WEBVTT

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Welcome, everyone.

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It's so good to see you.

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Happy Wednesday.

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We're at week 26.

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And we are going to do a summary review this week of what we've

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learned these last 12 weeks.

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And so last week, we talked about scaling your business

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by working backwards and how to prepare

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to scale the business to the next level

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by delighting your customers.

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And I like that little switch in that tagline.

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It's how to do it by delighting your customers

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is a great way to look at that.

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And this week, as you guys know, we

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are talking about how to make your learning permanent.

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And so we're going to do that by summarizing all

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that we've learned over these last 12 weeks.

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And we're going to provide you with a cheat sheet

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so no one has to worry about writing things down and trying

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to remember it.

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So just before we dive into that,

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I just want to give you guys a pro tip for today.

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And it's in line with reflecting over these last 12 weeks.

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Just a reminder to set time aside

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to reflect on what you have done and accomplished,

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especially at the completion of projects or major milestones

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like this, the 12 weeks, is a great time

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to reflect on what you have accomplished

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and what you've learned.

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And this is important for you and your team to do.

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All right, with that, is everyone

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ready to dive in, ready to get started?

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I'm going to go ahead and hand it over to you, Dion.

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And I will post the cheat sheet in the chat.

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Awesome.

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Well, I'll give everybody a chance

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to grab that cheat sheet.

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I'm excited because as I was going through all of this,

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I just realized when you're having

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this level of conversation, you're definitely

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up at the next level.

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And so I want to say to each of you,

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congratulations for being here and for,

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I know it's a really amazing commitment

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to dedicate the same one hour every week to the program.

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So I do not take that lightly.

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We do appreciate it.

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We thank you for your consistency in that.

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But I also think you're making a huge investment

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in your own learning and in your own leadership.

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So we covered in week 14, which is where we'll pick it up,

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we talked a lot about courageous leadership,

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the core concept of leadership.

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In episode 15, we talked about the two hats

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creating relational space where you wear multiple hats.

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I know that came up on the CEO call

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that we have with the CEOs of each of the teams,

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how many times we use the two hats thing

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and how that creates space relationally.

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And then we went through episode 16 and 17

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with shaping up work that matters,

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that's using 37 signals as a strategy

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for shaping up work and finding that super thin slice.

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The joke at Brilliant is I cut it so thin

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it's gone see-through.

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So that's a good sign.

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If you've cut it so thin that it's see-through.

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I've also been amazed at watching our own team

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who have been doing it for a few years and still learning.

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So we never get to a point of leadership

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where we go, oh, I've heard that.

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I think leadership is one of those topics.

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You can hear the same thing every few months

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and go, oh yeah, that's right.

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I got to do that.

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I got to grow some more in that.

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So it's like listening to a beautiful piece

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of classical music and you say, my favorite piece,

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Tchaikovsky's Fifth Symphony in 1889.

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I think he wrote that and he was just an incredible,

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but I don't listen to that and go,

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oh no, it's a cabaret, you heard that.

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So you develop a relationship with these concepts.

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And so we also went from there to 18, week 18,

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episode 18, we talked about the five second rule,

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Mel Robbins' idea that you got five seconds

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before your brain will talk you out of anything

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you're trying to do.

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Then we went to episode 19.

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We talked about how to power start.

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So the start one was pulling all the key concepts

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we've been teaching into one mechanism.

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So you can remember S-T-A-R-T

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if you're trying to power up a project quickly.

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And if you can get that habit going,

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you start anything no matter how much

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you don't feel like doing it.

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So that's a really powerful way to just take command

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of how you're feeling about a thing

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or how you're thinking about a thing

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and just drive it into execution mode.

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And then in 20, we talked about

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how to create powerful playbooks.

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That actually is a new component.

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We're always adding new components.

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That was new even for Team Brilliant.

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And then 21 was the 70-20-10 rule.

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And we'll go through that in a second.

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And then we ended up the last few weeks

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with how to be a brilliant project manager,

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leading three types of people.

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I know that created a lot of conversation

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for a lot of people, right?

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Then in 24, we actually gave a playbook for hiring great people, step-by-step playbook.

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And whenever you give a playbook, it does look overwhelming.

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We rarely give entire playbooks, but that was so critical to so many people and for

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a growing business.

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And then 25, we talked last week about scaling your business by working backwards, starting

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with the customer first and talking about their outcomes and then backing it up rather

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than saying, what products and services do we have that we can sell to our market?

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It's turning it backwards.

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So that was a very, very good way of looking at how to really scale up your business.

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When you do that, we also talked about having everybody participate in that.

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So what I'm going to do is this cheat sheet should be really helpful.

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Does anybody, if you want to just scan through the cheat sheet, does anybody tell me what

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technique I was using in the summary?

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Anybody spotted straight away?

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You can throw it in the chat if you see it.

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Just look through it and see what you notice.

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All right.

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Anybody got it?

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No takers?

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Not yet.

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Not yet?

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Not yet.

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It would be easier to spot than that, especially episode 14 is laid out exactly like that.

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They're really looking though.

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Yeah.

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Yeah.

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I'll give you a hint.

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It's the rule of three.

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Did you notice I made three groups of three?

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Now ChatGPT had helped me with some of the summaries and so I didn't always stick to

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the rules, but my instructions were create three keys and don't use more than three bullets

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per key was my instruction to ChatGPT since these days it's all about the prompt engineering.

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We use a lot of AI tools that are brilliant, so becoming good prompt engineers.

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So there it is.

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We use the rule of three because your brain can visualize three things.

