The front here was harsh.
So folks were friendly in the days
when our time was young we pulled together the natural way neighbor was neighbor
to build a great community together we harvested the crops
and neighbors shared with a neighbor in time of me that was
when they quite were young.
Today we are a city of many neighbors
but our town is still home town our friends our town dynamic
the motor capital of the world and we say it with pride.
We're big and hustling our lives crowded with the work of uncounted in the sky
and bigness has made us a city of many neighborhoods where three million persons
thoughtful and friendly for the most part hardworking
and proud of our community neighborly too
when we're shown the knee with a helping hand the many years we show by modern
neighborliness by giving not our time and energy directors in the early days
but with money we gave to the many civic organizations
that multiplied with the growing needs of a growing Detroit.
We showed in the job of being neighborly by giving and giving
and giving giving giving
and giving
and like sensible people we began to rebel not against the giving
but strongly against the repeated wasteful
and irritating multiple requests one needed money.
This was a nuisance requests requests requests requests
Detroit rebels gladly to against repeated appeals repeated dry repeated
demands to give give
campaigns pressed on campaign month by month with the growing the money to fight
cancer help for polio get it up for the community kiss each cause
but too many too often too incest and way rebelled.
We gave us many people unable to decide which drive to give to avoid as many as
possible. Detroiters were confused by this multiplicity of the people
but the working people were not alone in suffering from this rash of fundraising
campaign management too was deeply involved multiple collections meant multiple
collectors
and both summed up to multiple man hours lost production hampered more than
that individual campaigns were expensive to promote in some instances they cost up
to thirty five percent of the funds collected in some instances only sixty five
cents of every dollar was going to the cause for which it was intended thirty five
cents was being used for promotion collection and administration of the phone
when you multiply the cost of one campaign by the number of definite needs the
overall cost of all the essential campaigns is staggering.
They tried decided something had to be done from the grassroots soliciting
contributor.
Balance here from the press the radio from businessman came the demand for
order out of chaos the factory workers the store employees the office
workers the executive the man on the street all of us came the demand for
commonsense in fundraising
and then we didn't try to stop the waste put into effect the plan demanded the plan
to give once for a large number of independent fund raising solicitations
came to an end when the formation of our federation.
Most of the health and service agencies under the United Foundation of Detroit.
Yes there was the answer A United Foundation designed to consolidate the multitude
of fundraising appeals and wave
but the idea with enthusiasm to all of us it meant freedom from const in the peace
and freedom now to plan our giving as it should be the labor management freedom
from the high cost of promoting individual campaign for the United Foundation drive
costs only four
and sixpence per cent year round promotion administration campaign expenses
in fact all costs.
But more than ninety five cents out of every dollar goes directly to work for the
people who need help. What does this mean to our city our neighbors.
Mr C E Wilson.
President of General Motors says when you give this year to the United Foundation.
You can be gratified to know that your gift dollars will be effectively
and efficiently spent and
that you will be helping to try to put more dollars into direct channels.
For health and price. Well assistance than ever before.
This is because you are giving only once to one hundred forty three essential
community services united in the tarts Dr and Mr Walter P.
Ruther president of the international U.A.W.
C I will this year the Health
and Community Services of the tribe have a bigger fund raising job to do the never
before we of the U.A.W.
CIA all are happy to join in giving folks support to United Foundation drive
by giving to help those who are less fortunate we help ourselves we help our
community as we help strengthen American democracy.
Listen to another leader in our civic as well as industrial life.
Mr Henry Ford Second Everyday tried
or can be proud of the splendid success of the first United Foundation drive to
give once for all idea is the easy the businesslike
and the right way for all of us to take care of our very real civic obligation
and the comment of Mr Frank X.
Might tell President Detroit in Wayne County American Federation of Labor by
combining our obligation to so many were the services.
The United Foundation makes are given simple easy and highly efficient.
