WEBVTT

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You guys, we have a bit of fun news for you today.

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While we're waiting for folks to come in and to

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join us and to get connected to audio,

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while we get started, something very fun.

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Today, Dion wrote an article for

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Entrepreneur Magazine that was published today.

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The title of that article was,

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Three Ways to Unlock

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Your Team's True Potential by Creating a Team of Leaders.

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Here's the cool thing about that.

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Entrepreneur Magazine has 2.6 million readers

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and 1.5 million followers on social media.

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You guys, you're getting the inside scoop on

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the training before millions of other people.

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How cool is that?

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You're ahead of the masses.

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I'm going to pop a link here for you so you guys can check out

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that article and give Dion a whoop-whoop in the chat.

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He loves the attention,

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so you guys just have to lavish it on him.

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You got to give it to him because he bathes in

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attention as he's getting red.

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How many of you last week,

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how many of you scheduled a time for

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your first six-hat team session?

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Yeah, Robin, I see you.

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Let us know in the chat,

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tell us how did it go for you?

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What was maybe a standout moment during that time?

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Even if it was just the learning.

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While you guys are doing that, Dion,

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did you want to say, before I move on,

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did you want to say anything about

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the six-hat sessions with the teams?

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Not that you have to, but just to know if you wanted to.

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Yeah, certainly. Thanks for the feedback.

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Got different people sending me notes.

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Got yours, Robin, as well.

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Hey, Robin, if you've got a minute,

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tell us quickly what happened on your deal.

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I liked your story.

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Yeah.

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Well, we did a whiteboard and we put all the hats across the top,

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and so we could put the post-it notes underneath the colors.

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All of our team got together for a one-hour cut-off date,

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and we basically went over the six hats,

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what they are, once again, for a review,

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and then the idea,

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we wanted to come up,

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brainstorm ideas for marketing, marketing for leads.

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Everybody was coming up with these crazy ideas and putting them up there.

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One of them was put red tags,

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which is a stop work order,

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put red tags on the tiny houses at the shows.

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We were just coming up,

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put a banner at the beach that an airplane flies around for talking about NOAA.

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We had all these crazy ideas,

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and we ended up doing the blue hat at the end,

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and we ended up with three, top three,

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that we decided to do HDTV ads or YouTube ads,

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pop up for a NOAA nerd on our website or affiliate articles.

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Those are the one, two, and three that we're going to pursue in that order

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to see if that works.

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That's how we ended.

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That's awesome.

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That's an impressive outcome for a first shot at six hats.

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Yeah.

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Well, thank you.

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And it wasn't me, it was the whole,

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and we started out slow,

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like, oh man, how do you do this?

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This is crazy.

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I don't know what this is.

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And then all of a sudden,

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we started putting up these ideas and laughing,

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and we just had a great time of camaraderie

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and coming up with brainstorming ideas for the subject.

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And it was just a good exercise.

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Yeah, man.

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I love what your team are doing, Rowan.

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Well done.

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That's really cool.

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You know, six hats starts to change the way,

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you start to be a little more suspicious of your very strong points of view.

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You go, hang on, is that just a black hat?

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So you start to realize there are six ways of thinking.

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What's very cool is in season three,

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we'll actually talk about two more,

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and they are really exciting hats.

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We'll talk about those.

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But once you've got the six hats functional,

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you'll find yourself questioning your own thinking,

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broadening your own approach to anything,

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by thinking about a vacation or any plans,

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anything you're doing,

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just run through them quickly in your mind.

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They become second nature.

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And you realize you can function in all six.

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Totally, totally, totally cool.

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I mean, did you say, Jenny,

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we did two six hat sessions in the last,

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or three six hat sessions in the last week?

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We did two, yes, in one week.

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Yeah.

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Yeah.

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And Robin, I liked that you pointed out

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that it started out slow,

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but you guys stuck with it and you gave space,

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and then it just opened up.

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And that's what the comments are,

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is that there was laughter during the session, Robin,

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is what you said.

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And Nancy says, a standout moment

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was when we realized we were having fun.

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I think that's the best outcome, isn't it, Dion?

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When people are having fun, yeah.

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Love that.

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We'll go ahead as you guys, as we're going along,

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if you wanna drop some questions in the chat.

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Oh, bless you.

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Or if you wanna drop questions in the chat

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or let us know how your six hat session went,

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we'd love to hear.

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All right.

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Okay, so we're gonna go ahead and get on with the call.

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Today, we're gonna be talking about

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how to be a change enabler and not a change inhibitor.

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And so we're gonna discuss

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the three levels of response to change,

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the critic, the bystander, and the advocate.

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And then we're gonna discuss how to leverage change

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to mine the undiscovered gold

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that already exists in your organization.

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So for today's pro tip,

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maybe go back over the content

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and re-watch one of the videos

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and see how much you've grown

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since the first time you watched that

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and see maybe if you gleaned something new

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that you didn't get the first time that you watched it

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and let us know what comes up for you with that.

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All right, are you guys ready to dive in?

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As again, as we're going through the material,

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add questions to the chat,

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I'll go ahead and keep an eye on that.