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So courageous leadership was really the concept.

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What is a leader?

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You're not a leader because you have a title, but it's how you manage your influence intentionally.

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And so we talked a lot about this idea of creating a team of leaders.

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And so why leadership matters, because as you grow, you get complexity and with complexity

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is the enemy of clarity.

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And so we talked about that leaders' number one job is making simple, simple, simple based

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on a previous training we did, simplicity drives speed.

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And then we talked about three power techniques to take your leadership to the next level,

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how to get active feedback on how you're doing, how are you focusing on the one big thing.

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And we talked about, you know, asking the people who report to you or in team with you

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at the same level and the people above you, powerful questions that empower them to help

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you grow.

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Then when we got to the two hats to create relational space, this is always fun.

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In a small company, you often have family members or involved in what you're doing.

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And so keeping the hats separate is a really helpful way.

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And we all remember the story of the guy who fired his son in the factory and then sat

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on with him afterwards and said, hey, I wear two hats.

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One is as your dad, the other is the CEO.

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As the CEO, you're fired.

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We're not having that anymore.

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We've talked about it.

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You're not doing it.

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You're done.

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And he put his dad on.

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He said, son, I heard you just lost your job.

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What can I do to help?

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So I just that story summarizes the whole teaching right there.

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So there's so much right about all that.

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And it creates space for especially family members that you in one hat and so that you

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don't mix, mix those hats.

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Then we talked about shaping up work that matters.

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And we gave you a notion template or a PDF that allowed you to really think through your

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projects.

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I'll jump straight to part two, because that really locked it all down.

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And then we set boundaries for a project.

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And the first thing we decide on appetite.

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We don't start with how long will this project take?

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We do it the other way around.

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I'm prepared to give so many deep work units.

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And we realize that shaping up work is measured in deep work.

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Since you know, you've got at least one deep work session a week.

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This will not interfere with other with other work that you're doing.

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And that's why you never are late on a project, because the deep work sessions there, you're

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counting up your deep work session, put in an extra one or two for margin.

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And we say, OK, this will take four deep work or whatever it's going to take.

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So we start with the appetite first, not not to how long will the project take?

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I'm prepared to put three deep deep work session into that.

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And then what's the idea worth?

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What's included?

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What's not included?

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And then coming up with a very high level fat marker design.

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And it's exactly what the word means is if you had a big fat marker,

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you know, those super big markers you get for the whiteboard.

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You can hardly even write words with it.

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So it's just like a squiggle in a box.

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And then this points to that box and a squiggle.

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The idea of it is that you solve it at a very high level.

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why you're thinking it through at that point.

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And then you watch for the risks and the rabbit holes.

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Where can I get stuck?

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If the things, if I have extra time,

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what extra stuff can I add?

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And if I'm running out of time, what things can I cut out?

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The power of that particular thing

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is you're setting expectations of your whole team.

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And then we said, you put the pitch together

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and the pitch is really just going through

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those first three steps, but in front of your team.

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So it's you literally, for us, it's just a notion page.

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We just pull it up on our share our screen.

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It's okay, here's the problem I'm solving.

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Here's the appetite.

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Here's what the deliverable is.

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I'm delivering a document or whatever.

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And then we role-played a lot of that.

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Several of you jumped in on all that,

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but this gets innovation at every level

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of the organization.

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So you should be doing pitches all the time, right?

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You should be doing two, three pitches a month.

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If you're not doing pitches, time to get it going

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because pitches is a way.

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So have a pitch day, have one hour set aside,

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maybe just tag it onto one of your daily calls

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or whatever you do, stand up calls.

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So we have pitch Tuesdays.

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Pitch Tuesdays at 2 p.m. Pacific time

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is when you come and people do pitches

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or they do presentations from a previous pitch.

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Here's the project I said I was gonna do.

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And I don't know, I've lost track

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of how many projects we've done,

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but it's well over north of coming up for 50, I think.

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And I believe we've never had one late.

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We did have one case once

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where somebody completely misread the date.

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So we showed some grace,

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but they actually had done the work.

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So we said, okay, you can see that's not an excuse.

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I think it's fair to say we've 50 projects

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and never been an hour late on one of them.

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So, and that's for you too, you can have that.

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Five second rule was a way to take control

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and rewire your brain through action.

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This was to get past procrastination

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or feeling like something, five, four, three, two, one, move.

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And it happens, five, four, three, two, one,

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pick up and dial, five, four, three, two, one,

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start the project.

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So this is particularly great

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if you wanna exercise or whatever.

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We used lots of examples around the power

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of harnessing the power of the five second rule.

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The countdown disrupts old habits

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and that gives you a chance to rewire them,

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creating a highway in your brain.

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That's a lot of how the brain works

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is these neural pathways.

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So what you're doing, the cool thing about the brain

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is when you stop using a highway, a bad habit,

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it becomes all overgrown and it goes,

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it's like somebody just left in the wild.

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And whereas if you run the pathway in a new way,

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it becomes a footpath and it becomes

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like a little sand roadway.

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Soon there's a three lane path,

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paved highway in your brain just through use.

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So when you know that the five second rule

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is a very powerful way to disrupt the old

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and introduce the new.

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So all this is about cognitive control,

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cognitive control in how you initiate projects.

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And then we talked to,

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we pulled all those components together

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and we said, so if you're following me

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on the bottom of page six,

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the start checklist is what's the thin slice?

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What's the thinnest slice of the project

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I'm gonna start with?

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Then target, what does done look like?