We won last year
and we have the American Federation of Labor urge you to join us as we do it again.
Detroit made history with the torch drive last year
and cities all across the nation recognized praise then plan to copy the triage new
plan for putting business like methods into the city's generosity to its needy
neighbors under the U.S. Torch.
We must lead again with the strength
and opportunity for our children to direct their energies in freedom in the
constructive chance develop character citizenship and.
Self-reliance crater is America our contributions again will help make them aware
of their responsibilities to their country to each other we will help bring shelter
comfort and contentment to those who are alone and in the sunset of life.
They must not go. I'm a member of the handicapped bring job training
and work opportunities to the blind the deaf the crowd give them a chance to become
self-reliant self-supporting selves our support will broaden the help bring work of
many clinical programs we feel comfort the afflicted in the battle against disease
will make them feel at home in our home away from the young servicemen
and women who are new neighbors in our city to the man who gave so much
that we might live in peace
and security a touch of cheer for their shattered lives.
This is the meaning of your United foundation donations
and what our hearts in dollars which will support foster homes where children from
broken families give them that good start in life
that we the more fortunate bring to Iraq we will advance the research program
and will fight with our dollars such enemies of mankind this cancer rheumatism
and arthritis heart disorders epilepsy
and meningitis killer you help this boy he skipper Moeller of the
cause and his story alarms in your heart.
It's a story
that will live there's a milestone in the records in Children's Hospital where Dr
was W. Wells a professor of research at Wayne College of Medicine
and the hospital's chief of laboratories first met skipper Muller roughly the
children's Arsenal one morning last April spinal meningitis
and he was a very sick boy. So sick. In fact that a few years ago.
Penitence
but paper was lucky because he was one of the first children ever to receive the
new wonder drug court or something and that saved his life.
It was only because children's hospital was a recognized center for medical
research
that we had been able to obtain a small quantity of this new drug actually three
things helped to put the pulp through cortisone was one.
The second was the laws of modern hospital such as ours was it's highly trained
doctors and nurses and it specialized equipment.
The third was the medical research which we carry on every day is an essential part
of our work study experimenting trying to advance medical knowledge is alive
today because by your contributions to the United Foundation.
You helped to provide the facilities and the knowledge
that pulled him through to extend the use of our facilities
and to put the research
that we have built up to immediate work in our community we serve.
Also as a teaching center for the doctors who take care of your children.
Better health for your children is our goal and we rely on the talk.
Dr to help support our wealth get out of the field of the well and healthy again.
Yes we are the lucky ones shall help the little ones aid in the coordination of
existing facilities the research necessary
and the training of therapists so needed for the rescue of youngsters afflicted
and we'll give the eyes of trained dogs to the eyes of the site which will try to
comfort with research and care.
Those who suffer the anguish of the deadly mystery disease multiple sclerosis will
alleviate the pain and curb the aftereffects. Polio among our population.
Yes once again.
But once a year will invest in the health happiness
and future of metropolitan Detroit through the torch drive the United Foundation
contributing is easy.
During the United Foundation drive you'll talk to members of your own company who
can tell you the quarter for your company
and the amount each person should give this electrical five hours pay for employees
of industrial
and commercial established one quarter of one percent of annual pay for those
earning thirty two hundred a year
or less one half of one percent of annual pay for those earning from thirty two to
forty six one percent of annual pay for those in the forty six hundred twenty
thousand salary bracket two percent of annual pay by those earning over twenty
thousand a year in many plans budget giving an extended payroll deduction plan
didn't work. Five hours pay per year.
This makes it easy to give your share.
If no budget giving is available in your organization installment payments can be
made directly to the United Foundation
and thus as the United Foundation becomes an inherent part of the daily fabric of
our lives.
Another chapter is written into the story of the city of May this year
that torch drive is more inclusive and representative than ever.
So when you're asked to give the neighbors
and remember give once for all united we want.
Let's do it again.