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Thanks, Jenny. I appreciate that. You know, this, this rule,

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the five second rule really can have a very profound impact on

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your life. And the craziest thing about this rule is how

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it's so simple, it's almost cheesy. And it and I want to

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tell you how it came about. Because really, what the simple

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five second rule is, is that, you know, what if I told you

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your life could kind of go to a whole new level, because you

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made a decision within five seconds, because it turns out

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that from the time you have an idea, your brain will talk you

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out of anything in about five seconds, you've got about five

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seconds from the time you get an idea till the time you've

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talked yourself out of it. And you know, that's a that's a

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pretty profound bit of research. There's a lot of neuroscience

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behind this. And I honestly could do three weeks on this.

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But I want to keep it super simple today, and really

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introduce you to the core idea of it. And trust me, if you're

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interested in a lot of the neuroscience and background and

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all that stuff, there is just a lot of stuff in here. But I want

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to go to one core idea. So the one core idea is, you know,

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that everything in life all change in you takes courage. And

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there's a reason why sometimes our courage fails. And so, you

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know, I, I was thinking about how do we overcome those

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excuses, you know, that fear sometimes, or, you know, that

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that thing of man, I know, it's important to exercise, but it's

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been 20 years, and I've made no, I've made no changes, you know,

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it's, I know, it's really important to eat right, and I

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will do it one day, when, but I just never get to some of these

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things. What is it with that? What is it that causes us to

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freeze? Or what is it in our mind? So I want to lay out just

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a couple of things. Firstly, what is the five second rule? So

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the five second rule, as I said, is so simple, it's almost cheesy.

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And that is you count down from five. So you say 54321 move, you

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take action, you count down, and you take action. That's the

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whole, that's the whole thing. That's all there is. And so it's

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54321 move 54321 go 54321 start speaking, step in, move forward.

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And so the reason why this is so powerful, because counting down

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like that, when you're when you, by the way, it does not work, if

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you count up, the neuroscience is so weird on this, if you

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count 123, because 12345, well, then there can be a

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6789 1520 2000 5000, whatever it, there's no end to that. But

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when you count down, your your mind, for a moment, goes into

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pause mode, it freezes the old habits, it freezes the old ways

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of thinking, it freezes your usual responses to something,

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because it feels the countdown, and it's not sure what's coming

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next, it's like a bit of anticipation. And in that

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moment, you can find your courage, that countdown stops

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your old mindsets, your old ways, your old pathways. So how

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did Mel, so just if you don't know who Mel Robbins is, by the

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way, today, she's, I think, the most sought after woman speaker

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in the United States. And all came from this, she was a

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criminal attorney. She, you know, was, you know, by law, all

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he tends to had a great family, working super hard, and she just

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became more and more overwhelmed by life to the point that she

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couldn't get up in the mornings, kept hitting the snooze button,

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was just exhausted. And many times her kids missed the bus or

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went to school without lunch, or she couldn't get to pick him up.

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She arrived late at work. I mean, she was just really in a

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bad place. And so one day, she was thinking about all this. And

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one of those late night things when you've slept into early in

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the morning, and you can't go to sleep at night, your mind's

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very active. And, you know, those modes that one gets into

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sometimes, so it's like one or two in the morning, and she was

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watching a rocket launch. And they did 10 9854321 launch, and

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something triggered in her mind, she noticed the sense of

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anticipation of that launch, she noticed that her mind got

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fixated for that moment, she wasn't distracted, she wasn't

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multitasking, she wasn't thinking about anything else,

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she was just anticipating that liftoff. And when that happened,

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she noticed a huge change in her interest level. And so she had

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this thought, I wonder if I can launch myself out of bed in the

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morning. So she said she thought

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about it, she was going to sleep, that as she starts

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surfacing in the morning, or if her alarm goes off, the minute

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she starts coming away, she was going to count down from five,

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and then say, launch and, you know, or move and get out of

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bed. So the next morning, she did this. And so she started to

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surface, she started with 54321, launch, and she found herself in

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the bathroom. Before she had fully figured out what she was

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doing, before she could hit the snooze button, and do the old

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habits, she had somehow bypassed all her years and decades of

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bad habits and bad training. She was fascinated by this, she

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thought, well, maybe it was a one off. So you know what

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happens next, right? She did the next day, the day after that,

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it was into two weeks, three weeks did flawlessly did not go

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back to the old ways. And so she became interested as an attorney

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as a highly educated person, I think she has a Harvard Law

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degree, very smart person. And so she decided to research this.

