WEBVTT

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Awesome. Well, welcome to day four VIP. You guys are awesome for being here. You guys

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actually get this hot off the press. I don't know if you just saw there was a lawsuit that

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was filed yesterday against OpenAI. Did you guys hear about this? Yep. Another major one.

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I will share this with you. John Grisham, George Martin, and another 17 authors just sued

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OpenAI for copyright infringement. I'm not making this up. I told you this is going to

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explode. This is one of the hottest issues right now. Here's proof of it. This is the HuffPost

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apparently. Peter has been telling our members for about six to nine months that this was coming

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and that this is what was going to happen. I called two out of three have already happened.

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You're muted.

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Something just happened. Let me see. Can you hear me? And can you see me? You can? All right. Zoom

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just showed on my screen that there was an error. Zoom is now owned by OpenAI apparently. I'm just

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kidding. Hopefully, this is being recorded. It says it's being recorded. Let me share my screen

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so you can see what I'm trying to show you.

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See if you can see it. Screen is loading.

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Can you see it? It's not showing up, is it?

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No, it says that you've started a screen share.

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Yeah, let me. It's like don't teach them. I'm serious. It's so weird. It's

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crazy. It doesn't want people to know this stuff. All right, let me try it one more time. This is

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crazy. Actually, you know what? I could just do it this way. I'll just drop the link. Can't stop

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me from dropping the link. Yeah, it's so funny. Vicki wrote in the comments, I missed one. Me

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and Peter were just talking about all the resources up to date because we're signed up for those

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updates on the industry. We're not going to be able to do that. We're not going to be able to

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get those updates on the industry. It cracks us up when you're on it.

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There it is. There's the link right there. You can click on that link and you'll see

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lawsuit was just filed by John Grisham. I mean, John Grisham is one of the best known authors in

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the world. Just filed lawsuit against OpenAI. Sarah Silverman already filed lawsuit against

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OpenAI for copyright infringement. There's a lot of others that are just lining up. People have

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asked me, how do you think this is going to play out? Is this going to be... Yeah, but even though

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he hasn't written for years doesn't mean he doesn't have copyrights. There's people who

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haven't painted that have very powerful copyrights. Just because they haven't done it recently doesn't

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mean that they don't have legal rights. There's such a large number of lawsuits that are being

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filed against OpenAI right now and Google. Microsoft is coming up next very shortly because

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they have AI software as well. It's extremely problematic. They're not going to be able to

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appease everybody in my opinion because they can't redo their database. They would have to

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start from scratch because they scraped the internet. Since they scraped the internet, they

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grabbed other people's content and put the other people's content into OpenAI's database. Now when

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you go in there and the content you're getting, you can literally ask for the next chapter of a book

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and it'll create it based on that same book being in their database. Well, they don't have legal

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rights to have the book. They don't have legal rights to have your paintings or your pictures

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in there. But guess what? If your kids' pictures or your pictures were on the internet from 2021

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prior, it's in mid-journey or it's in OpenAI. This is what they did. They scraped the internet.

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So your content is in there. So the question becomes, well, how can I stop them from scraping

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my content going forward? There are certain tools that you can use to make sure that your content

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doesn't get scraped. You can do a thing called glazing. Glazing is pretty good.

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There's a number of other tools that you can use.

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Some of the companies are allowing you to go

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onto their sites and type in your own URLs,

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your own information,

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so that they will not scrape your data in the future.

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But the problem is that the problem's already happened.

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So how do you fix this?

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You can't pull data out of these engines.

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It's not possible,

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which is why OpenAI is not actually used,

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chat GPT is not actually used

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in a number of European countries

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because it's in violation of DARPA rules, right?

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Which has to do with data privacy.

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And so with data privacy rules,

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you have to be able to pull,

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like if I have a request and I sent a request to Jennifer,

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can you please, you have an awesome system,

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but can you please pull my content from your system?

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She has to be able to go, yeah, sure.

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Here you go.

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Well, you can't do that.

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OpenAI can't do that.

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That means it's permanently in there.

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So how do you resolve this issue?

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The way I think it may play out,

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I think it's very possible that it'll play out this way,

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is that they may create an entity

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that people can register to,

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saying that they are a member of that entity

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and then provide royalties through that entity

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to people that have certain copyrights.

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That is a possibility, but I don't see them,

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I don't see how they can fix their database,

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which means they would have to start over

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from only licensed content and publicly available content.

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Good luck with that.

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That's not even possible.

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So they're stuck in a very bad position,

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but they also made a billion dollars plus,

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so they're doing pretty well.

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So I'm not sure how they're gonna settle all this,

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but it's pretty ugly.

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All right, with that, what I wanna do

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is I wanna show some of you something.

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How many people here have a logo for their company?

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All right, there's a few people

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that have a logo for the company.

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Okay, I wanna show you how to do a trademark search

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for a logo, which is kind of different

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from doing a normal trademark search.

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So I wanna walk you through this.

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So logos are protectable under copyright law

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and under trademark law.

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Okay, both, just keep that in mind.

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It's not just protectable under trademark law,

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it's also the image itself is protectable

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under copyright law.

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The use of that image as an identification

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of a source of goods or services

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is protectable under trademark law.

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So it's actually both, okay?

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Do we have to file both?

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You don't have to file anything.

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You have certain rights under common law,

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but then you could file a trademark application

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for the logo so that you can use it

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as an identification of source of goods,

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like on your products or on your packaging

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or on your marketing materials or on your website.

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And then the copyright, if you wanna own the image itself

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for the logo, you could file that online for 65 bucks.

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All right, so I'm gonna show you something

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that's kind of unique.

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There's two ways to search a logo.

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I'm gonna show you both of them.

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Let's see if I can, here we go.

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Okay.

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I wonder if I have my image somewhere.

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Let me see.

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Upload a file.

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I do, okay, great.

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Okay, all right.

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Let me show you two ways that you can search a logo.

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Number one, you can use Google.

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Google actually has an image searching capability.

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So let me show you what that looks like.

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Hopefully the share works.

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Otherwise I might have to restart.

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Okay, everybody can see the screen now, right?

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Okay, great.

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So if you look at Google over here, you see the mic.

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Next to you, you see like a little kind of image thing.

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You click on that.

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You can then upload a file or paste a link for your image.

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And then you find wherever your image is and you upload it.

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So let's see if I can use this one.

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Open.

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See if it works.

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That took way longer than it should.

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Upload a file.

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See if I.

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I have another version of it.

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Let's go to...

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Well, all you have to do basically just upload your image.

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That's all you have to do.

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So, you know what I was looking for, Ray?

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I just thought of actually showing people

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this one in particular,

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but I was looking for my logo.

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I was looking to see if we had,

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here we go, challenge business.

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I was looking to see if we actually had an example of the...

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Yeah, I don't see it.

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I was looking to see if I had an example of the logo here.

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I know we save it all on the G drive.

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I mean, on the Google drive.

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Yeah, are you wanting...

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Let me get it over to you in Facebook.

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Try this one.

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There it goes.

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It's uploading.

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You see how it's doing this meta tag thing?

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This is weird.

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I haven't seen it do this before.

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Basically, you should be able to just click on an image

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and then press okay, open.

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But it's...

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See this thing on top?

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It looks like an error is happening.

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I don't know why, but that's the first time I've seen that.

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So, but all you can do is basically

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you can upload your image

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and it'll automatically show you any other sites

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that have that image.

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It's always worked.

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I don't know why it's doing that now,

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but it's showing you metadata for some reason.

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But that's one place you can use.

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But let me show you the USPTO website,

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which is much easier apparently right now.

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So, let's go trademarks.

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Let's see, trademarks, searching, go to the second link

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and then word of design mark.

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So, the field that you can use,

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when you look at all these different fields here,

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you can go down to either description of the mark or,

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where is it?

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Design, there it is, design description.

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So, whatever your image includes in it,

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you can use the design description for that.

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And you could say, let's say,

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somebody come up with something that would be in a logo.

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Like just type it in the chat

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and we'll see what kind of logos we come up with

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just by searching it this way.

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A wave, that's a good one.

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I'm gonna say a wave too.

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Yeah.

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Any others?

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Let's try a wave.

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Wave, seashells.

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All right, so let's see, submit query.

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So, you get all of these results right now.

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All right, 32,000 results, which is a problem.

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That's too many.

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So, what we wanna do is add another restriction.

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So, just say and,

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and let's say we're gonna use this for education.

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So, international class 41.

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And we do a submit query.

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Now we have 3,993 records.

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So, these are supposed to include

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some kind of image where waves are part of the image.

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But how exactly are you supposed to know that?

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Like, you have to click on each one, one by one.

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See, okay, there's some waves there.

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Go back, go to the next one.

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Okay, there's some waves there.

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These are radio waves.

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Go back, look at another one.

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That would take, I mean,

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how many of you know that takes a long time to do, right?

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So, what you can do instead is on the top here,

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there's a button that says image list.

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You see that?

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Click on image list.

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Look at that.

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Isn't that cool?

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Now you have all the logos right in front of you.

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You just scroll down

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and look through them very fast this way instead.

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Let's say this is what we like more.

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Then you can click on that image.

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Not on the image, I'm sorry.

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You click on the number associated with the image

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and there's the trademark for it.

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See that?

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That's how you can actually search for logos.

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Now, I would suggest that obviously

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you use a professional searcher like Thomson Reuters,

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but this is something that you can do

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at a top level yourself first

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to see if there's anything like it.

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And if you don't find anything,

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then you can send it over to Thomson Reuters.

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But the point being that you may not use the right words

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00:14:53.160 --> 00:14:54.600
that are used for that logo.

253
00:14:54.600 --> 00:14:57.080
And so the logo might not pop up for you.

254
00:14:57.080 --> 00:14:59.440
And so that's why I'm saying it might...

255
00:15:00.000 --> 00:15:02.800
Logos tend to be more difficult to search than wordmarks.

256
00:15:04.160 --> 00:15:05.920
Does any, just out of curiosity,

257
00:15:05.920 --> 00:15:08.680
does anybody have any questions on searching at all,

258
00:15:08.680 --> 00:15:09.680
trademark searching?

259
00:15:10.680 --> 00:15:13.000
Because this is something you guys can do on your own.

260
00:15:13.000 --> 00:15:15.840
So I wanna make sure that everybody knows how to do this

261
00:15:15.840 --> 00:15:17.340
and you don't have any issues.

262
00:15:18.840 --> 00:15:21.960
So it looks like everybody's good on a trademark searching.

263
00:15:21.960 --> 00:15:23.680
Okay, good, good.

264
00:15:23.680 --> 00:15:25.800
All right, so now you know how you can do logo searches.

265
00:15:25.800 --> 00:15:27.220
So if you go,

266
00:15:28.220 --> 00:15:33.220
let's say I wanna do like the swoosh, swoosh, Nike swoosh.

267
00:15:35.020 --> 00:15:38.540
There should not be a million swooshes out there.

268
00:15:38.540 --> 00:15:39.740
So if I look for the swoosh,

269
00:15:39.740 --> 00:15:42.040
nothing pops up there, which is interesting.

