WEBVTT

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This is just an update for every one of our law for AI masterclass members that purchased

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the AI protection plan.

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I just want to let you guys know that you are going to be emailed tomorrow with a private

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invitation into our members portal.

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This is going to be a unique login credentials for you.

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Obviously, as you learned and can imagine, these are private email credentials, so please

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don't share them with anybody for the safety of your account and also for Peter's copyrighted

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materials.

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As you'll learn in this class, and he touched on during the law for AI masterclass, there

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is good reason why we host it this way and why we've created special member accounts

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for you to do so.

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We also are working on, because we have some AI success blueprint members in here, we also

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have to create engagement agreements that are coming out to you as well that makes you

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a client of Peter's law firm.

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This is some of the back-end things that we've been working at preparing for you.

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We haven't forgotten to deliver your things, we're just doing our internal process to get

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you set up.

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And lastly, sorry to call you out here, Dan, but I'm getting still messages here that you're

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using an AI note-taking software.

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Just to let you guys know, AI softwares in Peter's courses are prohibited, not allowed

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to screen record or to take notes, and you will find out in great detail why if you were

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in the law for AI masterclass, you found out then as well.

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So please turn it off, if you're having trouble shutting it off, then please exit the session

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and then come back in.

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We'll let you back in once you have it shut off, otherwise, unfortunately, we will have

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to boot you to protect the content of Peter's class.

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We don't want to do that.

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Well done, Rae.

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Wow.

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Did you like that?

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It was like, it was like a soft hammer.

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Do you like that?

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Rae's like such a nice, nice person, she's like, will you please shut up?

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And then there's like me in court, shut it off, you know, it's just, it's totally different.

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I'm like, I like, I like her delivery.

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It's way better.

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Rae, the regulator.

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You see now, Peter's never lost the litigation, you don't want to mess with that.

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That's awesome.

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I love that.

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He's doing the best of what he does.

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Yeah.

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Hey, it's really good to see everybody, man, I've been looking forward to doing this.

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Many of you don't know this, but I'm an IP attorney for over 25 years.

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I handle patent law, trademark law, copyright law, trade secret law.

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I do litigation.

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I do prosecution.

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I've litigated in Texas, Massachusetts, Connecticut, Florida, Southern District, California.

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I just, I love what I do.

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I really do.

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Like, this is one of the things I'm more passionate about in life.

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I think part of the reason why is because I was born in the projects of Brooklyn.

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And long story short, came from a really difficult background.

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And as things were provided, I really found the value in making sure you protect what's

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provided, you know, and making sure that other people can't come in and just take away things

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that are really important to you.

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And I know a few people here personally, and I know when you work on certain things, it

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becomes almost like your child, like, you know, you write a book that's so important

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to you, or you create a company.

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That company is so important to you.

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Well, over the years, I've grown like up and up and up the scale, went up the scale.

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I mean, I've been very fortunate to be named as Lawyer of the Year, Best of the Best, Woodward

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White, ABA, Foundry Member, Super Lawyer.

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I mean, I don't even know how I got on somebody's list.

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I was just very blessed.

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And so I'm very thankful for that.

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But what I found was that all of a sudden, and all of you will see this, if you haven't

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seen it already, as you go up and up and up, it becomes more difficult for people that

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are starting out to get access to you.

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And that's incredibly unfortunate.

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It's really important for us to remember, like our roots, like where do we come from?

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And that's why I do a lot of other things like I'm involved in.

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I brought a DEI scholarship fund to UNH School of Law.

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I built a lot of different programs to help other individuals.

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And that's another reason why I do this.

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The main reason why I do this is because for people to get access to me, they pay over

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$600 an hour.

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And it'd be great if people would have access to the wisdom and knowledge over many years.

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But for you to actually talk to somebody and spend 600 bucks an hour to do that is hard.

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It's just very difficult.

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Even if you have the money, it can be difficult.

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And so for that reason, I did a lot of mentoring, one-on-ones with individuals.

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And then it turned into groups, then it turned into hundreds, then it turned into thousands.

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And I tried to...

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find a way to help many people at once. And that's where this

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came from. The protect your idea challenge. The intent of this is

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to give you five days, one hour a day training on different

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areas of intellectual property law that I know as a fact, over

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many years of defending people and enforcing their legal rights

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will directly affect you and your business. I have zero

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doubt. There should be nobody who walks out of here who

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doesn't come out with at least two or three things that will

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transform your business. Now, over the next five days, people

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are some people are going to get really shocked. So I just want

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to give you a warning before you even start. The main reason for

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this is because I've gotten the emails, Ray's gotten the DMS

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Larissa has gotten the the people who stay on after we're

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done, and they're still like, eyes like bulging, like what do

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I do about my company, you're going to learn things that

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you've done wrong. Okay, now, when we obtain new knowledge, we

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don't freak out. Okay, we don't freak out. So we breathe. And

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we're thankful for the new knowledge. But don't, don't go

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home and go, Oh, my gosh, I'm doing 18 different things wrong.

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I've got to fix everything. I don't know where to start.

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That's why you're here. Now that you're identifying that there

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are issues. The big thing that you're gonna have to figure out

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is how do you which things you fix first? What do you modify?

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Which partnerships are important? Which ones do you let

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go? Which software packages should you use? Which ones

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should you not touch with any, you know, stay extremely far

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away from when you're hiring people to work for you? What

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should you have in your employee agreements? What you have in

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your NDAs and your license agreements, all these things are

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really important. And so this is why I actually give you the

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replays. There's no separate charge for replays. Everybody

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who's signed up is going to have the replays for at least 30 days.

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So nobody here should suffer from carpal tunnel pains, or

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like, you know, nobody should be freaking out because they can't

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keep up. You're gonna get the recordings. So you'll be fine.

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What I would try to do is keep track, you know, as we're going

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along, write things in the chat is very helpful. What I do is I

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look back at the chat afterwards. If you're not in VIP

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and you can't get in VIP, get in. Okay, and just so we're

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clear, you're not doing it for me. To get access to an attorney

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who bills at 600 plus an hour for five hours is $3,000 worth

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of value. Add in another five hours, that's $6,000 worth of

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value for under $300. That's insane. Like if my clients could

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come here and just tap into me for 10 hours and not get a bill,

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they'd be very happy. So. So for that reason, if you have the

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ability to get in VIP, get in what you're going to do in VIP

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is you can ask me questions, there's going to be back and

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forth. And before we even start, you're gonna want water. Because

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I tend to say this is not legal advice a lot. And every time I

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say that somebody takes the drink. And so you can have

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water or whatever else it is. I don't know what it is. There you

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go. Maryland's got coffee or something or tea. So whatever it

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is, have a drink of some sort. So I will answer your questions,

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but I'm not going to give you legal advice. This training is

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for you to obtain a level of knowledge that will then allow

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you to interact with attorneys, interact with people in the

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business world, not be intimidated. That's really

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important to me, I don't want you getting intimidated by legal

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jargon, and certain terms and conditions. And, you know,

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that's just not necessary. So I want to make sure I am being

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very highly accessible to you over this week. I literally shut

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down my law firm, my own law firm is shut down part of the

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week intentionally, so that I can train all of you. Alright,

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so you guys are getting a lot of access. Again, if you can get a

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VIP get in raid, you I'm assuming you dropped the link

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already, right? So they can raise like a machine. So raise

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like my other AI thing over here, but better. And I don't

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even have to ask her to do things. She just does it. And

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then Larissa is amazing. So Larissa is our hostess with the

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mostest. And so please treat them with the same level of

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respect that you would me on the AI side. I'm very serious about

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copyrights. Anything that is recorded, which you're going to

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learn on copyright day, anything that is recorded is protected by

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copyright law. You don't even have to file with the with the

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copyright office, you don't have to spend the $65 on filing, you

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automatically have legal rights, just by the fact that it's fixed.

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That's enough. Larissa, are you waving? Or did you want to say

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something? Oh, thumbs up.

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OK, gotcha.

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And so if you have questions, type them in the chat.

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If you want to be able to interact, do hot seats,

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things like that, go in VIP.

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The other thing we're going to do in VIP

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is I'm going to do a live trademark application filing.

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Now, what I mean by that is not like theoretically

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talk about it.

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I mean, I'm going to share my screen.

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I'm going to show you step by step what buttons you

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push all the way through so you understand every single part

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of an application.

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Now, to be clear, this is not so you all go out

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and file your own applications.

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That's up to you.

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You should talk to an attorney before you file anything,

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because you don't want to make a mistake, especially

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in the trademark world, because you really can't fix it.

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You can't make things broader.

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So you don't want to make a mistake.

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But think of it this way.

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If you have to fix your car, if you could go to the mechanic

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and say, hey, my car is not working,

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these are your two choices.

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My car is not working.

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Please fix anything that's wrong with my car.

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Is there anybody here who would do that just

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by a show of hands?

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Like not one person?

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OK, wow, big shocker.

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All right, so if the other option was, you know what?

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My spark plugs aren't working.

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Can you please change my spark plugs?

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Would you do that by a show of hands?

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Yes, you would.

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OK, why?

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Because now you've obtained a level of knowledge

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to be able to actually work with your vehicle

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and not spend ridiculous amounts of money.

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It's the same thing in the legal industry.

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In the legal industry, what most people do

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is they interact with an attorney.

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They don't know anything about what they're doing.

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And so they essentially get these invoices.

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And then they question the invoices because they

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don't know what happened.

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I want to make sure that you are a highly competent employer

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or business person so that you know exactly what you're

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asking about.

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You know exactly what it should cost.

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You know what the steps are.

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And in fact, you should be able to put together

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some of the stuff before you meet with your attorney

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so as to minimize your costs.

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And that's my intent, is to not only increase your knowledge

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level but decrease your legal costs.

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Because when you're building a company,

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it's not just about how many things can I file.

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You've got to spend time on marketing, employees,

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all sorts of things.

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I run two separate corporations.

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I don't just run a law firm.

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So I run two separate corporations.

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So I know all about all the expenses.

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So if you can decrease your legal costs

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and just interact with your attorneys when you need them,

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I've saved you tens of thousands of dollars.

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And you've done that for $95 or $290 if you go into VIP.

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All right?

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So with that elongated intro, we're all on the same page.

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Nobody's going to freak out.

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Buckle in because we're going to go really deep.

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And I'm not going to go too fast because I don't

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want to freak people out.

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But we're going to cover a lot of content, all right?

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Today, we're going to start out with trademarks.

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Now, trademarks, what they are is

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they're an identification of a source of goods.

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And most people will go, what in the world?

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00:13:05.520 --> 00:13:07.000
That sounds like legal jargon.

243
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Yes, you're right.

244
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It's legal jargon.

245
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So let me make it a little simpler to understand.

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It can be a wordmark, which is like a word like Nike.

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It could be a slogan like Just Do It.

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It could be a logo like Nike Swoosh,

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which is like that checkmark, the elongated checkmark, right?

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Those are all things that are protectable

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under trademark law.

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Now, there's other things that are also protectable

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under trademark law.

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You can also protect designs.

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You can protect sound.

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You can protect color.

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You can protect smell.

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I'll give you some examples.

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If I said to all of you right now,

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name to me the company that uses the color brown

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and ships packages.

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Tell me what's the company.

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Type it in the chat.

264
00:13:59.240 --> 00:14:00.520
Yeah, exactly.

265
00:14:00.520 --> 00:14:03.480
UPS, exactly, exactly, right.

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They own the color brown

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associated with shipping of products.

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I have a client who has one of the few trademarks

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on colors in the world, all right?

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The name of the company is Macintosh.

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And what they do is they have the color blue

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associated with audio receivers.

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So right in the panel of the audio receiver,

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there's a blue tint.

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They own that tint.

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They've had it for like 30 years.

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And so we filed a trademark for that.

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And I was one of the few attorneys in the world

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to actually get a color trademarked.

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It's actually a hilarious story.

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The examiner, when they received it,

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immediately rejected it, called me up and said,

283
00:14:49.600 --> 00:14:52.000
your chances of actually getting a registration

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for a color are slim to none.

285
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And I said, yes, that means it's at least slim.

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You didn't say it was completely none.

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And he laughed.

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And he says, in my 20 something years

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of being a trademark examiner,

290
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I've allowed two to ever get registered.

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And I said, and he says, and I've handled thousands.

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And I said, that's great.

293
00:15:12.760 --> 00:15:14.680
I said, so I'll be number three.

294
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And he actually helped me

295
00:15:15.920 --> 00:15:17.800
in the process to get the registration.

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So you can actually own a color

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if it becomes really well-known.

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You become well-known for that color.

299
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I'll give you one other example.

300
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The color pink associated with installation.

301
00:15:29.380 --> 00:15:30.320
What's the company?

302
00:15:32.460 --> 00:15:33.620
This will be an interesting one.

303
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See if anybody actually knows the name of the company.

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00:15:40.260 --> 00:15:44.940
Barbie, Pink Panther, Mattel, installation.

305
00:15:44.940 --> 00:15:48.340
So like in your house, pink bats.

306
00:15:48.340 --> 00:15:49.620
I like that Roxy.

307
00:15:50.560 --> 00:15:52.900
So the name of the company is Corning.

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00:15:52.900 --> 00:15:54.920
Corning owns the pink installation

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00:15:54.920 --> 00:15:56.580
that you put in your house.

310
00:15:56.580 --> 00:15:58.380
They own that color, okay?

311
00:15:58.380 --> 00:16:00.160
So again, you can own color.

312
00:16:01.060 --> 00:16:02.520
You could also own smells.

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Perfume companies own smells

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00:16:05.840 --> 00:16:07.620
and they file trademarks on those things.

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So they can become extremely powerful.

316
00:16:10.680 --> 00:16:12.640
But something to keep in mind is again,

317
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it's an identification of a source of goods.

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Even if you don't know who the source of goods is.

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As an example, if I gave you the product DayQuil,

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a lot of people don't know who actually created DayQuil.

321
00:16:23.560 --> 00:16:25.800
It's created by the company called Vicks.

322
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But most people don't care.

323
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Like the majority of people don't care.

324
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They just want to feel better

325
00:16:31.720 --> 00:16:33.160
and they don't want to spend a ton of money

326
00:16:33.160 --> 00:16:35.000
and they know where they can buy it.

327
00:16:35.000 --> 00:16:37.640
So those are the characteristics of a trademark is,

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00:16:37.640 --> 00:16:39.480
there's a certain price that's associated

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00:16:39.480 --> 00:16:41.200
with the product or service.

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00:16:41.200 --> 00:16:44.520
It's known to be sold in a certain area.

331
00:16:44.520 --> 00:16:46.700
It provides you a certain quality.

332
00:16:46.700 --> 00:16:48.520
There's things that you know that are associated

333
00:16:48.520 --> 00:16:52.880
with the name or the logo or the slogan, okay?

334
00:16:52.880 --> 00:16:54.920
Vicki Bay drops the pink.

335
00:16:55.140 --> 00:16:58.020
Yeah, that's exactly right, Vicki.

336
00:16:58.020 --> 00:16:59.460
That's good.

337
00:17:00.320 --> 00:17:01.480
That's really good.

338
00:17:01.480 --> 00:17:05.740
All right, so a few things to keep in mind for trademarks.

339
00:17:05.740 --> 00:17:08.640
Whoever owns the trademark,

340
00:17:08.640 --> 00:17:10.540
this is really important to remember.

341
00:17:10.540 --> 00:17:15.380
Whoever owns the trademark gets to stop others

342
00:17:15.380 --> 00:17:19.420
from using any trademark that looks similar

343
00:17:19.420 --> 00:17:21.619
or sounds similar, okay?

344
00:17:21.640 --> 00:17:26.040
So, but it has to be specific to the goods

345
00:17:26.040 --> 00:17:28.760
or the services that are owned by the trademark.

346
00:17:28.760 --> 00:17:30.360
What did I just say?

347
00:17:30.360 --> 00:17:32.480
Let me give you an example.

348
00:17:32.480 --> 00:17:33.740
The name Apple.

349
00:17:34.760 --> 00:17:39.000
Apple is owned by the company Apple.

350
00:17:39.000 --> 00:17:44.000
Now they own the name Apple in international class nine

351
00:17:44.000 --> 00:17:48.900
associated with electronics, such as cell phones.

352
00:17:48.920 --> 00:17:52.840
So if Apple owns the name Apple,

353
00:17:52.840 --> 00:17:54.960
but let's say Tanya,

354
00:17:54.960 --> 00:17:57.460
Tanya wants to use the name Apple for,

355
00:17:57.460 --> 00:17:59.040
let's say hair products.

