Welcome everyone. In this video I'm going to talk about standard audience
targeting. Let's head over to our business manager so that I can show you
how to create your audiences. On your left-hand side menu you can choose
audiences or you can go to your drop-down menu and select audience from
there.
We are going to create saved audiences. Let's name our audience test 1. So our
recommendation is if you look on the right-hand side potential audience the
reach currently is 230 million people. We want to narrow this down to a million.
You can go up to 1.5 million or you can go down to 800,000 people. That would be
our recommendation for the best number of people to reach. You're going to leave
open custom audiences and we're going to head over to our location. Our
recommendation is to target people in the United States. We can add Canada, United
Kingdom, New Zealand and Australia. You can play around with locations and test
out your own locations but these are our recommendation for you guys to use.
We're going to head down to age and we're going to leave this on default age
and gender. We're not going to do any changes on there and we're going to head
down to detailed targeting. In this block over here we're going to add the people
that we want to show the ad to. I'm going to show you guys four examples. So
let's say for instance we would like to show our ads to Christian people. We are
going to enter in keywords in this block and these keywords will give us a
potential reach of people that are shown interest in this specific keyword and
then our ad will be shown to people with that interest. Let's for example use
Christian books. If I select Christian books, whenever you select a keyword go
back up to your potential reach and see what it has done to your reach. Now our
potential reach is down to 1.2 million people and that reach is perfect. So if
you can get a potential reach in your selected location with only one keyword
that is perfect then you don't need to do anything else and you can save this
test. So let's create and save our first audience. So there's our test number one
audience. So let's create test number two. Location, we're going to do the same.
United Kingdom, New Zealand and Australia.
So let's say for instance we would like to show this ad to Christians that is
interested in business opportunities. So let's just use the keyword Christian. If
we use the keyword Christian alone and head up to our potential reach, this
potential reach is too large. 8.5 million people. So how do we get this
potential reach down? We're going to head down to our block and you'll see just
underneath that first interest block you get a narrowed down audience option. So
if we select that what this means is Facebook needs to show this ad to
people that are showing interest in Christianity and they must also match the following keyword
that we're going to add in there. So let's say business opportunity. So what this means
is Facebook needs to show this ad to people that are showing interest in Christianity
and business opportunities. So let's head up to our potential reach. Beautiful. 1.2.
So our potential reach dropped from 8.5 million to 1.2 million people. And again, here we
have a perfect audience reach. So now we know that at least our ad will not only be shown
to Christians only, but actual Christians that are showing interest in a business opportunity.
So let's create and save this audience. Let's do example number three. Test number three.
Australian is the same. United Kingdom. Australia. Okay, so let's say we want to show this ad
to entrepreneurs. Entrepreneurship. So if we head back to our potential reach, entrepreneurship
is quite a big keyword. 81 million people. So let's see if we can narrow entrepreneurship
down. Narrow audience down. So we would like to show this ad to people that are showing
interest in entrepreneurship and business and financial opportunities. So let's use
the keyword business and finance. Business and finance. If we go up now, our potential
reach is 890,000 people. This is also a really good potential reach. You can play around
with keywords. When you narrow down your audience, you can, for instance, say suggestion.
And you will see here there's some different keywords as well. Management. Sales. Small
business owners. So let's take, for instance, out business and finance, and let's add small
business owners, for instance. If we go back up, our potential reach is 2.6 million people,
which is not bad, but we would recommend to narrow it down to at least 1.5 million people.
Or 800,000 is also a good reach. So let's put in again business and finance. The reach
is 890,000 people, which is really good. So let's create and save this audience. So this
will be test number three. Later over, I'm going to show you the last example. Test number
three. Australia. Okay, so let's say we want to show this ad to people that are interested in making a passive income.
Passive income. So passive income alone size is 2.3 million people. So let's see if we can get
that 2.3 million people down, narrow audience. So we would also like to show this ad to people
that is interested in passive income.
income and also a digital marketing or online business. So let's do digital
digital marketing.
If we do digital marketing, it goes down to 890,000 people. Let's add one more keyword.
Let's say online marketing,
online advertising. Let's try online advertising.
There we have a potential reach of 1.1 million people and that reach is perfect.
So let me show you again, it's passive income in the one block. So Facebook needs to show this ad
to people that are showing interest in passive income and it must also match anyone that is
showing interest in digital marketing or online marketing. So that is the difference between the
two blocks. If you add all of these keywords in only one block, it is or. So then Facebook is
going to show this ad to people that are showing interest in passive income or digital marketing
or online advertising. If you do it in the two different blocks, it's an ad. So Facebook needs
to show this ad to people that are showing interest in passive income and digital marketing,
passive income and online advertising. So that is the difference between the two blocks and how
you narrow down your audience to make sure that your audience selection is at least a decent
amount of people of 1.1 million, which is perfect. We can create and save this audience
and then in the next video, I'll show you how we're going to use this audience.
These are all examples that we are giving to you guys. You're more than welcome to test
out different audience selections of your choice and play around with it or you can use these
examples that I have shown you. Yes, we don't want everyone to use the same audience selection
and show their ads to all the same people. So that is why I would definitely recommend you guys to
get familiar with the audience selections and play around with different keywords,
test the ads out and see which audience selection is going to work the best for you.
Well done, guys. I will see you in the next video.