53:11.040
because you know about the patent

816
00:53:11.040 --> 00:53:12.920
when you didn't know about it before.

817
00:53:12.920 --> 00:53:15.960
So some people won't do a patent search at all

818
00:53:15.960 --> 00:53:17.000
because they don't want to know.

819
00:53:17.000 --> 00:53:18.840
They want to go in blind, basically.

820
00:53:18.840 --> 00:53:20.080
They want, I'm blind.

821
00:53:20.080 --> 00:53:21.680
I can't see anything.

822
00:53:22.200 --> 00:53:23.440
I don't know that there's anything dangerous here,

823
00:53:23.440 --> 00:53:24.640
so therefore it can't touch me.

824
00:53:24.640 --> 00:53:26.320
Well, technically it can touch you.

825
00:53:26.320 --> 00:53:29.160
It just can't touch you as badly, all right?

826
00:53:29.160 --> 00:53:31.960
Now, if you do a search though,

827
00:53:31.960 --> 00:53:33.320
it'll let you know beforehand

828
00:53:33.320 --> 00:53:35.520
so you know whether or not you want to go forward

829
00:53:35.520 --> 00:53:37.120
because there are different types of searches.

830
00:53:37.120 --> 00:53:39.640
There are things called patentability searches,

831
00:53:39.640 --> 00:53:42.360
and then there are things called clearance searches.

832
00:53:42.360 --> 00:53:44.600
Clearance searches are to determine whether or not

833
00:53:44.600 --> 00:53:47.640
you actually infringe anybody's patent.

834
00:53:47.640 --> 00:53:50.440
A patentability search is to determine whether or not

835
00:53:50.440 --> 00:53:52.760
what you're filing for is protectable.

836
00:53:52.760 --> 00:53:54.160
Two different things,

837
00:53:54.160 --> 00:53:56.880
although they're kind of done in a similar way.

838
00:53:56.880 --> 00:53:59.200
Like the search that's done by the searching company

839
00:53:59.200 --> 00:54:00.600
is kind of related.

840
00:54:00.600 --> 00:54:02.440
This is additional stuff that we go into,

841
00:54:02.440 --> 00:54:03.840
like how do you do a patent search?

842
00:54:03.840 --> 00:54:07.240
How do you do a patentability or an invalidity

843
00:54:07.240 --> 00:54:08.800
or a clearance?

844
00:54:08.800 --> 00:54:11.040
Those are all different types of searches.

845
00:54:11.040 --> 00:54:12.800
There's different kind of words that are used.

846
00:54:12.800 --> 00:54:14.320
We go into all this in the portal.

847
00:54:14.320 --> 00:54:15.560
This is, that's, you know,

848
00:54:15.560 --> 00:54:18.280
so people know what to deal with in what situation.

849
00:54:18.280 --> 00:54:20.200
So for you, what I would say

850
00:54:20.960 --> 00:54:22.280
is if you're trying to determine if something's patentable,

851
00:54:22.280 --> 00:54:24.920
that's called a patentability search, right?

852
00:54:24.920 --> 00:54:25.760
Okay.

853
00:54:26.680 --> 00:54:29.440
So that's, you can determine if it's patentable,

854
00:54:29.440 --> 00:54:31.560
but you really didn't care if it was patentable or not

855
00:54:31.560 --> 00:54:33.360
because the Lord said to file it, right?

856
00:54:33.360 --> 00:54:36.280
So, you know, I mean, as far as I recall,

857
00:54:36.280 --> 00:54:38.160
there was a specific scripture that talks about

858
00:54:38.160 --> 00:54:40.040
not counting certain things.

859
00:54:40.040 --> 00:54:41.520
You know, when the Lord tells you to do something,

860
00:54:41.520 --> 00:54:42.360
you just do it.

861
00:54:42.360 --> 00:54:43.440
So if he told you to do it,

862
00:54:43.440 --> 00:54:45.400
you just do it and you move on, right?

863
00:54:45.400 --> 00:54:46.560
Yeah.

864
00:54:46.560 --> 00:54:48.640
But if you're not, you know, you're not,

865
00:54:48.680 --> 00:54:50.560
if you're trying to,

866
00:54:50.560 --> 00:54:53.480
if what you're trying to do is determine the ground

867
00:54:53.480 --> 00:54:56.680
before you, so you do it in an effective manner,

868
00:54:56.680 --> 00:54:57.520
that's okay.

869
00:54:57.520 --> 00:54:58.920
You know, that's between you and the Lord.

870
00:54:58.920 --> 00:55:00.560
You gotta figure that out, right?

871
00:55:00.000 --> 00:55:02.640
Hey, right. But if you're cool with doing a search, then what

872
00:55:02.640 --> 00:55:05.680
you would be doing is called a clearance search to see if you

873
00:55:05.680 --> 00:55:09.400
infringe anybody else's technology. Because because if

874
00:55:09.400 --> 00:55:11.680
the Lord already told you to go forward, you don't care if it's

875
00:55:11.680 --> 00:55:14.320
patentable or not. You just you're just trying to determine

876
00:55:14.360 --> 00:55:17.920
well, do I potentially infringe and if I do, what can I modify

877
00:55:17.920 --> 00:55:21.760
to make sure I don't infringe? Right? So you can actually go

878
00:55:21.760 --> 00:55:26.400
forward but doing in a wise manner. Right? You can know I

879
00:55:26.400 --> 00:55:30.360
can know that I'm going from here to California. In three

880
00:55:30.360 --> 00:55:34.080
and a half weeks, I can know that. Right? That was like,

881
00:55:34.320 --> 00:55:36.880
perhaps this wasn't the case. But let's say the Lord said, I

882
00:55:36.880 --> 00:55:40.080
want you to go. That's great. But now it's my job to figure

883
00:55:40.080 --> 00:55:43.840
out how I'm getting there. Do I want to go by train by bus? Do

884
00:55:43.840 --> 00:55:46.760
I want to go by plane? Do I want to start walking? I better start

885
00:55:46.760 --> 00:55:51.320
today. Right? So that's up to me. That's how he's allowing us

886
00:55:51.320 --> 00:55:55.360
to have our own agency, right? So me, he may have called you

887
00:55:55.360 --> 00:55:59.120
forward to protect, but it may be up to you to figure out how

888
00:55:59.120 --> 00:56:02.560
to protect. So that's the way I would look at that. But that's

889
00:56:02.560 --> 00:56:03.680
called a clearance search.

890
00:56:03.840 --> 00:56:06.360
Yep. Gotcha. You talked about that today, which makes a ton of

891
00:56:06.360 --> 00:56:09.800
sense. And then last but not least, with obviously, I have a

892
00:56:09.800 --> 00:56:15.920
lawyer and where we're at. Is there a case for you? I'm like,

893
00:56:16.320 --> 00:56:20.280
I really don't want Dan to be my lawyer anymore. I want Peter to

894
00:56:20.280 --> 00:56:23.600
be my lawyer now. And it's already filed. Does that make

895
00:56:23.600 --> 00:56:26.920
sense? Like, how does that work? When you get to a place? I can?

896
00:56:27.360 --> 00:56:28.200
I don't know.

897
00:56:28.280 --> 00:56:31.760
That's another great question. The question is, and I'm not

898
00:56:31.760 --> 00:56:33.640
saying this, because I'm trying to go work. I'm just trying to

899
00:56:33.640 --> 00:56:36.520
explain it. It didn't have to be me. It could be anybody. Right?