356
00:18:00.040 --> 00:18:01.760
She should not have a problem

357
00:18:01.760 --> 00:18:04.860
because the goods are not related.

358
00:18:04.860 --> 00:18:08.040
Electronics have nothing to do with hair products.

359
00:18:08.040 --> 00:18:10.020
So one thing to keep in mind,

360
00:18:10.020 --> 00:18:12.200
as all of you are looking at your businesses

361
00:18:12.200 --> 00:18:14.400
and you're trying to come up with a name to use

362
00:18:14.400 --> 00:18:17.480
and you see a certain name that is used by another party,

363
00:18:17.480 --> 00:18:20.500
you wanna make sure that if you're even considering

364
00:18:20.500 --> 00:18:23.540
using a name that's even similar,

365
00:18:23.540 --> 00:18:26.020
it's gotta be on a different good or service.

366
00:18:26.020 --> 00:18:28.400
And it can't be a related good or service.

367
00:18:28.400 --> 00:18:32.580
I'm gonna show you later the nine different criteria

368
00:18:32.580 --> 00:18:35.280
that are considered in determining whether or not

369
00:18:35.280 --> 00:18:38.020
there's what's called a likelihood of confusion.

370
00:18:38.020 --> 00:18:39.220
So I'm gonna show you that later

371
00:18:39.220 --> 00:18:40.740
after I give you more foundation

372
00:18:40.740 --> 00:18:43.980
because I don't wanna confuse you early on in the game.

373
00:18:43.980 --> 00:18:47.300
But the main factor is you're gonna look at things like,

374
00:18:48.120 --> 00:18:48.960
do they look the same?

375
00:18:48.960 --> 00:18:50.000
Do they sound the same?

376
00:18:50.000 --> 00:18:51.520
Is there a similar audience?

377
00:18:51.520 --> 00:18:53.760
Is a similar price point?

378
00:18:53.760 --> 00:18:55.860
So there's things that you're gonna consider.

379
00:18:55.860 --> 00:18:57.920
So if you're building a new company right now

380
00:18:57.920 --> 00:19:01.160
and you're trying to think of a name for the company,

381
00:19:01.160 --> 00:19:03.760
you need to do, everybody type this in in the chat.

382
00:19:03.760 --> 00:19:05.320
This is really important.

383
00:19:05.320 --> 00:19:06.720
Do a trademark search.

384
00:19:06.720 --> 00:19:09.440
Just type in a chat, trademark search.

385
00:19:09.440 --> 00:19:11.160
When I tell you to type things in the chat,

386
00:19:11.160 --> 00:19:13.280
just so you understand the reason why

387
00:19:13.280 --> 00:19:16.880
is because typically when we type things or we write them,

388
00:19:17.420 --> 00:19:18.780
we don't forget them.

389
00:19:18.780 --> 00:19:20.300
All right, so just by the mere fact

390
00:19:20.300 --> 00:19:23.740
that I'm asking you to type it and you're typing it in,

391
00:19:23.740 --> 00:19:25.620
you're gonna remember this later.

392
00:19:25.620 --> 00:19:30.620
Okay, so if you've got a new trademark you want to use,

393
00:19:31.620 --> 00:19:36.620
let's say the name is Feshir, F-E-S-C-H-I-R.

394
00:19:38.040 --> 00:19:39.800
That's the name, Feshir.

395
00:19:40.880 --> 00:19:42.760
Assuming that that's the name,

396
00:19:42.760 --> 00:19:44.100
you're getting ready to use it.

397
00:19:44.100 --> 00:19:46.520
You need to do a trademark search.

398
00:19:47.720 --> 00:19:49.440
Now, who cares?

399
00:19:49.440 --> 00:19:50.960
Like, why is this a big deal?

400
00:19:50.960 --> 00:19:53.160
Let me explain to you why this is a big deal.

401
00:19:55.120 --> 00:19:58.840
Right now, you can go to a multiple different

402
00:19:58.840 --> 00:20:00.160
artificial intelligence.

403
00:20:00.000 --> 00:20:04.280
websites and you can ask them to create a trademark for you.

404
00:20:04.280 --> 00:20:06.880
You enter in the name,

405
00:20:06.880 --> 00:20:09.820
like different characteristics of the trademark you want to create.

406
00:20:09.820 --> 00:20:12.520
As an example, you can go to logo.ai.

407
00:20:12.520 --> 00:20:15.420
You can go there, you can go to a lot of different sites.

408
00:20:15.420 --> 00:20:18.400
You type in different characteristics or you type in a word.

409
00:20:18.400 --> 00:20:23.200
It spits out an image that's either a design for a logo.

410
00:20:23.200 --> 00:20:27.360
Is there anybody here who's not sure what a logo is?

411
00:20:27.360 --> 00:20:29.820
Just real quick, what a logo is,

412
00:20:29.820 --> 00:20:35.820
is it's just a design that you use so that everybody can identify you,

413
00:20:35.820 --> 00:20:37.420
your product, your service,

414
00:20:37.420 --> 00:20:39.140
just by seeing that design.

415
00:20:39.140 --> 00:20:42.420
Examples are the Golden Arches from McDonald's,

416
00:20:42.420 --> 00:20:44.380
the Nike swoosh.

417
00:20:44.380 --> 00:20:48.060
There's a ton, tons and tons of logos.

418
00:20:48.060 --> 00:20:51.420
You may have a design that's used,

419
00:20:51.420 --> 00:20:52.780
which is your logo,

420
00:20:52.780 --> 00:20:54.680
or you might have a word mark,

421
00:20:54.680 --> 00:20:56.500
which is just a word,

422
00:20:56.500 --> 00:20:58.020
or you might have a slogan,

423
00:20:58.020 --> 00:21:00.100
which is multiple words.

424
00:21:00.100 --> 00:21:03.460
With that, Ray, you're raising your hand.

425
00:21:03.460 --> 00:21:07.060
Yeah. Would you like me to show the Nike example we have? I have it up.

426
00:21:07.060 --> 00:21:08.500
Yeah. You can pull that up. That's fine.

427
00:21:08.500 --> 00:21:14.780
Yeah. You can share your screen and show that to people. That's fine.

428
00:21:14.940 --> 00:21:19.220
What you want to do is make sure that whatever you decide to

429
00:21:19.220 --> 00:21:22.780
use is not similar to other people's.

430
00:21:22.780 --> 00:21:25.500
You see over here on the top,

431
00:21:25.500 --> 00:21:29.420
zoom out. There we go. That's perfect. Thank you.

432
00:21:29.420 --> 00:21:31.340
You see on the top left, Nike,

433
00:21:31.340 --> 00:21:34.260
N-I-K-E, that's a word mark.

434
00:21:34.260 --> 00:21:36.860
Right next to it, you see the Nike swoosh,

435
00:21:36.860 --> 00:21:38.900
which is that check mark.

436
00:21:38.900 --> 00:21:42.820
Underneath it, you see just do it. That's a slogan.

437
00:21:42.820 --> 00:21:45.900
Now, if you look to the right here,

438
00:21:45.900 --> 00:21:49.220
you see Nike with the swoosh underneath it.

439
00:21:49.220 --> 00:21:54.580
What a lot of people do is they consider the logo to be whatever's in your design.

440
00:21:54.580 --> 00:21:59.740
A lot of times, that design includes a word and it includes an artistic portion.

441
00:21:59.740 --> 00:22:01.860
They call that the logo.

442
00:22:01.860 --> 00:22:04.700
I don't want you to get confused because technically,

443
00:22:04.700 --> 00:22:06.340
the artistic portion is the logo,

444
00:22:06.340 --> 00:22:10.780
but you can have a logo that includes a word and an artistic portion.

445
00:22:11.420 --> 00:22:13.700
On the hard right side,

446
00:22:13.700 --> 00:22:16.140
where you see the two arrows right there,

447
00:22:16.140 --> 00:22:18.180
you see Nike. Thank you very much.

448
00:22:18.180 --> 00:22:21.220
You see, this is great, Ray.

449
00:22:21.220 --> 00:22:23.260
Ray's having way too much fun with this.

450
00:22:23.260 --> 00:22:25.500
I'm a digital Vanna White.

451
00:22:25.500 --> 00:22:27.020
This is great.

452
00:22:27.020 --> 00:22:30.900
You've got the name and you've got the swoosh underneath it.

453
00:22:30.900 --> 00:22:32.060
That's your logo.

454
00:22:32.060 --> 00:22:35.060
If that's what you want to use for your logo,

455
00:22:35.060 --> 00:22:37.100
what I want you to do

456
00:22:37.100 --> 00:22:40.900
is I want you to do a trademark search for both the name

457
00:22:40.900 --> 00:22:43.260
and for the artistic portion.

458
00:22:43.260 --> 00:22:46.300
Don't do a trademark search for one alone.

459
00:22:46.300 --> 00:22:47.500
Why?

460
00:22:47.500 --> 00:22:52.140
Let's say that you use instead

461
00:22:52.140 --> 00:22:55.180
Trike, T-R-I-K-E.

462
00:22:55.180 --> 00:22:57.660
Underneath it is a Nike swoosh.

463
00:22:57.660 --> 00:23:02.020
You do a word search just for Trike and Trike looks like it's available.

464
00:23:02.020 --> 00:23:03.140
You start using it.

465
00:23:03.140 --> 00:23:06.900
You can get sued for using a Nike swoosh within your logo

466
00:23:06.900 --> 00:23:10.660
just because you searched only for the word mark.

467
00:23:10.660 --> 00:23:14.140
Always search for the word portion

468
00:23:14.140 --> 00:23:17.420
and for the design portion separately.

469
00:23:17.420 --> 00:23:19.220
Really important to do that.

470
00:23:19.220 --> 00:23:20.700
Are they two separate searches?

471
00:23:20.700 --> 00:23:22.820
Yes, they are.

472
00:23:22.820 --> 00:23:26.020
For those of you that are in VIP,

473
00:23:26.020 --> 00:23:28.980
today, we're actually going to go in depth

474
00:23:28.980 --> 00:23:33.180
into doing trademark searches live on the United States Patent Trademark Office

475
00:23:33.180 --> 00:23:34.300
or on their website.

476
00:23:34.300 --> 00:23:36.940
You'll see and you'll be able to ask questions

477
00:23:36.940 --> 00:23:39.340
and ask me about buttons and everything.

478
00:23:39.340 --> 00:23:41.980
For everybody else, we'll actually do a quick one,

479
00:23:41.980 --> 00:23:45.260
but you won't be able to ask questions in that environment.

480
00:23:45.260 --> 00:23:46.740
Thank you, Virtual Vanna.

481
00:23:46.740 --> 00:23:47.540
That's great.

482
00:23:47.540 --> 00:23:49.300
Vivi, that was awesome.

483
00:23:49.860 --> 00:23:56.420
Okay, so if you're going to use a word mark or a slogan

484
00:23:56.420 --> 00:23:57.780
or you're going to use a logo,

485
00:23:57.780 --> 00:23:59.780
make sure you do a trademark search, okay?

486
00:23:59.780 --> 00:24:02.980
Now, something else that's really important

487
00:24:02.980 --> 00:24:06.620
is that how many people here have seen a TM or a Circle R?

488
00:24:06.620 --> 00:24:09.300
Just by a show of hands.

489
00:24:09.300 --> 00:24:11.260
All right, so there's some people who have not seen them.

490
00:24:11.260 --> 00:24:17.100
All right, so this is the only time you use a Circle R

491
00:24:17.180 --> 00:24:19.660
is when you get a federal registration.

492
00:24:19.660 --> 00:24:23.540
Do not use a Circle R next to your name

493
00:24:23.540 --> 00:24:28.540
or next to your logo until you get a federal registration.

494
00:24:28.540 --> 00:24:30.420
Why?

495
00:24:30.420 --> 00:24:34.300
Because you can get sued for tortious interference with business practice.

496
00:24:34.300 --> 00:24:37.100
You can get sued for unfair business practice

497
00:24:37.100 --> 00:24:40.180
just by the mere fact that you're telling the world

498
00:24:40.180 --> 00:24:45.260
that you have a federal registration when you don't have a federal registration.

499
00:24:45.260 --> 00:24:48.260
You've got to be careful about that, please.

500
00:24:48.260 --> 00:24:50.460
Like, I've seen people, what they're trying,

501
00:24:50.460 --> 00:24:52.300
they just don't know any better.

502
00:24:52.300 --> 00:24:53.580
And so they come out with a name.

503
00:24:53.580 --> 00:24:55.380
They put it, they slap a Circle R on it.

504
00:24:55.380 --> 00:24:56.660
They go running with it.

505
00:24:56.660 --> 00:24:59.940
And all of a sudden, the opposing party stops.

506
00:25:00.000 --> 00:25:02.840
using a similar name, believing that you have

507
00:25:02.840 --> 00:25:04.960
a federal registration when you don't,

508
00:25:04.960 --> 00:25:07.600
and then if you guys end up in a litigation matter

509
00:25:07.600 --> 00:25:10.000
over anything, it always happens.

510
00:25:10.000 --> 00:25:12.740
Legal counsel just throws in tortious interference

511
00:25:12.740 --> 00:25:15.800
with business practice or some kind of tort

512
00:25:15.800 --> 00:25:19.260
against the other party because of this very issue.

513
00:25:19.260 --> 00:25:21.460
So just be careful.

514
00:25:21.460 --> 00:25:23.240
You can only use the circle R

515
00:25:23.240 --> 00:25:25.440
after you get a federal registration.

516
00:25:25.440 --> 00:25:27.800
That means, and just so we're clear,

517
00:25:27.800 --> 00:25:29.640
what I mean by federal registration is I mean,

518
00:25:29.840 --> 00:25:32.200
you file a trademark application,

519
00:25:32.200 --> 00:25:36.700
you get a registration number, not an application number.

520
00:25:36.700 --> 00:25:39.400
You get an application number the second that you file.

521
00:25:40.260 --> 00:25:41.700
You need a registration number

522
00:25:41.700 --> 00:25:45.960
to actually use your circle R, okay?

523
00:25:45.960 --> 00:25:47.640
Really important to understand that.

524
00:25:47.640 --> 00:25:49.900
I don't want anybody to get into trouble with this.

525
00:25:49.900 --> 00:25:52.460
Now, when can you use the TM?

526
00:25:53.560 --> 00:25:56.800
You can use the TM the second that you believe

527
00:25:56.800 --> 00:26:00.000
you have certain legal rights to that name or that logo.

528
00:26:01.320 --> 00:26:02.520
What do I mean by that?

529
00:26:04.360 --> 00:26:06.160
The moment that you start using it

530
00:26:06.160 --> 00:26:10.600
in what's called interstate commerce, you can use the TM.

531
00:26:10.600 --> 00:26:13.360
So if I start, let's say Maryland is selling products

532
00:26:13.360 --> 00:26:16.300
from Destin, Florida into Concord, New Hampshire.

533
00:26:16.300 --> 00:26:19.120
That's crossing state lines, that's interstate commerce.

534
00:26:19.120 --> 00:26:21.800
Boom, you can start using a TM, okay?

535
00:26:21.800 --> 00:26:23.640
Because you believe you have certain legal rights

536
00:26:23.640 --> 00:26:26.640
to that name, even though you filed nothing.

537
00:26:27.640 --> 00:26:29.360
Just understand this.

538
00:26:29.360 --> 00:26:34.360
You do not need to file a trademark application to use a TM.

539
00:26:35.680 --> 00:26:37.240
It is not a requirement.

540
00:26:38.920 --> 00:26:43.400
The TM can be used even though you have not filed

541
00:26:43.400 --> 00:26:46.080
for legal rights yet.

542
00:26:49.640 --> 00:26:51.000
Everybody with me so far?

543
00:26:52.200 --> 00:26:54.800
Okay, did I lose anybody on that one part there?

544
00:26:54.800 --> 00:26:56.280
Because sometimes people were,

545
00:26:56.280 --> 00:26:58.180
okay, Vicky's asking a question.

546
00:26:58.180 --> 00:26:59.160
All right, Dan's asking a question.

547
00:26:59.160 --> 00:27:00.000
No problem, no problem.

548
00:27:00.000 --> 00:27:02.040
Let me go through it one more time, okay?

