The.
This is the story of a search a search for beauty in this search men first
drew inspiration from the forms of nature.
In Egypt the buyers platform the motif in the floating of architectural columns
in the maiden's gown in the alabaster vase
in the styling of chariots the ancestors all fleet
and beautiful things on wheels the finest we'll be a girls were
styled for elegance and were made by hand for the fortunate few.
But then came an innovation that was a turning point in history.
No one cared
that the automobile looked like the familiar buggy minus the horse people were more
concerned with whether it was safe
and how well it would work automobiles continue to look like carriages
and much the same lines were used year after year then motor cars became a means of
mass transportation with steel bodies that could be reproduced in the mid
and late in the one nine hundred twenty S.
A model a replaced the Model T.
Here was the beginning of a new motor age the styling of a mass produced car so
that it would be more pleasing to the eye as engineers work to improve the
mechanism stylists work to improve the appearance in those formative years.
The concept of the modern car was born as the work of the stylist became an
organized search for beauty.
One concept led to the elegance
and dignity of the Continental to
the swift and distinctive lines of the Thunderbird.
Principles of beauty to an automobile.
Like the painters and sculptors who preceded him for centuries.
He draws inspiration and ideas from the life forms
and the art of the world. Shape.
Proportion of mentation material.
Texture function
pattern space. And rhythm.
So that the automobile he designs will be both functional
and beautiful he explores the dynamics of motion of mechanical
and human or as he learned when he was a student.
If you can draw the subtlety of the human figure you can draw anything.
Just as a sculptor may express strength in repose a stylist must express form
that relates to motion a blends all these elements for the final effect of harmony
order and interest the contemporary stylist.
Is part artist part architect part sculptor
and part product designer like layer nodding to a stylist tonight.
Art
and Technology layer Nardo master of the Renaissance approached
art as a science and science as an art layer not.
And our spring driven automobile has something in common with this dream car
conceived in advance styling studio.
Both are far ahead of the time in which they were created.
Today's green cars are a source of inspiration for the stylish.
While some are working on ideas for the distant future.
Others are concerned with features
that may be used in the next few years in attacking a design problem.
The stylish must think first of the vehicles occupants safety
and comfort along with beauty are a basic importance.
Explores many directions.
Finally the best features coalesce into the design
that is approved for the next state.
Expression in Pritam engines to this wooden ometer Clay is applied
it is shaped her sculpted version of a new model.
After many refinements the first three dimensional model is ready for management
appraisal.
Here is Allegro an experimental car that could be called a practical dream car.
It is designed with a long word.
Grille that extends forward of the headlights a compact passenger compartment
and a fastback roofline other advances include brake
and accelerator pedals which are just to fit the driver here is a new concept in
driver convenience A unique.
Cantilevered arm steering wheel with a memory on it by pushing buttons
but driver can raise or lower the steering wheel
and move it for are asked to is most comfortable driving position.
When he leaves he swings the steering wheel out of the way for easy access on
re-entering the car he merely touches the memory button to move the steering wheel
back to the original driving position
and.
This is cougar to another practical dream car. It's a two passenger G.T.
or Gran Turismo.
Function is the keynote of the interior design the leather seats are just
individually instrumentation is complete
and clearly legible controls are located for optimum convenience
and the carpeting in the hands of soundproofing as much as appearance.
But cougar too has a fastback roof concealed Pop-Up head laps
and is powered by a high performance be eight engine.
It could be engineered for speeds in the one hundred seventy mph range.
And now Aurora designed for the whole family to enjoy a bank of twelve one inch
headlights is a new approach to road lumination electro luminescent side panels
increased visibility for nighttime safety.
It has a clamshell rear entry system which consists of a tailgate
that folds down and a lift gate
that slides over the roof to permit easy access to the children seat
the front passenger can face forward or swivel the arm chair seat of the curb.
So if it is large enough
but three adults this experimental station wagon is equipped with a thermoelectric
combination of a refrigerator unit and a built in beverage cooler and cabinet.
It also has three separate AM F.M. Radios a sound recorder and a plug in T.V.
Screen the advanced instrument panel incorporates a position indicator map
that automatically adjust to the location of the car.
Alayne speed panel for expressway driving a large
but dominator with individually illuminated numerals to highlight vehicle speed
and a constant speed control device.
With variable ratios steering the steering bar requires only one half turn from
lock to lock sits in a contoured cockpit seat with a high back for support.
Will any of these experimental features be seen on production cars in the future
the public will decide experimental cars are displayed at places such as the
World's Fair to evoke consumer action
when many opinions are evaluated the features consumers like as the search pop
U.-T. Continues the stylist focuses on the future
that lies just ahead years ago
custom built horseless carriages reflected the tastes of the very wealthy today
lowest price cars provide attractive and tasteful interiors
and stylists are working on many ways to make them even more comfortable
and more exciting in years to come to please a very style conscious public the
Interior Designer evaluates thousands of fabrics before making a selection
but the search for beauty must be more than surface deep
and the stylist is as concerned with function as he is with form
by definition a stylist is one who advises concerning current styles as in dress
and furnishings.
Today the term is a mode of industry to differentiate between the designer of the
vehicles appearance and the designer of the mechanical parts. And structure.
Obviously these creative processes overlap like his predecessors
the stylist by inclination skill and training is predominantly an artist.
Yet in order to exercise his art.
He must have a working knowledge of engineering of the properties of many materials
and of costs and sources of supply.
Thus he isn't a real designer who applies total performance of vehicles.
Sometimes the stylist's experimental car can be moved almost without change to the
assembly line such a car was Mustang to what gives this
car its look of total performance first inside
and interior that's inviting comfortable
and sporty with an instrument panel that's deeply padded
and hooded now outside the unique grille long hood
low top
and short rear deck sculptured side panels to lower the profile round wheel
openings to emphasize the wheels and suggest power
and performance.
This is the moment of truth.
The production of the work of the stylus begun over twenty months ago has been
translated into fabric rubber glass and metal.
Now the public will tell him how well he has succeeded.
You.
The NEWSROOM with
Suzanne.
The story of styling
and fear of a stylist will turn again to his practical creams.
The search for beauty never
and news a three.