270
00:15:44.180 --> 00:15:48.220
So now I can look at description of the mark.

271
00:15:49.220 --> 00:15:52.500
For some reason, it didn't come under design description

272
00:15:52.500 --> 00:15:55.660
because they didn't use that word swoosh.

273
00:15:56.660 --> 00:15:59.460
So I thought to myself, well, that's a swoosh.

274
00:15:59.460 --> 00:16:03.660
Well, the USPTO didn't categorize it as a swoosh.

275
00:16:03.660 --> 00:16:06.100
They categorized it as something else.

276
00:16:06.100 --> 00:16:08.300
This is why you might miss something

277
00:16:09.220 --> 00:16:12.340
despite a mere fact that you use a different word

278
00:16:12.340 --> 00:16:14.260
from what they would use.

279
00:16:14.260 --> 00:16:16.180
Okay, so just keep that in mind

280
00:16:16.180 --> 00:16:19.100
if you're doing trademark searches for logos

281
00:16:19.100 --> 00:16:22.800
that you might use a term that they're not using.

282
00:16:24.180 --> 00:16:25.420
So what you can do in that case

283
00:16:26.180 --> 00:16:27.660
is you could just put it under all

284
00:16:27.660 --> 00:16:30.100
and search for swoosh and see what you get.

285
00:16:30.100 --> 00:16:32.740
Okay, 3,800 records.

286
00:16:32.740 --> 00:16:35.100
So then what I might do instead is I might come down here

287
00:16:35.100 --> 00:16:37.780
and do Nike as the owner, right?

288
00:16:37.780 --> 00:16:39.900
Because I know Nike is the owner.

289
00:16:39.900 --> 00:16:43.460
So I put an owner name and I click swoosh.

290
00:16:43.460 --> 00:16:47.980
I click search, but I have to make sure it says, and.

291
00:16:47.980 --> 00:16:49.620
Now when I do a search, look at that,

292
00:16:49.620 --> 00:16:51.320
I'm down to eight records, see?

293
00:16:52.340 --> 00:16:54.060
So now it's better.

294
00:16:54.060 --> 00:16:56.660
So then from here, I can look at the image list

295
00:16:56.660 --> 00:16:59.060
and now I've got a bunch of trademarks.

296
00:16:59.060 --> 00:17:01.060
Some of them have the word swoosh in it

297
00:17:01.060 --> 00:17:02.940
and here's one with the swoosh on it.

298
00:17:05.500 --> 00:17:07.200
And if I want to see if it's alive,

299
00:17:07.200 --> 00:17:10.780
I just click on the number and it says abandoned.

300
00:17:10.780 --> 00:17:13.099
That one's abandoned, okay?

301
00:17:14.040 --> 00:17:16.980
Any questions on that before I move off of that?

302
00:17:16.980 --> 00:17:19.619
Because this is a tool that you can use on your own.

303
00:17:19.619 --> 00:17:22.380
So I want to make sure you really know how to do this.

304
00:17:23.099 --> 00:17:26.740
Peter, I didn't really see how you got to the image

305
00:17:26.740 --> 00:17:31.740
and I'm not sure how you got to do the search for the logo.

306
00:17:34.540 --> 00:17:35.420
I saw what you were doing,

307
00:17:35.420 --> 00:17:38.060
but I don't know what you clicked on to do the logo search

308
00:17:38.060 --> 00:17:40.140
and how you clicked to get the image.

309
00:17:40.140 --> 00:17:41.820
I'm sorry, I missed that part.

310
00:17:41.820 --> 00:17:42.660
Yeah, no problem.

311
00:17:42.660 --> 00:17:44.300
Let me go back, I'll show you.

312
00:17:44.300 --> 00:17:46.700
So we go back, let's go back to the start.

313
00:17:46.700 --> 00:17:48.480
So this is the USPTO website.

314
00:17:49.700 --> 00:17:51.720
Go to trademarks, searching.

315
00:17:52.900 --> 00:17:56.580
Click on the box, click on the second link,

316
00:17:56.580 --> 00:17:59.060
word or design mark, search.

317
00:18:00.460 --> 00:18:05.460
Now what I do is I select either design description

318
00:18:07.880 --> 00:18:12.020
is what I typically do because a logo is a design.

319
00:18:12.020 --> 00:18:14.220
And so I'll search under design description.

320
00:18:15.980 --> 00:18:20.980
So from there, let's say that there's like lightning

321
00:18:22.660 --> 00:18:23.500
is one thing.

322
00:18:23.500 --> 00:18:24.980
And then under design description,

323
00:18:24.980 --> 00:18:28.400
I might also put under say water.

324
00:18:29.740 --> 00:18:31.380
Let's see if there's any designs

325
00:18:31.380 --> 00:18:33.180
where they have lightning and water.

326
00:18:34.180 --> 00:18:35.860
Oh, there's 1500 of them.

327
00:18:35.860 --> 00:18:37.860
So then I just click on image list

328
00:18:39.540 --> 00:18:42.180
and these don't look like.

329
00:18:42.180 --> 00:18:45.780
Lightning and water, how did that come up?

330
00:18:45.780 --> 00:18:48.020
Let's go back and see what happened there.

331
00:18:48.020 --> 00:18:51.300
Lightning as a design description and water.

332
00:18:52.620 --> 00:18:55.060
How is there a, for a bug,

333
00:18:55.060 --> 00:18:57.740
how is lightning and water in there?

334
00:18:57.740 --> 00:18:59.300
Maybe it's a lightning bug.

335
00:18:59.300 --> 00:19:01.420
No, yes, it is a lightning bug, right.

336
00:19:01.420 --> 00:19:03.700
So let me explain something for you.

337
00:19:05.100 --> 00:19:07.420
Since we looked at the design descriptions

338
00:19:08.420 --> 00:19:11.660
under design search codes,

339
00:19:11.660 --> 00:19:14.580
there's multiple things that fall under a code.

340
00:19:14.580 --> 00:19:17.620
So you may be searching for clouds,

341
00:19:17.620 --> 00:19:21.580
but you may get things that include like advertising

342
00:19:21.580 --> 00:19:26.100
or fog, or you might search for a firefly,

343
00:19:26.100 --> 00:19:28.300
but a termite pops up

344
00:19:28.300 --> 00:19:32.860
because the word firefly pops up

345
00:19:32.860 --> 00:19:37.700
the trademark that has a class code,

346
00:19:37.700 --> 00:19:41.460
a design search code that includes fireflies,

347
00:19:41.460 --> 00:19:45.700
that same design search code includes termites.

348
00:19:45.700 --> 00:19:50.700
So this list here of beetles, fireflies, fireflies,

349
00:19:51.220 --> 00:19:54.020
ladybugs, lightning bugs, blah, blah, blah, blah,

350
00:19:54.020 --> 00:19:57.180
that is actually, those are the words

351
00:19:57.180 --> 00:20:00.100
that fall under search code.

352
00:20:00.000 --> 00:20:07.360
3.2, 3.14. So if you get results that just don't make any sense to you, it may be because

353
00:20:08.720 --> 00:20:15.120
whatever popped up is in that design code that includes the word that you listed. This is why

354
00:20:15.120 --> 00:20:22.560
you want to add other things to your search as well. So this is why you want to go in and when

355
00:20:22.560 --> 00:20:28.000
it comes to the search here, add another word that's important to you. So maybe instead of

356
00:20:28.000 --> 00:20:37.600
water I use like wave and then I do a search and I get only 256 records. Now I look at the image

357
00:20:37.600 --> 00:20:45.920
list and I see waves and I see lightning. See that? So now I'm getting things that are closer

358
00:20:46.800 --> 00:20:52.320
to what I want. Like this one over here bothers me because I don't see lightning anywhere but I

359
00:20:52.320 --> 00:20:58.320
see a wave. So now when I search over here I look for the word lightning and I notice that it says

360
00:20:59.200 --> 00:21:06.800
in the design search code 1.15.02 it includes electricity, lightning, and sparks.

361
00:21:07.840 --> 00:21:12.400
And so they must think that this crown overhead over here must be like associated with

362
00:21:13.680 --> 00:21:18.240
I guess electricity. There are little lightnings over the little house on the hill

363
00:21:18.960 --> 00:21:23.840
in the very in the gray area on the top underneath the crown.

364
00:21:27.200 --> 00:21:31.760
You see a house on a hill? No I see a little there's a wave and then there's a

365
00:21:32.480 --> 00:21:38.400
and then there's a little triangular thing and then I mean that thing right there yeah those

366
00:21:38.400 --> 00:21:43.120
little white squiggles might be considered yeah that might be lightning yeah yeah maybe that's it

367
00:21:43.120 --> 00:21:53.440
let me see yeah it could be lightning yeah and one way to look at it is when you go down to the

368
00:21:53.440 --> 00:22:02.320
description of it oh here it is description of the mark right there with a tread mountain in

369
00:22:02.320 --> 00:22:09.040
the background with rain and lightning there it is so that's why the word's there so yeah

370
00:22:09.920 --> 00:22:17.040
that's exactly I have a question on this search all right let me take Adelaine's question first

371
00:22:17.040 --> 00:22:21.120
because she's had her hand up the whole time sorry Adelaine what's your what's your question

372
00:22:22.000 --> 00:22:27.680
it's okay Vicky could have asked um as well but I just uh wondered if you've just created a logo

373
00:22:27.680 --> 00:22:33.200
whether whether it's by AI or or whatever and you just want to make sure that you're not using

374
00:22:33.200 --> 00:22:38.240
something that's like another one and put yourself in a position and that's vulnerable can you do

375
00:22:38.240 --> 00:22:43.920
things like a reverse you know how Google can let you do a reverse image lookup you can upload

376
00:22:43.920 --> 00:22:48.960
something and it'll find everything available on Google that looks yeah that's what I was trying to

377
00:22:48.960 --> 00:22:55.840
do in the first place that's that's exactly what I was trying to do so if you go to google.com

378
00:22:55.840 --> 00:22:59.920
I think she's asking can you do a reverse Google image search on the USPTO website

379
00:22:59.920 --> 00:23:08.000
if I'm not mistaken no you can't do a Google search on USPTO website no no um I don't think

380
00:23:08.000 --> 00:23:12.000
that's what she's asking but but over here like if you do Google here and you do a search you can

381
00:23:12.000 --> 00:23:18.080
search for that image and with the complication with all the different words that people use to

382
00:23:18.080 --> 00:23:26.160
describe the same thing can you put for example your logo into chat GPT and just ask it for

383
00:23:26.800 --> 00:23:31.600
give me a couple of words that would be used to describe this logo and then absolutely

384
00:23:32.400 --> 00:23:36.480
absolutely you can there's no problem with that thank you you're not trying to grab

385
00:23:36.480 --> 00:23:41.120
ownership of the description of it like you're trying to grab ownership of a logo you're not

386
00:23:41.120 --> 00:23:46.880
trying to grab ownership of a description of the logo yeah so by all means I mean when I run ads

387
00:23:47.440 --> 00:23:51.040
you know I'll I'll try to come out with lots of different ways of saying something we'll throw

388
00:23:51.040 --> 00:23:56.080
stuff in the chat GPT to come out with lots of different ways so by all means you can you can

389
00:23:56.080 --> 00:24:01.760
throw it into chat GPT and come out with you know multiple different ways of saying the same thing

390
00:24:02.400 --> 00:24:10.320
there is no problem with that and then you could put each one of them up into up into

391
00:24:13.440 --> 00:24:20.080
the system let me see something if I do let me open this here so if I just looks like a really

392
00:24:20.080 --> 00:24:27.120
tedious process oh it is it's a very tedious process and and one trademark infringement

393
00:24:27.120 --> 00:24:34.080
lawsuit will can cost you two hundred and fifty thousand dollars wow so that tedious process is

394
00:24:35.040 --> 00:24:39.120
it's worth making sure you do it right that's why there's professionals that do this

395
00:24:39.120 --> 00:24:44.400
there we go I just dragged an image into here there we go okay so did you see that

396
00:24:47.120 --> 00:24:53.520
so I'll show you what I just did in Google do you see the Google screen right now yes okay so I

397
00:24:53.520 --> 00:24:58.640
click on the image here search by image then I grabbed an image that I created in mid-journey

398
00:24:58.640 --> 00:25:00.000
here's an image I created in mid-

399
00:25:00.000 --> 00:25:05.760
journey. I pull it in here, I let it go. Now this is what I get as a result.