900
00:56:36.680 --> 00:56:39.080
So let's say you're working with a first attorney. The question

901
00:56:39.080 --> 00:56:41.760
is, after you file something, can you change attorneys? The

902
00:56:41.760 --> 00:56:44.200
answer is yes, you need to do what's called a change of power

903
00:56:44.200 --> 00:56:46.840
of attorney. Okay, that has to be filed with the United States

904
00:56:46.840 --> 00:56:50.120
Patent and Trademark Office. All right. All right. If it's not

905
00:56:50.120 --> 00:56:52.920
filed, then the new attorney will not be able to touch

906
00:56:52.920 --> 00:56:56.040
anything. And the person who has to actually sign the change

907
00:56:56.040 --> 00:57:00.120
of power of attorney is the client themselves. The new

908
00:57:00.120 --> 00:57:03.160
attorney cannot do it. And they tell you all follow it on my

909
00:57:03.160 --> 00:57:05.440
own. Just say, Are you sure you're gonna follow it on your

910
00:57:05.440 --> 00:57:07.680
own? Don't you need my permission? Then they should

911
00:57:07.680 --> 00:57:11.480
probably say, All right, how'd you know that? And then realize

912
00:57:11.480 --> 00:57:14.920
you talked to a lawyer. And so you have to sign off on it so

913
00:57:14.920 --> 00:57:17.080
that you can you can now represent them.

914
00:57:18.080 --> 00:57:19.800
Gotcha. So I would file

915
00:57:20.120 --> 00:57:23.920
that at any point, you could do that early stages, late stages,

916
00:57:23.920 --> 00:57:26.680
you can do whatever you want. Yeah, don't lock you into an

917
00:57:26.680 --> 00:57:29.640
attorney. Well, that's wonderful. Yeah. All right.

918
00:57:30.680 --> 00:57:33.080
That's all I got, brother. All right. Bless you. You take

919
00:57:33.080 --> 00:57:35.840
care. Can I go to amber joy now?

920
00:57:37.000 --> 00:57:42.880
Yeah. Okay. Thank you so much. So quick one, Peter. I've entered

921
00:57:42.880 --> 00:57:47.800
the world of speaking. And when I'm on stage, I share my code

922
00:57:47.800 --> 00:57:53.200
and code framework. And so I wondered what kind of

923
00:57:53.200 --> 00:57:56.800
protection that I may have not from corporate entities now, but

924
00:57:56.800 --> 00:58:00.800
from anyone in that audience, possibly, and I'm in the

925
00:58:00.800 --> 00:58:05.920
coaching space, possibly taking snippets of that, maybe making

926
00:58:05.920 --> 00:58:10.200
a we have five speakers, let's say, and they may, you know,

927
00:58:10.520 --> 00:58:12.920
take a piece from me and a piece from Peter and a piece from

928
00:58:12.920 --> 00:58:17.120
Karen and, you know, make their own framework kind of thing. Is

929
00:58:17.120 --> 00:58:19.880
there any special type of protection, except probably

930
00:58:19.880 --> 00:58:23.240
maybe a patent, I would have thought for the process that I

931
00:58:23.240 --> 00:58:26.720
specifically share. But I'm asking because I kind of share

932
00:58:26.720 --> 00:58:30.000
this. What kind of coaching is it again? motivational speaking.

933
00:58:32.600 --> 00:58:37.440
So I basically do heart healing and deliverance. Okay, sugar.

934
00:58:38.000 --> 00:58:43.640
I love deliverance. So good. Yes. Yes, it's give them what

935
00:58:43.640 --> 00:58:47.080
they want to give them what they need. So my big hook is

936
00:58:47.080 --> 00:58:50.280
single to soulmate. That's a big one and redeem your destiny.

937
00:58:50.280 --> 00:58:55.920
Those are the two beautiful. Okay. All right. And so you've

938
00:58:55.920 --> 00:59:01.760
actually basically dropped in the VIP, a final exam question

939
00:59:01.800 --> 00:59:05.120
for a law, law school, right, just so you know, that that

940
00:59:05.120 --> 00:59:07.800
that's essentially what you just dropped. Right. So I'm gonna

941
00:59:07.800 --> 00:59:10.680
break, I'm gonna break it down for you right now. Here we go.

942
00:59:10.800 --> 00:59:12.920
Here we go. We're gonna break it down. This is the way it works.

943
00:59:13.400 --> 00:59:17.520
Whatever you named the the program, right, whatever the

944
00:59:17.520 --> 00:59:19.920
program is, the names potentially protectable by

945
00:59:19.920 --> 00:59:22.400
trademark, right depends upon what the services that you're

946
00:59:22.400 --> 00:59:25.360
providing, the logo for it associated with that's

947
00:59:25.360 --> 00:59:30.040
potentially protectable by trademark. The if you've got all

948
00:59:30.040 --> 00:59:33.160
these guests that are coming on somebody's show, you should have

949
00:59:33.160 --> 00:59:35.680
agreements in place before they come on to the show. So they

950
00:59:35.680 --> 00:59:38.480
have an expectation of what's going to happen with the videos.

951
00:59:38.760 --> 00:59:40.640
Because when you get those videos, you want to have all

952
00:59:40.680 --> 00:59:42.880
right title and interest to the videos. So you can put them on

953
00:59:42.880 --> 00:59:45.880
your website, or you can put them on your show, or you can

954
00:59:45.880 --> 00:59:49.640
use clips of them for ads. Or you can do whatever you want

955
00:59:49.640 --> 00:59:52.840
with them. You want to make sure that you have all right title and

956
00:59:52.840 --> 00:59:55.400
interest to them. Now, since you're doing the recording,

957
00:59:55.400 --> 00:59:58.960
since it's your show, technically, it's your

958
00:59:58.960 --> 01:00:00.040
recording. So therefore,

959
01:00:00.000 --> 01:00:05.680
should be a copyright that you own. However, if it's a presentation where they're all there on

960
01:00:05.680 --> 01:00:12.640
stage with you, that's a very mushy area. It's changing the scope. It now becomes, this is my

961
01:00:12.640 --> 01:00:17.680
forum. I'm doing some recording, but they might be doing some recording. Some people in the

962
01:00:17.680 --> 01:00:22.640
audience might be doing some recording. Who owns what? Technically, the people who are recording

963
01:00:22.640 --> 01:00:28.960
actually own their own recording. That's why you can walk down the street and I can take out my

964
01:00:28.960 --> 01:00:34.400
cell phone, film you, and all of a sudden, I got something that I own because it's in the public

965
01:00:34.400 --> 01:00:38.800
forum. There's no expectation of privacy. I'm going really deep on you because you asked a

966
01:00:38.800 --> 01:00:45.760
really deep question. I'm digging in deep with you. Since there's no expectation of privacy,

967
01:00:46.400 --> 01:00:53.600
now I have a work that's protectable by copyright. Now, as far as the patent world goes,

968
01:00:55.120 --> 01:00:58.240
I don't know that you have anything that's protectable in the patent world because

969
01:00:59.200 --> 01:01:03.920
you're coaching them on specific things. It falls back into that category of what we talked

970
01:01:03.920 --> 01:01:13.600
about earlier, which is, are you coaching on ways of doing something where there is no device

971
01:01:13.600 --> 01:01:19.040
that's associated with no mechanism? It's like an implementation. What I would do is what I

972
01:01:19.040 --> 01:01:23.600
mentioned to the individual earlier, which is create a flow chart and write down each step

973
01:01:23.600 --> 01:01:29.920
in your process and then present that flow chart to an attorney and say, here's my process.

974
01:01:31.280 --> 01:01:37.520
Is the entire process together patentable or are any individual blocks within this patentable?

