Okay, awesome. Welcome to December 2023, the final Protection Portal session. I'm going
to go through a few different things today and I'm going to do something unique, let
you guys take the stage so I can help you guys out in closing year and hopefully set
up your new year right.
So, Alyssa, she put together something really good. We had to do a copyright infringement.
It's exactly why we're doing the content creators legal boot camp. Alyssa approached me on this
issue and said it'd be really good for us to work together to put together something
to help content creators because a lot of people run into a lot of problems. Lawsuits
are happening, cease and desist are happening. People are losing their accounts on Amazon,
on eBay, on Alibaba because they're not aware of a lot of these things that many of you
know about already because we've been talking about this. But that's kind of why you guys
are ahead of the game. But at the same time, I wanted to make sure you guys could see what
Alyssa shared. And so let me share my screen and the sound. And here we go.
In a previous video, I briefly talked about copyright infringement and how I am seeing
a ton of it here on this app. And while some people may not think it's a big deal because
they're making some really quick cash, you could have something like this happen. Now,
obviously, I'm not a lawyer, attorney or anything like that, but she should have received a
warning before this. But this is a reality that you can face. And I hope that even though
yes, this story did end on a good note, other people recognize and see the implications
of copyright infringement. So long story short, that mom was selling tumblers on Amazon to
help pay for some medical bills and debt she had. And she had created one for Luke
Combs because she loves him and she...
Okay, let me stop there for a second. Let me just stop there for a second just to cover
a few things. Number one, in law, they don't care about the fact that you're a mom. They
don't care about the fact that you're trying to bring extra income. None of that matters.
But in a court of equity, it might matter, but it's not going to matter when it comes
to trademark infringement or copyright infringement. It's just not going to matter.
Now, intentional infringement can lead to larger damages decisions. But as far as this
goes, look, you've got a mom copying content and selling a product of another company,
period. That's it. That's all I care about. Open shot. Now, one of the things that Liz said was
she should have got a warning. There is nothing in the law that says you should get a warning.
So if you own a copyright and somebody is copying your material, you can sue them. You don't need
to send them a warning. You don't need to send them a cease and desist. There is no requirement
in the law for you to be nice about anything. I know plenty of people. I've represented clients
who have gone about, like, I've represented ministries who've gone about business and been
sued. Like, just flat out sued. No warning. No, like, hey, can you please take this down? Nothing.
Bam. Lawsuit. I've seen people open up Amazon accounts and eBay accounts
and sell a whole bunch of products. And all of a sudden, the person who actually owns the
copyright or trademark sends a notice over to eBay or to Amazon. And all of a sudden,
their account is frozen. Why? Because they're committing massive infringement. So it's a big
problem. So that's part one. I just want to make clear, because one of the things that this says
is they should have gotten a warning. There is no warning. The warning is somebody spent money.
I'm thinking of it this way. You have a car. You park your car down the street. It's convertible.
You come back. Somebody's, like, you know, jimmying the thing. And they're about to take
off with your car, right? And then the police pull them over, or the police stop them as they're
breaking into things. And they say, well, there should have been a warning. There should have been
a sign on the car that said it belonged to somebody else. It's like, there's no such thing.
You're breaking in the car. You go to jail, period. So just be aware of this. This concept
of somebody should warn you just doesn't exist. There are nice people that may warn you, but it's
not a requirement. And no court of law is going to say you're a bad person because you didn't
send a cease and desist letter. There is no judge that's going to say that. Judges don't.
work that way. I mean, I've been a litigator for a very long time. They look at the law and that's
basically it. So let me continue sharing this. And she only sold about $380 worth of that merch,
which is about 18 tumblers. Now his team, who usually goes after the big dogs who do
copyright infringement, saw that and ended up pulling her into the whole scenario.
Okay. So the next part, the volume, the volume of sales. Okay. Well, you might hear from some
people as well. You know, I'm already selling like 10 of these or like a hundred of these.
It's only worth $2,000. Who in the world will file a lawsuit against me for $2,000 when they
have to spend 15,000 or 10,000 creating a complaint to file a lawsuit against you.
That's a big mistake. The reason why it's a big mistake is because larger companies don't have to
spend 10 to $15,000 for each party that they sue. The reason why they don't have to do that
is because they've already got the complaints done. All they're doing is changing the party's name.
So this is a big misconception. Like I've been in litigation matters where there's been a lawsuit
filed against a party. It's kind of hilarious. And in the description, they actually forgot to
change either the party's name or the product name, or like the description of the product
or the service. Like they just, oops, like, and the reason why is they're trying to minimize
their costs as they're putting together these things to file lawsuits. Right. And when you get
the cease and desist letter, what it says is we want you to pay us X amount to get out a lawsuit.
That's basically it. We want this removed within 10 days. And we want to check for $25,000,
$50,000, $100,000. And so you're thinking $25,000, that's too much money. I can't afford that. Well,
can you afford to stay in the litigation? Because to stay in the litigation, you would have to pay
for a defense attorney to represent you to file an answer, to then go forward with the rest of
the litigation. You can't afford that. They know you can't afford that. That's why they extort you
and say, hey, it's going to cost you $25,000 to get out of this. Or you know what? I mean,
this make it really small. It's going to cost you $10,000 to get out of this. How many people have
$10,000 just sitting around? Not a lot of people, not a lot of content creators. All right. So there
may be some that are out there, but not a lot of them. And so you've got to be cognizant of this.
You've got to be aware of this and make sure you don't make these mistakes.
So let's go on to the, I'm going to continue showing you guys what she's saying here.
She obviously was shocked about the whole thing. The story broke out on the news and social media.
