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All right, good morning. Welcome to Office Hours. Here we are, January of the new year,

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and I want to welcome all of you. If you're listening to the recording, we miss you. Come

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live because this is the place you get to come and ask your questions. And so Julie

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was on the line here with me, and we're talking about the power of a newsletter and the purpose

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of a newsletter, and how to really use a newsletter. I have been a big fan of having

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a newsletter. In fact, I started having a newsletter in 2012. So I've been at it for

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a while, the Prosper Inspirational Newsletter. And so some keys for a newsletter. Number

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one, of course, consistency creates momentum. So I encourage consistency. So you can do

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once a month. However, with our very distracted attention span, you're really not going to

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be front of mind, having a newsletter once a month. So I recommend once a week. And I

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recommend that you choose the same time every week, you will notice, I don't always hit,

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but a huge portion of the time, my goal is to have the newsletter out by noon on Sunday.

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And because my newsletter tends to be faith based and inspirational, Sunday was a really

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great time and having it arrive on Sunday felt really good. Start your week with that.

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So I encourage you to pick a day, you know, if you're dealing with how to's or practical,

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you might choose Monday morning, we were talking about what can you do in a newsletter, a newsletter

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can be inspirational, a newsletter can be how to, it could be a combination of a lot

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of things. And so if you create a little bit of a format for your newsletter, it makes

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it easy to write. So for many years, I had a format and it just had categories within

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the newsletter. And so I would open always with a did you know, and I would introduce

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a topic. And then I would follow with why it matters. And that's where I would make

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it relevant for their business, for their faith, for their life. And so, you know, did

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you know why it matters, I would often include what scripture says, so I'd have a verse or

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something about what the Bible says on the subject. And then I would finish with a how

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to or the steps, in other words, how to implement it. So it had a range of kind of a freshness,

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a how to an inspiration, and it left them with action steps they could take. Now, one

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of the powers of having a newsletter is it keeps you very front of mind. So if you're

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not going to do anything, so let's suppose, for example, you have a lead magnet. And so

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you have to think about your customer journey, right? You think about where does your customer

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find you? And what do you ask them to do? So if you're offering a freebie in exchange

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for their email, okay, so now they give you their email, you give them their freebie,

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but then what? And that's where most people drop the ball, or they're very inconsistent.

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And so of course, I want to back this up and say, growing your email list, and nurturing

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your email list is your most valuable asset. You really don't have a business if you don't

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have an email list, okay? When people come to buy a business, that's the first thing

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they're going to look at, is your customer base, your list, your circle of influence.

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And then of course, they'll look at assets if we're talking physical building or computers

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or whatever. But for us that are in the online space, that is your asset, okay? And so we

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look at it a lot of ways. It is your asset in that this is the gift God has given you.

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If someone has trusted you enough to give you their email address, you want to consider

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that sacred. That's a sacred honor. That's a sacred gift. And you want to be looking

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at it as to how can I add value to those people who have trusted me with their email?

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So it's not about spamming. So some people think that when they get their email list,

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that means that you could just post, oh, having a sale. Hey, come to my new group. Hey, I just

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started a new program. Hey.

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and they're just using their email list for spam

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and everybody's gonna drop off.

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There's no connection, there's no relationship.

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So you wanna be focused more on giving than asking,

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but that doesn't mean you can't ask.

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And so there's seasons,

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but the first thing is having a purpose and a method

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and having a time and being consistent

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in getting your email out there

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and making sure it's really valuable.

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And you can do an ask in the email

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and I like it in the form of a soft sell in a PS.

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So PS, the new program just started, learn more here.

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Okay, no one's gonna be insulted by that.

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That's not spamming, it's okay.

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And it's okay not to have, and you just give, give, give.

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You'll notice that you wanna have seasons

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of nurturing your list.

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It's like a relationship, right?

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Relationships are like a bank account, right?

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So you're making deposits and you're making withdrawals.

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So any relationship, and that includes your relationship

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with your customers or your email list,

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any relationship that you're consistently making withdrawals

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is gonna go bankrupt, right?