400
00:25:07.120 --> 00:25:09.680
These are all these images here.

401
00:25:13.520 --> 00:25:18.880
Can you guys see all the results on the right hand side? Yes. Okay, so now the question is,

402
00:25:19.760 --> 00:25:24.560
is it copyright infringement? So then you're looking at each one of these one by one and

403
00:25:24.560 --> 00:25:29.440
you're saying, okay this is interesting, like there's the sun with the rays, there's sun with

404
00:25:29.440 --> 00:25:40.640
the rays, there's this little stream. It's not exactly the same as any of these, it's just slight.

405
00:25:40.640 --> 00:25:46.560
There's definitely modifications, but I'd have to look through all this stuff one by one to see do

406
00:25:46.560 --> 00:25:52.560
I believe somebody else has an image that's very similar to it and I might be committing copyright

407
00:25:52.560 --> 00:26:00.160
infringement. So this is a detailed process, but when you think of this is going to be the

408
00:26:00.160 --> 00:26:08.400
logo that is used for my corporation going forward, you do not want to be putting a logo

409
00:26:08.400 --> 00:26:14.240
that could potentially infringe somebody else's stuff. If it takes you time to do this investigation,

410
00:26:14.240 --> 00:26:18.880
the nice part is if you're doing it, it doesn't cost you money. If you send it out to Thomson Reuters,

411
00:26:18.880 --> 00:26:25.600
they'll charge you about $840, $850 to do the searching for you.

412
00:26:27.440 --> 00:26:31.520
Or you could have a lawyer look at it quickly on the USPTO website because they're

413
00:26:31.520 --> 00:26:36.640
good at doing searches quickly, which is one of the things I do in the package. I'll do a quick search,

414
00:26:37.360 --> 00:26:43.600
not a Thomson Reuters search, I'll do a quick search and then I make people aware of the results that

415
00:26:44.400 --> 00:26:50.480
we get. But on the logo side, it's much more difficult. That's why it's a lot easier to just

416
00:26:50.480 --> 00:26:55.280
send it over to Thomson Reuters if you've got logos. Word marks are a lot easier.

417
00:26:56.800 --> 00:27:03.120
So let me go to Dr. Nadine. Dr. Nadine,

418
00:27:06.480 --> 00:27:08.480
did you have a follow-up question?

419
00:27:08.480 --> 00:27:14.240
I don't think she hears. Can you hear us?

420
00:27:17.680 --> 00:27:26.080
You have to unmute. Oops, I muted you. You got to unmute again. There you go.

421
00:27:27.600 --> 00:27:32.560
Okay, so yesterday I was asking questions about that

422
00:27:32.880 --> 00:27:41.120
contract I signed and the response I got. Is your question about the trademark searching?

423
00:27:46.720 --> 00:27:50.320
Because I want to answer any questions about trademark searching first before I go to anything

424
00:27:51.520 --> 00:27:56.800
else. To Kenya, do you have a question on trademark searching? I do have a question about

425
00:27:56.800 --> 00:28:05.760
copyright and not trademark searching but copyright. On searching? Not on searching,

426
00:28:07.760 --> 00:28:12.800
so there's something I do with children. It's a STEAM-based program, Science, Technology,

427
00:28:12.800 --> 00:28:22.000
Engineering, Arts, and Math. When we teach them, we have them express it in visual arts

428
00:28:22.000 --> 00:28:27.200
or performing arts. And now the visual arts that they produce,

429
00:28:28.800 --> 00:28:38.240
I have the parent sign, I need a release form. Is that sufficient to use the artwork in ads

430
00:28:38.960 --> 00:28:49.120
or on merchandise for my business? Yeah, we'd have to look at that in way more detail to answer

431
00:28:49.120 --> 00:28:54.720
a question like that. You should bring that into the audit because that's way more detailed.

432
00:28:55.440 --> 00:29:00.400
That's like looking at your terms and conditions, looking at who are the parties,

433
00:29:01.360 --> 00:29:04.720
the people who make the decisions on behalf of children or the parents,

434
00:29:05.440 --> 00:29:11.040
what are the waivers associated with the training that you're doing. I mean, there's so many

435
00:29:11.040 --> 00:29:15.040
different aspects of it. That's a perfect thing that you would bring into the audit.

436
00:29:16.000 --> 00:29:25.440
Yeah, let me go to Kenya. Go right ahead. I think you may have already kind of answered it

437
00:29:26.640 --> 00:29:32.160
because I've ended up kind of shying away from logos so much and using more of a word mark,

438
00:29:32.160 --> 00:29:38.000
especially if you have a unique business name. I mean, I'm trying to think of what my actual

439
00:29:38.000 --> 00:29:44.720
question would be in that. Do you recommend having a logo? The reason why logos are

440
00:29:44.720 --> 00:29:50.720
really appealing is because there's a visual aspect to an image that has an impression on

441
00:29:50.720 --> 00:29:57.680
your mind. It just sucks you right into it. Then when I started researching because I'm working on

442
00:30:00.000 --> 00:30:02.600
accessories, which eventually become apparel. And I started

443
00:30:02.600 --> 00:30:10.640
researching all of the famous brand name. Companies like

444
00:30:10.680 --> 00:30:15.200
Prada and Gucci. None of them actually, I shouldn't say not

445
00:30:15.200 --> 00:30:17.400
most of them only have a word mark.

446
00:30:18.040 --> 00:30:24.120
Or Gucci has logo. Gucci has logo Prada has logos.

447
00:30:24.960 --> 00:30:27.280
What they have and what I said, this is actually the other

448
00:30:27.280 --> 00:30:31.640
thing is what I the little the little circle logos, they call

449
00:30:31.640 --> 00:30:35.800
them a favicon. Not actually a logo. Are you familiar with

450
00:30:35.800 --> 00:30:41.800
that? How is that different? And anyway, because I do have that

451
00:30:41.800 --> 00:30:46.120
like I did make like an actual graphic, but it's all text. It

452
00:30:46.120 --> 00:30:48.600
kind of you know, looks like the Louis Vuitton one a little bit

453
00:30:48.600 --> 00:30:51.160
but but it's anyway.

454
00:30:52.160 --> 00:30:56.760
Yeah, so let me see if I can give you an example.

455
00:30:58.440 --> 00:31:01.080
Can I help her click clarify the favicon on there as well?

456
00:31:01.120 --> 00:31:02.360
Yeah, you can go ahead.

457
00:31:02.880 --> 00:31:07.600
I'm also graphic design. So favicons are actually like a

458
00:31:07.600 --> 00:31:10.360
smaller file version. Usually they're transparent in the

459
00:31:10.360 --> 00:31:12.640
background. But it's when you go so you open up your internet

460
00:31:12.640 --> 00:31:14.720
browser and you see the company's logo and you got like

461
00:31:14.720 --> 00:31:17.840
20 different browsers open with 20 different logos. Those are

462
00:31:17.960 --> 00:31:23.600
favicons. Okay, the icon itself. It's not a favicon. It might be

463
00:31:23.720 --> 00:31:28.240
okay. That's flat icon. Like if people use a flat icon, that's

464
00:31:28.240 --> 00:31:31.360
they they'll use like a trendy term of flat icon.

465
00:31:33.640 --> 00:31:34.440
terms, I'm just

466
00:31:35.160 --> 00:31:38.840
basically clip art branding, but it's a little different too.

467
00:31:39.440 --> 00:31:42.360
Yeah, so what people will do is they'll take a logo and they can

468
00:31:42.360 --> 00:31:47.040
take a logo and put it in many different formats. Okay, but the

469
00:31:47.080 --> 00:31:52.800
but when you look at a company like Gucci, you look at what am

470
00:31:52.800 --> 00:31:57.400
I wearing right now? Cartier, you look at all these, they all

471
00:31:57.400 --> 00:31:59.120
have like, what was that?

472
00:31:59.760 --> 00:32:00.840
Of course you are.

473
00:32:00.960 --> 00:32:04.600
Yeah, well, I don't walk around with all the things like that.

474
00:32:04.600 --> 00:32:10.320
It's just this. This was this watch. I will my wife to Cabo.

475
00:32:10.720 --> 00:32:14.480
Right. And we just we hadn't had a time away in like, since the

476
00:32:14.480 --> 00:32:19.160
kids were born, like, we finally had some time alone after 20

477
00:32:19.160 --> 00:32:22.720
something years. And so we went on our own vacation to Cabo. And

478
00:32:22.760 --> 00:32:26.760
and then we stopped, we stopped at a store. And she's like, you

479
00:32:26.760 --> 00:32:29.960
need to buy that watch. And I don't usually buy things for me,

480
00:32:29.960 --> 00:32:33.080
I buy things for her. And so she's like, you need to buy that

481
00:32:33.080 --> 00:32:37.440
watch, you need to buy that watch. And so what I ended up

482
00:32:37.520 --> 00:32:41.000
doing is getting a watch, but I got it when I got back here. And

483
00:32:41.240 --> 00:32:44.720
it just so happened to be that the watch itself is, it's

484
00:32:44.720 --> 00:32:48.760
Cartier. But it's, I just I love the colors. Oh, yeah.

485
00:32:50.400 --> 00:32:53.960
It's so pretty. It's a it's a bellum blue. But the reason why

486
00:32:53.960 --> 00:32:56.240
I'm mentioning all that is that all these companies have their

487
00:32:56.240 --> 00:32:58.160
own logos. Now, that doesn't mean

488
00:32:59.280 --> 00:33:02.840
this is when I did my logo search for name. So is this we

489
00:33:02.840 --> 00:33:04.440
get a logo?

