WEBVTT

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So I had just finished my audit and I just have to say guys that it was the best party

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I have ever been to and it definitely over delivered in every way that I could have

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ever imagined.

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I didn't know what to expect to be honest.

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I did know that I was going to come out with some crazy value and I did.

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So much was unpacked in such little time and it was just smooth.

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I've had businesses before but this is a different business I'm getting into and Peter does not

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do all the work for you but he does all the work with you and that alone is already more

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than you can ask for.

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You're definitely ripping him off by getting all these things taken care of and he's there

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with you the whole time.

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We've robbed him definitely because this is priceless.

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It's the value on your audit and just being in this protection portal alone is so much

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more than you can ask for.

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So mad props to the generosity that Peter has given us for allowing us to be in such

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a community and I'm just confessing that to everyone so you know how real this is and

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I just want to stand on solid ground again and say that Peter is the real deal.

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He's just so thorough.

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This guy is so proper with everything and I cannot be more blessed to have had him work

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on this with me and I just pray to be successful so much sooner so that I can just go back

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and just tell everyone, you know what, this is the guy, this is the man who helped me

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get to where I gotta go.

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Definitely one of the key roles into my success.

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I just had my IP audit yesterday.

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I'm very grateful for this program because I was stuck literally because of these copyright

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issues that I thought about it but I didn't know how to solve them.

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I tried to look for an IP lawyer but haven't been able to find one that is as knowledgeable

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as Peter and experienced as Peter and so this time he really solved a lot of the long time

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questions I had regarding the videos I created.

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Each question, each situation I mentioned, Peter was able to help me to find an answer.

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Oh yes, I started a company name, eventually we found that there is another trademark that

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has the very similar name but we found another one which is closer to my Chinese version

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and it has a higher possibility to be accepted.

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So that is great, I was very excited.

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At least I know there's a way to solve it instead of hanging in the air.

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I just had my IP audit, Peter and Ray did an amazing job.

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It just seemed to flow.

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In between all of that we were laughing and having fun.

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Peter gave me legal direction and discussed my patent and its history.

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Then he gave me legal direction regarding the word trademark and the specific goods

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and services that could be affected and we think we overcame a few items there.

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I had a manufacturing terms and services document, there was proprietary information as well

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as an indemnity clause and I read over those thoroughly, brought those to Peter's attention.

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He read through them as well, gave me great direction on what to add, why he was concerned

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about specific things.

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I think we covered nine different things.

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Definitely get prepared, look over everything you have, have more questions than you need.

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Peter is more than willing to take the time to go through it and just a wonderful, wonderful

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experience.

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I just got done with my IP audit and I'm so, so happy.

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It just was amazing.

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Peter helped me find a great money making idea for a business that was something that

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I'm already good at and I can just easily do it and put together a challenge and a course

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and I didn't even know it was a thing.

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A potential partnership came out of this that is going to be a win, win, win.

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A win for all of us and the people that we serve.

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My exact IP questions were answered and the, seeing the

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Mark searching going on with my ideas just made it made the training so much more clear because I

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could see okay these are my ideas and then this is where it doesn't line up it's too descriptive

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or common terms that shouldn't be used so and then I came away with two business names that

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are unique and available to trademark so that's just really exciting because that's where I was

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kind of not not knowing where to go from from there and then I came away with clarity focus

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peace and joy so I mean just just amazing amazing I feel like I'm so much lighter now and so much

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more on fire to go and get my ideas done and and work on this money-making idea hi there I'm Eileen

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and I did my IP audit last week with Peter and Davis so they get you prepared with a package

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to you know have everything squared away what we're going to talk about and me being new in my

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business I'm writing a book and I've got you know some coaching um down the road I was thinking okay

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this meeting is not going to take long because I don't have much but after three hours plus three

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hours with Peter one I just it was awesome I don't like lawyer stuff I don't like um you know

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that talk but Peter just made it so easy he gave me just like a like a map of the things that I

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needed to do that I need to take care of how to protect myself literally it was so much more than

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what I expected and Peter just goes above and beyond so if you're thinking about it considering

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it I highly highly suggest and encourage that you do you will not be disappointed

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hey what's going on guys how's everybody doing good to see everybody I see Jeff hanging out it's

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like this royalty chair over there probably doing like five different deals while he's watching this

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at the same time uh and see all these other people that recognize this is awesome so what's

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kind of funny is um we usually don't run that video until like day four like we usually it takes

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a long time before we get to that video but this is a very different group I've had a lot of real

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application real business questions come to me within one day like more in one day than I usually

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get an entire challenge so there's more professionals in this group um than usual

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so I mean that some of the questions that people have been asking have been really specific to

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application within their corporations what should they do with one entity what should they do with

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another entity how should they apply this how should they apply that what do they do with their

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networks I've got somebody who's doing franchise work another one who's doing uh bringing books

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in another one who's got like like five different trademarks are asking questions on

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and so as we're looking at all this a lot of the questions had to do with the audit

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like immediately people wanted to start doing the audit and so I showed that video that's a

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handful of people that have taken the audit uh it's real guys like it's it's real legal work

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it's in-depth it's hardcore okay um so now you know a little bit more about what the opinions

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are the people that are actually have done it uh and you'll hear more about that on like day four

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but um it's kind of funny that I wanted to play that now it's just because the questions have

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come out I'm gonna hit one administrative thing and then I'm gonna jump directly into another

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topic in copyright and then I'm gonna introduce our guest speaker who's here from DC which is

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awesome Keith's with us which is really cool um I've met Keith before in Boston we hit it off and

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he is uh he's brilliant and so I know you guys are going to appreciate what he has to share

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uh but before we jump into that I just want to touch one administrative thing okay for those

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of you that are in VIP because some of the people in VIP been asking very direct questions meaning

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like life or death of the corporation questions like those are the questions that I've been getting

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like literally I got a cease and desist letter I'm contemplating doing this what should I do

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all right so here's the thing I can't give you legal advice meaning I can't tell you in your

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specific situation there's a 90 percent chance of you being liable for trademark infringement

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because of these seven factors blah blah blah I can't do that here I can do that in the audit

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okay but in VIP what I can do is tell you what the law says so in VIP um I think we've already

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answered around 22 different questions at this point I mean we've answered a lot of questions

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already and it's still growing like people ask questions a lot in there um and so we guarantee

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that we will answer at least one question but when we answer your question I can't tell you

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yes

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As your trademark is Feshir and the other person owes Feshift.

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And there's no likelihood of confusion

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because it's international class 41.

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And it's blah, blah, blah.

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I can't do that.

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What I can tell you is exactly how the evaluation is done

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so that you can make the decision

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or make the decision with your attorney.

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Now, if you want me to dig in, which

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is what about 50% of people always want,

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if you want me to dig in, that's the IP audit.

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You want to get in there.

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People are already signing up.

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They're already getting booking that.

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That's how you do that.

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All right, so VIP, there's the link for VIP.

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It was just dropped.

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If you want to jump in there, that's

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where you can ask at least one of your own questions.

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With that, I want to jump directly into copyrights

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and then introduce everybody to Keefe.

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But there's an issue here.

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There's two main issues that I want to cover today.

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One of them is copyright ownership

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when it comes to using anything in artificial intelligence.

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And number two is, how many life coaches do I have here?

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Just like business coaches or life coaches by a show of hands.

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All right, so that's not a lot.

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How about virtual hands?

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There are a lot of, because I got about five

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different emails.

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OK, mindset coach.

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I'm seeing other coaches.

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OK, all right.

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Any of you, real quick, any of you

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who are quote unquote coaches, meaning business coaches,

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life coaches, anything in that realm, your most valuable asset

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is literally your materials.

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Because for a number of you, your processes

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can't be protected, meaning that you're likely not

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going to be able to file a patent on your process.

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So there's not a system or a method

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that's protectable under patent law.

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We'll talk about patent law in two days.

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However, your processes that are being performed,

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the way that you want to protect the processes that

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are being performed is actually through protecting

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your materials, your handouts, your software apps, your videos,

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your audio, the name of your programs.

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You may have an educational institution

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that has a separate name, that has another,

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that's a different trademark.

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It might be a separate LLC just for that, right?

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You can do that.

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But the process, as an example, let's say that what I do

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is I meet with people, I evaluate what their ideas are,

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and I give them an IP audit.

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And I tell them what to do, first, second, third,

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lay it out for the entire year.

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That's my process.

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I can't protect that under patent law.

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I can't even protect that general process

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under copyright law or trademark law.

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But I can protect the name with trademarks.

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I can protect the logos with trademarks.

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I can protect the flow chart that lays out

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the steps through copyright.

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I can protect the videos through copyright.

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I can protect the audio through copyright.

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I can protect my e-book through copyright.

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I can protect my blog through copyright.

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I can protect my podcast through somebody.

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Somebody, anybody?

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Viewer, copyright.

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Yeah, you got it.

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That's right, come on now.

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That's what you can do.

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See, and the beauty of copyright is it,

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how much does copyright cost?

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Somebody type in the chat.

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Define copyright application.

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What's it cost?

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Boom, 65 bucks.

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Come on now.

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How many people here went to dinner this week

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and spent more than 65 bucks?

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I just went to lunch and spent more than 65 bucks.

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And that might speak towards how much I eat at lunch,

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but that's another subject matter for another day, okay?

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The whole point, that might be a different challenge,

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how to control your appetite.

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That's a different challenge.

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But the point being that copyright is the least expensive

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of all the IP rights, but it can be very powerful.

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It's like a sniper shot.

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So if you've got these really good programs,

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look at protecting your software apps,

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your materials, your flow charts,

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all that other stuff through copyright, okay?

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All right, now I'm gonna touch base

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for about three minutes on copyright ownership

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and is Keith here yet?

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Let me see if Keith's here.

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Yeah, he's here.

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Yeah, I'll turn on my video.

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That is wonderful.

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All right, Keith, give me two minutes

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to reintroduce this topic

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and then I will introduce you, my friend.

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It's good to see you.

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Yeah, good to see you too.

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I'm gonna turn off my video.

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You go ahead with your stuff.

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All right.

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And I'll jump in when you're ready for me.

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That sounds great, all right.

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So here's the thing, everyone.

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When it comes to ownership,

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we touched base on this briefly yesterday.

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When it comes to ownership

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of what you create using artificial intelligence,

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namely, ChatGPT, MidJourney,

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programs like that, AI software

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that uses a neural network.

