All right, welcome to the monthly kickoff call for Prosper Leader membership.
I'm so excited to be here.
Of course, if you're not here live and you're listening to the recording, you've already
missed lots of the juicy stuff, the breakout rooms where you have a Prosper sister that
you stay with until the next call, and we just had some really powerful things happening
before I start the record button.
But welcome, welcome, and I'm going to start with prayer.
I'm going to share some key ideas and then we will wrap up with a really quick mastermind
as time permits.
Father God, I thank you that you ordained the Prosper Leader membership before the foundation
of the world.
As you spoke and said, gather the women, and you showed me women linking arms, taking each
other across their personal finish line.
I want to thank you for how faithful you've been in bringing together these women.
And I ask Lord in this season more than ever that this community will be a source of strength
and inspiration and resource to each other.
I ask that your Holy Spirit will flow through each and every one of these sisters.
As I know you've been speaking, that community is going to become more and more and more
important as we go into this season.
Lord, as we gather right now, I speak blessings on every one of them.
Bless their families, bless their health and their bodies, bless their business and their
finances.
Bless everything they put their hand to prosper.
And as I share these words, I ask that they'll come straight through by the power of the
Holy Spirit from the throne room, that I'll speak clearly, that the words of my mouth
and the meditation of my heart will be pleasing in your sight.
I ask in Jesus name, amen.
I want to share a couple thoughts.
When we look at where we are, if you're listening to this call live, we are launching into June.
I believe this is a really important month.
It is the last month of the second quarter.
It's the last month of the first half of the year.
So it's a really great time to evaluate and say, okay, how did the first half of the year
go?
And what changes do I need to put in place right now to finish this year absolutely strong?
So it's a very powerful, powerful time.
It's also a time that you get very, very clear before you go into summer.
And that what you do as we go into the summer, historically prepares the way for probably
one of the most important, powerful months of the year when it comes to business, which
is September.
So what you're doing now and over the next 90 days will position you as to how you will
benefit from one of the most important business months of the calendar, September.
Okay.
Summer, everybody, there's travel and there's all kinds of stuff.
And this is where you want to be just nurturing and building connections and networking and
keeping your name in front of people.
But there's lots of distractions.
There's lots of change going on.
September, kids go back to school.
People make a mental note, I'm going to go for it.
They realize the year's coming to an end.
It is your chance to explode your business.
So being mindful of where you are and what you're doing today to position yourself for
that.
Okay.
You know, I always share the success formula, mindset plus skillset plus right action equals
results.
So I want to start with the mindset and I want to talk about the skillset and the right
action as we position ourself for this.
The mindset I want to talk about comes from two books that I want to say is absolute critical
must read for you as prosper leaders in this season.
The two books, one is a very easy read or listen.
It's called Be Your Future Self Now, Dr. Benjamin Hardy.
If you have not read that, I encourage you to do.
that. That is going to be very significant for what I'm going to talk about right now.
The second, if you have read that, is 10x is easier than 2x. Same, Dr. Benjamin Hardy, 10x
is easier than 2x. That is about 10x-ing your results, 10x-ing your income, 10x-ing what you're
called to do in this life. And interestingly enough, 10x is easier than 2x. So 2x is about
grinding, 2x is about just doubling down and working even harder than you're doing, and most
of you are already doing a lot, and it's exhausting, and it's not the route we want to go.
10x is actually about eliminating 80% of what you're doing. It's about making your life simpler
and 10x-ing your results. So let's talk in terms of both qualitative and quantitative, because
I really believe the 10x should be qualitative, meaning the experience that you're creating.
Quantitative, what I see so many as I'm meeting and networking and talking to so many in the
coaching, healing, entrepreneuring space, qualitative is they all say, they all check
on the list, what's important to them, they want to make more money right now. I mean, that's just
coming up, bottom line. So depending where you are, if you have not hit your first six figures, 10x
is positioning yourself that you're consistently making at least $10,000 a month, okay?
That's first step. If you haven't done that, that's really first step, okay? If you have done
that, 10x-ing then is getting into the million dollar, into the seven figure, making a hundred
thousand dollars a month, okay? And whichever you're at, it probably feels like a stretch. If
you haven't been consistently making $10,000 a month, that's probably a 10x stretch. If you've
been doing that for a while and you haven't figured out how do I make $100,000 a month,
that's probably feeling like a big stretch. Either one is a stretch. I'm going to share two concepts
from those books and then apply it to where we are here and now. Let's talk first in terms of
mindset. In terms of mindset, they really change the way that we look at time.
