In this video I want to walk you through how to set up custom audiences inside of your Facebook
ads manager. This can be really powerful when you are trying to target a specific demographic
like if you're trying to target Christians or people that follow kind of Christian content,
you used to be able to target people who liked Hillsong or people who liked Bethel or people who
liked Bill Johnson. If they knew who that person was you could then target other people who liked
that person which made it really easy to reach kingdom people on Facebook. It was really easy
to do that but as of kind of middle of 2022 you can't do that anymore and so they basically added
privacy across all of Facebook. That means that you cannot target people based on faith or a bunch
of other things. Faith happens to be one of the criteria. This is going to be a great way to
create a custom audience. This is a people that are already following you, they are liking your
page, they're engaging on Instagram, they're watching your content and so you can actually
leverage all of that data of people actually engaging with you and use that audience as an
audience. You can then run ads to get them to take another step towards you. Let's head over
to the ads manager here and we're going to go over to the top left here where it says
these little three lines and we're going to click on audiences. If you don't see audiences here on
the top here you can scroll down it should be in this list here. When you're in this page
you probably will see something where it's just blank when you first get in here and we want to
make sure that we're in the correct ad account. I'm just going to go at the top here, I'm going
to jump into my ad account here that we use for Kingdom Messengers and I want to show you how
we're going to set up a custom audience. Let's go to top left here say custom audience and you can
click custom audience up here. First we're going to start with the Instagram account.
This is going to be anyone that has engaged with a post or with an ad already on your Instagram
account. We want to basically grab that audience and store them as a saved audience that we can
then run ads to. Keep in mind that this audience is pretty big even if you only have maybe a thousand
followers on Instagram. This audience could be potentially tens of thousands because this is
anyone who's ever liked a post, watched a piece of content, so it's not just how many followers
you have. It's a great place to start. Let's click Instagram account. We're going to choose
the Instagram account and we'll go ahead and choose Kingdom Messengers for this one.
We want to say everyone that has engaged with a post or an ad. Let me zoom in here.
So anyone who's engaged with a post or an ad, we want to make sure that one is the one that's
selected and I'm going to leave 365. This means that anyone who's engaged with a post or an ad
in the last 365 days is going to be included in this audience. I'm going to call this Instagram
and we'll call it Kingdom Messenger. This is just for you so I'm going to call it Instagram.
365 days or something like that just so I remember what this is for. We're going to click
create audience and now Facebook's going to go and start building an audience for that
particular criteria. That's the first one we want to set up. It's just an Instagram
and then the next one we want to do is do the exact same thing. Create audience, custom audience
and we want to choose a Facebook page. This is the same thing like we just did for Instagram.
We're just going to do the same thing for your page. So we're going to click Facebook page,
hit next. I'm going to select the correct page here. Let's go to Kingdom Messengers
and the same thing. Anyone who's engaged with a post or an ad right here and I'll do the same
thing. 365 days. I'm going to call it Kingdom Messenger Facebook 365. Create.
Done. So it's going to go off and build those audiences for us. It sometimes takes a minute
for it to actually load and you'll see that it says populating right now. So this is still
going out there trying to find those people and starting to build that audience up.
And so what we can do next is we can also expand this. We can say hey Facebook use this sample
data. Let's say these people who like my Facebook page use that as a sample data and go and find me
more people like those people. This is where it gets pretty powerful. So if you're putting out
Christian content or faith-based content and people are watching that, they can then show
it to other people who may be interested in faith-based content. Because while you can't
target Christians on Instagram particularly, Facebook knows who is interested in what.
They know everything about the users on their platform and so they will show it to other
Christians if they see that as the sample data. This is where it gets pretty smart. We can kind
of get around this obstacle of not being able to target Christians exactly. So it's a little bit
more of a sophisticated workaround but it does work. It used to be very very straightforward.
Now it's a little bit more complicated but I'm showing you how to do it and so you'll have
this tactic in your toolkit. So what we're going to do now is we've built these two audiences.
We're going to call those our sample data and I'm going to click onto one here and I'm just
going to say lookalike audience and we can choose of all of the sources here. I'm just going to
choose go back to Kingdom Messengers. Let's see. Yeah so there's the two audiences we just made.
So I'm going to choose Facebook and I'm going to say go get me people. Let's say and you have to
do this by country. So I'm going to say United States and you can pick you know your country
there and we're going to pick down here the scale like go find me 2.8 million people that are
similar to the people who have engaged and liked my page. And so we've got people in this country
in the United States that are going to be similar to the people that liked
the page. So I'm going to go down here. I'm going to hit create audience
and now this audience will be, you know, huge. So we're going to let this populate as well.
