WEBVTT

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Hey, happy Friday, everybody.

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It's Friday.

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It's Friday.

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Exciting.

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Like, it's end of your week.

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Hopefully, you guys are going to get a chance to enjoy your weekends.

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This is amazing.

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I'm looking forward to the weekend, although I'll be catching up at the law firm because

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I took off all week.

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All right, this is water, just so people know, but it's Buble water, so sparkling water,

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so this is not legal advice yet.

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I'm just starting to drink already.

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So I think Heather raised a really good point.

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And so I really wanted to, you know, kind of harp on what Heather was saying.

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Inevitably, every time that I do this, there's, and I'm not sure when the next one will be,

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I think we're going to have to figure this out.

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But I always get these messages from people panicking, like they're just like, oh my gosh,

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this is wrong.

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That's wrong.

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I can't trust this.

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I can't trust that.

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It's not really the case.

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It's more now you have information to use for your benefit, right?

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It's like before you never heard of vitamins.

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Now you know that there's magnesium, there's selenium, there's vitamin C, there's vitamin

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D, there's vitamin E. You don't, in the moment of hearing that, freak out and go, oh my gosh,

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my whole life I never took a vitamin, I'm going to die.

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You don't do that.

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You kind of say, oh wow, you mean since I live in New Hampshire and it's like cold and

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freezing six months of the year, I could take extra vitamin D and feel better?

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That's great.

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You know, that's a good thing, right?

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And hopefully you're looking for a summer home or a winter home somewhere else as well.

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But I mean, the point is the information is helpful.

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So with that, I think I'm kind of like healing, emotionally healing during this session, you

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know, about the cold weather and everything.

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So I'm going to jump into patents today.

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On top of that, I'm also going to show all of you how everything that you've learned

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all fits together, like exactly how it all fits together by showing you a scenario and

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all of you are going to go through a scenario and explain where the intellectual property

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is specifically.

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So that's all going to be there.

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Before I jump into that, I want to let you guys know about one thing, because a number

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of people asked me about this.

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A number of people asked me about the network portion of the IP audit, because some people

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don't need the IP audit yet, but they want this to continue.

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And the reason why, quite frankly, is because we've got a lot of the law is changing.

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In case you didn't notice, there's lawsuits that are being filed focused on artificial

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intelligence.

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There's all sorts of legal issues that are going on in intellectual property law, from

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Elon Musk versus Microsoft, to Sarah Silverman suing OpenAI, to tons of people suing Google,

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to now like the authors all sending notices to the CEOs of all these AI companies.

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And now they're going after individuals that are using software platforms.

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So all these things are happening in real time.

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It's important for you to keep on top of this.

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And then as you're implementing what you learned here on trademarks, on copyrights, on licensing,

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on negotiations, on AI, on patents, all of these things that you've learned, as you're

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implementing it, it's good to be in an environment where you can ask follow-up questions.

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You're not going to be billed at $600 an hour plus.

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Just ask a follow-up question.

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You're going to continue to learn, and you'll be in an environment with other professionals.

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So that is called the protection portal.

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That's the protection portal portion.

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Protection portal portion.

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Protection portal portion.

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That's hard to do.

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That's the protection portal portion of the IP audit, OK?

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So I'm going to show you one slide that's going to take a minute, and then we're going

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to move into patents.

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Because this actually is where a lot of people end up going, is into the protection portal.

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So Ashley, let me just ask this real quick.

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Ray, do you have that one slide up?

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We sent it over when we were working on stuff before.

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OK.

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I think I will grab it from there then.

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It'll be easier.

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Because I just restarted my computer, because over the last two times, things started freezing,

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and I didn't want it to freeze up on us again.

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So I'll show people what this is, and then we're going to jump into patents.

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Canva.

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Ashley, let me jump into patents first.

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Ray, if you could find that in Simulink again, that's good, because it's not coming up here

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anywhere.

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I'll make a real educated guess on your Canva.

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OK.

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Yeah, it's not. When I restarted everything, it all disappeared. So I'm just going to jump right into patents, because I'd rather everybody understand the subject matter and they can learn about the portal after. So, all right, let's jump into patents.

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So what a patent is, is it's a right, it's a government given right to stop others from making, using, selling or importing your technology.

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All right, now that technology can be one of many different things. It could be anything from a system to a method to an apparatus, a device. It could be a lot of different things, but it's a grant to exclude others, to stop others.

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So you get a patent right, that means you could stop others. What it doesn't mean, it does not mean that you can do anything.

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That's kind of a shock to most people. Most people look and they say, hold it, I've got a patent right, that means I can make the product. No, it doesn't.

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Getting a patent does not mean you can make anything. If you want to make sure that you can make something, then what you want to get is a clearance search.

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It's called a clearance search. All right, the clearance search will actually allow you to make sure that there's no patents out there that cover what you want to make.

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But getting a patent, like filing a patent, doesn't mean you can make the product that's covered by the patent.

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It means you can stop others from making, using, selling or importing that product. That's what it means.

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All right, because it's covered by the patent.

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It's a really important distinction because I've had many people come to me as new clients saying,

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I want to stop this. You know, I don't understand. I got a cease and desist. I want to stop this legal action against me. I have my own patent. I don't understand.

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It's because, unfortunately, their legal counsel never tell them getting a patent doesn't mean you can make anything.

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All right, so if your intention as owning a company is to be able to manufacture,

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you don't have to have a patent to be able to manufacture. You just want to make sure you get a clearance search,

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showing that you don't infringe anybody else's patent. Now, if you want to stop others from making the same product,

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by all means, get a patent, because the patent will allow you to stop others from competing with you.

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OK, so that's the beauty of having a patent. Now you get to get a limited monopoly on your technology.

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Nobody gets to come in and do the same thing. They'll have to design around you.

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They can't do the same thing, though. That's the beauty of the patent. OK, everybody understand that distinction?

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It is a really important distinction because I can't tell you how many times they've had people come in as new clients

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complaining that they have a patent and they got sued. And now I got to get them out of litigation

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or take care of a cease and desist letter because they believe the entire time they were safe,

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but they never heard of a clearance search. All right. Now, there's different parts of a patent.

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But one of the things I want to do before I go into all the different parts, I'm going to ask you guys a question.

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All right. You have an option. You have an option to own a patent on one of these two things.

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Number one is a stool. The stool has a base and three legs, three legs and a base.

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OK, the patent covers the base and three legs. Or you can get a patent on a chair which has a base, four legs and a back.

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You can do either one. It's up to you which one you want. Number one is the stool.

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Number two is the chair. Type in the chat, except Erica, not Erica because she's driving.

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So type in the chat whether you would rather have the stool, which is number one, or the chair, which is number two.

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OK. See what you guys have. Stool, stool, chair. Chair, stool, chair.

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All right. So we have a mixture. We have a mixture, which is that's usually what we have.

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So let me explain to you something. If you have a patent on the stool, the stool has a base and three legs, right?

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So the platform you sit on and three legs. A chair has a base and four legs. So does the chair have at least three legs?

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Yes. So if you own the patent on the stool, then you can stop somebody from making the chair.

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Because it has at least a base and three legs. Since it has four legs, it has at least three legs.

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Therefore, it infringes your patent. So by having the patent on the stool, you can stop somebody from making chairs.

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You can stop somebody from making love seats.

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to stop somebody from making tons of different things

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just by the mere fact that you own the patent on the stool.

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So broader claim coverage is important.

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So when you hire a patent attorney

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to draft a patent application for you,

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make sure that your claims tend to be on the broader side,

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as long as it's patentable.

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Meaning that you're not trying to cover

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things that already exist.

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Because then they can invalidate your patent.

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But the fact of the matter is, if you have broader claim

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coverage, you'll make more money on licensing, on royalties,

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on stopping others, all sorts of great things

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you could do with broader claim coverage.

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So that's something that people usually get wrong.

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Because most people think, well, if I get a chair,

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chairs are more expensive.

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And there's a lot of different types of chairs.

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So I'd rather have a monopoly on chairs than stools.

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But the fact of the matter is, if you own the stool,

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nobody can make the chair.

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So a lot more powerful by doing that.

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Now, a patent has multiple parts.

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It has a title, field of the invention,

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cross-reference to related applications,

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summary of the invention, brief description of drawings,

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abstract claims, detailed description,

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at least one drawing if required to understand the invention.

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So I basically said all of that so you realize

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there's a lot of parts, a lot of parts in a patent.

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It's one of the most expensive things to get.

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Out of all the different types of protection,

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trademarks, copyrights, patents, patents

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are the most expensive, absolutely

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the most expensive.

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So now, the government realized that it was very expensive

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to get a patent.

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So they decided to create something

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called a provisional patent.

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Provisional patents basically will

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maintain a filing date of your patent application,

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but they don't have all of the parts that

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are required for what's called a utility patent.

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So to make it simpler, the big patent

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that I told you about with all those parts,

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that's called a utility patent.

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A provisional is exactly what I just said, provisional.

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It only requires a detailed description

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to understand the invention and at least one drawing

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if it's necessary to understand the invention,

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and a title just to get the thing filed.

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It doesn't need claims, doesn't need a ton of other things.

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So I won't go into a ton of specifics,

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which I would do with a lot of IP lawyers.

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I'm not going to do all that.

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The reason why I'm telling you the word provisional

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is that if you're starting a company

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and you want to protect your technology,

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but you don't have a lot of money,

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you may want to ask about what's called a provisional patent

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application.

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It should cost less than a utility patent application.

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It preserves your filing date, and within one year,

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you have to file your full blown patent

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application, your utility.

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So all you need to remember from everything I just said

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is that if you're trying to protect your technology,

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either your apparatus, your system, your method,

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whatever it is, you're trying to protect that

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and you don't have a lot of money,

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ask about a provisional patent application.

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That's all.

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Just remember that language.

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And your attorney will explain what it is, what's necessary.

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And I'm not going to go into enablement and written

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description.

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You guys, it's too complicated for this group

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to jump into that.

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You don't need it, quite frankly.

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Now, patents are used for a lot of different reasons.

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One is offensively to take over a market.

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It's also used defensively to make sure other people don't

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come into your field.

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They're also used to license.

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Like if you get a patent, you can license it to a third party

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and make money, which are called royalties.

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You can sell your patents to others.

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Remember, it's an intangible asset.

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So you actually gain value by having a patent.

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And in fact, if you have a patent portfolio,

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if you go to a bank to obtain financing,

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if you go to anyone to try to get a valuation of your company,

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make sure that you mention your patents,

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because patents tend to have the highest

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value in an IP portfolio.

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Unless you're like Coca-Cola, then obviously the name

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is one of the most important assets,

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and the trade secret for the formula of Coca-Cola.

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But the fact of the matter is that if you have patents,

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make sure that you let anybody who's

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valuating, like giving a value to your company,

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understand that so that they can now

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look to see what is the value associated with your patents.

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All right, so far we've covered what they are,

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we kind of covered why you want them,

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we covered the value of them,

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but let me ask you a question.

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00:15:11.800 --> 00:15:13.760
Why should you file a patent?

234
00:15:14.880 --> 00:15:16.360
Who cares?

235
00:15:16.360 --> 00:15:18.560
Why can't I just keep it to myself?

236
00:15:18.560 --> 00:15:21.240
Why do I have to spend $10,000

237
00:15:21.240 --> 00:15:23.360
filing a patent application?

238
00:15:23.360 --> 00:15:28.080
Well, if your technology, when it goes into the market,

239
00:15:28.080 --> 00:15:29.520
can be reverse engineered,

240
00:15:29.520 --> 00:15:33.680
meaning somebody can pick it up and create it themselves,

241
00:15:33.680 --> 00:15:36.120
then you're gonna want a patent, all right?

242
00:15:37.080 --> 00:15:40.560
If they can't reverse engineer it, if it's impossible,

243
00:15:40.560 --> 00:15:43.560
like if it's a backend software system

244
00:15:43.560 --> 00:15:47.800
where nobody has access to your code,

245
00:15:47.800 --> 00:15:49.720
they don't have access to your functionality,

246
00:15:49.720 --> 00:15:52.400
it's all on the backend in some server

247
00:15:52.400 --> 00:15:54.280
that nobody has access to,

248
00:15:54.280 --> 00:15:56.640
then you might not want to file a patent

249
00:15:56.640 --> 00:15:58.720
unless you're just trying to keep the competition

250
00:15:58.720 --> 00:16:00.440
from doing the same thing that you're doing

251
00:16:00.440 --> 00:16:03.480
because nobody can access it, it's all hidden.

252
00:16:03.480 --> 00:16:05.600
In that case, you might want to consider

253
00:16:05.600 --> 00:16:07.520
maintaining it as a trade secret.

254
00:16:07.520 --> 00:16:09.280
The other thing is if your technology

255
00:16:09.280 --> 00:16:12.400
is gonna be obsolete within like three years,

256
00:16:12.400 --> 00:16:15.840
don't file a patent, you're wasting your time and money.

