In this video, I'm going to walk you through how I would go about setting up a campaign
specifically for a challenge and so there are a number of different types of campaigns inside of
Facebook ads and this one is going to be if you have a
An upcoming event. It's a live challenge for example or a live
Training, but where you're taking payment for tickets to get to that event
This will be the kind of campaign that you want to use. Okay, so
First off we're gonna hop into the ads manager
And I'm just gonna go through and create the basic type of campaign and then I'm gonna show you a couple examples of this
Afterwards as well, so we'll click on create and there's a number of different options here for this one
We want to focus on sales this one down here and you'll see as you hover over these
There are different
Notes here as far as what is it good for?
The sales it's gonna be good for conversions
Which is what we're trying to do
We're trying to get people to convert and you know pay something on this page. We're gonna hit sales hit continue
And now we're right into the main
Campaign editor. So for this I'm gonna call this my challenge. We've got, you know, my new
challenge
you can name it whatever you want. This is just for you and
Scroll down. We want to just make sure all the settings are how we have it here. Okay, and
We click on this ad set. So just a quick
Explanation of how this works. You can see these are this is a folder like this is your campaign up here at this level
then we've got your ad set so this is the a
Basically a group of ads that are going to be shown to a particular set of people
so everything in this ad set is going to be shown to a particular set of people and now you can have I can duplicate
this and actually have
Multiple ad sets in the same campaign so you can see now
I've got one campaign with two different ad sets and each of those has an ad in it
Okay, so there's it can get kind of crazy, but I just want to show you the the general
You know process behind how this is set up. So
Let's delete that we'll go into this and I'm gonna say we're gonna for this we're gonna retarget
warm traffic, okay, so
That's just the name and just kind of lets us know who is this going to so we're gonna we want to send
This set of ads somewhere. We want to send them to people
Who already know about us? They are there a warm lead essentially. They already seen our face
This is not the first time they're seeing us
And so we'll go here we'll hit choose an event and we want to go all the way down to
purchase
So depending on how you have your pixel setup, you can check out the other videos on on here
But you definitely want to have something that tells the Facebook pixel that there was a successful purchase
So I'll go ahead and leave that there
And now we're gonna go in and set the budget. Okay, so here's a whole
This could be its own video on its own. But for as far as budget goes
I would
plan to spend, you know for a challenge anywhere in like fifty to a hundred dollars a day and
Particularly just focus on kind of the week leading up to the challenge would be the best
you're gonna see the most results and really that day or two before the
Start date of the challenge all the way to the first day of the challenge
you'll still get you know conversions and then after that the you know, it kind of
Trickles off and so I would you know, pause the ads at that point
so
Start with whatever you're comfortable with if it's a paid challenge
You are going to need to pay to show this to a lot of people
So that they you know, those people can then you know decide if they want to be a part of it
If it's a free challenge, you don't need to spend as much because you're just giving away
There's different methods here for this video. I'm going to focus in on a paid challenge
Which we only do paid challenges for for kingdom messengers. So
But there are different tactics for sure
So for budget if this was a challenge that I was running I would try to put in like a hundred dollars a day
To kind of get started and then you can always scale it up or down
So and think about this like if you are charging
$47 a ticket you only have to sell two tickets a day and you've covered your ads spend for the day
So it doesn't make sense when you're just pouring money in and nothing's coming out
But you want to
Plan that you're gonna make some sales right or else none of this would be you know worth it
We're trying to make some sales and the reason we charge for it for a challenge is so we can pay for ads
It's really simple
We typically don't spend money on ads. We use the ticket sales to pay for the ads
And so what happens is on Monday, we run a hundred dollars of ads
Let's say we sell two or three and then we have a hundred and fifty dollars
So now on Tuesday, we put a hundred and fifty dollars towards the the ads and so forth
And so if you can keep that going
We've actually seen this multiply
for other challenges where we've put maybe two or three hundred dollars in to start but by the end of it we had spent
$6,000 on ads and
Well, that's all we did is we just took the money from the first the previous day and put it into the next day
So conceptually that's just how it works. So so think a little differently about this
Don't think of it as just you throwing money and just planning on never seeing it again
You want to see a return on that?