And I believe it's a biblical way to look at time, okay? Most of us look at time, past, present,
future. Most of us and the world right now is very conditioned to saying my present is really
determined based on what happened in my past. And so I look at my life, bipolar mother,
both alcoholics, domestic violence, whatever it was. You might've had a great childhood,
but you might've felt abandoned or you might've... Whatever experience you went through,
you had a lost, you lost a parent, but there is this past. And the common view in psychology
is that that past has... It's like, really, I've got to just work through that past. It's affecting
my present. I've got to kind of grow through it and all of that, okay? In both of the books I
mentioned, the psychology that they're taking, which I think is really amazing, is that actually
you step into your present and you choose, you decide the meaning that you're going to give to
the past. In other words, your present shapes your past instead of your past shaping your present.
This will be incredible freedom if you think about it in terms of who I am in Christ today,
who I am as the temple of the Holy Spirit with all authority given to me, the power of life
and death in my tongue, the mind of Christ, who I am today, I can choose to step into who that is
today. And from that place, I can bless my past, I can forgive my past, I can release my past,
but I can fully step into who I am called to be and align up who I am with who God says I am.
So my past is not determining my present. My present is determining the meaning and how and
the filter of what I allow from my past to influence my present. Now, we often think that
our present is
determining our future. So we're just feeling like our present is just stepping into the next,
and the next into the future. The perspective of these two books, which is pretty amazing,
is that no, we step into the vision of our future self, which is really the huge future self that
God says that we are, right? And when God says that he will do in us exceedingly, abundantly,
above and beyond anything we can ask, hope, or imagine, that's the kind of future self that God
sees, right? And so we step into that future self, and we get really to the best of our ability. We
understand that just like you're very, very different today than you were 10 years ago,
if you look like you're very different today, are you not than you were 10 years ago? That lets you
know the flexibility of how God allows us to change and transform, and that he can do such
new things in us. And so how much so 10 years from now can you be, and who you can be? And
so you get in the place of that future self, called future pacing, yes, from your training.
So you step in, and yeah, future pacing is really powerful thing, especially to do with your
clients, to help them to step into what their future can look like. So when we are clear on
that future self, we allow that to shape our present decisions, okay? So you're looking at
each thing, would my future self spend time the way I'm spending time right now, or perhaps wasting
time? Would my future self associate with these people? Is this the circle that my future self
would choose? Is this the actions my future self would take? And so you're coming, instead of
trying to get to a place, you're coming from that place, and you're embodying that, and you're living
that now, here, okay? So that's the first thing, is from a mindset, are you stepping into that
expanded version of yourself, each and every moment of each day? It becomes a powerful
filter for your choices, powerful filter for your habits, okay? And so now, with the 10x, it's easier
than 2x, it's based on the concept, okay? And the concept is based on the 80-20 rule that you've all
heard about quite a bit, the 80-20 rule. And what that says is that 20% of what we're doing is
producing 80% of the results, okay? With 2x thinking, which is where most people are, I'll just
double down, I'll just push harder, I'll just, you're keeping that 80%, you're not changing, you're just
changing, like you're tweaking 20%. With 10x thinking, it's completely opposite. You're saying,
what's the 80% of stuff that I'm doing that is not producing the results? What is the 20%
that I need to become a master at, that I need to really master?
So what's happening in the coaching space right now, the healing entrepreneurial space,
is that people are scared. The economy, the market is changing, okay? Most of your business
right now is not going to come from people coming new into the system. It's going to be
you pulling clients from other places, because there's not, we're in a contracted
economy, there's not a lot of new business coming in. There's a changing and a shifting, which means
that you have to be exceptional at what you do, which means you've got to know what is the 20%
that absolutely distinguishes you, that you need to be giving. So what is the 80% you need to let go?
of. That 80% can be actions. The 80% can be some bad habits, okay, that may be taking
your time. The 80% can be relationships that are no longer serving your future self, that
are draining you. And so what is the 20% that you need to absolutely commit to that you
get really good at? And what are, what is the 80% that you need to look at delegating,
deleting, delaying, but it's not consuming your time right now? Does that make sense?