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Then we act, we take the first baby step,

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go and get the broom or whatever it is you're gonna do.

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And then you do a reset of your brain,

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you do the five second rule and you start,

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get over all hesitations.

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And then we talked about,

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you create momentum through microburst.

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10 minutes of nonstop work on a new task will be,

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you'll be in the loop.

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So that's S-D-A-R-T.

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I know Jenny, you're big on this one, right?

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I think you've got it written on your desk somewhere,

302
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I thought.

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I was just thinking how much I love Power Start,

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how to Power Start projects,

305
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because there's so many things that you think about

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and they become overwhelming

307
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and it just breaks it down and makes it,

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it's just like shaping up projects,

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but in a different way.

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And I love Power Start,

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especially when I have to do things

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that maybe there is that resistance to it to get going.

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Yeah, I know.

314
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I think you were saying the other day,

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you were tackling a pretty difficult project

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and then you just,

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when you hit in this order,

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next minute you're into it,

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you're 10 minutes into the project

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and it doesn't seem so difficult after all.

321
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And you go, well, what was I hesitating?

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Why was I not feeling like doing that?

323
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That's right.

324
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Absolutely.

325
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I'm actually going to teach it to my daughter

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who I've been,

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she's got a project that she consistently says,

328
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it's just so overwhelming.

329
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And so I got to tell her, I have a tool for you.

330
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And so we'll implement it there.

331
00:14:59.760 --> 00:15:00.600
Yeah.

332
00:15:00.000 --> 00:15:05.680
Yeah, I love, I love this new little language. I don't know who started it in our team,

333
00:15:05.680 --> 00:15:10.640
but somebody said, you know, the slice is now so thin, I can see through it.

334
00:15:10.640 --> 00:15:16.320
You know, so see through slices. And, and, you know, what I have noticed is that the team is

335
00:15:16.320 --> 00:15:21.920
getting very good about thinking about their thinking what, when you've done this 56789,

336
00:15:21.920 --> 00:15:25.360
10 times, whatever, and it starts to become part of your way of tackling projects,

337
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what happens is, you start to, you see everything through those through that lens, you see

338
00:15:32.720 --> 00:15:37.520
everything through those through the SDRT. And so you know that it's going to start with a slice

339
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with an appetite, you know that straight away. And you realize I don't have time, you know,

340
00:15:42.640 --> 00:15:47.200
the next two weeks, I may not actually get three deep work sessions, I may not even get to I'm

341
00:15:47.200 --> 00:15:52.800
only get one in the next two weeks. And so you slice it to fit the one. And that's what that's

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00:15:52.800 --> 00:15:57.840
the genius of starting with the appetite. And what will happen very quickly. I've noticed,

343
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for instance, when we in the last maybe eight, nine projects we've seen over the last few weeks,

344
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coming in at brilliant each time we have pitched to pitch down Tuesdays. I've noticed that the team

345
00:16:10.480 --> 00:16:17.760
is doing things like they doing a slice that lets them think about the project. And that's a very

346
00:16:17.760 --> 00:16:24.160
smart way to super thin slice it. In other words, man, I know I need to do this project. But I can't

347
00:16:24.160 --> 00:16:30.000
even think of the components right now. I can't. I can't even think about how we shape up that

348
00:16:30.000 --> 00:16:36.400
project. So you do a slice to think about shaping up the project. Now that's about as thin as it

349
00:16:36.400 --> 00:16:43.680
gets. That's helpful when you got a huge project, and it's just too big. And you can't even think

350
00:16:43.680 --> 00:16:50.400
through how to shape up the project, then slice it that I'm going to take it for four hours and

351
00:16:50.400 --> 00:16:56.880
take a deep work session. And I'm going to think about how I want to do that. Now another thing we

352
00:16:56.880 --> 00:17:01.440
do, there's just a refinement on this. For those of you who've got this working in your in your

353
00:17:01.440 --> 00:17:07.599
organizations. One of the things we do is we allow people, we make a distinction between the pitch,

354
00:17:07.599 --> 00:17:12.079
which is of a new project and the presentation of one you've just finished. So they're the same day.

355
00:17:12.880 --> 00:17:16.960
So it's the same, we call them pitch Tuesdays, but really it's pitches and presentations.

356
00:17:17.760 --> 00:17:22.560
So what we allow is when somebody's just finished a presentation, we allow them to do a pitch

357
00:17:22.560 --> 00:17:27.359
immediately, because sometimes they made the slice so thin, that it didn't even take them

358
00:17:27.359 --> 00:17:31.280
four hours, you know, they were like 90 minutes into it, and then they realize, oh, I know how

359
00:17:31.280 --> 00:17:36.160
to shape this up. So then we just let them go and shape up the next project. Because sometimes the

360
00:17:36.160 --> 00:17:43.840
deliverable, the presentation is shaping up the project. So you can do that. You can say, okay,

361
00:17:43.840 --> 00:17:48.560
my job, my job was to have a document and to figure out how to shape up this new project.