And as soon as Luke heard about it, he sent a video and apologized and spoke about it and also
decided to bless her. So even though her story ended well, I don't think people should intentionally
do this in hopes that that may happen to them. Because the reality is what she did was wrong in
the first place. And I used to do this on Etsy. Actually, I used to make really cool nerdy
typographic prints. And I didn't really think it was that big of a deal because I was doing
more typographic stuff, but that too is an issue. All this to say, it's important to know what you
can and cannot do. And with the rise of some gurus and experts on this app telling you very
quick ways that you can make cash, essentially by taking what ChatGPT gives you and then
publishing it without making any edits, that too is problematic. So I talked to my good friend,
Peter, who's one of the top IP attorneys in the nation. And I was like, dude, you have to do
something to teach people all about this. And he agreed. All right, let me, um, let me just go to
the, the next part that you guys are aware of ChatGPT. So what other people are doing is they're
taking the descriptions of another party for a product. When they're going to be selling a
similar product, they take their descriptions, they upload in the ChatGPT and they do slight
modifications. Okay. Seems like a good idea. Like you don't want to spend all the time and effort
creating these descriptions. The problem is if it's similar enough to the original description
and it's, and the original description is considered to have be a creative work,
that's called copyright infringement. So you just have to be careful. Like, like if it's really just
very descriptive, there's no sense of creativity associated with it. It's like, you know, we're
selling a Rubik's cube. The Rubik's cube has been around since 19 blah, blah, blah. The cost is blah,
blah, blah. There's no element of creativity to that. That's not a new creative work. That's not
a copyrightable work. That's a description. Then you know what?
There's not legal advice is the first one in a while I
Know what's up ray? You're slacking. So this is not legal advice, but
The fact that the matter is you can't do that
It's not permissible. So
But if it is just descriptive, how about it? It's fine. You do whatever you want. You can tweak it
You could twerk it you do whatever you want, you know, you'll be fine. So just don't yeah tweak twerk, whatever
Yeah. All right next topic
So the whole point being that you want to make sure that when you're selling products online selling services online
If you're trying to use the description from another party
You've got to make sure that whatever they have for a description. It is incredibly like just plain flat-out
Descriptive nothing else no element of creativity and
If you're taking that if you're taking somebody else's copyrighted work and you throw it in the chat GPT that's called copyright infringement
Period
Now that's that's an incredible shortcut
You know if you got a new product and service
But it's but it's copyright infringement the second you took the copy and upload it into chat GPT
That was copyright infringement. Now the modification that's done if it's considered a derivative of the original work. That's copyright infringement
So if you're the one who actually has the material and other people are doing this to you
You should prep a notice letter over to the party like speak to an attorney
I would I wouldn't just shoot out a letter saying I'm gonna sue you because you can end up in a lawsuit doing that but
I would speak to an attorney to get this is what you want to do. You want to get some some form letters together?
like if I'm gonna sell a lot of product or I'm gonna sell a lot of services and I'm concerned that there's gonna be a
Lot of people that are potentially copying what I do get form letters together. Like here is
Here is a basic cease and desist letter
It's very watered down
You're consulting with an attorney to make sure that it you're not gonna
Result, it's not gonna result in you being sued in another location to quote because of what's called a declaratory
Judgment action against you
where somebody else feels so threatened by a lawsuit that they file a lawsuit against you because they think they're gonna win and they want
to be in their own jurisdiction, so just
so the long and short of it is just
Be careful about copying other people's descriptions
and
If I'm looking at creating a new description for a product or service
I don't mind using chat GPT because I don't care if other people copy my stuff. I really don't
But if I'm selling let's say as an example
Hold on
Let's say I'm creating a
E course on the law for AI and
so I want to create a really quick description that's gonna draw people in I go into chat GPT assume the position of a
online training course
creator the course
teaches copyright and trademark
legal issues for
artificial intelligence software users
helping them
to minimize
legal vulnerability
while at the same time
opening up
Potentially profitable
Ventures in use of the AI software
Please create a one-page
Marketing ad
Advertising this new program that uses
five key bullet points
Where the tone is enthusiastic and
And
Making people aware of a very short timeline to register for this training
boom like
Two seconds later. I've got an entire ad done. Do I care somebody copies that? No, I
Don't so I used to add TPT for that because it takes so long for me to get somebody else to draft that from scratch
Why can't I use a tool like that? I don't care that is being copied. I don't care that
Other people might use it. It doesn't matter to me
The efficiency factor is such the like if I had to turn this into some kind of equation
It would be like if efficiency factor is greater than
Let's say time spent like something like that then blah blah blah
Like I can make literally a mathematical equation to derive whether you should use
AI software like in a certain equation you know or in certain situations so
anyways I just want to give you guys that information because we're coming
to the holiday season and a lot of people are trying to sell extra things
online they're using eBay to get rid of stuff in the garage you know there are
things that are called garage sales that really should be called junk sales and
the junk sales actually should be called garbage sales because some of that stuff
but there's people that'll buy it so hey if people will buy it more power to you
right I mean I've got a set of old golf clubs in my garage that I could
probably sell to Arnold Palmer at this case in this it's been they've been
around so long so alright so let me move on to other stuff what I wanted to do
here I say let me go to chat and see if anybody had any comments or questions or
no okay cool all right so what I wanted to do is something a little unique here
I want to go around let people talk about what they are doing what they're
doing what their company's doing what they are seeking to do in the new year
and then I can see if there's any kind of legal guidance I can give you guys
not legal advice but legal guidance for you your company as you're stepping into
the new year I have not done this before this is kind of like a shortcut legal
audit but I had a drive with a friend of mine yesterday let's see I woke up at
430 in the morning I got from California I had to fly from
Reading to Logan and then from Logan get drive to my home in Dunbarton New
Hampshire and I finally got home at 930 p.m. so it was a long day of travel but
on that last leg of the trip the guy who picks me up Jorgen he is a content
creator he's a video editor I bring he creates ads things like that and his
focus his main focus is ministries right like he wants to help churches and so
he's taught I said okay well tell me what are you trying to do for your
business plan and he tells me and immediately I can see that he hadn't
McRenee's down enough I could then see that he's trying to sell something to
people where what he's gonna be trying to sell them may not necessarily be what
they need because he hasn't helped them identify what they need yet he's just
he's just allowing them to tell him what they need that could be a problem right
so so I help him to determine what exactly were the assets that the
ministry had and then from there what are the things that they're looking for
and then create a marketing plan for that and then an advertising plan for
that and help them deliver that so we did all that within a half hour right so
this this thing for IP audits this is and like auditing people's situations
and give him solutions that's just what I do like I don't understand how it
works but like we he had been doing this for like years and it wasn't coming
together in a half hour he's like what the heck just happened like we had full
plan on how to take something that he had been trying to do for a while and
turn that into something highly profitable but not only highly
profitable but something that is going to be helpful to the parties right
because what was happening is the other party would come out with this great
marketing plan they didn't know how to implement the marketing plan and then
when they were trying to get new congregants into the church they'd find
out that those people really didn't fit because the resources that they had
didn't align with the new people it was a vision that the church thought like
the church thought they wanted those people to come in but they didn't have
the resources for those people so in any case what I'm trying to say is what
I want to do now is go around one by one and just see where you guys are what
your companies are doing what you want to do in the new year and then see if
there's anything that I catch like that and I'm just gonna give it to you guys
not like separate audit or anything like that just do this here all right so let
me start out with Bonnie we get us both today right here
Oh, what's going on, Wonder Twins?
