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They I just do I just do what I just do what the Lord tells me to do.

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And it wants to put us in servant mode and not in friend mode.

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And yet Jesus said, you know, I no longer treat you as servants

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because servant doesn't know what his master is doing.

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But I've told you everything as the father has taught me.

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So it's really important to Jesus that we are in friend mode

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in this in this yoke, in this partnership.

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We've talked about the red flag of if you find yourself weary and heavy laden,

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red flag, you've stepped out of the yoke because it's meant to be light

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and delightful.

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And I was encouraged to hear several of you refer to that.

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Well, let me take

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let us let me just walk us through what I would call

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the different elements of how our partnership works with the Lord.

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And so. Let me just pick this one,

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if everybody can see my screen, so I want to talk about this

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this idea of high impact kingdom management, because, you know,

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we've already talked about this basic idea of how does this work with,

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you know, our partnership informs our leadership.

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And then as leaders, obviously, we lead our team.

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So specifically, you know, we've looked at this element

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that permission drives bold action. Right.

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I want to focus on those top two, those top two elements.

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And then later on, of course, we want to create a team of leaders.

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So right here, what we're learning is,

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you know, the permission is the thing that God initiates.

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It's a fascinating idea that in the kingdom,

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only the father can initiate anything.

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Jesus, I can initiate nothing of my own.

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And so in the kingdom, every initiative comes out of the heart of the Lord.

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And there's a lot of freedom in that, because once we

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when something's initiated in God's heart,

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obviously, if Jesus couldn't initiate anything, we certainly cannot either.

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So but there's freedom in that.

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And and the glorious freedom of that is then our bold action.

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You initiate once you know this is what God is doing with you.

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And so we've called that word permission.

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You know, that word does have some limitations.

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But what we're saying is that you've you've caught on.

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You're in sync with the Lord is initiating this thing.

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And when he does, you know, your favor goes before you and makes a way.

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And suddenly you're meeting the right people.

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And he starts gathering people around you.

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And as you're starting to build that, that starts to inform

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how you lead your team, because as how you learn in your partnership

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informs how you lead the team.

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So as you're the glue, you're the the middle of the sandwich.

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They're making it all happen.

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And so from your team's viewpoint, if they don't know the Lord

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and they don't know you have the partnership,

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all they see is you making one amazing, you initiating one amazing thing

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after another with unbelievable confidence

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because your confidence is in the permission the Lord just gave you.

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And so this sets us aside, sets us apart as leaders

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because it puts us in a mode where we where we're doing bold things

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that most others maybe wouldn't, because our confidence

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isn't in our own ability to pull it off.

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Our confidence is in the Lord's permission to do it.

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We've talked quite a quite a bit about how how that works.

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And of course, these top two is really what we're focused on here

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on the inner circle part.

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So I wanted to take just a quick recap of something we did at the school,

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Brilliant School of Leadership on Tuesday.

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But then I want to take this conversation at Inner Circle to the next level.

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So the first thing is, you know, we we look through this idea

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that, you know, the first commandment we see to mankind was given to Adam.

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And that was that he should take care of the garden.

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He should guard it.

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He should attend to it and he should take care of it.

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He was given his work.

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And so the question is, what is work?

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Adam, the Lord says to Adam, I want you to tend to this garden.

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First command.

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And in that tending to it, when we think of work,

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we usually think of what do I do? And there's an element of that.

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But first, there's the upstairs element, and that is it's revealing yourself.

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It's who are you becoming in the Lord?

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It's your new nature in Christ, taking full expression in the world

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that as he is, so am I in this world and how that connects

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to your leadership and how you lead a business, how you do your work

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is everything, because what's what you're doing is you're stepping in.

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And in this, what worked for Jesus is designed to work for you

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in the same way Jesus learned to do this.

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You know, in John 17, Jesus goes to the father and said,

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my work is done, the work I did, the work you gave me to do.

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I gave them the words you gave me, and now they know you.

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So Jesus is saying to the father, mission accomplished.

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Father, I have done the work.

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And so.

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One day, you know, we want to be able to do that.

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Stand before the Lord and say, mission accomplished.

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But we don't have to wait for that day to hear that.

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We can do that, of course, every single day.

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So the downstairs is the value you bring.

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And that's got something to do

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with what God installed in your heart.

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And the simple analogy we used

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when we were discussing this on Tuesday

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is, you know, God put flight into birds.

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And then he said to the birds, fly.

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So the bird didn't go to flight school.

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The bird had flight built into them.

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It's the most natural thing for the bird to do is to fly.

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In the same way, the gifting God put in you,

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he put in you because that's the value

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you bring to the world.

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That is your work.

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Now, I'm not talking about your job.

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I'm talking about your work.

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The work he's given you to do.

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This is the value, your God-given value

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that you and the Lord together are bringing the world.

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And so this is really helpful

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because now we're seeing that God has given us a gift

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and that gift is meant to bring some goodness,

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to be in partnership with the Lord

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and bring something of huge value to the world.

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And there's a tremendous freedom in this

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because Jesus talked about good work,

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which we, you know, quote always from Ephesians 2.10.

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So it's interesting, we are,

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of course, we are his workmanship,

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obviously his work in there, created in Christ Jesus.

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So this workmanship was created

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in that partnership with Jesus for good works,

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which God prepared beforehand that we should walk in them.

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So this permission to walk in them

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is that the Lord has already, you know,

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gone ahead of you and he's prepared the good works

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for your partnership, for that thing,

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that offer, that invitation in Matthew 11,

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take my yoke upon you.

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And then he said, learn from me

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because I'm gentle and I'm humble.

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There's a gentleness to the way the Lord

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works in the partnership and he's humble in the partnership.

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And one particular way in which he's humble

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is that when things go well,

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everyone looks at you and says, you're a genius.

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How did you think of all that?

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And you know that it was the Lord,

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but often we're in a situation we can't tell anyone.

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So, you know, we take the glory on his behalf

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and that's part of his humility.

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But, and then he says, and you will find rest for your soul.

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So in this work, in this good work,

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there has to be a finding of rest.

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In fact, the more we work,

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the more we push into that partnership,

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the more effective we become as we know.

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So as we go through that process,

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what we're learning in this is that the Lord's,

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the good work the Lord's given us is not our job.

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So it's, we're not talking about your job.

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Your job is where you get your paycheck,

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your work is what you've been assigned from heaven.

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It's your assignment from heaven.

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That unique gifting God put in you,

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gave you the ability, it's natural for you to do it.

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It's your value you bring to the world.

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And that's not necessarily your job.

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So what I mean by that is there can be a distinction.

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So your work is not, it could be your job,

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but it's not always your job.

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Sometimes your job provides the financial wherewithal

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to go and do your work.

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So maybe you're doing your work after hours,

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or you're doing it in a different time,

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but your job is paying the bills.

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And that's fine.

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It gives your job a lot of very deep meaning

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in that context, because the job is buying you

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the ability and freeing you up to do your work.

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So the good news about that is that,

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your partnership is the gift to the world.

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That partnership you and Jesus have.

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And being clear about that sets us free.

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It sets us free because we're not the architects

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of this program.

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So when you were born, God built this into you.

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He gave you work.

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And you know, in the scriptures,

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first mention is very, very important,

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because it tells us God's intent.

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It tells us the Father's intent.

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So the first mention of work,

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right there in Genesis chapter two,

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we're seeing that the Lord says to Adam,

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tend to this garden.

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What does that mean?

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You're meant to tend to your work,

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to all the abilities that make it up,

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protect it, guard it, care for it, pay attention to it.

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Then he goes on to, and he gives him permission and delight.

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And he says, you can eat of the fruit of all the trees.

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So we get to eat of the fruit of our work.

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And that's what feeds our souls.

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Why I asked each of you, what's your delight right now?

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And the second thing is, but do not eat from that tree,

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from the tree of the knowledge of good and evil.

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So it's really interesting that the tree of knowledge

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of good and evil was the mechanism,

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the enemy used to get Adam and Eve to believe the.

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lie that if they if the aid of that tree they would know the difference between good and evil

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and therefore they would be somehow like God. What's really interesting is because when they

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get kicked out of Eden the the angel that's put on duty is to prevent them from getting to the

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tree of life which of course talks of Jesus. Now that we're in Jesus we're in the tree of life

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there is no more need for the tree of the knowledge of good and evil and it's interesting that still

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as leaders we hit a problem we think I need more knowledge if I had more knowledge I'd be able to

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do better if I had more you know more information and that's fine the information part is the

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downstairs piece it's fine but it's not what drives your work what drives your work is being

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part of the tree of life being because you're in Christ that that's why I said it can it can be

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as simple as saying Jesus do I have permission for this is this what we're doing is the father

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initiating this so in in other words from the partnership viewpoint you know his work that God

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is initiating connects to your work is what you're initiating and that's what makes the partnership

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work so it's not like we do we've got to get out of that religious mindset of doing things for God

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and start doing them with him when we try to do things for God we feel alone we feel it all

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rests on us I have to be a good servant I have to perform so one day I can stand in front of the Lord

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and he says well done good and faithful servant and sure there is an element of that servant

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heartedness in in what we do what the Lord's inviting us into is departing that yoke saying

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in such a way that we can see what it is he is doing so this is really what drives your

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significance in the world your significance comes through your work that you do with the Lord and

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you know that's what we all want you know we want to move from just success into significance it's

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great to have a successful business that pays the bills that's great but the significance of that

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business comes through the work how much of what you do how much of your job is your work

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and the cool thing about that is you cannot get fired from your work you could get fired from

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your job but you can never get fired from your work because your work is something that sits

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outside even your career perhaps you studied you know law or you studied finance you studied