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network on the back end to manipulate data or manipulate images and provide you with a result

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based on your entered prompts right and we all like that name prompt because you're prompting

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the software to spit something out that's what you're doing you're typing in something or you're

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inputting something for the software to manipulate to give you a result okay or to draft results for

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you when it comes to ownership this is so important please listen to this when it comes to ownership

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of what is rendered the majority of the time you are not going to be able to own the copyright

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associated with what's rendered because what's being rendered the result of what you're getting

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is created by artificial intelligence this is a huge problem because there's a lot of people

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that are using ai programs to create things and then they're presenting them to other

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corporations and saying hey i'm a marketing specialist i just created this new logo for you

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i just created this new introduction for you this new marketing campaign for you

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it's all yours you can file a copyright on it and everything no you can't because it was created by

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artificial intelligence all right that's that's one layer and keith and i are gonna explore this

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we're gonna go deeper with this because i'm of the opinion that that's going to change

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soon but there's a reason for it and we're gonna have a little discussion about that and keep

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elaborate a little bit on that as well but there's a second part to this guys and there's a second

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part that a lot of people are missing how many people here just by a show of hands really enjoy

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reading all of the disclaimers and legal jargon that what i didn't even finish the question why

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are you shaking your head already like let me finish it it's gonna get better no no it's gonna

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get better so all the the jargon that i can't even finish the question people are shaking their heads

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all right like you know the all the terms and conditions all the policies all that legal stuff

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that you have all claimed that you have read because you all check the box saying that you

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read it just to be clear you have claimed that you've read it okay so how many of you enjoyed it

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just by a show of hands could i get an amen or something like nothing i can't get anything all

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right ray thank you ray thank you right all right here's the thing i've read them okay i've read

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them i'm the nerd in the background who reads these things okay now the majority of them

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will have language that says that if you use the results for commercial purposes

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guess what you can't all right now what does commercial purposes mean commercial purposes

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means that you're going to use the logo that's rendered to make money you're going to use the

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you know the the software the modification to the source code or the creation of source code

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and modification to the source code you're going to now utilize that to make money

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you're going to monetize that that's using it for commercial purposes you literally signed an

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agreement when you agreed to some of these ai software platforms stating that you would not do

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that now you can pay a fee all right and this is where i'm going to end and then i'm going to

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introduce keith you can pay a fee a monthly fee to be able to use these in a commercial environment

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but there's a hook that nobody tells you about the hook is the second that you stop using some of

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these a second you stop paying these monthly fees you no longer have a commercial license

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which means now that you no longer have a commercial license you can no longer use the

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materials so the materials that you have created under the license under some of these this is not

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all of them this is under some of the ai software platforms that you paid for the monthly fee for

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saying that you can use in a commercial purposes once you stop paying that fee you lost the right

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you lost the license to use it in a commercial environment which means now you are now in

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violation of their agreement you gotta read the small print guys you've got you've got to dig into

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this stuff this this place it's not the wild west but people are trying to figure this area out

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and with that i want to introduce my friend keith kopferschmidt he is really smart in this area

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um i met him in boston we had a little discussion separately about a few different things uh he is

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the ceo and head of the copyright alliance he's done a lot of work in copyright and intellectual

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property law and agreements working with different groups heading up different groups

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seeing how they negotiate he's indeed you're still in dc right oh yeah yeah he's still in dc so he's

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in the belly of the quote-unquote beast nice place slash nice place and so uh i just want

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to introduce you keith just maybe we could start a little bit by

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you could say just what is your own impression when it comes to this ownership issue? Like what do

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you think about this ownership issue? And then we'll kind of talk a little, we'll elaborate a

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little bit more on the prompts and the elaboration on the details of the prompts and then obviously

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feel free to offer anything else that's going to help everybody. Yeah so before we get in I just

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want to say I joined a little bit early just to make sure I didn't have any technical difficulties

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and I'm glad I did because I got to listen to you talk about, you talked about, you asked how many

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people were mind mind tech coaches and when I was in private practice I did some of that work and

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your, not advice, your information was spot on. I mean it was fantastic because it's really all

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about sort of like making a recipe. You got a little bit of, some stuff's going to be protected

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by trademarks, some patents, some copyrights, but the processes itself you want to protect

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all those individual videos and materials and you know everything all together. But anyway I don't

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want to get too far into the weeds there because you just said that but that was fantastic,

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that was just really really great information I think for the group. Thank you Keith, I appreciate

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that. Thank you. In terms of you know copyright ability of AI, everything with AI, whenever we

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talk about artificial intelligence you know we're treading new ground here right. So we're in

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in uncharted territory. The copyright office issued some guidance on kind of how to register works

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that might include some elements of copyright ability or some elements of AI generated output

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basically. We'll talk, we'll definitely go into that in more detail but so they, but they were

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they're the only copyright office in the whole across the globe to do that right. Everyone else

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is still trying to figure it out and the copyright office has been going from country to country kind

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of explaining the different issues and stuff. So and they have also said the copyright office

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has also said that this is their first crack at it. They're probably going to make mistakes,

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they're probably going to have to fix things but this is the first step in that direction

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and so that's what we have to go with right now. So we'll talk a lot about copyright ability

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of works that are created either solely with AI or partially with a using AI and you know and

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what I tell you today frankly it could potentially change in the future but as of right now this you

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know we can certainly talk about it and and I can tell you what I know about this and what you can

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do and not do and things you need to need to be thinking about. So that's a great introduction

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guys and just so everybody's really clear what what Keith is talking about is is the fact that

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this is this is so new. All right now artificial intelligence in and of itself is not new. It's

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been around for ages like a long time. Netflix uses artificial intelligence like that rhombus

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that you have moving in your like in your living room. I mean if you've ever been concerned that

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artificial intelligence is going to take over the world and like everybody's going to die.

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Has your rhombus attacked you yet as you were sleeping in the middle of the night? Did your

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vacuum attack you? Probably not. So this technology has been around. We're going to get have to get

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used to it but Keith is exactly right. The the copyright office is trying to figure out how to

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do this. Legal like laws are trying like courts are trying to figure out how do you deal with

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these issues because there's no there's no precedent in some situations. So law is literally being

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created. You're on the forefront of the law right now and you've got two individuals that are really

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digging deep into this to try to help all of you out as we're trying to figure it out ourselves. So

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go right ahead Keith. Yeah yeah no that's that's exactly right and and to your examples I'm going

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to draw a dividing line here between two different types of artificial intelligence right. You've got

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artificial intelligence or the Roomba whatever it's called you know the the that device and

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and you've got other types of artificial intelligence and then you've got what we

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call generative AI right. Generative AI is artificial intelligence that takes a a creative

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work a copyrighted work ingests its copies it uses it and and lots of works and combines that

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and learns from it to create other creative works right to create artwork to create a literary work

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like a a short story maybe or a letter or who knows what in terms of text. Eventually it's

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going to be able to create and it's restart a little bit audio visual works and movies and

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and what have you and certainly music. It is AI for music. That's what we call generative AI

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and that is really what the copyright office is most concerned about and what we'll talk about.

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We may I might not say generative AI all the time but when I talk about AI I'm talking about

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generative AI not the type of AI that you might use like Netflix might use to figure out what

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movies you want to watch or or something like that.

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That's quite a bit different, and the laws will apply quite a bit differently

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to that as opposed to generative AI.

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Just for clarity, everybody, so what Keith is referring to is there literally is a clash.

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There's a difference between the two, right?

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So one of them uses neural networks.

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One of them becomes intelligent.

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Gives it, it makes it so that the results that are rendered are very similar

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to what a human being, quote, unquote, would render, right?

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That's the one that he's referring to.

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That's what we're most concerned about with the Copyright Office versus the ones

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that are just kind of looking at trends

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and just doing the exact same thing over and over and over.

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That's a different type than what we're referring to.

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Go right ahead, Keith.

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Yeah, yeah, so, okay, so if you are using artificial intelligence,

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there's a spectrum of copyrightability, okay?

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On one end of the spectrum, you have work that is created completely

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by using artificial intelligence.

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So, for instance, let's say I put in, I'm using, let's say, Stability AI,

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and I type in a green frog with a hat, okay?

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What's going to come out is produced entirely by AI.

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My prompt is really not giving it much information of any type.

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And so what's coming out is purely AI.

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That is not going to be protectable by copyright.

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In order to be protectable by copyright, it must be, something must be created by a human.

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So, we have on one end of the spectrum, something that's created purely by AI.

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On the other end of the spectrum, obviously, is something created solely by a human.

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You're not using AI at all.

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You're drawing, you're doodling, you're, you know, you're filming something,

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you're taking a photograph, you're writing a letter.

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All that stuff's going to be protected by copyright, okay?

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Because that's created by a human being.

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The difficult part is everything in the middle, right?

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You have this spectrum of different type of works.

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On one point in the spectrum, you have human-assisted AI-generated works, okay?

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So, that's, for instance, where AI generates something.

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Let's say AI creates, you say, AI, create a short story about somebody,

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a grandmother going to a market or something.

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It creates a short story.

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That is not going to be protected, that short story, in and of itself.

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But let's say you go in and you start editing that short story.

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So, you change the grandmother's name.

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You don't like the market they went to or parts of the story of where they went

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or why they did this or the other thing, and you start changing that story.

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Well, wait a minute.

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Now, you've got human involvement, human creativity included in that.

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At what point do you draw the line there between what's protected and what's not?

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That is very, very difficult.

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And we'll try to answer that a little bit today.

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But that's one point in that sort of gray area.

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The other point in the gray area to talk about is the inverse of that, basically, okay?

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Where you've got AI-assisted human creation, okay?

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So, let's say you write the short story, and then you put it in as a prompt

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in the chat GPT or something else, and you put it as a prompt, and you go,

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can you fix my grammar, fix my spelling?

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Or can you make this a little bit more exciting?

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Or, you know, so, or maybe can you fix the ending or insert a chapter that gets me

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from this point to that point, and then it gets a little bit more muddy, right?

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And so, those are the points in between that become very difficult.

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What the Copyright Office has said in its guidance,

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and if you want us to read the guidance entirely,

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you go to the Copyright Office website.

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On the right-hand side, it says, if you just look on the right-hand side of the website,

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it says, Copyright and Artificial Intelligence.

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Click on that, they'll send you to a webpage, and then you can,

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the guidance document is there, you take a look at that.

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So, but what the Copyright Office has said is basically, for that short story example

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that I gave, you can claim and you can register that short story.

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But what you do, you have to disclaim anything that was created by the AI itself, right?

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So, if you have the AI write the last paragraph, you have to say something like, okay,

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short story by me, last paragraph by AI, or something like that, or some text added by AI.

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So, something like that, you're going to have to disclaim that, okay?

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And same with the inverse, if it's AI generated and you go in and tweak stuff,

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you would sort of do the opposite of that.

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And on the registration form, it's fairly easy to do, and for anyone who's thinking

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about registering, I don't know to what degree, Peter, you've talked about this yet,

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but if you're going to register, there's only one form you can use, right?

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There are many different forms you can use under normal circumstances.

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But if you're creating something that you have to disclaim the AI usage in it,

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you have to use what's called the standard application.

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It's the only form you can use, and that's pretty significant.

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A lot of people have problems with that.

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And the Copyright Office is going to change that over time to make it

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so you can use other forms as well.

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But right now, you can only use the standard form to do that.

422
00:30:11.780 --> 00:30:12.840
Yeah, that's exactly right.

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So yesterday, towards the end of the class, everybody remember I showed you the Copyright

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Office site, and then in VIP, we looked at it in a little more detail.

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That's where you actually find it.

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I actually dropped the link for all of you to see on the Copyright site where it refers

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to AI.

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In there, they actually were having hearings, they were having opportunities for the public

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to speak.

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They had all sorts of different things going on for consideration of what to do with AI.

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What do you do with what's created with AI?

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Now, one of the things that I've tried to coach everybody on here is that artificial

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intelligence, these platforms are phenomenal for getting ideas of what to do, right?

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But what I wouldn't do is actually have it literally create everything for you and then

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try to take ownership of what's created because you can't.

436
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So let's say you've got like, you're stuck, like in your brain, you're stuck in your,

437
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you know, there's certain characters for the story you want to create.

438
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And so you have like most of the story together, and you're trying to figure out the next chapter,

439
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you know, you can actually ask it to give you ideas for another chapter.

440
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But what you don't do is copy every word that's rendered from the application, and

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then use it.

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It gives you ideas, it can break, it can break the old, when the writer's block, it can help

443
00:31:33.920 --> 00:31:36.900
you break writer's block very well.

444
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One other thing that works very well, which Keith alluded to is, you can take some of

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your work and you can have it modify things.

446
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Or you can take one of the things that I've done, I've done something that's pretty cool.

447
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I'll use otter AI to take my own presentations, transcribe my presentations, throw my presentations

448
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that are not confidential.

449
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We covered this yesterday.

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00:31:57.800 --> 00:32:01.180
I don't put anything confidential into these platforms.

451
00:32:01.180 --> 00:32:07.340
Then I throw it into something like chat TPT, and I say, take this, this, this transcription

452
00:32:07.340 --> 00:32:13.860
of what happened, and give me five main bullet points, put it in an email format.