Yeah, Christmas break.
So here we are in time, so.
Yeah. That's awesome.
So you guys just ran your first challenge, right?
We did.
Well, first challenge in a long time.
Yeah.
Not our first, probably like our fifth.
Yeah.
How'd it go?
It went really well.
We had the most we've ever had signed up
just through organic.
So that was good.
We had a lot of like buzz and interest.
It took a lot of work to execute,
and then it was a lot of work for the follow-up
to get people to take action.
So.
You guys had an offer?
Yes.
Okay, cool.
Yeah.
How'd the offer go?
The offer went well,
and I think it was, you know,
again, a follow-up and a timing thing.
Yeah.
But our offer is for a mentorship,
and it's six months of access to us
and all of our mentoring
for people who wanna be change agents.
And that's the core offer,
but that's not what we're planning.
Well, we're gonna grow that,
but we're also doing another new launch in the new year.
All right, awesome.
So you guys got my ear.
Like tell me a little bit about what you guys are about,
what you wanna do,
and then let's see if we can do it, yeah.
So what we really know that we have
is a lot of understanding about how to help people change,
and no matter what,
and the tools that people can use for coaching them,
but coaching that's not just asking questions
or not just following a program,
and these are the questions you ask.
Like coaching for a product is very different
than coaching people in their situations
and helping them uncover what the issue is really,
or what like the clarity.
So really helping people see clarity,
understand their capacity,
help understand what change is really like,
help them understand like their messages,
like who is, in a sense, who their people are,
like who they're gonna help,
but the skills we have in coaching
and in what we do are universal.
They're not coaching for this,
like not weight loss coaching,
and you have your setup of what that's like,
or like if you were to become
a Don Maxwell leadership coach,
you just learned Don Maxwell's principles of leadership,
and then you help people do those principles of leadership.
Our coaching is strip all the niche down
to what is the skill of coaching.
So that's why we feel like we are supposed to relaunch,
we have a program,
we've certified over 200 people just organically
over the last 20 years,
and so we kind of put it on hold
and we want to relaunch it
and put it to more of a mass audience,
and that's always been our concern.
That's what drew us to you and this portal
was we need to think differently.
We were thinking with a ministry mindset
when we launched it before,
and we were like, use all the things,
have all the things, we don't care,
we want you to succeed.
But then as you grow,
and then you realize you're gonna hand these off
to strangers versus people you know personally,
or someone knows personally, it's very different.
And so we've had that more desire to like,
what do we do to protect what this is?
So it doesn't get diluted,
not just for like selfish reasons,
but also protecting the value that it is
because it has unique things that people need
that are gonna help them be successful.
So.
Do you help them identify what their assets are?
What do you mean by assets?
So you're helping people that are,
these people are coaches prominently, right?
Two things, the mentorship group,
you don't have to be a coach,
you just have to be somebody that loves to help people grow.
The coach training would be for coaches.
So those are the two clear products.
So they're both, I mean, they're both facets of coaches.
One doesn't identify them themselves as a coach,
but they are a coach.
And the other one identifies themselves as a coach
and they are a coach, so.
Yes, the first part is like you could be a parent
and you wanna use coaching to help grow your kids better.
You could be a mentor, a teacher,
so you can see yourself differently,
but as long as you wanna make change
and be an agent of change.
So we make it a little bit broader of a definition.
The second group, if you wanna get certified,
you usually are wanting to coach
a little bit more intentionally.
Do you guys help them identify
what their assets are though?
I mean, like, so let's say I wanted to do coaching, right?
Do you help me identify what my strong points are
so that I can be a successful coach?
Because there are people that do.
coaching that have a very difficult time bringing anyone in because they're not focusing on their
strengths. Like, yeah, just trying to coach like, hey, I'm gonna, I'm gonna teach you on
this. But if they can identify what their strong suits are personally, and incorporate that into
their coaching mechanism, then when they're coaching, they can seek, they can seek to appeal
to a micro niche that is aligned with their skill with their with their strong set. And once they
have, once they have aligned with their strong set, those people are going to love them, like
they're going to think of them as rock stars, because they have because the coaches have exactly
what they what they need. Yeah, right. I mean, it's very different to say, like, if I just say
to you, hey, I'm going to train you guys on how to work on the car, right? That that's one thing.
