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Okay, well, welcome everybody to Day 4's VIP on Thursday.

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I just looked at my notes because I was trying to figure out what Chris Nguyen, the head

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of IP from Nintendo, was pinging me about.

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I thought he was going to reprimand me for asking for the specific email address to email

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if you have a question for Nintendo.

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But nope, he didn't reprimand me for that.

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Instead, he has the following to offer to you guys.

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How cool was it though?

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I mean, honestly, that we had Chris Nguyen here, the head of Nintendo.

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I mean, that's amazing.

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There's definitely favor on what's going on here and I'm very grateful for that.

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So this is what he wrote.

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He says, hey, if you didn't cover it already, another big reason to have IP registrations

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and trademarks for sure is company, oh, valuation.

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Actually, I haven't covered this.

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This is why he's so good at what he does.

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It says, if any of your folks are intending to sell their business at some point, quite

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a bit of value can be assigned to the brand itself and the registrations behind it.

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On the patent side as well, of course, if the main assets are technical, it can also

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be increasingly used as collateral for financing.

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That's another good point.

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So if you're actually trying to obtain a loan, a business loan, you can list your intellectual

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property as an asset of your company and assign a valuation to it to increase the valuation

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of the company, which can get you more money as a new business.

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Brilliant, Chris.

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It says the latter part, there may be above their heads.

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No, it's not above your heads.

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He says the latter part might be above their heads, but for small businesses that are looking

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to eventually sell, good to understand IP as a driver of valuation.

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That's I mean, honestly.

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Think about that.

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Shark Tank.

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Shark Tank.

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They do that.

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When they ask somebody if they have a patent, a trademark, or the copyrights, when they

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ask them if they own their intellectual property, boom, all of a sudden, the interest peaks

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on all of them because they understand what that really means as far as the value of the

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company.

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Especially Mr. Wonderful.

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Immediately, he's looking for licensing.

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He loves it the most.

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He's immediately like, let's do a licensing deal.

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I want $2 per unit and 10% of royalties for, I mean, he's such a licensing guy.

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He knows IP really well.

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The whole point being that, yes, what Chris said is absolutely right.

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Having IP does increase the value of your company.

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Just like if you're selling your company and you have, let's say, 100 computers that you're

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selling with it or furniture or whatever, it increases the value.

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The good thing about IP though is that the valuation, it depends on who does the valuation

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for you.

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If you hired a company like Pricewaterhouse, which I would not suggest because they're

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incredibly expensive, but they're good at it.

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If you get a good valuation of your IP, you will definitely get a lot more money from

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the bank, a lot more money, and you'll actually get better interest rates at times as well

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just by the mere fact that you have IP.

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Keep that in mind.

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Your assets, what you're investing in the future of your company actually can sustain

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you and position you to obtain more.

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Don't forget that when you go to the bank and they say, hey, what do you have as collateral?

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Make sure you mention your IP because they may consider a certain value for that, which

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will actually increase your valuation, which will result in you paying lower interest rates

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and get more money in a deal.

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I'm thankful to Chris.

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I'll have to send him the snippet of this.

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Thank you, Chris.

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That was a good point.

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I didn't even mention that.

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One of the main highlights of today is we are going to walk through a trademark application

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together.

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Now, this is pretty cool, but let me give you a little disclaimer here.

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What we're doing here, the filing of a trademark application, my walking through this with

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you, I'm not doing this so that you guys just go file your own applications if you've never

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done it before.

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I mean, if you do it, it's up to you.

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I can't stop you.

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I can't tell you to do one thing or another.

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It's totally up to you.

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I had one person who was in this training, filed his own application the same night.

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As a matter of fact, he's on one of my reels, right?

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literally is like, I was in your course. I followed the trademark right away. It went

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right through. I was like, I didn't even know you did that. That's great.

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We're friends. He talked about that for like two weeks. He was so lit up and proud

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of that. He was really happy about that. He has like 60,000 followers.

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Yeah, exactly. But one of the things that I would honestly, I would suggest to all of you

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is if you've never filed an application before, get everything together and then give it to an

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attorney. All right. The reason why is because if you make a mistake, you can't fix it.

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So if you misspell something or you have a recitation of goods and services, that's wrong.

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Now, if you file an application and you select the wrong international class, that can be fixed.

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Right. So let's say I file it in class 35, but it belongs in 41. The examiner will come out and say

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you've got it in the wrong class. It should be in 41. And then you say, OK, I'll take 41 instead.

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Right. But if you file in one like one application and you have like three different types of goods

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on it, like shoes, basketballs and T-shirts. Right. That's technically three different

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international classes. You file one application with all that listed there. It's going to get

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rejected. The examiner is going to say it's not one class, it's three classes. Now go fix it.

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Right. And you'll just have to pay the extra fee. But there's certain things you can't fix.

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Like if your recitation of service is really narrow, you can't make it broader.

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Like you can't fix it. Like Nike's trademark application that says sports shoes having cleats.

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They can't fix that. They own sports shoes with cleats. They don't own other things. They had to

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file new trademark applications to cover all the other stuff, which means what? It costs more money.

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Exactly. Vicky, you got it. It costs more money. So it's exponentially better for you to make sure

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that you do it right the first time. And if you've never done it before, please like get a lawyer

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involved. But when you address the lawyer, like let him know, look, I did almost all the work myself,

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you know. And then you're sending it to them, which should hopefully decrease your cost

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if you did it right. All right. So with that preface, I'm going to walk you through

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the filing of a trademark application step by step. This is actually pretty cool.

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All right. So let's go over to the USPTO website and then I will share my screen.

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There we go. Share screen.

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There we go. OK. Now, yesterday, one of the things I said was that for you to be able to

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do this, you're going to have to go create your own account. Remember that? So for those of you,

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did anybody here and you didn't have to do this. I was just saying if you wanted to be able to do

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this together, you're going to need to be able to have an account. Did any of you actually create

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an account? Vicky did. OK, cool. All right. So I'm going to walk you through assuming that you

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have an account already, but you'll have to get your own account if you ever file your own

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trademark application. So you just go to my USPTO. You log in with your USPTO account.

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You select to sign in. Verify. Boom, I'm in. OK. This is the first screen for trademarks.

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And for patents, it's all in the same place. Down here on my screen is patents. Now, the nice

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thing about this screen is that you can move things. You can click add a new workspace and

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select the size of the workspace and what you want in it. You can customize it any way you want.

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It's really neat. This is customized for me. I care about the new patent alerts. I care about

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some of the trademark issues. And then my paralegals follow the patents. So I do the work,

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but they file. So I keep it on the bottom because I don't use it as much. But I do a lot of the

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trademark application stuff like every single day. So what you would do is select file an

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application. So file a TEAS application. That's what you're doing. Now you get this thing here.

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And it says it wants to do a verification. You say send me an email. Click here to enter the

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verification. I now go to my email. Oh, actually, I shouldn't open it yet. I already clicked it.

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Boom. All right. Now I got to wait for it to open. Hold on one sec.

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It's going to be easier if I look at my cell phone because I didn't have my

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email open on the computer. So let me look at my cell phone and just look at the code.

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There we go. Use PTO accounts.

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a nice little email with a code. The code in this case is 519892. That's the code. And then I click

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verify and boom, I'm in. Congratulations, you have hacked NASA and you're ready to go in.

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Okay, so here we go. We are now on the trademark site. Now, I'm going to walk you through

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the filing of a TsPlus application. The reason why is because the way the TsPlus application

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works is you type in certain keywords and it tells you what classes are associated with the

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application as opposed to you having to figure it out yourself. So I'd rather teach you that one

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than the one where you type in whatever you want because in the one where you type whatever you

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want, that's where people get in the most trouble. So I'd much rather, exactly Candice, I'd rather

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show people, let me show you the version where you'll get into the least amount of trouble. I

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want people to have minimal trouble. And so with that, that will be the TsPlus application. So you

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see under number one, A, that's a TsPlus application. So in this case, we'll type in

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certain words and it'll tell us the international class and it'll actually give us the words to use

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in the application. And you guys are going to actually select what kind of goods and services.

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We're going to make this fun. Okay. All right. So now we go down here and we say,

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is an attorney following this? Now, this is kind of a funny situation because I am an attorney.

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So when I filed a trademark application for myself, I selected that I was an attorney,

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but then it asked me for my attorney's information. And when I typed in my attorney's

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information, which was me, it said, you can't be the applicant and the attorney at the same time,

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which is actually not true. You can, in my case, I was the applicant and the attorney,

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but I had to select that I was not an attorney so that I could file an application for myself,

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which interestingly enough is actually committing fraud on the trademark office,

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which will never be enforced. But I had to commit fraud on the trademark office to be

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able to file my own application. Something's wrong with that equation. But anyways,

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that's what you do. You select no, and then you scroll down and you click continue.

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Okay, now it gets interesting. Let me make it a little bit bigger. I think maybe I want to see it

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a little bit bigger. Can everybody see that? Or do I need to make it bigger? Is it okay?

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It's okay. Okay, good. All right. Owner of the mark. Remember how I told all of you, like,

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it's either in your name or in your company's name. If it's in your name, you just type in

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your name. Peter Anevas. Done. If it's in your company's name, you put in your company's name.

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Mine is A to E challenges LLC. Done. Okay. Now, if you have a DBA, how many people here have a DBA,

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doing business as? Candice does, Emery does, Ray of course does, Diane does. So a number of people

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do. Okay. So here, what you do is you click your DBA and then you just put in whatever it is.

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Awesome enterprises, right? That's the DBA. Okay. So you just put in your DBA right there. Very simple

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so far, right? Okay. Now it gets a little more technical. You have to know what kind of entity

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type you have. So if you have an LLC, you select LLC. Second you select the LLC, the screen will shift

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and you'll come to this screen. So now you have to specifically say, what was the state of

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incorporation? Like where is it organized? So for me, it was a New Hampshire corporation. So I select

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New Hampshire. That's it. Now, how many here have foreign companies? Anybody have a foreign corporation?

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No, nobody. Okay. All right. Well, in case somebody watches the video, if you have a foreign company,

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all you'll do is come down here and select your company, Australia. Done. Now in foreign

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countries, they have a lot of different things like limited. They have like JVs. They have like,

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they have a number of different other options. So you can select like limited partnerships.

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Limited partnerships are pretty popular in other countries and JVs and some of the others.

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But in my case, it's simple LLC. I select my state, New Hampshire. Done. All right.

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Now we come to the address. It shouldn't be that difficult. Just put in your address,

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but there's a flaw in their system. So this is hint number one. The flaw is if you have an

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auto-populate on your screen, the second you select it, you'll see that the auto-populate

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will go into the wrong field. So you have to grab it from here, cut it.

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and then move it down to where it belongs in the mailing address. Otherwise, you're going to get an

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error message. A lot of people don't know that. They get to the end of this thing and then it's

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like error, error, error, and they're like, I put in my address, what's the problem? That's what the

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problem is. That's how you take care of it. Then you select your state, Hampshire, your country's

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zip code, done. You're not going to have to worry about this domicile, not domicile,

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none of you. I can't think of anybody here having that issue. You can read it if you want. I'm not

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going to go into it because I don't think there's going to be anybody in that situation.

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I'm just going to grab a

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lost engine over here because I've been doing a lot of talking over the last four days.

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You can enter your website if you want, but you don't have to. It's totally up to you.

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Truly, it's up to you. You don't need to. Then you click continue.

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Look, what happened? You notice that error? Let me show you why there's an error. What's this?

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Anybody notice that there's a field that we never even saw?

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It's this one right here, email address. For some reason, the majority of the people I've seen who

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tried to file their own applications missed this one field. They get this error. The beauty of the

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error is it tells you the owner holder is required to provide an email address. Now you know. You

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select your email address. You can put your phone number if you want. It's up to you.

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It's not a mandatory thing, but if you want the examiner at the United States Patent and

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Trademark Office to communicate with you, then you want to enter your phone number.

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The problem, though, is if you list your phone number, everything's a public record,

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so the public knows your phone number. That's the problem.

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You got to weigh the pluses and the minuses. The way I would do it,

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I wouldn't list my phone number. This is not legal advice.

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I'm not saying to do it. I'm telling you what I do. I don't list my phone number,

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and then once I get a first office action by email, I just call the examiner and give them

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my phone number. It's in their file, but it's not listed publicly. I don't list my phone number.

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It's in their file, but it's not listed publicly. That's how I handle it. Now I can click continue.

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But look, website address you entered wasn't valid.

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00:17:45.440 --> 00:17:49.040
Then you come down here, and you're like, what are you talking about? What website address?

207
00:17:50.000 --> 00:17:53.040
Remember I told you there's always an error if you auto-populate?

208
00:17:53.920 --> 00:17:58.400
There's another problem right there. Do you remember us ever typing in a web address?

209
00:17:58.960 --> 00:18:06.960
Nope. It's because it auto-populated. This is why be careful when you auto-populate with any of

210
00:18:06.960 --> 00:18:12.400
these applications. For some reason, it populates the wrong data in the wrong field. I don't know

211
00:18:12.400 --> 00:18:18.080
why. I tend to, once I do it once, I go through one more time and look. Yep, that's right. Yep,

212
00:18:18.080 --> 00:18:22.720
that's right. That's the address. Make sure the address is not in the internal address. It's on

213
00:18:22.720 --> 00:18:28.960
their mailing address. That's correct. That's correct. I don't care about that. I'm not listing

214
00:18:28.960 --> 00:18:34.560
my phone number. I don't have a fax machine. I also don't have an abacus. They're about as relevant

215
00:18:34.560 --> 00:18:41.280
right now. Then I go over to the patent guy. That's the email. I click continue,

216
00:18:41.280 --> 00:18:48.880
and it should go through. It does. See? By that example I showed you, don't auto-populate.

