So let's get the best product that you can sell then tell everybody about it.
Don't be afraid to talk to them. I do talk to them they like to be sold.
They like it because you can make them like you put the story of new pens all over
to them
and believe me people will soon recognize you as the best service man in your part
of the town. Soon they won't go anywhere else they'll have confidence in you
and in your work but you must tell them if you're going to sell them.
OK here's one for you every year car manufacturers say use lighter
oils when it comes along and they want still right
or oils for easy starting yet it's all wrong
but some of the winter oils indoor Gaza where you know a guy's going to go sixty
or seventy miles an hour but Pennzoil doing with
that one plenty in the first place.
KA manufacturers' are right in specifying like royals
and johns are now made with close to clearances.
It takes a light on to get into moving parts and lubricate them but to kill a
when the start of a button is pushed failure of an oil the function at
that time causes a starvation variant.
It's then that metal contacts metal and you can't replace one metal it's gone.
Pennzoil has more than conform with all the specifications laid down by the Society
of Automotive Engineers and other engineering groups.
You don't have to be afraid to use pens are like grades remember object
and use pens are like S.
Eight twenty eight
when he drove three thousand miles at one hundred twenty seven miles an hour not
seventy or eighty
but one hundred twenty seven miles an hour in the blistering Utah August.
The reason he could do this with absolute.
Safety is simply illustrated in this chart see how quickly
the plane or line drops as the temperature increases which means
that the oil fins out so fast as the heat increases that it soon becomes dangerous.
Cylinders become scarred buildings burned out
and other expensive breakdowns take place.
You will also note
that the plane Arline as high as the temperature drops much higher than you pans
are this means the oil becomes thick and gels as it gets colder.
Note how comparatively flat the could is with new pens are there is less change in
the viscosity our body of the oil.
Regardless of the changes in temperature put it all together.
Mr Gates and plain everyday dog.
What does it mean
that means new pens are doesn't fan out so much under extreme engine heat.
You are safe even with the lightest grades at say a ten
and twenty which is the same as ten W. One twenty W.
Jenkins run through
that on the other hand it doesn't thicken up so much in winter you get quick
starting at sub zero temperatures and instant and complete lubrication.
You know you mentioned correct grade several times just what does that mean.
Well that gets the key word of building an honest permanent business
that no one can take away from you with extravagant claims our price
and months of costly furnish the regular Pennzoil safe lubrication guide.
To chose what grade do use with each make and model of car
but no chart can do it all just because two cars of the same make
and model of three years old is no reason
that both cars should use the same grade a weight of oil.
Run may have been driven mostly in the city.
The other on long trips the same model. Won't give the same results in both cars.
But there is a certain grade of pens all
that will give maximum gasoline mileage make the cars run faster
and cause less consumption of oil and here's what I mean.
We took several cars
and fitted the oil to the motor we found gasoline savings range from one to three
mpg in heavy cars and from two to four
and a half miles per gallon in light because you know addition increased pickup
range from twenty three to twenty six percent depending on current grade of
or used. This trial
and error method of arriving at the correct grade is the only practical one for it
brings the customer back several times to complete the test during this period the
dealer inspires confidence. And utterly sells himself as well as his product.
That's really a fact it is.
And here's one thing I want you to get and get straight.
This new Pennzoil is so good
that you can sell it as you've never sold anything before the best are in the world
doesn't mean a thing to me if people won't buy it.
I've got something to show you about
that.
There are magazines leading periodicals in the country. Through them.
Pennzoil are sending out sales messages to as many as twenty three million families
in a single month.
What interests you deck is
that thirty thousand one hundred sixty one of these typical American families live
right here in your territory. And in most of them. There's an automobile.
In other words.
Here are thirty thousand one hundred sixty one potential buyers of pens are all
ready for you to go to work on. Maybe you are right.
Mr Gates matter of fact I've had quite a few people ask me the Pennzoil even of I
don't have it for sale but they haven't been enough. To brag about.
You're not going to get a line to follow him to the right or any
or all regardless of how good the advertising is advertising can do only one thing
build acceptance.
Pens are all advertising does an introductory job for you
that sure packs lots of power
and while what you need is a Pennzoil bonded dealer sign so they'll know
that you have hands off the sale.
Banas can rack one by five signs to introduce you to the quality buy it so
that you can cash in on tens or I was great advertising and merchandising campaign.
I'll show you just what I mean put on your hat and coat
and come along with me.
But at that time
and I was banished most posted I just remember their act like a dream again I had
them on thirty thousand of them right around here.
Now they have documented on
that page.
That ups are ten pounds of regular place.
Check your oil tank.
You need a quart of Pennzoil As a matter of fact you see a doc
that spot a boy looks. What is that name.
I mean to do it in your crankcase is dirty enough I've driven the car since the
last oil drain. About a thousand miles. Well that's certainly check with us.
Pens test
and you really ought to have a complete change of oil the better we can buy the
dirt and grit
and if any gasoline happens to work by the rings into the crankcase just makes it
that much weaker than us. That certainly sounds reasonable.
When all the Jews say I ought to buy new pens on because it's the only oil I know
of that allows it go faster with complete safety
and you needn't worry whether it's whatever summer a new kinds I was amazed.
So it's less affected by heat or cold
and the correct grade saves money three ways it saves on gasoline up to twelve
percent as much as fifty percent on all consumption
and a katana repairs an overhaul. How can an oil go wrong.
Let her know you know it's very simple.
You see the small bottle.
That's full of a gummy like substance is found in even the best plane
or you can buy today new pens are less processed even if it's been some very fine.
All this muck you see here is literally washed out of the oil.
Fat in the pens of company do that too far because it's a new discovery
and refining more oil by removing this substance this new sovereign process
minimizes your trouble with carbon sludge hard starting
and it increases your mileage.
Here's a path with the tells the whole story
and much better than I can say Sourav over the pipe and tries some of
that although I don't care.
I get the idea that seems to be doing a pretty nice business here
and I fetched thought of a good guy. The first step to talk big on a date.
I was young fellows rubric a thing
that comes.
Let's see if they're using the dist chart for this car.
Yes So they set the discharge.
So they only can see just what the lubricating quite a gadget isn't it.
Yeah sure it is. So I admit it was a store A It convinces me at least on one point.
Let me use it when these fellows lubricate your car and I know what they are doing.
Vic This is what I mean by building up your own business with the help of a company
that can give you the advertising
and merchandising help depends on can now there's a fellow who wouldn't want his
car located anywhere else. He sells and is glad he sells.
And here is another reason the car owners find themselves back in here regularly
for lubricating jobs.