But if my specialty is engines, and so now I go out there and I was like, Hey, guys, we're gonna
coach on cars, but we're gonna focus heavily on engines. Right? So if you if you work in a mechanics
shop, or you know, you're a car dealer, like, and engines are your specialty, you're gonna want to
jump on board because my specialty is engines. Now, can I talk to you about cars? Yeah, talk to you
about anything on the car. But when you micro nice down to my specialty is engines, I have a
higher level of knowledge about engines than most anybody out there, you're going to want to work
with me. Now you're drawing more people in, it's more fine tuned, their skill set is going to be
seen faster, and they're going to be more highly successful at a faster rate, versus, hey, let me
train you on cars. You know, where we're during my see, because anytime somebody is doing coaching
or training, there's a certain area that you can notice as they're training, that's their specialty,
you can see it, they their intonation goes up, all of a sudden, they're sitting straight, they're
like engaged, they're locked with you, because they hit the area that they're most interested in
that they're really good at. Right. And then the rest of the time, they're like, this, you know,
talk, and, you know, in the car has four wheels, and, and the wheels work on an axle. And tires
typically are made of rubber. And there's a new there's a new engine that came out, and it's 16
cylinders. And with the 16 cylinder one, that one, that one, it works on less gas is way stronger,
way more powerful. It's there's a whole different, you know, I mean, that's what happens, you could
see it. So if you could help them, though, identify that part before, then that's going to
result in them becoming more successful. And they're gonna, they're gonna attribute that
success to you. Yeah, it's good. Like, that's kind of how I see that is that now, all of a sudden,
they're gonna say you guys are the ones that made them successful, when what you really did was you
just help them to see what they're really about. Yeah. So if it's possible to do, I'd say that
would be something that would be powerful if you can help them identify their strong suits
in the training. That's really good. If that makes sense. So that's really good.
Cool. Awesome. All right. Well, I love you guys. Thank you. Happy New Year. You guys are awesome.
Yeah. Can I just ask you a quick question? You can ask anything. Yeah, go ahead.
So as we think about this certification, we're putting things online, there will be things that
are downloadable, but videos will make them not downloadable. So that's kind of our teaching
content, right? But the tools are downloadable. Is there a thing, if we didn't want to go down
the licensure route, and we wanted to be a little bit more generous? Is there a thing that they can
sign that would protect it, but not necessarily make it too binding for them to be on some kind of
a... Because I thought about a very, very, very low licensing subscription plan to be generous.
All right. Let me just take some clarification first. So are you saying that the people that
that you're going to work with, you want them to be able to use your material and speak into others,
or not be able to use your materials? We want them to be able to use the material.
You do want them to be able to use it? Yeah. But we still want to protect it.
So that's the catch 22. Yeah. That's a license then. So you need a license agreement.
So we have to do it. Yeah. Yeah. You're going to need a copyright or trademark license agreement,
or a covenant not to sue. A covenant not to sue basically is saying, hey, look, I'm going to allow
you to use this thing, but if you use it in a specific manner, I won't sue you. If you use it
in another manner, I am going to sue you.
to you. Those are not that expensive. But a copyright license is basically saying or
joint development. Well, it's not a joint development agreement, but you're basically
just working with another party and saying you can use the material for the following
purposes. And as long as you're using it for those purposes, you fall within the license.
You fall outside of that big problem and you owe me X amount for that license agreement.
So I would have a subscription based license. So you have a steady stream of income. Yeah.
You know, that's the way I would go. So. All right. And that's the kind of thing that we
could talk to you. And yeah, we can do that. Yeah. Yeah. OK. Yeah. When you get to let
me know, we'll figure it out. Let me go to Pamela really quick because she says I need
my trademark. I need to trademark my business LLC name as soon as possible. I intend to
publish books and sell print on demand products this year. That's awesome. Congratulations.
That's awesome. So, Pamela, let's see, she's going to be a number one selling author next
year and she needs trademark. OK, so let me ask you this. You're going to be using it
for selling books. Print on demand products. So when you say print on demand products,
I'm assuming those are those are books as well, right, because they're print on demand.
Is Pamela still there? Yeah. Hi. Sorry. Yes, I'm here. And yes. OK, wonderful. Wonderful.
Print on demand and also things like cups and ornaments and candles and all sorts of
chachkis and stuff that you can sell on Amazon, that kind of stuff. OK, sure. Yeah. Yeah.
So names of books are not trademarkable unless it's a series. Right. So just keep that in
mind. Don't waste your money trying to trademark something you're not going to be able to get
rights on. I don't like you wasting your money. And then with regard to the business itself,
just be careful about something, because I've seen people file a trademark application
for a name with LLC at the end. Don't do that. OK. The reason why is because this is this
is your trademark. Right. You're going to be using that name on products, on services
when you put an LLC on it. That's the name of your company. That's your that's your corporate
name. I wouldn't be using a name of my company having LLC at the at the end or P.A. or L.C.
or M.O. USC. I wouldn't be using that on a. On a trademark, because the part that you're
going to want to be an identification of a source of goods and services is actually the
one without the LLC on there, right, like Microsoft, you know, or like, you know, Nike,
those those you don't use like Nike LLC or, you know, or Nike Corp that you wouldn't get
the trademark on. So where can I send my first book to you? What? That's awesome.
I want a signature. I want a signed version. I want an original version.
It's really rinky dink, but just I learned how to do it in a week and anyone can if they want to.
There it is. That's very cool. Well done. And I think I'll put it in. I'll give it to managers
of all the hotels in San Francisco and put it in libraries and all the friends I've sent it to
think it's wonderful. So but I don't know if that's just because I'm there. Yeah, right. That's
fine. Yeah, it works. Yeah, that's awesome. Congratulations. I got a book that I'm trying
to finish off, but I got to get the copywriter to be done. So working through it. All right.
Let me go over to Patty. How are you? So where should I send it to you?
Oh, Ray's sending it to you. I'll take care of you, Pamela. Yeah, thank you. All right. Awesome.
Patty, how are you? Hey, I'm all right. Just got back from visiting my 96 year old mom. So
kind of in a whirlwind of getting back to, you know, the holiday season. But
anyway, I'm still processing kind of our IP audit. Yeah. And I've run a name that you gave me
with several people and they don't they think it's a cellular company.
Like a cell company. They think it's a cellular company.
yeah, because it was cellular story innovations. So I'm kind
of kicking that around. I, I have a website that's called
prosperity train. And I was thinking about possibly using
that as a trademark, because it would be fairly broad. And, you
know, education and, you know, the, the trainings and, and the
imagery and stuff that I do, I thought that might be kind of
broad enough to cover all of that. And that's only because I
had it. But then, you know, I keep going back and forth, I've,
I've looked on the trademark site. And I didn't see anything.