549
00:27:02.040 --> 00:27:04.040
Let's say, Dan, you've got a brand new name

550
00:27:04.040 --> 00:27:05.200
that you want to use.

551
00:27:05.200 --> 00:27:07.560
And let's say it's like Joust or something like that,

552
00:27:07.560 --> 00:27:10.480
Joust, and you're gonna use it for sports equipment.

553
00:27:10.480 --> 00:27:14.260
And so it's called, this is the Joust line, all right?

554
00:27:14.260 --> 00:27:17.940
And so you have not filed a trademark application

555
00:27:17.940 --> 00:27:20.480
with the United States Patent and Trademark Office yet.

556
00:27:20.480 --> 00:27:22.280
You haven't gotten to it yet.

557
00:27:22.280 --> 00:27:24.480
But you're starting to sell product.

558
00:27:25.200 --> 00:27:28.360
You reached out to, let's say, Coach Rob Allen.

559
00:27:28.360 --> 00:27:30.200
You're like, hey, Coach Rob Allen,

560
00:27:30.200 --> 00:27:32.140
you know certain people in this area.

561
00:27:33.240 --> 00:27:35.280
I'm gonna send you like 10 units.

562
00:27:35.280 --> 00:27:37.300
He's gonna send you a certain amount of money.

563
00:27:37.300 --> 00:27:39.800
You've got a transaction that's happening right there.

564
00:27:39.800 --> 00:27:44.200
You can slap a TM on the name, Joust,

565
00:27:44.200 --> 00:27:46.240
right on the product, right away.

566
00:27:46.240 --> 00:27:48.040
You don't have to wait until you file

567
00:27:48.040 --> 00:27:50.160
a trademark application, okay?

568
00:27:50.160 --> 00:27:51.520
Most people believe you do.

569
00:27:51.520 --> 00:27:52.680
There's no requirement.

570
00:27:52.680 --> 00:27:54.440
And the reason why I'm gonna explain to you

571
00:27:55.280 --> 00:27:57.560
in about four minutes is because of a thing

572
00:27:57.560 --> 00:27:59.120
called common law trademark rights.

573
00:27:59.120 --> 00:28:01.520
This is where it gets a little confusing.

574
00:28:01.520 --> 00:28:03.520
So I'm gonna take my time in here.

575
00:28:03.520 --> 00:28:06.640
But let me just start out by saying, again,

576
00:28:06.640 --> 00:28:10.720
you do not need a federal registration to use a TM.

577
00:28:10.720 --> 00:28:13.940
Why do you wanna use a TM or Circle R?

578
00:28:14.880 --> 00:28:17.580
The reason why is because you wanna place the public

579
00:28:17.580 --> 00:28:20.400
on notice that you believe that you have

580
00:28:20.400 --> 00:28:23.320
certain legal rights to the name,

581
00:28:23.320 --> 00:28:26.320
or to the logo, or to the slogan.

582
00:28:27.280 --> 00:28:30.200
The reason why that's important is because,

583
00:28:30.200 --> 00:28:32.880
number one, you don't wanna hire a lawyer

584
00:28:32.880 --> 00:28:34.480
to try to enforce your legal rights.

585
00:28:34.480 --> 00:28:37.560
It's a lot easier if you place people on notice, right?

586
00:28:37.560 --> 00:28:38.880
Think of it this way.

587
00:28:38.880 --> 00:28:41.200
Your next door neighbor throws a party

588
00:28:41.200 --> 00:28:42.360
and it's on your lawn.

589
00:28:44.000 --> 00:28:46.200
Now, you can go outside and tell your neighbor,

590
00:28:46.240 --> 00:28:49.720
hey, Frank, you're on my lawn, can you move?

591
00:28:50.680 --> 00:28:54.260
Or you can wait, and you can wait, and you can wait,

592
00:28:54.260 --> 00:28:56.440
and then you can make a big deal about it later

593
00:28:56.440 --> 00:28:58.920
by filing a complaint with the town,

594
00:28:58.920 --> 00:29:03.120
calling the police, calling up the local sheriff.

595
00:29:03.120 --> 00:29:04.720
Why don't you just go outside and tell them,

596
00:29:04.720 --> 00:29:05.720
hey, get off my lawn?

597
00:29:06.600 --> 00:29:08.520
There was no need for that.

598
00:29:08.520 --> 00:29:09.960
That's why you use the TM.

599
00:29:09.960 --> 00:29:11.760
When you use a TM, it's telling the public,

600
00:29:11.760 --> 00:29:14.760
hey, this is my property, back off.

601
00:29:15.760 --> 00:29:18.440
This is my name, back off.

602
00:29:18.440 --> 00:29:21.280
Okay, I've invested a lot of time in my brand.

603
00:29:21.280 --> 00:29:24.480
There are people who spend tens to hundreds

604
00:29:24.480 --> 00:29:26.920
of thousands of dollars protecting the name

605
00:29:26.920 --> 00:29:29.120
or whatever their brand is,

606
00:29:29.120 --> 00:29:32.880
either the name, the slogan, the logo,

607
00:29:32.880 --> 00:29:35.280
like the general look and feel of what they do,

608
00:29:35.280 --> 00:29:38.000
which is actually protectable in the trade dress.

609
00:29:38.000 --> 00:29:39.880
That's a whole other area of law.

610
00:29:39.880 --> 00:29:42.320
They spend lots of money protecting it.

611
00:29:42.320 --> 00:29:43.160
Why?

612
00:29:43.160 --> 00:29:46.160
That is the essence of who you are.

613
00:29:46.160 --> 00:29:48.720
That's how everybody finds you.

614
00:29:48.720 --> 00:29:51.080
How are people gonna know, oh, you know what?

615
00:29:51.080 --> 00:29:52.780
Daphne is really good at what she does.

616
00:29:52.780 --> 00:29:54.440
How am I gonna go after her line?

617
00:29:54.440 --> 00:29:56.000
Oh, I look for her name.

618
00:29:56.000 --> 00:29:58.680
I look for the name of her business or for her services.

619
00:29:58.680 --> 00:30:00.120
If that name's on it, boom.

620
00:30:00.000 --> 00:30:05.840
I got to go there because I know Daphne is associated with that.

621
00:30:05.840 --> 00:30:11.840
You have a certain quality of service, quality of product that is demonstrated to the public

622
00:30:11.840 --> 00:30:14.800
just by a name.

623
00:30:14.800 --> 00:30:17.820
That's why these names are so incredibly important.

624
00:30:17.820 --> 00:30:21.700
And that's why you need to do a trademark search and why I told you to type it in the

625
00:30:21.700 --> 00:30:22.960
chat.

626
00:30:22.960 --> 00:30:27.420
Because if you don't do a trademark search, imagine spending tens of thousands of dollars

627
00:30:27.420 --> 00:30:32.700
building up a brand that you could never own.

628
00:30:32.700 --> 00:30:35.740
This happens all the time.

629
00:30:35.740 --> 00:30:40.620
People spend tons of time and money building up something and then they realize two, three

630
00:30:40.620 --> 00:30:44.680
years down the road when they get a cease and desist letter and they have to hire somebody

631
00:30:44.680 --> 00:30:50.560
like myself to save them, they ask, I don't understand, how could I get sued?

632
00:30:50.560 --> 00:30:55.920
I went to the Secretary of State's website and I searched for the name and it was clear.

633
00:30:55.920 --> 00:30:58.120
Can I show all you guys something real quick?

634
00:30:58.120 --> 00:31:00.040
Do I have your permission?

635
00:31:00.040 --> 00:31:03.840
I don't want anybody to feel bad in case you've done this, but I want to show you something

636
00:31:03.840 --> 00:31:05.760
specifically.

637
00:31:05.760 --> 00:31:09.440
Every one of you lives in a state, I'm assuming.

638
00:31:09.440 --> 00:31:17.120
Every one of you have a, unless you're in another country, every one of you has a Secretary

639
00:31:17.120 --> 00:31:20.280
of State website.

640
00:31:20.280 --> 00:31:24.760
And what I'd like all of you to do for homework tonight is do this.

641
00:31:24.760 --> 00:31:28.720
Look in your state and look for the Secretary of State's website.

642
00:31:28.720 --> 00:31:32.200
So I'm going to pull up one here.

643
00:31:32.200 --> 00:31:39.600
All right, here we go.

644
00:31:39.600 --> 00:31:45.720
Pull up one right here and I'm going to do, I'm going to show you what this looks like.

645
00:31:45.720 --> 00:31:49.040
Okay, I got it up.

646
00:31:49.040 --> 00:31:59.520
Let me share my screen with you and see, is it up?

647
00:31:59.520 --> 00:32:00.520
There it is.

648
00:32:00.520 --> 00:32:01.520
Okay.

649
00:32:01.520 --> 00:32:05.200
This is the New Hampshire Secretary of State website, okay?

650
00:32:05.200 --> 00:32:08.880
What most people do when they're building a business is they come on to the Secretary

651
00:32:08.880 --> 00:32:15.240
of State website for whatever state they're in, they click on the search, do a quick search

652
00:32:15.240 --> 00:32:18.480
and they type in the corporate name right there.

653
00:32:18.920 --> 00:32:19.920
That's what they do.

654
00:32:19.920 --> 00:32:20.920
Okay.

655
00:32:20.920 --> 00:32:25.600
And then they do a search and they see, oh, well, the name's free or the name's not free.

656
00:32:25.600 --> 00:32:26.760
Okay.

657
00:32:26.760 --> 00:32:31.280
That is what the majority of people do.

658
00:32:31.280 --> 00:32:32.880
Here's the problem.

659
00:32:32.880 --> 00:32:36.680
That is called a business name search.

660
00:32:36.680 --> 00:32:40.640
That is not a trademark search.

661
00:32:40.640 --> 00:32:44.640
It's called a business name search.

662
00:32:44.640 --> 00:32:47.440
Don't make this mistake.

663
00:32:47.440 --> 00:32:52.760
I had someone come to me after many years of building up a certain corporation.

664
00:32:52.760 --> 00:32:57.440
He had many, many successful years of running it.

665
00:32:57.440 --> 00:32:59.520
He got a cease and desist letter.

666
00:32:59.520 --> 00:33:04.960
He called up his corporate law attorney and he asked his corporate law attorney, hey,

667
00:33:04.960 --> 00:33:05.960
what do I do about this?

668
00:33:05.960 --> 00:33:10.280
Corporate law attorney said, oh, it looks like you got to stop using that name.

669
00:33:10.280 --> 00:33:13.880
And he said to the corporate law attorney, he said, I hired you to look to see if I could

670
00:33:13.880 --> 00:33:17.840
get that corporate name registered and you registered it.

671
00:33:17.840 --> 00:33:20.960
And the corporate lawyer said, yeah, I did register it.

672
00:33:20.960 --> 00:33:27.520
And the guy I know says, hey, I paid you to make sure the name was available.

673
00:33:27.520 --> 00:33:30.760
And the corporate lawyer said, yes, I did make sure it was available.

674
00:33:30.760 --> 00:33:32.440
And so I filed it.

675
00:33:32.440 --> 00:33:36.080
But the corporate lawyer didn't do a trademark search.

676
00:33:36.080 --> 00:33:41.120
He did a corporate name search on the Secretary of State's site, saw it was available, started

677
00:33:41.120 --> 00:33:42.200
using it.

678
00:33:42.200 --> 00:33:45.560
My friend got sued, OK?

679
00:33:45.560 --> 00:33:49.480
Now that lead led to a second problem, which I'm going to tell you about in about one minute

680
00:33:49.480 --> 00:33:50.480
now.

681
00:33:50.480 --> 00:33:53.920
But the point of the fact is, again, make sure you do a trademark search.

682
00:33:53.920 --> 00:33:56.720
And I'm going to show all of you how to do trademark search tomorrow.

683
00:33:56.720 --> 00:33:59.280
We're going to go into a lot of detail.

684
00:33:59.280 --> 00:34:03.000
And then, like I said, in VIP, we're going to start it today because I got an extra project

685
00:34:03.000 --> 00:34:04.680
for you guys to check out there.

686
00:34:04.680 --> 00:34:05.680
All right.

687
00:34:05.680 --> 00:34:08.920
So here's the thing, though.

688
00:34:08.920 --> 00:34:15.800
My friend actually did not have to stop using the name when he did.

689
00:34:15.800 --> 00:34:17.440
And I'm going to tell you why now.

690
00:34:17.440 --> 00:34:22.920
And this part is, I'm going to take it very slow so you can all understand it.

691
00:34:22.920 --> 00:34:26.480
So far, we've talked about what's a trademark.

692
00:34:26.480 --> 00:34:32.480
We've talked about different types of trademarks, logos, wordmarks, slogans.

693
00:34:32.480 --> 00:34:35.639
We've talked about doing a trademark search.

694
00:34:35.639 --> 00:34:39.600
I told you, make sure if you use the Secretary of State's website, you realize that is called

695
00:34:39.600 --> 00:34:43.400
a business name search, not a trademark search.

696
00:34:43.400 --> 00:34:45.320
You're going to learn how to do a trademark search later.

697
00:34:45.320 --> 00:34:51.400
But now I'm going to tell you about something called common law trademark rights.

698
00:34:51.400 --> 00:34:57.880
OK, common law trademark rights.

699
00:34:57.880 --> 00:35:00.040
I'm going to take this slow so everybody can get this.

700
00:35:00.000 --> 00:35:07.580
You have legal rights to the name that you use,

701
00:35:07.580 --> 00:35:10.240
assuming, again, that it doesn't belong to somebody else.

702
00:35:10.660 --> 00:35:12.980
You have rights to the name that you use

703
00:35:13.440 --> 00:35:16.620
in the geographical region where you use it.

704
00:35:19.580 --> 00:35:20.500
What does that mean?

705
00:35:20.760 --> 00:35:24.120
So let's say that Dr. Leah Johnson,

706
00:35:25.580 --> 00:35:28.640
so Dr. Leah Johnson decides to start using,

707
00:35:29.080 --> 00:35:35.760
let's say, JASN, right, JASN, let's say that's the name.

708
00:35:36.140 --> 00:35:39.940
So she's using JASN for, let's say, a designer product line.

709
00:35:40.580 --> 00:35:47.120
So this name, JASN, she's used in, let's say, Nashua,

710
00:35:47.300 --> 00:35:49.400
actually, let's say Boston, Massachusetts.

711
00:35:49.400 --> 00:35:50.700
She's using it there.

712
00:35:50.780 --> 00:35:54.220
And it's a big line, and people are becoming well-known.

713
00:35:54.220 --> 00:35:55.560
It's becoming really well-known.

714
00:35:55.960 --> 00:35:57.820
She never filed a trademark application for it.

715
00:35:58.180 --> 00:36:01.760
Never did, but she'd been using it five years, six years,

716
00:36:01.760 --> 00:36:03.320
seven years, eight years.

717
00:36:03.560 --> 00:36:05.900
Now, all of a sudden, this big corporation comes out,

718
00:36:05.900 --> 00:36:08.980
and they go, and they file for the name JASN,

719
00:36:09.480 --> 00:36:11.960
associated with the same kind of line.

720
00:36:11.960 --> 00:36:14.220
And they get a federal registration.

721
00:36:14.840 --> 00:36:16.900
A federal registration means that they own all

722
00:36:16.900 --> 00:36:18.080
of the United States.

723
00:36:19.000 --> 00:36:22.720
They cannot come into the geographical regions

724
00:36:22.720 --> 00:36:27.280
where Dr. Leah Johnson has already been selling product

725
00:36:27.720 --> 00:36:30.540
and doing sales in interstate commerce,

726
00:36:30.540 --> 00:36:34.800
meaning they cannot come into a specific region of Boston

727
00:36:34.800 --> 00:36:37.140
where she has sold, where she's done work

728
00:36:37.140 --> 00:36:39.900
in interstate commerce, because she has preemptive rights.

729
00:36:39.900 --> 00:36:41.600
I'm going to describe this again.

730
00:36:41.600 --> 00:36:43.760
I just want to do a quick first, and then I'm going to come back

731
00:36:43.760 --> 00:36:45.280
and break it down into pieces, okay?

732
00:36:45.780 --> 00:36:48.580
So in other words, you do it first,

733
00:36:49.700 --> 00:36:51.240
you have certain legal rights to it.

734
00:36:52.640 --> 00:36:57.140
Somebody does it second, they come after you.

735
00:36:57.140 --> 00:36:59.300
That means they do not have legal rights to it.