490
00:33:04.480 --> 00:33:07.640
That's a logo. Correct. That's not a word mark. That's a logo.

491
00:33:07.960 --> 00:33:14.240
Yes. Okay. Yeah. Um, okay. So this is actually, this is the

492
00:33:14.240 --> 00:33:17.960
one I don't know if you can see it created for myself.

493
00:33:19.080 --> 00:33:21.920
That would be a logo as well. Yeah. Okay. Okay.

494
00:33:22.200 --> 00:33:25.040
This is something that I would want to trademark.

495
00:33:25.240 --> 00:33:28.720
Correct. Right. And so where are you use? Like, are you using

496
00:33:28.720 --> 00:33:30.480
that on your artwork? Or is that

497
00:33:30.480 --> 00:33:34.120
no, this is for my the TK rose. So the bag that you bought?

498
00:33:34.720 --> 00:33:38.240
Okay, got it. rose brand bag. So that's where the so to Kenya

499
00:33:38.240 --> 00:33:41.560
Rosetta is a totally separate business who now I need to

500
00:33:41.560 --> 00:33:45.320
license my artwork to TK rose.

501
00:33:47.000 --> 00:33:50.920
Anyway. Yeah, well, so yeah, well, we can talk about that.

502
00:33:51.440 --> 00:33:53.960
Anyway, I do have another fair use question. But we can come

503
00:33:53.960 --> 00:33:55.800
back to that if you want to finish with.

504
00:33:56.200 --> 00:33:58.520
Yeah, let me see if anybody does anybody have any questions on

505
00:33:58.520 --> 00:34:01.840
searching before I look at anything else? No. Okay, cool.

506
00:34:01.840 --> 00:34:03.240
Alright, go ahead. What's your fair use question?

507
00:34:03.680 --> 00:34:10.320
Okay, so I actually wrote a book this spring. That is in it's in

508
00:34:10.320 --> 00:34:15.600
editing right now. But I end I ended up so actually, it was

509
00:34:16.080 --> 00:34:20.679
there's a few different things. So although I was so I did pull

510
00:34:20.679 --> 00:34:25.000
like snippets out of a book, but it was like, I'm explaining my

511
00:34:25.040 --> 00:34:28.000
reactions while I'm reading the book. So it's like she makes a

512
00:34:28.000 --> 00:34:31.719
statement. And then I talk about how that made me feel. Do

513
00:34:31.719 --> 00:34:36.080
you know what I mean? Yeah. So I and and and I'm like, and I'm

514
00:34:36.080 --> 00:34:38.360
giving credit to her recommending people go read the

515
00:34:38.360 --> 00:34:42.679
book. I mean, like, so I think I'm okay with some of that. One

516
00:34:42.679 --> 00:34:45.320
of the things though, because the whole book is actually

517
00:34:45.320 --> 00:34:50.400
telling my story. And there was a couple of songs that had

518
00:34:50.400 --> 00:34:54.880
specific impact on me as part of my story telling my journey. And

519
00:34:54.880 --> 00:34:59.600
so I shared the song lyrics. Yeah, credit to the writer,

520
00:34:59.800 --> 00:35:00.040
which

521
00:35:00.000 --> 00:35:06.320
I'm like, I don't know where that falls under fair use. If I should reach out and ask. I know

522
00:35:06.320 --> 00:35:11.200
I've done that before with paintings too, where I have written song lyrics into a painting.

523
00:35:12.960 --> 00:35:17.440
And I've sent, I think one of them that I actually like was going to create prints of,

524
00:35:17.440 --> 00:35:22.400
I messaged the band and was like, Hey, I'm going to do this. And they never got back to me.

525
00:35:22.400 --> 00:35:26.720
So I'm like, yeah. So, I mean, the honest answer in that area is you can get in trouble for that.

526
00:35:26.720 --> 00:35:31.440
Cause that's copyright infringement. If you use like lyrics, I've had people that have taken

527
00:35:31.440 --> 00:35:38.400
poems, you know, take the poems and they'll put the poems in the artwork and then the company

528
00:35:38.400 --> 00:35:42.640
that actually owns the original poems will sue them. Well, so I guess that's where it's like,

529
00:35:42.640 --> 00:35:46.880
but it gets a little more convoluted with music. Cause a lot of the music is actually

530
00:35:46.880 --> 00:35:51.520
the music and the words are only like a part of a song. Do you know what I mean?

531
00:35:52.480 --> 00:35:55.680
A poem actually is a complete finished work.

532
00:35:58.080 --> 00:35:58.480
Anyway.

533
00:35:59.520 --> 00:36:03.680
Basically when it comes to music, there are multiple elements of copyrightable material.

534
00:36:04.240 --> 00:36:12.240
There's the audio portion of it that is just like the sound of the instruments that are associated

535
00:36:12.240 --> 00:36:18.160
with it. And then there's like the instruments with the words, but then there's the words alone,

536
00:36:18.160 --> 00:36:24.720
which are the lyrics. The lyrics themselves are protectable and the recording of the music with

537
00:36:24.720 --> 00:36:31.360
the words inside of it is also a separate copyrightable work. So what would you recommend

538
00:36:31.360 --> 00:36:37.520
then? If you could ask for permission, correct? That would be, I would do one of two things and

539
00:36:37.520 --> 00:36:43.040
this is, we'll go into this more in the audit, but I would do one of two things. One is I would

540
00:36:43.040 --> 00:36:47.280
look for things that are older where there is no copyright left over if that's possible.

541
00:36:48.160 --> 00:36:52.800
Except that I'm talking about an experience that I had while specifically listening to the song.

542
00:36:53.440 --> 00:36:56.160
Yeah. So that would be more recent stuff. So then in that case,

543
00:36:56.960 --> 00:37:01.920
if I'm referring to, see, I can't give legal advice here. I can only give it in the audit.

544
00:37:03.120 --> 00:37:09.360
So I'll talk about it more when we're alone one-on-one, but the general gist of it is.

545
00:37:11.120 --> 00:37:17.200
I mean, I could make reference to the song and maybe pull out like a snippet,

546
00:37:17.840 --> 00:37:20.240
but not the whole thing, right? Like something.

547
00:37:24.240 --> 00:37:28.960
It would have to be like a small, it would have to be essentially a small portion,

548
00:37:29.520 --> 00:37:34.720
but when we do it separately, it'll be under attorney-client privilege and I can elaborate

549
00:37:34.720 --> 00:37:38.240
here. I can't do that because there's no attorney-client privilege and I can actually

550
00:37:38.240 --> 00:37:42.240
get in trouble for telling you. And I, sorry, I do actually have another trademark,

551
00:37:42.240 --> 00:37:47.920
which actually might be relevant to lots of people. So I ended up downloading a lot of fonts.

552
00:37:47.920 --> 00:37:53.680
Some of them I pay for, some of them I don't. And so when it says free for personal use,

553
00:37:53.680 --> 00:37:56.880
I cannot use that to build my logo. Correct? Correct.

554
00:37:58.880 --> 00:38:00.720
That's not commercial use.

555
00:38:00.720 --> 00:38:04.080
But if I buy the licensing for commercial use, then I should be fine.

556
00:38:04.640 --> 00:38:14.080
Then not a hundred percent. And the reason why is because you're not the creator of it,

557
00:38:14.880 --> 00:38:24.080
right? So you're not the creator. So if I create a stylized logo and in the stylized logo,

558
00:38:24.080 --> 00:38:30.320
I'm utilizing fonts and those fonts are what provides the creativity so as to make it a

559
00:38:30.320 --> 00:38:37.440
protectable logo, then in the disclaimer, when I file the trademark application logo,

560
00:38:38.080 --> 00:38:43.200
I have to mention whether or not any portions of my design do not belong to me. So I'm going to

561
00:38:43.200 --> 00:38:52.160
have to let another party know that like the font that's utilized in my logo is not owned by me.

562
00:38:52.160 --> 00:38:55.520
It's owned by such and such. And you have to disclaim it essentially.

563
00:38:56.000 --> 00:39:01.600
Then what if you manipulate the font like an illustrator and actually, I'm sorry.

564
00:39:01.600 --> 00:39:05.600
Then you start walking into that. Is it a derivative or is it not a derivative?

565
00:39:05.600 --> 00:39:07.920
Okay. Is it totally new creative work?

566
00:39:07.920 --> 00:39:13.120
Well, that's fine. I'm just thinking I can't get in trouble for still giving them credit,

567
00:39:13.120 --> 00:39:14.560
even if I've modified it.

568
00:39:16.240 --> 00:39:20.880
Giving them credit for a slight modification is not going to stop you from getting in trouble.

569
00:39:21.680 --> 00:39:23.120
No, that's not what I'm saying.

570
00:39:23.280 --> 00:39:23.920
No. Okay.

571
00:39:25.280 --> 00:39:32.160
Let's say that as an example, Tanya on here creates a unique font and she has the copyright

572
00:39:32.160 --> 00:39:38.160
associated with that unique font. And then you say, man, that's a really cool font. So you take

573
00:39:38.160 --> 00:39:44.640
four letters of that really cool font and you create a logo using that font. She has the legal

574
00:39:44.640 --> 00:39:49.600
rights to the font. Now you're filing something with the federal government claiming that this

575
00:39:49.600 --> 00:39:57.920
is your legal right, but you're taking somebody else's font to put into your image. So you didn't

576
00:39:57.920 --> 00:39:59.840
create it. Right?

577
00:40:00.000 --> 00:40:05.000
Okay, so almost all wordmarks are made out of fonts.

578
00:40:06.640 --> 00:40:08.840
And that's, but most of the fonts

579
00:40:08.840 --> 00:40:11.840
that are publicly available, you can use.

580
00:40:11.840 --> 00:40:13.840
They're publicly available.

581
00:40:13.840 --> 00:40:15.860
You don't see legal rights associated

582
00:40:15.860 --> 00:40:17.480
with many of the fonts.

583
00:40:17.480 --> 00:40:20.880
There are certain ones that a person will create

584
00:40:20.880 --> 00:40:22.160
that are really well-known,

585
00:40:22.160 --> 00:40:23.880
and they have a copyright on that.

586
00:40:23.880 --> 00:40:25.240
So you have to determine,

587
00:40:25.240 --> 00:40:27.360
like, are these just publicly available fonts

588
00:40:27.400 --> 00:40:30.320
that are on Word or on, like, another program?

589
00:40:30.320 --> 00:40:32.200
If they are, no problem.

590
00:40:32.200 --> 00:40:34.320
If it's a uniquely created one

591
00:40:34.320 --> 00:40:36.480
that somebody has a legal right to,

592
00:40:36.480 --> 00:40:38.560
you can actually create a new font

593
00:40:38.560 --> 00:40:40.600
and have legal rights to the font.

594
00:40:40.600 --> 00:40:41.880
And nobody can use the font

595
00:40:41.880 --> 00:40:44.080
without getting a license from you.