453
00:32:13.860 --> 00:32:19.060
So as to entice the members of my corporation to want to attend the next meeting or something

454
00:32:19.060 --> 00:32:24.300
like that, boom, it grabs out the most important points, spits it out in an email, I tweak

455
00:32:24.300 --> 00:32:27.060
it a little, bam, I send it out.

456
00:32:27.060 --> 00:32:28.340
That's high usability.

457
00:32:28.340 --> 00:32:31.000
But what we're talking about here is ownership.

458
00:32:31.000 --> 00:32:34.900
When you're creating something that is important to the company, you want to be able to own

459
00:32:34.900 --> 00:32:35.900
it.

460
00:32:35.900 --> 00:32:40.500
You don't want your competition to just grab the same thing, and you can't stop them, especially

461
00:32:40.500 --> 00:32:43.620
when you spend all your time and money creating this thing.

462
00:32:44.380 --> 00:32:48.500
I mean, for some writers and for some creators, that's like their children.

463
00:32:48.500 --> 00:32:51.540
And so you don't want the competition to walk away with this.

464
00:32:51.540 --> 00:32:55.040
And so we're talking about ownership at the copyright office.

465
00:32:55.040 --> 00:32:57.700
And so that's, Keith, I'm going to hand it over to you again.

466
00:32:57.700 --> 00:33:03.460
But that's where we're, the biggest issue that I've seen in this area, really, I believe

467
00:33:03.460 --> 00:33:09.420
if you go into incredible detail in the prompts, to the point where you almost become the photographer

468
00:33:09.420 --> 00:33:11.720
taking the picture with the camera.

469
00:33:11.720 --> 00:33:15.280
So you're laying out so much detail.

470
00:33:15.280 --> 00:33:20.320
Instead of saying, give me a beach scene with a hammock, and boom, it comes out of mid-journey.

471
00:33:20.320 --> 00:33:27.400
You're saying, I want sunset with this color, this many clouds, this many palm trees, this

472
00:33:27.400 --> 00:33:32.600
many ridges on the palm trees, this color scheme being used in the background, this

473
00:33:32.600 --> 00:33:33.600
type of sand.

474
00:33:33.600 --> 00:33:40.880
I mean, you're laying it out in so much detail that it doesn't take the artificial intelligence,

475
00:33:40.880 --> 00:33:46.980
a lot of intelligence, pun intended, to create the result, because you've laid out so much

476
00:33:46.980 --> 00:33:50.480
of the actual image yourself.

477
00:33:50.480 --> 00:33:55.240
That's the part that I believe we're going to see some serious changes in the copyright

478
00:33:55.240 --> 00:33:59.920
office where people are going to be able, they're going to be able to do this assessment

479
00:33:59.920 --> 00:34:06.120
and say, you know what, in that prompt, that prompt was so incredibly detailed, I believe

480
00:34:06.120 --> 00:34:11.639
you truly are the author, because all the computer did was render exactly what you typed.

481
00:34:11.639 --> 00:34:14.120
I believe that point is coming.

482
00:34:14.120 --> 00:34:18.600
But what I don't want you guys doing, which is why I covered yesterday, is please don't

483
00:34:18.600 --> 00:34:25.320
use ChatGPT to create the prompt for you to then put into mid-journey to create the image,

484
00:34:25.320 --> 00:34:29.800
because you use AI to create a result from AI, and you're going to have, there's going

485
00:34:29.800 --> 00:34:34.360
to be no room to argue that you can own the results of mid-journey in that case, because

486
00:34:34.360 --> 00:34:36.199
you didn't create anything.

487
00:34:36.199 --> 00:34:37.719
So Keith, go ahead.

488
00:34:37.719 --> 00:34:38.719
What do you think about that?

489
00:34:38.719 --> 00:34:39.719
Yeah.

490
00:34:39.719 --> 00:34:40.719
No, that's, that's exactly right.

491
00:34:40.719 --> 00:34:43.280
And when I mentioned copyright registration, it's all about ownership.

492
00:34:43.280 --> 00:34:44.400
It is.

493
00:34:44.400 --> 00:34:50.199
And as Peter said, I mean, you don't want your competitors be taking this information,

494
00:34:50.199 --> 00:34:52.080
these materials from you.

495
00:34:52.080 --> 00:34:58.200
And although there's no, there's no requirement right now, if you were to use AI to create

496
00:34:58.200 --> 00:34:59.640
something, there's no requirement.

497
00:35:00.000 --> 00:35:02.760
for you to label it created by AI or something,

498
00:35:02.760 --> 00:35:04.040
there will be, that's coming.

499
00:35:04.040 --> 00:35:05.880
I can tell you that's coming.

500
00:35:05.880 --> 00:35:10.160
And so your competitors eventually will be able to see,

501
00:35:10.160 --> 00:35:12.540
oh, this material is AI, that means they don't own it,

502
00:35:12.540 --> 00:35:15.080
I can take it too, right, and use it.

503
00:35:15.080 --> 00:35:18.400
So you might think, oh, I just won't say that I did it,

504
00:35:18.400 --> 00:35:20.480
they won't know, they'll think it's protected by copyright

505
00:35:20.480 --> 00:35:21.440
and I own it.

506
00:35:21.440 --> 00:35:24.360
Well, you might be able to do that for some period of time,

507
00:35:24.360 --> 00:35:28.400
but not for very much longer, I think.

508
00:35:29.280 --> 00:35:31.840
And to Peter's point, he's also spot on here

509
00:35:31.840 --> 00:35:34.240
where if you look at the Copyright Office guidance,

510
00:35:34.240 --> 00:35:37.800
it's pretty basic in the guidance right now.

511
00:35:37.800 --> 00:35:40.000
It doesn't anticipate

512
00:35:40.000 --> 00:35:43.040
if you have a very, very detailed prompt.

513
00:35:43.040 --> 00:35:45.200
And we've been doing these, at the Copyright Office,

514
00:35:45.200 --> 00:35:48.280
we've been doing these demos with different artists

515
00:35:48.280 --> 00:35:53.280
and authors and musicians to learn how they use AI.

516
00:35:53.280 --> 00:35:56.760
And one artist showed us that she had

517
00:35:57.760 --> 00:36:00.520
an image of a character

518
00:36:01.440 --> 00:36:03.600
and she had a separate image of a hat

519
00:36:03.600 --> 00:36:06.960
and she showed how she put that into,

520
00:36:06.960 --> 00:36:08.880
oh gosh, I can't remember, it might've been Midjourney,

521
00:36:08.880 --> 00:36:12.080
she put it into Midjourney and she told Midjourney,

522
00:36:12.080 --> 00:36:14.960
put this hat on top of the character, right,

523
00:36:14.960 --> 00:36:18.000
on top of the head of the character, and it did that, okay?

524
00:36:18.960 --> 00:36:21.880
And so there you've got two prompts

525
00:36:21.880 --> 00:36:25.880
that are totally protected by copyright, right?

526
00:36:25.880 --> 00:36:29.040
The mix of them probably is also protected by copyright,

527
00:36:29.040 --> 00:36:31.120
but the Copyright Office doesn't think so, right?

528
00:36:31.120 --> 00:36:33.000
They don't really know what they're doing right now

529
00:36:33.000 --> 00:36:34.760
because their advice is pretty simplistic.

530
00:36:34.760 --> 00:36:38.160
They're just thinking like the example that I gave you

531
00:36:38.160 --> 00:36:41.440
about originally with the green frog with the hat.

532
00:36:41.440 --> 00:36:44.120
The other piece of information I wanna pass along

533
00:36:44.120 --> 00:36:47.400
is you do not always have to disclaim

534
00:36:47.400 --> 00:36:50.640
if something is created by artificial intelligence.

535
00:36:50.640 --> 00:36:52.160
You only have to disclaim it

536
00:36:52.160 --> 00:36:54.640
if it's more than what they call a trivial amount

537
00:36:54.640 --> 00:36:56.080
or a de minimis amount.

538
00:36:56.080 --> 00:36:57.840
So if it's a very, very small amount,

539
00:36:57.840 --> 00:36:59.160
I think somebody had asked a question

540
00:36:59.160 --> 00:37:01.440
about like spell check or something.

541
00:37:01.440 --> 00:37:05.960
I mean, you wouldn't have to disclaim that presumably,

542
00:37:05.960 --> 00:37:08.040
unless you're a really bad speller, I suppose,

543
00:37:08.040 --> 00:37:10.680
but you wouldn't have to disclaim that

544
00:37:10.680 --> 00:37:14.160
because that's gonna be really trivial changes

545
00:37:14.160 --> 00:37:15.960
to what you've done.

546
00:37:17.120 --> 00:37:20.040
Where that line is between trivial changes

547
00:37:20.040 --> 00:37:23.440
and not trivial changes, I can't tell you.

548
00:37:23.480 --> 00:37:24.520
I really don't know.

549
00:37:24.520 --> 00:37:29.120
If you were to put some photograph, for instance,

550
00:37:29.120 --> 00:37:32.960
into AI and you said, change the color here and change this

551
00:37:32.960 --> 00:37:35.600
and we'll put a tree here and all that kind of stuff.

552
00:37:35.600 --> 00:37:37.000
And I don't know.

553
00:37:37.000 --> 00:37:39.280
I don't know whether that would be trivial.

554
00:37:39.280 --> 00:37:41.880
The Copyright Office also has a video that they,

555
00:37:41.880 --> 00:37:43.960
I don't think posted it yet or not,

556
00:37:43.960 --> 00:37:45.480
that explains the guidance

557
00:37:45.480 --> 00:37:47.920
where they go through many, many different examples.

558
00:37:47.920 --> 00:37:51.560
And if you're still kind of confused,

559
00:37:51.560 --> 00:37:52.600
you want more information,

560
00:37:52.600 --> 00:37:54.120
that's not a bad video to watch.

561
00:37:54.120 --> 00:37:55.320
And I think it'll be kind of helpful

562
00:37:55.320 --> 00:37:57.840
because it shows you very visually

563
00:37:57.840 --> 00:38:01.040
like what they would consider to be a trivial amount

564
00:38:01.040 --> 00:38:02.680
and what they wouldn't.

565
00:38:02.680 --> 00:38:04.120
But there's a lot of tough questions here

566
00:38:04.120 --> 00:38:05.880
that need to be answered.

567
00:38:05.880 --> 00:38:09.160
There's one thing in particular that I'm looking at

568
00:38:09.160 --> 00:38:13.000
that I think is it may be a way to use AI

569
00:38:13.000 --> 00:38:14.120
in an effective manner,

570
00:38:14.120 --> 00:38:19.120
however, bypass this entire ownership thing

571
00:38:19.400 --> 00:38:22.200
because the original copyright owner

572
00:38:22.200 --> 00:38:24.160
has the right to create derivatives

573
00:38:24.160 --> 00:38:26.320
and only the original copyright owner.

574
00:38:26.320 --> 00:38:28.400
So if you take your original work

575
00:38:28.400 --> 00:38:31.520
and you put it into, let's say mid-journey

576
00:38:31.520 --> 00:38:34.920
or some other program, some other AI software,

577
00:38:34.920 --> 00:38:38.600
let's for the moment not talk about the fact

578
00:38:38.600 --> 00:38:41.480
that what you uploaded may actually become available

579
00:38:41.480 --> 00:38:42.720
to third parties.

580
00:38:42.720 --> 00:38:45.600
Let's assume that this is completely sealed

581
00:38:45.600 --> 00:38:47.880
and no third party is going to see it.