362
00:17:49.200 --> 00:17:55.520
And my deliverable was the next shape up. So there it is. So your deliverable was the pitch. I hope

363
00:17:55.520 --> 00:18:01.760
that wasn't confusing. But yeah, so so I think the idea there is you can make projects. So what this

364
00:18:01.760 --> 00:18:08.560
does for for everybody in the team, again, it's about cognitive control, because it puts them in

365
00:18:08.560 --> 00:18:17.840
that when people in your team feel that they have emotional and mental control over their work,

366
00:18:18.560 --> 00:18:25.680
they start to feel like owners of their work, and all their creativity, their brain chemistry changes,

367
00:18:25.680 --> 00:18:32.240
and everything shifts forward. And that's and what you're going to have to as leaders constantly,

368
00:18:32.240 --> 00:18:37.280
especially if you're growing and new people are coming in, getting over that worker bee mentality,

369
00:18:37.280 --> 00:18:43.360
tell me what to do. You know, nobody told me all that stuff comes from not being a team of leaders

370
00:18:43.360 --> 00:18:48.240
that comes from just a worker bee thing of I'm just a worker, tell me what to do. And so what

371
00:18:48.240 --> 00:18:54.560
all these techniques are doing for you is they empowering people to be self starters, to tackle

372
00:18:54.640 --> 00:18:59.920
projects to identify a problem in the organization and go, why does it take 30 days to get our

373
00:18:59.920 --> 00:19:04.640
invoices paid? Can we do it in seven, coming up with an incentive, let me go and slice that,

374
00:19:04.640 --> 00:19:09.520
let me see if there's a quick way I can do it. So whether it's your filing system, or new product

375
00:19:09.520 --> 00:19:16.160
innovation, or how you do payroll, it really doesn't matter. When people take ownership,

376
00:19:16.160 --> 00:19:21.760
they only will take ownership when they feel cognitive control. And these tools are designed

377
00:19:21.760 --> 00:19:27.600
to be super simple, and give that control that help. And of course, then we talked about playbooks,

378
00:19:27.600 --> 00:19:33.840
this was fun, because this was new in the in the course. And we went through the four C's of

379
00:19:33.840 --> 00:19:38.960
creating a playbook where you just grab a camera, record the process, doesn't matter if it's, you

380
00:19:38.960 --> 00:19:43.840
know, just on your phone, or zoom, or loom, or whatever you want to use. And then the course,

381
00:19:43.840 --> 00:19:49.600
just lay out the step by step procedure, not too high, not too much detail. And then the cadence,

382
00:19:49.600 --> 00:19:53.760
how often do you have to do this, you need to run this playbook every week, or once a month,

383
00:19:53.760 --> 00:19:57.520
when you do payroll, or when you do it. And then the checklist, when you've done it,

384
00:19:57.520 --> 00:19:59.840
here's the checklist to make sure you didn't miss anything.

385
00:20:00.000 --> 00:20:03.120
And just those four C's are very powerful.

386
00:20:03.120 --> 00:20:06.440
How many have actually built a playbook since we did this?

387
00:20:06.440 --> 00:20:08.040
Just interesting to see.

388
00:20:08.040 --> 00:20:09.680
Yeah, yeah, a couple of playbooks.

389
00:20:09.680 --> 00:20:12.400
Okay, so if you haven't done it yet,

390
00:20:16.240 --> 00:20:18.960
you know, hack, power hack here.

391
00:20:18.960 --> 00:20:22.960
This is a fast way to power your career

392
00:20:22.960 --> 00:20:25.080
because if you can hand off some of your work

393
00:20:25.080 --> 00:20:26.960
to someone else, you can train the next person

394
00:20:26.960 --> 00:20:31.400
and you can rise up as you train others to do this for you.

395
00:20:31.400 --> 00:20:33.520
So this is, you know,

396
00:20:33.520 --> 00:20:36.640
this is about you rising in your leadership

397
00:20:36.640 --> 00:20:40.120
because if you can't give the work away that you have,

398
00:20:40.120 --> 00:20:41.920
you can't step into something else.

399
00:20:41.920 --> 00:20:44.240
You have to let go of what's in your hand

400
00:20:44.240 --> 00:20:46.160
to, you know, to receive what's next.

401
00:20:46.160 --> 00:20:47.680
You can't hold two things in your hand.

402
00:20:47.680 --> 00:20:50.200
So if you're gonna move up,

403
00:20:50.200 --> 00:20:52.800
you've gotta move some of the stuff you have down.

404
00:20:52.800 --> 00:20:54.960
And this is a powerful way to do that.

405
00:20:54.960 --> 00:20:57.480
By the way, it's just a really good way

406
00:20:57.480 --> 00:21:00.360
to add cognitive control to those annoying tasks

407
00:21:00.360 --> 00:21:04.200
that you have to do regularly that you don't like doing.

408
00:21:04.200 --> 00:21:06.800
So, you know, I just put them in a playbook,

409
00:21:06.800 --> 00:21:09.240
run through the process almost mindlessly.

410
00:21:10.320 --> 00:21:15.000
By the way, fun tip here is you can build a playbook

411
00:21:15.000 --> 00:21:17.960
for your end of month for your family.

412
00:21:17.960 --> 00:21:19.760
I write the bills, I do this,

413
00:21:19.760 --> 00:21:21.200
I, you know, I send this check,

414
00:21:21.200 --> 00:21:23.120
I do this, I do this, I do this.

415
00:21:23.120 --> 00:21:25.240
And, you know, I check my account, I do this,

416
00:21:25.240 --> 00:21:27.520
I set the budget for the next month, whatever.

417
00:21:27.520 --> 00:21:28.760
And then just put a few steps,

418
00:21:28.760 --> 00:21:31.120
even if it's four or five steps to start with.

419
00:21:31.120 --> 00:21:33.680
And then every time you find something you missed,

420
00:21:33.680 --> 00:21:34.960
you throw it in there.

421
00:21:34.960 --> 00:21:36.560
And then you just literally put,

422
00:21:36.560 --> 00:21:38.640
I'm just going through the checklist.