I mean as you get better as you run more campaigns, you will get more and more of return on that ad spend
Okay back to the actual tutorial here. So jumping into this we've got
The budget I'll go ahead and just set that to 50 and then we're not gonna set an end date
We just want to let them run we can pause them whenever we want
But that can change kind of how the algorithm works if you have an end date
So let's just we're just gonna pause it when we're done
And now as far as audiences, this is the most important piece here
We can go ahead and use some of those custom audiences since we're running to retarget warm traffic. I can go here and I can choose
Facebook and Instagram video views so that was and if you hover over that
It was telling me that was a
sizable audience so Facebook
We have 35 to 42 thousand people on that one this is Instagram about 10,000 and I'm just gonna keep going down
There's a few other
examples
here
Purchases, let's see website visitors. So these are all different
Audiences that that already have seen our content and kind of know about us already. Okay, so
There's a little estimator here on the right that says estimated daily results. This is just a reference point
This does not mean you're gonna make two to ten sales a day
But it's giving you a rough ballpark to let you know is this audience too big or too small
And so for this wrong warm targeting we're gonna leave it just like this. I've got all my
Warm retargeted
audiences right here and
Then we can leave this checked where it says advanced custom audience
So what this does it says if Facebook thinks that it may have better ideas on how to run this
This campaign and if they think they can change the audience and get better results, you're saying yes, that's okay
Go ahead and you know make changes to it
Okay. Now as far as the locations go we actually can just close this and actually just target
Worldwide, okay, because this is already a trap audience. We don't really care
Where they are and this is a little trick when you choose worldwide
World why there's actually a place so you want to choose
The there's one called region I think it's at this one. No, I think you just delete it
I think you just leave it wide open like that
Yes, so that that went up quite substantially now
All right, so you just want to choose worldwide unless you're specifically trying to exclude certain countries
We just want to be in the US for time zones or things like that. You can change this
It's just gonna shrink the audience there. We're gonna leave the age wide open
We're not going to choose the gender unless you're specifically doing you know a woman's conference or something like that
I would just leave this open and just it'll
Facebook will figure out who's buying it and they will redirect the ads to that age or to that gender depending on who's buying
Scrolling down here
Advanced place. I'm just gonna leave this recommended here. This is saying Facebook's gonna figure out which platforms do we send this to Facebook?
Do we send it to Instagram and then where on Facebook and Instagram? We're just gonna let Facebook
Figure that out for themselves. And that's it. That's all we got to do at this point
And that's it. That's all we got to do at this ad set level. All right now
We're going to actually set up our ad. So when you click into this
Um, we're going to go ahead and call this
Uh, you know, uh, let's call it like challenge
um
invite
And i'm going to choose my facebook page here and my instagram. I want to choose my instagram account there
So these this is uh, what's going to show up and you'll see here it's there's a little mock-up on the right here
Of what this is going to look like and it says kingdom messenger and it's going to say sponsored next to it
But it's using the uh accounts that you specify on this these drop downs
Okay. So now we're going to hit uh manual manual upload. We're going to just um, and then we're going to choose a video
And we're going to go here and hit add media and click add video
Now you can go ahead and upload a video directly here by going to the far right and just clicking upload and you can upload
it from your
uh
From your phone, um from descript from whatever tool you're using to edit i'm going to go in and grab
uh
This one right here
So this one is this one's a good I think it's this ad right here
So i'm going to grab this one it's a 15 second
and it's uh
It's vertical. So this is kind of what we'd recommend. So i'm going to just pull this in here
Hit next
Now I would shoot for 30 to 60 seconds for this but not more than 60 seconds. Okay
Um, let's hit done
So now you can see just like that I just dropped one video in but all of these ads just got created
You can see here on the right. Let me move myself over to the side here. Perfect
So
Here you can actually see all of the different ads if I click on this I can see what it's going to look like
Um in an instagram feed i'm going to see what it's going to look like
Uh, you know here on a on a video feed so it's going to mock that up for you. It's going to show you how it all
um is going to work and
I'm going to go ahead choose this and then
And there's a whole video on how to add your domain which you can check out in a different part of the course
And uh, let's keep going from the top down
I kind of got ahead of myself there. So let's so we added our video
Okay, but now we need to have some sort of text. So I would say something like
Do you have a message?