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And to her utter amazement, she found case study after

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neuroscience study after another, that confirmed why this

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worked. And so she started to interview neuroscientists, she

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started to interview other research scientists to figure

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out how on earth does such a tiny trick. It feels like a bit

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of a Jedi mind trick. She was like, how can something this

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simple, be so massively effective. And so what she

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learned is that the way the mind works is it's a little bit like

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think of a road system in your brain, right? And if you know,

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you know, being from Africa and being in the bush, my family had

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a game farm. And, you know, we would do these little trails,

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we'd find these little trails where the animals had walked. So

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the animals walk the same trails through the bush, and it makes a

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little pathway, and you can follow that pathway, you know,

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with a deer go and then the bigger animals come in the

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pathway gets bigger, and so forth. And we didn't have big

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cats, but we did have some giraffe and some, you know, some

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very big animals like kudus about twice the size of horse,

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it's, you know, really big, big back, and they're really heavy.

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And they, they make a wider pathway. And then we decided,

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well, one day, what we were going to do is we were going to

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create roads, and you will like the sophistication of the civil

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engineering, I'm about to share with you African style, is that

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the worker had worked on the farm for, I think it was like

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70. And his name was Abel, and Abel had a roll of toilet paper

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on a stick. And he tied it to a tree. And this is really what

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happened. And he just walked through the bush, and he knew

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these trails, and he followed them. And then my dad followed

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behind him with a D six grader, literally, and made a road

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through the bush. Now, we could have gone later and tied that

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road, I suppose we didn't, but we did put gravel down. And so

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your brain is a lot like this. When you first have a thought,

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it's like that tiny little pushing through the bush, you

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get scratched, there's no pathway yet. You did a second

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or third time you start to get rid of, you know, you start to

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break off the branches that were scratching you. And slowly you

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can walk through and then the path gets wide until eventually

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if you did enough times, it becomes a highway. So think of

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the first time you started driving, there were so many

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pathways, there was no there was just like running through the

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bush, like the key goes in here, I have to put in neutral, if it

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was a stick shift, you had to put the clutch in, I have to

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reverse, I have to think of this, I must stop, I must look

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at the traffic. And it's so but now that there's a highway of

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driving, I see Ben, you're driving there. So you're

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illustrating the point. So there's a highway now. And in

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that highway, your brain, you see the keys, and the next

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minute you're at the mall, and you don't remember driving. The

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reason is there's a highway now. And so what happens is, we have

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developed highways of eating, highways of exercising or not

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exercising, highways of, you know, learning what when you

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learn something new here at the edge, your natural highway is to

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fight it, because you have a working memory, you have a

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working memory of how you sit down at your desk, how you work,

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how you do the what you do. And so what the five second rule

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breaks is it breaks the gets you off the old highway, it puts you

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onto a new road, it puts you onto a new pathway. So disrupts

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and interrupts default thinking. And it distracts your mind for

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just a minute, on all the old ways, old excuses, old things

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that you're used to doing, and it changes your physiology, not

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just your psychology, but your physiology. And it makes your

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mind fall back in line, it starts to submit to instead of

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your mind talking you out of it, you're talking your mind into

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it. That's basically what's happening. And this simple

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little exercise

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five-second rule starts to become like your starting ritual. It literally activates your

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prefrontal cortex. Now, all that science to say that it works, the simple little idea works. So,

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an example of this is, you know, Mal's been teaching this to a lot of different people.