582
00:38:47.880 --> 00:38:50.320
If you are the original copyright owner

583
00:38:50.320 --> 00:38:53.160
and you're using AI to do a slight modification

584
00:38:53.160 --> 00:38:56.080
to the point where it's only considered a derivative,

585
00:38:56.080 --> 00:38:58.440
meaning that it never gets to the point

586
00:38:58.440 --> 00:39:01.280
of being a completely brand new work

587
00:39:01.280 --> 00:39:04.000
for purposes of copyright purposes,

588
00:39:04.000 --> 00:39:07.440
then there may be an argument

589
00:39:07.440 --> 00:39:10.600
that the modification that was done by AI

590
00:39:10.600 --> 00:39:13.280
falls under the scope of the original owner

591
00:39:13.280 --> 00:39:17.440
because any slight modifications to the original work

592
00:39:17.440 --> 00:39:20.840
are supposed to be owned by the original owner,

593
00:39:20.840 --> 00:39:23.800
which is the person who created the original copyright.

594
00:39:23.800 --> 00:39:26.320
I haven't seen anyone argue this yet.

595
00:39:26.320 --> 00:39:29.360
This is something that I'm exploring right now.

596
00:39:29.360 --> 00:39:31.280
And I'm wondering, I don't mean to put you under a gun,

597
00:39:31.280 --> 00:39:32.800
Keith, I'm just kind of wondering

598
00:39:32.800 --> 00:39:34.240
if you have any thoughts on that

599
00:39:34.240 --> 00:39:37.760
since the original work is owned by,

600
00:39:37.760 --> 00:39:41.240
let's say Julie in here to make it real.

601
00:39:41.240 --> 00:39:44.320
Julie's got her own picture.

602
00:39:44.320 --> 00:39:45.360
She uploads it.

603
00:39:45.360 --> 00:39:46.440
She owns the copyright.

604
00:39:46.440 --> 00:39:48.040
She makes the modification to the point

605
00:39:48.040 --> 00:39:49.520
where it's only considered derivative,

606
00:39:49.520 --> 00:39:51.120
not a new created work.

607
00:39:51.120 --> 00:39:54.320
Since it is modified by AI,

608
00:39:54.320 --> 00:39:57.440
the author of any new work is considered to be AI.

609
00:39:57.440 --> 00:40:00.440
However, it should fall under the scope of the original.

610
00:40:00.000 --> 00:40:07.000
owner, can she in fact file the copyright on that slightly modified work, even though the modification was done by AI?

611
00:40:07.000 --> 00:40:14.000
So she can, but she may not want to. It may be a, frankly, a waste of money to some extent.

612
00:40:14.000 --> 00:40:21.000
So if you have that original work and you've got a registration and you've got that's protected by copyright already, that original work,

613
00:40:21.000 --> 00:40:28.000
and then you use it as a prompt and you, and the example I usually give because we've been talking to a lot of our music members about this,

614
00:40:28.000 --> 00:40:35.000
is you've got a song and then you go, oh boy, we really love, it's like a really good song, but really would love to put a guitar riff in here or something.

615
00:40:35.000 --> 00:40:40.000
And so you have AI do that and go, oh, this is perfect. Boom. It's great. And you put that out.

616
00:40:40.000 --> 00:40:45.000
Well, you're going to own the original sound recording of the original song. You're going to own that.

617
00:40:45.000 --> 00:40:55.000
OK, you're also going to own the song with the with the AI component, the guitar riff disclaimed, if you will.

618
00:40:55.000 --> 00:40:58.000
OK, so you're going to own, but it's pretty much the identical thing, right?

619
00:40:58.000 --> 00:41:03.000
I mean, the original song, the original song with the guitar riff disclaimed.

620
00:41:03.000 --> 00:41:08.000
So you really don't you shouldn't need to do that. You'll be protected in any event.

621
00:41:08.000 --> 00:41:15.000
But you are right. In theory, you would you could do two separate registrations and protect yourself that way.

622
00:41:15.000 --> 00:41:21.000
I suppose it might depend on just how many changes you're making with the final version.

623
00:41:21.000 --> 00:41:28.000
I think this is going to be an interesting discussion that's not too far away, because if you read the news, the Beatles are coming out with a new song.

624
00:41:28.000 --> 00:41:40.000
Right. Even though two of the Beatles are not with us any longer, they have a song, but they had were never able to release it because the recording of John's voice is just not very it's kind of sketchy.

625
00:41:40.000 --> 00:41:47.000
And through AI, they're able to fix that. And so that song will be basically protected.

626
00:41:47.000 --> 00:41:54.000
But it'll also be a little bit different because of what AI does to the vocals in John Lennon's book and John Lennon's voice.

627
00:41:54.000 --> 00:42:00.000
So anyway, we'll see if anybody challenges that. Yeah, that's about it's a really good point.

628
00:42:00.000 --> 00:42:11.000
And so the the the reason why I wanted to walk through that scenario, everybody, is because I want you to understand the power of a sixty five dollar registration.

629
00:42:12.000 --> 00:42:23.000
What Keith just walked you through and what I just walked you through was that original copyright application that was filed is so powerful that it covers not only the original work, but derivatives.

630
00:42:23.000 --> 00:42:33.000
So therefore modifications that are being done through mid journey through other programs should fall under the legal rights of the original copyright owner.

631
00:42:33.000 --> 00:42:45.000
So whatever you are creating your original works, you should protect if it's important to you, because then if somebody modifies it and it falls into the category of a derivative, they cannot do that.

632
00:42:45.000 --> 00:42:51.000
You own the original work, whether or not you file for rights on the new one really is not as important.

633
00:42:51.000 --> 00:42:55.000
And quite frankly, as Keith said, it may be a waste of money, quite frankly.

634
00:42:55.000 --> 00:43:01.000
But the fact that it matters, the only one who can create the derivative is the original copyright owner.

635
00:43:01.000 --> 00:43:09.000
Keith, you've been like really generous with your time. I mean, I asked you for like 15 minutes. You've been here for like a half hour already.

636
00:43:09.000 --> 00:43:14.000
So I just I want to thank you personally. I know how incredibly busy you are.

637
00:43:14.000 --> 00:43:21.000
I think maybe I'll ask and see if there's like one or two questions and then, you know, I'll let you go if you're OK with that. Are you OK with that?

638
00:43:21.000 --> 00:43:25.000
Yeah, no, I'm here. I'm fine. I have the time and I'm very happy to do it.

639
00:43:25.000 --> 00:43:33.000
And I will mention, too, that if anyone has any questions, obviously, Peter is just a huge fountain of information here and a great resource.

640
00:43:33.000 --> 00:43:39.000
But on our on our Web site at the Copyright Alliance dot org, we have lots of FAQs and we only do copyright.

641
00:43:39.000 --> 00:43:47.000
So you won't find any trademark information or patent information there. But any questions you have on copyright, we we try to answer a lot of them.

642
00:43:47.000 --> 00:43:52.000
And if there's no answer up there, you can send us your question and we'll try to put an answer up there.

643
00:43:52.000 --> 00:43:57.000
Yeah. And in the private group, we'll actually give you the contact information for the Copyright Alliance as well.

644
00:43:57.000 --> 00:44:02.000
So, Anita, I knew you had a question. Let me unmute you.

645
00:44:02.000 --> 00:44:07.000
OK, go right ahead. So my question is about royalties.

646
00:44:07.000 --> 00:44:12.000
You were talking about the Beatles and Lennon, of course, is deceased.

647
00:44:12.000 --> 00:44:22.000
So do his heir still qualify for royalties or is that because now it's animated or artificially manipulated? Is it no longer him?

648
00:44:22.000 --> 00:44:27.000
So if you've been watching the news, there's a strike going on, a couple of strikes.

649
00:44:27.000 --> 00:44:32.000
And that issue is subject to the strike. Now, not necessarily in the music area.

650
00:44:32.000 --> 00:44:43.000
But if you were to take that same example in movies, right, if, let's say, someone's passed the law passed on and you have some excerpt of of a deceased actor that you want to put into a movie or something.

651
00:44:43.000 --> 00:44:53.000
Does that actor get paid? Do their heirs get paid? That is one of the issues that is at the heart of the strike going on with the studios and labor.

652
00:44:53.000 --> 00:44:57.000
And so I'm not going to opine on that. And that will all be resolved by contract.

653
00:44:57.000 --> 00:45:00.000
And the same is generally going to be true in music.

654
00:45:00.000 --> 00:45:02.920
too, you'd have to go back and look at their contracts

655
00:45:02.920 --> 00:45:03.480
and agreement.

656
00:45:03.480 --> 00:45:06.360
I would think, as a general matter,

657
00:45:06.360 --> 00:45:10.520
that his heirs probably would get paid.

658
00:45:10.520 --> 00:45:12.240
But you never know.

659
00:45:12.240 --> 00:45:14.680
And certainly, back in the Beatles' day,

660
00:45:14.680 --> 00:45:17.360
no one ever anticipated something like this, like AI.

661
00:45:17.360 --> 00:45:21.680
So I have to say, I just don't really know the answer.

662
00:45:21.680 --> 00:45:24.200
A lot of it's going to just depend on the agreements

663
00:45:24.200 --> 00:45:25.960
that they have in place, I think.

664
00:45:25.960 --> 00:45:29.520
Yeah, and Anita, this is a body of law called likeness.

665
00:45:29.520 --> 00:45:33.200
It's a really big area right now, specifically in AI.

666
00:45:33.200 --> 00:45:35.320
Matter of fact, if you're really interested,

667
00:45:35.320 --> 00:45:42.720
Arnold Schwarzenegger recently did a song on the hills.

668
00:45:42.720 --> 00:45:44.120
The hills sing music.

669
00:45:44.120 --> 00:45:45.960
The hills are music, something like that.

670
00:45:45.960 --> 00:45:48.920
If you look at online, you'll see Arnold Schwarzenegger

671
00:45:48.920 --> 00:45:52.480
singing in a dress what was formerly

672
00:45:52.480 --> 00:45:56.560
in Little House on the Prairie, or whatever the old sequence

673
00:45:56.600 --> 00:46:00.280
was when the woman is singing and spinning

674
00:46:00.280 --> 00:46:01.760
about the hills, singing.

675
00:46:01.760 --> 00:46:03.000
Sound of music.

676
00:46:03.000 --> 00:46:04.200
What is it?

677
00:46:04.200 --> 00:46:05.120
Sound of music.

678
00:46:05.120 --> 00:46:06.920
Sound of music, yeah, that's it.

679
00:46:06.920 --> 00:46:11.080
But you can hear Arnold, he's like, get the chopper.

680
00:46:11.080 --> 00:46:14.200
He's singing that as he's dancing.

681
00:46:14.200 --> 00:46:15.800
It's all artificial intelligence.

682
00:46:15.800 --> 00:46:16.920
It's absolutely hilarious.

683
00:46:16.920 --> 00:46:19.120
I'm pretty sure he didn't get any royalties.

684
00:46:19.120 --> 00:46:22.520
But the whole point being that there is

685
00:46:22.520 --> 00:46:24.800
a body of law called likeness.

686
00:46:24.800 --> 00:46:27.080
If you look it up on the internet, you see a ton of it.

687
00:46:27.080 --> 00:46:29.640
It crosses over with intellectual property law.

688
00:46:29.640 --> 00:46:31.920
It does hit on copyright.

689
00:46:31.920 --> 00:46:36.480
It's a specialty area where, as of right now, as Keith said,

690
00:46:36.480 --> 00:46:39.480
there's a huge strike going on.

691
00:46:39.480 --> 00:46:42.840
I have a friend of mine who's actually out in Los Angeles.

692
00:46:42.840 --> 00:46:46.240
And she's actually out there picketing, walking the streets,

693
00:46:46.240 --> 00:46:49.880
not doing any films, because this is such a big issue.

694
00:46:49.880 --> 00:46:51.640
Because that's how they make their money.