423
00:21:38.640 --> 00:21:42.560
And it's just, it just makes boring tasks more,

424
00:21:42.560 --> 00:21:44.320
you know, more tolerable.

425
00:21:44.320 --> 00:21:45.640
And you feel again in control.

426
00:21:45.640 --> 00:21:48.160
It's how you feel about the process.

427
00:21:48.160 --> 00:21:49.000
That's really important.

428
00:21:49.000 --> 00:21:52.560
Okay, and then we talked 70-20-10 rule

429
00:21:53.480 --> 00:21:58.160
is such a mind boggling idea.

430
00:21:58.160 --> 00:22:01.080
You know, that 70% of what you do,

431
00:22:01.080 --> 00:22:02.640
you know, is going to be mediocre based.

432
00:22:02.640 --> 00:22:04.400
20% is going to be just bad.

433
00:22:05.320 --> 00:22:07.560
And 10% is going to be genius.

434
00:22:07.560 --> 00:22:10.880
So you have to get through the 90% junk

435
00:22:10.880 --> 00:22:12.840
to get to the really genius part,

436
00:22:12.840 --> 00:22:14.680
which just means doing it again and again.

437
00:22:14.680 --> 00:22:19.120
And we talked about how quantity drives quality.

438
00:22:19.120 --> 00:22:22.320
Remember the story we gave about the pottery class

439
00:22:23.200 --> 00:22:24.800
or the photography class

440
00:22:24.800 --> 00:22:26.640
where they had to take just one photo

441
00:22:26.640 --> 00:22:28.600
and it had to be absolutely brilliant.

442
00:22:28.600 --> 00:22:30.560
And the others could take as many as they wanted.

443
00:22:30.560 --> 00:22:32.960
And of course the quantity people

444
00:22:32.960 --> 00:22:35.600
way outperformed the quality people.

445
00:22:35.600 --> 00:22:39.040
This is true even of your parenting or your marriage.

446
00:22:39.040 --> 00:22:41.360
Oh, well, we just do quality time together.

447
00:22:41.360 --> 00:22:42.680
That's such a delusion.

448
00:22:43.600 --> 00:22:44.920
I've never seen that ever.

449
00:22:44.920 --> 00:22:46.920
You know, no kid came back and said,

450
00:22:46.920 --> 00:22:51.120
I had 9.6 seconds of quality time with my father.

451
00:22:51.120 --> 00:22:52.440
So that never happened.

452
00:22:52.440 --> 00:22:56.240
So quality drives that component.

453
00:22:57.280 --> 00:22:58.520
Then we talked a lot about

454
00:22:58.520 --> 00:23:00.360
how to be a brilliant project manager,

455
00:23:00.360 --> 00:23:04.320
which really comes down to setting up a project

456
00:23:04.320 --> 00:23:08.400
in the right way, which means setting expectations,

457
00:23:08.400 --> 00:23:11.040
clear definition of what done means,

458
00:23:11.040 --> 00:23:12.840
and then shaping up the project

459
00:23:12.840 --> 00:23:16.920
so that you can deliver the crucial things first.

460
00:23:16.920 --> 00:23:19.160
And then the heads up is how you keep everyone.

461
00:23:19.160 --> 00:23:21.040
So set up, shape up, heads up,

462
00:23:21.800 --> 00:23:23.080
how you keep everyone in the loop,

463
00:23:23.080 --> 00:23:26.800
how you keep everybody engaged and enrolled in the project.

464
00:23:26.800 --> 00:23:29.600
So we talked a lot about project management

465
00:23:29.600 --> 00:23:32.040
is about fundamentally two things.

466
00:23:32.040 --> 00:23:35.440
It's about enrolling the right people in the team

467
00:23:35.440 --> 00:23:38.920
and setting expectations as to what, you know,

468
00:23:38.920 --> 00:23:42.000
to all the stakeholders, when we're gonna do what,

469
00:23:42.000 --> 00:23:46.640
but also setting clear expectations of what done means.

470
00:23:46.640 --> 00:23:49.440
So it's really those two things.

471
00:23:49.880 --> 00:23:53.320
So it's really simple when you get into the nuts and bolts.

472
00:23:53.320 --> 00:23:56.040
And then we talked about leading three kinds of people,

473
00:23:56.040 --> 00:23:58.360
you know, the wise, the foolish, and the evil.

474
00:23:58.360 --> 00:24:02.400
And we realized that we cannot, as leaders,

475
00:24:02.400 --> 00:24:05.760
have the same strategy for helping those three groups

476
00:24:05.760 --> 00:24:07.320
in the same way.

477
00:24:07.320 --> 00:24:09.720
And so we said, we can tell when somebody's wise

478
00:24:09.720 --> 00:24:11.800
because they own the issue.

479
00:24:11.800 --> 00:24:14.000
And you can tell immediately, they usually thank you.

480
00:24:14.000 --> 00:24:16.400
Thank you so much for making me aware.

481
00:24:16.400 --> 00:24:18.360
You know, they know it costs you.

482
00:24:18.400 --> 00:24:19.840
So basically the strategy then is growth.

483
00:24:19.840 --> 00:24:22.040
Let's put a growth path in place.

484
00:24:22.040 --> 00:24:24.120
The foolish folks are always deflecting.

485
00:24:24.120 --> 00:24:25.040
That's how you know.

486
00:24:25.040 --> 00:24:26.640
Wasn't me, it was someone else.

487
00:24:26.640 --> 00:24:27.520
I didn't get the email.

488
00:24:27.520 --> 00:24:28.880
Nobody told me.

