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All right, and welcome to this prosper leader member call.

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I am just so fired up about this call.

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I think it's one of the most important topics that I've covered.

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So it's based on something I'm seeing as I coach more and more and more coaches and healers

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and consultants and speakers, and I'm going to see how you feel if this is you.

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So what I've been seeing is that they're in the weeds.

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And I'm going to explain this to you in just a second.

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So my first question is because we're going to look at the problem and then we're going

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to look at the solution and we're going to look at how we can absolutely scale you to

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where it is that you desire to go.

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So just I'm going to prime you with some questions and my question is, are you stuck in the weeds?

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Have you been spending too much time in the weeds?

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And you'll know you're in the weeds if number one, you are busy, you have no time to work

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on your business or often even on yourself, you're too busy working in your business.

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So are you super busy?

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Do you have little time to think creatively or strategically?

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Do you confuse activity with productivity?

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Do you spend very little time on income generating activities, therefore your income is low?

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Do you spend a lot of time working on what's urgent as opposed to what's important?

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In other words, are you always putting out fires?

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Are you playing small?

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In other words, are you scrambling to try to save money by doing everything yourself

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instead of considering return on investment?

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Are you not investing in the growth of yourself and your business?

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Do you feel hopeless?

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Do you believe that maybe you don't have a choice?

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Do you feel stuck?

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Are you constantly in overwhelm?

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Are you exhausted?

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And is your income stuck?

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And is what you're doing not sustainable?

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If you keep going at this pace, are you going to burn out?

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If those are true of you, you are stuck in the weeds.

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And the concept I want to share with you comes primarily from this book.

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You all need to have this book.

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It's called 10x is easier than 2x by Dan Sullivan and Dr. Benjamin Hardy.

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I'm going to break down the concepts of 10x is easier than 2x.

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And I believe it's going to, I believe for many of you, the lights are going to come

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on as to some shifts you can make in your mindset, in your skillset, in your action

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to get breakthrough and to get to where you're trying to get.

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Now, yesterday I spoke up in Reno at the Reno Tapestry, and I was talking about goals

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activation.

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And most of you know that my absolute passion is equipping and empowering women to prosper

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physically, emotionally, spiritually, relationally, in other words, prosper in all things.

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That's what I eat, sleep, drink, breathe.

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That's what really matters to me, equipping you to completely prosper.

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And so when I talk about goals activation, it wasn't about goal setting and I really

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shared the difference.

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And the question that I opened with, which I'm going to ask you, which will have a lot

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to do if you're stuck in the weeds is, first of all, do you even have goals?

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Do you have goals?

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And do those goals just absolutely fire you up and move you?

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Like, do you wake up with them?

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Do you think about them?

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Do you meditate on them?

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Do they move you?

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And even more importantly, are those goals God-sized?

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Do you have God-sized goals?

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Because if you do, what I'm going to teach about 10X is easier, that's the word, easier

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than 2X.

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It's going to be very important.

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I need you to mute yourself, please.

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I need you to mute yourself, please.

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Okay, I need you to mute yourself, please.

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Thank you.

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Okay, so do you have God-sized goals?

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Do you have God-sized goals?

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And you know they're God-sized because they seem important.

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Possible, but there's something that just lives in your heart.

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There's something that moves you.

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There's something you just know that you need to do

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and that lights you up on the inside.

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And yet, it almost seems impossible.

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You wonder how you're going to get there.

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Back in the day, Tony Robbins used

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to call them BHAGs, B-H-A-G, big, hairy, audacious goals.

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So do you have big, hairy, audacious goals?

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Well, let me tell you that here is why so many of you

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are stuck in the weeds, because you're

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trying to grow in a linear way.

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You're trying to 2x your business.

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Now, 2x is based on you doing more.

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How many of you think that, OK, if I'm going to grow,

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I just need to do more?

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I need to talk to more people.

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I need to get out there more.

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I need to write more.

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I need to speak more.

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I need to do more.

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I need to think more.

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And you just got this idea that I just

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need to amp it up, which, by the way, when I say 10x,

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that is the misconception out there

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with the popular teachings about 10x.

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It's about you just grind it.

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You just hustle even more.

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That's not what I'm sharing.

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That's not the concept is 10x or 2x.

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10x is easier than 2x.

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I'm super excited to share this.

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So let me distinguish this.

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And then let me give you some clues on how to get there.

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So you have this massive impossible goal.

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And most of us try to do it and grow 2x.

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2x is linear.

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And so with the case of 2x, you're

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basically doing the same thing primarily.

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You're doing 80% of what you're doing.

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You're not changing 80%.

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You're just adding 20%.

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You're like, I'm going to do social media lives every day.

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I'm going to write a blog post every day.

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I'm going to start emailing three times.

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You're taking 80% of what you've been doing,

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and you're just increasing another 20%.

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You're just pushing a little harder.

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That's 2x growth.

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And it's hard.

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Whereas 10x should both excite you and scare you.

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It should require incredible courage.

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You're going to have to lean on God.

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You're going to have to know.

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It's going to require courage.

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It's going to force you to think differently.

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It's so big that when you really look at it, you go,

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I can't get there from here.

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I'm not going to be able to grind it out to 10x.

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I'm not going to be able to push harder, work harder to get to 10x.