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It's gonna overdraw, right?

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So when you look at it that way,

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you wanna be putting so much more.

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You want your bank account to be growing.

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You wanna be putting so much more

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into your bank account.

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And so I look at it that way that I'm always looking

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with the question, how can I add value?

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How can I add value?

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How can I add value?

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And then when I have trust and as I have trust

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and because I'm always adding value,

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when I have something big, like I just did,

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the large nine day series that I just did,

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offers that prosper.

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Hey, now I have the kind of trust

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I can hit my email list hard.

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Every day I was talking about offers that prosper,

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especially the closer it got.

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And nobody was, I don't know, maybe one or two,

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but people are not like flocking off

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because they've come to know like, and trust me.

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So look at your email list like that.

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It's a sacred trust, be consistent, focus on adding value.

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So in the conversation with Julie,

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we talked about using LinkedIn as another way.

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And so I started to share, okay, what does that look like?

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She's saying, do you get people to subscribe

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or what do you do?

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So-

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Brenda, can I add to the fact that I have a friend,

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she's a coach and she calls herself six figure coach

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or whatever, she would go on live and LinkedIn

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and that just blew up her business.

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So, LinkedIn is a great place.

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Oh, absolutely.

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And you found me on LinkedIn.

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Yeah, that's fabulous.

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Cheers.

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Thank you for reminding me of that.

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You need to understand the platforms

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and the people that are on the platforms

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and the methodology in the platforms

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and because it's very different.

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So when you're looking at LinkedIn,

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of course it's very professional, it's very business,

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it's very community.

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And when you're looking, it's much less chatty.

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People are busy as opposed to, let's say like Facebook

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that is very conversational and much more,

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even includes what my dog did and what I ate for dinner.

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So, understanding each of the different platforms

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and I won't go into that right now,

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looking like I remember to change my header right there,

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but asking about the newsletter,

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when you come in here,

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there are some things to do with LinkedIn

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that are really powerful, okay?

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And I have not been on LinkedIn a long time.

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I've been on it, I don't know, since 2012,

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but I've started using it in the last maybe three months,

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four months, I mean, really using it.

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Once in a while, I'd throw some bones over there,

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but to have it really be a platform,

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I consider my platform and really work with it, it's new.

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So I'm definitely new, I'm not huge by any stretch.

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I mean, I've got 3000 followers,

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more than 500 connections.

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So I'm here and my consistency has paid off,

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but I'm not a rockstar on it.

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And I'm just only pouring value into it

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in the last few months, okay?

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So, and you can always see your analytics,

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and starting to have probably four or 500

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looking at it all the time.

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When it comes to the newsletter, the first thing,

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having a newsletter on LinkedIn as another option

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in addition to your email newsletter.

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And so to do that, you have to turn the creator mode on

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and be established as a creator.

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So that's the first step.

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Well, when you turn the creator mode on,

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it gives you this wonderful benefit

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called the featured section, okay?

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And this allows you to showcase a few things, right?

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And so I went ahead and created both a subscription here

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on LinkedIn as well as going over to my email.

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So by doing this, it's pretty amazing without even trying.

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I got, I think, close to 400 people in a matter of months.

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So it's a great, it just added an extra 400 people

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that I'm building relationship with.

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So, and it's just been growing very organically

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and I've been posting.

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So that's what I recommend.

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The newsletters are kind of unique on LinkedIn.

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I like them.

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So let's take a look, for example,

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at what a newsletter might look like, okay?

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With a newsletter on LinkedIn, you get an intro.

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It'll ask you at the end, after you've written it,

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it will ask you to give two or three sentences

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what it is about, okay?

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And it also has you create this,

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it's the size of like a YouTube

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where I think is really a showcase

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because people will see you.

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It's got the title and you can put your picture or whatever.

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So I think that's important for your branding.

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And so if you looked at a newsletter, for example,

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this is what it would look like for someone to see it.