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something else for your career and now you've ended up doing different a different work in

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some cases I can tell you I know of so many professionals that I've met who've studied

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you know law and now doing tech or studied you know their their doctors and now they

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lead tech companies or whatever it is and and what it is it's the pursuit not just of

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of what fulfills me what makes me come alive which is by the way part of how you know you

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discovered your work God said he's he said his delight in you and he said his desires in you

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gave you the desires of your heart that means he put part of his desires in your you so it feels

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to you like your desire so your imprint that you leave God means for you to leave this mark on the

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world and so it's really helpful to get clear with the father what is our work together what is my

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work and the legacy you leave is really to perform the function that you were designed to do

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and love it because the world needs your gift it is definitely time to bring the kingdom we know

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when the world's in crisis what do they do when the world's in crisis the world looks for a gift

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we know this from Joseph Joseph's gift is what brought him in front of pharaoh pharaoh didn't

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invite him because he thought he was good looking or had a really wonderful personality or whatever

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very inviting because he wanted access to his gift and that gift made away from the scripture teaches

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us your gift i think it's proverbs 18 your gift will make a way for you and bring you in front of

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powerful people and significant people so the the work comes with a gift and the gift makes a way

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in the world and it it's like another way of saying that is your favor goes before you and

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makes a way because god's favor in you is what makes a way so i thought that was just a recap

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from tuesday but very briefly what i wanted us to settle on is what is my work getting really clear

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with the lord lord what is my work what are we doing together what is this goodness that we're

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going to bring to the to the world together and it's the same thing that makes you come alive

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it's the same thing it's going to bring you significance and it's the same thing that your

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gift that god put in you makes a way for you it brings you in front of powerful people

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And so I want to talk about the five stages of partnership with the Lord,

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because I've heard different people in different stages as we were talking

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earlier, and I was I thought it would be helpful to talk about each stage.

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What is the key thing we learn at each stage?

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And then how does that bring different types of people around us?

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How does the Lord surround us, the different type people?

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So let's look at the five stages.

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If you've been around Brilliant for any length of time,

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you'll recognize some of these.

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But first, we start as an explorer, then a pioneer, then a warrior,

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then a champion, then a game changer. What do we mean by that?

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So from an explorer viewpoint, what we're learning is that the Lord,

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we're exploring who God is.

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We're exploring his heart.

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And then from that, we're learning who we are.

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One of the big sort of

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odd, I would say,

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odd emphases is this overemphasis on your identity, your identity, your identity.

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It is true, but it's a secondary effect.

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It's not the primary thing.

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The primary thing is his identity, because as he is, so are we in this world.

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So that means until I know who the Lord really is, what he's really, really like,

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then I discover who I am and what I'm really like.

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So my identity is a secondary effect.

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It in many ways, there's the cause and the effect.

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It's it's his heart in me.

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It's our partnership that causes me to explore who God is and who I'm becoming.

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Now, once we explore that, we start talking about our work

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and now we start pioneering. We start our work.

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We start to do something. We pioneer something.

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We do something new.

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Several of you are in reboot mode or you're pioneering something completely new

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and you in that early stage.

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One of the big

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restrictions to pioneering is if we haven't explored enough.

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If we haven't explored enough of who the Lord is and what he's like

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and how he's going to be with us, then when we pioneer, we tend to shrink it down.

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We tend to make it smaller than it needs to be.

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But once we start pioneering and your work starts to take effect,

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you get resistance.

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You end up in a fight and you find out what Jesus is like in a fight.

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I remember the first time when we were going through all our stuff in 2018 and 19

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and we were getting all this resistance and the Lord said,

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you haven't seen me in a fight.

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And I thought that is a fascinating idea.

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Jesus is like in a fight because number one, he's never lost a fight.

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And number two is victory is guaranteed if you're in Christ.

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And so we learn to become a warrior.

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We learn to fight for this work.

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We learn to to stand against what you know.

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Obviously, it's not just the kingdom of darkness, but sometimes it's

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well-meaning people who are misinformed or whatever the case may be.

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But it's a fight nonetheless.

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And so Paul writes to Timothy and he said, you know, fight the good fight of faith.

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There is a fight.

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But when we in the fight part,

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how we learn to fight, how we learn to respond in the opposite spirit,

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the weapons we pick up in stage three is really important.

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When you're cursed, you bless.

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When those who offend you, you forgive them immediately.

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We're picking up all the kingdom weapons.

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We're not picking up the enemy's weapons to fight.

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We're picking up kingdom weapons.

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And that's what it means to find out what Jesus is like in a fight.

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So we learn that when people are are terrible towards us,

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we respond with kindness.

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So responding in the opposite spirit and various other kingdom weapons,

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that starts to become not just a nice to have that becomes critical

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to the survival of the organizations we run.

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And then we get to stage four.

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We start to win the fights and we start to win the fights enough

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that we start to become a champion for that cause, for that work.

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And if we keep the champion thing up long enough, we get to the point

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we become a game changer.

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We start to change our industry.

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And it's this process.

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And by the way, they don't you don't move from one to the other

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and forget the first one.

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They each keep growing.

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The more I explore, the more I can pioneer, the more I get into.

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I can I have to defend it.

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Then I go back. I explore some more. I'm pioneering some more.

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So there are there are simultaneous things that it's not like you move

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from the one, forget that now move to the next.

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They build on each other.

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We could have built it maybe as a pyramid and a stack to visualize that.

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But there are other things we want to do.

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We wanted to talk through.

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So let's just talk through some of what these key learning elements are.

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So.

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A key learning element when you're in the Explorer stage, you're learning freedom.

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You're learning how absurdly ridiculous your freedom in Christ is.

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You know, God didn't set you free so that you can do stuff for him.

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I think it's Galatians 5, is it 5.1 or 6.1?

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It is for freedom that Christ set you free.

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I think it's 5.1.

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So it is for freedom that Christ set you free and he set you free.

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And this, you know, it is it's scandalous how free we truly are.

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The whole concept of sin isn't even applied to anymore.

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The knowledge of good and evil isn't applied to you.

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You are in Christ.

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Jesus Christ catastrophically destroyed sin in your life.

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And now everything that was wrong with you, Jesus paid for.

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Now he's talking to you about who you're becoming.

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And that's why he he isn't working on our sin.

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He's only working on our righteousness.

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And so that we become like him.

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And as we learn to become like him,

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we're discovering the incredible freedom we have in him.

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If he's your provider, suddenly you're not held hostage by anyone.

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If he's the one initiating something in you, suddenly your confidence is in him.

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And so you're learning these elements of freedom that are so ridiculously free.

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Sometimes they're a bit frightening.

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And then as we move to the second stage, you're learning to innovate.

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You learn to get innovation from heaven.

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Brand new things.

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I love Graham's story about the prophetic dream that he had once.

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And he was in heaven and he was walking along with Jesus.

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And they came to this enormous, enormous warehouse.

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As far as the eye could see, this warehouse just went on and on.

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And as they got into the warehouse, they started to walk by.

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And there were like medical inventions and technology

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inventions and new ways of doing government and so on.

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And so he said to Jesus, what is all this?

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And he just smiled and said, this is how we pay for everything.

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And I love that in all innovation,

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the Bible says all good gifts come from the father above.

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And as we've talked before in our sessions,

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I don't want the Lord to have to give this to someone doesn't even know him

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because the Lord wants to give goodness to the world.

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If he's got to give it through someone who knows him or not, he will do that.

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But I want to be that type of pioneer that I'm taking these brain innovations

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from heaven because my freedom informs my innovation.

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My innovation is bold.

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It's clear. And of course, then we move into the next thing.

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We learn to fight.

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Then we learn to win.

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And then we learn how to transform an industry

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because we ourselves were transformed.

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So the inner territory we take translates

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to an external territory out there through this process.

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That makes sense. Are we still with me?

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All right. So let's land this on.

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So what people what kind of people does the Lord surround you with

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as you hit each of these stages?

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The first thing is you hit the explorer stage.

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God will bring revelators in your.

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These can be.

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I mean, you're part of this group.

402
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This is hopefully part of that.

403
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You know, maybe you're part of the school of leadership.

404
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Maybe God brings other prophetic people into your life.

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Great Bible teachers, people who really opening up kingdom territory to you.

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And as you start, God will then bring builders.

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These are people come and help you build.

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There will be, you know, substantive people.

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Somebody said, you know, a new a new

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operating officer, I think Mark, you brought that up.

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And now we're excited because God's brought a new builder.

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And as you keep going, then warriors will start to join you.

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You know, in our lingo, it's more like God's going to bring you some super fans

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and these super fans will defend you.

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At Brilliant, we see them active all the time, even if we're on a chat session

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or something and somebody says something negative.

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I saw this at Brilliance 24 in March as we were on the conference.

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You know, there were people, one or two people saying negative things

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and the super fans were on it, man.

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They they took care of it before we even knew there was a problem.

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And then, you know, as we as we go through this process,

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God then builds brings pillars into our lives.

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And as he brings pillars into our lives, you know, these are people

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we can really put weight on.

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These are people who you can hand a business to.

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These are people that you can substantively build a new

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and a substantive organization around.

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And then as you get to the game changes, you give birth to explorers.

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And the whole process starts again because that's the kingdom.

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Now you become a father

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or you become a mother in the kingdom and you become the person.

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So I wanted to share these stages with you and hopefully bring some clarity

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to you in your conversation with the Lord.

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So first question.

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is, what is your work? Are you clear with the Lord? What is

436
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your work, not your job, not your career, Lord, what, what

437
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did you build in me that feels so natural to me that I come

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alive when I do it, and I sense your pleasure in doing that

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work. So we can take a second on that. Take a second. So what is

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your work? And then the second exercise, and this is what sets

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you apart. What if your team found their work at their job?