That came up at 30 train, train, right?
tr a i n. Yes. Yes. Somebody had a trademark prosperity training.
Yes. And it's dead now training, right? It's Yeah, yeah, it was
a company in Illinois. Yeah, it's like that one is dead. That
was abandoned in. Oh, that's old. 2013. That was abandoned.
Yeah. Yeah, I saw that. And it was like, Oh, no. But then I saw
that it was dead.
Let me see. I'm gonna go into international class 41.
That is so adorable. I can barely handle it.
You're so adorable. I can barely handle it.
Oh, no.
There's 1900 trademarks that are either registered or pending
with the name prosperity in them. Right? So
I've been through all of them. I did not see prosperity train.
Yeah, so it it would will you'd be wanting to see is whether or
not there is a let me look right now see if I can find it. I
really strongly dislike what they did with the trademark
website. Yeah, I don't like it either. I don't know why they
did this. It's just it is truly horrible. I don't I have no idea
why they did this. It's just I think they just thought people
were not smart enough to figure out how to use the site though.
So they decided to just make it very generic.
Yeah, it is very generic. It is extremely generic. Now. So do
you show us on a screenshot? Lindsay? I haven't seen it. Oh,
wow. It's different. Yeah. Yeah.
Yeah, it's not the same site at all. Oh, boy. That's hideous.
Yeah, before you see if I go in here, that would be the word
mark. So now if I go over here, I want to refine the search. I
want to add another term. Let me just say I do tr. I and you see
you can't you can't like just say well for this one over here
searching this and for that one over there searching that it you
can't do that. Yeah, I just messed it up. I don't know why
they did this. Now it's it's hard to 38 results. But so when
you're doing a search, you're not just like any time that you
can find the word prosperity alone. That's what I'm looking
for. Yeah, registrations. But see there, one of the fields
used to be exact mark. Now it's gone. Now you write exact mark.
It's just so unfortunate that they would do this. Really
unfortunate. But anyways, we it is a free site. So I guess we
can't and complain. Well, I guess we can't complain doesn't
mean it's gonna they're gonna do anything. So, so what you're
really looking for is you're looking for ones that have the
word prosperity alone. Like, that's what I would look for.
Because if somebody has the word prosperity and
international class 41 Well, I see prosperity zone has
international class 41. This one, right? Yeah, right there.
prosperity zone. So, you know, yeah, but that's not the word
prosperity alone. I'm looking for
That's what I would look for.
But again, you can't, what's this?
Search by field tag, I'm going to have to learn how to use this now.
You select the search by field tag, but did not use a field tag.
So you can add field tags.
Okay, so now apparently, they have a new thing called field tags.
So now I have to figure out how they actually implement field tags.
Geez, these guys.
I have to learn this in the next,
make sure you guys attend the next Protector Idea Challenge.
And when I'm going over searching, I'm going to have to learn it for that anyway.
So when you guys show up, you'll be able to watch it there.
I'm not sure how to use this now, they changed it all.
So anyway, that's what I would be looking for.
Yeah, so that's what I would be looking for.
And so, okay, cool.
So you're looking at, so trying to refine the name, got it.
Right.
And what's your, for your next year, what is your,
like what's your goal in this next year?
Well, I think my goal is to get a membership site set up.
And start doing the challenges that we talked about in the IP audit.
I think that's like a really great way to start building interest in people.
And the big area that I want to do is using storytelling in your business.
Mm-hmm, right, right.
And then have a bunch of products that kind of surround that,
that are kind of like the back end.
Oh, and we have this and we have this type of thing.
So I think, you know, getting the name nailed down and getting that going.
And of course, I've got to change my LLC,
which I think what I want to do is just change the name of my LLC
from Video Shorts to whatever I'm going to trademark.
Because then I don't have to get a new EIN number
and start a whole new bank account.
I just have to go and give them new paperwork.
Are you going to have any evergreen courses?
Yeah.
OK, let me just show you something.
I don't know if you've...
Let me see if I have Visio on my computer.
If I do, I can demonstrate something for you real quickly.
I do, wow, when did that happen?
Apparently, I buy software I don't even know I have.
OK, Blink Drawing, create.
All right, let me share my screen with you.
Just something to think about.
Let's see if it'll show.
It does, OK, cool.
OK, so, oh, I want shapes.
My shapes, favorites.
No.
There we go.
That will work, something simple.
I don't want to make this so complicated.
I just want to kind of show you something real fast
that might help you out.
So, you're going to be creating.
Let me just create a few blocks here.
Copy, paste, paste, paste, okay.
All right, cool.
All right, so you're going to be creating
something from scratch.
So, you're going to want to build.
You're going to want to start building, right?
So, as you're building here,
if you're bringing people into like a Facebook group
or something like that, like as you're starting.
So, these are going to be like free people
that go into a Facebook group.
I'm going to make this bigger.
Let me just make this.
There, you can see that, right?
Yep.
Okay, let me just move that.
Let me just move that sort of shape on the, okay.
So you got free people here going to a Facebook group.
You should have something here that's a lead magnet,
right?
And so, there's some kind of lead magnet there.
So you got a lead magnet there.
