Welcome, everyone. In this video, I'm going to show you how to create your first ad.
Below this video, you will find a link with live folders, and all these folders will continuously be updated with brand new content.
Let's head over to that folder. Inside of the folder, you will find three subjects, headlines and text, pictures and videos.
All of these content has been tested by us to give you guys the best results. This content is also Facebook compliant.
Let's go into the first folder. Inside here, we have five different ad creation examples.
You can use any of these examples. Let's head over to the first one.
This is a long-form ad for targeting Christian Kingdom audience.
Long-form ads has proven to give more results than short-form ads.
Select your main headline. Select your primary text headline and paste it to the top of the main body copy.
Add your affiliate link. Put them all together. Copy and paste them to create your ad.
Here is a couple of examples. This is what your ad will look like when you're finished.
Images tend to work better as squares rather than rectangles, but there is no rule against rectangular images.
Facebook allows you to crop images once you have uploaded them, but it doesn't always allow you to upload a square image that you have already cropped.
We uploaded this rectangular image and cropped it while we were creating the ad using the cropping option Facebook provides.
I will show you guys how to do it.
Next, you will find your main headlines. I will show you how to copy the main headline and paste it into your ad creation.
Here are several different headlines that you can choose from. You only choose one.
Here are examples of primary text headlines. You also are just going to choose one headline.
Next, you find your main body copy. This is a long copy that we are going to copy and paste into your ad creation.
There are three different places where you need to add your affiliate link and I will show you exactly how to do it.
Talking about the affiliate link, I would like to show you guys our affiliate links are quite long links.
I am going to show you how to shorten our affiliate link so that it looks more compact.
I am going to copy and paste my own affiliate link and I am going to head over to a website called bit.ly.com.
When you are on this website, you are going to scroll down and you will see this little box that would say shorten your link.
You are going to copy and paste your affiliate link in this block and you are going to select shorten.
It will automatically shorten your affiliate link to this small link over here.
You are going to copy and paste this link and we are going to use this shorter link in our main text.
Let's head over to our business manager so that I can show you how to set up and create your first ad.
You need to go to ads manager. You can select it on the left hand side or go to your drop down menu and select ads manager in there.
We are going to start with create. There are three different steps in ad creation.
You are going to start your campaign, which is the objective, ad set, which is your audience selection and location, and your ads, which is your copy and picture.
Let's start creating. You are only going to use the objective called traffic.
Traffic sends people to a destination such as a website.
This is what we want Facebook to do for us, is send people to our website.
Let's select continue.
On top you can name your campaign. Let's call this one test1.
Scroll down.
Campaign Budget Optimization.
Let's select $10 a day.
So if your daily budget is between $5
and $20 a day, you can have a potential reach
of an audience size of as little as 200,000
people up to 800,000 people.
If you've got a bigger budget daily, like $50
to $200, you can have a potential
reach between a million and two million people.
If your daily budget is really small, but your audience
size is really big, it's really difficult for Facebook
to determine which is actually the perfect customer for us.
If your audience size is really small and your daily budget is really
big, you burn through your audience selection really
quick. So that is why it's really important to
budget correctly to your audience size.
So let's go next.
On top we can also name our ad set.
Test number one. I'm going to select website.
You're going to scroll down until
you get to audience. You can choose, you can
use the saved audiences that we have already created.
But if you have decided you don't want to test any
of these audiences now and you would rather like to create a new
audience, you can also do it on here.
Let's scroll down and let's update our location.
Let's add Canada.
Let's add United Kingdom.
New Zealand.
And Australia.
Oh my goodness.
There you go. Australia.
Then we're going to head down to detail
targeting and you can edit it over here. So let's say for instance
that we would like the people on our dream
team that likes Hillsong.
Remember what Benji has said in the
previous videos. We need to make sure that we design our own
dream team so you can determine who is the people that you
would love to be part of your dream team.
Let's put in Hillsong. If I
type in Hillsong, there's a few different selections that
comes up. Hillsong size, 166,000.
Hillsong United Band, 8.7 million.
Hillsong Church, 3.6 million.
Hillsong Worship, 1.4 million.
So there's different options that you can choose from. So let's say
we want to show this ad to people that are showing interest
in Hillsong Church.
If I go up, 1.5 million people.
This is actually a really good potential reach. For a $10
daily budget, I would maybe recommend
narrowing it down a little bit. Otherwise you might
have to increase your daily budget. Let's see
if we do Hillsongs.