736
00:37:00.080 --> 00:37:03.960
But it breaks down to the specific geographical region

737
00:37:03.960 --> 00:37:05.260
where you're using it.

738
00:37:06.380 --> 00:37:08.020
What does geographical region mean?

739
00:37:09.060 --> 00:37:11.020
So let's say I'm using in Destin, Florida.

740
00:37:11.020 --> 00:37:12.500
That would be a geographical region.

741
00:37:12.500 --> 00:37:14.780
Concord, New Hampshire, that's a geographical region.

742
00:37:15.220 --> 00:37:17.780
It may actually be smaller than that.

743
00:37:17.780 --> 00:37:19.420
It might be a town within a city.

744
00:37:20.000 --> 00:37:23.360
But if I'm using, there was actually a really funny example.

745
00:37:23.360 --> 00:37:25.640
There was a company called McDonald's before McDonald's

746
00:37:25.640 --> 00:37:26.940
came out.

747
00:37:26.940 --> 00:37:28.240
I don't know if you guys actually knew this.

748
00:37:28.240 --> 00:37:29.840
And they actually sold hamburgers.

749
00:37:30.400 --> 00:37:32.000
Like, you can't make this stuff up.

750
00:37:32.080 --> 00:37:34.200
Like, and McDonald's actually went after them.

751
00:37:34.660 --> 00:37:35.960
And they said, go away.

752
00:37:36.460 --> 00:37:38.840
Because we've actually used McDonald's

753
00:37:38.840 --> 00:37:41.700
for an elongated period of time in our location.

754
00:37:41.980 --> 00:37:43.280
And they didn't have to get shut down,

755
00:37:43.280 --> 00:37:45.440
because they used it before McDonald's, the big McDonald's.

756
00:37:46.140 --> 00:37:47.980
So you have certain preemptive rights.

757
00:37:48.240 --> 00:37:52.060
So going back to my friend, who had been using that name

758
00:37:52.060 --> 00:37:56.020
for like five years, his corporate counsel told him

759
00:37:56.020 --> 00:37:59.440
to stop using the name when he actually never had to.

760
00:37:59.440 --> 00:38:03.220
And when he learned that, his face literally went white.

761
00:38:03.220 --> 00:38:07.300
Because he spent a good $20,000, $30,000 rebranding,

762
00:38:08.080 --> 00:38:10.780
changing websites, pulling products from the shelves,

763
00:38:10.780 --> 00:38:14.900
changing packaging, coming up with a new marketing campaign,

764
00:38:14.980 --> 00:38:19.540
informing all of his clients and customers by email, by letter,

765
00:38:19.540 --> 00:38:22.780
by phone calls, that we now have a new company,

766
00:38:22.780 --> 00:38:24.080
and this is the name.

767
00:38:24.180 --> 00:38:25.700
None of that was necessary,

768
00:38:25.700 --> 00:38:27.700
because he actually had preemptive rights

769
00:38:27.700 --> 00:38:29.760
under common law trademark rights.

770
00:38:31.700 --> 00:38:36.060
That's why to understand how common law trademark rights work

771
00:38:36.060 --> 00:38:38.940
is really important, especially if you haven't filed a federal

772
00:38:38.940 --> 00:38:40.240
trademark application yet.

773
00:38:41.420 --> 00:38:48.480
So to back it up a little bit, there are common law rights,

774
00:38:48.740 --> 00:38:51.040
and then there are what are called federal trademark

775
00:38:51.040 --> 00:38:51.840
application rights.

776
00:38:51.840 --> 00:38:53.640
They're two different things, okay?

777
00:38:53.640 --> 00:38:56.320
I'm going to do this one more time, because I'm really good

778
00:38:56.320 --> 00:38:58.000
at reading people, and I can see which,

779
00:38:58.460 --> 00:39:00.500
when I see people I can tell if they get it or not.

780
00:39:00.500 --> 00:39:01.880
I just, I'm just good at that.

781
00:39:02.280 --> 00:39:03.500
That's why I'm good in court.

782
00:39:03.500 --> 00:39:06.620
So anyways, I'm going to take this one more time, all right?

783
00:39:06.620 --> 00:39:09.380
And so there are common law rights,

784
00:39:09.380 --> 00:39:11.120
and then there are federal rights, okay?

785
00:39:11.120 --> 00:39:12.060
So here's how it works.

786
00:39:13.540 --> 00:39:16.620
Common law, the first to use it wins.

787
00:39:17.540 --> 00:39:22.140
So if I use it, and then Vicky uses it after me, I win.

788
00:39:22.500 --> 00:39:26.340
If Vicky uses the name first, and then I use it, Vicky wins.

789
00:39:26.880 --> 00:39:31.660
But it has to be for the same or similar goods and services, okay?

790
00:39:31.660 --> 00:39:33.620
So Nike for sneakers.

791
00:39:34.420 --> 00:39:37.420
If I use Nike for sneakers, and I'm the first one to use it,

792
00:39:37.420 --> 00:39:40.660
and Vicky uses after me, Vicky has to stop.

793
00:39:41.140 --> 00:39:42.660
Sorry, Vicky, I'm just picking on you,

794
00:39:42.660 --> 00:39:46.100
because I've known you for a while, so I can do that.

795
00:39:46.100 --> 00:39:49.220
And so if instead Vicky has the name Nike,

796
00:39:49.220 --> 00:39:50.540
and she's been using it for sneakers,

797
00:39:50.540 --> 00:39:53.460
and then I decide to use it for sneakers, Vicky says,

798
00:39:53.460 --> 00:39:56.100
you know what, Pete, love you, but you got to stop.

799
00:39:56.100 --> 00:39:58.660
That's my name. Back off, right?

800
00:39:58.660 --> 00:40:00.020
Because she has preemptive rights.

801
00:40:00.000 --> 00:40:10.080
over me. That's how common law works. First to use. Federal trademark rights work by first to file.

802
00:40:11.040 --> 00:40:17.600
It's not first to use, it's first to file. So you've got to file a trademark application

803
00:40:18.480 --> 00:40:24.640
in whatever government that is associated with your country. So let's say the United States,

804
00:40:24.640 --> 00:40:28.320
it would be the United States Patent and Trademark Office. In Canada, it would be the

805
00:40:29.280 --> 00:40:34.480
Canadian Patent and Trademark Office. In Japan, it would be the Japanese Patent and Trademark

806
00:40:34.480 --> 00:40:40.720
Office. There's different trademark offices in every country of the world. You would have to

807
00:40:40.720 --> 00:40:51.040
file in whatever country is important for you. So again, federal is first to file. Common law

808
00:40:51.040 --> 00:40:57.040
is first to use. They're very different. Very, very, very different. All right. So now,

809
00:40:58.240 --> 00:41:05.680
let's say to Kenya, let's say to Kenya, hey, it's good to see you again. So if to Kenya actually

810
00:41:05.680 --> 00:41:11.440
owns, let's say she's been using it in Destin, Florida, and then Jennifer Flannery, my good

811
00:41:11.440 --> 00:41:17.600
friend, she goes and she gets a federal registration, right? To Kenya can continue

812
00:41:17.600 --> 00:41:25.360
using it in Destin, Florida, but she can't go anywhere else. You get that? She's now trapped

813
00:41:25.360 --> 00:41:33.120
in Destin, Florida, only. That's how federal registrations work. So if I'm using it,

814
00:41:33.680 --> 00:41:36.640
you know, I'm using the name for a certain elongated period of time, somebody else comes

815
00:41:36.640 --> 00:41:40.960
along, gets a federal registration, I can keep using it in the same geographical region where

816
00:41:40.960 --> 00:41:46.240
I have been using it, and they can't stop me, right? And again, look, this is not legal advice.

817
00:41:46.240 --> 00:41:50.400
Talk to your lawyer. Anybody here get a cease and desist letter? Call your lawyer, all right?

818
00:41:50.400 --> 00:41:57.040
That's the first thing. I don't want everybody saying when opposing counsel calls them up,

819
00:41:57.680 --> 00:42:03.680
I was in the protect your idea challenge, and I know that I can continue doing it. Just make sure

820
00:42:03.680 --> 00:42:06.960
you talk to your lawyers. I don't want anybody missing anything so you don't get in trouble,

821
00:42:06.960 --> 00:42:11.920
okay? And everybody signed a waiver here saying that you understand this is not legal advice. So

822
00:42:11.920 --> 00:42:15.600
just making sure everybody knows that. But I have been doing this a long time.

823
00:42:16.160 --> 00:42:21.200
So with that being said, you can continue in the specific geographical region,

824
00:42:21.760 --> 00:42:26.800
but you can't go anywhere out because the federal registration owns all of the rest of that country.

825
00:42:27.360 --> 00:42:33.200
Now, this is why I told people, file your federal application.

826
00:42:33.360 --> 00:42:39.760
Don't wait. If you know that the name is clear, if you have zero doubt that the name is clear,

827
00:42:40.960 --> 00:42:48.080
don't wait. File your federal trademark application, please. Why? They're cheap.

828
00:42:49.040 --> 00:42:53.040
Trademarks are not expensive. They're not like patents. Patents are like $10,000, $12,000.

829
00:42:53.680 --> 00:42:58.400
Trademark application, you're talking like a grand, $1,200, maybe around that ballpark,

830
00:42:58.400 --> 00:43:02.080
and that's including the United States Patent and Trademark Office fee of $200,000.

831
00:43:03.920 --> 00:43:12.960
$250 to $350. But you're talking inexpensive for you to protect your name. So nobody else can use

832
00:43:12.960 --> 00:43:19.200
your name. Your name is important, all right? That's what everybody's going to be drawn towards.

833
00:43:19.840 --> 00:43:24.240
So make sure you protect it up front. Now, I'm going to tell you something that most people don't

834
00:43:24.240 --> 00:43:29.840
know about. If I haven't told you something or else that you didn't know about. How many people

835
00:43:29.840 --> 00:43:36.880
here knew about Common Law Trademark Rights? Just curious. Ray raises her hand. Ray's on my team.

836
00:43:36.880 --> 00:43:42.400
She's like, I know. That's great. All right. I say Common Law Trademark Rights in my sleep

837
00:43:42.400 --> 00:43:49.280
sometimes. That's sad. That's pretty sad. I'm just saying, right? So I'm going to tell you

838
00:43:49.280 --> 00:43:56.320
one other thing. I'll give you one other thing that you most likely do not know about yet.

839
00:43:56.320 --> 00:44:04.480
Should I go into that yet? Yeah. Let me elaborate on one other thing first. Okay.

840
00:44:05.360 --> 00:44:15.600
If you have not used the trademark yet. Okay. I'm going to go right into it. I think you guys

841
00:44:15.600 --> 00:44:22.160
can handle it. Is anybody completely lost yet? All right. Good. Good. That's good. That means

842
00:44:22.160 --> 00:44:28.400
you'll be able to take this next one. Okay. If you have not used the trademark yet,

843
00:44:30.080 --> 00:44:34.960
I can tell you as a fact that one of the most difficult things to do as a business owner is

844
00:44:34.960 --> 00:44:40.480
to come up with a new name that nobody has used before. It is one of the hardest things that you

845
00:44:40.480 --> 00:44:48.640
will go through. I've represented companies from like Stonyfield to MIT to, you name them,

846
00:44:48.640 --> 00:44:53.600
Boston Acoustics, Brookstone, lots of big companies, big name companies.

847
00:44:55.280 --> 00:44:59.840
They'll tell you that just trying to come up with a new name is really, really, really hard.

848
00:45:00.000 --> 00:45:04.160
So assume for the moment that you came out with a new name.

849
00:45:04.160 --> 00:45:06.680
So Steve Mayer, Steve Mayer has a company,

850
00:45:06.680 --> 00:45:08.560
Steve Mayer comes out with a brand new name.

851
00:45:08.560 --> 00:45:11.240
And he's like, this is a great name.

852
00:45:11.240 --> 00:45:12.560
Like this is phenomenal.

853
00:45:12.560 --> 00:45:14.720
Like he wants to go, he wants to tell the world,

854
00:45:14.720 --> 00:45:18.820
number one, don't tell the world, please.

855
00:45:18.820 --> 00:45:20.240
Don't tell the world.

856
00:45:20.240 --> 00:45:22.000
Because when you go bragging to the world

857
00:45:22.000 --> 00:45:24.760
about this brand new name that you came up with,

858
00:45:24.760 --> 00:45:26.280
one or two things is gonna happen.

859
00:45:26.280 --> 00:45:27.100
Either number one,

860
00:45:27.100 --> 00:45:30.060
somebody is gonna go and buy the domain name, all right?

861
00:45:30.060 --> 00:45:34.940
Which is remarkably unfortunate, but people will do this.

862
00:45:34.940 --> 00:45:35.780
Or number two,

863
00:45:35.780 --> 00:45:38.480
somebody is gonna file the trademark application.

864
00:45:38.480 --> 00:45:42.000
And then you're just gonna have to start over,

865
00:45:42.000 --> 00:45:43.660
which is remarkably unfortunate.

866
00:45:43.660 --> 00:45:45.020
I don't want that happening to anybody.

867
00:45:45.020 --> 00:45:50.020
So what you do, if you haven't started using the name yet,

868
00:45:51.940 --> 00:45:53.940
is number one, don't go telling people.

869
00:45:53.940 --> 00:45:56.960
Number two, you actually can file

870
00:45:56.960 --> 00:46:01.060
what's called a section 1B trademark application.

871
00:46:01.060 --> 00:46:05.620
It's called section 1B as in boy.

872
00:46:05.620 --> 00:46:09.980
It's called an intent to use trademark application.

873
00:46:13.860 --> 00:46:15.340
I'll let you guys finish writing that down.

874
00:46:15.340 --> 00:46:18.600
So it's an intent to use trademark application.

875
00:46:20.580 --> 00:46:21.640
Okay?

876
00:46:21.640 --> 00:46:25.720
The way this works is that if you have a new name

877
00:46:25.720 --> 00:46:28.560
and you do, again, please do a trademark search first.

878
00:46:28.560 --> 00:46:30.260
I don't want you guys filing.

879
00:46:30.260 --> 00:46:32.240
Nobody here should file a trademark application

880
00:46:32.240 --> 00:46:34.840
on anything until after you do a trademark search.

881
00:46:34.840 --> 00:46:37.080
Otherwise you essentially could be throwing away money

882
00:46:37.080 --> 00:46:38.520
for no reason.

883
00:46:38.520 --> 00:46:40.000
Lawyers will be happy.

884
00:46:40.000 --> 00:46:41.840
You're not gonna be happy.

885
00:46:41.840 --> 00:46:42.660
Okay?

886
00:46:42.660 --> 00:46:43.700
Because we'll get paid.

887
00:46:43.700 --> 00:46:45.320
We'll get paid the file.

888
00:46:45.320 --> 00:46:46.680
But every client that comes to me,

889
00:46:46.680 --> 00:46:48.800
I always ask them, do you do a trademark search?

890
00:46:48.800 --> 00:46:49.840
And if they say, oh no,

891
00:46:49.840 --> 00:46:51.180
nobody's ever came up with this name.

892
00:46:51.720 --> 00:46:52.980
I said, all right, please sign here,

893
00:46:52.980 --> 00:46:54.740
confirming that you realize I asked you

894
00:46:54.740 --> 00:46:57.260
to do a trademark search and you chose not to.

895
00:46:57.260 --> 00:46:59.660
Because I don't want them coming back to me afterwards

896
00:46:59.660 --> 00:47:02.040
when we have to spend a lot of time in legal arguments

897
00:47:02.040 --> 00:47:04.640
in front of the United States Patent and Trademark Office,

898
00:47:04.640 --> 00:47:06.980
in front of an examiner trying to get a registration

899
00:47:06.980 --> 00:47:10.500
and spending three, $4,000 doing that

900
00:47:10.500 --> 00:47:11.900
because they didn't do a trademark search.

901
00:47:11.900 --> 00:47:13.180
I don't want them coming back saying,

902
00:47:13.180 --> 00:47:15.100
why didn't you do a trademark search?

903
00:47:15.100 --> 00:47:16.700
So make sure you do a trademark search.

904
00:47:16.700 --> 00:47:17.740
That's number one.

905
00:47:17.740 --> 00:47:19.820
But assuming that you did a trademark search,

906
00:47:19.820 --> 00:47:21.740
you can file a section 1B intent

907
00:47:21.740 --> 00:47:23.260
to use trademark application,

908
00:47:23.260 --> 00:47:28.200
even if you have never used it.