257
00:16:15.840 --> 00:16:18.560
If it's gonna be obsolete within five years,

258
00:16:18.560 --> 00:16:20.440
I probably wouldn't even file a patent

259
00:16:21.400 --> 00:16:24.240
because it's gonna last for maybe two years.

260
00:16:24.240 --> 00:16:27.200
Filing a patent, it takes usually almost three years

261
00:16:27.200 --> 00:16:28.760
to get out of a patent office.

262
00:16:30.320 --> 00:16:31.960
When you file a trademark application,

263
00:16:31.960 --> 00:16:34.400
within nine months, you usually have an office action.

264
00:16:34.400 --> 00:16:35.520
When you file a patent

265
00:16:35.520 --> 00:16:37.120
in the United States Patent and Trademark Office,

266
00:16:37.120 --> 00:16:38.440
it could take two and a half years

267
00:16:38.440 --> 00:16:39.880
to get a first office action.

268
00:16:40.880 --> 00:16:43.480
It depends upon the art unit.

269
00:16:43.480 --> 00:16:45.880
It depends upon like how many patents

270
00:16:45.880 --> 00:16:48.320
are pending in that field.

271
00:16:48.320 --> 00:16:52.440
So as a general rule, if it can't be reverse engineered,

272
00:16:53.800 --> 00:16:55.760
you may want to think twice about a patent.

273
00:16:55.760 --> 00:16:57.160
You may want to save the money.

274
00:16:57.960 --> 00:16:59.760
If it's something that's gonna be obsolete

275
00:16:59.760 --> 00:17:01.680
in three years to five years,

276
00:17:01.680 --> 00:17:04.040
you may not want to file a patent

277
00:17:04.040 --> 00:17:07.480
because it's gonna take you a good two and a half

278
00:17:09.119 --> 00:17:12.160
to four years to get out of a patent office.

279
00:17:12.160 --> 00:17:15.040
Depending on the complexity of technology,

280
00:17:15.040 --> 00:17:17.520
the number of people that have filed patents

281
00:17:17.520 --> 00:17:20.319
in the same area, the number of examiners,

282
00:17:20.319 --> 00:17:23.760
it's a long, long, long process.

283
00:17:23.760 --> 00:17:26.560
So just keep that in mind

284
00:17:26.960 --> 00:17:27.960
if you're trying to figure out,

285
00:17:27.960 --> 00:17:29.040
should I file a patent?

286
00:17:29.040 --> 00:17:31.040
Should I not file a patent?

287
00:17:31.040 --> 00:17:32.360
One of the best things to do

288
00:17:32.360 --> 00:17:34.720
is actually to consider the things I said.

289
00:17:34.720 --> 00:17:36.160
Can it be reverse engineered?

290
00:17:36.160 --> 00:17:38.120
And how long is the technology gonna last?

291
00:17:38.120 --> 00:17:41.320
Those are the two biggest things to look at.

292
00:17:41.320 --> 00:17:44.760
Now, there are, I'm gonna cover two more things

293
00:17:44.760 --> 00:17:46.680
and then we're gonna go into the summary.

294
00:17:46.680 --> 00:17:50.720
So there are different types of patents.

295
00:17:51.760 --> 00:17:55.160
If it's a design like, oh, like the iPhone,

296
00:17:55.160 --> 00:17:57.920
perfect example, the iPhone, right?

297
00:17:57.920 --> 00:18:00.040
Everybody knows the look of the iPhone,

298
00:18:00.040 --> 00:18:03.040
that is protected by design patents.

299
00:18:03.040 --> 00:18:08.040
Now, a design patent is only protecting the look,

300
00:18:09.320 --> 00:18:13.360
that's it, it's the design, that's it.

301
00:18:13.360 --> 00:18:14.760
Just exactly how it looks,

302
00:18:14.760 --> 00:18:16.560
that's the only thing that's protected.

303
00:18:16.560 --> 00:18:21.560
Not the functionality, not the usability, just the look.

304
00:18:22.040 --> 00:18:24.640
So if you wanna protect the look of the Coca-Cola bottle,

305
00:18:25.160 --> 00:18:26.280
you would file a design patent.

306
00:18:26.280 --> 00:18:29.400
If you wanna protect the look of the iPhone,

307
00:18:29.400 --> 00:18:31.960
you'd file a design patent.

308
00:18:31.960 --> 00:18:36.680
Samsung has its own like look to its phones.

309
00:18:37.560 --> 00:18:38.880
I use Samsung, so,

310
00:18:40.720 --> 00:18:43.560
just because I think their cameras are awesome.

311
00:18:43.560 --> 00:18:46.080
But like this is, this is a Samsung.

312
00:18:46.080 --> 00:18:51.080
This looks very different from an iPhone, very different.

313
00:18:51.440 --> 00:18:54.400
Like this, this is a gigantic rectangle, all right?

314
00:18:54.880 --> 00:18:57.480
There's not a lot of skill that went into making this.

315
00:18:57.480 --> 00:18:59.200
It just looks like a gigantic rectangle.

316
00:18:59.200 --> 00:19:00.960
That's what it looks like, all right?

317
00:19:00.960 --> 00:19:03.200
So, but the reason why they're doing

318
00:19:03.200 --> 00:19:06.920
just a gigantic rectangle is because the iPhone,

319
00:19:06.920 --> 00:19:10.880
which is owned by Apple, has a very distinct look to it,

320
00:19:10.880 --> 00:19:13.160
which is owned by Apple.

321
00:19:13.160 --> 00:19:16.560
And Apple has sued Samsung and other companies

322
00:19:16.560 --> 00:19:18.900
for having similar looks to their phone.

323
00:19:20.040 --> 00:19:21.200
Now that's just the look.

324
00:19:21.200 --> 00:19:22.840
I'm not talking about the functionality,

325
00:19:22.840 --> 00:19:24.480
like you touch the screen and boom,

326
00:19:24.480 --> 00:19:27.120
you get like, you know, it turns on

327
00:19:27.120 --> 00:19:29.920
or you push the button on the side and it turns on.

328
00:19:29.920 --> 00:19:32.000
I'm not talking about functionality.

329
00:19:32.000 --> 00:19:33.200
That's completely different.

330
00:19:33.200 --> 00:19:36.160
I'm just talking about the look, just the look.

331
00:19:36.160 --> 00:19:37.880
That is a design patent.

332
00:19:37.880 --> 00:19:41.240
Design patents cost a lot less money.

333
00:19:41.240 --> 00:19:42.960
So if you get a really cool look

334
00:19:42.960 --> 00:19:44.600
to whatever you're creating,

335
00:19:44.600 --> 00:19:47.000
you might wanna consider a design patent.

336
00:19:47.000 --> 00:19:50.360
They're really short, they're really inexpensive,

337
00:19:50.400 --> 00:19:52.640
and they last for 14 years,

338
00:19:53.520 --> 00:19:56.560
14 years versus 20 years from filing.

339
00:19:57.680 --> 00:20:00.240
A utility patent lasts 20 years from filing.

340
00:20:00.000 --> 00:20:05.000
a design patent lasts for 14 years, okay?

341
00:20:05.160 --> 00:20:06.960
So those are, that's just,

342
00:20:06.960 --> 00:20:10.220
it's basically a general overview of patents.

343
00:20:10.220 --> 00:20:14.080
I didn't want to like scare people

344
00:20:14.080 --> 00:20:18.120
and because patents can be very complex, very technical.

345
00:20:18.120 --> 00:20:20.960
I've been a patent attorney for 25 years.

346
00:20:20.960 --> 00:20:22.480
It is intense, you know,

347
00:20:22.480 --> 00:20:25.080
and I'm also an electrical engineer on top of that.

348
00:20:25.080 --> 00:20:27.560
So it can be very intense, but for you,

349
00:20:27.560 --> 00:20:30.040
I think the most important things are

350
00:20:30.040 --> 00:20:31.320
just because you have a patent

351
00:20:31.320 --> 00:20:32.640
doesn't mean you can make the product.

352
00:20:32.640 --> 00:20:34.560
That is the first thing you got to remember.

353
00:20:34.560 --> 00:20:37.840
Number two, I want broad claim coverage.

354
00:20:37.840 --> 00:20:40.800
If I get a patent, I want broad claim coverage.

355
00:20:40.800 --> 00:20:42.160
Number three, if I want to make sure

356
00:20:42.160 --> 00:20:46.500
I can make the product, I get a clearance search.

357
00:20:46.500 --> 00:20:47.960
A clearance search will make sure

358
00:20:47.960 --> 00:20:50.400
I can make the product, okay?

359
00:20:50.400 --> 00:20:53.160
Number four, if the technology is going to be obsolete

360
00:20:53.160 --> 00:20:56.880
within three to five years, I may not even file a patent

361
00:20:56.920 --> 00:20:58.680
because it's probably going to take me two to three years

362
00:20:58.680 --> 00:21:01.400
to get out of the patent office, all right?

363
00:21:01.400 --> 00:21:04.640
So it's not worth $10,000 for patent coverage

364
00:21:04.640 --> 00:21:05.880
for a year to a year and a half.

365
00:21:05.880 --> 00:21:08.920
It may not even be worth it to you, okay?

366
00:21:08.920 --> 00:21:12.800
Number five, if the technology cannot be reverse engineered,

367
00:21:14.380 --> 00:21:16.320
then I might want to keep it as a trade secret

368
00:21:16.320 --> 00:21:18.560
instead of filing a patent,

369
00:21:18.560 --> 00:21:21.320
if it can't be reverse engineered, thereby saving money.

370
00:21:21.320 --> 00:21:22.720
But there's a lot of requirements

371
00:21:22.720 --> 00:21:24.760
for maintaining a trade secret,

372
00:21:24.760 --> 00:21:25.920
which we won't go into now

373
00:21:25.920 --> 00:21:27.480
because I don't want to,

374
00:21:27.480 --> 00:21:29.960
it's just a lot, a lot of detail for trade secrets.

375
00:21:29.960 --> 00:21:32.600
But just to give you a quick overview,

376
00:21:32.600 --> 00:21:36.020
only those who need to see it can see it.

377
00:21:37.220 --> 00:21:40.540
It's on its own server, like on its own computer,

378
00:21:40.540 --> 00:21:42.420
not connected to a local area network.

379
00:21:42.420 --> 00:21:44.080
It's like isolated.

380
00:21:44.080 --> 00:21:46.200
Only the people that have to see it can see it.

381
00:21:46.200 --> 00:21:48.200
Nobody else has access to it.

382
00:21:48.200 --> 00:21:49.680
I mean, there's so many restrictions

383
00:21:49.680 --> 00:21:51.280
to be able to maintain a trade secret

384
00:21:51.280 --> 00:21:54.360
versus something that you're going to patent.

385
00:21:54.360 --> 00:21:56.760
So I want you guys to just have like

386
00:21:56.760 --> 00:22:01.080
that kind of top level overview of where patents come in.

387
00:22:01.080 --> 00:22:05.000
Now, patents are one of the most powerful IP rights

388
00:22:05.000 --> 00:22:08.400
out there because somebody infringes your patent,

389
00:22:08.400 --> 00:22:10.220
you can make millions.

390
00:22:10.220 --> 00:22:14.160
I mean, it's not uncommon to have rendered decisions

391
00:22:14.160 --> 00:22:16.040
in the millions for patents.

392
00:22:16.040 --> 00:22:18.560
It's extremely uncommon to see decisions

393
00:22:18.560 --> 00:22:21.600
in the millions for copyrights, all right?

394
00:22:21.600 --> 00:22:23.760
But you're talking to $65 registration

395
00:22:23.760 --> 00:22:27.220
versus with the United States Patent and Trademark Office,

396
00:22:28.840 --> 00:22:31.060
I mean, it's closer to $1,000 or so,

397
00:22:31.060 --> 00:22:33.720
but still when you add the attorney fees,

398
00:22:33.720 --> 00:22:38.720
you're looking at 10,000 versus maybe 300 for a copyright.

399
00:22:38.960 --> 00:22:43.960
So that's a general top level overview of patents.

400
00:22:44.420 --> 00:22:45.400
I think I want to stop there.

401
00:22:45.400 --> 00:22:47.880
I don't want to go deeper in that app

402
00:22:47.880 --> 00:22:50.740
because it can get confusing.

403
00:22:50.740 --> 00:22:52.520
I'll just mention one other thing.

404
00:22:52.520 --> 00:22:54.440
Let's say you want rights in a foreign country,

405
00:22:54.440 --> 00:22:56.520
you can foreign file.

406
00:22:56.520 --> 00:22:58.080
That's, you just need to know that

407
00:22:58.080 --> 00:23:01.480
it is possible to foreign file, okay?

408
00:23:01.480 --> 00:23:04.160
All right, so now what I want to do is something

409
00:23:04.160 --> 00:23:06.340
that I think is a lot of fun personally.