217
00:18:49.840 --> 00:18:58.480
It messes up the record almost every single time. Now let's go into the next part.

218
00:18:59.920 --> 00:19:05.920
Now we have to select, are we doing a wordmark or design? This is our first

219
00:19:07.680 --> 00:19:14.880
fun moment. If you want to file a logo, type number one. If you want to file a wordmark,

220
00:19:14.880 --> 00:19:19.200
type number two. I'll go with whichever one you guys want. Yeah, I know. I turned

221
00:19:19.200 --> 00:19:26.480
off the sharing for a second. Thank you very much. Number one is a logo. Number two is...

222
00:19:31.360 --> 00:19:40.320
Oh, gosh. This is like... One, two. One, two. One, two. You guys are not making it easy.

223
00:19:40.880 --> 00:19:48.480
All right. It looks like it's literally equal. One, two. Oh, my gosh. This has never happened,

224
00:19:48.480 --> 00:19:53.680
people. Do both. Do both. Richard, you would say that, Richard.

225
00:19:55.840 --> 00:19:59.280
Only the smart people do things like that. Let's see. One, two, three.

226
00:20:00.000 --> 00:20:05.400
The image search would benefit them on the logo.

227
00:20:05.400 --> 00:20:08.320
Yeah, I mean, we could.

228
00:20:08.320 --> 00:20:11.640
All right, the image one is harder, yes.

229
00:20:11.640 --> 00:20:12.760
Julie, you are correct.

230
00:20:12.760 --> 00:20:13.840
Images are harder.

231
00:20:13.840 --> 00:20:15.080
So why don't we do an image?

232
00:20:15.080 --> 00:20:15.760
How's that sound?

233
00:20:15.760 --> 00:20:17.840
Since images are harder, I'll do an image.

234
00:20:17.840 --> 00:20:19.000
Is everybody OK with that?

235
00:20:19.000 --> 00:20:19.800
All right, cool.

236
00:20:19.800 --> 00:20:20.520
We'll do that.

237
00:20:20.520 --> 00:20:21.760
I'll do the tougher one.

238
00:20:21.760 --> 00:20:23.920
The word one's easy.

239
00:20:23.920 --> 00:20:25.560
The more difficult one is this one.

240
00:20:25.560 --> 00:20:27.120
So you click Specialized Form.

241
00:20:30.600 --> 00:20:31.800
Matter of fact, you know what?

242
00:20:31.800 --> 00:20:32.920
Let's do what Richard said.

243
00:20:32.920 --> 00:20:34.040
Richard said, hey, do both.

244
00:20:34.040 --> 00:20:35.560
Let's do both.

245
00:20:35.560 --> 00:20:38.480
If you click on, for word mark, you just do standard characters.

246
00:20:38.480 --> 00:20:39.760
You type in the word.

247
00:20:39.760 --> 00:20:41.480
And let's say the word is?

248
00:20:41.480 --> 00:20:43.480
Can you screen share?

249
00:20:43.480 --> 00:20:44.360
Oh, yes.

250
00:20:44.360 --> 00:20:45.280
Thank you.

251
00:20:45.280 --> 00:20:46.520
It turned off again.

252
00:20:46.520 --> 00:20:47.760
I forgot I turned it on.

253
00:20:47.760 --> 00:20:48.920
Thanks for letting me know.

254
00:20:48.920 --> 00:20:50.000
Share screen.

255
00:20:50.000 --> 00:20:51.360
Pow, pow.

256
00:20:51.360 --> 00:20:52.160
There we go.

257
00:20:52.160 --> 00:20:55.200
All right, so let me know when you see it.

258
00:20:55.200 --> 00:20:55.680
There we go.

259
00:20:55.680 --> 00:20:56.200
Got it.

260
00:20:56.200 --> 00:20:56.800
OK.

261
00:20:56.800 --> 00:20:59.600
So now I just select standard character or this one.

262
00:20:59.600 --> 00:21:02.400
Standard character is like text.

263
00:21:02.400 --> 00:21:04.640
Special form is design.

264
00:21:04.640 --> 00:21:08.080
I'm not going to go over sound marks because they're so rare.

265
00:21:08.080 --> 00:21:09.680
I'm not going to go over that.

266
00:21:09.680 --> 00:21:11.480
So standard characters is like a word mark.

267
00:21:11.480 --> 00:21:14.160
So let's come up with a trademark.

268
00:21:14.160 --> 00:21:21.320
So let's just say tran, tran, no.

269
00:21:21.320 --> 00:21:31.360
Let's try Frabus.

270
00:21:31.360 --> 00:21:33.520
That's a new trademark, Frabus.

271
00:21:33.520 --> 00:21:36.440
This came up with, I don't know if it exists or not.

272
00:21:36.440 --> 00:21:37.360
I just created it.

273
00:21:37.360 --> 00:21:39.160
So all you do is you type in the word there.

274
00:21:39.160 --> 00:21:39.680
That's it.

275
00:21:39.680 --> 00:21:43.280
And then you come over here and you click Continue.

276
00:21:43.280 --> 00:21:45.920
This additional statement section,

277
00:21:45.920 --> 00:21:49.280
that's really like if you have a prior registration you

278
00:21:49.280 --> 00:21:51.640
want to cite to or you filed in a foreign country

279
00:21:51.640 --> 00:21:54.800
and then you're filing in the US, you want to cite to it.

280
00:21:54.800 --> 00:21:57.600
Most people aren't going to have that situation.

281
00:21:57.600 --> 00:22:01.320
Or if you have, let's say, a Spanish word

282
00:22:01.320 --> 00:22:03.760
that you're filing for and you want to give the translation

283
00:22:03.760 --> 00:22:05.920
of it, you would actually select this

284
00:22:05.920 --> 00:22:07.480
and then put in the translation.

285
00:22:07.480 --> 00:22:08.880
That's usually not the case.

286
00:22:08.880 --> 00:22:10.360
So that's all you do for that.

287
00:22:10.360 --> 00:22:15.280
But if you do design, it's different, more complicated.

288
00:22:15.280 --> 00:22:18.840
You now have to go in and find a file.

289
00:22:18.840 --> 00:22:20.680
You have to find an image file.

290
00:22:20.680 --> 00:22:22.480
So let me just grab pictures.

291
00:22:25.400 --> 00:22:34.880
And let's select, I like this door.

292
00:22:34.880 --> 00:22:37.200
It's like one of my favorite pictures, the door.

293
00:22:37.200 --> 00:22:41.320
All right, so I select the door and then I attach it.

294
00:22:41.320 --> 00:22:45.080
Now, the problem now is that you've

295
00:22:45.080 --> 00:22:48.000
got to make sure that the size is

296
00:22:48.880 --> 00:22:51.880
acceptable by the United States Patent and Trademark Office.

297
00:22:51.880 --> 00:22:56.400
It needs to be no smaller than 250 pixels

298
00:22:56.400 --> 00:23:01.840
and no larger than 944 pixels.

299
00:23:01.840 --> 00:23:05.480
So you're going to have to go into your software or whatever

300
00:23:05.480 --> 00:23:09.640
and change the pixels so that it fits.

301
00:23:09.640 --> 00:23:15.120
So if I go back, I probably have something that fits more.

302
00:23:15.160 --> 00:23:16.720
I think this would probably fit more.

303
00:23:21.520 --> 00:23:22.600
Yep, that one works.

304
00:23:22.600 --> 00:23:27.280
All right, so now for any image that also includes a word,

305
00:23:27.280 --> 00:23:28.800
you have to put in the words.

306
00:23:28.800 --> 00:23:30.600
So let's say that it's the image,

307
00:23:30.600 --> 00:23:33.000
like let's say it's like the Nike swoosh and underneath it

308
00:23:33.000 --> 00:23:34.280
says, just do it.

309
00:23:34.280 --> 00:23:38.560
Then you would come down here and you would type in the words,

310
00:23:38.560 --> 00:23:40.480
just do it.

311
00:23:40.480 --> 00:23:44.480
Those would be the words associated with it, right?

312
00:23:44.560 --> 00:23:48.920
So then now you come down here if you're claiming color.

313
00:23:48.920 --> 00:23:51.640
I can tell you that this is not legal advice again,

314
00:23:51.640 --> 00:23:58.680
but I can tell you that if I have a color logo,

315
00:23:58.680 --> 00:24:00.440
I tend to file it in black and white

316
00:24:00.440 --> 00:24:02.400
because then it covers every single color.

317
00:24:02.400 --> 00:24:04.640
If I file it in color, then it technically

318
00:24:04.640 --> 00:24:06.320
only covers that color.

319
00:24:06.320 --> 00:24:10.680
I like broader coverage, so I tend to file in black and white.

320
00:24:10.680 --> 00:24:12.720
And so I don't try to claim color.

321
00:24:15.040 --> 00:24:16.960
So you want to talk to your attorneys about that

322
00:24:16.960 --> 00:24:19.640
if you need color or not.

323
00:24:19.640 --> 00:24:23.080
So I'm not claiming color, so I click on that.

324
00:24:23.080 --> 00:24:25.080
Then you have to describe the logo.

325
00:24:25.080 --> 00:24:26.600
So let's say it's the Nike swoosh.

326
00:24:26.600 --> 00:24:34.360
So then what I would say is a curved line

327
00:24:34.360 --> 00:24:43.680
where a proximate portion of the line is shorter

328
00:24:43.680 --> 00:24:59.640
and broader in radius while a distal portion of the line

329
00:24:59.640 --> 00:25:01.200
is.

330
00:25:00.000 --> 00:25:05.000
is, oops, the line is thinner and elongated,

331
00:25:06.280 --> 00:25:07.240
something like that.

332
00:25:09.800 --> 00:25:12.400
We're just basically describing it, that's all.

333
00:25:12.400 --> 00:25:14.560
Nothing that exciting yet.

334
00:25:16.720 --> 00:25:17.980
Now you come down here.

335
00:25:21.480 --> 00:25:23.680
Remember, this is the same additional elements,

336
00:25:23.680 --> 00:25:25.800
additional statement that we talked about before.

337
00:25:25.800 --> 00:25:27.040
So then I click continue.

338
00:25:28.040 --> 00:25:31.060
It tells you that there was color in it,

339
00:25:31.920 --> 00:25:36.920
but you provided an image that was,

340
00:25:37.120 --> 00:25:39.240
even though you wanted black and white rights,

341
00:25:39.240 --> 00:25:42.140
you filed it in color, it's gonna tell you that.

342
00:25:42.140 --> 00:25:43.440
So that's why what you're gonna need to do

343
00:25:43.440 --> 00:25:47.280
is grayscale your color image if you submit it.

344
00:25:48.320 --> 00:25:50.520
Because if you submit it as color,

345
00:25:50.520 --> 00:25:52.440
then it can take longer for processing

346
00:25:52.440 --> 00:25:54.100
at the United States Patent and Trademark Office.

347
00:25:54.100 --> 00:25:56.940
So if you have a color logo

348
00:25:56.940 --> 00:25:59.020
and you're trying to get black and white coverage

349
00:25:59.020 --> 00:26:01.320
to cover all colors,

350
00:26:01.320 --> 00:26:03.380
then you're gonna have to change your color logo

351
00:26:03.380 --> 00:26:08.040
into grayscale and submit a sample of it in grayscale.

352
00:26:08.040 --> 00:26:10.700
So I'm gonna ignore that for now and just continue.

353
00:26:10.700 --> 00:26:12.900
All right, now we get to the interesting part.

354
00:26:16.580 --> 00:26:20.420
This is where you add your goods and services, okay?

355
00:26:20.420 --> 00:26:23.060
So we are going to determine

356
00:26:23.060 --> 00:26:26.880
what exactly do we want this trademark to cover?

357
00:26:28.420 --> 00:26:31.100
So I click on add goods and services.

358
00:26:31.100 --> 00:26:34.220
Does anybody remember what the trademark was?

359
00:26:36.700 --> 00:26:37.540
Anybody remember?

360
00:26:37.540 --> 00:26:40.340
Trabus, T-R-A-B-U-S.

361
00:26:40.340 --> 00:26:43.260
Trabus, T-R-A-B-U-S.

362
00:26:43.260 --> 00:26:45.540
T-R-A-B-U-S, really?

363
00:26:45.540 --> 00:26:47.500
Trabus, I think it was.

364
00:26:47.500 --> 00:26:48.320
Was it?

365
00:26:48.320 --> 00:26:49.160
Is that what it was, guys?

366
00:26:50.540 --> 00:26:51.380
Anybody remember?

367
00:26:51.380 --> 00:26:52.220
I have a head cold.

368
00:26:52.220 --> 00:26:54.020
I could totally be making that up.

369
00:26:54.020 --> 00:26:54.840
I don't remember.

370
00:26:54.840 --> 00:26:55.680
Let me go back.

371
00:26:55.680 --> 00:26:56.520
Let me go back.

372
00:26:56.520 --> 00:26:57.340
Go back.

373
00:26:57.340 --> 00:26:58.180
You can just go back.

374
00:26:58.180 --> 00:26:59.020
Just click go back.