So those two thoughts. And so we talked in the last office hours about getting super
clear on your customer journey. And the customer journey starting with your ideal client,
which is a combination of your heart's desires. What do you love to share? Who are you and
who is the person that you most relate to that you can benefit the most that you're
most passionate about working with? Who is that ideal client that will most relate to
you? And what is that ideal clients now problem that you solve? That's the number one question
you have to be able to answer. How can I add value right now? What is the number one now
problem? And when you hone in on that, like before I started recording and Barbara, Barbara
and I did that very recently. And when you hone in on that and you speak to that, you
speak to that all of a sudden. I forgot what you said. You got 600 impressions, 500, way
more than you've ever seen because you're speaking to the now problem of your ideal
client. Now you bridge that forward and you start speaking to it enough. That's in the
outer world, especially in LinkedIn right now for most of you. Then you pull them into
your ecosystem with your opt-in. I want you to see how this is all consistent. You've
got the now problem of your client. You're speaking to them out there in the environment
so that you're getting awareness. You're catching attention. They're paying attention to you.
They're reading. They're looking at you. Long before, by the way, they're liking or commenting.
Do not be driven by likes or comments, right? But they're there now. You're pulling them
in. You're pulling them in. And now you have your opt-in, which is what you offer for free.
That solves, starts to solve, starts to address. It's one step in solving their now problem.
So now they come into your ecosystem. They're in your email, which is the only thing you
truly have control. You don't have control in social media. Social media decides how
many people they'll show what you offer to and when they're there. So 5% maybe at any
given moment are seeing what you're posting, what you're doing. That's why there has to
be so much repetition, so much continuity, so much consistency day in and day out. When
they come into your email system, now they're in your ecosystem that you can give them lots
of micro content. You can give them lots of small bites to keep them consuming, to
keep them paying attention until you bring them to your conversion event. Your conversion
event can be a call. Your conversion event can be a launch combination of both of those.
Okay? The conversion event is what takes them from your ecosystem to actually buying your
product or service. Okay? Because your product or service solves that now problem. The opt-in
was the taster. The product or service is the big thing. And I shared with you on the
last office hours that you picture, let's say your business is this coffee shop. Okay?
The first step is awareness that people even know that you exist. And from that awareness,
there is something that makes them come in the door and look a little bit closer. And
your little sample Dixie cup, when they walk in the door, they feel the ambience, they
see the menu, they look around the people, they really like this place. And now you get
the little Dixie cup sample of your product. That's your opt-in. It's a
Dixie cup sample of your main product solving the problem.
You're giving them that,
standing right next to the cash register.
So now as they're sipping that
and you're giving micro content,
that's the Dixie cup, keeping them engaged.
Now you make the offer
and that they're standing next to the cash register.
Do you want the grande or do you want the,
you know, whatever the supersize, whatever, okay?
And that's the conversion to actually purchase, okay?
So keep that in mind, keep all of this in mind
and be looking at only what your top 20% to add value.
Most people are so busy doing so many things right now.
There's, it's, their energy is scattered.
They're taking what could be a laser message
and they're trying to do all things.
And so they're trying to podcast and work on their book
and be on social media.
And like, they're just like,
they're all over work on their branding and do this.
And they're all over.
And so what was once laser is now just so diffused.
And so are you clear the problem you solve
and do your ideal clients know that you solve the problem
and how, what makes you unique?
Okay, that's the clarity that needs to be there.
And so lots of things need to be let go of
in your personal life.
What's taking up time and space
that is not in line with your future self.
In what you're doing in your business,
what's no longer in alignment with your future self.
What are some of these things that you don't even mention
or bring up that you used to do?
Okay, you know, if I was gonna give you an example,
I don't do laser coaching.
I used to do laser coaching.
I don't do that anymore.
I think I've got a client from before
that has stayed with me forever that I let her do it.
But other than that, you don't see that in my offerings.
It doesn't fit with my 10X future self or income.
It just doesn't fit.
I can't solve their now problem doing that.
I'm not adding the greatest value.
I'm not using.
So look at within your offerings,
look at within your messaging,
look at within how you're spending your time.
And what is that 20%
that you have to just absolutely master, master?
Is it that you want to be a writer
and you're gonna 100% focus on honing the craft of writing?
Is it podcasting and speaking?
Is, and I'm just speaking of a way
of getting your message out.
It applies to every aspect of it.
This is what I want you to consider, okay?
And we're gonna go deep in this in the office hours
in the coming days.
You're gonna wanna, every Thursday at nine,
we're gonna start breaking this down
into little micro chunks
so that you get really good at this, okay?
Plus bring your questions and concerns along there.
So big picture thinking as you look at where you are,
where the market is and what you need to do
to have yourself positioned to make 2024 your best year.
Okay, we're gonna go into a quick mastermind
and then we'll continue the conversation Thursday.