975
01:01:37.520 --> 01:01:41.280
They should be able to sit down with you and go, first of all, thank you so much for giving me a

976
01:01:41.280 --> 01:01:45.680
flow chart. I don't know how you knew to do that because they'll be amazed because most people go

977
01:01:45.680 --> 01:01:52.160
to them and they drop a final exam question at a law school. Instead, you're going to go to them

978
01:01:52.160 --> 01:01:56.720
with a flow chart and they're going to go, wow, this is organized. Now, when they look at it,

979
01:01:56.720 --> 01:02:02.000
they're going to say, all right, steps number two and three, do you involve any software with this

980
01:02:02.000 --> 01:02:07.040
or is there an extra entity that's involved or whatever? When they do that analysis, they'll

981
01:02:07.040 --> 01:02:12.720
be able to determine whether or not you have something that's patentable. The one thing I

982
01:02:12.720 --> 01:02:17.680
will add that you should be careful of is if you're inviting guests, figure out the relationship.

983
01:02:17.680 --> 01:02:22.400
I'm invited by many other people, so I'm the invitee. You're the guest.

984
01:02:24.160 --> 01:02:28.080
Yeah. You fall into the scenario, which I did with Todd and Tamara recently,

985
01:02:28.640 --> 01:02:34.480
where they called me up and they said, would you please speak to my people? I said, oh my gosh,

986
01:02:34.480 --> 01:02:38.400
absolutely. I'd be happy to do that. I've heard of what you've been doing for them.

987
01:02:38.400 --> 01:02:42.480
I went on, we were scheduled for a half hour. It ended up being an hour and a half,

988
01:02:42.480 --> 01:02:47.200
which is awesome. I love you too, Patricia. Love you too. She was one of the people that

989
01:02:47.200 --> 01:02:54.880
was there. Yeah. Jeanette too. I love you too. I just volunteered my time, but then Todd called

990
01:02:54.880 --> 01:03:00.000
me up and said, hey, I want to turn that into a bonus. That hour and a half session that you had,

991
01:03:00.000 --> 01:03:04.480
I want to turn that into a bonus and let other people have the opportunity to own that.

992
01:03:05.760 --> 01:03:10.800
Absolutely. Copyrighted. Absolutely. The question is, he called me up and he says,

993
01:03:10.800 --> 01:03:15.440
are you okay with that? Now, technically he recorded it. If he recorded it, it's his

994
01:03:15.440 --> 01:03:21.040
copyrightable work, but he knows he doesn't want to just kind of do something like that without

995
01:03:21.040 --> 01:03:24.880
calling me first. I mean, you just don't, you know, it's not really the right thing to do.

996
01:03:25.600 --> 01:03:29.040
And so what I would do is if you're going to be a guest on somebody's show,

997
01:03:29.840 --> 01:03:34.240
I would get something in writing beforehand and say, hey, I would love to be a guest on your show.

998
01:03:35.120 --> 01:03:39.520
I just want to make sure that I have the right to make copies. You're going to give me a copy.

999
01:03:39.520 --> 01:03:46.160
And I have the right to make copies of my section, if not more and figure that out beforehand.

1000
01:03:46.160 --> 01:03:52.480
And most honestly, most organized corporations already have the paperwork lined up.

1001
01:03:52.480 --> 01:03:57.920
That part is, yeah, that part is clear. What I'm asking about is, so I share the four pillars

1002
01:03:57.920 --> 01:04:02.480
to doing these specific things. That's not copyrightable or patentable.

1003
01:04:03.040 --> 01:04:06.960
Well, that's why I said make the flow chart. That's what the flow charts for.

1004
01:04:07.280 --> 01:04:08.480
You're going to take your four pillars.

1005
01:04:08.480 --> 01:04:12.000
I do have some of those elements already. Okay. So take that to my patent attorney.

1006
01:04:12.000 --> 01:04:17.280
I would take the four pillars, describe the functionality associated with the four pillars,

1007
01:04:17.280 --> 01:04:21.600
like describe them in a flow chart. Then take that and go to your patent attorney and say,

1008
01:04:21.600 --> 01:04:25.040
here's, these are the four pillars of my program. This is what I do.

1009
01:04:25.760 --> 01:04:26.080
Okay.

1010
01:04:26.080 --> 01:04:28.160
Can you take a look at this and determine if it is patentable?

1011
01:04:28.160 --> 01:04:30.400
So when I make my appointment with Peter Navis, who is my patent attorney,

1012
01:04:30.400 --> 01:04:33.600
though he doesn't know, I would have this discussion with him.

1013
01:04:34.160 --> 01:04:35.920
I'm sorry. Say that last part again, Amber?

1014
01:04:35.920 --> 01:04:40.480
When I make my appointment with Peter Navis, who is my patent attorney, he doesn't know yet,

1015
01:04:40.480 --> 01:04:44.080
but when I make that appointment, I'll make sure that he has all of this. Thank you.

1016
01:04:44.880 --> 01:04:48.560
Yes, ma'am. Yes, ma'am. That's, that's what you do. Whoever your patent attorney is,

1017
01:04:48.560 --> 01:04:53.760
you would take it to them. Bless you. You take care. All right. I believe Miguel's next,

1018
01:04:53.760 --> 01:04:55.120
unless somebody told me otherwise.

1019
01:04:58.160 --> 01:04:59.760
Miguel, how are you, my brother?

1020
01:05:00.000 --> 01:05:08.000
Good to see you, man. Lots of fire here on this session. Love joining. So I have a request and then I have a question. Which one do you want first?

1021
01:05:08.000 --> 01:05:20.000
So the request. I'll go with the request. So I watched some of the recordings and one of the things you shared a few days ago was that we can use your language to file a trademark, right?

1022
01:05:20.000 --> 01:05:30.000
You have like a paragraph somewhere. Oh yeah. And you hooked me into this channel when you sent me out. Rather than throwing money away, which I have thousands of trademarks that I'm never even going to use.

1023
01:05:30.000 --> 01:05:38.000
What I need in my stage is agility. I need to throw away 20 because I flow quickly and throw them away if I don't use them, that's fine.

1024
01:05:38.000 --> 01:05:45.000
So I need agility. So I can't be using my lawyer for every single idea and that holds me back. Then I'm not in action. Makes sense?

1025
01:05:45.000 --> 01:05:52.000
Because I'm waiting to choose the right one and then you're not in motion. So for me, that's one of the critical things. So here's my request to you.

1026
01:05:52.000 --> 01:05:58.000
Maybe you've already thought it through, but it'd be amazing. You've created two amazing worksheets already, right? On documents.

1027
01:05:58.000 --> 01:06:04.000
So like some standard classes for us coaches, right? You're saying you're not going to do that?

1028
01:06:04.000 --> 01:06:06.000
Nope. That would be legal advice. Can't do that.

1029
01:06:06.000 --> 01:06:09.000
That's why you said it in that session that day.

1030
01:06:09.000 --> 01:06:10.000
You got it.

1031
01:06:10.000 --> 01:06:12.000
Otherwise you would have done it already.

1032
01:06:12.000 --> 01:06:17.000
Yeah, because literally what I'd be doing is I'd be giving you legal advice for what to use in your coaching situations.

1033
01:06:17.000 --> 01:06:20.000
And if something was wrong, I could potentially be liable.

1034
01:06:20.000 --> 01:06:22.000
Oh, gotcha.

1035
01:06:22.000 --> 01:06:28.000
You guys know that I own the trademark Challenge Whisperer. You can look it up online. I'm giving you permission.