375
00:26:59.020 --> 00:26:59.840
Go back.

376
00:26:59.840 --> 00:27:00.860
Frabus.

377
00:27:00.860 --> 00:27:02.180
I thought it was an F.

378
00:27:02.180 --> 00:27:03.020
I think it was Frabus.

379
00:27:03.020 --> 00:27:03.860
I thought it was a T.

380
00:27:03.860 --> 00:27:05.220
Was it an F?

381
00:27:05.220 --> 00:27:06.060
We'll go back and check.

382
00:27:06.060 --> 00:27:07.460
It's okay.

383
00:27:07.460 --> 00:27:08.700
This is really handy.

384
00:27:08.700 --> 00:27:10.100
You can just click buttons.

385
00:27:11.660 --> 00:27:13.820
Oh, actually, we decided to go with the design.

386
00:27:13.820 --> 00:27:14.660
That's right.

387
00:27:14.660 --> 00:27:17.300
So it doesn't matter

388
00:27:17.300 --> 00:27:19.140
because we wanted a design instead of a wordmark.

389
00:27:19.900 --> 00:27:20.980
All right, so you click continue.

390
00:27:20.980 --> 00:27:22.980
Go back to that screen.

391
00:27:22.980 --> 00:27:25.980
So let's assume for purposes of discussion,

392
00:27:28.540 --> 00:27:31.500
since it's actually an image instead

393
00:27:31.500 --> 00:27:34.240
because we wanted to show you how to do it with a logo.

394
00:27:37.740 --> 00:27:39.280
Let's go into goods and services

395
00:27:39.280 --> 00:27:41.180
and select something for Frabus.

396
00:27:41.180 --> 00:27:43.540
So let's say it's F-R-A-B-U-S.

397
00:27:43.540 --> 00:27:46.860
So just give me some goods or services

398
00:27:46.860 --> 00:27:50.140
that can be covered under F-R-A-B-U-S.

399
00:27:50.140 --> 00:27:52.100
Just type them in the chat

400
00:27:52.100 --> 00:27:54.760
and we'll look up a few of them together.

401
00:27:56.580 --> 00:27:58.140
Consulting, that's a good one.

402
00:28:00.700 --> 00:28:02.540
Hats and pens, sneakers.

403
00:28:04.340 --> 00:28:05.180
Okay.

404
00:28:06.140 --> 00:28:06.980
Anything else?

405
00:28:06.980 --> 00:28:07.860
Any other ideas?

406
00:28:11.020 --> 00:28:13.100
See, this is when you guys should be taking advantage

407
00:28:13.100 --> 00:28:14.540
of the system.

408
00:28:14.540 --> 00:28:16.220
That's what I'd be doing.

409
00:28:16.220 --> 00:28:17.420
That's just me though.

410
00:28:17.420 --> 00:28:18.860
Trousers.

411
00:28:18.860 --> 00:28:20.020
Trousers.

412
00:28:20.940 --> 00:28:21.780
Trousers.

413
00:28:21.780 --> 00:28:23.140
All right, let's see, let's see.

414
00:28:23.140 --> 00:28:24.660
Let's see if trousers is even in there.

415
00:28:24.660 --> 00:28:25.660
I'm kind of curious.

416
00:28:26.860 --> 00:28:27.700
Trousers.

417
00:28:27.700 --> 00:28:28.540
Oh, look at that.

418
00:28:28.540 --> 00:28:29.780
It comes up as trousers.

419
00:28:29.780 --> 00:28:31.940
I thought it would have been pants,

420
00:28:31.940 --> 00:28:34.060
but it comes up as trousers.

421
00:28:34.060 --> 00:28:35.540
You go, David.

422
00:28:35.540 --> 00:28:36.660
David's educated.

423
00:28:36.660 --> 00:28:38.260
He knew it was going to come up.

424
00:28:39.500 --> 00:28:42.620
All right, so when I type up trousers, look.

425
00:28:43.460 --> 00:28:45.060
Class 25.

426
00:28:46.100 --> 00:28:47.900
So now I look through this and I say, okay,

427
00:28:47.900 --> 00:28:50.180
well, I'm going for trousers.

428
00:28:50.180 --> 00:28:51.020
And you know what?

429
00:28:51.020 --> 00:28:52.420
The trousers that I'm using are for hiking.

430
00:28:52.420 --> 00:28:54.100
So, oh, there's hiking trousers.

431
00:28:55.060 --> 00:28:57.140
And they're using the rain also, yep.

432
00:28:58.140 --> 00:29:00.620
And let's see.

433
00:29:00.620 --> 00:29:02.740
And the UPS guys use some of them too.

434
00:29:02.740 --> 00:29:04.020
So there's short trousers.

435
00:29:06.260 --> 00:29:11.260
And for every UPS guy who wears short trousers,

436
00:29:12.060 --> 00:29:14.260
we have to have trouser socks.

437
00:29:14.260 --> 00:29:15.580
So that's it, okay?

438
00:29:15.580 --> 00:29:18.340
So those are all the ones that I have.

439
00:29:18.340 --> 00:29:20.340
So now I selected all of those

440
00:29:22.060 --> 00:29:23.220
and they come right over here

441
00:29:23.220 --> 00:29:27.300
and I go insert checked entries.

442
00:29:27.300 --> 00:29:28.300
Boom.

443
00:29:28.300 --> 00:29:29.620
See how they all populated?

444
00:29:31.060 --> 00:29:32.260
Not bad, not bad.

445
00:29:32.260 --> 00:29:33.780
So far we're doing all right.

446
00:29:33.780 --> 00:29:34.700
So far doing all right.

447
00:29:34.700 --> 00:29:36.500
But now that we have them selected,

448
00:29:36.500 --> 00:29:39.700
we have to determine whether it's an actual use

449
00:29:39.700 --> 00:29:42.620
or intent to use application.

450
00:29:44.220 --> 00:29:45.900
Old style database.

451
00:29:45.900 --> 00:29:47.140
David's awesome.

452
00:29:47.140 --> 00:29:47.980
That's right.

453
00:29:50.140 --> 00:29:51.900
All right, so let's say that

454
00:29:51.900 --> 00:29:55.180
we have been actually selling trousers,

455
00:29:55.180 --> 00:29:58.620
but we haven't actually come out with the rain version yet

456
00:29:58.620 --> 00:30:00.020
and the hiking version.

457
00:30:00.000 --> 00:30:01.760
Those two haven't come out yet.

458
00:30:01.760 --> 00:30:04.280
But trousers, trouser socks, and short trousers,

459
00:30:04.280 --> 00:30:06.800
because UPS is our number one customer.

460
00:30:06.800 --> 00:30:11.320
We have trousers, trouser socks, and short trousers.

461
00:30:11.320 --> 00:30:13.560
So now we have to assign a filing basis.

462
00:30:13.560 --> 00:30:16.200
1A means that we're already using it

463
00:30:16.200 --> 00:30:17.120
in interstate commerce.

464
00:30:17.120 --> 00:30:19.440
1B means that we're not yet.

465
00:30:19.440 --> 00:30:22.640
So let's say, yep, we're already using it.

466
00:30:22.640 --> 00:30:26.560
Then I would select 1A in my application.

467
00:30:26.560 --> 00:30:28.840
Now I have to include what's called a specimen.

468
00:30:28.840 --> 00:30:31.200
This is where it gets tough.

469
00:30:31.200 --> 00:30:34.960
This is the one area that is the toughest.

470
00:30:34.960 --> 00:30:38.600
Because if it's a product, a specimen technically

471
00:30:38.600 --> 00:30:41.680
can be a picture of the product using the logo on it

472
00:30:41.680 --> 00:30:44.440
or the packaging for the product with the logo on it.

473
00:30:44.440 --> 00:30:50.360
So if I have a box here.

474
00:30:50.360 --> 00:30:53.600
Nope, my office is actually pretty clean right now.

475
00:30:53.600 --> 00:30:54.520
Go figure.

476
00:30:54.520 --> 00:30:57.800
All right, well, here's a can.

477
00:30:57.800 --> 00:31:01.080
And it says on it Waterloo.

478
00:31:01.080 --> 00:31:07.840
That's the name of the water, naturally flavored spring

479
00:31:07.840 --> 00:31:09.080
water, OK?

480
00:31:09.080 --> 00:31:09.920
Waterloo.

481
00:31:09.920 --> 00:31:12.440
So what I would do is I'd take a picture of the can showing

482
00:31:12.440 --> 00:31:13.840
the trademark on it.

483
00:31:13.840 --> 00:31:15.120
And that would be my specimen.

484
00:31:15.120 --> 00:31:20.680
And then I'd upload my specimen here.

485
00:31:20.680 --> 00:31:23.600
Just come over here, choose the file.

486
00:31:23.600 --> 00:31:32.720
Let's say my specimen is trying to find another small image.

487
00:31:32.720 --> 00:31:34.200
It's one of my favorite pictures.

488
00:31:34.200 --> 00:31:36.480
Let's see if it's a small image.

489
00:31:36.480 --> 00:31:37.200
Return to form.

490
00:31:37.200 --> 00:31:41.200
I attach it, and then I return to form.

491
00:31:41.200 --> 00:31:42.080
Looks like it's OK.

492
00:31:44.600 --> 00:31:47.080
OK, and you see one file attached.

493
00:31:47.080 --> 00:31:48.440
That means the specimen is there.

494
00:31:48.440 --> 00:31:50.120
Now I've got to describe the specimen.

495
00:31:50.120 --> 00:31:58.080
So I guess it's something like digital photograph of packaging

496
00:31:58.080 --> 00:32:12.440
for trousers, including logo Veron.

497
00:32:12.440 --> 00:32:18.000
That would be an acceptable photograph.

498
00:32:18.000 --> 00:32:19.240
There we go.

499
00:32:19.240 --> 00:32:20.600
That would be acceptable.

500
00:32:20.600 --> 00:32:22.480
Website specimens, I don't use that.

501
00:32:22.480 --> 00:32:23.120
Some people do.

502
00:32:23.120 --> 00:32:26.640
First use of the mark anywhere, that could be internally.

503
00:32:26.640 --> 00:32:29.840
So I could say January 12, 2021.

504
00:32:29.840 --> 00:32:32.200
And then first use in interstate commerce,

505
00:32:32.200 --> 00:32:40.480
like let's say my first sale was like March 25, 2021, OK?

506
00:32:40.480 --> 00:32:43.400
And I come down here, and I say assign filing basis.

507
00:32:43.400 --> 00:32:45.880
And watch what happens.

508
00:32:45.880 --> 00:32:47.400
Boom.

509
00:32:47.440 --> 00:32:53.480
See, now all of a sudden it shows here, trousers, section 1A.

510
00:32:53.480 --> 00:32:55.280
Trousers, section 1A.

511
00:32:55.280 --> 00:32:56.760
Short trousers, section 1A.

512
00:32:56.760 --> 00:32:58.400
See how it's all there?

513
00:32:58.400 --> 00:32:59.640
So that leaves me two more.

514
00:32:59.640 --> 00:33:04.640
Like if I click Continue right now, look, it gives me an error.

515
00:33:04.640 --> 00:33:07.200
Because two of these, I haven't assigned yet.

516
00:33:07.200 --> 00:33:09.600
So I take the other two, and I say, oh, I'm not selling them yet.

517
00:33:09.600 --> 00:33:11.560
So I'm going to put them under Intent to Use.

518
00:33:11.560 --> 00:33:13.520
I select section 1B.

519
00:33:13.520 --> 00:33:15.800
It gives me this message, and it says,

520
00:33:15.800 --> 00:33:17.400
are you sure you realize you want

521
00:33:17.400 --> 00:33:19.000
to do an Intent to Use application?

522
00:33:19.000 --> 00:33:19.880
Are you realize that you're going

523
00:33:19.880 --> 00:33:21.680
to have to change it from an Intent to Use

524
00:33:21.680 --> 00:33:24.360
to an actual use application later by filing a petition?

525
00:33:24.360 --> 00:33:26.920
And you're going to say, yes, because I was in the Protector

526
00:33:26.920 --> 00:33:27.680
Idea Challenge.

527
00:33:27.680 --> 00:33:30.000
And so you click on that button.

528
00:33:30.000 --> 00:33:32.000
You click Assign Filing Basis.

529
00:33:32.000 --> 00:33:33.480
And boom, you're done.

530
00:33:33.480 --> 00:33:39.080
Now every single one of them has a filing basis, 1A or 1B.

531
00:33:39.080 --> 00:33:42.160
Then I just click Continue.

532
00:33:42.160 --> 00:33:43.200
Now it's not.

533
00:33:43.200 --> 00:33:44.560
That's pretty much it.

534
00:33:44.560 --> 00:33:48.280
That's pretty much the entire application at this point.

535
00:33:48.280 --> 00:33:49.960
If you have an internal docketing number,

536
00:33:49.960 --> 00:33:51.040
you can put it there.

537
00:33:51.040 --> 00:33:53.200
You already entered your first email address.

538
00:33:53.200 --> 00:33:55.000
You can add a second email address.

539
00:33:55.000 --> 00:33:56.840
Ray raised her hand.

540
00:33:56.840 --> 00:33:59.440
Ray, you have a question?

541
00:33:59.440 --> 00:34:00.320
Question.

542
00:34:00.320 --> 00:34:02.200
I just got reached out to you by John Umstead.