442
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What, how, what kind of high powered team would you build if

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everyone on your team wasn't just doing a job, but they were

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doing their work. So this means that the kingdom management

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element of this means we have to take a different mindset. It

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means that the people in my care, in my team, so if you've

447
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got 15, 20, 30, whatever, 50 people or five, it doesn't

448
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really matter. The people in your team, are they finding

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their work here? Or are they just doing a job? And it's okay

450
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if they're doing a job, but how much better if they find their

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work, even if they don't know the Lord yet, they find their

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work. It's something at Brilliant we've worked really

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hard on doing. Somebody may come into the organization in one

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area, but then as they find their work, we move them into

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another area where they can fully express their work. And

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with it comes, of course, new challenges. But this is at the

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heart of kingdom management. Kingdom management is simply

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managing in partnership with the Lord, people's work. So that is

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the kingdom management key. Because when people realize that

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their contribution matters, that's game changer. But when to

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make their contribution matter, that only feels real to them

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when they're creating something. And so that fundamentally means

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we have to move innovation from the top of the structure down

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into the bottom of the structure. So let's get really

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practical about what that looks like. So let me hit the pause

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button there for a second. I know I kind of ran through that

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quickly. But I know you can also catch this on the replay. What

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I'd love you to settle in your own heart.

469
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Yeah, that's a very clarifying question, as well from the

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comments. The other words for work, the clarifying question

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was, is destiny calling? Is that kind of where you're going with

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00:27:38.240 --> 00:27:41.040
that? Or are those two entirely different topics?

473
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That's exactly what I'm talking about. So when we talk about our

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calling, our destiny, that's what we're saying. We're saying

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that thing God put in you, He set you aside for this. Right?

476
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So it's a big topic. So I was trying to keep it succinct. But

477
00:28:00.720 --> 00:28:06.400
it's really interesting that when God sets us aside, when He

478
00:28:06.400 --> 00:28:11.840
gives us that calling, that unique gift, that gift also

479
00:28:11.840 --> 00:28:16.800
comes with the ability to teach it and lead it. You know, since

480
00:28:16.800 --> 00:28:20.360
some of you here are in ministry, and are in church, in

481
00:28:20.360 --> 00:28:23.440
a church leadership thing, let me let me take a second and talk

482
00:28:23.440 --> 00:28:29.080
about that as an example to illustrate this. So if if we're

483
00:28:29.080 --> 00:28:31.880
in a church, and you know, the prophetic isn't doing well in

484
00:28:31.880 --> 00:28:35.240
our church, and we want to bring a prophet in, we don't bring a

485
00:28:35.240 --> 00:28:39.560
prophet into prophesy. We bring a prophet in to teach everyone

486
00:28:39.560 --> 00:28:43.320
how to prophesy and raise the temperature of the prophetic and

487
00:28:43.320 --> 00:28:46.360
normalize the prophetic and build into the foundations of

488
00:28:46.360 --> 00:28:49.600
the church, the prophetic, so the prophetic starts to have a

489
00:28:49.600 --> 00:28:52.760
real and properly governed prophetic starts to have a real

490
00:28:52.760 --> 00:28:57.960
place in our in our environment. And now that person

491
00:28:57.960 --> 00:29:00.800
who's coming in will demonstrate through prophecy, but they can

492
00:29:00.800 --> 00:29:04.480
also they can teach it, they can lead it and they can demonstrate

493
00:29:04.480 --> 00:29:08.360
it. Same with evangelists, we don't bring evangelists in to

494
00:29:08.360 --> 00:29:12.320
evangelize, we bring evangelists to get the whole group to get

495
00:29:12.320 --> 00:29:15.840
the whole group up. In a business context, we might use

496
00:29:15.840 --> 00:29:19.200
the example of innovation, we can bring in an external

497
00:29:19.200 --> 00:29:22.520
consulting firm to come and tell us how to innovate. But until

498
00:29:22.520 --> 00:29:27.000
innovation is taught at the ground level, and innovation

499
00:29:27.000 --> 00:29:30.440
rises up the temperature of innovation until we innovating

500
00:29:30.440 --> 00:29:34.360
at every level in the organization. And by innovation,

501
00:29:34.440 --> 00:29:38.000
you know, we mean all types. So you can teach innovation, you

502
00:29:38.000 --> 00:29:41.280
can lead innovation. So what we're saying is that whatever

503
00:29:41.280 --> 00:29:44.680
your gift is, you can teach it, and you can lead it, it's built

504
00:29:44.680 --> 00:29:48.200
into the gift. So we can put words like calling, purpose,

505
00:29:48.200 --> 00:29:52.720
destiny, wrap those all up, whatever is the outcome of your

506
00:29:52.720 --> 00:29:59.880
partnership, your yoke with Jesus. Did I miss any other

507
00:29:59.880 --> 00:30:00.120
questions?

508
00:30:00.000 --> 00:30:05.220
questions there. No, no, thank you. That's helpful. Let's

509
00:30:05.220 --> 00:30:07.540
breathe there a second. Any other questions? Or any

510
00:30:07.540 --> 00:30:14.520
comments? Yes, Glenn. Hobbs.

511
00:30:15.980 --> 00:30:21.120
Yeah, this is fantastic. I think this framework is really good.

512
00:30:21.300 --> 00:30:28.680
One one thought that is going through my mind is in my

513
00:30:28.680 --> 00:30:34.760
experience, there's, you know, in is, you know, in years past,

514
00:30:34.760 --> 00:30:36.600
we've kind of looked at this thing of what's people's

515
00:30:36.600 --> 00:30:39.560
passion, what's their calling, and so on and so forth, right?

516
00:30:39.640 --> 00:30:42.440
And I've discovered that there's a risk in that. Because what

517
00:30:42.440 --> 00:30:46.160
that does is it tends to, it kind of creates a sense of like,

518
00:30:46.200 --> 00:30:48.800
oh, okay, that's what it is. And now I'm going to go from I'm

519
00:30:48.800 --> 00:30:51.560
going to charge after this. And what I'll come back to when I

520
00:30:51.560 --> 00:30:54.720
when I have when I run into trouble, as opposed to really

521
00:30:54.720 --> 00:30:57.760
partnering with the Lord through that journey. And there's a

522
00:30:57.760 --> 00:30:59.960
consequence of that, at least in my own life, what I'm

523
00:30:59.960 --> 00:31:05.200
discovering is, is that that, that the clarity of of that,

524
00:31:05.240 --> 00:31:09.080
that call is something that actually starts to emerge

525
00:31:09.080 --> 00:31:11.000
through the course of the partnership with the Lord,

526
00:31:11.200 --> 00:31:13.800
versus something that I have to get a download from the Lord on

527
00:31:13.800 --> 00:31:18.160
and then go off and run and do something. And, and so there's

528
00:31:18.160 --> 00:31:21.760
this partnership aspect, which I think is really exciting, which

529
00:31:21.760 --> 00:31:25.160
also means that we don't necessarily have to get the

530
00:31:25.160 --> 00:31:29.600
super clarity about what that is, ahead of time, as much as

531
00:31:29.800 --> 00:31:33.680
it's the daily walking with the Lord in it. And as you look back,

532
00:31:33.680 --> 00:31:36.040
you suddenly realize, oh, wow, now I actually understand what

533
00:31:36.040 --> 00:31:37.960
it is that the Lord has been leading me in and now start to

534
00:31:37.960 --> 00:31:40.920
get a sense of what my, what my purpose is.

535
00:31:41.760 --> 00:31:45.200
I, you're mentioning a lot of key elements going on. I know

536
00:31:45.200 --> 00:31:47.480
you and I've been talking about this stuff for close on what's

537
00:31:47.480 --> 00:31:48.720
it nearly 40 years together?

538
00:31:49.560 --> 00:31:53.200
Something like that. I'm still learning, right? I mean, I feel

539
00:31:53.200 --> 00:31:56.320
like I'm back at that Explorer stage right now, you know, in

540
00:31:56.320 --> 00:31:57.320
many ways, as you know.

541
00:31:57.960 --> 00:32:01.040
Yeah, for sure. And I know what you particularly, you know, you

542
00:32:01.040 --> 00:32:03.760
come out of a very large consulting firm, and you played,

543
00:32:03.760 --> 00:32:06.640
you know, we spent your career in a big consulting firm,

544
00:32:06.640 --> 00:32:09.760
helping big enterprise companies, and so on. We've

545
00:32:09.760 --> 00:32:11.760
talked about how this works, regardless of whether you're

546
00:32:11.760 --> 00:32:15.560
doing that, or you're a, you're a solopreneur, it literally is

547
00:32:15.560 --> 00:32:20.280
all the same thing in Jesus. And I love what you said, we stopped

548
00:32:20.320 --> 00:32:24.080
trying to do things for God. So the clever thing from an evil

549
00:32:24.080 --> 00:32:27.240
viewpoint, the effective thing from an evil viewpoint is to get

550
00:32:27.240 --> 00:32:30.080
you to do things for God, because that takes you out of the

551
00:32:30.080 --> 00:32:35.280
partnership. So what it does is you get into performance mode,

552
00:32:35.280 --> 00:32:37.160
because now you're going to go off and do it for him, as you

553
00:32:37.160 --> 00:32:39.480
said, come back and check in when you need help or prayer or

554
00:32:39.480 --> 00:32:43.760
whatever. But when, but when you're in partnership, firstly,

555
00:32:43.760 --> 00:32:47.840
you you're at rest. The second thing is it becomes a day by day