In
your heart
um
And then you'll see if I just wait a second
It's going to add that text above this. This is what people can read before they start watching your video
So this video is very powerful. Most people are just going to watch the video
But this text is also something that can just kind of grab their attention
um
You could say something like um
Join our three-day
online workshop to launch your
You know christian
podcast online
Um
so we're saying things like
um christian we're saying podcast we're saying online workshop all of the text that you use here is going to be
Fed to the facebook algorithm and they will then send this
They will send this to the right people. So if we've said the word christian, they now know
Okay, that's probably going to be best if I can find people who are
You know have christian type interests, right?
So there's a whole lot i'll show some more examples a better copy I would write
Probably three or four sentences here
Of what is gonna and I would format it this way with a sentence a space a sentence a space
It just makes it really nice and easy to read
Um, so every every sentence is a paragraph is a good way to remember it
Okay
Uh, and then if we go down a little more here
I'm just gonna zoom out my page just a bit because I can't there we go
So go down to headline and say, uh, you know, january
You know 18 through 21
And that text is going to show up down here at the bottom, right?
okay, and uh, and that is
Just another place you can put a little bit of text people can read this they can read that text before they click
the learn more button
And then this is the button that they will have here as an option to click on something
And then we actually want to send them somewhere. We need to send them to a page where they can they can purchase
This um, so for this example
I'll just go ahead and grab our kind of standard
um
Format here. So let's go back here. Click there
right
and
Now it's actually going to send people
To this domain so when they click learn more that learn more button right here
it's going to take them to this page and this is the page where they can
Watch a video do some do whatever they need to do and then eventually, you know, check out this
So right now we're using click funnels to build that page and that's where we're sending people
and
What that page does and how to build that page is a little bit on the outside of the realm of this course
But we potentially will have some training on that later
Okay, so we've got this
and i've got my
uh
Yeah, just keep going through this looks everything's pretty much set up the way we need to
so now
What I can do is i've just written my text i've got the link in there
I've got the dates all that stuff's set. I can just click here and hit duplicate
and let's create a
for another one of those
So now i've got a copy and I can leave everything the same and I can just come in here and put a different video
in place
so
i'm gonna grab
Uh, let's see
this one
Okay, so now i've got and i'll just call this challenge invite, you know, too it's just something that helps you remember
Uh, you know where it is I could even just you know, I see like jesus face in the we got that that poster
Up there of jesus face. So that just reminds me
Oh, that's the one that she did in front of the you know in front of that that chair
Uh in front of um, so we scroll down here
We can all the text has been duplicated so I can kind of
Leave this as is and you can keep going you could make two or three variations of this
You could try different videos
That way you're not having to come up with this perfect video
And then publish that and hope that it works you can create two or three versions and see which one works
Facebook's going to figure out it's going to show
This video to the first person another video to the second person another version of another video to the third person
And then it will decide say hey, I think like it'll figure out that when we show video two
To this type of person it gets better results. And then at that point it will
It'll just put more of the ad spend
Towards that video so you don't even have to you know do anything
It'll just sort of promote that video above the rest
So if you give it a few options, uh, it will kind of figure that all out for you. So
At this point we can actually go ahead and launch this campaign
The easiest way to do that is to click up here at the top level
And you're going to the very bottom right here and hit the big scary green publish button
and at that point you're going to have
Uh, facebook is going to go
Going to review your ads your ads do have to get reviewed before they will publish
It is a brand new account. It may take
A day or two to get those reviewed and approved
and so, uh
Just be aware of that
Once you start spending more and more on facebook that those reviews can can get down to an hour or two
So but just on a first account, they're pretty slow to get it. Let's get it started. So
That's everything on this as far as getting a challenge campaign set up
If you've got any questions, you can comment on this video or you can email us at help at kmw support