410
00:23:08.120 --> 00:23:11.160
Okay, I'm going to prove to you guys,

411
00:23:11.160 --> 00:23:12.760
let me ask you a question first.

412
00:23:14.960 --> 00:23:16.960
Do you feel like this week,

413
00:23:16.960 --> 00:23:18.480
do you feel like you've learned something

414
00:23:18.480 --> 00:23:19.520
just by a show of hands?

415
00:23:19.520 --> 00:23:21.120
Has everybody learned something?

416
00:23:22.120 --> 00:23:25.680
Is there anybody that feels like they learned nothing?

417
00:23:25.680 --> 00:23:28.380
All right, so look, here's the thing.

418
00:23:29.760 --> 00:23:31.560
I'm going to show you a scenario

419
00:23:32.480 --> 00:23:36.320
and you are going to tell me what branch

420
00:23:36.320 --> 00:23:38.440
of intellectual property law

421
00:23:38.440 --> 00:23:41.800
is associated with what I show, okay?

422
00:23:41.800 --> 00:23:44.200
I'm going to show you one line at a time

423
00:23:44.200 --> 00:23:46.320
and you're going to type either copyright,

424
00:23:46.320 --> 00:23:48.180
trademark, patent.

425
00:23:48.180 --> 00:23:51.900
You just type on the screen what you believe

426
00:23:51.900 --> 00:23:54.100
is the area of intellectual property

427
00:23:54.100 --> 00:23:57.940
associated with what I show you, okay?

428
00:23:57.940 --> 00:23:58.820
All right, so here we go.

429
00:23:58.820 --> 00:24:00.580
Let me share my screen.

430
00:24:00.580 --> 00:24:02.300
And the reason why I'm doing this honestly

431
00:24:02.300 --> 00:24:07.300
is we've gone through a lot, a lot.

432
00:24:07.420 --> 00:24:11.260
Just like I've taught entire courses at law schools.

433
00:24:11.260 --> 00:24:13.980
What I did was I took certain areas

434
00:24:13.980 --> 00:24:18.860
that I know will affect your businesses without a doubt.

435
00:24:18.860 --> 00:24:20.900
All right, so I've taken like what I've learned

436
00:24:20.900 --> 00:24:23.680
over years and years and I've taken the one specifically

437
00:24:23.680 --> 00:24:27.140
that will affect you and your business directly.

438
00:24:27.140 --> 00:24:30.340
And I've tried to give you those things only.

439
00:24:30.340 --> 00:24:32.980
So now I'm going to give you real life scenarios

440
00:24:32.980 --> 00:24:35.420
and you're going to tell me what area of IP

441
00:24:35.420 --> 00:24:37.960
pertains to what I'm going to show you.

442
00:24:37.960 --> 00:24:41.040
So let me share my screen.

443
00:24:41.040 --> 00:24:42.140
All right, here we go.

444
00:24:43.140 --> 00:24:46.760
Here is statement number one.

445
00:24:46.760 --> 00:24:50.700
You own a small company called Burger Town.

446
00:24:50.700 --> 00:24:54.660
Tell me what area of IP, patents, trademarks,

447
00:24:54.660 --> 00:24:58.280
or copyrights are associated with that statement.

448
00:25:00.000 --> 00:25:13.960
Trademark, trademark, come on, come on, trademark, trademark, okay, all right, good, yeah, you

449
00:25:13.960 --> 00:25:14.960
guys got it.

450
00:25:14.960 --> 00:25:15.960
It is trademark.

451
00:25:15.960 --> 00:25:19.400
So, the part that is, actually, you know what I'm going to do, I'm going to make this more

452
00:25:19.400 --> 00:25:20.400
interactive.

453
00:25:20.400 --> 00:25:25.320
So, somebody raise your virtual hand and tell me why this is, there's a trademark issue

454
00:25:25.320 --> 00:25:26.320
here.

455
00:25:27.320 --> 00:25:30.720
Let's see if I can get more people on the screen here.

456
00:25:34.320 --> 00:25:35.320
Vicky, go ahead.

457
00:25:38.320 --> 00:25:41.320
Because Burger Town is a specific name.

458
00:25:41.320 --> 00:25:44.320
Right, Burger Town is the name, correct.

459
00:25:44.320 --> 00:25:46.320
So, therefore, that is a trademark.

460
00:25:46.320 --> 00:25:49.320
All right, so let's go to the next line.

461
00:25:50.320 --> 00:25:55.320
The next line is, your number one selling burger is called the Belt Buster.

462
00:25:56.320 --> 00:25:58.320
What area of IP?

463
00:26:03.320 --> 00:26:06.320
Great, I see 1TM from Pamela.

464
00:26:06.320 --> 00:26:15.320
Yeah, Heather, yeah, David, yeah, Hannah, yeah, Vicky, Tony, Mark, yeah, exactly.

465
00:26:15.320 --> 00:26:16.320
So, same idea.

466
00:26:16.320 --> 00:26:18.320
It's another name, right?

467
00:26:18.320 --> 00:26:21.320
Now, let's start making it a little more complicated.

468
00:26:22.320 --> 00:26:29.320
You have a website advertising the company, providing a menu, and describing ingredients,

469
00:26:29.320 --> 00:26:33.320
preparation techniques, and health information regarding each item in the menu.

470
00:26:34.320 --> 00:26:35.320
Look at that.

471
00:26:35.320 --> 00:26:36.320
Anita didn't waste any time.

472
00:26:36.320 --> 00:26:38.320
I didn't even ask the question.

473
00:26:38.320 --> 00:26:39.320
Jeez.

474
00:26:42.320 --> 00:26:43.320
This is good.

475
00:26:43.320 --> 00:26:44.320
This is good.

476
00:26:44.320 --> 00:26:45.320
People have answers already.

477
00:26:45.320 --> 00:26:46.320
I didn't even ask the question.

478
00:26:47.320 --> 00:26:50.320
Yes, so the question is, what area of IP?

479
00:26:50.320 --> 00:26:51.320
Okay.

480
00:26:51.320 --> 00:26:53.320
Oh, Hannah has an interesting part here.

481
00:26:54.320 --> 00:26:57.320
It says she has trade secrets as well.

482
00:26:57.320 --> 00:26:59.320
All right, so let's check this out.

483
00:26:59.320 --> 00:27:06.320
So, somebody volunteer to tell me where you see different areas of IP.

484
00:27:07.320 --> 00:27:08.320
All right.

485
00:27:08.320 --> 00:27:10.320
Now, this is a long statement.

486
00:27:12.320 --> 00:27:14.320
And you don't have to worry about getting things right.

487
00:27:14.320 --> 00:27:16.320
We're all here together to support each other.

488
00:27:17.320 --> 00:27:18.320
But tell me where.

489
00:27:18.320 --> 00:27:19.320
All right, Heather.

490
00:27:19.320 --> 00:27:20.320
Let's unmute Heather.

491
00:27:21.320 --> 00:27:22.320
Go right ahead, Heather.

492
00:27:23.320 --> 00:27:25.320
Actually, I want to start from a different direction.

493
00:27:26.320 --> 00:27:35.320
I think trade secrets would not be there because there's nothing unique about health information and food.

494
00:27:35.320 --> 00:27:38.320
It either has vitamin C or it doesn't.

495
00:27:38.320 --> 00:27:41.320
So, I wouldn't think that trade secret would go there.

496
00:27:42.320 --> 00:27:43.320
All right.

497
00:27:43.320 --> 00:27:44.320
I'll address that part.

498
00:27:44.320 --> 00:27:45.320
So, what do you see on the copyright side?

499
00:27:46.320 --> 00:27:48.320
On the copyright side?

500
00:27:50.320 --> 00:27:51.320
Well, it's not a name.

501
00:27:57.320 --> 00:28:03.320
Well, it said you have a website advertising the company, but it still doesn't have a name.

502
00:28:03.320 --> 00:28:05.320
Yeah, I think copyright.

503
00:28:07.320 --> 00:28:08.320
Okay.

504
00:28:08.320 --> 00:28:17.320
If you said you have a website advertising the Yellow Submarine Company, you might want to do a trademark.

505
00:28:18.320 --> 00:28:19.320
Okay.

506
00:28:19.320 --> 00:28:20.320
All right.

507
00:28:20.320 --> 00:28:21.320
Anita, why don't you jump in?

508
00:28:21.320 --> 00:28:22.320
What do you think?

509
00:28:25.320 --> 00:28:27.320
Well, copyright because it's content.

510
00:28:27.320 --> 00:28:29.320
So, it's stuff that you're actually writing out.

511
00:28:31.320 --> 00:28:32.320
Yeah, yeah.

512
00:28:32.320 --> 00:28:33.320
That's good.

513
00:28:33.320 --> 00:28:34.320
That's good.

514
00:28:34.320 --> 00:28:35.320
Yeah.

515
00:28:35.320 --> 00:28:36.320
So, let's see.

516
00:28:36.320 --> 00:28:38.320
So, here you see there's a website.

517
00:28:38.320 --> 00:28:39.320
It's number one.

518
00:28:40.320 --> 00:28:49.320
Anybody here is doing websites, funnels that contain your own content that you've created, protectable by copyright.

519
00:28:50.320 --> 00:28:56.320
Like I mentioned to you guys before, there was a gentleman who created websites for dentists.

520
00:28:56.320 --> 00:29:02.320
He had on the site not only content that described different procedures, but he had images.

521
00:29:02.320 --> 00:29:05.320
And one of the pictures, one of the images was actually his wife's teeth.

522
00:29:06.320 --> 00:29:08.320
I don't know why he did that, but he had his wife's teeth.

523
00:29:08.320 --> 00:29:12.320
So, he called me up really mad because he said, my wife's teeth is on other people's websites.

524
00:29:12.320 --> 00:29:15.320
And I said, what the heck are you talking about?

525
00:29:15.320 --> 00:29:22.320
He said, I make these dentist sites, and I thought it was really good to show some set of teeth.

526
00:29:22.320 --> 00:29:25.320
So, I used my wife's teeth, but now it's on everybody's website.

527
00:29:26.320 --> 00:29:28.320
I said, well, that's a whole other problem.

528
00:29:28.320 --> 00:29:37.320
But the fact of the matter is that we got a copyright for his website, and nobody else was able to take his wife's teeth and advertise them.

529
00:29:37.320 --> 00:29:39.320
So, he was very happy after that.

530
00:29:40.320 --> 00:29:43.320
So, let's see.

531
00:29:44.320 --> 00:29:46.320
After that, it says providing a menu.

532
00:29:47.320 --> 00:29:48.320
So, menus, absolutely.

533
00:29:48.320 --> 00:29:50.320
You got copyrighted material there.

534
00:29:51.320 --> 00:29:52.320
All right.

535
00:29:52.320 --> 00:29:57.320
So, now it has describing ingredients, preparation techniques, and health information.

536
00:29:57.320 --> 00:29:58.320
Okay.

537
00:29:58.320 --> 00:30:00.320
So, I can see why somebody.

538
00:30:00.000 --> 00:30:05.040
would think well maybe there's some trade secret stuff there like what about the preparation

539
00:30:05.040 --> 00:30:13.760
techniques so as an example you know grandma's apple pie if it's not in a book isn't that a

540
00:30:13.760 --> 00:30:18.720
trade secret if she kept it to herself it's possible the only thing that would throw that

541
00:30:18.720 --> 00:30:26.160
off is that it says that the website advertises and actually has on the website the preparation

542
00:30:26.160 --> 00:30:31.360
techniques and the ingredients so for that reason since it's out in the public it couldn't be a

543
00:30:31.360 --> 00:30:37.520
treat trade secret because other people would see it okay so let's see richard had a question

544
00:30:37.520 --> 00:30:47.360
it says question richard let's unmute richard okay yeah excuse me hi hi so on the on the website

545
00:30:47.360 --> 00:30:54.640
thing i have a company building a website because they have standard building techniques this

546
00:30:54.640 --> 00:31:01.520
company out of san diego because they advertise financial planning etc and they have different

547
00:31:04.240 --> 00:31:08.160
different videos different content etc that they already use

548
00:31:10.640 --> 00:31:16.480
and they're well they're pretty well known however if i add content to it

549
00:31:16.480 --> 00:31:26.640
do i then have every time i write something do i have to protect that so no one steals it from my

550
00:31:26.640 --> 00:31:35.200
website uh well all right so first thing is you mentioned that it was somebody else's website

551
00:31:35.200 --> 00:31:41.440
no it's my it's my they're making they're making it for me so somebody's creating a website and

552
00:31:41.440 --> 00:31:47.760
giving you the website right and then you're adding content to the website yeah but they

553
00:31:47.760 --> 00:31:53.280
already have content on there yeah sure sure so the so basically the question everybody really

554
00:31:53.280 --> 00:31:58.320
is along the lines of when do you actually have to file new copyrights do can you just

555
00:31:58.320 --> 00:32:02.720
rely upon the original work or do you have to file new copyrights every time something's added