as they're coming in. Now this lead magnet here is going to
you know line
right click
and why is it so darn complicated now it used to be so much simple so much simpler
flop okay now i have it once i can just copy it good all right so
pop that there
flop that there
done okay all right so this is where they're all coming in free now off of this you want to offer
them something right so you're actually starting out with your your facebook group they're coming in
let me cut this out of here over here i'm gonna put your lead magnet
okay cool so in here you're gonna do something like go live uh once a week
just to kind of build some kind of um
activity in there and then on top of that you're gonna want to
there we go um ask like
like i don't want to say the word controversial but i would ask
i would ask questions that are going to lead to people um
leaving a response that where other people likely will disagree right um if you figure
that out really well then what you're going to do is you're going to start building up
traffic in there right because like one person says well that's this and the other person's no
it can't be this blah blah no now they're going back and forth and as they're going back and forth
the facebook um sequencing thing whatever that thing is called it's going to end up seeing that
there's a lot of activity happening and so they're going to start sending people to you right so with
that it i just i've seen as of late that whether people agree in the group or not doesn't matter
like what matters is interaction right so that's part one so now what i did with my page was that
i made it so that when people come into the page it's actually asking them for uh whether or not
they would like you know uh would you like a free ebook something like that right and if they say yes
then what's going to happen is this thing is going to send them over to the lead magnet now
your lead magnet is on your funnel or whatever and then the people receive the lead magnet now you've
got the only way you're going to be able to uh you you can do this one or two ways either you can
ask them there if you want a free ebook actually i would do this twice this is the way i would do it
i would go your first way is um please provide email right and your second way is um give
um lead magnet with email requirement so those are your two different ways of doing this so
so this is your original network like people are starting to come in for free
you go live once a week to get some activity you answer a few questions you ask them when they
register would you like a free ebook and then in there you say if you do please provide your email
address but then even if they don't if they don't provide that email address you can still
take those same people that register and send them your lead magnet which is your your free
ebook right so but the point is that they can't download it unless they give the email address
yeah they got the email address now you got them in your email address right so now the next step
now that you've got the email that's your lead magnet that gives you the emails so why is that
so small weird that's one thing this thing is not very good at there we go so it gives you emails
so now that you've got the emails you can now do your free challenge
right and so now you've and you're doing the free challenge
Every time I type it, it's so tiny, so tiny.
Free challenge to email list.
Homie, chum, chum.
So that's where, now your free challenge
is going to your email list.
So this first step becomes really important, right?
You're building that Facebook group,
you're interacting with them,
you ask them when they first registered.
This is really important.
This is at registration for group.
Should write Facebook group so you know.
A Facebook group.
Would you like a free ebook, right?
They say no, that's fine.
You're still giving them the link to the lead magnet.
And if they provide it, you've got it locked in
and you send them the lead magnet.
Then you've got the free challenge to that email list.
And then obviously you've got at the end over here,
your offers and stuff like that.
So that, and Rae, what was the name of that software program
that Tyler mentioned that does a lot of this stuff?
Ooh, I've got it written down somewhere.
It starts with a Y.
Hold on, I'll find it.
There's a program.
Let me pull it real fast.
Let me see, Tyler actually sent it to me, I think.
I think it was like Yiberi or, I don't know.
Oh, there it is.
Unipro, that's it, Unipro.
There's a program out there.
I will type it in the chat so you guys can see it.
Paste, that's it.
What Unipro does is it makes it so that
you connect it to your Facebook group.
So now then when people come into your Facebook group,
they'll automatically get a welcome communication.
It'll automatically post,
after so many people come into your group,
it'll post, hey, welcoming such and such
and such and such and such and such, right?
And then you can also make it so that it takes,
when they're registering in,
giving you an email address,
it automatically grabs that and puts it into your system.
So you have them all as leads now.
It automates the whole thing.
It's not cheap though.
I think it was like 200 bucks a month.
It's not cheap.
But if you can get rid of some of the other things,
that thing is pretty powerful stuff.
We're looking at grabbing that,
but I got to get rid of like two other software programs
before I do that.
Because we have too many programs as it is.
So does any of that help?
Yeah, definitely, yeah.
Yeah, okay, cool.
All right, let me go.
I don't know if Miguel,
Miguel, do you want to talk or remain incognito
or what would you like to do, Miguel?
Well, I prefer not to because I don't understand.
No, no, Fabian, I see, that's okay.
Yeah, Miguel is, he's extremely gifted.
And at the same time, Spanish is his main language.
So we can talk separate.
All right, so, okay, I see.
Actually, you can also, I mean,
you can actually send me an email or something like that
if you have certain questions.
Okay, let me go to Eileen Shepherd.
Yes, that's actually my maiden name
because I'm on a different account on my laptop.
Sorry, my camera doesn't work on this one.
That's okay.
Yeah, we have to schedule for a second time.
So I'm waiting to hear back from Ray.
But as far as what's planned for the new year is
I've committed to writing my second book
and the publisher does provide all copyright
and all full to the author, so.
Oh, they're letting you keep the copyright
and everything, that's good.
Yeah, they did the first book.
Well, I pay them to publish it.
So, yeah, it's a paid for service.
And, but you caught my attention
when you said something about a series of books
because I have a lot of books I wanna write.
Of course, they each take a little bit of time
but the first book is titled Pain Culprits
and my second book is gonna be titled Aging Culprits.
And so I have some other books that I wanna do
where Culprits is gonna be in the name.
Would that be something?
You just caught my attention
when you said that if it was a series.
Yeah, it's a good question.
So Culprits would have to,
so like, you know, it's like Harry Potter
and then there's like the different series.
That's allowed, but you would have to have the title
be Culprits and then underneath it have a subtitle.
Oh, got it. Okay.
That would be more acceptable. Yeah.
Okay. All right. So, um, I mean, I'm just going to be
continuing to expand my business. I just finished my
27th challenge type event. So and that went pretty well. So
just continuing to work on that. Yes.
Yeah. Why don't you tell everybody what tell everybody
what you do. So if there's other people here that need your
services, they'll be aware as well.
Oh, well, um, well, I created a very short sentence that kind of
puts it all, like encapsulate it without it being like a 30
second elevator speech. So, um, basically, which sets us apart.
So, and I'm using the word we because I do have a couple of
people who helped me they don't do what I do. But if they're not
on my team, I couldn't do what I do. So I'm saying we are the
only online wellness resource that teaches how to get out of
pain and age with joy by addressing movement issues
unresolved by mainstream knowledge. So and I do.
That's really good. That's very good. Yeah, very good.