556
00:32:48.680 --> 00:32:51.880
thing. The Lord encouraged us to pray for our daily bread, not

557
00:32:51.880 --> 00:32:55.160
our weekly bread, our monthly bread, our annual bread. He just

558
00:32:55.160 --> 00:32:57.640
said daily bread. So we have a general sense of what he's

559
00:32:57.640 --> 00:33:01.200
doing. But many times it's what's happening today. And so

560
00:33:01.200 --> 00:33:04.760
there's a freedom in that you're learning every day, not getting

561
00:33:04.760 --> 00:33:07.720
instructions, executing, come back when when you have problems

562
00:33:07.720 --> 00:33:10.960
or when you did well, or whatever. It's that it's the

563
00:33:10.960 --> 00:33:15.320
relational engagement portion, that's absolutely critical to

564
00:33:15.320 --> 00:33:19.880
the Lord. So you have, you have a right to that relational

565
00:33:19.880 --> 00:33:21.960
engagement. In fact, relational engagement is one of the

566
00:33:21.960 --> 00:33:25.720
faculties of your human spirit, which is way more intent, way

567
00:33:25.720 --> 00:33:29.760
more capable than your downstairs stuff. So I want to

568
00:33:29.760 --> 00:33:32.760
apply this immediately to, I don't want to run out of time,

569
00:33:32.760 --> 00:33:37.640
but I want to apply this to. So okay, if we're going to do

570
00:33:37.640 --> 00:33:42.200
innovation at every level, then how do we how do we get people

571
00:33:42.200 --> 00:33:45.600
in our in our companies to start creating so we can see

572
00:33:45.600 --> 00:33:48.640
where their work really is? Oh, Angie, I missed your your hand

573
00:33:48.640 --> 00:33:50.840
there. Sorry. Go ahead.

574
00:33:51.440 --> 00:33:55.960
No worry. So, so this idea that the gift comes with the ability

575
00:33:55.960 --> 00:34:00.720
to teach it and lead it. I've always seen myself as like

576
00:34:00.720 --> 00:34:04.120
having the gift of teaching. And I'm not I'm not just talking

577
00:34:04.120 --> 00:34:07.800
about like teaching math, but like I, like I love equipping

578
00:34:07.800 --> 00:34:12.120
and evangelism, praying for the sick, the prophetic, that's

579
00:34:12.120 --> 00:34:18.440
sort of thing. And, but I do enjoy teaching math, but I, but

580
00:34:18.440 --> 00:34:22.239
I really want to train teachers to teach math. So what I hear

581
00:34:22.239 --> 00:34:27.320
you saying, though, is this idea? So is teaching the idea

582
00:34:27.320 --> 00:34:30.800
of teaching being a gift? Is that is teaching still a gift?

583
00:34:30.840 --> 00:34:33.280
Or because you're, because you're saying that whatever the

584
00:34:33.280 --> 00:34:35.679
gift is, it comes with the ability to teach it. Do you see

585
00:34:35.679 --> 00:34:36.239
what I'm saying?

586
00:34:36.600 --> 00:34:38.560
Right? Well, it's a little confusing, because you're a

587
00:34:38.920 --> 00:34:42.280
situation. But yes, the point is, let's say, you know, your,

588
00:34:42.520 --> 00:34:46.400
your ability was some creative thing, then, then your ability

589
00:34:46.400 --> 00:34:49.480
to teach that creative thing, your creative thing happens also

590
00:34:49.480 --> 00:34:53.120
be teaching. So you're teaching the teachers, you know, you can

591
00:34:53.120 --> 00:34:59.200
teach others to teach math, you can teach others to do what it

592
00:34:59.200 --> 00:34:59.920
is you

593
00:35:00.000 --> 00:35:04.680
are uniquely gifted at. And that's part of that's part of the function of the

594
00:35:04.680 --> 00:35:10.260
work. So we can't always teach in our job, every aspect of it. And there's a

595
00:35:10.260 --> 00:35:14.600
lot of elements of that that could be just related to the job. What I'm saying

596
00:35:14.600 --> 00:35:20.600
is that built into what God built into you is the ability to teach and lead the

597
00:35:20.600 --> 00:35:26.840
very gift that's within you. Right? So that, that ability is so innate to you,

598
00:35:26.840 --> 00:35:31.520
it's so foundational to you, that you can create from that place in a very

599
00:35:31.560 --> 00:35:39.000
natural way. So the real question is, is your job facilitating your work? It

600
00:35:39.000 --> 00:35:42.680
doesn't have to. Is it empowering your work? In other words, does your job

601
00:35:42.680 --> 00:35:45.680
provide the money and the time to think about for those of you are doing a

602
00:35:45.680 --> 00:35:52.000
startup, a couple of words of suggested wisdom here is don't don't rush into the

603
00:35:52.000 --> 00:35:55.200
startup is I'm going to give up my job, we're gonna go do this. Sometimes it's

604
00:35:55.200 --> 00:35:59.880
helpful to let the job buy you time to figure out the work you and the Lord are

605
00:35:59.880 --> 00:36:04.480
doing before you jump in. Now, sometimes it's forced on you, like several of you

606
00:36:04.480 --> 00:36:10.120
have mentioned, we, you know, we're kind of well, Jonathan, in your case, and some

607
00:36:10.120 --> 00:36:14.480
others here, what's happened is you've ended up in the reboot by your, you know,

608
00:36:14.480 --> 00:36:19.440
without planning to, you've ended up there, which means then that's part of

609
00:36:19.440 --> 00:36:24.560
the lesson, that's part of the gift. So when you constrain your resource

610
00:36:24.600 --> 00:36:29.280
constraint, when your revenues are like just marginal, or you're struggling in

611
00:36:29.280 --> 00:36:33.880
that moment, many times the Lord is holding you down so that you get really

612
00:36:33.880 --> 00:36:40.320
focused on the work. Because he, he won't, he will scale it, when it's something he

613
00:36:40.320 --> 00:36:45.400
wants to scale. And often we get a first inkling and say, Okay, Lord, this is great

614
00:36:45.400 --> 00:36:50.000
scale this, you know, lots is no, we're not quite there yet. Keep, keep going,

615
00:36:50.000 --> 00:36:53.640
keep going. And when it gets to the point he went, because here's the thing, when we

616
00:36:53.640 --> 00:36:58.600
suddenly scale something, we can be scaling something with stuff built in

617
00:36:58.600 --> 00:37:06.120
that isn't part of what the Lord wants. So don't be frustrated. Just because your

618
00:37:06.120 --> 00:37:09.840
business is struggling doesn't always mean you're doing something wrong. In

619
00:37:09.840 --> 00:37:14.080
fact, you might be doing something right. You might be right in his heart, where

620
00:37:14.080 --> 00:37:19.920
you're learning that he's your provider, that he's, he's focusing you down on what

621
00:37:19.920 --> 00:37:29.440
you need to be empowering in your work. So just to drop into the this idea, I

622
00:37:29.440 --> 00:37:35.720
wanted to, I wanted to talk through, you know, there's a, there's a professor at

623
00:37:35.720 --> 00:37:39.640
the University of Florida. His name is Jerry Ellsman, I think I pronounced

624
00:37:39.640 --> 00:37:44.040
correctly. And he's a professor of photography. And he did this experiment,

625
00:37:44.040 --> 00:37:47.520
this has happened again, and others have done this with pottery and other things.

626
00:37:47.560 --> 00:37:52.480
But in this, he took his students and he divided them into two, into two classes.

627
00:37:52.480 --> 00:37:56.280
And what he did is he said to the first group, you're going to be the quantity

628
00:37:56.280 --> 00:37:59.520
group, and the others, you're going to be the quality group. The quantity group, he

629
00:37:59.520 --> 00:38:04.160
said, take as many photographs as you can. So if you take 100 photographs, you're

630
00:38:04.160 --> 00:38:07.600
going to get an A. If you take, you know, 90, you'll get a B, and so on. So they're

631
00:38:07.600 --> 00:38:12.440
going to be measured purely on quantity in that time frame. And the others, they

632
00:38:12.440 --> 00:38:17.880
were only allowed to hand in one photo, the very best photo possible, and they

633
00:38:17.880 --> 00:38:22.280
were going to get rated on that one photo. And of course, if you've heard of

634
00:38:22.280 --> 00:38:26.200
the experiment, you know exactly what the outcome was, who produced the highest

635
00:38:26.200 --> 00:38:31.200
quality product. And almost everybody says the quality people because they had

636
00:38:31.200 --> 00:38:35.800
to really focus on the one photo. And that's not true. The ones who did the

637
00:38:35.800 --> 00:38:41.120
quantity produced the best photo. Same with the professor who mimicked that and

638
00:38:41.120 --> 00:38:45.600
did it with pottery, and he divided the two up, did the same thing. And the ones

639
00:38:45.600 --> 00:38:50.120
who produce the best quality, the ones who do the best quantity, which brings us

640
00:38:50.120 --> 00:38:55.040
to this notion that Elon Musk's often brings up, the rate of innovation is the

641
00:38:55.040 --> 00:38:59.440
only thing that matters in a business. At the end of the day, when you net it all

642
00:38:59.440 --> 00:39:04.880
out, the one who innovates the fastest wins. And what do you and if you can get

643
00:39:04.880 --> 00:39:09.360
that innovation down to everyone that speeds up innovation, if you're the only

644
00:39:09.360 --> 00:39:12.800
primary innovator in your business, you're going to go slow because it can

645
00:39:12.840 --> 00:39:17.320
only go as fast as you can innovate. If you can push that innovation right down

646
00:39:17.320 --> 00:39:21.000
to the lowest level of the organization, and you've got innovation working at

647
00:39:21.000 --> 00:39:25.360
every level. And you know what I mean by innovation, I'm talking about how you get

648
00:39:25.360 --> 00:39:29.960
paid, I'm talking about how you invoice, I'm talking about, you know, how you do

649
00:39:29.960 --> 00:39:35.320
HR, I'm talking about innovating every aspect of the business. And, and in this

650
00:39:35.320 --> 00:39:43.320
scenario, what has been coined the 70-20-10 rule, for those of you who've

651
00:39:43.320 --> 00:39:49.800
done the edge may be already familiar with this. But the 70-20-10 rule is 70% of

652
00:39:49.800 --> 00:39:54.560
what you do is going to be average. 70% of your innovation is going to be

653
00:39:54.560 --> 00:39:59.280
average. 20% is going to be poor, you should delete it, you should stop that

654
00:39:59.280 --> 00:39:59.640
today.