695
00:46:51.640 --> 00:46:54.240
And now all of a sudden, can you imagine all of a sudden

696
00:46:54.240 --> 00:46:57.360
that an artist no longer is needed,

697
00:46:57.360 --> 00:46:59.480
because their likeness is, quote unquote,

698
00:46:59.480 --> 00:47:03.680
owned by the company that actually gave them

699
00:47:03.680 --> 00:47:04.960
the character?

700
00:47:04.960 --> 00:47:07.000
I mean, could that actually be?

701
00:47:07.000 --> 00:47:08.520
Is that even possible?

702
00:47:08.520 --> 00:47:10.240
I mean, think of somebody like Jim Carrey.

703
00:47:10.240 --> 00:47:11.160
Go ahead, Keith.

704
00:47:11.160 --> 00:47:13.640
Yeah, no, I was going to say, so remember at the beginning,

705
00:47:13.640 --> 00:47:15.880
I said, OK, I'm going to tell you what's going on now.

706
00:47:15.880 --> 00:47:19.160
But a year from now, two years, things might be different.

707
00:47:19.160 --> 00:47:21.800
There's something called right of publicity.

708
00:47:21.840 --> 00:47:24.440
And that's really state law, not federal law.

709
00:47:24.440 --> 00:47:26.680
There is no federal right of publicity.

710
00:47:26.680 --> 00:47:29.920
That's probably going to change because of AI.

711
00:47:29.920 --> 00:47:32.520
And Congress has been talking about a federal right

712
00:47:32.520 --> 00:47:33.760
of publicity law.

713
00:47:33.760 --> 00:47:36.320
And right of publicity laws differ depending

714
00:47:36.320 --> 00:47:37.560
on what state you're in.

715
00:47:37.560 --> 00:47:40.520
California's got a very strong right of publicity law.

716
00:47:40.520 --> 00:47:41.200
New York, too.

717
00:47:41.200 --> 00:47:44.040
But if you go to other, some states don't even have it.

718
00:47:44.040 --> 00:47:47.880
The big differentiation is, does right of publicity

719
00:47:47.880 --> 00:47:49.600
survive your death?

720
00:47:49.600 --> 00:47:51.760
In some states, once you pass on,

721
00:47:51.760 --> 00:47:53.360
you have there is no right of publicity.

722
00:47:53.360 --> 00:47:54.680
In others, no.

723
00:47:54.680 --> 00:47:57.760
It still passes on to your heirs.

724
00:47:57.760 --> 00:48:00.520
But there's almost certainly going

725
00:48:00.520 --> 00:48:01.640
to be a right of publicity.

726
00:48:01.640 --> 00:48:02.560
And I'll tell you why.

727
00:48:02.560 --> 00:48:05.080
Congress doesn't do very much sometimes.

728
00:48:05.080 --> 00:48:09.440
But when congressmen's public, their images are threatened,

729
00:48:09.440 --> 00:48:10.960
I think they're going to take action.

730
00:48:10.960 --> 00:48:14.080
So you'll see some law probably within the next couple

731
00:48:14.080 --> 00:48:16.960
of years having to do with that issue, spot on.

732
00:48:16.960 --> 00:48:18.040
That's right, absolutely.

733
00:48:18.040 --> 00:48:19.680
All right, we'll take one more question.

734
00:48:19.680 --> 00:48:24.120
Todd Engwald, how are you?

735
00:48:24.120 --> 00:48:25.520
Good to see you, brother.

736
00:48:25.520 --> 00:48:26.800
Good to see you.

737
00:48:26.800 --> 00:48:27.680
Thank you.

738
00:48:27.680 --> 00:48:31.600
Yeah, my question was just basically how to use MidJourney.

739
00:48:31.600 --> 00:48:33.520
And I've read through their terms.

740
00:48:33.520 --> 00:48:38.160
It doesn't look like you have to keep on paying MidJourney.

741
00:48:38.160 --> 00:48:43.200
But you can use it commercially as long as you're a paid user.

742
00:48:43.200 --> 00:48:45.960
Now, I have a question on other softwares

743
00:48:45.960 --> 00:48:50.320
that are connecting to their API and adding

744
00:48:50.320 --> 00:48:56.200
the images with music or a sound or a voice, AI voice.

745
00:48:56.200 --> 00:49:00.480
How do you get the rights to use that commercially?

746
00:49:00.480 --> 00:49:02.360
And what does commercially mean?

747
00:49:02.360 --> 00:49:03.960
Like, I'm not trying to sell a video,

748
00:49:03.960 --> 00:49:07.760
but I like the video to promote my nonprofit work just

749
00:49:07.760 --> 00:49:09.680
to raise awareness.

750
00:49:09.680 --> 00:49:12.480
How does that all work?

751
00:49:12.480 --> 00:49:14.560
Do you want me to take that, Keith, or you got it?

752
00:49:14.560 --> 00:49:15.760
I'll let you take that.

753
00:49:15.760 --> 00:49:17.200
I don't have anything else to add.

754
00:49:17.200 --> 00:49:20.800
But I think this is a sort of very specific question.

755
00:49:20.800 --> 00:49:21.640
Yeah.

756
00:49:21.640 --> 00:49:22.720
Yeah, absolutely.

757
00:49:22.720 --> 00:49:25.400
So all right, so Todd, I know you personally.

758
00:49:25.400 --> 00:49:26.680
I know how brilliant you are.

759
00:49:26.680 --> 00:49:28.520
And I know what kind of work you do.

760
00:49:28.520 --> 00:49:31.560
So this question really begs the question

761
00:49:31.560 --> 00:49:34.720
of what if you're using multiple software platforms that

762
00:49:34.720 --> 00:49:37.000
have different rights, right?

763
00:49:37.000 --> 00:49:39.680
So you've got MidJourney here.

764
00:49:39.680 --> 00:49:41.960
It says as long as you're paying their monthly fee,

765
00:49:41.960 --> 00:49:45.240
you have a commercial license to use whatever's produced

766
00:49:45.240 --> 00:49:47.640
and make all the money you want, right?

767
00:49:47.640 --> 00:49:50.400
Now, just to be clear so everybody understands,

768
00:49:50.400 --> 00:49:52.120
that does not mean that MidJourney

769
00:49:52.120 --> 00:49:54.480
is going to indemnify you from a copyright lawsuit

770
00:49:54.480 --> 00:49:55.600
or a trademark lawsuit.

771
00:49:55.600 --> 00:49:57.160
That does not mean that.

772
00:49:57.160 --> 00:50:00.960
It just means that they're saying you can do it.

773
00:50:00.000 --> 00:50:03.240
use what's rendered, and we won't go after you.

774
00:50:03.240 --> 00:50:04.600
Now, it's your job.

775
00:50:04.600 --> 00:50:06.240
And those of you that are in VIP,

776
00:50:06.240 --> 00:50:08.400
I'm going to talk a lot more about this today.

777
00:50:08.400 --> 00:50:10.800
It's your job to make sure that whatever is produced

778
00:50:10.800 --> 00:50:12.920
doesn't infringe upon somebody else's legal right.

779
00:50:12.920 --> 00:50:14.920
That's your job, not MidJourney's job.

780
00:50:14.920 --> 00:50:16.480
They're waiving all rights to that.

781
00:50:16.480 --> 00:50:18.560
And by the way, that thing that you signed,

782
00:50:18.560 --> 00:50:21.480
you told them that was OK.

783
00:50:21.480 --> 00:50:22.480
But here's a question.

784
00:50:22.480 --> 00:50:25.800
What if I'm taking another software platform,

785
00:50:25.800 --> 00:50:27.400
and I'm taking the results of one

786
00:50:27.400 --> 00:50:30.080
and I'm incorporating into another one?

787
00:50:30.080 --> 00:50:33.000
Like, I've got a commercial license here.

788
00:50:33.000 --> 00:50:34.480
If this program over here doesn't

789
00:50:34.480 --> 00:50:38.160
have a commercial license, can I use them

790
00:50:38.160 --> 00:50:41.040
and use a commercial license for MidJourney

791
00:50:41.040 --> 00:50:44.080
and take the result and use it commercially?

792
00:50:44.080 --> 00:50:49.400
If, in fact, there is no trump card in software applications.

793
00:50:49.400 --> 00:50:51.120
So for software application number one,

794
00:50:51.120 --> 00:50:52.720
I get a commercial license, meaning

795
00:50:52.720 --> 00:50:56.560
that I can use it and make money using interstate commerce,

796
00:50:56.560 --> 00:50:58.760
sell products, sell services.

797
00:50:58.760 --> 00:51:01.560
There's no preemptive right that says, OK,

798
00:51:01.560 --> 00:51:03.520
since I have it for MidJourney, now

799
00:51:03.520 --> 00:51:07.240
that I'm using it for XYZ software platform,

800
00:51:07.240 --> 00:51:09.960
what I get from XYZ platform added

801
00:51:09.960 --> 00:51:11.520
to what I have for MidJourney now

802
00:51:11.520 --> 00:51:14.360
makes it so that I can use that result commercially.

803
00:51:14.360 --> 00:51:15.840
That is not the case.

804
00:51:15.840 --> 00:51:19.040
You've got to look at each application one by one

805
00:51:19.040 --> 00:51:20.880
and see what the terms and conditions are

806
00:51:20.880 --> 00:51:22.720
for every single one of them.

807
00:51:22.720 --> 00:51:25.280
Anything that's added by any one platform,

808
00:51:25.280 --> 00:51:28.280
you've got to make sure it gives you that commercial license.

809
00:51:28.280 --> 00:51:33.440
Or in the example of Adobe Firefly, which is pretty cool,

810
00:51:33.440 --> 00:51:35.560
they use open source content.

811
00:51:35.560 --> 00:51:37.720
They use licensed content.

812
00:51:37.720 --> 00:51:40.840
So you really don't have to worry about the results.

813
00:51:40.840 --> 00:51:42.280
Unless they change that recently,

814
00:51:42.280 --> 00:51:45.000
they intentionally came out making it

815
00:51:45.000 --> 00:51:48.120
so that anything that's rendered is already licensed.

816
00:51:48.120 --> 00:51:49.480
It's an open license.

817
00:51:49.480 --> 00:51:51.520
You can use it anytime you want.

818
00:51:51.520 --> 00:51:53.440
You can modify it any way you want.

819
00:51:53.440 --> 00:51:54.920
No problems.

820
00:51:54.920 --> 00:51:56.920
So that means that you can take something

821
00:51:56.920 --> 00:51:58.640
that gives you a commercial license,

822
00:51:58.640 --> 00:52:02.920
add on Adobe Firefly to do some tweaking, and you're fine.

823
00:52:02.920 --> 00:52:05.960
But if you're adding another software program

824
00:52:05.960 --> 00:52:07.640
that has an agreement that says,

825
00:52:07.640 --> 00:52:12.680
look, you must pay X amount per month, or you can't use this,

826
00:52:12.680 --> 00:52:14.360
the fact that you got a commercial license

827
00:52:14.360 --> 00:52:16.760
from the software, the first software program

828
00:52:16.760 --> 00:52:19.960
does not mean it carries on to the second one.

829
00:52:19.960 --> 00:52:23.640
So now you can use the second software platform's results

830
00:52:23.640 --> 00:52:24.440
as well.

831
00:52:24.440 --> 00:52:27.480
You've gotta look at every agreement one by one.

832
00:52:27.480 --> 00:52:29.080
I'll give you one example of this.

833
00:52:29.080 --> 00:52:31.480
I was in a meeting with a marketing team,

834
00:52:32.960 --> 00:52:37.600
and one of my team members saw that on the screen,

835
00:52:37.600 --> 00:52:40.080
there was a little logo that showed

836
00:52:40.080 --> 00:52:43.000
that this was being recorded by artificial intelligence.

837
00:52:44.520 --> 00:52:47.800
What I was discussing was being recorded

838
00:52:47.800 --> 00:52:49.640
by artificial intelligence.