556
00:32:02.720 --> 00:32:08.400
to something and so um the way i look at something like that is when somebody has an original

557
00:32:08.400 --> 00:32:14.960
copyrighted work if the modification is not substantial i don't tend to all right look

558
00:32:14.960 --> 00:32:18.240
this is not legal advice right i'm just telling you this is what i do

559
00:32:20.400 --> 00:32:27.840
i this is not this is not right for other derivative works um i don't file new copyright

560
00:32:27.840 --> 00:32:36.240
for other derivative works what i do is since it's a derivative work i rely upon the original

561
00:32:36.240 --> 00:32:42.880
copyright for that but if the modification is substantial like a whole new section is being

562
00:32:42.880 --> 00:32:48.720
added to a website or another chapter to a book or another book in a series then i'll file a new

563
00:32:48.720 --> 00:32:55.520
copyright application on that because that's a new work uh but i would not file for copyrights

564
00:32:55.520 --> 00:33:00.080
on every single modification that i do to something i just think it's a waste of money

565
00:33:00.080 --> 00:33:05.600
personally uh especially since if somebody does that it arguably it's a derivative and the only

566
00:33:05.600 --> 00:33:10.400
one who can make a derivative is the original copyright owner this is this is something that

567
00:33:10.400 --> 00:33:18.240
we kind of alluded to between myself and chris guen from nintendo was that two days ago or

568
00:33:18.240 --> 00:33:22.960
yesterday it was yesterday it was only yesterday wow yeah so we kind of alluded to this a little

569
00:33:22.960 --> 00:33:28.400
bit which is like when do you need to file something new or not and that's if it's a

570
00:33:28.400 --> 00:33:32.640
derivative it's a legal right to the original copyright owner so you don't need to waste

571
00:33:32.640 --> 00:33:41.360
the money on it all right so moving forward the next one you have a new process for keeping

572
00:33:41.360 --> 00:33:48.080
inventory of burgers prepared and for determining loss of profits by using a novel pressure sensitive

573
00:33:48.080 --> 00:33:55.200
device located within a grill used for preparing for preparing burgers just that part alone

574
00:33:55.760 --> 00:33:59.520
somebody type in the chat oh anita already wrote i didn't even ask

575
00:34:03.040 --> 00:34:09.040
uh let's see we got patent patents yep we got a lot of patents so yes patent is correct so

576
00:34:10.159 --> 00:34:17.040
the giveaway is new process it's keeping inventory of burgers prepared and for determining loss of

577
00:34:17.040 --> 00:34:23.360
profits by using a novel means that it's new pressure sensitive device so now the question

578
00:34:23.360 --> 00:34:31.520
is what exactly in this statement here is patentable right because if you're owning a

579
00:34:31.520 --> 00:34:35.520
company now you want to ask the question like all right i've got something new in here

580
00:34:36.320 --> 00:34:42.960
cool but what do i protect like i'm not sure what part of this should i protect

581
00:34:43.679 --> 00:34:48.320
so it says you got a new process for keeping inventory of burgers prepared and for determining

582
00:34:48.320 --> 00:34:53.840
loss of profits by using a novel process device located within a grill used for preparing burgers

583
00:34:53.840 --> 00:34:59.840
so absolutely heather you've got yep and pamela's got as well you got the process and you

584
00:35:00.000 --> 00:35:01.600
You've got the device.

585
00:35:01.600 --> 00:35:03.920
You've got both.

586
00:35:03.920 --> 00:35:08.720
Now, one thing that people will miss, and this is,

587
00:35:08.720 --> 00:35:12.000
what I'm giving you right now is advanced knowledge.

588
00:35:12.000 --> 00:35:14.160
Like this is something that lawyers pay me

589
00:35:14.160 --> 00:35:16.520
for to train them on.

590
00:35:16.520 --> 00:35:19.280
I'm just going to give you this hint.

591
00:35:19.280 --> 00:35:22.680
If you make your patents cover things that are very small,

592
00:35:22.680 --> 00:35:25.840
you're only going to make small amounts of money.

593
00:35:25.840 --> 00:35:28.120
If you make your patents cover things

594
00:35:28.160 --> 00:35:31.440
where that small thing is included in something bigger,

595
00:35:31.440 --> 00:35:34.840
you can make bigger damages, all right?

596
00:35:34.840 --> 00:35:38.640
As an example, I had patents for,

597
00:35:38.640 --> 00:35:41.240
I don't know if you guys know the company Charbroil.

598
00:35:42.280 --> 00:35:43.680
They make grills, right?

599
00:35:43.680 --> 00:35:45.720
They were one of our clients.

600
00:35:45.720 --> 00:35:49.400
They had a clip that was used to hold the glass

601
00:35:49.400 --> 00:35:51.540
on the grill cover, okay?

602
00:35:52.840 --> 00:35:56.480
So it was a brand new clip, never existed before.

603
00:35:56.480 --> 00:35:57.440
So what did they do?

604
00:35:57.440 --> 00:36:02.440
They said, hey, we want to own the clip.

605
00:36:04.240 --> 00:36:08.760
And we said, all right, look, this clip is like 15 cents,

606
00:36:08.760 --> 00:36:11.480
just to be clear, like it's a 15 cent clip.

607
00:36:11.480 --> 00:36:13.720
Now, obviously they're going to up the price

608
00:36:13.720 --> 00:36:16.760
to like 75 cents for the clip.

609
00:36:16.760 --> 00:36:18.520
So they're making a big margin on it

610
00:36:18.520 --> 00:36:19.680
and they'll have to do high volume,

611
00:36:19.680 --> 00:36:22.280
but how many clips can you sell?

612
00:36:22.280 --> 00:36:23.760
I mean, not many.

613
00:36:24.760 --> 00:36:29.760
So what we did was we filed a patent for the clip,

614
00:36:30.520 --> 00:36:34.200
but then we filed a patent for a barbecue grill

615
00:36:34.200 --> 00:36:38.120
having glass connected to the cover of the grill

616
00:36:38.120 --> 00:36:39.720
using the clip.

617
00:36:39.720 --> 00:36:44.720
So every single infringement changed from 75 cents

618
00:36:45.280 --> 00:36:48.360
to $750.

619
00:36:48.360 --> 00:36:50.040
You see the difference?

620
00:36:50.040 --> 00:36:51.480
So when you write your patents,

621
00:36:51.480 --> 00:36:52.960
when your lawyers write your patents,

622
00:36:53.040 --> 00:36:54.520
think of damages.

623
00:36:54.520 --> 00:36:57.120
Always think of potential damages.

624
00:36:57.120 --> 00:36:58.740
If somebody is thinking, oh my gosh,

625
00:36:58.740 --> 00:37:01.440
I'm going to lose 75 cents for every infringement.

626
00:37:01.440 --> 00:37:03.040
Oh, I'm so scared.

627
00:37:03.040 --> 00:37:08.040
Versus, oh my gosh, I'm going to lose $750 per infringement.

628
00:37:08.400 --> 00:37:12.360
The person who's going to spend $750 per infringement

629
00:37:12.360 --> 00:37:14.800
for damages is going to stop.

630
00:37:14.800 --> 00:37:19.120
The one who might lose 75 cents may not care

631
00:37:19.120 --> 00:37:21.160
because at the end of the day, it's $3

632
00:37:21.160 --> 00:37:24.480
because there's four clips on a grill.

633
00:37:24.480 --> 00:37:27.220
See, that's how you, when you write patents,

634
00:37:27.220 --> 00:37:28.480
you look for damages.

635
00:37:28.480 --> 00:37:29.640
You look for broad claims.

636
00:37:29.640 --> 00:37:31.120
You look for damages.

637
00:37:31.120 --> 00:37:33.980
Okay, so let me complete the scenario here.

638
00:37:36.800 --> 00:37:38.840
All right, so now the burger is placed

639
00:37:38.840 --> 00:37:43.780
on an indented surface of the grill during cooking.

640
00:37:43.780 --> 00:37:46.480
The indented surface has a pressure sensitive switch

641
00:37:46.480 --> 00:37:49.360
that is thrown when the weight of the burger is detected.

642
00:37:50.280 --> 00:37:53.600
Okay, so now you put this frozen burger on it,

643
00:37:53.600 --> 00:37:56.520
boom, the weight throws some kind

644
00:37:56.520 --> 00:37:59.360
of pressure sensitive device or switch

645
00:37:59.360 --> 00:38:01.160
that is on the grill itself.

646
00:38:03.000 --> 00:38:05.120
Then software within a computer is capable

647
00:38:05.120 --> 00:38:07.580
of comparing the number of detected burgers

648
00:38:07.580 --> 00:38:10.280
to actual sale of burgers to determine

649
00:38:10.280 --> 00:38:13.840
how many cooked burgers were never sold.

650
00:38:13.840 --> 00:38:16.480
As an example, burn dropped or free replacements

651
00:38:16.480 --> 00:38:19.760
claimed as a working benefit of a disgruntled employee.

652
00:38:19.760 --> 00:38:24.120
So the whole point being that there's a grill surface,

653
00:38:24.120 --> 00:38:25.760
there's indents in it.

654
00:38:25.760 --> 00:38:27.960
When you put the burger on it,

655
00:38:27.960 --> 00:38:31.800
a pressure sensitive switch knows that a burger went on it

656
00:38:31.800 --> 00:38:32.840
and it keeps count.

657
00:38:32.840 --> 00:38:35.520
The software keeps count of every single,

658
00:38:35.520 --> 00:38:38.020
every time one went in that space, it knows.

659
00:38:38.020 --> 00:38:41.600
So at the end of the day, the owner can come back and say,

660
00:38:41.600 --> 00:38:46.280
oh, this switch was thrown 475 times.

661
00:38:47.120 --> 00:38:49.440
That means we should have sold 475 burgers.

662
00:38:49.440 --> 00:38:52.280
Now they look at the number of sales they have

663
00:38:52.280 --> 00:38:55.920
and they see they only sold 423.

664
00:38:55.920 --> 00:38:56.960
What happened?

665
00:38:58.360 --> 00:39:01.320
That's a good way to actually watch your inventory.

666
00:39:01.320 --> 00:39:03.660
So now you wanna say, okay, how did this happen?

667
00:39:03.660 --> 00:39:05.220
Like what's going on guys?

668
00:39:06.400 --> 00:39:09.520
So that last part there,

669
00:39:09.520 --> 00:39:14.520
tell me what area of IP pertains to that last part.

670
00:39:14.760 --> 00:39:17.580
The burger is placed on an indented surface at a grill.

671
00:39:18.440 --> 00:39:20.600
The indented surface has a pressure sensitive switch

672
00:39:20.600 --> 00:39:22.720
that's thrown when the weight of the burger is detected

673
00:39:22.720 --> 00:39:24.180
and then there's software.

674
00:39:25.460 --> 00:39:27.840
So let's see what you've got there.

675
00:39:27.840 --> 00:39:31.140
Patents, trade secret.

676
00:39:31.140 --> 00:39:33.720
Let's see, patents, employees ate them.

677
00:39:33.720 --> 00:39:34.560
Yeah, exactly.

678
00:39:34.560 --> 00:39:35.400
The employees ate them.

679
00:39:35.400 --> 00:39:37.400
Look, I worked at a place like that before

680
00:39:37.400 --> 00:39:42.080
and I can tell you that I enjoyed working at Carvel

681
00:39:42.080 --> 00:39:44.100
not because the pay was good.

682
00:39:44.880 --> 00:39:47.160
That was not why I enjoyed working at Carvel

683
00:39:47.160 --> 00:39:48.200
when I was a kid.

684
00:39:48.200 --> 00:39:49.720
Had nothing to do with the pay.

685
00:39:51.720 --> 00:39:54.200
Let's see, so, okay.

686
00:39:54.200 --> 00:39:55.880
All right, so let's break this down together.

687
00:39:55.880 --> 00:39:56.960
I see all your answers.

688
00:39:56.960 --> 00:39:58.960
So first part, the burger is placed

689
00:39:58.960 --> 00:40:00.760
on an indented surface at a grill.

690
00:40:00.000 --> 00:40:06.860
grill during cooking. So a grill surface that has indents with a switch, that in and of

691
00:40:06.860 --> 00:40:13.740
itself might be protectable by patent. Then it says there's software within the computer

692
00:40:13.740 --> 00:40:19.980
is capable of comparing the number of detected burgers to actual sale of burgers. So now

693
00:40:19.980 --> 00:40:26.060
that software actually is, I don't know if you guys remember on day one, I gave you a

694
00:40:26.060 --> 00:40:32.600
cheat sheet. You remember that? So everybody should have a copy of that. If you go back

695
00:40:32.600 --> 00:40:36.780
to that cheat sheet and you look at the word software, you'll see that it lines up with

696
00:40:36.780 --> 00:40:43.740
copyright for the code and it lines up with patents for the functionality. So if you come

697
00:40:43.740 --> 00:40:49.720
up with some software, that software is protectable in more than one way. The code is protectable

698
00:40:49.720 --> 00:40:57.720
under copyright. The functionality of the code is protectable under patents. Anybody

699
00:40:57.720 --> 00:41:02.280
here use an app? Anybody here created an app or is going to have an app for your people?