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And yet, if you've got a big, amazing, God-sized goal,

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it's a 10x goal that makes you shake in your shoes

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and you wonder how you're ever going to get there.

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It's a 10x goal.

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It's going to force you out of your current mindset,

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out of your current approach.

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And the interesting thing is about 10x is it's not about quantity,

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not about doing more.

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It's about quality.

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And it's going to require a level of mastery.

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It's going to require a level of leadership.

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So most of you know that the success equation that I teach

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is mindset plus skill set plus action equals results.

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10x is going to require that you absolutely up level.

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Interestingly enough, each year I pray about what my three words are

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if you're using the Prosper Daily Plan.

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My three words this year were uplift.

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Every single person I talk to, I want to uplift, up level.

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I want to up level every aspect of my business, of my thinking,

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of my being, and upgrade.

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And then along came this book that really got me excited

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and is transforming the way that I do things.

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And so it's going to require you to up level your mindset.

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It's going to require you to up level your skill set.

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It's going to require you to up level your actions.

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And I'm going to walk you through that.

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The first thing I'm going to do, though,

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is I'm going to show you the screen real quick.

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I'm going to show you a graph to get you thinking about this.

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And so on this chart right here, what you see is on the left is 2x thinking.

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So that means you keep 80% of what you're doing.

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You just keep doing the same thing and you just add 20% new.

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to do 20% new things.

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10x thinking is going to require that you let go of 80%

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of what you have been doing.

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80% is going to need to be new.

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And you're going to hone in and only focus

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on 20%, which means that you're going

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to have to identify the core things, which this really

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plays with what we talked about last week with the one thing.

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You're going to have to identify the one, the two,

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the three maximum things that you're

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going to need to do exceptionally well,

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that you're going to need to focus on.

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And with this thinking of the 10x thinking,

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you're going to let go of 80% of what you've been doing.

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Now, that's going to require a lot of courage.

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Because you're going to need to let go, first of all, internally.

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You're going to have to let go in your mindset of some beliefs.

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Some beliefs about what you're capable of.

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Some beliefs about who you are, who God is, who people are,

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what business is, what you can do, what you can't do.

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Because the beliefs that you have have gotten you this far.

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You are where you are based on the current mindset,

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on your current beliefs.

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And within those beliefs are what I call your identity.

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So when you up-level to a 10x-sized goal, a God-sized goal,

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when you up-level, you're going to have to up-level your beliefs.

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And you're going to have to up-level your identity.

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Your identity, which is what you believe about yourself.

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And in the 10x book, it talks about, and the standards.

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In other words, you get what you tolerate.

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Like your standards.

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What's going to be your standards?

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You're going to need to up-level your identity, which

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is up-leveling what you believe about who you are, what you can do,

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and what your standards are.

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And ladies, this excites me so much because I believe this is so God.

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I believe God is so big, and he's created you so big.

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You are the container of the Holy Spirit.

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You have the mind of Christ.

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You carry the Spirit of God.

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Your words contain life and death.

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You have power.

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You have authority.

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You've been called.

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God has said, with God, all things are possible.

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He said that he would give you exceedingly, abundantly,

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above and beyond all you can ask, hope, or imagine.

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What does that tell you?

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People miss a little distinction.

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They go, yeah, yeah, God's going to give me exceedingly, abundantly,

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above and beyond all I can ask, hope, or imagine.

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Did you catch for him to give you that?

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You have to ask bigger.

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You have to believe bigger.

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You have to know bigger, right?

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And so that's where this 10x idea.

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I believe God is calling us as prosper leaders.

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I believe he's calling us in this season to truly step

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into the fullness of what we've been created to be.

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I believe that those dreams in your heart,

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those ones that just don't ever leave you,

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those ones that both scare you and excite you,

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those ones that you just know that you have to do,

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I believe that's a clue about your purpose, about your destiny,

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about why you're here.

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But you can't get there with the same mindset.

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You can't get there with the same skill set.

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So you're going to have to release 80% of the beliefs

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that you've believed about money, about business.

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You're going to have to release the fears about what will people

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think and all the things that have kept you

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from taking action right now.

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You're going to have to release 80% of your actions,

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the things that you've been doing.

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We're going to take a close look as we work on this together.

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I believe we're going to link arms.

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This is the vision of prosper leaders.

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We're going to link arms as women.

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We're going to hold each other accountable to get here.

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I'm personally committing.

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Most of you know it's the 11-year anniversary

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of Prosper and All Things.

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And I'm personally committing to work with 11 people,

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not just here as a group, but individually,

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to get them to 10x.

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And for most, that means starting

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that they're making at least $10,000 a month

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and 10x-ing to $100,000 a month so that they

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get the million-dollar level.

250
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But this isn't just about business.

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It never is.

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It's not just about money.

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It never is.

254
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With God, it's about who you become in the process.

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That's what it's really about.

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So releasing 80% of habits and addictions.

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your ways of doing things.

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Maybe you spend a lot of screen time scrolling.

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Maybe you love, you know, Netflixing and chilling.

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Maybe you're surrounding yourself with people.

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You've all heard the saying

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that your income is gonna be the five people

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that you surround yourself with.

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You know, are you around people

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that are challenging your thinking?

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Are you around people that are stretching you to grow?

267
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Are you around people that are inspiring you?