909
00:47:30.180 --> 00:47:31.540
That's gold.

910
00:47:31.540 --> 00:47:33.800
That is gold, people.

911
00:47:33.800 --> 00:47:37.420
Like if you know exactly what you're going to use it on,

912
00:47:37.420 --> 00:47:39.620
you don't need to wait.

913
00:47:39.620 --> 00:47:42.760
You don't need to wait for something to happen

914
00:47:42.760 --> 00:47:44.900
where you essentially could have somebody else

915
00:47:44.900 --> 00:47:47.660
either come up with a name or it gets leaked,

916
00:47:47.660 --> 00:47:50.820
or you do something like you do a search

917
00:47:50.820 --> 00:47:54.180
on a domain name website,

918
00:47:55.180 --> 00:47:56.540
looking to see if it's available.

919
00:47:56.540 --> 00:48:00.320
You come back 10 days later and the price is 10 times more.

920
00:48:00.320 --> 00:48:01.900
You ever do that?

921
00:48:01.900 --> 00:48:03.020
You ever wonder why?

922
00:48:04.100 --> 00:48:07.100
The reason why is because they actually have an engine

923
00:48:07.100 --> 00:48:11.820
in there that determines what is the actual value

924
00:48:11.820 --> 00:48:14.180
of the domain names.

925
00:48:14.180 --> 00:48:15.900
And so if you're searching for domain names,

926
00:48:15.900 --> 00:48:17.180
they know that it's now important.

927
00:48:17.660 --> 00:48:20.660
So you might go back afterwards and the price has increased.

928
00:48:21.580 --> 00:48:23.580
That's why tomorrow I'm actually going to show you

929
00:48:23.580 --> 00:48:26.180
the right sequence to actually obtaining domain names

930
00:48:26.180 --> 00:48:27.220
and filing trademarks.

931
00:48:27.220 --> 00:48:28.780
I'm not going to do that today.

932
00:48:30.340 --> 00:48:31.940
Give you something to look forward to tomorrow.

933
00:48:31.940 --> 00:48:35.180
So, but the first thing, again,

934
00:48:35.180 --> 00:48:37.460
a few things to keep in mind.

935
00:48:37.460 --> 00:48:39.380
You can file an intent to use trademark application.

936
00:48:39.380 --> 00:48:40.220
You don't have to wait.

937
00:48:40.220 --> 00:48:43.320
The way it works is that you file it today.

938
00:48:44.320 --> 00:48:49.320
Once it gets allowed and the 30 day period expires

939
00:48:50.600 --> 00:48:53.120
for anybody to oppose your trademark,

940
00:48:53.120 --> 00:48:55.320
which we'll talk about tomorrow,

941
00:48:55.320 --> 00:48:59.240
they're going to ask you to actually change

942
00:48:59.240 --> 00:49:01.280
your trademark application from an intent to use

943
00:49:01.280 --> 00:49:02.520
to an actual use.

944
00:49:02.520 --> 00:49:04.360
You can't get a registration

945
00:49:04.360 --> 00:49:06.920
until you actually use the trademark.

946
00:49:06.920 --> 00:49:07.880
Got it?

947
00:49:07.880 --> 00:49:12.880
So while coach Rob might come up with a really cool name

948
00:49:13.240 --> 00:49:14.760
and file for the trademark application

949
00:49:14.760 --> 00:49:16.420
so nobody can beat him out,

950
00:49:16.420 --> 00:49:17.720
he can't get the registration

951
00:49:17.720 --> 00:49:19.420
until he actually starts using it.

952
00:49:20.520 --> 00:49:22.160
And you get, and here's another piece

953
00:49:22.160 --> 00:49:24.340
of really valuable information for all of you.

954
00:49:24.340 --> 00:49:27.480
You get up to three years of extensions,

955
00:49:28.720 --> 00:49:31.540
up to three years.

956
00:49:32.440 --> 00:49:36.240
So that means you can file your trademark application today.

957
00:49:36.240 --> 00:49:41.240
You can get an allowance, so to speak, in 10 months,

958
00:49:41.400 --> 00:49:43.040
and then you can file an extension

959
00:49:43.040 --> 00:49:44.520
and another one and another one

960
00:49:44.520 --> 00:49:46.740
and another one up to three years.

961
00:49:48.280 --> 00:49:50.080
So if you're thinking you're going to use the product

962
00:49:50.080 --> 00:49:51.180
in the next year and a half,

963
00:49:51.180 --> 00:49:52.360
and you know what you're going to use it for,

964
00:49:52.360 --> 00:49:53.680
you can file for it today.

965
00:49:55.120 --> 00:49:57.840
Okay, I just saved you a ton of heartache

966
00:49:58.720 --> 00:50:00.120
because it can get really.

967
00:50:00.000 --> 00:50:02.660
difficult in this area, all right?

968
00:50:02.660 --> 00:50:05.100
All right, so Ray, I'm going to jump in now

969
00:50:05.100 --> 00:50:07.880
with what I said I was going to start with.

970
00:50:07.880 --> 00:50:09.060
Okay, you cool with that?

971
00:50:09.060 --> 00:50:11.140
Yeah, I think there's two quick clarifications

972
00:50:11.140 --> 00:50:12.300
everyone's asking for in the chat.

973
00:50:12.300 --> 00:50:13.300
Yeah, go for it.

974
00:50:13.300 --> 00:50:15.940
One is international classes,

975
00:50:15.940 --> 00:50:18.260
like just a really quick brief statement.

976
00:50:18.260 --> 00:50:19.620
We're doing that tomorrow.

977
00:50:19.620 --> 00:50:20.180
Okay.

978
00:50:20.180 --> 00:50:21.780
We're going to go into, yeah.

979
00:50:21.780 --> 00:50:24.900
Online sales versus the regions.

980
00:50:24.900 --> 00:50:26.180
So I think maybe that's something we can clarify.

981
00:50:26.180 --> 00:50:27.220
Yeah, we're going to go in that.

982
00:50:27.220 --> 00:50:28.540
All right, I'll cover those real quick

983
00:50:28.560 --> 00:50:30.520
just so everybody understands.

984
00:50:30.520 --> 00:50:32.880
International classes, I'm going to show all of you

985
00:50:32.880 --> 00:50:34.240
tomorrow where they're all listed

986
00:50:34.240 --> 00:50:36.760
and what every single one of them represents.

987
00:50:36.760 --> 00:50:39.680
So you're going to get a lot of detail on this.

988
00:50:39.680 --> 00:50:41.920
I didn't want to give you that too today.

989
00:50:41.920 --> 00:50:46.400
Like I can talk to you guys about IP until you fall asleep.

990
00:50:46.400 --> 00:50:49.160
I'd rather I don't do that, okay?

991
00:50:49.160 --> 00:50:53.600
So we're going to take this day by day, all right?

992
00:50:53.600 --> 00:50:55.440
And even after, just so everybody's aware,

993
00:50:55.440 --> 00:50:57.480
after I'm done with the Protect Your Idea Challenge,

994
00:50:57.500 --> 00:51:00.740
there's still like thousands of other scenarios.

995
00:51:00.740 --> 00:51:03.620
I'm giving you what I've found in the last 25 years

996
00:51:03.620 --> 00:51:06.300
are the things that people mess up the most,

997
00:51:06.300 --> 00:51:09.260
that are most valuable to individuals starting a company

998
00:51:09.260 --> 00:51:11.180
that are in a company,

999
00:51:11.180 --> 00:51:14.740
and the ones where people get into trouble the most,

1000
00:51:14.740 --> 00:51:16.760
because nobody explained it to them.

1001
00:51:16.760 --> 00:51:17.940
So that's why I explained to you

1002
00:51:17.940 --> 00:51:20.380
what an intent to use trademark application is.

1003
00:51:20.380 --> 00:51:21.260
That's why I explained to you

1004
00:51:21.260 --> 00:51:22.940
what common law trademark rights are.

1005
00:51:22.940 --> 00:51:23.780
That's why I explained to you

1006
00:51:23.780 --> 00:51:26.060
why you don't want to use a Circle R,

1007
00:51:26.080 --> 00:51:27.840
why you can get in trouble for that,

1008
00:51:27.840 --> 00:51:30.180
because those are things that people get wrong,

1009
00:51:30.180 --> 00:51:33.200
and I don't want anybody here running into those problems.

1010
00:51:33.200 --> 00:51:34.720
Okay?

1011
00:51:34.720 --> 00:51:36.840
And then the second, what was the second one, Rae?

1012
00:51:36.840 --> 00:51:38.640
That was the international classes.

1013
00:51:40.120 --> 00:51:41.600
Yeah, the international classes,

1014
00:51:41.600 --> 00:51:44.680
and then the online sales.

1015
00:51:44.680 --> 00:51:47.160
Basically, we have software, you know, software developers.

1016
00:51:47.160 --> 00:51:48.600
Yeah, we'll talk about that tomorrow.

1017
00:51:48.600 --> 00:51:52.120
So I'm going to explain to people what sales,

1018
00:51:52.180 --> 00:51:55.700
what transaction actually is considered

1019
00:51:55.700 --> 00:51:57.340
used in interstate commerce tomorrow,

1020
00:51:57.340 --> 00:51:59.260
because that's actually pretty complex,

1021
00:51:59.260 --> 00:52:00.100
because there's a thing,

1022
00:52:00.100 --> 00:52:01.940
like, let's say I have an eBay website,

1023
00:52:01.940 --> 00:52:05.900
and I'm selling, somebody buys it in, let's say, Pakistan.

1024
00:52:05.900 --> 00:52:07.540
You know, is that a sale in Pakistan?

1025
00:52:07.540 --> 00:52:08.360
Yes or no.

1026
00:52:08.360 --> 00:52:12.380
Let's say somebody buys it in Florida.

1027
00:52:12.380 --> 00:52:13.500
Is that a sale in Florida?

1028
00:52:13.500 --> 00:52:14.340
Yes or no.

1029
00:52:14.340 --> 00:52:17.060
I'm going to go into a lot of detail in that for you,

1030
00:52:17.060 --> 00:52:19.480
and give you specific scenarios.

1031
00:52:19.480 --> 00:52:22.360
Now, all of you here should be in the Facebook group.

1032
00:52:22.360 --> 00:52:24.380
If you're not, get in the Facebook group,

1033
00:52:24.380 --> 00:52:27.500
because what you can do in there is go live,

1034
00:52:27.500 --> 00:52:29.820
say who you are, and say what you're looking for.

1035
00:52:29.820 --> 00:52:33.060
Because guys and gals, like, you've got,

1036
00:52:33.060 --> 00:52:35.500
like, I try to stay humble.

1037
00:52:35.500 --> 00:52:37.180
Like, I really do try to stay humble.

1038
00:52:37.180 --> 00:52:38.020
Anybody who knows me,

1039
00:52:38.020 --> 00:52:40.040
I don't like talking about myself, all right?

1040
00:52:40.040 --> 00:52:43.100
But you've got a premium IP attorney

1041
00:52:43.100 --> 00:52:46.800
who's not billing you per hour for a week.

1042
00:52:46.800 --> 00:52:49.420
Like, take advantage of this.

1043
00:52:50.160 --> 00:52:51.840
This does not happen.

1044
00:52:51.840 --> 00:52:53.360
I don't know lawyers that do this.

1045
00:52:53.360 --> 00:52:55.480
So take advantage of it.

1046
00:52:55.480 --> 00:52:58.540
Go live, say who you are, say what you're looking for.

1047
00:52:58.540 --> 00:53:00.640
And just don't go in there and say what you're,

1048
00:53:00.640 --> 00:53:02.600
you know, my trademark is such and such.

1049
00:53:02.600 --> 00:53:04.000
Like, don't do that.

1050
00:53:04.000 --> 00:53:05.960
Don't give your personal info.

1051
00:53:05.960 --> 00:53:08.480
But just say, kind of, I'm looking for this.

1052
00:53:08.480 --> 00:53:09.860
I'm looking for that.

1053
00:53:09.860 --> 00:53:12.600
You know, just go live and let people know

1054
00:53:13.680 --> 00:53:14.820
what you're looking for.

1055
00:53:14.820 --> 00:53:16.400
Because then I can customize.

1056
00:53:16.400 --> 00:53:19.320
I can talk on literally any area of IP.

1057
00:53:20.100 --> 00:53:22.100
I can hit AI for like three months,

1058
00:53:22.100 --> 00:53:25.020
or I can hit, you know, trade secrets for two.

1059
00:53:25.020 --> 00:53:25.860
Look at Daphne.

1060
00:53:25.860 --> 00:53:28.220
Daphne's like, yes, yes.

1061
00:53:28.220 --> 00:53:29.620
Yeah, we just did that.

1062
00:53:29.620 --> 00:53:30.940
What was that, two weeks ago?

1063
00:53:30.940 --> 00:53:34.100
Who was in the Law for AI masterclass here?

1064
00:53:34.100 --> 00:53:36.500
Yeah, we had a good number of people there, right.

1065
00:53:36.500 --> 00:53:38.100
So did you guys enjoy that?

1066
00:53:38.100 --> 00:53:39.220
Was that good?

1067
00:53:39.220 --> 00:53:40.860
Yeah, that was a lot of fun.

1068
00:53:40.860 --> 00:53:41.940
We went deep.

1069
00:53:41.940 --> 00:53:43.260
We went really deep.

1070
00:53:43.260 --> 00:53:45.100
So we're gonna do that again next month too.

1071
00:53:45.100 --> 00:53:47.640
So I'm gonna do another one for you guys.

1072
00:53:47.640 --> 00:53:49.060
There's some new info for you guys.

1073
00:53:49.800 --> 00:53:51.800
All right, so with that,

1074
00:53:51.800 --> 00:53:53.400
I wanna respect all of your time.

1075
00:53:53.400 --> 00:53:55.880
And so I'm going to do something that nobody does

1076
00:53:55.880 --> 00:53:57.720
when they run a challenge, okay.

1077
00:53:57.720 --> 00:54:00.880
I'm gonna tell you now, before I go any further,

1078
00:54:00.880 --> 00:54:03.320
I'm gonna tell you exactly what the offer is.

1079
00:54:03.320 --> 00:54:04.440
The reason why I'm doing this

1080
00:54:04.440 --> 00:54:06.840
is because I don't like playing games.

1081
00:54:06.840 --> 00:54:08.360
Anybody who knows me would tell you,

1082
00:54:08.360 --> 00:54:09.680
I don't like people's,

1083
00:54:09.680 --> 00:54:12.380
I don't like talking to you every day and,

1084
00:54:12.380 --> 00:54:14.160
oh, you like me more, you like me more,

1085
00:54:14.160 --> 00:54:15.460
you like me more, you like me more.

1086
00:54:15.460 --> 00:54:16.300
Here's the offer.

1087
00:54:16.300 --> 00:54:18.580
Like, that's not my thing.

1088
00:54:19.080 --> 00:54:20.220
I'd rather be upfront with you.

1089
00:54:20.220 --> 00:54:22.980
There's not a single person in here who didn't pay,

1090
00:54:22.980 --> 00:54:25.000
which means you're serious about your careers.

1091
00:54:25.000 --> 00:54:26.840
You're serious about your businesses.

1092
00:54:26.840 --> 00:54:30.440
And you took time in your week to spend with me.

1093
00:54:30.440 --> 00:54:33.480
So I wanna honor that by being very upfront with you,

1094
00:54:33.480 --> 00:54:35.200
being very honest with you.

1095
00:54:35.200 --> 00:54:38.240
Okay, so we have an offer that we're dropping.

1096
00:54:38.240 --> 00:54:39.640
The door's gonna open today.

1097
00:54:39.640 --> 00:54:42.360
It's gonna be available all week long.

1098
00:54:42.360 --> 00:54:43.520
And then the door will close.

1099
00:54:43.520 --> 00:54:44.760
Rae, when do we close it?

1100
00:54:44.760 --> 00:54:46.800
Was it Friday at midnight?

1101
00:54:46.800 --> 00:54:47.640
Friday at midnight.

1102
00:54:47.640 --> 00:54:48.460
Yeah, Friday at midnight.

1103
00:54:48.460 --> 00:54:51.420
So you have all week to ask all your questions.

1104
00:54:51.420 --> 00:54:53.940
Be happy to answer any questions.

1105
00:54:53.940 --> 00:54:56.220
You'll learn more about what I know.