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And then if there's time at the end,

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we'll answer some questions.

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All right, Dionne with that,

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we're gonna give it over to you.

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Yeah, that's great.

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This is such a natural follow on

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from what we talked about last week.

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Cause you know, once we realized

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that there are other ways of thinking,

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we start to become aware of our own thinking

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in the sense of, you know, if you look at the six hats,

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they were divided into three categories.

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There's critical thinking,

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you know, where we have logic and reason,

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and that's a very obviously solid way to think.

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Then there's creative thinking,

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which isn't necessarily got logic and reason

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as its foundation,

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but more inspiration and intuition and experience.

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And then there's metacognition

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or thinking about thinking.

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And what we're doing here is making ourselves,

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becoming self-aware about our own thinking.

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And this is what drives growth

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because we suddenly realize, hang on a second,

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we get a little more suspicious.

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As we told you last week,

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if you want to have a good giggle,

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get on the team, six hat team with Brilliant

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and say, I have a strong red hat feeling

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and everybody will start laughing

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because we've got about a 90 something percent failure rate

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on red hat thinking at Brilliant.

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We know for almost for sure

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that if we are so sure this is gonna work,

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cause that's our gut feel, it's probably not.

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So we've, you know,

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and what it does is it helps you

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not be quite so serious about this.

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And so, you know,

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Ben Zander tells a wonderful story

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about the British English prime minister

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is sitting in 10 Downing Street

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and he has another prime minister visiting.

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And while they're there, there's a knock on the door,

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a lady walks in and she's just frazzled.

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She's really concerned.

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She's upset.

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She's going crazy.

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Her is going everywhere.

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And she's, and so the prime minister says,

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my dear lady, remember rule number six.

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And she stopped for a minute.

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She's totally calm and she's restored to total calm

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and she leaves the room.

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And a few minutes later, the situation is, you know,

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as it always is, happens three times, right?

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Different people come in, frazzle, get all worked up.

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And then the prime minister says,

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please remember rule number six.

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And there's this immediate calm and they step out.

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So the visiting prime minister was just so intrigued by this.

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So he says, my dear colleague,

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could you tell me rule number six?

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He said, sure.

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It just means don't take yourself so damn seriously.

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Sorry if that word offended you,

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but don't take yourself so seriously, you know?

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And he says, could you tell me the other five rules?

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If that's rule number six,

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could you tell me the other five rules?

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He says, there are no other five rules.

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That's it.

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It's just rule number six.

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So rule number six is don't take yourself so seriously.

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And I think what Six Hats does is make you realize

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that just because you have a strong preference

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for a primary and a secondary way of thinking

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doesn't constitute all the ways

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of thinking about that problem.

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And that's a very healthy self-awareness.

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We've talked a lot about self-awareness,

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because I would say,

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if I considered all the challenges

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there are in leadership and management,

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I would say maybe 60, 70,

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maybe even 80% of problems are solved

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by just making people self-aware.

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If you make them self-aware,

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they immediately, for most people,

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that's all you need to do.

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You don't have to get on their case.

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You just need to make them aware this is the situation.

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So again, today is another one of those self-aware,

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metacognition, thinking about our thinking.

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So in this time, it's about the subject of change.

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So this is, how do we...

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we become a change enabler and not a change inhibitor.

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And so there really are three levels to this growth,

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three stages, if you like.

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The first is the critic stage.

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This is where we resist change.

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We kind of frame it in our own thinking as,

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I don't like change.

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I like things to be stable.

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I like things to be the way I know them.

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I don't want change.

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And to some degree,

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we all have a little of this in us, the critic.

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Level two is the bystander

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or sort of the passive agreer, if you like.

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And our response, we frame it in our mind is,

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you know, I don't like it, but change is probably good.

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You know, change is growth.

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I can get with that.

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And then the third level or third stage of this

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is where you become the advocate.

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We become the lead.

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We lead change.

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And this is where we frame it as change is essential.

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In season three,

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we're going to talk a lot about existential flexibility

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and how you need to kill your own products

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before the market does

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and how to respond ahead of the curve

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and not just, you know,

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get behind with the way the market's responding to you,

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your products, your services.

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And so we'll talk a lot about that.

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And so leading change.

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So we are laying foundations now for season two and three,

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which we hope to take up, you know, the next level.

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So let me talk about three ways

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in which you go from stage one, critic,

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through stage two, the bystander,

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to stage three, the advocate, to leading change.

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So from resisting change

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to just sort of responding to change

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to actually leading change, how do you get yourself?

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And by the way, you can get there very quickly.

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It doesn't take 10 years.

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If you think about it, it can take 10 minutes.

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So let's get through that

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and talk about how would you do that practically.

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So thinking about change,

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first thing I'm going to go through

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what drives those levels,

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what drives that progression are three things.

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So I'm going to talk about how to reframe.

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We're going to start that first.

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How do we reframe the concept

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or thinking about change, our metacognition?

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How do we think about change?

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So, you know, when we frame things correctly,

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it's easy for this to become part of our culture,

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part of our language.

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When change becomes a natural part of our business culture,

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our team culture,

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what happens is growth feels not only more normal,

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it starts to feel essential.

