Well, good morning, good morning, welcome to day 8 of the Prosper 5-7 Challenge.
This is a marathon.
I just got done doing the Bible study and going straight to this.
So I'm having fun.
I'm fired up.
I'm excited.
I changed my clothes so that it would be a little different.
You could distinguish between them.
So the Prosper 5-7 Challenge, 5 is the number of grace, 7 divine completion, and we're going
an extra week, at least we're going through Friday or Saturday of this week because there's
so many juicy things I want to share because I love being with you and because I see great
good is coming out of this.
So had fun yesterday giving away prizes and so again, congratulations to all of the prize
winners.
Got to deliver a couple of the prizes yesterday so you'll be seeing pictures popping up today.
So I'm so excited to be back and we're going to be working through questions and answers
because there's so many good ones.
It really got me thinking, we need to talk about all of those are good.
They're great questions and so we can make this a learning experience and I'm going to
pray here in just a second, but before I do, I'm going to tell you the reason that I'm
going longer, not just because I love the questions and I love being with you and I
see how much growth you're experiencing, but also I just feel that it was not a coincidence
that God put on my heart to start this challenge in the middle of all the craziness that is
breaking out right now and so we've got a lot of emotional upheaval, we've got a lot
of physical upheaval in our world, we've got a lot going on and a friend texted me
and said, I can see clearly for the first time there is really a battle between light
and darkness and I said yes and the light must rise up and the light always conquers
the darkness.
So it's really key, it's really key that we keep on showing up right now and so as light,
as love, as a voice of hope, as a voice of encouragement, courage on the inside, it's
so important that you show up right now, that I show up right now and so we're going to
do this, we're going to do this together and waiting for you guys to come join, I know
you're not on yet that I can see and I know you just got off the Bible study, but let's
do this.
Alright, I'm going to start with prayer, okay, let's start with prayer, Father I thank you
for this time, I thank you for this challenge, I know you birthed it, I thank you for every
woman that you've called to be part of this challenge, I thank you that you're raising
them up to be mighty, I thank you that they are a voice of love, a voice of light, a voice
of hope, I thank you that together we can encourage one another in love, that we can
follow your admonition to not forsake the gathering together, this is a different form
of gathering, we're not physically together but we're spiritually together as one tribe
of women, enlightened men that love you and that have a desire to truly rise up, to show
up and to allow you to shine out, to shine out.
And so that's what this is about, it's about showing up and shining out, alright, the question,
the first question that I got is that, what's the difference between a Facebook story and
a Facebook post?
Which one should I use? Should I use it for my business? Should I use
Facebook Stories for my business? So if you're not familiar, there was the start
before Facebook Stories, you know, was Instagram Stories and those have been
wildly popular. The Instagram Stories actually has twice the views as Facebook
Stories. So if you are not yet using Instagram and Instagram Stories, I do
recommend that you do those and there's a lot of new really cool things that you
can do. They're coming up with cool platforms to be able to create
these stories. So Facebook Stories is catching up. It's catching up. It's
gaining popularity. So let's talk about stories. What are they? How are they
different than a post and why do we use them? Okay, so welcome back. Welcome Ada.