1106
00:54:56.220 --> 00:54:59.420
And I'll be giving you other assignments in between

1107
00:54:59.420 --> 00:55:00.260
to refine.

1108
00:55:00.000 --> 00:55:03.780
things. But I'm going to let you know right now. Ray, do you want

1109
00:55:03.780 --> 00:55:04.440
to run it for me?

1110
00:55:05.680 --> 00:55:08.880
Sure, I got to let you know, I'm getting pretty windy out there.

1111
00:55:08.880 --> 00:55:10.280
So my internet's a little unstable.

1112
00:55:10.280 --> 00:55:13.640
Oh, that's right. You're you're in. Oh, so whoever does not know

1113
00:55:13.660 --> 00:55:18.120
Ray's actually in Hawaii. So I can actually run it from mine.

1114
00:55:18.400 --> 00:55:19.000
If it's

1115
00:55:20.600 --> 00:55:23.120
I think we'll be okay. I got it here. Let's try.

1116
00:55:23.600 --> 00:55:26.800
Sounds good. If we disconnect, then we'll go to mine. All

1117
00:55:26.800 --> 00:55:34.480
right. This is what I did. I thought to myself, how can I

1118
00:55:35.280 --> 00:55:40.200
provide something that is going to give you direct access to

1119
00:55:40.200 --> 00:55:44.440
myself, at the same time give you things that almost every

1120
00:55:44.440 --> 00:55:48.520
single company needs. And make sure over an elongated period

1121
00:55:48.520 --> 00:55:51.280
of time that anytime you have questions, you can ask those

1122
00:55:51.280 --> 00:55:56.000
questions and not get another bill. And I said, man, that

1123
00:55:56.000 --> 00:55:58.280
would be really cool. If I could come up with something

1124
00:55:58.280 --> 00:56:01.720
like that, that would be really cool. And we worked on it. And

1125
00:56:01.720 --> 00:56:04.080
we worked on it. And we fine tuned it. And we changed it, we

1126
00:56:04.080 --> 00:56:07.320
changed it. And we came up with this. And this has done

1127
00:56:07.320 --> 00:56:11.560
remarkably well. For those don't know, I ran the patent law

1128
00:56:11.560 --> 00:56:16.200
practice in a major New England law firm for 17 years, I built

1129
00:56:16.200 --> 00:56:21.680
it, we were a firm of the year for 10 years in a row, as I was

1130
00:56:21.680 --> 00:56:23.920
the director of the department, the patent law department and

1131
00:56:23.920 --> 00:56:27.720
the IP department. And then I decided to build my own firm

1132
00:56:27.760 --> 00:56:30.760
intentionally. The reason why is because I want to spend more

1133
00:56:30.760 --> 00:56:35.160
time teaching people. I already had a large number of clients,

1134
00:56:35.200 --> 00:56:39.680
I was very fortunate to be doing incredibly well. But I want to

1135
00:56:39.680 --> 00:56:42.720
spend more time with people doing this. And it's kind of

1136
00:56:42.720 --> 00:56:46.000
hard to do when you have a billable hour requirement. So I

1137
00:56:46.000 --> 00:56:49.480
decided to build my own law firm, Nevis IP law group. And

1138
00:56:49.480 --> 00:56:53.600
we're doing extremely well, very well. But at the same time, it

1139
00:56:53.600 --> 00:56:56.680
gives me more time to do this with you. So we created for you

1140
00:56:56.680 --> 00:57:01.080
what's called the foundations and IP package. This solves all

1141
00:57:01.080 --> 00:57:03.920
these issues. So let's go to the first slide, please. Right.

1142
00:57:06.960 --> 00:57:10.800
Okay, so the first thing we're going to do is a trademark

1143
00:57:10.800 --> 00:57:15.040
search for you. Every company needs a trademark search. All

1144
00:57:15.040 --> 00:57:17.560
right, if you've got a business, you need a trademark search just

1145
00:57:17.560 --> 00:57:20.760
to make sure that the name the name is clear. I'm going to have

1146
00:57:20.760 --> 00:57:23.440
myself and my team do a trademark search for you using

1147
00:57:23.440 --> 00:57:26.760
USB to website and a few other different tools to do a

1148
00:57:26.760 --> 00:57:31.160
trademark search to see if your name is clear. All right, and go

1149
00:57:31.160 --> 00:57:36.600
ahead. Right. Next one, please. And then on top of that, we're

1150
00:57:36.600 --> 00:57:40.400
going to file a trademark application for you. Now, just

1151
00:57:40.400 --> 00:57:44.760
so it's clear, this includes the United States patent trademark

1152
00:57:44.760 --> 00:57:48.320
office filing fee. It's all in this, it's not going to be a

1153
00:57:48.320 --> 00:57:52.000
separate charge. One of the things that really frustrates a

1154
00:57:52.000 --> 00:57:54.720
lot of people that run a business is when they run when

1155
00:57:54.720 --> 00:57:56.840
they work with attorneys, there's a lot of mysterious

1156
00:57:56.840 --> 00:57:59.840
fees that they just don't understand. They get another

1157
00:57:59.840 --> 00:58:03.120
bill for this another bill for that. And I and I don't mean to

1158
00:58:03.120 --> 00:58:05.600
say anything bad about attorneys because I'm an attorney, right?

1159
00:58:06.240 --> 00:58:09.680
It's just that most of us bill per hour. So what I decided to

1160
00:58:09.680 --> 00:58:13.520
do is to build my firm on a flat fee structure. And so we're

1161
00:58:13.520 --> 00:58:16.800
doing a trademark search trademark application, one fee

1162
00:58:17.440 --> 00:58:20.200
upfront, it's all included. Next, please.

1163
00:58:22.680 --> 00:58:26.000
Alright, just looking at those two things together. So far,

1164
00:58:26.000 --> 00:58:30.040
you got a value of about $2,400. That's assuming some of you

1165
00:58:30.040 --> 00:58:33.600
don't have a name that's even that's incredibly complicated and

1166
00:58:33.600 --> 00:58:36.720
spends more time. But the beauty of it is you don't spend any

1167
00:58:36.720 --> 00:58:38.680
more money on it. So go right ahead.

1168
00:58:40.000 --> 00:58:43.400
All right, the next thing, this is the one that everybody wants.

1169
00:58:47.800 --> 00:58:50.440
I will personally work with you and do an IP audit.

1170
00:58:51.480 --> 00:58:55.560
What's an IP audit? I give you a list of eight or nine things to

1171
00:58:55.560 --> 00:58:59.800
get together for our meeting. Then I sit down with you one on

1172
00:58:59.800 --> 00:59:03.600
one. This is not me handing you off to other people. This is you

1173
00:59:03.600 --> 00:59:07.800
and I together. Ray jumps on some of them as well, because

1174
00:59:07.840 --> 00:59:11.400
she's just amazing. But she doesn't have to all the time.

1175
00:59:11.400 --> 00:59:16.160
But it's fun having her there as well. And I digest literally

1176
00:59:16.560 --> 00:59:19.520
everything that you're going through. I give you an analysis

1177
00:59:19.520 --> 00:59:23.400
of what you should protect, what you shouldn't protect, where

1178
00:59:23.400 --> 00:59:26.320
you're wasting money, where you're not wasting money. Should

1179
00:59:26.320 --> 00:59:30.080
you file trademarks here? Or do you file patents? Or let's say

1180
00:59:30.080 --> 00:59:34.120
you're actually doing the creation of a software app. I'll

1181
00:59:34.120 --> 00:59:36.720
give you the actual language that you want to be using when

1182
00:59:36.720 --> 00:59:38.760
you're working with those parties and make sure they

1183
00:59:38.760 --> 00:59:42.040
assign or write title and interest for the app over to

1184
00:59:42.720 --> 00:59:45.680
you. Not just the not just the code, but also the

1185
00:59:45.680 --> 00:59:49.960
functionality. Like we do everything. We do everything

1186
00:59:49.960 --> 00:59:53.440
that is available within three hours. In this time, you can

1187
00:59:53.440 --> 00:59:56.560
even ask me questions about your use of AI if you're an AI

1188
00:59:56.560 --> 00:59:59.360
person. So if you're trying to figure out hold it

1189
01:00:00.000 --> 01:00:05.080
I'm using ChatGPT in my business to run certain reports.

1190
01:00:05.080 --> 01:00:05.820
Is this safe?

1191
01:00:05.820 --> 01:00:06.600
Is it not?

1192
01:00:06.600 --> 01:00:08.040
I'm using MidJourney to do this.

1193
01:00:08.040 --> 01:00:08.680
Is this safe?

1194
01:00:08.680 --> 01:00:09.600
Is it not?

1195
01:00:09.600 --> 01:00:11.560
We'll analyze all that as well.

1196
01:00:11.560 --> 01:00:16.360
You'll notice that this is up to three hours.

1197
01:00:16.360 --> 01:00:20.840
So when I actually create an IP audit for my current clients,

1198
01:00:20.840 --> 01:00:23.280
it goes for around $15,000.

1199
01:00:23.280 --> 01:00:25.680
And there's no time limit.

1200
01:00:25.680 --> 01:00:28.040
If I do it in two hours, it's $15,000.

1201
01:00:28.040 --> 01:00:30.440
If I do it in five hours, it's $15,000.

1202
01:00:30.440 --> 01:00:32.600
It's just $15,000 flat out.

1203
01:00:32.600 --> 01:00:35.960
You're getting this added into this package

1204
01:00:35.960 --> 01:00:37.960
with the trademark search and application.

1205
01:00:37.960 --> 01:00:40.440
Next one, please.

1206
01:00:40.440 --> 01:00:42.960
Oh, and then you also get, we do this on Zoom,

1207
01:00:42.960 --> 01:00:45.680
so you're also going to get the recording of that as well.

1208
01:00:45.680 --> 01:00:48.440
The value is already at $17,000 and change.

1209
01:00:48.440 --> 01:00:51.600
So next one, please.

1210
01:00:51.600 --> 01:00:54.640
This part is a lot of fun.

1211
01:00:54.640 --> 01:00:58.600
So what we created was called the Protection Portal.

1212
01:00:58.600 --> 01:01:01.080
For a full year, you're going to be a member in the Protection

1213
01:01:01.080 --> 01:01:01.840
Portal.

1214
01:01:01.840 --> 01:01:03.520
Once a month, I go live.

1215
01:01:03.520 --> 01:01:05.280
There's a few people here that are actually

1216
01:01:05.280 --> 01:01:07.240
in the Protection Portal, like Jennifer.

1217
01:01:07.240 --> 01:01:09.560
She could tell you in the chat how much fun it is

1218
01:01:09.560 --> 01:01:11.480
and actually how engaging it is.

1219
01:01:11.480 --> 01:01:14.480
As you start implementing the things

1220
01:01:14.480 --> 01:01:17.440
that we uncover in your IP audit,

1221
01:01:17.440 --> 01:01:21.560
namely the mistakes or the things that you need to do,

1222
01:01:21.560 --> 01:01:23.800
you're going to have follow-up questions.

1223
01:01:23.800 --> 01:01:25.880
Well, wouldn't it be great to be in an environment

1224
01:01:25.880 --> 01:01:27.880
where you can ask follow-up questions

1225
01:01:27.880 --> 01:01:30.080
and not get additional bills?

1226
01:01:30.080 --> 01:01:31.800
That's what this is.

1227
01:01:31.800 --> 01:01:34.200
For a full year, once a month, I'm

1228
01:01:34.200 --> 01:01:36.040
going to go live for an hour and a half,

1229
01:01:36.040 --> 01:01:42.360
answer everybody's questions without legal advice,

1230
01:01:42.360 --> 01:01:44.480
again, without legal advice.

1231
01:01:44.480 --> 01:01:48.440
And we're going to go into new IP issues as well.

1232
01:01:48.440 --> 01:01:50.360
So we've covered, let's put it this way.

1233
01:01:50.360 --> 01:01:52.400
The people that are in my Protection Portal,

1234
01:01:52.400 --> 01:01:57.960
they knew about the issues with AI software nine months ago.

1235
01:01:57.960 --> 01:02:00.600
Before all of you found out about the Copyright Office

1236
01:02:00.600 --> 01:02:03.920
decision and before the decision in the Federal District

1237
01:02:03.920 --> 01:02:08.680
Court of DC, they knew about it nine months ago.

1238
01:02:08.680 --> 01:02:10.600
So they already modified their businesses,

1239
01:02:10.600 --> 01:02:12.480
and they're already successful.

1240
01:02:12.480 --> 01:02:13.440
So that's my job.

1241
01:02:13.440 --> 01:02:15.760
My job is to keep you and your business doing well.

1242
01:02:15.760 --> 01:02:20.240
It's almost like IP insurance is what people call it.

1243
01:02:20.240 --> 01:02:21.480
I'm not giving it that name.

1244
01:02:21.480 --> 01:02:25.520
But in any case, what you do is you get a full year with me.

1245
01:02:25.520 --> 01:02:28.600
And on top of that, we have a portal

1246
01:02:28.600 --> 01:02:31.880
where you get a private login where all of your videos

1247
01:02:31.880 --> 01:02:33.000
are located.

1248
01:02:33.000 --> 01:02:35.040
So your challenge videos will be there.

1249
01:02:35.040 --> 01:02:37.240
Your VIP videos will be there.

1250
01:02:37.240 --> 01:02:38.760
The Protection Portal videos will

1251
01:02:38.760 --> 01:02:43.360
be there as you join and going forward for a full year.

1252
01:02:43.360 --> 01:02:45.200
So you don't have to look for emails.

1253
01:02:45.200 --> 01:02:46.160
You get a login.

1254
01:02:46.160 --> 01:02:48.400
You log in, boom, your whole menu's there.

1255
01:02:48.400 --> 01:02:50.760
Every one of your videos is already there.

1256
01:02:50.760 --> 01:02:52.400
Next slide, please.

1257
01:02:55.000 --> 01:02:58.480
That whole package has a value of over $50,000,

1258
01:02:58.480 --> 01:03:01.000
and we're giving this for $59.95.

1259
01:03:01.000 --> 01:03:03.400
That's the cost.

1260
01:03:03.400 --> 01:03:05.480
You can do that in one payment, or you

1261
01:03:05.480 --> 01:03:06.800
can do it in three payments.

1262
01:03:06.800 --> 01:03:09.640
There's two different options.

1263
01:03:09.640 --> 01:03:11.600
That value is insane.

1264
01:03:11.600 --> 01:03:14.880
But we wanted to make sure this was available to everybody,

1265
01:03:14.880 --> 01:03:20.080
not just the people who can afford spending $50,000.

1266
01:03:20.080 --> 01:03:22.200
So we made this available for everybody.

1267
01:03:22.200 --> 01:03:24.880
Now, the other thing to keep in mind, yeah, go ahead.

1268
01:03:28.640 --> 01:03:29.720
That's Ray's bow.

1269
01:03:29.720 --> 01:03:31.800
You never want to wait for my light refraction.

1270
01:03:31.800 --> 01:03:33.320
I knew you were going to wait for it,

1271
01:03:33.320 --> 01:03:34.400
because it looks so cool.

1272
01:03:34.400 --> 01:03:35.320
So that's fine.

1273
01:03:35.320 --> 01:03:38.120
Go ahead, Ray.

1274
01:03:38.120 --> 01:03:41.680
You also get access to any Protector Idea

1275
01:03:41.680 --> 01:03:43.560
Challenge for a full year.

1276
01:03:43.600 --> 01:03:45.720
So when you see some of the alumni here,

1277
01:03:45.720 --> 01:03:47.680
none of them have paid.

1278
01:03:47.680 --> 01:03:49.680
So as we start to go through new things,

1279
01:03:49.680 --> 01:03:53.200
they can just come in and watch any of the Protector Idea

1280
01:03:53.200 --> 01:03:54.400
Challenges.

1281
01:03:54.400 --> 01:03:56.000
In fact, before we started here, I

1282
01:03:56.000 --> 01:04:01.000
posted in the protection portal the link to this,

1283
01:04:01.000 --> 01:04:04.000
so everybody can just log in at no cost.

1284
01:04:04.000 --> 01:04:07.480
So they never pay for another Protector Idea Challenge.

1285
01:04:07.480 --> 01:04:08.040
Is that it?

1286
01:04:11.560 --> 01:04:12.840
But wait, there's more.

1287
01:04:12.880 --> 01:04:14.000
But wait, there's more.

1288
01:04:14.000 --> 01:04:15.840
Oh, that's right.