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And so, you know, people have used this. They're sitting, you know, they're sitting in a room,

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maybe at a bar or a club. And the guy wants to go, you know, approach the girl sitting across

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the room. And he's talking, guess what he's doing? Talking himself out of it, right? But if he goes,

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five, four, three, two, one, move, the next minute he's standing in front of her and he has to say

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something. There was a great story of she had just taught this. And there was a very introverted

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engineer who was sitting listening to all this. And it was at some big company. I've forgotten

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exactly who it was. It was, I'll think of the company's name in a second. But it was, you know,

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a very large multi-billion dollar technology firm. Anyway, they'd done the conference, Mal had spoken,

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and he was sitting there. And he saw the CEO walking by and he'd want, there were so many

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layers between him and the CEO. And he thought, man, if I can just share this idea with the CEO.

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And immediately he started with, you know, all the talking me out of it thing. And he just went,

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five, four, three, two, one, walk. And the next minute he's in front of the CEO. And the guy stopped and said,

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can I help you? And he shared the idea. And so, you know, the CEO said, that's interesting.

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What's your name? And left. Now, nothing came of that particular story. But that guy did something

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he had never done before. He created a new neural pathway in his mind, in his behavior. He'd opened up

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a new opportunity realm because he had always used the excuse that he was an introvert

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to allow, or I'm not good with people socially, as an excuse to talk himself out of it.

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Now we all have excuses. That just happens to be one of them. So let's talk for a minute. I just

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want to share a quick quote from Mel herself. She says, it takes just five seconds to change your life.

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Sounds like a gimmick, doesn't it? It's not. It's science. I'll prove it to you. You change your life

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one five second decision at a time. In fact, it's the only way you change. The five second rule has

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transformed the lives of people around the world. The rule is easy to learn and its impact is profound.

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It is the secret to changing anything. Once you learn the rule, you can start using it immediately.

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The rule will help you live, love, work, speak with greater confidence and courage every single day.

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It wakes up the inner genius, the leader, the rock star, the athlete, the artist, the agent inside of you.

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Mel Robbins. So I want to share with you today just three key ideas about this. What is this thing?

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How do we use this tool? And then I want to extend the challenge. Because one thing we have to break

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when we're in a learning program like this, and we do a lot of repetition to give you so many

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opportunities to start up and to start putting to practice. I'm going to end this session and we

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will have a breakout here with your teams. And I would love to ask the team leaders, could you

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enroll everyone in your team in a 30 day challenge? And the 30 day challenge is simply this, to use

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the five second rule every single day for 30 days without exception. Now, if you drop a day,

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that's easy. You just start at day one again. And the 30 days starts again. So you can't say,

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oh, I dropped it off to day 10. That's okay. Day 11 can be day one. And you can just start again.

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So you can, you do your 30 days may just take longer. So why 30 days? Because it takes a

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minimum. Some people say 90. But this particular one is so simple. And it creates pathways so

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quickly in your mind that I think 30 days in and you will never forget it. That moment when you

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know you should get up right now and go to the gym and you're about to talk yourself out of it

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that feeling of I don't have motivation. I'm tired. I don't want to do this that moment 54321

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move, put on your shoes, leave. That is what we're doing. Now some of you may have to stack a bunch

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of five seconds together to put you on your shoes, get out the door, get in the car, arrive at the

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gym, get your first exercise. You may have practiced it five times before you even push the first

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weight. So there you go. Whatever it takes, right? Whatever it takes. So why does this work?

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Right? Well, three key ideas.

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Number one, you need to understand how your emotions work

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and that you have a huge control over them.

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So, a neuroscientist called Antonio Damasio,

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I think I pronounced it correctly,

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says that the human beings are feeling machines that think,

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they're not thinking machines that feel.

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And we make decisions based about 95% of our decisions,

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according to him, are actually based on our emotions,

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not our rational thought.

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That's a surprising,

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that's a rather frightening statistic, if that's true.

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So, why does this work?

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We've talked before,

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you all remember about the elephant,

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the rider and the pathway, everybody remember that, right?

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Do you remember the analogy?

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The elephant is the emotions,

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the rider is the rational part,

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the pathways, the change, the direction we're trying to go.

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So, if you just speak to the head, to the rational side,

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and the elephant isn't interested in moving, guess what?

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No progress will be made.

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If you just speak to the emotions

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and the rider isn't in control of what's going on,

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the elephant will go charging through the bush.