Because it's and I'm constantly saying even my monthly
newsletter, I'm telling people that it's not mainstream
knowledge, but it should be. And so that's why I do a lot of free
stuff. But, um, the my tech person, his vision is to help
other healthcare professionals get their businesses rolling as
far as the tech end, he's a digital marketer and website
creator and all of that. And I have a lot of contacts in the
healthcare world, of course, because that is what I'm in. And
so I had this vision of he and I starting a company together,
where I would kind of be their mentor as far as the healthcare
portion of it and how to roll forward because I've, you know,
I've made every mistake there is. So that's, I can keep them
from making them the best trainers. Yep. People that
teach exactly. And I've also invested heavily in learning in
my own resources. I mean, I'm in Michael Pinks, Jesus School of
Business, you know, I'm in the IP program, I'm, you know, I
invest. And so they wouldn't, you know, have to necessarily
when they're starting out, but they'd still have access to what
I've learned. So he and I are going to talk tomorrow about how
that's going to roll out this year. So I'm very excited.
jumps out to me on that is just, just one area of precaution is
that as you join, as you create with another party, you know,
that other party potentially has certain legal rights, depending
upon, you know, like, if you're joining developing, or if
they're like an employee, you may want to have employee
agreements, or if you're just if there's somebody who's just
working with you, and they're creating something in a creative
work, like a publication, or software, things like that, they
can end up having 100% interest in the same thing that you have
100% interest in. So just figure that out and figure out if the
two of you are working together on something, who's going to
have the legal rights to the result? You know, if you want
it to be both of you, that's great. But I would figure that
out beforehand and get that in writing.
Okay, yeah. And I did talk about that we'd have to have some
legal agreements made. He's in a different country as well. He's
in Canada, and I'm in the US. So I know that could make it a
little bit.
That's not so tough. Canada is not that bad. Like if you're
dealing with Europe, Europe is one of the toughest areas when
it comes to like employees and legal rights for people that are
part of a company. They're very heavily biased towards the
employee or towards the the other party who's within the
company versus the owners. So you got to be really careful in
Europe in general, especially in Germany. But as far as in the
United Kingdom, but as far as Canada, Canada is not, not
horrendous.
Yeah, yeah, once we can refer you to so you'll be fine.
Oh, great. Thank you. Yeah. Because once we figure out, you
know what we're going to do, then we'll have to look into how
to write it all up. And then Yeah, absolutely. Yeah. And then
my other thing is I've got an online, well, I have two online
programs. One's a private club, one's an academy. The private
club, I have a vision of offering it in different
languages, because I've had people contact me because I do
have people from a lot of different countries who attend
my freezes challenges and things. And some of them are
healthcare people, and they want to provide this to their country
in their language. And so I've been kind of brainstorming how
that would work. Obviously, the content has to be translated.
And my tech person said he can set the website up so that it
would be country origin, they could click what language they
want. So we can do all that. And that's going to be very time
consuming, of course. But then I'm not sure I think God's got
an outside the box thought about how I would
work with these people for them to offer what I have to their country. I don't know that
it's going to be like just a simple affiliate or, you know, a franchise.
The good news is that as the copyright owner, you own derivatives of your original work
and translations are considered to be derivative works. So, like if you have it in English
and you're doing work in Japan, the translation to hiragana and katakana, you actually own
because that's considered a derivative work. And the only one who can own a derivative
work is the original copyright owner. So, you're in a good position for that.
That's very helpful. Not legal advice. I'm just saying that's the way the law works.
Talk to a lawyer and figure that one out. Yes.
Which apparently we'll probably be doing in about two weeks since Christmas is over. Yeah.
So, that's part one. So, that's good. But then the other part is you have something
that's interesting. If you're going to have other parties that are promoting what you're
doing or teaching on what you're doing or training on stuff that's using what you have,
I mean, that's all licensable stuff. So, that's something we should definitely highlight the
license stuff. I'm not so concerned about the translation stuff, but I would see what
the other party is going to do with your content. Are they going to be modifying it, using exactly
the same? What are they going to be doing? Well, my original thought was that they don't
have the training I have and they don't have the content created that I have. So, they
could do their own online challenge or however they want to promote that. And then the offer
would be for their attendees to access my content by purchasing. Yes. Yeah. Yeah. So,
there's actually hold it. There's a part that's missing. Go through that sequence one more
time. I just want to hear it one more time. So, they would do some type of an event and
then in their language. And then and we haven't even figured it out. Like if the event if
I was there, they would have to interpret for me, of course. You know, depending on
what country it is. I can say you are my friend in 12 different languages, but that's about
that's as far as it goes. So, then they would the offer would be for their attendees to
purchase my online training, the private club. And then of course, they would have to be
compensated in some way. So, and I haven't figured out what would be the best way to
do that yet. Of course, the translation still have to happen. So, we've got time. Yeah.
Yeah, definitely highlight them when we get together because I have some ideas on that.
Yeah. Highlight make sure you raise that one when we get together because I have some ideas
that might be financially rewarding for you. Okay. Great. Thank you. Yeah, absolutely.
That's a good one. Don't forget that last one. Okay. Okay. That's really important.
Okay, Susan, I want to pray for Susan as well. Susan, do you have any business stuff going on
as well before we pray for you? I shut down everything while I was going through this.
Okay. So, my memberships, the people are still active in it, but I'm not doing anything in there.
Okay. Is it possible for you, I don't know, do you have like content where somebody can grab
your, some of your content and just turn it into an ebook or something like that for you?
Most of my content was guest speakers. So, it wasn't me.
Okay. All right. Well, let's, I'm going to pray for you. I just want to pray over you. Yeah,
I just want to pray over your quick recovery and strengthening as we're closing. I want to do that.
Does anybody else have any other questions before we, before I jump into that? I just want to check
before I do this. I don't usually do what we just did, but I just felt moved to kind of, since we're
going into a new year, get an idea of what people are doing and get people focused going into this
new year. Yeah, I think that's really important. This is going to be, there was, so I was at Bethel
in Reading for like eight days. And if you guys have not seen it, Chris Valentin did his service
on
Sunday, I would watch the six o'clock. It's it speaks towards the business world. It speaks
towards a lot of things that are really important for business growth. Basically, like a halftime
or resetting of things, figuring out what things are wasting time, what things are that
what's valuable, it's not like resetting things before taking off. And so it was a very powerful
message. So I would check that out if I were you. All right, let me let me pray for Susan.