655
00:40:00.000 --> 00:40:02.000
That's really not great.

656
00:40:02.000 --> 00:40:04.000
10% is going to be amazing.

657
00:40:04.000 --> 00:40:06.000
So a lot of people are like,

658
00:40:06.000 --> 00:40:08.000
well, why don't we skip the 90%, the 70% and the 10%

659
00:40:08.000 --> 00:40:10.000
and just go straight to the 10%?

660
00:40:10.000 --> 00:40:13.000
Well, that's like trying to get to the grandparents

661
00:40:13.000 --> 00:40:15.000
by not having kids.

662
00:40:15.000 --> 00:40:17.000
You know, you can't skip the middle part.

663
00:40:17.000 --> 00:40:19.000
You've got to have kids to have grandkids.

664
00:40:19.000 --> 00:40:21.000
You can't say, well, skip having kids part,

665
00:40:21.000 --> 00:40:22.000
we'll just go to the grandkids part,

666
00:40:22.000 --> 00:40:24.000
because I've heard that's a lot of fun.

667
00:40:24.000 --> 00:40:26.000
So it's the same thing here.

668
00:40:26.000 --> 00:40:29.000
You have to go through the process of learning.

669
00:40:29.000 --> 00:40:32.000
You have to go through the average and even the poor

670
00:40:32.000 --> 00:40:36.000
and the amazing, which means you have to have the permission

671
00:40:36.000 --> 00:40:41.000
for your team to come up with some really bad ideas.

672
00:40:41.000 --> 00:40:43.000
Because if they can't get the 20% poor,

673
00:40:43.000 --> 00:40:45.000
how will you know what's average

674
00:40:45.000 --> 00:40:47.000
and how will you know what's great?

675
00:40:47.000 --> 00:40:52.000
It's really interesting that Jeff Bezos was once asked,

676
00:40:52.000 --> 00:40:54.000
in fact, he was doing an interview at Basecamp,

677
00:40:54.000 --> 00:40:56.000
at the Basecamp offices,

678
00:40:56.000 --> 00:40:59.000
and they asked him, what do you look for?

679
00:40:59.000 --> 00:41:04.000
You know, what should every entrepreneur have?

680
00:41:04.000 --> 00:41:06.000
What should every person who's starting

681
00:41:06.000 --> 00:41:07.000
and running a business,

682
00:41:07.000 --> 00:41:11.000
what's the most important quality you think they should have?

683
00:41:11.000 --> 00:41:14.000
When you're trying to hire superstars,

684
00:41:14.000 --> 00:41:17.000
you know, what is that one thing you look for?

685
00:41:17.000 --> 00:41:20.000
And his answer will probably shock you.

686
00:41:20.000 --> 00:41:23.000
He said, for him, he said,

687
00:41:24.000 --> 00:41:27.000
the most important thing is I like to look for people

688
00:41:27.000 --> 00:41:31.000
who are wrong a lot and trying to be less wrong.

689
00:41:31.000 --> 00:41:36.000
And I thought, you know, that's a very profound thing.

690
00:41:36.000 --> 00:41:39.000
So what he's saying is people who are not afraid

691
00:41:39.000 --> 00:41:43.000
to step out of the boundaries and try something new.

692
00:41:43.000 --> 00:41:48.000
And we already know that when you're doing a reboot

693
00:41:48.000 --> 00:41:51.000
in a company, your biggest,

694
00:41:51.000 --> 00:41:54.000
your biggest threat is what used to be.

695
00:41:54.000 --> 00:41:58.000
Right. You see this when people come out of,

696
00:41:58.000 --> 00:42:00.000
Glenn, you and I were talking about this.

697
00:42:00.000 --> 00:42:02.000
It's the big brand syndrome.

698
00:42:02.000 --> 00:42:04.000
Right. You come from a big brand.

699
00:42:04.000 --> 00:42:05.000
You're well-known.

700
00:42:05.000 --> 00:42:08.000
You know, you came from some well-known company.

701
00:42:08.000 --> 00:42:09.000
I'll just pick Apple.

702
00:42:09.000 --> 00:42:11.000
And you came from Apple.

703
00:42:11.000 --> 00:42:13.000
And when you picked up the phone because you were

704
00:42:13.000 --> 00:42:15.000
an Apple executive, stuff happened.

705
00:42:15.000 --> 00:42:18.000
You know, I mean, you just had brand power

706
00:42:18.000 --> 00:42:20.000
and you could get stuff done.

707
00:42:20.000 --> 00:42:22.000
Then you leave Apple and you pick up the phone

708
00:42:22.000 --> 00:42:24.000
and no one answers.

709
00:42:24.000 --> 00:42:26.000
And you go, what happened?

710
00:42:26.000 --> 00:42:29.000
And that's what I mean by the big brand syndrome

711
00:42:29.000 --> 00:42:32.000
is that you don't have the horsepower behind it anymore.

712
00:42:32.000 --> 00:42:35.000
And now you're starting to innovate and you realize

713
00:42:35.000 --> 00:42:38.000
how much of your innovation was contextual.

714
00:42:38.000 --> 00:42:40.000
It was in that context, which is fine.

715
00:42:40.000 --> 00:42:43.000
I mean, it's it worked.

716
00:42:43.000 --> 00:42:44.000
The question, though, is when you're running

717
00:42:44.000 --> 00:42:47.000
a smaller business, you have to distribute

718
00:42:47.000 --> 00:42:50.000
that innovation as quickly as possible

719
00:42:50.000 --> 00:42:54.000
and give permission to your team to do that.

720
00:42:54.000 --> 00:42:58.000
So as I was thinking about this whole thing,

721
00:42:58.000 --> 00:43:01.000
you know, the reason the quantity group wins

722
00:43:01.000 --> 00:43:04.000
with the photograph or contest,

723
00:43:04.000 --> 00:43:07.000
the reason is, is that the ones who had to do

724
00:43:07.000 --> 00:43:10.000
just the quality, they were handicapped.

725
00:43:10.000 --> 00:43:13.000
Why? Why were they handicapped?

726
00:43:13.000 --> 00:43:16.000
Because they had to produce the perfect photo.

727
00:43:17.000 --> 00:43:19.000
If you put your team under that pressure,

728
00:43:19.000 --> 00:43:21.000
we have to produce the perfect photo.

729
00:43:21.000 --> 00:43:23.000
I have to do the perfect course.

730
00:43:23.000 --> 00:43:26.000
I have to come up with a perfect piece of software.

731
00:43:26.000 --> 00:43:28.000
I have to come up with a perfect whatever.

732
00:43:28.000 --> 00:43:32.000
You're killing the team because of that.

733
00:43:32.000 --> 00:43:35.000
It creates crippling high expectations

734
00:43:35.000 --> 00:43:39.000
and then the fear of failure, the fear of imperfection

735
00:43:39.000 --> 00:43:41.000
and all the rest kicks in.

736
00:43:41.000 --> 00:43:44.000
And if you've got any perfectionists in your in your group,

737
00:43:45.000 --> 00:43:49.000
man, you just turn their perfectionism up to maximum.

738
00:43:49.000 --> 00:43:54.000
And so that's that's why you have to get through the quantity.

739
00:43:54.000 --> 00:43:58.000
Fail fast, fail forward, move on.

740
00:43:58.000 --> 00:43:59.000
And you say, well, we're too small.

741
00:43:59.000 --> 00:44:02.000
We can't financially afford those kind of failures.

742
00:44:02.000 --> 00:44:06.000
And I would argue you can't financially afford not to.

743
00:44:06.000 --> 00:44:09.000
And the reason is you could better get through all those failures quicker.

744
00:44:09.000 --> 00:44:11.000
It costs less.

745
00:44:11.000 --> 00:44:13.000
Really get through that stuff quicker.

746
00:44:13.000 --> 00:44:17.000
And what informs our experience?

747
00:44:17.000 --> 00:44:19.000
Diya mentioned the six hats.

748
00:44:19.000 --> 00:44:21.000
Well, one of those hats is the red hat.

749
00:44:21.000 --> 00:44:22.000
It's your intuition hat.

750
00:44:22.000 --> 00:44:24.000
Think of the heart.

751
00:44:24.000 --> 00:44:26.000
And if you want to make the team a brilliant laugh,

752
00:44:26.000 --> 00:44:31.000
just say my experience tells me and we'll all know you're about a 90 to 95

753
00:44:31.000 --> 00:44:35.000
percent chance of being wrong with whatever you're about to say.

754
00:44:35.000 --> 00:44:39.000
Because white hat data, which is think a piece of paper,

755
00:44:39.000 --> 00:44:43.000
is factual information is what we don't often have.

756
00:44:43.000 --> 00:44:47.000
And so, well, you know, my experience tells me my gut tells me fine.