839
00:52:49.640 --> 00:52:52.840
My own teammate, Ray Carter, highlighted it.

840
00:52:52.840 --> 00:52:56.040
She said, hey, do you realize that you're using AI

841
00:52:56.040 --> 00:52:58.040
and we're having a confidential conversation here?

842
00:52:58.040 --> 00:53:01.080
Like what's being recorded is now being stored

843
00:53:01.080 --> 00:53:02.880
in a third-party platform,

844
00:53:02.880 --> 00:53:06.000
which potentially is accessible by another party,

845
00:53:06.000 --> 00:53:07.760
which then takes what's confidential

846
00:53:07.760 --> 00:53:10.480
and potentially makes it available to the public.

847
00:53:10.480 --> 00:53:11.400
You can't do that.

848
00:53:11.400 --> 00:53:13.200
They shut it off immediately.

849
00:53:13.200 --> 00:53:14.920
So the whole point being

850
00:53:14.920 --> 00:53:17.120
that you've gotta look at each program.

851
00:53:17.120 --> 00:53:20.280
You've gotta understand as the party who owns the company,

852
00:53:20.280 --> 00:53:24.240
owns the material, it's your job, nobody else's job.

853
00:53:24.240 --> 00:53:26.520
And if you have a company, you have a marketing team,

854
00:53:26.520 --> 00:53:28.000
it's your job to make sure

855
00:53:28.000 --> 00:53:30.200
that your marketing team understands

856
00:53:30.200 --> 00:53:32.680
what software they can use, what they can't use,

857
00:53:32.680 --> 00:53:34.400
what they should do and what they shouldn't do.

858
00:53:34.400 --> 00:53:36.840
Nobody else's, it's your job to do that.

859
00:53:37.720 --> 00:53:38.920
I hope that helps, Todd.

860
00:53:39.960 --> 00:53:43.040
That does, and can you clarify commercial use?

861
00:53:43.040 --> 00:53:45.160
Like let's say you're not selling that video

862
00:53:45.160 --> 00:53:49.480
that it created, you're just using that for promotional use.

863
00:53:49.480 --> 00:53:50.800
Is that commercial use?

864
00:53:50.800 --> 00:53:54.240
Or if I sell that video, that's commercial?

865
00:53:54.240 --> 00:53:55.760
That's a great question.

866
00:53:55.760 --> 00:53:58.840
I mean, personally, from what I've seen in litigation,

867
00:53:58.840 --> 00:54:03.840
if there's any finances that are going to come back

868
00:54:04.320 --> 00:54:06.880
and forth, any benefit that's gonna come back and forth,

869
00:54:06.880 --> 00:54:09.360
those are often considered to be quote-unquote

870
00:54:09.360 --> 00:54:10.760
commercial use.

871
00:54:10.760 --> 00:54:12.800
So if you're using it for advertising,

872
00:54:12.800 --> 00:54:14.200
but you're literally not making money

873
00:54:14.200 --> 00:54:16.000
on the transaction of the advertising,

874
00:54:16.000 --> 00:54:18.920
in fact, you're losing it on Facebook ads,

875
00:54:18.920 --> 00:54:21.680
it still can be considered commercial use

876
00:54:21.680 --> 00:54:22.920
because there's a financial gain

877
00:54:22.920 --> 00:54:25.440
that's going to come out of it.

878
00:54:25.440 --> 00:54:28.640
And so anything kind of public

879
00:54:28.640 --> 00:54:30.360
where you're going to have an expectation

880
00:54:30.360 --> 00:54:31.800
of something coming back,

881
00:54:31.800 --> 00:54:33.760
that's kind of how the courts are looking at

882
00:54:33.760 --> 00:54:35.240
quote-unquote commercial use.

883
00:54:35.240 --> 00:54:36.400
It's very broad.

884
00:54:37.480 --> 00:54:39.000
Any thoughts on that, Keith?

885
00:54:39.000 --> 00:54:40.080
Yeah, no, I was just gonna agree.

886
00:54:40.080 --> 00:54:41.400
That's completely right.

887
00:54:41.400 --> 00:54:44.600
If you look at, there's various cases on this

888
00:54:44.600 --> 00:54:47.200
having to do with uses by Google,

889
00:54:47.200 --> 00:54:49.240
uses by influencers, for instance,

890
00:54:49.240 --> 00:54:51.920
they might use something, a copyrighted work

891
00:54:51.920 --> 00:54:53.760
to gain followers and you might go,

892
00:54:53.760 --> 00:54:54.720
okay, well, that's not commercial,

893
00:54:54.720 --> 00:54:56.040
you're just gaining followers.

894
00:54:56.040 --> 00:54:58.040
But the courts have said that would be considered

895
00:54:58.040 --> 00:54:59.520
to be commercial, something like that,

896
00:54:59.520 --> 00:55:00.360
because...

897
00:55:00.000 --> 00:55:03.320
By increasing the followers, they're

898
00:55:03.320 --> 00:55:05.800
improving their reputation and notoriety.

899
00:55:05.800 --> 00:55:07.520
And therefore, they can make money.

900
00:55:07.520 --> 00:55:09.840
It'll help them make money in other ways.

901
00:55:09.840 --> 00:55:13.280
So commercials are usually interpreted by the courts

902
00:55:13.280 --> 00:55:16.520
pretty broadly, as Peter mentioned.

903
00:55:16.520 --> 00:55:20.240
So I think you're best off kind of making that assumption

904
00:55:20.240 --> 00:55:22.360
that it would be interpreted pretty broadly.

905
00:55:22.360 --> 00:55:23.040
Absolutely.

906
00:55:23.040 --> 00:55:25.160
Everybody, can you please join me

907
00:55:25.160 --> 00:55:27.920
in thanking Keith for his time?

908
00:55:27.920 --> 00:55:29.400
I personally want to thank you.

909
00:55:29.400 --> 00:55:31.880
Light up the chat with just hearts, fire,

910
00:55:31.880 --> 00:55:33.360
whatever you got to do.

911
00:55:33.360 --> 00:55:35.560
Let this man know how much he's appreciated.

912
00:55:35.560 --> 00:55:38.960
Personally, Keith, I'm very grateful for your time.

913
00:55:38.960 --> 00:55:39.640
Thank you.

914
00:55:39.640 --> 00:55:44.000
You're more than welcome to stay and stop by anytime you want.

915
00:55:44.000 --> 00:55:46.360
But I want to respect your time because I

916
00:55:46.360 --> 00:55:47.400
know you're a busy man.

917
00:55:47.400 --> 00:55:48.440
Yeah, I appreciate it.

918
00:55:48.440 --> 00:55:50.440
I really love talking to the group here.

919
00:55:50.440 --> 00:55:52.360
I do have to leave, though, because my dog

920
00:55:52.360 --> 00:55:53.560
is crossing her legs.

921
00:55:53.560 --> 00:55:57.400
So I will have a mess to clean up if I don't.

922
00:55:57.400 --> 00:56:02.120
But I do appreciate all the thank yous

923
00:56:02.120 --> 00:56:05.720
and everything in the chat there and enjoyed being here.

924
00:56:05.720 --> 00:56:07.520
So thank you very much for inviting me.

925
00:56:07.520 --> 00:56:08.160
Absolutely.

926
00:56:08.160 --> 00:56:09.360
We'll be in touch, my friend.

927
00:56:09.360 --> 00:56:10.280
Thanks for your time.

928
00:56:10.280 --> 00:56:11.240
OK, bye-bye, everyone.

929
00:56:11.240 --> 00:56:13.920
All right, take care.

930
00:56:13.920 --> 00:56:15.960
Everybody, how cool was that?

931
00:56:15.960 --> 00:56:21.760
Guys, you just heard from one of the most versed and most

932
00:56:21.760 --> 00:56:26.360
knowledgeable individuals in Washington, DC.

933
00:56:26.360 --> 00:56:29.040
And he just volunteered to help us out.

934
00:56:29.040 --> 00:56:30.560
So that's what happens, honestly.

935
00:56:30.560 --> 00:56:32.160
When you're trying to help people out,

936
00:56:32.160 --> 00:56:34.160
people will make themselves available

937
00:56:34.160 --> 00:56:36.440
to help you serve others.

938
00:56:36.440 --> 00:56:38.880
And so whatever your calling is, I

939
00:56:38.880 --> 00:56:41.000
would strongly urge you to pursue your calling

940
00:56:41.000 --> 00:56:44.720
because somehow, I mean, just by the grace of God,

941
00:56:44.720 --> 00:56:47.480
the people align to help you out when

942
00:56:47.480 --> 00:56:48.640
you're trying to help others.

943
00:56:48.640 --> 00:56:50.880
It's when you're just trying to monopolize everything.

944
00:56:50.880 --> 00:56:53.760
That's when everybody's quiet.

945
00:56:53.800 --> 00:56:59.960
So with that, I'm going to cover one more topic.

946
00:56:59.960 --> 00:57:01.480
I hope that was helpful.

947
00:57:01.480 --> 00:57:03.440
Was that helpful just by a show of hands?

948
00:57:03.440 --> 00:57:04.280
Help you guys out?

949
00:57:04.280 --> 00:57:05.640
Good, OK.

950
00:57:05.640 --> 00:57:09.080
That was probably one of the most thorough,

951
00:57:09.080 --> 00:57:10.840
at least from what I've seen, because I've

952
00:57:10.840 --> 00:57:12.480
gone to different conventions and watched

953
00:57:12.480 --> 00:57:13.520
different virtual things.

954
00:57:13.520 --> 00:57:16.120
That's probably one of the most thorough overviews

955
00:57:16.120 --> 00:57:18.800
of copyright law and AI.

956
00:57:18.800 --> 00:57:21.000
We should probably package that up, Ray, honestly,

957
00:57:21.000 --> 00:57:23.200
because that could help a lot of people.

958
00:57:24.200 --> 00:57:28.400
So with that being said, I want to cover a little more

959
00:57:28.400 --> 00:57:32.040
in the area of materials that you're

960
00:57:32.040 --> 00:57:35.560
going to be using to grow your business,

961
00:57:35.560 --> 00:57:38.200
to excel as a business.

962
00:57:38.200 --> 00:57:41.960
And when do you know when it's something you should protect

963
00:57:41.960 --> 00:57:45.360
and when it's something maybe I don't care about protecting

964
00:57:45.360 --> 00:57:46.680
or not?

965
00:57:46.680 --> 00:57:48.960
The reason why I'm asking this or I'm raising this

966
00:57:48.960 --> 00:57:53.960
is because some of you have got like 1,000 different things.

967
00:57:53.960 --> 00:57:57.720
And you can't afford to file 1,000 different copyright

968
00:57:57.720 --> 00:57:58.400
applications.

969
00:57:58.400 --> 00:58:00.120
Like, I don't know too many people

970
00:58:00.120 --> 00:58:03.560
that want to spend $65,000 on copyrights.

971
00:58:03.560 --> 00:58:09.400
I had a discussion a few weeks ago with DC Comics

972
00:58:09.400 --> 00:58:13.080
and one of their lead attorneys over there.

973
00:58:13.080 --> 00:58:17.600
And Chris, he's the one who filed the trademark

974
00:58:17.840 --> 00:58:19.120
application.

975
00:58:19.120 --> 00:58:21.600
He filed the trademark application for Shazam.

976
00:58:21.600 --> 00:58:23.720
He filed the trademark application for modifications

977
00:58:23.720 --> 00:58:25.800
of Batman.

978
00:58:25.800 --> 00:58:27.520
No, no, not for Batman.

979
00:58:27.520 --> 00:58:30.040
It was for a few other ones.

980
00:58:30.040 --> 00:58:32.280
There were a few other ones.

981
00:58:32.280 --> 00:58:33.720
I think it was Spawn.