543
00:34:02.200 --> 00:34:04.920
So he had the wrong time, so we wanted

544
00:34:04.920 --> 00:34:08.719
to know if you wanted him to still come talk to our VIPers.

545
00:34:08.719 --> 00:34:10.040
Oh, yeah, you can bring him.

546
00:34:10.040 --> 00:34:11.679
Yes, give him the VIP link.

547
00:34:11.679 --> 00:34:12.199
That's fine.

548
00:34:15.320 --> 00:34:18.080
Be a nice way to close the night.

549
00:34:18.080 --> 00:34:23.639
OK, so I just click Continue.

550
00:34:23.639 --> 00:34:25.800
Now all of my information is here.

551
00:34:25.800 --> 00:34:29.400
Since we filed in one international class, class 25,

552
00:34:29.400 --> 00:34:34.360
it's $250 because it's the cost for one class.

553
00:34:34.360 --> 00:34:37.000
Now I come over here, and I've got to select.

554
00:34:37.000 --> 00:34:38.880
You can read the declaration on your own.

555
00:34:38.880 --> 00:34:40.520
I've done this a billion times, so I

556
00:34:40.520 --> 00:34:43.360
know that I'm selecting all of them.

557
00:34:43.360 --> 00:34:44.360
You add your signature.

558
00:34:44.360 --> 00:34:47.159
A signature is a slash with the name.

559
00:34:50.320 --> 00:34:52.719
That's how you do signatures with the United States Patent

560
00:34:52.719 --> 00:34:55.560
and Trademark Office.

561
00:34:55.560 --> 00:34:58.360
You select the date.

562
00:34:58.360 --> 00:35:01.400
When you click over, it automatically populates.

563
00:35:00.000 --> 00:35:03.320
You type in your normal name, your position.

564
00:35:03.320 --> 00:35:04.160
As an attorney,

565
00:35:04.160 --> 00:35:05.640
I usually put an attorney of record,

566
00:35:05.640 --> 00:35:06.920
New Hampshire bar member.

567
00:35:06.920 --> 00:35:09.720
For you, you could just say something like owner,

568
00:35:09.720 --> 00:35:12.000
you know, for applicants.

569
00:35:12.000 --> 00:35:13.840
Again, you guys aren't filing on your own.

570
00:35:13.840 --> 00:35:15.120
I'm just showing you the things

571
00:35:15.120 --> 00:35:17.560
that are going to be entered by an attorney

572
00:35:17.560 --> 00:35:21.560
so that you know beforehand everything that you need.

573
00:35:21.560 --> 00:35:22.920
And then you click validate.

574
00:35:22.920 --> 00:35:23.880
I'm not gonna do that

575
00:35:23.880 --> 00:35:26.520
because I'm not submitting this application.

576
00:35:27.840 --> 00:35:28.680
Okay?

577
00:35:29.640 --> 00:35:34.640
That is the process of filing a trademark application.

578
00:35:36.360 --> 00:35:37.680
Those are all the steps,

579
00:35:37.680 --> 00:35:40.040
all the different parts that come together

580
00:35:41.200 --> 00:35:42.560
to file your application.

581
00:35:42.560 --> 00:35:44.560
Now, after you file your application,

582
00:35:44.560 --> 00:35:46.120
just so you guys understand the prosecution,

583
00:35:46.120 --> 00:35:48.960
then I'll go to Vicky for a question.

584
00:35:48.960 --> 00:35:51.080
And I'll take any other questions on that.

585
00:35:52.920 --> 00:35:54.400
After you file your application,

586
00:35:54.400 --> 00:35:55.720
what happens is,

587
00:35:56.680 --> 00:35:59.480
it goes to the United States Patent and Trademark Office.

588
00:35:59.480 --> 00:36:02.800
Once it goes there, they give it a serial number.

589
00:36:03.880 --> 00:36:06.880
That's the number that you will refer to for everything,

590
00:36:06.880 --> 00:36:08.000
literally everything.

591
00:36:09.040 --> 00:36:11.160
Now that you refer to that,

592
00:36:11.160 --> 00:36:13.760
you can look it up online.

593
00:36:13.760 --> 00:36:15.480
You can search for the number online.

594
00:36:15.480 --> 00:36:16.920
You can do all this stuff.

595
00:36:16.920 --> 00:36:17.760
You can search.

596
00:36:17.760 --> 00:36:20.080
Remember how yesterday we did trademark searches?

597
00:36:20.080 --> 00:36:21.600
You can go to that site

598
00:36:21.600 --> 00:36:24.560
and then type in your trademark serial number

599
00:36:25.040 --> 00:36:27.000
and your trademark application will pop up

600
00:36:27.000 --> 00:36:28.760
immediately after you file it.

601
00:36:28.760 --> 00:36:30.040
Like immediately.

602
00:36:30.040 --> 00:36:31.040
Okay?

603
00:36:31.040 --> 00:36:31.880
All right.

604
00:36:31.880 --> 00:36:32.720
So now,

605
00:36:36.080 --> 00:36:40.720
it'll be allocated to a specific international class.

606
00:36:40.720 --> 00:36:42.600
As you submit it, somebody will review it,

607
00:36:42.600 --> 00:36:43.600
make sure it's accurate.

608
00:36:43.600 --> 00:36:45.800
And then they'll send it to an examiner.

609
00:36:45.800 --> 00:36:48.200
Examiner at the United States Patent and Trademark Office,

610
00:36:48.200 --> 00:36:49.520
who will now review it

611
00:36:50.480 --> 00:36:53.680
to determine whether or not it should be allowed.

612
00:36:53.680 --> 00:36:55.680
They'll look at other trademarks.

613
00:36:56.880 --> 00:36:59.040
And as they do that, they'll say,

614
00:36:59.040 --> 00:37:01.720
yes, it should be allowed because there's nothing like it,

615
00:37:01.720 --> 00:37:03.160
or no, it shouldn't be allowed

616
00:37:03.160 --> 00:37:04.640
because there's a likelihood of confusion

617
00:37:04.640 --> 00:37:06.040
with another trademark.

618
00:37:07.840 --> 00:37:11.280
Now, they can also reject it for another reason.

619
00:37:11.280 --> 00:37:12.640
There's one other reason.

620
00:37:14.120 --> 00:37:15.880
Somebody tell me another reason.

621
00:37:15.880 --> 00:37:17.520
We talked about this briefly.

622
00:37:17.520 --> 00:37:19.920
I'm wondering if anybody remembers it.

623
00:37:19.920 --> 00:37:21.520
It's a very common rejection

624
00:37:21.520 --> 00:37:23.360
when people file trademark applications.

625
00:37:24.040 --> 00:37:25.720
Somebody type it in the chat.

626
00:37:25.720 --> 00:37:26.720
If you remember.

627
00:37:38.080 --> 00:37:41.520
Yeah, you guys are dancing literally right around it.

628
00:37:43.120 --> 00:37:44.760
The service cannot be in the name.

629
00:37:44.760 --> 00:37:46.040
Yep, that's right, Julie.

630
00:37:47.320 --> 00:37:49.240
Too broad that, yeah.

631
00:37:49.240 --> 00:37:52.960
Likelihood of confusion is that's the general rejection.

632
00:37:53.560 --> 00:37:57.760
So the technical terms are it's merely descriptive.

633
00:37:59.680 --> 00:38:01.160
Those are the technical words,

634
00:38:01.160 --> 00:38:02.160
but you are all right.

635
00:38:02.160 --> 00:38:04.520
You're all right around it, like too broad.

636
00:38:06.080 --> 00:38:08.800
But it's basically called merely descriptive.

637
00:38:11.880 --> 00:38:13.000
Oh, that's a cool trademark.

638
00:38:13.000 --> 00:38:14.040
I like that, Candice.

639
00:38:15.200 --> 00:38:16.280
Actually, I like that a lot.

640
00:38:16.280 --> 00:38:17.360
That's a really cool.

641
00:38:19.000 --> 00:38:19.960
That's a cool name.

642
00:38:20.960 --> 00:38:23.080
There's, that's not descriptive at all.

643
00:38:24.400 --> 00:38:26.800
Like, that's actually really good.

644
00:38:26.800 --> 00:38:30.040
All right, so this is what happens now.

645
00:38:30.880 --> 00:38:31.720
They review it.

646
00:38:31.720 --> 00:38:32.760
They're either gonna allow it.

647
00:38:32.760 --> 00:38:37.760
If they allow it, you're going to get a notice of allowance

648
00:38:38.120 --> 00:38:39.360
and then they're gonna publish it

649
00:38:39.360 --> 00:38:41.240
for everybody in the public to see.

650
00:38:41.240 --> 00:38:43.400
And after they publish it,

651
00:38:43.400 --> 00:38:46.240
you're going to get a registration

652
00:38:46.240 --> 00:38:49.160
if nobody opposes it, all right?

653
00:38:49.200 --> 00:38:50.200
If it's rejected,

654
00:38:50.200 --> 00:38:52.000
then you have to respond to the rejection

655
00:38:52.000 --> 00:38:52.840
within three months.

656
00:38:52.840 --> 00:38:56.080
That's all in the document they're gonna send you.

657
00:38:56.080 --> 00:38:57.480
But that's what your lawyer is gonna do.

658
00:38:57.480 --> 00:38:59.880
Your lawyer is gonna analyze it legally

659
00:38:59.880 --> 00:39:03.920
and then tell you we have legal arguments to win.

660
00:39:03.920 --> 00:39:06.120
And these are our legal arguments, okay?

661
00:39:06.120 --> 00:39:09.560
Make sure that, just as an aside for a moment here,

662
00:39:09.560 --> 00:39:11.200
make sure when you work with lawyers,

663
00:39:11.200 --> 00:39:14.880
they explain to you what they're doing, okay?

664
00:39:14.880 --> 00:39:18.360
How many people here, when you went to buy your first home,

665
00:39:18.360 --> 00:39:19.440
just saw the home and said,

666
00:39:19.440 --> 00:39:21.160
I'll take it and paid the price?

667
00:39:21.160 --> 00:39:22.400
Anybody?

668
00:39:22.400 --> 00:39:23.800
Are you serious, Diane?

669
00:39:26.400 --> 00:39:28.640
Diane's like, I'm loaded.

670
00:39:28.640 --> 00:39:29.680
I'll take it.

671
00:39:32.280 --> 00:39:35.280
So it's, I gotta tell you guys a really funny story.

672
00:39:35.280 --> 00:39:37.640
This is actually a really funny story.

673
00:39:37.640 --> 00:39:40.200
My wife and I had just gotten married.

674
00:39:40.200 --> 00:39:41.960
We lived in Atlanta, Georgia.

675
00:39:43.560 --> 00:39:47.320
And so we were looking for a home, like a house, right?

676
00:39:47.320 --> 00:39:49.240
We lived in a condo.

677
00:39:49.240 --> 00:39:50.920
We wanted to buy a home.

678
00:39:50.920 --> 00:39:53.000
So my wife, as I was working,

679
00:39:53.000 --> 00:39:54.840
would go out and try to find homes.

680
00:39:54.840 --> 00:39:57.680
So she calls me up and she's all excited.

681
00:39:57.680 --> 00:39:59.760
She's like, I found it.

682
00:40:00.000 --> 00:40:05.680
the home. I found the home. I was like, okay, cool. And this was the first house that she said,

683
00:40:05.680 --> 00:40:10.240
I love the house. We have to go take a look at it. I was like, cool. So I leave work,

684
00:40:10.800 --> 00:40:15.920
we go in the car, we drive up. This house looked reasonable size from the front,

685
00:40:15.920 --> 00:40:21.760
but there was these two massive lions, like massive lions, right at the front,

686
00:40:21.760 --> 00:40:27.680
like one on each side of the staircase going to the door. So I thought to myself,

687
00:40:30.240 --> 00:40:38.080
who with a reasonable sized house would have two massive, and these were massive, like

688
00:40:38.080 --> 00:40:44.720
ornate lions on each side of the door. Something's wrong with this picture. I don't know what it is,

689
00:40:44.720 --> 00:40:50.000
but it's my wife. So I'm going to call and find out the cost of the house. So I call him up,

690
00:40:50.000 --> 00:40:53.200
real estate agent picks up the phone, says, which house are you looking at? I was like,

691
00:40:53.200 --> 00:40:57.360
oh, blah, blah, blah. She's like, oh yeah, that's $959,000. I was like,

692
00:40:57.520 --> 00:41:02.480
that is like, it's a tiny house. It's tiny in the front. What are you talking about?

693
00:41:02.480 --> 00:41:07.760
Oh, she says, oh, you haven't seen the side of it, had you? I said, what do you mean? She said,

694
00:41:07.760 --> 00:41:15.680
you saw the entrance to the entire place. You're looking at these massive bushes on each side of

695
00:41:15.680 --> 00:41:19.920
it, right? I said, yeah. She says, go around the bush. So I go around the bush and it goes

696
00:41:19.920 --> 00:41:23.840
So I go around the bush and it goes like a school. This thing was massive.