So yeah, Lord, I just want to thank you for each person here. I thank you, Father God
for your wisdom, your discernment that's within their lives. Lord, I thank you for clarity
that anything that's trying to steal time or waste time is removed. And Father, I just
pray over Susan's body. I thank you for strengthening of her body. That any sickness or disease,
irritation, inflammation would go now in the name of Jesus. But I thank you for removal
of inflammation. Father, I thank you for an increase in hydration within her body
and intercellular hydration. Yeah, we just call forth new heavenly cells to grow within
her body, to push off anything that doesn't belong. We speak strength and life into every
single cell. Any cells that would be detrimental in any way, let them be destroyed now, Lord in Jesus name.
Amen. All right. Cool. Patty, you already, the thing that I created in Visio, you understood
that, right? Or do you want me to send you a copy of that? I understood it. Okay, good.
All right. So you're all set. Okay. Yeah. You're welcome, Susan. Okay, cool. All right.
So you guys, I just want to see if you guys noticed something before we close. On the
screen, I don't know if you guys are going to be able to see my screen. Can I share my
screen? Let me see if I can share my own screen like this. Yeah, I can. But let me, yeah,
I can show you. All right. Do you guys see the bar here for Zoom? You see it right here?
You guys don't see it? No. Okay. I can't really show it. I think the way I can do it, though,
is, I know how I can do this. I don't see it. That's right. I know what I can do. I'm going to
open up Paint. I want to show you guys something. You guys may not know that this is
happening to you guys. So I want to make sure that you guys are aware and you don't turn on
things that you're not supposed to. All right. New. Okay. So if I open this up here. Just
Control Print Screen. There we go. Okay. So now I can go over to Paint. And I'll show all of you
what is now on Zoom. There we go. New. Paste. Okay. Don't worry. I'm going to delete this
picture so nobody freak out looking at themselves. Nobody get nervous. All right. Here we go. Okay.
Patty's got a perfect picture. Ray is like, that's photogenic, Ray. I like that. I think I'm going
to use that one. I'm going to use that one. That was perfect. Yeah. You know, I will come back
from that. I got some good pause spaces for you. Do you see down here AI Companion? You see that?
Hmm. Oh, yeah. Didn't see anything about that. Did you? Nobody's been like,
not much of anything about it anywhere. Just magically appeared.
Oh, yeah. I have that too. Yep. You all have it. Wow.
Oh, yeah, do some pretty goofy things. Yeah, it's pretty
interesting that they just threw that in there. Now if I if I
click on the button and stop,
I have to jet have a very, very happy Christmas, everyone. You
to you to you're awesome. It's good to see you, Pamela and
Happy New Year. I'll talk to you soon. All the best. All right,
take care. Bye.
Alright, so this is supposed to be like some kind of AI
companion that zoom is is offering now. I've not used it,
I would check this thing out. But it says ask admin to enable
AI companion, use AI companion to ask questions, catch up on
meetings and more. So that remember, I don't know if you
guys are aware of this. But what happened was back in I believe
was June. Zoom came out and said, Hey, guess what, we are
going to automatically use artificial intelligence for
every one of your videos. And we're gonna we're gonna analyze
them and we're gonna and we're gonna provide you a better
results because of it, right.
It's enabled on all Pedro calls, really?
Yeah, see, I'm kind of surprised Pedro's doing that. I bet it's
because
little diamond flashes up where it says this call is being
recorded and live streamed. There's a little diamond and
it's always flashing.
And it's he doesn't he doesn't understand what this stuff does.
This is this problematic. I mean, he's a big time content
creator and not a they're not even aware of these things. So
it the Oh, the guys who created zoom came out and said we are
going to use artificial intelligence on your content
and that's going to allow us to give you better results. All of
us lawyers and a ton of other people went were very upset
about it. And said no, you're not. Because we have our
clients confidential information in there from our video
conference calls with them that are recorded with the client
only. And you ensured us that you weren't going to make that
available to others. Now you're going to use that within your
own computation engine, which basically is an AI neuro bot.
And you're going to use that to learn and other people will be
able to grab results from that. It's like, I don't think so.
Like that's not happening. And so it would appear that I'm not
sure if Pedro's team has looked at this and basically said we
don't care. But I know as a fact that he does not like people
having copies of his stuff. I know that because he sent me
after people who have copies of his stuff. So I'm kind of
surprised that his team is using AI. That that kind of is
surprising. So I think what I'm going to do is for tomorrow's
training, I'm going to look and see what exactly is zoom doing
with that AI companion. So I can report on that. And then
obviously, you guys just it'd be helpful for you to be in the
content creator, you know, legal boot camp, if you can make it, I
would jump in, it's gonna be awesome. And there's a lot of
the energy level should be extremely high because content
creators in general, or that's the way they are. They're just,
they just tend to be fun. So alright, with that, I'm going to
close, I think we'll end here. If I don't talk to you have a
very Merry Christmas and incredibly Happy New Year. You
guys are awesome. Like, just I love the fact that I get to do
this with all of you. And if there are things that I can do
to help you guys out, let me know, you know, things that you
need, business wise or otherwise, feel free to let me
know. And I'm looking forward to an awesome new year. It
should be a reset for a number of you guys. And, but I would do
that personal evaluation right now. I will look and see, you
know, if you're running, if you're running challenges, how
many software programs do you have? Like, how many employees
do you have? Like, what are the people do like, write it all
down, like, assess it all figure out where you're what, what
you're supposed to use what resources for. And then one of
the most important things is realize that one of one of the
most important resources for you is your time with yourself and
family, right and God. And so if your if your calendar is
scheduling everything that has associated with work, but not
anything associated with you, God and your family, something's
wrong. You want to kind of look back at this and say, Okay, not
everybody
is as blessed as Bonnie is over there to be like you know hanging out with her child all the time
you know it's not everybody has that kind of incredible relationship but um it's really
important to kind of get recalibrated going into this next year so all right with that i'm gonna
let you guys go wish you guys the best bless all of you guys happy new year and if you're in
tomorrow then i'll see you tomorrow at the content creators legal boot camp