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You'll have a big title and then you are able,

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and I believe in newsletters,

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using bolding and breaking it up into chunks

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to make it really easy to do.

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I like the fact that you can highlight quotes.

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I think it makes the text look really open like this.

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So I was talking about a certain book

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and I put a quote there

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and I often even make my own quotes.

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There are Bible quotes, like you can see right here,

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some biblical wisdom that I've put in there.

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You can put an invitation.

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In this case, I went ahead and put an invitation

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to the Prosper Leader membership at a discounted price,

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but you'll notice something,

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and you do this on all social media,

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link goes in the comments.

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If you put link in the content,

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you will not get a good algorithm.

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It will hurt you badly.

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So never, if you're marketing something

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with a specific link, you finish out

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and then you go back and you put it in the comments.

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There's the link, okay?

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And so that's a little bit about adding

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not just your email newsletter,

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but also going ahead and adding one in LinkedIn

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because it just gives you a whole new population

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that they're subscribing.

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And that's another active audience that,

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so you could repurpose your newsletter

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and you could use the same one

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or you could repurpose it a little bit

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knowing that the audience may be different.

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If the audience is the same, don't worry about it.

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So does that help you?

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Oh, liquid gold.

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Well, not liquid, digital gold, right?

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Digital gold, yeah, yeah.

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So does that help you on how to use a newsletter?

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Oh, 100%.

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I just didn't even thought about doing a LinkedIn newsletter

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so, ta-da!

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Good, good, yeah.

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And there is a way because consistency creates momentum.

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And remember, everything I'm teaching you,

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it's about creating systems, it's about creating habits

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so that you're not sitting there

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scratching your head every day and going,

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oh, how am I gonna reach my LinkedIn?

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Oh man, I forgot, I've been neglecting Facebook.

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Oh, what about my email?

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Like, no, you're building something that's very automatic.

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And so, and repurpose is the name of the game.

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of the game, and that would be a different office hours.

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But that's really the key, is learning to do something

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and then repurpose it so that it's

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meeting the needs all over.

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So this makes you not have to think.

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Like I said, when you have a set day, when you have a set time,

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like in this case for me, because mine

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is faith-based and inspirational, the set time,

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my newsletter goes out by noon on Sundays.

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This also, when you give yourself a schedule,

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your brain is always working on it.

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So during the week, you know, oh, Sunday,

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this would be good for Sunday.

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And you can make a note for yourself

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on your Prosper Daily plan in the spot that

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has for your inspiration and ideas for writing.

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You can make a note right there.

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So that when you go to write, you're

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not writing from a blank slate.

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Now, another topic for another day

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is how to use AI to speed this process greatly

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without losing your voice, with keeping it

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heart-centered, spirit-filled, how to use AI and do that.

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So all my writing time has decreased.

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Prayerfully, my writing skills haven't

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decreased because I get so reliant on AI.

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So let me ask you, do you type in, like I use chat GPT,

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and do you say, in the voice of?

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So I was going to say, who is similar to your voice

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out there that chat GPT knows?

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Yeah, I know you can do that.

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And I haven't done that because I'm

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trying to establish my own voice.

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So I don't say in the voice of.

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I'm training it to know my voice.

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So I'm glad you don't have in the voice of Ric Flair.

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That would not match you.

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Not match me, yeah.

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No, I'm really not trying to be in the voice of anybody.

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I think we have too many carbon copies.

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So my voice is my voice, and it's unique.

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And I will use AI as a tool to speed up

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getting my voice out there, to correct grammatical errors,

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to save me time, but not to change my voice.

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And of course, if you're only using chat GPT for you,

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you are training it to know you.

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Mine is a little more challenging

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because I use chat GPT to help a lot of clients

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with a lot of voices.

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And so it probably doesn't know who the heck I am.

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I probably look like a multiple personality person.

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But it's all good.

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You need two accounts.

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You need to open two GPT accounts.

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Can you really?

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Well, yeah, it's just a different email, isn't it?

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I haven't thought about that.

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That's smart.