697
00:41:25.040 --> 00:41:31.600
So to this day, I tease my wife. I was like the very first house and my first job you wanted to

698
00:41:31.600 --> 00:41:37.680
buy was a million dollar house. I was like, I am not sending you to go buy houses. Okay. So,

699
00:41:38.960 --> 00:41:43.440
so in any case, my whole point of that being, whenever you engage with an attorney,

700
00:41:43.440 --> 00:41:49.280
make sure they explain to you what they're doing. Like get, get involved. It's your company. It's

701
00:41:49.280 --> 00:41:55.360
your money. Ask them. Okay. They say it's going to cost $2,500 to respond to an office action from

702
00:41:55.360 --> 00:41:59.760
the United States patent trademark office. Can you explain to me what you're doing? Yeah. You

703
00:41:59.760 --> 00:42:03.040
get a likelihood of rejection. There's three different trademarks that are there. They're

704
00:42:03.040 --> 00:42:08.160
kind of similar. We have to come out with a legal reasoning as to why it's different. Okay.

705
00:42:08.160 --> 00:42:14.480
Makes sense. If they instead say, yeah, we just got a notice of allowance. I just need to dock

706
00:42:14.560 --> 00:42:20.000
everything. I need to make sure that I dock at your publication and you're, and you're sending

707
00:42:20.000 --> 00:42:25.120
you your certificate and reviewing it. That should not cost $2,500. That shouldn't even cost a

708
00:42:25.120 --> 00:42:30.720
thousand dollars. I mean, that, that doesn't make any sense. So you need to communicate with your

709
00:42:30.720 --> 00:42:40.160
lawyer. Okay. All right. Vicki Bay, Vicki Bay, you're up my friend. Thank you so much. And I

710
00:42:40.160 --> 00:42:48.960
promise this is a relevant question. So when you did the, you went through the trademark with the,

711
00:42:50.080 --> 00:42:58.400
as the logo and you described the swoosh thing, and then you put words underneath it,

712
00:42:58.400 --> 00:43:06.160
the, the just do it part doesn't need its own word mark. It could go under the logo part.

713
00:43:06.160 --> 00:43:14.000
That's an excellent question. Excellent question. So no. So in this case, we filed the logo and we

714
00:43:14.000 --> 00:43:18.000
only went through the actual filing of the logo itself. That was it. We didn't, we didn't go

715
00:43:18.000 --> 00:43:27.040
through anything, but the filing of the logo. Right. So in this specific case we didn't separately

716
00:43:27.040 --> 00:43:32.160
file for the words, but as I mentioned earlier, when we started out, you should always file for

717
00:43:32.160 --> 00:43:40.880
the word separate always. Right. Because if you have like Nike swoosh, just do it. I would a hundred

718
00:43:40.880 --> 00:43:46.080
percent of the time file for just do it alone and then file for the swoosh alone, because then you

719
00:43:46.080 --> 00:43:50.800
can use the swoosh alone. Or if anybody ever copies the swoosh, you don't have to say, well,

720
00:43:51.680 --> 00:43:55.600
okay, they copied the swoosh, but they didn't copy. Just do it. So therefore do they infringe

721
00:43:55.600 --> 00:44:01.280
or do they not? No, I own the swoosh. They're using the swoosh. That's trademark infringement

722
00:44:01.280 --> 00:44:05.520
or I own, just do it. They're using, just do it. That's trademark infringement.

723
00:44:05.520 --> 00:44:10.560
That's why I will always tell my clients that they have a design element and they have words.

724
00:44:10.560 --> 00:44:14.640
I'll tell them if the words are distinguished or they're, if they're important, I would file for

725
00:44:14.640 --> 00:44:19.840
the words alone, you know, so there would be two different trademark applications, but you cannot

726
00:44:19.840 --> 00:44:25.040
file one application for both. You can't file one application to cover a logo and a wordmark.

727
00:44:25.040 --> 00:44:26.720
There are two different applications.

728
00:44:29.200 --> 00:44:34.400
But when you were looking at a register, I think today I was looking through some things

729
00:44:34.400 --> 00:44:37.280
and it said that it had both kinds of marks on it.

730
00:44:38.160 --> 00:44:42.080
Yes. So what you're looking at, I'll give you an example. I'll pull one up so you can see,

731
00:44:42.080 --> 00:44:45.200
so everybody can see what Vicky's talking about. Let me go back.

732
00:44:47.760 --> 00:44:49.040
I'm going to pull up one.

733
00:44:51.040 --> 00:44:53.840
I have a Nike graphic if you want me to pull that up too.

734
00:44:54.560 --> 00:44:57.440
Yeah. Do you have the registration number for that? I'm going to pull that one.

735
00:44:57.440 --> 00:44:59.840
It's on there. Yeah. Let me grab it. Let me do this.

736
00:45:00.000 --> 00:45:02.400
green share here. Yeah, that'd be great.

737
00:45:03.600 --> 00:45:06.240
Here we go. So it shows the differences here.

738
00:45:07.680 --> 00:45:11.240
Where's the one with both? Each one step? There it is.

739
00:45:12.400 --> 00:45:15.520
123-7469. Let me pull that one up.

740
00:45:17.720 --> 00:45:20.520
It's a good question. That's why I want to I want to do this with all of you

741
00:45:20.520 --> 00:45:24.040
guys. Let's see, go back.

742
00:45:24.040 --> 00:45:27.880
Okay, Mark, search.

743
00:45:30.640 --> 00:45:37.600
There you go. 123-7469, yeah.

744
00:45:39.000 --> 00:45:40.280
Like a steel trap.

745
00:45:43.000 --> 00:45:45.520
I'll drop this in the Facebook group so you guys can reference it, too.

746
00:45:47.040 --> 00:45:52.000
OK, so now if I go back, because Vicky asked a very good question

747
00:45:52.000 --> 00:45:56.400
because it can look very deceiving when you look at it on the USPTO records.

748
00:45:56.760 --> 00:46:02.120
So check this out. You see how the record here is actually a logo,

749
00:46:02.120 --> 00:46:04.600
but then next to it, it says wordmark Nike.

750
00:46:04.600 --> 00:46:05.280
You see that?

751
00:46:07.520 --> 00:46:10.280
Everybody notice that that can be very confusing.

752
00:46:11.560 --> 00:46:13.720
You can think, hold it, this is a wordmark.

753
00:46:13.720 --> 00:46:15.120
No, it's actually not a wordmark.

754
00:46:15.120 --> 00:46:17.360
It's actually a design mark because you can see

755
00:46:18.360 --> 00:46:21.520
and the way that you find out is you can just click on TSDR.

756
00:46:22.080 --> 00:46:24.120
Go back to the original application.

757
00:46:24.120 --> 00:46:27.000
If they actually have it, this is a very old application.

758
00:46:28.880 --> 00:46:30.760
Oh, they don't actually. Oh, they do.

759
00:46:30.760 --> 00:46:31.960
Let me see if I can find the original.

760
00:46:35.560 --> 00:46:38.600
Registration certificate.

761
00:46:38.600 --> 00:46:41.840
See preceding documents.

762
00:46:42.640 --> 00:46:44.720
Those are for trials.

763
00:46:44.720 --> 00:46:47.600
They don't have the original trademark application here.

764
00:46:47.800 --> 00:46:50.000
You would see it on the original application and would tell you

765
00:46:50.000 --> 00:46:53.960
that it's a design mark, but here's a registration certificate.

766
00:46:56.560 --> 00:46:59.160
And let me make it smaller for you guys.

767
00:47:01.640 --> 00:47:04.600
Minus, minus, minus, minus, minus, minus.

768
00:47:05.680 --> 00:47:07.120
There we go. All right.

769
00:47:07.120 --> 00:47:11.920
So for this one here, principal register, you see the name with the design

770
00:47:11.920 --> 00:47:17.000
and right here to see if they show you on the this is an old registration.

771
00:47:17.000 --> 00:47:20.120
So it's not as clear on some of these old ones.

772
00:47:20.960 --> 00:47:23.600
Yeah, you can't really tell on the old ones.

773
00:47:25.840 --> 00:47:28.560
It doesn't list it, so you can't tell on these old ones.

774
00:47:28.840 --> 00:47:31.200
On the newer ones, it's easier to see.

775
00:47:31.200 --> 00:47:34.120
But in any case, you're just going to have to take my word for it,

776
00:47:34.120 --> 00:47:36.360
that it actually is a design mark.

777
00:47:38.160 --> 00:47:40.360
I would have to find something that's newer.

778
00:47:40.360 --> 00:47:43.480
I wonder if Burger King Burger King might have a good one.

779
00:47:44.200 --> 00:47:47.560
See, just a heads up while you do that, Peter, John's here.

780
00:47:48.160 --> 00:47:50.640
Oh, awesome. John was John was able to meet.

781
00:47:50.640 --> 00:47:51.840
All right. This is great.

782
00:47:51.840 --> 00:47:53.240
Let me just finish this.

783
00:47:53.240 --> 00:47:55.880
Then I'm going to go to John before we close.

784
00:47:56.840 --> 00:47:59.160
Let me go to one of our old or newer ones.

785
00:47:59.480 --> 00:48:03.880
So the way you can determine whether or not something is a design mark.

786
00:48:07.960 --> 00:48:11.960
Is if you go over to image list here.

787
00:48:12.960 --> 00:48:17.240
You can see the designs to that is a design right here.

788
00:48:18.200 --> 00:48:20.840
The date of this one is 2020.

789
00:48:21.160 --> 00:48:23.240
OK, there we go.

790
00:48:23.240 --> 00:48:27.320
So for this one, I should be able to see the original application form.

791
00:48:29.120 --> 00:48:31.360
There it is. OK, here's a good example.

792
00:48:31.360 --> 00:48:34.560
Now, here's an application where I can see the original application form.

793
00:48:34.560 --> 00:48:37.200
When I click on application, I go down.

794
00:48:39.000 --> 00:48:41.920
It's a one B application.

795
00:48:42.840 --> 00:48:46.520
And where's the Burger King?

796
00:48:47.120 --> 00:48:49.160
All right, here we go. Special form.

797
00:48:49.160 --> 00:48:52.160
Yes, that tells you it's a design right there.

798
00:48:53.520 --> 00:48:55.840
The mark consists of a hamburger design,

799
00:48:56.480 --> 00:48:59.480
so special form is for design, not for a word mark.

800
00:49:00.880 --> 00:49:03.120
And then it gives you a description, the description of the mark

801
00:49:03.120 --> 00:49:05.200
is the mark consists of a hamburger design.

802
00:49:06.040 --> 00:49:08.600
OK, so sometimes you have to do a little more homework

803
00:49:08.600 --> 00:49:11.520
to determine whether it is a design or not.

804
00:49:11.920 --> 00:49:13.400
Like I just did there.

805
00:49:13.400 --> 00:49:16.080
But your attorney should be able to do all this stuff for you.

806
00:49:17.600 --> 00:49:20.800
Any other questions real quick before I go to my friend, John?

807
00:49:20.800 --> 00:49:22.880
Oh, gosh, I miss you, man.

808
00:49:22.880 --> 00:49:25.200
I can't wait to see you in October.

809
00:49:26.520 --> 00:49:28.440
Any other questions on the application?

810
00:49:32.000 --> 00:49:34.920
OK, cool. So we're about to close,

811
00:49:34.920 --> 00:49:38.640
but I want to take a moment to acknowledge my friend

812
00:49:38.640 --> 00:49:42.160
who is substantially taller than me, John Umstead.

813
00:49:43.480 --> 00:49:47.960
And we have we have video evidence of such height differential.

814
00:49:48.560 --> 00:49:52.320
That was one of my favorite videos ever, man, like literally.

815
00:49:52.440 --> 00:49:56.360
So we did this ad where I was standing on the curb

816
00:49:56.480 --> 00:50:00.040
of like a sidewalk curb and John was standing.

817
00:50:00.000 --> 00:50:03.080
on the street. And we were almost, I think he was still

818
00:50:03.080 --> 00:50:05.680
taller than me. Yeah, it was still a little taller than me,

819
00:50:05.720 --> 00:50:09.080
but it wasn't as bad. So we did the whole video. And I asked

820
00:50:09.080 --> 00:50:11.480
john, you know, what'd you learn through protect your idea

821
00:50:11.480 --> 00:50:14.520
challenge? He's like, Oh, blah, blah, blah. Great. And then

822
00:50:14.520 --> 00:50:16.680
we're like, so we hope you join us on the protect your idea

823
00:50:16.680 --> 00:50:21.160
challenge. And I stepped down like this much taller than me is

824
00:50:21.160 --> 00:50:24.720
the best commercial. People still laugh about that ad. It

825
00:50:24.720 --> 00:50:29.400
was so awesome. So john, um, I just want to like, first of all,

826
00:50:29.400 --> 00:50:31.720
thank you for your time. I know you've been in the protection

827
00:50:31.720 --> 00:50:36.040
portal. You've been with us for a long time. And one of the

828
00:50:36.040 --> 00:50:40.320
elements of the actual package, the foundations and IP package

829
00:50:40.320 --> 00:50:43.680
includes the protection portal. So I thought maybe you could

830
00:50:43.680 --> 00:50:45.840
take like just a minute to let people because I haven't really

831
00:50:45.840 --> 00:50:48.560
talked about that in a lot of detail. Yeah, maybe you can

832
00:50:48.560 --> 00:50:52.760
tell people about the experience in the portal. And what you

833
00:50:52.760 --> 00:50:53.280
think about it?

834
00:50:53.720 --> 00:50:56.440
Yeah, I would love to do that. Yeah. Thanks for inviting me,

835
00:50:56.480 --> 00:51:00.120
Peter. And it sounds like Ray is going to be at a conference in

836
00:51:00.120 --> 00:51:04.440
October. So that would be nice as well. We'll make sure we

837
00:51:04.920 --> 00:51:08.240
mentioned IP a lot so that it can be written off properly.