596
00:40:44.080 --> 00:40:45.440
Now, if they get a license from you,

597
00:40:45.440 --> 00:40:46.640
they can file a trademark on it

598
00:40:46.640 --> 00:40:48.360
because they have legal rights to use it.

599
00:40:48.360 --> 00:40:49.560
But that's what I was asking,

600
00:40:49.560 --> 00:40:52.480
is if I can go, even though they were free for public use,

601
00:40:52.480 --> 00:40:55.920
if I go back and buy the commercial license on the font,

602
00:40:55.920 --> 00:40:56.760
yeah.

603
00:40:56.760 --> 00:40:57.600
And I should be okay.

604
00:40:57.600 --> 00:41:00.840
Yeah, in that situation, I would think you should be okay,

605
00:41:00.840 --> 00:41:02.560
but we'll talk about it more in the audit.

606
00:41:02.560 --> 00:41:05.360
So, all right, let me take one more question

607
00:41:06.240 --> 00:41:10.080
from anybody who has not asked a question yet.

608
00:41:10.080 --> 00:41:11.920
Look at Nadine.

609
00:41:11.920 --> 00:41:15.040
Nadine's like, I got another question.

610
00:41:15.040 --> 00:41:17.440
I got another question.

611
00:41:17.440 --> 00:41:19.080
All right, all right, I'll take one more question.

612
00:41:19.080 --> 00:41:19.920
Go ahead, Nadine.

613
00:41:20.880 --> 00:41:22.120
Hold on, Ray, did you have something?

614
00:41:22.120 --> 00:41:23.360
I'm sure your head go up.

615
00:41:24.360 --> 00:41:25.200
No?

616
00:41:25.200 --> 00:41:26.040
Okay, go ahead, Nadine.

617
00:41:26.040 --> 00:41:27.760
Yeah, sorry, I'm resting my elbow.

618
00:41:29.760 --> 00:41:33.240
I think this is two in one because they're related.

619
00:41:33.240 --> 00:41:35.680
It's similar to what I had asked yesterday.

620
00:41:35.680 --> 00:41:40.680
And so, if you have a training

621
00:41:41.480 --> 00:41:46.480
where you're speaking about your ideas,

622
00:41:49.760 --> 00:41:52.360
similar to the one yesterday,

623
00:41:53.240 --> 00:41:58.040
and it's being recorded by the other person,

624
00:41:58.040 --> 00:42:01.000
but they give you the recording at the end,

625
00:42:02.920 --> 00:42:07.240
who has the legal right to that?

626
00:42:07.240 --> 00:42:08.920
The one who records.

627
00:42:08.920 --> 00:42:11.040
The one who does the recording.

628
00:42:11.040 --> 00:42:16.040
The legal right to the recording is the one who records.

629
00:42:16.040 --> 00:42:21.040
But if it's my idea, like what I'm doing,

630
00:42:22.000 --> 00:42:25.880
I'm the one speaking about what I'm doing.

631
00:42:25.880 --> 00:42:27.640
We're talking about the recording.

632
00:42:28.800 --> 00:42:31.000
We're only talking about the recording.

633
00:42:31.000 --> 00:42:33.080
The one who has the legal rights to the recording

634
00:42:33.080 --> 00:42:34.840
is the one who records.

635
00:42:34.840 --> 00:42:36.120
Okay, okay, all right.

636
00:42:36.120 --> 00:42:37.400
So say it's not the recording.

637
00:42:37.400 --> 00:42:40.160
Say it's my, I'm speaking.

638
00:42:40.160 --> 00:42:43.680
Okay, so what right do I have in that situation?

639
00:42:45.400 --> 00:42:48.240
You mean what legal right do you have for just speaking?

640
00:42:49.240 --> 00:42:54.240
Right, if there was no NDA, NCAA signed in this second-

641
00:42:54.600 --> 00:42:56.080
No legal rights.

642
00:42:56.080 --> 00:42:57.600
None?

643
00:42:57.600 --> 00:42:59.280
No, that's why I'm saying,

644
00:42:59.280 --> 00:43:01.440
in your situation that you talked about,

645
00:43:01.440 --> 00:43:03.480
we should go into that into a lot more detail.

646
00:43:03.480 --> 00:43:05.880
There's certain questions I will be asking you

647
00:43:05.880 --> 00:43:08.480
to see if there's anything that you can actually do.

648
00:43:09.400 --> 00:43:11.680
But that's something that you should bring into the audit.

649
00:43:11.680 --> 00:43:14.680
Because you gotta talk about your personal situation,

650
00:43:14.680 --> 00:43:17.400
like every single thing that went on.

651
00:43:17.440 --> 00:43:19.400
Now, if you're just talking to somebody,

652
00:43:19.400 --> 00:43:20.640
if I just, I like Vicky.

653
00:43:20.640 --> 00:43:22.520
Vicky's a friend of mine.

654
00:43:22.520 --> 00:43:24.120
I get on the phone and I start talking to her

655
00:43:24.120 --> 00:43:28.240
about my technology, I have no legal rights, none.

656
00:43:28.240 --> 00:43:29.560
If she takes that and she goes,

657
00:43:29.560 --> 00:43:30.800
man, that was a really cool idea,

658
00:43:30.800 --> 00:43:33.320
and she goes forward with it, I can't stop her.

659
00:43:33.320 --> 00:43:36.360
I have no legal rights for discussing my invention.

660
00:43:38.200 --> 00:43:42.080
Okay, so if the person, if you see,

661
00:43:42.080 --> 00:43:43.880
like what you've been,

662
00:43:43.880 --> 00:43:47.360
so this is training in regards to speech, right?

663
00:43:48.200 --> 00:43:50.120
And so if you see like the components of your speech

664
00:43:50.120 --> 00:43:52.560
and the idea that you've had show up

665
00:43:56.520 --> 00:44:00.360
on like a teaching website in terms of standards

666
00:44:00.360 --> 00:44:04.400
and stuff like that registered,

667
00:44:04.400 --> 00:44:06.440
I have no, I can't.

668
00:44:06.440 --> 00:44:08.200
I'd be pretty upset.

669
00:44:08.200 --> 00:44:11.480
Yeah, I'd be pretty upset if somebody else was using it.

670
00:44:11.480 --> 00:44:15.800
That's why you should dig into exactly what the scenario was

671
00:44:15.800 --> 00:44:18.600
to figure out whether or not there are any legal rights.

672
00:44:18.600 --> 00:44:21.360
But if the situation is I just get on the phone,

673
00:44:21.360 --> 00:44:22.960
I like Jennifer, I call up Jennifer.

674
00:44:22.960 --> 00:44:26.400
I'm like, hey, Jennifer, I've got this great idea.

675
00:44:26.400 --> 00:44:28.680
Like it, you know what we're doing?

676
00:44:28.680 --> 00:44:31.720
I'm using this, and then you do that.

677
00:44:31.720 --> 00:44:33.600
And then when you're done, you get this result.

678
00:44:33.600 --> 00:44:36.800
And Jennifer's like, cool, Pete, that's awesome.

679
00:44:36.800 --> 00:44:38.400
Thanks for sharing with me.

680
00:44:38.400 --> 00:44:41.440
And then Jennifer just goes and creates a course

681
00:44:41.440 --> 00:44:43.000
that does the exact same thing.

682
00:44:43.000 --> 00:44:44.400
I can't do a thing about it.

683
00:44:45.400 --> 00:44:48.160
So that's why I'm telling you, Nadine,

684
00:44:48.160 --> 00:44:49.760
you want to do the audit.

685
00:44:51.160 --> 00:44:54.680
Dig into like exactly what all the scenario is,

686
00:44:54.680 --> 00:44:57.120
have it digested legally and figure out

687
00:44:57.120 --> 00:44:59.520
whether or not you have either repercussions

688
00:44:59.520 --> 00:45:00.360
or you have.

689
00:45:00.000 --> 00:45:02.040
certain things that you can do.

690
00:45:02.040 --> 00:45:06.160
There may be stuff that you're just not looking at

691
00:45:06.160 --> 00:45:08.400
that, you know, clearly this is important

692
00:45:08.400 --> 00:45:10.160
because you've asked multiple questions

693
00:45:10.160 --> 00:45:11.880
around the same issue.

694
00:45:11.880 --> 00:45:13.920
Stop playing games and jump in the audit.

695
00:45:13.920 --> 00:45:18.280
I'm telling you, you'll get weighed further in that

696
00:45:18.280 --> 00:45:20.560
because I'll ask you other things that are associated

697
00:45:20.560 --> 00:45:23.360
with a legal analysis, which I can't do here.

698
00:45:23.360 --> 00:45:25.880
I can't do a full legal analysis in this environment.

699
00:45:25.880 --> 00:45:29.040
So, but it's really unfortunate.

700
00:45:29.040 --> 00:45:30.920
I've seen this multiple times.

701
00:45:30.920 --> 00:45:33.560
There are ways around certain scenarios

702
00:45:33.560 --> 00:45:35.280
that we've been able to figure out.

703
00:45:35.280 --> 00:45:37.480
And then in other situations, there's nothing you can do.

704
00:45:37.480 --> 00:45:40.960
So that's why I would dig into the audit.

705
00:45:40.960 --> 00:45:44.520
And so you can actually look in this in more detail

706
00:45:44.520 --> 00:45:45.960
and figure it out.

707
00:45:45.960 --> 00:45:48.560
And God permitting, we come out with a plan

708
00:45:48.560 --> 00:45:49.760
for you to recover.

709
00:45:49.760 --> 00:45:52.520
Maybe they owe you a licensing fee, who knows?

710
00:45:52.520 --> 00:45:54.560
Like you have to figure that out though.

711
00:45:54.560 --> 00:45:58.240
So let me go to Jennifer.

712
00:45:58.240 --> 00:45:59.320
You're up, my friend.

713
00:46:01.040 --> 00:46:03.200
You inspired a question.

714
00:46:03.200 --> 00:46:04.520
Sure, sure.

715
00:46:04.520 --> 00:46:06.960
Okay, so we discussed course creation

716
00:46:06.960 --> 00:46:10.760
and copyrights yesterday, I think.

717
00:46:10.760 --> 00:46:12.480
The days are becoming a blur.

718
00:46:12.480 --> 00:46:17.480
And so there are a lot of no code app platforms now

719
00:46:19.600 --> 00:46:23.560
where you can use somebody's platform

720
00:46:23.560 --> 00:46:25.800
to make an application

721
00:46:25.800 --> 00:46:28.240
so you can put your course into it

722
00:46:28.240 --> 00:46:29.080
and then it's your app.

723
00:46:29.080 --> 00:46:30.680
Great question, yeah.

724
00:46:30.680 --> 00:46:32.800
Yeah, quote unquote, your app.

725
00:46:32.800 --> 00:46:34.600
Right, right.

726
00:46:34.600 --> 00:46:37.560
But if you do create an app on your own,

727
00:46:37.560 --> 00:46:39.520
your own coding, your own everything,

728
00:46:39.520 --> 00:46:42.400
you can apply for a patent on that?

