Hello, my name is Matthew Doyon.
I run a YouTube channel called Zealous
and we have four million subscribers
and half a billion views on YouTube by the grace of God.
I try to treat it as a business
and I'm really interested in becoming a voice
of influence and impact in my space.
I wanna teach you how to do the same
and how to get started in that.
Perhaps you're already doing something,
whether it's in business or social media
or anything like that.
This is a series for both you
and if you've never done anything before,
this is gonna be a super helpful series
for you to take that spark, that idea of,
well, should I try this?
Should I get into this?
And really fan it into a flame.
But again, this can apply to business,
this can apply to social media, to YouTube.
We're specifically gonna be diving into YouTube,
which I'm super excited about,
but each of the principles can be really effectively applied
to what you're currently doing in business
or if you've never, ever even thought of starting an LLC,
a YouTube channel or anything like that.
So let's hop right into it.
All right, so in this series,
I'm gonna be teaching upon how to become a voice
of influence and impact in the new digital world
and the reason why it's important.
Today, we're gonna be talking about the opportunity,
the why and the fruit and how God can use your voice
to both influence others for their good
and also provide impact for you
and your family as a business.
Now, you might be thinking,
I don't really have much to say
or you might be thinking, I really have a lot to say,
but I don't know where to put it.
Should I go on Rumble?
Should I go on Instagram?
It's my belief that YouTube's gonna be around
for the long haul and if you make content for YouTube,
you can actually repurpose it for all these other channels
and become more effective in your work.
Let's dive into the first point, which is the opportunity.
Just speaking practically,
YouTube is the second largest search engine
in the entire world.
So second largest to Google, Google owns YouTube,
which is kind of unbelievable.
You'd think, well, this is a video platform,
why is it the second largest search engine?
Well, what do you do when you need to fix your car?
What do you do when you wanna cook a new recipe
or when you, for me, want to learn how to do parkour
or something like that?
You look it up on YouTube, you search it.
So it's the second most used search engine in the world
and on top of that, there's over 3.7 million videos
being uploaded to YouTube every single day,
which equates to about five billion hours of watch time
and over one billion hours
are actually being watched on a daily basis.
And just to kind of put that into perspective,
the amount of content being consumed,
if you were to watch a billion hours of it,
it would take you 114,000 years to watch all of it.
So that's a lot of content,
that's a lot of influence being put out there
and some of it's great, some of it's good
and some of it's not so good
for the minds of our next generation
and really anyone else who's watching it
because not only are there younger people on YouTube,
but YouTube is a completely diverse website.
Any age range from your niece to your grandma
is watching YouTube.
So there's opportunity to influence everyone here.
Obviously, it's being taken advantage of.
The question is, is it gonna be taken advantage of
by the right people?
I believe it should be and I believe as Christians,
we have such a huge opportunity to rule and subdue
as God literally has blessed man to do so
in Genesis 1.27 and 1.28
and YouTube is an amazing place to do it.
That leads me to the second point,
which is the why.
Why do I believe it's important for you
to decide whether or not you wanna be on YouTube
and be sharing your voice in a impactful way?
Well, I like to think of the person
on the other side of the screen.
Now, YouTube has been known to be a very lucrative business
and even a very lucrative hobby
and some people have taken advantage of that
and exploited their audience in ways
that leave them worse than they found them.
I believe in leaving the audience
and the person on the other side of the screen
better than we found them for the glory of God.
I believe that you think the same
and with that value, I think that you can actually
make a lot of impact in this space.
And the question is, truly, if you don't do it,
if we don't do it as Christians, then who will?
So if you do feel called to this space,
this video and this series is for you.
If you don't feel called, no worries at all,
but I do want you, whoever you are,
even if you feel that you don't have the capacity
or the skills or the knowledge
or even the articulation to be able to do this,
I would consider it because even Moses,
who was called by God to lead the Israelites out of Egypt,
he said that he couldn't speak.
Well, Jeremiah said the same thing.
Oh Lord, I'm young, I can't speak.
God still used them, so I just wanna encourage you
and say, God has a plan for you,
he has a voice that he's instilled in you
and it can impact a lot of people.
So that's the reason why I believe it's important
for us as Christians to at least consider being on YouTube.
Now, if you do choose that you want to be in YouTube
and be influencing people for the better,
whether it's through entertainment or education
or any other thing that you are interested in,
whether it be cars, sewing, cooking, comedy,
whatever it be, I wanna tell you about the fruit,
the fruit of.
building an effective business in YouTube.
I started YouTube out as a hobby.
I treated it as a hobby.
It was fun, it was a blast.
That's one of the reasons why I got into YouTube
in the first place is it's a very exciting career to be in,
but as soon as I treated it and started to treat it
like a business where I was thinking of my customer
and how I can serve them, i.e. the viewer,
that's when the fruit started to come.
You can treat YouTube as a hobby,
but it can also be a thriving kingdom business.
It can support you, it can support your family,
and it can even support a team of employees.
In the past, we've had up to 10 employees.
We're more of a lean team now.
I enjoy working with a lean team,
but just to put into perspective
that if you wanna get into YouTube
and you choose to treat it like a business,
it can actually become a thriving endeavor
for you, your family,
and the other people that you're working with.
The main question that I get when I tell people
that I'm a YouTuber is how do you make money?
The way that you make money on YouTube
is through advertising revenue.
It's also through providing value to your audience
through products or other,
you know, incentives, coaching, whatever it may be
that aligns with your channel.
But the truth is it actually can be
a very lucrative business
and in a way that really provides value to your audience
and can even transform their lives.
I've had kids come up to me who've experienced,
you know, fighting with a terminal,
what seems to be a terminal illness or something else,
whether it's leukemia.
For instance, one kid came up, he was battling leukemia,
and he said that just our entertaining videos
in a wholesome way was what got him,
what encouraged him through his journey
and battle with leukemia.
Me personally, I've had parents come up and say,
I'm very thankful that your content's clean.
I don't have to watch over my kid's shoulder.
So really, you're truly, even if you can't see it,
you're making an impact.
And then obviously there is the financial impact
that you will be able to experience firsthand
if you really run this like a business.
And we're gonna get into that in the next couple of modules.
With YouTube, the sky is truly the limit
when it comes to influence and impact
for those who watch your videos,
your family, your friends, those who work with you,
yourself, and just growing a kingdom business
in a digital space that influences for the better.
So to sum it up, we talked about the opportunity in YouTube,
how there's just an immense amount of content
being put out, and you have the opportunity
to rise above that content
and be a great influence in the community,
which led us into the why,
why you specifically can make a huge impact
where others might not be able to as much
just because of the difference in mindset
and difference of kingdom approach.
And lastly, the fruit, that the time invested
in this opportunity is not just time
that's going to go to waste.
It can change people's lives,
it can change you and your family's lives,
and it can even provide for a team of employees
if you choose that route.
You could think about this as a hobby.
What I'd encourage you to do is to think about it
as a business that is impacting for the kingdom.
Whether or not you feel fully prepared
to dive into something like this,
if you even feel that little bit of spark of calling
to dedicate yourself to the influence
and betterment of others through entertainment education,
I'm excited for you to watch the rest of this series
because God calls us to be an example
to those around us in faith, conduct,
and how we speak and how we act,
and what a great way and great opportunity
to connect with others deeper and share the gospel,
not only through our words,
but through our actions in the digital space of today.
So, I'm excited for you to check out
the rest of this series,
and I'll see you in the next one.
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