1289
01:04:15.840 --> 01:04:17.160
OK.

1290
01:04:17.160 --> 01:04:19.080
All right, let me explain this to you.

1291
01:04:19.080 --> 01:04:22.920
How many people here sell product or provide services

1292
01:04:22.920 --> 01:04:26.560
internationally, just by a show of hands?

1293
01:04:26.560 --> 01:04:28.840
All right, so there's some.

1294
01:04:28.840 --> 01:04:31.480
If you sell products in Canada, if you

1295
01:04:31.480 --> 01:04:34.600
do manufacturing in China, I have associates

1296
01:04:34.600 --> 01:04:36.360
in every country of the world.

1297
01:04:36.360 --> 01:04:38.960
So if you're trying to figure out how to get trademark rights

1298
01:04:39.000 --> 01:04:42.920
in Canada, or in China, or wherever it is,

1299
01:04:42.920 --> 01:04:46.080
or let's say in Europe, I can introduce you to my attorneys.

1300
01:04:46.080 --> 01:04:48.480
I have attorneys in literally every country of the world,

1301
01:04:48.480 --> 01:04:51.920
and they give me a 20% to 30% off their normal billing rates.

1302
01:04:51.920 --> 01:04:56.200
So you get people who are accountable to me directly,

1303
01:04:56.200 --> 01:04:59.760
people that I've had relationships for 20, 22 years.

1304
01:04:59.760 --> 01:05:02.760
And those are the people that I'm going to introduce to you.

1305
01:05:00.000 --> 01:05:02.400
Those are the people you'll have the opportunity

1306
01:05:02.400 --> 01:05:04.240
of working with, if you so choose.

1307
01:05:02.760 --> 01:05:04.760
So I'm going to introduce you to my attorneys.

1308
01:05:04.240 --> 01:05:05.760
It's way better than going on Google

1309
01:05:05.760 --> 01:05:07.680
and typing in lawyer in Mexico.

1310
01:05:07.680 --> 01:05:10.160
That's a bad idea, okay?

1311
01:05:10.160 --> 01:05:12.200
It's better to find an attorney

1312
01:05:12.200 --> 01:05:14.120
who has a really good contact and say,

1313
01:05:14.120 --> 01:05:16.240
do you have a lawyer in Mexico?

1314
01:05:16.240 --> 01:05:19.040
Way better, don't go on Google, bad idea.

1315
01:05:20.560 --> 01:05:25.560
And then, oh yes, the affiliate program.

1316
01:05:26.320 --> 01:05:28.600
Okay, I believe this is the last slide, guys.

1317
01:05:28.600 --> 01:05:33.600
We added a lot to this, but anybody who takes this offer

1318
01:05:34.240 --> 01:05:36.560
actually gets to go into our affiliate program,

1319
01:05:36.560 --> 01:05:38.800
which means if you refer other people in,

1320
01:05:38.800 --> 01:05:41.720
you take a percentage of every single sale

1321
01:05:41.720 --> 01:05:43.520
associated with that person.

1322
01:05:43.520 --> 01:05:46.000
So if they take the challenge, if they take VIP,

1323
01:05:46.000 --> 01:05:48.000
if they take the offer, I mean,

1324
01:05:48.000 --> 01:05:52.420
Todd and Tamara have had over $6,000 come in for them.

1325
01:05:52.420 --> 01:05:55.360
Others, Jennifer has had funds come in.

1326
01:05:55.360 --> 01:05:57.720
Other people have had thousands have come in.

1327
01:05:57.720 --> 01:05:58.540
So it depends.

1328
01:05:59.480 --> 01:06:01.460
If you have a network, this is really good for all of you

1329
01:06:01.460 --> 01:06:05.300
because number one, the package is a write-off.

1330
01:06:05.300 --> 01:06:07.020
Like this is a business expense.

1331
01:06:07.020 --> 01:06:09.900
Everybody, if you signed up today for this challenge,

1332
01:06:09.900 --> 01:06:11.620
you should be writing off the 95 bucks.

1333
01:06:11.620 --> 01:06:13.180
If you sign up for VIP,

1334
01:06:13.180 --> 01:06:14.660
it should be a write-off for your business.

1335
01:06:14.660 --> 01:06:16.440
This is education.

1336
01:06:16.440 --> 01:06:18.100
So it should be listed as a business expense.

1337
01:06:18.100 --> 01:06:20.280
If you have an LLC, that's one of the beauties of it.

1338
01:06:20.280 --> 01:06:22.220
And then taking this package, again,

1339
01:06:22.220 --> 01:06:24.320
it should be a business expense.

1340
01:06:24.320 --> 01:06:26.500
And at the same time, you can be compensated

1341
01:06:26.500 --> 01:06:28.600
for referring people within your network

1342
01:06:28.600 --> 01:06:30.940
if you believe that this will help them.

1343
01:06:30.940 --> 01:06:34.840
And that's what a lot of people who run networks do, okay?

1344
01:06:34.840 --> 01:06:36.160
And that's the total cost.

1345
01:06:36.160 --> 01:06:37.820
All right, why don't you stop sharing for a second?

1346
01:06:37.820 --> 01:06:40.700
And let me just, I'll explain one more thing.

1347
01:06:40.700 --> 01:06:42.740
Some of you are probably asking right now,

1348
01:06:42.740 --> 01:06:46.660
well, man, that's a pretty great deal.

1349
01:06:46.660 --> 01:06:49.380
I just took the AI package.

1350
01:06:49.380 --> 01:06:51.040
What about me?

1351
01:06:51.040 --> 01:06:51.880
All right.

1352
01:06:52.800 --> 01:06:57.800
If you took the AI blueprint package, which was $9.95,

1353
01:06:59.900 --> 01:07:02.160
we're doing something special for you guys.

1354
01:07:03.040 --> 01:07:07.760
You actually get to take $1,000 off the cost, flat out,

1355
01:07:07.760 --> 01:07:09.200
which essentially means that you're getting

1356
01:07:09.200 --> 01:07:12.960
the Protection Portal free and you're getting ALUN free,

1357
01:07:14.240 --> 01:07:16.920
which is the AI Legal Update Network.

1358
01:07:16.920 --> 01:07:19.160
You're getting essentially both of them free.

1359
01:07:20.320 --> 01:07:21.400
That's ridiculous.

1360
01:07:21.400 --> 01:07:25.840
So if you already took that package,

1361
01:07:27.120 --> 01:07:29.360
that's, yeah, Abigail's like, what?

1362
01:07:29.360 --> 01:07:32.400
Yeah, so the people that are in my Protection Portal

1363
01:07:32.400 --> 01:07:33.500
didn't get that opportunity.

1364
01:07:33.500 --> 01:07:35.640
You guys are getting the opportunity now,

1365
01:07:35.640 --> 01:07:37.960
which means now that so many people from my portal are here,

1366
01:07:37.960 --> 01:07:39.760
I need to go back over there and give them something.

1367
01:07:39.760 --> 01:07:42.000
I can see them looking at me.

1368
01:07:42.000 --> 01:07:43.800
Right now they're like, hey, what about us?

1369
01:07:43.800 --> 01:07:46.480
So I'll do something for you guys, don't worry about it.

1370
01:07:46.480 --> 01:07:47.840
I always make it right.

1371
01:07:47.880 --> 01:07:52.000
But I just thought, and you'll still stay in ALUN.

1372
01:07:52.000 --> 01:07:55.500
You'll still stay in the AI Legal Update Network

1373
01:07:55.500 --> 01:08:00.000
because the reason why I created ALUN is it's AI only.

1374
01:08:00.000 --> 01:08:01.720
I couldn't run the Protection Portal

1375
01:08:01.720 --> 01:08:03.240
and talk about AI every month.

1376
01:08:03.240 --> 01:08:04.920
It just wouldn't be fair

1377
01:08:04.920 --> 01:08:08.640
because there's people that run businesses

1378
01:08:08.640 --> 01:08:10.840
covering so many different issues,

1379
01:08:10.840 --> 01:08:14.600
from NDAs to non-compete agreements to employee issues

1380
01:08:14.600 --> 01:08:18.800
to I need to figure out my trademarks, my logos.

1381
01:08:18.800 --> 01:08:21.880
They have so many issues that they're going through.

1382
01:08:21.880 --> 01:08:24.279
I can't cover AI every month there.

1383
01:08:24.279 --> 01:08:27.840
So I had to create an AI only group.

1384
01:08:27.840 --> 01:08:29.240
That was ALUN.

1385
01:08:29.240 --> 01:08:30.560
That's what that is.

1386
01:08:30.560 --> 01:08:32.720
So all of you that took ALUN,

1387
01:08:32.720 --> 01:08:35.520
that's in that AI blueprint package,

1388
01:08:35.520 --> 01:08:37.240
you get $1,000 off of this.

1389
01:08:37.240 --> 01:08:39.680
So that means you're only paying $49.95

1390
01:08:39.680 --> 01:08:42.640
for trademark search, trademark application,

1391
01:08:42.640 --> 01:08:47.200
three-hour AI, well, three-hour IP audit,

1392
01:08:47.200 --> 01:08:50.680
plus the Protection Portal for a full year,

1393
01:08:50.680 --> 01:08:54.560
the network, the affiliate package,

1394
01:08:54.560 --> 01:08:56.460
and everything else we threw in there.

1395
01:08:57.840 --> 01:08:59.640
That's pretty great.

1396
01:08:59.640 --> 01:09:03.319
So what we're gonna do now is drop the link.

1397
01:09:03.319 --> 01:09:05.359
If she didn't drop the link already,

1398
01:09:05.359 --> 01:09:07.260
there should be two links.

1399
01:09:07.260 --> 01:09:10.800
If you were in the AI blueprint package,

1400
01:09:10.800 --> 01:09:13.200
there's a link just for you.

1401
01:09:13.200 --> 01:09:14.640
You can click on that link,

1402
01:09:14.640 --> 01:09:16.760
cause it's $1,000 off.

1403
01:09:16.760 --> 01:09:18.120
And anybody who's thinking,

1404
01:09:18.120 --> 01:09:20.640
well, I'll just press that button and get that discount.

1405
01:09:20.640 --> 01:09:22.439
Well, we're gonna check to make sure

1406
01:09:22.439 --> 01:09:24.500
that you actually are in that package,

1407
01:09:24.500 --> 01:09:26.279
the other package beforehand.

1408
01:09:26.279 --> 01:09:30.479
So, and if you're not in that, in the AI blueprint,

1409
01:09:30.479 --> 01:09:32.960
then you'll see another link for you.

1410
01:09:32.960 --> 01:09:35.720
And you can do either a three-pay or a single pay.

1411
01:09:35.720 --> 01:09:36.800
All right.

1412
01:09:36.800 --> 01:09:38.380
That's the offer.

1413
01:09:38.380 --> 01:09:40.399
I've just done something nobody does.

1414
01:09:40.960 --> 01:09:42.120
I did it on day one.

1415
01:09:42.120 --> 01:09:43.600
You already know it.

1416
01:09:43.600 --> 01:09:44.880
It's out there.

1417
01:09:44.880 --> 01:09:46.200
It's out of the way.

1418
01:09:46.200 --> 01:09:48.720
If you have questions, you can ask questions.

1419
01:09:48.720 --> 01:09:52.920
You have a full week to figure out all of your questions

1420
01:09:52.920 --> 01:09:54.360
and ask your questions.

1421
01:09:54.360 --> 01:09:55.200
All right.

1422
01:09:55.200 --> 01:09:57.280
And then Friday at midnight, we close the door.

1423
01:09:57.280 --> 01:09:58.720
And I hope you guys will join

1424
01:09:58.720 --> 01:10:00.120
because I love helping.

1425
01:10:00.000 --> 01:10:01.280
these companies grow.

1426
01:10:01.280 --> 01:10:05.080
We have a lot of companies that are just doing really well.

1427
01:10:05.080 --> 01:10:07.640
And part of it is because we provide this for them all.

1428
01:10:07.640 --> 01:10:11.540
So with that, I think we're gonna close for today.

1429
01:10:11.540 --> 01:10:13.960
If anybody has any questions on that,

1430
01:10:13.960 --> 01:10:16.680
just you can stay on for a minute or two.

1431
01:10:16.680 --> 01:10:20.520
At 8.25, day one always ends up being a little late.

1432
01:10:20.520 --> 01:10:23.860
So at 8.25, we're gonna start VIP.

1433
01:10:25.200 --> 01:10:28.900
VIP, we're gonna do live searching together today.

1434
01:10:28.900 --> 01:10:30.940
We're gonna take questions and answers.

1435
01:10:30.940 --> 01:10:33.620
You can bring up your own business.

1436
01:10:33.620 --> 01:10:37.660
What VIP really tends to be is like a,

1437
01:10:37.660 --> 01:10:39.980
I think like Ray, isn't it kind of like a sample

1438
01:10:39.980 --> 01:10:41.620
of what the Protection Portal is?

1439
01:10:42.540 --> 01:10:44.500
Oh man, definitely.

1440
01:10:44.500 --> 01:10:45.900
The cool part about the Protection Portal,

1441
01:10:45.900 --> 01:10:47.180
it's a little different even more

1442
01:10:47.180 --> 01:10:49.180
is that we have so many brilliant members in there

1443
01:10:49.180 --> 01:10:51.100
that bring the most entrenched,

1444
01:10:51.100 --> 01:10:53.580
genius questions and procedures.

1445
01:10:53.580 --> 01:10:54.740
So it's a lot of fun.

1446
01:10:54.740 --> 01:10:56.580
And then other people start collaborating together

1447
01:10:56.580 --> 01:10:57.980
in businesses as well.

1448
01:10:58.820 --> 01:11:00.540
And if you guys think that,

1449
01:11:00.540 --> 01:11:02.980
okay, well three hours, maybe I don't need that much.

1450
01:11:02.980 --> 01:11:05.220
We've had so many members come that are like,

1451
01:11:05.220 --> 01:11:06.520
oh, I don't need three hours.

1452
01:11:06.520 --> 01:11:08.480
I don't have anything to talk about.

1453
01:11:08.480 --> 01:11:11.960
They walked out with an entire business strategy

1454
01:11:11.960 --> 01:11:15.020
and they had no idea how much intellectual property

1455
01:11:15.020 --> 01:11:15.980
they actually had.

1456
01:11:15.980 --> 01:11:16.980
They didn't even know they had things

1457
01:11:16.980 --> 01:11:21.360
that they could monetize for managing their IP portfolios.

1458
01:11:21.360 --> 01:11:22.200
So they came out-

1459
01:11:22.200 --> 01:11:23.820
You know what we'll do is on Wednesday,

1460
01:11:23.820 --> 01:11:26.340
I'll have a guest or two come that actually,

1461
01:11:26.340 --> 01:11:27.700
like I'll ask Eileen maybe.

1462
01:11:28.380 --> 01:11:29.300
I think Eileen's really good.

1463
01:11:29.300 --> 01:11:32.660
And maybe one other to explain.

1464
01:11:32.660 --> 01:11:34.100
Cause Eileen came to us and said,

1465
01:11:34.100 --> 01:11:35.380
look, I don't have anything.

1466
01:11:35.380 --> 01:11:37.140
Like it's probably gonna take a half hour.

1467
01:11:37.140 --> 01:11:39.580
I think I ended up going three and a half hours with her.

1468
01:11:39.580 --> 01:11:40.820
She had so much stuff.

1469
01:11:40.820 --> 01:11:44.660
And she actually came out with the book,

1470
01:11:44.660 --> 01:11:47.620
a business, wine business,

1471
01:11:47.620 --> 01:11:48.780
trademarks for each of them,

1472
01:11:48.780 --> 01:11:51.060
logos for each of them,

1473
01:11:51.060 --> 01:11:53.220
business plans for each of them.

1474
01:11:53.220 --> 01:11:55.900
And then like a name miraculously manifested

1475
01:11:55.900 --> 01:11:56.860
because she couldn't figure out

1476
01:11:56.860 --> 01:11:58.820
what the name was to come up with.

1477
01:11:58.820 --> 01:12:01.700
The name manifested, like it was incredible.

1478
01:12:01.700 --> 01:12:04.980
And now she'd become like a number one bookseller,

1479
01:12:04.980 --> 01:12:06.820
which has nothing to do with me.

1480
01:12:06.820 --> 01:12:08.940
That's her, she's amazing.

1481
01:12:08.940 --> 01:12:11.860
But it is amazing to serve in this capacity.