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I really should have one that's just me

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and start developing my voice.

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That's a good point.

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Appreciate you saying that.

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So the question you oh, so I don't

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put in the voice of anybody.

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I use chat GPT in a really interesting way.

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It's kind of like my little slave.

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And it goes like this.

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If I was going to write something,

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it would go something like this.

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I want to write a newsletter, and the subject

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is going to be on managing your time using time chunking.

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And I really want to bring out the power of doing things

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in 20-minute chunks that are uninterrupted,

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not having anything interrupting you.

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So no bings and dings, no.

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And the article is going to be for faith-based women.

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And I wanted to have a call to action

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to take a look at my jumpstart where

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I will teach how to do this.

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I want to include a story.

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And the story is Susie, who started using time chunking

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and wrote this review.

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I'm thrilled to tell you I'm saving 15 hours a week.

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Thank you, Brenda.

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Boom.

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That took me three minutes.

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And it's going to be a pretty fantastic article,

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I can tell you.

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It's got the story.

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It's got teaching.

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It's got who the audience is for.

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It's got what do I want to accomplish?

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What's the main point?

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So that's the way I use ChatGPT.

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I brain dump onto it.

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And I know where I'm going, and then I let it create it.

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And then if I don't like it, or I remember something else,

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or then I'll say, actually, rewrite it.

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Make it more sassy.

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Make it more personal.

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Include a how-to section with these five tips at the end.

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Include an application section, five steps to use time chunking.

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And give me a great title, an engaging title.

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And that would be a way I would talk to chat GPT.

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And so I'm just brain dumping straight from my head and my content and just letting someone

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else write it in the same way as when I was a founder of a large networking company sometimes

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I would hand write out everything but a lot of times I put out a concept and you know,

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one of my one of my assistants that did all my writing I mean she did all the writing

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I'm going dating way back but Mervin's she was like assistant to the president of Mervin's.

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So she had a lot of skill in writing.

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And so you know, in the past I hired that and I still do I have an amazing copywriter

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that I've used for many years.

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So you know, there's an assortment of having people help you with things and having computers

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help you with things and things that you just need to write yourself.

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And so sometimes when I'm sitting down to write a heartfelt story or what God revealed

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to me this morning or anything I'll write the whole thing or I'll write a chapter to

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my book and then I might copy and paste it into chat GPT and say how would you improve

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this right or are there any grammatical errors or give me hashtags comma separated hashtags

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to go with this.

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And so, you know, that's, that's the way that I use it Julie.

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Yeah, I've just been using it for titles and what's their pain and that's it.

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So yeah, that's great.

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Yeah.

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Good, good.

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All right.

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So welcome Angela so great that you joined us Hello Hello.

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We have been focusing on and you can go back and catch the recording.

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We have been focusing on the power of having a weekly newsletter.

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And so the what's the how's the where's and then I branched out to show that once you've

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got that for your email list, because growing your email list and nurturing your your email

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list has to be a priority in your business, then you know you could expand and so I showed

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how I expanded it over to LinkedIn and that got into a little digression in how I use

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So there you are all caught up.

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So is there any, anything, any questions, comments, aha's that you were bringing to

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office hours that you wanted support around Angela?

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No, coming to learn and glean and soak up.

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Wonderful.

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So glad that you did.

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All right.

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Well, Julie, you feel full, you got the value, you know what to do, go get your newsletter

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going.

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Yeah, tons.

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Yeah.

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I do have another thing.

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If you're looking for content, you may want to wrap it up.

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I don't know.

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I don't know if Angela had anything.

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She said she didn't.

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And I'm trying to keep these short unless Oh, well, then no, that's fine.

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I didn't know what this was.

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Yeah.

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Not that important.

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Yeah.

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Okay.

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We will.

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We'll always do a different topic.

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Now.

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I had actually originally planned to go over the journal template, how to use a journal.

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And I did not go over that.

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So that would be a separate, a separate thing.

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So I think what I'm going to do is stop the recording and start a new recording around

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that.

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So hang tight here.