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Because really, if you think about this,

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today's success,

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today's success is really the threat of tomorrow's success

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or put differently,

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the threat of tomorrow's success is today's success.

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Nothing makes us settle down faster than success.

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We have a saying in leadership,

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nothing is more dangerous than unbroken success.

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Have you ever met someone

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who's just gone from success to success to success?

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Man, when you ask them any question,

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they're on top of their game.

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They think everything they say is pure gold, right?

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Oh, this is gold, this is gold, this is gold.

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Because they're at the top, they've just got success.

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But somebody who's had some failures in between

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is a lot more cautious.

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You know, it's like, okay, well, this might be one way,

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this might be another way.

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My father-in-law tells a wonderful story

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about a young man who wanted to write a book

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about parenting.

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And he's one of those deep researchers, analytical types.

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Anybody here, you know, say, that's me right there?

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Okay, so you'll like this story.

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So they're engaged,

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he researches every single parenting book

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and he summarizes down to 10 main things

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and he writes a book

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and it's called the 10 Commandments of Raising Children.

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And so they get married and things are going great

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and they have the birth of their first child

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and he rewrites the book

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and he calls it the Five Guidelines for Raising Children.

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And after the birth of their fourth child,

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he rewrites it and he calls it

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One Possible Hint for Raising Children.

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So we went from the 10 Commandments to one possible,

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what happened there?

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Self-awareness, right?

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You found out the 10 Commandments

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weren't quite so solid as you thought they were.

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But you know, in business,

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sometimes when we hit a successful product,

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obviously we wanna build on that

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and we don't wanna change what's working,

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but we need to be aware that that often is the very thing

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that's shutting us down to possibilities in the future.

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So we need to continually ask ourselves,

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what needs to change?

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What processes need to change?

357
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What products need to change?

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Do we need to address new markets?

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So this, what can we change?

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We never say, as leaders,

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we never say, you know, our people won't do that.

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Our customers won't do that.

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Our community won't do that.

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All that we can say is we haven't led them there yet.

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You know, you see this in a nonprofit situation,

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educational situation, oh, well, you know, our parents wouldn't

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do that, our students wouldn't do that, our team wouldn't do

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that. Well, it's not that they wouldn't do it, you just haven't

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led them there yet, or you hadn't led them there well, yet.

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So we can lead people wherever they need to go, for the most

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part. Because we know that the first question of a leader, what

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am I being as a leader, that this change produced this

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response? It's not why are these people not listening? Why don't

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they get it? What's so they just being done? What's the problem

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with my team? Why aren't they on the game? No, that's not our

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leader thing. So he says, what am I being as a leader, that

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when I introduced this change, it produced this sort of odd

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result. And or even in the positive, what did I do there

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that made it work? You know, one of the hardest things is to get

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people to teach on leadership. Do you know why? There are a lot

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of people who are great leaders. There are a lot of people who

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even have written about leadership, studied leadership,

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but it's actually quite difficult to find someone to

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teach on leadership itself. And here's why. Because to teach on

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leadership, you have to answer that question, what did I do as

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a leader that produced this positive result? How can I first

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analyze it, figure out, give it a framework, give it language,

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package it up so that others can use it? Do you know how few

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people go through that metacognition process they've

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thought about their thinking? What did I think? What failed?

391
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What worked? What framework can I then create so that others can

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use, you know, what I've done? So that is why finding people

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who can teach on leadership, a lot of great leaders, but when

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you ask them, they did it intuitively, they didn't do it

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in a conscious way, it was sort of just part of their gift. But

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you can develop that by asking yourself the so reframing about

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change is one of the key ways to learn to think about your

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leadership to think about how you're influencing others. If

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you think about what is it, what is a leader, a leader is someone

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who manages their own influence, positively, a good leader

401
00:17:14.800 --> 00:17:17.920
manages their own influence positively in an intentional

402
00:17:17.920 --> 00:17:22.760
way. So we're trying through the course of these seasons, and

403
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each of these trainings to make you intentional, give you the

404
00:17:26.319 --> 00:17:32.040
tools and make you aware of your own thinking. So people will

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00:17:32.040 --> 00:17:35.280
change if we teach them how to change, right, they don't just

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change automatically, just because they understand the

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concept of what you're saying, does not mean that they know how

408
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to get there. It's amazing how many times we say to the team,

409
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you know, we tell them three times, I want you to go from A

410
00:17:49.200 --> 00:17:52.080
to B, but we never told them how to get to A to B, we never told

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them how to navigate A to B, we just said, we got to be at B.

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And they go, conceptually, we understand, practically, we

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clueless, we have no idea what you just said. Sounds wonderful.