729
00:46:42.400 --> 00:46:45.440
Well, you can apply for a copyright for the code

730
00:46:45.440 --> 00:46:48.280
and you can apply for a patent for the functionality.

731
00:46:49.280 --> 00:46:51.000
Yeah, yeah.

732
00:46:51.000 --> 00:46:54.400
So you ask a very good question.

733
00:46:56.800 --> 00:47:01.800
Right now, it is very easy to use some of these sites

734
00:47:02.720 --> 00:47:06.880
to create an app, a quote unquote app, right?

735
00:47:06.880 --> 00:47:08.040
What they're essentially doing

736
00:47:08.040 --> 00:47:10.480
is they're using the same framework for everybody,

737
00:47:10.480 --> 00:47:11.560
but then they're creating

738
00:47:11.560 --> 00:47:15.040
a different graphical user interface for the party

739
00:47:15.040 --> 00:47:17.960
while the functionality essentially is similar.

740
00:47:17.960 --> 00:47:19.720
Right, and then the contents are hosted

741
00:47:19.720 --> 00:47:20.680
all over the internet

742
00:47:20.680 --> 00:47:22.720
because they're unifying all these different platforms

743
00:47:22.720 --> 00:47:25.240
under one user interface or, you know.

744
00:47:25.680 --> 00:47:26.520
That's right, yeah.

745
00:47:26.520 --> 00:47:27.880
In fact, what a lot of people don't know,

746
00:47:27.880 --> 00:47:29.920
I mean, my background is electrical engineering,

747
00:47:29.920 --> 00:47:32.760
so I'm very familiar with a lot of the technologies as well.

748
00:47:32.760 --> 00:47:33.880
What a lot of people don't know

749
00:47:33.880 --> 00:47:37.360
is a lot of the online software that you're using,

750
00:47:37.360 --> 00:47:40.000
that software is not located in one place.

751
00:47:40.000 --> 00:47:44.080
It's actually multiple different modules

752
00:47:44.080 --> 00:47:45.920
that are in different locations

753
00:47:45.920 --> 00:47:49.480
that are incorporated into one embedded system

754
00:47:49.480 --> 00:47:53.160
to execute certain functionality to give you a result.

755
00:47:53.200 --> 00:47:56.920
So you could have like seven different servers

756
00:47:56.920 --> 00:47:59.560
worth of modules that are being utilized

757
00:47:59.560 --> 00:48:03.040
to pull functionality together to give you your one app,

758
00:48:03.040 --> 00:48:04.240
you know, and you never knew this.

759
00:48:04.240 --> 00:48:05.840
Like you just thought, oh, I've got an app.

760
00:48:05.840 --> 00:48:08.280
Yeah, and it's not really.

761
00:48:08.280 --> 00:48:10.080
It's actually a lot of pieces put together.

762
00:48:10.080 --> 00:48:15.080
So the question is, well, who owns the quote unquote app?

763
00:48:15.880 --> 00:48:17.560
Like who's the actual owner?

764
00:48:18.520 --> 00:48:21.400
And in those kinds of situations, it's very curious.

765
00:48:22.400 --> 00:48:27.400
In that the original code that's provided already existed.

766
00:48:27.880 --> 00:48:30.600
They're just, they're adding certain modules

767
00:48:30.600 --> 00:48:33.320
to code that already exists.

768
00:48:33.320 --> 00:48:36.560
So if the code already exists,

769
00:48:36.560 --> 00:48:38.240
they own the copyright for that.

770
00:48:38.240 --> 00:48:40.360
They're adding new modules specific

771
00:48:40.360 --> 00:48:43.840
to your functionality within their code,

772
00:48:43.840 --> 00:48:48.840
which arguably creates a newly, a new copyrightable work.

773
00:48:49.320 --> 00:48:52.240
But the only part that would be a copyrightable work

774
00:48:52.240 --> 00:48:53.640
is the portion that is new,

775
00:48:53.640 --> 00:48:57.320
that's outside of the original copyright, right?

776
00:48:57.320 --> 00:49:00.520
That may be too fast for some, but I think you get it.

777
00:49:00.520 --> 00:49:02.160
You clearly understand what I'm saying.

778
00:49:02.160 --> 00:49:05.360
So those new modules,

779
00:49:05.360 --> 00:49:07.760
if the addition of those new modules together

780
00:49:07.760 --> 00:49:11.880
within a software environment, warrant a copyright,

781
00:49:11.880 --> 00:49:14.280
then the copyright is actually for the new stuff,

782
00:49:14.280 --> 00:49:16.600
not for the original framework,

783
00:49:16.600 --> 00:49:19.200
the original code that's associated

784
00:49:19.200 --> 00:49:22.400
with what's on their server,

785
00:49:22.400 --> 00:49:25.520
that's going to pull modules associated

786
00:49:25.520 --> 00:49:29.080
with your functionality into theirs to give you a result

787
00:49:29.080 --> 00:49:31.040
on a unique graphical user interface.

788
00:49:31.920 --> 00:49:34.680
So that's a long way of essentially saying

789
00:49:34.680 --> 00:49:36.760
the original code they own.

790
00:49:36.760 --> 00:49:39.720
The new modules, since they created the new modules,

791
00:49:39.720 --> 00:49:41.080
they technically own it.

792
00:49:41.080 --> 00:49:42.760
But if you get them to assign a right title

793
00:49:42.760 --> 00:49:44.440
or an interest over to you,

794
00:49:44.440 --> 00:49:46.600
then you technically could file a copyright

795
00:49:46.600 --> 00:49:49.920
for the new modules,

796
00:49:49.920 --> 00:49:52.520
the new module portions of the software.

797
00:49:52.520 --> 00:49:57.520
Now, the functionality that's associated with that software,

798
00:49:57.840 --> 00:50:00.200
that's a whole different story because.

799
00:50:00.000 --> 00:50:05.000
is that code that they have may just be code

800
00:50:05.480 --> 00:50:08.520
to allow interaction between modules

801
00:50:08.520 --> 00:50:10.920
as opposed to functionality associated

802
00:50:10.920 --> 00:50:13.280
with your system or your method.

803
00:50:13.280 --> 00:50:14.720
So what do I mean by that?

804
00:50:14.720 --> 00:50:19.720
Let's say that the invention is taking money from X bank,

805
00:50:22.900 --> 00:50:27.080
putting that money into some kind of processing

806
00:50:27.080 --> 00:50:30.120
and there's like three modules of processing

807
00:50:30.120 --> 00:50:31.320
that are provided.

808
00:50:31.320 --> 00:50:34.640
And the result is that certain Bitcoin is purchased.

809
00:50:34.640 --> 00:50:37.360
And then that Bitcoin is applied to something else

810
00:50:37.360 --> 00:50:40.520
which results in the purchasing of NFTs, right?

811
00:50:40.520 --> 00:50:42.960
Which in the long run is supposed to increase value.

812
00:50:42.960 --> 00:50:45.340
Let's say that whole process is done.

813
00:50:45.340 --> 00:50:48.200
Now on their platform,

814
00:50:48.200 --> 00:50:51.440
they have software to interact with the bank,

815
00:50:51.440 --> 00:50:55.060
software to interact with the Bitcoin company

816
00:50:55.060 --> 00:50:57.820
and software to interact with the NFT company.

817
00:50:57.820 --> 00:51:01.040
But they don't have functionality

818
00:51:01.040 --> 00:51:05.300
that does the calculations to do the modernization.

819
00:51:05.300 --> 00:51:07.900
They don't have any of that functionality.

820
00:51:07.900 --> 00:51:12.420
All they have is skeletal code to allow interaction

821
00:51:12.420 --> 00:51:17.420
between the bank, the cryptocurrency and the NFT.

822
00:51:18.420 --> 00:51:20.580
Are you talking about the APIs?

823
00:51:20.580 --> 00:51:22.700
Yeah, application programming interface, right?

824
00:51:23.700 --> 00:51:26.060
That's essentially all they have, right?

825
00:51:26.060 --> 00:51:27.960
Within this software code.

826
00:51:29.460 --> 00:51:31.060
That is different.

827
00:51:31.060 --> 00:51:32.780
That has nothing to do with your functionality.

828
00:51:32.780 --> 00:51:37.060
Your functionality is monetization of hard currency

829
00:51:37.060 --> 00:51:42.060
into crypto, into NFTs to increase some kind of portfolio.

830
00:51:42.980 --> 00:51:44.460
The fact that they have code

831
00:51:44.460 --> 00:51:47.000
that allows interaction with a bank

832
00:51:47.000 --> 00:51:50.040
and with the cryptocurrency carrier

833
00:51:50.040 --> 00:51:52.580
and with the NFT carrier like OpenSea

834
00:51:53.400 --> 00:51:54.220
has nothing to do with your functionality.

835
00:51:54.220 --> 00:51:57.820
So therefore you can file a patent on your functionality

836
00:51:57.820 --> 00:52:00.460
and include the method within a flow chart

837
00:52:00.460 --> 00:52:01.860
and they don't own anything.

838
00:52:02.820 --> 00:52:03.940
Does that make sense?

839
00:52:03.940 --> 00:52:06.460
That's essentially the whole analysis.

840
00:52:06.460 --> 00:52:09.400
So for the code, their skeletal system,

841
00:52:09.400 --> 00:52:12.460
they're popping in modules that they're creating for you,

842
00:52:12.460 --> 00:52:13.580
get them a sign, all right,

843
00:52:13.580 --> 00:52:15.780
Tyler, I'm interested in code for the modules to you.

844
00:52:15.780 --> 00:52:17.540
That could be copyrightable.

845
00:52:17.540 --> 00:52:21.380
But on the patent side, they're really not adding anything.

846
00:52:21.380 --> 00:52:23.700
Your functionality is what you're giving to them.

847
00:52:23.700 --> 00:52:26.100
So you should own the patent rights.

848
00:52:26.100 --> 00:52:27.820
They should not be the inventors.

849
00:52:27.820 --> 00:52:29.100
And that's why you wanna make sure

850
00:52:29.100 --> 00:52:31.260
that you have an NDA in place when you talk to them

851
00:52:31.260 --> 00:52:33.780
because you don't want them to walk around and say,

852
00:52:33.780 --> 00:52:36.820
man, this is actually pretty cool.

853
00:52:36.820 --> 00:52:39.740
Let me go find somebody and sell this to another party.

854
00:52:39.740 --> 00:52:41.500
You do not want that.

855
00:52:41.500 --> 00:52:46.500
Yeah, there was a lot of this kind of thought processes

856
00:52:47.180 --> 00:52:50.660
when I started my first internet company in the year 2000.

857
00:52:51.740 --> 00:52:53.420
Because everything was code,

858
00:52:53.420 --> 00:52:56.940
but like line by line by line, it was crazy, yeah.

859
00:52:56.940 --> 00:52:59.140
Yeah, no, it's a really big deal.

860
00:52:59.140 --> 00:53:02.100
And this is why understanding IP,

861
00:53:02.100 --> 00:53:04.040
the people that run these businesses,

862
00:53:04.040 --> 00:53:05.840
when they understand IP,

863
00:53:05.840 --> 00:53:08.980
man, they know how to keep the money in-house.