Welcome Kimberly and I was wondering if anyone was going to join me here on day
eight bonus. I was kind of by myself for a few minutes there. All right, reach out
and tag your other sisters. Let them know this is happening. I can't
video and tag people. So remind everybody that I'm live right now. I even went and
changed my shirt for you guys between the Bible study and now so you would
know that it's something different. All right, so stories can be a really great
opportunity for you to grow, to grow your engagement. Okay, remember what we talked
about with Facebook. What Facebook is looking for ever since 2018 is
engagement. That's what they want. Okay and so Facebook decides how many people
to show your post to. You know if you if you pay you know then you can can grow
that and influence how many. But you know you can have 5,000 followers but Facebook
may choose to show it to 20 just because you have 5,000 followers doesn't know. So
how do you get it to more people? How do you create more influence and the
answer first of all is engagement. You want to create a post that gets people
not just liking but commenting and the quicker they do that the better and once
they respond you want to respond to them right away and get that motion going and
when that happens then then you know they'll show it to more people. There's
also you know some basic things too. Facebook you know prefers video. Videos
have a higher viewing and so they'll show a video more to other people. A
picture especially a compelling picture that does not have a lot of text on it
and you can Google this. You can Google Facebook overlay tool. I'll put a link in
our group for you. I just thought about it right now. Facebook overlay tool and
it's an app that looks at how much text you have and first of all sees if it's
good for Facebook. First of all if it's too much text you can't advertise it and
they won't show it to that many people. If there's too much text on your picture
they assume it's some kind of advertising or spam. So they ended that a
long time ago. So you really want minimal text on the picture. Big bold
pictures. So in terms of getting you know more happening, more people seeing your
posts, engagement, video, very compelling pictures. We've talked about that in
previous videos. So the difference between a story and a post. First of all
a story only lasts 24 hours. Okay so you're gonna put something on there that
is just now and you don't want it to stay long term because it's only gonna
last 24 hours. But here's the key. You'll go and check this afterwards and I'll
put it in the notes. I actually did a screenshot but I can't do it here on on
Facebook live. But the thing about stories is that whenever someone opens
their Facebook app the stories show up on top. Okay so even if they are not
going through the newsfeed they're gonna see your story on top. So one of the
reasons why especially if it's something that catches their eye that you'd want
to use a story on a regular basis okay is that they're gonna see it first. Okay
because it shows up.
as opposed to being lost somewhere in the newsfeed.
So you're going to want to post your story at a time when your niche is online.
And so you're going to do that a couple ways.
You're going to go into your insights, your Facebook insights, there's a tab, and you're
going to start to get to know your audience and when do they tend to show up on your page?
Who are they?
Learn more about your niche.
I won't get into that now, but because the story is 24 hours, have it pop up at a time
when you know people are going to see it.
That's a no-brainer kind of tip.
So let's just talk about, I know many of you are new, so let's walk through how do you
create a Facebook story and what are some of the things you can do with it.
So when you open your app on Facebook, I'm doing that first, again, Instagram stories
are shown to even more people than Facebook, so you might want to consider doing both at
different times.
You can share from one to the other as well.
So when you open your app, you're going to see the place where you would normally post.
It says what's on your mind.
That's where you create the traditional post.
Below that, you're going to see a line of people and it's going to say, create a story
on the far left, and then it's going to be followed by a few of the most common stories
that you tend to look at or Facebook thinks you'll want to look at.
So it's got yours and it's got at the far left and it's got a little plus sign.
When you click on that plus sign, then you have some choices what you're going to put
on your story.
So you have access to your camera and so you can do it that way.
You can just do that, or you have access to the photos and there's a place, you'll see
along the top, you got a lot of options.
You can have text, you can have music.
They're really trying to take after what Snapchat and Instagram and others have done on Facebook.
So music, special effects.
So I'll put a screenshot in the notes that I upload right after we do this so that you
can see what I'm talking about.
I'm just describing it right now.
You can create and share Facebook stories from your computer or from your Facebook app,
you know, even from Facebook messenger.
And it's possible to share your Instagram stories, again, like I said, which has a larger
viewer to Facebook stories.
And with some, they're doing a beta test on this to some, you can even put a URL, drive
traffic there.
So Facebook stories is great for catching attention, being at the top of their mind.
You know, we're always thinking front of mind when we do things.
And so that's how you're going to use Facebook stories as opposed, and again, they're only
there for 24 hours, as opposed to, all right, as opposed to the feed, you know, that will
remain there ongoing.
So hopefully that answers that question.
Thank you, Ada Lloyd, for posting that question and many of the questions.
And go ahead.
I'll be answering questions all week.
Go ahead and put questions in the feed that you would like.
All right.
I'm going to try to address one more question in the time and we'll go from there.
So the second question, one of the questions that was also brought to me by Ada is, how
do I move people from my personal page to my business page and create engagement on
my business page?
Okay.
And so let's talk about how can I get people and, and I had people say, well, I don't want
people on my personal page.
You know, if you're really going to build this, the fact is people are going to find
you on your personal page.