1036
01:06:28.000 --> 01:06:36.000
I don't even actually need to give you permission. You can use it. I'm just showing you that that's mine and that works very well for my situation.

1037
01:06:36.000 --> 01:06:39.000
You need to determine if it works properly for you.

1038
01:06:39.000 --> 01:06:45.000
That's good Pete. So you're saying like legally we can just, when we see that description, we can use that legal jargon and not get into issues.

1039
01:06:45.000 --> 01:06:48.000
Even if you don't send us an email saying you guys are good to use that.

1040
01:06:48.000 --> 01:06:55.000
Yeah. So, I mean, that would be legal advice. So what I would say to you is that if you have a specific scenario, right?

1041
01:06:55.000 --> 01:07:01.000
A trademark that you're looking at that's similar to yours, or let's say that what they're doing is similar to you.

1042
01:07:01.000 --> 01:07:02.000
Yeah.

1043
01:07:02.000 --> 01:07:07.000
What you should do is take that recitation of goods and services and make sure it accurately describes what you're doing.

1044
01:07:07.000 --> 01:07:10.000
And that's not, you're not going to get into issues with a lawyer.

1045
01:07:10.000 --> 01:07:18.000
Yeah. I mean, if it literally does describe in intricate detail exactly what you're doing, then why do you have to reword it?

1046
01:07:18.000 --> 01:07:19.000
That's awesome.

1047
01:07:19.000 --> 01:07:21.000
This is not legal advice. I'm just telling you.

1048
01:07:21.000 --> 01:07:26.000
Thank you for your candid. Yeah. And I appreciate it. That answers my question. And then the request.

1049
01:07:26.000 --> 01:07:33.000
And then the question is, the other thing that holds me back is like, if I change the company name or location, then what happens to a trademark that I've already...

1050
01:07:33.000 --> 01:07:35.000
That's a good question.

1051
01:07:36.000 --> 01:07:41.000
Like applied, what is the process on that as well? Because I'm about to change my company name and all that.

1052
01:07:41.000 --> 01:07:43.000
That's held me back from then filing.

1053
01:07:43.000 --> 01:07:44.000
So, yeah.

1054
01:07:44.000 --> 01:07:48.000
So is the new name similar to the old name or is it very different?

1055
01:07:48.000 --> 01:07:49.000
Different.

1056
01:07:49.000 --> 01:07:51.000
Whole new application.

1057
01:07:51.000 --> 01:07:52.000
Yep.

1058
01:07:52.000 --> 01:07:53.000
Really?

1059
01:07:53.000 --> 01:07:54.000
That's easy.

1060
01:07:54.000 --> 01:07:55.000
Okay.

1061
01:07:55.000 --> 01:07:57.000
If it's different, I mean, if it's different, it's a new application.

1062
01:07:58.000 --> 01:08:05.000
If I change my company, what I mean is I have a trademark that I already got, right? For Challenge Whisperer, like yours, right?

1063
01:08:05.000 --> 01:08:10.000
And then you change your company name that you filed the trademark for. You change your company name.

1064
01:08:10.000 --> 01:08:13.000
Do you need to file another application for that trademark?

1065
01:08:13.000 --> 01:08:15.000
No, no. You're talking about something different.

1066
01:08:15.000 --> 01:08:21.000
What you're saying is that you file, I am company X and I filed for Challenge Whisperer.

1067
01:08:21.000 --> 01:08:25.000
Now, company X, the name of company X changed to company Y.

1068
01:08:25.000 --> 01:08:26.000
Yes.

1069
01:08:26.000 --> 01:08:27.000
Own Challenge Whisperer.

1070
01:08:27.000 --> 01:08:28.000
That's what you're saying.

1071
01:08:28.000 --> 01:08:30.000
That's different from a new trademark.

1072
01:08:30.000 --> 01:08:31.000
That's totally different.

1073
01:08:31.000 --> 01:08:33.000
That's a new owner's name.

1074
01:08:33.000 --> 01:08:39.000
So what you want to do is you want to file a change of name within the trademark office.

1075
01:08:39.000 --> 01:08:40.000
There's actually a form.

1076
01:08:40.000 --> 01:08:42.000
We go into this in detail in the portal, actually.

1077
01:08:42.000 --> 01:08:47.000
So you actually can file a change of name, a change of ownership document.

1078
01:08:47.000 --> 01:08:50.000
Now, it's different if you…

1079
01:08:52.000 --> 01:08:53.000
That's so awesome.

1080
01:08:53.000 --> 01:08:54.000
I love that.

1081
01:08:54.000 --> 01:08:55.000
It's different if you…

1082
01:08:55.000 --> 01:08:57.000
Oh, my gosh, she's gorgeous.

1083
01:08:57.000 --> 01:08:58.000
Hi.

1084
01:08:58.000 --> 01:08:59.000
All right.

1085
01:08:59.000 --> 01:09:00.000
Say hi, Sofía to everyone.

1086
01:09:00.000 --> 01:09:01.000
Hi.

1087
01:09:01.000 --> 01:09:02.000
Hi.

1088
01:09:02.000 --> 01:09:03.000
Bless you, sweetheart.

1089
01:09:03.000 --> 01:09:04.000
Rock the show.

1090
01:09:04.000 --> 01:09:05.000
All right.

1091
01:09:05.000 --> 01:09:06.000
I'll let everybody go.

1092
01:09:06.000 --> 01:09:07.000
That answered my question.

1093
01:09:07.000 --> 01:09:08.000
You're saying that it's okay.

1094
01:09:08.000 --> 01:09:09.000
I'm still owning.

1095
01:09:09.000 --> 01:09:11.000
I can just file a change of name and they take care of it.

1096
01:09:11.000 --> 01:09:12.000
Yeah.

1097
01:09:12.000 --> 01:09:13.000
You need…

1098
01:09:13.000 --> 01:09:14.000
Right, right.

1099
01:09:14.000 --> 01:09:15.000
And it's a little different.

1100
01:09:15.000 --> 01:09:19.000
It's a little different if instead what's happening is you're acquired by another entity.

1101
01:09:19.000 --> 01:09:20.000
That's different.

1102
01:09:21.000 --> 01:09:24.000
That would be an assignment of all right title and interest.

1103
01:09:24.000 --> 01:09:29.000
So then you would have to file an assignment document with the United States Patent and Trademark Office to transfer.

1104
01:09:29.000 --> 01:09:33.000
Again, we go through that stuff in the portal, which is actually the ownership rights.

1105
01:09:33.000 --> 01:09:38.000
So there are certain things you need to do if ownership changes.

1106
01:09:38.000 --> 01:09:42.000
And there's a whole sequence of stuff to do with the patent office.

1107
01:09:42.000 --> 01:09:43.000
All right.

1108
01:09:43.000 --> 01:09:44.000
I believe…

1109
01:09:44.000 --> 01:09:46.000
I'm not going to guess who's next.

1110
01:09:46.000 --> 01:09:47.000
Somebody's going to tell me who's next.

1111
01:09:47.000 --> 01:09:48.000
Jen Flannery.

1112
01:09:48.000 --> 01:09:49.000
We'll get Jen Flannery on Spotlight.

1113
01:09:49.000 --> 01:09:50.000
Thank you, Miguel.

1114
01:09:50.000 --> 01:09:52.000
Awesome.

1115
01:09:52.000 --> 01:09:53.000
Hello.

1116
01:09:53.000 --> 01:09:54.000
Hi.

1117
01:09:54.000 --> 01:09:56.000
I love Miguel's questions.