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And I can tell you, as an African,

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if you see a bunch of teenage elephants

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run through a bush, they can get really mischievous,

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they can create a highway in the bush.

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They just flatten trees,

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they flatten everything when they do that.

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And so, nothing stops them.

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But so, what we're trying to do

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is we're trying to speak to the rider and the elephant,

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and that's why the five-second rule works.

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So, here's another,

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since we're on the subject of shocking information,

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a research paper of 25 years,

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and there's a fantastic TED talk on this,

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about the fact that your brain has no emotional circuits.

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Your brain has no emotional circuits.

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What your brain does is it creates a prediction,

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and then based on that prediction,

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your brain will literally invent the emotion in the moment.

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You wake up in the morning,

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oh, that's terrible, I remember what I did yesterday,

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I'm probably gonna get fired today,

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and it makes a prediction, I'm going to get fired.

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And when it makes that prediction,

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your mind says, oh,

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I know what emotion goes with that, depression.

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It literally makes up the emotion in the moment.

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So, you say, what, you mean I can control that?

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You can, with a little bit of help,

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but the five-second rule will get you there much faster,

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we'll talk about that.

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So, emotions that seem to be happening to you

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are actually made by you.

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Let me say that again,

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emotions that seem to be happening to you

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are actually made by you.

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You, based on a prediction you made,

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but if you change the prediction,

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you can change your emotion,

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and you can architect your own experience.

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This is a mind-boggling piece of neuroscience.

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This is some of the most extraordinary breakthrough.

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So, university, I think it was Stanford University,

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we did the research,

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25 years to discover you have no emotional circuits

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in your brain is incredible thought,

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that you have much more control over your emotions

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than you think.

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Does that surprise anyone?

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Is anybody really surprised by that data?

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Some of you are.

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It surprised me when I first thought,

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but it also is exciting, isn't it?

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I mean, it means that if you change your predictions,

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you change your experience.

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So, let's talk about the second big idea.

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The second big idea is you can rewire your brain

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through action.

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The reason the five-second rule works

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is when you count down,

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as you start counting down,

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remember your brain goes into pause mode,

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it gets the old ways are suspended,

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your old reactions, excuses,

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lack of feeling motivation,

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whatever is suspended for a moment,

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anticipation builds as you hit.

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Now, here's the strange thing,

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your mind knows you're gonna get to zero

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and you're gonna move,

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and it works anyway.

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This is fantastic news.

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It works anyway.

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So, in that moment, you release your courage,

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you release, you get to do what you wanna do,

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not what you've talked yourself out of.

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And so, most of us spend a good portion of our lives

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talking ourselves out of stuff,

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whether it's just talking yourself

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out of the gym that morning,

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talking yourself out of starting that new business,

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talking yourself out of speaking to the CEO

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about your new idea,

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asking your boss for a promotion,

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whatever it might be,

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whatever it is you're doing,

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you're talking yourself out of it.

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And what this simple rule does

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is it gives you an action point that calls you.

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Now, when you keep doing this action,

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if you go five, four, three, two, one,

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move to go to the gym,

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and you keep doing it,

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at some point, that highway will go from a little.

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footpath to a nice gravel road, to a tarred road, and you will not need the five-second

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rule anymore. Once it gets that well-worn, well-structured neural pathways in your mind,

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you don't need these mental assist programs to get you there. This is just to get you

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going on the new pathway, get you off the old highway of laziness and bad eating and

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lack of exercise, as an example. I picked that because I know that will affect everybody.

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There are very few people who say, oh, I eat great, I'm really exercised, I'm in great

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shape. If there are people like that on the call, I just want to say, on behalf of everyone

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else, we hate you. Not really, but well done, well done, if you're that person. I can't

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say that because my wife's on the call and she's that person, so there you go. Take it

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all back. All is forgiven, come on. The next thing is, if you use the rule to take this

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kind of action, whenever you're facing challenging circumstances, difficulties, you'll be surprised

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how many opportunities for growth this will actually unlock for you. This idea that, oh,

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that's just the way my emotions are, that's just the way I'm wired, that's not true. You're

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not wired that way. Your predictions have worn a pathway in your mind to such a degree

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it's made you that way, but your emotions aren't you. There's a deeper you that's bigger,

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more powerful than your emotions. There's a part of you, your inner being, if you like,

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your spirit person in you that's far greater than your mind or your emotions. That's really

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good news. So if you caught this idea that you can rewire your brain through this action

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and this tool, there are others, but this one is one of the most powerful that I know.