864
00:53:08.980 --> 00:53:11.420
They do so well.

865
00:53:11.420 --> 00:53:13.340
Like another company comes along

866
00:53:13.340 --> 00:53:15.900
and they wanna do software apps.

867
00:53:15.900 --> 00:53:17.660
And the people that are working with them are going,

868
00:53:17.660 --> 00:53:20.420
oh, look, we're not gonna be able to make double the money

869
00:53:20.420 --> 00:53:21.380
because these guys know

870
00:53:21.380 --> 00:53:23.260
that we're gonna have to sign everything to them.

871
00:53:23.260 --> 00:53:24.900
We can't take advantage of them.

872
00:53:24.900 --> 00:53:26.820
Like they have a reputation in the industry.

873
00:53:26.820 --> 00:53:27.660
And so-

874
00:53:27.660 --> 00:53:32.660
Yeah, I wish I'd known this stuff back then about the, yeah.

875
00:53:32.980 --> 00:53:34.540
But there's, I mean, the unfortunate thing

876
00:53:34.540 --> 00:53:36.220
is there's just nobody teaching it.

877
00:53:36.220 --> 00:53:37.940
Like even if you went to law school,

878
00:53:37.940 --> 00:53:39.220
if you went to three years of law school,

879
00:53:39.220 --> 00:53:41.980
I went to what was called Frank Capris Law Center,

880
00:53:41.980 --> 00:53:43.740
which is now called UNH School of Law.

881
00:53:43.740 --> 00:53:44.680
Back when I went,

882
00:53:44.680 --> 00:53:48.260
it was the number one law school in the world for IP,

883
00:53:48.260 --> 00:53:49.460
number one in the world.

884
00:53:49.460 --> 00:53:51.420
They didn't teach this.

885
00:53:51.420 --> 00:53:53.460
Like this is not, this is, you know,

886
00:53:53.460 --> 00:53:54.940
now they taught what a trademark is.

887
00:53:54.940 --> 00:53:56.380
They taught what a copyright is.

888
00:53:56.380 --> 00:53:57.780
They taught what a patent is.

889
00:53:57.780 --> 00:53:59.820
But the type of stuff we're talking about

890
00:53:59.820 --> 00:54:04.060
is like real life implementing practical skills.

891
00:54:04.060 --> 00:54:08.140
And so my hope is that depositing this

892
00:54:08.140 --> 00:54:10.380
into the brilliant minds of like you

893
00:54:10.380 --> 00:54:12.060
and all the other people here

894
00:54:12.060 --> 00:54:14.180
will result in companies doing really well.

895
00:54:14.180 --> 00:54:15.620
And so that's why.

896
00:54:15.620 --> 00:54:19.100
It's really fascinating how much value a company can have

897
00:54:19.740 --> 00:54:23.060
when you've got the IP put together correctly,

898
00:54:23.060 --> 00:54:24.700
and then you've got your brand,

899
00:54:24.700 --> 00:54:28.000
which is strong through every single aspect of your company,

900
00:54:28.000 --> 00:54:30.380
including like who you hire.

901
00:54:30.380 --> 00:54:32.340
And then you've got, you know,

902
00:54:33.700 --> 00:54:37.220
on the side, sort of like as the cream on top,

903
00:54:37.220 --> 00:54:39.380
it's sort of like, oh, and we sell stuff.

904
00:54:39.380 --> 00:54:41.900
We make an income every year.

905
00:54:41.900 --> 00:54:45.080
Yes, it's supposed to work together.

906
00:54:45.080 --> 00:54:48.660
You nailed it in that what people fail to do

907
00:54:49.220 --> 00:54:50.700
is they say, oh, let me get one patent here.

908
00:54:50.700 --> 00:54:51.740
Let me get a trademark there.

909
00:54:51.740 --> 00:54:52.700
Let me get a copyright there.

910
00:54:52.700 --> 00:54:54.380
And they have nothing to do with each other.

911
00:54:54.380 --> 00:54:56.300
They just do it to do it.

912
00:54:56.300 --> 00:54:59.500
That's not, that is not how you build a company.

913
00:54:59.500 --> 00:55:00.340
That's how you.

914
00:55:00.000 --> 00:55:03.840
of money, right? You should have a reason why am I following a

915
00:55:03.840 --> 00:55:07.080
trademark? I'm following a trademark because this brand

916
00:55:07.080 --> 00:55:10.800
that I have has to have a there has to be a front name that

917
00:55:10.800 --> 00:55:15.400
draws everybody to this experience. And now that name

918
00:55:15.400 --> 00:55:18.720
becomes so valuable. Like tomorrow, I'm actually going to

919
00:55:18.720 --> 00:55:22.600
be speaking on on a certain individual is pretty well known,

920
00:55:22.600 --> 00:55:24.880
I'm going to speaking be speaking in his challenge, he

921
00:55:24.880 --> 00:55:29.400
asked me to talk about trademarks. And he's like, he

922
00:55:29.400 --> 00:55:32.440
knows the value. Like he has hundreds of things that are

923
00:55:32.440 --> 00:55:37.320
protected. But the majority of people that he's training have

924
00:55:37.320 --> 00:55:40.800
not a clue. But if you if you actually understand that your

925
00:55:40.800 --> 00:55:44.840
name becomes so important, that when people see that name

926
00:55:44.840 --> 00:55:48.720
Gucci, they should immediately know a certain quality when they

927
00:55:48.720 --> 00:55:53.280
see, you know, the name Cartier, they have a certain quality, or

928
00:55:53.440 --> 00:55:56.440
they see the name Nike, there's a certain quality. Well, what

929
00:55:56.440 --> 00:55:57.760
happens when they see your name?

930
00:55:58.160 --> 00:56:01.400
Right. So I have a brand management certification from

931
00:56:01.400 --> 00:56:05.000
the University of London Business School. And so they

932
00:56:05.000 --> 00:56:08.960
were talking about how the value of a business, a lot of it is

933
00:56:08.960 --> 00:56:13.280
brand now. And brand isn't just what you think and feel. It's

934
00:56:13.280 --> 00:56:16.520
the implementation of the brand throughout every level of the

935
00:56:16.520 --> 00:56:20.720
company, including the hiring process to get the right brand

936
00:56:20.920 --> 00:56:24.120
ambassadors, because they're the front line of your brand, like

937
00:56:24.160 --> 00:56:28.720
every aspect of what you want your company to be.

938
00:56:29.840 --> 00:56:33.920
So it's just absolutely right. 100%. And the and the companies

939
00:56:33.920 --> 00:56:38.640
that master that early will be highly successful, right out the

940
00:56:38.640 --> 00:56:42.960
gate. Like if you can understand this, as you're starting a

941
00:56:42.960 --> 00:56:47.320
company, and be really concise and succinct with using that

942
00:56:47.320 --> 00:56:51.520
brand, and make sure no like as an example, Ray will not allow

943
00:56:51.520 --> 00:56:55.200
me to use any other colors. Like I try to come out with ads, I

944
00:56:55.200 --> 00:56:58.440
try to come out, you can't use that. That's outside of our

945
00:56:58.440 --> 00:57:02.720
color screen. You're changing our brand. I get reprimanded by

946
00:57:02.720 --> 00:57:03.400
my own team.

947
00:57:03.440 --> 00:57:05.200
Just to be clear. Tell him, Ray.

948
00:57:07.320 --> 00:57:09.560
Bunky color. And I'm like, Peter, that's not on our

949
00:57:09.560 --> 00:57:12.160
palettes. That's not our color codes.

950
00:57:12.240 --> 00:57:15.600
That's and she'll fight me like she will fight. She's like, and

951
00:57:15.600 --> 00:57:17.840
then she'll give me an attitude. She'll breathe heavy.

952
00:57:18.800 --> 00:57:20.400
No, Ray, you're right.

953
00:57:22.000 --> 00:57:25.560
But at the same time, like association, she brings so much

954
00:57:25.560 --> 00:57:29.240
value in that she understands that when people see these

955
00:57:29.240 --> 00:57:32.600
colors, they need to think of Peter Nieves and a protector

956
00:57:32.600 --> 00:57:35.400
idea challenge. Or even if they don't think of my name, they

957
00:57:35.400 --> 00:57:38.840
think of a certain quality of training, a certain quality of

958
00:57:38.840 --> 00:57:42.760
experience, and not like some shark just kind of running

959
00:57:42.760 --> 00:57:44.960
something to take advantage of people, right?

960
00:57:44.960 --> 00:57:49.240
Just the protector, protect. That's actually what she does.

961
00:57:49.240 --> 00:57:50.480
She protects the protector.

962
00:57:50.600 --> 00:57:53.120
Yeah, you do. You need continuity, for sure.

963
00:57:53.160 --> 00:57:56.080
You do. And so I greatly appreciate all the things that

964
00:57:56.080 --> 00:57:59.240
you're saying, because you actually get it. And people

965
00:57:59.240 --> 00:58:02.440
think, well, as I'm starting a company, it's too early to look

966
00:58:02.440 --> 00:58:06.440
at this. No, if you understand this early, it will make your

967
00:58:06.440 --> 00:58:11.160
company grow exponentially faster. Because it's consistent,

968
00:58:11.160 --> 00:58:14.760
it's concise, there's an experience associated with your

969
00:58:14.760 --> 00:58:18.880
name, your colors, you know, even your your general image.

970
00:58:19.200 --> 00:58:23.680
And now you grow so fast. While if you're scattered brain, like

971
00:58:23.720 --> 00:58:25.960
I'm going to do this here, I'm going to use that there, there's

972
00:58:25.960 --> 00:58:30.520
no coordination. It's going to take you so long to get a

973
00:58:30.520 --> 00:58:34.120
rhythm so long to get a following that it'll take you

974
00:58:34.120 --> 00:58:36.360
five years to accomplish what you could have done in one.

975
00:58:36.880 --> 00:58:38.440
Can I give you two examples?

976
00:58:38.600 --> 00:58:39.360
Sure. Yeah.

977
00:58:39.560 --> 00:58:44.360
Okay. So my sister, this is an example of how a company treats

978
00:58:44.360 --> 00:58:48.280
their employees from the inside. So my sister works for

979
00:58:48.280 --> 00:58:50.840
Lego. Can you imagine?

980
00:58:53.600 --> 00:58:59.280
So when COVID struck, Lego sent every single employee, even

981
00:58:59.280 --> 00:59:04.000
part time employees, gift boxes full of Lego kits, so they could

982
00:59:04.000 --> 00:59:05.880
play with their family during shutdown.

983
00:59:07.280 --> 00:59:09.200
Smart. Okay, very smart.

984
00:59:09.240 --> 00:59:13.240
Yeah. So guess how all their employees feel about Lego.

985
00:59:14.360 --> 00:59:17.440
I guess how that's going to translate into every interaction.