982
00:58:33.720 --> 00:58:34.960
I think Spawn was another one.

983
00:58:34.960 --> 00:58:39.440
Anyways, he has his name on like probably 60 different trademarks

984
00:58:39.440 --> 00:58:40.760
for DC Comics.

985
00:58:40.760 --> 00:58:44.520
And we had a discussion with regard to a specific name.

986
00:58:44.520 --> 00:58:46.640
And we had a discussion with regard to copyrights.

987
00:58:46.640 --> 00:58:48.640
And one of the things we kind of touched base on

988
00:58:48.640 --> 00:58:50.720
was, why bother?

989
00:58:50.720 --> 00:58:53.040
Like, if you've got a lot of different things,

990
00:58:53.040 --> 00:58:57.080
how do you make that choice on which one to protect?

991
00:58:57.080 --> 00:58:59.720
So this is a very practical question.

992
00:58:59.720 --> 00:59:02.640
So if you've got like 10, 15 different things

993
00:59:02.640 --> 00:59:04.920
that you're looking at potentially protecting,

994
00:59:04.920 --> 00:59:08.080
which is the one that's going to be out in the public the most?

995
00:59:08.080 --> 00:59:10.560
Which is the one that's going to get you the most upset when

996
00:59:10.560 --> 00:59:14.040
it shows up on your neighbor's wall?

997
00:59:14.040 --> 00:59:16.440
Which is the one that's going to get you the most upset

998
00:59:16.440 --> 00:59:19.280
when you see it on eBay or on Amazon?

999
00:59:19.280 --> 00:59:21.360
Like, which one is it?

1000
00:59:21.360 --> 00:59:22.720
That's the one you protect, OK?

1001
00:59:22.720 --> 00:59:27.480
This is not like some high-tech detailed analysis.

1002
00:59:27.480 --> 00:59:29.720
That's the one you want to protect.

1003
00:59:29.720 --> 00:59:32.240
Straightforward, just go, that's what you want to protect.

1004
00:59:32.240 --> 00:59:35.160
If you are a designer of dresses and all sorts

1005
00:59:35.160 --> 00:59:40.560
of amazing things, the one that is the most well-known,

1006
00:59:40.560 --> 00:59:44.720
sells the most volume, that's the one you want to protect.

1007
00:59:44.760 --> 00:59:47.000
Talk to your marketing teams.

1008
00:59:47.000 --> 00:59:51.880
Now, with this being the case, is it 6,500 or 1,000 or is it?

1009
00:59:51.880 --> 00:59:53.080
Oh, that's a great question.

1010
00:59:53.080 --> 00:59:54.640
OK.

1011
00:59:54.640 --> 00:59:59.080
Copyright is one of the only government grants

1012
00:59:59.080 --> 01:00:01.760
that you're trying to get.

1013
01:00:00.000 --> 01:00:05.000
cards for once, okay?

1014
01:00:05.220 --> 01:00:07.040
It's funny, I actually have never thought of this.

1015
01:00:07.040 --> 01:00:08.640
I've done this for 25 years

1016
01:00:08.640 --> 01:00:11.120
and I've never had somebody ask that one question.

1017
01:00:11.120 --> 01:00:14.360
Is it a one-time fee or is there an ongoing fee structure?

1018
01:00:14.360 --> 01:00:18.720
Copyrights you pay once, you file, you own it, that's it.

1019
01:00:18.720 --> 01:00:19.880
It's all yours, right?

1020
01:00:19.880 --> 01:00:21.160
That's it.

1021
01:00:21.160 --> 01:00:23.280
Which makes it even better guys

1022
01:00:23.280 --> 01:00:26.000
because when we get into trademarks tomorrow,

1023
01:00:26.000 --> 01:00:27.760
there'll be some crossover for copyright.

1024
01:00:27.760 --> 01:00:32.760
But when you get into trademarks, you got to pay renewals.

1025
01:00:33.160 --> 01:00:37.280
You have to pay for like, you know, five year, 10 year.

1026
01:00:37.280 --> 01:00:39.400
You've got to do these section eight, section nine,

1027
01:00:39.400 --> 01:00:42.040
section 15, all these new like renewals

1028
01:00:42.040 --> 01:00:45.240
and making things so that they can't be challenged.

1029
01:00:45.240 --> 01:00:46.360
It costs more money.

1030
01:00:47.220 --> 01:00:49.360
Copyright's one of the only things.

1031
01:00:49.360 --> 01:00:50.440
Don't tell the government

1032
01:00:50.440 --> 01:00:53.200
they are losing out on renewal fees.

1033
01:00:53.200 --> 01:00:54.880
I like that, Diane.

1034
01:00:54.920 --> 01:00:58.600
Yeah, let's not, guys, nobody talk about this, okay?

1035
01:00:58.600 --> 01:01:02.000
This is, I've never even thought about this, but it's true.

1036
01:01:02.000 --> 01:01:05.160
This is one, this is probably the only area

1037
01:01:05.160 --> 01:01:08.180
I can think of in intellectual property law

1038
01:01:08.180 --> 01:01:10.240
where there's a single fee, it's a low fee

1039
01:01:10.240 --> 01:01:12.760
and you don't continue paying.

1040
01:01:12.760 --> 01:01:15.400
And the legal right lasts you for a very long time.

1041
01:01:15.400 --> 01:01:17.520
Even after a person dies,

1042
01:01:17.520 --> 01:01:20.440
I think it lasts for like 75 years after they die.

1043
01:01:21.600 --> 01:01:24.840
Like that's a long time, right?

1044
01:01:25.680 --> 01:01:27.800
Which works really well because a lot of artists

1045
01:01:27.800 --> 01:01:29.560
become really famous after they die.

1046
01:01:29.560 --> 01:01:32.640
So I guess it's sort of benefit of the family.

1047
01:01:32.640 --> 01:01:34.960
Okay, so, but if there's any artists here,

1048
01:01:34.960 --> 01:01:36.280
you're going to be famous now.

1049
01:01:36.280 --> 01:01:37.200
You're going to do well now.

1050
01:01:37.200 --> 01:01:39.160
We're not going to wait till you die, okay?

1051
01:01:39.160 --> 01:01:40.760
We're going to help you out now.

1052
01:01:40.760 --> 01:01:42.120
Got this, all right.

1053
01:01:42.120 --> 01:01:44.560
All right, we are going to break

1054
01:01:44.560 --> 01:01:49.200
and go into VIP in 10 minutes, in 8.15.

1055
01:01:50.680 --> 01:01:53.480
Guys, there are,

1056
01:01:53.480 --> 01:01:56.120
there's a lot of stuff we're going to cover in VIP.

1057
01:01:56.120 --> 01:01:58.720
Okay, so if you're interested in VIP,

1058
01:01:58.720 --> 01:02:00.920
I'm not trying to urge you to get in,

1059
01:02:00.920 --> 01:02:03.960
but if you've got questions, get in,

1060
01:02:03.960 --> 01:02:06.240
because you're going to get at least one question answered.

1061
01:02:06.240 --> 01:02:08.560
Now, just to be clear, again,

1062
01:02:08.560 --> 01:02:11.180
we covered this when we first started out.

1063
01:02:11.180 --> 01:02:13.360
You get at least one question answered, right?

1064
01:02:13.360 --> 01:02:17.080
This is not the IP audit.

1065
01:02:17.080 --> 01:02:21.080
In the IP audit, you can literally ask me anything you want

1066
01:02:21.080 --> 01:02:24.320
on anything in IP and even some corporate stuff

1067
01:02:24.320 --> 01:02:27.600
and licensing negotiations and terms and conditions.

1068
01:02:27.600 --> 01:02:28.960
You could ask me tons of stuff.

1069
01:02:28.960 --> 01:02:32.360
I am yours essentially for three hours, okay?

1070
01:02:32.360 --> 01:02:33.920
And I can't go anywhere.

1071
01:02:33.920 --> 01:02:36.080
I'm like captive audience.

1072
01:02:36.080 --> 01:02:39.840
And I'll use all that I have that's accessible to me

1073
01:02:39.840 --> 01:02:43.320
to make sure that you are highly successful.

1074
01:02:43.320 --> 01:02:45.040
But that is not what VIP is.

1075
01:02:45.040 --> 01:02:49.720
VIP is we go in deeper, I give you further training,

1076
01:02:49.720 --> 01:02:52.580
and then separately, I answer some questions.

1077
01:02:52.580 --> 01:02:54.560
It's not legal advice.

1078
01:02:54.560 --> 01:02:55.740
Legal advice is the audit.

1079
01:02:55.740 --> 01:02:57.960
I know there's a number of you that are already,

1080
01:02:57.960 --> 01:03:01.720
there were, I think, 19 people on day one

1081
01:03:01.720 --> 01:03:04.760
that checked out the audit, like 19 people.

1082
01:03:04.760 --> 01:03:07.960
I think it went up to 21 by midnight or something like that.

1083
01:03:07.960 --> 01:03:10.560
So there's a lot of people that are interested in this.

1084
01:03:10.560 --> 01:03:14.500
If you have specific questions, you can stay on now,

1085
01:03:14.500 --> 01:03:17.000
or you can DM me separately.

1086
01:03:17.000 --> 01:03:18.760
I'm very happy to answer your questions

1087
01:03:18.800 --> 01:03:21.960
because I know you guys want your companies to succeed,

1088
01:03:21.960 --> 01:03:23.200
and I will help you out.

1089
01:03:23.200 --> 01:03:25.280
And yes, you need to drink water, so I'm gonna stop now.

1090
01:03:25.280 --> 01:03:27.320
So go drink water, yeah.

1091
01:03:27.320 --> 01:03:29.120
I haven't said anything about legal advice.

1092
01:03:29.120 --> 01:03:29.960
That's right.

1093
01:03:29.960 --> 01:03:31.600
David wants some not legal advice.

1094
01:03:31.600 --> 01:03:32.440
This is not legal advice.

1095
01:03:32.440 --> 01:03:34.840
All right, I'll give you one thing that's not legal advice.

1096
01:03:34.840 --> 01:03:35.800
There you go.

1097
01:03:35.800 --> 01:03:37.520
One thing that's not legal advice.

1098
01:03:38.480 --> 01:03:40.640
Okay, and this is a preview for tomorrow.

1099
01:03:42.040 --> 01:03:44.840
If somebody has a federally registered trademark,

1100
01:03:44.840 --> 01:03:48.920
you cannot and will not add one word, two words,

1101
01:03:48.920 --> 01:03:52.840
three words, or whatever it is to what they have

1102
01:03:52.840 --> 01:03:55.640
and file for it or believe it's yours.

1103
01:03:55.640 --> 01:03:57.520
That is called trademark infringement,

1104
01:03:57.520 --> 01:03:59.480
and that was not legal advice.

1105
01:04:01.880 --> 01:04:02.720
There you go.

1106
01:04:02.720 --> 01:04:03.680
Go take your bio breaks.

1107
01:04:03.680 --> 01:04:06.360
Go take whatever breaks you need.

1108
01:04:06.360 --> 01:04:07.640
Bless you guys.

1109
01:04:07.640 --> 01:04:09.360
I'll stay on to answer any questions

1110
01:04:09.360 --> 01:04:10.820
with regard to the audit

1111
01:04:10.820 --> 01:04:13.480
because people are already booking for that.

1112
01:04:13.480 --> 01:04:17.600
So I wanna make sure that people get to be in there early.

1113
01:04:17.600 --> 01:04:20.200
So everybody else that's in VIP,

1114
01:04:20.200 --> 01:04:25.200
I'll see you there at 818, 818, 818.

1115
01:04:25.280 --> 01:04:26.120
That's 10 minutes.

1116
01:04:26.120 --> 01:04:27.320
It gives you guys 10 minutes.