414
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I'm for it. What is it? So that's the point where we have

415
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to really help people because here's the bottom line, we have

416
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to realize this. And this might help some of you reframe your

417
00:18:12.720 --> 00:18:17.080
thinking about change, because change is inevitable, but

418
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progress is optional. Right? Change is inevitable, but

419
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progress is optional. If you want to make progress, we have

420
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to continually ask what needs to change, we have to create a

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culture in our team that says, so if you lead some people, or

422
00:18:34.920 --> 00:18:38.120
you're leading customers, and you're changing something in

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your product offering, and you're explaining that to a

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customer, you have to lead them to the new place, not just tell

425
00:18:44.400 --> 00:18:48.440
them, you have to lead them there. So we never say, our

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customers wouldn't accept that we just lead them to where they

427
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have to go. Okay, so that was point number one, reframing how

428
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we think about change. Let's talk next about responding. How

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do we actually deal with change when it happens? One of the

430
00:19:05.760 --> 00:19:09.440
things I've noticed over the years in different contexts, you

431
00:19:09.440 --> 00:19:13.640
know, nonprofits, education, different types of businesses,

432
00:19:13.640 --> 00:19:18.440
finance, technology, all the different environments that I

433
00:19:18.440 --> 00:19:22.760
found myself in, I've realized that there are some people, or

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every person rather has what I call the change capacity limit.

435
00:19:28.640 --> 00:19:32.400
Some people have a limit, but how much change they can handle

436
00:19:32.520 --> 00:19:36.840
in a certain period of time. You know, and some people have huge

437
00:19:37.000 --> 00:19:41.160
capacity limit, their change capacity is so huge that you can

438
00:19:41.160 --> 00:19:43.720
change things every hour, and they find it exhilarating, and

439
00:19:43.720 --> 00:19:46.680
they're in and they go. And other people like, hey, man, I

440
00:19:46.680 --> 00:19:50.400
can't change more than one thing a month, slow down, slow the

441
00:19:50.400 --> 00:19:54.720
ship down, I can't move this fast, you're killing me. And so

442
00:19:54.760 --> 00:20:00.000
recognizing that your change capacity can grow. But if we

443
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Constantly pushing someone on their limit as a company, this might be the beginning which start

444
00:20:06.480 --> 00:20:10.880
with, this might just really be the beginning of their exit from the organization because who wants

445
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to live constantly pressed, constantly stressed all the time, I'm never keeping up, this is going

446
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too fast, there's too much change for me. So as a leader, we have to discern between somebody who's

447
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just processing the change and somebody who's actually hitting their limit. And to me, it's

448
00:20:28.480 --> 00:20:34.880
like if there's a general trend of them always pushing back, you might want to rethink about

449
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whether this is a comfortable environment, sometimes the kindest thing you can do is let

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those folks find an environment that doesn't push their change capacity limit, let them go to a place

451
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a little more stable, especially for those of you that are running smaller businesses, things move

452
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lightning as fast as greased lightning and so as you're going at that pace, it can be too

453
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much for some people. So we want to make sure that the rate of change that we're

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introducing as leaders, as an organization, isn't stressing everyone in the team. If you're doing

455
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that as a leader, you're driving too hard, too fast and all that you're going to do is you're just

456
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going to hemorrhage people because they're going to run that change capacity limit for a while

457
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and then they're going to hit timeout, they're going to say I can't live this way, this is too much.

458
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So just back it down a bit. So as you're thinking about this, the way we deal with change,

459
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if you find yourself constantly annoyed by every change that comes, that might be the red flag for

460
00:21:36.480 --> 00:21:42.400
you just to say timeout, this change level in this organization is too much for me and that's good

461
00:21:42.400 --> 00:21:47.680
self-awareness to know that, it's not that anything's wrong with you, it's just where you

462
00:21:47.760 --> 00:21:54.480
function best. But some people thrive on the bleeding edge of change and I love that stuff.

463
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One of the things I know that really helps with change is when you're introducing change

464
00:22:03.680 --> 00:22:11.440
is to ask the question, can we do less? Many, many times simplification as we talked right in the

465
00:22:11.440 --> 00:22:19.920
early episodes, we talked about simplification drives speed and so oftentimes we're introducing

466
00:22:19.920 --> 00:22:26.080
change because we want to improve the speed of the organization and when we're doing that,

467
00:22:27.760 --> 00:22:33.760
many times that's a matter of doing less. So often we can respond to change positively by asking,

468
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can we do less? Can we achieve this change by doing less? Because often the answer will

469
00:22:41.840 --> 00:22:46.880
surprise you and again we've got six hats to think it all through and think through that change and

470
00:22:46.880 --> 00:22:53.760
process it properly. And what you find is the six hats is a power tool to helping everyone in the

471
00:22:53.760 --> 00:23:02.160
organization go through a very healthy processing of the proposed change. As a leader, I want to

472
00:23:02.160 --> 00:23:06.800
suggest that what you do rather than saying, hey we're doing this, I went on vacation, I thought

473
00:23:06.800 --> 00:23:13.120
about the company, I came back, ta-da, here's the new thing. I would rather put it out as a proposal.

474
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When you put it as a proposal with an open hand, you allow your team to go through the six hats,

475
00:23:19.120 --> 00:23:23.520
to go through the process of dealing with the change and where you make change positive.

476
00:23:24.320 --> 00:23:30.240
Because the worst thing we can do is create change and then just as the team's starting

477
00:23:30.240 --> 00:23:35.520
to digest that change, put another one in. And just as they start, hit them again and again. And so what

478
00:23:35.520 --> 00:23:42.160
happens is the change we introduce never gets its full momentum because we never gave a

479
00:23:42.160 --> 00:23:49.760
chance to get any speed. Think of a flywheel or a merry-go-round, is it what you call them?