1118
01:09:56.000 --> 01:09:58.000
Miguel is always just like, I need efficiency.

1119
01:09:58.000 --> 01:10:00.000
Let's go, go, go, go, go.

1120
01:10:00.000 --> 01:10:02.000
I'm all about it.

1121
01:10:02.000 --> 01:10:02.840
So good.

1122
01:10:02.840 --> 01:10:04.560
I got to go more faster.

1123
01:10:06.960 --> 01:10:09.880
My question is about advertising.

1124
01:10:10.720 --> 01:10:14.840
For example, video view ads, Facebook ads, things like that.

1125
01:10:15.640 --> 01:10:17.840
Is that because some of those,

1126
01:10:17.840 --> 01:10:19.760
you know, when we talk about challenge strategy, right?

1127
01:10:19.760 --> 01:10:21.160
We're talking of course about doing some things

1128
01:10:21.160 --> 01:10:22.680
that are value add.

1129
01:10:22.680 --> 01:10:23.520
Yeah.

1130
01:10:23.520 --> 01:10:26.160
And to put just free content out there, right?

1131
01:10:26.160 --> 01:10:27.240
People get to know who we are.

1132
01:10:27.240 --> 01:10:29.040
Lots of reasons for doing it, right?

1133
01:10:30.280 --> 01:10:35.000
Do, would we want to copyright that beforehand?

1134
01:10:36.400 --> 01:10:39.040
Are you saying the ads themselves you're talking about?

1135
01:10:39.040 --> 01:10:40.200
Well, I guess I'm asking,

1136
01:10:40.200 --> 01:10:42.200
can you even copyright an ad

1137
01:10:42.200 --> 01:10:43.640
or these videos that you're doing?

1138
01:10:43.640 --> 01:10:44.960
And would you even want to?

1139
01:10:44.960 --> 01:10:47.520
Like the point is to put it out in the public domain.

1140
01:10:47.520 --> 01:10:50.480
So people begin to find me and see my stuff.

1141
01:10:50.480 --> 01:10:51.320
Yeah.

1142
01:10:51.320 --> 01:10:52.760
Would you have a problem if somebody used

1143
01:10:52.760 --> 01:10:55.120
your exact same ad for them?

1144
01:10:56.920 --> 01:10:58.720
For one of my ads?

1145
01:10:58.720 --> 01:11:00.520
Yeah, I suppose, because it would be,

1146
01:11:00.520 --> 01:11:01.360
I guess it would be the,

1147
01:11:01.360 --> 01:11:05.640
I would need to then have filed copyright on my challenge,

1148
01:11:05.640 --> 01:11:07.880
the name and everything in the funnel,

1149
01:11:07.880 --> 01:11:09.600
like all of that, right?

1150
01:11:09.600 --> 01:11:10.440
Yeah.

1151
01:11:10.440 --> 01:11:11.760
So that basically breaks down your answer.

1152
01:11:11.760 --> 01:11:13.720
I mean, what I typically tell people is,

1153
01:11:13.720 --> 01:11:15.640
are you going to be upset if somebody else uses

1154
01:11:15.640 --> 01:11:17.160
exactly what you have?

1155
01:11:17.160 --> 01:11:19.120
So sometimes when you're creating an ad,

1156
01:11:19.120 --> 01:11:21.000
it takes a lot of time and effort to figure out

1157
01:11:21.000 --> 01:11:23.560
the perfect ad for the perfect who, right?

1158
01:11:23.560 --> 01:11:25.320
And for the perfect micro niche.

1159
01:11:25.320 --> 01:11:27.320
And so all of a sudden you're doing all this work,

1160
01:11:27.320 --> 01:11:28.880
you figure out what's the right graphic,

1161
01:11:28.880 --> 01:11:31.040
what are the exact right words,

1162
01:11:31.040 --> 01:11:34.800
where's the right placement of the dollar amount

1163
01:11:34.800 --> 01:11:37.400
or where's the right placement of the phrase,

1164
01:11:37.400 --> 01:11:38.800
what's the right expression.

1165
01:11:38.800 --> 01:11:40.920
I mean, a lot can go into an ad.

1166
01:11:40.920 --> 01:11:42.720
There are people that just kind of run ads

1167
01:11:42.720 --> 01:11:44.800
and there's people that will spend tons of time

1168
01:11:44.800 --> 01:11:48.800
creating a single ad that becomes like a powerful,

1169
01:11:48.800 --> 01:11:50.200
powerful vessel.

1170
01:11:50.200 --> 01:11:52.080
And so if that's the case,

1171
01:11:52.080 --> 01:11:53.440
then you want to own that, obviously.

1172
01:11:53.440 --> 01:11:56.240
Now keep in mind, one of the things I taught you all,

1173
01:11:56.240 --> 01:11:58.800
you actually own it, you have a copyright on it already,

1174
01:11:58.800 --> 01:12:00.360
even if you don't file.

1175
01:12:00.360 --> 01:12:02.880
But the big thing is if you want to enforce it,

1176
01:12:02.880 --> 01:12:04.480
you've got to file something.

1177
01:12:04.480 --> 01:12:07.960
So for those reasons, what I tend to do,

1178
01:12:07.960 --> 01:12:10.240
the ads that I'm running right now are not,

1179
01:12:10.240 --> 01:12:11.080
they're not potent.

1180
01:12:11.080 --> 01:12:13.600
They're just, I'm trying out a new agency.

1181
01:12:13.600 --> 01:12:16.080
I'm letting them run some ads.

1182
01:12:16.080 --> 01:12:18.240
I change their copy, I change their images.

1183
01:12:18.240 --> 01:12:19.880
There's a lot of things that I'm going to change

1184
01:12:19.880 --> 01:12:22.640
because there's a certain way I like to do things

1185
01:12:22.640 --> 01:12:23.520
as an attorney.

1186
01:12:23.560 --> 01:12:26.440
And there's a certain thing I want to see.

1187
01:12:27.680 --> 01:12:29.360
I haven't seen it yet from them.

1188
01:12:29.360 --> 01:12:30.960
But when I see that, when I have that,

1189
01:12:30.960 --> 01:12:32.800
I guarantee you I'm going to protect it

1190
01:12:32.800 --> 01:12:34.680
because nobody else will be able to use that.

1191
01:12:34.680 --> 01:12:37.920
So for you, if you're running like eight different ads

1192
01:12:37.920 --> 01:12:39.480
and two of them are like really important,

1193
01:12:39.480 --> 01:12:41.040
you might want to file copyright on those

1194
01:12:41.040 --> 01:12:42.760
so nobody else can use them.

1195
01:12:42.760 --> 01:12:44.760
Because they're images, that's what they are.

1196
01:12:44.760 --> 01:12:46.360
They're images, they're text.

1197
01:12:46.360 --> 01:12:47.200
Yeah, okay.

1198
01:12:47.200 --> 01:12:48.840
I didn't know if, because for example,

1199
01:12:48.840 --> 01:12:51.960
they're on the Facebook platform, right?

1200
01:12:51.960 --> 01:12:55.880
When we were talking about who has license to do what,

1201
01:12:55.880 --> 01:12:57.720
simply because I'm paying for an ad

1202
01:12:57.720 --> 01:13:01.600
and it goes into a magazine, onto Facebook, wherever,

1203
01:13:01.600 --> 01:13:03.600
that then do I?