268
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So 80% of that is going to need to be up leveled to share.

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But why does that matter?

270
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See, the key is that the beauty of why 10X is easier

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than 2X is it's gonna create so much freedom.

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You see, what would happen if you let go of the weeds?

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What would happen if you let go of 80%

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of what you've been doing?

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So many of you are doing stuff that you dislike

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and you're not good at because you think you have to.

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So many of you are doing the social media dance.

278
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So many of you, you're doing these things in your business

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that you're not good at, so you're not up leveling.

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You're not good at, you're not enjoying.

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And like I've always said,

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like lead generation is one example.

283
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I've often said you need to take the lead generation hat off

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and I can tell you ROI how to do that.

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That's an example of letting go of something

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00:16:28.420 --> 00:16:32.220
because most coaches, healers, consultants, speakers

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00:16:32.220 --> 00:16:34.500
think they have to do their own lead generation.

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They think they can't afford to hire someone.

289
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And so they try to do it themselves.

290
00:16:38.960 --> 00:16:42.280
And popular wisdom is that they tell you to show up

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and do Facebook lives every day, post three times a day.

292
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And most heart-centered coaches,

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00:16:48.020 --> 00:16:51.620
consultant healers, speakers, they hate it.

294
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And they feel out of integrity and they feel slimy.

295
00:16:55.260 --> 00:16:57.620
So already the mind heart coherence is out of alignment

296
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when they're showing up and is putting out an energy

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that's not attracting the people.

298
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And number two, they suck at it.

299
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So they're not getting the results that they want to get.

300
00:17:08.819 --> 00:17:12.180
But most important, which is what we're talking about here

301
00:17:12.180 --> 00:17:14.460
is it's taking them all the time

302
00:17:14.460 --> 00:17:16.740
that they're spending chasing leads

303
00:17:16.740 --> 00:17:18.819
is taking them away from doing

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what they're really called to do.

305
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And that's what 10X thinking.

306
00:17:23.619 --> 00:17:27.619
It's about what are you really called to do?

307
00:17:27.619 --> 00:17:30.200
What are you really, where are your gifts?

308
00:17:30.200 --> 00:17:31.260
Where are your skills?

309
00:17:31.260 --> 00:17:33.180
Where is your passion?

310
00:17:33.180 --> 00:17:36.580
Where does God have you that you're gonna hone in

311
00:17:36.580 --> 00:17:41.580
on the 20% that really, really matters, right?

312
00:17:42.620 --> 00:17:45.980
So that's why 10X is easier

313
00:17:45.980 --> 00:17:48.980
because you're gonna get rid of 80% of the things.

314
00:17:48.980 --> 00:17:50.660
You're not gonna be in the weeds,

315
00:17:50.660 --> 00:17:53.500
which means you're gonna have more time freedom.

316
00:17:54.340 --> 00:17:56.420
It means you're gonna have more financial freedom.

317
00:17:56.420 --> 00:18:00.100
It means you're gonna have more relational freedom.

318
00:18:00.100 --> 00:18:04.980
It means that you're gonna be able to live

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00:18:04.980 --> 00:18:07.780
the life that you so desire.

320
00:18:07.780 --> 00:18:12.020
So one of your first steps is get this book

321
00:18:13.180 --> 00:18:17.780
and I encourage you to listen to the Audible of it

322
00:18:17.780 --> 00:18:20.020
as well as read it, okay?

323
00:18:20.020 --> 00:18:21.160
They're different.

324
00:18:21.160 --> 00:18:24.240
The Audible has interviews between Ben and Dan.

325
00:18:24.240 --> 00:18:29.240
They're a masterful colleagues writing this book, okay?

326
00:18:30.400 --> 00:18:33.640
So we're going to be looking at,

327
00:18:33.640 --> 00:18:35.600
you're gonna get a worksheet after we're done.

328
00:18:35.600 --> 00:18:37.200
What do you need to release?

329
00:18:37.200 --> 00:18:40.000
What is the 20%?

330
00:18:40.000 --> 00:18:43.400
And so I'm gonna close with something to get you thinking.

331
00:18:43.400 --> 00:18:47.280
Most of this right now is to stir your creativity.

332
00:18:47.280 --> 00:18:50.360
Then you're going to do some things.

333
00:18:50.360 --> 00:18:55.360
Your first step is going to be, what is my 10X goal?

334
00:18:56.240 --> 00:18:58.240
You've got to define it.

335
00:18:58.240 --> 00:19:01.320
You know, Habakkuk 2.2 says without,

336
00:19:01.320 --> 00:19:06.160
well, Habakkuk 2.2 says write the vision and make it plain

337
00:19:06.160 --> 00:19:09.520
so those who see it may run with it.

338
00:19:09.520 --> 00:19:13.000
The alternative is Proverbs says without vision,

339
00:19:13.000 --> 00:19:14.320
the people perish.

340
00:19:14.320 --> 00:19:16.260
So this is a God-sized goal.

341
00:19:16.260 --> 00:19:18.760
This is a God-sized vision.

342
00:19:18.760 --> 00:19:22.800
And so the question is, first of all, what is that?

343
00:19:22.800 --> 00:19:27.800
And then the next question is, why must you?

344
00:19:28.320 --> 00:19:31.160
There's a difference between should and must.