480
00:23:49.760 --> 00:23:53.840
A merry-go-round in the kids park where all the kids sit on, somebody pushes it in the circle.

481
00:23:53.840 --> 00:23:58.880
Now remember when you were the kid who had to do the pushing, all the kids jumped on and how

482
00:23:59.120 --> 00:24:04.560
hard was that first cycle? That was unbelievable energy, right? I mean you really had to push hard

483
00:24:04.560 --> 00:24:08.240
because all the kids were sitting waiting for you, go faster, go faster. And you're pushing with all

484
00:24:08.240 --> 00:24:13.120
your might, you sort of get it going but then what happens? Picks up momentum and the faster you go,

485
00:24:13.760 --> 00:24:18.320
the more it spins. Eventually you're just standing on the side tapping it, right? And it's spinning,

486
00:24:18.320 --> 00:24:25.280
it's going. So that is how a good way to think about change, think of a flywheel. A lot of times

487
00:24:25.280 --> 00:24:30.240
we do the first cycle, it's too hard, let's stop this. We just need to push through and so as a

488
00:24:30.240 --> 00:24:37.680
leader you need to give time for your change to gain momentum till the point it feels almost

489
00:24:37.680 --> 00:24:46.240
effortless, right? So if you're considering a change right now for your team or for yourself

490
00:24:46.240 --> 00:24:52.960
by the way and you go into a new job, a new situation, you need to give that moment time

491
00:24:52.960 --> 00:24:59.760
for the thing to pick up momentum. Excellent, very good.

492
00:25:00.000 --> 00:25:04.200
The element I want to talk about is how now to lead change,

493
00:25:04.200 --> 00:25:06.720
how to be an actual agent of change

494
00:25:06.720 --> 00:25:08.840
where you are leading it.

495
00:25:08.840 --> 00:25:13.640
And you'll notice sometimes we use similar questions

496
00:25:13.640 --> 00:25:15.560
because they're the same metacognition

497
00:25:15.560 --> 00:25:18.700
just applied in a different way.

498
00:25:18.700 --> 00:25:21.680
And here's a question that we've asked that's similar.

499
00:25:21.680 --> 00:25:25.580
If somebody new was hired to do my job,

500
00:25:25.580 --> 00:25:27.760
even if you're the leader, even if you're the founder,

501
00:25:27.760 --> 00:25:30.300
if someone new is hired to do my job,

502
00:25:30.300 --> 00:25:34.380
what is the first thing they would change?

503
00:25:34.380 --> 00:25:38.220
Now, this question is wonderfully misleading

504
00:25:38.220 --> 00:25:43.100
because what it's doing is that things get a life.

505
00:25:43.100 --> 00:25:47.060
The best way I can describe this is maybe when you just,

506
00:25:47.060 --> 00:25:49.220
when you moved from one house to another

507
00:25:49.220 --> 00:25:52.980
and then these boxes that you never got quite to unpack

508
00:25:52.980 --> 00:25:54.820
and they got stuck in the dining room

509
00:25:54.820 --> 00:25:56.440
or somewhere in the kitchen,

510
00:25:56.440 --> 00:25:58.340
and then they quote, get a life.

511
00:25:58.340 --> 00:26:00.920
And after a while, you don't even notice them, right?

512
00:26:00.920 --> 00:26:02.400
You don't even see them anymore.

513
00:26:02.400 --> 00:26:04.200
They're just like part of the furniture now.

514
00:26:04.200 --> 00:26:06.840
They become part of your environment.

515
00:26:07.840 --> 00:26:11.980
If a new person walked in who wasn't programmed

516
00:26:11.980 --> 00:26:13.640
to see them as part of the environment,

517
00:26:13.640 --> 00:26:15.400
they go, why do we have these ugly boxes

518
00:26:15.400 --> 00:26:17.500
still sitting in the corner?

519
00:26:17.500 --> 00:26:19.440
That's what I'm talking about.

520
00:26:19.440 --> 00:26:21.560
I'm talking about your replacement walking in

521
00:26:21.560 --> 00:26:22.760
and looking at your job and saying,

522
00:26:22.760 --> 00:26:25.660
why do we still have the ugly boxes in the corner?

523
00:26:25.660 --> 00:26:28.440
Your replacement coming in and saying,

524
00:26:28.440 --> 00:26:30.120
why do we do this?

525
00:26:30.120 --> 00:26:32.000
Why do we confuse our customers?

526
00:26:32.000 --> 00:26:34.120
Why do we have so many levels of membership?

527
00:26:34.120 --> 00:26:37.220
Why do we, you know, whatever it is.

528
00:26:38.160 --> 00:26:42.920
So think about what would, you know,

529
00:26:42.920 --> 00:26:45.600
and to do this, the best way to think about it

530
00:26:45.600 --> 00:26:49.200
is to try to imagine that this is your first day

531
00:26:49.200 --> 00:26:52.400
in this job and imagine that you don't know anything

532
00:26:52.920 --> 00:26:54.800
about the business and you're discovering everything

533
00:26:54.800 --> 00:26:55.640
for the first time.