Hillsong Worship
for instance, is a smaller category than Hillsong Church.
So let's select Hillsong Worship.
1.4 million. If you would like, you can rather
narrow it down and say
online
marketing.
Online advertising.
Let's see online advertising. Yes. So people
that are showing interest in Hillsong Worship and
online advertising will bring down your potential reach to
440,000 people. So for a daily budget
of $10, that would be a great potential reach.
Let me show you another example. Say for instance, if your
dream team will be someone that really
loves Heidi Baker. Let's put in Heidi Baker.
So there you can see the different
people. Heidi Klum. There's Heidi Baker. So Heidi
Baker has got a very small reach or size of people.
So this potential reach is 380,000 people.
people, which would be perfect for your daily budget of $10.
You can play around with different names.
Not everyone is targetable on here.
Not every interest is targetable on here, but you can definitely play around with your
interest and your audience selections and test them out.
Please make sure not to tick this block, reach people beyond your detailed targeting selection
when it's likely to improve performance.
Please make sure that you don't tick this block.
If you tick this block, I want to show you guys what happens.
If you select it, the potential reach go up to 330 million people.
This is just way too large and this is not going to work.
So please make sure that you don't select that button.
So let's leave this audience selection on Heidi Baker and let's follow through to the
next step.
We're going to name our ad, test number one.
You need to make sure that you have selected the correct Facebook page and Instagram account.
Now I'm going to show you how to select your image.
Over here, you're going to select single image or video.
So that is what we have selected.
Now we're going to add our media, add your image.
You can upload an image directly from your computer and if you've uploaded, it will be
in this folder and we're going to select our image.
So this image over here is the rectangular image.
On here, you have an option to square it.
So there it will go and it will crop it.
You can even crop it over there and apply it.
So you can crop your image inside of Facebook or you can only select square or you can crop
it over here and you can apply it.
This is really easy to crop if you haven't cropped your picture previously.
Let's say done.
So now our picture has been uploaded.
Next, we're going to add our primary text.
So if we head down to head over to our folder with all of our information, we're going to
copy our primary text.
Okay, let's copy and paste our primary text.
Please make sure that you do the spacing accordingly.
Let's just do our spacing, so make sure that you space your text accordingly.
We need to make sure, so now we're going to copy and paste our affiliate link.
Here's our affiliate link.
You're going to take that out.
You're going to copy your short bit.ly link, copy, copy, and we're going to add it in here,
your own affiliate link.
Please make sure to remember to fill out your own affiliate link.
Let's just fill out our affiliate links, paste.
You can play around with the spacing just as long as it looks beautiful and easy to
read.
Let's copy and paste this affiliate link, paste.
As soon as you have copied and pasted your primary text, we are going to scroll down to the next, which will be our headline.
Oh yes, sorry, before I forget.
So this is our primary text, so remember we need to have an attention-grabbing headline on our primary text.
So let's head back to our folder and you can select any of these primary text headlines.
Let's use the top one, let's copy and paste it on here.
So now we have used our primary text headline.
We are going to scroll down and we are going to use the headline, another headline in there.
So you are going to scroll to the top.
This is the main headline.
So you can use any of these main headlines, copy and paste it into the headline block.
Then we need to make sure that we have also inserted your affiliate link into the website URL block.
But over here we are not going to use your affiliate link.
You are going to use your normal long affiliate link.
Let's say paste.
Please make sure to preview the URL to make sure that that URL is the correct one and will redirect your clients to the correct page.
So if you have copied and pasted your affiliate link in the URL block, you can scroll down to the call to action.
We are always going to leave it on learn more.
And you are going to scroll down and that is it.
That is how you create your first ad.
Here on the right hand side you will actually see what your ad would look like.
So this is my page and it is a sponsored ad.
And this is what my ad will look like.
On this block next to learn more is my primary headline.
Then you have your body text headline.
And if we would select see more, you will have the whole content with the main text in there.
And now your clients will start seeing your ad.
They will click on the link and the sales will start to come in.
Well done guys.
This is how you create your first ad.
And then when this is done you are just going to hit the publish button.
The green one here on the right hand side corner.
And when you have submitted your ad, you will see here in your menu over here where it says delivery,
your ad will go into review.
The review process takes usually an hour until 24 hours depending on Facebook.
So as soon as your ad gets out of review, it will say active and it will start running and get results.
And then your ad will start appearing in people's news feeds.
And that is how you create your first ad.
I am so proud of you guys.
Well done.