WEBVTT 1 00:00:00.000 --> 00:00:01.360 Hello, my name is Matthew Doyon. 2 00:00:01.360 --> 00:00:02.980 I run a YouTube channel called Zealous 3 00:00:02.980 --> 00:00:05.180 and we have four million subscribers 4 00:00:05.180 --> 00:00:08.160 and half a billion views on YouTube by the grace of God. 5 00:00:08.160 --> 00:00:10.100 I try to treat it as a business 6 00:00:10.100 --> 00:00:12.480 and I'm really interested in becoming a voice 7 00:00:12.480 --> 00:00:15.200 of influence and impact in my space. 8 00:00:15.200 --> 00:00:17.240 I wanna teach you how to do the same 9 00:00:17.240 --> 00:00:18.520 and how to get started in that. 10 00:00:18.520 --> 00:00:20.000 Perhaps you're already doing something, 11 00:00:20.000 --> 00:00:21.840 whether it's in business or social media 12 00:00:21.840 --> 00:00:22.760 or anything like that. 13 00:00:22.760 --> 00:00:24.400 This is a series for both you 14 00:00:24.400 --> 00:00:27.360 and if you've never done anything before, 15 00:00:27.680 --> 00:00:30.040 this is gonna be a super helpful series 16 00:00:30.040 --> 00:00:32.600 for you to take that spark, that idea of, 17 00:00:32.600 --> 00:00:33.960 well, should I try this? 18 00:00:33.960 --> 00:00:35.040 Should I get into this? 19 00:00:35.040 --> 00:00:37.440 And really fan it into a flame. 20 00:00:37.440 --> 00:00:39.460 But again, this can apply to business, 21 00:00:39.460 --> 00:00:41.680 this can apply to social media, to YouTube. 22 00:00:41.680 --> 00:00:43.480 We're specifically gonna be diving into YouTube, 23 00:00:43.480 --> 00:00:44.760 which I'm super excited about, 24 00:00:44.760 --> 00:00:48.700 but each of the principles can be really effectively applied 25 00:00:48.700 --> 00:00:51.320 to what you're currently doing in business 26 00:00:51.320 --> 00:00:54.840 or if you've never, ever even thought of starting an LLC, 27 00:00:54.840 --> 00:00:56.300 a YouTube channel or anything like that. 28 00:00:56.340 --> 00:00:57.860 So let's hop right into it. 29 00:01:03.940 --> 00:01:05.019 All right, so in this series, 30 00:01:05.019 --> 00:01:07.740 I'm gonna be teaching upon how to become a voice 31 00:01:07.740 --> 00:01:10.740 of influence and impact in the new digital world 32 00:01:10.740 --> 00:01:12.740 and the reason why it's important. 33 00:01:12.740 --> 00:01:14.860 Today, we're gonna be talking about the opportunity, 34 00:01:14.860 --> 00:01:18.400 the why and the fruit and how God can use your voice 35 00:01:18.400 --> 00:01:21.360 to both influence others for their good 36 00:01:21.360 --> 00:01:23.340 and also provide impact for you 37 00:01:23.340 --> 00:01:25.740 and your family as a business. 38 00:01:25.740 --> 00:01:26.580 Now, you might be thinking, 39 00:01:26.580 --> 00:01:27.580 I don't really have much to say 40 00:01:27.580 --> 00:01:30.180 or you might be thinking, I really have a lot to say, 41 00:01:30.180 --> 00:01:31.260 but I don't know where to put it. 42 00:01:31.260 --> 00:01:32.180 Should I go on Rumble? 43 00:01:32.180 --> 00:01:33.420 Should I go on Instagram? 44 00:01:33.420 --> 00:01:34.860 It's my belief that YouTube's gonna be around 45 00:01:34.860 --> 00:01:37.160 for the long haul and if you make content for YouTube, 46 00:01:37.160 --> 00:01:39.900 you can actually repurpose it for all these other channels 47 00:01:39.900 --> 00:01:41.140 and become more effective in your work. 48 00:01:41.140 --> 00:01:43.940 Let's dive into the first point, which is the opportunity. 