534
00:26:55.640 --> 00:26:57.660
This is actually harder to do than one thinks

535
00:26:57.660 --> 00:27:02.660
because I spent a number of years doing CEO consulting,

536
00:27:03.120 --> 00:27:05.040
which is a job I learned to hate.

537
00:27:05.040 --> 00:27:08.040
Because what I found out is I kept creating solutions

538
00:27:08.040 --> 00:27:10.320
that I could implement, but the CEO I was working for

539
00:27:10.320 --> 00:27:11.600
could not.

540
00:27:11.600 --> 00:27:13.700
The main thing I learned is I came in

541
00:27:13.700 --> 00:27:17.540
and I was really useful for about 90 days.

542
00:27:17.540 --> 00:27:19.520
And then my usefulness plummeted.

543
00:27:19.520 --> 00:27:20.480
Why?

544
00:27:20.480 --> 00:27:23.660
Because I didn't see the ugly box in the corner anymore.

545
00:27:24.520 --> 00:27:27.880
I got just, I became sensitive to all their issues.

546
00:27:27.880 --> 00:27:30.160
Hey, why didn't you fire that CFO?

547
00:27:30.160 --> 00:27:31.800
He's useless, he doesn't know what he's doing.

548
00:27:31.800 --> 00:27:33.040
Look at all these mistakes.

549
00:27:33.040 --> 00:27:34.180
Look how he's misled you.

550
00:27:34.180 --> 00:27:35.420
Well, he's my brother-in-law.

551
00:27:35.420 --> 00:27:37.360
Oh, okay, you know.

552
00:27:37.360 --> 00:27:40.960
So what happens is I start to become all,

553
00:27:40.960 --> 00:27:42.720
and the more we get into the detail,

554
00:27:42.720 --> 00:27:45.000
the more I start to understand all the subtleties

555
00:27:45.000 --> 00:27:47.840
and the interrelationship of all their decision-making

556
00:27:47.840 --> 00:27:50.520
and I become sensitive and empathetic

557
00:27:50.520 --> 00:27:52.240
to the way they made the decisions,

558
00:27:52.240 --> 00:27:54.160
why things are the way they are,

559
00:27:54.160 --> 00:27:57.160
instead of asking all the dumb questions.

560
00:27:57.160 --> 00:27:59.200
So when you're answering this question,

561
00:27:59.200 --> 00:28:02.240
if someone new was hired to do my job,

562
00:28:02.240 --> 00:28:04.680
what is the first thing they would change?

563
00:28:04.680 --> 00:28:07.760
The question is, what's the dumb question they would ask?

564
00:28:09.500 --> 00:28:12.020
What's the dumb question they would ask?

565
00:28:12.020 --> 00:28:15.280
And it may sound like when you're getting paid big money

566
00:28:15.280 --> 00:28:19.600
to come in and consult with a CEO,

567
00:28:19.600 --> 00:28:22.240
the pressure could be to ask sophisticated questions

568
00:28:22.240 --> 00:28:24.600
and look like you know what you're doing,

569
00:28:24.600 --> 00:28:26.800
as opposed to asking the dumb questions.

570
00:28:26.800 --> 00:28:29.440
And it's actually the simple dumb questions

571
00:28:29.440 --> 00:28:31.980
are the ones that move the needle the most.

572
00:28:33.080 --> 00:28:36.760
Another way to think of it, this is fixate on the why.

573
00:28:39.040 --> 00:28:41.680
You know, when my kids were little and they were growing up,

574
00:28:42.400 --> 00:28:47.280
we played a game and I said to the kids,

575
00:28:47.280 --> 00:28:49.840
I'm gonna tell the answer to all questions.

576
00:28:49.840 --> 00:28:51.840
There's one answer to all questions.

577
00:28:51.840 --> 00:28:54.940
And I was trying to capture their imagination.

578
00:28:54.940 --> 00:28:57.680
And so I got them to start with any sentence

579
00:28:57.680 --> 00:29:01.640
and then I just kept asking why.

580
00:29:01.640 --> 00:29:03.540
I don't know if you've ever played that game as a kid

581
00:29:03.540 --> 00:29:05.000
or if you've played that, if you have kids,

582
00:29:05.000 --> 00:29:06.960
if you've played that game, it's quite fun.

583
00:29:06.960 --> 00:29:08.960
So you can start off with why is the sky blue?

584
00:29:08.960 --> 00:29:10.740
The sky is blue, why?

585
00:29:10.780 --> 00:29:13.060
Well, because of the way the light, whatever.

586
00:29:13.060 --> 00:29:13.880
Why?

587
00:29:13.880 --> 00:29:15.940
Well, because the sun, why?

588
00:29:15.940 --> 00:29:18.860
Well, because eventually where do you end up with?

589
00:29:18.860 --> 00:29:20.900
Well, that's because God made it.

590
00:29:20.900 --> 00:29:21.740
Why?

591
00:29:21.740 --> 00:29:22.560
Because God is God.