345
00:19:31.160 --> 00:19:33.960
The life that you're living right now is based on should.

346
00:19:33.960 --> 00:19:34.860
I should do that.

347
00:19:34.860 --> 00:19:35.700
I should do more.

348
00:19:35.700 --> 00:19:36.540
I should be more.

349
00:19:36.540 --> 00:19:37.360
I should read that.

350
00:19:37.360 --> 00:19:38.200
I should learn.

351
00:19:38.200 --> 00:19:40.440
I should, your life that you have right now

352
00:19:40.440 --> 00:19:42.340
is based on all the things you think you should.

353
00:19:42.340 --> 00:19:44.480
That's gotten you where you are right now.

354
00:19:44.480 --> 00:19:48.280
It's not going to get you to the 10X that you want to get to.

355
00:19:48.800 --> 00:19:50.480
It's not going to get me there.

356
00:19:50.480 --> 00:19:52.800
So why must I?

357
00:19:52.800 --> 00:19:54.840
Why must you?

358
00:19:55.720 --> 00:19:58.120
What will your life be like if you do not?

359
00:19:58.120 --> 00:20:00.120
What if you just spend another 10 years?

360
00:20:00.000 --> 00:20:04.280
20 years, you spend your life and you never live this vision.

361
00:20:04.280 --> 00:20:07.120
What is the cost of not doing that to your family,

362
00:20:07.120 --> 00:20:09.760
to your legacy, to your finances, to your dreams,

363
00:20:09.760 --> 00:20:12.320
to what you're called to do, to your self-esteem?

364
00:20:12.320 --> 00:20:12.960
What's the cost?

365
00:20:12.960 --> 00:20:18.280
Why must you achieve this 10x?

366
00:20:18.280 --> 00:20:22.280
And then you commit.

367
00:20:22.280 --> 00:20:26.280
Commitment always is the beginning of everything.

368
00:20:26.280 --> 00:20:27.400
You know the poem.

369
00:20:27.400 --> 00:20:31.440
Until one commits, there is always

370
00:20:31.440 --> 00:20:34.800
inefficiency, ineffectiveness.

371
00:20:34.800 --> 00:20:41.320
But the moment that one commits providence, God moves too.

372
00:20:41.320 --> 00:20:44.560
All kinds of things begin to happen that would not

373
00:20:44.560 --> 00:20:45.920
have happened otherwise.

374
00:20:45.920 --> 00:20:49.120
I'm paraphrasing the poem.

375
00:20:49.120 --> 00:20:50.880
So you must up-level.

376
00:20:50.880 --> 00:20:52.720
You must commit to up-level your mindset.

377
00:20:52.720 --> 00:20:54.480
You're going to have to think differently.

378
00:20:54.480 --> 00:20:56.440
You're going to have to have 10x thinking.

379
00:20:56.440 --> 00:20:58.600
You're going to up-level your skill set.

380
00:20:58.600 --> 00:21:01.600
There's certain things you're going to need to refine.

381
00:21:01.600 --> 00:21:03.640
Because your skill set got you where you are.

382
00:21:03.640 --> 00:21:07.720
Some of you are going to have to get really good at writing

383
00:21:07.720 --> 00:21:09.280
or really good at speaking.

384
00:21:09.280 --> 00:21:10.960
You're going to have to hone your craft,

385
00:21:10.960 --> 00:21:14.200
really good at leadership, communication.

386
00:21:14.200 --> 00:21:15.640
So you're going to have to look at,

387
00:21:15.640 --> 00:21:19.640
what is the skill set that I need to up-level to get here?

388
00:21:19.640 --> 00:21:22.040
And for the things that are not in my wheelhouse,

389
00:21:22.040 --> 00:21:24.600
who do I need to bring alongside of me?

390
00:21:24.600 --> 00:21:26.960
Who do I need to team up with?

391
00:21:26.960 --> 00:21:29.840
And you're going to need to up-level your actions.

392
00:21:29.840 --> 00:21:32.280
And there's things that may not fit in your life

393
00:21:32.280 --> 00:21:34.600
anymore if you're really going to 10x.

394
00:21:34.600 --> 00:21:37.160
There's things you've been doing that are time suck,

395
00:21:37.160 --> 00:21:39.000
that may not fit.

396
00:21:39.000 --> 00:21:44.400
And so the question for this 10x is, who must I become?

397
00:21:44.400 --> 00:21:46.160
Who must I become?

398
00:21:46.160 --> 00:21:47.440
This is your identity.

399
00:21:47.440 --> 00:21:49.560
This is the new identity.

400
00:21:49.560 --> 00:21:54.960
In other words, if I was living this 10x goal, who am I?

401
00:21:54.960 --> 00:21:56.680
How would I talk?

402
00:21:56.680 --> 00:21:58.560
How would I walk?

403
00:21:58.560 --> 00:22:00.520
How would I dress?

404
00:22:00.520 --> 00:22:02.440
What would I do with my time?

405
00:22:02.440 --> 00:22:03.680
What would I read?

406
00:22:03.680 --> 00:22:06.920
Who would I hang with if I was living

407
00:22:06.920 --> 00:22:10.400
this new level of identity, this up-leveling?

408
00:22:10.400 --> 00:22:13.760
You're going to need to up-level your standards.