49 00:01:46.260 --> 00:01:47.300 Just speaking practically, 50 00:01:47.300 --> 00:01:49.900 YouTube is the second largest search engine 51 00:01:49.900 --> 00:01:50.740 in the entire world. 52 00:01:50.740 --> 00:01:54.340 So second largest to Google, Google owns YouTube, 53 00:01:54.340 --> 00:01:55.540 which is kind of unbelievable. 54 00:01:55.540 --> 00:01:57.380 You'd think, well, this is a video platform, 55 00:01:57.380 --> 00:01:59.040 why is it the second largest search engine? 56 00:01:59.040 --> 00:02:00.860 Well, what do you do when you need to fix your car? 57 00:02:00.860 --> 00:02:02.980 What do you do when you wanna cook a new recipe 58 00:02:02.980 --> 00:02:05.860 or when you, for me, want to learn how to do parkour 59 00:02:05.860 --> 00:02:06.700 or something like that? 60 00:02:06.700 --> 00:02:08.300 You look it up on YouTube, you search it. 61 00:02:08.300 --> 00:02:11.820 So it's the second most used search engine in the world 62 00:02:11.820 --> 00:02:14.860 and on top of that, there's over 3.7 million videos 63 00:02:14.860 --> 00:02:16.980 being uploaded to YouTube every single day, 64 00:02:16.980 --> 00:02:21.140 which equates to about five billion hours of watch time 65 00:02:21.140 --> 00:02:22.700 and over one billion hours 66 00:02:22.700 --> 00:02:24.740 are actually being watched on a daily basis. 67 00:02:24.740 --> 00:02:26.380 And just to kind of put that into perspective, 68 00:02:26.380 --> 00:02:28.420 the amount of content being consumed, 69 00:02:28.420 --> 00:02:30.180 if you were to watch a billion hours of it, 70 00:02:30.180 --> 00:02:34.740 it would take you 114,000 years to watch all of it. 71 00:02:34.740 --> 00:02:36.020 So that's a lot of content, 72 00:02:36.020 --> 00:02:37.420 that's a lot of influence being put out there 73 00:02:37.420 --> 00:02:39.900 and some of it's great, some of it's good 74 00:02:39.900 --> 00:02:41.740 and some of it's not so good 75 00:02:41.740 --> 00:02:43.620 for the minds of our next generation 76 00:02:43.620 --> 00:02:45.300 and really anyone else who's watching it 77 00:02:45.300 --> 00:02:47.940 because not only are there younger people on YouTube, 78 00:02:47.940 --> 00:02:50.980 but YouTube is a completely diverse website. 79 00:02:50.980 --> 00:02:54.700 Any age range from your niece to your grandma 80 00:02:54.700 --> 00:02:55.700 is watching YouTube. 81 00:02:55.700 --> 00:02:57.980 So there's opportunity to influence everyone here. 82 00:02:57.980 --> 00:02:59.980 Obviously, it's being taken advantage of. 83 00:02:59.980 --> 00:03:02.600 The question is, is it gonna be taken advantage of 84 00:03:02.600 --> 00:03:04.560 by the right people? 85 00:03:04.560 --> 00:03:06.660 I believe it should be and I believe as Christians, 86 00:03:06.660 --> 00:03:10.500 we have such a huge opportunity to rule and subdue 87 00:03:10.500 --> 00:03:13.380 as God literally has blessed man to do so 88 00:03:13.380 --> 00:03:15.620 in Genesis 1.27 and 1.28 89 00:03:15.620 --> 00:03:18.940 and YouTube is an amazing place to do it. 90 00:03:18.940 --> 00:03:20.380 That leads me to the second point, 91 00:03:20.380 --> 00:03:22.240 which is the why. 92 00:03:26.060 --> 00:03:27.900 Why do I believe it's important for you 93 00:03:27.900 --> 00:03:30.300 to decide whether or not you wanna be on YouTube 94 00:03:30.300 --> 00:03:33.340 and be sharing your voice in a impactful way? 95 00:03:33.340 --> 00:03:34.740 Well, I like to think of the person 96 00:03:34.740 --> 00:03:36.100 on the other side of the screen. 