592
00:29:22.560 --> 00:29:24.220
And that's the ultimate answer to all questions

593
00:29:24.220 --> 00:29:25.540
because God is God.

594
00:29:25.540 --> 00:29:27.580
It doesn't matter where you start, what you talk about,

595
00:29:27.580 --> 00:29:29.500
keep asking why you end up with the same answer

596
00:29:29.500 --> 00:29:30.460
because God is God.

597
00:29:30.460 --> 00:29:31.700
Because that's where you end up, right?

598
00:29:31.700 --> 00:29:33.060
The final thing.

599
00:29:33.060 --> 00:29:37.420
And as that simple example,

600
00:29:37.420 --> 00:29:41.060
you need to ask enough why questions in a row

601
00:29:41.060 --> 00:29:42.860
to get to the heart of the matter.

602
00:29:42.860 --> 00:29:47.180
Many times, many of us will set up a culture in our company

603
00:29:47.180 --> 00:29:49.020
where we only accept the first why,

604
00:29:49.980 --> 00:29:51.940
but we won't accept the second and the third

605
00:29:51.940 --> 00:29:53.940
because it gets annoying, right?

606
00:29:53.940 --> 00:29:56.820
It is annoying when someone keeps saying why, why?

607
00:29:56.820 --> 00:30:00.100
And if they asking why for a genuine desire.

608
00:30:00.000 --> 00:30:03.600
to get to the heart, the underlying structure of a matter,

609
00:30:03.600 --> 00:30:05.880
that is really good.

610
00:30:05.880 --> 00:30:08.120
So another way to think of that is,

611
00:30:08.120 --> 00:30:09.720
what would a great leader do

612
00:30:09.720 --> 00:30:12.080
and how would they initiate this change?

613
00:30:12.080 --> 00:30:14.200
Or a simplified version,

614
00:30:14.200 --> 00:30:17.440
how would a great leader initiate this change?

615
00:30:17.440 --> 00:30:19.360
So you're thinking of this change,

616
00:30:19.360 --> 00:30:24.160
think about how a great leader would bring change about.

617
00:30:24.160 --> 00:30:25.760
I said in a leaders meeting once,

618
00:30:25.760 --> 00:30:27.960
a senior executive meeting of a,

619
00:30:28.960 --> 00:30:32.280
it was a big franchise group, a food franchise group,

620
00:30:32.280 --> 00:30:35.000
and it was the senior board members

621
00:30:35.000 --> 00:30:36.480
and they were all sitting together.

622
00:30:36.480 --> 00:30:40.280
And I watched this leader do something pretty amazing.

623
00:30:40.280 --> 00:30:42.520
He wanted to bring in a change, which is pretty radical,

624
00:30:42.520 --> 00:30:45.080
for which he thought the board would pretty much not agree.

625
00:30:45.080 --> 00:30:46.720
And that's part of why he brought me in,

626
00:30:46.720 --> 00:30:48.800
was to help with the process.

627
00:30:48.800 --> 00:30:52.960
And he presented an idea, he asked it as a question,

628
00:30:52.960 --> 00:30:55.240
and then he made sure he never said a word

629
00:30:55.280 --> 00:30:58.840
until every single person had said something.

630
00:30:59.680 --> 00:31:04.240
Smart leader, that's a great way to introduce change.

631
00:31:04.240 --> 00:31:07.520
And even when people asked him a direct question like why,

632
00:31:07.520 --> 00:31:09.200
he didn't feel the need to answer,

633
00:31:09.200 --> 00:31:10.360
he'd like leave it in there

634
00:31:10.360 --> 00:31:11.720
and see somebody else picked it up

635
00:31:11.720 --> 00:31:13.560
because other people would jump in.

636
00:31:13.560 --> 00:31:15.400
And he just got the conversation going

637
00:31:15.400 --> 00:31:17.880
and he got the team to process,

638
00:31:17.880 --> 00:31:19.960
he got his board to process the change.

639
00:31:19.960 --> 00:31:23.720
And I thought, this person is really skilled.

640
00:31:23.760 --> 00:31:25.560
So we've talked about the three groups,

641
00:31:25.560 --> 00:31:27.640
the critic, the bystander, and the advocate,

642
00:31:27.640 --> 00:31:28.480
but let me tell you,

643
00:31:28.480 --> 00:31:30.560
it's the most fun when you lead the change,

644
00:31:30.560 --> 00:31:31.400
when you're an advocate.

645
00:31:31.400 --> 00:31:33.520
Even if you're not the leader,

646
00:31:33.520 --> 00:31:36.240
you can be an incredible asset

647
00:31:36.240 --> 00:31:38.120
to the person who's leading you,

648
00:31:38.120 --> 00:31:39.680
by jumping in and being in.

649
00:31:39.680 --> 00:31:43.280
One of the things I love about working with Team Brilliant

650
00:31:43.280 --> 00:31:45.520
is that you propose a change

651
00:31:45.520 --> 00:31:48.120
and everybody jumps in to help lead the change,

652
00:31:48.120 --> 00:31:49.560
which is fantastic.

653
00:31:49.560 --> 00:31:53.480
Because the resistance and all that doesn't,

654
00:31:54.240 --> 00:31:56.240
because they know they can say anything.