757
00:44:47.000 --> 00:44:53.000
But we found in our industry particularly about 90 percent wrong.

758
00:44:53.000 --> 00:44:56.000
And we go, well, this is going to be a fantastic campaign, man.

759
00:44:56.000 --> 00:44:57.000
This is going to really work.

760
00:44:57.000 --> 00:44:58.000
Customers are going to love this.

761
00:44:58.000 --> 00:44:59.000
And hardly anyone signs up.

762
00:45:00.000 --> 00:45:01.720
Well, yeah, we'll give that a go.

763
00:45:01.720 --> 00:45:03.600
I don't know who's ever going to pay for that.

764
00:45:03.600 --> 00:45:05.160
And people do.

765
00:45:05.160 --> 00:45:09.280
We have usually been completely and utterly surprised

766
00:45:09.280 --> 00:45:11.680
by the things we weren't sure were going to be great.

767
00:45:11.680 --> 00:45:13.360
And how did we find that out?

768
00:45:13.360 --> 00:45:14.920
We experimented.

769
00:45:14.920 --> 00:45:16.440
We were creative.

770
00:45:16.440 --> 00:45:19.040
We took stuff out to the market in a way.

771
00:45:19.040 --> 00:45:20.560
We did it quickly.

772
00:45:20.560 --> 00:45:22.600
And we did it in what we call a thin slice.

773
00:45:22.600 --> 00:45:26.200
We took the project, cut it down to its thinnest possible version

774
00:45:26.200 --> 00:45:28.920
of it, and tried it out.

775
00:45:28.920 --> 00:45:31.240
So that if we can get that information, we can learn a bit,

776
00:45:31.240 --> 00:45:32.840
take another slice, learn a bit.

777
00:45:32.840 --> 00:45:37.000
And so what happens is our learning track the business very quickly.

778
00:45:37.000 --> 00:45:40.800
If you try the project too big, if you do the boil the ocean project,

779
00:45:40.800 --> 00:45:44.320
you do this huge project, and then you roll it out and it doesn't work,

780
00:45:44.320 --> 00:45:48.640
you've wasted massive amount of capital and resources.

781
00:45:48.640 --> 00:45:52.920
So thinking of the smallest possible idea that can test your idea,

782
00:45:52.920 --> 00:45:58.760
go to the customer, test it fast, test it fast, quick, constant innovation.

783
00:45:58.760 --> 00:46:01.560
And so I've used this example before.

784
00:46:01.560 --> 00:46:07.520
In Tesla, when there was the massive chip shortage,

785
00:46:07.520 --> 00:46:09.320
all the car companies were scrambling.

786
00:46:09.320 --> 00:46:11.880
You remember you bought cars, maybe you have one,

787
00:46:11.880 --> 00:46:14.400
that's missing some features that are actually on the sheet

788
00:46:14.400 --> 00:46:17.200
but don't actually work because there wasn't enough chips for them.

789
00:46:17.200 --> 00:46:20.640
I don't know if you have a car like that.

790
00:46:20.640 --> 00:46:26.600
And in that context, VW, which is one of the biggest car companies,

791
00:46:26.600 --> 00:46:30.800
VW negotiated their contract in seven months,

792
00:46:30.800 --> 00:46:33.800
which was the fastest in the industry by a huge margin,

793
00:46:33.800 --> 00:46:37.040
renegotiated all their vendors, everything they had to do.

794
00:46:37.040 --> 00:46:38.440
And the question I love to ask is,

795
00:46:38.440 --> 00:46:41.840
how long do you think it took Tesla to renegotiate their deal?

796
00:46:41.840 --> 00:46:46.480
And you've heard the story before, then you know, one day.

797
00:46:46.480 --> 00:46:52.200
And the reason is Tesla set it up that their contacts renew every day,

798
00:46:52.200 --> 00:46:55.480
as long as the vendors are constantly taking their feedback.

799
00:46:55.480 --> 00:46:57.440
Now, what kind of innovation?

800
00:46:57.440 --> 00:47:00.320
Who said we don't have to have seven-year agreements

801
00:47:00.320 --> 00:47:02.960
and 10-year agreements, we're going to do one-day agreements?

802
00:47:02.960 --> 00:47:07.480
What kind of legal innovation is that?

803
00:47:07.480 --> 00:47:10.280
So what happens is we make big assumptions,

804
00:47:10.280 --> 00:47:14.600
which we learn from our industry, we learn from our experience,

805
00:47:14.600 --> 00:47:16.200
and they're almost always wrong.

806
00:47:16.200 --> 00:47:18.120
Back to Jeff Bezos' idea,

807
00:47:18.120 --> 00:47:20.720
I'm looking for people who are often wrong and know they're wrong

808
00:47:20.720 --> 00:47:24.040
and don't mind being wrong.

809
00:47:24.040 --> 00:47:27.560
So here's what I've come to realize,

810
00:47:27.560 --> 00:47:30.520
some of the illusions that slow us down.

811
00:47:30.520 --> 00:47:34.240
We try projects that are too big, we don't innovate fast enough,

812
00:47:34.240 --> 00:47:36.440
and we don't innovate fast enough because we don't know

813
00:47:36.440 --> 00:47:39.400
how to empower everybody to do a thin slice,

814
00:47:39.400 --> 00:47:42.360
to just test the idea very quickly and see,

815
00:47:42.360 --> 00:47:45.680
you know, what's the least amount we can do

816
00:47:45.680 --> 00:47:49.280
to take it to the customer to test the idea.

817
00:47:49.280 --> 00:47:53.200
And then I'll land on this idea.

818
00:47:53.200 --> 00:47:56.080
So if innovation is everything,

819
00:47:56.080 --> 00:48:00.000
then it comes down to if people being creative

820
00:48:00.000 --> 00:48:02.200
is part of how they find their work,

821
00:48:02.200 --> 00:48:05.240
how they find meaning in what they do,

822
00:48:05.240 --> 00:48:09.680
then the question is, there has to be a vision on the one end,

823
00:48:09.680 --> 00:48:12.440
and on the other end, there have to be tactics,

824
00:48:12.440 --> 00:48:15.440
things you're testing and trying all the time.

825
00:48:15.440 --> 00:48:18.040
The thing in the middle is called strategy.

826
00:48:18.040 --> 00:48:22.160
And in my personal view, it's the most overrated thing, strategy.

827
00:48:22.160 --> 00:48:24.360
What's your strategy? What's your strategy?

828
00:48:24.360 --> 00:48:31.600
To me, a strategy is just a snapshot of which tactics are working right now.

829
00:48:31.600 --> 00:48:34.120
Ask me next week and I'll have a slightly different strategy.

830
00:48:34.120 --> 00:48:36.480
Ask me in a month and I have quite a different strategy.

831
00:48:36.480 --> 00:48:39.440
And in six months time, I have a completely different strategy.

832
00:48:39.440 --> 00:48:41.160
You never heard me say, why?

833
00:48:41.160 --> 00:48:43.480
Because I want to innovate so fast.

834
00:48:43.480 --> 00:48:45.920
So a lot of people say, here's the vision,

835
00:48:45.920 --> 00:48:48.640
here's the strategy, what are the tactics?

836
00:48:48.640 --> 00:48:53.640
To me, this is a backward way of running a business,

837
00:48:53.640 --> 00:48:55.440
especially a small business,

838
00:48:55.440 --> 00:48:58.760
because it's like sitting in the boardroom

839
00:48:58.760 --> 00:49:00.960
trying to figure out how to do a sales pitch

840
00:49:00.960 --> 00:49:03.120
instead of going and talking to 10 customers

841
00:49:03.120 --> 00:49:05.800
and figure out what caused them to buy.

842
00:49:05.800 --> 00:49:07.240
When I figure out what caused them to buy,

843
00:49:07.240 --> 00:49:11.000
I bring it back, we'll turn that into a strategy.

844
00:49:11.000 --> 00:49:13.840
That's the way you get innovation.

845
00:49:13.840 --> 00:49:18.280
So one of the innovation killers is we become slave to our strategy.

846
00:49:18.360 --> 00:49:20.200
We become slave to our experience.

847
00:49:20.200 --> 00:49:21.640
We become slave to the way,

848
00:49:21.640 --> 00:49:24.400
well, industry's always done it this way.

849
00:49:24.400 --> 00:49:26.000
But no one in the car industry said,

850
00:49:26.000 --> 00:49:28.560
you know what, what we should do

851
00:49:28.560 --> 00:49:31.760
is have one day contracts with our vendors.

852
00:49:31.760 --> 00:49:35.280
That would seem insane to people who didn't know how that worked.

853
00:49:35.280 --> 00:49:39.480
I mean, that's an insane strategy, right?

854
00:49:39.480 --> 00:49:40.800
But tactically it worked,

855
00:49:40.800 --> 00:49:43.120
so they just figured out how to make that tactically

856
00:49:43.120 --> 00:49:45.240
work across the board, now it became their strategy.

857
00:49:45.240 --> 00:49:49.160
If you listen to the companies that focus on tactics first,

858
00:49:49.160 --> 00:49:52.080
there's a big goal, how are we going to get the big goal?

859
00:49:52.080 --> 00:49:53.920
Here's all the tactics we're going to try.

860
00:49:53.920 --> 00:49:58.400
Where strategy is helpful is keeping people generally coordinated

861
00:49:58.400 --> 00:50:00.000
because you don't want everybody going off and doing.

862
00:50:00.000 --> 00:50:02.600
crazy things. So you want to have a general coordination.

863
00:50:03.160 --> 00:50:07.600
So every few months getting up, OK, this is the strategy that's working for us

864
00:50:07.600 --> 00:50:12.040
right now. I was struck by being a Tesla shareholder.