But this is going to have here and it already labeled it. It says called lookalike
US 1% Kingdom Messengers Facebook 365 days. So it kind of name labels it for you that way. So
let's go ahead and do it one more time. But now for the Instagram. So let's go down here Instagram.
Down here Instagram. We'll just United States. Now if you wanted to do more than just one country,
you can just create multiple audiences like this for Instagram and multiple for
Facebook. And so we'll leave this at 1% there and hit create.
Okay, so now we've got a couple things happening here. We have our
warm traffic will say that if people have seen us, they know us, they've seen something from us
on Instagram and people that have seen us and know something about us on Facebook. And now we
have people who don't know us, but we have Facebook's now going to use those as a sample
to go find more people. Okay, so that's how we've told Facebook what to use. So we've we're giving
Facebook the sample data and we're saying, hey, go out and find more people like this on the
platform. All right. And let me do one other thing. So if you have been posting content,
particularly videos, there's a great other audience we can add that will help get people
who are also interested in your content. Let me grab that real real quick here. Great. So we're
going to click on create audience, we're gonna hit custom audience. And now we're going to choose
this option under here where it says meta sources, we're gonna choose video. So if you've
been posting content regularly on your channel, we can actually Facebook knows how engaged people are
when they're watching a video. Did they watch 10% of your video? Did they watch 25%? Did they watch,
you know, 90% of your video? So if someone just watches, you know, 50% of your video,
we can actually add them to a list as well. And then potentially show an ad. So let's say
you're posting, you know, every single day on your Instagram, posting reels, and people are
watching that they could then if you're running ads, see an ad that evening or the next day,
that would help click, you know, get them to your challenge to your event to download something to
give you their email address. But now this is a warm lead, because they they've seen you one day.
And now you're kind of retargeting them and saying, hey, like, if you if you watch this,
and you watched it at least 50%, you obviously aren't, you know, turned off by this content,
and you're interested in it, you know, maybe you want to check out some other things that I have.
So so we're going to click on video, we're gonna hit next.
And let's go to I'm going to do that one more time. I think I go custom audience.
And sometimes if Facebook is not doing what it needs to do, just refresh the page.
It's always a good way to sort of get it to reset, just refresh the page. Sometimes it is a little,
little buggy, like what it just did there, I hit next, and it just closed the window,
and it would not come back. So I'm going to choose this option here, you can choose
variations of this. But we found that this works the best as people who've watched 50% of your
video. And now we're typically talking about short form, you know, under 60 seconds. So that's a good
enough amount of time, we're not doing like five second videos. And we're not doing 30 minute
videos, right. So these are kind of around like short form content, reels type content, right.
So let's click on choose video. So you do have to actually specify which videos you want to use.
So I'm going to go to the page here, let's click on kingdom messengers.
And we can then see who all is, like, is watching the content here, right. So keep in mind that
there is like a page, left page right here. So you can kind of go to different pages. So I'm going to
go, let's see, there's not a lot on this on the page out here. So let me go ahead and just start
selecting all of these, right. So all these people who are watching this, and you can kind of look
and see, like, these are just counting the three second views, but it'll give you an idea.
I'll just find one here where it is. So here we go. So like this one has got 5300 views. So that
one, obviously, this has got 44,000, we probably boosted these for, for a campaign. So I'm going
for a campaign. So I'm going to pull all these in. You can also come up here and go to
Instagram business profile. And you can see these are being posted regularly. So I've got
this one's had 1000 views. That's awesome. So I'm going to keep pulling these in pulling these in.
Now, unfortunately, you do have to kind of do this manually, which is a bit of a pain.
But it's very much worth it for what you'll get to, you know, what it's doing, essentially,
so it's collecting now all of these views that you got, you know, and now we're actually able
to put them on a list and send, you know, specific ads to them. So that's great. Okay,
I think I'm gonna go ahead and hit confirm. So we got a bunch of videos got 24 videos there.
I'm going to call this Facebook plus Instagram
video views, and then I'm just going to note that it was 50%. Right. So I remember
what that was, hit create audience. So this is going to go off. And same thing, it's going to
find all the people who are in that list. And I could, you know, I could make another lookalike
audience off this, I could tell Facebook, hey, like the people who are watching 50% of my videos,
go get me 2.8 million people that are similar to that. So that's another great tactic. But you can,
there's a lot of different ways to do this. I'm just showing you kind of how we use it and how
we've used it the last two years pretty consistently. And specifically how you're
going to target Christians, if you're doing faith based content with your kingdom channel,
that's where we have to use some, you know, very specific kind of tactics to get around some of
those limitations that are there now. So if you have any questions, you can always drop a comment
on this video, or email us at help at kmw support.com.