97 00:03:36.100 --> 00:03:39.460 Now, YouTube has been known to be a very lucrative business 98 00:03:39.460 --> 00:03:41.380 and even a very lucrative hobby 99 00:03:41.380 --> 00:03:42.940 and some people have taken advantage of that 100 00:03:42.940 --> 00:03:44.680 and exploited their audience in ways 101 00:03:44.680 --> 00:03:47.220 that leave them worse than they found them. 102 00:03:47.220 --> 00:03:48.420 I believe in leaving the audience 103 00:03:48.420 --> 00:03:49.940 and the person on the other side of the screen 104 00:03:50.500 --> 00:03:52.660 better than we found them for the glory of God. 105 00:03:52.660 --> 00:03:54.580 I believe that you think the same 106 00:03:54.580 --> 00:03:56.700 and with that value, I think that you can actually 107 00:03:56.700 --> 00:04:00.100 make a lot of impact in this space. 108 00:04:00.100 --> 00:04:03.300 And the question is, truly, if you don't do it, 109 00:04:03.300 --> 00:04:05.500 if we don't do it as Christians, then who will? 110 00:04:05.500 --> 00:04:07.020 So if you do feel called to this space, 111 00:04:07.020 --> 00:04:09.340 this video and this series is for you. 112 00:04:09.340 --> 00:04:11.700 If you don't feel called, no worries at all, 113 00:04:11.700 --> 00:04:13.780 but I do want you, whoever you are, 114 00:04:13.780 --> 00:04:17.300 even if you feel that you don't have the capacity 115 00:04:17.300 --> 00:04:18.660 or the skills or the knowledge 116 00:04:18.660 --> 00:04:21.860 or even the articulation to be able to do this, 117 00:04:21.860 --> 00:04:24.560 I would consider it because even Moses, 118 00:04:24.560 --> 00:04:27.860 who was called by God to lead the Israelites out of Egypt, 119 00:04:27.860 --> 00:04:29.540 he said that he couldn't speak. 120 00:04:29.540 --> 00:04:31.460 Well, Jeremiah said the same thing. 121 00:04:31.460 --> 00:04:33.020 Oh Lord, I'm young, I can't speak. 122 00:04:33.020 --> 00:04:34.780 God still used them, so I just wanna encourage you 123 00:04:34.780 --> 00:04:36.820 and say, God has a plan for you, 124 00:04:36.820 --> 00:04:38.780 he has a voice that he's instilled in you 125 00:04:38.780 --> 00:04:39.940 and it can impact a lot of people. 126 00:04:39.940 --> 00:04:41.820 So that's the reason why I believe it's important 127 00:04:41.820 --> 00:04:45.260 for us as Christians to at least consider being on YouTube. 128 00:04:45.260 --> 00:04:48.260 Now, if you do choose that you want to be in YouTube 129 00:04:48.860 --> 00:04:49.940 and be influencing people for the better, 130 00:04:49.940 --> 00:04:51.940 whether it's through entertainment or education 131 00:04:51.940 --> 00:04:53.760 or any other thing that you are interested in, 132 00:04:53.760 --> 00:04:57.060 whether it be cars, sewing, cooking, comedy, 133 00:04:57.060 --> 00:04:59.140 whatever it be, I wanna tell you about the fruit, 134 00:04:59.140 --> 00:04:59.980 the fruit of. 135 00:05:00.000 --> 00:05:03.320 building an effective business in YouTube. 136 00:05:06.880 --> 00:05:08.560 I started YouTube out as a hobby. 137 00:05:08.560 --> 00:05:09.560 I treated it as a hobby. 138 00:05:09.560 --> 00:05:11.800 It was fun, it was a blast. 