986
00:59:18.640 --> 00:59:23.160
Absolutely. Customers. Yeah. So the second example is hiring

987
00:59:23.160 --> 00:59:27.120
process. So I know Southwest Airlines has kind of been

988
00:59:27.120 --> 00:59:31.520
through some ups and downs, but their hiring process, they were

989
00:59:31.520 --> 00:59:36.760
famous for the way they hired their pilots and their crews. So

990
00:59:37.440 --> 00:59:40.960
pilots would come in for an interview, someone employed

991
00:59:40.960 --> 00:59:46.240
there would walk out and say, Hey, here's some flowered shorts,

992
00:59:46.240 --> 00:59:48.960
some Bermuda shorts. We'd love it if you guys would put these

993
00:59:48.960 --> 00:59:54.320
on. It's a totally voluntary. So guess who did better in the

994
00:59:54.320 --> 00:59:56.520
interviews? The people who put them on.

995
00:59:59.600 --> 00:59:59.920
So

996
01:00:00.000 --> 01:00:02.600
Yeah, there's just so many strategies you can implement

997
01:00:02.600 --> 01:00:06.720
through a company to really bring your brand to life. Yeah,

998
01:00:06.740 --> 01:00:08.520
so anyway, brand IP.

999
01:00:08.520 --> 01:00:12.920
And if you can bring consistency between the names, the logos,

1000
01:00:12.920 --> 01:00:17.360
and even in the name selections for trademarks, make sure that

1001
01:00:17.360 --> 01:00:20.040
they're kind of there's a relationship. They're just it's

1002
01:00:20.040 --> 01:00:23.360
not like Brown, and then Timmy, it's like, hold it, like, what

1003
01:00:23.360 --> 01:00:25.360
do they have to do with each other? There's got to be,

1004
01:00:25.600 --> 01:00:27.920
there's some relationship, then what you're doing is you're

1005
01:00:27.920 --> 01:00:29.680
building an experience.

1006
01:00:30.200 --> 01:00:33.160
When somebody has an experience, like I get goosebumps talking

1007
01:00:33.160 --> 01:00:36.280
about this stuff. When somebody has an experience, when they

1008
01:00:36.280 --> 01:00:39.000
work with your company, they're not going to forget you, they're

1009
01:00:39.000 --> 01:00:41.560
going to suggest you to others, they're gonna, you know,

1010
01:00:41.560 --> 01:00:44.120
they'll immediately ask you for an affiliate, immediately,

1011
01:00:44.160 --> 01:00:47.320
they'll say, I need an affiliate, affiliate code. Like

1012
01:00:47.320 --> 01:00:49.640
you have to give me I need that because I'm going to refer a ton

1013
01:00:49.640 --> 01:00:51.880
of people to you. And I want to get on board because they

1014
01:00:51.880 --> 01:00:56.320
believe in your message. All of that from color schemes and

1015
01:00:56.320 --> 01:01:00.640
logos and from names, people don't fully understand it. But

1016
01:01:00.640 --> 01:01:05.080
I think the people that do get it, they take off so fast, and

1017
01:01:05.080 --> 01:01:08.160
they do extremely well. So thank you for sharing that. I think

1018
01:01:08.160 --> 01:01:10.400
that was a wonderful contribution that you just

1019
01:01:10.400 --> 01:01:10.600
said.

1020
01:01:10.600 --> 01:01:14.600
Thank you for so much you have shared and demonstrated this

1021
01:01:14.600 --> 01:01:18.560
week. So far, I can't imagine what's being covered tomorrow.

1022
01:01:19.440 --> 01:01:22.480
Yeah, tomorrow, we get to dig into the patent side, which is,

1023
01:01:22.960 --> 01:01:26.320
which is a lot of fun. So my intent there is to make sure

1024
01:01:26.320 --> 01:01:30.080
people don't lose their inventions by performing certain

1025
01:01:30.080 --> 01:01:35.360
actions. And not realizing that it violates things such as like

1026
01:01:35.360 --> 01:01:38.920
the public use bar, or the publication bar, or the offer

1027
01:01:38.920 --> 01:01:41.840
for sale bar, or if you lose rights in foreign countries,

1028
01:01:42.040 --> 01:01:46.080
like if I go to a trade show, and I show my new product, like

1029
01:01:46.080 --> 01:01:49.120
here's a product, I bring it there, I demonstrated I offer

1030
01:01:49.120 --> 01:01:54.280
for sale at the trade show. If I did not file something a

1031
01:01:54.280 --> 01:01:56.680
provisional patent application or a utility patent application

1032
01:01:56.680 --> 01:02:00.120
before doing that, I lost all potential for legal rights in

1033
01:02:00.120 --> 01:02:05.200
every foreign country. Wow, that's pretty heavy. That's

1034
01:02:05.240 --> 01:02:08.720
scary. And people don't know this. They run companies

1035
01:02:08.720 --> 01:02:12.920
without knowing this. But something as simple as filing a

1036
01:02:12.920 --> 01:02:16.880
provisional before you do that can result in you having

1037
01:02:16.880 --> 01:02:19.920
certain legal rights and then swearing back to that filing

1038
01:02:19.920 --> 01:02:22.040
when you go into foreign countries within one year.

1039
01:02:22.200 --> 01:02:26.000
We'll cover all that tomorrow. So and then tomorrow, Adelaine,

1040
01:02:26.000 --> 01:02:29.160
we'll just start out with you and your question then. Because

1041
01:02:29.160 --> 01:02:34.200
we're now 943. So let's jump in then. We'll start Ray, can you

1042
01:02:34.200 --> 01:02:37.120
just shoot me a, like ping me just so I don't forget, we'll

1043
01:02:37.120 --> 01:02:41.120
start out with a question then. And everybody, if you have

1044
01:02:41.120 --> 01:02:44.440
questions, again, if you're applying to stuff, do yourself a

1045
01:02:44.440 --> 01:02:47.920
favor, take that offer. I'm telling you, because this is

1046
01:02:47.920 --> 01:02:53.360
what we do. But just one on one with you. And we dig in deep. So

1047
01:02:53.360 --> 01:02:56.680
take advantage of it, because it's a great opportunity for

1048
01:02:56.680 --> 01:02:59.400
you. So yes, right. Good.

1049
01:02:59.440 --> 01:03:03.000
Sorry to backtrack your rewind you here. But I think Nadine, if

1050
01:03:03.000 --> 01:03:05.160
I'm not mistaken, you have a question about the foundations

1051
01:03:05.160 --> 01:03:05.800
package.

1052
01:03:10.680 --> 01:03:11.240
Oh, you're muted.

1053
01:03:11.640 --> 01:03:12.720
I think you have to unmute her.

1054
01:03:13.160 --> 01:03:13.560
Yeah.

1055
01:03:17.120 --> 01:03:21.280
There you go. Right. I wanted to have that conversation with you

1056
01:03:21.280 --> 01:03:22.120
if that's possible.

1057
01:03:23.000 --> 01:03:25.400
Yeah, absolutely. Why don't we we'll close here. And then we'll

1058
01:03:25.400 --> 01:03:28.080
just talk one on one. So you don't have to talk about it in

1059
01:03:28.080 --> 01:03:31.480
front of everybody else. Oh, are you saying that you want to have

1060
01:03:31.480 --> 01:03:34.400
that conversation right away after you take the offer? Yeah,

1061
01:03:34.600 --> 01:03:38.440
you can do that. Ray can book you for that. But if you have a

1062
01:03:38.440 --> 01:03:42.680
question about, about the foundation IP, we can do that as

1063
01:03:42.680 --> 01:03:44.320
well. Yeah, right now. Yeah.

1064
01:03:45.720 --> 01:03:47.720
Okay, sure. Is that what you'd like to do after the meeting?

1065
01:03:47.720 --> 01:03:52.000
Meeting? Yes. Okay, sure. No problem. Jennifer, I'm gonna

1066
01:03:52.040 --> 01:03:53.840
are you gonna be awake for like a half hour?

1067
01:03:54.680 --> 01:03:57.560
Yeah, it's only 644 here.

1068
01:03:57.960 --> 01:04:00.880
Oh my gosh. Okay, that's right. You're in Cali. You're in

1069
01:04:00.880 --> 01:04:04.720
Cali. I'm in Oregon. Oh, you're in Oregon. I'm gonna give you a

1070
01:04:04.720 --> 01:04:07.280
buzz. I have to ask you a question. So I give you a buzz

1071
01:04:07.280 --> 01:04:09.560
afterwards if you're if you're available. So

1072
01:04:10.560 --> 01:04:13.880
all right, with that, I'm going to close. Nadine, why don't you

1073
01:04:13.880 --> 01:04:17.840
stay on so we can talk real quickly. Anybody else who has a

1074
01:04:17.840 --> 01:04:21.920
question with regard again, to the foundations and IP package,

1075
01:04:21.960 --> 01:04:25.240
I'm happy to stay on and talk with you to figure out if it's

1076
01:04:25.240 --> 01:04:29.320
right for you. Happy to do that. So and you'll see I'm not going

1077
01:04:29.320 --> 01:04:32.960
to try to convince you to do it for no reason. If it doesn't

1078
01:04:32.960 --> 01:04:35.320
make sense, as Vicki will tell you, I'm going to tell you don't

1079
01:04:35.560 --> 01:04:39.640
do it. It's a waste of your time. So alright, so with

1080
01:04:39.640 --> 01:04:42.920
that, everybody to guys, make sure that you're not sharing the

1081
01:04:42.920 --> 01:04:45.840
details of your creations in your businesses because you're

1082
01:04:45.840 --> 01:04:49.600
here most likely because they're not protected. So this is

1083
01:04:49.600 --> 01:04:52.720
recorded. This is going out to other people. There are

1084
01:04:52.720 --> 01:04:55.640
vulnerabilities here where someone can now go trademark or

1085
01:04:55.640 --> 01:04:59.640
copyright your things. So try to be very protective of

1086
01:04:59.640 --> 01:05:00.040
everything

1087
01:05:00.000 --> 01:05:05.040
that you were creating and discuss them with Peter on those one-on-ones so that he can guide you

1088
01:05:05.040 --> 01:05:10.160
because then you are having a protected conversation. Right and that's another reason why I stop people

1089
01:05:10.160 --> 01:05:15.360
when they start asking those things I'm like all right not here don't because this is all recorded

1090
01:05:15.360 --> 01:05:20.000
and I don't want to especially as somebody who's really trying to protect all of you

1091
01:05:20.800 --> 01:05:25.600
so that you don't get into troubles I don't want you doing it especially on my platform

1092
01:05:26.160 --> 01:05:30.800
that would be catastrophic I went to the protect your idea challenge and I lost a

1093
01:05:30.800 --> 01:05:35.040
billion dollar corporation oh that that's great the anti-success story

1094
01:05:37.600 --> 01:05:41.360
all right well bless all of you guys have a great night uh Nadine why don't you stay on

1095
01:05:41.360 --> 01:05:46.880
and anybody else take care of Vicky take care to Kenya take care Tanya anybody else who has

1096
01:05:46.880 --> 01:05:50.880
a question take care Adeline uh you can stay on I'm happy to talk with you