1482
01:12:11.860 --> 01:12:15.000
So if you have the ability to do it, I would take it.

1483
01:12:15.000 --> 01:12:17.960
So with that, I'm going to close here.

1484
01:12:17.960 --> 01:12:21.580
I'll see you VIPers at, let's make it 8.30.

1485
01:12:21.580 --> 01:12:23.560
I'll give you guys enough of a bio break.

1486
01:12:23.560 --> 01:12:24.860
At 8.30, I'll see you there.

1487
01:12:24.860 --> 01:12:26.300
I'll give you 12 minutes.

1488
01:12:26.300 --> 01:12:28.300
If anybody has questions about the package,

1489
01:12:28.300 --> 01:12:29.940
you can stay here.

1490
01:12:29.940 --> 01:12:31.780
If you have questions about what VIP is,

1491
01:12:31.780 --> 01:12:33.220
you can stay here.

1492
01:12:33.220 --> 01:12:35.060
If you want to just see me talk for no reason,

1493
01:12:35.060 --> 01:12:36.300
you can stay here,

1494
01:12:36.300 --> 01:12:38.780
but we're going to close the door in a few minutes.

1495
01:12:38.780 --> 01:12:40.220
You can't be late.

1496
01:12:40.220 --> 01:12:42.940
You get out of here, Ray and I'll manage the folks.

1497
01:12:42.940 --> 01:12:45.020
Well, let's see if anybody has any questions about,

1498
01:12:45.020 --> 01:12:47.580
see your hand, see you there.

1499
01:12:47.580 --> 01:12:50.060
If anybody has any questions about the package,

1500
01:12:50.060 --> 01:12:52.420
let me take any of those questions first.

1501
01:12:52.420 --> 01:12:54.840
Raise your guys' virtual hands down in the reaction button.

1502
01:12:55.680 --> 01:12:57.240
And in the meantime, I just want to clarify,

1503
01:12:57.240 --> 01:12:58.320
because we're seeing some questions

1504
01:12:58.320 --> 01:12:59.240
at the different programs.

1505
01:12:59.240 --> 01:13:00.840
Yes, we have levels to our programs.

1506
01:13:00.840 --> 01:13:04.280
So I, just to help make it a little bit more clear,

1507
01:13:04.280 --> 01:13:06.360
we do have this $95 challenge.

1508
01:13:06.360 --> 01:13:10.520
The VIP sessions is an additional $195,

1509
01:13:10.520 --> 01:13:13.760
and it is everything Peter talked about in the beginning.

1510
01:13:13.760 --> 01:13:16.320
We go more in depth, we deep dive on topics,

1511
01:13:16.320 --> 01:13:17.160
and you get a lot of demonstrations.

1512
01:13:17.160 --> 01:13:18.600
Ray, you're breaking up a little bit, Ray.

1513
01:13:18.600 --> 01:13:20.560
You get to ruin my favorite part.

1514
01:13:20.560 --> 01:13:21.400
Ray, you're breaking up.

1515
01:13:21.400 --> 01:13:22.800
Let me take it for you, okay?

1516
01:13:22.800 --> 01:13:23.640
And then you get.

1517
01:13:24.920 --> 01:13:25.760
Let me take it for you.

1518
01:13:25.760 --> 01:13:27.520
It's just because your reception's really bad.

1519
01:13:27.520 --> 01:13:28.520
It's just breaking up.

1520
01:13:28.520 --> 01:13:30.840
So there are different levels.

1521
01:13:30.840 --> 01:13:33.120
So this challenge is $95.

1522
01:13:33.120 --> 01:13:35.480
It's for the whole five days, right?

1523
01:13:35.480 --> 01:13:37.240
We're going to go together for an hour

1524
01:13:37.240 --> 01:13:38.400
to an hour and 10 minutes.

1525
01:13:38.400 --> 01:13:40.680
Typically it's around there an hour, an hour, 10 minutes.

1526
01:13:40.680 --> 01:13:43.600
VIP is another hour to an hour and 10 minutes.

1527
01:13:43.600 --> 01:13:47.260
That happens within 15 minutes of us closing

1528
01:13:47.260 --> 01:13:48.320
the challenge itself.

1529
01:13:48.320 --> 01:13:49.640
That's $195 more.

1530
01:13:49.640 --> 01:13:52.000
That's where you get to ask questions directly.

1531
01:13:52.000 --> 01:13:54.240
That's where you can say, hey, Peter,

1532
01:13:54.240 --> 01:13:55.240
I got this going on.

1533
01:13:55.240 --> 01:13:56.440
I don't know what to do.

1534
01:13:56.440 --> 01:13:58.160
Do I have anything to think about here?

1535
01:13:58.160 --> 01:14:01.040
Or are there certain things I should be thinking about?

1536
01:14:01.040 --> 01:14:02.440
You have any strategies?

1537
01:14:02.440 --> 01:14:05.120
You can talk about all sorts of amazing things there.

1538
01:14:05.120 --> 01:14:08.420
And again, just to be clear, none of it's legal advice.

1539
01:14:08.420 --> 01:14:09.960
I've been doing this for over a year and a half

1540
01:14:09.960 --> 01:14:10.800
at this point.

1541
01:14:12.640 --> 01:14:14.920
There is no legal advice that's given.

1542
01:14:14.920 --> 01:14:17.360
I'm very good at knowing where that line is.

1543
01:14:17.360 --> 01:14:19.280
And so the second I see you start saying,

1544
01:14:19.280 --> 01:14:21.520
well, what should I do in my, nope.

1545
01:14:22.000 --> 01:14:23.080
I don't do that.

1546
01:14:23.080 --> 01:14:26.480
But I tell you that, let's say you're in a situation,

1547
01:14:26.480 --> 01:14:29.040
as an example, you say, I'm gonna work

1548
01:14:29.040 --> 01:14:31.520
with a software developer and I'm about to sit down

1549
01:14:31.520 --> 01:14:32.880
with them, what are the type of things

1550
01:14:32.880 --> 01:14:34.520
that I should be thinking about?

1551
01:14:34.520 --> 01:14:35.640
I'm gonna tell you, well, make sure

1552
01:14:35.640 --> 01:14:37.920
that original agreement where they're working

1553
01:14:37.920 --> 01:14:41.400
on your app has them assign all right title

1554
01:14:41.400 --> 01:14:44.640
and interest to the copyright for the code over to you.

1555
01:14:44.640 --> 01:14:46.400
Also assigns all right title and interest

1556
01:14:46.400 --> 01:14:50.200
for the functionality for any potential patents for you.

1557
01:14:50.200 --> 01:14:52.800
If you're gonna work with GoDaddy to create a logo,

1558
01:14:52.800 --> 01:14:55.160
I'm gonna tell you what kind of things you need to have

1559
01:14:55.160 --> 01:14:56.880
in your agreement before you even go

1560
01:14:56.880 --> 01:14:58.360
and talk to these people.

1561
01:14:58.360 --> 01:15:00.040
If you're a marketing person.

1562
01:15:00.000 --> 01:15:02.140
and you're working with individuals,

1563
01:15:02.140 --> 01:15:02.980
and you're saying,

1564
01:15:02.980 --> 01:15:04.980
hey, what kind of things should I worry about?

1565
01:15:04.980 --> 01:15:06.500
I'm gonna let you know things like,

1566
01:15:06.500 --> 01:15:09.500
well, you can't use things like ChatGPT and MidJourney

1567
01:15:09.500 --> 01:15:11.700
to use your client's confidential information

1568
01:15:11.700 --> 01:15:13.660
because that's a third-party platform,

1569
01:15:13.660 --> 01:15:15.780
which can result in you running into ethical issues

1570
01:15:15.780 --> 01:15:19.640
or getting into serious violation of legal problems

1571
01:15:19.640 --> 01:15:21.780
because you essentially took your client's material

1572
01:15:21.780 --> 01:15:23.300
and made it publicly available.

1573
01:15:23.300 --> 01:15:25.060
Like, I'll let you know all these things.

1574
01:15:25.060 --> 01:15:26.860
Anything that I can do to help you out,

1575
01:15:26.860 --> 01:15:29.320
I will, without giving you legal advice.

1576
01:15:30.260 --> 01:15:31.100
Got it?

1577
01:15:31.100 --> 01:15:32.040
So that's how that breaks down.

1578
01:15:32.040 --> 01:15:33.800
That's what VIP is.

1579
01:15:33.800 --> 01:15:36.920
And what the Protection Portal is in that offer

1580
01:15:36.920 --> 01:15:38.720
is essentially an extension of that.

1581
01:15:38.720 --> 01:15:40.720
It's like a full year of that,

1582
01:15:40.720 --> 01:15:42.880
plus all the other stuff that you guys get.

1583
01:15:43.760 --> 01:15:46.520
Let me see if there's any questions.

1584
01:15:46.520 --> 01:15:47.760
Anybody have a question?

1585
01:15:51.080 --> 01:15:52.840
Feel free to just go ahead and unmute yourself

1586
01:15:52.840 --> 01:15:54.560
if you have a question right now.

1587
01:15:54.560 --> 01:15:55.400
And we're also asking that-

1588
01:15:55.400 --> 01:15:56.960
What was that, Larissa?

1589
01:15:56.960 --> 01:15:59.640
Just letting them know they can unmute themselves

1590
01:16:00.240 --> 01:16:01.440
if they have a question.

1591
01:16:01.440 --> 01:16:05.280
And if you just signed up for VIP in the last hour,

1592
01:16:05.280 --> 01:16:06.600
let us know so we can make sure,

1593
01:16:06.600 --> 01:16:09.840
because it's a separate, different VIP Zoom link

1594
01:16:09.840 --> 01:16:10.680
to get into it.

1595
01:16:10.680 --> 01:16:12.200
It's not the same one you used to get in here.

1596
01:16:12.200 --> 01:16:13.640
That's right.

1597
01:16:13.640 --> 01:16:15.880
And with that, the VIP page,

1598
01:16:15.880 --> 01:16:17.580
when you buy, if you just joined,

1599
01:16:17.580 --> 01:16:20.500
actually has a button already there for you guys in a link

1600
01:16:20.500 --> 01:16:21.940
so that you can just go right in,

1601
01:16:21.940 --> 01:16:24.640
but you can't go in until we close this down.

1602
01:16:24.640 --> 01:16:27.700
So if you're waiting and it's still not letting you in,

1603
01:16:27.700 --> 01:16:29.700
that's why, just as soon as we shut this down,

1604
01:16:29.700 --> 01:16:32.340
then we'll take a break and we'll go hop over there.

1605
01:16:34.140 --> 01:16:34.980
Great.

1606
01:16:34.980 --> 01:16:37.460
So, Jennifer, go ahead and do it and just,

1607
01:16:37.460 --> 01:16:38.980
we can stick here for a minute.

1608
01:16:38.980 --> 01:16:42.140
Katerina, make sure that you have the email with the link

1609
01:16:42.140 --> 01:16:44.740
or like she just said, just let us know you have it.

1610
01:16:45.780 --> 01:16:48.620
We close VIP on Wednesday, is that right?

1611
01:16:48.620 --> 01:16:49.860
Somebody's asking-

1612
01:16:49.860 --> 01:16:52.020
Yeah, at midnight on Wednesday, we close it.

1613
01:16:52.020 --> 01:16:56.740
And the reason why is because we cover a lot in VIP,

1614
01:16:56.740 --> 01:16:57.980
like a lot.

1615
01:16:57.980 --> 01:16:58.980
Jennifer's been in it.

1616
01:16:58.980 --> 01:17:00.780
Jennifer's like, yeah.

1617
01:17:00.780 --> 01:17:05.060
Like we go through a lot of details and we do it slowly.

1618
01:17:05.060 --> 01:17:09.220
We answer questions like live while we're doing it.

1619
01:17:09.220 --> 01:17:11.140
It's not just teaching, it's like,

1620
01:17:11.140 --> 01:17:13.140
Cheech, do you have a question?

1621
01:17:13.140 --> 01:17:13.980
All right.

1622
01:17:13.980 --> 01:17:15.180
Oh yeah, can you go back to the prior screen?

1623
01:17:15.180 --> 01:17:16.180
Yup, sure.

1624
01:17:16.180 --> 01:17:17.300
Can you explain what this is?

1625
01:17:17.300 --> 01:17:18.300
Yup, sure.

1626
01:17:18.300 --> 01:17:21.060
Like, it's a lot of detail.

1627
01:17:21.060 --> 01:17:24.060
And so VIP is very detailed.

1628
01:17:24.060 --> 01:17:26.500
So what I don't want to do is have somebody new

1629
01:17:26.500 --> 01:17:29.980
come into VIP on Thursday

1630
01:17:29.980 --> 01:17:31.940
because they may be asking questions

1631
01:17:31.940 --> 01:17:34.580
about stuff that we've already covered,

1632
01:17:34.580 --> 01:17:36.820
which is just gonna make it really complicated for people.

1633
01:17:36.820 --> 01:17:39.740
So while a lot of people are out there saying,

1634
01:17:39.740 --> 01:17:41.660
oh yeah, I'll just have people come in at any time.

1635
01:17:41.660 --> 01:17:42.660
I make more money.

1636
01:17:42.660 --> 01:17:43.860
This isn't about money.

1637
01:17:45.140 --> 01:17:46.540
Anybody who knows what we're running here,

1638
01:17:46.540 --> 01:17:48.860
they know this is not about that.

1639
01:17:48.860 --> 01:17:50.900
This is making sure we cover at least the ads

1640
01:17:50.900 --> 01:17:52.140
and the things to make things run

1641
01:17:52.140 --> 01:17:53.940
so we can help you guys the best we can.

1642
01:17:54.820 --> 01:17:56.220
This is essentially my outreach program.

1643
01:17:56.220 --> 01:17:57.820
That's why I run this thing, so.

1644
01:17:59.300 --> 01:18:02.020
And when you go VIP, it elongates.

1645
01:18:02.020 --> 01:18:03.780
I know we've said this a lot of times in the chat,

1646
01:18:03.780 --> 01:18:06.060
but it elongates your access to the replays

1647
01:18:06.060 --> 01:18:07.900
if you don't end up taking the foundation package.

1648
01:18:07.900 --> 01:18:08.740
Oh, that's right.

1649
01:18:08.740 --> 01:18:10.020
I forgot to mention that.

1650
01:18:10.020 --> 01:18:10.860
Yeah, that's right.

1651
01:18:10.860 --> 01:18:13.380
Okay, so the way VIP works

1652
01:18:13.380 --> 01:18:17.780
is actually you get the replays for 90 days.

1653
01:18:17.780 --> 01:18:19.860
If you take the challenge alone,

1654
01:18:19.860 --> 01:18:21.900
you get the replays for 30 days.

1655
01:18:21.940 --> 01:18:24.340
When you go into VIP, you get it for 90 days.

1656
01:18:24.340 --> 01:18:27.220
That's three months of replays.

1657
01:18:27.220 --> 01:18:28.620
So we let people do that

1658
01:18:28.620 --> 01:18:32.100
because in VIP, we go into a lot more depth.

1659
01:18:32.100 --> 01:18:33.700
So I figured it'd make a lot more sense

1660
01:18:33.700 --> 01:18:36.380
to give them access to the replays longer.

1661
01:18:36.380 --> 01:18:37.540
So we do that for them.

1662
01:18:40.820 --> 01:18:42.300
Does anybody have any questions

1663
01:18:42.300 --> 01:18:45.020
or people just wanna see me do something funny?

1664
01:18:45.020 --> 01:18:45.860
Is that it?

1665
01:18:45.860 --> 01:18:46.700
No.

1666
01:18:46.700 --> 01:18:48.780
Blooper reel in three, two, one.

1667
01:18:48.780 --> 01:18:49.620
I know.

1668
01:18:49.620 --> 01:18:50.620
All right, well, I'm gonna jump off.

1669
01:18:50.620 --> 01:18:51.860
I'll leave them with you.

1670
01:18:52.860 --> 01:18:57.220
And I'm gonna go say goodnight to my child.

1671
01:18:57.220 --> 01:19:00.300
And then I'll be back on in five minutes.

1672
01:19:00.300 --> 01:19:01.140
Right.

1673
01:19:01.140 --> 01:19:01.980
Bye, you guys.

1674
01:19:01.980 --> 01:19:02.820
Have a great night.

1675
01:19:02.820 --> 01:19:03.660
Take care.

1676
01:19:03.660 --> 01:19:04.500
Bye.