Perhaps never does things by halves the brand of a champion the picture you have
just seen is no ordinary movie.
It is a story of America's policy they're told as the story of their has never been
told before it was produced to help taps distributors
and their salesman to greater profit for this purpose it will be shown to retailers
you select it cannot fail to be a real sales help for you
but this film is only a start.
Just a curtain raiser for the new perhaps advertising
and merchandising campaign for nine hundred thirty nine the most powerful campaign
of its kind ever conceived its sole objective is to carry the smartest story ever
told about beer to every town and city in America
and across the seas to the entire world
but most important of all this gigantic promotion effort is directed to every
consumer in your community. If you will work with it it will work for you.
The PAP's nineteen thirty nine Magazine schedule is the result of months of study
and preparation. It is designed to serve you in a dramatic get dignified manner.
It has been conceived through our study of your problems
and local conditions this chart indicates
but a few of the thousands of cities to be served by the pet magazine advertising
program.
No matter what the population may be of your city
or town the top campaign the smartest bear campaign in history.
It is geared to meet your local requirement
the magazine campaign alone covers seven out of every ten homes across the nation
but powerful as it is the magazine campaign does not stand alone from ocean to
ocean
and water to border our extensive newspaper advertising will do a more forceful
selling job for you than ever before.
It will blanket seven and a half out of every ten homes.
But even magazines
and newspapers are not all this is a job outdoors America on wheels
and this year perhaps has the smartest posters in its history for selling outdoor
America in one thousand thirty nine over a billion two
hundred fifty million passengers will ride on buses
and trains fifty million people will during the United States in automobiles
over twenty million people will travel across the country to the New York
and San Francisco World's Fair.
Again and again on highways
and byways they will be sold on perhaps blue ribbon through thousands of these
dynamic brilliant powerful outdoor messages.
Remember today tomorrow and in the days and months to come
that this giant promotion effort for Pabst Blue Ribbon beer is your advertising you
and your salesman are a part of an advertising campaign.
Never before equaled in the history of our industry.
It is designed to the temple of our time it is placed in the mediums
that open wire the doors to greater sales in a word.
Perhaps the blue ribbon advertising will dominate the beer advertising of the
entire United States
in planning the campaign its originators have devised a viral central theme a
direct tie up between the general campaign
and the point of sale display in taverns there's attention getting
and dynamic dealer helps carry your message of perhaps Blue Ribbon beer while the
draft
and bottle behind this new campaign is
that ninety five years of have to experience unsurpassed quality
and question prestige
and to help you present this great campaign to your retailers we are not only
advertising to them in their own trade magazines
but we have prepared a strikingly smart
and beautiful selling portfolio in full color.
Remember all our efforts can be a complete waste.
Unless you take advantage of every word every piece of printed matter.
Every thought devised for you
and brought to you by our various methods as
a perhaps distributor you share in a PEP told sales volume now thirty five million
dollars per year and going up.
How much will you get for your shares are you ready to cash your opportunity with
you. Rest. The final result in your territory.
The best beer the best advertising will mean nothing if you fail to complete the
program by intelligent. Consistent.
Well planned hard selling here is the letter to beer success.
We can supply all the rest.
But the top two steps only you your salesman and drivers can supply.
Without this top step. None of us can reach the goal.
Are you ready to accept all this is your house in order.
Now watch closely what's wrong with this picture.
Your right in the first picture there wasn't an adequate stock of goods
and even then it wasn't in proper condition.
This is the way it should look is your stock adequate
and does it look like this it should.
And speaking of stocks be sure
that your display advertising material is kept in an orderly manner in a clean dry
place see that it is used otherwise.
Perhaps has wasted its investment
and you have failed to capitalize on the sales it will help to make what about
delivery service try to catch one distributor our salesman mistakes here
you are right.
Again those unsightly trucks should look like this delivery should be on time
drivers should be courteous.
How do you
and your delivery service stack up with this example the people in your community
not only judge you and thus buy your product
but by how you present your company to the public keep your trucks clean
and well painted every driver should be neat and don't forget
that a smile often wins more business at hazard efforts never succeed work must be
planned and plans must be worked.
Do you have a thorough system where distributors have a great advantage over
dealers
and other commodities licenses make it possible to know exactly who your prospects
are or. Need is an up to date list of licensee such a list is up.
Number one important in keeping up to date a list of licensees you have your sales
possibilities in a nutshell. If your list isn't up to date.
It should be made so promptly.
If by any chance you can't yourself get the proper list.
Pabst will help you definite provisions have been made for the service classify
your licensees as to both types of outlets and importance of outlet.
If a record of what they carry on the calls you make on each as well as a record of
the sales you make to eat.
Perhaps you already have the necessary system
and promise to do these things if not this perhaps distributor forms are yours for
the asking route should be carefully planned so
that every prospect in the community will be visited at regular intervals
and whether you are a driver
or a salesman remember it pays to talk Pabst Blue Ribbon to every one of your
prospects don't cultivate only one half of your acreage.
So the seeds of profit over all your land
and recall harvest from one hundred percent of your territory know your customers.