139 00:05:11.800 --> 00:05:13.200 That's one of the reasons why I got into YouTube 140 00:05:13.200 --> 00:05:16.640 in the first place is it's a very exciting career to be in, 141 00:05:16.640 --> 00:05:19.040 but as soon as I treated it and started to treat it 142 00:05:19.040 --> 00:05:22.160 like a business where I was thinking of my customer 143 00:05:22.160 --> 00:05:24.600 and how I can serve them, i.e. the viewer, 144 00:05:24.600 --> 00:05:26.620 that's when the fruit started to come. 145 00:05:26.620 --> 00:05:28.280 You can treat YouTube as a hobby, 146 00:05:28.280 --> 00:05:30.460 but it can also be a thriving kingdom business. 147 00:05:30.460 --> 00:05:32.940 It can support you, it can support your family, 148 00:05:32.940 --> 00:05:35.300 and it can even support a team of employees. 149 00:05:35.300 --> 00:05:37.260 In the past, we've had up to 10 employees. 150 00:05:37.260 --> 00:05:38.620 We're more of a lean team now. 151 00:05:38.620 --> 00:05:40.360 I enjoy working with a lean team, 152 00:05:40.360 --> 00:05:42.500 but just to put into perspective 153 00:05:42.500 --> 00:05:43.720 that if you wanna get into YouTube 154 00:05:43.720 --> 00:05:45.540 and you choose to treat it like a business, 155 00:05:45.540 --> 00:05:48.860 it can actually become a thriving endeavor 156 00:05:48.860 --> 00:05:50.260 for you, your family, 157 00:05:50.260 --> 00:05:52.540 and the other people that you're working with. 158 00:05:52.540 --> 00:05:54.220 The main question that I get when I tell people 159 00:05:54.220 --> 00:05:56.520 that I'm a YouTuber is how do you make money? 160 00:05:56.520 --> 00:05:57.620 The way that you make money on YouTube 161 00:05:57.960 --> 00:05:59.320 is through advertising revenue. 162 00:05:59.320 --> 00:06:01.280 It's also through providing value to your audience 163 00:06:01.280 --> 00:06:03.080 through products or other, 164 00:06:03.080 --> 00:06:05.640 you know, incentives, coaching, whatever it may be 165 00:06:05.640 --> 00:06:07.160 that aligns with your channel. 166 00:06:07.160 --> 00:06:09.680 But the truth is it actually can be 167 00:06:09.680 --> 00:06:11.540 a very lucrative business 168 00:06:11.540 --> 00:06:14.160 and in a way that really provides value to your audience 169 00:06:14.160 --> 00:06:15.800 and can even transform their lives. 170 00:06:15.800 --> 00:06:18.960 I've had kids come up to me who've experienced, 171 00:06:18.960 --> 00:06:21.440 you know, fighting with a terminal, 172 00:06:21.440 --> 00:06:24.560 what seems to be a terminal illness or something else, 173 00:06:24.560 --> 00:06:26.260 whether it's leukemia. 174 00:06:26.280 --> 00:06:29.040 For instance, one kid came up, he was battling leukemia, 175 00:06:29.040 --> 00:06:32.000 and he said that just our entertaining videos 176 00:06:32.000 --> 00:06:35.160 in a wholesome way was what got him, 177 00:06:35.160 --> 00:06:38.000 what encouraged him through his journey 178 00:06:38.000 --> 00:06:39.600 and battle with leukemia. 179 00:06:39.600 --> 00:06:41.160 Me personally, I've had parents come up and say, 180 00:06:41.160 --> 00:06:43.160 I'm very thankful that your content's clean. 181 00:06:43.160 --> 00:06:45.200 I don't have to watch over my kid's shoulder. 182 00:06:45.200 --> 00:06:47.120 So really, you're truly, even if you can't see it, 183 00:06:47.120 --> 00:06:48.600 you're making an impact. 