700
00:41:02.280 --> 00:41:09.000
All right. If you ever do, consider patents. It's possible that you created something new

701
00:41:09.000 --> 00:41:13.440
and if so, then you can look at potentially using patents. Now, something to keep in mind

702
00:41:13.440 --> 00:41:19.840
though, this is really important. Whoever you hire to do your code, you want them to

703
00:41:19.840 --> 00:41:27.400
assign what? For an electronic business card, the first person who types the three terms

704
00:41:27.400 --> 00:41:33.340
that you need to have transferred over to you, blank, blank, and blank for transferring

705
00:41:33.340 --> 00:41:42.080
over to you. Come on, all three. It has to be all three in the chat. There are three

706
00:41:42.200 --> 00:41:47.760
things they need to transfer over to you. Blank, blank, and blank to make sure that

707
00:41:47.760 --> 00:42:02.400
you own the code. Anybody? Anybody remember it? I see everything. Pete's awesome. Everything.

708
00:42:02.400 --> 00:42:12.480
He broke it into three parts. He said everything. That was good, Pete. That was good. Rights,

709
00:42:12.480 --> 00:42:19.200
title, and interest. Anita, you got it. That's exactly right. Very good. Right, title, and

710
00:42:19.200 --> 00:42:24.920
interest. Those are the three parts. I'll show you guys. Well, I have it over there.

711
00:42:24.920 --> 00:42:29.200
I'll show you guys the electronic business card. Give me one second. These are really

712
00:42:29.200 --> 00:42:52.640
cool. You guys should have one of these. Okay, here we go. This here, this is an electronic

713
00:42:52.640 --> 00:42:58.440
business card. Yeah, Larissa has one too. That's right. These are great. All you do

714
00:42:58.440 --> 00:43:04.640
is you tap them on your cell phone, and all your contact data shows up. You go electronically.

715
00:43:04.640 --> 00:43:10.160
You go in, and you add all your data on this program. Then you just come over, and you

716
00:43:10.160 --> 00:43:17.080
click it. Boom, you've got it. We'll be sending you one of these, Anita. You can actually

717
00:43:17.080 --> 00:43:22.040
put your own logo on it. That's my logo. That's my trademark. You can actually put your own

718
00:43:22.040 --> 00:43:29.040
logo directly on the card, which is pretty cool. All right. We have covered patents,

719
00:43:29.040 --> 00:43:34.720
trademarks, copyrights. We touched a little bit of trade secrets now. Let me close this

720
00:43:34.720 --> 00:43:47.200
down here. Let me share something with you guys. Thanks, Ray. I just saw your message.

721
00:43:47.200 --> 00:43:52.840
You got it. I totally botched that a little bit because I did not know. Somebody had wrote

722
00:43:52.840 --> 00:43:57.800
something about giving over unlimited rights. I put that in the chat. I didn't know it was

723
00:43:57.800 --> 00:44:07.960
going to be your question. No problem. No problem. I like the answer, everything. Everything.

724
00:44:07.960 --> 00:44:13.200
That was a first. I've never seen that before. That was pretty good. All right. Let me go

725
00:44:13.200 --> 00:44:17.720
over this because I've actually been DMed a few times here asking me questions on this

726
00:44:17.720 --> 00:44:23.680
even as we were going through this. I'm going to share this with all of you so you can see

727
00:44:23.680 --> 00:44:29.800
it. It'll be posted in the Facebook group so you can see it as well. This right here.

728
00:44:29.800 --> 00:44:39.800
Let me see if I could share my screen. There we go. Okay. This is the protection portal.

729
00:44:39.800 --> 00:44:46.560
Some of you, the audit is amazing, just to be clear. If you're doing things right now

730
00:44:46.560 --> 00:44:51.640
and you need clarity and you need to know what to protect here, there, somebody to go

731
00:44:51.640 --> 00:44:55.880
through, give you some business guidance, come up with names for trademarks, what you

732
00:44:55.880 --> 00:45:00.000
should do first, second, third, what the costs are, full assessment of your company.

733
00:45:00.000 --> 00:45:01.620
That's the IP audit.

734
00:45:01.620 --> 00:45:04.560
That is, that's a remarkable deal.

735
00:45:04.560 --> 00:45:07.320
And a number of you have already taken that deal, okay?

736
00:45:07.320 --> 00:45:08.320
So that's yours.

737
00:45:08.320 --> 00:45:10.480
We're gonna be reaching out to you within a week,

738
00:45:10.480 --> 00:45:12.640
scheduling you out.

739
00:45:12.640 --> 00:45:15.120
The door is still open until midnight tonight.

740
00:45:15.120 --> 00:45:17.120
I know there's, I believe, two other people here

741
00:45:17.120 --> 00:45:19.400
who asked if they can get an extension.

742
00:45:19.400 --> 00:45:21.640
That's okay, I know your situation,

743
00:45:21.640 --> 00:45:23.880
so we can figure that out.

744
00:45:23.880 --> 00:45:26.720
If you need an extension, DM me directly

745
00:45:26.720 --> 00:45:30.140
or stay afterwards and we'll talk and figure that out.

746
00:45:31.920 --> 00:45:34.180
Now, the Protection Portal.

747
00:45:34.180 --> 00:45:36.680
This is the Protection Portal alone.

748
00:45:36.680 --> 00:45:39.640
This is our, this is our network.

749
00:45:39.640 --> 00:45:43.260
This is the thing that everybody tries to become part of.

750
00:45:43.260 --> 00:45:44.960
The way the Protection Portal works

751
00:45:44.960 --> 00:45:47.940
is once a month I go live for an hour and a half.

752
00:45:47.940 --> 00:45:49.920
I answer all questions.

753
00:45:49.920 --> 00:45:52.520
If anybody's been a VIP, who are my VIPers?

754
00:45:52.520 --> 00:45:54.280
Just by hands.

755
00:45:54.280 --> 00:45:56.040
We got a lot of VIPers, yeah.

756
00:45:56.040 --> 00:45:59.640
So your VIP experience,

757
00:45:59.640 --> 00:46:04.300
think of that on double jolt or caffeine or steroids.

758
00:46:04.300 --> 00:46:05.760
That's essentially what it's like.

759
00:46:05.760 --> 00:46:09.040
That's what the Protection Portal is like.

760
00:46:09.040 --> 00:46:12.460
So you have the once a month for an hour and a half,

761
00:46:12.460 --> 00:46:15.080
I answer everybody's questions, interaction,

762
00:46:15.080 --> 00:46:16.960
hot seats, engagement.

763
00:46:18.300 --> 00:46:20.400
There's also training on certain things.

764
00:46:20.400 --> 00:46:22.440
There's guests that come in.

765
00:46:22.440 --> 00:46:24.720
I think our next guest is going to be

766
00:46:26.920 --> 00:46:28.840
I don't know if it's this month, it might be next month.

767
00:46:28.840 --> 00:46:31.320
I'm actually going to have a corporate lawyer come in

768
00:46:31.320 --> 00:46:34.100
to actually talk to people about in corporate formation,

769
00:46:34.100 --> 00:46:36.560
what are the important things in your corporation?

770
00:46:36.560 --> 00:46:37.400
What do you need?

771
00:46:37.400 --> 00:46:38.280
What do you not need?

772
00:46:38.280 --> 00:46:39.900
What's important in an LLC?

773
00:46:39.900 --> 00:46:41.960
What kind of agreements are important?

774
00:46:41.960 --> 00:46:44.040
All that, we'll be talking about that

775
00:46:44.040 --> 00:46:45.120
in the Protection Portal

776
00:46:45.120 --> 00:46:47.020
when I get special guests to come in.

777
00:46:48.620 --> 00:46:51.000
Separate from that, you get to email the questions

778
00:46:51.000 --> 00:46:53.140
so I can review them all.

779
00:46:53.140 --> 00:46:56.740
And then we talk about them together when we're live.

780
00:46:56.740 --> 00:47:00.320
You get the replays from the challenge itself

781
00:47:00.320 --> 00:47:02.500
and the Protection Portal sessions

782
00:47:02.500 --> 00:47:04.740
from when you join going forward,

783
00:47:04.740 --> 00:47:06.760
you get them for a full year.

784
00:47:07.780 --> 00:47:10.460
Okay, so if you're wondering, oh man,

785
00:47:10.460 --> 00:47:12.500
I've got 30 days to like learn everything

786
00:47:12.500 --> 00:47:14.340
that I've learned over the last five days.

787
00:47:14.340 --> 00:47:16.900
No, you don't, you have a full year.

788
00:47:16.900 --> 00:47:19.860
Okay, the entire year tours.

789
00:47:19.860 --> 00:47:24.620
Separate from that, the next Protector Idea Challenge

790
00:47:24.620 --> 00:47:27.900
that we have, you get in for free.

791
00:47:27.900 --> 00:47:29.900
Okay, you don't pay to enter

792
00:47:29.900 --> 00:47:31.900
into Protector Idea Challenges.

793
00:47:31.900 --> 00:47:33.380
Why is that important?

794
00:47:33.380 --> 00:47:34.620
The reason why it's important

795
00:47:34.620 --> 00:47:36.760
is because new things are happening.

796
00:47:37.720 --> 00:47:40.500
Like this specific Protector Idea Challenge,

797
00:47:40.500 --> 00:47:44.180
we went over more AI than we have ever done before.

798
00:47:44.180 --> 00:47:47.260
We went over a lot of artificial intelligence things here.

799
00:47:47.260 --> 00:47:50.140
In fact, we're gonna take the reviews from here,

800
00:47:50.140 --> 00:47:53.100
pull it all out and turn that into its own module

801
00:47:53.100 --> 00:47:56.100
and likely sell that for $495.

802
00:47:56.100 --> 00:47:59.780
So you guys are getting an amazing deal in being here.

803
00:47:59.780 --> 00:48:00.820
Separate from that,

804
00:48:00.820 --> 00:48:05.440
you get access to the Protection Portal backend system.

805
00:48:05.440 --> 00:48:08.100
So that's where all the videos are stored.

806
00:48:08.100 --> 00:48:12.540
You'll get your own username, you'll get your own password.

807
00:48:12.540 --> 00:48:14.380
And then when you sign in,

808
00:48:14.380 --> 00:48:16.660
like Ray showed you guys yesterday,

809
00:48:17.020 --> 00:48:17.980
when you sign in,

810
00:48:17.980 --> 00:48:22.220
you will see all of your videos will be right there.

811
00:48:22.220 --> 00:48:24.820
In one place, you don't have to find the emails,

812
00:48:24.820 --> 00:48:25.780
it's all yours.

813
00:48:26.980 --> 00:48:30.100
Finally, on top of that, you get potential.

814
00:48:30.100 --> 00:48:32.580
And I say potential because I have to look

815
00:48:32.580 --> 00:48:33.420
and see whether or not

816
00:48:33.420 --> 00:48:35.580
I'm going to do it with you individually.

817
00:48:35.580 --> 00:48:38.740
But if you need attorneys in other countries of the world,

818
00:48:38.740 --> 00:48:40.420
I will meet with you,

819
00:48:40.420 --> 00:48:42.700
determine whether or not it's a right fit

820
00:48:42.700 --> 00:48:43.980
for certain attorneys that I know.

821
00:48:43.980 --> 00:48:47.340
And if it is, I will hand over access

822
00:48:47.340 --> 00:48:50.300
to some of my lawyers around the world, okay?

823
00:48:50.300 --> 00:48:51.980
Why do I say if it's the right fit?

824
00:48:51.980 --> 00:48:56.740
Because if somebody is incredibly anxious and like crazy,

825
00:48:56.740 --> 00:48:59.380
obviously I'm not going to send them over to another attorney

826
00:48:59.380 --> 00:49:02.140
who I've had a relationship with 22 years.

827
00:49:02.140 --> 00:49:07.140
So I got to make sure that they are of sound mind and body

828
00:49:07.460 --> 00:49:09.520
before I send them over to anybody.

829
00:49:10.480 --> 00:49:14.680
And I think that's it.

830
00:49:14.680 --> 00:49:17.880
I mean, there is an exclusive Facebook group

831
00:49:17.880 --> 00:49:18.840
for that as well.

832
00:49:18.840 --> 00:49:22.400
The cost for all of that, when you put all of that together,

833
00:49:22.400 --> 00:49:25.920
that full year access is for $24.95.

834
00:49:26.840 --> 00:49:29.480
You can do that one of two different ways.

835
00:49:29.480 --> 00:49:31.220
You can do it in a three-pay.

836
00:49:32.480 --> 00:49:35.080
The three-pay is $9.95.