409
00:22:13.760 --> 00:22:17.000
What things can you no longer settle for?

410
00:22:17.000 --> 00:22:18.600
What things have you been settling

411
00:22:18.600 --> 00:22:21.000
that are keeping you stuck?

412
00:22:21.000 --> 00:22:25.600
And you must up-level your team, because you will not

413
00:22:25.600 --> 00:22:27.400
get there by yourself.

414
00:22:27.400 --> 00:22:29.960
You're going to need to surround yourself.

415
00:22:29.960 --> 00:22:32.760
And you create an amazing win-win

416
00:22:32.760 --> 00:22:36.160
that everybody on the team wins.

417
00:22:36.160 --> 00:22:39.320
And they each have their own 10x goals.

418
00:22:39.320 --> 00:22:41.280
And by them working on your team,

419
00:22:41.280 --> 00:22:43.160
you're getting your 10x, and they're

420
00:22:43.160 --> 00:22:46.560
getting their 10x goals.

421
00:22:46.560 --> 00:22:48.360
This becomes leadership.

422
00:22:48.400 --> 00:22:51.520
You must now rise from leadership.

423
00:22:51.520 --> 00:22:53.520
I'm going to share a couple of quick stories

424
00:22:53.520 --> 00:22:56.240
about 10x-ing in my life and some of the lessons

425
00:22:56.240 --> 00:22:56.920
I've learned.

426
00:22:56.920 --> 00:22:59.360
And then we're going to get together and really mastermind

427
00:22:59.360 --> 00:23:03.160
and get into how do you do this, and what's the next step.

428
00:23:03.160 --> 00:23:05.480
I want to answer your questions, and I

429
00:23:05.480 --> 00:23:11.040
want to help you as we really dive into this.

430
00:23:11.040 --> 00:23:16.360
So the first time that I 10x-ed, I

431
00:23:16.360 --> 00:23:19.160
remember I'd come back from being a missionary.

432
00:23:19.160 --> 00:23:22.120
I was teaching English and Bible in Korea.

433
00:23:22.120 --> 00:23:26.400
And I'd come back, and of course, I was newly married.

434
00:23:26.400 --> 00:23:27.600
We were broker than broke.

435
00:23:27.600 --> 00:23:30.360
We were living in a one-bedroom, unfurnished apartment.

436
00:23:30.360 --> 00:23:33.640
I mean, I literally took a box, a cardboard box

437
00:23:33.640 --> 00:23:37.280
that was from top ramen, and I literally

438
00:23:37.280 --> 00:23:39.880
put a tablecloth over the top of that.

439
00:23:39.880 --> 00:23:42.040
That was our table to eat on.

440
00:23:42.040 --> 00:23:46.000
I put a blanket on the floor in this unfurnished apartment.

441
00:23:46.120 --> 00:23:47.040
That was our bed.

442
00:23:47.040 --> 00:23:50.680
I'd brought the blanket from Korea, kind of a thick quilt.

443
00:23:50.680 --> 00:23:53.520
This is why I say our standards, because what happens

444
00:23:53.520 --> 00:23:56.040
is your eyes get used to the standards.

445
00:23:56.040 --> 00:23:57.280
You're living certain ways.

446
00:23:57.280 --> 00:24:00.160
You're accepting certain things about your body,

447
00:24:00.160 --> 00:24:02.520
about your finances, about your friends.

448
00:24:02.520 --> 00:24:06.600
And so I had those standards at that time,

449
00:24:06.600 --> 00:24:09.560
but I did have a burning fire inside.

450
00:24:09.560 --> 00:24:12.400
And I was working at a temporary job from hell.

451
00:24:12.400 --> 00:24:14.320
It was absolutely horrible.

452
00:24:14.320 --> 00:24:17.440
I would go in my broken-down car for lunch,

453
00:24:17.440 --> 00:24:19.920
and I would eat my half a sandwich,

454
00:24:19.920 --> 00:24:22.320
and I would cry and pull myself back together

455
00:24:22.320 --> 00:24:27.640
to go and go back to survive the afternoon.

456
00:24:27.640 --> 00:24:31.840
While most of you know my story, I got introduced.

457
00:24:31.840 --> 00:24:32.920
I made changes.

458
00:24:32.920 --> 00:24:34.320
I changed my mindset.

459
00:24:34.320 --> 00:24:38.040
Someone felt sorry for me or saw value in me,

460
00:24:38.040 --> 00:24:43.040
and they shared Brian Tracy's psychology of achievement.

461
00:24:43.040 --> 00:24:45.160
And I was one of those people.

462
00:24:45.160 --> 00:24:47.720
Listen to this carefully, the distinction.

463
00:24:47.720 --> 00:24:50.240
I was one of those people that didn't just listen.

464
00:24:50.240 --> 00:24:53.240
I listened over and over, and I applied every single thing

465
00:24:53.240 --> 00:24:54.000
in those cassettes.

466
00:24:54.000 --> 00:24:57.040
I did everything Brian Tracy said to do.

467
00:24:57.040 --> 00:25:00.480
And that got me in a job that I loved.

468
00:25:00.000 --> 00:25:03.120
and it allowed me to double my income.

469
00:25:03.120 --> 00:25:06.300
And then I got introduced, doors start opening

470
00:25:06.300 --> 00:25:09.100
to a direct selling network marketing company.