184 00:06:48.600 --> 00:06:51.000 And then obviously there is the financial impact 185 00:06:51.000 --> 00:06:53.320 that you will be able to experience firsthand 186 00:06:53.320 --> 00:06:55.440 if you really run this like a business. 187 00:06:55.460 --> 00:06:58.020 And we're gonna get into that in the next couple of modules. 188 00:06:58.020 --> 00:07:00.020 With YouTube, the sky is truly the limit 189 00:07:00.020 --> 00:07:01.860 when it comes to influence and impact 190 00:07:01.860 --> 00:07:03.020 for those who watch your videos, 191 00:07:03.020 --> 00:07:05.700 your family, your friends, those who work with you, 192 00:07:05.700 --> 00:07:09.620 yourself, and just growing a kingdom business 193 00:07:09.620 --> 00:07:12.000 in a digital space that influences for the better. 194 00:07:12.000 --> 00:07:14.140 So to sum it up, we talked about the opportunity in YouTube, 195 00:07:14.140 --> 00:07:16.220 how there's just an immense amount of content 196 00:07:16.220 --> 00:07:17.940 being put out, and you have the opportunity 197 00:07:17.940 --> 00:07:19.380 to rise above that content 198 00:07:19.380 --> 00:07:21.420 and be a great influence in the community, 199 00:07:21.420 --> 00:07:22.820 which led us into the why, 200 00:07:22.820 --> 00:07:26.200 why you specifically can make a huge impact 201 00:07:26.200 --> 00:07:27.820 where others might not be able to as much 202 00:07:27.820 --> 00:07:29.620 just because of the difference in mindset 203 00:07:29.620 --> 00:07:31.500 and difference of kingdom approach. 204 00:07:31.500 --> 00:07:34.740 And lastly, the fruit, that the time invested 205 00:07:34.740 --> 00:07:36.900 in this opportunity is not just time 206 00:07:36.900 --> 00:07:37.900 that's going to go to waste. 207 00:07:37.900 --> 00:07:39.300 It can change people's lives, 208 00:07:39.300 --> 00:07:41.300 it can change you and your family's lives, 209 00:07:41.300 --> 00:07:43.920 and it can even provide for a team of employees 210 00:07:43.920 --> 00:07:45.180 if you choose that route. 211 00:07:45.180 --> 00:07:48.300 You could think about this as a hobby. 212 00:07:48.300 --> 00:07:50.020 What I'd encourage you to do is to think about it 213 00:07:50.020 --> 00:07:53.340 as a business that is impacting for the kingdom. 214 00:07:53.340 --> 00:07:54.900 Whether or not you feel fully prepared 215 00:07:54.900 --> 00:07:56.460 to dive into something like this, 216 00:07:56.460 --> 00:07:59.180 if you even feel that little bit of spark of calling 217 00:07:59.180 --> 00:08:02.180 to dedicate yourself to the influence 218 00:08:02.180 --> 00:08:06.100 and betterment of others through entertainment education, 219 00:08:06.100 --> 00:08:08.540 I'm excited for you to watch the rest of this series 220 00:08:08.540 --> 00:08:11.720 because God calls us to be an example 221 00:08:11.720 --> 00:08:13.920 to those around us in faith, conduct, 222 00:08:13.920 --> 00:08:15.660 and how we speak and how we act, 223 00:08:15.660 --> 00:08:18.260 and what a great way and great opportunity 224 00:08:18.260 --> 00:08:21.940 to connect with others deeper and share the gospel, 225 00:08:21.940 --> 00:08:23.100 not only through our words, 226 00:08:23.100 --> 00:08:26.380 but through our actions in the digital space of today. 227 00:08:26.380 --> 00:08:27.780 So, I'm excited for you to check out 228 00:08:27.780 --> 00:08:28.780 the rest of this series, 229 00:08:28.780 --> 00:08:30.480 and I'll see you in the next one. 230 00:08:30.480 --> 00:08:32.980 ♪♪♪