865
00:50:12.040 --> 00:50:16.200
I was struck by their Q1 financial report.

866
00:50:17.120 --> 00:50:22.480
And they started talking about the fact that, you know, they were driving this,

867
00:50:22.480 --> 00:50:25.920
all this battery innovation and getting the power densities of the batteries and

868
00:50:25.920 --> 00:50:29.960
all this other stuff. And someone said, but, you know, six months ago, you said

869
00:50:29.960 --> 00:50:32.440
your strategy was to make the batteries the main thing.

870
00:50:32.440 --> 00:50:38.160
And he said, but now we... And so Elon's answer was, well, a lot of big car

871
00:50:38.160 --> 00:50:40.960
companies are failing in their EV strategies.

872
00:50:40.960 --> 00:50:43.760
So suddenly there's a huge availability of batteries.

873
00:50:43.960 --> 00:50:45.560
That's no longer a threat to us.

874
00:50:45.720 --> 00:50:49.520
So we're not focusing on that. Our strategy now is... And he's changed it.

875
00:50:50.160 --> 00:50:54.840
So how can you take a company, you know, a company that's worth...

876
00:50:54.840 --> 00:50:56.680
What's Tesla worth now, market cap?

877
00:50:56.680 --> 00:50:59.320
I've forgotten. Five hundred billion or some number that.

878
00:50:59.480 --> 00:51:03.160
I know you can add all the other car companies up together to match Tesla now

879
00:51:03.720 --> 00:51:05.480
in terms of market cap, right?

880
00:51:05.480 --> 00:51:10.240
All of them, Toyota, VW, all of them, all make up Tesla's market cap.

881
00:51:10.880 --> 00:51:14.640
And the reason is that they don't... They're not married to their strategy.

882
00:51:14.640 --> 00:51:16.640
They're married to their tactics and their vision.

883
00:51:16.640 --> 00:51:18.360
They're passionate about their vision.

884
00:51:18.360 --> 00:51:20.640
The vision is why did we do this?

885
00:51:20.640 --> 00:51:23.280
That's that timeless element that you lock in place.

886
00:51:23.280 --> 00:51:27.120
We do this because that timeless thing, get people to buy in.

887
00:51:27.800 --> 00:51:31.320
If you walk into SpaceX, there are two huge things on the wall.

888
00:51:31.320 --> 00:51:34.760
The one is of Mars, as it is today, barren red planet.

889
00:51:34.920 --> 00:51:39.520
And the next one is an artist's impression of a million person city on Mars.

890
00:51:40.800 --> 00:51:42.200
There's the vision.

891
00:51:42.200 --> 00:51:46.040
Now, how on earth are we going to go from today to that?

892
00:51:47.120 --> 00:51:48.600
And why is that important?

893
00:51:48.600 --> 00:51:51.600
Why do we have to have multi-planetary species, et cetera, et cetera?

894
00:51:52.320 --> 00:51:56.000
So I pick these these these examples for you.

895
00:51:56.760 --> 00:51:59.680
Let's bring them down into your world.

896
00:51:59.680 --> 00:52:03.120
And the only reason I pick the big example, if it works for a big,

897
00:52:03.120 --> 00:52:07.280
complex business, that's a that's a huge enterprise

898
00:52:07.280 --> 00:52:10.120
full of unbelievable complexities and issues.

899
00:52:10.560 --> 00:52:13.520
It can easily work for a smaller business.

900
00:52:13.520 --> 00:52:17.960
So my question to you is, are you really clear about your vision for your team

901
00:52:18.520 --> 00:52:21.760
and then really empower them to innovate in their tactics?

902
00:52:22.240 --> 00:52:24.800
And then you can just summarize the tactics that are working

903
00:52:24.800 --> 00:52:27.160
and call it your strategy every now and again.

904
00:52:27.160 --> 00:52:29.720
So I call that an adaptive strategy.

905
00:52:30.040 --> 00:52:32.960
You know, the strategy is following the tactics.

906
00:52:34.120 --> 00:52:36.360
And then it will inform the next tactic.

907
00:52:36.360 --> 00:52:37.320
Oh, that works.

908
00:52:37.320 --> 00:52:40.240
And now what worked in one department can work in other areas.

909
00:52:41.000 --> 00:52:44.040
So as we experiment in one area,

910
00:52:44.480 --> 00:52:47.080
that adaptive strategy is a great way.

911
00:52:47.080 --> 00:52:49.400
It's like a summary of what's working right now.

912
00:52:49.800 --> 00:52:53.960
And so we're going to stay with that until the next innovation informs us.

913
00:52:54.560 --> 00:52:57.760
But we don't we don't go vision strategy tactics.

914
00:52:57.760 --> 00:53:00.720
I know that's traditionally taught.

915
00:53:00.720 --> 00:53:03.480
That's why I always say my MBA is my most worthless degree.

916
00:53:05.440 --> 00:53:08.040
Sorry, Emily, I know you're doing your MBA

917
00:53:08.040 --> 00:53:10.960
in a big corporate environment, by the way, MBAs are actually useful.

918
00:53:11.280 --> 00:53:13.880
So but for a smaller business is much more challenging.

919
00:53:14.320 --> 00:53:15.880
So let's go to questions.

920
00:53:15.880 --> 00:53:17.920
I got five more minutes of questions.

921
00:53:20.240 --> 00:53:21.200
Was that helpful?

922
00:53:21.200 --> 00:53:23.920
70-20-10 rule.

923
00:53:23.920 --> 00:53:26.800
Get through the average, get past the poor, get to the brilliant.

924
00:53:28.080 --> 00:53:30.200
I know Jonathan had a question, I think, earlier,

925
00:53:30.200 --> 00:53:31.600
I'm not sure if it still is relevant.

926
00:53:31.600 --> 00:53:33.600
And then I wanted to let everyone know that the exercise,

927
00:53:33.600 --> 00:53:35.000
I went ahead and posted that in the group.

928
00:53:35.000 --> 00:53:37.440
So if you have questions while you're doing that,

929
00:53:37.480 --> 00:53:39.920
I'm going to add that as homework this week.

930
00:53:39.920 --> 00:53:43.880
What is your work and what if your team found their work at their job?

931
00:53:44.080 --> 00:53:47.360
So if you have questions on that and post that in the community

932
00:53:47.360 --> 00:53:50.440
and Deanna and I will be taking close, keeping a close eye on that today

933
00:53:50.440 --> 00:53:53.040
and make sure we can answer anything so that you can get through that exercise

934
00:53:53.040 --> 00:53:55.320
since we ran out of time to do it live.

935
00:53:55.320 --> 00:54:00.360
But Jonathan, did you have anything that you still wanted to mention or are we good?

936
00:54:03.160 --> 00:54:07.680
Just lots of thought provoking questions you just gave in the last 10 minutes.

937
00:54:09.880 --> 00:54:13.680
I here's the coolest thing I found.

938
00:54:14.560 --> 00:54:18.360
You are sitting on the greatest.

939
00:54:19.160 --> 00:54:24.080
Kingdom advantage, because when tactics come up, you can say, Lord,

940
00:54:24.080 --> 00:54:26.200
should we focus on that?

941
00:54:26.520 --> 00:54:28.600
Is that should we should we go after that?

942
00:54:28.600 --> 00:54:31.480
Sometimes the Lord said, absolutely, let's go.

943
00:54:31.640 --> 00:54:33.600
I see Matthew said, yeah, true God did that.

944
00:54:33.600 --> 00:54:34.680
Exactly.

945
00:54:34.760 --> 00:54:38.280
So you ask the Lord this, these simple questions, you know,

946
00:54:38.280 --> 00:54:43.600
bring the Lord into the tactics and say, Lord, open up new tactics, show us new ways.

947
00:54:43.600 --> 00:54:45.000
We need innovation from heaven.

948
00:54:45.000 --> 00:54:46.320
We need to do this differently.

949
00:54:46.320 --> 00:54:48.000
We need to write different contracts.

950
00:54:48.000 --> 00:54:50.680
We need to offer our customers more.

951
00:54:50.680 --> 00:54:52.120
We want to overdeliver.

952
00:54:52.120 --> 00:54:55.280
How can we bring life and goodness to our customers?

953
00:54:55.280 --> 00:54:57.000
Lord, show us more tactics.

954
00:54:57.000 --> 00:54:59.520
And when somebody suggests an idea, be careful.

955
00:55:00.000 --> 00:55:08.000
And be suspicious that your experience and previous business model may be misleading you.

956
00:55:08.000 --> 00:55:13.000
Be aware of that. Try to be less wrong. Assume you're wrong. Try to be less wrong.

957
00:55:13.000 --> 00:55:18.000
And I think what that does is that it just frees you up from having to be right.

958
00:55:18.000 --> 00:55:22.000
Oh, we don't do that. Now, there are certain things that there are boundaries.

959
00:55:22.000 --> 00:55:26.000
And you know what? You know what I'm saying. But be open handed.

960
00:55:27.000 --> 00:55:31.000
So I do love that. Holy Spirit is a genius.

961
00:55:31.000 --> 00:55:34.000
He invented business and technology and every other thing to do with it.

962
00:55:34.000 --> 00:55:40.000
Perhaps he knows. I bet you he's got five things right now that he wants to give you.

963
00:55:40.000 --> 00:55:45.000
Right now that he's saying, I got five things right now that we can do.

964
00:55:45.000 --> 00:55:55.000
And the only thing I would say that I've done very poorly is I take too long to ask him.

965
00:55:55.000 --> 00:56:00.000
For some reason, I want to do it myself for a while, fail and then ask.

966
00:56:00.000 --> 00:56:05.000
But I'm learning, you know, ask first. Lord, be with me in this.