489
00:24:28.880 --> 00:24:29.880
It's never them.

490
00:24:29.880 --> 00:24:31.080
It's always someone else, right?

491
00:24:31.080 --> 00:24:33.680
When you see deflection and no ownership,

492
00:24:33.680 --> 00:24:36.040
then the strategy there is containment.

493
00:24:36.040 --> 00:24:36.880
Contain them.

494
00:24:36.880 --> 00:24:39.760
Stop the bleeding with the idea

495
00:24:39.760 --> 00:24:41.280
that you would create self-awareness.

496
00:24:41.280 --> 00:24:43.560
Hopefully they'll become wise and you gain them.

497
00:24:43.560 --> 00:24:45.000
Or if you don't, they'll,

498
00:24:45.000 --> 00:24:46.840
you can release them into the marketplace

499
00:24:46.840 --> 00:24:49.480
to go and do that stuff somewhere else, right?

500
00:24:49.480 --> 00:24:51.200
So that's what it is there.

501
00:24:51.200 --> 00:24:52.480
And then the evil, there's nothing there,

502
00:24:52.480 --> 00:24:55.160
but you know, there's hostility, threats,

503
00:24:55.160 --> 00:24:57.720
that you have to call the lawyers, the police, whatever.

504
00:24:57.720 --> 00:24:59.400
That's just protection is the strategy.

505
00:24:59.400 --> 00:25:00.240
There's not much.

506
00:25:00.000 --> 00:25:07.200
you can do about that. Once somebody uses the word legal or my attorney, you can ask your attorney

507
00:25:07.200 --> 00:25:12.080
this, but I'm pretty sure your attorney will say to you, stop talking immediately, ask them to leave

508
00:25:12.080 --> 00:25:18.000
and end the conversation immediately. Once there's a legal threat, do not think that you can talk

509
00:25:18.000 --> 00:25:22.720
your way through that. You are often creating more legal problems. If somebody's faced some

510
00:25:22.720 --> 00:25:28.960
legal stuff, let me tell you, be very smart with that. Somebody says my attorney, legal,

511
00:25:28.960 --> 00:25:32.400
I'm going to take action, legal action or anything, I'm going to sue you, any of that

512
00:25:32.400 --> 00:25:36.800
sort of language, stop the conversation immediately. That's what you're dealing with there.

513
00:25:36.800 --> 00:25:42.320
And then I'm not going to go through the playbook for hiring great people, but it really came down

514
00:25:42.320 --> 00:25:50.480
to setting up the four key interviews and really driving down to the bottom.

515
00:25:50.480 --> 00:25:55.840
What's the greatest achievement in your life? What's the greatest accomplishment? How did you

516
00:25:55.840 --> 00:26:00.720
achieve that? Just drilling down on that one thing over and over and over again. What's the

517
00:26:00.720 --> 00:26:06.960
biggest obstacles you faced? And drilling it down all the way until that road runs out at

518
00:26:06.960 --> 00:26:12.000
a T-junction and you know you've run out when they get repetitive. And that can take two to three

519
00:26:12.000 --> 00:26:16.400
hours. You can't do that. That's not a one hour. I've never seen that done in an hour.

520
00:26:17.040 --> 00:26:21.920
And then last week, we talked about scaling your business by working backwards. So we talked about

521
00:26:21.920 --> 00:26:27.840
product development, focus, getting your people out of the office. And the key here, which I don't

522
00:26:27.840 --> 00:26:35.120
know that I stressed enough last week, the key is to put yourself in your customers context, not

523
00:26:35.120 --> 00:26:40.880
just in their shoes, in their actual physical context. If you can, you can be in their office.

524
00:26:40.880 --> 00:26:47.280
If you can be with them in the field, wherever your products are utilized.

525
00:26:48.080 --> 00:26:55.360
So when we sold software for life insurance agents to use on laptops, we went out with the life

526
00:26:55.360 --> 00:27:01.360
insurance agents to do actual sales calls. We didn't just go to the insurance company, you know,

527
00:27:01.360 --> 00:27:06.640
where they were being trained. We went out with them. Boy, did we learn stuff. You know, we thought

528
00:27:06.640 --> 00:27:10.800
our software was so intuitive and we found out it was, you know, half the time we were doing this.

529
00:27:11.760 --> 00:27:18.560
So that's a German expression, just visually demonstrated. So, you know, you scratch the

530
00:27:18.560 --> 00:27:24.880
air with the wrong hand. So what happens is we, you know, that whole idea is we learned so much

531
00:27:24.880 --> 00:27:29.280
about, and then we talked about dog fooding. You know, if you do have products that you yourself

532
00:27:29.280 --> 00:27:35.040
can use, make sure you do. And so I thought for fun, because you've been such great listeners,

533
00:27:35.600 --> 00:27:42.400
I, as you know, at one stage of my career, I co-owned, over a 10 year period, I co-owned two

534
00:27:42.400 --> 00:27:47.840
different German companies. So I was in Germany every month, often for a week at a time. And

535
00:27:49.520 --> 00:28:01.040
we had a meeting with Mercedes-Benz, Daimler-Benz. And so we were going there to share some software

536
00:28:01.360 --> 00:28:07.680
and our German partners, my German partner there drove a BMW M5 and just loved that car and was

537
00:28:07.680 --> 00:28:10.720
really, he was into his performance car. Well, you know, they have the Autobahn, so they can

538
00:28:10.720 --> 00:28:17.680
actually drive those things. And of course, unthinkingly, we got in his BMW, and we went