1204
01:13:03.600 --> 01:13:05.360
You raise an incredible question

1205
01:13:05.360 --> 01:13:07.040
that I actually hadn't thought about,

1206
01:13:07.040 --> 01:13:12.000
which is since Facebook has rights,

1207
01:13:12.000 --> 01:13:14.440
has a non-exclusive license to all this stuff,

1208
01:13:14.440 --> 01:13:15.920
if I run an ad on Facebook,

1209
01:13:15.920 --> 01:13:18.400
does Facebook now have rights to the ad?

1210
01:13:18.400 --> 01:13:20.840
And then can Facebook now market my ad

1211
01:13:20.840 --> 01:13:24.400
to another person to purchase from Facebook

1212
01:13:24.400 --> 01:13:26.080
for running their own material?

1213
01:13:26.080 --> 01:13:27.680
I don't know the answer to that.

1214
01:13:28.840 --> 01:13:32.240
I haven't seen Facebook marketing.

1215
01:13:32.240 --> 01:13:34.480
I may be completely wrong, I don't know.

1216
01:13:34.480 --> 01:13:38.560
But I haven't seen yet Facebook marketing to me

1217
01:13:38.560 --> 01:13:41.280
a specific ad that I can use that's theirs.

1218
01:13:41.280 --> 01:13:42.480
I haven't seen that yet.

1219
01:13:42.480 --> 01:13:43.960
I don't know that it exists.

1220
01:13:43.960 --> 01:13:45.800
I wouldn't doubt if it does exist

1221
01:13:45.800 --> 01:13:48.160
because Facebook will do anything for money.

1222
01:13:48.200 --> 01:13:52.880
So, I mean, their ad cost is ridiculous.

1223
01:13:52.880 --> 01:13:54.760
So you really have to know how to niche down

1224
01:13:54.760 --> 01:13:58.120
in the right way to do things properly.

1225
01:13:58.120 --> 01:13:59.760
So there's ways around it all

1226
01:13:59.760 --> 01:14:02.080
and like Liz and Pedro will teach you all that stuff.

1227
01:14:02.080 --> 01:14:05.640
But the fact of the matter is I don't know the answer

1228
01:14:05.640 --> 01:14:08.080
as to whether or not Facebook is taking the ads

1229
01:14:08.080 --> 01:14:10.280
that you and I are running,

1230
01:14:10.280 --> 01:14:12.480
then taking them, putting them in another platform

1231
01:14:12.480 --> 01:14:13.600
so people can go in there,

1232
01:14:13.600 --> 01:14:15.760
find ads they wanna run and then purchase them.

1233
01:14:15.760 --> 01:14:17.200
I don't know.

1234
01:14:17.200 --> 01:14:18.760
I honestly don't know the answer to that.

1235
01:14:18.760 --> 01:14:20.440
But since we're running things on Facebook,

1236
01:14:20.440 --> 01:14:21.720
they have a non-exclusive license

1237
01:14:21.720 --> 01:14:23.200
to use the material, period.

1238
01:14:23.200 --> 01:14:24.720
Well, and they do use it in the sense

1239
01:14:24.720 --> 01:14:27.040
that there's the Facebook ads library.

1240
01:14:27.040 --> 01:14:32.040
So that's all public and you can go in and look and see.

1241
01:14:32.320 --> 01:14:35.120
You can search by name, location, title of thing

1242
01:14:35.120 --> 01:14:35.960
and you can see all kinds of ads.

1243
01:14:35.960 --> 01:14:37.800
Is that specific to the party

1244
01:14:37.800 --> 01:14:41.040
or does it allow you to purchase the ad to run yourself?

1245
01:14:41.040 --> 01:14:42.520
No, you can't purchase the ad,

1246
01:14:42.520 --> 01:14:45.240
but they've collected it, right?

1247
01:14:45.240 --> 01:14:46.280
And they're just storing it.

1248
01:14:46.280 --> 01:14:47.800
So it's a great way to go look

1249
01:14:47.800 --> 01:14:49.360
and see what other people are doing.

1250
01:14:49.360 --> 01:14:53.520
If you're looking for design examples or wording examples.

1251
01:14:54.640 --> 01:14:55.880
I mean, it all becomes,

1252
01:14:55.880 --> 01:14:58.080
honestly, Jennifer, it becomes a balancing test.

1253
01:14:58.080 --> 01:15:00.080
Like what's the advantage of marketing?

1254
01:15:00.000 --> 01:15:05.920
on Facebook, it's pretty good. You know, so am I willing to lose potentially the rights to a

1255
01:15:05.920 --> 01:15:10.960
specific ad that I'm running? Yeah, because I want to take advantage of that market, you know,

1256
01:15:10.960 --> 01:15:16.160
it's it always comes down to a balance. And that's typically how the law is, you know, the law says

1257
01:15:16.160 --> 01:15:23.280
this. Now you have to figure out in the corporate structure, do I want to do I want to do something

1258
01:15:23.280 --> 01:15:28.400
that that clearly is in compliance with that? Or do I want to do something that may hurt me?

1259
01:15:29.120 --> 01:15:34.640
But I know that there's a benefit associated with it. So you never want to violate the law. But at

1260
01:15:34.640 --> 01:15:39.520
the same time, if the law is going to hurt you, it's still a business decision, you may decide,

1261
01:15:39.520 --> 01:15:46.480
I don't care. Look, I'm getting 1000s of dollars on my challenges because of I'm running this

1262
01:15:46.480 --> 01:15:51.840
specific ad. If somebody else gets it, oh, well, that might be your business decision. I, you know,

1263
01:15:51.840 --> 01:15:57.600
so I but again, I wouldn't doubt that. I wasn't surprised when you said essentially, there's one

1264
01:15:57.600 --> 01:16:01.440
place where you can look at all the ads. I wasn't surprised. I didn't know that happened. But I

1265
01:16:01.440 --> 01:16:08.480
wasn't surprised. And so the next step, honestly, is they could market at all. So Wow, yeah, it's

1266
01:16:08.480 --> 01:16:12.240
just it's just part of the you know, it's part of the environment. Larissa, what are you gonna ask?

1267
01:16:12.240 --> 01:16:18.560
Good. Let's check on to that. Like, so you have a bunch of copy and yet for an ad there on

1268
01:16:18.560 --> 01:16:24.800
specifically on Facebook, can we put copyright at the bottom and kind of keep other people from

1269
01:16:24.800 --> 01:16:29.680
using it other platforms to get away? That's what I would do. I would put the copyright notice on

1270
01:16:29.680 --> 01:16:35.280
your Facebook pages, I would put it on other stuff. You know, I use it on my websites. It's

1271
01:16:35.280 --> 01:16:41.840
on my funnel. You know, people are copying materials off my funnel. You know, it's all I

1272
01:16:41.840 --> 01:16:47.520
use it as much as I can. And I know you said like, we couldn't put a trademark, like, let's take the

1273
01:16:47.520 --> 01:16:51.360
name of my challenge, right? You find one, it's really working, you're right. And you would,

1274
01:16:51.360 --> 01:16:55.760
I would want to trademark the name of the challenge, right? But then the whole funnel,

1275
01:16:55.760 --> 01:17:02.640
all of that content is what gets falls under the copyright. Correct. Right? Can I? Yeah. And

1276
01:17:02.640 --> 01:17:08.400
because like, I think even in my TNCs on the bottom of my funnel, I'm pretty sure there's a

1277
01:17:08.400 --> 01:17:13.280
copyright, I'd have to go back and look, I think I already put that on there, because it's my material.