471
00:25:09.100 --> 00:25:12.380
And that was my first 10X that I'm gonna tell you about

472
00:25:12.380 --> 00:25:16.340
because I entered like everyone else as a distributor

473
00:25:16.340 --> 00:25:17.980
selling a product.

474
00:25:17.980 --> 00:25:20.540
And it was a product that was in a nondescript

475
00:25:20.540 --> 00:25:22.460
white bottle, a Canadian company,

476
00:25:22.460 --> 00:25:24.180
white bottle with orange letters.

477
00:25:24.180 --> 00:25:26.180
It was a potassium mineral supplement

478
00:25:26.180 --> 00:25:27.480
that looked like motor oil.

479
00:25:27.480 --> 00:25:30.320
It was black and thick, tasted like motor oil.

480
00:25:30.320 --> 00:25:32.580
And now my job, I'd never sold anything.

481
00:25:32.580 --> 00:25:34.800
My job was to sell this.

482
00:25:34.800 --> 00:25:36.680
And so I could have gotten involved

483
00:25:36.680 --> 00:25:38.640
and started selling and made a few dollars,

484
00:25:38.640 --> 00:25:41.520
maybe gotten a couple of reps by accident.

485
00:25:41.520 --> 00:25:44.400
But my 10X mindset was,

486
00:25:44.400 --> 00:25:47.240
I would go to the very top of the company.

487
00:25:47.240 --> 00:25:50.560
I would be what they called a field director.

488
00:25:50.560 --> 00:25:52.920
And I activated what I've taught you all,

489
00:25:52.920 --> 00:25:55.040
the mind, heart, mouth connection.

490
00:25:55.040 --> 00:25:59.120
I had to renew my mind where I imagined myself there

491
00:25:59.120 --> 00:26:00.920
every single day, every minute.

492
00:26:00.920 --> 00:26:02.480
I cut out a picture of the pin

493
00:26:02.480 --> 00:26:04.800
with the diamonds all around, was on the refrigerator.

494
00:26:04.800 --> 00:26:07.560
I made a copy of the check and put in the amount

495
00:26:07.560 --> 00:26:10.360
that my check was gonna be for $10,000.

496
00:26:10.360 --> 00:26:12.680
I had to renew my mind.

497
00:26:12.680 --> 00:26:13.860
I had to feel it.

498
00:26:13.860 --> 00:26:15.240
I had to live it.

499
00:26:15.240 --> 00:26:17.000
I had to up-level my skills.

500
00:26:17.000 --> 00:26:19.600
I had to up-level my actions.

501
00:26:19.600 --> 00:26:23.340
So I went from being an average distributor

502
00:26:23.340 --> 00:26:25.420
to being in the top in the company

503
00:26:25.420 --> 00:26:27.980
and earning my first six figures.

504
00:26:27.980 --> 00:26:31.580
And so that was my first 10X living.

505
00:26:31.580 --> 00:26:33.060
And it was very powerful.

506
00:26:33.060 --> 00:26:34.840
It gave me lots of freedoms.

507
00:26:34.840 --> 00:26:38.520
I had the finances to live in the house I wanted to live in,

508
00:26:38.520 --> 00:26:41.380
to drive the car, to be able to vacation.

509
00:26:41.380 --> 00:26:45.420
I won trips nonstop, you know, to Hawaii, to Canada,

510
00:26:45.420 --> 00:26:48.300
to, you know, all these places, right?

511
00:26:48.300 --> 00:26:51.400
So my first 10X created more freedom.

512
00:26:51.400 --> 00:26:53.900
I had to change a lot of things

513
00:26:53.900 --> 00:26:55.880
because when I started that direct selling,

514
00:26:55.880 --> 00:26:57.300
I was in the weeds.

515
00:26:57.300 --> 00:26:58.780
I was trying to do everything.

516
00:26:58.780 --> 00:27:00.320
I was running and doing every meeting

517
00:27:00.320 --> 00:27:01.380
and talking to everybody.

518
00:27:01.380 --> 00:27:03.900
And I was networking and I was wearing myself out

519
00:27:03.900 --> 00:27:05.260
and I was writing newsletters

520
00:27:05.260 --> 00:27:06.640
and I was mailing the newsletters

521
00:27:06.640 --> 00:27:08.500
and I was keeping my own bookkeeping

522
00:27:08.500 --> 00:27:10.140
and I was raising kids and homeschooling

523
00:27:10.140 --> 00:27:11.180
and I was running to the bank

524
00:27:11.180 --> 00:27:13.060
and I was running to the dry cleaners.

525
00:27:13.060 --> 00:27:15.940
And I knew if I'm gonna 10X,

526
00:27:15.940 --> 00:27:18.740
I gotta let go of 80% of that.

527
00:27:18.740 --> 00:27:21.100
And there's a way when you decide.

528
00:27:21.800 --> 00:27:24.780
So I did that decision before I made the six figures.

529
00:27:24.780 --> 00:27:27.000
That's how I got to the six figures.

530
00:27:27.000 --> 00:27:29.000
I had to take a risk.

531
00:27:29.000 --> 00:27:32.360
So those changes got me there.

532
00:27:32.360 --> 00:27:35.800
The second time I 10Xed, okay,

533
00:27:35.800 --> 00:27:38.000
I had to start all over again

534
00:27:38.000 --> 00:27:40.880
because now I was starting a company.