838
00:51:08.280 --> 00:51:13.920
But yeah, so the protection portal, it's been almost a year

839
00:51:13.920 --> 00:51:16.720
and a half, I think, the one of your first two or three

840
00:51:16.720 --> 00:51:22.400
challenges and realized, you know, the value and, and having

841
00:51:22.400 --> 00:51:25.360
the right a the right person on board. So when Peter says you're

842
00:51:25.360 --> 00:51:29.400
you're your IP attorney, well, look at him right there. He's

843
00:51:29.400 --> 00:51:32.920
down below me. So I'm pointing at him. He's my intellectual

844
00:51:32.920 --> 00:51:38.360
attorney, right. And so, but I had run into issues. Early on

845
00:51:38.360 --> 00:51:41.400
with our company, we've got a cookie business and the name we

846
00:51:41.400 --> 00:51:45.040
wanted. I done my searches I done, I followed all the

847
00:51:45.080 --> 00:51:49.720
instructions. And I got these cease and desist letters. And in

848
00:51:49.720 --> 00:51:53.040
the attorney that I found here in Kansas City, couldn't promise

849
00:51:53.040 --> 00:51:55.840
me how much it would cost. It was like open ended, like five

850
00:51:55.840 --> 00:51:58.280
to 20 grand. And this was a fledgling business. And so we

851
00:51:58.280 --> 00:52:03.880
just kind of left it. And, you know, for years, I kind of did

852
00:52:03.880 --> 00:52:07.280
my own thing bumping around and figured out, well, I need to do

853
00:52:07.280 --> 00:52:10.040
this, just put a TM on it for now until you're going to file

854
00:52:10.040 --> 00:52:13.200
and burst you state and all the things Peter has talked to you

855
00:52:13.200 --> 00:52:18.360
about here. And, and, and so you get this basic understanding

856
00:52:18.400 --> 00:52:21.680
going through the challenge, but the portal is really where the

857
00:52:21.680 --> 00:52:24.840
rubber meets the road, because the folks who are in there are

858
00:52:24.840 --> 00:52:28.800
actually business owners, or they are, or they're going to

859
00:52:28.800 --> 00:52:32.920
start a business. And, you know, it's not just to learn the IP

860
00:52:32.920 --> 00:52:36.960
stuff. And Peter's been great, like on the cutting edge stuff.

861
00:52:37.680 --> 00:52:40.600
You know, the AI, it's probably been six months, maybe eight

862
00:52:40.600 --> 00:52:43.600
months since he's been talking about that. And they're just

863
00:52:43.600 --> 00:52:48.640
with us. And now he's doing things externally. But it is,

864
00:52:48.640 --> 00:52:52.960
it's a great way for to get like, one on one, not one on one

865
00:52:52.960 --> 00:52:56.360
time, but you get just a general overview on so many different

866
00:52:56.360 --> 00:53:03.640
elements of IP intellectual turning topics, without having

867
00:53:03.640 --> 00:53:06.480
to, you know, go one on one with Peter. And again, it's this

868
00:53:06.480 --> 00:53:10.280
isn't, you know, legal advice, right? Have you? Have you told

869
00:53:10.280 --> 00:53:15.120
everybody this is how we do it? Absolutely. Right. But there can

870
00:53:15.120 --> 00:53:18.160
be guidelines. And yeah, everybody's I like that

871
00:53:18.160 --> 00:53:21.320
everybody's doing even Vicki. Yeah, she's having her drinks,

872
00:53:21.320 --> 00:53:26.120
too. But the nice thing about that is, you know, you're with a

873
00:53:26.120 --> 00:53:30.360
group of people. And it's, it's people, entrepreneurs who can

874
00:53:30.360 --> 00:53:34.200
help as well. And even if you don't have a business, or you're

875
00:53:34.200 --> 00:53:36.880
just thinking about it, there's really no better place to be

876
00:53:36.880 --> 00:53:40.320
than to hang around, not just hang around, but also to glean

877
00:53:40.320 --> 00:53:42.960
and understand what other people are doing and how they're doing

878
00:53:42.960 --> 00:53:46.760
it. And the thing that I like to is, like, when I share my

879
00:53:46.760 --> 00:53:50.520
story about my application, it's like I paid the dumb tax, right?

880
00:53:50.520 --> 00:53:53.880
And if I paid the dumb tax, I would like to share with other

881
00:53:53.880 --> 00:53:57.240
people, so that they don't have to pay it, right? If it's been

882
00:53:57.240 --> 00:54:01.600
paid once, you don't go pay it anymore. And so we can kind of

883
00:54:01.600 --> 00:54:04.680
share and walk alongside each other. And then, you know,

884
00:54:04.680 --> 00:54:09.120
there's endless opportunities for intellectual property

885
00:54:09.160 --> 00:54:12.880
topics, it's unending, right? Something will happen, there'll

886
00:54:12.880 --> 00:54:16.760
be a, there'll be an article or somebody's suing for this or in,

887
00:54:17.200 --> 00:54:20.400
and it's a great forum, we are, depending upon what's going on,

888
00:54:20.400 --> 00:54:23.680
Peter, for that month, we'll hit on that topic and talk about it

889
00:54:24.040 --> 00:54:26.960
in a general broad basis. But if you want to have him do

890
00:54:26.960 --> 00:54:29.720
something for you, it's easy to get connected with him,

891
00:54:29.960 --> 00:54:32.640
especially if it's an area where you have. And so this challenge,

892
00:54:32.640 --> 00:54:37.120
it's really pretty, pretty, not very deep, but broad. And

893
00:54:37.120 --> 00:54:39.400
there's so many things within each of those days that you

894
00:54:39.400 --> 00:54:43.720
covered, that you could spend another five days or six days or

895
00:54:43.760 --> 00:54:48.680
60 days on each of those. So the community and this is something

896
00:54:48.680 --> 00:54:53.200
Les Brown said at a 100x conference, maybe 18 months ago,

897
00:54:53.200 --> 00:54:56.760
he said, community is the new currency. And what he was

898
00:54:56.760 --> 00:55:00.040
talking about is when you get people of like minds,

899
00:55:00.000 --> 00:55:03.600
like pursuits, like values,

900
00:55:03.600 --> 00:55:05.840
and you start to put them together,

901
00:55:05.840 --> 00:55:08.120
there's this synergy that happens with the community.

902
00:55:08.120 --> 00:55:10.600
And so with the intellectual property of Peter

903
00:55:10.600 --> 00:55:14.920
is very unique because he's basically the only lawyer

904
00:55:14.920 --> 00:55:17.640
on the planet who has an IP, right?

905
00:55:17.640 --> 00:55:21.940
Who has an IP group that he's actually helping people on.

906
00:55:21.940 --> 00:55:24.400
And so I just, you know, I love Peter to death

907
00:55:24.400 --> 00:55:26.560
because he's got this heart of generosity

908
00:55:26.560 --> 00:55:30.960
and he's really, Peter is really, he's overturning,

909
00:55:30.960 --> 00:55:34.240
he's like turning tables in the legal system.

910
00:55:34.240 --> 00:55:35.600
And what he's doing is he's empowering

911
00:55:35.600 --> 00:55:37.360
each and every one of us.

912
00:55:37.360 --> 00:55:39.520
And what he's doing is making us more informed

913
00:55:39.520 --> 00:55:42.000
so that when we do use Peter,

914
00:55:42.000 --> 00:55:44.080
it doesn't cost us 10 times the amount

915
00:55:44.080 --> 00:55:45.200
because we can do the legwork

916
00:55:45.200 --> 00:55:46.960
and then he can do the final work

917
00:55:46.960 --> 00:55:50.440
and then everything's all done and we know it's right,

918
00:55:50.440 --> 00:55:53.000
right, because when I did it, I'm just guessing.

919
00:55:53.000 --> 00:55:56.440
And back when I was filing, it was 14 years ago,

920
00:55:57.280 --> 00:55:58.360
YouTube didn't have all the information.

921
00:55:58.360 --> 00:56:02.640
You couldn't go, how do you file a trademark application?

922
00:56:02.640 --> 00:56:05.200
It's gotten so dangerous right now too.

923
00:56:05.200 --> 00:56:06.200
When you go on YouTube,

924
00:56:06.200 --> 00:56:07.760
there's people who say they're specialists

925
00:56:07.760 --> 00:56:10.280
and they're telling you literally the wrong thing.

926
00:56:10.280 --> 00:56:12.320
And nobody knows or influencers,

927
00:56:12.320 --> 00:56:13.760
Ray and I have run into this,

928
00:56:13.760 --> 00:56:15.940
influencers that are telling people,

929
00:56:15.940 --> 00:56:18.360
use this program to get a logo,

930
00:56:18.360 --> 00:56:20.200
start your company right now.

931
00:56:20.200 --> 00:56:22.240
They're walking into trademark infringement.

932
00:56:22.240 --> 00:56:24.160
And we literally went through an example

933
00:56:24.160 --> 00:56:27.400
where the company that was creating the logos

934
00:56:27.400 --> 00:56:30.080
even tells you they don't do trademark searches.

935
00:56:30.080 --> 00:56:31.400
They're not going to indemnify you

936
00:56:31.400 --> 00:56:32.760
of trademark infringement.

937
00:56:32.760 --> 00:56:33.800
Yet they're telling you,

938
00:56:33.800 --> 00:56:36.560
use the logo and build your company right now.

939
00:56:36.560 --> 00:56:38.400
It's like, it's really-

940
00:56:38.400 --> 00:56:39.500
It was so painful.

941
00:56:39.500 --> 00:56:42.160
These influencers had each of them, each of them,

942
00:56:42.160 --> 00:56:44.620
mind you, there were so many of them giving bad advice,

943
00:56:44.620 --> 00:56:47.000
but like 1.5 million followers,

944
00:56:47.000 --> 00:56:49.320
800,000 of them are constantly engaging,

945
00:56:49.320 --> 00:56:51.640
which means now there's 800,000 people out there

946
00:56:51.640 --> 00:56:53.480
who are going to get themselves in trouble

947
00:56:53.480 --> 00:56:55.920
and be vulnerable to damages.

948
00:56:55.920 --> 00:56:57.960
It's heart-wrenching.

949
00:56:57.960 --> 00:56:59.800
And that's part of why we built this, yeah.

950
00:56:59.800 --> 00:57:03.520
And that was a topic that we covered in the portal,

951
00:57:03.520 --> 00:57:05.960
in the group we got together and I was watching this guy.

952
00:57:05.960 --> 00:57:08.840
I was like, oh my goodness.

953
00:57:08.840 --> 00:57:12.000
This guy is spouting off these things

954
00:57:12.000 --> 00:57:15.520
that were just completely taking people off,

955
00:57:15.520 --> 00:57:18.140
onto a path that they should never be on.

956
00:57:18.140 --> 00:57:20.320
And the other guy that was interviewing was like,

957
00:57:20.320 --> 00:57:22.720
oh yeah, brother, you tell them about it.

958
00:57:22.720 --> 00:57:25.520
And I was like, no, stop telling them about it.

959
00:57:25.520 --> 00:57:27.600
And we had a little dialogue going on in that.

960
00:57:27.600 --> 00:57:30.280
And so, and the other thing is,

961
00:57:30.280 --> 00:57:32.340
you have people like that, you know,

962
00:57:32.340 --> 00:57:33.800
Facebook feeds you different things.

963
00:57:33.800 --> 00:57:35.080
Instagram feeds you different things.

964
00:57:35.080 --> 00:57:36.400
So guess what?

965
00:57:36.400 --> 00:57:38.520
I don't get the same feed that Peter does

966
00:57:38.520 --> 00:57:41.120
or that Vicky does or Ray gets.

967
00:57:41.120 --> 00:57:43.360
And so there's always opportunities where somebody goes,

968
00:57:43.360 --> 00:57:44.920
hey, what about this?

969
00:57:44.920 --> 00:57:46.600
And they drop a comment in.

970
00:57:46.600 --> 00:57:48.240
And so then that starts a dialogue.

971
00:57:48.240 --> 00:57:49.840
And if enough of those happen,

972
00:57:49.840 --> 00:57:52.120
then that can be a topic for our next month.

973
00:57:52.120 --> 00:57:54.000
And so that's the opportunity.

974
00:57:54.000 --> 00:57:55.040
That is invaluable.

975
00:57:55.040 --> 00:57:56.320
What John just said right there

976
00:57:56.320 --> 00:57:58.440
is something that has truly blessed me

977
00:57:58.440 --> 00:58:02.120
in this entire ordeal in that,

978
00:58:02.120 --> 00:58:03.720
what you find is that other people

979
00:58:03.720 --> 00:58:06.880
are raising certain topics that you haven't even mentioned.

980
00:58:06.880 --> 00:58:09.840
Like, I mean, it's like a major part of the value

981
00:58:09.840 --> 00:58:11.640
really is the network.

982
00:58:11.640 --> 00:58:14.480
Like these people are running into different circumstances

983
00:58:14.480 --> 00:58:16.400
you haven't run into yet.

984
00:58:16.400 --> 00:58:17.920
You know, April all of a sudden says,

985
00:58:17.920 --> 00:58:20.040
hey, I just ran into this with such and such.

986
00:58:20.040 --> 00:58:21.840
I tried to negotiate this deal

987
00:58:22.520 --> 00:58:23.360
and they raised this issue.

988
00:58:23.360 --> 00:58:25.040
And I said, oh yeah, that falls into this situation.