Remember if you cannot sell if you do not call on them.
You call on your trade that's why. Good morning Mr Peters you remember me.
I am Mr Terry of the blue ribbon sales company. What was the name.
Terry I was here about a month ago.
Don't let
that happen to you know your customers as well as this fellow Tom your
looks. Well where you been Bermuda.
Who knew Jack I'm glad to see you say something you'd be glad to hear given the
office now tell you all about it for real success your business should be a
balance business covering all the blue ribbon items craft bottles cans each serves
a special purpose. Each presents a separate opportunity for you.
And now on deck or drop supreme enlarges your possible.
Still further there is prestige behind every item in the Caps line you make you do
your job well and profits for all we know your problems
and we extend the hand of complete cooperation at all times with this background
you can go out into your field and sell but you can't go out into the field
and sell properly unless you all know your book
and know it start rolling them
when it comes to blue ribbon draft.
There's a heap to be learned by the fellow who wants to celebrate perhaps does not
stop with just providing the best beer perhaps was pressed to establish an expert
craft service department to advise this debaters
and dealers on technical problems
and show them how to serve their properly those expert didn't like to see the waste
of beer.
An old style barrel noticed the level bottom on this wood barrel with expect to try
and see where the holes come in this old style top prop Here's what the dealer pays
for
but doesn't get steel barrels not only hold full measure
but are built so the dealer can get all of their i'll see this concave bottom to
where the top Rod come and remember
that perhaps designed an improved tap rod with holes at the bottom edge to help
perhaps dealers get the last drop of my lots of
times when I perhaps Jaegers taken off tap you can turn it upside down
and not get enough beer to wet a spot three inches in diameter
good taverns can build a real bear business around blue ribbon brass tails needed
to cater to the taste of travelers blue ribbon draft increases the dealers probably
talking of draft let's not forget on that. Here's a chance to see how it is sold.
Rick Crowley's sales manager of the blue ribbon sales company has just gone over to
call on the Palace Hotel about setting out a date with Greene the wine steward over
there.
Let's go along.
Hello George.
Oh hello are coming here.
I hear. So now. I'm feeling fine. You sure look great.
Yard.
I came over to tell you something about on deck on beggar the high over tramping
girl who is not a he it's perhaps a new draft there
and there's quite a story about the name.
It's all here in the center sting little pamphlet by Mr Pack George.
I don't have to tell you
that blue ribbon is a swell there as fine as can be made you found
that up Harry I didn't make a mistake putting in blue ribbon.
I knew you wouldn't but George.
Some people want something different something of an imported character in theirs
and they're willing to pay more for it. You see there are different types of beer.
Just like there are different kinds of wine. You know that England likes that sail.
America's Choice is a lager made from a blend of grains.
Why don't the European continent and almost lager is the thing
and they're fine beers in each class blue ribbon is tops in American type lager
while on deck or is as fine as they can make them in the continental type.
So we are going I have a share in the way.
Let's enjoy Pabst experimented for many years to turn out this draft there a
barrier that would suit those who like the continental taste
but who haven't before been able to get just what they wanted.
It's quite a job to make go ahead and use different materials
and an old world formula all the way through.
It's made limited quantities for sale.
Only in a few high grade places instructions from the brewery are to be very
careful where we sell it.
Select only a few with the best spot where they have the right kind of patronage
and where we're sure that the bear will be properly served like fish claims.
Yes George I came over here to talk to you about.
I'm Dr because you have the right kind of a place for it
and because on Decker well give your product just the extra touch it needs.
Sounds expensive. Well it goes over in a big way.
The brewery proved it out first in places like the Ambassador Stevens Sherman
and Bismarck hotels in Chicago. It became a favorite not hurry. It's run smooth.
Well tasting there. I tell you George.
It makes some of the imported beers taste crude by comparison connoisseurs go for
it in a big way. Well I've got a lot of beers now.
I want only one cap we can only get a limited quantity of I'm taken from the
brewery.
And I don't want to put it in an all unless you will do a few simple things to sell
it right once very well
and let me check the tap you're going to use to be sure it's OK put one of the
signs on the back bar. We'll give you another with a window.
I'll say that credit crisis what do you say it's good to really buy Symantec
or glass and I'll help you decide what size
and how much to charge for listed on your menu.
Then instruct your bartenders and waiters to recommend on deck
or to their best customers just want.
You know take mighty good care of itself after
that once you get it then I think I have a pretty hard time getting you to let go
of all right now I'm willing to give it a try.
Thank you as that's what By the way I don't know if you're blue ribbon bottom
business is coming up fine line here.
I want to show you as a new blue ribbon advertising campaign
all if you have just seen as evidence
that Snapchat is doing everything possible to help you in helping yourself.
So use all these selling AIDS as these salesmen use them use the pup's not retiring
campaign to help you
remember perhaps policies to give you advertising support locally in direct
proportion to the selling job you do on the Pabst Blue Ribbon don't concentrate on
Pop blue ribbon in bottles in cans blue ribbon is a prime accounts in dollars
and cents for you and you greater advertising campaign and our faith
that you can do the job and do it right. Makes us say Help yourself.