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I've just loved using it. So we said there were three points. So the first point we went

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through was understand your emotions and the control you have over them. And then we talked

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about two, you can rewire your brain through action. And then three, start with one win.

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Start with one win. So I picked three. You can pick any one you want, but if you don't

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have one, pick one of these. So I'd like you to pick one because in the worksheet, which

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you're about to get into, you will be able to fill in which area you want to go after.

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So here's one. Let's talk about exercise. We all believe that we should exercise more.

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We thought about it many times, et cetera, as we've discussed. But did you know that

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exercise is 100% mental? The physical work part is just the result of that mental activity.

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And here's the big key there. When you do this pathway well enough, it becomes an identity.

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You're not an overweight person trying to exercise. You're a healthy person exercising.

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It's like, I'm not somebody trying to give up smoking. And then somebody offers you a

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cigarette. You don't say, oh, I'm trying to give up. The identity there is I'm still a

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smoker. I'm trying to give up. But if you switch the identity to, again, it's 100% mental.

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If you switch the identity to, I'm a non-smoker now. Somebody offers you a cigarette. Oh, I don't

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smoke. Notice the difference. Not I'm trying to give it up. I don't smoke. The identity there

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is I am a non-smoker. You've switched from smoker to non-smoker. You've switched from

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a non-exerciser to an exerciser. You're switching from an unhealthy person to a healthy. I am a

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healthy person that is now exercising. You say, well, it's only been a day. Sure, but you've

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switched your identity. And now you're on your road. Now we're just going to exercise every day

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because your new identity allows you. So what you did is you changed your prediction.

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You changed your prediction. My prediction is one day I'm going to stand on the scale,

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see the number, and it's going to look different. You notice some of the other, I'm sure you're

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hearing some of the other trainings coming through as we're talking. Or number two,

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so exercise number one. Number two, productivity. Of course, we've been talking a great deal about

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that here at The Edge. And so, you know, one of the, you know, one of the two biggest issues

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with productivity is we've talked about is distractions. The ability to manage distractions.

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5, 4, 3, 2, 1, turn off all social notifications. 5, 4, 3, 2, 1, turn off all the distractions.

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5, 4, 3, 2, 1, start my deep work session. 5, 4, 3, 2, 1, open my

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book and write my Monday morning queues. If you got behind in your queue book, super easy way to

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get back every Monday morning or even start today if you're a bit behind, write your new to-do list.

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Next Monday, new to-do list. Why? Because every month, each time you're transferring things from

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last week's list to this week's list, you can ask yourself, can I delete this? Can I delay this? Can

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I delegate it or can I automate it? All those mechanisms only kick in if you've actually

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started. So what the five-second rule gives you is the ability to start and to take action

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and the action rewires your emotions. So for many of you, productivity, right?

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Third one you might want is take control of your mornings. Owning your mornings is one of the best

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ways to increase your life, your productivity, your sense of well-being, and your sense of

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accomplishment. So according to Duke professor Dan Ehrli, he says the first two or three hours

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of the day are your brain. Two to three hours after you've woken up, your brain is at its very,

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very best. So that's really interesting. So that's not the time to be doing email.

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Use it for your deep work, for doing something creative, for moving your business forward. Don't

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use your very best time for your very lowest functions. Again, we've done training on that.

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Here's another little bit of a shocking theory. Again, more research and about the idea

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that every time if you hit the snooze button, it actually has a harmful brain.

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It harms certain brain functions and that harmful effect can last up to four hours.

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So no more snooze buttons. The snooze button might be the worst invention for human psychology ever.

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It's very damaging. You put yourself into a very unusual, unnatural mental state. I'll just leave

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it at that. Well, we'll skip the science because I want to land this. I want to give you a chance

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to break up into a breakout session. So Jenny, back to you.