989
00:58:25.040 --> 00:58:27.640
This is what you wanna do in that and blah, blah, blah.

990
00:58:27.640 --> 00:58:29.840
And then the person over here says,

991
00:58:29.840 --> 00:58:32.800
oh my gosh, I'm walking into that meeting in two weeks

992
00:58:32.800 --> 00:58:34.480
on the same topic.

993
00:58:34.480 --> 00:58:37.200
And so the people were like lifting each other up.

994
00:58:37.200 --> 00:58:39.800
I really, like I've seen the entire group

995
00:58:39.800 --> 00:58:41.400
getting lifted up together.

996
00:58:41.400 --> 00:58:45.480
So it really is something that it's a real blessing

997
00:58:45.480 --> 00:58:47.960
to be involved in it, quite frankly.

998
00:58:47.960 --> 00:58:50.120
So John, thank you so much.

999
00:58:50.120 --> 00:58:51.800
I really appreciate your time.

1000
00:58:51.800 --> 00:58:54.600
I know you're just, you know, you're a busy guy

1001
00:58:54.600 --> 00:58:56.000
and I really appreciate you,

1002
00:58:56.000 --> 00:58:57.960
especially because I knew you're busy tonight.

1003
00:58:57.960 --> 00:58:58.800
And I can't tell-

1004
00:58:58.800 --> 00:58:59.640
And you still fit it in.

1005
00:58:59.640 --> 00:59:01.360
I can't tell time either, Peter.

1006
00:59:01.360 --> 00:59:02.200
I can't tell time.

1007
00:59:02.200 --> 00:59:04.760
I was like, Easter.

1008
00:59:04.760 --> 00:59:06.840
It's perfect.

1009
00:59:06.840 --> 00:59:07.680
It's perfect.

1010
00:59:07.680 --> 00:59:08.520
It worked out anyway.

1011
00:59:08.520 --> 00:59:09.960
So love you to death.

1012
00:59:09.960 --> 00:59:11.000
Thank you so much.

1013
00:59:11.000 --> 00:59:11.840
Appreciate it.

1014
00:59:11.840 --> 00:59:12.680
Really appreciate you, John.

1015
00:59:12.680 --> 00:59:14.040
Thanks for your time, brother.

1016
00:59:14.040 --> 00:59:14.880
See you guys.

1017
00:59:14.880 --> 00:59:15.880
All right, take care.

1018
00:59:16.840 --> 00:59:20.440
Okay, so I saw a question or two.

1019
00:59:20.440 --> 00:59:22.360
Let me answer a few questions here.

1020
00:59:22.360 --> 00:59:25.360
I saw a question or two in the chat as we were talking.

1021
00:59:25.360 --> 00:59:26.200
Isn't John awesome?

1022
00:59:26.200 --> 00:59:27.960
Look for my, he's the best.

1023
00:59:27.960 --> 00:59:28.800
He is.

1024
00:59:28.800 --> 00:59:29.760
I love John.

1025
00:59:29.760 --> 00:59:31.320
Like he's brilliant.

1026
00:59:31.320 --> 00:59:33.120
Now he started out his career.

1027
00:59:34.560 --> 00:59:38.800
He built a brand that actually had a name

1028
00:59:38.800 --> 00:59:41.440
that there was a larger corporation that came in

1029
00:59:41.440 --> 00:59:43.640
and said, hey, that's ours.

1030
00:59:43.800 --> 00:59:46.600
But he had used the name for multiple years.

1031
00:59:46.600 --> 00:59:48.560
And so he stopped using the name

1032
00:59:48.560 --> 00:59:51.200
because his corporate lawyer told him stop using the name

1033
00:59:51.200 --> 00:59:53.800
but he never had to because of what?

1034
00:59:53.800 --> 00:59:55.080
Common law rights.

1035
00:59:56.200 --> 00:59:59.160
So he literally didn't have to rebrand anything.

1036
00:59:59.160 --> 01:00:00.000
Now I like his.

1037
01:00:00.000 --> 01:00:04.720
brand now, Yummylicious Cookies. I think Yummylicious Cookies, or in case you guys have never heard of

1038
01:00:04.720 --> 01:00:10.480
them, type it online, Yummylicious, like the ingredients are amazing. He has an incredibly

1039
01:00:10.480 --> 01:00:15.600
generous heart, like he donates things to people all the time. If you're trying to figure out who

1040
01:00:15.600 --> 01:00:21.680
to support, support him. He's just amazing. I really love the guy. But at the same time,

1041
01:00:22.880 --> 01:00:28.320
what I would say is, unfortunately, he abided by his corporate lawyer's advice,

1042
01:00:28.800 --> 01:00:33.920
and spent tens of thousands of dollars rebranding new names, new packaging, new website, new

1043
01:00:33.920 --> 01:00:39.200
everything, when he never had to. There's no need to. It's because his corporate lawyer didn't know

1044
01:00:39.200 --> 01:00:45.280
IP. You guys know more than his lawyer did. All right. So if you guys were his lawyer,

1045
01:00:45.280 --> 01:00:49.200
he would have saved money. So in any case, I'm grateful for his time.

1046
01:00:49.200 --> 01:00:55.200
Somebody asked the question, what about filing for a slogan? Slogan is the same thing as a

1047
01:00:55.200 --> 01:01:01.120
wordmark. You just use the words. It's the same thing. If you're filing for like, you know,

1048
01:01:01.120 --> 01:01:06.160
if I'm filing for Adidas, or I'm filing for Nike, or I'm filing for Just Do It, it's three words

1049
01:01:06.160 --> 01:01:12.000
instead of one word. That's all. I just list the multiple words, same thing. Let me look and see

1050
01:01:13.280 --> 01:01:17.840
in the chat. Let me look real fast. Rae, was there anything in the chat that jumped out?

1051
01:01:17.840 --> 01:01:22.720
Yes, I'm sending you two. We had Pete ask his first question. Compliment is your

1052
01:01:22.720 --> 01:01:30.720
name, by the way. He asked if you can talk about additional protection of hiring a trademark

1053
01:01:30.720 --> 01:01:35.760
attorney via being covered by their insurance versus someone doing their own application.

1054
01:01:36.320 --> 01:01:40.720
So the difference between someone submitting their own application to having an attorney do it

1055
01:01:40.720 --> 01:01:48.000
for you, with you. Yeah. So what I would say, Pete, is I would always, on the first instance,

1056
01:01:48.000 --> 01:01:52.720
have an attorney file your application, always. Because you're going through a process,

1057
01:01:52.720 --> 01:01:57.040
you're getting everything together, you're putting it, you're getting it to the attorney,

1058
01:01:57.040 --> 01:02:02.080
the specimen, what you believe the international class is, the list of goods and services.

1059
01:02:02.080 --> 01:02:07.440
Like when people, when people go into the foundations and IP package, they actually get,

1060
01:02:07.440 --> 01:02:10.960
there's other things that people get I don't actually tell you guys about. One of them is

1061
01:02:10.960 --> 01:02:16.880
they get a trademark application form that you just fill in the blanks. Like you just fill in,

1062
01:02:17.440 --> 01:02:21.360
this is my name, this is the corporation, this is the address, blah, blah, blah. You fill in all

1063
01:02:21.360 --> 01:02:26.320
the blanks, you send that over to us, and we put that together. We modify a bunch of things,

1064
01:02:26.320 --> 01:02:33.360
put it together into an application, which we file, right? Now, it may sound simple. I can tell

1065
01:02:33.360 --> 01:02:43.760
you that I've seen countless mistakes that people have made. I have a lovely friend of mine who

1066
01:02:43.840 --> 01:02:47.440
likely won't see this video, so I could talk about a situation. She's my hair designer,

1067
01:02:47.440 --> 01:02:53.920
like she's like my hairstylist, just cuts my hair. And I went to get a haircut over there.

1068
01:02:53.920 --> 01:02:57.520
She started telling me about all these issues she was having with a trademark. It's because

1069
01:02:57.520 --> 01:03:07.040
the recitation of services was wrong. So, but you can't fix it. Like it's already filed. You can't,

1070
01:03:07.040 --> 01:03:13.520
you can't make it broader afterwards. So, she was in extremely unfortunate situation, which is

1071
01:03:13.520 --> 01:03:17.600
horrible, because these are people that are hardworking, good people. Like you don't want

1072
01:03:17.600 --> 01:03:22.720
them to have problems, right? So, I would never file the first application yourself. I can tell

1073
01:03:22.720 --> 01:03:27.040
you, I know people who have, and they've been fine. I know other people who have and who have

1074
01:03:27.040 --> 01:03:34.560
not been fine. So, you know, it depends on, you know, the person's educational level. What I would

1075
01:03:34.560 --> 01:03:38.720
rather do is get everything together and get an attorney involved and then have it at a decreased

1076
01:03:38.720 --> 01:03:43.840
cost. You know, now if I become very familiar with it and I've got like 10 different ones to

1077
01:03:43.840 --> 01:03:48.880
file and they've done like two of them for me, I might start trying to do some of myself. I mean,

1078
01:03:48.880 --> 01:03:53.600
you know, I can't say what to follow, what not to file. That's up to the person

1079
01:03:53.600 --> 01:04:00.080
and the company. I tend to, when the company's brand and name is on the line,

1080
01:04:00.640 --> 01:04:05.040
I don't want to make a mistake. I just want to make sure it's done right. But if I can do some

1081
01:04:05.120 --> 01:04:10.960
of the preparation myself, I can decrease the cost. So, it's worth it. As far as insurance goes,

1082
01:04:10.960 --> 01:04:19.600
that is a brilliant question, Pete. So, there is, for law firms, they do have insurance.

1083
01:04:19.600 --> 01:04:24.160
For corporations, they also have insurance associated with intellectual property law.

1084
01:04:24.160 --> 01:04:30.560
They have some that are associated with like copyright and trademark litigation. It's very,

1085
01:04:31.120 --> 01:04:38.640
it's very hard to get patent insurance because patent litigation, you're talking millions.

1086
01:04:39.280 --> 01:04:46.400
I mean, it's no longer like, oh, it's a $65 fee and the infringement cost me $150,000. No,

1087
01:04:46.400 --> 01:04:52.400
it's like that infringement costs $28 million. So, there's not too many insurance companies that

1088
01:04:52.400 --> 01:04:58.640
want to insure companies for patent infringement. So, it's very, very hard to get that kind of

1089
01:04:58.640 --> 01:05:00.080
insurance. Law firms...

1090
01:05:00.000 --> 01:05:05.920
have it, like every law firm has insurance. It's a requirement, like with your state bar,

1091
01:05:05.920 --> 01:05:09.440
I believe it's a requirement, I might be wrong, but I believe it's a requirement

1092
01:05:09.440 --> 01:05:16.480
with your state bar that you actually have some form of insurance. I think, I think,

1093
01:05:16.480 --> 01:05:21.040
I know you have to have malpractice insurance, but I'm not sure about any other ones. So

1094
01:05:21.040 --> 01:05:25.440
hopefully that helps out with your question. Yeah, Pete, go ahead. Did you have a follow-up?

1095
01:05:26.000 --> 01:05:31.040
Yeah, I was going to say thank you, and it was more for other people. I'm an investor,

1096
01:05:31.040 --> 01:05:33.360
so I always tell people- Oh, perfect, love you guys.

1097
01:05:33.360 --> 01:05:36.960
So we've never, we haven't worked together yet, and this is kind of introductory to our

1098
01:05:36.960 --> 01:05:40.720
relationship, so just for everyone else's knowledge, but it was kind of more of a softball

1099
01:05:40.720 --> 01:05:45.280
from my perspective, but I'm like, why would you risk it? It's too important. You don't

1100
01:05:45.280 --> 01:05:48.720
want to lose everything and, or lose your ability to generate revenue.

1101
01:05:48.720 --> 01:05:54.080
You're absolutely right, and I can tell you, I deal with a lot of investment companies,

1102
01:05:54.800 --> 01:06:00.400
like I used to represent Carmel Ventures out of Israel, Magma Ventures out of Israel, a

1103
01:06:00.400 --> 01:06:06.400
lot of VC corporations, angel investors would actually send me, what they would do is before

1104
01:06:06.400 --> 01:06:09.760
they invested in a company, they send me the IP portfolio and they say, kill it.

1105
01:06:11.200 --> 01:06:15.200
Talk about an awkward conversation. You get the head of the corporation,

1106
01:06:15.760 --> 01:06:22.960
who's entire future is on the line here trying to get money from the VC or the angel investing

1107
01:06:22.960 --> 01:06:27.920
group, and the VC or angel investing group has hired me. I'm on a Zoom call with them all,

1108
01:06:28.560 --> 01:06:34.400
and I'm being hired to destroy their IP portfolio. That's a weird situation,

1109
01:06:34.400 --> 01:06:39.440
but that's what investment companies do, because before they throw the money towards an IP

1110
01:06:39.440 --> 01:06:43.920
portfolio, they want to know, is this patent valid? Are these trademarks valid? Is it dead?

1111
01:06:44.560 --> 01:06:50.480
What am I investing in here? And so for all of you, when you're protecting your IP,

1112
01:06:50.480 --> 01:06:56.560
it's a very valuable asset that is going to be evaluated by individuals that are knowledgeable

1113
01:06:56.560 --> 01:07:00.720
in the field like Pete and like others. They're going to want to look at your IP portfolio and

1114
01:07:00.720 --> 01:07:06.240
say, okay, when I buy into your company, are you going to be able to use that name

1115
01:07:07.200 --> 01:07:13.360
throughout not just the United States, but we have a partnership with a European company.