837
00:49:35.080 --> 00:49:37.520
So it costs more if you do a three-pay.

838
00:49:37.520 --> 00:49:42.120
Or you can actually do one payment of $24.95.

839
00:49:42.120 --> 00:49:44.700
And that gives you access to this whole network,

840
00:49:44.700 --> 00:49:48.240
all the people, everybody, because we all get together.

841
00:49:48.240 --> 00:49:50.760
And just to give you guys a preview

842
00:49:51.920 --> 00:49:54.840
of the Facebook group itself,

843
00:49:54.840 --> 00:49:56.640
let me get out of here for a second.

844
00:49:57.640 --> 00:50:00.120
In the Facebook group, we're always like,

845
00:50:00.000 --> 00:50:02.040
asking questions, digging in,

846
00:50:02.040 --> 00:50:04.700
sharing additional information.

847
00:50:04.700 --> 00:50:08.280
And so you'll see, let me just,

848
00:50:08.280 --> 00:50:10.780
I'll share my screen real fast.

849
00:50:10.780 --> 00:50:13.280
I don't think they'll mind me giving you a preview.

850
00:50:14.180 --> 00:50:15.600
I already told them that, you know,

851
00:50:15.600 --> 00:50:18.580
that we're doing this, so they're fine.

852
00:50:18.580 --> 00:50:19.920
Okay.

853
00:50:19.920 --> 00:50:20.760
So-

854
00:50:20.760 --> 00:50:22.680
Peter, did you mention just the network

855
00:50:22.680 --> 00:50:24.720
of the members as well?

856
00:50:24.720 --> 00:50:25.640
Yeah, yeah.

857
00:50:25.640 --> 00:50:28.240
And this, so in here,

858
00:50:28.280 --> 00:50:30.740
this is one of the groups that we have.

859
00:50:30.740 --> 00:50:32.800
You'll see, I drop things like,

860
00:50:32.800 --> 00:50:35.040
what exactly are the copyright standards?

861
00:50:35.040 --> 00:50:37.840
What's going on in specific locations?

862
00:50:37.840 --> 00:50:41.720
I'll drop special videos to give them guidance.

863
00:50:41.720 --> 00:50:44.120
Different members will raise up things

864
00:50:44.120 --> 00:50:46.480
that are going on in the world.

865
00:50:46.480 --> 00:50:49.440
Like this has to do with patent trolls.

866
00:50:49.440 --> 00:50:51.280
I'll give additional feedback on things.

867
00:50:51.280 --> 00:50:55.160
People talk about, like, here you've got Pamela,

868
00:50:55.160 --> 00:50:57.580
who's talking about artificial intelligence.

869
00:50:58.600 --> 00:51:01.120
And so we're, oh, and this was a good one.

870
00:51:01.120 --> 00:51:03.120
This, I don't know if you guys saw this.

871
00:51:03.120 --> 00:51:04.720
There was a person doing a challenge

872
00:51:04.720 --> 00:51:06.180
called the Jumanji challenge.

873
00:51:07.400 --> 00:51:10.160
That's trademark infringement and copyright infringement

874
00:51:10.160 --> 00:51:13.300
in one challenge that they ran.

875
00:51:14.500 --> 00:51:16.280
I'm not sure if it got shut down,

876
00:51:16.280 --> 00:51:21.280
but one of our people, Crystal, saw an ad by Jamil,

877
00:51:21.820 --> 00:51:23.960
and this was his challenge.

878
00:51:23.960 --> 00:51:27.100
He put his face on it, and then two other people there.

879
00:51:27.100 --> 00:51:29.420
But this is copyright infringement.

880
00:51:30.780 --> 00:51:33.380
And using the names, that's trademark infringement.

881
00:51:33.380 --> 00:51:37.060
And so we go through a lot of content together.

882
00:51:37.060 --> 00:51:38.900
People bring in their own,

883
00:51:38.900 --> 00:51:41.460
like what they're going through in their own businesses.

884
00:51:41.460 --> 00:51:43.700
Like, this is what's going on here and blah, blah, blah.

885
00:51:43.700 --> 00:51:45.820
And so people share with each other.

886
00:51:45.820 --> 00:51:48.580
Now, again, the difference between the audit

887
00:51:48.580 --> 00:51:51.940
and the protection portal is that in the audit,

888
00:51:51.940 --> 00:51:53.260
we're going full speed.

889
00:51:53.260 --> 00:51:56.820
Like, this is all about you, 100% about you.

890
00:51:57.580 --> 00:51:58.420
Only about you.

891
00:51:58.420 --> 00:52:02.300
So we're analyzing your company, digging in detail.

892
00:52:02.300 --> 00:52:04.860
You're getting additional feedback on your company.

893
00:52:04.860 --> 00:52:06.840
You're getting a video from that.

894
00:52:06.840 --> 00:52:10.780
The protection portal does not have one-on-one anything.

895
00:52:10.780 --> 00:52:12.940
There's no legal advice provided.

896
00:52:12.940 --> 00:52:15.240
There's no legal guidance on that.

897
00:52:15.240 --> 00:52:17.860
It's just, this is what the standards are.

898
00:52:17.860 --> 00:52:19.020
This is what people are saying.

899
00:52:19.020 --> 00:52:20.700
This is what's going on in the world.

900
00:52:20.700 --> 00:52:21.900
And the network,

901
00:52:23.000 --> 00:52:25.340
the network is pretty incredibly outstanding.

902
00:52:25.340 --> 00:52:27.420
Everybody supports each other.

903
00:52:27.420 --> 00:52:30.700
So you get one person that is in the network,

904
00:52:30.700 --> 00:52:32.180
finds out another person needs this,

905
00:52:32.180 --> 00:52:34.500
and they're sharing their resources.

906
00:52:34.500 --> 00:52:37.100
So everybody's successful.

907
00:52:37.100 --> 00:52:38.740
That's where Eileen came out of.

908
00:52:38.740 --> 00:52:40.220
John Umstead came out of.

909
00:52:40.220 --> 00:52:41.900
Karen Hudson came out of.

910
00:52:41.900 --> 00:52:45.420
A number of others, they're all in that one group.

911
00:52:45.420 --> 00:52:47.620
So that's kind of like our little pride and joy.

912
00:52:47.620 --> 00:52:48.820
We love that group.

913
00:52:49.940 --> 00:52:52.620
And if you took the audit, congratulations,

914
00:52:52.620 --> 00:52:57.620
you actually got that $2,495 deal, you got it for free,

915
00:52:59.740 --> 00:53:00.940
because we threw it in.

916
00:53:01.900 --> 00:53:03.740
And you can thank Pedro Odeo for that,

917
00:53:03.740 --> 00:53:06.380
because that was not my idea.

918
00:53:06.380 --> 00:53:08.140
It was like, it was last minute.

919
00:53:08.140 --> 00:53:10.920
And he said, hold it, you're doing a full audit.

920
00:53:10.920 --> 00:53:12.660
They're learning everything about their company.

921
00:53:12.660 --> 00:53:14.320
They're implementing everything.

922
00:53:14.320 --> 00:53:15.160
That's great.

923
00:53:15.160 --> 00:53:16.500
They're gonna need you in the future.

924
00:53:16.500 --> 00:53:18.660
And now you're gonna build them at 600 bucks an hour.

925
00:53:18.660 --> 00:53:21.620
And I was like, well, that wasn't the plan,

926
00:53:21.660 --> 00:53:23.260
but that's probably what's gonna happen.

927
00:53:23.260 --> 00:53:26.140
He says, well, why don't you throw them in your network?

928
00:53:26.140 --> 00:53:29.300
And I said, actually, that's a pretty brilliant idea.

929
00:53:29.300 --> 00:53:33.740
And so I actually increased the cost to $9,000.

930
00:53:33.740 --> 00:53:36.780
And he said, no, no, just keep it at six.

931
00:53:36.780 --> 00:53:38.420
So I was like, okay.

932
00:53:38.420 --> 00:53:42.500
So anyways, it's another 18 hours of training for people.

933
00:53:42.500 --> 00:53:45.740
You guys can thank Pedro Odeo directly for that one,

934
00:53:45.740 --> 00:53:49.420
because it was his idea and I fought him on it.

935
00:53:49.420 --> 00:53:51.660
And then finally it was like, no, it doesn't make sense.

936
00:53:51.660 --> 00:53:54.260
So you guys can kind of grow there.

937
00:53:54.260 --> 00:53:55.080
All right.

938
00:53:55.080 --> 00:53:59.300
So with that, let me see if anybody has any questions

939
00:53:59.300 --> 00:54:02.700
on the portal or the audit,

940
00:54:02.700 --> 00:54:05.700
you can stay here asking those questions.

941
00:54:05.700 --> 00:54:07.940
For anybody who does not have any questions,

942
00:54:07.940 --> 00:54:11.460
I wanna congratulate you, your idea protectors.

943
00:54:11.460 --> 00:54:14.180
You've gone through the protector idea challenge.

944
00:54:14.180 --> 00:54:16.580
There's a certification program that we're looking

945
00:54:16.580 --> 00:54:17.900
at potentially bringing out,

946
00:54:18.020 --> 00:54:19.900
because people have been asking,

947
00:54:19.900 --> 00:54:22.140
if I've been through that whole program,

948
00:54:22.140 --> 00:54:25.860
shouldn't I have like a certification that I did that?

949
00:54:25.860 --> 00:54:27.700
I said, if I give you a certification,

950
00:54:27.700 --> 00:54:28.900
there's gonna be a test,

951
00:54:29.820 --> 00:54:32.580
because I don't just give a certification without a test.

952
00:54:32.580 --> 00:54:36.620
And so I said, that's gonna be a little more complicated.

953
00:54:36.620 --> 00:54:39.500
And so we're looking at building a certification program,

954
00:54:39.500 --> 00:54:40.860
but that's down the road.

955
00:54:41.860 --> 00:54:46.060
So I hope, really Ray?

956
00:54:48.020 --> 00:54:48.860
Really?

957
00:54:50.660 --> 00:54:51.500
Okay.

958
00:54:51.500 --> 00:54:52.320
All right.

959
00:54:52.320 --> 00:54:53.160
No, it's fine.

960
00:54:53.160 --> 00:54:56.380
You have any idea how much content

961
00:54:56.380 --> 00:54:58.340
we have given at this point?

962
00:54:58.340 --> 00:54:59.180
I know.

963
00:55:00.000 --> 00:55:03.200
There were a couple of really quick questions on patents,

964
00:55:03.200 --> 00:55:06.680
expiration and patent pending, that were asked in the chat.

965
00:55:07.560 --> 00:55:12.260
Yeah, that. Right. And then I'm gonna give apparently a bonus

966
00:55:12.260 --> 00:55:15.600
because Ray thinks it's a good idea. So we're gonna give

967
00:55:15.600 --> 00:55:18.760
everybody a bonus. Really? Right. All right. So

968
00:55:18.800 --> 00:55:21.720
hey, you throw a million bonuses. So if I can get one,

969
00:55:21.720 --> 00:55:24.600
no, it's fine. It's fine. It's fine. I just I actually hadn't

970
00:55:24.600 --> 00:55:27.200
thought about it because nobody here raised something that

971
00:55:27.200 --> 00:55:31.880
needed that. But I'm okay with it. All right. So how long the

972
00:55:31.880 --> 00:55:35.360
patents last? We've talked about that 17 years for design

973
00:55:35.360 --> 00:55:39.400
patents, utility patents are 20 years from filing. Okay, that's

974
00:55:39.400 --> 00:55:46.680
the length, the length, the longevity. How to actually mark

975
00:55:46.680 --> 00:55:51.760
things when you get a patent, you put you just write pat dot

976
00:55:51.800 --> 00:55:55.360
n o, and then the patent number, that will be marking your

977
00:55:55.360 --> 00:55:58.320
product. The reason why you want to mark your products, and

978
00:55:58.320 --> 00:56:00.440
mark, you know, either your packaging or your product is

979
00:56:00.440 --> 00:56:03.920
because you want to place people on notice of infringement, then

980
00:56:03.920 --> 00:56:07.240
you can get damages. If, if nobody knows you have a patent,

981
00:56:08.200 --> 00:56:11.280
how exactly are they supposed to stop? Just think of it that

982
00:56:11.280 --> 00:56:14.400
way. When you get a patent, you got to tell people you got a

983
00:56:14.400 --> 00:56:17.440
patent. The way you tell people you got a patent is you mark

984
00:56:17.880 --> 00:56:21.240
either your product. And if you have a service, then wherever

985
00:56:21.240 --> 00:56:23.600
you're offering the service, you should you say, you know,

986
00:56:23.600 --> 00:56:27.280
protected by US patent number, blah, blah, blah. That's how you

987
00:56:27.280 --> 00:56:31.360
mark. That's how you get damages if people actually infringe, is

988
00:56:31.360 --> 00:56:35.680
that you actually mark. Okay. So that's those two things. Now,

989
00:56:35.680 --> 00:56:39.840
let me do let me share this over here. Yeah. So patent pending.