1278
01:17:13.840 --> 01:17:19.520
But I think it says at the bottom of my funnel, copyright mine. Yeah. And I do that in that case,

1279
01:17:19.520 --> 01:17:24.320
if I haven't actually there's certain things that would be yours and certain things that would not

1280
01:17:24.320 --> 01:17:29.280
be yours. So just slapping the statement on there doesn't make everything yours. Like that's the

1281
01:17:29.280 --> 01:17:33.520
ideal situation. You got to figure out which things are copyrightable and which things are

1282
01:17:33.520 --> 01:17:38.640
not copyrightable. Again, that that stuff we go into in the portal, we break it down in more detail,

1283
01:17:38.640 --> 01:17:42.240
because there's, there's certain generic descriptions that you could never own,

1284
01:17:42.240 --> 01:17:46.400
you can't own a generic description. Because if you owned it, then nobody else could describe it

1285
01:17:46.400 --> 01:17:50.160
that way. And then nobody's going to allow you to do that. So let me take Cindy's question,

1286
01:17:50.160 --> 01:17:54.400
because we're, we're, we're pretty far over at this point. My quick question was just Peter,

1287
01:17:54.400 --> 01:18:00.480
can you use the the copyright symbol, even if I haven't filed the official copyright? I think

1288
01:18:00.480 --> 01:18:06.240
you Oh, yeah. Right. Okay. Yeah. copyright, you can do that trademark is a no, no. Well,

1289
01:18:06.240 --> 01:18:11.440
what do you do in trademark? Well, I thought you said that you can't put a TM on something unless

1290
01:18:11.440 --> 01:18:20.080
you have filed a trademark. No, no, no. Okay. So the TM is identifying to the public that you

1291
01:18:20.080 --> 01:18:25.520
believe you have rights to that trademark. You don't have to have filed anything. Okay. I mean,

1292
01:18:25.520 --> 01:18:29.680
if that were the case, there would be no such thing as common law rights, right? Because common

1293
01:18:29.680 --> 01:18:34.400
law rights are where somebody's never filed a trademark at all. Okay, then I'll go back and

1294
01:18:34.400 --> 01:18:37.680
look at my notes because there was something that we were talking about made me think that I'll go

1295
01:18:37.680 --> 01:18:44.080
find that later. Yes. The general rule, the general rule, Jennifer is T the second you believe

1296
01:18:44.080 --> 01:18:53.040
that the name, the logo, the slogan is yours. slap a TM on it immediately. If coach there she is

1297
01:18:53.040 --> 01:18:58.160
coach Karen, coach Karen second she heard it. She's like, TM, TM, TM, TM, TM. It's like all over

1298
01:18:58.160 --> 01:19:03.280
the place. So put your TMS out there. You don't need to file anything. The one warning though,

1299
01:19:03.600 --> 01:19:10.240
never use a circle R unless you have a federal registration for a trademark. That's where you

1300
01:19:10.240 --> 01:19:13.680
got to be careful. Because if you use a circle R, you're telling the world that you have a federal

1301
01:19:13.680 --> 01:19:20.080
registration, which is misleading. That can result in you being liable, you know, in a court of law.

1302
01:19:20.080 --> 01:19:23.520
So you got to be careful with that. Does that make sense? Yeah, I kind of think maybe that's

1303
01:19:23.520 --> 01:19:27.040
where I got confused then. Awesome. Thank you for that. Yeah, just I just want to make sure it's

1304
01:19:27.040 --> 01:19:32.320
clear before I move on because that that's that's a so in the copyright world, you can slap a

1305
01:19:32.320 --> 01:19:37.760
copyright symbol and you know, notice on everything like you're not gonna have an issue

1306
01:19:37.760 --> 01:19:45.840
with with potential liability, nothing, nothing. In the in the trademark world, you slap the TM on

1307
01:19:45.840 --> 01:19:51.280
the second that you believe that you this is a trademark that I want to own. Or this is important

1308
01:19:51.280 --> 01:19:57.200
to me. It's a corporate name. It's the name of my products, the name of my services. Boom, TM

1309
01:19:57.200 --> 01:20:00.000
immediately. Boom, TM. Now I've

1310
01:20:00.000 --> 01:20:01.720
File a trademark application.

1311
01:20:01.720 --> 01:20:02.560
I don't do anything.

1312
01:20:02.560 --> 01:20:03.900
The TM's still there.

1313
01:20:03.900 --> 01:20:05.240
I get the allowance.

1314
01:20:05.240 --> 01:20:06.080
I don't do anything.

1315
01:20:06.080 --> 01:20:07.600
The TM's still there.

1316
01:20:07.600 --> 01:20:10.080
I get the registration for the trademark.

1317
01:20:10.080 --> 01:20:12.320
Now I change it to a Circle R,

1318
01:20:12.320 --> 01:20:13.900
because now it's registered.

1319
01:20:13.900 --> 01:20:15.160
So now the whole world knows

1320
01:20:15.160 --> 01:20:17.360
that I have a federal registration on this.

1321
01:20:17.360 --> 01:20:19.840
I own it throughout all of the United States.

1322
01:20:19.840 --> 01:20:22.040
Okay, the Circle R replaces the TM

1323
01:20:22.040 --> 01:20:23.120
once the registration is issued.

1324
01:20:23.120 --> 01:20:24.120
Yes, you got it.

1325
01:20:24.120 --> 01:20:24.960
That's it.

1326
01:20:24.960 --> 01:20:25.780
You got it.

1327
01:20:25.780 --> 01:20:26.620
Come on.

1328
01:20:26.620 --> 01:20:27.460
That's it.

1329
01:20:27.460 --> 01:20:28.280
You got it.

1330
01:20:28.280 --> 01:20:29.120
You got it.

1331
01:20:29.800 --> 01:20:30.640
Well done.

1332
01:20:30.640 --> 01:20:31.460
Thank you.

1333
01:20:31.460 --> 01:20:32.300
You're so welcome.

1334
01:20:32.300 --> 01:20:36.400
All right, and our last but not least, Cindy.

1335
01:20:36.400 --> 01:20:37.560
Go right ahead.

1336
01:20:37.560 --> 01:20:40.320
Hey, thank you so much for all this great information.

1337
01:20:40.320 --> 01:20:41.160
Really appreciate it.

1338
01:20:41.160 --> 01:20:42.160
Oh, absolutely, Cindy.

1339
01:20:42.160 --> 01:20:43.400
Absolutely.

1340
01:20:43.400 --> 01:20:45.480
So you've gone over this several times.

1341
01:20:45.480 --> 01:20:47.600
I just wanna make sure I'm hearing it correctly.

1342
01:20:47.600 --> 01:20:51.280
So if there is like, say you were gonna,

1343
01:20:51.280 --> 01:20:53.520
I don't know, start a water bottle company

1344
01:20:53.520 --> 01:20:57.260
and you could call it Apple Water Bottle Company

1345
01:20:57.260 --> 01:20:59.660
and Apple computers can't come after you

1346
01:20:59.660 --> 01:21:03.780
because it's not computers, it's water bottles, right?

1347
01:21:04.660 --> 01:21:07.420
Well, you're talking about a famous mark.

1348
01:21:07.420 --> 01:21:11.660
So your specific scenario is gonna be awkward.

1349
01:21:11.660 --> 01:21:14.140
Like the way I would do it is I would do an analysis

1350
01:21:14.140 --> 01:21:16.820
for normal trademarks as opposed to a famous mark

1351
01:21:16.820 --> 01:21:18.740
because a famous mark has more strength

1352
01:21:18.740 --> 01:21:20.460
than anybody else's mark.

1353
01:21:20.460 --> 01:21:23.780
So McDonald's, if somebody had a water bottle

1354
01:21:23.780 --> 01:21:24.800
with McDonald's on it,

1355
01:21:24.800 --> 01:21:27.180
I guarantee you McDonald's will sue them.