1116
01:07:13.360 --> 01:07:18.320
Do you have any rights in Europe? Oh, you don't? Okay, well, we thought it would fit really well

1117
01:07:18.320 --> 01:07:22.160
in our portfolio because this other company could work with you, and we could bring things into

1118
01:07:22.160 --> 01:07:26.800
Europe, but you don't own the name. Well, let's go and do a trademark search. Oh, that name actually

1119
01:07:26.800 --> 01:07:32.080
is owned by another corporation in Europe, so that means we can't bring that brand under that name

1120
01:07:32.080 --> 01:07:37.680
into Europe. We're going to have to rebrand for another country. These are the questions that

1121
01:07:37.680 --> 01:07:42.640
brilliant individuals like Pete and other investment individuals are looking at.

1122
01:07:43.200 --> 01:07:47.840
They're looking at not just the car. They want to know, does the engine work? Does the muffler work

1123
01:07:47.920 --> 01:07:52.720
like other tires working? What's going on here? That's what they do before they give you a

1124
01:07:52.720 --> 01:07:57.440
single penny, and that's smart business because I can't tell you how many times they lose money

1125
01:07:58.000 --> 01:08:01.840
on investing into corporations. They got to make sure that it's worth it, so

1126
01:08:01.840 --> 01:08:05.920
thank you for the question, Pete. That was a really good question. Ray, what's up?

1127
01:08:10.800 --> 01:08:15.520
Sorry, something blocked my ability to unmute. We got another great question here that I want

1128
01:08:15.520 --> 01:08:20.640
to clarify a little bit from David. He said, is Peter able to represent us in any lawsuit,

1129
01:08:20.640 --> 01:08:25.520
should they come, cease and desist letters, et cetera, as Peter is based in New Hampshire,

1130
01:08:25.520 --> 01:08:31.359
and he's in Louisiana because Louisiana is a Napoleonic law state. First and foremost,

1131
01:08:31.359 --> 01:08:36.080
when you're talking cease and desist letters, that is going to be additional legal services

1132
01:08:36.080 --> 01:08:43.279
from the law firm outside of this foundation's NIP package. That's correct. Let's clarify that

1133
01:08:43.279 --> 01:08:48.399
for everyone. Yeah, but his question is a really good question, and I really appreciate having

1134
01:08:48.399 --> 01:08:56.720
David here. Here's the situation is that if you have litigation in a specific state,

1135
01:08:58.000 --> 01:09:05.200
as an example, let's say somebody got sued in Southern District of California. You need an

1136
01:09:05.200 --> 01:09:11.520
attorney who's licensed in California. Now, you can work with an attorney who's licensed in

1137
01:09:11.520 --> 01:09:15.359
Massachusetts or New Hampshire, but at the end of the day, they're going to have to get local

1138
01:09:15.359 --> 01:09:24.319
counsel because they cannot appear in a courtroom to represent you unless they, in fact, are licensed

1139
01:09:24.319 --> 01:09:29.520
within that courtroom or within that state, or they're admitted what's called pro hoc vice,

1140
01:09:30.080 --> 01:09:33.680
right? They have to file what's called a pro hoc vice motion. I know Vicky knows what this

1141
01:09:33.680 --> 01:09:39.040
is because she's a paralegal, and quite frankly, I wouldn't do very well without my paralegals.

1142
01:09:39.040 --> 01:09:44.880
They're like my right and left arms. They're the ones that put all the documentation together,

1143
01:09:44.880 --> 01:09:51.120
and then you got to get local counsel to approve it and then sign on with you for your petition

1144
01:09:51.760 --> 01:09:56.160
to the court to make sure that you can be admitted pro hoc vice so you can represent

1145
01:09:56.160 --> 01:09:59.760
a client in that state because you're not licensed in that state. That's a

1146
01:10:00.000 --> 01:10:06.000
long way of basically saying, if it were a litigation matter, I've had multiple times

1147
01:10:06.000 --> 01:10:12.480
that people have had litigation in other states, and they've hired me to manage the entire litigation

1148
01:10:12.480 --> 01:10:19.280
process. That happened in, I can think of three of my last major litigation matters were that kind

1149
01:10:19.280 --> 01:10:25.280
of situations. And one in particular that was worth probably like $37 million around there,

1150
01:10:26.080 --> 01:10:32.960
they had legal counsel in Boston, which was a big, big, big law firm. And they still called

1151
01:10:32.960 --> 01:10:37.280
me up and said, can you manage the whole litigation? And I said, yeah, sure. And I

1152
01:10:38.400 --> 01:10:43.120
met with the legal counsel they were using at the moment. And I said, you guys are okay with this,

1153
01:10:43.120 --> 01:10:48.000
right? Because I don't play games. I'm not going to be banging my head against another lawyer's

1154
01:10:48.000 --> 01:10:52.720
group. If you're not okay with this, I don't want to be involved. And no, they were cool with it.

1155
01:10:52.800 --> 01:10:59.280
And then I looked at everything and said, okay, this number of IPRs were filed. This number of

1156
01:10:59.280 --> 01:11:03.440
different issues are in the litigation. This is what we need to do here. This is what we need

1157
01:11:03.440 --> 01:11:07.680
to do there. And then I assigned to different teams and their law firm handled the work.

1158
01:11:08.320 --> 01:11:13.600
So it is possible if you have a lawyer that you really like, it might be me, it might be somebody

1159
01:11:13.600 --> 01:11:18.560
else. It doesn't have to be me that you really like. You could have them on your case, but they

1160
01:11:18.560 --> 01:11:25.840
will never be able to go and practice law in that state without local counsel involved, because

1161
01:11:25.840 --> 01:11:32.000
that's a rule that's associated with every single state. Their ethics rules say that you cannot

1162
01:11:32.000 --> 01:11:36.560
practice in any state that you're not licensed. Now, as far as following patent applications,

1163
01:11:36.560 --> 01:11:40.800
it's federal. It doesn't matter. It doesn't matter what state you're on. If you want to

1164
01:11:40.800 --> 01:11:44.000
file a copyright application, it's federal. It doesn't matter. Trademark applications,

1165
01:11:44.000 --> 01:11:50.080
federal, it doesn't matter. You don't have to be licensed in that state to handle prosecution work.

1166
01:11:50.080 --> 01:11:56.160
For litigation, you need to have somebody licensed in that state to be in the court, but you can have

1167
01:11:56.160 --> 01:12:00.960
somebody that you like in your corner for the litigation who's actually in another state, as

1168
01:12:00.960 --> 01:12:06.880
long as they get admitted for agveche. So these are really good questions. This is showing the

1169
01:12:06.880 --> 01:12:14.000
caliber of the people that are here, honestly, because these are real-life questions.

1170
01:12:14.000 --> 01:12:17.760
You can tell they came thinking it through thoroughly. They're ready.

1171
01:12:18.480 --> 01:12:22.640
These are not questions like, what's a patent? What's a trademark? No, these are like,

1172
01:12:23.440 --> 01:12:28.240
okay, I'm doing litigation in here. Can you come in and do blah, blah, blah? That's detail.

1173
01:12:29.360 --> 01:12:34.480
All right. I think what we're going to do is close. It's already 9.51. Tomorrow is our last

1174
01:12:34.480 --> 01:12:44.560
day together. If you're even considering the foundations and IP package, I would go that route.

1175
01:12:44.560 --> 01:12:50.560
If you have extra questions, reach out to us now. Door closes midnight tomorrow. The reason why we

1176
01:12:50.560 --> 01:12:55.520
close it is because we have to start setting up the appointments, the meetings with you guys.

1177
01:12:55.520 --> 01:12:59.760
We have to look at our schedule and get you in the schedule, because I run a whole law firm

1178
01:13:00.320 --> 01:13:04.320
separately. So I got to make sure I look into my schedule, look at your schedule,

1179
01:13:04.320 --> 01:13:09.280
get it allocated right, make sure you guys get the replay videos so you can look at that stuff.

1180
01:13:09.280 --> 01:13:13.600
I'm going to give you a form that tells you what to get together for the meeting,

1181
01:13:13.600 --> 01:13:18.560
be available to coach you beforehand, and then boom, you come into this audit.

1182
01:13:21.280 --> 01:13:24.400
It's just awesome. So I'm very grateful to be able to do this with everybody.

1183
01:13:25.120 --> 01:13:31.840
Okay. Cool. I got a direct message from David. Yes, David, I got your message. That's cool.

1184
01:13:34.160 --> 01:13:35.680
Looks like you got a few direct messages.

1185
01:13:39.120 --> 01:13:43.200
Okay. While you read that, I'm going to answer Candace here. Candace, that's what he was just

1186
01:13:43.200 --> 01:13:50.720
explaining. So it's going to be once this challenge wraps up, we have a few different

1187
01:13:50.720 --> 01:13:54.320
things that we have to get to you informationally, and it takes us a little bit of time to organize

1188
01:13:54.400 --> 01:13:59.920
that for new members because everyone comes in. So we take care of everyone at that point. So

1189
01:13:59.920 --> 01:14:04.080
within that week or two, we'll be reaching out to you and getting some things organized,

1190
01:14:04.080 --> 01:14:08.560
and then we'll set you up with a preparation checklist. That's just kind of ideas of what

1191
01:14:08.560 --> 01:14:13.520
you can organize for your consultation time. And we'll walk you through the entire process

1192
01:14:14.240 --> 01:14:18.000
in the first couple of weeks of what we'll be doing together. But you'll have us there,

1193
01:14:18.000 --> 01:14:21.520
we'll help you through it, and we'll make sure that you are prepared.

1194
01:14:22.080 --> 01:14:29.600
Awesome. Okay. I went through everything here. I don't see any other direct DMs. I think we're

1195
01:14:29.600 --> 01:14:35.840
good. Okay. Awesome. All right. Well, it's been a true honor seeing you guys. Bless you guys.

1196
01:14:35.840 --> 01:14:41.040
I'm looking forward to tomorrow. Tomorrow's going to be an awesome day. You're going to learn

1197
01:14:41.040 --> 01:14:45.360
how much you've learned. We're going to hit patents. We'll cover a little bit of some of

1198
01:14:46.320 --> 01:14:52.880
the overflow. I might hit licensing a little bit. But then separate from that, we'll bring it all

1199
01:14:52.880 --> 01:14:58.560
together, close it, and then we'll send you on your way. Oh, by the way, I didn't mention this.

1200
01:14:58.560 --> 01:14:59.440
I should have mentioned this.

1201
01:15:00.000 --> 01:15:03.480
The IP audit, when you take the IP audit, there's a timeline.

1202
01:15:03.540 --> 01:15:04.740
What do we give like a year?

1203
01:15:05.840 --> 01:15:06.680
There's one year.

1204
01:15:06.680 --> 01:15:06.940
Yeah.

1205
01:15:06.940 --> 01:15:10.780
So if we get started, if you need to do your trademark search application,

1206
01:15:10.780 --> 01:15:12.780
everything right away, we'll match you.

1207
01:15:12.780 --> 01:15:16.320
We'll go there, but do keep in mind that we have an internal process of

1208
01:15:16.320 --> 01:15:19.640
organization that has to happen because there's a lot of work on the backend.

1209
01:15:19.980 --> 01:15:23.240
So it'll take us a little bit of time sometimes internally, but it's

1210
01:15:23.240 --> 01:15:24.740
because there's things happening.

1211
01:15:24.740 --> 01:15:26.740
It's not just stagnant on the backend.

1212
01:15:26.740 --> 01:15:29.100
We are taking care of things and getting them prepared.

1213
01:15:29.480 --> 01:15:32.680
So we'll get that all organized, but we can book you now.

1214
01:15:32.800 --> 01:15:34.320
If you're ready, we'll book you now.

1215
01:15:34.560 --> 01:15:38.280
We'll get you within, it could even be within the next few weeks, depending

1216
01:15:38.280 --> 01:15:42.240
on how fast you respond to us with the things that we need to get completed.

1217
01:15:42.240 --> 01:15:44.220
So that kind of depends on where you're ready.

1218
01:15:44.760 --> 01:15:47.760
And then other people, other people that are thinking, oh, I'm

1219
01:15:47.760 --> 01:15:49.360
like a month or two out, that's okay.

1220
01:15:49.360 --> 01:15:51.560
Because it just has to be done within a year.

1221
01:15:52.120 --> 01:15:57.560
So, and that allows us to keep that cost as low as it is, because the cost is going

1222
01:15:57.580 --> 01:16:01.780
up as my mentor has been pushing me to increase the cost for a while now.

1223
01:16:01.860 --> 01:16:05.580
But in any case, that's why we're changing the format on some of the stuff.

1224
01:16:05.900 --> 01:16:06.860
So, all right.

1225
01:16:06.860 --> 01:16:08.180
I think that's enough for today.

1226
01:16:08.780 --> 01:16:12.020
Let me, let me just wish you guys all the best.

1227
01:16:12.020 --> 01:16:13.340
I will see you guys tomorrow.

1228
01:16:13.940 --> 01:16:15.620
And I'm going to close.

1229
01:16:15.620 --> 01:16:16.300
I'm going to go eat dinner.

1230
01:16:17.240 --> 01:16:18.220
Have a great night, everybody.

1231
01:16:18.580 --> 01:16:18.940
Take care.