A person thinks, I'm just supposed to make a logo.
And then they think, well, it's pretty.
I like pink, and I like swirly lines.
And so they make a logo like that because it represents them.
And they never did all the hard work at the beginning
to really figure out who the client is, because it really
doesn't matter if they like pink, right?
It matters on who they're targeting.
And I think most people think they
know who their ideal client is, but they really
haven't worked with someone to just narrow it down
so specific that they know exactly where that person
hangs out, what do they like, what colors do they like,
what draws them, what kind of public persona,
where can we find them, right?
Because all of that stuff's going to affect
how we do a logo and branding.