990
00:56:39.920 --> 00:56:43.200
I'll talk about patent pending. That's fine. I personally won.

991
00:56:43.640 --> 00:56:50.160
Alright, so if you're in competition, like if you're in

992
00:56:50.160 --> 00:56:52.720
the marketplace, and you're competing with other

993
00:56:52.720 --> 00:56:54.880
individuals, one of the things that's great is to be able to

994
00:56:54.880 --> 00:56:58.760
say patent pending, right? Now, you can't say patent pending

995
00:56:58.760 --> 00:57:03.080
until you file something. So either you file a utility

996
00:57:03.080 --> 00:57:05.920
patent or provisional, either one, you get to say patent

997
00:57:05.920 --> 00:57:12.280
pending. Now, if you want to be really crafty, file two

998
00:57:12.280 --> 00:57:16.760
provisionals. If you file two provisionals, you get to say

999
00:57:16.760 --> 00:57:22.360
patents, plural pending. And nobody knows if it's two or 100.

1000
00:57:22.920 --> 00:57:27.920
Because it's all confidential. So that's the beauty of if you

1001
00:57:27.920 --> 00:57:30.600
ever going to say patent pending, and you have the

1002
00:57:30.600 --> 00:57:34.320
opportunity to file two, I would file two provisionals, because

1003
00:57:34.320 --> 00:57:37.760
then you say patents, plural pending. All right. Now, I think

1004
00:57:37.760 --> 00:57:40.760
that that's enough. We've I think we've given a lot of stuff

1005
00:57:40.760 --> 00:57:44.160
at that point. I'm going to share this one thing here that

1006
00:57:44.160 --> 00:57:49.200
Ray mentioned, because this is kind of fun. So I jumped a link

1007
00:57:49.200 --> 00:57:52.440
for you in the in your direct chat. I got it. I got it. We can

1008
00:57:52.440 --> 00:57:54.720
share with everybody drop it for everybody. They can have it.

1009
00:57:55.080 --> 00:58:04.160
Alright, so let's imagine that you're trying to determine

1010
00:58:04.160 --> 00:58:07.720
whether or not somebody else used your trademark in the past.

1011
00:58:08.840 --> 00:58:12.840
Okay. Or if somebody still using your trademark, or your

1012
00:58:12.840 --> 00:58:18.440
pictures or your copyrighted material, but their website now

1013
00:58:18.960 --> 00:58:22.680
doesn't look like it did in the past. So you want to see what

1014
00:58:22.680 --> 00:58:28.640
their website looked like in the past. Okay. So as an example,

1015
00:58:29.800 --> 00:58:32.880
like, let's say like Ray is committing trademark

1016
00:58:32.880 --> 00:58:35.800
infringement off of my stuff. She's using protection portal.

1017
00:58:36.040 --> 00:58:38.760
And I'm like, you can't use protection portal. And I go to

1018
00:58:38.760 --> 00:58:43.160
her website, and it's gone. But she was using it. And I know she

1019
00:58:43.160 --> 00:58:47.800
was using it for two years, I can actually use this tool to go

1020
00:58:47.800 --> 00:58:52.000
and look at the website in the past. So all you do is I'm going

1021
00:58:52.000 --> 00:59:06.320
to click on it here. And open it up. Stop typing in the chat. I

1022
00:59:06.320 --> 00:59:11.840
can't copy it. Here we go. Got it. All right, now I can paste

1023
00:59:11.840 --> 00:59:17.160
it. Okay, this is called the Wayback Machine. I'm going to

1024
00:59:17.160 --> 00:59:27.480
share my screen. This is called the Wayback Machine. This was

1025
00:59:27.480 --> 00:59:32.920
originally created by MIT. It's pretty awesome. All you do is you

1026
00:59:32.920 --> 00:59:39.520
put in the domain name, here the URL here, whatever the URL is

1027
00:59:39.520 --> 00:59:42.840
universal resource locator, you just type it in. So let's say we

1028
00:59:42.840 --> 00:59:50.280
want to look at the old dominoes websites, www.dominoes.com. Type

1029
00:59:50.280 --> 00:59:55.480
it in. Now I can see I can look at dominoes website from all

1030
00:59:55.480 --> 01:00:00.000
going all the way back to 1996.

1031
01:00:00.000 --> 01:00:04.800
and go back. Let's say I want to see what dominoes look like let's say March this year. I just

1032
01:00:05.360 --> 01:00:10.640
go over here click on one of the dates and wait

1033
01:00:13.600 --> 01:00:16.560
and that's what the website looked like in March.

1034
01:00:18.400 --> 01:00:24.880
Okay so now let's say I want to see what it looks like going back to 2005

1035
01:00:25.440 --> 01:00:32.560
and go back and look February 10, 2005. Click on this one here.

1036
01:00:37.440 --> 01:00:40.320
This is what the dominoes website looked like in 2005.

1037
01:00:42.560 --> 01:00:48.960
So you can use this site to investigate your competition to see what they've done in the past.

1038
01:00:50.080 --> 01:00:54.080
If you do a trademark search and you want to see whether or not somebody's still using

1039
01:00:54.640 --> 01:01:00.880
let's say the trademark search after you do it it says canceled and you want to determine

1040
01:01:00.880 --> 01:01:05.280
whether or not they're like when did they stop using it. You could just come in here and go

1041
01:01:05.280 --> 01:01:11.520
month by month by month and see when that when that trademark was like first used on their website

1042
01:01:11.520 --> 01:01:16.800
and then when they stopped using it on the website. So this site is really neat like you can do

1043
01:01:17.600 --> 01:01:25.200
pretty cool investigations into companies on the site. I mean I'm looking at 2001

1044
01:01:25.200 --> 01:01:32.240
dominoes website. That's what it looked like in 2001. They have something here that says we stand.

1045
01:01:34.480 --> 01:01:42.800
So this this is a pretty neat site. 9-11 we stand. Yeah that makes sense 2001 we stand.

1046
01:01:42.800 --> 01:01:48.240
Yeah so you can use that resource to to investigate your competition see what they've

1047
01:01:48.240 --> 01:01:53.840
done in the past what they're doing now see how things have changed. It's a pretty cool tool.

1048
01:01:53.840 --> 01:02:01.120
So Ray did you drop the link for the protection portal? Yes the protection portal link was dropped

1049
01:02:01.120 --> 01:02:06.080
where I said gave it as well. We'll make sure that it's in the Facebook group tonight and I

1050
01:02:06.080 --> 01:02:10.320
also put the Wayback Machine in the Facebook group but they always put it under false information

1051
01:02:10.320 --> 01:02:16.400
on Facebook. Yeah they don't like it. Facebook doesn't like it and that as an aside we're going

1052
01:02:16.400 --> 01:02:25.200
into we're going in the VIP in about 10 minutes but as an aside remember I told you I said let

1053
01:02:25.200 --> 01:02:30.320
me let me cover this one more time. If you guys are going live in your challenges and your videos

1054
01:02:30.320 --> 01:02:36.560
or whatever if you live stream into Facebook, Facebook gets legal rights to what you're live

1055
01:02:36.560 --> 01:02:44.960
streaming. Keep that in mind. It's in your terms and conditions that all of you

1056
01:02:44.960 --> 01:02:51.200
agreed to when you click that button because I know everybody read it so just click that button.

1057
01:02:51.920 --> 01:02:56.720
It's in there it says they get a non-exclusive license to your content so they can actually

1058
01:02:56.720 --> 01:03:01.120
utilize it for different purposes. That's how when it's your birthday you actually get like

1059
01:03:01.120 --> 01:03:06.000
your own videos and your own postings that pop up and your pictures they can do that because you

1060
01:03:06.000 --> 01:03:12.720
gave them legal rights to it. That's also why we don't host ours in there. That's exactly why I

1061
01:03:12.720 --> 01:03:19.440
don't live stream into Facebook. I never live stream into Facebook. I live stream into like

1062
01:03:19.440 --> 01:03:26.160
Zoom. It gets recorded then I save all my videos on my own location and then I give all of you

1063
01:03:26.160 --> 01:03:31.200
access and just to be clear like everybody here who becomes a member of the Protection Portal

1064
01:03:31.200 --> 01:03:36.080
we take this very seriously. We want to make sure your companies are successful.

1065
01:03:36.080 --> 01:03:41.920
We want to make sure you do very well and so we look and we assess when companies are like where

1066
01:03:41.920 --> 01:03:45.680
the companies are and if there's certain things they're running into we try to get guest speakers

1067
01:03:45.680 --> 01:03:54.480
on that topic. We try to like address those topics so you guys are well ahead of the curve.

1068
01:03:54.480 --> 01:03:59.600
The people in the Protection Portal knew about artificial intelligence lawsuits eight months ago.

1069
01:04:02.160 --> 01:04:07.360
Just to be clear they knew about this eight months ago. They actually modified the way they were doing

1070
01:04:07.360 --> 01:04:14.800
business with ChatGPT-3 and others. They modified the way they were doing business

1071
01:04:14.800 --> 01:04:21.680
eight months ago. So all these new lawsuits that have come out it's old news to them like they

1072
01:04:21.680 --> 01:04:26.320
already have their companies aligned. They're all set. You can check with any of them.

1073
01:04:26.320 --> 01:04:32.080
They'll tell you this. So they've known about this for a while. So it's my job to stay on top of

1074
01:04:32.080 --> 01:04:39.120
the law. What are the trends, the changes and I keep you guys apprised of all that in the Portal.

1075
01:04:39.120 --> 01:04:45.920
That's where I do that. The audit is like hands-on, aggressive, fixing your company,

1076
01:04:45.920 --> 01:04:52.000
lining you up, streamlining you, making sure you guys take off effectively. That's why a lot

1077
01:04:52.000 --> 01:04:58.240
of people take that audit. But if you can't afford the audit or you just like I don't need an audit,

1078
01:04:58.240 --> 01:04:59.760
get in the Portal.

1079
01:05:00.000 --> 01:05:01.400
because you'll continue to grow.

1080
01:05:01.400 --> 01:05:03.400
And I can tell you as a fact,

1081
01:05:03.400 --> 01:05:06.240
IP is gonna be in the news continuously

1082
01:05:06.240 --> 01:05:08.140
for the next few years.

1083
01:05:08.140 --> 01:05:12.840
You're seeing it with Elon Musk and Microsoft

1084
01:05:12.840 --> 01:05:15.160
and Sarah Silverman and the authors.

1085
01:05:15.160 --> 01:05:17.880
Movie, people in movies are like going on strike.

1086
01:05:17.880 --> 01:05:19.080
Sony.

1087
01:05:19.080 --> 01:05:22.160
Sony is doing this, the likeness issue.

1088
01:05:22.160 --> 01:05:23.320
I don't know if you heard about this.

1089
01:05:23.320 --> 01:05:24.880
It just happened like a week ago.

1090
01:05:24.880 --> 01:05:27.260
People in the NFL are concerned

1091
01:05:27.260 --> 01:05:29.940
because now through using artificial intelligence,

1092
01:05:29.940 --> 01:05:31.740
you can actually take the likeness

1093
01:05:31.740 --> 01:05:34.520
of certain professional football players

1094
01:05:34.520 --> 01:05:38.660
and actually create scenarios and movies, the same thing.

1095
01:05:38.660 --> 01:05:42.320
Like why should you spend $30 million

1096
01:05:42.320 --> 01:05:43.840
hiring Arnold Schwarzenegger

1097
01:05:43.840 --> 01:05:48.420
when you can take his artificial intelligence representation

1098
01:05:48.420 --> 01:05:53.420
as the owner of the film from let's say like Commando

1099
01:05:53.600 --> 01:05:57.760
and actually create a new Commando 2 or something

1100
01:05:57.760 --> 01:05:59.120
and didn't have them in it.

1101
01:06:00.120 --> 01:06:03.080
This is why the people in Los Angeles

1102
01:06:03.080 --> 01:06:07.680
are like they're all on strike right now.

1103
01:06:07.680 --> 01:06:10.400
Like these are hot issues that are happening right now

1104
01:06:10.400 --> 01:06:11.760
and they're gonna affect your companies,

1105
01:06:11.760 --> 01:06:13.440
your marketing, your business.

1106
01:06:13.440 --> 01:06:14.960
So we try to stay on top of this.

1107
01:06:14.960 --> 01:06:17.680
So I think that's enough talking about that.

1108
01:06:17.680 --> 01:06:18.920
I think people get the message.

1109
01:06:18.920 --> 01:06:21.560
So if you have any questions at all,

1110
01:06:21.560 --> 01:06:22.560
if you're trying to figure out

1111
01:06:22.560 --> 01:06:26.320
how to do either one of those, let me know.

1112
01:06:26.320 --> 01:06:29.320
And we'll try to figure out how to help you guys out.