1117
01:04:28.880 --> 01:04:33.280
Also, if you have decided to just sign up for VIP,

1118
01:04:33.280 --> 01:04:37.600
raise your hand, put a note in, and stay here for a second.

1119
01:04:37.600 --> 01:04:40.000
That Zoom doesn't open till we close this one.

1120
01:04:40.000 --> 01:04:42.920
We do wanna make sure that you get the link

1121
01:04:43.280 --> 01:04:44.120
because it's a separate link.

1122
01:04:44.120 --> 01:04:46.000
It's not the same link for this.

1123
01:04:46.000 --> 01:04:48.560
So if you just signed up, raise your hand,

1124
01:04:48.560 --> 01:04:51.160
reach a virtual hand, or put it in the chat

1125
01:04:51.160 --> 01:04:54.360
so Ray can help you out should you need it.

1126
01:04:54.360 --> 01:04:55.200
All right, Candice-

1127
01:04:55.200 --> 01:04:56.240
I can definitely-

1128
01:04:56.240 --> 01:04:57.200
Just real quick.

1129
01:04:57.200 --> 01:04:58.960
Candice has asked a really important question.

1130
01:04:58.960 --> 01:05:00.000
Somebody just asked-

1131
01:05:00.000 --> 01:05:02.260
How fast can I schedule an audit?

1132
01:05:02.260 --> 01:05:05.120
If you sign up now, you can schedule it now.

1133
01:05:06.360 --> 01:05:08.880
All right, that's how important I know this is

1134
01:05:08.880 --> 01:05:11.680
because I know you guys are running companies.

1135
01:05:11.680 --> 01:05:14.040
I know it as a fact because I'm getting emails

1136
01:05:14.040 --> 01:05:15.340
from some of you.

1137
01:05:15.340 --> 01:05:18.280
Some of you have got some really important questions.

1138
01:05:18.280 --> 01:05:23.200
If you book it now, we will call you now and schedule.

1139
01:05:23.200 --> 01:05:24.560
All right, and by the way,

1140
01:05:24.560 --> 01:05:26.800
that is not a service that we usually do,

1141
01:05:26.800 --> 01:05:28.960
but I just know that the caliber of the people

1142
01:05:28.960 --> 01:05:31.520
that are in this room are real people

1143
01:05:31.520 --> 01:05:33.360
that are real businesses.

1144
01:05:33.360 --> 01:05:35.280
It's not like people would just kind of,

1145
01:05:35.280 --> 01:05:36.640
oh, I just want to learn something.

1146
01:05:36.640 --> 01:05:38.720
Like this is real life.

1147
01:05:38.720 --> 01:05:41.200
And so, yeah, if you purchase it now,

1148
01:05:41.200 --> 01:05:43.080
it's first come first serve though, guys.

1149
01:05:43.080 --> 01:05:47.200
So we will go into ClickFunnels, see who ordered now.

1150
01:05:47.200 --> 01:05:50.000
We will call you personally and book it literally today.

1151
01:05:50.920 --> 01:05:53.680
All right, and I'll help on that, Ray, so don't panic.

1152
01:05:53.680 --> 01:05:57.560
Okay, because Ray's like, what did you just say?

1153
01:05:57.560 --> 01:05:59.400
You did not just say that.

1154
01:05:59.400 --> 01:06:00.240
Yes.

1155
01:06:00.240 --> 01:06:01.060
And they have parameters.

1156
01:06:01.060 --> 01:06:01.900
Don't know me so well.

1157
01:06:01.900 --> 01:06:02.740
I know, I just saw it on your face.

1158
01:06:02.740 --> 01:06:03.560
I was like, oh my gosh,

1159
01:06:03.560 --> 01:06:05.000
that messes up our whole onboarding process,

1160
01:06:05.000 --> 01:06:05.840
but we'll do it.

1161
01:06:05.840 --> 01:06:09.320
I know, well, yeah, but I can at least book it now.

1162
01:06:09.320 --> 01:06:10.160
Yeah.

1163
01:06:10.160 --> 01:06:11.960
So, because I have access to my calendar

1164
01:06:11.960 --> 01:06:14.320
and everybody is always waiting for me

1165
01:06:14.320 --> 01:06:16.760
to be able to do things, so.

1166
01:06:16.760 --> 01:06:20.160
Also to piggyback on Larissa's comment about VIP,

1167
01:06:20.160 --> 01:06:24.360
I added a button and a link on the page to join VIP.

1168
01:06:24.360 --> 01:06:25.800
So as soon as this room closes,

1169
01:06:25.800 --> 01:06:28.720
just keep clicking it and wait for it to open up

1170
01:06:28.720 --> 01:06:30.600
and we'll be over there at 218.

1171
01:06:31.640 --> 01:06:32.480
Makes sense.

1172
01:06:32.480 --> 01:06:33.640
So it's there as well as an email.

1173
01:06:33.640 --> 01:06:35.800
If not, you can message me on Facebook

1174
01:06:35.800 --> 01:06:38.680
and I can shoot you a link after verifying too.

1175
01:06:38.680 --> 01:06:40.840
All right, it looks like Diane literally just signed up.

1176
01:06:40.840 --> 01:06:43.980
So Diane, I'll call you up right now and I'll book it, okay?

1177
01:06:45.060 --> 01:06:46.620
I've literally never done this before,

1178
01:06:46.620 --> 01:06:50.700
but I know how many people are just really

1179
01:06:50.700 --> 01:06:52.320
like in business right now.

1180
01:06:52.320 --> 01:06:53.240
This is not a joke.

1181
01:06:53.240 --> 01:06:54.720
They want their company to be successful.

1182
01:06:54.720 --> 01:06:56.280
So I'll do it right now.

1183
01:06:56.280 --> 01:06:58.440
So I'm going to give you a buzz right now.

1184
01:06:58.440 --> 01:07:00.440
All right, I'm going to jump off so I can call her.

1185
01:07:00.440 --> 01:07:02.640
Do you see Candice's question?

1186
01:07:02.640 --> 01:07:03.960
Candice has a question, let me see.

1187
01:07:03.960 --> 01:07:06.240
Right at the bottom of the chat.

1188
01:07:06.240 --> 01:07:11.000
Does the audit cover up and does it cover up in websites?

1189
01:07:11.000 --> 01:07:12.440
Yeah, websites are included.

1190
01:07:12.440 --> 01:07:13.760
Yep, everything.

1191
01:07:13.760 --> 01:07:15.240
All right, just so you guys understand

1192
01:07:15.240 --> 01:07:17.120
what happens in this audit.

1193
01:07:17.120 --> 01:07:19.060
Every single ounce of my knowledge

1194
01:07:19.060 --> 01:07:21.120
will be utilized for your success.

1195
01:07:21.120 --> 01:07:22.760
All right, I'm a trademark attorney,

1196
01:07:22.760 --> 01:07:25.000
copyright attorney, patent attorney,

1197
01:07:25.000 --> 01:07:27.880
trade secret attorney, litigator, prosecutor,

1198
01:07:27.880 --> 01:07:30.880
global IP portfolio manager, mentor.

1199
01:07:30.880 --> 01:07:32.960
Like I do every area of law.

1200
01:07:32.960 --> 01:07:36.240
It usually takes multiple attorneys to do what I do.

1201
01:07:36.240 --> 01:07:39.040
So if you try to get the knowledge

1202
01:07:39.040 --> 01:07:41.160
of what you get within one audit with me,

1203
01:07:41.160 --> 01:07:43.200
it will probably take you two or three other attorneys

1204
01:07:43.200 --> 01:07:44.720
to be able to do that.

1205
01:07:44.720 --> 01:07:46.200
And I'm not bragging.

1206
01:07:46.200 --> 01:07:47.640
Like people that know what I do

1207
01:07:47.640 --> 01:07:48.800
will tell you that's the case.

1208
01:07:48.800 --> 01:07:49.920
And people who have done the audit

1209
01:07:49.920 --> 01:07:51.580
will tell you that's the case.

1210
01:07:51.580 --> 01:07:54.540
So that's why I take this very seriously.

1211
01:07:54.540 --> 01:07:56.660
I want to see you succeed.

1212
01:07:56.660 --> 01:07:59.580
You've invested a lot of time and a lot of money

1213
01:07:59.580 --> 01:08:00.500
in your own ideas.

1214
01:08:00.500 --> 01:08:02.260
And what I don't need is for you guys

1215
01:08:02.260 --> 01:08:03.780
to start pursuing something

1216
01:08:03.780 --> 01:08:05.780
and find out a year and a half down the road

1217
01:08:05.780 --> 01:08:08.420
that where you're pursuing, you weren't allowed to pursue.

1218
01:08:08.420 --> 01:08:11.260
Now you've got to start over or pay money to a lawyer

1219
01:08:11.260 --> 01:08:14.900
to fix a nasty mistake that we could have resolved

1220
01:08:14.900 --> 01:08:17.300
from day one so that you start your company

1221
01:08:17.300 --> 01:08:19.779
and take off right from the start.

1222
01:08:19.979 --> 01:08:21.859
And so that's why I'm doing this.

1223
01:08:21.859 --> 01:08:23.700
And just so you guys have seen,

1224
01:08:23.700 --> 01:08:26.060
I gave you the actual cost of what we charge

1225
01:08:26.060 --> 01:08:27.380
our own clients.

1226
01:08:27.380 --> 01:08:30.979
Our own clients pay $15,000 for one audit, all right?

1227
01:08:30.979 --> 01:08:33.220
And that's not including all the other stuff.

1228
01:08:33.220 --> 01:08:36.220
With this package, there's some...

1229
01:08:36.220 --> 01:08:37.740
Ray, there's something that...

1230
01:08:37.740 --> 01:08:39.620
Actually, we'll talk separate.

1231
01:08:39.620 --> 01:08:42.100
I don't want Ray to bark at me right now.

1232
01:08:42.100 --> 01:08:43.660
There's other stuff.

1233
01:08:43.660 --> 01:08:45.439
There's other stuff that is included.

1234
01:08:45.439 --> 01:08:46.979
You guys are gonna get all this stuff.

1235
01:08:46.979 --> 01:08:47.979
We're giving you all.

1236
01:08:47.979 --> 01:08:49.779
But the audit is there.

1237
01:08:49.779 --> 01:08:51.500
You've got the trademark search is there.

1238
01:08:51.500 --> 01:08:53.500
The trademark application is there.

1239
01:08:53.500 --> 01:08:58.500
A one year, one year, a full year within the network

1240
01:08:58.779 --> 01:09:01.140
where you can ask direct questions

1241
01:09:01.140 --> 01:09:03.740
and get answers for a full year.

1242
01:09:03.740 --> 01:09:05.100
That means as you're implementing

1243
01:09:05.100 --> 01:09:07.140
what you learned from the IP audit,

1244
01:09:07.140 --> 01:09:08.260
you can come in and say,

1245
01:09:08.260 --> 01:09:10.380
hey, Peter, remember how we said

1246
01:09:10.380 --> 01:09:12.380
we should use this name instead of that?

1247
01:09:12.380 --> 01:09:13.220
I've been using it.

1248
01:09:13.220 --> 01:09:14.300
I'm running into this problem.

1249
01:09:14.300 --> 01:09:15.300
What do you think?

1250
01:09:15.300 --> 01:09:17.979
We can talk about it and you don't pay anything extra.

1251
01:09:17.979 --> 01:09:19.700
It's all included.

1252
01:09:19.700 --> 01:09:21.580
It is a ridiculous deal.

1253
01:09:21.580 --> 01:09:23.840
This is what my clients would take, honestly,

1254
01:09:23.840 --> 01:09:25.340
if I offered it to my clients.

1255
01:09:26.899 --> 01:09:28.939
All right, I will see you guys in a minute.

1256
01:09:28.939 --> 01:09:29.779
All right, bye.