967
00:56:05.000 --> 00:56:09.000
And I also want to say it's not always a download.

968
00:56:09.000 --> 00:56:13.000
It's not like you get a prophetic word, focus on that. I mean, it can be that.

969
00:56:13.000 --> 00:56:17.000
In my experience, it's actually rarely that.

970
00:56:17.000 --> 00:56:21.000
It's more like as we walk together, it becomes clear, it becomes obvious.

971
00:56:21.000 --> 00:56:25.000
And something witnesses in my spirit we need to focus on.

972
00:56:25.000 --> 00:56:29.000
Or I ask the Lord, these these three things going up are going on.

973
00:56:29.000 --> 00:56:31.000
We're in this is focus on number two.

974
00:56:31.000 --> 00:56:35.000
Or you haven't we haven't drilled in deep enough on the stay on this.

975
00:56:35.000 --> 00:56:38.000
Even in preparing this talk for today.

976
00:56:38.000 --> 00:56:43.000
You know, I was talking about work and and the Lord kept pressing the work thing.

977
00:56:43.000 --> 00:56:46.000
We're not there yet. We're not there until I finally got it to.

978
00:56:46.000 --> 00:56:49.000
Oh, let me bring in the five stages of how this all works.

979
00:56:49.000 --> 00:56:53.000
And then it all started to click for me what he was trying to bring across.

980
00:56:53.000 --> 00:56:55.000
And Dan, I think Emily has a question.

981
00:56:55.000 --> 00:57:00.000
And closing, we might have just enough time to squeeze that in before we wrap.

982
00:57:00.000 --> 00:57:04.000
It's so funny, because when I was doing the management classes on the NBA,

983
00:57:04.000 --> 00:57:07.000
that's what I heard. I heard your voice going at us for such a waste of time.

984
00:57:07.000 --> 00:57:12.000
But I was I was excited because I'm actually using it for like the accounting,

985
00:57:12.000 --> 00:57:15.000
you know, just knowing the symptoms of it and all that anyways.

986
00:57:15.000 --> 00:57:21.000
But I feel like I have this passion for this job that I'm in to, you know,

987
00:57:21.000 --> 00:57:25.000
see or see them at a at a hole.

988
00:57:25.000 --> 00:57:26.000
You know, there's such a large company.

989
00:57:26.000 --> 00:57:29.000
And I feel like the word in our partnership,

990
00:57:29.000 --> 00:57:34.000
like me and Holy Spirit is is he's given me the ability to see

991
00:57:34.000 --> 00:57:41.000
really minute details to help fine tune, you know, pieces of the company.

992
00:57:41.000 --> 00:57:46.000
And I think about the rosebush analogy used a couple of sessions ago with don't

993
00:57:46.000 --> 00:57:49.000
don't worry about the putting money into the dead branches, you know,

994
00:57:49.000 --> 00:57:52.000
clip them off and put in to the ones that are thriving.

995
00:57:52.000 --> 00:57:56.000
I want to do that with them, you know, and I just I see that, you know,

996
00:57:56.000 --> 00:58:00.000
I feel like I've got the Lord has put favor with the CFO.

997
00:58:00.000 --> 00:58:07.000
And I think that there is a it's a timing thing and just really valuing the time

998
00:58:08.000 --> 00:58:13.000
the Lord is giving me with him with the word in this fine tuning process,

999
00:58:13.000 --> 00:58:17.000
you know, maybe widening my tent pegs to be able to have that, you know,

1000
00:58:17.000 --> 00:58:20.000
capacity once he does move me into that place.

1001
00:58:20.000 --> 00:58:24.000
Because I mean, I, I mean, you're, you've got so much experience.

1002
00:58:24.000 --> 00:58:26.000
I know these CFOs and CEOs and they all,

1003
00:58:26.000 --> 00:58:30.000
they all know how to strategically maneuver things,

1004
00:58:30.000 --> 00:58:33.000
but that's where I feel like the get the,

1005
00:58:34.000 --> 00:58:37.000
that Jesus comes in is like, but they're not Jesus.

1006
00:58:37.000 --> 00:58:40.000
And they don't have like father does.

1007
00:58:40.000 --> 00:58:44.000
So I'm excited. I, I just, you know, it's, it,

1008
00:58:44.000 --> 00:58:50.000
I think it's easy that that fruit of self-control and,

1009
00:58:50.000 --> 00:58:54.000
and just patience is definitely a good growth, I think, for business too.

1010
00:58:54.000 --> 00:58:55.000
Yeah.

1011
00:58:55.000 --> 00:58:58.000
Well, I think you and Glenn should talk first of all.

1012
00:58:58.000 --> 00:58:59.000
And secondly,

1013
00:58:59.000 --> 00:59:02.000
because when you're in a multi-billion dollar environment like you're in,

1014
00:59:02.000 --> 00:59:05.000
and when you're, you know, I think if I remember correctly,

1015
00:59:05.000 --> 00:59:08.000
you have a very large private equity fund backing this roll up in this

1016
00:59:08.000 --> 00:59:11.000
industry that you're a part of.

1017
00:59:11.000 --> 00:59:14.000
The play is a different one because you're an intrapreneur,

1018
00:59:14.000 --> 00:59:18.000
not an entrepreneur. You're, you're doing it inside an organization.

1019
00:59:18.000 --> 00:59:20.000
You're bringing intrapreneurship kingdom,

1020
00:59:20.000 --> 00:59:24.000
intrapreneurship inside what you're doing. Totally space for that.

1021
00:59:24.000 --> 00:59:28.000
It's more feels like a solopreneur game in a way,

1022
00:59:29.000 --> 00:59:32.000
but it is a different play for sure.

1023
00:59:32.000 --> 00:59:35.000
And the Lord loves to bring goodness to the world.

1024
00:59:35.000 --> 00:59:39.000
Sometimes he's doing that because he's equipping you for the next thing,

1025
00:59:39.000 --> 00:59:42.000
but that could be your main thing. I think Glenn was your case.

1026
00:59:42.000 --> 00:59:45.000
So that was your main thing, right? It's what you did.

1027
00:59:45.000 --> 00:59:50.000
So maybe you should be the one answering this question, not me.

1028
00:59:50.000 --> 00:59:54.000
So, Hey guys, if you need to go, we're two minutes over,

1029
00:59:54.000 --> 00:59:55.000
you're welcome to drop off,

1030
00:59:55.000 --> 00:59:59.000
but I'm happy to stay on for a few more minutes and talk through any other

1031
00:59:59.000 --> 01:00:00.000
questions.

1032
01:00:00.000 --> 01:00:03.240
questions you might have. We won't consider you rude if you

1033
01:00:03.240 --> 01:00:11.920
drop off at this point. So, so, to go to go back to what I feel,

1034
01:00:12.400 --> 01:00:17.920
if I could go back to my younger self, I think, fortunately,

1035
01:00:17.920 --> 01:00:22.000
early on in my career, I did learn the idea of bringing

1036
01:00:22.000 --> 01:00:25.120
innovation down to every level, building a trust culture, and so

1037
01:00:25.120 --> 01:00:28.440
on. Trust literally mean you trust that people are doing what

1038
01:00:28.440 --> 01:00:32.760
they're supposed to be doing. And when we did all that, what I

1039
01:00:32.760 --> 01:00:36.600
didn't know, was that tactics were more important than

1040
01:00:36.600 --> 01:00:42.080
strategy. And, and to get great tactics working, you've got to

1041
01:00:42.080 --> 01:00:48.160
innovate very rapidly. And, and otherwise, the tactics won't be

1042
01:00:48.160 --> 01:00:51.760
the main thing, then strategy will be more important. So I

1043
01:00:51.760 --> 01:00:55.600
think if you if you are thinking about this, you're thinking

1044
01:00:55.600 --> 01:00:58.640
about having a very clear, powerful, compelling vision, the

1045
01:00:58.640 --> 01:01:01.880
timeless part of why you do what you do. And then on the other

1046
01:01:01.880 --> 01:01:07.360
side, you know, highly creative tactics, then then the adaptive

1047
01:01:07.360 --> 01:01:10.760
strategy works, because you're constantly summarizing for the

1048
01:01:10.760 --> 01:01:13.240
team, what they're doing is very encouraging for them, hey, my

1049
01:01:13.240 --> 01:01:16.000
tactic is now part of our strategy. Guess how much

1050
01:01:16.000 --> 01:01:19.720
meaning that brings to the, to the person involved, you know.

1051
01:01:20.320 --> 01:01:24.920
So, hey, they use my idea. It's part of the business now. So

1052
01:01:24.920 --> 01:01:29.200
that's, that's when you get huge buy in. And you get that feeling

1053
01:01:29.240 --> 01:01:32.360
of people feel taking ownership, because they started to act like

1054
01:01:32.360 --> 01:01:36.360
owners. So you get that effect. Telling them they should act

1055
01:01:36.360 --> 01:01:39.440
like owners is about the most worthless exercise I know.

1056
01:01:40.120 --> 01:01:43.360
Helping them become and give them an environment in which

1057
01:01:43.360 --> 01:01:47.880
they can act like owners. That's different. So, did I miss any

1058
01:01:47.880 --> 01:01:50.000
other questions? Or Bridget, did I miss anything?

1059
01:01:51.280 --> 01:01:52.320
No, I think we're good.

1060
01:01:53.160 --> 01:01:57.960
We'll wrap it up there. And I hope, I hope your ideas were

1061
01:01:57.960 --> 01:02:02.120
stimulated. And so the Lord bless you, and we will see you

1062
01:02:02.160 --> 01:02:05.000
next month. Bye bye.