655
00:31:57.640 --> 00:31:59.040
And I think it's in season two,

656
00:31:59.040 --> 00:32:03.040
we talk about how to make things less dumb from SpaceX.

657
00:32:03.040 --> 00:32:07.520
And I've had people tell me that idea is dumb.

658
00:32:07.520 --> 00:32:08.360
Why?

659
00:32:08.360 --> 00:32:09.800
Because again, permission to say that

660
00:32:09.800 --> 00:32:11.400
in a way that's healthy.

661
00:32:11.400 --> 00:32:14.080
So when we're leading change,

662
00:32:14.080 --> 00:32:17.120
it is the most invigorating, self,

663
00:32:17.120 --> 00:32:19.080
it's hugely fulfilling.

664
00:32:20.200 --> 00:32:23.440
And to, as we've said many times,

665
00:32:24.400 --> 00:32:27.080
we have to empower people to think.

666
00:32:27.080 --> 00:32:29.520
We have to empower people to have a mind,

667
00:32:29.520 --> 00:32:32.280
to have an opinion, to be able to ask why,

668
00:32:32.280 --> 00:32:34.880
to call something that's dumb, dumb.

669
00:32:34.880 --> 00:32:37.400
And here's the shocking news.

670
00:32:37.400 --> 00:32:41.520
Almost everything we all do is dumb in some way or another.

671
00:32:41.520 --> 00:32:43.800
So our job is to try to make people think.

672
00:32:43.800 --> 00:32:46.840
And we have to empower people to think.

673
00:32:46.840 --> 00:32:49.040
And we have to empower people to have a mind,

674
00:32:49.040 --> 00:32:51.760
to have an opinion, to be able to ask why,

675
00:32:52.120 --> 00:32:54.480
so our job is to try to make it less dumb.

676
00:32:54.480 --> 00:32:56.200
There was a quote from Elon Musk.

677
00:32:56.200 --> 00:32:59.920
So, regardless of what you might think of Elon,

678
00:32:59.920 --> 00:33:03.000
he has built some pretty awesome organizations.

679
00:33:04.160 --> 00:33:08.440
And so, but I'm a great fan of Theodore Roosevelt,

680
00:33:08.440 --> 00:33:09.840
and I've made this quote again.

681
00:33:09.840 --> 00:33:12.680
I want to drop this quote again for us.

682
00:33:12.680 --> 00:33:15.200
What I'll do is I'll just drop it here in the chat.

683
00:33:15.200 --> 00:33:16.040
So you got it.

684
00:33:16.040 --> 00:33:18.560
If you don't know the quote, I love this quote,

685
00:33:18.560 --> 00:33:20.120
and we use it a lot.

686
00:33:20.120 --> 00:33:20.960
And so I'll read it.

687
00:33:21.040 --> 00:33:23.520
It is not the critic who counts.

688
00:33:23.520 --> 00:33:24.920
Amen to that.

689
00:33:24.920 --> 00:33:29.560
Not the man who points out how the strong man stumbles.

690
00:33:29.560 --> 00:33:31.320
No talent to do that.

691
00:33:31.320 --> 00:33:34.640
Or where the doer of deeds could have done them better.

692
00:33:34.640 --> 00:33:36.120
Again, that takes no talent.

693
00:33:37.000 --> 00:33:41.280
The credit belongs to the man or woman

694
00:33:41.280 --> 00:33:44.120
who is actually in the arena,

695
00:33:44.120 --> 00:33:48.920
whose face is marred by dust and sweat and blood,

696
00:33:48.920 --> 00:33:50.840
who strives valiantly,

697
00:33:52.080 --> 00:33:56.400
who errs, who comes up short again and again,

698
00:33:56.400 --> 00:34:00.360
because there is no effort without error and shortcoming.

699
00:34:01.800 --> 00:34:05.840
But who does actually strive to do the deeds,

700
00:34:05.840 --> 00:34:10.840
who knows great enthusiasms, the great devotions,

701
00:34:11.760 --> 00:34:15.679
who spends himself in a worthy course,

702
00:34:15.679 --> 00:34:19.080
who knows the best in the end

703
00:34:19.080 --> 00:34:22.120
and the triumph of high achievement,

704
00:34:22.120 --> 00:34:24.600
and who at worst, if he fails,

705
00:34:24.600 --> 00:34:28.920
at least fails while daring greatly,

706
00:34:28.920 --> 00:34:32.800
so that his place shall never be

707
00:34:32.800 --> 00:34:35.280
with those cold and timid souls

708
00:34:35.280 --> 00:34:38.920
who neither knew victory nor defeat.

709
00:34:38.920 --> 00:34:41.760
What caution buys you is mediocrity.

710
00:34:42.400 --> 00:34:43.239
The end.

711
00:34:44.679 --> 00:34:45.840
So what we would like to do

712
00:34:45.840 --> 00:34:47.880
is give you some time to break out in your teams

713
00:34:47.880 --> 00:34:49.400
and talk about your leaders

714
00:34:49.400 --> 00:34:50.960
and work through the worksheets.