535
00:27:40.880 --> 00:27:42.820
I was gonna be the founder.

536
00:27:42.820 --> 00:27:45.040
I wasn't selling Mary Kay products

537
00:27:45.040 --> 00:27:47.120
to use a common trade name.

538
00:27:47.120 --> 00:27:48.960
I was Mary Kay.

539
00:27:48.980 --> 00:27:51.660
I was the founder of the company.

540
00:27:51.660 --> 00:27:55.440
Do you think from being a distributor to being the founder,

541
00:27:55.440 --> 00:27:57.620
I had to change my mindset?

542
00:27:57.620 --> 00:27:58.700
Yes.

543
00:27:58.700 --> 00:28:01.540
Did I have to change my skillset?

544
00:28:01.540 --> 00:28:02.380
Yes.

545
00:28:02.380 --> 00:28:04.300
Did I have to raise my identity?

546
00:28:04.300 --> 00:28:05.140
Yes.

547
00:28:05.140 --> 00:28:08.060
Did I have to show up differently, talk differently,

548
00:28:08.060 --> 00:28:11.580
dress differently, think differently, read differently?

549
00:28:11.580 --> 00:28:13.780
Did I have to upgrade my skillset?

550
00:28:13.780 --> 00:28:15.780
100%.

551
00:28:15.780 --> 00:28:18.740
But here's the cool thing about the way God made you.

552
00:28:19.480 --> 00:28:20.840
You can forever grow.

553
00:28:20.840 --> 00:28:24.400
You'll never stop being able to up level.

554
00:28:24.400 --> 00:28:27.160
There, you will not know your boundaries

555
00:28:27.160 --> 00:28:29.520
until you cross up against those.

556
00:28:29.520 --> 00:28:31.160
And then you'll press through those.

557
00:28:31.160 --> 00:28:33.100
It takes so much courage.

558
00:28:33.100 --> 00:28:34.960
It takes so much focus.

559
00:28:34.960 --> 00:28:37.800
Let me tell you what we're talking about today

560
00:28:37.800 --> 00:28:41.180
is really about your number one commodity,

561
00:28:41.180 --> 00:28:44.160
which is your attention.

562
00:28:44.160 --> 00:28:45.320
Do you know the bottleneck

563
00:28:45.320 --> 00:28:47.720
in everything that you're doing?

564
00:28:47.720 --> 00:28:51.060
And the book talks about it, it's called constraint theory.

565
00:28:51.060 --> 00:28:52.740
The number one thing right now,

566
00:28:52.740 --> 00:28:56.840
your most finite limited thing that you have

567
00:28:56.840 --> 00:28:58.980
is your attention.

568
00:28:58.980 --> 00:29:00.700
So you're gonna have to up level.

569
00:29:00.700 --> 00:29:02.060
What gets your focus?

570
00:29:02.060 --> 00:29:03.820
What gets your attention?

571
00:29:03.820 --> 00:29:06.020
As you up level your standards,

572
00:29:06.020 --> 00:29:09.060
as you up level your beliefs, okay?

573
00:29:09.060 --> 00:29:11.300
This is such a powerful transformation.

574
00:29:11.300 --> 00:29:13.260
I did, I rose.

575
00:29:13.260 --> 00:29:16.580
And so instead of me earning six figures, right?

576
00:29:17.040 --> 00:29:19.880
As a distributor for that Canadian company,

577
00:29:19.880 --> 00:29:22.660
now I was in a level of leadership

578
00:29:22.660 --> 00:29:25.240
that I was raising up leaders.

579
00:29:25.240 --> 00:29:27.000
I had to do something totally different,

580
00:29:27.000 --> 00:29:29.780
raise them up to earn six figures.

581
00:29:29.780 --> 00:29:32.360
There's a totally different level of leadership

582
00:29:32.360 --> 00:29:34.540
and shifting when you're building now

583
00:29:34.540 --> 00:29:37.600
a multimillion dollar international company.

584
00:29:37.600 --> 00:29:40.480
So each time you 10X,

585
00:29:40.480 --> 00:29:44.100
God's gonna give you new skills and new thoughts.

586
00:29:44.120 --> 00:29:47.040
If you're willing to go through this process.

587
00:29:47.040 --> 00:29:49.620
But I had whole new levels of freedom.

588
00:29:49.620 --> 00:29:51.480
You see, I could travel all over the world.

589
00:29:51.480 --> 00:29:53.080
I could stay in the finest hotels.

590
00:29:53.080 --> 00:29:54.480
I could eat anything.

591
00:29:54.480 --> 00:29:56.900
I no longer had to worry about driving my own car.

592
00:29:56.900 --> 00:29:58.160
I had a nice car.

593
00:29:58.160 --> 00:29:59.720
I gave away cars.