1113
01:06:29.340 --> 01:06:32.780
So typically about 30, 40,

1114
01:06:32.780 --> 01:06:35.020
about 30, 40% of people end up in these things.

1115
01:06:35.020 --> 01:06:37.380
So, all right, I think that's it.

1116
01:06:37.380 --> 01:06:38.900
I think I'm gonna stop there.

1117
01:06:40.660 --> 01:06:41.980
It's been a pleasure and an honor

1118
01:06:41.980 --> 01:06:44.180
serving you guys over this week.

1119
01:06:44.180 --> 01:06:46.900
I've been reading all of your emails.

1120
01:06:46.900 --> 01:06:48.220
I've been engaging with you guys,

1121
01:06:48.220 --> 01:06:50.060
trying to give you whatever you need.

1122
01:06:50.060 --> 01:06:52.660
Hopefully this was helpful for you guys.

1123
01:06:52.660 --> 01:06:55.700
And I wish you guys the very best.

1124
01:06:55.700 --> 01:06:58.260
And you guys now, so now I do a prayer

1125
01:06:58.260 --> 01:06:59.260
for everybody right now.

1126
01:07:00.080 --> 01:07:01.080
For those of you that don't believe,

1127
01:07:01.080 --> 01:07:03.400
then just think of good wishes, okay?

1128
01:07:03.400 --> 01:07:05.200
Just receive.

1129
01:07:05.200 --> 01:07:06.560
So I just wanna pray over everybody

1130
01:07:06.560 --> 01:07:10.040
because everybody has like a vision and idea

1131
01:07:10.040 --> 01:07:12.860
and something that was bestowed upon them.

1132
01:07:12.860 --> 01:07:13.760
And it's really important.

1133
01:07:13.760 --> 01:07:15.680
So I just wanna pray over you guys.

1134
01:07:15.680 --> 01:07:19.360
So Lord, I just wanna thank you for every single person

1135
01:07:19.360 --> 01:07:21.080
who joined this challenge, Father God.

1136
01:07:21.080 --> 01:07:24.040
I thank you for the gifts that you have placed upon them.

1137
01:07:24.040 --> 01:07:26.120
I thank you for the courage and the boldness

1138
01:07:26.120 --> 01:07:27.960
that you've placed in their heart

1139
01:07:27.980 --> 01:07:29.580
to allow them to step forward

1140
01:07:29.580 --> 01:07:33.660
in pursuing the gifts and the vision

1141
01:07:33.660 --> 01:07:34.860
that you've given them, Lord.

1142
01:07:34.860 --> 01:07:39.140
Lord, I ask that doors would open to ideas

1143
01:07:39.140 --> 01:07:41.680
that are going to be fruitful, Lord,

1144
01:07:41.680 --> 01:07:43.220
as they're released from the third heaven

1145
01:07:43.220 --> 01:07:45.660
and come into the first heaven into their hands, Lord.

1146
01:07:45.660 --> 01:07:48.280
I ask that you bless those things

1147
01:07:48.280 --> 01:07:51.340
and that they see who is supposed to work with them,

1148
01:07:51.340 --> 01:07:53.460
who's not supposed to work with them,

1149
01:07:53.460 --> 01:07:55.740
partnerships that are supposed to align,

1150
01:07:55.740 --> 01:07:58.360
let them know so that they're not wasting time.

1151
01:07:58.360 --> 01:08:01.880
Lord, I ask that finances would be released

1152
01:08:01.880 --> 01:08:05.120
so that they can pursue what you have called them to do,

1153
01:08:05.120 --> 01:08:05.960
Lord.

1154
01:08:05.960 --> 01:08:10.000
And Father, I ask above all things that you provide a peace

1155
01:08:10.000 --> 01:08:13.020
that goes beyond all understanding as they do this,

1156
01:08:13.880 --> 01:08:16.460
divine health and strength in Jesus name.

1157
01:08:17.520 --> 01:08:18.600
Amen.

1158
01:08:18.600 --> 01:08:19.680
Amen.

1159
01:08:19.680 --> 01:08:21.000
All right, my friends,

1160
01:08:21.000 --> 01:08:24.060
I'll see you guys in VIP in 10 minutes.

1161
01:08:24.060 --> 01:08:27.080
I'm going to grab something to eat really fast.

1162
01:08:27.080 --> 01:08:29.479
And then in VIP, we're gonna do some additional stuff

1163
01:08:29.479 --> 01:08:30.600
and dig in more detail.

1164
01:08:30.600 --> 01:08:33.120
So I'm gonna jump off.

1165
01:08:33.120 --> 01:08:34.880
Larissa, I'll leave you here and Ray,

1166
01:08:34.880 --> 01:08:37.760
in case people have any questions on anything.

1167
01:08:37.760 --> 01:08:38.600
All right.

1168
01:08:38.600 --> 01:08:39.920
Thanks, Peter.

1169
01:08:39.920 --> 01:08:41.080
All right.

1170
01:08:41.080 --> 01:08:42.200
And before you all leave,

1171
01:08:42.200 --> 01:08:45.319
would you please give us just a quick,

1172
01:08:45.319 --> 01:08:47.160
how great was this week for you?

1173
01:08:47.160 --> 01:08:51.279
How valuable on a scale of one to 10 again,

1174
01:08:51.279 --> 01:08:52.640
how glad are you that you were here?

1175
01:08:52.640 --> 01:08:53.819
Just drop it in the chat.

1176
01:08:53.819 --> 01:08:55.160
Some thanks to Peter.

1177
01:08:56.779 --> 01:08:58.979
There might be some follow-ups by Ray in the future,

1178
01:08:58.979 --> 01:09:00.380
but we would just love to hear here.

1179
01:09:00.380 --> 01:09:02.180
Oh, thanks Antonio.

1180
01:09:02.180 --> 01:09:04.939
Hey, Pamela, I see your message here.

1181
01:09:04.939 --> 01:09:06.140
It's the same every day.

1182
01:09:06.140 --> 01:09:09.819
If we are in this room, it won't let you in the next one.

1183
01:09:09.819 --> 01:09:12.340
So you just gotta wait until we close this one.

1184
01:09:12.340 --> 01:09:13.979
We head over to the other one.

1185
01:09:13.979 --> 01:09:16.700
And once Peter opens it up after a quick break,

1186
01:09:16.700 --> 01:09:18.220
then it'll let you in.

1187
01:09:19.180 --> 01:09:20.140
And we love you.

1188
01:09:20.140 --> 01:09:22.300
You have been a fantastic class.

1189
01:09:23.000 --> 01:09:23.840
You have been very,

1190
01:09:23.840 --> 01:09:25.439
like, we're not even gonna go into it.

1191
01:09:25.439 --> 01:09:27.120
You've been wonderful.

1192
01:09:27.120 --> 01:09:28.840
Not as many people on camera as usual,

1193
01:09:28.840 --> 01:09:31.240
but like to see some of you in the comments,

1194
01:09:31.240 --> 01:09:35.760
even Pete Demare, you got a great picture going on,

1195
01:09:35.760 --> 01:09:36.600
but no camera.

1196
01:09:36.600 --> 01:09:38.040
Oh, we got to talk with Pete yesterday

1197
01:09:38.040 --> 01:09:38.880
at the end of the challenge.

1198
01:09:38.880 --> 01:09:39.720
It was fantastic.

1199
01:09:39.720 --> 01:09:41.160
It was an amazing time.

1200
01:09:41.160 --> 01:09:43.720
Real quick, just because I didn't,

1201
01:09:43.720 --> 01:09:46.359
somebody just pinged me and asked me this question.

1202
01:09:46.359 --> 01:09:50.200
The offer for the Protection Portal is open until Monday.

1203
01:09:50.220 --> 01:09:53.300
So it's not, that doesn't close at midnight.

1204
01:09:53.300 --> 01:09:55.740
It's the audit that closes at midnight, all right?

1205
01:09:55.740 --> 01:09:59.140
And if you have a special situation for the audit

1206
01:09:59.140 --> 01:10:00.440
where you need to talk to.

1207
01:10:00.000 --> 01:10:06.560
me just, you can email me at nieves at elite hyphen challenges.com. And we'll, we'll talk

1208
01:10:06.560 --> 01:10:12.040
in more detail there. Okay. All right. Yeah, we went into a lot of detail of the difference

1209
01:10:12.040 --> 01:10:17.240
between the two Tammy. I mean, I can cover it one more time for people, the difference

1210
01:10:17.240 --> 01:10:26.220
between the audit and the protection portal. The audit is direct engagement with you. It's

1211
01:10:26.220 --> 01:10:31.540
analyzing your situation. It's giving you legal advice about your circumstances, coming

1212
01:10:31.540 --> 01:10:39.420
up with names that might work for you and your business. You can also ask any specific

1213
01:10:39.420 --> 01:10:43.540
question on top of that, we give you a list of eight different things that you should

1214
01:10:43.540 --> 01:10:50.020
have together beforehand, like legal agreements, all your domain names, any of the names that

1215
01:10:50.020 --> 01:10:56.660
you have, uh, any patentable ideas or subject matter, any flow charts, any software, any

1216
01:10:56.660 --> 01:11:02.220
affiliates or any, any people that are working with you that that might be giving you ideas.

1217
01:11:02.220 --> 01:11:08.420
All those things come together into one meeting that is two to three hours long. And in that

1218
01:11:08.420 --> 01:11:13.340
meeting, I assess everything that you're doing to give you a strategic plan on what to go

1219
01:11:13.340 --> 01:11:18.780
after first, second, third, what the costs are associated with things, what law, what

1220
01:11:18.780 --> 01:11:26.620
rights you already have, uh, which things you should pursue and not pursue. Um, I mean,

1221
01:11:26.620 --> 01:11:31.500
we've gone through, we've gone through language for licensing agreements. We've gone through

1222
01:11:31.500 --> 01:11:37.540
non-disclosures and non-compete agreements. We've gone through, gosh, so many different

1223
01:11:37.540 --> 01:11:44.780
things. That's the IP audit. It's, it is literally legal advice, one-on-one assessing everything.

1224
01:11:44.780 --> 01:11:51.660
The protection portal is a network where that has multiple people. It's not one-on-one

1225
01:11:51.660 --> 01:11:56.420
it's, it's multiple people there. And what these people will do is, uh, they have, they

1226
01:11:56.420 --> 01:12:01.260
have questions about things, but what I'm talking about is the law in general, not specific

1227
01:12:01.260 --> 01:12:08.020
to any individual. Uh, I go live once a month for an hour and a half. I talk about different

1228
01:12:08.020 --> 01:12:15.380
legal issues that are, that they personally are dealing with. Um, but as an example, like

1229
01:12:15.380 --> 01:12:20.580
we've been hitting artificial intelligence very hard recently so that people know if

1230
01:12:20.580 --> 01:12:24.420
there's a certain software program that they're using, what does the policy say in the software

1231
01:12:24.420 --> 01:12:29.060
program? So they know whether or not they can use that program or not. Like we dissect

1232
01:12:29.060 --> 01:12:36.340
the entire thing together. Um, and on top of that, we have the affiliate commissions

1233
01:12:36.340 --> 01:12:41.340
that people receive for referring people in and all the other things that we showed,

1234
01:12:41.340 --> 01:12:46.940
uh, Ray, you can show that thing one more time if you want. Yeah. So I don't want to

1235
01:12:46.940 --> 01:12:51.300
go through the whole thing again, but I can put the slides in the Facebook group tonight

1236
01:12:51.300 --> 01:12:57.660
too with the link. Right? So anybody who basically has, and they have their own personal legal

1237
01:12:57.660 --> 01:13:02.020
issues going on and they need guidance, get in the audit. Cause that audit typically would

1238
01:13:02.020 --> 01:13:08.060
go for like over $30,000. Like when you put the audit and all the other stuff together,

1239
01:13:08.060 --> 01:13:14.140
I typically charge my clients 15,000 for an IPO. So you get to do that. But the protection

1240
01:13:14.140 --> 01:13:20.860
portal is something that it's like a continuation of what we've been doing, but it goes deeper.

1241
01:13:20.860 --> 01:13:27.100
So, um, and if you've been in VIP, it's very similar to VIP, but then I bring in some special

1242
01:13:27.100 --> 01:13:31.940
guests, I get you additional handouts, additional materials, all that stuff is included in the

1243
01:13:32.860 --> 01:13:37.700
protection portal. That's why, again, we usually get like 30 to 50% of the people go into the

1244
01:13:37.700 --> 01:13:44.420
protection portal, about 20 to 30% take the audit, um, depending upon, you know, what's

1245
01:13:44.420 --> 01:13:49.420
going on in their business right now. So, okay. I just want to jump on to let people

1246
01:13:49.420 --> 01:13:53.660
know when the door closed and I'm going to go eat and I'll see you guys in eight minutes

1247
01:13:53.660 --> 01:13:55.700
that are in VIP. Bless you guys. Take care.