1356
01:21:28.020 --> 01:21:28.860
Why?

1357
01:21:28.860 --> 01:21:30.700
It's a famous mark and they sell beverages.

1358
01:21:30.700 --> 01:21:32.380
And so they're gonna say, well,

1359
01:21:33.660 --> 01:21:35.660
it's not the same thing as what we're doing,

1360
01:21:35.660 --> 01:21:37.300
but it's kind of related.

1361
01:21:37.300 --> 01:21:41.060
And so, I mean, even if somebody did a McDonald's computer,

1362
01:21:41.060 --> 01:21:43.460
honestly, I think McDonald's would go after them

1363
01:21:43.460 --> 01:21:46.420
because they have Mc on everything.

1364
01:21:46.420 --> 01:21:48.380
They have McDonald's everywhere.

1365
01:21:48.380 --> 01:21:51.260
And so their mark is so powerful, so strong,

1366
01:21:51.260 --> 01:21:53.800
because they have like hundreds and hundreds of them,

1367
01:21:53.800 --> 01:21:56.200
if not thousands throughout the world

1368
01:21:56.200 --> 01:21:57.440
that they're gonna go after you.

1369
01:21:57.440 --> 01:22:01.520
Now, in a typical situation, not McDonald's, not Apple,

1370
01:22:05.000 --> 01:22:06.520
Challenge Whisperer.

1371
01:22:06.520 --> 01:22:08.260
Somebody says, I wanna create

1372
01:22:08.260 --> 01:22:10.180
a Challenge Whisperer computer line.

1373
01:22:11.120 --> 01:22:12.760
I can't do anything about it.

1374
01:22:12.760 --> 01:22:15.780
It's like, they're not providing coaching services,

1375
01:22:15.780 --> 01:22:16.920
mentoring services.

1376
01:22:16.920 --> 01:22:20.640
They're not doing anything that's associated

1377
01:22:20.640 --> 01:22:25.200
with running challenges or running seminars

1378
01:22:25.480 --> 01:22:28.720
or any of those things.

1379
01:22:28.720 --> 01:22:33.020
It's a computer, like it's not even close.

1380
01:22:33.020 --> 01:22:35.520
In those kinds of situations, it's more distant.

1381
01:22:35.520 --> 01:22:37.920
That's why what I would do is touch base with an attorney

1382
01:22:37.920 --> 01:22:41.960
and say, look, here's a trademark, here's my trademark.

1383
01:22:41.960 --> 01:22:43.440
I don't believe they're related.

1384
01:22:43.440 --> 01:22:48.440
These are shoes, these are restaurants.

1385
01:22:48.900 --> 01:22:51.000
Like, I don't believe they're related.

1386
01:22:51.000 --> 01:22:52.240
What do you think about this?

1387
01:22:52.240 --> 01:22:53.840
And then let them do the analysis

1388
01:22:53.840 --> 01:22:56.220
of looking at the recitation of goods and services

1389
01:22:56.220 --> 01:22:57.800
and seeing if they honestly believe

1390
01:22:57.800 --> 01:23:00.400
there's a likelihood of confusion at all.

1391
01:23:00.400 --> 01:23:03.020
Those, remember those nine steps

1392
01:23:03.020 --> 01:23:05.480
that I gave all of you in that handout?

1393
01:23:05.480 --> 01:23:06.760
Those are the steps that a lawyer

1394
01:23:06.760 --> 01:23:08.200
is gonna go through one by one.

1395
01:23:08.200 --> 01:23:09.080
Does it look the same?

1396
01:23:09.080 --> 01:23:10.960
Does it sound the same?

1397
01:23:10.960 --> 01:23:14.200
Similarity to the source of goods and services.

1398
01:23:14.200 --> 01:23:16.960
All those things, they're gonna consider them one by one.

1399
01:23:16.960 --> 01:23:20.120
So the short answer is,

1400
01:23:20.960 --> 01:23:24.840
and I don't like these answers, but it depends.

1401
01:23:24.840 --> 01:23:28.560
And so you wanna, if it's clear, they're not even related,

1402
01:23:28.560 --> 01:23:30.620
chances are very high, you're gonna be fine.

1403
01:23:30.620 --> 01:23:32.520
But it's always best to touch base with an attorney

1404
01:23:32.520 --> 01:23:34.120
just to be careful.

1405
01:23:34.120 --> 01:23:36.080
So if it's somewhere in the middle,

1406
01:23:36.080 --> 01:23:39.120
like, is it famous enough to not use it?

1407
01:23:39.120 --> 01:23:42.240
You basically need to rely on an attorney to determine.

1408
01:23:42.240 --> 01:23:44.320
Honestly, in my opinion, Cindy,

1409
01:23:44.320 --> 01:23:46.320
if it's a famous mark, stay away from it.

1410
01:23:46.320 --> 01:23:47.960
Just don't even play games.

1411
01:23:47.960 --> 01:23:51.360
There's no reason for you to use a famous mark, zero.

1412
01:23:51.360 --> 01:23:53.360
If you're trying to use a famous mark

1413
01:23:53.360 --> 01:23:54.620
because you know people know it

1414
01:23:54.620 --> 01:23:56.440
and it's gonna draw people over to you

1415
01:23:56.440 --> 01:23:58.800
even though you have a very different good of service,

1416
01:23:58.800 --> 01:24:00.560
then what you're doing is you're taking advantage

1417
01:24:00.560 --> 01:24:02.040
of the goodwill of the other company.

1418
01:24:02.040 --> 01:24:04.800
That in and of itself is a non-starter.

1419
01:24:04.800 --> 01:24:05.640
Okay, well-

1420
01:24:05.640 --> 01:24:07.760
Don't even bother, yeah.

1421
01:24:07.760 --> 01:24:10.160
It's a descriptive word.

1422
01:24:10.160 --> 01:24:11.840
And that's the reason I'm drawn to it.

1423
01:24:11.840 --> 01:24:12.680
I don't really care about-

1424
01:24:12.680 --> 01:24:14.320
If it's a descriptive word,

1425
01:24:14.320 --> 01:24:16.840
people can't get trademarks for descriptive things.

1426
01:24:17.680 --> 01:24:22.680
So you can't own red door in construction.

1427
01:24:23.800 --> 01:24:25.160
It's not gonna work.

1428
01:24:25.160 --> 01:24:26.200
Okay.

1429
01:24:26.200 --> 01:24:29.040
Because if you own red door in construction,

1430
01:24:29.040 --> 01:24:32.540
anybody building a building and says that's a red door,

1431
01:24:32.540 --> 01:24:34.960
they would infringe on the trademark.

1432
01:24:34.960 --> 01:24:37.520
So you can't get a registration

1433
01:24:37.520 --> 01:24:40.920
on something that's descriptive, okay?

1434
01:24:40.920 --> 01:24:42.400
Awesome, thank you very much.

1435
01:24:42.400 --> 01:24:43.760
All right, my friends.

1436
01:24:43.800 --> 01:24:47.320
This was the second to last,

1437
01:24:47.320 --> 01:24:49.000
our second to last VIP session.

1438
01:24:49.000 --> 01:24:51.020
Tomorrow's our last one.

1439
01:24:52.360 --> 01:24:54.420
If you have any questions on the portal,

1440
01:24:54.420 --> 01:24:58.560
the portal, like I said, we have more time there.

1441
01:24:58.560 --> 01:25:00.120
We sit down, we massage the-

1442
01:25:00.000 --> 01:25:07.000
You know, we go through all the different things.