539
00:28:17.680 --> 00:28:22.560
to go and see Mercedes in his BMW. And the senior manager was literally standing at the top,

540
00:28:22.560 --> 00:28:26.960
watching the parking lot. And when he saw us pulling in a BMW, he left a message at the front

541
00:28:26.960 --> 00:28:33.680
desk, the meeting's canceled. Just like that, gone. And it was like, now, in Germany, that's a

542
00:28:33.680 --> 00:28:38.080
particularly big thing. But you know, people, even if they aren't that responsibly active,

543
00:28:38.080 --> 00:28:44.560
they feel that though. And so, you know, it took us months to get it back. And next time we hired

544
00:28:44.560 --> 00:28:49.280
two Mercedes-Benz cars, I went to visit the customer. I had to fly back to Germany,

545
00:28:49.280 --> 00:28:55.680
go through the whole process all over again. But I did learn an incredible, incredible lesson,

546
00:28:55.680 --> 00:29:01.360
dogfooding. You know, do not sell stuff to your customers that you yourself don't believe in.

547
00:29:01.360 --> 00:29:08.000
There's no integrity in that, right? So that's like working for BMW and recommending Mercedes

548
00:29:08.000 --> 00:29:13.200
to people. So it's the same, it's the same idea. Okay, questions, thoughts, ideas?

549
00:29:15.360 --> 00:29:22.320
All right. I know that's always a lot. But when you look back, look how much you did in the last 12

550
00:29:22.320 --> 00:29:27.280
weeks. It's incredible. The ground you've covered, the new tools you have. So the question is, are

551
00:29:27.280 --> 00:29:32.800
they being used? So let me say one thing, and then I'd love us to go into a breakout. And in the

552
00:29:32.800 --> 00:29:39.040
breakout, I'd like you to discuss with your team, which tool would you like to re-energize?

553
00:29:40.160 --> 00:29:43.600
You know, the first time you hear about a tool, sounds good, you may even try it, and then you

554
00:29:43.600 --> 00:29:47.600
forget it. Everybody does this. This is part of learning, right? And then you come back to it,

555
00:29:47.600 --> 00:29:50.960
you fiddle with it a bit, and then you're like, I'm busy now, come back to it, and then you don't.

556
00:29:51.600 --> 00:29:59.600
So what we have to do is we have to insist on the tools for ourselves as a team of leaders, every

557
00:29:59.600 --> 00:29:59.920
single person.

558
00:30:00.000 --> 00:30:03.080
person has to some point, so I'm gonna adopt these tools.

559
00:30:03.080 --> 00:30:05.000
You don't have to adopt them all at once,

560
00:30:05.000 --> 00:30:08.360
but you should be adding at least one power tool a month

561
00:30:08.360 --> 00:30:10.280
to your box of tools.

562
00:30:11.480 --> 00:30:13.560
So they're all summarized here.

563
00:30:13.560 --> 00:30:15.920
Why don't you pick one, share with the team

564
00:30:15.920 --> 00:30:19.200
which one you would like to focus on

565
00:30:19.200 --> 00:30:24.200
and to implement in your working memory.

566
00:30:24.200 --> 00:30:25.800
Over to you, Jenny.

567
00:30:25.800 --> 00:30:26.640
Thanks, Dion.

568
00:30:26.640 --> 00:30:27.720
That was really good.

569
00:30:27.800 --> 00:30:32.640
One thing that I like about all of the tools

570
00:30:32.640 --> 00:30:34.600
that we just recapped is what comes out of that

571
00:30:34.600 --> 00:30:35.960
is a common language.

572
00:30:35.960 --> 00:30:38.320
And we've talked about that in the team

573
00:30:38.320 --> 00:30:43.320
and how that just has the ability to communicate so much.

574
00:30:44.480 --> 00:30:47.840
Like I've had one person say with the shaping up

575
00:30:47.840 --> 00:30:49.760
when they start talking about an idea,

576
00:30:49.760 --> 00:30:52.000
say, oh, I'm boiling the ocean,

577
00:30:52.000 --> 00:30:53.920
I need to go do a thin slice.

578
00:30:53.920 --> 00:30:57.880
And you immediately understand what they mean.

579
00:30:57.880 --> 00:30:59.840
And then I've had another team member

580
00:30:59.840 --> 00:31:01.680
when I've asked them to do a task say,

581
00:31:01.680 --> 00:31:04.400
I'm happy to do that, will you create me a playbook?

582
00:31:04.400 --> 00:31:07.640
And it's just, you really understand exactly what it is

583
00:31:07.640 --> 00:31:10.120
that they're being asked of and expecting from you

584
00:31:10.120 --> 00:31:13.760
and it allows you to really support one another

585
00:31:13.760 --> 00:31:15.240
in that common language.

586
00:31:15.240 --> 00:31:19.960
So I love that that's what came out.

587
00:31:19.960 --> 00:31:22.360
All right, so you guys are gonna go now

588
00:31:22.360 --> 00:31:23.760
into your breakout rooms

589
00:31:23.760 --> 00:31:27.160
and discuss what tool you would like to re-energize.

590
00:31:27.160 --> 00:31:28.560
Hi, we have everybody back?

591
00:31:29.520 --> 00:31:31.000
Yes, we have everybody.

592
00:31:31.000 --> 00:31:32.560
Okay, very cool.

593
00:31:33.960 --> 00:31:35.400
Yeah.

594
00:31:35.400 --> 00:31:36.240
How was it?