594
00:30:00.000 --> 00:30:03.080
longer worried about going on a cruise. I gave away cruises. I

595
00:30:03.080 --> 00:30:06.920
no longer read about going to Hawaii, I gave away trips to

596
00:30:06.920 --> 00:30:09.520
Hawaii, hundreds and hundreds and hundreds of those cruises

597
00:30:09.520 --> 00:30:13.760
and cars and all of that you see, because as you up level,

598
00:30:13.760 --> 00:30:17.360
this is the cool thing about the kingdom of God. As you up level

599
00:30:17.360 --> 00:30:22.200
you do so by taking others and up leveling them. That's going

600
00:30:22.200 --> 00:30:26.240
to be a mind shift. You're going to move from looking at what you

601
00:30:26.240 --> 00:30:30.080
can get and what you need, you're going to move to a higher

602
00:30:30.080 --> 00:30:34.560
level of what do you desire? And who do you need to help to get

603
00:30:34.560 --> 00:30:39.520
there? And what do you need to focus on? What is going to get

604
00:30:39.520 --> 00:30:43.680
your attention? What are going to be your standards? If you're

605
00:30:43.680 --> 00:30:48.600
going to have a 10x goal, it's going to be a filter. What are

606
00:30:48.600 --> 00:30:52.720
you going to say yes to? And what are you going to say no to?

607
00:30:53.440 --> 00:30:57.720
Now, I was fascinated. As I read this book, I followed Dan

608
00:30:57.720 --> 00:31:00.600
Sullivan. He's one of the legendary greats. I mean, he's

609
00:31:00.600 --> 00:31:03.760
raised up thousands and thousands of high income, you

610
00:31:03.760 --> 00:31:08.560
know, high net worth entrepreneurs. So I have stuff

611
00:31:08.560 --> 00:31:13.000
up on my bookshelf from 30 years ago with Dan Sullivan. I was

612
00:31:13.000 --> 00:31:16.320
fascinated listening to these interviews in the audible

613
00:31:16.320 --> 00:31:22.040
version of this book. You know, Dan gave up watching TV. He's

614
00:31:22.040 --> 00:31:26.240
78 years old, and he's got a goal to write 25 more books.

615
00:31:26.720 --> 00:31:31.040
He's 10xing. He's always 10xing. Can you imagine 78? Those of you

616
00:31:31.040 --> 00:31:34.280
that think you're too old or you can't do it or whatever. He's

617
00:31:34.280 --> 00:31:38.600
got 25 more books in him. Well, he knew to 10x. What's he going

618
00:31:38.600 --> 00:31:42.720
to let go of? He stopped watching television. That's an

619
00:31:42.720 --> 00:31:46.480
example. It may be, you know, some people have stopped email.

620
00:31:46.640 --> 00:31:50.480
They only use Slack. Some people have stopped. And I've taught

621
00:31:50.480 --> 00:31:55.480
you the things that you stop bringing on a team. Okay, I pray

622
00:31:55.480 --> 00:32:00.000
that I've wet your appetite if nothing else. I've wet your

623
00:32:00.000 --> 00:32:08.440
appetite to think what is my God sized goal? Why must I achieve

624
00:32:08.440 --> 00:32:13.200
that goal? Why must I if I'm going to fully live the life

625
00:32:13.200 --> 00:32:18.920
that I'm called to live? Who must I become? What must I up

626
00:32:18.920 --> 00:32:22.960
level? What's the 20% that I'm going to keep that I'm doing now?

627
00:32:23.080 --> 00:32:25.840
And what's the 80%? This is going to take some soul

628
00:32:25.840 --> 00:32:28.920
searching, some writing, it's going to take some creativity,

629
00:32:28.920 --> 00:32:31.560
it's going to take some scary, it's going to take taking some

630
00:32:31.560 --> 00:32:35.600
risks. And we're going to talk about it. And I'm going to coach

631
00:32:35.760 --> 00:32:40.120
11 people to do this. Okay, so you can talk to me privately if

632
00:32:40.120 --> 00:32:43.560
you're one of those 11 people. Some of you are already on the

633
00:32:43.560 --> 00:32:48.040
call. That's one of those 11. So I pray this is what your

634
00:32:48.080 --> 00:32:51.800
appetite, because if you're truly, truly going to prosper,

635
00:32:52.000 --> 00:32:55.360
physically, financially, relationally, spiritually, it's

636
00:32:55.360 --> 00:32:58.840
only going to happen if you're on a growth curve of continue

637
00:32:58.960 --> 00:33:03.240
expansion. It's only going to happen when you've got these

638
00:33:03.240 --> 00:33:07.800
God sized dreams, goals, desires, and you're willing to

639
00:33:07.800 --> 00:33:12.080
be like, like David and Goliath. You're willing to step into

640
00:33:12.080 --> 00:33:16.400
really big armor, you're willing to step into really big shoes,

641
00:33:16.400 --> 00:33:19.400
and you don't know how you're going to get there. But you're

642
00:33:19.400 --> 00:33:22.880
committed. And you're going to find the team, you're going to

643
00:33:22.880 --> 00:33:25.680
find the people that are going to be there for you. And you're

644
00:33:25.680 --> 00:33:31.320
going to study, you're going to underline, highlight, do the

645
00:33:31.320 --> 00:33:36.680
work, journal, listen, to know what you need to do to get

646
00:33:36.680 --> 00:33:40.640
there. I'm so honored to be on this journey with you. Let's

647
00:33:40.640 --> 00:33:43.400
talk about that. I'm going to go ahead and stop the recording.

648
00:33:43.400 --> 00:33:46.880
And let's get together and have some fun talking about this. God

649
00:33:46.880 --> 00:33:47.960
bless each one of you.
