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Alright guys, this is quite a bit of fun here.

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This is budgeting strategies, alright?

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So when it comes to your marketing campaign, there's lots of different ways that you could

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do setting your budget.

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So I've just chosen three particular classic strategies that I, you know, I kind of use

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and I think you might find yourself at home in one of these strategies or you might decide,

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oh, I'm going to create my own vibe, alright?

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So strategy number one, I call the hunter-gatherer, alright?

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The hunter-gatherer, it's basically a set budget.

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You create an ad and one of the things that you've got to be aware of when you are budgeting,

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when you're setting how much you're going to spend on your ad, you have to be aware

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of how big you've set your targeting, alright?

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Now I recommend when you're setting your targeting, don't go too small a group, right?

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If you're in too small a group, like I've done it before, I had quite a niche group

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of about 65,000 or so people but I was having a really great campaign, I was actually using

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the go-big-or-go-home strategy and that, a group of about 65,000 people which meant what

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I did, I'll jump to this one, I'll come back to the hunter-gatherer but the go-big-or-go-home

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strategy is, what you do is you set your budget and if your ads return double, like if your

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income is double your ads, then you double your investment, right?

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So I think I started on like $50 on ad spend and then if it went over $100 return, then

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I upped it the next day to $100, alright?

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And so I did this, I hit $100 and then I was like, wow, this is exciting, it was one of

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my first times and then the next day it returned over $200, I'm like, yeah, this is great,

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so my ad budget the next day was over, it was $200 and then it returned over $400, so

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the next day my budget was $400 and then it returned over $800, so the next day my budget

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was $800 and then it returned over $800, so I set my budget to $1,000 and then it didn't

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quite double it and then, so I left it at $1,000 for the next day and again, the next

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day it didn't double it, it still made money every day and then the third day I think at

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about $1,000, it still made money but after a while I was like, oh, actually I brought

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it back down because what I realised had happened is my niche group was quite small and every

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single person in that niche group had probably seen my ads three or four times in that one

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week, so what I realised is I'd burnt out that whole group because I set my targeting

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too small, so that's why we'll probably recommend that when you set your targeting, keep it

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at a bigger audience, you know, a million or more people like that, if you can do that

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then if you decide to go with the go big or go home strategy, which is quite fun, you're

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not going to burn through your entire audience in a week like I did, so all I had to do then

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was just reset my budget and go, okay, right, I'll try a different strategy, so what I did

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is I reset that and with that particular one, with that particular product that I'm advertising,

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it's not like this, this product is more broader but that product was quite niche, so I had

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to re-target but I changed my strategy from a go big or go home to a hunter gatherer,

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so it's more like that one, drip feeds, I know that it harvests for me every single

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day and it doesn't burn through that audience but every day it produces returns and it does

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a great job for me each week, so the hunter gatherer strategy is just setting the budget

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that you want and then kind of living off that, so that money that I have off my hunter

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gatherer campaigns, if it's a hunter gatherer campaign, usually what you're doing is you

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make a profit and you spend it, it's like, cool, I made a profit off that, you've got

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a regular investment that's going in, a set amount each day and you're making profit and

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then you're taking that profit and putting it into living expenses or whatever you like,

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so that's the hunter gatherer, you're eating your fruits as you go and you might want to

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mix this up with different types, so that's the hunter gatherer, this is the go big or

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go home, double it or just increase it as you're going and you're seeing like, okay,

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my ads are doing well, I'm going to increase the budget, so you are scaling up as you go.

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Now the third strategy is the long term strategist, all right, now this one requires the most

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discipline, okay, requires the most discipline but it enables you to scale like crazy, now

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this strategy seriously is massive, what you have to do for this strategy is you have

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to commit.

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to, not just to not spending any of your returns,

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but you have to commit to taking all of your returns

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and then dumping them all into ad spend, okay?

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So what it looks like is,

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one thing that's critical in the long-term strategist

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is you set a monthly budget.

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So you've got a monthly budget.

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That monthly budget means that, you know,

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every week or every month you're gonna spend this much

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regardless, so you might say I'm gonna set

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a $200 monthly budget,

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which in Facebook world is not huge,

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but you know, when you start out,

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that might be all you can afford.

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You know, okay, sweet, about 50 bucks a week or whatever.

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So you just set that as your minimum spend,

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and then what happens is,

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so month one, that's how much you spend,

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but then all of the profits that you get

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get dumped into month two, okay?

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So month two is 200 plus all of your profits.

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So say you made, you know, maybe you made $2,000 that month,

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then it becomes 2,200, all right?

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And then if you make $5,000 this month,

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then the next month it's gonna be, you know,

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that's gonna be 7,200,

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and what you do is you just set the budget

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and you have to be really disciplined

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to stick to this strategy,

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but this is by far the fastest way to scale,

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but I will say that with that strategy,

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it doesn't enable you, it doesn't allow you

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to take any of the profits out

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and use them for anything else.

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It's a really strict one,

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but it is the fastest way to scale,

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and people get crazy, crazy results

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from the monthly budget,

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but you're probably, from this long-term strategist option,

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probably what I suggest when you start

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is, you know, maybe a bit of a combination.

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You might choose to maybe even go with

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like a relaxed version of the go big or go home,

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or when you start initially,

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it might be something like,

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okay, sweet, I'm just gonna start with a hunter-gatherer,

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get my, like, kind of find my feet around it,

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but just, you know, like, when you start out,

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you just kind of need to, yeah,

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find your feet around what's working for you,

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and what I will say is,

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just something to be aware of with your budgeting,

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if you're testing an ad out at $5 a day,

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and then you're like, wow, this is great,

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I'm getting really good results from this,

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and then you bump it up to, say, $50 a day

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or $100 a day, you'll probably notice,

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at that point, you'll probably notice that

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Facebook will give you better results

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on your $5 a day ad.

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It's kind of like, when you're at $5 a day

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or a lower budget,

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they actually give you better results

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because they're trying to tempt you out, right?

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They're trying to tempt you to go big or go home,

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so you just gotta be aware of that,

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that when you do bump up,

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your results might be a little bit less

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than when you were just starting out and testing it,

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so just be aware of that.

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Other than that, feel free to ask any questions

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in the Facebook group,

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or, you know, just share your results with us.

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We're really excited for you,

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so let us know how you go.

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Feel free to use any of those strategies

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or make it up yourself,

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but find your fit, find your groove,

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find what's working for you,

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and we're here to help if you need it.

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Bless you, and we'll catch you soon.