595
00:31:37.160 --> 00:31:41.080
Any thoughts about what you'd like to,

596
00:31:41.080 --> 00:31:42.960
maybe people can just drop there quickly.

597
00:31:42.960 --> 00:31:46.640
What is the thing you wanna work on this,

598
00:31:47.560 --> 00:31:48.640
you wanna revive?

599
00:31:50.040 --> 00:31:52.000
Be helpful for us to get some feedback.

600
00:31:52.800 --> 00:31:54.920
Shaping up work that matters.

601
00:31:56.600 --> 00:31:58.280
Thanks, Ben.

602
00:31:58.280 --> 00:32:03.000
Yeah, our tool, creating playbooks.

603
00:32:03.000 --> 00:32:06.120
Cindy, there we go.

604
00:32:06.960 --> 00:32:08.520
Very good.

605
00:32:08.520 --> 00:32:10.240
Working backwards, that's great.

606
00:32:11.320 --> 00:32:12.640
Writing playbooks.

607
00:32:13.640 --> 00:32:16.280
I think, babe, you have your hand up there, go for it.

608
00:32:18.040 --> 00:32:19.160
Yeah, thank you, Dion.

609
00:32:20.200 --> 00:32:21.680
Sue and I had a question.

610
00:32:23.040 --> 00:32:28.040
And as we, our reaction to all of this was, wow.

611
00:32:28.320 --> 00:32:29.840
First off, wow.

612
00:32:29.840 --> 00:32:33.840
And then thinking back, okay, now we're 24 weeks in.

613
00:32:33.840 --> 00:32:36.400
So that's like double wow, right?

614
00:32:36.400 --> 00:32:40.480
And a little bit, oh my goodness, we've learned so much

615
00:32:40.480 --> 00:32:42.960
and how much of this have I really implemented?

616
00:32:42.960 --> 00:32:47.960
And I was thinking, okay, this is like, I don't know.

617
00:32:48.880 --> 00:32:50.640
It felt a little overwhelming.

618
00:32:51.040 --> 00:32:55.440
And then you said, if you implement one a month,

619
00:32:56.720 --> 00:33:00.000
and because math comes easy to me, that's what I do, right?

620
00:33:01.240 --> 00:33:03.240
I was like, oh, well, if I implement,

621
00:33:03.240 --> 00:33:07.520
if there's 36 weeks of things, tools,

622
00:33:07.520 --> 00:33:08.920
and I implement one a month,

623
00:33:08.920 --> 00:33:13.600
I just gave myself permission to take three years.

624
00:33:13.600 --> 00:33:14.440
That's right.

625
00:33:14.440 --> 00:33:16.240
But back to your point though,

626
00:33:16.240 --> 00:33:18.840
hey, you gotta be patient with yourself.

627
00:33:18.840 --> 00:33:20.320
You know what I might do?

628
00:33:21.000 --> 00:33:23.720
I might make a checklist for the cheat sheet.

629
00:33:23.720 --> 00:33:26.320
Meaning like, which of these have I implemented?

630
00:33:26.320 --> 00:33:28.760
And we just can put a checkbox maybe,

631
00:33:28.760 --> 00:33:32.720
where you can just list the key ideas, going through it.

632
00:33:32.720 --> 00:33:35.400
Some of them are actual tools you'll use,

633
00:33:35.400 --> 00:33:39.480
like ShapeUp, DeepWork, QBook, and so on.

634
00:33:39.480 --> 00:33:41.960
Others of them are wisdom stuff.

635
00:33:41.960 --> 00:33:46.120
How to deal with the three types of people and so on.

636
00:33:46.120 --> 00:33:49.280
So those aren't, oh, I implement or I didn't implement it.

637
00:33:49.280 --> 00:33:50.520
Some of them you're gonna go back,

638
00:33:50.520 --> 00:33:52.800
I now need to hire someone.

639
00:33:52.800 --> 00:33:54.480
So that's a playbook you're gonna use

640
00:33:54.480 --> 00:33:55.600
when you need to hire someone.

641
00:33:55.600 --> 00:34:00.240
So it's not like you have to master 36 things.

642
00:34:00.240 --> 00:34:02.880
It's like, there's a handful of tools,

643
00:34:02.880 --> 00:34:05.560
and then there's a handful of strategies,

644
00:34:05.560 --> 00:34:07.480
and then there's a few playbooks.

645
00:34:07.480 --> 00:34:09.639
So you use them as you need them.

646
00:34:09.639 --> 00:34:12.480
So that's what I would suggest.

647
00:34:12.480 --> 00:34:14.520
I see, Robin, you also wanna look at ShapingUp.

648
00:34:14.520 --> 00:34:15.600
Yeah, so I hope that helps.

649
00:34:15.600 --> 00:34:16.840
Yeah, you definitely have permission.

650
00:34:16.840 --> 00:34:17.679
Thank you, Dion.

651
00:34:17.679 --> 00:34:22.679
We have the most, the tool that folks most wanna re-energize

652
00:34:23.280 --> 00:34:25.040
is ShapingUp.

653
00:34:25.040 --> 00:34:28.120
So, and that's a good one to re-energize.

654
00:34:28.120 --> 00:34:29.199
It'll change how you work.

655
00:34:29.199 --> 00:34:31.360
It'll change everything for you guys.

656
00:34:31.360 --> 00:34:33.520
So this was a really fun session.

657
00:34:33.520 --> 00:34:35.600
Thank you so much for joining us today,

658
00:34:35.600 --> 00:34:38.280
and we'll see you all next week.

659
00:34:38.280 --> 00:34:39.120
Bye.