And so, you know, hopefully you're not sharing anything you're embarrassed about, but you
can make it really clear.
And I do this on a regular basis, you know, every few weeks or so.
I do a post cause I have so many new friend requests, right?
I do a post and I let people understand the difference between my personal page and my
business page.
So I'm going to tell you about that in just a second, but you're going to have to just
open up and allow people and you can let them know, Hey, my personal page, that's where
I share personal stuff.
I talk about my family, I talk about what I'm up to, you know, whatever it is.
If I'm traveling or I'm talking about my kids or I'm.
talking about whatever, this is my personal page, this is about me, but my business page
is where I share and that's where you're going to share it.
Remember like anything you do from the perspective of benefiting them, what your niche is looking
for.
So I'm going to give you an example of mine, how I do that, and I'm going to tell you how
I drive traffic from my personal page to my business page.
So the first key, no matter what you're doing, always when you're coaching with me, the very
first thing I do is make sure you get so clear on your niche, on your who, because you want
to be talking to them.
You want them to feel like, my goodness, she's talking to me, she gets me, she understands
me.
So you've got to be speaking to your avatar, your client, your ideal client.
You've got to know them so much that you know you're talking straight at them, and
I've already covered that.
So number one, to do anything, you've got to know your audience.
The first key is to know your audience.
What are they like and what do they engage with the most?
And so if you're new, test this out a little bit.
Test this out.
Use different kinds of posts.
You can do pictures, you can do videos, you can do short, just plain text, you can do
long form text, you can do all kinds of things that we've talked about, right?
You can do interviews, you can do polls, you can do, you know, challenge, you can do all
kinds of things.
But then do that a little bit and then over time, keep studying your insights and get
to know your audience because they'll be very consistent.
They like what they like, no matter what you do, they like what they like.
Your niche likes what it likes.
So give them what it is that they desire and what they like.
And in the insights, you'll find out, you know, the views, the engagements, it shows
all your posts, which one got the highest reach, which one got the highest engagement.
Reach is how many Facebook is sending it to.
Engagement is how many people are commenting and so on.
So number one, know your audience, okay?
Before we even get started on how do I get them to the business page.
Number two, be direct.
The direct approach works.
Invite them.
Invite those people on your personal page to like and follow your business page.
You can do that two ways, two ways, all right?
You go into your business page and there's a section to invite, invite your friends.
Now when you go in there, remember I've talked to you about having pre-written messages so
you don't have to keep doing this over and over and over again, right?
So have your message, save it on a different note that you can always come back to.
But you're going to have a little note, what your page is about.
Say I'm inviting you to my page, you know, if it was prosper and all things, I'm inviting
you to my page.
It's dedicated to equipping and empowering women to prosper.
This is where I post my best content to grow your faith, income, impact, something like
that.
And so have a little message and then invite friends and you just click invite, invite,
invite.
And so they're going to get an invitation to like your page.
So you do that straight from your business page.
So you want to get in the habit of as you're adding friends of inviting those friends to
your business page.
And so, you know, get in the habit whether you're inviting five a day or 10 a day or
one a day, consistently invite people.
Watch your numbers, grow your numbers, okay?
It's really important.
We'll talk about that later to really know your numbers.
How many likes are you growing by?
You know, even my son who is just getting started, by the way, if you liked the wonderful
gifts that he made for you guys, he has a design business.
He's got all the equipment and the design business for designing t-shirts and things
like that.
So hey, if you know people that need it or you need it for your business, he's the one
that designed the wonderful bag that Aida won and he's the one that designed the shirts,
the prosper in all things shirts, those special commemorables.
So but you know, he's doing the same thing is he can tell how many followers, he works
on Instagram because he's normally working with a young crowd, how many followers and
he can tell how much.
he makes based on how many followers. You can do that too if you know for every
thousand followers you know you you make a hundred dollars then you know every
time you increase by a thousand hopefully you're making a lot more but
it's another hundred right so you know this is predictable but you need to know
your numbers and of course they're different on different platforms right
and so you know if you're on on LinkedIn you'll find out different metrics over
there but the point of all of this is how do I get people from my personal
page to my business page so number one